CARLSBAD ECONOMY GREW IN 2014 Gains seen in key industry clusters.
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SENIOR LIVING
BUSINESS WWW.CARLSBAD.ORG
A special section featuring members that offer senior services.
12-13
JOURNAL
VOL. 32, NO. 1
AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE
JANUARY 2015
Historic sign makes comeback Chamber’s gift marks role business has played in Carlsbad’s success
A
PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67
The images above show the construction processs of the Carlsbad archway sign, which will be dedicated on Jan. 8. The monument sign is nearly 82 feet long and is supported by beams that are 29 feet tall.
forgotten landmark has made a comeback in the Village of Carlsbad just in time for his sign, the start of the new year. The Carlsbad which will Chamber of Commerce and the City of be enjoyed by Carlsbad are poised to unveil an archway current and future sign that will span generations of Carlsbad Boulevard near the intersection Carlsbad residents of Carlsbad Village Drive. and those who The illuminated visit our city, adds marker will commemorate the important a distinctive touch role that business has played in the success to the Village area. of the city over the decades and also — Ted Owen, president and CEO of the Carlsbad Chamber pay tribute to Carlsof Commerce. bad Boulevard’s role as part of the Historic U.S. Route 101, the Pacific Coast Highway. The entire sign will stretch nearly 82 feet across the street. Located in the middle of a truss system, the sign portion will be nearly 31 feet long and 5 feet 5 inches tall. Support beams will raise the sign more than 29 feet from the ground, and the clearance will be about 20 feet at its highest point.
SEE SIGN Page 15
BUSINESS SPOTLIGHT
Turning tragedy into inspiration Carlsbad-based Mitchell Thorp Foundation assists families in their greatest time of need
5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008
T
The illness and passing of a child is the worst nightmare of any parent. Aside from the devastation of the loss, nearly 80 percent of families in these situations dissolve, with bankruptcy and family separation as frequent outcomes. Beth and Brad Thorp, long-time Carlsbad residents, have taken the strength demonstrated by their son Mitchell during his 5-year battle with an undiagnosed illness to form a foundation that honors him. The Mitchell Thorp Foundation (MTF) provides financial and emotional support to families who desperately need to come through these tragedies. “When Mitchell passed, it was extremely difficult. But we felt that there was nothing out there supporting families in
The Mitchell Thorp Foundation provides financial and emotional support to families with children who suffer from life-threatening illnesses, diseases and disorders. similar situations,” Beth said. “We wanted to provide a bridge for them by offering essential financial assistance as well as the vital emotional support they might not even realize they need.” MTF supports an average 10
families per month with average assistance of $2,500 a month. Even more impressively, they have been able to preserve 100 percent of the families that have come to the foundation since they started their services.
“We miss Mitchell every single day,” added Brad. “But we are fortunate to keep his memory and spirit alive through the foundation. He was such a kind, gentle spirit - he would be proud of all the children and families MTF has helped.” MTF has two primary programs – the Medical and Home Assistance program and the Healing and Wellness program. Each of these programs is tailored to provide customized services that families need to relieve the hardship in their situations. “We are overwhelmed with applications for assistance and it breaks our hearts to have to turn a family away,” commented Beth. “We would like to be able to serve 20 families per month. Our two signature events, and individual donations, are the key to meeting our goal.” The foundation is looking for corporate support in either direct donations or through sponsorship of their events.
SEE FOUNDATION Page 7
CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 3
‘A Sea of Opportunity’ will honor the adventurous spirit of business We didn’t have to look far to find inspiration for the theme for this year’s Annual Business Awards Dinner. In fact, you might say that this year’s theme has been looking us straight in the face for a long time. Join us for the 2015 Annual Awards Dinner: A Sea of Opportunity on Friday, March 6 at the Omni La Costa Resort and Spa as we give awards to the Chamber members who are forging the future today. We’ll be celebrating the spirit of adventure and the thrill of discovery that comes from the ocean— there’s just so much to be discovered when we look toward the sea. After all, Carlsbad owes much to its place right next to the ocean — and I’m not just talking about the sandy beaches that bring thousands to our community each year. In 2015, for example, Poseidon Water will complete its long-awaited desalination project on our shores. The ocean will provide up to 10 percent of our drinking water — ensuring the region with a drought-proof source of water. Speaking of drinking water, were it not for it, there might not be a Carlsbad at all. The city’s name comes to us from the alkaline mineral water that was discovered here in 1882, leading the discoverer, Capt. John Frazier, to name his wells after therapeutic water from a European Spa resort that at the time was called Karlsbad in Bohemia (currently it’s called the
INDEX LEGAL UPDATE.............................5 VILLAGE UPDATE.........................5 CITY NEWS..................................6 EDUCATION NEWS.......................6 MEMBER COLUMNS.....................7 MEMBER DIGEST.........................8-11 REAL ESTATE................................14 SENIOR LIVING............................12-13 MEMBER MARKETPLACE..............15
WORDS OF WISDOM
TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE
City of Karlovy Vary in the Czech Republic). The nomination period is now open (visit www.carlsbad.org for an application) The event will celebrate Carlsbad’s five key industries. The awards will honor companies that have created jobs and made positive contributions to Carlsbad’s business community. Nominations can come from a number of sources: From the businesses themselves or their employees, business partners or clients. What better testimony to give on behalf of one of your business partners than to nominate them for these prestigious awards. Awards will be given in the following categories:
• ACTION SPORTS & MANUFACTURING
This award will be given to a company that has demonstrated design, implementation, product performance, market acceptance, increasing sales and moving into international markets. Innovative manufacturing approaches such as excellence in financial performance, overall business strategy, internal operations, corporate training, manufacturing processes,
T
he sea does not reward those who are too anxious, too greedy, or too impatient. One should lie empty, open, choiceless as a beach - waiting for a gift from the sea. — Anne Morrow Lindbergh
and sustainable practices will be considered.
• CLEAN TECHNOLOGIES
This company has a demonstrated commitment of using green technology through the use of solar, wind, water, or energy efficient products. This company is also committed to sustainable business practices, and overall reduction of carbon footprint by recycling, reusing or other “green” practices.
• HOSPITALITY & LEISURE
This company has demonstrated superior customer service, quality facilities, openness to the public, competitively priced, availability, uniqueness, is family-friendly, and
amenities to choose from to distinguish itself as an industry leader for others to follow. Company or organization promotes Carlsbad to visitors and tourists.
• INFORMATION AND COMMUNICATIONS TECHNOLOGY
This company has demonstrated the use of information and communication technologies such as: software, hardware, or a combination of both to transmit signs, signals, writing, images, voice, video, or data through media (e.g., Internet, radio, television).
• LIFE SCIENCES
This award will be given to a company that has demonstrated innovative and positive contributions
related to biology, biotechnology, genomics, neuroscience, pharmacology or similar industries. This company must also have recently made significant and positive contributions related to promoting the study of life sciences or other scientific achievements, which improve the quality and standards of life. And, because I like to include words meant for reflection in most of my columns, I leave you with a quote: “The sea does not reward those who are too anxious, too greedy, or too impatient. One should lie empty, open, choiceless as a beach - waiting for a gift from the sea.” (Anne Morrow Lindbergh)
4 | WWW.CARLSBAD.ORG
LEGOLAND announces what’s new for 2015 LEGOLAND California The addition to the LEGO “Obviously, the addition to the Resort has announced that Star Wars Miniland, which will LEGO Star Wars Miniland area 2015 will see a new addition to open March 5, will be 6 feet — which is very popular for us its popular LEGO Star Wars Mini- long and will features iconic film — is a sure-fire hit,” said General land with the arrival of an area scenes made of LEGO bricks that Manager Peter Ronchetti. “But that will recreate scenes from the were filmed inside the Galactic the Friends area is the first time Creating Competitive Empire’s space station. we’ve done an area specifically iconic sci-fi movie’s Death Star as Companies wellOne as an Leader all new area Atdedicated A Time This includes the famous targeted for little girls between to the LEGO Friends product, trench run scene where Luke Sky- the ages of 2-12 and clustered w Executive Coaching – Leadership Development which will mark the first time walker maneuvered his X-wing around the ages of 4-9.” the wpopular theme fighter through the combat zone Meanwhile, Ronchetti also Talent Carlsbad Management andpark Development has developed attractions that and trench to blow-up the sta- announced that LEGOLAND w Strategic Human Resource Leadership are geared toward little girls. tion and its planet destroying California Resort continues to w Facilitation andwhich Instruction Heartlake City, is the super laser. set benchmarks. LEGO models of Stormtroophometown of the popular line “This is our tenth straight of “LEGO Greg B.Friends” Goates,toy MAline that ers, a Rebel X-wing fighter pilot year of continuous attendance focuses on the lives and per- and an Imperial Star Ship pilot growth and much of this can President sonalities of five girls, will open will be on display. be attributed to providing our thisPhone: summer. The new area will760.753.9380 Guests can also use their guests with a fun, family environ760.519.9360 w Fax: haveEmail: a sing-along tour bus, LEGO imaginations to construct their ment to enjoy unique interactive greg@goatesconsulting.com w Web: www.goatesconsulting.com horse stables, building tables and own LEGO spaceships at build- experiences and create family Peter Ronchetti, general manager of LEGOLAND California Resort, suring stations. a carousel. memories,” said Ronchetti. rounded by cast members dressed as characters from the LEGO Friends toy line, which will come to life at the resort this summer.
Justice may be blind, but should you be? Get the information you need to make wise HR decisions.
StorrowLaw Louis A Storrow, Esq. • Storrow Law, APC (760) 929-9141 • Lstorrow@hrlawyer.com
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Callaway Golf CFO to retire Callaway Golf Company has announced that Bradley J. Holiday, senior executive vice president and Chief Financial Officer plans to retire this year and the company will conduct a search for his successor. Holiday, who has served as CFO for the company since August 2000 will continue in the position until his replacement has been identified and a smooth transition has been effected. “We are very grateful for Brad’s many years of dedication and service; his contributions to the company are too numerous to count,” commented Chip Brewer, President and
Chief Executive Officer. “Over the last 14 years, Brad has been a constant that helped drive Callaway forward. He will be missed, but I am grateful for the time he worked with me and the current team and I appreciate him communicating his retirement plans in a manner that allows us to identify his successor in an orderly manner. All of this is 100 percent consistent with the high integrity, character and professionalism that he has always demonstrated.” Changes in foreign currency rates forced the company to increase its 2014 earnings guidance, though it still expected an increase in net sales of approximately 6 percent in 2014 compared to 2013.
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CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 5
It’s a good time to review employee handbooks
VILLAGE BEAT
ASHLEY WESTMAN Project Manager URBAN PLACE CONSULTING GROUP
New year, new reasons to visit Carlsbad Village The last year was an exciting one in Carlsbad Village, as new businesses, events and developments made it a brighter place to be. This next year will prove to be just as exciting, with the completion of more curb cafes, new restaurants and retail shops. Business is booming in the Village, with a variety of newcomers attracting residents’ attention. Hot spots to check out in 2015 include Vigilucci’s new gourmet market. Also riding the wave of new development are Barrel Republic craft beer bar and Perfect Pairings, a farm-to-table eatery. Retail shops have also made their mark in the community. Newcomer Lollies and Jollies toy and candy store recently opened. Accompanying it are places like Lillie’s Closet, a children’s clothing store and resale shop. In the New Year, resolve to spend quality time with friends and family exploring the Village. Visit www.carlsbad-village.com or the Carlsbad Village Facebook page for updates, events and new happenings.
Most companies have an employee handbook, but do you know what’s in yours? Better yet, when was it last reviewed for legal compliance? Many small companies have a handbook that was based on (copied from?) another employer’s from years ago. While it may have been good at the time, by now it has probably been edited and patched like a quilt, and some of those policies may be downright dangerous. One example is the old “use it or lose it” vacation policy which has been invalid in California for many years. Another is that old prohibition against “employees discussing their salaries” – a no-no. Even your non-discrimination policy may be out of date, and may not protect you from administrative fines or lawsuits. While new labor laws are created nearly every year, small companies routinely neglect to check their handbooks to match those changes. This year we have the
STAY INFORMED
W
hile new labor laws are created nearly every year, small companies routinely neglect to check their handbooks to match those changes.
LOUIS A. STORROW, ESQ Attorney STORROW LAW, APC
added prospect of the Healthy Workplaces Healthy Families Act of 2014, which mandates paid sick leave after July 1st. Even if you already have a sick leave policy, the new rules have probably made it obsolete. Does your policy include part-time employees? Do you allow some sick time to carry over year to year? Do you pay for time off for certain crime victims? Some employers have rules allowing time off to care for family members under the “Kin Care” law. Those rules may now conflict with the new mandatory sick leave
law. Are you set up to track sick leave accrual and use? Do you require a doctor’s note for time off? All of these issues are danger zones under the new law. If you fire an employee for abusing sick leave, you could be accused of retaliation and heavily fined, or the employee might sue for wrongful termination, exposing your company to punitive damages. Employers and their managers need to know what the new rules are and how to avoid violating them. Other danger zones in employee handbooks include Internet use policies. Do you prohibit employees from damaging the company’s reputation on Facebook? Do you tell them not to complain about the company in front of customers? These may seem like the natural rights of an employer, but the National Labor Relations Board (which no longer focuses only on union shops) has been cracking down on written policies that it sees as having a “chilling effect”
on the employees’ right to discuss complaints with fellow employees – even on the web. Finally, do you have an arbitration provision that employees sign? Many employers have chosen not to use arbitration for fear the arbitrator will make a mistake and there’ll be no right to appeal. But a properly written arbitration provision can include limited appeal rights, and there may be good reason to use arbitration. Recent federal and state cases have allowed employers to enforce a ban on class-action lawsuits, which can be very expensive to defend even when very little harm has been done. Employers should consider using arbitration clauses to limit the risk of a catastrophic lawsuit. And when you look for updated handbooks and policies, make sure they’re written for California use. I don’t have to remind you that California labor law is … just different. Storrow can be reached at lstorrow@hrlawyer.com.
MANDATORY CHANGE TO EMPLOYMENT NOTICES POSTER
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KNOW THE NEW LAWS
Friday, January 16, 2015 Employment Law Seminar - What do I need to do to prepare? Many new laws are coming in 2015:
Make sure your business is in compliance. Even if you have only one employee, you can be fined $17,000 for not posting required notices. Our poster includes all 16 notices in one convenient poster. Order yours today!
$30 - Chamber members • $50 - Prospective members
• Should you have an arbitration agreement with employees? What should it say? • What are the dangers in regulating employee use of social media? • What are the new rules for Anti-Bullying training? • Why is the use of Cell Phones the newest area for employee class actions? • How to prepare for Mandatory Sick Leave beginning July 1. STORROW
Join the Carlsbad Chamber of Commerce and Lou Storrow of Storrow Law, APC for an informative session that prepare you for the coming year.
8 – 10 a.m.
Carlsbad Chamber of Commerce Chamber Member $30 Prospective Member $60
5934 Priestly Dr. Carlsbad, CA 92008
Phone 760.931.8400 | Fax 760.931.8153 | www.carlsbad.org
Register today!
Call the Carlsbad Chamber at (760) 931-8400 or visit www.carlsbad.org
6 | WWW.CARLSBAD.ORG
Carlsbad’s economy showed gains in 2014 Last year was a good one for Carlsbad’s economy, as key industries added employees, retail sales grew and real estate development gained momentum. Carlsbad’s core industries, which are composed of life sciences, information and communications technology, action sports manufacturing, and clean technology, experienced growth during 2014, with life sciences leading the way. This Carlsbad-based high tech cluster added dozens of companies last year, rising to 180 from 131, for a 37 percent expansion. Life sciences firms also added more than 400 new employees, a growth of 5.9 percent. Two other high tech clusters — information and communications technology, and clean technology — saw small decreases in the number of firms, but significant increases in employment. Information and communications technology dropped to 249 firms from 254, but added 355 employees, a growth of 3.9 percent. Clean technology saw a similar decrease in the number of firms, dropping
CITY NEWS
CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD
to 85 from 90, but a similar expansion in employees, adding 387 workers, for a nearly 8 percent increase. Only the action sports manufacturing cluster contracted, losing two firms for a drop of 4 percent, and 200 employees, or 7 percent, but we see promising numbers in 2015 in this cluster. On the retail front, sales tax revenues were on the upswing, with gains in new auto sales, restaurant sales and consumer building materials. Year-end data were not available, but sales tax revenue showed an increase of 3 percent during the first four months of the new fiscal year, compared with the same period in 2013. Carlsbad continues to be a popular tourist destination,
ViaSat Inc. was one of the Carlsbad companies that helped the city see significant increases in the information and communications technology industry cluster. as indicated by the ongoing increase in transient occupancy tax revenue. For the first four months of the fiscal year, hotel room tax revenue was up 11 percent over the previous year, and on average the hotel room occupancy rate was at 67 percent, 4 percentage points higher than the prior year’s average. Developers continue to show faith in Carlsbad’s future, with more than $2.7 billion in private development projects either under construction or in the planning stage.
Significant commercial projects include the $300 million Westfield Carlsbad renovation, the first phase of which is nearing completion as this is being written. This remodel includes a new 24 Hour Fitness Super Sport, which opened in October, and a new Regal Carlsbad 12 movie theater, which opened last month. The mall will have 1.1 million square feet of leasable space and a new open air, beach themed footprint when the renovation is completed in autumn of 2016.
Another large project is the $75 million La Costa Towne Square shopping center, which is partially open now and scheduled to be completely open this spring at Rancho Santa Fe Road and La Costa Avenue. This 83-acre mixed-use center will offer 267,400 square feet of retail space, featuring a Vons Lifestyle store. The largest project under construction is the Carlsbad Desalination Project, which is hard to avoid if you work along Faraday Avenue. This $1 billion project
includes the desalination plant at the foot of Cannon Road, and 10 miles of pipe that will convey the water to the San Diego County Water Authority aqueduct in San Marcos. The desalination plant will convert 50 million gallons of seawater into drinking water daily when it comes on line later this year, making it the largest desalination plant in the Western Hemisphere. Lastly, many of the industrial buildings that came on line just as the recession hit have been filling up with tenants. Cushman & Wakefield noted in a recent report that the overall vacancy rate for industrial space in Carlsbad was 11 percent, down drastically from the worst of the recession. Available warehouse space is scarce and hard to come by in Carlsbad, as vacancy is down to 2.0 percent. Lease rates, meanwhile, have risen by 10–15 percent as the supply of vacant industrial space has decreased, another sign that the economy is on the upswing. The year 2015 looks promising as many indicators continue to point in the right direction — economic vitality.
Excellent schools are everyone’s business From our humble beginnings in 1872 when the Kelly, Feeler and Adams families built a one-room dirt floor schoolhouse called the Hope School, education in Carlsbad has been everyone’s business. From an agricultural center and seaside resort, Carlsbad has become a trend-setting, dynamic business center. Its citizens are savvy and well-educated. They appreciate the natural beauty of the beaches and lagoons, and the laid-back lifestyle of the region. And they value Carlsbad’s tradition of excellent education for its children. Good schools add value to a community. Local realtors report that their clients are drawn to Carlsbad for its first-rate schools, and that this attraction leads to higher real estate values. Potential employees want to resettle here, long-time residents want to stay here, and young people raised in
CARLSBAD SCHOOL NEWS
SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT
Carlsbad want to return, upon completion of their education, career-ready, to settle down and raise a family of their own. These former CUSD students want their children to have the same high-quality education that they enjoyed. Carlsbad students are taught by educators who are leading scholars and experts in their field. And it is the tradition of the broader Carlsbad community — parents, businesses, and community members — to be supportive of education, proud of its schools, and involved in their activities. Carlsbad Unified School
District is proud to be a part of this city’s tradition. As part of our commitment to the Carlsbad community we want to share some benchmarks of our students’ successes with our stakeholders:
GRADUATION RATES
National graduation rate is around 80 percent. Carlsbad Unified’s is 94.9 percent, up 2.3 percent over last year.
CLOSING THE ACHIEVEMENT GAP
Social/economically disadvantaged students’ graduation rate has improved by 4.4 percent from 2012 to 2013 to an impressive 87 percent.
DROP OUT RATE
CUSD’s rate is down by .2 percent to 3.2 percent in 2013.
A-G COMPLETION RATES
A key indicator of college readiness, the rate of completion of the A-G courses, required for admission into
Superintendent Suzette Lovely (center in white) with members of the Superintendent Student Advisory Council from Carlsbad and Sage Creek high schools. UC or CSU, is up from 65 percent in 2013 to 69 percent in 2014.
AP EXAMS
More students are taking these more rigorous courses,
yet CUSD has maintained high pass rates — 85 percent of Carlsbad students pass their AP exams, compared to 64 percent of all California students, 61 percent of students internationally.
CarlsbadLifeInAction.com Imagine your career aspirations and dreams playing out 365 days a year in a perfect-weather environment built for outdoor experiences, scenic beauty and a strong sense of community with neighbors and colleagues. A place where the relaxed Southern California lifestyle seamlessly blends with a corporate community that is changing the world. Carlsbad is where important scientific innovations are made in the day, and craft beer discoveries are made at night. We all seek a great career where we can change the world and live in a place that is constantly inspiring.
Why not have both?
Welcome to Carlsbad, CA . and a Life in Action™
HONORS, AP AND COMMUNITY COLLEGE CLASSES
Last year 51.3 percent of CUSD’s high school students were enrolled in these rigorous courses, up 6 percent over 2012-13. Concurrent enrollment of CUSD students at MiraCosta College has surged from 31 students in the fall of 2013 to 132 students this semester.
AVID PARTICIPATION
Preparing under-represented students for success in college and career, and supported by the local Rotary, 156 students participated in the AVID program in 2013-14, a 16.4 percent increase over 2012-13.
DISTRICT API SCORE
At 876, CUSD’s API score is 3rd highest among K-12 Unified School Districts in San Diego County.
NATIONAL RANKING
Carlsbad High School was ranked in the top 5 percent of America’s public high schools according to the US News and World Report, 2014.
CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 7
Issa named chair of patent subcommittee U.S. Rep. Darrell Issa (R-CA) was named Chairman of the House Intellectual Property Subcommittee by House Judiciary Committee Chairman Bob Goodlatte (R-VA). “I am thrilled and honored to have the opportunity to work ... on a subject matter where I have great passion: patents, the Internet, and our nation’s framework for encouraging innovation,” Issa said in a statement. The local congressman said his priorities include advancing a strong bipartisan bill to address abusive patent practices by ‘patent trolls’ and continuing needed oversight of the Patent & Trademark Office to ensure it is best prepared to address challenges for the 21st century. “I’m looking forward to starting the new year and working on the laws that allowed me to have success in my business before I came to Congress and sparked my interest in public policy and service,” he said. Before coming to Congress in 2001, Rep. Issa served as CEO of California-based Directed Electronics, a company he founded and built in the mid-1990s to become the nation’s largest
5 retirement tips for small-business owners
ISSA
manufacturer of vehicle anti-theft devices, including the highly-successful Viper system. In 1994, Issa was named Entrepreneur of the Year by Inc. Magazine, Ernst & Young and The San Diego Union Tribune. During his leadership of Directed Electronics, Issa served as chairman of the Consumer Electronics Association, an organization of 2000 companies within the consumer technology industry that hosts the annual Consumer Electronics Show in Las Vegas. In addition to the Judiciary Committee, Rep. Issa also announced that next Congress he will return to his previous assignment on the House Foreign Affairs Committee as his term as House Oversight and Government Reform Committee Chairman concludes.
As a small-business owner, you’ve worked hard to create a successful enterprise. While it can feel challenging to set aside money for retirement while running a successful business, when you reach the golden retirement age, you’ll be glad you did. Consider the following five retirement planning activities for small business owners.
1. INVEST OUTSIDE OF YOUR BUSINESS
Your business is your livelihood today, but there’s no guarantee it will continue to generate income into your retirement. Like other investors, small business owners should consider diversification. For them, it’s also critical to invest outside their business to grow retirement savings. Ideally, your net worth will be spread over a variety of investments that are in line with your time horizon and risk tolerance instead of solely coming from your business assets.
2. SAVE WITH A TAX-ADVANTAGED RETIREMENT PLAN
Small-business owners can choose from several different retirement plans according to their needs. The 401(k) is the most common option for small businesses and features important plan design options such as penalty-free withdrawals in the event of an emergency and higher contribution limits compared to other retirement plans. There’s also
MONEY MATTERS
RODRIGO M. OLIVA Financial Advisor
AMERIPRISE FINANCIAL SERVICES, INC.
a 401(k) that’s especially designed for the sole proprietor. Most 401(k) plans allow catch-up contributions, an especially important feature for entrepreneurs who are late to the retirement savings scene. One of the downsides of the 401(k) can be the paperwork. If you prefer less IRS reporting and will accept fewer options, look into a Simplified Employee Pension (SEP) or Savings Incentive Match Plan for Employees (SIMPLE) to start saving for the future. There’s also the traditional IRA, where taxes are deferred until retirement and the Roth IRA, which is taxed up front, so owners can withdraw funds in retirement tax-free if they have met all the rules.
3. LEAVE YOUR NEST EGG ALONE
It’s not unusual for small business profits to fluctuate from year to year, creating inconsistencies in your annual income. If you’re serious about retirement savings, resist the temptation to dip into your retirement funds even when your business isn’t performing up to expectations. A retirement
nest egg that’s left alone can benefit from compound growth, potentially helping you reach your goal sooner.
4. CREATE AN EXIT STRATEGY
Because you’re arguably the most valuable asset in your business, it’s important to plan for the day when you’re no longer at the helm. Do you have an employee or adult child capable of stepping in to run your business? Will you be able to sell your business at an attractive price to fund your retirement? You’ll want to make plans that include assigning a successor or documenting the business value to facilitate a sale if others will be counting on your business to be there, even when you’re not.
5. WORK WITH A PROFESSIONAL
You’re an entrepreneur, so you’re accustomed to wearing many hats. Yet when it comes to retirement planning, it’s wise to consult financial professionals rather than going it alone. A financial planner can help you project what you’ll need for a comfortable retirement and help you devise strategies to reach your goals. If you plan to sell your business one day, consult a business broker for market valuation assistance. Turning to other professionals for retirement and business succession planning also will free up your time to focus on your company. Oliva can be reached at rodrigo.m.oliva@ampf.com
WEDDING GUIDE
IN BUSINESS AND IN LOVE February’s issue of the Carlsbad Business Journal will celebrate love, marriage and the Chamber members who help make weddings special THE ISSUE WILL FEATURE: Wedding Guide: Highlighting our members that provide wedding-related services. Act now to be part of a list of local venues and vendors. Love Stories: Member submitted advice and profiles from couples that work together.
Valentine’s Day Gift ideas Advertisers will receive advertorial space with their paid ad. (1/4 pg. and larger) We will distribute 8,000 copies to Chamber members, business owners and prime drop off locations throughout Carlsbad. The Carlsbad Business Journal is also available online at www. carlsbad.org.
To have your business included in the February Carlsbad Business Journal call before January 14 to reserve your space.
Reserve your space today! Call us at 760.931.8400
Beth and Brad Thorp being interviewed by a local television news crew at a Hearts for Hope 5K Run/Walk.
OUNDATION › FContinued from Page 1 MTF’s two events – the Hearts for Hope 5K Run/ Walk in February and the Pillars of Hope gala and fashion show in September – are both held in North County. The 5K takes place at Poinsettia Park in Carlsbad, where Thorp Field also honors Mitchell’s battle. In 2015, the Thorps are unveiling many changes to the 5K in an effort to increase the size of the event and enhance their ability to help San Diego families. Taking place on Saturday, Feb. 7, the 5K’s new course will bring runners outside the park, while chip-timing will offer runners a precise measurement of their time. “Our first five 5K’s have
Mitchell Thorp Foundation 6965 El Camino Real, Suite 105-433 Carlsbad, CA 92009 760-603-8853 www.mitchellthorp.org
Beth and Brad Thorp been extremely successful,” noted Brad. “But, we really wanted to provide an even better experience for the San Diego running community. The new changes will accomplish exactly that.” Families have always been a big part of the 5K with food, music, health/wellness vendors and entertainment producing the usual fun atmosphere during and after the race. MTF has also made changes to enhance the overall family experience.
“We wanted to enhance the event for our families and walkers, as well,” added Beth. “The new course will allow everyone to start at the same time, while our walkers can still enjoy the same park loop. And, of course, the children’s 1K Fun Run will bring a smile to the faces of all the kids that come out with their families.” Information about the Foundation, as well as registration forms for individuals and teams for the 5K, can be found at mitchellthorp.org
The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, call the Carlsbad Chamber at 760-931-8400.
8 | WWW.CARLSBAD.ORG
Miguel’s Cocina hosting first Sundowner of 2015 Get ready for a new year of building relationships by attending the first Sundowner of the year, which will be hosted by Miguel’s Cocina Carlsbad from 5-7 p.m. on Wednesday, Jan. 21. Miguel’s Cocina is located at 5980 Avenida Encinas alongside Interstate Highway 5 near Palomar Airport Road. Part of The Brigantine Family of Restaurants, Mike and Barbara Morton established Miguel’s (which has five San Diego County locations) in 1982. Miguel’s Cocina in Carlsbad is a great hang out near the beach for great Mexican cuisine. Come explore their updated food menu and seasonal drinks. With rich wood floors and windows that open towards the ocean, the ambiance is festive and lively. The space has an oversized bar with televisions for
JANUARY 21
sports enthusiasts too. Come visit Miguel’s Cocina in Carlsbad for Happy Hour which begins at 3:00 p.m daily. They also offer a fantastic brunch on Saturdays and Sundays and are able to accommodate large groups, whether it be at the restaurant
MEMBER DIGEST
24 HOUR FITNESS LA COSTA SUPER SPORT 3409 Via Montebello Carlsbad (888)243-5002 www.24hourfitness.com 24 Hour Fitness is a leading health club industry pioneer,dedicated to helping members change their lives and reach their individual fitness goals.
or for a Fiesta to go. This event is only open to chamber members. Attendees can register online for $10 or pay $15 cash at the door. For more information or to donate a raffle prize, contact
Kathy Steffen at ksteffen@carlsbad.org. If you are a prospective member and would like to attend, you must RSVP with the Carlsbad Chamber by calling 760-931-8400.
Learn how to build trusted rela What do successful businesses have in common? According to Best-Selling author, motivational speaker and entrepreneur Shawn Cassidy, the answer is trust — and you CASSIDY can learn all about how to build trust-based relationships if you join us for February’s First Friday Breakfast. The First Friday Breakfast is scheduled to take place 7-9 a.m. on Friday, Feb. 6 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Dr., which will be the new location for all future First Friday Breakfast’s in 2015. Cassidy’s topic is
“H2G-Building Trusted Relation ships.” The term “H2G” refers to Cassidy’s own formula for cre ating key and secret ingre dients to per sonal and team growth, fulfill ment and suc cess as detailed in his boo “From Fears to Freedom the H2G Revolution.” “The most admired and successful teams - compa nies, institutions, and orga nizations - value trust a the number one ingredien necessary to build, increas and sustain organizationa effectiveness, improve pro ductivity and performance and support an open and thriving Team culture,” say
BEACH PLUM KITCHEN
LOGICOPY
ROOSTERS M
6971 El Camino Real, Ste. 203 Carlsbad (760)931-1362 www.beachplumkitchen.com Beach Plum Kitchen serves breakfast and lunch featuring all-natural food in a contemporary setting. Our focus is using regionally sourced ingredients to make everything in-house from scratch.
2792 Gateway Rd. Carlsbad (760)438-8000 www.logicopy.com Logicopy provides Managed IT Services and Office Equipment Sales/ Rentals/Service. We are pleased to announce our new program LogiCopyCares. Visit us at www. logicopycares.com
2521 Palomar A port Rd., Ste. 10 Carlsbad (760)929-0959 www.roostersm Roosters Men’s ersMGC.com, co barbershop wit of all ages. Loca Carlsbad.
A P R O F E S S I O N A L D E V E LO PM E N T O P P O R T U N I T Y P R E S E N T E D B Y
COMMUNICATION PRINCIPLES TO ACCELERATE YOUR SUCCESS
™
provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant.
FEATURED SPEAKER:
RICK DAVIS
SPACE IS LIMITED REGISTER TODAY!
This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.
JANUARY
Miguel de Jesus Friday, January 23 (760) 438-9907 FEBRUARY
Christine Davis Wednesday, February 11 (760) 644-2121 Paula Anderson Thursday, February 26 (760) 696-3733
For more info call: (760) 931-8400 or visit www.carlsbad.org
THURSDAY, FEBRUARY 5, 2015
7:30 A.M. - 12:15 P.M.
ARBOR SCIENTIA, 1930 PALOMAR POINT WAY, STE. 103, CARLSBAD, CA 92008
ADMISSION: $149 MEMBERS, $199 PROSPECTIVE MEMBERS A COMPLIMENTARY CONTINENTAL BREAKFAST WILL BE PROVIDED
YOU WILL LEARN: • Give you new valuable insights into how to connect with all types of personalities • Change the way you think about and then execute various interactions • Expand your communication expertise
YOU WILL RECEIVE: • Your own personality profile • Video of your performance • Personal communications coaching to advance your skills • A binder with all the session materials
TO REGISTER: CALL 760-931-8400 OR VISIT WWW.CARLSBAD.ORG RSVP BY: FRIDAY, JAUARY 23, 2015
CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 9
d relationships at First Friday Breakfast
G-Building ed Relation” The term G” refers to dy’s own ula for crekey and et ingres to perand team th, fulfilland sucin his book Freedom tion.” dmired and s - compa, and orgaue trust as ingredient ld, increase anizational mprove prorformance, open and lture,” says
FEBRUARY 6 Cassidy, whose leadership model has been endorsed by leadership guru Ken Blanchard, U.S. Navy Seals, management executives at Qualcomm and other small and large companies throughout the United States. Cassidy has enjoyed a 30 year career in the real estate lending industry as a top national loan producer with a record $2 billion
in loan production. He is cofounder and president of The Lodges at Gettysburg and founder of the Leadership and Freedom Center, a 63-acre leadership conference center and specialty event destination in historic Gettysburg, Pa. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The cost is $32 for Chamber members who register before January 30. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400. There will be no January First Friday Breakfast.
JANUARY 2015
MEMBERS ON THE MOVE
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JANUARY EVENTS Solutions Real Estate announced that, Alysha Sirmon, Dorrie Stutz, Deborah Powers and Chris Hein have joined their Carlsbad office as realtors. Sirmon has established her real estate career working with institutional investors, buying, selling, and leasing throughout San Diego County. Stutz is proud of being able to deliver unique service based on her clients’ individual needs and has been a realtor since 2013. Powers is licensed as both a Realtor and a Real Estate Broker in Arizona and California respectively, and is an experienced Short Sale Negotiator and Relocation Specialist. Hein is a San Diego native and has helped hundreds of families sell and buy real estate in San Diego for more than 10 years.
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SURF AIR
YMCA (MAGDALENA ECKE FAMILY)
Palomar AirRd., Ste. 106 bad )929-0959 w.roostersmgc.com ters Men’s Grooming Center, www.RoostGC.com, combines the classic American ershop with modern hair techniques for men l ages. Located at 2521 Palomar Airport Rd., bad.
2100 Palomar Airport Rd. Carlsbad (805)895-3203 www.surfair.com Surf Air conducts daily service from McClellan-Palomar Airport with non-stop access to San Carlos, Santa Barbara, and Hawthorne. Connecting flights will also be available to Oakland, Truckee and Las Vegas.
200 Saxony Rd. Encinitas (760)942-9622 www.ecke.ymca.org The Tumble Zone is an extension of the Magdalena Ecke Family YMCA Gymnastics Center. The new YMCA Tumble Zone offers gymnastics, and tumbling programs for children ages 9 months to 10 years.
Chamber Closed Business Resource Committee Government Affairs Committee Coffee Connection Ready Carlsbad Business Alliance
13 Sustainability Committee 14 Ambassador Committee 16 Employment Law Seminar 20 Technology Advisory Committee 21 January Sundowner 28 Education Committee ChamberNet10 - 10 Tips for preparing your small business for tax season
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Google Workshop Intro
MEMBER DIGEST
OSTERS MEN’S GROOMING CENTER
New Year’s Day, Chamber Closed
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WELCOME NEW MEMBERS
OCTOBER/NOVEMBER MEMBER RENEWALS
Juice & Smoothie Bars Nekter Juice Bar
Tiffany Carter (800)385-1650 www.nekterjuicebar.com OC’s premier juice bar offering a variety of green juices, smoothies, acai bowls and cleanses for a full detox.
Marketing & Consulting GSR Communications
Accommodations
Lakehouse Hotel & Resort
Frank Iannuzzi (760)744-0120 www.lakehousehotelandresort.com The Lakehouse Hotel and Resort is a newly renovated property that reopened in June 2013 after a $12.5 million renovation. Come and escape the Everyday!
Airlines Surf Air
Jeff Potter (888)704-2582 www.surfair.com Surf Air conducts daily service from McClellanPalomar Airport with non-stop access to San Carlos, Santa Barbara, and Hawthorne. Connecting flights will also be available to Oakland, Truckee and Las Vegas.
Business Consultants & Services
MEMBER DIGEST
The Growth Coach of San Diego North County Jesse Hill (858)663-7678 www.thegrowthcoachsdnc.com The Growth Coach is the only pure business and sales coaching franchise aimed at driving success for professionals ranging from business owners to executives across a wide spectrum of industries.
Business Management & Training Consultants Park Strategy LLC
Craig Park (760)683-0336 www.parkstrategy.com A management consultancy group dedicated to realizing the full business potential of our clients through a partnership that provides the tools and solutions for success.
Clothing & Accessories Patti O’Neill Design
Patti O’Neill (619)442-2382 www.pattioneilldesign.com Patti O’Neill designs custom gemstone jewelry using rare gems and pearls, casual fabulous clothing collections, and hand batik silk scarves shown in fine boutiques.
Clothing & Accessories KNBC Graphics LLC
Biagio Cuomo (562)494-4609 www.knbcgraphics.com We offer embroidery, screen printing, direct garment printing and full graphic printing such as banners, business cards, flyers, etc.
Clothing - Women’s & Accessories Malanalove
Lupe Jacquez (626)975-6961 www.malanalove.com Malanalove Company is known for creating unique, limited edition pieces in all avenues - the car world, hot rod industry, motorcycle and 4 wheel off-road.
CPR Training
Jump Start CPR & First Aid
David Rosalee (951)970-5995 www.jumpstartcprcert.com Jump Start offers you an enjoyable class with video and hands on training to teach how to react when an emergency arises. We are mobile and can come to you!
Entertainment
Encore Event Entertainment, LLC Armando Cepeda (442)888-0014 www.encoreevententertainment.com Entertainment for special events such as corporate functions, philanthropic galas, weddings and other private celebrations.
Estate Planning
Zapf Estate Planners, APC Brandon Zapf (310)994-2988 www.yourlawyer4life.com Estate planning, asset protection, second business succession law firm with the sole objective of serving its clients for life.
Grocery Stores & Markets Vons at La Costa Town Square Carlos Illingworth (760)633-0114 www.vons.com
Financial Services
White Bookkeeping & Business Management Samantha White (760)607-7460 www.whitebusinessmanagement.com We are a turnkey bookkeeping and business management firm that provides services to retail, service, non-profit and personal based entities. We offer financial organizational systems, accounting process streamlining and macro bookkeeping.
Foods - Specialty Dream Dinners
Valerie Bass (760)436-3737 www.dreamdinners.com Come and assemble 12 meals from our 14 item menu. We do all of the shopping and chopping. You assemble and freeze for the busy nights ahead.
Hats - Retail & Wholesale Chrome Dome, LLC
Joe Murphy (619)820-1230 www.chromedomecaps.com Chrome Dome Caps are a multi-use, multienvironment sports and activity cap that provides comfort while protecting the wearer’s head from the harmful UV rays of the sun.
Health Products & Equipment LifeCORE Fitness
Nicole Fish (760)599-4555 www.lifecorefitness.com Our mission is and always will be, to make the highest quality exercise equipment that is easy to use, durable and a great value to the consumer.
Health & Wellness Take Shape for Life
Whitney Kell (760)230-2286 www.whitney.tsfl.com Work with a free certified health coach! Learn how to create discipline and balance while losing weight and creating health. Contact me today for your free 15 minute lifestyle consultation.
HVAC
Credit Card Processing
Sherlock Heating & Air Conditioning
Carrie Portugal (619)283-7200 www.advantagepaymentprocessing.com APP Inc. provides quality processing services for the small business owner at a fair price. We can process any form of electronic payment as well as support for E-Commerce transactions.
Kelley Foulk (760)295-5014 www.sherlockair.com We are a locally owned business dedicated to providing outstanding and prompt HVAC service. Our mission is to provide world-class customer service leading to long-term customer relationships.
Advantage Payment Processing
Ginger Relyea (760)717-1420 www.gsrcommunications.com Helping grow your business is what GSR does best. We specialize in results-oriented strategic marketing. Services range from market research to campaign creation and implementation.
Medical Clinics & Groups Valley Radiology Clinic
Ashley Peterson (760)494-0556 www.valleyrad.com With our years of experience and dedication, we focus on outstanding diagnostic imaging with unparrelleled patient care through personal relationships with area referring physicians and their staff.
Mortgage Lenders
National Residential Mortgage John Murphy (760)585-4856 www.natresdirect.com National Residential Mortgage provides personalized mortgage solutions with an expansive array of loan programs and competitive rates and fees for conventional, V.A. and F.H.A. financing.
Non-Profit Organizations Cystic Fibrosis Foundation
Stasha Ybarra (858)578-2945 www.cff.org/Chapters/sandiego/ Supports The Cystic Fibrosis Center and families through educational programs. Raises money to cure cystic fibrosis - a genetic disease affecting 30,000 children and adults in the U.S.
Property Management
Omni Capital Properties, Inc. Don Barney (760)521-0636 Omni Capital Properties, Inc. is a full service real estate company specializing in property management and sales of residential, multi-family and investment properties.
Real Estate
Janet Thornton, Realtor Janet Thornton (760)271-8831 www.northcoastrealestate.com Janet is honored to be serving all of North County, especially her home town of Carlsbad. Her attention to detail and commitment to each client shows through on every deal.
Real Estate Developers
Shopoff Realty Investments Brian Rupp (949)417-4082 www.shopoff.com Shopoff Realty Investments is a private real estate investment company with a proven track record of creating wealth for our investors - and a singular commitment to placing their needs above all else.
Real Estate Investments
Dovetail Investment Co., Inc. Brian Darisay (760)822-4072 www.dovetail-lenders.com
Restaurants
Beach Plum Kitchen Jennifer Gottesman (760)931-1362 www.beachplumkitchen.com Beach Plum Kitchen serves affordably priced chef quality fresh food for breakfast and lunch in a relaxed and friendly environment. We also have catering and banquet facilities available.
Toys
Pop Out Pet’s™ (Beyond Wonder) Kimber Bennett (760)696-2853 www.popoutpets.com Pop Out Pets™ are ambassadors for change, who themselves change with just a pop! These stuffed animals teach children about wildlife and how to take care of the planet.
25-30 YEARS Foursquare Properties, Inc. (29) MiraCosta College (29) Army and Navy Academy (28) Beckman Coulter (28) Boar Cross’n (28) CEA, LLP (28) Kennedy and Associates (28)
20-24 YEARS Fish House Vera Cruz (21) Hubbs-SeaWorld Research Institute/Leon Raymond Hubbard Marine Fish Hatchery (21) Spangler Realty (21) Lauber Enterprises (20)
15-19 YEARS Chereskin Architecture (19) The Flower Fields (19) Techbilt Companies (19) Bellefleur Restaurant (18) Kathy Hawley Estate Liquidation Services (18) Park Hyatt Aviara Resort, Golf Club & Spa (18) Polito Eppich Associates, LLP (18) Willes Orthodontics (18) Mohnacky Animal Hospital of Carlsbad (17) Carlsbad Friends of the Arts (16) Modern Postcard (16) ARAMCO Group (15) The Klassy Kernel (15) Lynch Interactive, Inc. (15) Tarantino Gourmet Sausage (15) The Tradition Apartment Homes (15)
10-14 YEARS Signature Hand Engraving (13) Herold & Sager, Attorneys at Law (12) Strategic Results Group (11) Carlsbad Premium Outlets (10) Diamond Environmental Services (10) R & D Pest Services, Inc. (10) Slice of Heaven Catering (10)
5-9 YEARS Holiday Inn Express & Suites Carlsbad Beach (9) Ideal Building Maintenance (9) Philips Healthcare (9) West Inn and Suites (9) Christiansen Consulting (8) The Crossings at Carlsbad (8) The Financial Team, Inc. (7) Fusion Factor Corporation (7) Homewood Suites by Hilton Carlsbad (7) Ryan Companies US, Inc. (7) Coastal Insurance Agency, Agent Steve Barker (6) Express Employment Professionals (6) JABR Marketing Solutions (6) Northwestern Mutual Financial Network (6) Davison Family Law (5) Morgan Stanley Wealth Management (Christian Nagle) (5)
1-4 YEARS The ATM Guy (4) Graybill Medical Group (4) James Designs (4) KPBS (4) MAAC Head Start (4) MacBride Appraisal (4) Menchie’s Frozen Yogurt (4) SKH (4) Total Lifestyle Concept Wellness & Image (4) TPC HR Payroll Consultants (4) UEI College (4) EcoDirect (3) Rancho del Rey Christian Church (3) Ranch House Veterinary Services (3) Walters Management (3) Workplace Services, Inc. / Kuske Interiors (3) WWM Financial (3) Berdan Holdings, LLC (2) California Fruit Wine (2) Golden Care (2) JB Marketing Group (2) Jennifer Jones Collection (2) Mashk, Inc. (2) M Bar C Construction (2) Merrill Commercial Real Estate, Inc. (2) Milton’s Fine Foods, Inc. (2) NewU Rejuvenation Center (2) Printsmith Solutions, Inc. (2) Solutions Real Estate (2) Tavarua Senior Apartments (2) Turman Commercial Painters (2) XS Studio by Oceanside Glasstile (2) Blaze Pizza (1) Burger Lounge (1) California Coast Credit Union (1) Cambridgecommerce, Inc. (1) Carlsbad Food Tours (1) Dillon & Gerardi (1) Faith Community Church (1) Fish District, Inc. (1) Hera Hub Inc., Carlsbad (1) Mantra Yoga & Juice Bar (1) Portavoce PR (1) RAM Air Engineering (1) San Diego Compassionate Caregivers, Inc. (1) Sandy Entertainment / Tap Snap (1) The Sash Group, Inc ( DBA The Sash Bag) (1) Scentsy (Naomi Chen) (1) Think.Change (1) United Pacific Electronics, Inc. (1) Videospot (1) ZCode Magazines (1)
CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 11
2014 Volunteer recognition awards The final First Friday Breakfast of 2014 gave the Carlsbad Chamber of Commerce the opportunity to pay tribute to those who contributed to the Chamber’s continued success: its volunteers. Held at the Omni La Costa Resort & Spa’s Poinsettia Room, the First Friday Breakfast had a holiday-tinged feel to it. Each Chamber committee presented a Committee
FROM THE CHAIRMAN
JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE
Member of the Year Award. The Chamber also presented
awards to the committee of the year, the chairperson of the year and meritorious service. “The Chamber is where it is today because of the hard work and dedication of those who give of themselves — not for self interest — but selflessly, because they want to help the Carlsbad Chamber of Commerce forge the future, and maintain Carlsbad’s
business community the thriving engine that it has been for decades to come,” said Ted Owen, president and CEO of the Chamber. I had the honor of presenting the awards and I would like to thank all of these volunteers for what they do for the Chamber. The Chamber presented the following Awards:
COMMITTEE OF THE YEAR
COMMITTEE CHAIRPERSON OF THE YEAR
Ready Carlsbad Business Alliance
Paula Anderson, left, was named the Committee Chairperson of the Year. She is pictured with Chamber Vice President of Corporate and Member Relations Bev Jorgensen
The Ready Carlsbad Business Alliance was named the 2014 Committee of the Year.
COMMITTEE MEMBER OF THE YEAR AWARDS AMBASSADOR COMMITTEE
Winner Carolyn Reinmiller, left, with Committee Chairwoman Paula Anderson.
BUSINESS RESOURCE COMMITTEE
Winner Michael Glenn, right, with committee Chairman Rich Clark.
THE GO-GIVER AWARD
Tom Bwarie received the Go-Giver Award. He is pictured, second from left, with, Fernando Beltran-Lupi, Chamber board Chairman John Osborne and Lupe Hairston. Hairston and Beltran-Lupi are past recipients of the award.
EDUCATION COMMITTEE
Winner Lisa Rodman, right, with committee Chairwoman Leighangela Brady.
READY CARLSBAD BUSINESS ALLIANCE
Winner David Harrison with committee Chairwoman Deb Beddoe.
GOVERNMENT AFFAIRS COMMITTEE, ROOKIE OF THE YEAR, SUSTAINABILITY COMMITTEE
Warren Ruis was named the Committee Member of the Year of the Government Affairs and the Sustainability committees. He was also named the Chamber’s Rookie of the Year. He’s pictured with Bev Jorgensen.
TECHNOLOGY ADVISORY COMMITTEE
Winner Dan Tweddell, right, with committee Chairman Josh Mazur.
MERITORIOUS SERVICE AWARDS
Don Sando, Carmen Rene and Deb Beddoe received Meritorious Service Awards.
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In-home care or assisted living?
SENIOR LIVING
GlenBrook adds skilled nursing unit GlenBrook Health Center, a Medicare 5 Star community, has announced the addition of a 24-bed Medicare-Certified unit focusing primarily on rehabilitative care opening this month. This addition will raise the center’s number of skilled beds to 94. The new unit will specialize in the three disciplines of rehabilitation: physical, occupational, and speech therapies, in addition to quality skilled nursing care. Each patient room will be filled with warm, natural light. Semiprivate rooms will offer state-ofthe art ceiling tubes letting in diffused light and will have the restroom in between the residents, providing the effect of a private room. Large private rooms will have the shower included in the restroom. An Activity Department will have an additional space conveniently located in this unit in order to offer patients a myriad of activities throughout the day. Creative crafts such as ceramics, a variety of engaging musical events, thought-provoking discussions and daily exercise are but a few of the expansive program that will be offered. Weekly events will be scheduled to meet the spiritual needs of patients, catering to all aspects of their daily lives. Short-term patients needing skilled nursing care and rehabilitation following an acute illness or surgery are currently managed by a professional staff 24 hours a day/7 days a week. They may require wound care, feeding
A rendering shows GlenBrook Health Center’s new 24-bed MedicareCertified unit that will focus on rehabilitative care. It will open this month. tube, IV fluid or anti-biotic management or other specific treatment, and medications ordered by the physician. Occupational, physical and speech therapies enable the patient to better achieve positive results and are under the direction of a physician. Speech therapy encompasses not only speech training but swallowing issues and cognition deficits. The goal is to return patients to their prior level and give them the tools to achieve those goals. These patients are usually “short term” so discharge planning starts upon admission to ensure that all is in place once discharge is at hand, and a Social Services/ Discharge Planner can make the proper home arrangements for care and equipment. Long term custodial care in GlenBrook provides the patient with assistance in the normal activities of daily living (ADL’s). These ADL’s include personal hygiene, dressing, ambulation, transferring (moving from bed to chair or chair to commode), feeding and toileting.
Medications and treatments are given by the nursing staff as ordered by the patient’s physician. GlenBrook Health Center works very closely with the families of its patients and physician to provide a quality-filled environment and life. In order to offer a full spectrum of care, GlenBrook works with a variety of hospices to offer routine hospice care in the skilled nursing unit when end-of-life issues arise. Quality of life while ensuring comfort is GlenBrook’s primary goal. Hospice staff works in conjunction with the nursing staff to provide the ultimate comfort and palliative care in a quality setting. Any patient who is scheduled for surgery or a hospitalization resulting in the need for skilled nursing care should contact GlenBrook Health Center for pre-admission and get on the list for admittance. GlenBrook currently accepts Medicare and HMOs through Scripps Clinic and Scripps Coastal. A variety of PPOs are accepted as well. Contact GlenBrook Health Center at 760-704-6804 or online at www. visitglenbrook.com.
As a provider of in-home elder care, it is our responsibility to help you understand what in-home elder care is, its pros and cons, and how in-home elder care compares to assisted living facilities when it comes time for you to choose the right senior care services for you or someone you love. With senior in-home care, your elderly loved one can remain in the place where he or she is most comfortable, and where everything is familiar. For the elderly, especially those who have dementia, remaining in their own familiar surroundings and receiving in-home care, benefits their health, their outlook and their general well-being. Removing an elderly loved one who has dementia from his or her home to an assisted living facility can take years off his or her life. With in-home elder care, seniors benefit from the safe, healthy environment of their own home. Unlike in assisted living facilities, rapid spread of disease is not a concern in an individual’s home. Seniors, particularly those who suffer from certain chronic conditions, are more prone to catching diseases and the consequences can be serious. Keeping homes clean and comfortable for disease prevention and to promote feelings of comfort and security is important. Our in-home senior care professionals customize activities for every one of our clients. We listen to your recommendations about what your loved one likes and wants to do and we tailor our time with them to promote health and enjoyment. Our caregivers care for the individual, in his or her own space, finding ways to make sure that they are comfortable, happy and supported. One-on-one care is an important part of senior in-home care services.
SENIOR LIVING
PORSHA VOGT OWNER GOLDEN CARE
This kind of personal care sets inhome care apart from assisted living facilities. Personalized attention like this is unique to in-home elder care; assisted living facilities simply cannot provide services designed with that kind of personal attention for every senior in their care. Our in-home caregivers make sure that clients have the opportunity to get outside and enjoy the world as much as they are able. We also are able to bring our elder care clients to doctors’ appointments and to run errands as needed. While we are huge proponents of in-home care, we understand that there can be some challenges associated with in-home care. For starters, costs of in-home elder care can be high, particularly if your loved one needs a lot of care and you are looking to hire an inhome care giver for many hours per day. Senior in-home care does not offer the same kind of immediate opportunities for socialization that an assisted living facility can offer. Our caregivers bring clients to senior centers and other activities. We, together with our senior clients, need to make an effort to take advantage of opportunities to socialize because, with in-home care, those opportunities are not built right into their days. Vogt can be reached at porsha@getgoldencare.com
24 new state-of-the-art Medicare-certified skilled nursing beds opening in January • • • • • •
Rehabilitation and Respite Stay Personalized Assisted Living Secured Alzheimer’s Care State-of-the-art Skilled Nursing Center IV Antibiotics and Fluids Five Star Medicare Approved An outstanding staff combined with a beautiful environment providing customized services and care. For more information or a tour please call:
(800) 682-6107 1950 Calle Barcelona Carlsbad, CA 92009 www.visitglenbrook.com admissions@visitglenbrook.com
CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 13
Quality of life at every stage For 37 years, The Elizabeth Hospice has touched the lives of more than 90,000 individuals living with illness, grief and loss. As the County’s leading hospice and palliative care provider, serving communities within San Diego and Inland Empire, the organization offers comprehensive services for all ages, as well as a myriad of counseling programs and services to the community-atlarge through its Center for Compassionate Care. What is Hospice Care? Considered to be the model for quality, health care at the end of life, hospice care involves a team-oriented approach to expert medical care, pain and symptom management, and emotional and spiritual support, tailored to an individual’s health care needs and wishes. Support and guidance is also provided to a patient’s family members. When should I ask about Hospice? The medical experts at The Elizabeth Hospice suggest asking your physician or a trusted healthcare provider about hospice and palliative care, if you or someone you know – adult or child - is living with a serious illness and experiencing: • Changing goals of care • Change in health prognosis • Decline in medical condition • The need for more information about health care options • The decision that comfort care and quality of life matter most
Finding the “Best” Care for You The Elizabeth Hospice can assist in determining the best care for you and your loved
When a parent grows frail, roles shift often awkwardly, and both parent and child can become bewildered and unsure about how to behave, when to intervene, and ask the common question of, “have I become the parent?” The answer is a very definite no. For an aged adult, it is dehumanizing to be treated or spoken to as a child, to be nagged, scolded, or bossed around, even if it’s subtly done. Your parent may have reverted to some childish ways, but that does not make them your child. Reversing the roles will only lead to dead ends and frustration. Not only is it best to avoid
SENIOR LIVING
SHERRY COURTNEY LAWRENCE CEO RELIANT IN-HOME CARE
parenting your parent, but you should go a step further and make a point of reinforcing any independence that remains. Rather than cleaning your parents room, making lunch, or getting them dressed, find ways for them to participate if even in the smallest of ways. When it comes to assisting with
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finances and legal affairs, try to keep them at the helm as much as possible. Let them do simple things, even if it’s just writing the date or signing their name on a check, while you do the rest. Remember that more than anything else, independence boosts the soul. Your parent may welcome your help, but when people are constantly catered to, decisions made for them and treated as helpless, they also give up their self-esteem, spirit, and drive to go on. Aging is difficult work. Help your seniors to help themselves, whenever possible. Courtney-Lawrence can be reached at info@reliantseniorcare.com
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I believe in keeping the heart and compassion at the forefront of all we do.” Jan Jones, RN, BSN, FAAMA President and CEO The Elizabeth Hospice
How Can We Serve You Today? Caring for adults and children in communities throughout San Diego and Inland Empire (800) 797-2050 www.elizabethhospice.org The Elizabeth Hospice is a California licensed and Medicare-certified hospice, and a 501(c)(3) nonprofit organization.
SENIOR LIVING
Who Pays for Hospice Care? Most insurance providers, including Medicare and Medi-Cal, offer a hospice benefit that covers the standard costs of hospice care. And thanks to the generosity of our community, The Elizabeth Hospice is proud to provide comprehensive services to those in need, regardless of their ability to pay, through The Elizabeth Hospice Care Fund that is generated by donations.
ones. In addition to hospice care, the organization’s Center for Compassionate Care provides a myriad of programs including counseling services and support groups to the community-at-large, to help individuals of all ages living with illness, grief and loss. And for those living with a chronic or serious illness, the Palliative Care Program provides specialized medical care that focuses on providing patients with relief from the symptoms, pain, and stress of a serious illness - whatever the diagnosis. The goal is to improve quality of life for both the patient and the family. “Our goal is the help individuals and their loved ones make the most of each moment of life,” said Jan Jones, President and CEO of The Elizabeth Hospice. “Since 1978, we have been honored to be a trusted healthcare resource in our community and our commitment to providing exceptional programs and services for those impacted by illness, grief and loss is stronger than ever.” Ms. Jones notes that The Elizabeth Hospice is here as a community resource assistance. The public is invited to call 1-800-797-2050 or visit online at www.elizabethhospice.org for more information.
Don’t treat your aging parents like children
14 | WWW.CARLSBAD.ORG
County’s industrial vacancy rate continues quarterly drop An industrial report released by Cassidy Turley says that industrial vacancies have dropped to levels not seen since 2001. According to the report, San Diego County generated 386,000 square feet of positive net absorption across all product types in the third quarter of 2014, bringing year-to-date activity to 1.2 million square feet, more than half of which occurred in North County submarkets. San Diego County generated 386,000 square feet of positive net absorption across all product types in the third quarter of 2014, bringing year-to-date activity to 1.2 million square feet — and Carlsbad is one of the cities that is helping North County lead the market. This according to an industrial report released by Cassidy Turley late in the fall. “This is the 13th consecutive quarter of positive activity during which tenants have absorbed 7.2 million square feet,” said Bryce Aberg, managing director with Cassidy Turley in San Diego. “The San Diego industrial market has been in growth mode since the beginning of 2013,
N
orth San Diego County, particularly submarkets like Carlsbad and Oceanside, have large blocks of available space in existing buildings that are well positioned to meet growing tenant demand. — Todd Davis, senior vice president with Cassidy Turley.
following a three-year recovery period after 4.2 million square feet was returned to the market in 2009, the worst year of the recession.” North County leads the
market with 627,000 square feet absorbed year-to-date. “North San Diego County, particularly submarkets like Carlsbad and Oceanside, have large blocks of available
space in existing buildings that are well positioned to meet growing tenant demand,” said Todd Davis, senior vice president with Cassidy Turley. “This has
fueled a wave of investment activity, as investors seek to position themselves in areas that have little new inventory on the immediate horizon.” Cassidy Turley reports that total countywide vacancy for all product types, including sublease space, has declined for 13 consecutive quarters to 7.1 percent, finally below the pre-recession level of 7.2 percent recorded more than eight years ago in the second quarter of 2006. Current vacancy is 160 basis points (bps) lower than the vacancy rate of 8.7 percent a year ago, and 560 bps lower than the peak rate of 12.7 percent recorded five years ago in fourth quarter of 2009. “The last time countywide vacancy below 7.1 percent was 13 years ago, in the fourth quarter of 2001,” said Aberg. Over the past four years, the countywide monthly asking rent for all product types has only increased from $0.78 to $.80 per month, per square foot triple net (NNN). However, the local industrial market is seeing strong increases in the lease rates for modern industrial facilities with lowfinish space. These asking
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CBRE Inc. announced that San Diego-based Cruzan, a commercial real estate development, re-development and investment firm, sold Pacific View Plaza, located at 5973 Avenida Encinas in Carlsbad, for $13 million. The three-story, 51,825-squarefoot office building was 96.7 percent leased at the time of sale. Cruzan purchased Pacific View Plaza in June 2013 and completed renovations including a redesign and build-out of new lobbies, resort-style restrooms and showers, landscape upgrades, enhanced aesthetics and usage of the common areas with teak seating, and the creation of Class A speculative office space, according to a press release from CBRE.
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rates have jumped by as much as 10 percent in some cases since last year. Still, industrial rental rate growth remains strongly dependent upon the age and quality of product on the market. “That being said, with the expectation of continued healthy absorption levels and falling vacancy, we anticipate that rental rate growth will expand throughout the region’s industrial sector, as will the tightening of concessions, in the months ahead,” said Dennis Visser, managing director with Cassidy Turley. In 2015, all employment sectors combined are forecasted to grow 2.3 percent, or by 31,100 jobs, countywide, with the manufacturing and wholesale sectors forecasted to grow by 0.7 percent or 980 jobs, positively affecting demand for industrial space. “Tenants currently in the market are looking for 4.4 million square feet over the next 24 months countywide,“ said Mr. Davis. “Until new speculative construction returns, the steady absorption of existing inventory will continue to drive vacancy rates lower.”
CARLSBAD BUSINESS JOURNAL JANUARY 2015 | 15
SIGN ›Continued from Page 1 The design of the marker has been modeled after a sign that was built near the site in the 1930s. It features the City’s name on both sides in bold, white letters on a blue background with thin beige and black border accents. The Chamber will hold a
brief ceremony to dedicate the sign and light it for the first time from 5:30-6:30 p.m. on Jan. 8. The public is invited to join the Chamber and City officials to mark the historic occasion. “This sign, which will be enjoyed by current and future generations of Carlsbad residents and those who visit our city, adds a distinctive touch to the Village area,” said Ted Owen, president and CEO of
the Carlsbad Chamber of Commerce. “It’s a testament of the positive impact that businesses and the Carlsbad Chamber of Commerce have had in forging the future of the City of Carlsbad over the years.” Established in 1923, the Carlsbad Chamber of Commerce was instrumental in the city’s push for incorporation in 1952. In its early days, the Chamber took responsibility for some of the civic
duties that came under the purview of the City Council after incorporation, including tree-trimming and street repairs. The sign was spearheaded by Carlton Lund, the immediate past chairman of the Chamber’s board of directors. It was made possible by a contribution from the TaylorMade Golf Co., a long-time supporter of the Chamber and of numerous
philanthropic efforts in the region. “The Carlsbad Chamber of Commerce is in the position that it is — the second largest in San Diego County and the 10th-largest in the state, because of its passionate and dedicated members,” Owen added. “I thank TaylorMade Golf for its generous contribution and Carlton Lund for his dedication to make this sign a reality.”
The Carlsbad City Council approved the sign in June. At the time of approval, Councilman Keith Blackburn said he’s often felt jealous of communities that had similar signs. “It just sends the message that we’re proud of our community,” Blackburn said. “I really like the idea that we’re mimicking our 1930s sign — that has a lot of historical significance.”
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