Project 03 Carlos Palma PAL11334438
Aims
Analysis
Research
Communities of Practice
Personal Skills
PROJECT 03 Questions
Experimentation
Personal Ambitions
01 Brief
Understand My C.O.P
Inspiration
Research
Information Design
Detail Oriented
PROJECT 03 Feedback
Prototypes
Success
02 Personal Brief
INFORMATIONDesign DESIGN (ID) Information (ID) Is the skill and the practice of preparing information so people can use it with efficiency and effectiveness. I’ve started my research looking to the past of ID in books and in their authors this led me to: Edward Tufte is noted for his writing on information design and as a pioneer in the field of data visualization. This is a classic book on statistical
SECOND EDITION
graphics, charts, tables and with detailed
The Visual Display of Quantitative Information
analysis of how to display data for
Edward R.Tufte
precise, effective, quick analysis.
I wanted to understand what is the best way to display the data
“WHICH ONE WORKS - Martin Ashley
ANSWER
PROTOTYPES
3
EXPLORING COMMUNICATION ARTIFACTS EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2 Carlos Palma - FdA Design for Graphic Communication Year 2
How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.
Freelance designers
Information to be Communicated
Design consultancies
82,500
36%
How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.
36%
In-house design teams 83,600 (100+ employees)
Visual Information
Carlos Palma - FdA Design for Graphic Communication Year 2
Carlos Palma - FdA Design for Graphic Communication Year 2
Number of designers ‘09 65,900
Information to be Communicated
EXPLORING COMMUNICATION ARTIFACTS
EXPLORING COMMUNICATION ARTIFACTS
As percentage of all Uk designers 28%
Freelance designers
Number of designers ‘09 65,900
As percentage of all Uk designers 28%
Design consultancies
82,500
36%
In-house design teams 83,600 (100+ employees)
36%
How many designers are there in the UK There are an estimated 232,0001 designers in the UK.
Number of designers ‘09 65,900
As percentage of all Uk designers 28%
Design consultancies
82,500
36%
In-house design teams 83,600 (100+ employees)
36%
Column Graphs
Circular Graphs Freelance 65,900
65,900 83,600
36% In-house
Freelance designers
Information to be Communicated
28% Freelance
100.000
In-house 83,600
28% 80.000
36%
Consultancies
36%
60.000
36% Consultancies
40.000
Freelance
28%
36%
65,900
28%
83,600
232.000 Designers
36%
20.000
82,500
Freelance
In-house
In-house
Consultancies 82,500
0
Radial Graph Freelance
36%
Line Graph
In-house
100.000
There are an estimated
232,000 Designers
Freelance
Consultancies
in the UK*
80.000
Consultancies In-house
60.000 40.000
36%
20.000 Consultancies 82,500
0
Designers
* UK Design Council Report 2009
© Carlos Palma 2013
© Carlos Carlos Palma Palma 2013 2013
03 Final
04 Bar Charts
© Carlos Palma 2013
05 Graphs
EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2
PROTOTYPES
Freelance designers
Number of designers ‘09 65,900
As percentage of all Uk designers 28%
Design consultancies
82,500
36%
In-house design teams 83,600 (100+ employees)
36%
Information to be Communicated How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.
Column Graphs
100.000
80.000
Consultancies
36%
60.000
40.000
Freelance
28%
In-house
232.000 Designers
36%
20.000
0
Line Graph
100.000 Freelance
80.000
Consultancies In-house
60.000 40.000 20.000 0
Designers
Š Carlos Palma 2013
EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2
PROTOTYPES Freelance designers
Number of designers ‘09 65,900
As percentage of all Uk designers 28%
Design consultancies
82,500
36%
In-house design teams 83,600 (100+ employees)
36%
Information to be Communicated How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.
Circular Graphs Freelance 65,900
65,900 83,600
36% In-house
28% Freelance
In-house 83,600
28%
36%
36% Consultancies
36% 82,500 Consultancies 82,500
Radial Graph Freelance In-house Consultancies
Š Carlos Palma 2013
3
EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2
PROTOTYPES Information to be Communicated How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.
Freelance designers
Number of designers ‘09 65,900
As percentage of all Uk designers 28%
Design consultancies
82,500
36%
In-house design teams 83,600 (100+ employees)
36%
Visual Information
Freelance 65,900
In-house
28%
83,600
36%
There are an estimated
232,000 Designers in the UK*
36%
Consultancies 82,500
* UK Design Council Report 2009
Š Carlos Palma 2013
FEEDBACK At this stage I was using some random data from the Design Council Report and see how was the best way to communicate that data I’ve choose. My tutors and peers said that I should start thinking in an message, target audience, transmit an opinion, feeling and choose one of the three prototypes I did and develop just one. Although I was still trying to get knowledge about the ways to show something the target audience is something that I should had in mind since the beginning. After this I went to do more research to try to find is there was already a method to display the data.
Were I was introduced to Richard Saul Wurman (Architecture & Designer) He talked about Information Architecture and Structuring Information.
INFORMATION (I.A) Information ARCHITECTURE Architecture (IA) Focus on bringing together principles of design and architecture, primarily to the digital landscape. The combination of organization, labelling, search and navigation systems within websites, intra-nets, online communities, software, books and other mediums of information, to support usability and findability. Typically, it involves a model or concept of information, Which is used and applied to activities that require explicit details of complex information systems. After researching more about IA I’ve found that exists the Information Architecture Institute a non-profit volunteer organization dedicated to advancing and promoting information architecture. Founded in 2002 the Institute has grown to become one of the world's largest professional groups for web specialists, with over 1200 members in 60 countries. The institute broadly defines "information architecture" as: The structural design of shared information environments. The art and science of organizing and labelling web sites, intranets, online communities and software to support usability and findability. An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. (Source:Wikipedia)
ID VS IA Designer Clark MacLeod sayd that: “Information architecture is primarily about cognition, how people process information and construe relationships between different pieces of information. Information design is primarily about perception, how people translate what they see and hear into knowledge. Information architects come from a variety of backgrounds, but I sense that a majority of them display an orientation toward language. Information designers, on the other hand, tend to be oriented toward the visual arts. As a result, the majority of information designers come from exactly one discipline: graphic design. Information architecture belongs to the realm of the abstract, concerning itself more with the structures in the mind than the structures on the page or screen. Information design, however, couldn't be more concrete, with considerations such as colour and shape fundamental to the information designer's process.� This made me think about of which my C.O.P really was but I’ve stayed in the same place I think this is an misunderstood like the difference between Data Visualisation and Infographics and sometimes Communication vs Information Design
STRUCTURING INFORMATION (skill) There are at least 5 ways to structure information I’ve choose one to develop as a secondary skill.
L.A.T.C.H Location.Alphabet.Time.Category.Hierarchy Something that some tutor had already talked about in some project but I didn’t care much about until I realise that this was one of the answers to the questions I’ve had. What is the best way to communicate the data? I’ve choose to start with Time: Time works best as an organizing principle for events that happen over fixed durations, such as conventions. Unlike continuous time lines, flow charts can branch off in time and show sequences with several open outcomes.
“THOUGHTFUL STRUCTURING OF INFORMATION IS AN ESSENTIAL SKILL THAT A GRAPHIC DESIGNER, INFORMATION ARCHITECT, OR INFORMATION DESIGNER NEEDS TO HAVE IN HIS OR HER REPERTOIRE” Richard Wurman
FEEDBACK
Now my question was what data should I use? From a feedback I’ve received from a tutor we said that I should use my own data. This already had came in my mind a few days after he said that I follow his advice and I started to look to my phone calendar to see my notes look in my pictures both taken with my phone and camera and in conversation records both facebook and phone. I had recommended to look to the book “Visual Research: Ian Noble and Russell Bestley” and continue looking through “The Visual Display of Quantitative Information”
DATA
Before I say in what category’s I’ve divided the data I should add that I’m a very determinate person and I know what I like to do and I don’t need nothing else because that is what makes me happy, although I’m open minded I rarely found stuff that replaces each other. I’ve divided the data in: SURF | GRAFFITI | FAMILY | MOMENTS | HOLIDAYS I’ve already had realise that I need to go home where I gain power, confidence and strength to be prepared to face another phase of my life this one more time confirmed that my life in London compared as Home is totally different and much more active.
INSPIRATION
PROTOTYPES
PROTOTYPES
January er mb ce e D
No ve m
be r
Fe br ua ry
Octobe r
rch Ma
pte Se
er mb
April
M ay
A u gu st
ne Ju
July
Remembering is Living are given in the table below in both millimetres and inches (cm measurements can be obtained by dividing mm value by 10).
PROTOTYPES
of how the sizes relate to each other - for example A5 is half of A4 size paper and A2 is half of A1 size paper.
January e mb ce De
r
No ve m be r
Fe br ua ry
Octob
er
rch Ma
ber tem Sep
April
M ay
Au gu st
ne Ju
July
Remembering is Living are given in the table below in both millimetres and inches (cm measurements can be obtained by dividing mm value by 10).
PROTOTYPES
of how the sizes relate to each other - for example A5 is half of A4 size paper and A2 is half of A1 size paper.
January er mb ce e D
No ve m be r
Fe br ua ry
Octob er
rch Ma
be tem Sep
r
April
M ay
Au gu e Jun
July
st
PROTOTYPES
Remember to Live Time does not go back on itself.. Some memories are not easilier forgotten, they leave a forever lasting memory. We remember those small moments in the past that shape our present. This is a visual reection of my memories in 2012. The data came from diverse photographs, conversations records and my phone calendar. 01
January February March April May June July August Septmeber October November December
Family Surfing Graffitis Holidays Moments
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
FEEDBACK
At this stage I’ve ask to one of my peer about the calendar design I was making, he liked and gave me the advice to continue and not quit the idea that was getting very eye-catching. Also I had a meeting with Martin Ashley (course director of the Information Design Course) that gave me advice in choosing the type and to pay attention to the details, in general he liked more the vertical designs and advice me that I should print in a darker colour so the main colours could be highlighted. The meeting with Martin Ashely was very useful I’ve learn that: Details are essential To make things Clear It should be clear and communicative rather than visual appellative Think through the story before making any decisions Labelling is important What’s not necessary through it away In Information Design everything should had his one purpose For sure I’m going to follow his advices because the Information Design course was very succeeded with past students now working in Pentagram and in the book Information is Beautiful
DETAIL ORIENTED (skill)
I’ve did enumerative versions of the text that goes around the calendar so it could be perfectly match with the squares that were calculated Using the total number of days of the last year and adding more extra 12 days that make the gaps that gave the result of: 0.954 that is the precise rotation angle that will give the 378 squares. Although in the final outcome I’ve miss a line of squares in the 31 of March I did the opposite in the 30 of July that stayed with a additional line of squares, and the number 31 in December went missing because of aligning some other numbers. Also the colours were selected one by one according to the colour of the memories that the word provided me. Family: Red =Love | Surfing: Blue=Ocean Graffitis: Green=Money | Holidays: Yellow=Sun Moments: Magenta= Girls
OUTCOME
OUTCOME
UNDERSTANDING THE C.O.P
Should the designer check the veracity of the data?
Data
Designer
I.D
L.A.C.T.H
Final Outcome
Location.Alphabet. Category.Time.Hierarchy
AIDA
Prototypes
Attention Interest Desire Action
Inverted Pyramid Writing Familiarity Experimentation
T.A
Vals Type
Principle of Least Effort