PPD Final Presentation

You can’t plan everything, But you can steer yourself.

Dan Moore, Studio Output Computer Arts Graduate Showcase 09.10

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Carl Holderness

OUPD301

01. What specific knowledge and specialist understanding of my professional and contextual location of my practice have I gained?

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Carl Holderness

OUPD301

Skills Development "HIGH-END IDENTITY DESIGN AND VISUAL SOLUTIONS DRIVEN BY LAYOUT AND AESTHETICS FOR QUALITY PRINT�

Have a good understanding of practical skills in Adobe Suite through various workshops and practical application in briefs.

I feel I have a good understanding of design for print through print visits and practical print application on commissions. Learning more about the production process, finishes and assuring quality, stock choices and sourcing. I also compared cheap Leaflet printing from Solopress to a more comprehansive printers visit to Team Impression.

I also have basic developing skills in design for web through practical workshops provided by the Leeds College of Art.

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Carl Holderness

OUPD301

02. What have I done to research, identify and evaluate my personal and professional skills?

And what career/progression opportunites are available to me?

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Carl Holderness

OUPD301

Who and what have I been meeting people for: Portfolio Reviews: D&AD, Rihannon James.

We Are Thoughtful, Stuart Price.

Glue, Jonathan Smith.

Plus Minus, Tom Eales.

Creative Spark, Andy Mallalieu.

Brass, Dan Lancaster.

Nous Vous, Jay Cover.

Networking Events: Creative Networks Creative Milk Round The Grid: Coffee Morning(s) Artsmix* Business Link Placements: Glue Marketing Creative Spark _

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Carl Holderness

OUPD301

Glue Marketing Placement Summary + Operate within West Yorkshire, Leeds/Bradford. + Close business relations Linked to Artmix* (not for profit arts organisation) and the Grid and others. + Marketing Solutions driven. + Not very design led.

What did I learn/opportunities? + Never misjudge an opportunity for work. + Communicating with different and difficult people, organising a design support session for businesses, presenting business professionally. + The Grid, centre for emerging businesses. Offer support, professional desk/work space at low cost. + Studio setup opportunity. New businesses need design, identity/promo, web. + Networking opportunities, coffee mornings, presentations.

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Carl Holderness

OUPD301

Creative Spark Placement Summary + Manchester Based. + Web/Digitally Driven agency, also offer print based design for large and small commercial clients. + Closely networked to a number of small businesses within Manchester’s Northern Quarter.

What did I learn/opportunities? + Working in a small studio environment against a variety of specialists within a team. Finding my role, relationship to account holders, general attitude as junior creative. + Work/play balance. + Working on commercial briefs and learning to adapt to briefs that are out of my comfort zone. + New industry contacts made. + Working further afield than Yorkshire, and a greater potential.

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Carl Holderness

OUPD301

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Carl Holderness

OUPD301

Other professional development opportunities:

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Carl Holderness

OUPD301

Portfolio Surgery Feedback + Including statement from clients/ live brief. + Tactile print portfolio/collection style ensemble. +

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Carl Holderness

OUPD301

Portfolio Surgery Feedback + Including statement from clients/ live brief. + Tactile print portfolio/collection style ensemble. +

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Carl Holderness

OUPD301

03. What strategies have I developed and implemented to further progress my employment/self employment/ further study intentions?

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Carl Holderness

OUPD301

Who am I? An independent practitioner, I like to be in control, I am optimistic and I want to exploit the brief potential practically. Lesser the formalities of ‘high brow’ business and more of a focus on design.

What kind of work do I want to produce? + I still want to tackle everything. + Identity design and promotion with a focus on printed media. + Small business and the creative sector. + Learn as I go and ask people for help and directions.

Who do I want to meet? + More type designers. + More freelancers. + More (& better) clients.

What do I need to learn/do?

How do I introduce/price up a job? Introduce standard rates?

Make my own identity.

Arrive on time .

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Carl Holderness

OUPD301

*Sort out my own identity and portfolio prior to anything.

Option 1 Go solo.

Chance it, nothing to lose, be independent.

Supported by a part-time income.

Set up base in The Grid in Bradford, exploit potential of “e-lancing� at the same time.

Option 2 Placement/Internship either via Creative Spark/D&AD/end of year show.

Look for full time employment post placement or start a business.

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Carl Holderness

OUPD301

How have I tried to present myself as a professional practitioner to an internal/external audience through a combination of appropriate communication tools?

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Carl Holderness

OUPD301

How have I been promoting myself? + Handing out business cards. (New identity to be designed and printed) + Building an online portfolio of work. (carlholderness.co.uk) + Behance, LinkedIn. More focus on meeting real people and direct contact through email.

There is still a world offline and networking makes the world go round... plus anyone could be your next client.

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Carl Holderness

OUPD301

Enjoy the moments, And seize opportunities.

Be nice to people, ...

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Carl Holderness

OUPD301

And say thanks!

Dan Moore, Studio Output Computer Arts Graduate Showcase 09.10

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Carl Holderness

OUPD301