Carlsbad Business Journal - Nov-Dec 2014

SO LONG, BUDDY Our tribute to Claude A. “Bud” Lewis, former Carlsbad mayor who died Oct 15.

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CARLBAD MEANS BUSINESS

BUSINESS WWW.CARLSBAD.ORG

Tips for how to effectively use the Chamber’s 2014-2015 business resource guide

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JOURNAL

VOL. 31, NO. 10

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

NOVEMBER/DECEMBER 2014

BOUND BY FIRE Poinsettia fire unites Carlsbad

BY JOSÉ A. LÓPEZ

Editor | Carlsbad Business Journal

Photo courtesy of City of Carlsbad

F DAVID HARRISON

READY CARLSBAD BUSINESS ALLIANCE

MARIE JONES-KIRK

VOLUNTEER COMMUNITY RECOVERY COORDINATOR

CALHOUN FAMILY

IVAN MENDELSON & GENE MANGANIELLO

IMPACTED BY THE POINSETTIA FIRE

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67

TOYOTA CARLSBAD & LEXUS CARLSBAD

or some who were not directly affected by the Poinsettia Fire, the May blaze may be a receding memory, one that’s revived only in conversation, or when they drive down El Camino Real and other burn areas and see the black scorched earth instead of the green brush that grew there before.

But for many who were directly affected by the windwhipped fire’s trajectory, the recovery effort is ongoing and constant — an individual journey that differs from household to household.

Whether it’s dealing with the still-lingering smell of smoke and aggravated breathing problems or with their insurance companies, the Poinsettia Fire was a major disruption in the lives of those who were directly impacted.

“People are still being impacted by the fire,” said Marie Jones-Kirk, a Carlsbad

SEE FIRE Page 14

BUSINESS SPOTLIGHT

Promoting quality of life at every stage of life How The Elizabeth Hospice Can Help For more than 36 years, The Elizabeth Hospice has touched the lives of more than 90,000 individuals living with illness, grief and loss. As the county’s oldest and largest nonprofit hospice provider, serving communities within San Diego and Inland Empire, the organization offers comprehensive hospice and palliative care services for all ages, as well as a myriad of counseling programs and services to the community-at-large through its Center for Compassionate Care.

WHAT IS HOSPICE CARE?

Considered to be the model for quality health care at the end of life, hospice care involves a team-oriented approach to expert medical care, pain and symptom management, and emotional and spiritual support, tailored to an individual’s health care needs and

wishes. Support and guidance is also provided to a patient’s family members.

WHEN SHOULD I ASK ABOUT HOSPICE?

The medical experts at The Elizabeth Hospice suggest asking your physician or a trusted healthcare provider about hospice and palliative care, if you or someone you know is living with a serious illness and experiencing: • Changing goals of care • Change in health prognosis • Decline in medical condition • The need for more information about health care options • The decision that comfort care and quality of life matter most The healthcare professionals at The Elizabeth Hospice are also available to answer any questions about the benefits of hospice and palliative care.

COUNSELING SERVICES FOR THE COMMUNITY-AT-LARGE In

October

2014,

the

The Children’s Services of The Elizabeth Hospice allowed Kristin and Glenn to make the most of each moment with their son, Branch Lionheart. organization announced that the Jenna Druck Center (JDC) is now a part of The Elizabeth Hospice family of services. Under the award-winning Center for

Compassionate Care of The Elizabeth Hospice, the Jenna Druck Center will continue to offer its

SEE HOSPICE Page 14

ANNUAL BUSINESS AWARDS DINNER COMING EARLY 2015!

CARLSBAD BUSINESS JOURNAL NOVEMBER-DECEMBER 2014 | 3

Nominations sought for annual business awards OFFICERS CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT Carmen Rene Thermo Fisher Scientific TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

DIRECTORS David Bennett Joseph Charest Jolane Crawford John Haedrich Lupe Hairston John Hanley Tucker Hohenstein Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Gene Manganiello William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Ken Ryan Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Michael Uzitas Jim Valentine

Tri-City Medical Center Katz & Associates Schubach Aviation Tip Top Meats/European Deli Freedom Window Cleaning Solatube Global Marketing, Inc. Colliers International Carlsbad LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Lexus Carlsbad Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Waste Management Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP

Grand Pacific Resorts, Inc. Scripps Health SDG&E

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Lynn Delanzo Information Specialist Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kristina McMahon Business Development Manager Scott Peltier Marketing Specialist Edgar Rodriguez Art Director Kathy Steffen Member Services Manager

It’s that time of year again — the Carlsbad Chamber of Commerce is opening its nomination period for the 2015 Annual Business Awards, which will take place early next year at the Omni La Costa Resort & Spa. In the same way that it did last year, the event will celebrate Carlsbad’s five key industries. The awards will honor companies that have created jobs and made positive contributions to Carlsbad’s business community.

The nomination period opens on Dec. 1 on our website, www.carlsbad.org.

Nominations can come from a number of sources: From the businesses themselves or their employees, business partners or clients. What better testimony to give on behalf of one of your business partners than to nominate them for these prestigious awards.

Award will be given out in the following categories:

• ACTION SPORTS & MANUFACTURING

This award will be given to a company that has demonstrated design, implementation, product performance, market acceptance, increasing sales and moving into international markets. Innovative manufacturing approaches such as excellence in financial performance, overall business strategy, internal operations, corporate training, manufacturing processes, and sustainable practices will be considered.

• CLEAN TECHNOLOGIES

This company has a demonstrated commitment of using green technology through the

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

use of solar, wind, water, or energy efficiency products.

This company is also committed to sustainable business practices, and overall reduction of carbon footprint by recycling, reusing or other “green” practices.

• HOSPITALITY & LEISURE

This company has demonstrated superior customer service, quality facilities, openness to the public, competitively priced, availability, uniqueness, is family-friendly, and amenities to choose from to distinguish itself as an industry leader for others to follow.

Company or organization promotes Carlsbad to visitors and tourists.

• INFORMATION AND COMMUNICATIONS TECHNOLOGY

This company has demonstrated the use of information and communication technologies such as: software, hardware, or a combination of both to transmit signs, signals, writing, images, voice, video, or data through media (e.g., Internet, radio, television).

• LIFE SCIENCES

This award will be given to a company has demonstrated innovative and positive contributions related to the focus

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MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.

CARLSBAD BUSINESS JOURNAL ”5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

INDEX MEMBER COLUMNS.....................4 LEGAL UPDATE.............................5 TO YOUR HEALTH.........................7 CITY NEWS..................................8 MEMBER DIGEST.........................9-12 EDUCATION NEWS.......................16 VILLAGE UPDATE.........................17 REAL ESTATE................................18 MEMBER MARKETPLACE..............17

on biology, biotechnology, genomics, neuroscience, pharmacology or similar industries.

This company must also have recently made significant and positive contributions related to promoting the study of life sciences or other scientific achievements, which improve the quality and standards of life.

SPECIAL THANKS

The Carlsbad Chamber Board of Directors (pictured below) is a committed group of people representing a broad spectrum of businesses.

We strive to keep a balance of businesses both large and small and include several advisory members on our board including representatives from Carlsbad Unified School District, MiraCosta College, Camp Pendleton, North County Transit District and Visit Carlsbad.

We all come together to represent our nearly 1,400 business members in providing oversight and direction to the Chamber staff who does a great job with limited resources.

As we roll on toward the end of the year we’ll be focused on finishing the year strong.

I always look forward to our final First Friday breakfast where we recognize our many members who volunteer their time while promoting themselves and their businesses.

I encourage all of you to have a safe and happy holiday season.

May all of us be grateful and thankful for the joys in our lives and the knowledge that we all share the pleasure of living in the garden spot of Coastal North County.

WORDS OF WISDOM

TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE

Living without FEAR It seems that just when everything seems to be going well, a new problem or issue crops up. Ebola, ISIS, drought — the list goes on, so take your pick on which malady is bothering you the most. Any of these could be major hurdles to sidetrack our success for 2015. At least they could cause us to begin to feel fearful. FEAR is a devastating word if you let it get under your skin and affect your life’s plan.

FEAR is defined as False Evidence Appearing Real. Any of the three items above are indeed real issues, but they don’t necessarily affect us.

In order to get on with our lives we need to master or control our FEAR. So here are some thoughts to ponder.

• Understand that in difficult situations, there are always choices.

• Build up your courage one step at a time. Don’t try to do everything at once.

• Indulge in quiet confidence.

Don’t get cocky and confuse the two.

• Savor the struggle. Courage doesn’t come easily.

• Be original. Think out of the box and don’t fear being the first to do something.

Disease, terrorism, drought, economic instability or anything else you can think of can stall our positive movement to success. As you prepare for your life in 2015 think about these thoughts: • Don’t be afraid to take a big step if one is indicated. You can’t cross a chasm in two small jumps.

• If you spend five minutes complaining, you have just wasted five minutes. If you continue complaining, it won’t be long before they haul you out to financial desert and there let you choke on the dust of your own regret.

• I used to say, “Things cost too much.” Then my mentor straightened me out on that by saying, “The problem isn’t that things cost too much.

The problem is that you can’t afford it.” That’s when I finally understood that the problem wasn’t “if” the problem was me!

Here is my view, “FEAR knocked at the door. Faith answered. No one was there.

CHAIRMAN’S CIRCLE d T H A N K S F O R YO U R C O N T I N U E D S U P P O RT d

The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITS In addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs.

Chairman’s Circle members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

4 | WWW.CARLSBAD.ORG

What investors can learn from yoga Yoga is the iron that helps with the wrinkles on my back. As more people have discovered its healthful benefits, yoga has grown in popularity. Whether or not you practice yoga, you can apply its lessons to other areas of your life — such as investing.

Specifically, consider the following yoga-related themes and how they might translate into investment habits that may be beneficial:

BALANCE

If you observe advanced yoga practitioners, you will be amazed at the balance they exhibit during certain positions. But for serious

MONEY MATTERS

a balanced portfolio, and by investing regularly, you can help improve your chances of making progress toward your financial goals.

Among its many benefits, yoga helps people increase their flexibility — and greater flexibility results in fewer injuries and an increased capacity to enjoy many physical activities. As an investor, you need to be flexible enough to adjust your portfolio as needed while still following a long-term strategy that’s appropriate for your individual goals, risk tolerance and time horizon.

positive thinking can play a key role in investing, too.

For example, if you were to constantly look at negative headlines, you might conclude that it is pointless to invest for the future because external events — economic instability abroad, political squabbles at home, natural disasters and so on — will just disrupt your plans. Consequently, you might decide not to invest, or invest in such a way that can make progress toward your financial goals difficult. But if you maintain a positive attitude, you may be more inclined to invest wisely for your future.

RELAXATION

VISUALIZATION

FLEXIBILITY JUSTIN PEEK, CFP, AAMS Financial Advisor EDWARD JONES

yoga students, the idea of balance goes beyond physical movements and extends to a concept of life that emphasizes, among other things, an avoidance of extremes. As an investor, you too need to avoid extremes, such as investing too aggressively, too conservatively or too sporadically. By building

For yoga students, proper relaxation is essential to achieving mental equanimity, emotional balance and inner strength. But relaxation doesn’t always come easily — even experienced yoga practitioners need to work at it. As an investor, you also may need to train yourself to relax because, given the ups and downs of the market, it’s not hard to become overwrought and make ill-advised decisions based on short-term events.

Staying calm and maintaining a long-term view of things may help you make better investment decisions.

POSITIVE THINKING

Our own thoughts and actions are largely responsible for creating our happiness and success, according to yoga teachings. And

In yoga, visualization is often used to reduce stress.

At any given time, you might find it difficult to relax, but you can use your imagination to see yourself — and put yourself — in a relaxed state. As an investor, you need to visualize your goals, such as a comfortable retirement, before you can define a strategy to help you work toward them. By seeing yourself where you want to be, you’ll be motivated to take the actions necessary to work toward getting there.

Try putting the principles of yoga to work — they may help you become a better investor. And if you’re yet to perform the exercise of yoga, we have some outstanding studios right here in Carlsbad!

Peek can be reached at justin. peek@edwardjones.com

Carlsbad Chamber of Commerce President and CEO Ted Owen speaks at the opening of the new 24 Hour Fitness Super-Sports Club at Westfield Carlsbad.

(Photo Provided by City of Carlsbad)

Gym opening heralds new look for Westfield Carlsbad 24 Hour Fitness celebrated the opening of its newest location, a 40,800 square-foot Super-Sport Club at Westfield Carlsbad. The opening marks the completion of one of the two major projects of the first phase of the remodel of Westfield Carlsbad, formerly Westfield Plaza Camino Real, which first opened in 1969. The other is the opening of a movie theater anticipated in December.

The new gym is open around the clock and features a full-sized basketball court; an indoor lap pool, sauna, steam room and whirlpool; cardio, strength and functional training equipment including TRX Suspension Trainers; a full schedule of cycle and Group X classes; and, with additional fees, babysitting and personal training services.

“Having been a part of the San Diego area for more than 30 years, we’re excited to provide the Carlsbad community with a new, large club featuring the latest amenities and state-of-the-art equipment,” said Cameron Duff, club manager.

“A world-class city like Carlsbad deserves world-class exercise facilities, so we are very excited to welcome this 24 Hour Super-Sport Club to our city,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “This is exactly the sort of shot in the arm that this mall needed, and it bodes well for the second phase, which we think will give a renewed vigor to Westfield Carlsbad.”

The second phase of the remodel will see the indoor mall transformed into an outdoor shopping destination.

At their meeting in October, the Carlsbad Planning Commission gave a unanimous vote of approval to Westfield’s plans. Representatives from the Chamber spoke in support of the project.

CARLSBAD BUSINESS JOURNAL NOVEMBER-DECEMBER 2014 | 5

Forecast 3D expands in Carlsbad Forecast 3D, a commercial service provider of 3D printing and short-run manufacturing services, has announced that it has expanded its Carlsbad headquarters by 5,500 square feet to a total of 42,500 square feet.

The expansion allows it to expand its 3D printing capability by adding new industrial 3D printers.

The expansion will allow for Forecast 3D to broaden their technologies in research and development, mechanical engineering, designers and inventors, said Donovan Weber, COO and co-founder of Forecast 3D. “We focus on quick-turn prototype work in both our additive manufacturing capabilities as well as our subtractive CNC milling,” Weber said.

“Our customers appreciate that we keep our focus on prototype and short-runs as our niche, as well as our focus on craftsmanship and customer service. We are excited to continue to grow our operation organically.”

New laws will impact employers in 2015 Many of you have already learned about the new mandatory sick leave law that will take effect in California in July of next year (see article in the October issue of the CBJ), but there are a number of other new laws employers should know about, that will take effect in the coming months.

AB 1443 – HARASSMENT

As of Jan. 1, 2015, “unpaid interns” will be added to the list of people protected from workplace harassment under the Fair Employment & Housing Act. I don’t know how many of you have been harassing your unpaid interns, but just know that it has to stop as of January. More important, this is a reminder that anyone who complains about harassment – including those working as unpaid interns – are protected against retaliation.

That’s why it’s important to document performance issues when terminating any employee, even in an “at will” state.

AB 2053 – HARASSMENT TRAINING

Forecast 3D has expanded its Carlsbad Headquarters to 42,500 square feet.

Employers already have to train supervisors and managers to avoid and correct workplace harassment. As of January, that training will have to include “Prevention of Abusive Conduct” – the state’s first anti-bullying provision. While it doesn’t make “bullying” illegal, it sets the stage for future legislation on that topic.

“Abusive Conduct” is defined as “conduct of an employer or employee in the workplace, with malice, that a reasonable person would find hostile, offensive, and

STAY INFORMED

liable for wage violations, along with other rules that must be followed.

AB 1660 – UNDOCUMENTED DRIVERS LICENSE LOU STORROW Attorney STORROW LAW, APC

unrelated to an employer’s legitimate business interests.” I’m sure judges will be asked to interpret this language in the near future to determine what is abusive and what is merely annoying. But this is a wake-up call to employers who rely on intimidation as a management style.

AB 1897 – HIRING TEMPS THROUGH AN AGENCY

California will soon issue driver’s licenses to some folks who can’t prove they’re here legally.

As an employer, you won’t be able to discriminate against someone because of that special driver’s license. What’s that you say? The employee has to be here legally for you to hire him?

True, and the new law permits you to comply with federal immigration law without violating this one. Just make sure you let the employee decide what forms of ID to present to show eligibility to work.

Companies of 25 or more who hire 5 or more temps may have joint liability for their wages and workers compensation coverage. Starting in January, a new Labor Code section (2810.3) will give temporary workers one more target to sue if they don’t get paid by an agency. This is a good reason to make sure the temp agency you use is reputable.

AB 1634 – WORKPLACE SAFETY

Employers accused of workplace safety violations under CalOSHA have a right to appeal and ask for modifications or delays in making the fix. But from January forward, before you can ask for that kind of relief, you’ll have to fix the problem, if it’s considered a serious violation.

FEDERAL OSHA REGULATION CHANGE

As of January, 2015, employers of more than 10 will have new short deadlines for reporting certain serious injuries. 29 CFR part 1904 covers things like hospitalizations, fatalities, loss of an eye, and amputations. Most of these will have to be reported to OSHA within 24 hours – fatalities within 8 hours. OSHA is setting up a web portal for this specific purpose.

The Chamber of Commerce will hold a legal update in the coming months, to talk about these and other developments. Stay tuned!

Lou Storrow can be reached at lstorrow@ hrlawyer.com

SB 477 – FOREIGN LABOR CONTRACTORS

Starting July 1, 2016, companies that arrange for foreign workers to come to California will have to register with the Labor Commissioner. Companies that use an unregistered agency to hire those workers could be

THE POWER BEHIND LOCAL BUSINESS North County communities offer their own unique challenges and opportunities.

As a community bank with capacity, Torrey Pines Bank knows firsthand what it takes to grow and maintain a thriving business here.

With $10 billion in assets1 we have the financial strength and flexibility to accommodate local businesses with a seasoned team of banking professionals who possess the broad experience necessary to deliver creative solutions in complex situations.

DON SCHEMPP SVP/Manager, Carlsbad Office Direct Line: 760.444.8404 dschempp@torreypinesbank.com

RALPH PORTER VP/Relationship Manager Direct Line: 760.444.8402 rporter@torreypinesbank.com

STEVE HARRINGTON VP/Relationship Manager Direct Line: 760.444.8401 sharrington@torreypinesbank.com

WHAT SETS US APART Local experts with in–depth market knowledge who provide an unparalleled level of personal service, with products and services2 that can help you achieve your financial goals.

■ Deposit and Treasury Management Services ■ Lending limits typically higher than other community banks ■ Commercial Real Estate Loans ■ Business Loans and Lines of Credit

NEED TO TALK ABOUT YOUR BUSINESS? TALK WITH US. | 760.444.8400

DAN REICHEL VP/Business Development Direct Line: 760.444.8417 dreichel@torreypinesbank.com

1

As a division of Western Alliance Bank, asset figure is as of 06/30/2014.

2

Additional disclosures will be provided at account opening. All offers of loans and lines of credit are subject to credit approval.

6 | WWW.CARLSBAD.ORG

Poseidon Water and the Carlsbad Desalination Project remember former Carlsbad Mayor

Claude A. “Bud” Lewis

The Carlsbad Chamber of Commerce held a tribute for former Mayor Bud Lewis upon his retirement in November 2010. One of the highlights was when Lewis received the Secretary of the Navy Superior Public Services medal. Pictured above, from left, are Maj. Gen. Anthony Jackson, who was commanding general of Marine Corps Bases West, with Lewis.

So long, ‘Buddy’ Former Carlsbad mayor Claude “Bud” Lewis died Oct. 15

Remembered for ensuring a sustainable future.

Poseidon Water and the Carlsbad Desalination Project team extend our deepest condolences on the passing of former Carlsbad Mayor Claude A. “Bud” Lewis.

A devoted public servant, Mayor Lewis served 16 years on the Carlsbad City Council, and a record 24 years as the City’s mayor.

Mayor Lewis served more than 15 years on the San Diego County Water Authority Board of Directors.

Committed to increasing water independence for San Diego County, Mayor Lewis was a tireless advocate for water supply reliability including the Carlsbad Desalination Project, and his ardent support proved instrumental in making the Carlsbad project a reality.

Thank you Bud, you will be sorely missed.

Claude “Bud” Lewis, a high school teacher at Carlsbad High who ran for City Council to teach his students about civic engagement and ended up on the council for 40 years — the last 24 as mayor — died Oct. 15 after battling leukemia. He was 83.

He was the City’s longest-serving elected official, a councilman from 1970 to 1986 and mayor from 1986 to 2010. During his time in elected office, the city of Carlsbad went from a population of 15,000 to 105,000 and managing the city’s growth through the passage of the Growth Management Plan in 1986 remains as one of his crowning achievements. The voter-approved ballot measure he championed — which requires developers to pay for the roads, parks and services their projects made necessary, and to limit growth until public infrastructure was in place — manages the city’s growth to this day.

Stephen “Hap” L’Heureux, a longtime planning commissioner, was chairman of the Chamber’s board of directors and notes that at the time, a citizens’ group put a competing measure on the ballot to limit growth.

Though the Chamber supported the city’s effort, developers warned that if the Growth Management Plan was adopted, Carlsbad would stagnate — which, of course, history proved was not the case.

“One of the reasons Carlsbad has done as well economically and from a planning and land-use perspective is that we had a general plan to which everything we’ve done has been tied to,” said L’Heureux. “What we see today on the ground and the economic strength of the city is in large part to Buddy’s very careful hand on the tiller.”

Under Lewis’ leadership, Carlsbad became a successful tourist destination, bolstered by the city’s reputation for clean beaches, beautiful flower fields and world-class golf

The new YMCA Tumble Zone at the Magdalena Ecke Family YMCA has opened a state-ofthe-art center for gymnastics and tumbling

YMCA debuts tumbling zone

www.carlsbaddesal.com

resorts. City voters approved the establishment in 1993 of LEGOLAND California, the first LEGOLAND theme park in North America, which has helped make Carlsbad a prime Southern California tourist destination. The park opened in 1999, the same year that The Flower Fields were established as an official destination.

Sadly, Lewis did not live long enough to see another of his championed projects complete. A strong believer that Carlsbad and the county needed to produce its own water, he spearheaded the construction of Poseidon Water’s Carlsbad Desalination Project.

The project is scheduled to start delivering desalinated water to the region by 2016.

Ted Owen, president and CEO of the Carlsbad Chamber of Commerce, praised Lewis for his leadership.

“He’s the poster boy for good local governance,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “He was dedicated to making things happen in Carlsbad.”

Owen added that Lewis was a straightshooter who would tell you what was on his mind.

“Whenever you took an issue to Buddy, you knew that you were going to get fair treatment and a fair shot at getting your project approved,” Owen said. “He was always consistent, and if your project wasn’t approved, he would tell you why.”

The Chamber organized a retirement ceremony for Lewis and according to Owen, a highlight was when the former mayor was presented with the Secretary of the Navy’s Superior Public Service Award.

“He had an undying love for the veterans.

He’s one of the few people I’ve ever met who wasn’t a retired Marine who had a payroll deduction out of his check every two weeks to help wounded Marines.”

The Magdalena Ecke Family YMCA has opened a state-of-the-art community center called the YMCA Tumble Zone, which offers gymnastics and tumbling programs tailored to children ages 9 months to 10 years old.

The 9,000 square foot facility in Carlsbad is located directly next to their Gymnastics Center on 6108 Avenida Encinas.

The YMCA Tumble Zone will programs such as Preschool Open Gym; Mommy/ Daddy & Me; Transitional Two’s; Tiny

Tumblers; Music & Movement programming for children with special needs.

A new birthday party room is also included.

The new facility will feature state of the art youth gymnastics equipment, a spring floor, a tumbling pit with rope swing, balance beams, obstacle course, tumble track and a parent lounge.

Hours of operation are from 9 a.m. through 7:30 p.m. The gymnastics center can be contacted at 760-635-3070.

Visit www.ecke.ymca.org to learn more.

CARLSBAD BUSINESS JOURNAL NOVEMBER-DECEMBER 2014 | 7

8 things you need to do during open enrollment If you’re eligible for Medicare, you’ve probably been inundated with mail from health insurance companies describing their benefits and urging you to sign up for coverage. For many people, the sheer volume of information can be overwhelming — not to mention confusing.

Need help making sense of it all? Here are eight things you can do to better understand your options and make sure you’re getting the most from your health plan benefits before you make any decisions.

1. Decide whether to keep or change your existing coverage before Dec. 7.

Open enrollment for Medicare runs from Oct. 15 to Dec. 7, so you’ll need to decide whether or not you want to change your coverage before the deadline. If you are happy with the plan you have now, you may not want to do anything different. If your medical or prescription drug needs have changed, or you want a new physician or hospital network, you may decide to adjust your coverage level or switch to another Medicare plan.

2. Consider your needs and make sure your plan covers them at a cost you can afford.

Think about the type of medical services that you need, including both primary and specialty care, and which physicians and hospitals you prefer for your care. Also consider which prescription medications you need.

Make a list with two columns. In the first column, list what your coverage must include, such as

TO YOUR HEALTH

DAN DWORSKY Vice President of Quality SCRIPPS CLINICAL MEDICAL GROUP

specific services or physicians. In the second, list what you would like to have, but are willing to give up if necessary.

3. Review your existing health and drug benefits, and pay attention to any changes announced for the coming year.

In October, your insurance provider will send information to let you know what, if any, changes will be made to your current Medicare coverage starting in 2015. Review these carefully to ensure the providers, services and medications you need are covered and at what cost.

Check your premiums, coinsurance, co-payments, deductible and out-of-pocket limits. Would another plan better suit your needs in 2015?

information about anything that is unclear. In addition to your agent of record, there are a number of sources available to help you online. Scripps will be holding several free presentations to explain your options, answer questions and provide information 5. Check with your employer or union before making changes.

If you still receive benefits through your employer or union, check with your plan’s benefits administrator before making any changes to your coverage. Otherwise, you could lose coverage for yourself and your dependents.

understand which dates apply to you so that you don’t miss important deadlines.

7. Take advantage of the benefits your plan offers.

Your Medicare coverage offers more than just sick care. Review your benefits and take advantage of wellness and preventive services such as an annual exam, weight and blood pressure check, flu shots and more.

8. Choose the plan that best meets your needs.

Once you have evaluated all of your choices, choose the Medicare plan that is the best fit for 4. Ask questions and you and complete the enrollment make sure you understand process. You may be able to sign all of your options. up in person with your agent, 6. Remember key Medicare coverages can be through the mail, over the phone very confusing. For example, dates and the differences or online. Be sure to complete do you know the difference between various enrollment any changes between October between Original Medicare, periods.

15 and December 7, 2014.

Medicare Advantage and There are different dates for Dr. Dan Dworsky is the vice Medicare Supplemental Insur- Medicare Fall Open Enrollment, president of quality for Scripps ance (Medigap)? There are no disenrolling from the Medicare Clinic Medical Group. For more silly questions when it comes Advantage Plan and joining information or a physician referto your health, so ask for more Original Medicare. Be sure you ral, please call 1-800-SCRIPPS. 4SDG12502_EASTLAKE__CARLSBADBUSINESSJOURNAL __Run:11_01_14__9.625x7.66

Foundation invests more than $500K in Carlsbad schools On the heels of a successful series of fundraising campaigns, and augmented by the robust performance of the foundation’s school-year and summer programs, the Carlsbad Educational Foundation (CEF) recently released over $500,000 for programs supporting local public school students.

The foundation’s vision is to invest in local children’s futures by promoting excellence in public education. This is accomplished by creating and operating a suite of educational and enrichment programs alongside managing a diverse portfolio of grant-funded initiatives in Carlsbad’s public schools.

As early and key investments in the critical areas of STEM (science, technology, engineering and math), music and the arts as well as innovation, CEF recently released or plans to release more than $500,000 for 24 targeted programs impacting more than 11,000 K-12 students throughout the Carlsbad Unified School District (CUSD).

For many school districts throughout California and the rest of the country, it has become clear that tax revenues alone cannot support the quality of public education students need and deserve. Therefore, private donations now are looked upon to comprise at least a portion of the programs impacting many K-12 schools and their students.

In support of the foundation’s core values, the bulk of donated funds are designed to bring greater equity and opportunity to all students across every CUSD school. As a result, students benefiting from weekly K-5 music classes at one elementary school will benefit regardless of the school they attend.

Similarly, specialty science programs, such as FIRST LEGO League Robotics or Science Olympiad, are offered at all eligible elementary, middle and high schools throughout the city.

“It’s a no brainer for a business owner.”

Dan Tavern & Bowl Owner 3 locations in San Diego

connected ••••• to better business ideas As someone always conscious about turning off the lights, Dan knew energy was a major line item. SDG&E’s no-cost energy assessment helped identify ways his Eastlake Chula Vista location could save energy and money. Technicians serviced his appliances and installed energy-efficient upgrades. Linear light bulbs were also replaced, for free. Now Dan enjoys the savings he sees on his bill each month. If you ask him, “SDG&E has been a huge asset for us.”

You know your business. We know energy. Let’s talk.

Connect at 1-800-644-6133 or visit sdge.com/good4biz.

©2014 San Diego Gas & Electric Company. Trademarks are the property of their respective owners. All rights reserved.

4SDG12502_G4Biz_EastLake_9.625x7.66.indd 1

10/15/14 10:19 AM

8 | WWW.CARLSBAD.ORG

Carlsbad tourism industry reaching new highs CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

Boosted by an economic rebound and new attractions, the Carlsbad tourism industry is setting new benchmarks for occupancy and revenue as the books close on 2014.

In July, the occupancy rate hit 87.4 percent, marking the highest single-month rate in many years. That number caps a good year overall, as occupancy for the first seven months of the year has averaged 67 percent.

On the surface Carlsbad and tourism appear to be a can’t-miss proposition.

Sun, surf, sandy beaches — what’s not to like? But Southern California is a competitive market, so it takes hard work to establish your own brand and separate yourself from the crowd.

The City of Carlsbad developed a tourism strategy in 2001, and tourism has grown tremendously since then. The city will partner with Visit Carlsbad and the Carlsbad Tourism Business Improvement District to complete an updated strategy in early 2015 to plan for

Last year LEGOLAND opened its 250-room LEGO-theme hotel, attracting more families for extended stays. This is one of the reasons Carlsbad tourism has set new benchmarks for occupancy and revenue in 2014. the next 10 years.

LEGOLAND selected Carlsbad as the home of its first North American theme park and opened in 1999, adding a new attraction to the city’s already existing world-class resorts and championship golf courses.

Two years ago, the 215-room Hilton Carlsbad Beachfront Resort & Spa debuted in the Ponto beach area, marking the first new oceanfront resort to open on the San Diego County coast in many years. And last year LEGOLAND opened

its 250-room LEGO-theme hotel, attracting more families for extended stays.

Such development sets Carlsbad apart from its neighbors, and that is evident on the bottom line.

The city has more than 4,000 hotel rooms and more than 1,000 time shares. At the close of the 12-month period that ended in July, revenue from the city’s Transient Occupancy Tax — the tax charged on occupied hotel rooms and time shares — had increased about 18

percent over the previous 12 months. Transient occupancy taxes contributed about $16 million to the city’s general fund in 2013-14, the highest in the city’s history. TOT revenue is a significant contributor to the city’s operations, helping pay for police and fire protection, parks and libraries, and other core services.

With such success, the tourism industry sees room for growth, and several projects are under construction or in the planning stages, including:

• Grand Pacific Resorts MarBrisa, 162 time-share units • Grand Pacific Resorts, 71 hotel rooms and 36 time share units • Fairfield Inn & Suites, Palomar Oaks Way, 99 rooms • Holiday Inn, near Palomar Airport, 133 rooms • Staybridge Suites, also near Palomar Airport, 106 rooms • Spring Hill Suites in the downtown Village, 104 rooms

Nancy Nayudu, co-owner of the Pelican Cove Inn on Walnut Avenue near downtown, said the City of Carlsbad has made some positive steps that have helped tourism, including the formation of the Carlsbad Tourism Business Improvement District several years ago and efforts to revitalize the Village.

The city hired Urban Place Consulting Group to continue the Village’s revitalization effort, which started under the state’s redevelopment process. Sam Ross, executive director of Visit Carlsbad, agreed that the city’s recent revitalization efforts have made the Village more attractive to visitors. He added that an even bigger boost was the opening in April 2013 of the new LEGOLAND Hotel, which is proving a strong attraction for families with young children.

“The combination of LEGOLAND’s advertising and Visit Carlsbad’s advertising, and the fact that we have the first LEGOLAND hotel in North America, has been a really big push for Carlsbad,” Ross said.

Besides LEGOLAND, the city has a portfolio of amenities that make visitors want to come back — the ocean beach, excellent shopping, great golf courses, wonderful hiking trails, museums and other cultural attractions.

“I think we’re going to see continuing growth, and we’re not going to return to where it was in 2009-10,” Ross said.

“The future is bright.”

San Diego’s

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Set among the natural beauty of nearby Batiquitos Lagoon, the Aviara private villa rentals offer the comforts of a familiar place with all the luxury amenities one would expect from a world-class resort. Enjoy wild blue heron in the distance and a gourmet kitchen and renowned personal service at your doorstep.

Leave home behind, yet find it waiting right here.

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McClellan-Palomar Airport 2192 Palomar Airport Road • Carlsbad, CA 92011 (760) 431-4646 phone • (760) 931-5713 fax

MEMBER DIGEST

VOL. 31, NO. 10

WHAT’S INSIDE

› First Friday › Sundowner › New Members

› Calendar › Upcoming Events

Through page 12

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

NOVEMBER - DECEMBER 2014

How to get the most of your business directory Some of you who are members of the Chamber have already received the 2014-2015 Business Resource Guide, and have noticed that it’s different from the directories that we’ve published in the past.

“Carlsbad Means Business,” is our latest publication, an exploration of some of the businesses that make the City of Carlsbad such a distinctive place to live, work and play.

The new book explores some of the Chamber member businesses that move industry forward in the five “clusters” that the City of Carlsbad has identified: Action Sports & Manufacturing; Clean Technologies; Hospitality & Leisure, Information & Communications Technology and Life Sciences.

It also includes a look at the Chamber and what we do, as well as a community and government information section.

We feel that this book

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

does a good job demonstrating why “Carlsbad Means Business” — that is, why it’s been such an attractive place for companies to call home.

As a representative of the Chamber, I know that Carlsbad’s businesses are one of the main ambassadors to our community.

Being located in Carlsbad is a great recruitment tool for our businesses. Who wouldn’t want to live here!

One of the main things I want to talk about this month is about the importance of the back end of the book — the business directory.

One of the advantages of

The Chamber’s goodwill ambassadors sort through business addresses for the delivery of the Business Resource Guide. being a Chamber member — one of the reasons why “Membership Counts” — is that whenever someone comes to us or calls the office looking for a specific product or purpose, we only refer them to Chamber members.

In fact, we always refer them to all of our members in the particular category, not just one. And, whenever we give

a referral, we let you know about it.

As a member of this Chamber, I ask that you consider using this business directory — and our updated online directory at www.carlsbad.org — when you’re looking for your own services.

If you’re going to do business in Carlsbad, consider a

Chamber member first. Grab the book, look up the category that suits your needs and give them a call or visit them online.

When you make that contact, please make sure to let them know that you’re a member and that you found them through us.

Also, you may be able to take advantage of our member-to-member discounts.

If you enjoy the book, consider giving one to a non-member, and use it as a way to get involved in our Refer and Earn program.

By bringing in 2014-20 15 Busin another Chamber ess Reso urce Guid member, you’re e helping us grow and helping us continue our tradition of excellence.

Not only are they Finally, I would like to helping us save on shipthank the members who ping costs, but they add are helping to distribute the that personal touch that we book and our new Chamber always strive to add to our endeavors.

Member plaques.

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SENIOR LIVING Does your business provide services or products to seniors?

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CARLSBAD BUSINESS JOURNAL

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JANUARY 2013

SENIOR SERVICES DIRECTORY

ices rcise cho your exe

Assisted Living & Elder Care

The Meridian at Lake San Marcos

Resort living or retirement?

At Carlsbad By The Sea, it’s both.

1177 San Marino Drive, San Marcos 760-450-6704 | www.meridianlakesanmarcos.com Pacifica invites seniors to escape the ordinary and discover luxury senior living at their new retirement

Belmont Village Cardiff by the Sea 3535 Manchester Ave., Cardiff-by-the-Sea 760-436-8900

Community Centers Carlsbad Senior Center

SENIOR SERVICES DIRECTORY

Home Care Services

799 Pine Ave., Carlsbad 760-602-4650 | www.carlsbadca.gov/parksandrec

Age Advantage Home Care Services 2910 Jefferson St., Ste. 201, Carlsbad 760-720-7272 | www.ageadvantage.com

Retirement & Life Care Communities

community, The Meridian at Lake San Marcos, offering From Zumba to PiYo (a blend of pilates and yoga) and www.cardiffbythesea.belmontvillage.com own pace The mission of our business is to provide affordable, independent living, assisted living and memory care. work byout from ping pong to Hawaiian dance, the center hosts Belmont Village the is awith premier Senior also Cardiff you non-medical home care for our clients. We will provide forSea The Meridian campus features an array of luxurious You can a class or activity to suit every interest each and every community that offers independent, Center’sassisted is convenient the best service, only a phone call away, 24 hours a every day. Living amenities, including private clubhouse, spa, outdoor time that dementia day for adults ages 50 and above. You can also work group care.Senior All of our programs and ameday. and at a living,toand the Carlsbad and age pool, walking paths, meditation garden, fitness center, new equipment out own pace and at a time that is convenient for you situation nities are gym founded on research and tailored to resident offers “With the membership salon, movie theater, game rooms, library, temperature- with a membership to the Carlsbad Senior Center’s and friendly The in your samestart,” she said. teacher a preferences. environment experience Avalon Home Care, Inc. yoga controlled wine storage area, outdoor fire pit, Meridian fitness room. The gym offers new equipment in a clean, fitness room. of those place to your is a great 390 Oak Ave., Ste. B, Carlsbad an experienced health and in a clean, low-stress to ensure market, concierge services, dog park and more. in the number low-stress environment and friendly staff and volunteers are still attention from particular success.” inroads volunteers 760-730-3955 | www.avalonhomecare.com with your staff and Keepsake to ensure your experience is safe and enjoyable. Daily, up for made some regularly, there enjoyable.Companions assist you you will be set for example, is safe and Somerford Place Providing the highest quality homecare services to our that have that exercise to start. weekly and monthly membership options are available. not to 5055 Avenida Encinas, Ste. 100, Carlsbad Center, adults recognize 1350 S. El Camino Real, Encinitas clients at the most reasonable prices is our passion. are hesitantthat exercising does The injury concerns, Senior may surprise those 760-400-6119 | www.keepsakecompanions.com most peopleone that includes some that fit760-479-1818 |www.somerfordplaceencinitas.com note The Carlsbadof courses Open seven days a week and answering live 24 hours Financial Planning & These days, lifestyle — can have a trewhat senior Offers non-medical in-home care that improves the to be beneficial. that variety Most experts Somerford Place offers specialized Alzheimer’s Care Seractive a day for your convenience. ns about — offers a recommends lives of seniors (and their family members) by providing of older have to be strenuous regimen leading an Investment Services vices. Our comforting community is designed to create of Health slowly, and that with misconceptio exercise Zumba to and several levels of loving, experienced caregiving and Institute the feeling of home. We tailor our atmosphere and sera regular impact on the well-being benefits exercising chronic diseases ness could be. offerings vary fromand from National Medical Clinics & Groups companionship.

Market Capital Management vices to our residents needs - from architectural design adults start with risk of mendous to long-term The center’sof pilates and yoga) leading up older who are at high or diabetes check 1265 Carlsbad Village Drive, Ste. 100, Carlsbad and room decor to staff interaction and expertise. adults, health. that back dance. (a blend those OsteoArthritis Centers of America disease 760-434-3575 | www.marketcapitalmanagement.com can PiYo to Hawaiiana class or activimproved numerous statistics to a report such as heart 1281 Carlsbad Village Drive, Carlsbad Madonna Hill Guest Home Total asset management: mortgage, insurance, financial Senior Comfort Care Corporation hosts There are of exercise. Accordingpeople who their doctors first. such as walking, any pingpong each and 760-585-7720 | www.motionmed.com The center 5592 El Camino Real, Carlsbad activities, interest planning, securities and investment advisory services 6251 Lismore Place, Carlsbad just about General, to develop the benefits Low-impact seniors can do type of exer- ity to suit every Non-surgical minimally invasive alternative to knee 760-438-2305 | www.madonnahillguesthome.com likely member: SOFA (Society of Financial Awareness) a 760-696-6595 | www. familycomfortcare.com U.S. Surgeon the twice as counterparts, do the trick. But from the abilities surgery treatment. Custom physical therapy to support We provide full care for our residents in a home setting, lives are is adapting We provide professional care services for senior citizens 501(c)3 nonprofit organization that provides individuals, more The key may be — to the lead inactive than their active injections of the knee using hyaluronic acid which complete with children, animals, beautiful views and corporations, family businesses and organizations with in our five elderly care facilities as well as in-home exercise. it experience to who heart disease more likely ns and medicines. cise — whatever elderly care services. alleviates pain and restores function. quality, experienced owner-staff. financial education through seminars and workshops. also and yoga teacher and are of the participant. a registered 50 at Carlsbad to the needs visits, hospitalizatio tailored hospital generation Elaine Bryan,for people over yoga can Boomer to While programs of the Baby leads a class Yoga, said practicing that happens expectations stiffness Village and Residential Eldercare of life. relieve the to help to over the course muscles the body around can cause also become by “Sitting up and 5592 El Camino Real Imagine a place tighten “Yoga can help as shorten, Carlsbad, CA 92008 where the beach is in said Bryan.muscles as well weak,” the (760) 438-2305 yoursobackyard, where If we are Imagine all the things that make vacation wonderful. lengthening strong again. we tend a quaint town is next them www.MadonnaHillGuestHome.com A quaint village, beautiful beaches, extraordinary people, making as we grow older, loss, door and a sense FUN FRIDAYS! not active fine dining, spa and all the little niceties that bone densitypoorer FREE a wellness of well-being is all We have something going Family Owned and Operated Since 1965 YOGA + to experience on every Friday night! makeCOMMUNITY everyday life special. around you. Some call ALL YOGA PKGS* muscle weakness, and Facility # 372004861 Including wise yoga & kids packages EVENTS! increased and loss of balance (760) 893-9251 it paradise, some call benefiOffer good until 2/28/13 • *1st time clients please circulation,Yoga is extremely shown it an elegant It’s no wonder Carlsbad By The Sea was named oneresort, of flexibility. age and has been aging and some are fortuthe the country’s most beautiful retirement resort destinations. cial as we even reverse, nate enough to call and And with on-site healthcare available should youWelcome need it, to to slow, it home. who might process.“ this resort features peace of mind as well.Carlsbad By The Sea Retirement Community. that those that they will n Bryan said Carlsbad Choosing the place-the right2855 place-to retireBoulevard can take some misconceptio behind their have the to put their feet For retirement living in a resort environment, thoughtful consideration. Certain Carlsbad, criteria are are many CA easy 92008to evaluate. be forced rest assured: there yoga, and Freedom from home maintenance and household chores, the call Carlsbad By The Sea at 800-255-1556.

800-255-1556 types of heads can convenience of scheduled transportation, engaging neighbors styles and that fits your needs 2235 Palomar Airport Rd., Carlsbad, CA 92011 different and festive social events, the peace of mind of continuing carlsbadbythesea.org yoga class 760-692-1556 We are an equal opportunity housing finding a care, theprovider. flexibility of preparing your own meals, eating out, or SDI ws2013 print_2000 master perfect 2.0 12/17/12 10:10 AM Page 108 and a little LIC #374600799 COA #194 www.SanDiegoSelfStorage.com is important. dining in the community’s exceptional restaurant-style dining with new to yoga “If you arethen practicing yoga room- these are all, unquestionably, the appealing benefits Seniort • Offering Sizes 5x5 to 10x35 • Easy Accessible Units 5% intimidated, of retirement living at Carlsbad By The Sea. • Courteous, Professional Service • On Site Residential Manager Discoun Come visit and see for yourself. (800) 255-1556.

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Carlsbad By The Sea Retirement Community 2855 Carlsbad Blvd., Carlsbad 760-720-4580 | www.carlsbadbythesea.org See Page 14 for full description of services

Storage Carlsbad Self Storage 2235 Palomar Airport Road, Carlsbad 760-602-0909 | www.sandiegoselfstorage.com New, locally owned state of the art storage facility conveniently located off Palomar Airport Road just west of El Camino Real. Get a 5 percent senior discount with ad below.

Yoga Instruction Carlsbad Village Yoga & Fitness 2801 Roosevelt St., Ste. B, Carlsbad 760- 893-9251 | www.carlsbadvillageyoga.com We bring fitness and fun to Carlsbad through various yoga & yoga fusion classes, black light yoga parties, local art events, free community potlucks and more. Offers a Wise Yoga class exclusively for ages 50 and over.

Carlsbad By the Sea: Between a sea and a village

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It’s about quality of life for patients and families Offering patient and family-focused planning and support to those facing a life-limiting illness since 1980 Not ready for hospice? Ask about our Pathways program We also offer grief and loss support to adults and children

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“With my professional background, I know it’s all about the care, and incredible,

loving care is what sets Somerford apart.”

“EXCELLENCE IN SENIOR CARE

om Your Complete Online Guide Marcos.c MeridianLakeSan y! starting to Senior Living and Care at d Occupanc Hourly rates hour 60% Committe Reserve Now! Care Managers answering NEWour phones live ty with NO Buy-In!

• Variety of programs, including mental and physical activities, games, scenic drives, pet therapy, and more

• Small, close-knit community for the most personal care • Nurses on site 7 days a week • Private and semi-private suites

Your Home Care Expert

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“EXCELLENCE IN SENIOR CARE “EXCELLENCE IN SENIOR CARE

....because ....because home is where youisreally be.”want to be.” home wherewant you to really

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pricing struction expenses n Pre-con toward moving n $1,000 e ce packag n Applian ant savings n Signific to list! benefits Too many

that means everything to me.”

KAUFMA

Then reserve your space now for the January issue of the Carlsbad Business Journal, which will feature a section devoted to Carlsbad Chamber of Commerce members that serve the area’s senior community.

The Award-winning Carlsbad Business Journal, the Chamber’s monthly publication, features stories and advertising opportunities that are exclusively available to members of the Chamber.

A total of 8,000 copies are printed monthly and mailed to all businesses in Carlsbad and also available at over 50 locations throughout the region.

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Bev Jorgensen | 760.931.8400 | bjorgensen@carlsbad.org

Chamber to honor volunteers at December breakfast event In honor of the many volunteers who help the Carlsbad Chamber of Commerce throughout the year, a special First Friday Breakfast Volunteer Recognition event will take place from 7 to 9 a.m. Dec. 5 at the Omni La Costa Resort & Spa, 2100 Costa Del Mar Road.

Each year, hundreds of volunteers donate their time to the Chamber, helping with everything from events to new program development.

Through their contributions, the Chamber has become the largest business organization in North County.

“Volunteers are the backbone of organizations like ours. They help us effectively serve our community,” said Ted Owen, president and CEO of the Chamber. “Without our amazing volunteer

DECEMBER 5 base, this Chamber would not be the second largest in the county and the 10th largest in the state. They are vital to our mission.”

The breakfast is one of the best networking opportunities of the year, and is also a fun and positive event.

Attendees will have the opportunity to meet with one another and share ideas while enjoying a delicious

breakfast buffet.

Chamber Staff and committee representatives will present the awards. The awards will be presented for various categories, including committee member of the year, committee of the year and other areas of special recognition.

First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The cost is $32 for Chamber members who register before Nov. 28. Afterward, the preregistration cost is $55 and $60 at the door.

Prospective members must contact the Chamber at 760-931-8400 to R.S.V.P. There will be no January First Friday Breakfast due to the holiday season.

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November Sundowner : ‘Tis the season to be giving The holidays are fast approaching, and to get in that spirit, the Carlsbad Chamber of Commerce’s November Sundowner will be about more than just business networking — it will be about giving as well.

The November Sundowner, “‘Tis the Season to be Giving,” will be held from 5-7 p.m. on Wednesday, Nov. 19 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive.

“Sheraton Carlsbad Resort & Spa is delighted to once again host this wonderful fundraising event. We

NOVEMBER 19

are extremely committed to the Carlsbad community and feel our venue is the perfect location, offering coastal views of the city of

Carlsbad.”said Debra Ayala, Director of Catering and Conference Services.

Admission is either $10 cash only at the door, or

by donating new blankets, unwrapped toys and clothing or gift cards of equal value.

The donated products and

a portion of the proceeds will benefit the Carlsbad Christmas Bureau Adopt-A-Family Project, which has provided food and gifts for needy Carlsbad families since 1970.

Over the years, thousands of families have been adopted by the all-volunteer, nonprofit organization.

If you are a Chamber member who offers products to consumers (not services), you can join the roster of businesses who will have tabletop sales exhibits at the November Sundowner for $49. The availability of table tops is limited, so act now to secure your spot. Call 760-931-8400.

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28 T hanksgiving Holiday – Chamber Closed

24 HOUR FITNESS CARLSBAD SUPER SPORT

ALENH, INC.

DANCIN’ SOU

2501 El Camino Real Carlsbad (760)439-4404 www.24HourFitness.com 24 Hour Fitness is a leading health club industry pioneer, dedicated to helping members change their lives and reach their individual fitness goals.

PO Box 414 Poway (858)366-3039 www.alenh.com Alenh Inc. believes in saving energy, time and costs. We audit your company’s lighting usage and recommend ways to redo your lighting that will save you money.

540 Carlsbad Vil Carlsbad (760)913-9139 www.dancinsou Dancin’ Soul Bou wide variety of d shoes for childre and great servic

TUESDAY

MANDATORY CHANGE TO EMPLOYMENT NOTICES POSTER

Order Your 2015 California Employment Poster Today!

NOVEMBER

18

TH

NOR T H COUN T Y YOUNG PROFESSIONALS

2014

11:30 A.M. - 1 P.M.

Make sure your business is in Make sure your compliance. Even if you have only current posterone is employee, you can be fined $17,000 for not in compliance. posting required notices. Our includes all Order now poster 16 notices in one convenient

for 2015!

poster. Order yours today!

Order Your 2015 California Employment Poster Today!

Make sure your business is in compliance. Even if you have only one employee, you can be fined $17,000 for not posting required notices. Our poster includes all 16 notices in one convenient poster. Order yours today!

$24.99 - Chamber members • $45 - Prospective members Price increase after Dec. 30.

“MAKING MONDAY MEANINGFUL:

Applying servant leadership to transform your work” Participants will:

· Learn an overview of key servant leadership principles. · Engage in an interactive format to allow for networking and peer learning. · Examine relevant case studies for applying servant leadership. · Gain practical next steps to activate servant leadership principles.

HOSTED BY:

ADDRESS:

ADMISSION:

Servant Leadership 1959 Palomar Oaks Way Carlsbad, CA 92011

$30 - Chamber members $50 - Prospective members RSVP online at www.carlsbad.org

5934 Priestly Dr. Carlsbad, CA 92008

Phone 760.931.8400 | Fax 760.931.8153 | www.carlsbad.org

Featured speaker:

Scott Schimmel

MORE INFO:

5934 Priestly Drive Carlsbad, CA 92008 (760) 931-8400

CARLSBAD BUSINESS JOURNAL NOVEMBER - DECEMBER 2014 | 11

DECEMBER 2014

OPPORTUNITIES

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December Sundowner will be a blast to the colonial past Get ready for the holidays and wear your best festive clothing to be eligible to win prizes. Network and experience one of the most unique additions to Carlsbad’s dining scene at the December Sundowner, “Toast the Holidays,” which will take place from 5-7 p.m. on Wednesday, Dec. 3 at the Green Dragon Tavern & Museum.

Located at 6115 Paseo del Norte, the Green Dragon Tavern & Museum is a replica of The Green Dragon, a historic Boston Landmark, but enhanced

with present-day luxuries including flat screen TVs. The Carlsbad Green Dragon offers four distinct areas with Colonial-style architecture including a museum, state-of-the-art meeting space with catering facilities, a coffee and gift shop, tavern and a restaurant with menu items from Chef Greg Krol. The menu reflects “old world” meets “new world” cuisine and features locally farmed ingredients.

Green Dragon Tavern & Museum provides individuals of all ages with

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DEC. EVENTS

an opportunity to be in the presence of historical, Colonial-era and Revolutionary War-era documents so they can formulate and maintain an appreciation for

our country’s rich history.

The Sundowner is open to Chamber members only.

Admission is $20 (cash only) for members at the door. Prospective members must call the chamber to RSVP and for pricing at

Business Resource Committee 02 03 Holiday Sundowner 05 December First Friday Holiday

760-931-8499. The Chamber is still looking for members to donate items for the Sundowner raffles.

For more information, contact Kathy Steffen at ksteffen@carlsbad.org or call 760-931-8400.

Volunteer Recognition

12 - Coffee Connection - R eady Carlsbad Business Alliance

IBBON CUTTINGS

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UL BOUTIQUE

FAIRWAY INDEPENDENT MORTGAGE CORPORATION

llage Dr.

LOGICOPY

1545 Faraday Ave., Ste. 101 Carlsbad (760)827-0637 www.fairwayindependentmc.com Fairway Independent Mortgage Corporation just opened our first San Diego County branch location right here in Carlsbad.

Service, speed, satisfaction…that is our way of life!

ul.com utique offers a dance apparel and en to adults. Find everything a dancer needs ce.

ECO FIELD

Christmas Day - Chamber closed

2792 Gateway Rd. Carlsbad (760)438-8000 www.logicopy.com Locally operated and owned copier company. We offer dedicated support in sales, rentals and service.

Our expert staff specializes in gently used and reconditioned copiers.

BEST PRACTICES FOR GREEN TEAMS IN THE WORKPLACE ECONOMIC BENEFITS OF SUSTAINABILITY

T R I P

™

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

NOVEMBER

Carlsbad Chamber member hosts and facilitates at a local chamber member

Miguel de Jesus

restaurant.

Wednesday, November 12 (760) 438-9907

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

0 1 t e N r e Chamb NCHEON

BROWN BAG LU

FRIDAY, NOVEMBER 14, 2014 • 10 A.M. - 2 P.M. PRICE: $20 Members-only LOCATION: Energy Innovation Center

(www.sdge.com/eic)

ASON ESS FOR TAX SE IN S U B LL A M S EPARING YOUR 10 TIPS FOR PR

AN. 22, 2014 WEDNESDAY, J .

• Tour Facility

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11:30 A.M. - 1 P.

• All attendees must ride the bus

ely rwork effectiv ganize pape • How to or s1099 rm Fo e ar ep • How to pr concile bank portant to re • Why it is im accounts rd ca it ed cr and

Deadline for members to register is November 3.

Open to prospective members after November 3 for $30 FEATURED SPEAKERS:

Barbara Hamilton, Sustainability Manager, Palomar Health Grant Frost, Manager of Environmental Strategy & Sustainability, SDG&E

TO REGISTER VISIT WWW.CARLSBAD.ORG

$10 Admission

Burke Speaker: Janine unting Coastal Acco

ing & Bookkeep

- Members

per $10 at the door The workshop is rticipants will pa d an er, mb Chamber Me t-served a first-come, firs be welcomed on ase. ple ly on t en ym basis. Cash pa

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today!

12 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS

SEPTEMBER MEMBER RENEWALS 25-30 Years Garcia’s Mexican Restaurant & Creative Catering (28) Tri-City Medical Center (27) Brandywine Realty Trust (26)

20-24 Years Leucadia Wastewater District (24) Charter Oak Preserving Company (23) William J. King & Assoc. Insurance Services (23) NAMI-North Coastal San Diego County (22) RAM Enterprises International (22) Bandemer Accountancy Corp. (21) Carlsbad Police Officer’s Association (20) Law Offices of Robert L. Shipley (20) The Lund Team (20)

15-19 Years

Air Ambulance

HVAC

Kelly Forman, RN, MICN, CEN (619)572-4790 www.airmethods.com/mercyair Mercy Air Ambulance is dedicated to serving our community 24 hours a day 7 days a week. Stationed over 2 decades at Palomar Airport, we provide the highest level emergency medical transport services to those in need.

Jim Sherlock (760)431-8075 www.stillmanheatandair.com Stillman Heating & Air Conditioning, Inc. offers heating and air conditioning equipment services, repair and maintenance, installations, and indoor air quality products to keep you and your family comfortable year round.

Mercy Air / Air Methods

Stillman Heating & Air Conditioning, Inc.

Attorneys

Market Research

Madeline Cahill (442)777-5709 www.cahillcampitiello.com Business transactional law and business litigation (employment law, corporate law, business law).

Josh Williams (760)730-9325 www.bwresearch.com A full service market and economic research firm that uses survey research, economic data and modelling and market analysis to find answers to complex challenges.

Cahill & Campitiello, LLP

Career Consulting AK Consulting

Arlene Kaplan (760)421-9429 www.akconsultingfirm.com Online personality assessment and coaching to avoid needless suffering over critical decisions. Decisons such as hiring the right person; career changes and major/college choices.

Education - Colleges & Universities

BW Research Partnership, Inc.

Martial Arts

Goju Karate Center Paul Enfield (760)434-0353 www.gojukaratecenter.com Carlsbad’s premier martial arts studio. Teaching focus, self-discipline, fitness and self-defense for the whole family (children 4 years & up). Specific age and ability appropriate programs.

University of Southern California Executive MBA Program

Organizations & Clubs

Anastasia Figueroa (213)740-7846 www.marshall.usc.edu The USC Marshall Executive MBA (EMBA) Program is designed for senior managers and seasoned professionals who wish to remain fully employed as they pursue their graduate studies.

Joshua Bernheim (760)650-2582 www.elcaminorotary.org Rotary is a network of inspired business professionals who translate their passions to improve lives. Rotary Club of El Camino Real meet Tuesdays at 12:15 p.m. at the El Camino Country Club.

Financial & Insurance Services Primerrus Financial Services

Jennifer Benner (760)815-6065 www.primerrus.com Our focus is on introducing innovative capital growth, retirement, and estate planning vehicles to businesses and executives; helping them select, implement, and finance the right choice.

Foods - Specialty

Rotary Club of El Camino Real

Promotional Products & Ad Specialties MarkIt Promotions

Lori Newman (650)917-9000 www.mipromos.com With more than 18 years of industry experience, MarkIt Promotions provides corporate gifts, incentive programs, promotional products and graphic design services.

Ohana Blends (Maui Wowi Hawaiian Coffees and Smoothies)

Real Estate - Commercial

Lorraine Hinojosa (951)790-7257 www.mauiwowi.com We provide healthy Hawaiian Coffee and Smoothies to any event with our mobile cart or catering service. It’s ‘paradise’ in a cup.

Ross Grano (619)857-3322 www.hamannco.com Real estate brokerage and investment ownership.

Hamann Properties, Inc.

Graphic Design

Research & Development

Jeff Lawson (760)295-2088 www.LawsonDesign.net Lawson Design offers big agency performance on small business budgets. Jeff understands how your graphic image can enhance your bottom line.

Leticia Cano (951)290-0263 www.biomarkerprofiles.com Biomarker Profiles is a life sciences research and development company that specializes in the identification of biomarkers for human disease and the development of mass spectrometry-based assays.

Lawson Design

Human Resources Consultants

Biomarker Profiles

North County HR

Toner Cartridges

Laura Henderson (760)390-7357 www.northcountyhr.com North County HR acts as your part-time human resources department that supports small and medium sized businesses. We help with crisis, projects or specific problems you need addressed.

John Turner (619)684-5241 www.shop.usaimagingsupplies.com A leading supplier of ink and toner online. We offer the largest selection of printer supplies anywhere. Can’t find it? We have it!

USA Imaging Supplies

TelComTec (19) The Daily News Cafe (18) Bill Slattery & Assoc., Inc. (17) Boys & Girls Clubs of Carlsbad -Village Branch (17) Johnson & Wood Insurance Services, Inc. (17) Republic Services Company (17) Museum of Making Music (16) ViaSat, Inc. (15) Vigilucci’s Cucina Italiana (15)

10-14 Years HYATT house (13) Leon P. Sterling, Commercial Tenant Broker (13) National University (13) Sign-A-Rama (11)

5-9 Years BizVid Communications (9) Democratic Club of Carlsbad/Oceanside (9) Wells Fargo Insurance Services USA, Inc. (9) Carlsbad Coastal Dental, Michael Thylin, D.D.S (8) Blue Chip Food System (7) Jeff T. Knutzen, D.D.S. (7) JK Dots ‘Dippin-Dots’ Ice Cream (7) Moonlight Cultural Foundation (7) Sea Slope Beach Rentals (7) Sheraton Carlsbad Resort & Spa (7) Cousin’s Signs (6) Global Source Products (6) Partnerships With Industry (6) Z-Ultimate Self Defense Studios (6) First Tee Travel and Promotions (5) Kristina Chartier Photography (5) Mitchell Thorp Foundation (5)

1-4 Years Classic Flooring and Design (4) Eventful Solutions (4) Four Seasons Residence Club Aviara (4) Lexus Carlsbad (4) Comstock & Kaufman, Inc. (3) Domino’s Pizza (3) Global CRES (3) Peek Packaging (3) Atlantic & Pacific Real Estate (Dennis Desmond) (2) Carlsbad Magazine (2) Carlsbad Village Yoga & Fitness (2) Caruso Affiliated (2) Direct Carpet Unlimited (2) Fourth on the Left (2) Getaway San Diego (2) Gotta Hav’it (2) Littleton Wennes CPAs (2) Net Result (2) Renwanz Insurance and Financial Solutions (2) Union Bank (Carlsbad Poinsettia) (2) U.S. Bank (Carlsbad Village) (2) Boudin Bakery - Encinitas (1) Children’s Primary Care Medical Group, Inc. (Sanford Children’s Clinic ) (1) Creative Bube Tube (1) First Choice Bank (1) H1 Industries (1) The High Thai (1) Holiday Inn, Carlsbad (1) SellMyTimeshareNow.com (1) SPY Optic (1) Staybridge Suites, Carlsbad (1) Wounded Warrior Homes (1)

CARLSBAD BUSINESS JOURNAL NOVEMBER-DECEMBER 2014 | 13

Retirement community Hub acquires MM&A Marrs Maddocks & Associates sustains excellence Insurance Services, Inc. (MM&A) was A division of Carlsbad By the Sea Retirement Community, has received the Excellence in Action award from My InnerView and the National Research Corporation.

The award, given to the Carlsbad By The Sea Care Center, recognizes long-term care and senior living organizations that achieve the highest levels of satisfaction excellence, as demonstrated by overall resident or employee satisfaction scores that fall within the top 10 percent of the My InnerView research database, the largest in the U.S. The accolade has been earned by Carlsbad By The Sea’s skilled nursing care center for five straight years.

“Carlsbad By The Sea has an all-star team who are not only very capable but who really care about those they serve,” said Joan Johnson, Carlsbad By The Sea’s executive director and care center administrator.

acquired by Chicago-based Hub International Limited (Hub).

Under the move, which was announced on Oct. 6, MM&A will become part of the California operations of Hub International Insurance Services (Hub California).

Terms of the acquisition were not disclosed.

All staff members and the local company’s three principals — Richard and Daniel Marrs, and Nancy Maddocks — will be joining Hub California and maintaining their existing office location.

The MM&A operations will report to Mike Barone, National President, Employee Benefits, Hub International.

The acquisition establishes Hub California’s 30th office and gives it more than 850 employees in the State of California.

Marrs Maddocks & Associates Insurance Services received the Business of the Decade award from the Chamber in 2013.

LED lights help you have a ‘Green’ holiday season Using energy-efficient holiday decorations, such as lights, helps save energy and money.

According to SDG&E, switching to LED bulbs for holiday decorations has a number of benefits – they’re shatterproof and cool to the touch, making them safer for your business, while being about 90-percent more efficient.

And remember, keep all electrical connections off the ground and dry, and unplug holiday lights and electronic equipment when leaving or going to sleep.

Surf Air provides service in three Swiss-made, executive Pilatus PC-12s that are currently configured with seven executive seats. The aircraft interior is designed by BMW and is pressurized with climate controls.

Surf Air coming to Carlsbad airport Surf Air, an all-you-canfly private membership airline, is landing at the McClellan-Palomar Airport in Carlsbad beginning Nov. 18.

The company, which launched in June 2013, provides frequent regional business and leisure travelers with a sophisticated and hassle-free air travel experience that saves time and money.

For a fixed, monthly price, Surf Air members have access to unlimited flights anywhere within the Surf Air network. From Carlsbad, Surf Air will provide nonstop flights to San Carlos and Santa Barbara and connecting service to Truckee Tahoe. Next January, Surf Air will add nonstop flights to Hawthorne with connecting flights to Oakland and

Las Vegas.

All Surf Air flights depart from private air terminals with free parking, WiFi and no security screening required at the gate. Members arrive at the airport as little as 15 minutes before departure and are welcomed

by Surf Air’s concierge before being escorted directly to the aircraft. On board, members have room to work and relax with outlets, workstations and complimentary refreshments. Luggage is free and there are no change or cancellation fees to alter flight reservations. Membership also includes a personal concierge service and member care support.

The airline is also opening up its service in Oakland California in Mid-December.

Surf Air has received more than 100 deposits for membership in Carlsbad and Oakland. Its membership is currently 650 people.

“The addition of both Oakland and Carlsbad is just the beginning of the exciting growth opportunity and expansion plan for Surf Air” said Jeff Potter, CEO of Surf Air. “Both markets are largely underserved by commercial carriers and hot spots for California-based business and leisure travelers. We intend to continue to expand to new markets with similar characteristics that benefit our existing membership base and introduce our innovative travel experience to new members.”

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14 | WWW.CARLSBAD.ORG

› Continued from Page 1 FIRE

resident who volunteered with the city’s Housing and Services department to interview those who were in the fire’s path and direct them to available services. “They lost electricity and lost all their food. Some are on disability or other assistance.

They don’t have disposable income to replace what was lost in the fire and they had to put food on the table or rent was late and some are still having challenges.”

Because the fire didn’t meet the requirements to be designated a federal disaster, it was up to local agencies to provide assistance to those who were displaced from their homes.

In fact, it was only until mid-September that the state determined that they could provide disaster assistance.

“Once a presidential declaration is made, all sorts of resources and organizations get activated and energized,” said David Harrison, the City of Carlsbad’s emergency preparedness manager and co-chairman of the Ready Carlsbad Business Alliance (RCBA). “That didn’t happen here, and what it means is that the bulk of the recovery assistance was up to the city, the Chamber and the individuals and organizations that donated, to get energized.”

And energize it did.

“The Poinsettia Fire was a wake-up call for our community,” said Toni Padron,

M

y true belief is that even in times of disaster, there are some wonderful things that can come out of that.

Marie Jones-Kirk, Carlsbad Resident and Volunteer

Carlsbad Fire Capt. Theodore (Huckle) Berryman and Firefighter/Paramedic Kyle Lloyd battling the Poinsettia Fire.

Photo courtesy of City of Carlsbad

executive vice president and COO of the Carlsbad Chamber of Commerce. “But one of the positive things that came out of it is that it reinforced our city’s sense of community. Everyone stepped up to help those who were affected. This trying incident really reinforced ‘the Carlsbad way’ of doing things, and the Chamber, through the RCBA, was honored to play an integral part in the recovery.”

RCBA is a collaborative of businesses brought together by the City of Carlsbad and the Chamber to promote business emergency preparedness and continuity of operations as well as community recovery through services, educational programs and cooperative partnerships. During the Poinsettia

Fire, RCBA served as a clearinghouse for donations from individuals and businesses that wanted to help their community.

The alliance collected about $25,000. The money went to provide gift cards that were distributed to those who were affected by the fire. The RCBA also purchased 66 air purifiers, which helped residents clean the air in their home and which are not typically covered by insurance.

In total, 51 households – a total of 171 people, received assistance, all of them in the two affordable housing units that were the most heavily impacted by the fire.

“We were trying to focus the assistance that Ready Carlsbad provided on those

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who had the greatest need, who either did not have insurance, or whose insurance was not covering all of the expenses they needed for the recovery process,” Harrison said.

Rebecca Calhoun and her family are among those who received help through the RCBA. Though she was one of the few people who had renter’s insurance, Calhoun said the assistance from the RCBA was able to help her and her family get their life back together.

Calhoun, her husband and two young sons were displaced from their home for three weeks, during which time they stayed in a hotel in Carmel Valley.

She wasn’t home at the time the fire broke out and couldn’t get to her home to pick anything up because by that time the fire was too close and the traffic was being redirected.

When she finally was able to get home, Calhoun said her family was “quite fortunate.”

“There was ash on the furniture and a very heavy smell of smoke and the palm tree in front of our balcony

had apparently been on fire because it was black,” Calhoun said. “The fire literally burned like a horseshoe around our complex ... diagonally south from us a house burnt pretty much to the ground.”

Even with insurance, Calhoun said the extra costs started to accumulate.

A lot of their bedding, linens and clothes were damaged in the fire. While they were out of home, they needed to get clothes for their boys as well as diapers, wipes and other necessities.

Calhoun said she was overcome with emotion when Jones-Kirk presented her with two gift cards from the Ready Carlsbad Business Alliance.

“I did not expect that much and our family desperately needed it,” Calhoun said. “Ready Carlsbad was an incredible blessing.”

Jones-Kirk said the residents she spoke with were thankful that the city and the community were assisting them.

“Ready Carlsbad and the City of Carlsbad allowed for a safety net in the aftermath of the fires,” she said.

HOSPICE › Continued from Page 1 “Families Helping Families” program, known for providing a lifeline of support and healing for families who have lost a loved one, through weekly support groups and monthly education events. This is an extraordinary collaboration of efforts to ensure that those experiencing grief and loss in our community have the quality bereavement resources available to support them through their grief journey.

“The Center for Compassionate Care of The Elizabeth Hospice is committed to continuing the legacy of the Jenna Druck Center, strengthening our mission in supporting the San Diego community impacted by grief and loss,” said Jan Jones, President and CEO of The Elizabeth Hospice. “We welcome the Jenna Druck Center to The Elizabeth Hospice family of services – a partnership that truly meets the needs of the San Diego community.”

The Elizabeth Hospice appointed a new Jenna Druck Center Board of Directors to govern the nonprofit organization’s continuing efforts. The Jenna Druck Center board members include Board Chair John Forst, Gary Kloehn, Michael Hartney, Lori Rappaport, PhD; and the Jenna Druck Center’s Founder Ken Druck, PhD. “We are very excited to be combining forces with the Center for Compassionate Care of The Elizabeth Hospice,” said Dr. Druck. “Our organizations are a perfect complement to one another, as the Jenna Druck Center volunteers and the

“Everyone I gave a gift card to or an air purifier were very grateful. They said, ‘Oh, wow. Now I can put food in the fridge.”

The connections forged during the recovery period also led to at least one instance of a company that went above and beyond to help a member of the community.

Through the course of interviewing those affected by the fire, Jones-Kirk talked to a family that was having trouble taking a child to weekly medical appointments because their car was unreliable.

She asked Gene Manganiello of Lexus Carlsbad to see if there was anything they could do to assist with repairing the car. He soon found out that the car was beyond repair.

“The air conditioning and the gas gauge didn’t work, and it was a salvaged title,” Manganiello said. “Fixing it would have been throwing good money after bad.”

Manganiello contacted Ivan Mendelson, the general manager at Toyota Carlsbad and they decided to help. They found a reliable trade-in vehicle, fixed it up and presented it to the family, giving them a generous trade in offer for their car and absorbing the rest of the cost as a gesture of goodwill.

“Everyone who worked on that car, from the service manager to the technicians were happy to help out,” Mendelson said.

“We know we’re fortunate that our store has been in Carlsbad for over 40 years,” said Manganiello.

“The residents of Carlsbad are pretty loyal to us and we like to give back to the community.”

Jones-Kirk said that’s just one of the many examples she’s witnessed that show the community coming together.

“My true belief is that even in times of disaster, there are some wonderful things that can come out of that,” she said.

counseling experts at the Center for Compassionate Care, under the direction of Liz Sumner, RN, BSN, MA will be able to serve more bereaved in our community better than ever before.”

JONES Counseling and peer-support services will continue at the Jenna Druck Center located at Liberty Station in San Diego, along with services provided at the Center for Compassionate Care of The Elizabeth Hospice offices in San Diego, Carlsbad, Escondido, and Temecula.

“Since 1978, we have been honored to be a trusted healthcare resource in our community and our commitment to providing exceptional programs and services to those impacted by illness, grief and loss is stronger than ever,” said Jones.

The community is encouraged to call The Elizabeth Hospice toll-free at 800-7972050 or visit their website at www.elizabethhospice.org for more information.

500 La Terraza Blvd. STE #130 Escondido, CA 92025 (760) 737-2050 www.elizabethhospice.org

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Bev Jorgensen at bjorgensen@carlsbad.org.

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Cal State San Marcos is bound toward NCAA The National Collegiate Athletic Association (NCAA) announced this summer that California State University San Marcos (CSUSM) has been approved for NCAA Division II candidacy.

Founded in 1910, the NCAA is the governing body for more than 1,200 schools with more than 400,000 student-athletes. In 1973, the membership divided into three divisions: I, II and III. Currently, 300 schools compete in NCAA Division II, not including those institutions that are in the candidacy process.

The Cougar athletics program, which fields 14 intercollegiate sport teams (men’s and women’s soccer, men’s and women’s cross country, women’s volleyball, men’s and women’s basketball, men’s and women’s golf, men’s and women’s track & field, women’s indoor track & field, softball and baseball) has had staunch support from the California Collegiate Athletic Association (CCAA) during the application process.

After representatives from various CCAA schools made a site visit to CSUSM’s campus in May, the CCAA advisory council voted 12-0 to recommend that CSUSM be admitted to the conference upon admission to the NCAA. The CCAA currently includes 12 public universities from across California.

Eleven of the 12 institutions

HIGHER LEARNING

C

SUSM will gain full NCAA Division II member status in the fall of 2017 and become eligible to compete in NCAA Division II postseason competition during the 2017-2018 academic year as long as all benchmarks are met during the transition process.

DR. JAN JACKSON Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

in the CCAA are in the California State University (CSU) system; the only non-CSU school is the University of California, San Diego.

NCAA Transition Timeline: A Three-Year Transition Process With the successful application for NCAA Division II membership, CSUSM will now enter a minimum three-year transition period before earning full NCAA status.

The Membership Committee annually determines if an institution should be moved forward into the next candidacy year, and it can require an institution to repeat a year if progress is not sufficient.

During year one, 20142015, the Cougars will remain in the National Association of Intercollegiate Athletics (NAIA) and the Association of Independent Institutions (A.I.I.).

During this time, the department will work towards meeting NCAA first-year

California State University San Marcos (CSUSM) has been approved for NCAA Division II candidacy and could find itself in the NCAA by 2017. requirements.

During year two, 20152016, CSUSM athletic schedules will begin to include CCAA members, but the Cougars will not be eligible for postseason competition.

During year three, 20162017, CSUSM will be granted provisional membership into

NCAA Division II and continue to play a CCAA conference schedule, but will not be eligible to compete in NCAA DII postseason competition.

CSUSM will gain full NCAA Division II member status in the fall of 2017 and become eligible to compete in NCAA Division

II postseason competition during the 2017-2018 academic year as long as all benchmarks are met during the transition process.

“The coaches are very excited not only about joining the NCAA but also the CCAA,” said Head Cross Country and Track & Field Coach Steve Scott.

“We will be able to establish rivalries with schools like UC San Diego and Cal Poly Pomona, which will create a lot of excitement amongst our community and student body. It has been an unbelievable transformation from where we started from to where we are now.”

Preparing graduates for new business models Today’s kindergartners will graduate from high school in 2027. They’ll finish college in 2031. As we prepare students for the world that lies ahead, it’s not just reading, writing, and arithmetic we need to worry about. We also must equip students with the skills they need to keep up in an evolving workforce. Business models across the region are changing. Consider why: 1. The world is always open. Customers can acquire anything, anywhere, from anyone.

2. America is now on a level economic playing field with nations it never

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

competed with in the past. Brazil, Russia, China and India have expanded their economies, creating a demand for more standardized ways of doing business.

3. Employers are demanding their employees be wellinformed and motivated.

4. Knowledge is expanding at light speed. Between 1999 and 2002, the amount of new information produced equaled the entire history of the previous world. Some now say the amount of new information doubles every 72 hours.

5. Consumers can be fickle. Brand loyalty is not a given.

The emphasis for education has shifted. It’s no longer enough to make sure students do well in school. It’s also our job to ensure that they do well in the lives they lead outside of school.

Shop Local this Holiday Season

Carlsbad Unified has adopted a graduate profile that outlines the essential attributes students must show to be successful.

To that end, the Carlsbad Unified Board of Trustees has adopted a Graduate Profile. A

Graduate profile outlines the essential attributes CUSD students are expected to obtain

upon graduation from high school. Within each attribute you will see specific characteristics that show students are ready for success in college, career and life.

• Critical Thinker: Graduates are inquisitive.

They notice; they wonder; they figure things out.

• Effective Communicator and Collaborator: Graduates convey their thoughts and responses clearly. They interact productively to achieve common goals.

• Self-directed Individual: Graduates accept responsibility for their learning. They recognize their strengths and work to their full potential.

• Ethical & Responsible Citizen: Graduates display integrity and civic mindedness. They honor their commitments.

• Lifelong Learner: Graduates have the passion and vigor for learning that will fuel through new opportunities and challenges.

• College and Career Ready Scholar: Graduates navigate pathways that connect education and employment to a fulfilling, financially secure life.

These are the attributes that our board believes will transcend information-based education and generational differences. They will direct our approach for preparing successful graduates for lives in a world that we cannot describe, with values that we know and hold dear.

CARLSBAD BUSINESS JOURNAL NOVEMBER-DECEMBER 2014 | 17

A thankful holiday season in Carlsbad Village

JOIN OUR BOARD

Are you a Village merchant or resident interested in being a Board member for the CVA? We’re adding two seats, and nominations are due Dec. 1. Visit http://www.carlsbad-village.com/whats-new/blog for more information.

BUSINESS WWW.CARLSBAD.ORG

JOURNAL

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The spirit of giving thanks has come to life in Carlsbad Village in the form of the Giving Tree.

The Carlsbad Village Association (CVA) has transformed a large tree located near the corner of State Street and Grand Avenue, adding leaves with messages of gratitude from the community.

to

A SPECIAL SECTION OF THE

ALS & PETS ANIM

Project Manager URBAN PLACE CONSULTING GROUP

Guide Giving ART S&

ASHLEY WESTMAN

During the production of our “Guide to Giving” issue, the following Chamber member was left out.

We regret the error.

TH HEAL

VILLAGE BEAT

The paper leaves and markers are now available near the tree. Please visit the tree throughout the month, and write what you are most thankful for on each of the paper leaves. They will be collected daily and placed in a small mailbox.

On Wednesday, Nov. 26, the mailbox will be emptied, and all of the leaves gathered throughout the month will be hung on the tree in preparation for Thanksgiving.

The Giving Tree will stand in the Village as a symbol for what is most important to the community to be enjoyed by all who visit it. Visit the Carlsbad Village Facebook page for more updates!

Speaking of thankful, we’re thankful to have these new businesses in the Village: Dancin’ Soul Boutique – Dance apparel and shoes at 540 Carlsbad Village Dr. Barrio – Mexican food located at 530 Grand Ave. Retail Therapy Boutique – Women’s apparel and jewelry at 565 Grand Ave. Westman can be reached at ashley@urbanplaceconsulting.com

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Chamber member Dancin’ Soul Boutique is one of several new businesses in the Carlsbad Village.

YMCA (MAGDALENA ECKE FAMILY) Lauren Hall 200 Saxony Rd. Encinitas, CA 92024 (760)942-9622 www.ecke.ymca.org We are committed to building strong kids, strong families and strong communities through programs that promote a healthy spirit, mind and body. Programs include: fitness, wellness, camps, aquatics, preschool, adventure guides, and more.

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Karlahomeownership Patino, Home Mortgage Consultant Garden Ct., Stea 208, Encinitas, Whether you’re looking700 to buy yourView first home, second home orCA an92024 investment 760-271-5000 Call today. property, I’m ready me to give you the service and attention you deserve to help you karla.patino@wellsfargo.com, www.KarlaPatino.com realize your homeownership goals.

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Know the hidden fees of leasing space Most first-time tenants looking to lease office space tend to focus too much on how much rent they are going to have to pay each month, overlooking that there are other financial obligations they are going to incur.

When evaluating different leasing spaces, it is important to know how much space you are actually occupying, and it is important to consider some of the other financial obligations described in the typical commercial lease.

The Security Deposit: Most landlords insist that you pay the first month’s rent upon signing of the lease and a security deposit, which is usually equivalent to one month’s rent. Sometimes, the landlord will also ask for the last month’s rent or, if the landlord is doing an extensive amount of tenant improvement work, the landlord may ask for even more.

Operating Expenses: Tenants are also responsible for a share of operating expenses of the building. Some leases are gross leases, in which the base rent includes the typical

LEASING

$ LEE STERLING President LEON P. STERLING COMMERCIAL TENANT BROKER

operating expenses, such as property taxes, insurance on the building, liability insurance, common area maintenance and the maintenance of heating, air conditioning and plumbing. In a net lease, all of those operating expenses would be charged to the tenant.

You have to review what is in the paragraph of the lease that describes what is included to make sure you are not charged for the replacement of capital items.

You should also negotiate to have the right to audit the operating charges.

Capital Items: The replacement of capital items is another surprise charge most tenants don’t think of when evaluating leases. If you have a three-year lease, and the roof is replaced in the second year of your

lease, how much are you going to be charged? First, it makes sense to require that the cost of the capital item be amortized over the allowable life of the item. Then negotiate to minimize your obligation over the remaining term of your lease.

Unexpected Costs: Unexpected events can also add to your financial obligations. Very often, leases will provide that if there is a law passed requiring an improvement to an existing building, the tenant will be obligated to pay for the improvement if it is to the tenant’s space or to share in the cost if it is to the building in general.

Repairs: Repairs are also another area of concern when you occupy space. You have to be sure who is going to be responsible for repairs.

If the air conditioning unit goes out in your space and it needs to be repaired, is that included in “maintenance” or is it a separate item requiring you to pay for replacement.

In some leases, you may be surprised to find that you are responsible for the installation of utility lines or services, including electrical, plumbing, heating, and Internet access.

Insurance: Most commercial leases require the tenant to provide extensive insurance coverage at the tenant’s expense, and the landlord usually will not sign the lease until the proof of coverage has been provided.

This has been a brief overview of some of the financial obligations a tenant can incur in addition to rent. It is always helpful to have a good tenant broker guide you through the lease process.

Sterling can be reached at lee@leesterling.com

COMMERCIAL REAL ESTATE BRIEFS

An affiliate of a Dallas, Texas-based real estate company that focuses on retail properties has purchased the La Costa Towne Center for $31.6 million.

The center, pictured above, is located at 7710-7770 El Camino Real in Carlsbad.

The La Costa Towne Center offers about 120,000 square feet of retail space at the intersection of La Costa Avenue and El Camino Real.

The Research Center Plaza in Carlsbad has been sold for $9.5 million.

The three-building complex is located at 2232, 2234 and 2236 Rutherford Road and make up more than 81,000 square feet. The seller was represented by Rick Reeder and Brian Driscoll of brokerage company Cassidy Turley, according to the San Diego Business Journal. The newspaper notes that the buyers will make renovations outside and inside the building, including the creation of office lofts with “collaborative features, open ceilings and enhanced natural lighting.”

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• High Quality New Construction • High Visible Identity at the Corner of Palomar Airport Road and Melrose Avenue • Parking Ratio 3.3/1,000 • On-Site Leasing Office 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

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