Project 02

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INTRODUCTION This project was really not was I was expecting to achieve. In the beggining I wasn’t really interested because I was working in a group and I was thinking that I couldn’t make my ideas came true, althought that happened I’ve learn that sometimes we aren’t always right and our mistakes can harm other peoples work’s and feelings.

Also I’ve open my eyes to several world problems that I wasn’t aware of and I know that we the new generation of designers can help change some of that issues with our design skills and will power.

Carlos Palma

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WORKSHOPS

6-7 TRANSPORT DIAGRAM

8-9 CYCLING&SURVEY RESULTS

10-11 CLIENT&TARGET AUDIENCE

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ANALYSIS

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PITCH&FEEDBACK

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FINAL IDEA

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EXPERIMENTATION

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COMMUNICATION&PRESENTATION Research Analysis Experimentation

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22-23 SUBJECT KNOWLEDGE

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THE BRIEF&GROUP

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THE BRIEF

Group

Blog

Talks

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PDF

Workshops

Presentations

Presentation

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Theme

Green Week

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GROUP

Anna Zavialova

Carlos Palma

Miriam Harraz

GMD Student

DGC Student

GMD Student

Robin Rocato DGC Student

DGC Student

BLOG

PROJECT THEME

We where asked to create a blog that worked as a public and transparent mean to communicate how the team is developing over the course of the project.

An Facebook group was also created to facilitate the communication between the group.

Each group randomly selected the theme they are were to explore for Project 02.

My project theme is Transport that lead to Cyclism.

(Click the icon to access the blog)

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Stuart McAdam

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(Page 8&9 diagram show our brainstorm that help us to choose cyclism)

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WORKSHOPS Each team member where asked to attend a series of expert-led sessions and to conduct an on-going analysis of their findings through the week.

We split each other and in the end we ended up having essential research on: WATER | TRANSPORT | CONSUMPTION This helped us to not only have diverse research for our project but also to be aware of certain problems happening on today’s day.

There were some projects I felt that were worth to be shared:

The Last Fisherman An Greenpeace documentary that focus on the problems of the small fishing boats against the big European boats and the future consequences.

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Tesco in South Korea Expanding their market share and revolucioning the way the do the grocery

Angela Morrelli TedTalk Talking about the use of water in our food.

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Hybrid Taxis

Encourage Rail Travel

Overground

Public Transports

Tube

Buses

Click t

Life Expectancy Reduced

Traffic Air Traffic

Air Pollution

Nitrogen Dioxide

Industry Healthyair.org.uk

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PROS Healthy

Sweaty

Cool

Thefts Dangerous

Cycling

Identity Boris Bikes

Weather

Cheaper

nsport

the word COS Largely Untaxed Industry Self Regulated Should be more Expensive

Government Subsidies

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PROS

Aviation Low cost

Fast Cheap

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COS

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reasons why:

CYCLING

reasons why:

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Diverse research into cycling was made we saw: What would encourage

(click the topics to access the research) more people to cycle?

1 We concluded that London was a little bit

What would en more people to

The Boris bikes 1 & 2 1

backward in terms of cycling in comparison of Pros/cos of Cycling

2 2 other cities in Europe although we didn’t want What’s already done to promote something that 3 was dangerous cy3 cling has lots of benefits to offer: Is cheaper in other cities Have you heard of the Have you hear than public transports, healthier, its fun and Cycling statistics LCC Cycling Club?

LCC Cycling Clu provides a sense of Freedom.

This research and conclusions were essential to no yes yes our questionnaire so we could ask the right questions to our target audience.

Do you cycle to LCC? yes

Do you cycle to no

reasons why:

reasons why:

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What would encourage more people to cycle?

What would en more people to

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Have you heard of the LCC Cycling Club? yes

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yes

Have you hear LCC Cycling Clu no

yes

Exercise Expensive

Fear Cant Cycle

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2

Distance

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WHY DON’T

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No bike

Uses Public Transport

Due to Weather

Cheaper

Club

Cycling Paths

Free Bikes Exercise

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Advantages

HOW TO ENCOURAGE

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Storage 4

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Buddy

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2

Weather

Fear Courses

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SURVEY RESULTS

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CLIENT

LCC CYCLING CLUB

Logo If you go to the University of the Arts London (UAL) we would like to see you in LCCCC, a club formed to promote and stimulate all interests in cycling throughout UAL. The group aims to bring cyclists together and create a community for students who cycle to university. Bike rides, film screenings, Bike maintenance, Talks and more...

Blog

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Facebook

Our target audience according to the VALS Type are: CYCLISTS who are primarily motivated by self-expression desire social or physical activity, variety, and risk.They are staff members. student’s and members of the LCC Cycling Club STUDENTS INTERESTED IN CYCLING who are primarily motivated by ideals and are guided by knowledge and principles.

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TARGET AUDIENCE

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ANALYSIS The imporatance of proper vest How to beave in roundabouts TFL Cycling Courses How to lock properly the byclicle

Fear

Cost’s of Bycicles & cost of Public Tranport Create awarness to the LCC Cycling Club How to fight the Weather Show where are the Cycling Paths in London The TFL route planner

Lack of Information

Buddy Network Show that is a good way to be Healthy Make Exercise and stay in shape Advantages

Motivation

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Movies

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Posters

Website

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PITCH This was the pitch we presented.

Objective

Trying to Promote

Provide a platform to facilitate cycling to LCC for students and staff that could spur a potential lifestyle change.

Cycling Freedom Exercise

Key Issues

Solutions

Safety Theft & Vandalism Cost Motivation Lack of Information

A platform or hub that contains key resources for staff and students who are interested in cycling to LCC

Green Week Proposals Project the film and exhibit the website Promote the website either through small cards or posters Posters containing information/statistics about cycling and tackling the barriers Try to get TFL to come and promote their Training courses/route map planer

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Health Cost /Effectiveness Environment Community

A series of videos highlighting the key issues and giving possible solutions to the problems A campaign to promote awareness of the platform or hub, using both digital and non digital means.

E.g.: Social Media and Posters

Leaflet with a list of shops that sell cheap but good bikes LCC Cycling club (or police) can come and give tips about cycling Have a buddy system and try to get as many people as we can to sign up An interactive map with the routes people travel on.

At this stage we were a little lost with all the information we got from the surveys and we were a little to ambitious with what we could present for green week. At this stage we got red for our project that mean that we would present it at green week We receive this feedback from the tutors:

You showed lots of text recounting your research regards why people do/ don’t cycle Presentation overly relied on words and telling rather than visuals and showing.

Robin leaning against the wall, tapping the wall, playing with his pen and notebook which was very distracting the group didn’t seem very rehearsed or prepared.

There was no real sense of design occurring at all what have you been doing?

Poor evidence of commitment and collaboration.

Talked about a digital platform but no evidence of real engagement -. this presentation was very dull as a result as was the application of design thinking and application.

Suggest you try harder next time...

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FEEDBACK

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FINAL IDEA We diced to just focus in one idea: The Buddy Network Although only 4 persons mentioned in the survey this idea if well supported by experienced cyclists could help potential young cyclists to start cycling and lose their fears because someone with more experience in the field was helping them.

Aims To encourage potential cyclists to cycle to LCC providing them accompaniment from experienced students & staff cyclists.

Helping expand the LCC Cycling Club community that connect cyclists together Create a sustainable campaign that will last throughout and after green week.

Platform Creation of a Website were students can be provided with information (Location, Personal Details) about potential experienced cyclists that they can contact and will help them.

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We weren’t the pioneers of this type of idea that add made success within the cycling community and the media.

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SIMILAR

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EXPERIMENTATION I was in charge of designing the website with my colleague Stuart.

I’ve started with the idea of designing a website that could only be accessed by login and the user could have a custom profile in order to only be access by the UAL Students.

I tried to develop the idea using Photoshop because I know its possible to design websites in Photoshop and then have someone that can code it to any web language.

This idea was good but didn’t went according to our time and budget so I had to look for other possibilities.

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-Distinction from most other websites; single page websites are less common, and can thus leave an impression on your site visitors.

-Easy solution for simple “brochure” sites that serve one product or one purpose.

-User experience can be improved because navigating through content is quicker and more responsive than having to go to a new web page.

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One of the possibilities I’ve found was to use Adobe Muse. I’ve tried to make the website design very simple and clear to be understand (icons, single page) and at the same time be eye catching (yellow colour).

The reasons I’ve choose to use a single page layout were:

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COMMUNICATION A few reasons of choosing the design of my website was already refereed on the last page although I think I should add that the design was made thinking in the two types of audience so it would be suitable for both.

In the moment of the choosing the website that we would use in the exhibition and Flyers one member of my group decided that he didn’t like the website I’ve designed and he decided to use his own design, I didn’t agreed on his decision and It wasn’t much I can do alone because the rest of my group saw him as the leader and his decisions were the “right ones”. click the images to access the websites

MY DESIGN

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HIS DESIGN

Our presentation went very good, We used a map as a visualisation of how the map works online, and presented the chosen website in a computer which also enable students to sign up to the platform. I would say this worked very well, many people were interested. We were approached by the London Cycling Campaign who would like to advertise our platform, we were also approached by Common Place who would like to write about our Buddy network in their magazine.

Furthermore a tutor who also owns Micycle a workshop which allows people to repair/wash their bikes and meet other cyclists who also provides schemes and information about cycling they all wanted to promote our idea as they thought it was a brilliant idea to encourage students to cycle in a safer and funnier way..

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PRESENTATION

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SUBJECT KNOWLEDGE In order to make the idea happen there were some subjects that required to be understand, researched and explored for specific purposes within the context of designer, client and audience.

LCC Cycling Club (Client) This client was difficult to be contacted but their ideas and concepts made us believe in creating something can could help them and don’t let them die with the consonant renewal of students.

Google Maps We needed an online map that was capable to add pin points, routes and if was free it would be great. After a couple of research I found that Google Maps was almost perfect, first of all everybody know how to use it and it was possible to make custom maps with pin points and routes that could be private but the problem was when adding the cyclists routes we had to give access to cyclists so they can add their own routes and they could also edit others peoples routes so if some one deleted all the routes we had no chance to add them back.

We ended up to find a way that cyclists send us their starting route and we could add them to the map one by one.

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Flyers&Posters (Audiences) Although this were not my responsibility I realise how important is to have a good branding of the website in order to get the attention of our audiences.

We had to have two types of flyers one for cyclists and one for non-cyclists.

Posters to promote the website on the day of the exhibition that needed to be eye catching due to the quantity of different events happening.

(Click here to see the flyers)

Adobe Muse Software enables designers to create HTML websites for desktop and mobile devices, without writing code.

This program has been talked a lot in the last few month’s, some people are arguing that “Muse is proof Adobe has lost its way, doesn’t understand web design and web designers, and has created software that could damage the future of the web. ” I’ve found it very easy to use but still have some “bugs” that complicates the design process.

(Click here to see the website)

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