Caribbean Elite Magazine (Issue 5) by Caribbean Elite Magazine

LL FA 20 20

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MANY CULTURES, ONE CARIBBEAN!

DJ Young Chow NOT JUST A BRAND BUT A LIFESTYLE! ELITE SOUND / DJ

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The Type 4 Edition

REGGAE RULES THE BET HIP HOP AWARDS

BEAUTY

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KES

ENTERTAINMENT

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+ COSTA PG. 28

MASTERS OF EVOLUTION

RICA

THE RICH COAST HIDDEN GEMS

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KES T H E

THE PULSE IS SOCA

B A N D

CONTENTS

Magazine

BEAUTY

The Type 4 Edition THE ELITE WAY

CEM Gallery

ENTERTAINMENT

Reggae Rules! ENTERTAINMENT

JulianspromosTV ELITE MODEL

Lady Q The Voice TRENDING PICKS

Soca Top Trending ELITE MODEL

Crissy Carter ELITE ICON

KES

ELITE ARTIST

Richie Spice TRENDING PICKS

Dancehall & Reggae Top Trending

MASTERS OF EVOLUTION

ELITE MODEL

Shanique Wallace HIDDEN GEMS

Beautiful Costa Rica ELITE MODEL

Catherine Melenciano

BREAKTHROUGH ARTIST

Lia Givenchy

ELITE ON THE RISE

DJ Young Chow

Gebeana

14 BEHIND THE MUSIC

36 TRIBUTE

Toots Tribute

Magazine

ART & CULTURE

Brittany Davis

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16 BREAKTHROUGH ARTIST

Skinny Fabulous DJ Da Don

26 ELITE ON THE RISE

12 ELITE ARTIST

Boni Faas

ELITE SOUND / DJ

TASTE OF THE ISLANDS

Curry Pumpkin

Magazine

ELITE ARTIST

Dwayne Bravo

BREAKTHROUGH ARTIST

Renee 6:30

Motto Deh

40 BEHIND THE MUSIC

ZJ Liquid

44 ENTERTAINMENT

Earl La Pierre Jr

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

18 22 28 42 43 46 47 48 50 51 52 55

ISSUE 5 FALL 2020

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EDITOR’S LETTER

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@MsNicoleAR

THE PULSE IS SOCA! If Reggae music is the heart of Caribbean culture, then Soca Is the pulse. It is the driving force of one of the most significant events that occurs all across the Caribbean islands and even in the states, carnival. However, Soca music does not receive the notoriety and recognition it greatly deserves. It is not recognized as its own entity or category on any musical statistics and analytics platforms. in this issue, we highlight the movement that is happening within the Caribbean community that calls for Soca music to be recognized not only across the Caribbean Diaspora but also across large international platforms such as the Grammy Awards and Billboard. Speaking of Soca, there is no

way we can have an issue which highlights Soca music without putting a well-deserved spotlight on KES The Band, who has evolved way beyond just a musical act; they are a movement! Learn about thier evolution, as they have become a force in Soca. This issue also pays tribute and highlights the legacy of the late great Reggae artist Toots. While we weren’t able to give him his flowers while he was still among us, we thought it was important to recognize the legend and his contributions after his untimely passing. We also place a spotlight on the amazing talent of Reggae legend Richie Spice, Soca Genius Skinny Fabulous and the man who has entertained and lifted the spirits of people worldwide during the pandemic, world renowned entertainer, DJ Young Chow. Also, meet Gabeanna, Renee 360 and Breakthrough artists Motto and Lia Givenchy. All this and more in this issue of Caribbean Elite Magazine. Many cultures, one Caribbean.

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@CaribbeanEliteMagazine @CaribbeanEliteMagazine @Elite_Caribbean CaribbeanEliteMagazineTV CaribbeanEliteMagazine

CREDITS: E D I TO R - I N - C H I E F:

Andrene Nicole V P / O P E RAT I O N S :

Janine McMahon W R I T E R S / E D I TO R S :

Andrene Nicole Stacey-Ann Newman Jo Wheeler CO N T R I B U T I N G W R I T E R S :

Roxxi Chung Kerra Denel P R OJ ECT M A N AG E R :

Devine Nowell C R E AT I V E D I R ECTO R :

Jean Carlos Batista NewForce Media COV E R P H OTO G RA P H Y:

Marlon James B RA N D CO N T R I B U TO R S :

Bobby Konders (Massive B Sound) DJ Spice (Team Soca) DJ Big Skipp Jose Rodriquez Keron Young Vanessa King Frenz For Real Studio Trilu Media Studios

A DV E R T I S E M E N T:

Andrene Nicole EDITOR-IN-CHIEF

Andrene Nicole

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EMAIL:

sales@caribbeanelite.com TELEPHONE:

(718) 702-0161 (Sales)

COPYRIGHT NOTICE: ALL RIGHTS RESERVED. THIS PUBLICATION OR ANY PORTION THEREOF MAY NOT BE REPRODUCED OR USED IN ANY MANNER WHATSOEVER WITHOUT THE EXPRESS WRITTEN PERMISSION OF THE PUBLISHER EXCEPT FOR THE USE OF BRIEF QUOTATIONS IN A REVIEW.

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BREAKTHROUGH ARTIST

“

HE WASN’T FOR ME, BUT HE COULD BE FOR HER!

”

usical prowess, dynamic lyrical flow, production enthusiast, strategic developer. These are just a few characteristics of Lia Givenchy. Lia Givenchy is a Guyana born, South American native, Brazil raised artist who began her musical journey on a small yet well known and prestigious island, Bartica. Lia’s music vision enhanced upon her arrival into the melting pot of Flatbush, Brooklyn, NY. She swiftly became no stranger to music industries elite, penning as a ghost writer for various signed acts. Bar for bar, Lia Givenchy’s sound is rich and distinct as she fuses old and new school music.

MS. BAETHOVEN Lia’s modern-day twist to the basic fundamentals of music is designed strictly to captivate and garner global mass appeal. Her Benchmarks continue to rise as she released singles such as “Palm Reader,” which was in rotation added to New York’s #1 urban radio station Power 105.1, accompanying performances with the likes of Hip-Hop legends, Paul Wall, Lil Keke & Lil Flip. Lia then gained a new moniker “Ms. Baethoven,” a play on the name of famous composer Beethoven, as she is so talented and an amazing creator and curator. It was that very same energy that motivated

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Lia to create her own independent label, Bartica Records Inc. Bartica Records is Lia’s prize possession as it has allowed her talents to expand in musical genres such as Afro beats, Afro Latina, Compa, Dancehall and Top 40 Rhythmic to solidify her mark in music. With a bright personality, humble aura, and beautiful image, along with above average musical talent, Lia has ushered many fans across the globe. She is always producing music and always ready to perform.

GIRL CODE Lia sat down with Editor in Chief Andrene Nicole and she placed her on the spot by playing

LIA GIVENCHY THE GIVENCHY CODE

P H OTO G R A P H Y C RE D IT S : A Z U STUD I O S

@LiaGivenchy

a game called “Girl Code.” Lia had to tell the truth about how she would respond if her girlfriends placed her in certain scenarios. Let’s just say Lia could be the general of enforcing girl code. You are out with your girlfriend and she gets into an argument with another girl in the club. Your girlfriend is wrong but wants to fight. Do you jump in and fight with her or do you fall back because it’s not your fight? I’m jumping in and fighting with my girlfriend and then I’ll be scolding her when we get back to the crib. Like chick don’t put me in that situation, but we dragging. You are single and on a dating app looking for a potential date. You come across one of your

@LiaGivenchy

Lia Givenchy

friend’s boyfriend’s profile picture on the app. Do you tell her or mind your business? I am sending it to my girlfriend ASAP. Screenshot and send it to my girlfriend. I might even slide into the DM’s to see how he’s getting down and send it to her. Your girlfriend approaches you and tells you that she wants to date a guy that you only went out on a few dates with but it never got serious. How do you handle it? I would tell her that I don’t approve but it is totally up to her. The fact that she came to me, means she respects my opinion and just because I don’t approve doesn’t me she doesn’t have to do

it. You never know, they could be together and years down the line they get married. He wasn’t for me but he could be for her. As you can see, Lia is all for girl power and upholds the girl code. It is also apparent in her music when she delivers songs like “Deception” and “Options” where Lia declares to a man that if he has options, just know that she has them too. A storyteller, songstress and spokeswoman, the world needs to prepare for Lia Givenchy AKA Ms. Baethoven. Watch the full interview on girl code on Caribbeanelite.com.

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ELITE ON THE RISE

“

ALWAYS MAKE SURE YOU DO WHAT IS FIT FOR YOU”

&B, Afro, Zouk Artist Boni Faas who hails from Haiti was born on September 28, 1995. He is songwriter whose melodic voice and skills propelled his career, though his success was sometimes shaded by his tumultuous personal life. He moved to the beautiful Caribbean island of St Maarten from a very young age and has been living there his whole life. He was raised in a very strong family, which has been appreciative and encouraging of his talent from the start. Boni grew up in a smallneighborhood, Cay Bay and as a child, he discovered a love for dancing and singing, and by the time he was 15 years old, he had already started writing music, and due to his growing passionate love for music, he decided to purchase his own mic. He also purchased a laptop as well as a sound-cardan and started recording his vocals in his living room. Faas no longer records himself and made the conscious decision to focus on his writing and vocals skills for further growth and development as an artiste. At age 18 he released his first single “In My World,” which was a good step in that direction. Written by Boni Faas and produced by Calvin Mardembrough, it displays his ability to write a catchy hook as well as showcase his lyrical delivery. Boni Faas contacted a friend, model, Kasey Laurence, from the Caribbean of St. Maarten to be a part of "In My World "music video, which was directed by Don Design Entertainment, in Philipsburg. Since the release of “In My World” Boni’s fan base starting growing steadily with enthusiastic followers, many requesting for Faas to have live shows in Saint Maarten. Faas stated that performing in his home town was the best experience of his life. He believes that one day he will become an internationally known successful artiste, travelling all over the world changing the lives of others in a positive way by being a good example to the younger generation today.

Boni Faas Wld Artiste BoniFaasOfficial BoniFaasWorld

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P H OTO G R A P H Y C RE D IT S : S O MA L I A P E T E RS ON

BONI FAAS

ELITE ARTIST

SKINNY FABULOUS SOCA PHENOM MASTER OF THE PEN By Jo Wheeler AUTHOR

Off stage, Gamal Doyle is always calm, cool and definitely always collected, but that is the quiet before the storm. He moves in stealth mode, easing into the back of a room as silently as he entered it. In fact, if it weren’t for his height and sometimes flashy outfits, you might not be sure that he was even there. On stage, Skinny Fabulous is a burst of pure energy with a voice that booms in full hundred beast mode.

THE PANDEMIC: When we spoke with Skinny, that stage energy was restrained as the Caribbean region - just like the rest of the world, had been under pandemic lock down for 5 months. Instead of touring he was spending time discovering the beauties of his homeland St. Vincent & the Grenadines while promoting its tourism sector. Then there’s his many business ventures - a retail store, a party supply store (Playtime by Uncle

Skinny), Oxygen Mas, and a new culinary endeavour. Oh, and an album rumoured to be a “creative mix of Soca and Dancehall.” Skinny’s much-anticipated body of work is expected to contain 16-18 all new tracks with guest appearances. When asked what he misses most about not performing, his response came quick and simple, “People.” This love of people was evident during his showcase at the exclusive Estate 101 in Trinidad, which featured as part of the venue’s ‘Soca at the Estate’ carnival series. Skinny’s ‘Fam Jam’ allows him to connect deeper with fans.

THE PROCESS Studying human behaviour is where he writes from – surprisingly, something he mostly does on planes. In fact, he says 90% of the hit songs he’s created over the last few years were written in flight including “Happy,”

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P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

“Naked,” “Famalay,” and most recently “Conch Shell.” Ironically, the selfprofessed peoplewatcher admits to not being an avid social media user and only posts when the mood strikes. Luckily for his followers, he’s been enjoying TikTok and appreciates its different method of engaging his audience. And although he was featured on Digicel’s One Love Concert in October, he’s also not into virtual

performances. He says “Something about it makes me feel incomplete so it feels like I’m cheating myself. I need people, so performing through a phone or to a camera is weird for me.”

TOGETHERNESS Skinny Fabulous has cemented himself as the artist to flip mortal enemies into unlikely companions on the same hit record. “Famalay,” last year’s mega hit featuring Machel Montano and Bunji Garlin, brought a kind of legitimacy to what he was already trying to achieve. Dispelling the notion that it was created specifically to be a road march contender, he said “The science behind it was never about that, the science was in the message”, and he felt his message would be better received if it reflected the song’s theme,

George, it too was based on unity. After taking the song to Machel – who he often writes for, the idea to include Iwer came as a way to show the public that the years before were just talks in music and that the two could actually come together in harmony. Side note: during Machel and Iwer’s 2018 lyrical battle, it was Skinny who penned Machel’s answer back “Dr. MashUp”, thus it only made sense that he would be the one to bring them together.

THE PROGRESSION OF SOCA

Most say the key to growing the genre globally is to make it more palatable by slowing the pace or working with international celebrities. With more than a decade in the business, Skinny feels differently. Comparing it to the Latin music market, "IT’S ALWAYS A GOOD FEELING TO he points out that Soca KNOW THERE ARE PERSONS WHO fans only support the ADMIRE HOW YOU CARRY YOURSELF" music by attending events, whereas Latin artists gain platinum status without major markets due to their fanbase downloading the music, something Soca fans rarely do. He reasons, selling units is ultimately what will put Soca in the matrix of measurable ways and recognized by the @SkinnyFabulous Skinny Fabulous musical bodies that determine Grammy which is ‘togetherness.’ The win nominations, and Billboard happened as the historical icing placement. From the inside, he too on the cake, as 2019 will always like many of his comrades, is in full be known as the year a nonsupport of a regional structure that Trinidadian was a part of a road develops and supports its artists march title. academically, artistically, and As for this year’s collaboration legally. “Conch Shell” with Machel and Iwer

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BEHIND THE MUSIC

@DJDaDon_On_Da_Track

Djdadon300

Chiffra, is an artist and super producer. Born September 21, 1988 in Haiti, it wasn’t long before his parents emigrated to the musically and culturally diverse melting pot known as Miami, Florida. Years later he moved to Chicago, in the United States, where he was in company with the likes of Chief Keef, Lil’ Reese, and other affluent members of the street gang “300.” DJ, as he’s known by those close to him, was headed down

a similar path of destruction like many Chicago youth residing on the Southside; until he was introduced to a producer from 300 by the name of Young Chop (born Tyree Pittman). Absorbing game from the young rapper, producer, and record executive, it wasn’t long before DJ began showing interest in the music industry. In 2011, he started working on his own music, crafting beats for Chicago rappers such as Sosa, Lil’ Durk, and more. Influenced by his upbringing in the streets, he resonated with artists such as Rick Ross, Young Jeezy, and Gucci; rappers who masterfully cultivated hood tales from their own authentic experiences. Grounded by his Haitian heritage, DJ Da Don used that as a means of establishing connections with other Haitian-American producers, artists, and promoters. Over the course of his career,

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OVER THE COURSE OF HIS CAREER, HE’S ACCUMULATED PRODUCER CREDITS FROM GLOBAL ARTISTS SUCH AS MONEYBAGG YO, NBA YOUNGBOY, AND TEE GRIZZLEY, JUST TO NAME A FEW

he’s accumulated producer credits from global artists such as Moneybagg Yo, NBA Youngboy, and Tee Grizzley, to name a few. One of his goals is to put producers from the Midwest on the map and he also desires to get back to his Miami roots by incorporating elements found in tracks by Miami natives like Trina, Ice Billion Berg, and Ball Greezy. DJ Da Don has been featured in various publications and has built up an impressive organic following on Instagram. His secret? Being a genuine person and fostering meaningful relationships with the artists he has worked with. This sense of relatability has landed him access on tours featuring Lil’ Durk, Yella Beezy, and Da Baby. So, who is DJ Da Don On Da Track? The world is about to find out!

P H OTO G R A P H Y C RE D IT S : P ROV I D E D BY DJ DI D ON

DJ DA DON

MOTTO DEH

hen we talk about breakthrough artistes Motto’s rise is nothing short of meteoric, because while KES and Iwer George make stages go bad, this St. Lucian mashes up roads. Backed by his signature chant ‘Motto deh, Motto deh’, the 25-year-old producer turned artiste exudes pure wildness with an unbelievably loose waistline, and songs that ignite bad behaviour across the global

carnival community. But don’t make the mistake of judging this book by his cover. He may be a bacchanalist, but he’s oh so much more. Motto is smart…very smart. FORESIGHT: Born Lashley Winter, Motto began his career in unusual fashion and with enough foresight to lay foundation for an empire. A track star attending school in the US on an athletic scholarship, he stumbled upon his gift by tinkering

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with music apps and teaching himself chords, harmonies, musical arrangement, and mixing and mastering. During his senior year, a season ending injury derailed his Olympic dreams but opened the door for Motto to invest more time into growing musically. He began sending his music home to St. Lucia’s underground Dennery Segment (a blend of local Creole, Zouk, African beats, and Soca, named for the village from which it originated), eventually emerging

P H OTO G R A P H Y C RE D IT S : KO R DE L FE R MI N V IS UA LS

BREAKTHROUGH ARTIST

as the leader of this new Soca category. He then launched his own YouTube channel, the first official platform for Dennery Segment. Before graduating he debuted as an artiste, releasing the instant hit “Bend Dong” and shortly after, gained even more popularity with its remix featuring Grenadian Mr. Legz and St Vincent’s Problem Child - whom he credits for teaching him the industry. A stunning example of what higher education can do, since earning 2 degrees Motto has gone non-stop creatively - applying an Associates in Information Technology to enhance his production skills and a Bachelors in Mass Communication to develop his writing and vocals. In just a few short years, he’s quietly tucked more than 30 songs and 20 riddims under his belt – which includes spending the last 2 years producing a bag of hits for some of the biggest names in Soca like Patrice Roberts,

Lyrikal, Bunji Garlin, Skinny Fabulous, Machel Montano, and Kes. Wrapping 2019 as his most successful year as a producer, Motto came into T&Ts 2020 carnival with 5 singles and 3

EDUCATED, MULTIFACETED A FORCE BEYOND THE BACCHANAL riddims. The most popular being the Baila Riddim featuring Kes’ “Boss Lady,” solidifying that he can rock groovy just as well as he can cause a scene. To ensure he's not only recognized as a top producer but also doesn’t get overlooked as an artist, foresight comes again

as he’s sure to produce his own track on every riddim he creates. Thus, whether it’s his song or the riddim itself that hits, it’s all a winwin for Motto. MOVEMENTS With his label, Team Foxx Music, focused on expanding the international reach of Soca, while putting more Dennery Segment artists on the map, Motto continues to find alternative outlets for his fresh and everchanging music. Featured as part of the Caribbean Connection, Motto joined 24 of his regional comrades on the single “We Got This,” a unifying and uplifting message during the Covid-19 pandemic. He’s also taken part in a live IG battle against Trini’s young hot producer equivalent Travis World, and hosted his own IG lives with fans. He is also in the planning process of building a music studio in both his native island, St. Lucia and current home Brooklyn, New York. Motto has broken through and his future is bright.

Motto @Motto_ILoveSoca @Motto_ILoveSoca

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BEAUTY

The Type 4 Edition Try to incorporate protective styling into your regimens such as twists, braids, or even a simple low-tension bun that doesn’t require you to manipulate your hair every day and keeps your ends protected. Deep condition your hair often. Prioritize keeping your hair moisturized, detangled and keep up with trims and haircuts.

By Vanessa King BRAND AMBASSADOR

@Dr.Karinab

nitto Karina Bo

Adenike Yo un g

🇯🇲

@NikeTheGawdess

overdue inclusivity, we start to see type 4 hair sistahs celebrated as they always should have been.

Seeing women who look like our grandmothers, aunts, cousins, and friends is a beautiful thing, but we still have a long way to go. While we patiently wait for those better days, let’s get the inside scoop from some type 4 beauties who take great care of their mane, while they dish us all of their great hair tips and recommendations. The first step to healthy hair is to determine your hair’s porosity and how well your hair absorbs and retain moisture. WATER is your best friend. Due to the density and pattern of our hair, we’re more susceptible to our hair drying out and experiencing more breakage.

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@HopelessFromantic Imani Williams

🇺🇸

Don’t compare your hair to those with looser curl patterns. Your hair is unique and needs a plan of care that’s good for your curl pattern and not just about looking “curly.” Protective styles are great for the growth of type 4 hair. Type 4 hair tangles and knots easily so a protective style will cut back on knots and allow the hair to grow uninterrupted. Keep your hair and scalp moisturized.

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

et’s talk about type 4 hair and its lack of representation in the media. Typically, we see type 2 and type 3 hair shown large platforms such as tv, social media, and magazines, but rarely do you ever see properly represented type 4 hair. As the world progresses and businesses move towards long

BREAKTHROUGH ARTIST

RENEE 6:30 RECORDING ARTIST, JAMAICAN DANCER RENEE NATASHA MCLEAN, KNOWN PROFESSIONALLY AS RENEE 6:30 IS A JAMAICAN DANCER, ACTRESS, MODEL AND CHOREOGRAPHER

enee is double-jointed and flexible making her an expert at the 6:30 position in dance. Born June 1st at Jubilee Hospital in Kingston Jamaica, Renee McLean was raised by her aunt in Portmore where she went to Mona High School and attended church on Sundays. At age 17, Renee moved in with her mother where she experimented more with her talents. Her gymnastic style of dancing plus sweet personality, quickly put her on top of the Dancehall scene. She decided to turn her passion and love for dance into a career, branding herself Renee"6:30." Renee cites Dancehall Queens, Carlene Smith and Sher Rumbar as the two people who inspired her to pursue Dancehall professionally. She got her start collaborating with Magnum Tonic Wine Jamaica in (2012) then she was first featured in "Nuh Bruk Di Law" by Kiprich and "Back Way"

by Baby Cham. Followed by RDX's "Broad Out" music video, "Fi Di Jockey" with recording Artist Aidonia (2013) and Konshens' "Walk and Wine." Proving beyond a doubt to be the star everyone thought she was. (2014) Renee invented a new dance that went viral. She named it Puppytail. The success of "Puppy-tail" inspired recording artist Demarco to release a song and music video. The Puppy-tail video, starring Renee 6:30 has been viewed over 19 million times on YouTube. Shortly after, Renee 6:30 was featured in Spice's release of "Back Bend" and "Needle Eye" videos (2015). At the Star Awards (2015) she won Female Dancer of the Year, also Dancer of the Year from Music Industry Achievers (2015). Charly Black featured Renee in his visual for “Call Often” (2016). This year, (2017) Renee has gained her largest platform thus far at

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Magnum New Rules. Performing alongside some of Jamaica's most influential recording artist, Alkaline, Shaggy and Mavado. She has great reviews in Turks and Caicos Islands, England and St. Vincent. Her social media has over 600 thousand followers and is still growing. 2018 Renee did her first European & African tour supporting Charly Black and the Renee 6:30 brand has now expanded into media broadcasting and acting. She has been filmed for a reality series, "Bad Girls of Dancehall " (2017). Episodes are available on YouTube. You can also find appearances from Renee on CVM television, Jamaica. Renee didn’t stop there as she transformed herself into a recording artist. In 2018 Renee released her Single "Work It" featuring female recording artist Destiny Sparta of Jamaica. In 2019 Renee released "My Body” "Fornication” and was also featured on a track with Vybz Kartel called “Sometimes Love Dies”. Also feature on a track with Charly Black & Gage Ligament. Keep on the lookout for this talented artist because she has no plans on stopping any time soon.

“

"PUPPY-TAIL" ORIGINATOR A VIRAL DANCE MOVEMENT

P H OTO G R A P H Y C RE D IT S : @B I G GA P H OTO G RA P HY

@Renee_SixThirty12

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THE ELITE WAY

Caribbean Elite Magazine Magazine

BROUGHT TO YOU BY

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ELITE SOUND / DJ

“

I WANT TO BE AS HUGE AS THE DAVID GUETTAS AND THE DJ KHALEDS OF THE WORLD, SO I STILL HAVE WORK TO DO.”

By Andrene Nicole EDITOR-IN-CHIEF

Young Chow has strategically and innovatively used his experience and expertise as a world-touring DJ to build a brand, which comprises of fashion, investments, entrepreneurship and more! Young Chow’s career as a DJ started at the tender age of 10. “I grew up watching my father DJing at all the big Soca events and this inspired me to not only become a DJ, but to become internationally known,” Chow shared. He transitioned from playing in Club Element and Soca Arena back in

the day, to present day being a resident DJ at the world’s biggest and most well-known Hip Hop radio station, Hot 97! When asked how such a young, fresh DJ come across such a huge opportunity, Chow expressed that his popularity made him a hot commodity as he was sought after by various establishments to host parties. While working closely with Legendary DJ Mr. Cee, Chow was invited to the Hot 97 radio station at 19 years old and the rest was history! THE PANDEMIC PIVOT: The world has now converted from in person entertainment to virtual experiences. If you have been living under a rock, then you

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have missed some jaw dropping virtual experiences curated by the prolific DJ Young Chow. Chow used his platform to entertain the masses with Instagram live sessions and inviting others to join his live. Chow coined the term “Ride Out” during these live sessions and it has since became a pandemic catch phrase. Chow hosted two major virtual parties, in collaboration with Kevin Crown and Riggo Suave and as social distancing guidelines were lifted, hosted a SOLD OUT birthday party in Atlanta. THE GENRE OF SOCA: Chow became a staple in the Soca community and has been in high demand for all major Soca

DJ YOUNG CHOW

NOT JUST A BRAND, BUT A LIFESTYLE!

P H OTO G R A P H Y C RE D IT S : @ASTO N Z / W W W. ASTON ISH IN GPH OTOS.C OM

@DJYoungChow

events worldwide. Soca music is the meat and bones of Carnival and there is no Carnival without DJ Young Chow! Ingrained in the Soca community, he released his first single, “Waist Gal,” produced by Ricky Blaze in 2016 and plans to release more music in the future. Although Carnivals are canceled indefinitely, Chow realized there were bigger fish to fry, and so, joined the movement to make Soca music its own genre. “I think it’s a disrespect to the artists and to the culture. The Labor Day parade, hosted in Brooklyn, NY, is one of the largest parades in America and it is baffling that the music that drives that movement is not recognized,” Chow shared. AMBITION: The role of a DJ is very important and success is no stranger to DJ Young Chow. Not only is he one of the most requested Caribbean DJs, but

DJYoungChow

DJ Young Chow

he has also headlined arenas and toured with some of the Caribbean’s most elite artists such as Shenseea, Machel, Konshens, Gyptian and many more. In fact, Chow, so phenomenal, was nominated for a 2015 Global Spin Award, which is the highest award a DJ can achieve. We asked Chow to describe what it is like to be on this level and he offered, “It was an overwhelming feeling at first. Being around so many amazing DJs was inspiring, but the goal is to win and take it further. I want to be as huge as the David Guettas and the DJ Khaleds of the world, so I still have work to do.” It is important to note that Chow is not only versed in Caribbean music; he is well-rounded, playing all genres of music. He represented Funk Flex’s Big Dawg Pitbull Crew.

THE ENTREPRENUER: While he was born to DJ, entrepreneurship is embedded in his bones! Chow is a trendsetter, social media influencer, and a businessman. Chow recently joined the list of young, black restauranteurs, as he partnered with the owners of Suede Restaurant and opened a local eatery, Caribbean Kitchen, located in Brooklyn, NY. We took the opportunity to ask the well-rounded businessman, “who is Young Chow” and he reflected, “Young Chow has many levels and different personalities. If I can make someone laugh, dance and even entertain myself, then I’m doing my job. For me this is not just a job, but it is a way of life and I am blessed to be doing what I love!”

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ELITE ON THE RISE @Gabeana_Utr

Gabeana1

SONGS OUT NOW:

ENERGY & HILLTOP QUEEN

MEET “HOT GYAL”

GABEANA Gabeana Campbell who was formally known as “Promise” while she was only recording Reggae music, now goes by the name “Gabeana,” a female Jamaican Reggae/Dancehall artist. She was born August 19, 1997 in Middleton District, St. Andrew and is the youngest of her two siblings. Her journey as a musician began at 4 years old and at the tender age of 12, she started her professional recording and performance career.

Gabeana describes her sound as fresh, sexy and captivating. Her influences are solely from life and love. She was the lead singer for 5 different bands (Reggae/Soul) on and off before finally deciding to focus on her solo career full time. This is where she decided to not only do Reggae music but also Dancehall. Gabeana is not only a singer songwriter, she is also a musician as she plays the viola. She went

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on her very first tour in 2012 with the National Youth Orchestra of Jamaica (NYOJ) to Canada, where she played the Viola at a number of Concerts and also was the soloist on tour. She was also known as a popular cabaret singer. A few of her usual spots were Jojo’s Jerkpit and The Jamaica Pegasus. Gabeana was given the stages at Jojo’s back in 2017 to grow and develop her performance skills as she would entertain her audience with a 2-hour set of live Reggae/ Dancehall music. She used the opportunity to fine tune her sound and improve on her interactions with her fans. She is also the main writer and vocalist of the single “This Love” by Adahzeh. Gabeana is currently working with Urban Team Records and has produced her first single entitled “Goldmine,” which was released January 2020. She describes GOLDMINE to be trendy, festive and persuasive. Her latest release is called “BFF,” which is an interesting and controversial song and also a steamy track called “Hot Gyal. She is also preparing an Ep to be released thereafter and says it will be telling a story about love and independency as a young woman.

P H OTO G R A P H Y C RE D IT S : @B R A DL E Y BA N N E R

GabeanaVevo

ENTERTAINMENT

Shenseea

Skip Marley

"REGGAE" RULES THE BET HIP HOP AWARDS By Janine McMahon VP / OPERATIONS

o you remember when Dawn Penn, Chakademus and Pliers, Beenie Man, Elephant Man and radio personality, Jabba, blazed the stage at the 2013 BET Hip-Hop

D 28

awards? It was one of the most prolific performances of the show, a timestamp in history and a proud moment for the Caribbean! Fast forward to October 27, 2020, Jamaican culture was on full display at the 20th installment of the award show. New-aged artistes, Shenseea, Koffee and Skip Marley, joined legendary artistes Beenie Man and Bounty Killer in

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a cypher, sponsored by Sprite, performing verses on Damian Marley’s Welcome to Jamrock riddim. Cyphers are a staple of the award show, usually showcasing rappers, but this year’s production included the show’s first Reggae installment. The year 2020 has thrown a number of curveballs and as a result of the worldwide

P H OTO G R A P H Y C RE D IT S : TH E CY P HE R / TH E BE T H IP H OP AWAR D S

Beenie Man

Koffee

coronavirus pandemic, the award show was delivered in a virtual capacity, which was the first in the show’s history. The super talented Jamaican artists delivered their verses in a garden setting, with ZJ Liquid spinning the worldrenowned riddim. This EPIC performance follows Beeine and Bounty’s outstanding Verzuz appearance in May of this year. The Verzuz co-founder, Swizz Beats, expressed respect and total appreciation for the culture and declared the Reggae segment one of the best installments of the show. Although social media

Bounty Killer

plays a major role in advancing the music, traditional media still holds value and being included in prime time appearances is extremely vital. It is a necessity that mainstream media continue to embrace the contributions of the Caribbean music industry and pursue opportunities to showcase talents. Inclusion is necessary and music should be approached with an equitable lens, providing access and opportunity for all genres, in all areas; namely mainstream media. The pandemic has impacted the industry worldwide, but with innovation and unique

ZJ Liquid

opportunities, Reggae and Dancehall music have remained relevant and continue to breakthrough. We look forward to the day, when we return to in-person shows and watch our Jamaican artistes and dancers “Gi Dem a Run” and “Signal De Plane” across the stage, with Nicki Minaj bussin the “Pon de River, Pon de Bank” in the audience as we witnessed in 2013. Cheers to the continued growth and success of Caribbean music and culture; may we continue to WIN!

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ELITE ICON

KES T H E

B A N D

MASTERS OF EVOLUTION

R R

epresenting Trinidad & Tobago, KES the Band has made an indelible mark and is very influential throughout the Caribbean diaspora. As one of the tightest musical units to come out of the region, the band has built a reputation of consistency with electrifying live shows fronted by lead singer Kes, who expertly delivers sweet harmonious tones over high energy performances. “Everybody here brings a piece to the pot. And without everybody here, the pot would not bubble.” (Kes Quote from the opening of ‘Incredible’ video, 2017)

By Jo Wheeler AUTHOR

THE BAND core consists of founding members, the Dieffenthaller brothers Kes (lead vocals), Jon (guitar), and Hans (drums); and childhood friend Riad Boochoon (bass guitar). The team also includes additional musicians Mario Callender (keyboards), Robbie “Styles” Persaud (DJ and samples), Ricardo Rameshwar (Keyboards /Musical Director) and Aaron Vereen (Percussion). Mixing calypso and rock with pure island beats, Kes has perfected its unique sound with a versatility that allows them to

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FOLLOW KES Kes the Band @KesTheBandOfficial KesTheBand Kes the Band

P H OTO G R A P H Y C RE D IT S : MA RLO N JA ME S

easily blend into other musical genres while maintaining their own identity. They are such a well-oiled machine that they appear to work almost instinctively, anticipating each other’s moves, smoothly flowing into seamless transitions. It’s definitely organic, but even more so the evidence of brotherhood, hard work, determination, and belief. The full band is involved in the creative process, everybody

adding a piece that compliments the other. Kes' natural talent as frontman is equally matched by his song writing skills. With lyrical content that he takes ultimate pride in, he effortlessly pens the most beautiful songs of love. Some speak to romantic love, others love of self, love of country, love of people. But LOVE is always the underlying theme, and that love is shared with every audience.

CARNIVAL 2020: Always expected to be a force in T&T’s carnival season, Kes came armed with an amazing set of unexpected collaborations that could not disappoint. The first 2 releases - a groovy and a power, were the work of young fast rising producers, St. Lucian Motto (“Boss Lady”) and fellow Trini Travis World (“Proud”). Both great songs with expected results, as Boss Lady is still one of the biggest songs of the year. But it was

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“Dear Promoter” with Voice that really resonated. Lead by brilliant musical arrangement and superb melodies, this song is a beautiful ode to how Trinis party touches every music lover’s spirit. Other hits include the sexy “Dushi,” “Pick A Side” with Erphaan Alves, and “Soca Take Over.” Each release better than the last, but the most surprising of them all “Stage Gone Bad” with Soca vet Iwer George, flipped carnival upside down. The idea was borne out of Iwer’s camp, and

when called Kes was excited at the prospect of how they would merge their different styles. Working in secrecy for months, somewhere Kes and Iwer found a pocket in which both could exist – uptown meets downtown, and it was golden. At first listen “Stage Gone Bad” sounds like classic Iwer - powerful in its own right, but when fans realized Kes was not only on the song but delivers the opening verse matching seamlessly with Iwer’s gruff vocals, pandemonium ensued. By

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carnival end, the surprise duo had earned the Road March title – Kes’ first, and Iwer’s first in 20 years, and the Soca Monarch title – Kee’s second and Iwer’s third. Even after all of this, Kes still managed to sneak in two more jams, “Reason to Love” produced by famed Soca DJ Private Ryan and “Magic” featuring young Calypsonian Jimmy October. With their universal summer appeal, both songs properly showcase not only Kes’ writing talents, but his ability to showcase Soca’s

Tracklist

1. Prelude (Endless Summer) [1:01] 2. Hello [3:48] 3. Fallin [3:53] 4. Na let go / (when ah) Jamdong (with d) Boss Lady [7:51] 5. Magic [4:10] 6. Reason to Love [3:20] 7. Savannah Grass [3:07] 8. Beautiful Life [2:25]

P H OTO G R A P H Y C RE D IT S : MA RLO N JA ME S

diversity. EVOLUTION: “It’s a blessing and an honour to be an artist in these historical times where our mission is to spread joy, spread energy, connect the world, change the world, inevitably through music, through art.” As a group that began as teens jamming together, officially debuting in 2005, Kes seems to have mastered the art of evolution. Evident by the many song writing awards, top 10

hits, video game soundtracks, and non-stop international appearances, Kes consistently finds new ways of reaching audiences. Once quote as “taking advantage of changing times to remain relevant without effort”, their most recent movements prove that even in the craziness of 2020, this band successfully adapts to anything. One of those moves is new management. Kes is now singed to US-based Ineffable Records and international management team Damon DeGraff and Evan Vogel. The move is effort to further spread their sound and Soca music globally. Of the change, they simply say “natural growth forges new relationships.” As Ineffable’s only Soca artists, the band doesn’t worry about creative interference. “We’ve worked together in the past and they have a great understanding of who we are and our sound, so they don’t get in the way. If anything, they are trying to enhance who we are.” Already, the new partnership has garnered access to new audiences across the web. Music platforms Spotify

and YouTube tapped Kes to be the cover of their newly launched Soca Classics and Carnival Plus playlists respectively, and they hosted Pandora’s exclusive mode “Road to Carnival” for the month of September, talking Soca and their latest body of work “We Home.” They’re also rumoured to be in talks with Apple’s new Music 1 station. VIRTUAL REALITY: “We know how to build it for ourselves. We’ve been doing it for years and that’s what keeps us going.” Like most performers, Kes uses the power of social media to link with fans and send good vibes. The first was an IG Live dubbed Live Vibrations, a 20-minute acoustic jam racking up almost 70,000 views and thousands of shares. Next came BRIC Celebrate Brooklyn! Using an undisclosed location along Trinidad’s scenic north coast as backdrop, KES’ first official virtual performance was lauded as one of the event’s best. For a band that thrives off connecting with its audience,

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they describe the experience as the difference between TV and theatre, and missing the live interaction definitely took adjusting. Fortunately, their innate adaptability prevailed so when WIADCA’s Brass Fest for New York’s Labor Day wanted a virtual KES, they yet again perfected the medium. So, by the time they were ready to host their own KES LIVE, it came off like a walk in the park. Timed to coincide with the release of their first album in 5 years and T&T’s Independence Day, the hourlong TV concert aired across 9 Caribbean countries, Africa’s Trace TV, and the band’s social media pages, drawing more than half a million viewers. ‘WE HOME’ “It’s an exciting time to do new things, take advantage of new mediums while keeping aware and making the right moves” Studying the impending ‘new normal’ Kes said “It blows my mind that carnival came out of Trinidad in this form and now its form is going to change inevitably so this carnival was almost like a full stop, and new normal brings

a regrowth a re-evaluation of everything. This is a time to look at ourselves and what we do, what works and what we need to do.” Pointing out that young artists today have “exponentially better” opportunities that when he came up, he believes much more still needs to be done and is in full support of an art district or organization where artists exchange ideas, learn business fundamentals, and broaden their horizons. As for their own continued growth, Kes is slated to release 2 albums this year. The first entitled ‘We Home’ dropped in August as the first major Soca release since carnival. Containing all live renditions mixed of 2020 hits and fan favourites like “Hello” and “Savannah Grass”, this is homage to their roots and career as one of the few Soca bands in the

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business. With no carnivals in sight, “We Home” evokes sweet memories for carnivalians, while gracefully depicting our musical diversity to new comers. The piece de resistance is the one previously unheard song “Beautiful Life”, and endearing retrospective that solidifies the album as thoughtfully well timed. The one caveat to “We Home” or virtual Kes, is that they’re double-edged swords. Each so energizing they’re like daggers to the heart because 3 songs in and you’re lamenting over carnivals that should have been. ‘Damn You Corona!’ There’s an infamous quote that states “It’s not the strongest or the most intelligent who will survive but those who can best evolve with change.” If this is even the slightest bit true, the influence Kes has on music, love, and life will be our silver lining.

P H OTO G R A P H Y C RE D IT S : MA RLO N JA ME S

“EVERYBODY HERE BRINGS A PIECE TO THE POT. AND WITHOUT EVERYBODY HERE, THE POT WOULD NOT BUBBLE”

TTOO TRIBUTE

he reggae world lost a titan in the industry with the passing of Frederick Hibbert on September 11, 2020 at the age of 77. Toots & The Maytals took the music world by storm, beginning in the 60’s, popularizing the ska genre, a catalyst to reggae music. It was Toots & The Maytals who helped put the word “reggae” on the map, referring to it on their 1968 hit song “Do the Reggay.” “54-46 Was My Number,” “Country Road,” “Pressure Drop,” and “Funky Kingston” were just a

few of the group’s timeless hits. Toots & The Maytals hit the Billboard 200 albums chart twice in the ‘70s, with the U.S. version of their “Funky Kingston” LP in 1975 (No. 164) and with “Reggae Got Soul” in 1976 (No. 157), according to Billboard.com. The soundtrack for the iconic film “The Harder They Come” featured two of the group’s songs, “Pressure Drop” and “Sweet and Dandy.” To this day, there are differing stories, including from Hibbert himself, over the inspiration for his

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hit song “54-46 Was My Number.” Was it Hibbert’s actual prison number from his time in lockup for a marijuana possession charge or did he make the prison number up? He said as much in a 2018 interview with The Arts Fuse. The Grammy winner enjoyed a successful solo touring career in the 80’s, but continued on with The Maytals until his final days in September. The band released a new album, their first in a decade, “Got to Be Tough” on August 28, a few weeks before his passing. His band Toots and The

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

A TRIBUTE TO THE REGGAE LEGEND KNOWN AS “TOOTS”

T S O uu

Maytals announced the huge loss in a statement on September 12. Hibbert “passed away peacefully” in Kingston, Jamaica “surrounded by his family” at the University Hospital of the West Indies, the Twitter statement said. The band’s post also said Mr. Hibbert is survived by his wife of 39 years, Doreen Hibbert, and seven of his eight children. “The family and his management team would like to thank the medical teams and professionals for their care and diligence, and ask that you respect

their privacy during their time of grief.” While the cause of his death has not been disclosed, the band said on September 3 that Hibbert had been taken to intensive care and was waiting on coronavirus test results. Several legendary recording artists paid tribute to Toots, including Jimmy Cliff, Buju Banton, Shaggy, Bonnie Raitt, Willie Nelson, Mick Jagger, Keith Richards, and Ziggy Marley, who spoke with Hibbert just a few weeks before

*THE FAMILY AND HIS MANAGEMENT TEAM WOULD LIKE TO THANK THE MEDICAL TEAMS AND PROFESSIONALS FOR THEIR CARE AND DILIGENCE, AND ASK THAT YOU RESPECT THEIR PRIVACY DURING THEIR TIME OF GRIEF.

he died. Marley, the son of the late Reggae icon, Bob Marley, posted on his Twitter page that Toots “was a father figure to me.” A storied career, spanning more than half a century, the legend has been described as living through all the generations of Jamaican music. Toots’ renowned vocals, high-energy performances and lyrical genius will live on in the heart and soul of the global force that is Reggae music. Rest in Power “Toots.”

FREDERICK NATHANIEL HIBBERT 1942-2020 Magazine

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ELITE ARTIST

DWAYNE BRAVO CRICKETER NOW TAKING A SWING AT MUSIC wayne Bravo is one of the most exciting cricketers to play for the West Indian team as an allrounder. He has played all formats of the game and was a former captain of a West Indies cricket team. He has played for Chennai Super Kings & Quetta Gladiators. A genuine all-rounder. He is particularly known for his aggressive batting in the middle order and for his “at the death” bowling. He is not only hailed for his cricketing prowess but also his attitude on and off the ground as he is ever smiling and has a highspirited personality. Bravo, a well-known Trinbagonian has followed his passion for music. The cricketer turned professional musician hit the charts with his worldwide smash hit “Champion” in 2016. The song clocked in over 100 million views. “Music is a big passion of mine and is a big part of our culture in Trinidad and Tobago and so I have pursued a career in it separate from cricket,” says Bravo. During the Covid-19 quarantine period, Bravo utilized the time to spend quality time with his kids, which he really enjoys because he never gets

this much free time at home; not in over 15yrs. He also used the free time to do some more charity work in his country, not limited to cash donations but physically helping those in need. At present, Bravo is working on a massive production. “Without saying too much too soon; I’m currently building an A class facility where the best artiste from all over the world can visit to record music and perhaps open avenues for young upcoming artistes,” says Bravo. It’s also no secret that he is happy to be back playing for WI again after his retirement of 4yrs. He is truly looking forward to this experience and in the meantime, he is mentally preparing himself

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for it. Bravo states “I cannot forget my TKR fans. Looking forward to representing the TKR family in 2020 and winning another title as I did 3 times as captain.” Bravo also recorded a few songs during this period- “Million Gyal” and “Since Ah Small” just to name a few. Both songs have been produced by BlackShadow Tryton. Some notable mentions of artistes on the Kruise Control riddim produced by Tryton are Mad Cobra and Movado among others. After doing this interview a few months ago before the start of CPL DJ Bravo went on to win his 4th CPL title and Also launch his Longtime dream studio 47PRODUCTION and it’s up and running now.

PH OTOGR APH Y C R ED IT S: K AR LA R AM OO

@DJBravo47 @DJBravo47 DJBravo47 DJ Bravo

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BEHIND THE MUSIC

ZJ LIQUID

LIQUID SHARES HIS POINT OF VIEW

nown to the world as ZJ LIQUID, Michael Brissett is a real-life success story. Born in Montego Bay, Jamaica, ZJ Liquid got into music production in 2003 transforming himself into one of the most heavily demanded Disc Jockeys (DJs) in the Caribbean and overseas. Among his hit rhythm projects are Good Book, French Vanilla, Man Fi Dead, 12 Gauge, and Fix-Up. Girls Gone Wild by Assassin, Crazy Hype (Elephant Man), Too Much Gun (Busy Signal), and Good Book (Demarco) are some of the hit songs he has produced. Liquid is known for his work with ZIP 103 FM, "Jamaica's Party Station," synonymous with playing the newest hits. His latest project, which is Liquid’s debut album, Point A View, was released in early October and it features collabs with Beenie Man, Dane Ray, Dean Fraser, and K'Coneil. Just recently, back in October at the 2020 BET HIP HOP AWARDS, Dancehall and Reggae were on full display as they highlighted and honored Jamaican soundclash culture. With performances by Skip Marley, Beenie Man, Bounty Killa, Koffee, and Shenseea, ZJ Liquid was front and center on the turntables holding down the Reggae cypher event. In a telephone interview with ZIP 103FM, he dubbed it a "historic moment" and added that it will be "bigga dan Verzuz!"

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By Roxxi Chung AUTHOR

Pandemic Hits Roxxi: With COVID-19, which impacted the entertainment industry tremendously, how has the pandemic affected you personally and your career? DJ Liquid: My lifestyle and career involve me continually traveling, so you know COVID-19 definitely put a glitch in my thing. As an international DJ/recording artist with a worldwide fanbase, usually at any given time, it would have been a busy time for me to promote my project and or performing at events. But we afi gwaan work wid it enuh, and for me personally, COVID-19 allowed me to lock down and improve myself in many ways. I got the chance to listen back to my catalog and see what I needed to

improve on as an artist, which also allowed me to improve my DJing skills. For me, basically, the global pandemic is like a RECHARGE.

P H OTO G R A P H Y C RE D IT S : STA XC K S LI FE

Striking Gold! Roxxi: You recently struck Gold in Canada with a song you produced called “Can’t Believe” which features Kranium,Ty Dolla $ign and Wizkid, which garnered over 500k in sales. What does this success mean for you? Do you feel pressured now to continue on that winning streak? DJ Liquid: Well, for me, I have been winning from day one, because the goals I set I've achieved. My achievements came by putting in hard work and always persevering and believing in myself. I don't feel pressured by that success. In fact, I'm immensely grateful for the success of that project with Kranium going Gold. But my goal is to set a legacy. Roxxi: Listening to your new project, the first thing I noticed was the impressive lineup of collabs...from well-established artists to the newcomers. Then, there was the versatility

in the production of each song on the album. Tell us about the making of "Point of View.” DJ Liquid: I work with my cousin Minto Piere a lot. He is getting a lot of buzz right now, but he has been working diligently in the business for a long time. He is very creative as a composer because I can share my production ideas with him and execute it the way I want. I do 80% of my writing from day one, but I don't mind accepting input just to create a moment because I'm always collaborating with people. Dane Ray, I-Octane, K.Flow, and Seanizzle are some of the other producers on the project.

“ @mobaysonzjliquid

FOR ME, MY INSPIRATION COMES FROM DIFFERENT ARTISTS, BUT AT THE SAME TIME, IT’S LIKE THEY INSPIRE ME”

Roxxi: Do you find it hard to juggle being a producer vs. being a recording artist? What's the transition like for you since you pretty much handle both so well? DJ Liquid: For me, I was always hanging around the studio, still hanging around artists from my early days in Mobay. I was hosting events too, but mostly djing. But differently, being a DJ and a recording artist, it's the same space for me. I'm always on the stage, ever having my own mic...being a vocal person was always my ting. I'm still entertaining the crowd, only this time I'm deejaying my own songs. Be sure to stream/download Point A View on all streaming platforms!

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ENTERTAINMENT

YOUTUBE SOCA CHANNEL “JULIANSPROMOSTV” HITS 1 MILLION SUBSCRIBERS! @JuliansPromos

By Kerra Denel AUTHOR

1 million can be depicted as just a regular number, a very large number. However, for Soca the meaning behind it goes deeper. For the first time ever, a media marketing agency dedicated to the ever-growing musical genre, was able to capture over 1 million subscribers, over 1 million intrigued Soca lovers all in one place. In a music industry that determines an artiste’s and genre’s worth not solely by talent, but by how loyal of a following it can hold and the numbers to prove this. It's another step along the line in getting Soca recognized worldwide as a legitimate force in music. HOW DO ARTISTS BENEFIT FROM YOUR PLATFORM?

JuliansPromos

Soca music has a unique structure and whether people like to admit it or not, it’s seasonal. The listeners, the artists, the traffic, the finances and the releases are all seasonal. Our team at JP has been able to time this pattern perfectly over the 10 years we’ve been doing this. Because of this seasonal set up, artists aren’t able to build a large following online individually. Even the largest artists in Soca could be much larger outside of a seasonal structure. Having a spot to showcase all the music, where fans can gather, helps the artists who would not be able to draw their own fan base. We have some of the most viewed playlists out there, some of which average over 10 million views a year. All these views generated translate to revenue earned on our YouTube channel, which is paid directly to the content owners and their digital distributors. Our channel

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JuliansPromosTV

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generated around $500,000 USD for artists yearly; all of which are paid directly to content owners directly through YouTube. We try to get good songs as much exposure as possible, especially within the current Soca structure, of having at times 2,000 songs released in a 3 month span, in a genre that doesn’t have a large number of promotional outlets as others. As a result, many songs get lost and it is impossible for radio and djs to handle this number of songs at once, and equally impossible for listeners to absorb this much content in one shot; so we try our best to curate them online. WHAT HAS BEEN ONE OF YOUR HAPPIEST MOMENTS IN BUSINESS? Whenever we see a new artist being successful that makes us happy or when a project we had some involvement in does amazingly well. Every year we try new ideas and partnerships so it’s great to see things exceed expectations.

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JuliansPromos

“

1 MILLION FOLLOWERS ON A STREAMING PLATFORM FOR SOCA ISN’T JUST A NUMBER

ELITE MODEL

@ladyq_thevoice

P H OTO G R A P H Y C RE D IT S : @H U GH M OR R I S P H OTOGR APH Y

LADY Q THE VOICE COUNTRY: Panama

🇵🇦

OCUPATION: Voice Over Talent, Radio Personality Business Management, Event Host Brand Ambassador FAVORITE ARTIST(S): Patrice Roberts, Machel Montano Kes The Band and Voice FAVORITE SONG(S): Patrice Roberts - Rollin, Money Done Machel - Fog, Higher than High Kes - Where Yuh From, Savannah Grass Voice - Far From Finish, Full of Vibes

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ENTERTAINMENT

EARL LA PIERRE JR THE EXTRAORDINARY STEEL PANNIST TAKING STEEL PAN TO NEW HEIGHTS @Panmanonduty

@Panmanonduty

t was not until the summer of 1987 that Earl La Pierre Jr., now known as ESP (Extraordinary Steel Pannist), came onto the scene, where he started playing steel pan with Afropan Steel Orchestra. Four years later, in 1991, he began performing as a soloist. Within 10 years, Earl has developed into one of Toronto’s premiere steel pannists and is currently the manager of Canada’s #1 steel orchestra, Afropan Steelband, whose history speaks for itself. Earl is also a founding member of Pan Arts Network (PAN), an organization dedicated to showcasing the steelpan artform on larger concert stages. Earl has played in several major events such as Caribana, Snowflakes on Steel, Autumn Leaves on Steel, Du Maurier Jazz Festival and Pan Jazz and has consistently worked on enhancing his abilities as an entertainer. In the summer of 1999, he had the opportunity to play on CITY TV’s “Electric Circus,” where he demonstrated his musical talents for the founder of Bad Boy Entertainment, Mr Sean “Puffy” Combs. Earl has also played under the leadership of world-renowed pannists such as Len “Boogsie” Sharpe, Ray Holman and his father, Earl La Pierre Sr.

CULTURAL AMBASSADOR Over the years, Earl has travelled frequently to perform worldwide. Not only has he dedicated his efforts to sharing the steelpan instrument with the world, he is also an advocate for international collaborations, as well as celebrating soca music

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@Panmanonduty

and the Caribbean culture. He has taken his craft to places which include a number of Caribbean Islands, Asia, Canada, America and Africa, to partake in Carnivals and Festivals. As a result of his commitment to high quality entertainment, Earl has received many awards from recognized steelpan organizations for his musical expertise, as well as his enthusiastic ability to help others. He has taught both adults and children how to play the steelpan at the University of Toronto, York University, Ryerson University, the Separate School Board, the Greater Essex County District School Board, Private Funded Schools and the Toronto District School Board, not to mention the hundreds of public/ catholic schools, community centers and daycares that Earl frequents with his ‘edutainment’ demonstration of the steelpan instrument.. By Kerra Denel Earl performs as a AUTHOR “One Man Band”

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available for bookings for all occasions and settings. Uncle EMan’s Kiddies Cruise In the fall of 2019, Earl La Pierre Jr. (aka EMan) introduced a new recreational experience for the youth of Toronto GTA to enjoy. Looking for a way to celebrate the Caribbean culture, and help it thrive amongst the younger generation, Uncle EMan decided to hold the first ever 'Kiddies' Cruise', so that the children could enjoy the same boat ride experience their parents frequent throughout the year. The

inaugural sailing sold out in record time and a secondary sail time was added to satisfy the overwhelming demand of children not wanting to be left out. Uncle EMan made sure to plan an exciting cruise featuring some of Toronto's best DJs (Dr. Jay and DJ Shy), face painting, mask decorating, Socacize, and live performances by soca artist Jaxx & the Extraordinary Steel Pannist (ESP) playing steelpan; lunch and snacks were also provided. At a capacity of 500 people each, both cruises were sold out and attendees left the dock looking forward to next year's sailing.

SONS OF STEEL There is no question when you hear the name La Pierre you immediately think of the steelpan. The La Pierre family is not only a household name for pannist worldwide but also a name that equates an exceptional dose of natural talent, passion and execution of steelpan music. Born to the legendary Earl La Pierre Sr. the man responsible for introducing steelpan to the Canada & Cayman islands, the three sons are not only steelpann soloists but are also entrepreneurs and tutors utilizing the instrument as a means of sustainability. The Sons of Steel concert was conceptualize by Earl and his two brothers wanting to pay tribute to their late grandmother Norma. "It was always her dream," he said “for us to be together and the concert was the perfect forum for this. It’s time we fulfill this dream and show the world what the La Pierre family has to offer”. The concert was first debuted in Toronto Canada in July 2012 and was able to gain a tremendous response. As a result of their success, in February 2013, the three brothers saw it fit to give their fans a unique performance in Trinidad & Tobago.

#PANMANONDUTY

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SOCA

TOP TRENDING PICKED BY DJ SPICE

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TRENDING PICKS

SOCA TRENDING SONGS BY ANY MEANS

UBER

HOMESICK

SOCA SOUL MATE

STRESS RELIEVER

BACKYARD

DOWN IN D MEAT

THIEF A PIECE

TENDER

HIGH LIFE

NEED AH FETE

HUSTLE HARD

TEK YOUR TIME

NO CARNIVAL (BRING IT BACK)

RICARDO DRUE

DESTRA GARCIA / KERWIN DUBOIS

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PATRICE ROBERTS

BOYZIE

GBM NUTRON

LETTER TO OUTSIDE VAUGHN & DJ PUFFY

MOTTO

KERWIN DUBOIS & HOOK GAWDESS

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LYRIKAL

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VOICE

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CRISSY CARTER COUNTRY: Jamaica

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OCUPATION: Beauty Influencer, Content Creator FAVORITE ARTIST(S): CMR FAVORITE SONG(S): CMR - True Story

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RICHIE SPICE ━ A LEGENDARY VOICE FOR THE PEOPLE LEGENDARY PROLIFIC ARTIST SPEAKS ON THE LONGEVITY OF HIS CAREER AND BEING A VOICE FOR THE PEOPLE By Andrene Nicole EDITOR-IN-CHIEF

ichie Spice has long been a staple in the culture of Reggae. Born Richell Bonner of Rock Hall, St. Andrew, Jamaica, Spice is no stranger to music as he hails from one of the islands most renowned family of artists. Three of Spice’s brothers are musical pioneersPliers, Spanner Banner, and Snatch Lion. Though Richie is surrounded by musical greatness, he is in a league of his own. Spice gained major popularity in the mid-90’s and has not lost any steam. Since the release of Spice’s first single “Killing a Sound,” which was produced by Dennis “Star” Hayes, Spice has not slowed down. Spice then teamed up

Richie Spice

@1RichieSpice

with producer Clive Hunt Bonner for his debut album on the Island Jamaica label and from then on Spice’s career took on a life of its own. Spice did not stop there, his second album included hits such as “Earth a Run Red,” which still rings off at every Dancehall and Reggae function, and smash single “Marijuana.” He then followed up with hits such as “Land of Jamaica,” “Time So Rough” and fan favorite “Youths Dem Cold,” which was featured on Grand Theft Auto

@1RichieSpice

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Richie Spice

IV and the ending sound track of movie “Attack the Block.” Spice’s music is timeless as it speaks to the core of his fans and though your favorite song from Richie Spice could have been recorded in the 90’s, it still speaks to current social issues while touching the hearts and minds of the people. LONGEVITY: There are two major things that an artist wants to accomplish, breaking out into the business and Longevity. Richie Spice has achieved both. When asked what

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is the secret behind his amazing long-standing career, Spice says “Hard work and focus is the key. I try to stay in a certain lane with my music and don’t come out of line. I focus on social issues and sing songs for the ladies, while using my talent in a productive and progressive way.” This statement rings true as Spice’s music is described as relatable and truthful. He is no holds bar when it comes to speaking on the current state of the Jamaican economy, the sufferings of the disenfranchised and what needs to be done to assist the youth with achieving a better tomorrow. But make no mistake, Spice might speak on his distaste of some of the sufferings of his people in his song “Land of Jamaica,” but he is very prideful when he speaks about his love for his country.

“

RASTAFARIANISM: Richie Spice is a proud member of the Rastafari movement and openly expressed his pride in practicing his religion. There is a love-hate relationship with Rastafarianism as it is the visual representation of Jamaica, yet there is a stigma that comes with a Rasta’s appearance as even schools are requesting that children not have dreadlocks. When asked of his thoughts of experiencing prejudice in his own

country Spice states, “There is a lot of manipulation when it comes to my people and instead of people looking in to themselves, they look out of themselves. But we hold firm, as Bob Marley says, yuh grow yuh dreadlock and don’t be afraid of the wolf. You have to know yourself and people need to educate themselves and not judge.” Spice doesn’t allow any stigma to affect what he does for his people. He is a man of the community and works diligently to improve the welfare of his people through his philanthropic work with Food for Poor (FFP). TOGETHER WE STAND: We are in the middle of a global pandemic and Richie Spice was able to achieve what very few could. He released an album called “Together We Stand,” which was five years in the making and featured lead single “Together We Stand.” This song went on to cement itself in history as it was the anchor song used in the Jamaica Telethon and is referred to as the song that got Jamaicans through the peak of the pandemic, as it reiterates the message that we are all in this together. “I had a lot of confidence in this song and it was recorded a couple of years ago, but it shows that if you put the right energy behind it, it will stand the test of time,” Spice says. This is a true statement because just as the song “Together We Stand” will stand the test of time, Richie Spice has proven that he will do the same.

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DANCEHALL & REGGAE

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@sh_nique

SHANIQUE WALLACE COUNTRY: Jamaica

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OCUPATION: Beauty Blogger FAVORITE ARTIST(S): Dexta Daps, Spice, Masicka, Vybz Kartel and Popcaan FAVORITE SONG(S): Lila Iké - Solitude

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HIDDEN GEMS

Beautiful

Costa Rica

the Rich Coast C

osta Rica is a paradise waiting to be discovered! Known as the “Rich Coast,” the country is located in Central America and is ranked as one of the most visited international destinations. One of Costa Rica’s main source of income is tourism and it is filled with a plethora of attractions. The culture, the food, the greenery and the excursions, are just some of the characteristics that make Costa Rica a traveler’s playground. Twenty-six percent of the country is composed of natural protected territory and conservation, which is the most attractive part of Costa Rica.

GUANACASTE: Covering 5,921 sq. Miles of the island and more than 400 miles of coast line, Guanacaste has become one of the most visited areas in Costa Rica. It is home to a very important section of Costa Rica’s cultural and natural heritage, making it a tourism magnet. The incomparable beauty of its landscapes, which ranges from tropical dry forests to lowland mountain forests, its warm climate, as well as its flourishing nature, makes Guanacaste one of the most developed areas because of its high level of investment in the hotel industry. All along the Guanacaste coastline are a number of beaches with intense-

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blue waters where you can swim in their warm Pacific Ocean waters. If you are visiting Costa Rica, be sure to add Guanacaste to your itinerary and plan to stay posted for a few days to truly enjoy all that province has to offer.

THE SITES: Arenal Volcano National Park and La Fortuna: La Fortuna is a town in the Northern Plains, home to the majestic Arenal Volcano and one of the most beautiful places in Costa Rica because of its natural and geological wealth and the wide range of tourist activities. The Arenal Volcano is an active volcano, although its activity has significantly decreased since 2011. There continues to be two

very different landscapes in its structure: a cover of dense, green vegetation, and another dominated by lava and sand of the last eruptions. Add this amazing excursion to your itinerary as its view is spectacular!

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HOT SPRINGS OF LA FORTUNA: While visiting Costa Rica, the most amazing experiences is visiting the hot springs of La Fortuna. The hot waters from the Arenal Volcano are rich in minerals associated with health, so it is one of the most visited sites in the country for relaxation and enjoying an extraordinary natural landscape in the rainforest. The average temperature of the water is 37 degrees Celsius and runs freely into the river. You can actually see the steam rising from the water while surrounded by beautiful greenery. It is truly a sight to see.

BAJOS DEL TORO AMARILLO WATERFALLS: The area of Bajos del Toro, located at 1,442 meters above sea level, conceals natural treasures. The biggest of all are the Toro

Amarillo Waterfalls, measuring 90 meters high, and is formed from the union of three rivers. The water is high in mineral content that makes the landscape a fairy tale scene. There are also hotel accommodations in this area that offers the experience of the extraordinary ecosystem without the interference of modern technology.

THE FOOD: Afro Caribbean dishes. The Caribbean region is famous for traditional dishes including rondon (a mix of vegetables with beef, chicken, fish, or turtle meat). They are also known for their fish, which is prepared three ways: stew, pickled, or fried. One of the popular dishes from Costa Rica is sancocho, which is chicken with tomato, yucca, potato and sweet potato. After having all of these delicacies don’t forget to wash it down with some “agua de sapo” or “hiel,” a very popular drink made with ginger, lime, and panela.

and colonies of immigrants, which includes African descendants, Chinese, Hebrew and Lebanese; as well as their indigenous populations such as the Bribri and Cabe to name a few. Costa Ricans are a proud people with an inviting presence and they are always ready to offer up information on places to visit and hidden spots that are coveted by the locals. Explore the coast and discover the many hidden gems of Costa Rica!

THE PEOPLE: Costa Rica is known for a lot of things, but its richness also lies in the cultural diversity of its people. Currently, there are ethnic groups

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CATHII MEDIA LUNA COUNTRY: Antigua

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OCUPATION: Entrepreneur and Freelance Model FAVORITE ARTIST(S): Nicki Minaj FAVORITE SONG(S): Nicki Minaj - Moment for life Nicki Minaj - Good Form

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TASTE OF THE ISLANDS

Chef Shorne's Recipe CHEF

Curry Pumpkin:

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of your choice 1 teaspoon of turmeric 1 medium carrot, peeled and sliced 2 garlic cloves 1/2 of an onion, diced 1/4 cup of white wine or Malibu coconut rum 1/2 cup of vegetable stock or water 1/2 cup of coconut milk 1/ tablespoon of maple syrup Salt & pepper Coconut oil

1 cup of peel and medium butternut squash 1 tablespoon of curry powder

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Process: 1.

Heat up a tablespoon of coconut oil on medium heat in a medium-sized pan. Sautéd the onion, garlic pods, carrots, squash with the curry powder and turmeric. Sauté for 2 mins, then deglaze the curry mix with your option of wine or rum. Once the alcohol evaporates, add the veggie stock and simmer until the mixture is super soft. Transfer the curry mixture into a blender or food processor.

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By Chef Shorne

CURRY PUMPKIN

Puree

WITH PAN SEARED SCALLOPS, SHIITAKE MUSHROOMS & BABY BROCCOLI

Season with salt and pepper to taste, then add the maple syrup and coconut milk and blend to a smooth consistency.

Shiitake Mushroom and Baby Broccoli:

salt and pepper.

To Plate:

Scallops:

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4-6 scallops Salt & pepper

Process: 1.

Heat coconut oil to high heat in a sauté pan. 2. Pat dry the scallops to remove the excess moisture from the scallops. Season lightly with salt and pepper. 3. Place the scallops in the pan and sear for 2 minutes on each side depending on the size of the scallops.

I like to blanch and shock my broccoli in an ice bath.

Process: 1.

Put a pot of salted water on to boil. 2. Once boiling, add the broccoli and poach for 2 minutes. Transfer the broccoli to an ice bath to stop the cooking. Set aside. 3. Heat a sauté pan to medium heat then add some coconut oil. Once hot, sauté the mushrooms for 2 minutes. Add the reserved baby broccoli. Sauté for one additional minute. Season to taste with

Put the pumpkin purée down first on the plate. Then place the scallops and last the mushrooms and baby broccoli. Optional: Garnish with bread crumbs. (Bread crumbs: Toast some panko bread crumbs on the stove top in a sauté pan with some olive oil. Once the bread crumbs turn golden, remove from the heat, put the mixture in a bowl and season with smoked paprika, salt, garlic powder and black pepper.)

Enjoy the dish!

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@BDavis_Art

BRITTANY DAVIS ALL THE PAIN FROM MY PAST MADE ME SEEK COMFORT AND I FOUND IT IN ART AND FASHION HERE!

Btittnay was born and raised in Trinidad and moved to New York in 2014. She shared that she lived in a broken home, was the victim of abuse and suffered from severe depression at a young age. As a result of her trauma, Britnay moved to America to live with her mother. The pain from her past propelled Brittnay to to seek comfort, which

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she found in Art and Fashion. She always had a love for art and began drawing at the tender age of 3; she was a natural! She went to high school in Flushing New York, where she excelled and was accepted into her dream college, The Fashion

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ART & CULTURE

Institute of Technonogy; ranked best fashion university in the world. At the institute, Brittnay pursued her talents and completed her first painting in 2016. She continued to perfect her skills and posted her artwork on Facebook in 2018, which went viral. She got numerous messages from people requesting paintings and at that point she decided to start her business which she executed a few months later at the age of 20. Brittnay has experienced much success with her paintings and has gone viral numerous times which helped her to gain supporters all over the world. As a result of going viral, she gained a large social media following which helped her to gain more recognition overtime. Brittnay has been featured on The Shaderoom, Voyage Los Angeles and in Atlanta

magazines and other local articles. She has been accpted by organizations such as "RawArtists," to be showcased on their shows and various platforms, and she continues to rise to the occation. Her dream became a reality at a young age and with each month that passes, Brittnay has had countless opportunities which have been stepping stones in her career. She recently turned 22 years old in February of this year and has reached further than she anticipated. She is currently building a platform to help people with similar life stories and goals. "I hope to help my fellow Trinidadians and inspire them to achieve thier goals," Brittnay shared. "Living in America has helped me tremendously to live my dreams and I receive a ton of support from people worldwide, especially the Caribbean disapora"

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E L E V E N B O TA N I C A L S

ONEUNIQUE

FLAVOR

QUALITY AND PRECISE COMBINATION OF BOTANICALS PRODUCES A FRESH, SMOOTH, TRADITIONAL GIN WHICH LEADS WITH JUNIPER AND GIVES WAY TO SUBTLE NOTES OF HIBISCUS FLOWER, GRAPEFRUIT, LEMON, CASSIA AND LIQUORICE.

Caribbean Elite Magazine (Issue 5)

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