Leeds College of Art End of Year Show Brief Create an identity for the Leeds College of Art End of Year Show. Concept In the spotlight. Tone of Voice Friendly and informative, professional, considered, and innovative whilst portraying the College as a leader in art, design, media and communications education.
Carl Holderness Audience Art & Design students, creative industry professionals, local and national press and TV, local artists and general public visitors.
Rationale The showtime identity plays on the suspense of a show beginning, the exictement and the build-up till the spotlight hits the stage. It also poses an idea of putting the college in the spotlight over others who are maybe left in the dark. The word showtime also links to the concept of the showcase of work by the students and is a little tongue in cheek in reference to the idea of a play or act which should appeal to the widest audience possible as it doesnt take itself too seriously. The concept is based on the idea of a spotlight illuminating the black background as if onto a student/ student’s work.
OUGD303 Blog Tags Raw Type Part 1, Raw Type Part 2 Board 01/05
Carl Holderness Logo Design The design of the identity relies on a spotlight icon which passes through media on plain backgrounds, giving the effect of illumination. The icon is designed to be minimal and contemporary, in-keeping with the existing college material. The design is lit with a serif typeface, adding small elements of detail in it’s forms. The word ‘showtime’ is presented on all types of media on the upper left-hand side giving consistency.
Colour Pallet The colour pallet is vital to the professional and understated image of the End of Year Show brand. The college’s elements are composed in simple black and white where colours are used in signifying the different courses on other visual material.
Printed Formats The concept of the branding puts the ideas of having the college in the spotlight. To be included with a pack of promotional material, individual course pamphlets with unique colours to each course can be used for those visitors inquisitive about particular courses a piece of information with selected contacts.
OUGD303 Blog Tags Raw Type Part 1, Raw Type Part 2 Board 02/05
Carl Holderness Range & Distribution Printed material for the college itself will be printed in black and white, large scale banners would be used to grab attention outside the college, whilst use of wall and floor vinyls continue the theme of the event throughout the building and coloured signage can be used as visual indicators of each course. Long formats are used where ever they can, these give and interesting extra feature to the design of the show. As well as single identifying colour used for each course the design these formats could change and be unique for each course also.
OUGD303 Blog Tags End of Year Show Board 03/05
Carl Holderness Online Presence The End of Year Show’s promotional material is lit with a black and white themed this will allow an easy transition of recognisable colour and visual material from printed material to digital formats. The web-based promotional material can easily be extended onto different formats and scales. Simple adjustments of the size of type and the spotlight icon make the branding easily recognisable.
OUGD303 Blog Tags End of Year Show Board 04/05
Carl Holderness Interior Visuals and Signage
OUGD303 Blog Tags End of Year Show Board 05/05