Made Boards

Carl Holderness

Leeds College of Art Pop-up Shop Brief Name, design and promote the second event of the Leeds College of Art Pop-up Shop.

Concept Made Tone of Voice Professional, art and design orientated, contemporary.

Audience Art and craft enthusiasts, students with disposable income, professional visitors, general public.

Rationale Based upon the previous pop-up shop the second event is to be directed differently with a focus on creating an identity and design that focuses on aspects of craft and professional art manufacture rather than simply a business opportunity.

Made therefore is a new event at the Leeds College of Art, the college is opening its doors to host a new popup shop where the work of some of its most talented students and graduates will offered for sale to the public. The event will aims to host a pop-up shop that delivers a snippet of the fresh and professional talent coming from the Leeds College of Art

OUGD303 Blog Tags Leeds College of Art Pop-up Shop, Made Board 01/05

Carl Holderness Logo & Typeface Design The name Made was chosen for the event as it communicated the simple aspect of making things and best suited the aspects of a contemporary arts event.

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The logo design came about from experimentation with shapes. The simple idea of making things out of simple shapes within a grid structure formed the entire basis of the typeface which was also produced.

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The mono-spaced structures of the typeface allows an easy composition of shapes, the logo itself forming a square icon.

Blog Tags Leeds College of Art Pop-up Shop, Made

Carl Holderness Distribution (Part 1) The shop requires students and alumni to submit work to be chosen for sale within the shop. To gain the interest of vendors a poster and email campaign was used within the college.

Based on an eye-catching and bold simplicity red was decided to be used for the design of the promotional material. The poster was screen printed 2 colour to give a more tactile quality in relation to the aspect of making things.

OUGD303 Blog Tags Raw Type Part 1, Raw Type Part 2 Board 03/05

Range & Distribution (Part 2) As a number of applicants were selected to sell their work a range of promotion to get people into the shop was designed.

The campaign involved ambient marketing though posters displayed in 20 different locations and a flyering campaign throughout Leeds. The event was also marketed using a twitter account and pop-up events (popupevents.ning.com), e-mailing and spreading news of the event through word of mouth.

Carl Holderness To create a professional image of the pop-up event carrier bags were printed with designs in two sizes, badges of the logo design and two limited edition cotton totes bags were also produced. Badges added a viral aspect to the campaign of getting people to come to the event.

OUGD303 Blog Tags Raw Type Part 1, Raw Type Part 2 Board 04/05

Carl Holderness Result The event was a large success for many vendors with resulting profits for the event just under ÂŁ1000.00. The events marketing campaign was successful in attracting a many number of visitors both from inside and outside of the college.

The third pop-up shop will be taking place early within the academic year of 11/12.

OUGD303 Blog Tags Raw Type Part 1, Raw Type Part 2 Board 05/05