IN ASSOCIATION WITH
SMALL BUSINESS EXPO 2022 GUIDE A Free Two Day Virtual Small Business Conference
29-30 JUNE, 2022
STARTS AT 9:00 AM
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Empowering Canadian Small & Medium Enterprises 29-30 June, 2022
CanadianSME Small Business Magazine's aim is to equip SMEs with expert knowledge and insight from industry leaders on all things business.
CanadianSME Business Magazine incorporates compelling content that is both practical and tactical to meet the business needs of the small and medium enterprises with solutions in one well-resourced portal by
providing them with a solution to all their queries, all under one roof.
CanadianSME Small Business Magazine aims to engage, educate and empower SMES to feel supported, fuel scale and find community. www.canadiansme.ca
Why attend: As a small business owner, you want to know and discover the best
strategies to implement during and
after the Covid-19 pandemic. In this
expo, you will learn The Tech adoption
for Small Businesses through Covid-19 and beyond. Managing cash flow during a period of crisis, small
business leadership in the time of
crisis, and women entrepreneurship challenges.
This expo will help you get the top
technology tips, business tips, and the best available resources to keep your small business on track post-Covid19.
Who should attend At CanadianSME’s Small Business
Expo, we welcome everyone from
small business leaders, Owners, CEOs, Business consultants, Finance, and HR
managers to IT decision-makers from small and medium enterprises who
face challenges to adopt innovative technologies.
Small Business Expo 2022
CanadianSME Business Expo 2022 The CanadianSME Business Expo 2022 is the podium where business owners will get an unmissable chance to connect with over 2,000 industry professionals from across the country. That’s not all! With so many big and successful names from several industries, all under the same roof, everyone will get the opportunity to share innovative ideas, knowledge, insights, as well as showcase their best services and craftsmanship to Canada and the whole world. We will have business expert workshops, keynote sessions hosted by industry leaders, and a live Q&A from expert CEOs so everyone can get all of their queries answered. Those are just some of the many wonderful things on the agenda for this exclusive event. Trust us when we say you don’t want to miss this one!
AGENDA DAY 1 - JUNE 29, 2022
01
9:00 am - 9:15 am - Opening remarks
02
Shiraz Siddique, Media Host and Consulting Editor at CanadianSME and Founder of Leverage Consulting
03
9:20 am - 9:25 am - Welcome remarks
The Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade
04
Steve Apostolopoulos and Jason Sawyer
9:40 am to 9:45 am - Welcome remarks
Rocco Rossi, President & CEO, Ontario Chamber of Commerce
07
09
10:35 am to 11:05 am - KEYNOTE
D irector, Small Business, UPS Canada
06
09:45 am to 10:30 am - Panel Discussion
The credit you deserve: Underserved SMEs are the hottest segment in fintech
08
11:15 am to 11:45 am - KEYNOTE
What matters most to you and your business
International Trade Insights and Solutions.
By Tony Chapman, Branding Expert – Media Personality - Podcaster
By Paul Gaspar, Director, Small Business, UPS Canada
12:30 pm to 1:15 pm - Panel Discussion
10
3:00 pm to 4:00 pm - Panel Discussion
Digital Transformation
01:45 pm to 2:30 pm - Panel Discussion
Creating an Inclusive Entrepreneurship Ecosystem
Empowering Women Entrepreneurs and Momprenuers
11
9:30 am to 9:35 am - Welcome remarks
By Paul Gasper,
C o-Founders of Caary Capital
05
9:15 am - 9:20 am - Welcome remarks
12
2:30 pm to 3:15 pm - WORKSHOP
Procurement Assistance Canada’s Seminars and Support in Ontario Region
AGENDA DAY 2 - JUNE 30, 2022
01
9:00 am - 9:15 am - Opening remarks
02
Shiraz Siddique, Media Host and Consuting Editor
03
9:10 am - 9:15 am - Welcome remarks
9:15 am - 9:17 am - Welcome remarks
Michelle Meghie President Canadian Black Chamber of Commerce
04
9:15 am to 9:20 am - Short break
06
10:15: AM - 11:00 am - Panel Discussion
Paul-Emille McNabb, D irector of Business Development at CCAB
05
9:30 am to 10:00 am - KEYNOTE
Entrepreneurial Resiliency and lessons learned
The Power of Small Business: The Road to Collective Prosperity is Paved with Courage and Trust
By Duncan Sinclair, Chair of Deloitte Canada and Chile
07
11:15 am to 11:45 am - KEYNOTE
08
Canada’s new Cybersecurity Standard: What you must Know and should Do
12:15 pm to 1:00 pm - Panel Discussion
Exploring New e-Commerce Trends
Join this live and interactive keynote with Sai Huda, the Chairman and CEO of CyberCatch.
09
1:00 pm - 1:30 pm - KEYNOTE
10
How to use software to help your business overcome operational challenges
1:30 pm - 2:15 pm - Panel Discussion
Cloud & Tech for SME's - Tech adoption for Small Businesses through Covid-19 and beyond.
Eleanor Pitcher, Canadian Market Specialist at Capterra
11
2:30 pm - 3:15 pm - KEYNOTE
Keynote on Indigenous businesses by Darian Kovacs, Co-founder & Editor of IndigneousSME Business Magazine
12
03:15 pm to 4:00 pm - WORKSHOP
How to resolve issues with a federal contract: Helping you get back to business Workshop by the Office of the Procurement Ombudsman
Panel Discussion CanadianSME Small Business expo will welcome numerous experts sitting on an esteemed panel to conduct a meaningful discussion on a variety of topics. Some of the topics that we will be covering include the role of women entrepreneurs, digital transformation and its importance, cloud technology, small business leadership, and the future of e-commerce and retail. All the panellists are an expert in their respective fields with the aim to provide detailed information and help small business owners. Attending these sessions will be highly beneficial for all entrepreneurs especially those who are still finding their feet in this industry. In addition, you will get an amazing opportunity to have an up-close discussion with fellow business professionals while growing your network at the same time. Who knows, maybe this is what your business always needed! Create an opportunity for yourself and grow with us!
Panel Discussion Topics; Creating an Inclusive Entrepreneurship Ecosystem Women Entrepreneurship Digital Transformation for SMEs Entrepreneurial resilience during challenging times Cloud & Tech for SME's Exploring New e-Commerce Trends The credit you deserve: Underserved SMEs are the hottest segment in fintech
Panel Discussion
The credit you deserve: Underserved SMEs are the hottest segment in fintech Despite their criticality to the Canadian economy, small and medium-sized businesses have long been underserved,
particularly in financial services. Access to credit, capital and
tailored professional services (accounting, consulting and tax) has not only been expensive, but it’s also often been
unattainable. Now, as federal pandemic relief dries up, small and medium-sized businesses need advice, access and
support more than ever. Leveraging new research and industry insights, this expert panel will discuss the “stay awakes” for this segment, the new models emerging to appropriately serve them and the opportunities and challenges of new and emerging fintech solutions.
29 JUNE, 9:45 AM TO 10:30 AM
Sean Stanleigh (Moderator)
Head of Globe Content Studio
John Mackinlay CEO of Caary
Michelle Miller
Corinne Pohlmann
Vice-President for Core Services at MNP
Senior Vice President, National Affairs and Partnerships for CFIB
Panel Discussion
Creating an Inclusive Entrepreneurship Ecosystem Innovation is a certification of a dynamic society as is quite often best seen in the form of entrepreneurship. In Canada, a long
history regarding unequal access to resources and strategic
refusal to invest (like sexism and systemic racism) have created profound disparities in the ability to accomplish the Canadian dream of well-being and prosperity. Levelling the playing field requires leaders to take action to back inclusive entrepreneurship.
An inclusive entrepreneurship ecosystem efficiently connects
people, institutions, programs, and policies, eliminating barriers and providing equal access to the resources and tools
entrepreneurs need when it comes to creating, building and scaling new businesses successfully.
Creating an inclusive entrepreneurship ecosystem is rapidly
changing economic development strategy. So far, little work has been done to make sure that this strategy includes people of
colour as well as their communities. In a time of demographic
Eleonora Andretta
in any economic development strategy. Inclusion is especially
Certified Life and Executive Coach
change in Canada, it is essential to include diverse communities important for building an environment of communities of colour
(Moderator)
Fatima Zaidi CEO and Founder of Quill Inc.
since entrepreneurship can create job opportunities and close the racial wealth gap, thus fuelling local economic growth. While building a diverse ecosystem that backs diverse
entrepreneurs has become a significant economic development strategy and working to create an ecosystem that truly
promotes inclusion is the need of the hour. Creating inclusive
entrepreneurship by providing access to capital and the market is vital to growing the Canadian economy and maintaining the economic viability of its communities.
Graham Wong
Founder & CEO of LAUFT
Ron Benegbi Founder & CEO @ Uplinq
This panel discussion will talk about the necessity of creating an all-inclusive entrepreneurial ecosystem and provide some
robust equity-related activities that can support and promote every dreamer, doer, and maker to thrive successfully since businesses are set up by these aspiring and innovative
entrepreneurs are critical to local and national economies.
Creating a good deal of opportunities for minority entrepreneurs encourages diversity and enhances everyone's experience.
JUNE 29 - 01:45 PM TO 2:30 PM
Danish Yusuf
Shadi McIsaac
CEO and Founder at Zensurance
CEO & Co-Founder of Ownr
Panel Discussion
Women, Entrepreneurs and Momprenuers Small businesses make a notable contribution to Canada's economy by creating jobs. Until recently, most of the
entrepreneurs were male because of the social, traditional culture, political, legal and educational barriers faced by
women. However, over the past 20 years, Canadian women have gained more and more access to the resources and
tools, enabling them to start and run their own businesses. Today, one-third of self-employed women in Canada are
women, and it is expected to rise dramatically where women will be owning half of all businesses in Canada. In short, Canada's women-led SMEs are at the apex of a major
breakthrough. They have gone through the beginning stages of growth and now are ever ready for the next stage of success.
Despite their valuable contribution to the Canadian economy,
women entrepreneurs face numerous obstacles to success in
Adrianne Fekete (Moderator)
Founder and CEO, Star Quality Private Investigations
Maria Luisa Boyce UPS Vice President of Global Public Affairs
a variety of fields. In addition to systematic discrimination and gender bias, most women entrepreneurs struggle when it
comes to accessing funds, support and services still now. These problems are expedited by female entrepreneurs
coming from underrepresented groups like Indigenous and
racialized women, women with disabilities, or those identified as LGBTQ2S+. They are faced with several societal and
political factors that are acting as roadblocks to success. Despite the many challenges faced by Canadian women
entrepreneurs, they have continued to demonstrate resilience, tenacity, and ingenuity. They are leaving their mark beautifully
Tracy Bell
Laura Williams
Co-Founder + CEO Millennia TEA
Founder and Principle of Williams HR Law
on the world and leaving impressive footprints. But to make Canada a supreme entrepreneurial country, women, along
with men, should be supported equally irrespective of gender and race so that they can bloom to their full potential.
Women's entrepreneurship is very important to Canada's
future. They gradually close the gender gap by ensuring that all women have as many opportunities as men. In this panel discussion, we have specially brought in top-notch women experts to help aspiring women entrepreneurs succeed efficiently and instill confidence to conquer challenges.
Carmen Sandor Founder and CEO of Green Owl Vodka
Roula Badis Founder of Roula Badis Coaching
JUNE 29 - 12:30 PM TO 1:15 PM
Panel Discussion
Ecommerce; Exploring New e-Commerce Trends Following two disruptive years that increased the speed of
digitalization, retailers are acting on the eCommerce imperative and launching their digital transformation programmes.
However, many small business owners cannot speed up with the growing trends in the eCommerce landscape of Canada, hence are losing customers.
The CanadianSME Small Business Expo 2022, held virtually on
June 29-30, 2022, will feature panel discussions from Canada's leading business executives and entrepreneurs. This year, our panellists will be discussing the hottest eCommerce trends
Shiraz Siddique
taking place across Canada and helping small business owners
(Moderator)
Founder, Leverage Consulting
explore the best strategies for their businesses to run seamlessly. This expo will provide small business owners and entrepreneurs with excellent eCommerce ideas to keep businesses on track.
This panel discussion will help small business owners learn about the methods that set leaders in commerce and customer
experience apart from the pack. This business expo will also help them explore specific initiatives that can be taken to guarantee that their e-commerce investments are producing the desired outcomes while preparing them for future growth.
With rising technology, business concepts, and trends, the eCommerce industry will have a brighter future in 2022.
Anne De Aragon Vice President and Country Manager for GoDaddy Canada
David Nagy
Founder at eCommerce Canada
This panel discussion will talk through the newest eCommerce
trends in the Canadian market and how implementing them can provide matchless shopping experiences to end-users, ensuring tremendous growth and a maximized ROI for your business. In
addition, our panellists will provide detailed information on each of the 14 eCommerce mentioned above trends for you to better understand the consumer journey and purchasing patterns.
JUNE 30 - 12:15 PM TO 1:00 PM
Aviva Klein
Sylvia Ng
Payments Evangelist, MasterCard Canada
CEO of ReturnBear
Shobhit Khandelwal
Founder of ShyftLabs and Minoan Experience
David Gens CEO of Merchant Growth & Tabit
Panel Discussion
Digital Transformation for SMEs Digital transformation is a trend that's growing at a faster rate
for most businesses around the world. It is totally changing the way organizations operate. Processes, systems, workflows, and cultures are part of this overall process. This drastic
transformation impacts all levels of the organization and
integrates data from disparate areas to collaborate more
effectively. By harnessing the power of advanced processing
and workflow automation like AI (Artificial Intelligence) and ML (Machine Learning), organizations are connecting dots beautifully on the consumer journey in ways previously unimaginable.
Organizations that have made the most of digital
transformation over the past few years can quickly adapt by
relying on modern security protocols, cloud architectures, agile corporate cultures, and a full range of business technologies to assist a wide range of new telecommuting environments. as well as new interactions and virtualized business
transactions. However, many SMEs are lagging behind digital
Miki Velemirovich (Moderator) Founder and Principle of 1919 Strategy Group
Faye Pang Country Manager, Canada at Xero
initiatives and are struggling to adapt to this swiftly changing social and economic ecosystem.
According to data from around the world, the success rate of digital transformation is still 20%. SMEs (Small and medium-
sized enterprises) face very specific challenges when it comes to digitizing their business. The main challenges are their lack of digital and online strategy and presence in such an
economic position where business survival is paramount. Small businesses tend to adapt better to new developments because of their scale, which provides a certain level of
Shenela Tavarayan Senior Manager in charge of the Small Business portfolio at Interac
Lissa Ricci
Head of Sales, Small Business Solutions at Cisco
flexibility. But its size also translates to more limited resources and finances. For this reason, small and medium-sized
businesses are often characterized by reduced innovation
activity, decreasing efficiency and low technological adoption rates.
The major discussion topics in the panel sessions are the
challenges faced by small and medium-sized enterprises as a result of digital transformation and also the benefits they
can bag if embraced. Business leaders across Canada will be providing an overview of this present digital transformation trends since these trends will affect the way how SMEs are
Eric Huang Founder and CEO Advanced Analytics and Research Lab
Tessa Anaya Content Analyst at Capterra Canada
going to be disrupted in the coming years.
JUNE 29 - 3:00 PM TO 4:00 PM
Panel Discussion
Pandemic Proofing your Small Business Entrepreneurial Resiliency Aspiring entrepreneurs and business leaders tend to bounce back from ambiguity and launch a business under difficult
circumstances. Resilience and self-belief are the main drivers that made these entrepreneurs sail through the storm
seamlessly. A strong and resilient entrepreneur acts as a role
model and lifeline for their employees who can look forward to times of support and encouragement.
In wake of the unprecedented global pandemic generated by COVID-19, resilient entrepreneurs have successfully made it
through the post-corona era through their innovative thinking and forward-looking practices. Kudos to their psychological resilience and their ability to thrive or adapt in the face of
uncertainties and life adversities. These entrepreneurs are
notable trainers of economic resilience in times of economic crisis. When COVID-19 struck the world, many resilient
entrepreneurs drove possible recovery when the crisis subsided, and protected against such economic shocks, maintaining the country’s economy to a huge extent.
Robert Gauvreau (Moderator)
Founding partner of Gauvreau & Associates CPA
Nunzio Presta Founder & CEO BuyAndSellABusiness.com
COVID-19 has provided businesses with the opportunity to
become more entrepreneurial and has pushed them out of their comfort zone to be agile to challenges. Whether it’s a social entrepreneur offering humanitarian aid to communities, a
business using an entrepreneurial mindset to transform business and help in difficult times, or aspiring tech entrepreneurs
creating simple solutions to key social problems, they are
making a real difference and creating the long-term economic
impact experienced during the global pandemic. They know how to make critical business decisions and self-manage during
these uncertain times to make the most. These entrepreneurs
Shrad Rao CEO of Wagepoint
have been resilient during difficult times to sail through the hardest of storms without any worries.
Christelle FrancoisPang
Vice President of Operations at Federation of African Canadian Economics I Founder at Untold & Co Agency
In this panel, successful CEOs and entrepreneurs from around
the world will discuss how aspiring entrepreneurs can steer their businesses forward in uncertain times. This particular panel will
teach entrepreneurs how to make fruitful business decisions and build entrepreneurial resilience inside and outside. This will also provide knowledge on social responsibility, brand awareness, and how to deal with customers and employees, and adjust efficiently to the changing environment.
JUNE 30 - 10:15 AM - 11: 00 AM
Elke Rubach President of Rubach Wealth
Nicholas Reichenbach
Founder and CEO, Flow Alkaline Spring Water
Panel Discussion
Cloud and Tech for Small Business Owners Today, every sector understands that there is no rest without
the adoption of digital technologies. Those who miss the bus will either be shot to death or face a loose schedule. The
ongoing pandemic has been the evolution of various SME
sectors, and digitization will strengthen their hands and help them cope during difficult times. Sectors ranging from
neighbourhood grocery stores to SMEs are beginning to
embrace digital transformation. SMEs need room for digital transformation across their entire business strategy. This requires investing in finding the right goals, consulting, planning and investment in order to digitize them.
As SMEs explore and embrace digital technologies, they face
barriers that slow or delay progress. From tight budgets to lack of experience and know-how, legacy hindrances, safety, and many other issues, the challenges are manifold.
Tom Kirkham
(Moderator) Founder and CEO of IronTech Security
Chandrashekar LSP Canadian Evangelist, Zoho Corp.
SMEs in Canada play a dominant role when it comes to
creating jobs mainly for marginalized and young communities. Their resilience and survival totally depend on the adoption of disruptive technologies in the form of cloud computing, data mining, Big Data, etc.
IT and tech professionals across Canada will talk about
technology adoption for small businesses and how these
technologies can benefit them and drive seamlessly even if
the road is rough. The panellists will also talk about the most important and state-of-the-art technologies trending in the
KJ Burke
Max Nokhrin
Principal Technology Strategist, Hybrid Cloud at CDW Canada
Senior Partnerships Manager, Canada, Xero
global arena. They will be discussing how to effectively
manage employees who work remotely and how to solve this problem in a creative way.
Being a business owner, it's essential to know how to use the latest technology for business. The Top leaders in the IT industry will be discussing all the accurate tools small
business owners need to get moving in the right direction. With the right tools and technical expertise, a small business can grow and expand further.
Josh Weinberger Chief Legal Officer at Goodlawyer
Marcelo Souhami VP of sales, for SAP Customer Experience in Canada.
JUNE 30 - 1:30 PM - 2:15 PM
Exclusive Keynote
The Power of Small Business: The Road to Collective Prosperity is Paved with Courage and Trust By Duncan Sinclair Chair of Deloitte Canada and Chile
JUNE 30, 9:30 am to 10:00 am
Register Now
www.smeexpo.ca
Exclusive Keynote
International Trade Insights and Solutions By Paul Gaspar
Director of Small Business for UPS Canada
11:15 am to 11:45 am, June 29
Register Now
www.smeexpo.ca
IN ASSOCIATION WITH
Exclusive Keynote
Canada’s New Cybersecurity Standard: What You Must Know and Should Do SAI HUDA
Founder, Chairman and CEO, CyberCatch
11:15 am to 11:45 am, June 30 Register Now
www.smeexpo.ca
Keynote Sponsor:
Exclusive Keynote
How to use software to help your business overcome operational challenges By Eleanor Pitcher Canadian Market Specialist at Capterra
JUNE 30, 1:00 pm - 1:30 pm
Register Now
www.smeexpo.ca
Exclusive Keynote
What Matters Most to You And Your Business 29 June, 10:35 am to 11:05 am
Tony Chapman, Host of the radio show and podcast
Chatter that Matters
Workshop
How to resolve issues with a federal contract: Helping you get back to business
Workshop by the Office of the Procurement Ombudsman
JUNE 30, 03:15 pm to 4:00 pm
Register Now
www.smeexpo.ca
Workshop
Procurement Assistance Canada’s Seminars and Support in Ontario Region Delores Sui
Supply Specialist
Roni Khalil
Procurement Specialist
Public Services and Procurement Canada (PSPC) – Procurement Assistance Canada – Ontario Region
JUNE 29, 2:30 pm to 3:15 pm
Register Now
www.smeexpo.ca
Tyler Vandonk
Procurement Team Leader
Exhibitors
Exclusive offerings
UPS Small Package Shipping 50% Savings on UPS Small Package Shipments Visit the UPS booth in the expo area to access the code
GoToMarketers is giving away $250 gas cards and $5000 worth of marketing services
CG Technologies is giving away a Lenovo Laptop, visit their booth to learn more
If you sign-up in their booth at CanadianSME, you will receive an exclusive 20% OFF of your package. They have experts Live in the booth, who can help you get signed up and into compliance.”
UPS Small Package Shipping 50% Savings on UPS Small Package Shipments Visit the UPS booth in the expo area to access the code
Accounting businesses, businesses: days, then month!
software for small and Canadian Try Xero free for 30 get 30% off for 6
FAQs Have any questions? Check our FAQs Do I have to pay to attend? No, this event is 100% free! I am not a small business owner. Can I still attend? Yes, all are welcome to join. Register here for Expo 2022. Will the content be shared afterward? Sure thing, after the event, we will send you a code and link to the VOD page. How do I watch sessions? All the sessions will be broadcast via Zuddl video on the main event platform, details will be shared before the event. Can I join just for one session? Yes, pop in and out of the event as you like. Who do I contact for more information? Please contact this email: info@canadiansme.ca How can I register as an exhibitor? You can visit the exhibit now tab from the menu, if you have any questions, you can contact us as well. I am interested in speaking at the event? Thanks for your interest in speaking at the event, please submit your query here Upon receipt, your application will be reviewed by the CanadianSME team.