Project 3

Project 03 Carlos Palma PAL11334438

Aims

Analysis

Research

Communities of Practice

Personal Skills

PROJECT 03 Questions

Experimentation

Personal Ambitions

01 Brief

Understand My C.O.P

Inspiration

Research

Information Design

Detail Oriented

PROJECT 03 Feedback

Prototypes

Success

02 Personal Brief

INFORMATIONDesign DESIGN (ID) Information (ID) Is the skill and the practice of preparing information so people can use it with efficiency and effectiveness.

I’ve started my research looking to the past of ID in books and in their authors this led me to: Edward Tufte is noted for his writing on information design and as a pioneer in the field of data visualization.

This is a classic book on statistical

SECOND EDITION

graphics, charts, tables and with detailed

The Visual Display of Quantitative Information

analysis of how to display data for

Edward R.Tufte

precise, effective, quick analysis.

I wanted to understand what is the best way to display the data

“WHICH ONE WORKS - Martin Ashley

ANSWER

PROTOTYPES

3

EXPLORING COMMUNICATION ARTIFACTS EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2 Carlos Palma - FdA Design for Graphic Communication Year 2

How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.

Freelance designers

Information to be Communicated

Design consultancies

82,500

36%

How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.

36%

In-house design teams 83,600 (100+ employees)

Visual Information

Carlos Palma - FdA Design for Graphic Communication Year 2

Carlos Palma - FdA Design for Graphic Communication Year 2

Number of designers ‘09 65,900

Information to be Communicated

EXPLORING COMMUNICATION ARTIFACTS

EXPLORING COMMUNICATION ARTIFACTS

As percentage of all Uk designers 28%

Freelance designers

Number of designers ‘09 65,900

As percentage of all Uk designers 28%

Design consultancies

82,500

36%

In-house design teams 83,600 (100+ employees)

36%

How many designers are there in the UK There are an estimated 232,0001 designers in the UK.

Number of designers ‘09 65,900

As percentage of all Uk designers 28%

Design consultancies

82,500

36%

In-house design teams 83,600 (100+ employees)

36%

Column Graphs

Circular Graphs Freelance 65,900

65,900 83,600

36% In-house

Freelance designers

Information to be Communicated

28% Freelance

100.000

In-house 83,600

28% 80.000

36%

Consultancies

36%

60.000

36% Consultancies

40.000

Freelance

28%

36%

65,900

28%

83,600

232.000 Designers

36%

20.000

82,500

Freelance

In-house

In-house

Consultancies 82,500

0

Radial Graph Freelance

36%

Line Graph

In-house

100.000

There are an estimated

232,000 Designers

Freelance

Consultancies

in the UK*

80.000

Consultancies In-house

60.000 40.000

36%

20.000 Consultancies 82,500

0

Designers

* UK Design Council Report 2009

© Carlos Palma 2013

© Carlos Carlos Palma Palma 2013 2013

03 Final

04 Bar Charts

© Carlos Palma 2013

05 Graphs

EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2

PROTOTYPES

Freelance designers

Number of designers ‘09 65,900

As percentage of all Uk designers 28%

Design consultancies

82,500

36%

In-house design teams 83,600 (100+ employees)

36%

Information to be Communicated How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.

Column Graphs

100.000

80.000

Consultancies

36%

60.000

40.000

Freelance

28%

In-house

232.000 Designers

36%

20.000

0

Line Graph

100.000 Freelance

80.000

Consultancies In-house

60.000 40.000 20.000 0

Designers

Š Carlos Palma 2013

EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2

PROTOTYPES Freelance designers

Number of designers ‘09 65,900

As percentage of all Uk designers 28%

Design consultancies

82,500

36%

In-house design teams 83,600 (100+ employees)

36%

Information to be Communicated How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.

Circular Graphs Freelance 65,900

65,900 83,600

36% In-house

28% Freelance

In-house 83,600

28%

36%

36% Consultancies

36% 82,500 Consultancies 82,500

Radial Graph Freelance In-house Consultancies

Š Carlos Palma 2013

3

EXPLORING COMMUNICATION ARTIFACTS Carlos Palma - FdA Design for Graphic Communication Year 2

PROTOTYPES Information to be Communicated How many designers are there in the Uk? There are an estimated 232,0001 designers in the UK.

Freelance designers

Number of designers ‘09 65,900

As percentage of all Uk designers 28%

Design consultancies

82,500

36%

In-house design teams 83,600 (100+ employees)

36%

Visual Information

Freelance 65,900

In-house

28%

83,600

36%

There are an estimated

232,000 Designers in the UK*

36%

Consultancies 82,500

* UK Design Council Report 2009

Š Carlos Palma 2013

FEEDBACK At this stage I was using some random data from the Design Council Report and see how was the best way to communicate that data I’ve choose. My tutors and peers said that I should start thinking in an message, target audience, transmit an opinion, feeling and choose one of the three prototypes I did and develop just one.

Although I was still trying to get knowledge about the ways to show something the target audience is something that I should had in mind since the beginning.

After this I went to do more research to try to find is there was already a method to display the data.

Were I was introduced to Richard Saul Wurman (Architecture & Designer) He talked about Information Architecture and Structuring Information.

INFORMATION (I.A) Information ARCHITECTURE Architecture (IA) Focus on bringing together principles of design and architecture, primarily to the digital landscape.

The combination of organization, labelling, search and navigation systems within websites, intra-nets, online communities, software, books and other mediums of information, to support usability and findability.

Typically, it involves a model or concept of information, Which is used and applied to activities that require explicit details of complex information systems.

After researching more about IA I’ve found that exists the Information Architecture Institute a non-profit volunteer organization dedicated to advancing and promoting information architecture. Founded in 2002 the Institute has grown to become one of the world's largest professional groups for web specialists, with over 1200 members in 60 countries.

The institute broadly defines "information architecture" as: The structural design of shared information environments.

The art and science of organizing and labelling web sites, intranets, online communities and software to support usability and findability.

An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.

(Source:Wikipedia)

ID VS IA Designer Clark MacLeod sayd that: “Information architecture is primarily about cognition, how people process information and construe relationships between different pieces of information.

Information design is primarily about perception, how people translate what they see and hear into knowledge.

Information architects come from a variety of backgrounds, but I sense that a majority of them display an orientation toward language. Information designers, on the other hand, tend to be oriented toward the visual arts. As a result, the majority of information designers come from exactly one discipline: graphic design.

Information architecture belongs to the realm of the abstract, concerning itself more with the structures in the mind than the structures on the page or screen.

Information design, however, couldn't be more concrete, with considerations such as colour and shape fundamental to the information designer's process.�

This made me think about of which my C.O.P really was but I’ve stayed in the same place I think this is an misunderstood like the difference between Data Visualisation and Infographics and sometimes Communication vs Information Design

STRUCTURING INFORMATION (skill) There are at least 5 ways to structure information I’ve choose one to develop as a secondary skill.

L.A.T.C.H Location.Alphabet.Time.Category.Hierarchy Something that some tutor had already talked about in some project but I didn’t care much about until I realise that this was one of the answers to the questions I’ve had.

What is the best way to communicate the data?

I’ve choose to start with Time: Time works best as an organizing principle for events that happen over fixed durations, such as conventions.

Unlike continuous time lines, flow charts can branch off in time and show sequences with several open outcomes.

“THOUGHTFUL STRUCTURING OF INFORMATION IS AN ESSENTIAL SKILL THAT A GRAPHIC DESIGNER, INFORMATION ARCHITECT, OR INFORMATION DESIGNER NEEDS TO HAVE IN HIS OR HER REPERTOIRE” Richard Wurman

FEEDBACK

Now my question was what data should I use?

From a feedback I’ve received from a tutor we said that I should use my own data.

This already had came in my mind a few days after he said that I follow his advice and I started to look to my phone calendar to see my notes look in my pictures both taken with my phone and camera and in conversation records both facebook and phone.

I had recommended to look to the book “Visual Research: Ian Noble and Russell Bestley” and continue looking through “The Visual Display of Quantitative Information”

DATA

Before I say in what category’s I’ve divided the data I should add that I’m a very determinate person and I know what I like to do and I don’t need nothing else because that is what makes me happy, although I’m open minded I rarely found stuff that replaces each other.

I’ve divided the data in: SURF | GRAFFITI | FAMILY | MOMENTS | HOLIDAYS I’ve already had realise that I need to go home where I gain power, confidence and strength to be prepared to face another phase of my life this one more time confirmed that my life in London compared as Home is totally different and much more active.

INSPIRATION

PROTOTYPES

PROTOTYPES

January er mb ce e D

No ve m

be r

Fe br ua ry

Octobe r

rch Ma

pte Se

er mb

April

M ay

A u gu st

ne Ju

July

Remembering is Living are given in the table below in both millimetres and inches (cm measurements can be obtained by dividing mm value by 10).

PROTOTYPES

of how the sizes relate to each other - for example A5 is half of A4 size paper and A2 is half of A1 size paper.

January e mb ce De

r

No ve m be r

Fe br ua ry

Octob

er

rch Ma

ber tem Sep

April

M ay

Au gu st

ne Ju

July

Remembering is Living are given in the table below in both millimetres and inches (cm measurements can be obtained by dividing mm value by 10).

PROTOTYPES

of how the sizes relate to each other - for example A5 is half of A4 size paper and A2 is half of A1 size paper.

January er mb ce e D

No ve m be r

Fe br ua ry

Octob er

rch Ma

be tem Sep

r

April

M ay

Au gu e Jun

July

st

PROTOTYPES

Remember to Live Time does not go back on itself..

Some memories are not easilier forgotten, they leave a forever lasting memory.

We remember those small moments in the past that shape our present.

This is a visual reection of my memories in 2012. The data came from diverse photographs, conversations records and my phone calendar.

01

January February March April May June July August Septmeber October November December

Family Surfing Graffitis Holidays Moments

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

FEEDBACK

At this stage I’ve ask to one of my peer about the calendar design I was making, he liked and gave me the advice to continue and not quit the idea that was getting very eye-catching.

Also I had a meeting with Martin Ashley (course director of the Information Design Course) that gave me advice in choosing the type and to pay attention to the details, in general he liked more the vertical designs and advice me that I should print in a darker colour so the main colours could be highlighted.

The meeting with Martin Ashely was very useful I’ve learn that: Details are essential To make things Clear It should be clear and communicative rather than visual appellative Think through the story before making any decisions Labelling is important What’s not necessary through it away In Information Design everything should had his one purpose For sure I’m going to follow his advices because the Information Design course was very succeeded with past students now working in Pentagram and in the book Information is Beautiful

DETAIL ORIENTED (skill)

I’ve did enumerative versions of the text that goes around the calendar so it could be perfectly match with the squares that were calculated Using the total number of days of the last year and adding more extra 12 days that make the gaps that gave the result of: 0.954 that is the precise rotation angle that will give the 378 squares.

Although in the final outcome I’ve miss a line of squares in the 31 of March I did the opposite in the 30 of July that stayed with a additional line of squares, and the number 31 in December went missing because of aligning some other numbers.

Also the colours were selected one by one according to the colour of the memories that the word provided me.

Family: Red =Love | Surfing: Blue=Ocean Graffitis: Green=Money | Holidays: Yellow=Sun Moments: Magenta= Girls

OUTCOME

OUTCOME

UNDERSTANDING THE C.O.P

Should the designer check the veracity of the data?

Data

Designer

I.D

L.A.C.T.H

Final Outcome

Location.Alphabet.

Category.Time.Hierarchy

AIDA

Prototypes

Attention Interest Desire Action

Inverted Pyramid Writing Familiarity Experimentation

T.A

Vals Type

Principle of Least Effort