CGHS Brand Guidelines 2023

BRAND GUIDELINES

Updated 2023

1.1 Cardinal Gibbons Identity System

1.2 Using this Manual

INTRODUCTION

1.1 CARDINAL GIBBONS IDENTITY SYSTEM

The Cardinal Gibbons Identity System manual provides the foundational elements for visually representing the Cardinal Gibbons High School brand.

It aims to define and enhance the Cardinal Gibbons experience by carefully selecting words, typography, colors, graphics, and imagery that effectively communicate our story and shape people’s perception of the school.

INTRODUCTION

1.2 USING THIS MANUAL

The Cardinal Gibbons High School brand is more than a logo and school colors. These standards help refine and clarify the school’s unique brand, which is the result of a rich history.

By utilizing the provided tools and resources, visual consistency can be promoted in all communications.

For any inquiries or clarifications, please contact Kristin Hanke, Executive Director Khanke@cghsfl.org or (954) 491-2900 ext. 143. for permission and approval.

2OUR SCHOOL

2.1 School Mission & Vision

2.2 School History

2.3 School Philosophy

2.4 Identity & Tone

OUR SCHOOL

2.1 OUR MISSION

Cardinal Gibbons High School is dedicated to providing our students with a strong formation of Catholic values, academic excellence, lifelong learning and a commitment to service.

OUR VISION

Living and learning through Catholic education.

OUR SCHOOL

2.2 SCHOOL HISTORY

Cardinal Gibbons was established in September 1961, by His Excellency, Archbishop Coleman F. Carroll, who appointed Reverend Thomas A. Dennehy the first Supervising Principal, Sister Marie Schramko, O.S.F., was named principal of the Girls’ Division and Reverend Henry Mirowski, Sch.P., became principal of the Boys’ Division. CGHS opened its doors to 176 freshmen and sophomores on a sand-strewn campus with two buildings. The expansion was the keyword. In the following years, the addition of the eleventh and twelfth grades, an enlarged faculty, a field house, science wing, cafeteria, gym, and new classrooms has led to the present ten buildings, parking lots, and improved campus.

In 1972, the school became co-educational. On June 17th, 1973, Reverend Joseph Huck was appointed to succeed Reverend Thomas A. Dennehy as Supervising Principal. Since September of 1974, Very Reverend Joseph J. Kershner had been Acting Supervising Principal.

On Father Kershner’s retirement, on December 2, 2002, Mr. Paul D. Ott was appointed Acting Principal. His appointment as principal became effective July 1, 2003. At the conclusion of the 2018-2019 year, Mr. Paul D. Ott retired with Cardinal Gibbons transitioning to the President-Principal model with Mr. Tom Mahon and Oscar Cedeño, respectively. At the conclusion of the 2020-2021 year, Cardinal Gibbons returned to the Principal model with Mr. Cedeño in that role.

OUR SCHOOL

2.3 SCHOOL PHILOSOPHY

Cardinal Gibbons High School affirms its Catholic commitment. The administration and staff accept the responsibility, both through example and instruction, of demonstrating the viability of the Catholic Faith and of following an educational process, which helps its students relate their learning to life and its transcendental goal.

The administration and staff recognize the importance of the growth of each individual by providing an educational atmosphere, which respects the right of everyone to learn. The essential goal of the administration and staff is to assist in the education of the total Christian person. The faculty accepts its joint responsibility with the parents to foster the moral, intellectual, physical, and social growth of each student. It recognizes that each student is a unique individual with different talents and different needs. The faculty strives to assist the students in the discovery of their individual potential and their own personal worth. The administration and staff aim to be contemporary, knowing that it is their responsibility to meet the needs of their students in a changing society. The effort is reflected in the redesigning of curricula, the updating of methodology, the fostering of student initiative and the promoting of student leadership.

OUR SCHOOL

2.4 IDENTITY & TONE

Cardinal Gibbons has an expectation of the characteristics associated with the school. Below are attributes that identify the personality traits of a Cardinal Gibbons Chief. They convey the Cardinal Gibbons brand personality and brings our mission to life.

FAMILY EXCELLENCE

RESPECTFUL SERVITUDE

SELFLESSNESS SPIRITUALITY

LOYALTY INTEGRITY

EVER ONWARD FAITH CENTERED

3

LOGOS, LOCK UPS & MARKS

3.1

3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

3.10

3.11

3.12

LOGOS, LOCK UPS & MARKS

LOGOS, LOCK UPS & MARKS

The following sections offer creative direction and a shared design sensibility to guide the application of our brand palette. As you craft your desired narrative and determine the means to convey it, these guidelines provide the necessary components to inspire and empower your creativity.

Each visual element within this guide serves to enhance the brand, making it distinct and instantly recognizable. We have adapted our logos to ensure they are digitally friendly and adaptable to various media platforms as communication channels continue to evolve.

These logos and marks are available in multiple color combinations, file formats, and suitable for diverse media applications.

PRIMARY MONOGRAM LOGO

The primary monogram logo of Cardinal Gibbons holds great significance as the most prominent symbol both within and beyond the school. The primary monogram CG is used for both the academic and athletic brands at Cardinal Gibbons High School.

PRIMARY COLOR VARIATION

3 COLORS: RED, GREY & WHITE

Usage: This is the only symbol that can be used across all departments: Academics, Athletics, Alumni, and overall School Communications.

White Background Red with Black & White Outlines

Red Background Red with Black & White Outlines

Grey Background Red with Black & White Outlines

SECONDARY COLOR VARIATION

3 COLORS: RED, GREY & WHITE

Usage: This is the only symbol that can be used across all departments: Academics, Athletics, Alumni, and overall School Communications.

White Background White with Black & Grey Outlines

Red Background White with Black & Grey Outlines

Grey Background White with Black & Grey Outlines

White Background Grey with Black & White Outlines

Red Background Grey with Black & White Outlines

Grey Background Grey with Black & White Outlines

BLACK & WHITE

Usage: Black & White version to be used in Black & White treatments with previous marketing department approval.

Black with White & Black Outlines

White with Black & White Outlines

UNACCEPTABLE EXECUTIONS

PRIMARY LOGO

Do not add shadows, strokes, or other effects.

Do not rotate, make vertical, or flip.

Do not change aspect ratio, stretch, or squeeze.

Do not reproduce low resolution.

Do not make the logo into an unapproved outline

Do not change any color given or the order.

Do not insert anything inside the logo.

Do not modify positioning

3.2 SCHOOL CREST

CREST LOGO

The crest logo, a key element of our brand, has undergone modifications to ensure its uniqueness and alignment with our brand identity. Through this evolution, it now embodies the core values of the school with a contemporary, simplified, and well-balanced design. While embracing a sense of elegance and modernity, the crest logo remains true to its original essence and maintains the equity it has built over time.

CREST USAGE

APPROVED CREST NOT APPROVED CRESTS

Do not rotate, flip or make horizontal

Do not invert colors

Do not stretch or squish

Do not modify or remove colors within crest

Do not combine or mix with any other school icons

Do not combine or mix with any other school icons

CREST ELEMENTS

In the upper right-hand corner is the crest of the Archdiocese of Miami, a palm tree planted between two crosses. The flowing waters surrounding the base of the crest signify the State of Florida.

In the upper left-hand corner is the coat of arms of James Cardinal Gibbons with the words, “Emitte Spiritum Tuum,” meaning “Send forth thy Spirit .” In 1886 Gibbons was elevated to Cardinal Archbishop of Baltimore, becoming the second American to attain that rank in the Catholic Church.

The bottom half of the crest is reserved for the shields of the two religious communities who have taught at Cardinal Gibbons. The one to the left is the Franciscan emblem, the stigmata of Saint Francis extended over the hand of Christ.

The one to the right is the Piarist emblem. On the Piarist shield is Mary, the Mother of God, in Greek lettering. Her crown above the Latin “Maria” symbolizes her endless reign over the Order and her inspirational guidance over schools.

Stretching across the bottom of the Crest is the Latin word “Excelsior,” the school motto, encouraging the students “ever onward.”

3.3 SECONDARY LOGO

CREST WORDMARK

The crest wordmark is used as an alternative, secondary logo to represent Cardinal Gibbons High School.

School Primary Official Signature is structured with this typeface:

- Bangla

SECONDARY LOGO COLOR VARIATION

SECONDARY LOGO BLACK & WHITE

UNACCEPTABLE EXECUTIONS

SCHOOL OFFICIAL SECONDARY LOGO

Do not add shadows, strokes, or other effects.

Do not rotate, make vertical, or flip.

Do not change any color given or the order. Cardinal

GIBBONS High School

Do not alter the letters or spacing in any way.

Do not reproduce low resolution.

Do not change aspect ratio, stretch, or squeeze.

3.4 SECONDARY LOGO TYPOGRAPHY

Bangla Regular

- Bangla is our secondary typeface.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

- Bangla should be used in all communication materials.

Bangla Bold

- Use type size, type style, and type weight to establish a clear hierarchy of information.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

- Do not substitute any other typeface for Bangla, unless when using one of a secondary typefaces in the toolkit as a complement.

- Type selections should always be relevant to the particular mood or emotion desired, and supportive of selected brand or product imagery.

ACADEMIC SEAL

The Cardinal Gibbons seal has undergone a process of modernization and simplification, while still preserving its historical integrity and symbolic significance.

The official seal holds a specific and restricted role, primarily reserved for official school documents such as contracts, deeds, and academic diplomas. In authorized circumstances, it may be utilized as a design element for ceremonial communications, including formal invitations.

The Seal is structured with these typefaces:

- Title: Times New Roman PS Roman

SEAL COLOR VARIATION

Usage: Acceptance/Academic Letters, Diplomas, Transcripts, School Official Communications. Black & White version to be used in Black & White treatments with previous marketing department approval.

Red Black

Gray White Gold foil / special occasions.

UNACCEPTABLE EXECUTIONS

Do not add shadows, strokes, or other effects.

Do not rotate, make vertical, or flip.

Do not change any color given or the order.

Do not change the placement of the icons.

Do not alter the letters or spacing in any way.

Do not change aspect ratio, stretch, or squeeze.

3.6 SEAL TYPOGRAPHY

TIMES NEW ROMAN

- Times New Roman is our seal typeface.

Times New Roman Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

- Times New Roman should NOT be used in any communication materials.

3.7 ATHLETIC MARKS Spear

SPEAR

The Cardinal Gibbons Spear symbolizes strength and confidence, which are notable aspirations and ideals that students at Cardinal Gibbons High School strive to achieve.

The historical spear has been transformed into a graphic mark suitable for utilization across various media platforms, including merchandising.

The design of the Cardinal Gibbons Spear evokes a sense of competitiveness, confidence, and unwavering discipline.

The Spear embodies the courage to pursue goals and undertake tasks that may initially appear challenging or intimidating.

Spear A

Spear B

COLOR VARIATION Spear A

White Background Red with Black & White Outlines

Red Background Red with Black & White Outlines

Grey Background Red with Black & White Outlines

BLACK & WHITE Spear A

Black with White & Black Outlines

White with Black & White Outlines

UNACCEPTABLE EXECUTIONS Spear A

Do not add shadows, strokes, or other effects.

Do not rotate, make vertical, or flip.

Do not change aspect ratio, stretch, or squeeze.

Do not reproduce low resolution.

Do not make the logo into an unapproved outline.

Do not change any color given or the order.

Do not insert anything on the mascot.

COLOR VARIATION Spear B

White Background Red with Black & White Outlines

Red Background Red with Black & White Outlines

Grey Background Red with Black & White Outlines

BLACK & WHITE Spear B

Black with White & Black Outlines

White with Black & White Outlines

UNACCEPTABLE EXECUTIONS Spear B

SPEAR B

Do not add shadows, strokes, or other effects.

Do not rotate, make vertical, or flip.

Do not change aspect ratio, stretch, or squeeze.

Do not reproduce low resolution.

Do not make the logo into an unapproved outline.

Do not change any color given or the order.

Do not insert anything on the spear.

3.8 ATHLETIC WORDMARK

CHIEFS LOCKUP

This is the approved Chiefs word mark for athletics only.

COLOR VARIATION

Red Solid

White Solid with Red Outline

Grey Solid

White Solid with Grey Background

White with Grey Outline Red Background

BLACK & WHITE

Black White

UNACCEPTABLE EXECUTIONS

ATHLETIC MARK

Do not add shadows, strokes, or other effects.

Do not rotate, make vertical, or flip.

Do not change aspect ratio, stretch, or squeeze.

Do not alter letters or background.

Do not make the logo into an unapproved outline or change the background.

CHIEFS

Do not alter the letters, or spacing in any way.

Do not change any color given or the order.

CHI EFS

Do not alter word mark’s angle version.

3.9 ATHLETIC WORDMARK TYPOGRAPHY

NCAA MICHIGAN ST SPARTANS

- NCAA Michigan St Spartans is our athletic wordmark typeface.

NCAA Michigan St Spartans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

- NCAA Michigan St Spartans should be used in all communication materials.

- Use type size, type style, and type weight to establish a clear hierarchy of information.

- Do not substitute any other typeface for NCAA Michigan St Spartans, unless when using one of a secondary typefaces in the toolkit as a complement.

- Type selections should always be relevant to the particular mood or emotion desired, and supportive of selected brand or product imagery.

3.10 ATHLETIC LOCKUPS

CLUB LOGOS

The “CG” logo should be adapted in any of the approved color formats.

The Athletics team lockups name should be adapted in Serpentine Bold typeface.

FOOTBALL BASKETBALL

FIELD

3.11 ATHLETIC LOCKUPS TYPOGRAPHY

SERPENTINE

- Serpentine is our primary typeface.

Serpentine Light

- Serpentine should be used in all communication materials.

Serpentine Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

- Use type size, type style, and type weight to establish a clear hierarchy of information.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

- Do not substitute any other typeface for Serpentine, unless when using one of a secondary typefaces in the toolkit as a complement.

Serpentine Bold

- Type selections should always be relevant to the particular mood or emotion desired, and supportive of selected brand or product imagery.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

3.12 BRAND ONE SHEET

- CARDINAL GIBBONS A ROMAN CATHOLIC COLLEGE PREPARATORY SCHOOL

- CARDINAL GIBBONS HIGH SCHOOL

- GIBBONS

BRAND ONE SHEET

FOOTBALL

4

COLOR & TYPOGRAPHY

4.1 Primary Color Palette

4.2 Primary Typography

4.1 PRIMARY COLOR PALETTE

Cardinal Gibbons High School is identified by three main colors:

4.2 PRIMARY TYPOGRAPHY

GOTHAM

- Gotham is our primary typeface.

Gotham Thin

- Gotham should be used in all communication materials.

Gotham Thin Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

- Use type size, type style, and type weight to establish a clear hierarchy of information.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

- Do not substitute any other typeface for Gotham, unless when using one of a secondary typefaces in the toolkit as a complement.

Gotham Extra Light

- Type selections should always be relevant to the particular mood or emotion desired, and supportive of selected brand or product imagery.

Gotham Extra Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

PRIMARY TYPOGRAPHY

Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Book Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

PRIMARY TYPOGRAPHY

Gotham Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

PRIMARY TYPOGRAPHY

Gotham Black

Aa

Gotham Black Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Letterhead Size: 8.5 x 11 inches

5.2 BUSINESS CARDS

Front Back

Jennifer Perez

B.S. Elem Ed, M.Ed Special Ed

ESE Coordinator

(954) 491-2900 ext. 124

jperez@cghsfl.org

2900 NE 47th Street Fort Lauderdale, FL 33308 www.cghsfl.org

Business Cards Size: 3.5 x 2 inches

A ROMAN CATHOLIC COLLEGE PREPARATORY SCHOOL

5.3 ENVELOPE

Standard Envelope Size:

#10 - 4.125 x 9.5 inches