Caribbean Elite Magazine (Issue 6)

05

Magazine

MANY CULTURES, ONE CARIBBEAN!

*

REGGAE MONTH 2021

REACHES OVER 5 MILLION VIEWERS ENTERTAINMENT

PLACES TO VISIT IN ST. LUCIA

PG. 26

+ NESSA

PREPPY WINE WITH NO REGRETS ELITE ARTISTE

PG. 08

L.U.S.T.

HAS NOW BECOME A FULL BLOWN ICONIC MUSICAL LOVE AFFAIR ELITE ARTIST

PG. 18

SPRING 2021 Magazine

Magazine

WWW.CARIBBEANELITE.COM

14311 14350

$7.99

06>

HIDDEN GEMS

PG. 54

Magazine

Lila Iké THE STARS ALIGN! ELITE ARTISTE

PG. 30

CONTENTS

45 48 49 50

ENTERTAINMENT

Reggae Wednesdays ELITE ON THE RISE

Qrush ELITE MODEL

Darileidy Concepcion ELITE SPORTS

Hansle Parchment ELITE MODEL

Tynece Juanita TRENDING PICKS

ELITE ARTISTE

Lila Iké

Dancehall & Reggae Top Trending ELITE MODEL

Lioness

THE STARS ALIGN!

TRENDING PICKS

Soca Top Trending ELITE MODEL

Sabrina LJ BUSINESS

Jermaine Culley

ELITE ARTISTE

52 53

ENTERTAINMENT

Nessa Preppy

26

TASTE OF THE ISLANDS

Surf & Turf

Zagga

Lia Caribe

St. Lucia

58

20 ENTERTAINMENT

Beres Hammond

42 BREAKTHROUGH ARTISTE

Jaz Elise

SPRING 2021 | WWW.CARIBBEANELITE.COM

CEM Gallery

Christopher Clayton

ELITE ICON

ELITE SOUND

THE ELITE WAY

ART & CULTURE

L.U.S.T.

38

Back 2 Basics & Tony X

HIDDEN GEMS

18

Magazine

Magazine

54 56

16

36 ELITE ON THE RISE

Reggae Month 2021 Highlights

Yechima Carty

ELITE ON THE RISE

An Ode To Carnival

ENTERTAINMENT

ELITE TRENDS

12

08

4

30

ENTERTAINMENT

Edmund Bartlett

Magazine

22 ENTERTAINMENT

Olivia Grange

46 ELITE TRENDS

Markie Markland

50 FASHION INFLUENCER

Jermaine Culley

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

24 28 34 37 40 41 44

Magazine

ISSUE 6 SPRING 2021

BOLD

BE

RIGHT AT HOME

QUALITY AND PRECISE COMBINATION OF BOTANICALS PRODUCES A FRESH, SMOOTH, TRADITIONAL GIN WHICH LEADS WITH JUNIPER AND GIVES WAY TO SUBTLE NOTES OF HIBISCUS FLOWER, GRAPEFRUIT, LEMON, CASSIA AND LIQUORICE.

Magazine

EDITOR’S LETTER

THE REVOLUTION AND EVOLUTION OF REGGAE!

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Reggae is more than just music; it is a revolution! In 2008, the Jamaican government proclaimed the month of February as Reggae Month.

Reggae Month was created to highlight and celebrate the impact that the musical genre had on the country’s cultural, social and economic development. In this issue, we highlight the revolution and evolution of Reggae through some of Reggae Month’s most riveting events. We also get to know the amazing people behind the month-long virtual celebration.

Women are to be celebrated every day! However, the month of March has been designated as Women’s Month; so, it is very important we highlight some •amazing • • • • • women • • • • • who • • • are • • doing • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 6 • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Magazine

Magazine

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • SPRING 2021 • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • | •

extraordinary things in their designated fields. Our cover girl Lila Iké, has been making groundbreaking progress in the genre of Reggae and we had an in-depth conversation with the elite artiste. We also did a deep dive into the psyche of the everunapologetic Soca princess, Nessa Preppy. In addition, we had the opportunity to engage with one of the most powerful women in the cultural and entertainment sector in Jamaica, the esteemed Hon. Minister Olivia ‘Babsy’ Grange.

What is an issue of CEM without acknowledging elite icons and amazing artistes both established and on the rise? In this edition, we pay homage to the prolific singing group, L.U.S.T and acknowledge its contributions to Reggae music.

We also feature artistes Jaz Elise, Qrush, Lia Caribe and many more.

Additionally, find out what hidden gems St Lucia has to offer. All this and more in this issue of Caribbean Elite Magazine. Your #1 source for •elite • • •Caribbean • • • • • • culture.

• • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Andrene • • • • • • Nicole • • • • • • • • • • • • • • • • • • • • • • •EDITOR-IN-CHIEF • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Connect with Me: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •andrene@caribbeanelite.com • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •@Andrene_Nicole • • • • • • • • • • • • • • • • • • • • • • • • • • • •Andrene • • • •Nicole • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • @MsNicoleAR • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • WWW.CARIBBEANELITE.COM • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Andrene Nicole

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Magazine

www.caribbeanelite.com ISSUE 6 SPRING 2021 FOLLOW US: @CaribbeanEliteMagazine @CaribbeanEliteMagazine @Elite_Caribbean CaribbeanEliteMagazineTV CaribbeanEliteMagazine

CREDITS: E D I TO R - I N - C H I E F:

Andrene Nicole V P / O P E RAT I O N S :

Janine McMahon M A N AG I N G E D I TO R :

Stephanie Woodbine W R I T E R S / E D I TO R S :

Andrene Nicole Stacey-Ann Newman Janine McMahon CO N T R I B U T I N G W R I T E R S :

Balford Henry Tiffany Mea (With Love PR) • • • • • • • • • • •Coleen • • • •Douglas • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • P•R OJ • •ECT • •M•A N • AG • E • R•: • • • • • • • • • • • • • Devine • • • • Nowell • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • C R E AT I V E D I R ECTO R : • • • • • • • • • • • • • • • • • • • • • • Jean Carlos Batista • • • • • • • • • • • • • • • • • • • • • • New Force Media • • • • • • • • • • • • • • • • • • • • • • • • • • • COV • • •E R• P•H OTO • • G • RA • P • H•Y:• • • • • • • • • • • • • • Nikkii • • • Kane • • • • • • • • • • • • • • • • B•RA • N• D• CO • N • T•R I•B U • TO • R • S•: • • • • • • • • • • • • • • • • • • • • • • • • • • • Bobby Konders (Massive B Sound) • • • • • • • • • • • • • • • • • • • • • • DJ Spice (Team Soca) • • • • • • • • • • • • • • • • • • • • • • Vanessa King • • • • • • • • • • • • • • • • • • • • • • Jose Rodriquez • • • • • • • • • • • • • • • • • • • • • • Keron Young • • • • • • • • • • • • • • • • • • • • • • Trilu Media Studios • • • • • • • • • • • • • • • • • • • • • • Frenz For Real Studio • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • A • •D •V •E •R •T •I S• E• M • E • N • T • :• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • E• M•A•I L•: • • • • • • • • • • • • • Info@Caribbeanelite.com • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • COPYRIGHT • • • • • NOTICE: • • • • • • • • • • • • • • • • • ALL • •RIGHTS • • • RESERVED. • • • • THIS • • PUBLICATION • • • • • •OR• ANY • • PORTION THEREOF MAY NOT BE REPRODUCED OR USED IN • ANY • • MANNER • • • •WHATSOEVER • • • • • WITHOUT • • • • THE • • EXPRESS • • • • WRITTEN PERMISSION OF THE PUBLISHER EXCEPT FOR • • USE • •OF• BRIEF • • •QUOTATIONS • • • • •IN• A •REVIEW. • • • • • • • THE

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

trinicindylive JOIN TRINI CINDY’S INSTAGRAM LIVE! TRINI CINDY, BORN IN TRINIDAD AND TOBAGO, BELIEVES IN KEEPING HER CULTURE ALIVE AND IS DEDICATED TO RAISING MORE AWARENESS TO THE CARIBBEAN CULTURE AND MUSIC. THIS PAST YEAR WAS TOUGH FOR EVERYONE AND CINDY TRULY FELT IT WITH TRINIDAD CARNIVAL BEING CANCELLED. " SOCA MUSIC LIVES IN ALL OF US, AND WE WILL CARRY THE MUSIC ‘TILL WE MEET ON THE ROAD AGAIN." HER DEDICATION IS STRONG AND SHE REMAINS FOCUSED. A LITTLE OVER A YEAR AGO AS THE PANDEMIC WAS FINDING ITS WAY TO CHANGE THE VERY WORLD WE ALL KNEW, SHE CREATED A PLATFORM CALLED TRINI CINDY LIVE. IT AIRS EVERY SUNDAY ON NOT ONLY HER INSTAGRAM LIVE, BUT IT ALSO

STREAMS LIVE ON SOCA WORLD APP. THIS COLLABORATION GIVES HER A REACH FAR WIDER THAN JUST HER OWN PLATFORM AS THE SOCA WORLD APP IS LISTENED TO LIVE BY THOUSANDS ACROSS THE WORLD. CINDY’S GOAL WITH THE COLLABORATION AND HER SHOW “TALK DAT TING” IS TO CONNECT THE FANS TO HER GUESTS’ HUMAN SIDE. TRINI CINDY IS ALSO THE DIRECTOR OF PUBLIC RELATIONS FOR THE NOLA CARIBBEAN EXPERIENCE IN NEW ORLEANS, A CARIBBEAN CULTURE FESTIVAL. REACHING A NEW AUDIENCE WITH THE ROLE IS AN HONOR AS IT PUSHES HER EVEN MORE INTO THE PUBLIC EYE.

NESSA PREPPY

WINE WITH NO REGRETS, UNAPOLOGETICALLY NESSA @NessaPreppy

T

By Janine McMahon VP / OPERATIONS

The music industry can be tough to penetrate, especially as a female artiste; but with drive, determination, great work ethic, a strong team, a confident sense of self and passion, coupled with a shot of sex appeal, you can break through and become one of the most notable women in your field! Nessa Preppy has not only solidified her role in the soca industry with her unique melody and sexy aura, but she has done so unapologetically!

THE JOURNEY Vanessa John, daughter of a German father and Trinidadian mother, describes herself as a “German-born Trini”, as she was born and raised briefly in Germany; later migrating to Trinidad with her family at the tender age of five (5). Initially, Vanessa, known to many as Nessa Preppy, experienced culture shock as the way of life in Trinidad was far different to what she had grown accustomed to in Germany. Nessa offered, “It was really different for me, but different in a good way.”

She soon learned English and developed a deep love and passion for the unique Trinidadian culture.

Nessa, an entertainer from birth, grew up in Arima, and began competing in junior calypso tents throughout her youth. Her passion for music grew when she entered into secondary school, where she started experimenting with other music

8

Nessa Preppy

genres such as dancehall and hiphop. Nessa’s exposure to entertainment came at an early age and she always knew she was destined for greatness; after all, she was named after Vanessa Williams!

THE BREAKTHROUGH In 2013, at age 19/20, Nessa recorded and released her first single, but it wasn’t until her release of “Tingo” in 2018, that she started to rock the airways and make a name for herself.

Nessa shared the importance of songwriting, in addition to welcoming the collaboration of other writers. “I always set the foundation for my songs so that I can relate to it and have that love for the melody, and it is not far-fetched from anything I would write.” Tingo, written by Nessa, in collaboration with

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

PH OTOGR APH Y C R EDITS: SAN C H O FR AN I SC O / @ CAR LO SAL EXAN D ER PH OTO G R APH Y

ELITE ARTISTE

"

BE THE BAD ASS THAT YOU ARE AND BE AS SEXY AS YOU WANT TO BE; BE UNAPOLOGETICALLY YOU!

"

View full interview at caribbeanelite.com

writers for the 2nd verse, was her breakthrough record and she soon became a household name; solidifying her place in the industry and evolving into a soca sensation.

The following year, Nessa released “Issa Snack”, produced by Travis World, and like Tingo, it ripped the airways! What started out as record inspired by her social media captions, and a

hook from her manager Soca Banton, evolved into a fan favorite and became a catchphrase that rang through the Caribbean diaspora. The success of this song lead to a remix, which featured international icons, Machel Montana and Hood Celebrity; an opportunity she immediately welcomed. Nessa recognizes her fans as the force behind this song and she is forever grateful for

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

9

UNAPOLOGETICALLY ME! A sexy persona can lead to many misconceptions and tends to cause individuals to formulate inaccurate conclusions of others.

Nessa shared she has been considered “ghetto” and “rough” around the edges because of her appearance, and the fact that her performances are outside the norm of female soca artistes.

Nessa offered, “I’ve sang about smoking weed, being a snack, patting de snack and years ago that was forbidden, especially if you were signed to a big brand.

Many female artistes weren’t pushing the envelope and I dared to be different! People tend to overthink how they are viewed by others, but what matters is how you want to be portrayed and respected. Just being a woman, being me, being unapologetically Nessa, I feel I have suffered for that to a degree and I try to work against it; I aspire to be better and do better.”

video, exuding strong sex appeal; shot by manager Soca Banton; the mastermind behind most of Nessa’s creative concepts. She describes Patrice as someone she always admired; who has a beautiful personality and strong work ethic. Splash was released at the top of 2020 and was another crowd favorite.

NEW ALBUM Nessa recently released her newest body of work, “Art of Flex,” which she had the opportunity to complete during the pandemic.

This has been a time for artistes to really focus on their

THE SNACK PACK - SPLASH Nessa pays homage to all female artistes who paved the way and made it possible for her to hone her craft and live her dream.

She was excited to collaborate with one of her favorite artistes, Patrice Roberts on the song “Splash,” a catchy rendition with a steamy music

10

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

craft and provide quality content.

Nessa saw this as an opportunity to release new content, as fans were eagerly anticipating new material, especially given the fact that carnival has been canceled.

The album, which was released February 12th 2021, is a flavor of Soca, Dancehall, Hip Hop & R & B, with local and Jamaican artistes featured, and was #4 on the US Reggae Itunes Charts on the first day of its release.

AMBASSADORSHIP A great team results in great endorsements! In addition to her musical contributions, Nessa is grateful to be a brand ambassador for Digicel, she is contracted with Nestle and is currently working on restoring her contract with Value Optical. In addition to larger brands, Nessa collaborates with smaller businesses such as Creative Nails in Trinidad. “Once people have forward-thinking ideas and want to do something innovative, I am always willing to work with what aligns with my values.”

A MESSAGE TO THE FUTURE GENERATION “Never allow another individual to dictate who you should be; be true to who you are and don’t be complacent.

Hone your craft, have good work ethic and watch your dreams manifest!

P H OTO G R A P H Y C RE D IT S : SA N CH O FR A N C IS C O

their contributions to her success.

ENTERTAINMENT

AN ODE TO CARNIVAL

By Janine McMahon VP / OPERATIONS

Paint, powder, feathers, water, foam, mud, bling, gyrating waistlines and total bliss! Moko jumbies were out, Grenadian jab was in full swing, the Bermudian Gombeys paraded the streets; and the revelers, they were ready for the “Greatest Show on Earth!”

Carnival was a time of freedom, celebration, love and healing! You got to release your inhibitions and party with no pretension. It was a cathartic expression of joy and jubilation, where strangers became friends and we were considered “One Family.” “Feel the Love,” a collaboration of Dj Private Ryan and Freetown Collective, comes to mind when I think of this expression of love and freedom; a feeling that is now a distant memory, as we recollect the jubilation exuded during these festive times.

It has been exactly one year since we have been able to parade the streets and "wine behind de big truck". Trinidad 2020 was the last official carnival held since the Covid-19 pandemic brought the world to its knees. As a result, promoters and mas bands have pivoted and innovatively

12

introduced the concept of virtual carnivals. While this was ideal, especially for revelers worldwide, to have that sense of connection, nothing beats exiting the plane in great anticipation for the best fetes, with picturesque settings and the most euphoric celebrations of life! The feeling of chipping down the street, to the best Soca music, with your feet pounding the pavement, cannot be beat! Who would have thought one full year would pass us by, with no carnival celebration and no indication of its reinstatement?

Carnival is a culmination of culture through music, dance, food and art. Some of the most creative designers produce costumes embellished with feathers and bling, which adds to the vibrancy and electric vibes through the streets. Not only are your ears ignited, and waistline moving, but your tongue is engaged with the eclectic array of fine beverages and cuisine. The addition of rum and delectable food on the road, and in fetes, to restore your energy as you chip and wine for hours, adds to the overall experience.

Corn soup, doubles, cookup, accra and boullion, to name a few, are all highly anticipated, and the presentation and delivery, priceless!

The secret sauce to carnival is the music! Soca and Calypso are

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

the key ingredients to the carnival experience. The melodies and the messages put the crowd in an elated trance, which results in a sea of beautiful chaos and comradery. Examples of this was witnessed when Kes bellowed “Savannah Grass,” and also when Machel and Bunji performed, “Buss Head,” an amazing collaboration of two masterminds.

The pandemic has disproportionately impacted black and brown communities, and during the midst of uncertainty, racism reared its ugly head. A number of our people have been directly impacted by both pandemics and now, more than ever, we need to come together.

Carnival is the vaccine for both pandemics and should be mandated, immediately!

We look forward to seeing which carnival reintroduces us to our culture… will it be Miami, St. Kitts, Barbados, Trinidad or will it be Ubersoca Cruise? Only time will tell! We anticipate shopping for Socabrainwash, Bacchanalia, Sunnyside Up, Shipwrecked, Raft Up, Inception and all of our other favorite fetes; then ending our carnival season with a beach lyme with friends!

Carnival, you are the amalgamation of different cultures coming together to celebrate life in the most festive way… The tabanca is real; we miss you!

P H OTO G R A P H Y C RE D IT S : @C VA N ON V I S I O N / @J EF F ERYC H AR LESPROD U C T ION / @ T EAM DW P / @ N IGELSOC R AZ Y

THE GLUE THAT HOLDS THE CARIBBEAN TOGETHER

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

13

14

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

P H OTO G R A P H Y C RE D IT S : @C VA N ON V I S I O N / @J EF F ERYC H AR LESPROD U C T ION / @ T EAM DW P / @ N IGELSOC R AZ Y

@ReggaeMonthJA

Reggae Month JA

EVENT HIGHLIGHTS

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

15

ELITE ON THE RISE

LIA CARIBE @IamLiaCaribe @LiaCaribeMusic

Lia Caribe LiaCaribeVEVO

ia Caribe, birth name Dahlia Thames (born 5 April 1994) is a Reggae/ Dancehall singer/songwriter from Mandeville Jamaica. Lia Caribe attended The Belair Preparatory and High school and later went on to graduate from Hampton School for Girls.

While in high school, Lia Caribe developed a love for the arts and sports, where she won various awards.

She is influenced by her mother who is a professional classical singer. Lia’s main goal is to take her music world wide. “Music is more than a passion; it’s been my whole life. As a dancer, musician and a singer, I can truthfully say that without music, I would be incomplete”.

In 2012, she arrived in her mother’s birth land of Trinidad and Tobago to gain more experience in the music business. Lia Caribe worked with top producer Mevon Sodeen of Xplicit Entertainment and released her first Soca collaboration and video with artiste Mark Hardy.

Her releases include: “Girls Time”, “Roll Up”, Rude Bwoy Loving”, “Control”, “Nuh Talking", two collaborations with Christopher Martin “Show dem yuh nuh Lazy” and “ If The World Was Ending”, as well as, “Hold Yuh” featuring Razor B, to name a few.

She has worked with a number of top producers in the reggae and dancehall world, including Robert

16

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

Livingston (Big Yard), Suku (Misik Musik/ Ward 21), Nuh Rush Records, Zj Chrome, New league Music, Marlon Easy (Just easy Productions) and Frankie Music.

Lia Caribe has performed on numerous stage shows across Jamaica, but was mostly honored to be a part of the Pepsi Road show, which helped to push her brand.

She did a summer tour in Canada in 2017 and Guyana has welcomed Lia Caribe into their country to perform twice. As her brand is being fully promoted, she is receiving airplay on radio and getting recognition.

For 2021 and beyond Lia Caribe has a lot of work in store new music, new videos and new business ventures.

P H OTO G R A P H Y C RE D IT S : ​K LI K FOTO S

L

By Andrene Nicole EDITOR-IN-CHIEF

R

eggae music is all about vibes and melodies and iconic group L.U.S.T. embodies both of these elements.

With vocal abilities that are out of this world, and notes so synchronized that they harmonize perfectly, L.U.S.T. is simply in a league of their own! Reggae Singing group L.U.S.T., which stands for Love, Understanding, Sensitivity and Trust, was formed in 1997 with a line-up comprised of Lukie D, Tony Curtis, Singing Melody and Thriller U. STRONGER, JUST AS I AM: The group’s membership includes different talents, and when the members set out to record new music, each one adds a distinctive flavor to the recording session. It is their variances that makes the group so unique and allows the partnership to work.

Lukie D is one of the geniuses of the group. He has this innate ability to select the right songs and the ideal time to perform them. With his innovative contributions, he is considered the leader of the group.

Singing Melody is described as the technician, or the undercover engineer, of the group. He actually records most of L.U.S.T.’s music. He has a type A personality, drawing on his drive to be the best, and he is responsible for the spicy notes on every song.

Thriller U is said to be the go-

18

to person when it comes to how the background vocals should be set, and has a very professional demeanor. He is considered the glue that holds the group together.

Tony Curtis is all about vibes and stage presence. He is very vibrant and sets the tone of the show. He has the ability to lift everyone’s spirit when he’s on stage, and gets them ready for an amazing experience.

Singing Melody stated in a 2015 Irie FM interview, “To be honest, I don’t see how we would have L.U.S.T. without each other.”

The L.U.S.T. lineup was recruited by Paul ‘Bankeylous’ Giscombe, who recognized the singers’ individual skills, and ensured their independent careers would not suffer. The group gained major notoriety, when they performed at the MIDEM 97 Festival in France.

They also received accolades at the 1997 Tamika Reggae Awards in New York.

WHAT WAS ONCE BECOME A FULL MUSICAL LO

@SingingMelody thriller_u

RUN FREE: Though L.U.S.T. was taking off, the members of the group still wanted to pursue their individual paths.

Though Giscombe initially reassured the group that they could do both, Lukie D was

Magazine

Magazine

L.U.

SPRING 2021 | WWW.CARIBBEANELITE.COM

@TonyCurtisMusic @LukieDLust

P H OTO G R A P H Y C RE D IT S : P ROV I D E D BY REG GAE M ON T H OF F IC E

ELITE ICON

.S.T.

E L.U.S.T. HAS NOW L BLOWN ICONIC OVE AFFAIR

not convinced, and in the latter half of 1998, the singer felt that the group had not progressed.

He decided that he needed to concentrate on his solo work.

Determined to promote his group, Giscombe subsequently recruited Rik Rok, who previously worked with artists such as Mikey Bennett, Shaggy and Patra. In 1998, Rik Rok worked in the

“TO BE HONEST, I DON’T SEE HOW WE WOULD HAVE L.U.S.T. WITHOUT EACH OTHER” studio, alongside the remaining members of the group, and embarked on a hectic touring schedule, including a notable performance at the Beach Line Stage Show.

Rik Rok initially experienced disapproval from the Reggae media, who were adamant that it would be virtually

impossible to substitute Lukie D’s succinct vocal style; although judging from videos of his performance the audience clearly disagreed with the journalists’ opinions. The singer approached the negative tabloid observations with conviction, and performed in his own inimitable style.

STRONGER TOGETHER: Through the slight controversy, the group found its way back together, and while it maintained a high media profile, together, they worked through their indifferences and remained united. The group released two albums, “Sweetness of Your Love” in (2007), and “Inspiration” in (2010), while experiencing solo successes. ‘Sweetness of Your Love’ topped the Reggae charts worldwide and the group went on to receive numerous awards.

In 2019, the group came together at the famous Big Yard Studios, and performed a nearly one-hour freestyle set for BBC Radio 1xtra. This was an iconic moment, and solidified its place among the elites in Reggae music. The performance is available for your viewing pleasure on YouTube, and has already garnered over 1 million views.

L.U.S.T. is a staple in Reggae music, and if lightning struck once to create this group, I don’t believe it will strike twice to create another as amazing as it is. When asked what is the secret behind their longevity, Singing Melody told Irie FM “L.U.S.T. is a family, and no matter how our individual careers go, we’re still gonna stay together.”

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

19

ENTERTAINMENT

BERES HAMMOND

Beres Hammond VP Records

P H OTO G R A P H Y C RE D IT S : V P RE C O R D S

LOVE FROM A DISTANCE VIRTUAL EXPERIENCE

@BeresHammond

20

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

ENTERTAINMENT

B

By Balford Henry AUTHOR

T

here are more than one reasons Jamaica celebrates Reggae Month during February, despite it being the shortest month of each year. First there is Bob Marley, who was born on the sixth, Dennis Brown, born on the first, and the only survivor in this limited trio, Derrick Harriott, the 81-year old balladeer, whose music still strums the arteries of reggae’s music loving women, who are the real pillars of the variety of trends, which has developed from this versatile genre.

You could add that February also marks the annual Black History Month recognition, which fits so neatly into the programme, it could be mistaken for a virtual pistil in a sweet pea awaiting pollination.

Jamaican female entertainers have never been given a fair chance to hold the handle and ensure that the blade cuts both ways. But, but they have persisted nonetheless and the results of their perseverance, may have started with Millie Smalls huge Ska hit, “My Boy Lollipop”, which topped the U.K. chart in 1964,while the Beatles were leading the "British Invasion" of the United States' pop market.

It may have taken some 50 years too long for the Jamaican women to even build on Small’s early example, but nowadays they could end up in the

22

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

shoes of the country’s popular Minister of Culture, Gender, Entertainment and Sport, Olivia “Babsy” Grange, who has been muscling her way through the weight of worldwide neglect and envy, to attract maximum attention to a music she has helped to build.

Grange, who has been a lifetime cultural caregiver, actually produced records on her own Orange label in 1984 after she returned from a politically motivated exile in Canada with her family during the 1976 State of emergency in Jamaica.

Her best known album was “Paradise”, featuring Carlene Davis singing gospel flavoured reggae covers of songs like “It Must Be Love’, “The Way Old Friends Do”, “Stealing Love on the Side” and the title show, “Going Down to Paradise”.

Since the 1970s, she had been focusing on youth who easily fall for her natural motherly nature, as well as her stubborn social ethos. Being involved with the co-ordination of activities to rescue youth, mainly in volatile western Kingston, through cultural activities like dancing, singing and sports, she has evolved into the main voice for championing their development, as well as, burnishing Jamaica’s image as the leader in recognising its cultural and social roots.

In the 1980s, she became more intensively involved with the lives of Jamaican youth and the recovery and development of the country’s cultural roots through the Jamaica Cultural Development Commission (JCDC). In 2007 she was made Minister of Information, Sports, Youth and Culture, inheriting

P H OTO G R A P H Y C RE D IT S : R EGGA E M ON T H S E CR ETAR IAT

OLIVIA “BABSY” GRANGE, CHAMPIONING JAMAICAN CULTURE ACROSS THE GLOBE

@Hon.OliviaGrange

the rich cultural base created by her mentor, the late Prime Minister Edward Seaga. Since 2016, she has been Minister of Culture, Gender, Entertainment and Sport, Last November, as if it was necessary, she gave the commitment of her ministry and the Government of Jamaica to working with a wide selection of stakeholders and collaborators to expand and enhance the creation, use and preservation of audiovisual content in Jamaica.

According to her, with the COVID-19 global pandemic, and all its restrictions on social and inperson gatherings and interactions, “we are even more reminded of the power of audio-visual content creation, preservation and promotion”.

She pointed out that as more people are forced to shelter at home over long periods, the challenge to provide recreational and socially uplifting content as a conduit to improving social and mental health, has led the country to take on more and more audiovisual creation.

“When UNESCO announced that “the reggae music of Jamaica” had been added to its list of cultural products considered worthy of recognition, it was a reflection on the fact that reggae, which grew from its roots in the backstreets and dance halls of Jamaica, is more than just popular music, but an important social and political phenomenon,” she noted.

After persuading UNESCO to make the declaration of the music as a “global treasure that must be safeguarded” in 2018, she said that the next goal is to ensure that the Grammys show some respect for the music by increasing its visibility in the annual awards. This is one area in which she holds much hope.

“For a while, we are heartened by the increasing visibility the music enjoys in the performances at the annual awards show. But, I have a vision that one day soon, the Grammy Award in the reggae category will be handed out on the main stage,” she predicted.

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

23

ENTERTAINMENT

JAMAICA'S TOURISM MINISTER SEES NEED TO SUPPORT REGGAE MONTH

B

By Balford Henry AUTHOR

J

amaica’s Minister of Tourism, Edmund Bartlett, has been having understandable fears about the demands being made by developed nations on the testing of travelers who wish to visit the island. However, he insists that Jamaica has bolstered its COVID-19 testing infrastructure to meet the growing demand for tests, which is being driven by new travel requirements in major tourism source markets. He also promised that all visitors to Jamaica, will be able to access approved testing arrangements, enabling them to fulfill the requirements of their respective countries for re-entry. This followed a recent order by the US Centers for Disease Control and Prevention (CDC), requiring evidence of a negative COVID-19 test result for airline passengers travelling into the United States.

Similar requirements were previously introduced by the governments of Canada and the UK, which require all persons flying to those countries to present negative test results to facilitate entry or to avoid self-quarantine. The improvements to the

24

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

testing framework are being driven by the special task force he recently developed to spearhead efforts to boost Jamaica's COVID-19 testing capacity.

Jamaica's tourism industry is a key driver of the economy, and Bartlett has been urging stakeholders to view the unprecedented crisis brought on by the coronavirus (COVID-19) pandemic as a transformational opportunity to help get tourism back on track. He says that tourism sector must return to its pre-pandemic state, where there were 1.5 billion international tourist arrivals and the industry generated some 170,000 direct jobs. Giving an assurance of his confidence in the Jamaican culture, and especially the music, he said that to help the tourism recovery, it is necessary to continue the partnership with Olivia “Babsy” Grange’s multilayered ministry, recognizing its potential in terms of the expansion of Jamaica’s cultural diversity, which will require a level of funding that the MCGES cannot afford. “It is my dream that as soon as the pandemic has been overcome, that there will be a meeting of the minds among our entrepreneurs, reggae artistes, financiers and cultural exponents, resulting in the emergence of a fresh and new wave of reggae production, and a calibre that can be sold, not just locally to the tourism industry, but find its way to

P H OTO G R A P H Y C RE D IT S : R EGGA E M ON T H S E CR ETAR IAT

JAMAICA'S TOURISM INDUSTRY IS A KEY DRIVER OF THE ECONOMY AND THE MINISTRY OF TOURISM WILL CONTINUE TO GIVE STRONG SUPPORT TO THE ANNUAL REGGAE MONTH CELEBRATIONS, ESPECIALLY THIS YEAR WITH THE TRAVEL RESTRICTIONS AND VIRAL NATURE OF THE GLOBAL EVENTS.

“REGGAE MONTH AIMS TO BE A REGGAE FESTIVAL WITH A SIGNIFICANT CONTRIBUTION TO ECONOMIC GROWTH, TO INCREASE TOURISTS’ ARRIVALS AND FOREIGN EXCHANGE EARNINGS” @TourismJA

more renowned world stages and earn more rave reviews,” Bartlett insisted.

Therefore, the Ministry of Tourism will continue to give strong support to the annual Reggae Month celebrations, especially this year with the travel restrictions and viral nature of the global events making for an unusual hospitality environment.

Significantly, Bartlett believes that the pandemic has illustrated the need to better diversify the island’s tourism economy from its primary suppliers of visitors, the US, UK, and Canada. He said it is unfortunate that COVID 19 has led to a curtailment of events which usually attract large audiences and has dampened the activities of the performing artistes, but entertainment is still very much alive. However, he highlighted one important point, that the music has not remained stagnant, but has penetrated the heart and soul of people everywhere. “Right across the globe it has been infused into other cultures and genres, and this

attests to the influence of our talented artistes and musicians and is something that should be embraced,” the minister noted.

He said that the Reggae Month events will be relayed by top platforms and social media pages through virtual programming and worldwide access will be provided. He urged the players and investors to approach the phenomenon as the big business it really is and to continue playing their roles in it, despite the pandemic threat. “Reggae Month aims to be a reggae festival with a significant contribution to economic growth, to increase tourists’ arrivals and foreign exchange earnings,” he pointed out.

Bartlett is viewed by some as the world’s leading tourism minister. He has represented Jamaica regionally and internationally, and currently chairs the Board of Affiliate Members of the United Nations World Tourism Organization (UNWTO).

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

25

P H OTO G R A P H Y C RE D IT S : S L E E K TV

ENTERTAINMENT

26

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

@ReggaeMonthJA

Reggae Month JA

GLOBAL REGGAE NIGHT

EVENT HIGHLIGHTS

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

27

THE BIRTHING OF REGGAE WEDNESDAYS COLEEN DOUGLAS, MARKETING DIRECTOR, JAMAICA REGGAE INDUSTRY ASSOCIATION @ReggaeMonthJA

Reggae Month JA

I

t was a Wednesday night, but no one seemed to care that there was work the next day. No one seemed to mind that the space was small and we were almost stepping on each other.

Reggae Nights 2011, under the theme from the “Root to the World”, took on a new life at the Ampitheatre, at the Edna Manley College of the Visual and Performing Arts.

One year later, Jamaica would celebrate its 50th year of independence, and Reggae Month adopted the theme “Reggae 50: Jamaica’s Heart and Soul” under its new moniker Reggae Wednesdays. The weekly free shows were to become a Reggae Month staple, and highlighted the main genres of music created and performed by Jamaican musicians since the dawn of

28

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

our nation. The concerts were produced to educate, while entertaining, and the hosts, led by Ibo Cooper of Third World Band, then Chairman of JaRIA, led this charge with information chronicling the evolution and versatility of our musical art forms, history, and practice, in carefully crafted scripts.

The concept of “Reggae Nights”, now “Reggae Wednesdays”, was born from the creative geniuses of some gentle giants in the industry as Charles Campbell, Junior Lincoln, Ibo Cooper, Stephen Stewart, Sam Clayton, Abishai Hoilett, Mary Isaacs, Duane McDonald, George Golding, Paul Love, Joan Webley, Tashan Hendricks, Marjorie Scott-Anderson, Hope McNish, and many volunteers, with tremendous support from the Minister of Culture, the Hon. Olivia Grange.

The Ampitheatre at the Edna Manley College was again the venue for the showcase, and the vibe was spirit-filled from the very first week, highlighting our musical heritage - Folk, Mento, Jazz, Classical, and Drumming, featuring Nexxus, Jolly Boys, Dennis Rushton, Ashes (Peter Ashbourne Ensemble) and Calvin Mitchell, the master drummer of Pantomime fame. The energies of the audience fed that of the artistes on stage, and week after week, it was a

P H OTO G R A P H Y C RE D IT S : STE V E JA M E S

ENTERTAINMENT

THE CONCERTS WERE PRODUCED TO EDUCATE AUDIENCES, WHILE CHRONICLING THE EVOLUTION AND VERSATILITY OF OUR MUSICAL ART FORMS.

REGGAE WEDNESDAYS

beautiful exchange, with students from the Edna Manley College leading the audience in dance to songs made before their time.

The second week, labelled Classical Rhythms, was a demonstration of the versatility of the music, with performances from The Nambo Robinson Workshop, Chinna Smith and Inna Di Yaad, Horsemouth and Crew, Grace Thrillers, Carlene Davis, and dancers from the Edna Manley College of the Visual and Performing Arts.

Reggae Wednesdays experienced another growth spurt at the closure of its 2012 showcase, and so a shift was made to Emancipation Park for the next level of its life under the theme ‘Reggae 50…A New Dawn’. As the series continued to mature, JaRIA experimented with stagings at Ranny Williams Entertainment Centre and Mandela Park in subsequent years, continuing the tradition of showcasing Reggae’s best, from Sly & Robbie and the Taxi Gang, Chalice, Errol Lee, and Bare Essentials, Fab 5, Dubtonic Kru, Uprising Roots, Raging Fyah, C Sharp, Oku Onoura, Mutabaruka, Historyman, Capleton, Freddie McGregor, Beres Hammond, Jah Cure, Marcia Griffiths, Sis. Judy Mowatt, Shaggy, Carrot Jarrett, Chronixx, Protoje, Kabaka Pyramid and countless others. Reggae

Wednesdays came full circle in 2018, with the Ministry of Culture, Gender, Entertainment and Sport assuming leadership of Reggae Month activities, and supporting JaRIA to stage its signature events. Reggae Wednesdays returned to Emancipation Park in 2020, expanding its audience with a streaming platform, which serendipitously prepared us for the ‘new normal’ of online activity. Reggae Wednesdays 2020 became the place where Toots played his last live show, and Denver “Feluke” Smith lit up the stage with a powerful performance of his hit song – “Soul Alive” before they both transitioned.

Reggae Wednesdays is now at full maturity at 12 years, and opens the 2021 series with a special tribute show to honour our colleagues in the music and entertainment industry who left us in 2020 and early 2021. The lineup includes performances by Sarina Constantine, Droop Lion, Roots Percussionist, Duane Stephenson, Tony Curtis, Pam Hall, Dubwise, Cassanova, led by Dean Fraser and the All Star Band, with a DJ segment by Kurt Riley and Delano.

The virtual staging will maintain the tradition of showcasing the development of Reggae with performances from young, upcoming and established artistes.

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

29

ELITE ARTISTE

THE STARS ALIGN FOR

LILA IKÉ @LilaIke Lila Ike LilaIkeJa

P H OTO G R A P H Y C RE D IT S : N IC K I I K A N E

Lila Iké

30

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

WHEN IT COMES TO THE MANIFESTATION OF MUSICAL PURPOSE “THY WILL” BE DONE

I

f Lila Iké was of Ikéchukwu, whom Lila met once considered while in Kingston. Lila loved the

By Andrene Nicole EDITOR-IN-CHIEF a breakthrough name because it had a sense of artist, she no longer divinity to it, as it means “God holds that title. Ike has is powerful.” Lila told Ike that transitioned into the status of an elite she was going to use his name, a declaration artist; being considered a leader that Ikéchukwu did not believe, but Lila in a new school of Reggae kept her word. artists who have created Ike’s introduction to music their own lane, sound and came from a melting pot that style; which is becoming a consists of religion, home genre in itself! With vocal and an amazing matriarch. cords that exude so much “Church played a part, but vibrato that it challenges my household was very human capabilities, and musical. My mother listens a sound that is uniquely to a lot of gospel music. She her own, one would believe also listens to Reggae music that she has a trained voice, and sometimes even Dancehall but that is not the case. She and Souls...you know a lot of has never had professional Caribbean parents love some Celine training, yet every note that she sings Dion and Whitney Houston. So really my becomes a perfect melody. It is as if she is mother was my first introduction to music.” With creating a mosaic masterpiece, with every note her mother being a huge music fanatic, she was being a colorful, yet precise pitch. Bursting introduced to the music of legendary Reggae unto the music scene in 2016, Ike quickly rose artiste Garnett Silk, whom she admires to this to stardom with a trajectory that some would day. consider an overnight success. However, I learned during an in-depth conversation with THY WILL: the song bird that this was not exactly the case.

It is not just her voice that gravitates WHERE I’M COMING FROM: an audience to this vocal queen; Lila Iké is anointed! Upon observation of her social media, Born Alecia Tameka Grey and hailing from or just a sheer moment of introduction, Ike Manchester, Jamaica, Lila Iké (pronounced immediately captivates you, as she exudes a Lee-lah Eye-kay) gained her music moniker in deep sense of spirituality. I asked Ike when her a very unconventional way. ‘Lila,’ which means spiritual walk began and she shared, “A lot of ‘a blooming flower’ and is a play-off of her my family members were heavily in the church first name Alecia, was randomly coined by a and my grandmother is a pastor of a Revival friend and it stuck. However, the name ‘Ike’ church. My mother was not necessarily into the belongs to a Nigerian musician by the name Revivalism, so she sent my sister and I to praise

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

31

about connecting with oneself. “It is a lifelong journey of learning myself and understanding who I am and why I am here.”

Though Lila Iké is very spiritual and grounded, I learned a lot about Alecia Grey, the person. I played a little game called “I Spy” to get to know the woman behind the artiste and learned that she is a very down to earth female , yet has a spicy side. Alecia admitted that she would spy on a boyfriend if the opportunity presented itself, she is all about girl power and would spy on a man on behalf of her friend. She might even look through an unlocked phone if she gets the chance, but she has no issues with going directly to the source if she has any questions.

THE PROTOJE: "THERE IS NO EGO INVOLVED IN THE RELATIONSHIP BETWEEN PROTOJE AND I; HE ALLOWS ME TO HAVE FULL CREATIVE CONTROL AND I LOVE THAT!

truly understood. She started listening to Reggae music, which exposed her to Rastafarianism, and she began reading, exploring the culture and learning the history. This led Lila Iké on a more spiritual walk, which she describes as a very personal journey. Ike believes that one does not need a church to gain spirituality. She believes it is

32

Life is all about alignment, so when Lila Iké first met Reggae Star Protoje, she told him that he would hear her music one day. A year later, after hearing one of her songs, Protoje reached out to Ike and told her that she was right, he did hear her music and he was impressed; and the rest is history! In 2017, she signed with Protoje’s In.Digg.Nation label and in 2019, she toured Europe, including Rototom Sunsplash and Reggae Jam. Ike also opened for Protoje on his U.S. tour. When asked what the camaraderie between her and Protoje is like, she says “There is no ego

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

involved in the relationship between Protoje and I. He is a very well-established artist whom I admire and I am signed to; he allows me to have full creative control and I love that! He is all about advancing the sound and we learn a lot from each other.”

SWEET INSPIRATION: As her musical pallet expanded, Ike was introduced to records from Michael Jackson and through his music came the realization that music can truly impact the world. All these elements influenced Ike to create a sound that is very eclectic. “My sound is like a brewed mixture of different sounds. I consider it an ancient, futuristic sound. I think because I have had to learn to sing on my own, it allowed me a sense of freedom. There is something special about being self-taught. You learned to bend the rules and not focus on the theoretical aspect of it that you would have to adhere to if you were taught music. There is freedom when you don’t know the rules.”

Ike also describes her musical content as millennial colonialism, where she discusses the struggles of her generation.

Ike also hates being placed in a box; so much so, that her musical catalog is very diverse. Whether she is singing about a potential lover in “I Spy” or discussing societal issues in “Not Another Word,” Ike’s musical content knows no boundaries.

THE EXPERIENCE: Most artists at the height of

P H OTO G R A P H Y C RE D IT S : N IC K I I K A N E

and worship church or what my grandmother would call ‘white people church,’ but spirituality is something that always surrounded me. It was very important in my household that we exhibit some level of divinity.”

As Ike grew older, she delved deeper into Christianity, something that she says she never

“IT IS A LIFELONG JOURNEY OF LEARNING MYSELF AND UNDERSTANDING WHO I AM AND WHY I AM HERE.”

MY SOUND IS LIKE A BREWED MIXTURE OF DIFFERENT SOUNDS their careers, do not normally take the time out to sit back and reflect on the fact that their lives have changed dramatically.

They are usually just going full steam ahead, with no time to be introspective. Ike has been working very hard since the debut of her first single “Biggest Fan” in 2017. Since then, she has consistently released music.

Some of her hits include “Gotti Gotti” (2017), “Second Chance” (2018), "Where I'm Coming From" (2019), “Sweet Inspiration” (2019)

and “I Spy” (2020), which is a huge fan favorite. Ike even appeared on the “Artist to Watch” list for BBC 1xtra Hot for 2020.

Ike can now add another gem to her crown. In 2020, Ike released her much-anticipated album “The Experience,” which was well received by the masses.

Her smash single “Thy Will,” which features breakthrough artist Skillibeng on the remix version, is killing the airwaves and has garnered international attention.

It is obvious, even to the untrained

eye, that Lila Iké has made her mark and will continue to do so for years to come. I asked Ike if she has taken a moment to reflect on her journey and she responded “I do take the time to take it all in. I am about to be on the cover of CEM. My journey is special, really special.” Ike is set to work with some very amazing talents overseas that she has to keep on the hush for the moment, but it is very fair to say that Ike is no longer on the road to stardom.

She has arrived!

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

33

ELITE ON THE RISE

@QrushMusicFFR Qrush Music

The Beginning Romario ‘Qrush’ Brown was born on April 30, 1998 and was raised in the community of Douglas Castle, St. Ann, Jamaica.

His father, Vincent Brown was an avid lover of music and would always be playing Reggae songs and holding a vibe with Romario and his other siblings. This small act of bonding was so impactful on his son’s life that it heavily influenced young Romario at the mere age of 12 to pursue music as a career.

A Musical Journey Believing that music was his ultimate calling, Qrush was introduced in 2010 to the Frenz For Real family in Tower Hill,

34

Kingston, Jamaica. It was there he began to learn the business of music. This penultimate moment was now the reason Qrush would travel back and forth from home to Tower Hill, so as to work on his craft and gain as much exposure as he could. As a result, it forced him even at that young age to work hard so that one day, he too could perform and record hits similarly to the likes of Beenie Man, Ninja Man, Merciless, Natural Black, Tabby Diamond and many other stars that would regularly conduct dub plate services at the studio. At that time, Qrush was already in a group called Quick Flow with his friend, Dice. The group lasted for approximately 2 years before Dice decided that the journey was too difficult, but Qrush persevered.

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

School was a strong musical outlet for Qrush, as he often wrote songs in school. However, his days at Claude McKay High School were cut short due to the fact that his parents could not afford to send him and his other 2 siblings to school. Determined to be a breadwinner for his family,15year-old Qrush accepted the challenge and used this moment to permanently move to Kingston.

Over the decade, Qrush has gotten a lot of exposure. He recently released songs "Who Dem" and "Battlefield" and had small roles on Summer Sizzle and BBC 1Xtra with Seani B. Though Qrush has expressed that the music profession is challenging, he has stuck with his craft and is determined to achieve musical success.

P H OTO G R A P H Y C R E D IT S : K I R K PATR I CK P HOTO STU D IO

QRUSH

ELITE ON THE RISE

ZAGGA Zaga

A firm believer in the mantra, "Never give up, work hard and be patient", quick-witted lyricist and Jamaican recording artiste Zagga, born Astill Henry, always had an affinity for music, even whilst spending his formative years playing football and dabbling in electrical studies.

As the years passed the singjay continued to hone his skillset and soon thereafter released his first mixtape: "The Remix God", to much adulation from members of the music & entertainment fraternity. The successful project amassed several thousand downloads.

Impressed by the effort of his long-time friend, accomplished video director Ruption of RD Studios, decided to introduce Zagga to acclaimed producer Jordan McClure of Chimney Records. Recognizing the opportunity given, Zagga soon found himself in management discussions with the label.

36

After signing with Chimney Records, the singer soon relocated to Kingston from St. Ann, and began professionally pursuing his music career. The partnership yielded several fruitful projects such as "Remember the Days (Chill Spot Riddim), “Never Give Up”, (Tropical Escape Riddim) and “My Destination” (Rising Sun Riddim). Another of his singles titled “Change” released late 2011, went on to claim the top spot on numerous charts across the expanse of the European continent.

Now thrusted into the spotlight, Zagga realized the need to spawn his brand in an effort to gain more exposure and began working with other noted production outlets including Markus Records, Penthouse Records, Adde Productions and many more. Since then, his career has seen a major upsurge, with tracks such as his 2014 hit "My Destination", "Free Up" (Happy

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

Hour Riddim) featuring Tarrus Riley; placing him on some of the biggest platforms for the genres such as Reggae Sumfest, Rebel Salute, GT Taylor Extravaganza, Pepsi Refresh Tour, Cream Of The Crop and an extensive tour of Canada, U.S and Europe.

Since his foray into the industry and notable success, Zagga continues to focus his energies into elevating his craft and becoming that quintessential artiste. His music continues to be a testament to that.

P H OTO G R A P H Y C RE D IT S : MP IZE L

@ZaggaMusic

ELITE MODEL

@DarileidyC

P H OTO G R A P H Y C RE D IT S : @M E N DE Z_ P H OTO GR APH Y

DARILEIDY CONCEPCION 🇩🇴

COUNTRY: Dominican Republic

OCUPATION: College Student, Eyelash Technician FAVORITE ARTISTE(S): Raw Alejandro, Romeo Santos, Chris Brown, Ariana Grande FAVORITE SONG(S): Reloj - Raw Alejandro 7 Dias - Romeo Santos Go Crazy - Chris Brown Positions - Ariana Grande

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

37

ELITE SOUND

BACK 2 BASICS & TONY X

By Janine McMahon VP / OPERATIONS

W

hen you combine love for Caribbean culture, music and a desire to be a successful black entrepreneur, the results are nothing short of amazing!

Ricardo, known to many as DJ Back to Basics and Tony Cross, known to many as Tony X, both hail from Trinidad and Tobago and migrated to the United States in their adolescent years.

Growing up in Trinidadian households, there was always a strong influence of music; large stereos, records and turntables filled the home, and by ages 10 and 11 they developed a burning interest in the disc jockey craft.

Driven by strong aspirations to become DJs, both men embarked on a journey to learn and develop their skills, by themselves!

Ricardo was exposed to local entertainers in his neighborhood and would attend parties, with a keen focus on the DJ, while Tony recorded cassettes; doing voiceovers to mock events he created, in an effort to learn and enhance his skills.

38

We inquired, “How do you go from inquisitive young boys to becoming highly sorted, international DJs?” Tony shared, “This was not handed to us; it took a lot of hard work and dedication and this is our reward.” Ricardo offered, “As the Soca industry grew internationally, we rode those wings and grew ourselves with Soca; and here we are today.”

The Journey Tony is known to many as an MC, however, he was a DJ for quite a number of years before embarking on a journey to become one of the best MCs in the Soca music industry! Both men, at the time residing in New York, continued learning the craft and were soon invited to play at block parties in Brooklyn, New York. Tony and Ricardo did not cross paths until later in their careers, but their stories are quite similar; it may be one of the key ingredients to their astounding synergy.

Both men shared stories of their first DJ experiences, which resulted in disaster across the board, but despite hiccups, it motivated them to keep pushing forward and overtime, they

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

honed their skills. They were both members of sound systems initially, Tony with Natural Freaks and Ricardo with Sound City, playing for major Soca events and underground radio stations.

Unfortunately, their time with these groups did not last due to difference of opinion, so they branched out and started their own brands. ”Back to Basics” was birthed in 2000 because Ricardo had an epiphany and declared he was going back to the drawing board; starting at square one.

Tony, a self-made DJ, decided establish his brand based on his alter-ego, Tony X. Unsure if they would succeed, both men took a leap of faith, and with passion, determination and an unwavering love for the culture, the trajectory of their career was met with much success!

Synergism - Two Dynamic Brands, One Vision The intersection of B2B and Tony X came as a result of a common friend, JB, who introduced both men on a boatride in NYC. Ricardo established a great relationship

P H OTO G R A P H Y C RE D IT S : @C V N O N V IS I ON / @ TR ELLVISUALS

TWO DYNAMIC BRANDS, ONE VISION!

with the Natural Freaks team and was invited to play for their mas band during Miami carnival. Tony & Ricardo would play together for 6 hours straight; Ricardo on the turntables and Tony on the mic. Although Tony parted ways with Natural Freaks he maintained his relationship with Ricardo and because of the synergy they experienced working together during Miami Carnival, Ricardo began inviting Tony to do gigs with him; their first official gig being in Jamaica. Ricardo has played for Natural Freaks from 2004 to present.

Since their first gig, the dynamic duo, who speaks each other’s musical language, are

usually booked to play together and are now seen as one entity on an international scale. Back 2 Basics has played with other MCs and likewise, Tony has worked the mic for other DJs, but the chemistry displayed when they work together is unmatched!

Soca Heavy Hitters

these two brands, holding one vision, have solidified their space in Soca!

Although Covid-19 has brought the world to its knees, their journey; quite significant and impactful; continues! With parting words Ricardo offered, “We do what we love, because we love what we do!” There is so much in store for the future; wait for it!

They have played for major Soca events on a global scale and contributed to the success of carnivals around the world. Having played for Soca Brainwash, Caesar’s Army events, Scorch, Sunrise Breakfast Fete, Tribe events, Shipwrecked and Ubersoca cruis to name a few,

@IamTonyCross Tony Cross

@B2BEnt DJ Back To Basics

FUN FACT: RICARDO WAS ACTUALLY BORN IN NEW YORK CITY AND AT 3 MONTHS OLD, HIS PARENTS TOOK HIM TO TRINIDAD, WHERE HE RESIDED UNTIL AGE 19

FUN FACT: TONY, WITH NATURAL FREAKS, WERE THE MASTERMINDS BEHIND THE UNDERGROUND RADIO PHENOMENON, “BASHMENT RADIO.”

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

39

THE ‘REBIRTH’ OF HANSLE PARCHMENT SPRINT HURDLER READY TO CLAIM WINNING STREAK @Parchment_Hansle Hansle Parchment

After becoming the first Jamaican male sprint hurdler to win a medal in the Olympics when he took bronze in London in 2012, Hansle Parchment is gearing up to deliver more world-class performance on the track. “I am more aware of the processes necessary to achieve my definite major purpose and I’m taking massive action to see it through,” he said.

The 30-year-old recognized his passion for competitive athletics at a very tender age and did not hesitate to act on it. “[While at] sports day at Morant Bay High School in second form, I decided I had to join the track team after watching the 100m race,” Parchment explained.

Though the competitive world is lined with many challenges, the athlete has managed to persevere thanks to a solid support system. “I have various sources of inspiration. My family, coach and my own desire to achieve my goals,” he disclosed.

TAKE BEST CARE OF YOUR BODY, SO WHEN YOU DEMAND OUTPUT, IT’S READY TO RESPOND

40

Parchment, who attended Kingston College for sixth form, has been met with a series of injuries that threatened his

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

professional achievements. In 2013, he injured his ankle in a freak accident at the warm-up track, before the final of the 110m hurdles at the JAAA Senior Championships and then crashed out of the event in the semi-finals at the World Championships in Moscow later that year.

Parchment was healthy enough to break the national record in 2014 and then won the silver medal at the World Championships in 2015 in Beijing, China, but once again the injury bug bit in 2016 and he was unable to compete at the Olympics in Rio. In 2018, Parchment gave home fans a treat as he topped the men's 110m hurdles at the third staging of the JN Racers Grand Prix. That same year, he was second in the Commonwealth Games and won first place at the NACAC Championships in Toronto, Canada.

He also has a word of advice to aspiring athletes around the Caribbean. “Take best care of your body, so when you demand output, it’s ready to respond,” he said.

Now in 2021, the sprint hurdler is feeling his best and is confident in his skills. “I see myself getting back to winning ways, this and the coming years. Preparing to kickstart the season. I’m looking forward to competing locally, then overseas,” Parchment added.

P H OTO G R A P H Y C RE D IT S : P ROV I D E D BY E L L IM AC C R EAT IVEM ED IA

ELITE SPORTS

ELITE MODEL

P H OTO G R A P H Y C RE D IT S : P ROV I D E D BY T Y NE CE T H OM PSON

@Necenita

TYNECE JUANITA COUNTRY: Guyana, Jamaica

🇯🇲 🇬🇾

OCUPATION: Accountant, Content Creator FAVORITE ARTISTE(S): Gyptian, Spice, Machel Montano FAVORITE SONG(S): Beautiful Lady - Gyptian, Faluma - Alison Hinds, Lost & Found - Preedy

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

41

BREAKTHROUGH ARTISTE

JAZ ELISE JAZ ELISE SHINES ON DEBUT EP THE GOLDEN HOUR OUT VIA IN.DIGG.NATION COLLECTIVE/SIX COURSE MUSIC/RCA RECORDS

J

az Elise releases "Good Over Evil'' from her forthcoming debut EP The Golden Hour, available March 5, 2021 via In.Digg.

42

Nation Collective/Six Course Music/RCA Records. The singer practices a positive mindset in order to execute her vision on this triumphant song produced by Natural High and Protoje. “Good Over Evil'' stands out as a salute to her Jamaican roots and lays the

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

P H OTO GR A P HY C R ED IT S: D EST IN EE C ON D ISON

•••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• • • • • • • THE • • • • GOLDEN • • • • • • • • HOUR • • • • • •(EP): •••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••••••• ••••••••••••••••••••••••••••••••••••••

foundation for her EP. “I’ve had to be strong like many people that look like me.

The song is just a note to keep going and remain focused no matter what. At the core, it says all things lead with good intentions, burn evil and to speak life,” Jaz

“

I’VE HAD TO BE STRONG LIKE MANY PEOPLE THAT LOOK LIKE ME" @JazElise

@JazEliseJA

says about the single.

Watch “Good Over Evil” video (directed by Yoram Savion): https://smarturl.it/xGoodOverEvil Jaz Elise is the newest member of In.Digg.Nation Collective’s roster, the record label and management company

founded by Grammy-nominated artist Protoje. She joins Lila Iké, Sevana and Protoje in the label’s joint venture with Six Course Music and RCA Records.

In.Digg.Nation Collective has been lauded as "Jamaica's new reggae empire" (Uproxx) and the contingent “pushing Jamaica’s sound forward” (NYLON).

Jaz Elise embodies this contemporary sound of the island on her upcoming body of work, The Golden Hour. The 7-track EP is an ethereal blend of reggae-infused R&B with jazz undertones. She delivers breezy confident melodies on the selfloving opener “Elevated,” the instantly contagious anthem “Radio” and her recently released hit “Fresh & Clean” feat. Govana.

The latter part of the EP is filled with slow burns, allowing her soft sultry vocals and honest songwriting to float over spacious and thoughtful instrumentation.

“After 3” is a cosmic exchange between her and rising singer Mortimer, and “Breathe” soothes the soul over light jazz and dub grooves. The EP’s infectious mix of beats are composed by a variety of In.Digg.Nation Collective’s go-to producers including IzyBeats, Natural High, J.L.L., iotosh, Ziah and Protoje.

JAZ ELISE

grew up in Harbour View, a small coastal community in Kingston, Jamaica with her parents and two older sisters. Her first introduction to music was singing in the church choir as a young child. Her father, a gospel musician who plays the organ, piano and guitar and creates compositions for their church choir, laid the foundation for Jaz’s musical aspirations. Even after graduating with a degree in Psychology from The University of the West Indies (Mona), Jaz still had a yearning to pursue the arts.

She joined a local performing arts program, Quilt, where she honed her skills as a dancer and singer.

At one of the showcases, she caught the attention of the young rising producer J.L.L.. The two promising creatives collaborated on her first two singles, "For You" (2018) and "Fresh and Clean" (2019). Later in 2019, she delivered the title track on the all-female riddim Rock & Groove, produced

by Protoje and J Vibe.

In 2020, she updated "Fresh & Clean" with a verse from dancehall sensation Govana.

With only a handful of songs in her repertoire and an undeniable knack for fusing soul, R&B, reggae and dancehall, the aspiring singer steps into the spotlight this year with her debut EP The Golden Hour.

••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• ••••••••••••••••••••• •••••••••••••••••••••

Born Jasmine Taylor, Jaz Elise

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

43

DANCEHALL & REGGAE

TOP 20 TRENDING PICKED BY MASSIVE B @BobbyKonders

•••••••••••••••••••••••••••• •••••••••••••••••••••••••••• ••••••••••••••••••••••••••••

TRENDING PICKS

DANCEHALL & REGGAE TRENDING SONGS THY WILL REMIX

BIN LADDEN

SURVIVAL 76

WIFI

BAG ALERT REGGAE (REMIX)

HUMANS

CLOSE TO YOU

BACK TO NORMAL

HERO

VIRGIN

CHILL OUT

BOOM

ETERNAL FIRE

GIVE THANKS

GOD IS LOVE

STYLE A STYLE

POPULAR

BMW RIDDIM

CORNER

AMBITION

SKIP MARLEY

JR REID

COLLIE BUDDZ

ROMAIN VIRGO

ANTHONY B

CHUCK FENDER

POPCAAN / BERES HAMMOND

VYBZ KARTEL

MASICKA / TARRUS RILEY

SKILLIBENG

DEXTA DAPS

NATION BOSS

ANTHONY B

JAH VINCI

SEAN PAUL / BUSY SIGNAL

CHEDDA BOSS

STYLO G / DING DONG / SHENSEEA / SEAN PAUL

DING DONG / SPICE / SKILLIBENG / ELEPHANT MAN

YAKSTA

Magazine

BROUGHT TO YOU BY

44

BROUGHT TO YOU BY

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

Magazine Magazine

Magazine

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

LILA IKÉ / SKILLIBENG

ELITE MODEL

P H OTO G R A P H Y C RE D IT S : P ROV I D E D BY L IO N ESS

@lioness_on_di_rise

LIONESS COUNTRY: Jamaica

🇯🇲

OCUPATION: Direct Support Professional, Model, Dancer FAVORITE ARTISTE(S): Vybz Kartel, Aidonia, Beenie Man, Chronixx FAVORITE SONG(S): Shenseea - Rebel, Jah Vinchi - Virgin

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

45

ELITE TRENDS

MARKIE MARKLAND @MarkieMarkland

Markie

46

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

FROM INFLUENCER TO A BRAND

P H OTO G R A P H Y C R E D IT S : P ROV I D E D BY M A RK I E M AR KLAN D

F

ashion influencer and author Jovian Markland is encouraging fellow fashionistas to be confident in order to pull off their style. “Confidence is everything in fashion. The moment you make the clothes wear you, instead of you wearing the hell out of those pieces, you're already lost in the fashion game!”. The social media sensation, more popularly known as Markie Markland, hails from Bull Bay, St. Andrew. Though he migrated to the United States, he remains influential in Jamaica.

Markland added that fashion is an art that can say a thousand words. “I believe in dos, not don’ts! Fashion should be an expression of who you are and what you feel. However, I hate to see when people overdress with designer pieces and think it's fashion. I love a story behind fashion, and a name brand is not a story; it’s a title,” he shared. Admitting that two of his favorite designers are Olivier Rousteing and Donatella Versace, Markland also has Jamaican fashion personalities whom he admires. “I love CeCile. She sticks to her originality. I’m also a big fan of the late Dexter Pottinger.

Bootleg Rockstar is also one of my favorites, in terms of creatives,” he continued.

The influencer has proven exactly how multitalented he is, through the recent release of his first book, Man Clown Days Done: Your Guide to being a Boss Chick. He explained the inspiration behind the project. “My book was inspired by women who are broken and needed a reminder of their worth”. The book is available for purchase on Amazon and Kindle. The author hopes that it will touch the lives of many women globally. “What I hope to achieve is a boost in women’s confidence.

I wanted to make women unleash the boss within themselves,” he beamed.

This is only the beginning for Markland. He has plans to expand his literary art and fashion brand. “I do want to create a series of women empowerment books. Additionally, I want to collaborate with renowned designers and fashion magazines, to showcase my fashion side,” he explained.

SOCA

TOP 20 TRENDING PICKED BY DJ SPICE @DJSpiceNYC

• • • • • •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• • • • • • •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• • • • • • •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• •• ••

TRENDING PICKS

SOCA TRENDING SONGS IZ WE

CANT TAKE MY JOY

TERRI LYONS X PRIVATE RYAN

HOUSE IS ROAD

(8 BIT RIDDIM)

DANCING AWAY

BACKYARD JAM

(THE BACKYARD JAM RIDDIM)

RUM IN MEH VEINS

BUNJI

FARMER NAPPY

(THE BACKYARD JAM RIDDIM)

HAPPY PLACE LYRIKAL

BETTER DAYS PATRICE ROBERTS

(THE BACKYARD JAM RIDDIM)

HORNIN' FIRST

(24 HOUR RIDDIM)

VIKING DING DONG / MICAL TEJA

ALL DAY

(24 HOUR RIDDIM)

SHAL MARSHALL

KEEP JAMMIN ON

KES / DJ PRIVATE RYAN

VOICE

RAVI B / JAHLLANO

TOXIC

(CABANA RIDDIM)

PATRICE ROBERTS / RICARDO DRUE

SAME WAY BLAXX

SUGAR DADDY NADIA BATSON

WOMAN VOICE

(HOUSE OF CALYPSO PROJECT RIDDIM)

TENDER

(TENDER TOUCH RIDDIM)

PATRICE ROBERTS (BRING IT BACK) JERUSALEMA REMIX

NAILAH BLACKMAN

NO CARNIVAL

SOCA LOVE

SOCA ENTANGLEMENT

NAILAH BLACKMAN

KERWIN DUBIOS

LYRIKAL

LEONCE

Magazine

BROUGHT TO YOU BY

48

Magazine Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

KES THE BAND

(SUNKISSED SHORES RIDDIM)

ELITE MODEL

@Sabrina.LJ

SABRINA LJ P H OTO G R A P H Y C RE D IT S : WA N I I LO

COUNTRY: Montreal, Canada, Haiti

🇬🇪 🇨🇦 🇭🇹

OCUPATION: Micro Influencer, Student In Business FAVORITE ARTISTE(S): Vybz Kartel FAVORITE SONG(S): Tell You Say - Vybz Kartel

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

49

BUSINESS

JERMAINE CULLEY

By Stephanie Woodbine MANAGING EDITOR

T

he son of immigrant Guyanese parents, CEO of Carcierge Worldwide, Jermaine Culley wanted to bring a sense of community and home to his company. A graduate of Berkeley College, where he majored in marketing, with a focus on business administration and development, Culley grew up in

50

Flatbush Brooklyn, and has lived there since age 12. He attests his work ethic as being influenced by the American hustle ideal, merged with working hard, and valuing people. For years, he observed that many people within the Caribbean community who purchased cars, saved a wad of cash, and walked into a dealership where they paid more, and ultimately were mere customers who did not gain anything beyond a vehicle. He felt that these consumers were not getting the best value for their

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

@CarciergeWorldwide Carcierge Worldwide

money, especially when they felt more obligated than anything to follow through with a purchase from a typical car broker because of the waiting game that often comes with such transactions.

Culley sought to change the car buying experience for the average car seeker who thought it best to use straight funds, as opposed to financing, to get a new vehicle.

Based in New Jersey, and established in (2020), Carcierge offers clients car leasing, financing, car rental and credit repair services, in some cases.

P H OTO G R A P H Y C RE D IT S : JO N ATHA N O RTI Z

CALL ME FIRST! #EVERYBODYDRIVES

The goal of the service is to provide clients with hassle free vehicle buying experiences from the moment the topic is broached. Whenever they are ready, potential clients can search the inventory on the website for the car they like, by make, year or price, whether they are leasing, buying, or financing the vehicle, with the latter providing options where clients can be sure to receive the payment plans which fit their needs, without them having to spend too much hard cash. Carcierge promises to have clients traveling in style, and if a car is not present on the site, despite the varied catalogue, it can be sourced. Clients are advised to just ask for anything they need. Carcierge also provides car rental services to persons seeking shorter termed arrangements.

Upon contact, clients are assigned carnoisseurs, who guide them throughout the process of car ownership. This unique arrangement allows for staff to gain an awareness of customers’ individual desires, thus facilitating advocacy for their situations, while focusing on the concerns of the company. Clients are guided and coached by carnoisseurs to gauge and assess what best fits their needs. For example, some people may not be aware of the feasibility of leasing a vehicle, in comparison to financing one.

A carnoisseur would be able to explain that leasing a car is somewhat akin to dating it, while financing a vehicle is a bit longer term and can be likened to marrying the said vehicle. These carnoisseurs are also available to clients in urgent situations and will even assist consumers

''

INCOMPARABLE EXPERIENCE FOR THE AVERAGE CARIBBEAN CONSUMER"

with getting their damaged vehicles repaired, if necessary, and even after acquisition. In addition, they offer insurance guidance to ensure the seamless acquisition of such to clients and potential customers. Carcierge’s carnoisseurs also partner with the credit bureaus and banks, and will guide clients through credit repair, if possible. At the very least they will assist customers with credit and identity monitoring to get them closer to the place they need to be in, financial wise. The company ships mainly across the United States; however, they also handle worldwide orders and one can get the car you want delivered straight to your door wherever one is located.

Culley wants his clients to “call him first!” and provides an “incomparable experience for the average Caribbean consumer”

when conducting business, through first-rate customer service and support. He believes fostering a relationship with clients will enable him to grow and make an impact within the car industry. In offering service beyond the sale of the car, using transparent practices, and giving clients that personalized attention, he hopes to dominate the car dealing market and enhance the car buying process.

If one only has a learner’s permit, he can get you mobile. He posits that by selling more than one vehicle to Caribbean families, he will “hold on to people” and build an endless clientele, through positive word of mouth and trust.

That sense of community will foster the general expansion of his company and aid in his domination of the industry.

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

51

ELITE TRENDS

By Janine McMahon VP / OPERATIONS

“First impressions count; no matter who you are or where you’re from!”

With a vision and mission to inspire women to live unapologetically, regardless of circumstance or origin, Yechima, pronounced MY S YLE IS (Yee-she-ma), has carved a MOSTLYTIN

BY MY MO SPIRED tiny corner of the internet to SUPER CH OD. I'M IL L W HICH IS WHY I C showcase her style, which can HO SE AN ELEVATEO be described as casually chic, CASUALL D Y CHIC with an occasional pop of color LOOK" and a sprinkle of luxe.

Yechima, who hails from St. Kitts & Nevis, currently residing in the District of Columbia, showcases her individual style through her love for unique threads, and her ability to pair items that some may consider unorthodox.

She chooses minimal pieces, with a neutral color palate and ingeniously incorporates pops of color through accessories, shoes or even a bold lip!

“It is ok not to look like everyone else and not fit in because essentially, that’s what style is; authentic to who you are,” Yechima shared. Fashion is an expression of self; it speaks boldly to your individuality, and it is ok to be rebellious against societal norms. Each item we choose to wear tells a story about who we are as an individual.

What’s Yechima’s story?

You can tap into Yechima’s style through her Instagram page, YouTube channel and her personal blog, “Essence & Style.” Her newest blog post is her 2021 luxury wish list which includes some of my favorite items; I can safely say that she speaks my luxe language!

Yechima invites the world to experience her fashion house and her goal is to inspire women to embrace who they are and to be confident with their individual styles. She is excited for the opportunity to share her fashion journey with the world and is enthused about the future!

"

FASHION, BEAUTY, LIFESTYLE… WITH A SPRINKLE OF LUXE @EssenceAndStyle

52

EssenceAndStyle

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

P H OTO G R A P H Y C RE D IT S : LE AYON CA RTY

YECHIMA CARTY

P H OTO G R A P H Y C RE D IT S : P ROV I D E D BY CH E F B ER N AR D JAM ES

TASTE OF THE ISLANDS

SURF & TURF WITH SWEET & SPICY JERK SAUCE FOR AN INTIMATE DINNER WITH CLOSE FRIENDS OR LOVED ONES PREP TIME: 20 MINS

COOK TIME: 15 MINS

By Chef Bernard James CHEF

❏ ❏ ❏ ❏ ❏

(4) tablespoons olive oil (3) tablespoons butter melted (2) tablespoons minced onion (4) tablespoon red wine (1) tablespoon lemon juice

❏ ❏ ❏ ❏ ❏ ❏ ❏

ADDITIONAL: 10 MINS

(1/8) tablespoon fresh ground pepper corn (1) tablespoon kosher salt (4) clove garlic minced (1) (4 ounces) lobster tail (1) ( 6 ounces) filet mignon steaks (1) (8 ounces) sweet yam (2) (2 ounces) sharp cheddar

❏ ❏ ❏ ❏ ❏

TOTAL: 45 MINS cheese (1/2) point of milk (1) tablespoon veggie base (3) stems asparagus (1) baby carrot (6) tablespoons of Sweet & Spicy Jerk Sauce

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

53

HIDDEN GEMS

ST. LUCIA ST. LUCIA

W

With beauty and mystique, Saint Lucia captivates anyone who sets foot on the island.

Always evocative, she welcomes visitors with her soothing waves, warm beaches, beautiful coastline and hospitable people. The only sovereign nation to be named after a woman, Saint Lucy of

54

By Andrene Nicole EDITOR-IN-CHIEF

Syracuse, the island personifies adventure and inspiration. Her visitors invariably find themselves reluctant to leave and eager to return, as Saint Lucia is the quintessential island paradise.

Imagine the majestic peaks of the Pitons reaching to the heavens, the splendor of lush

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

rainforests, and the hypnotizing blue-green waters of the Caribbean Sea breaking just off shore. The island’s landscape, people, customs, cuisine and rich traditions, intertwine to provide the perfect setting for the vacation of a lifetime. Here, the unique confluence of Caribbean,

P H OTO G R A P H Y C RE D IT S : I MAG E (S ) P ROV I D ED

AS BEAUTIFUL AND HEAVENLY AS THE WOMAN SHE WAS NAMED AFTER

African, English, and French cultures creates an exquisite blend of food, music, and mores that will inspire and mesmerize you.

ICONIC LANDMARKS

These landmarks actually inspired the creation of a local beer, Piton, a light, refreshing drink, popular with locals and residents alike.

Rich in minerals, the soil produces vegetation so lush, that the island seems like a painted masterpiece.

Volcanic eruptions hundreds of centuries ago, also gave rise to bubbling mud pools and sulphur springs. Altogether, the result is a wealth of natural wonders that make for perfect adventures.

PIGEON ISLAND Saint Lucia is an extraordinary island. Her mountains, jungles, beaches, and historic sites radiate history, beauty and a sense of living poetry. Of course, it’s not possible to see every corner of the island during your visit, and even many locals reside their entire lives without discovering all of her secrets. However, there are a few iconic Saint Lucia landmarks that are not to be missed during a sojourn to her shores. Allow us to assist you with creating the perfect itinerary for your enchanted trip to this island.

THE PITONS

FESTIVALS AND EVENTS

If you want to combine history and nature in your visit, then Pigeon Island is one of the top Saint Lucia landmarks for you.

Pigeon Island was a separate isle until 1972, when the government built a causeway between it and the main island for easy access. Pigeon Island is where the infamous pirate, Jamb de Bois, created a camp to ambush Spanish trade ships.

ENBAS SAUT RAINFOREST TRAIL & WATERFALL

Start your exploration of Saint Lucia’s famous landmarks with the Pitons, two volcanic plugs on the southwestern coast of the island. Each Piton has its own name: Gros Piton (at 2,530 ft high) and Petit Piton (at 2,438 ft high).

island’s highest peak, Mount Gimie. This remote forest is thick and lush and incredibly scenic.

Due to its general inaccessibility, the forest is rich in avian life, including the Saint Lucian Parrot and the Saint Lucian Oriole.

The 2.5-mile-long hike is rated physically moderate to strenuous, but is considered overwhelming in beauty and wildlife. The name “Enbas Saut” translates into “beneath the falls”, and thus, the two waterfalls encountered along the way definitely add to the appeal.

On this island, there is always a party happening somewhere.

Events in Saint Lucia range from weekly street jump-ups and fish fries, to rich cultural celebrations and vibrant music festivals.

You can experience incredible traditions and learn about local heritage, all while having the time of your life. There is no shortage of fun and exciting activities, no matter when you choose to visit.

Venture into the central portion of the Saint Lucian rainforest at the foot of the Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

55

Christopher Clayton is a self-taught pencil artist who grew up in Montego Bay, Jamaica. Growing up, he has always been an art lover but has never really taken it seriously until 2013 when he came across a couple of pieces from some hyper-realistic artists who inspired him to put pencil to paper. His motivation and inspiration to draw comes mainly from other artists as well as his surroundings. All of his drawings are done using a combination of charcoal and graphite on acid-free paper. His aim is simply to maximize on this God given gift in the service of others and to create something that will live on beyond his lifespan.

Drawn2Close 1+ 876-320-9392

56

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM

PH OTOGR APH Y C R ED IT S: C H R ISTOPH ER C L AYTO N

CHRISTOPHER CLAYTON

ART & CULTURE

Magazine

WWW.CARIBBEANELITE.COM | SPRING 2021

Magazine

57

THE ELITE WAY

Caribbean Elite Magazine Magazine

Follow us

Magazine

P H OTO G R A P H Y C RE D IT S : C E M STO C K S

Magazine

BROUGHT TO YOU BY

58

Magazine

Magazine

SPRING 2021 | WWW.CARIBBEANELITE.COM