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Chapter Name 1Industrial & Theoretical Contexts

BA Design For Graphic Communication

The state of Web Design Carlos Palma | PAL11334438 http://www.carlospalma.net

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What is Webdesign

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WHAT IS WEBDESIGN?

Web designers are creative professionals with specific combination of skills – in

Web designers are creative professionals with specific combination of skills – in addition to their visual expression, they must understand the underlying technology quite well and have at least basic ability to predict and manage user actions. Familiarity with advanced design software packages and talent for teamwork are just as essential for success in this field, along with great work habits and readiness to operate under tight deadlines and deal with a lot of stress daily. The internet is a living, ever-changing organism and web design is the way to synchronize those changes through a series of visually pleasing, natural-

addition to their visual expression, they must understand the underlying technology quite

looking forms – often while dancing around countless technical restrictions.

Few people think about positioning of drop-down menus or colour contrasts on individual product pages, but everyone would notice something was wrong if the visual balance was lacking. Every paragraph of text, visual image, dialogue

well and have at least basic ability to predict

box or any other item needs to be properly sized and positioned to fit into the

and manage user actions.

is far more sensitive work than it might look on the surface, since in real life the

general graphic theme, while at the same time maximizing its functionality. This website will be accessed from different devices and/or web browsers, multiplying the technical angles that need to be taken into account. To make matters

As the society changes and level of technological development grows,

even more daunting, the job is never finished as fresh content must be added

obsolete professions go out of fashion and get replaced with new ones. Quick

continually to keep the site up to date.

development of the online communication space caught mostly everyone by surprise, creating the need for new types of services practically overnight. For example, multitude of online content must be logically organized and placed on appropriate portions of the screen, or otherwise it would be extremely difficult to find any information online. In short, this is the job description of a web designer.

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What is Webdesign

“Despite the fact that the ubiquitous www and .com now fuel electronic commerce and stock markets all over the world, this is a large, but just one, part of the Web. Buying books from Amazon.com and stocks from E-trade is not all there is to the Web. Neither is the Web some idealized space where we must remove our shoes, eat only fallen fruit, and eschew commercialization� (p1, Berners-Lee).

From this famous quote, it becomes evident that superior web design brings legitimate advantages both for commercial and non-commercial websites.

Websites that look good and have logical graphic interfaces receive more traffic, generate more sales and win confidence of users much faster, especially when a large amount of information needs to be communicated in limited space. Big brands quickly realized this and started treating their online communications as extensions of their overall visual identity, investing large sums in sophisticated online campaigns. This put additional pressure on web designers to develop broader creative skills, but it also significantly raised the profile of the profession and created new opportunities for growth – not to mention employment.

At present time, there is a tremendous demand for skilled web designers all around the world, as the number of new websites continues to multiply. In fact, this is one of the fastest-growing fields that already diversified into many specialized branches, forcing young designers to pick their main area of expertise early in their careers.

However, this is a profession with a quick learning curve that promises financial security and a bright future, so it is no wonder that it is becoming increasingly popular choice of vocation for the generation born after the advent of the World Wide Web.

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