PPD Presentation

Page 1

IED INFORMATION INTRODUCTION EXPERIENCE DESIGNER DESIGN I AM COURSE CARLOS PALMA MA @ RCA

PAST WORKS

Design Student Map | A2 Acrylic Infographic Map

(Click in the title to see more photos)

I’m an young and aspiring designer thatnowadays was introduced Design I think that education its very important and itstoworth the for Graphic Communication in my foundation degree at London effort and all the difficulties faced while studying. So I’ve decided College of Communication 2011. help me to be successful while to focus my PPD in a way thatincould Iapplying considertomy self as an perfectionist eye for details and an an postgraduate course I with havean chosen the Information hard workingDesign personatI’m interested problem solving Experience thealso Royal Collegeinofresearch, Art in London. (54) graphic design in generally. and (54)

THE OPEN DAY FIELD OF INTEREST

I am particularly interested in Information Design in relation to the selection, organization and presentation of information to an target Field of Interest audience. Information that can come from almost any source like: Way-finding, Publicoccuptaquis Transportsautatiis Systems, Statistical Data and Data ellacerione mintur, in es simos maximpor Visualisations, Interactive Systems, Annual Reports. repudis ipsaped itiatur? Quiam et hiliquos di utem rem fugiat volorrum ipidit labo. Similici culpa dolupta tiatur, nihilignatur susa Information Design tries to present all the objective data required quidisi tiberion providenimet qui iusame cusande stius. to enable the user to makeautem. some Nempel kind of decision I think that Lestior ehendit aquaspiet et quo explaut volorthis mo is achievable by using an User-Centered and isaut blabore mostiur, exerendam ratiat et quia Design deribus approach dellupt intibus quite to Service methodologies where rerum,similar quo volum autemDesign ium dolum, sit, ipieturem et a something nonsectem

Strengths

Weaknesses

- It communicates my and some students journey through education - Mix of materials - Inspired by Harry Beck famous London Underground map design

- Not very appreciated - Heavy - Misunderstood - Could be more well displayed in Behance

Remember to Live | A3 Data Visualisation Poster (Click in the title to see more photos)

is designed according needs of the audiences, so that the experro rporumqui temtolathe volut quatatate service is user-friendly, competitive and relevant to the customers - this was one of the major reasons I’ve choose ID as my field of interest is the fact of being able to design something that is going to help or inform someone about something. An Information Designer has been described as a ‘transformer’ of information - whether of raw data, a set of actions or a process - into

Strengths

Weaknesses

a visual model capable of revealing its essence in terms which a

- Appreciated and added to many collection of data visualisations/infographics in Behance - Visual appellative - Details

- Form over Function - Small Format

particular audience can grasp easily. (183)

1 | PPD 1: Design Future | Carlospalma.net


IED INFORMATION EXPERIENCE DESIGN

PAST WORKS Studeeze | Website Re-Design Work in Process (Click in the title to see more photos)

MA COURSE @ RCA

I think that education its very important nowadays and its worth the effort and all the difficulties faced while studying. So I’ve decided to focus my PPD in a way that could help me to be successful while applying to an postgraduate course I have choose the Information Experience Design at the The Royal College of Art in London.

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Strengths

Weaknesses

- Professional Look - Paid Freelance Work - Technical/Communication Skills Developed

- Client didn’t moved with the idea forward - Is not Online - The project is not well displayed on Behance

THE OPEN DAY On 21 November 2013 I went to visit the RCA - School of Communication Studios in Kensington Gore near Hide Park and the

Creative Brief

Design Process | Infographic Map (Click in the title to see more photos)

Royal Albert Hall. In the morning I had the chance to come in into their studios where Staff and Teachers where available to answer

Client Information Client Sector Illustration

Intented Audiences

Photography

Sound Design

Film

our questions, in the afternoon I attended several talks done by the

Web Design

Competitors

Development

Client Details

Hierarchy

Composition Goals

Strategy

Observations Expectations

Needs& Expectations

different courses directors where they talked about their successful

Previous Projects

Materials

Bussiness Context

Information Flow

Information Design

Symbols Structure

alumni and by Neville Brody one of the most celebrated graphic

Needs

Online

Target Audience Approach

Books

designers of his generation and Head of Programme&Dean of School.

Curiosity Softwares

Designer

Outcomes Graphic Design Imagery

Sketches

Negative Space

Interviews

Final Details Final Designs

Layout Shape Five W’s

Concept Challenge

Typography

Feedback

Color

Statistics

Case Study

Diagrams

Questionnaires

Portfolio

Six Thinking Hats

Magazines

On this day I’ve met and listen to Kevin Walker the IED course director he talked about what the course stands for and what where they

Supervision Methods Additional Opportunities

Evaluate Ideas

looking in new students, they want students with interest in taking

Team Work

Strengths

Weaknesses

- Professional Look - Paid Freelance Work - Technical/Communication Skills Developed

- Client didn’t moved with the idea forward - Is not Online - The project is not well displayed on behance

Project Procedures

data into physical forms into Urban Environments like Gallery’s, Museums etc., making emotional emotions, connect with people and have interest in exploring different technology. One of the major important lessons I got from this day was on how collaboration between students from different courses is important to produce good quality work and develop multi disciplinary skills. (182)

2 | PPD 1: Design Future | Carlospalma.net


INTERNSHIP

IED INFORMATION EXPERIENCE DESIGN

I also conducted research into the associated possibilities of this live project although my major focus is the preparation of my portfolio to the IED course although this portfolio could be used to find an internship.

MA COURSE @ RCA

Although I’ve got two personal contacts of persons with important roles in two agency’s based in London (Mind Candy and Twentysixdigital) I’m only going to contact them in last case if I’m not accepted by the studios I’m really into it. They are:

REQUIREMENTS

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“ IED develops a mindset as well as a skill-set. No specific technical skills are required by applicants; rather, students come from diverse backgrounds in design, science, fine art, engineering and technology, with a common critical interest in data, research, design and technology.” To fulfil this requirements I’m currently changing and updating the RESEARCH PDF’S related to the works I’m going to upload into the RCA application website, the dead line for the portfolio application is 20 January 2014 (36) //My analysis of the requirements

DATA

RESEARCH

WHAT IS BEING COMMUNICATED?

RESEARCH METHODS

DATA ANALYSIS

DESIGN THINKING

DATA RESEARCH

TARGET AUDIENCE PRIMARY RESEARCH

DESIGN

Applied Europe

Signal Noise

26–27 Great Sutton Street Clerkenwell London EC1V 0DS United Kingdom info@applied-espi.com +44 (0)207 017 8488

Curtain House - Space 408-409 134-146 Curtain Road London EC2A 3AR United Kingdom studio@signal-noise.co.uk +44 (0)207 033 9184

QuantumBlack

Bureau

Bureau for Visual Affairs

31 Charlotte Road London EC2A 3PB United Kingdom info@quantumblack.com +44 (0)207 613 2370

8 Playhouse Court 62 Southwark Bridge Rd. London SE1 0AT info@bureau-va.com +44 (0)207 928 7338

Method DESIGN LAB

Socio Design

The Tea Building, Studio 7.01 56 Shoreditch High Street London, E1 6JJ apply@method.com +44 20.3051.7935

57-61 Charterhouse St, London EC1M 6HA info@sociodesign.co.uk +44 020 7199 4525

SECONDARY RESEARCH

INFORMATION DESIGN SERVICE DESIGN

TECHNOLOGY

GRAPHIC DESIGN

THE USE OF TECHNOLOGY

WEBDESIGN

EXPERIMENTATION

HCD

SOFTWARE

3 | PPD 1: Design Future | Carlospalma.net


INTERVIEW

Did you have a mentor, how did he influence you? What was the best advice/ guideline he gave you?

I didn’t undertook myself an interview to an practicioner of my field of interest but I’ve

I think I have to name my professors during my studies Carl Frech and Erich Schöls.

collected some answers from several practitioners (in my field of interest) that inform my

They taught me to think outside the box without losing a structured work-flow. They

current perspective and motivations to achieve in my second term.

also taught me if you want to be a successful designer you have to be an author and

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create your own stories using your creative talent.

MARTIN OBERHÄUSER by Paula Borowska (March 2013)

Another designer who had a great impact on my work is Robert Murdoch. He was the

Source: http://designmodo.com/interview-martin-oberhauser/

work and showed me that interface design is the next logical step coming from classical

“Martin Oberhäuser is an amazing designer that I’m sure you’ve all seen his work at one point or

information design.

head of design during my time at Method and he introduced me to the digital design

another. His work is very popular on both Behance and Dribbble networks and it inspires us all.”

So far, what are the biggest lessons learned as a designer? My biggest lesson is that design can have a major impact on almost everything that surrounds us. Design is not about making something look good or spectacular it’s about finding the most efficient way to communicate information.

WHAT DO I CONCLUDE Martin introduced me to Method that I’m going contact them and ask for an internship,

In your opinion, what is the best way to establish yourself a designer

he made me open my eyes to Interface Design that I’m going to try to explore deeper

It’s about finding your strengths and to concentrate on them. You can’t just go out there

into although I made a little bit of Webdesign and App Design I think this is a field with

and say you’re an all around full service graphic designer; you have to specialize your

much more potential to explore. Also he refer to something quite important about how

skills and focus on specific design areas. You have to find a niche. What do you do

the content is more important than the look of the design. (76)

better than others and why should I hire you instead of any other designer? If you have good answers to these questions, you’re on your way.

4 | PPD 1: Design Future | Carlospalma.net


PORTFOLIO & CV

PDF DESIGN

A few months ago I was already preparing myself to apply for an internship using

A4 Landscape

the Stepping Stone challenge. I started by writing important content about my target audience (someone in charge of the internships in the studios I wanted to apply for)

The Design Student Map

Who are they? What do they like? What do they want? This was quite difficult to find information about the studio I wanted I did this by looking at their Website, Twitter, Linkedin, Facebook while following them. (94)

DOMINANT IDEAS INTERACTIVE PDF NORMAL PDF

=

210mm

the specific person that deals with the internships so I decided to get general detailed

This PDF is the one I’m going to send to the agency’s I want to apply. This will include an

1

introduction about who am I what I’m capable

Client London College of Communication - 2012 Brief Puditas sam rem hilitat emporectem re, ullaborepel iunt, si se nonsequi te laceaqui

to do and What do I want. 3

Personal Comments

Every project will have at least 3 pages of

This is my first portfolio work done with my first project of my second year of design for graphic communication in London College of Communication (LCC). I wanted to aware young students of the

photos with 100 words description and an URL

This is my first portfolio work done with my first project of my second year of design for graphic communication in London College of Communication (LCC). I wanted to aware young students of the

POST

to the Research PDF of the project.

2

EMAIL

I’m going to send this by email and going to go

PERSONAL INFOGRAPHIC POSTER DATA VISUALISATION POSTER

+

NORMAL PDF INTERACTIVE

=

297mm

POST EMAIL

VIDEO SHOW REEL

1 - Title

Client Brief

2 - Description

Personal Comments

straight to the point of what do I want in order 3 - Photos

that my receiver don’t delete my email straight away because its to long and boring to read. * I’ve got the skills to add some interactive

BOOKLET PORTFOLIO

simple elements to the PDF but I’m not sure if is

Due to finding a full time work during summer I didn’t went forward with the stepping stone challenge and stopped in the concept challenge step this consist in reverse, exaggerate, distort and apply wishful thinking to the dominants ideas. By the time I received the PPD brief my ambitious were already different as I explained before I want to apply for an postgraduate course but I still wanted to use this ideas in

(54) CV TEMPLATE Carlos Palma

possible due to the large size of the PDF. (127)

My CV lacks of design related experience although I think this is not very important

my portfolio submission but their requirements here quite strict: they would accept an

compared with having a good portfolio.

show reel but not an PDF - learning the software that enables me to do a show-reel its

The fact of having different non-design jobs

something that is on my to do list a long time ago but due to personal issues I decided

it can show how flexible I am and capable to

not to use the portfolio submission as an excuse to learn these skills. (136)

undertake any job.

My currently format of submission is: 6 JPG IMAGES PER PROJECT

100 WORDS BY IMAGE

PERSONAL STATEMENT OF 500 WORDS

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APPLYING TO RCA PLAN A

Cross-College Entrance Requirements

This plan is one of my major concerns because my deadline is on the 13 of January

- Entry is based on a high standard of final-year undergraduate work (as reflected in portfolio or degree classification),

2013 for my application and 20 January 2013 for the portfolio submission, two different

- My work must demonstrate a maturity and readiness to undertake postgraduate

deadlines and two important topics for my future.

studies.

This is what I’m going to do:

- Have obtained a good relevant undergraduate degree or an equivalent qualification.

CONSIDERATIONS

- Upon entry to any of the College’s programmes I should be able to demonstrate:

APPLICATION

- The potential to benefit from and contribute to the programme of study or research.

By 6 January

- Prior knowledge and experience indicating the potential to achieve the independence

Personal and Contact Details

necessary for postgraduate study in a specialist discipline.

- My name, address, country of origin etc.

- Enthusiasm and aptitude to confront the issues to be addressed in preparation for a

Previous Education Details and Previous Experience

future professional career.

- Copy of my degree or diploma, proof of having fulfilled the College’s criteria for admission

Portfolio

A statement outlining why you have chosen a particular course and what you propose to gain from your studies

- Choose carefully every photo of the portfolio and if needed take more pictures of the work - Modify the research PDFs in order to fulfil the course requirements - Create a shorted version of these PDFs that go straight to this important points:

- Explain why I want to study at the RCA and why I have chosen the particular course that I want to join.

Research, Data, Design and Technology

Academic Referee Contact Details - Request for a reference

Work Hard Have Fun Party

Payment of the Application Fee

Success

PORTFOLIO By 13 January

Results Letter

Personal statement of a maximum of 500 words Upload 5 works to my portfolio submission (Page 1&2)

Interview

- I’m able to add a gallery of six further images to support each of my projects. I’m going to provide a description of a maximum of 100 words for each project image and a caption of up to 50 words for each of the gallery images. - Written work and examples of practical work or research in relevant areas are also going to be submitted. (ITC Report)

Assessment Submit Portfolio Complete Application

Images Requirements Width: a minimum 36cms (1024 pixels) – or larger Height: a minimum 27cms (768 pixels) – or larger Resolution must be 72 dpi (dots per inch) – re-size all images appropriately; maximum file size: 2mb for each image

Interview (By invitation only) 6 | PPD 1: Design Future | Carlospalma.net

Select Course Check Eligibility

01 Application Process

Language Requirements

02

03

04

05

06

07

08

09


INTERNSHIP PLAN B

COMPETITION PLAN C

This plan consists in applying and intern in the studios I’ve talked a few pages ago, all this studios are related to my field of interest.

COMPETITIONS One of my last option for this Live Project its to participate in an award competition, I know since the beginning of my studies how winning an design award is important to an young

2 December - 9 December

designer like me it will guarantee for sure work in the industry.

- Send Emails with Portfolio attached

16 December - 20 December (If I’m not successful)

These are the options I’ve chosen if I’m not successful when getting an internship:

- Change the approach of the email and the Portfolio (54)

BRIEF Create a campaign for Al Gore that not only makes people accept we have a problem, but persuades them to do something about it.

6 January - 11 January (If I’m not successful again) - Approach them in by hanging in person an printed version of my portfolio If I’m able to find any internship or more than one I’m going to try to split them through the 10 weeks but this will depend on the number of internship I’ve got and the availability of the studios to have me with them.

WHAT DO I WANT TO LEARN

HOW DO I WANT IT TO BENEFIT ME

- Project managing

- Confidence

- Be part of an project from start to finish

- Understanding a designers role

- Research Methods

- Different design processes

- Work Methodology

WHY Client WPP Al Gore John O’Keeffe & Jon Steel Link http://www.dandad. org/index.php/awards/ new-blood/2014/categories/15/wpp

WHAT I AIM TO ACHIEVE BY THE END - Professionalism - Time management - Team Work

something can be related to the field of Information Design. Works that involve something thats happening in our world is something that interrests me a lot.

SKILLS This an opportunity to develop my software skills using After Effects and Final Cut

BRIEF Design a way for people to increase everyday behaviours that build mental well-being

- Work ethic - Effective client relations

Working in something that persuades peoples to do

Client We Are What We Do Link http://sda.thersa.org/en/ challenge/rsa-studentdesign-awards/phase/ ideation-phase/track/ everyday-well-being

WHY Mental health is a major issue affecting the UK population. 25% of people in Britain will experience mental health problems every year. This could be a design that can save peoples mental health being.

SKILLS This an opportunity to develop my commercial awareness

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skills and answer this question: How my your design benefit society?


TIMELINE On completion of my plan during the 10 weeks, I should have developed as a designer in addition to creating a more updated portfolio. During this project I will have to self manage my time and schedule to complete projects. It is important to me that after this project I am more confident in my own work which coincides with having a higher standard portfolio. This time will also allow me to develop what type of designer I want to be while giving me a better indication of how this industry works.

PLAN A - RCA Application

EXPERIENCE

PLAN B - Internship

KNOWLEDGE

PLAN C - Design Competition

SKILLS

Week 01

Application

Week 02

Week 03

Week 04

Week 05

Week 06

Week 07

Week 08

Week 09

Week 10

Portfolio

Presentation

Research

Research

Analysis

8 | PPD 1: Design Future | Carlospalma.net

Analysis

Subject Knowledge Experimentation

Feedback Final Outcomes

Final Outcomes

Report


ANY QUESTIONS? THANK YOU

9 | PPD 1: Design Future | Carlospalma.net

CONTACT CONTACT@CARLOSPALMA.NET WWW.BEHANCE.NET/CPALMA


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