Small Business Also, if you are on the lookout for luring
investors, having a good executive summary is important to attract them as well. So, how to
write a good executive summary? We have a few tips for you to get that right. Read one!
The 5 Part Formula of Writing a Good Executive Summary An effective executive summary need not be a lengthy one. You can, therefore, break it down into five key paragraphs.
Part 1: Overview In the first paragraph of your executive
summary, make sure to include a summarized overview of your business. It should have the name and the nature of your company, and every relevant insight that you can provide related to your industry.
Part 2: Target Market (Audience/Competition/Marketing Strategies) The second part of your executive summary
should have a clear and concise classification
of your target market, including your audience,
your competitors, your marketing strategies and so on. It will also mention the pain points in the
industry that your business will aim to provide a solution for. Your marketing strategy should
include the ways your business is planning to
reach your targeted audiences. This paragraph will make your readers excited about reading further to learn more about your firm.
79 - CanadianSME - November 2021
