Concept Mythical Tone of Voice Eclectic, unusual, bold
Design Direction Foxes by folklore are regarded as symbols of cunning and trickery and are considered almost mythical. The logo is designed to communicate these concepts onto the branding of the Foxx Band. Irregular character features are used to communciate a mythical feel, the design is also lit with monotone imagery and a strong orange colour overlayed on the top.
Merchandise The design direction uses a custom typeface which can be used as an identifying feature of the brand which is used on the promotional material. The imagery of the design can vary, from illustrations of foxes and natural woodland for the younger fans, to more heavy type visuals designed to appeal to older indie followers of the band.