06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FMP
Doc. Code
OUGD303
BRIEF TITLE Factory Four The Brief Revitalise the image of Factory Four through a new logo concept.
Concept/Proposition Make things.
Considerations How can one logo communicate a variety of different craft specialisms? What specialist equipment and services does the business offer ad how to illustrate thEm within a logo? Where would this logo be applied? Website/building/business cards? Who are their competitors, what do they offer and how does Factory Four better them?
Background Factory Four offers a variety of workshop and craft based facilities within the outskirts of Leeds at good prices and business advice on starting up. Their logo doesn’t reflect the ambitions of those wishing to start up a business by using their facilities.
Mandatory Requirements Use of the existing name Factory Four.
Target Audience Craft-based individuals, business entrepreneurs, potential investors, Art and Design students.
Deliverables Logo design.
Tone of Voice Professional, informative, friendly, creative, different.
Duration & Deadlines 1 Day + Time for print 03.06