Carlsbad Business Journal - February 2013 by Carlsbad Chamber of Commerce

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vol. 30, no. 2

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Biotech incubator coming to Carlsbad The City of Carlsbad has made an investment in the future, signing off on a lease for a community laboratory that will house fledgeling life science businesses. The start-up incubator and science education center would be located at the former Farmers Insurance auto claims building at 2351 Faraday Ave. The City approved a proposal to lease the building to Bio, Tech and Beyond, to manage the facility on Jan. 29. The project’s aims include the creation of new life sciences companies and making new jobs in Carlsbad; adding to the city’s life science cluster, adding to the city’s core technology base, resulting in new products and patents; and serving as a base for regional science education outreach efforts. Life Technologies and Genoptix Medical Laboratory are already Carlsbad-based, and the city hopes that the incubator will launch businesses with similar track records. “Having an incubator and community lab in Carlsbad improves the entrepreneurial environment for life sciences,” said Kathy Dodson, economic development manager for the City of Carlsbad in a statement. “Carlsbad is home to many important life sciences companies and Bio, Tech and Beyond will be a center for innovation in this industry.” Carlsbad Chamber of Commerce President and CEO Ted Owen said the incubator — which is adjacent to the Chamber’s location — is a welcome

FEBRUary 2013

Love Laugh

In Business In Love and

Work

SEE Page 13

Play BUSINESS SPOTLIGHT

Beach Terrace Inn is an intimate beachside jewel

Even with the launch of a new website, the Beach Terrace Inn, an intimate, quiet, truly ocean front hotel, located on the shore edge of Carlsbad Village, shuns most kinds of hype. “We’re not about branding, flash or super-human resort scale. We are proud to be intimate. We believe size matters and so we are deliberately small,” says Beach Terrace Inn Sales Manager Constance Ryan. But small doesn’t mean the hotel goes unnoticed. As of this writing, the 48-room, independently owned

The 48-room Beach Terrace Inn is one of the highest-rated hotels located in Carlsbad on the popular travel website TripAdvisor.com. and operated inn is the highestrated hotel in Carlsbad on prestigious TripAdvisor.com, the nation’s most visited travel site.

Exceptional location and fierce guest loyalty help it surpass much larger competitors in popularity online. It is one of the few hotels

in San Diego County to have a privileged location that includes a private beach. Established on quiet residential Ocean Street in the early 1960s, the unique hotel cascades down a low bluff overlooking the waves. Even locals and regular visitors sometimes miss its unassuming stained glass and drapery-framed entrance. “People stop in daily,” says Ryan. “It’s always the same story, they were walking by, noticed the amazing view and want to know if we are a hotel.” With such a romantic setting, the hotel celebrates February as the “Month of Love”, offering several romantic packages for couples to enjoy. From substantial bargains for advance purchase, to complete packages that include picnic

SEE BEACH TERRACE Page 8

NEW datE! • SATURDAy, mARch 23, 2013

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1923-2013

EXCEL

Hotel offers sand and sunsets with every wedding, meeting or quiet romantic escape

5934 Priestly Drive Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE INCUBATOR Page 8

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‘Green sauce’ author to spill secrets at Green Expo

Panel will discuss economic sustainability

n his book, “The Secret Green Sauce: Best Practices for Growing Green Revenues,” economist, author business coach and Entrepreneur.com columnist Bill Roth argues that businesses that “go green” are a step ahead from their competitors, and not only in a moral or feel-good way. There’s money in going green, he argues, and companies that take more sustainable approaches to the way they do business are going to have an economic advantage over those that don’t. Sustainable companies, for example, have higher stock valuations than their non-sustainable competitors. Roth, who lives in Oceanside, points out that every major corporation, from Walmart to Apple to Unilever, has a sustainability program in place, looking at ways to cut costs by greening their operations. “You can make lots of money going green,” said Roth. “Most people think you have to be green because of regulations, or because it’s a moral issue, but when you go green, you’re going to cut your costs.” What’s more, Roth says, the unsustainable practices of the 20th Century are collapsing, costing more and delivering less, which means the market for sustainable products is only getting larger. Based on financial models he has worked on, Roth says the demand for green goods and services is currently at more than $1 trillion. He expects it to explode to $10 trillion, boosted by the demands of the millennial generation and their “concerned caregivers” and “segment sustainable CEOs” looking to green up their supply chain. Roth will be talking about these issues at a special panel that will be held at the Carlsbad Chamber of Commerce’s Business is Green Expo, which will take place from 2-6:30 p.m. Thursday, March

14 at the Carlsbad by the Sea Resort & Conference Center (formerly the Windmill). Roth has been a pioneer of sustainability. He participated in the launch of the first hydrogen-fueled Prius as a proof of concept, developed solar power systems with emerging technologies and designed Real Time Pricing that has enabled consumer acceptance of conservation technologies. In his book, Roth profiles the best practices being used by businesses and entrepreneurs. The “green sauce, Roth said, came from a client in the construction business who figured out that going green helped him be more successful after a downturn. Roth says the practices he talks about can be adopted by business of all sizes. As an example, he pointed to a family-owned auto body shop in Salt Lake City that always wanted to land a contract with a large leasing company. Despite repeated attempts, they couldn’t break into corporate America. After consulting with Roth, they saw that going green was the way to go. By adopting more sustainable methods, the company was able to get Avis as a corporate client. “This works,” Roth said. “I know how it works and of companies that are making it work, and I’m looking forward to sharing this with those who attend the Business is Green Expo.”

from take placedirector l il w y it il b ecutive ustaina conomic S Douglas Kot, the ex E n o l e n a Roth’s P will also feature ing Council 4-5 p.m. It Diego Green Build of the San

Business is Green!

eXPo Thursday • March 14, 2013 • 2-6:30 p.m. Carlsbad by the sea resort & ConferenCe Center (formerly ‘The Windmill’) 850-950 Palomar Airport Road, Carlsbad

More than 35 businesses and groups showcasing their green products and services tabletoPs

$99

For More inForMaTion Carlsbad Chamber of Commerce at (760) 931-8400 or visit www.carlsbad.org

sPonsored by

To reserve your exhibit space, register online at www.carlsbad.org.

FEBRUARY 2013

WORDS OF WISDOM tED OWEN

OFFICERS Carlton Lund John Osborne Gina McBride

President & CEO CARLSBAD CHAMBER OF COMMERCE

John Lechleiter Carmen Rene

Thoughts from ‘Everyone Leads’

Michael Howes, AICP Peter MacLaggan

Vice Chair of Business & Community Development Deb Beddoe

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS David Bennett Joseph Charest Neil Crapo Mimi Gaffey Lupe Hairston John Hanley Ahmed Haque Tucker Hohenstein Dan Hulen Stephen “Hap” L’Heureux Matt Leonard Gene Manganiello Paul McCormick Trisa Mills Niels Norby Colin Ross Chris Ross Ken Ryan Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Michael Uzitas Jim Valentine Francisco Valle

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD MiraCosta College NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo John Coates Suzette Lovely Francisco Rodriguez Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Schubach Aviation has launched a donation drive in which they will give one cent for every mile that its fleet of aircraft fly from now until June 30 to an organization that raises, trains and places guide dogs with people that are visually impaired.

Kudos for sustainability, our finalists and charity I would like to start this column by giving KUDOS to the Carlsbad Chamber of Commerce for continuing it’s push toward sustainability, a topic that is near and dear to my heart. As I’m writing this, crews are currently installing eight new Solatube daylighting systems. This will help the Chamber reduce its carbon footprint by eliminating almost completely the need to turn on the lights in its two main conference rooms. This special project deserves special KUDOS to John Hanley of Solatube Global Marketing, Inc., which joined me and The Lund Team in making this possible for the Chamber. These new units are in addition to the 23 Solatube lights that the Chamber has installed since 2008. KUDOS to all of the finalists for the 2013 Annual Business Awards Dinner, which will be held on Saturday March 23 (please note the new date) at the La Costa Resort and Spa. This year the field of finalists is made up of previous awards winners, which will make the awards even more special. Turn to page 9 for a complete list of the finalists and those of you who

CARLTON LUND

Cal State San Marcos Katz & Associates Wells Fargo RAM Enterprises International Fish Window Cleaning Solatube Global Marketing, Inc. NRG West Colliers International Schubach Aviation Law Offices of Stephen M. L’Heureux Edward Jones Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy LEGOLAND California Sylvan Learning Center of Encinitas Waste Management Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. Scripps Health SDG&E Tri-City Medical Center

CHAIRMAN’S KUDOS

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

are your company’s Chamber representatives keep your eyes out for an email with a special link that will allow you to vote for your favorites to win the award. To attend the Annual Business Awards Dinner, visit www.carlsbad. org or call the Chamber at 760-9318400. I will see you there! KUDOS to the Park Hyatt Aviara Resort, Golf Club & Spa, which was one of three San Diego-based resorts that earned a Five-Diamond rating from the AAA. The local hotel was among only 17 in Southern California that received the top ranking, which the Auto Club said is only earned by .3 percent of hotels and restaurants in the United States.

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

index CITY UPDATE................................4 VILLAGE BEAT..............................5 LEGISLATIVE CORNER...................6 EXPAND YOUR KNOWLEDGE.........6 TECH TALK...................................7 MEMBER DIGEST.........................9-12 WEDDING DIRECTORY..................13-15 EDUCATION NEWS.......................16-17 REAL ESTATE UPDATE...................18 BUSINESS BUZZ...........................19 MEMBER MARKETPLACE..............19

Above, a worker prepares to install a Solatube daylight system on top of the Carlsbad Chamber of Commerce building. The Chamber is adding eight of the systems to light up its conference rooms. Inset, a unique view of one of the panels.

KUDOS to Scripps Health, which was listed as number 43 in Fortune magazine’s list of the “100 Best Companies to Work For” in the United States. Great job! KUDOS to Schubach Aviation, which is donating one cent for every mile it flies its fleet of 12 private aircraft from Jan. 1 to June 30 to benefit an organization that raises, trains and places guide dogs with people that are visually impared. The company expects to raise $5,000 for the organization. “Anyone familiar with Schubach Aviation knows that dogs are close to our hearts,” said Henry Schubach, president of Schubach Aviation, which often flies customers along with their pets. KUDOS to David Fogel, the editor-in-chief of Air2Air Magazine, who was recently honored for his contributions to the area of computational intelligence. Fogel was the recipient of the European Centre for Soft Computer’s Mamdani Prize, given annually for outstanding work in the theory or application of soft comput- fogel ing — an area of artificial intelligence that aims to design intelligent systems to process real-world problems. Fogel developed “the first selftaught chess program using coevolutionary algorithms and spatial neural networks.” Called Blondie25, the computer program was able to attain a chess rating comparable to a chess master, and defeated another program that was one of the top five in the world. His contributions to this field also include the development of computational algorithms for trading financial markets, self-learning software to assist people afflicted with tinnitus, and a system called EffectCheck¨ that assists in anticipating the likely emotions that people will feel when reading or hearing communications. Fogel traveled to Spain last November for an awards ceremony, and afterward gave a lecture titled “Getting computers to solve problems by themselves.”

The first month of a new year is gone. Boy does time fly when you are having a good time. I think celebrating the good things in life is the first step towards building a habit of seeking and achieving success. Eventually it becomes a habit. One of my favorite books is “Everyone Leads,” which is a collection of great quotes. One of the chapters is titled, “If Everyone Celebrates.” Here are a few great ideas for leaders today from this book: • Encourage each other to become the best you can be. Celebrate what you want to see more of. (Tom Peters) • Anyone can blame; it takes a specialist to praise. (Konstantin Stanislavski) • The joy of leadership is helping others to succeed. (Roger Stilson) • Create a career plan for everyone in your organization. Listen closely to their dreams, hopes, plans and ideas. Challenge them to grow and excel, and then recognize and celebrate when they do. (Ron Kendrick) • Appreciation can make a day — even change a life. (Margaret Cousins) • The great leader is not the one in the spotlight; he or she is the one leading the applause. • Bury your ego. Don’t be the star. Be the star maker. (Bud Hadfield) • Having fun is not a diversion from a successful life; it is a pathway to it. (Epictetus) • If you’re not enjoying the journey, you probably won’t enjoy the destination. (Joe Tye) • Hire people with a sense of humor. Adopt a playful attitude. Be the first to laugh. Laugh with, not at. Take your work seriously, but not yourself. (Herb Kelleher) Take a moment to absorb some of the wisdom above and see if you can’t apply a phrase or two to your management style. Remember the shortest distance between two people is a smile.

“

aving fun is not

a diversion from a successful life; it is a pathway to it. —Epictetus

“

The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer Life Technologies Corp. Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development YourOpsManager

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CITY UPDATE

Events feature music, art and movies

You know Carlsbad is a great place to work. Did you know that it’s also – a great place to play? The City of Carlsbad hosts a range of cultural, social and athletic activities, providing a wealth of opportunities for engagement and entertainment. A popular attraction is the summertime TGIF Jazz in the Parks series, staged every summer by the City of Carlsbad Cultural Arts Office. This swinging program has been a regular Friday night happening at city parks since 1986, and will return this year on June 28 and continue for nine consecutive Friday evenings through Aug. 23. Concertgoers can spread out a blanket on the lawn and enjoy a picnic while taking in the music and the sunset. Consult

The Carlsbad Triathlon will take place on July 14. It's known for attracting all levels of triathletes, from beginner to elite.

KATHY DODSON

For work or play, Carlsbad is the place CITY NEWS

Economic Development Manager City of Carlsbad

the city’s website this spring, www. carlsbadca.gov, for this year’s lineup. And if you can’t wait until summer to get your jazz fix, the city hosts “This Is Jazz!” at Carlsbad City Library on Dove Lane. This free four-part monthly lecture-and-music series with local jazz expert Dirk Sutro. The first presentation will take place at 4 p.m. on Feb. 9 and will feature 90-year-old guitarist Mundell Lowe. The series will follow with monthly presentations on March 9, April 6 and May 11. Should your musical tastes run to classical, the city also hosts “Opera Previews,” which offer an in-depth look at each production in the upcoming San Diego Opera season. This series, also free, will be hosted by musicologist Ron Shaheen on Feb. 16, March 30 and April 20. If you prefer action, the City of Carlsbad hosts the Carlsbad Triathlon every July. This triathlon is known for its universal appeal, attracting every level of triathlete, from beginner to elite. So if your firm’s got game, you can field a team to help build camaraderie. And if you don’t want to run, you can put together team of volunteers and provide a community service while increasing your firm’s visibility. This year’s Carlsbad Triathlon will take place on July 14, so there’s plenty of time to train and organize. Other active events are April’s Carlsbad 5000 and the Tri-City Medical Center Carlsbad Marathon, which

The TGIF Jazz in the Parks series is staged every summer by the City's Cultural Arts Office. This year the season starts on June 28 and continues through Aug. 23. is held in January. The City of Carlsbad Parks & Recreation Department also conducts activities that your employees can enjoy throughout the year. Leo Carrillo Ranch Historic Park hosts several, including the annual Wild West Fest. This year’s event, on May 19, will feature a salsa-making contest, so break out your favorite recipe and join the fun. And if you haven’t taken in a movie under the stars at Leo Carrillo Ranch, you have missed one of Carlsbad’s special events. Leo Carrillo, the park’s namesake, was a Hollywood actor who appeared in more than 90 films during Hollywood’s Golden Era. He is best known for his recurring role as Pancho, the loyal sidekick in “The Cisco Kid.” In September and

October every year, the park hosts a Leo Carrillo Film Festival on Friday evenings, and each kicks off with a showing of one of the “Cisco Kid” episodes from the 1950s. Admission is free, but you’ll need a reservation. Call 760-4761042 for more information. You can also catch free movies at Carlsbad City Library, where the Schulman Auditorium plays host to films the last three Wednesdays of every month at 6 p.m. The library’s Cinema Series features foreign and independent films one Saturday every other month. Coming up on March 16 at 2 p.m. is a visit from award-winning documentary filmmaker and adventurer Karin Muller, who will present her film “Along the Royal Inca Road.” If your workforce has an artistic

bent, consider ArtSplash for an organized activity. ArtSplash features detailed chalk art street drawings and booths where artists and vendors show their work. This free, citysupported family event attracts as many as 40,000 people. This year’s ArtSplash will take place on Armada Drive on Sept. 28 and 29. Carlsbad Village also has many events throughout the year, including a weekly Wednesday afternoon Farmer’s Market, an Art in the Village Fair in August, the Carlsbad Village Faire presented by the Carlsbad Chamber of Commerce in May and November, and the annual, family-friendly Halloween on Elm. So if you’re looking for a group activity to enjoy after your work day is done, Carlsbad is a great place.

CITY BRIEFS City attorney named The City of Carlsbad has selected Celia A. Brewer, an accomplished attorney with 20 years of experience in public law, as the new city attorney. “Celia’s diverse experience and collaborative style will be a great fit for Carlsbad,” said Mayor Matt BREWER Hall. “Her legal expertise coupled with strong leadership and communication skills will be invaluable as the city faces future

challenges and opportunities.” Brewer succeeded City Attorney Ron Ball, who retired Dec. 31 following 26 years of service to the City of Carlsbad. For the past two and a half years Brewer served as the interim port attorney and assistant port attorney for the San Diego Unified Port District. Before that she was the assistant general counsel for the San Diego County Water Authority. From 1999 to 2005 Brewer was the city attorney for the City of Solana Beach. Other experience includes working as senior counsel for the law firms of Procopio Cory Hargreaves & Savitch and Foley & Lardner and a partner for the law firm of Brown Diven Hessell & Brewer.

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Brewer received her J.D. degree from the University of San Diego School of Law and her Bachelor of Arts degree in urban studies and planning from the University of California, San Diego.

Citizens Academy coming in March The City of Carlsbad is now accepting applications for its spring 2013 Citizens Academy. The free, seven-week course meets weekly starting March 14 from 5 to 8 p.m., except one daytime bus tour. The academy gives residents an up close look at how the city functions, including city planning, finances, police

and fire, public works and cultural arts. Participants will have an opportunity to meet City Council members and city staff as well as get a behind-the-scenes tour of key city operations. The City of Carlsbad began offering the Citizens Academy in 2001 as a way to familiarize residents with their city government. To date, more than 1,000 residents have participated in the program. For additional information and to receive an application, please call the Citizens Academy information line at 760-434-2800 or visit the city’s website, www.carlsbadca.gov and search for “citizens academy.” Space is limited to 45. Applicants must be 15 years or older, must live in Carlsbad and may only participate once.

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Improvements on drainage complete The City of Carlsbad has completed repairs of several storm drains around the city in its ongoing drive to prevent flooding during rainstorms. Repairs have been made to drains in downtown Carlsbad Village and northwestern Carlsbad, which have some of the oldest and least efficient storm drain pipes in the city, and elsewhere. The jobs included repairing, replacing or relining old pipe. Work crews installed new storm drain pipes in the Village and in neighborhoods where pipes didn’t exist. Work crews also replaced or repaired corrugated metal pipe that had corroded in La Costa and northwest Carlsbad. The work is part of a multiyear plan that systematically addresses storm drain problems citywide. The program’s purpose is to bring old infrastructure up to today’s standards to protect property, the environment and public safety. The city has prioritized drainage systems to repair based on need, and each year the City Council appropriates funding to work down the list. And if an old section of pipe gives way unexpectedly work crews are dispatched to make immediate repairs.

FEBRUARY 2013

VILLAGE BEAT

How walkable is the Carlsbad Village? This may sound like an unusual question, something akin to the ‘60’s “what is your sign?” But it is actually a very important question for cities and their downtowns. Walk Score is a website that measures the walkability of cities, downtowns and neighborhoods. Walk Score measures the number of typical consumer destinations within walking distance of a given location; scores range from 0 (car dependent) to 100 (walker’s paradise). The City of Carlsbad has an average Walk Score of 42 (car dependent), while Carlsbad Village has a Walk Score of 80 (very walkable). A score of 80 is good for the Village, but not as good when compared to competing cities. Downtown Oceanside rates 89; downtown Encinitas 83; downtown Vista 83; and downtown Escondido rates a 94 (walker’s paradise).

Why walkability matters? According to a study conducted by CEOs For Cities, homes located in more walkable neighborhoods, those with a mix of common daily shopping and social destinations within a short distance, command a

STEVE GIBSON

What is your Walk Score?

ViLLAGE BEAT

President URBAN PLACE CONSULTING GROUP

price premium over otherwise similar homes in less walkable areas. After controlling for other factors that are known to influence housing value, the study suggested a positive correlation between walkability and housing prices. In the typical market, an additional one-point increase in a Walk Score was associated with a $700 to $3,000 increase in home values. According to Christopher Leinberger, a Brookings Institution economist, walkable urbanism commands a housing price premium: 51 percent in the Seattle region and 150 percent in the Denver region. According to Leinberger, we are in the midst of a demographic perfect storm. The convergence of approximately 76 million baby boomers (those born between 1946 and 1964) and 77 million millennials (born between 1977 and 2003) create more than 150 million Americans for whom walkability is key to where they choose to live. This convergence represents the biggest demographic event since the baby boom itself. Of the 101 million new households expected to take shape between now and 2025, fully 88 percent

The Village of Carlsbad has a Walk Score of 80 (very walkable), which is significantly better than the car dependent average score of 42 that the City of Carlsbad has as a whole. are projected to be childless. Baby boomers, the so-called empty nesters, now make up one quarter of our population. According to Leinberger, freedom for this generation means living in walkable, accessible communities with convenient transit linkages, and good public services like libraries, cultural activities and health care. Sixty four percent of college-educated millennials choose where they want to live first, and only then do they look for a job. Fully 77 percent of them plan to live in America’s urban cores.

How does the Village benefit? The Village is a real downtown with a street grid and a density of housing — it’s a place that has many of the characteristics of an urban neighborhood. Leinberger divides the American built environment into two categories: walkable urbanism and drivable suburbanism. I think there is a third category that includes Carlsbad Village: Beach Urbanism. Beach Urbanism is the key to a vibrant, vital and economically

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sustainable future for Carlsbad Village. In order to attract investment from the baby boomers and millennials, the Village must build upon its Beach Urbanism foundation. The Village must continue to improve its walkability, bikeability, and transit options. Land use decisions, transportation decisions, residential development decisions and decisions on business mix should reflect the reality that the future of the Village is in becoming a neighborhood that is Beach Urban.

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EXPANDING YOUR KNOWLEDGE

LEGISLATIVE CORNER

“

y number one priority is strengthening California’s economy and bringing jobs back to our state.

“

Six questions to ask yourself

An introduction and my priorities DISTRICT UPDATE

ROCKY CHAVEZ

My name is Rocky Chávez and it is my privilege to represent the City of Carlsbad in the California State Assembly. I started my career in public service immediately after graduating from college when I joined the United States Marine Corps. I proudly served my Country for 28 years, reaching the rank of colonel, before retiring in 2001. After retiring from the Marine Corps, I spent seven years on the Oceanside City Council, where I focused primarily on economic development, public safety and quality of life issues. In 2009 I was appointed by then-Gov. Arnold Schwarzenegger to serve as undersecretary of the California Department of Veterans Affairs, and I later served as acting secretary. Just this last November, I was elected to represent the 76th Assembly District, which includes Camp Pendleton, Carlsbad, Encinitas, Oceanside and Vista. I ran my campaign on four issues vital to California’s success – jobs and the economy, education, veteran affairs and government efficiency. My number one priority is strengthening California’s economy and bringing jobs back to our state. In his recent State of the State address, Gov. Jerry Brown declared that California is recovering from the great recession at a faster pace than the rest of the nation. However, at 9.8 percent, our unemployment rate is significantly higher than the national average. I know my constituents are worried about jobs, new taxes and how the economic situation affects their families. The second issue I want to focus on is education, something that is near and dear to me. Before being elected to the State Assembly, I spent six years as the chief education officer of The School of Business and Technology, a charter high school in the

Assemblyman 76TH Assembly DISTRICT

Oceanside Unified School District. There are few things more important than ensuring our children are equipped with the tools they need to successfully compete in today’s economy. I plan to use my position as a member of the Education Committee and vice-chairman of the Higher Education Committee to ensure this happens. My third priority is North County’s vast Veteran community. Caring for our veterans is an honor all Californians should be committed to. This legislative session, I have the privilege of serving as the vice-chairman of the Committee on Veterans Affairs. I will use this position to help create and foster programs that help our underserved women veterans, as well as focus on the new issues facing our post-9/11 veterans. Finally, I am committed to reducing the cost of doing business in California by streamlining regulations and reducing the tax burden that business owners endure. Using my position on the Budget Committee, I will work to make California’s government run more efficiently. I am both honored and humbled to serve you in the State Assembly. It is a responsibility I do not take lightly, and I look forward to years of working together.

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It’s easy to spot when your home or office needs some TLC. The carpet is threadbare. The walls are dull or dingy. Your desk is chipped and your chair squeaks. The good news is, most of what needs attention is cosmetic and easily fixed (i.e. replace the carpet, apply a coat of paint). Voila, all better! And besides, a worn carpet probably isn’t costing you business. Now, let’s look at your website. Does it need a makeover? The answer may be more difficult, because unlike your office, it might be harder to spot “wear and tear” on the digital landscape. But the answer is also more important, because unlike your office, an outof-date website can definitely lead to lost business. These days, your website is often the first (or only) impression customers will see when they encounter your business. And while your products or services may be top-notch, if the website is subpar — slow, hard to navigate, out of date — potential customers may go elsewhere. After all, the competition is just a click away. Here are some questions to determine whether your website needs a makeover. 1. When did we last redesign or (re) launch the site? If it has been more than two years since you did any major updates to your site, it could be badly behind the times. Smartphones and tablets are proliferating, and older websites may display poorly – or not at all – on modern devices. Even if the homepage displays properly, you may have pages with features that simply won’t work on iPhones, Kindle Fires or other platforms that did not exist two years ago. Technology changes rapidly. Your website must keep up. 2. Are my current products/services featured prominently? Are customers buying your latest products and services? Do they even know about them? Chances are, your website hasn’t been keeping up with your business. That new niche you’ve discovered, whether it’s a vertical market or a demographic segment, may be “invisible” to people browsing your site. If your business model has changed, your site should reflect that. 3. Is my website traffic steadily increasing? If you’ve noticed a drop-off in traffic, it could be because the content on your site has been neglected. Is the last post on your blog dated June 2011? Google and other search engines give much more authority (and thus, visibility) to websites that are updated frequently. Your site will lose search engine rankings and the resulting web visitors if you are not consistently adding content relevant to your industry and your customers. (p.s. If

BRADY CHATFIELD

Does your website need a makeover? TECHnology

CEO Higher Power SEO

you’re not tracking web visits, it’s time to start; you can’t improve what you don’t measure.) 4. Is my homepage getting a little crowded? Maybe your problem isn’t too few web updates, but too many. All that content could be screaming for attention, but when you’ve added the 12th homepage button, a call to action in every corner, and your website footer is looking more like a file cabinet, it might be time to clean house. Too much content looks “busy” and makes it harder for users to navigate to important information. Give their eyes a break and declutter that page. 5. Does my website consistently bring me new leads? You probably have a “Contact Us” form or newsletter subscription signup box on your website. Are visitors filling out those forms on a daily, weekly or monthly basis? Don’t forget, your website is a 24/7 salesperson who never sleeps and always wants to talk business. If your site is not constantly generating customer inquiries, something is very wrong. Test the forms. If they work, find out why nobody is clicking the “submit” button. 6. How does my site compare with those of my competitors? No, it’s not vanity. It’s a legitimate business concern. What if your primary competitors have dynamic, attractive websites, optimized for mobile devices and customer interaction, plus downloads for the latest Android app? Maybe you need to play catch-up. Or, maybe their websites look pretty much like yours. Either way, this is a golden opportunity for your business to look and act like the market leader. If you’ve reviewed the above questions and everything is looking good, congrats! You’ve haven’t relegated your best “salesperson” to an afterthought. But if your site is clearly behind the curve, it may be time for a makeover. Fortunately, redesigning your site won’t cause you to gag on paint fumes or inhale toxic amounts of carpet glue. And instead of just costing you money, an attractive, effective new website can drive your profits to new heights. Chatfield can be reached at brady@higherpowerseo. com.

Need expert Advice? Turn To The Carlsbad Chamber of CommerCe

Business Counseling Now Available! for more information please call (760) 931-8400.

Close enough to serve you...

...Small enough to care

2525 Pio Pico Drive, Suite 301 | Carlsbad, CA 92008-1568 | 760.431.4100 | hospicenorthcoast.org

S M AL L B U S I NE S S S U C C E S S C E NTE R

FEBRUARY 2013

TECH TALK

Why your company needs a technology audit By Todd Smith and Mike Aiello Telepacific Communications

The first quarter of the year is generally the time most small businesses have to balance two competing perspectives. First, an evaluation of the year that was. What went well? Where can improvements make the most impact? The second is, of course, a look SMITH forward. Where are we going? What are our goals for the coming year? Inherent in both of these perspectives is an evaluation of your business’s balance sheet. You may AIELLO also measure expenses incurred and the return on those investments. However, many times small business owners overlook an audit of their technology services as well as their assets. Many time business owners simply look to their hardware, determine if they can squeeze another 12 months out of that old printer or server, evaluate the cost of new equipment and then decide “I’m sure it’ll last one more year.” There is a disconnect when you fail to consider the soft costs of inefficient our outdated hardware. This is the general problem of failing to do a proper technology audit. Here is a better plan: A business owner should audit their businesses technology needs

on an annual basis. If technology makes up more than 25 percent of your operation budget, you should be doing this even more often.

Before your begin

Your audit needs to take into account two critical questions: • What kind of growth do you expect in the next 6-18 months? Can your current technology support that growth? • What are the specific ‘pain points’ your employees or customers are complaining about most, and how can technology assist you in meeting those challenges? A technology audit, just like a doctor’s check-up, helps you know what is right and what is wrong with the technology in your business. There are many opinions of what should be included in such an audit.

What the experts say

The following list is a general consensus of IT consultants: • Systems and device inventory (type and number), including software, hardware and patches. • Return on investment on projects run by IT. • Help-desk calls, duration and case closure rates. • Automation levels for system maintenance (i.e., the operations that run the IT applications). • In-house development and its total cost of ownership compared to projects of existing off-the-shelf prepackaged solutions. • Productivity levels of consultants versus employees in the IT department. • Budget of IT costs versus actual expenditures. • Number of different platforms and databases, and if and how they are able to communicate with each

other. • Networked systems inventory and open ports. • Data backup procedures and system logs. Deciding what to upgrade or what to buy new can be a challenging decision. When considering your choices, evaluate not only the direct-dollar investment, but also ensure that the solution (upgrade or new) provides an acceptable return on investment. For example, you may have several slow computers and decide to pay $200 to upgrade the memory instead of spending $1,400 on new computers. However, if there are other problems with the computers or the computers are unable to use new software you buy, upgrading the memory only could cost you much more than $700 in the long term. You regularly service your car, attend to your own health and even update your home. The technology used in your business also needs to be checked out

and audited on a regular basis.

Conducting the audit

Now that you have made the important decision to conduct your technology audit, here are some basic guidelines steps to help ensure a smooth and successful audit. 1. Include all the appropriate people to ensure all the important information is gathered so a true and complete audit will be performed. This should include a representative from the IT department, the owner\president and a representative from the workforce. 2. Publish the results of the audit internally to put all personnel on notice as to what is working and what is not working within each technology platform. Publishing audit results ensures credit is given for what is working and notices those responsible.

It also supports changes in internal structure and personnel to correct what is not working. Lastly, it puts personnel on notice of what future goals the organization holds and what the organization’s expectations are for meeting those goals. 3. Act upon the audit’s results by making the changes and/or additions to the current technology infrastructure to bring it in line with current and future goals. Use audit results as a baseline for future audits. Compare the results of the next audit with current results to ensure technology changes and additions are producing desired results. Adjust inventory in terms of both systems and personnel as necessary in each category to keep the technology infrastructure on track with current and future goals. Smith can be reached at tsmith@telepacific.com Aiello can be reached at maiello@ telepacific.com

Make it Happen! Carlsbad Business Journal HOW TO SCREEN YOUR POTENTIAL HIRES

The Chamber presents a workshop on how to pick the best person for your job openings.

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

business WWW.CarlSBaD.orG

Business Resource Guide

an award-winning, monthly publication of the carlsbad chamber of commerce

january 2013

COMING SOON

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Celebrating 90 years of excellence

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE EXCEllEnCE, page 8

Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES Palomar Commons opening this summer

alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas Marketing Specialist Servant Leadership Institute

5934 Priestly Drive Carlsbad, CA 92008

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

SEE PaloMar, page 8

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership. Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey. Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives. “My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.” This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

1923-2013

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AnnuAl Business AwArds dinner 90

2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

in Carlsbad and all San Diego County

BUSINESS RESOURCE GUIDE

“ Spe ak i ng f o r B u si ne ss, Li s te ni ng t o th e C o mmu ni ty ”

tONI PADRON

CHAMBER NEWS

Your source for Business & Personal Insurance

2011• 2012

Journal

vol. 30, no. 1

Website (www.carlsbad.org)

Have you resolved to grow your business in 2013? Our members have consistently rated the Carlsbad Business Journal and carlsbad.org as the top services offered by the Carlsbad Chamber of Commerce. Make the monthly CBJ part of your 2013 marketing plan. We can also help you reach your target audience with web ads on carlsbad.org and through our annual business directory. We can create packages to fit your marketing budget and design services are free when you take out an ad. This is your year to make it happen and we can help!

Please contact Julie Miramontes at 760.931.8400 or julie@carlsbad.org 5934 Priestly Dr. Carlsbad , CA 92008 • www.carlsbad.org

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Chamber unveils member survey results Growing their businesses and staying profitable are the biggest challenges for those who responded to the Carlsbad Chamber of Commerce’s 2013 Member Services Survey, with nearly 60 percent citing these as the challenges that have the most impact on their businesses. Exposure was second (18 percent) followed by competition (13 percent). Local regulations, employment issues and taxes received only single-digit mentions by the respondents, about 49.8 percent of whom have nine employees or less. About 24 percent of respondents have 100 or more employees, and nearly 66 percent of them are based in Carlsbad. Of those businesses that responded, 58 percent said they offer professional services, 11 percent were nonprofit organizations, 10 percent were retail shops, 10 percent were manufacturers and 7 percent were in the hospitality and tourism industry. They ranked member services (business education, promotion and networking) as the most important service offered by the Carlsbad Chamber of Commerce, followed by economic development (recruiting, retaining and promoting local businesses), community

development and advocating for public policy. Asked to name the three services offered by the Carlsbad Chamber of Commerce that they find most beneficial, 67 percent said the Carlsbad Business Journal, followed by workshops and educational services at 61 percent and the Chamber website, www.carlsbad. org, with 36 percent respondents. Among our events, the most popular were the State of the City Address (37 percent), the Business is Green Expo (36 percent) and the Annual Awards Dinner (33 percent). Nearly 99 percent of those who responded said they’re satisfied with the Chamber staff and 97 percent said they are likely to recommend the Carlsbad Chamber of Commerce to another business. “This survey is a good indicator of the preoccupations of small-business owners, who comprise a majority of our membership,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “I believe that the reason we get such high marks is because we are aware of the needs of small business, and many of our programs are targeted to help these business owners succeed.”

“T

he Chamber supports any effort that leads to the creation of new jobs, that launches new businesses and helps advance technology. — Ted Owen President & CEO, Carlsbad Chamber of Commerce

“

Photo by Scott Peltier

The City of Carlsbad is leasing the 6,000 square foot building on El Camino Real and Faraday Avenue pictured above to serve as a life sciences incubator.

Opening in APRIL

INCUBATOR ›Continued from Page 1

FINISHING UP — A worker assembles a castle play area that will be part of LEGOLAND Hotel, which will open on April 5. The hotel, which started construction a little over a year ago, will bring 250 new jobs to the area. The hotel is the first LEGO-themed hotel in North America and features rooms that are decorated with themes using the beloved plastic building bricks.

The lobby at the Beach Terrace Inn.

addition to the area. “The Chamber supports any effort that leads to the creation of new jobs, that launches new businesses and helps advance technology,” Owen said. "This incubator has that potential." The community laboratory will allow people who want to bring their scientific ideas to life to rent space in the incubator to run experiments and test out the ideas by renting space in the facility instead of having to buy their own equipment. “The incubator is about enabling citizen scientists to translate their ideas into experiments, and then to translate their experimental results into companies,” Kevin Lustig, founder and CEO of Assay Depot, a San Diego software company that is spearheading the project. He said Bio, Tech and Beyond particularly will focus on serving as a resource hub for anyone interested in researching rare or orphan diseases. The lab will be Biosafety Level One, meaning that it won’t handle

disease-causing organisms. The incubator plans on becoming self-sufficient by raising money through membership fees, corporate sponsorships, science challenges, crowd funding, event and course fees and grants. The incubator team has a goal of launching at least eight start-up companies in the first two years, enrolling 50 paying members and offering at least four sciences courses per year. The city will lease the 6,000-square-foot building for $1 a year for five years. The city will repair the building’s aging heating and ventilation system and cover the costs of gas and electricity for one year. It will also continue to pay for trash removal and landscaping for the five-year term of the lease. The incubator’s managers will pay for all tenant improvements and furnish the lab with experimental equipment and instruments valued at $250,000. They will donate their time to run the lab and counsel startup companies for two years, after which they expect to hire staff. The total valuation of labor and expenses over the five years is estimated at $877,000.

A wedding party at the Beach Terrace Inn is made more memorable by a view of the Pacific Ocean.

BEACH TERRACE ›Continued from Page 1 baskets full of romantic nibbles, the Inn offers many possibilities. It’s not hard to imagine romance here, starting with wine on a balcony over the sand and continuing with a beautiful sunset seen from practically anywhere in the hotel. Rooms average over 600 square feet in size, a simply enormous room bay by current standards. The hotel underwent a multi-million dollar renovation and market repositioning in 2009/10 and continues to implement improvements every year. In fact, since its renovation, the hotel has substantially increased market share and profits, a testament to the quality of the product and the new management team that undertook the project. “Exclusive weddings and beach front

romance will be our focus in 2013. We call it a ‘labor of love’,” says Ryan with a smile. “A recent wedding rented the entire hotel. They built a heart shaped dais out of sand on our private beach and surrounded it with chairs for their guests. With such a small venue, brides seeking intimacy usually feel like they own the hotel for their special day." Ryan, a former director of catering and events for the Olympics and Rockefeller Center, knows where of she speaks. She notes that weddings and meetings at the Beach Terrace range from a few friends to approximately 80 guests and may be hosted indoor, outdoor, or even in an ocean view tent, with waves crashing a scant 75 or 100 feet away. Ryan feels the hotel’s proximity to the ocean, spectacular views, and private beach, are key draws to the property. Additionally, the hotel works with selected licensed caterers, enabling creativity with menu, presentation

2775 Ocean St. 760-729-5951 www.beachterraceinn.com

and budget. “Brides often want the sand and sunset as their palette. Our flexibility allows them to make it work at most price points.” Ryan further points out this is part of the tradition of inclusion for the family owned boutique hotel.

The hotel’s Ocean Lawn, a 40-by-90-foot outdoor space, has hosted musical performances, weddings, fundraisers and is home to the Beach Terrace Inn’s twice annual pet adoption drives in conjunction with the North County Animal Shelter. Ryan, a shelter volunteer, coordinates the adoptions on dates coinciding with The Carlsbad Street Faire. “This is a wonderful place to visit, celebrate, and be a part of,” smiles Ryan, with a note of pride. “It is Zen-like, calming, and friendly. If one comes here on holiday, or even as a stressed bride, the hotel has a tranquil, relaxing effect. It’s no wonder some guests have been coming annually for over 30 years and have trusted us with many of the major events of their lives, from family memories of splashing in the surf to joyous moments of celebration.”

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

RIBBON CUTTINGS

Meet some of the Chamber's newest members and those celebrating milestones.

10-11

FEBRuary 2013

P PE SE ULL CIAL CT -O ION UT !

MEMBER

what's inside

› First Friday › Renewals › Sundowner

DIGEST

› Ribbon Cuttings › New Members › On the Move

› And More...

Your guide to what's happening at the Carlsbad Chamber of Commerce

Hear the latest updates of the Carlsbad desalination plant straight from the source when Peter MacLaggan, vice president of Poseidon Resources, speaks to the Carlsbad Chamber of Commerce’s Sustainability Committee at the next meeting, which will take place from 7:30 a.m. to 9 a.m. on Tuesday, Feb. 12 at the Chamber, 5934 Priestly Drive. After more than a dozen years of legal wrangling and other delays, Poseidon Resources cleared its last hurdle last December when the MACLAGGAN San Diego County Water Authority approved a 30-year contract to buy all of the water that is produced by the desalination plant — an estimated 50 million gallons of drinking water per day — enough to serve 450,000 residents, or 7 percent of the water needs for the region. They secured the financing for the project in December and construction of the project, which includes a facility and a pipeline from Carlsbad to San Marcos has started.

A rendering of the Carlsbad Desalination Project's facility.

You are the Chamber, help us stay strong If you haven’t already noticed, 2013 is a very important year here at the Carlsbad Chamber of Commerce. We’re celebrating 90 years of leadership and excellence. We’re looking back at our legacy, one that predates the founding of the City of Carlsbad by nearly three decades. The Chamber’s founders are synonymous with the early days of this great city — they had vision and foresight and stepped up to lay the blocks for the greatness that this city would achieve. "Our Place in Time” is the theme for the year because we're not just resting on the laurels of the past, we also want to celebrate the modern-day pioneers whose work will reverberate into the Chamber's future. We want to continue the Chamber's tradition of excellence and leadership. Why am I saying all this? It’s because the Chamber of Commerce is not defined by its staff. The Chamber of Commerce is its member — it’s you, and we need your help in spreading the word about what we do. Yes, I’m talking about our refer and earn program. We’re looking to you, our members, to help us grow in 2013. To that aim, we’ve renewed the Refer and Earn program, a popular initiative we launched last year. It’s a win-win. By helping the Chamber grow, you’re helping us move forward for the next 90 years. And there are some great incentives to rack up the referrals. If a referral becomes a member, you’ll receive a coupon good for the following rewards:

BEV JORGENSEN

Get an update on Poseidon Feb. 12

MEMBERSHIP COUNTS

1-2-3

Vice President, Corporate and Member Relations Carlsbad CHAMBER OF COMMERCE

• First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value) • Second referral: Attend a First Friday Breakfast for free! RSVP Required. ($30 value) • Third referral: Receive a marketplace ad in the Carlsbad Business Journal (based upon availability). ($50 value) • Fourth referral: Receive one ticket to the State of the City Luncheon or $50 credit towards any chamber workshop this year. ($50 value). RSVP required. • Fifth referral: We will deduct $150 from your 2014 membership renewal. And that’s not all. Each time you refer five members to the Carlsbad Chamber, your name goes into a grand prize drawing that will be held at the Annual Volunteer

Recognition Awards Breakfast in December. Yes, that seems like a long time from now, but it is going to go fast. Refer five new members and you are basically receiving $350 in services and products, which doesn’t even include the grand prize! So, get busy and start earning! And remember, our members are all over San Diego County. In fact, 30 percent of our members are outside of Carlsbad’s borders. You must be a member in good standing to participate in the program. To be clear, a referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber. The referral is not someone that is already attending a chamber function or someone you meet at a Carlsbad Chamber event. If they are there, that means they are already on our radar — it is not someone that has been a member in the past, or a business that we have already been pursuing. Once a referral is a member you will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event (except when it comes to Sundowners). For more information about the program, call the Chamber at 760-931-8400 or email me at bjorgensen@carlsbad.org.

Best of the Best for 2013 business awards Finalists for awards dinner are past recipients; Winners to be announced March 23

90 S

1923-2013

EXCEL

Businessperson

Larry Anderson, Tri-City Medical Center Bill Canepa, Hilton Greg Lucier, Life Technologies Corporation Tim Stripe, Grand Pacific Resorts, Inc.

Award Categories are:

EBR ATING

L CE

With 2013 being the Carlsbad Chamber of Commerce’s 90th anniversary, we’re changing up the routine for our Annual Business Awards Dinner, which will be held on Saturday, March 23 at the La Costa Resort and Spa. The theme of the event is “Our Place in Time,” which gives us an opportunity to celebrate the legacy of our organization, while at the same time keeping the focus on what we do day-to-day to continue celebrating excellence and leadership. In keeping with that approach, we’ve decided to honor those who have already made history within the Chamber, by making the finalists those distinguished businesses and people that have won awards at previous ceremonies. So when we say that all of the finalists are winners, we really mean it! We’re also reaching out to our members to help narrow the fields of nominees. We will soon be emailing a link to our Chamber representatives via SurveyMonkey. You must be a Chamber member in good standing to vote.

Entrepreneur

David & Susan Danglard, K1 Speed Christine Davis, Coolest Shoes in California Brett Hanley, Solatube Global Marketing Troy Mills and Tim Wrisley, Carlsbad Magazine Tina Nova Genoptix Medical Laboratory Joe Patterson, Toe Sox, Inc. Ted Vallas, California Pacific Airlines

Small Business

Fish Window Cleaning Flowers Forever Gems of La Costa The Grand Deli Isaac’s Catering John Stevenson Plumbing, Heating & Air Conditioning Productive Computing Solutions Business Imaging Sylvan Learning Center, Encinitas YourOpsManager

Medium Business AKT, LLP Arbor Scientia Jet Source, Inc. K1 Speed King’s Fish House Marrs Maddocks & Associates Insurance Services Museum of Making Music RBF Consulting

Large Business Beckman Coulter, Inc. Buffini & Company Datron World Communications Life Technologies LEGOLAND California Toyota Carlsbad ViaSat Inc. Waste Management

www.carlsbad.org

NETWORKING OPPORTUNITIES

RIBBON C

Get ready to Power Network March 1 Power Networking returns to the First Friday Breakfast in March. Join us from 7-9 a.m. on Friday, March 1 at the La Costa Resort and Spa, 2100 Costa Del Mar Road and meet like-minded professionals. As attendees arrive, they are assigned to a table where they meet seven new people. Each person gives his or her own 17-second ‘commercial.’ The table facilitator keeps the conversation going by asking each person questions. Based on the answers, the facilitator recommends participation in one of the Chamber’s many committees, and suggests creative referral and partnership pairings among table members. Following this energetic

MARCH 1 exchange, each person moves to a different table to meet seven new people. This lively interactive setting gives attendees the chance to meet up to 14 other people, instead of the usual seven. First Friday Breakfast is the

Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. Tickets for the event are $32 for chamber members who register by Feb. 22. After that date, tickets are $55. At the door, admission is $60 and subject to availability. Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at (760) 931-8400 or ksteffen@ carlsbad.org. Prospective members must contact Kristina McMahon at 760-931-8400. For more information and to register, visit www.carlsbad.org.

Littleton Wennes CPAs

5850 A Carlsba 760-931 www.lw We are profess individual and business clients ye season. See how a small firm can

Find your place at the next Sundowner Come join the Carlsbad Chamber of Commerce and other professionals at the next Sundowner, which will take place from 5-7 p.m. on Thursday, Feb. 21 at the Hyatt Place San Diego/Vista-Carlsbad, 2645 S. Melrose Drive. The Hyatt Place, located in Northern San Diego County is the ideal place for your next business meeting or group event. A meeting host will manage every detail and ensure that your meeting or event is a success. All-inclusive meeting packages are tailored to your specific needs, including food and beverage options and cutting edge technology. Complimentary hot breakfast is offered daily. Visit the hotel at www.sandiegocarlsbad.place.hyatt.com The Sundowners are one of the

february 21

Carlsbad Chamber of Commerce’s most popular recurring networking opportunities. This event is only open to businesses that are members of the

Carlsbad Chamber of Commerce. Remember that when a business joins the Chamber, its owners and all employees are considered members. Admission is $5 per person at the

door, cash only. For more information, or to donate a raffle prize, please contact Kathy Steffen at the chamber at 760931-8400 or email her at ksteffen@ carlsbad.org. If you are a prospective Chamber member and would like to attend, you must RSVP with Kristina McMahon at 760-931-8400 or kmcmahon@carlsbad.org.

Yoga Bound

3043 H 760-720 www.y Your Ca Yoga T in San D classes taught by a clinically certifi schedule of Vinyasa Yoga classes

BEEF UP

™

YOUR HUMAN RESOURCES KNOWLEDGE

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber at a local member hosts and facilitates chamber member restaurant.

Tools to hire the right person, new HR laws for 2013 Thursday, February 28, 2013 9:30 – 11:30 a.m. | Carlsbad Chamber Chamber Member $30 | Prospective Member $60

Part I:

Part II:

Gordon Schmidt, Licensed Investigator, Palomar Investigative Group, Inc.

Lou Storrow, Attorney, Storrow Law, APC

Effective Pre-Employment Screening

Recent Changes in Employment Law

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date. Friday, February 8 Call Christine Davis 760.644.2121

Friday, March 22 Call Deb Beddoe 760.603.1800

Tuesday, February 12 Call Rick Kaufman 760.519.9974

Thursday, March 28 Call Paula Anderson 760.696.9733

STORROW

For more info call: (760) 931-8400 or visit www.carlsbad.org

FEBRUARY 2013

ON THE MOVE

CUTTINGS

Avenida Encinas, Ste. 101-B, ad 1-8181 wcpas.com e a small team of accounting sionals that partner with our ear round, not just during tax n make a BIG difference for you.

North County Health Services (NCHS) recently added Stacy Rungaitis as Director of Development and Amy Ventetuolo as Communications Manager to their team. Rungaitis RUNGAITIS brings a track record of successfully implementing strategic development programs, building donor and volunteer re l a t i o n s h i p s and advising nonprofit VENTETUOLO organizations. Ventetuolo joins NCHS with experience in non-profit organizations and an extensive public relations and communications background, including marketing strategy and plan development, media relations, social media, branding, copywriting and community relations. Procopio, Cory, Hargreaves & Savitch, LLP has announced that Edward C. Walton has been elected to the firm partnership. Walton joined

Procopio in July 2011 as Senior Counsel, after practicing from his own firm for many years in San Diego. Walton brings to the partnership a wealth of experience in WALTON corporate and commercial litigation, as well as in his specialty practice area of admiralty and maritime law. Sterling Wealth Management Group has announced the addition of John Phillips Paladino as executive director of wealth PALADINO management. Paladino will be responsible for the oversight of comprehensive financial management services for his clientele, which may include financial planning, risk-tolerance assessments with portfolio rebalancing, and implementation of customized investment strategies. Fernando M. Sañudo has been named CEO of Vista Community Clinic (VCC). Sañudo has worked

EVENT CALENDAR at VCC since 1987, beginning his career as a health educator and advancing into administrative roles. For the last three years, he has served as clinic administrator. SANUDO Sañudo succeeds Barbara Mannino, who retired as VCC’s CEO at the end of 2012. The Board of Directors of the World Trade Center San Diego have named Steven W. (Steve) Weathers president/CEO. He is the former presi- WEATHERS dent and CEO of the Savannah Economic Development Authority (SEDA). Before heading the SEDA, Weathers was president and CEO of the Savannah Regional Growth Partnership, and before that, president and CEO of the Greater Tucson Economic Council. Weathers also served as vice president of the San Diego Regional Economic Development Corporation from 1990 to 2001.

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays Chamber Closed

Feb. 1

February - First Friday Breakfast

Feb. 5

Business Resource Committee

Feb. 6

Government Affairs Committee

Feb. 8

Coffee Connection

Feb. 12

Sustainability Committee

Feb. 13

Inventing Profit

Feb. 13

Ambassador Committee

Feb. 19

Chamber sponsoring summit on manufacturing

Harding St., Carlsbad 0-9642 yogaboundforlife.com arlsbad Village Vinyasa and Therapy studio. The only studio Diego that offers Yoga Therapy fied yoga therapist, and a full for people of all skill levels.

The Carlsbad Chamber of Commerce is one of several sponsors of a summit that will tackle the issue of Manufacturing in the Golden State. “Making California Thrive,” will be held from 8:30 a.m. to 3 p.m. on Thursday, Feb.14 at 12400 High Bluff Drive, San Diego. The bipartisan summit is sponsored by state Sen. Mark Wyland and Assemblywoman Toni Atkins and the Coalition for Prosperous America. This is an opportunity for business and political leaders to join in a discussion about problems and solutions to California jobs and manufacturing growth. This

Technology Advisory Committee

unique collaboration and interactive summit will allow participants, business leaders, labor leaders and elected officials to develop strategies and policies to better serve California. The summit includes a roster of economists, authors and executives including Greg Autry of the University of California at Irvine, Pat Choates, author of “Saving Capitalism: Keeping America Strong” and Thea Lee, deputy chief of staff of the president’s office at AFL-CIO. Cost is $25 and includes a light breakfast and lunch. Register at www.prosperousamerica.org.

Feb. 21

February Sundowner

Feb. 26

Armed Services Committee

Feb. 27

Education Committee

Feb. 28

An Employer’s Double-Header: Hiring new employees and new HR laws

TiPS & TRiCkS oF

BREAKFAST

TOPICS COVERED

Friday, March 29, 2013 | 8 - 9:30 a.m. 5610 Paseo Del Norte, Ste. 117, Carlsbad presented by

Over 21 event $5 cash for members $15 cash for prospective members

Find out how Windows 8 helps meet the growing needs of today’s small businesses Learn the common tasks of Windows 8 Get to know more about Windows 8 interface

FRIDAY, MARCH 22, 2013 11:30 A.M.— 1:30 P.M.

Join us and learn how you can enhance your productivity, mobility, security and device management. This event offers an introduction to Microsoft’s latest operating system Windows 8. Learn how Windows 8 was reimagined and reinvented from the solid core speed and reliability of Windows 7. See how it’s an excellent choice for small businesses. $20 chamber members • $40 prospective members

Geared for ages 21-39

(includes lunch)

RSVP required • Space is limited

For more information call 760.931.8400 or visit www.carlsbad.org

5934 Priestly Drive, Carlsbad, CA 92008

Tel 760.931.8400

Fax 760.931.9153

W W W. C A R L S B A D . O R G

carlsbad business journal

www.carlsbad.org

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org

Apparel Industry

prAna Living, LLC Michael Pogue | 760-566-1070 | www.prana.com Creates mindfully-designed, purposeful and stylish apparel for adventurous spirits to pursue their passions. Originally for climbing and yoga, the brand has expanded from the rock, studio and trail to the street.

Crafters

Lily Rose Lily Weil | 714-345-3666 Handmade duct tape crafts, double compact mirrors, NFL & college business card holders made out of walnuts.

Education - Learning Programs & Tutoring

Reading Without Limits Dr. David Bloch |760)730-3733 | www.readingwithoutlimits.com Dr. Bloch’s Reading Without Limits program has become a popular alternative to traditional reading methods for those behind in their reading skills by medically diagnosing and treating reading disabilities in children.

Elder Care

Keepsake Companions Porsha Vogt | 760-400-6119 | www.keepsakecompanions.com Keepsake Companions offers non-medical in home care that improves the lives of seniors (and their family members) by providing several levels of loving, experienced caregiving and companionship. Senior Comfort Care Corporation Natalie Spence 760-696-6595 | www.familycomfortcare.com We provide professional care services for senior citizens in our five elderly care facilities as well as in-home elderly care services.

Gourmet Food

Pacific Beach Peanut Butter Matthew Mulvihill | 630-818-5574 | www.WannaSpoon.com Organic Peanut Butters and Gourmet Flavored Peanut Butter Spreads that taste so great you’ll want to eat them right from the jar. Wanna Spoon?

Health & Fitness

Technology Development & Management

LA Fitness Chris Burnette | 949-255-7275 | www.lafitness.com With our wide range of amenities and a highly trained staff, we can provide fun and effective workout options to family members of all ages and interests.

EarthOne Circuit Technologies Corporation Rachel Cuningham | 760-585-9970 | www.e1ct.com IP development and licensing company organized to develop, license and support PCB fabrication and the multitude of new products and applications that will become possible with our revolutionary process.

Non-Profit Organizations

Travel Agencies Services & Tours

Heartland Coalition Jim Hester | 619-368-3446 | www.heartlandfdn.org Non-profit organization dedicated to building sustainable communities and providing college scholarships.

Automobile Club of Southern California - Oceanside Sher Cardone | 760-930-7570 | www.aaa-calif.com Travel agency, roadside assistance, most DMV services, car buying services, Auto/Home/Renters/Life Insurance & annuities, maps, tourbooks & many retail & attraction ticket discounts.

Swami’s Athletic Association (Swami’s Cycling Club) Fred Muir (619)993-3997 | www.swamis.org Founded in 1989, Swami’s Cycling Club is one of the premier and most recognized clubs in southern California with more than 150 cyclists in the San Diego region.

Your Travel Butlers, Inc. Philip A. Cabibi (760)683-5694 | www.yourtravelbutlers.com Your Travel Butlers, Inc., is a home-based travel agency that specializes in cruises, vacations, personally customized and packaged tours, honeymoons and destination events.

Real Estate Real Estate Equity Builders Elizabeth Houghton | 858-752-9287 | www.realestateequitybuilders.com Helping clients build equity in real estate by minimizing capital gains taxes through 1031 exchanges. Clients can invest in real estate through SDIRA’s.

Vacation Rentals (Monthly & Weekly)

Real Estate - Commercial Property Mgt. & Leasing

FlipKey.com Tara Gardner | 857-366-6061 | www.flipkey.com/carlsbad-vacation-rentals/g32171 A vacation rental marketplace with more than 170,000 rentals around the world. Find the perfect place to stay for your trip, and get great value along with the space, privacy and amenities of home.

Berdan Holdings, LLC Lorri Stameisen | 805-278-8220 | www.quattrodev.com A full-service owner, developer and manager of commercial real estate throughout California, Oregon and Mexico, including The Island at Carlsbad. In business since 1999.

Video & Multimedia Production MarketingCapp Productions Danny Cappiello | 917-375-4074 | www.marketingcapp.com Video production & digital marketing for small businesses.

The Chamber Salutes its DEC. 2012 renewals ACE Hardware of Carlsbad Allie’s Party Equipment Rental, Inc. Ariniello & Associates Assessment Specialists, Inc. Automobile Club of Southern California Encinitas Avalon Home Care, Inc. Bagla Law Firm Boar Cross’n Board & Brew Buckboard Catering & Events CEA, LLP Carlsbad Auto Service, Inc. Carlsbad Patch HOW TO SCREEN YOUR POTENTIAL HIRES

The Chamber presents a workshop on how to pick the best person for your job openings.

Certified Folder Display Service, Inc. Comprehensive Autism Services & Education (C.A.S.E, Inc.) CompuPay Copper Blue Creative Customer Service Advantage, Inc. William P. Driscoll & Associates Elite Glass & Windows, Inc. Elizabeth Hospice & Center for Compassionate Care The Financial Team, Inc. Fox Advisors Goodwill Industries of San Diego County

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

business WWW.CarlSBaD.orG

Heritage Electric Homewood Suites by Hilton Carlsbad Imaging Healthcare Specialists Encinitas Jack Henthorn & Associates Jet Source, Inc. KMJ Corbin & Co., LLP Karl Strauss Brewing Company Market Capital Management McDonald’s Plaza Camino Real The Meridian at Lake San Marcos Monroe Classic, Inc. Nightingale Health Services North County Hyundai Pollakov Financial Group (Dan Ryska)

COMING IN MARCh!

Journal

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Celebrating 90 years of excellence 2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE EXCEllEnCE, page 8

COMING SOON

You only have one chance to make a Pfirst impression ... make it count Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES Palomar Commons opening this summer

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

UPCOMING ISSUES March

Great First Impressions (dentist, clothing, hair, etc.)

April

Be Kind to Lawyers Lawyer profiles

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas Marketing Specialist Servant Leadership Institute

5934 Priestly Drive Carlsbad, CA 92008

january 2013

May/June

Fun in the Sun

WhAt MAkES A GREAt FIRSt IMPRESSION? A GREAt SMIlE, AnnuAl Business AwArds dinner 90 ClOthING, CONFIdENCE?

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

1923-2013

EXCEL

tONI PADRON

CHAMBER NEWS

an award-winning, monthly publication of the carlsbad chamber of commerce

vol. 30, no. 1

Rag Trade Connection Rancho Carlsbad Owners’ Association Seagate Condominium Shapell Homes Signature Hand Engraving Spanky’s Portable Services The Sweet Stop, LLC TipTop Meats/European Deli Unipack Global Relocation, Inc. Urbach Roofing WWM Financial Walters Management

The March issue of the Carlsbad Business Journal will offer a showcase of member businesses that help their clients put their best foot forward. If you’re a dentist, a esthetician, hair stylist or clothing store, this is the place to highlight your business.

deadline is Feb. 15. Call today!

Advertisers will receive advertorial space with their paid ad. (1/4 pg. and larger) We will distribute 8,000 copies to Chamber members, business owners and prime drop off locations throughout Carlsbad. The Carlsbad Business Journal is also available online at www.carlsbad.org. To have your business included in the March Carlsbad Business Journal call before February 15 to reserve your space.

Reserve your space today! Julie Miramontes 760.931.8400 julie@carlsbad.org

FEBRUARY 2013

WEDDING DIRECTORY

In Business In Love and

Linda and Dale Condy

Stan and Joy Prowse

Chamber members share their secrets to working together What does it take to be in business with your spouse or partner? What are the pros and cons of being in the same office day after day with the same person with whom you also share a home and household obligations? Mom and pop businesses are a time-honored tradition, but what does it take for them to succeed? Dale and Linda Condy, owners of Gems of La Costa, say that in addition to communication, understanding and patience, one of the cornerstone of working with your spouse is having a good sense of humor. It’s something that has allowed them to thrive for the past 35 years. And, they add jokingly, being constantly in cramped places, including when they take their annual two-week trip to the Tucson Gem Show to buy jewelry and gemstones for their store. “We live together in a small house, we

Leslie and Jim Brubaker

operate our small business together and we travel together in a small RV. It’s just not often that we’re very far apart!” Stan and Joy Prowse have worked together at the Law Office of Stanley D. Prowse since 1987. He practices law and she serves as the manager and chief financial officer. They also cite humor as one of the requirements for a successful working relationship. “Every day is Valentine’s Day for me and Joy,” Stan said. “It helps that we love each other to pieces, and still act like silly kids when no one’s watching. It also helps that we have the same attitude towards the basics – everything shipshape at work and at home.” Jim and Leslie Brubaker of Brubaker & Associates Insurance say they discovered one of their biggest tips naturally. “The most important lesson we learned from working together is the same as in a good marriage: you have to recognize and appreciate what each other’s strengths are and utilize them synergistically. Ours was a perfect match, with Leslie’s greatest talents being Jim’s weaknesses and vice versa (sort of). After 20 years, it is still working and working extremely well.” Realtors Tracy and Kevin Sharrar of

SHADOWRIDGE GOLF CLUB

Wedding Package*

• Wedding rehearsal and ceremony coordination • Hilltop Private Garden ceremony

• Choice of two tray passed hors d’oeuvres • Choice of salad

• 5-hour Banquet Hall

• Choice of two entrées: Beef, chicken, or fish

• Custom wedding cake

• Personal bartender for the full 5 hours

• Custom grooms cake

• Tableside wine service with dinner

• Chair covers with a variety of sash colors

• Champagne and cider toast

• Choice of linen colors

• Stainless steel punch fountain

• All necessary on-hand equipment provided

• Coffee, iced and hot tea

For more details, contact the Private Event Director, Amber Ray

760.727.7700 x:108 amber.ray@ourclub.com

Cel ebra ting 3 0 Yea r s

• Wedding rehearsal and ceremony coordination • Hilltop Private Garden ceremony • 5-hour Banquet Hall • Custom wedding cake • Custom grooms cake • Chair covers with a variety of sash colors • Choice of linen colors • All necessary on-hand equipment provided

For more details, contact the Private Event Director, Amber Ray

760.727.7700 x:108 amber.ray@ourclub.com

• Choice of two tray passed hors d’oeuvres • Choice of salad • Choice of two entrées: Beef, chicken, or fish • Personal bartender for the full 5 hours • Tableside wine service with dinner • Champagne and cider toast • Stainless steel punch fountain • Coffee, iced and hot tea

Terra-Maris Realty have been married for 29 years, and have worked together for 6 years. Their longevity as a couple and their experience works for them, Tracy said, because it allows them to identify with their clients. “Especially when we’re working with firsttime homebuyers because we’ve been there and walked that road,” she said. “We’re going to take care of them and help them meet their need, whether it’s buying right away or waiting.” She added that it took some time for them to work out the kinks and figure how to work together, and said they took a major step forward after they received coaching from Buffini and Company, which evaluated their personalities and offered them tips for making the

Kevin and Tracy Sharrar professional life they share work. “In our personalities we’re both leaders,” she said. “And I learned that just because he does things differently doesn’t mean that his way is right or wrong.” Communication, of course, is a key in every business relationship, even if it is not romantic. But talking about the uncertainties of going into business together has added complications when couples go into business. Talking about an exit strategy is a crucial component of launching a business, but in this case it has the added specter of divorce or separation. Ian McDaniel of The McDaniel Firm has practical advise for people who might be looking at starting a working relationship. “People need to have the difficult conversations early,” he said. As unromantic as it sounds, he added, people need to discuss what should happen in case of divorce or death and determine who will perform what function in the business, who would be the shareholder partners and in what proportions. “Conflict in general, tends to arise when the details have not been identified and planned for,” he said. “In any case, having these

SEE LOVE, Page 15

carlsbad business journal

www.carlsbad.org

WEDDING DIRECTORY

Churches

Florists

Carlsbad Community Church

Flowers Forever

3175 Harding St., Carlsbad 760-729-2331 www.3c.org Carlsbad Community Church was established in 1924, and has been in the same location for almost a century. It is our desire to make your wedding one of the most significant, joyful, and sacred occasions in your life.

7040 Avenida Encinas, Ste. 111, Carlsbad 760-431-2966 www.flowersforever.net Proudly serving Carlsbad since 1988. We are family owned and operated with one location serving the Carlsbad, La Costa, Encinas, Oceanside, Vista, San Marcos, and Camp Pendleton areas. We are committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt.

Cosmetics Mary Kay Cosmetics (Carol Fehr) (760)726-5556 www.marykay.com/carolfb Customized skin care analysis and color application techniques. Try before you buy. On the spot delivery. 100 percent satisfaction guaranteed. Free shipping & gift wrapping.

Jewelry Gems of La Costa 6985 El Camino Real, Ste. 107, Carlsbad 760-930-1200 www.gemsoflacosta.com Has the time come to pop the question? To take a moment to promise a lifetime? Celebrating a special birthday or an important anniversary?

Is it time for a Valentine’s gift that lasts longer than flowers or candy? For the perfect gift to celebrate the special moments in your life, choose the jeweler with a reputation for quality, integrity and value. For life’s special moments choose Gems of La Costa.

Photography North Coast Images www. northcoastimages.net I offer a collection of postcards and stationery created from my personal photographs; celebrating the beautiful North San Diego County coastal communities. I am also available for weddings, personal or family portraiture.

Kristina Chartier Photography 3095 State St., Ste. F, Carlsbad 858-692-0145 www.kristinachartierphotography.com Kristina Chartier’s lyrical photography

captures the unique spirit of every wedding day with a collection of beautiful portraits and emotionally charged, heartfelt images. Since 1999, Kristina has delighted brides who appreciate distinctive photography and who want to have fun along the way! Her boutique studio is located in the Carlsbad Village. In addition to weddings, Kristina also loves to photograph newborn babies, children and high school seniors. Visit her blog at www.kristinachartier.com

Venues Carlsbad Inn Beach Resort 3075 Carlsbad Blvd., Carlsbad 760-434-7020 www.carlsbadinn.com The Carlsbad Inn Beach Resort is a romantic destination for your wedding ceremony boasting beautiful outdoor green and lush gardens with a stunning ocean view.

FEBRUARY 2013

WEDDING DIRECTORY

Photos by Kristina Chartier

The Crossings at Carlsbad 5800 The Crossings Drive 760-444-1883 www.thecrossingsatcarlsbad.com Creating Beautiful Memories to Last a Lifetime… Join us Sunday, March 3rd, 2013 from noon to 4 p.m. for the 2013 Bridal Showcase. To RSVP or for more information, contact Alexandra Clark at aaclark@kempersports.com or 760-444-1883. Or visit us online at www.thecrossingsatcarlsbad.com. Our charming 28,000 square foot craftsman-style clubhouse, built in 2007, is adorned with elements of wood and stone, enhanced with vaulted ceilings, a beautiful stone fireplace, a custom dance floor, a grand built in bar, a wrap around veranda and heavenly panoramic views of the golf course, along with the surrounding rolling vistas and the Pacific Ocean. Whether your planning a small intimate event for 20 or a lavish gala

for 300, The Crossings at Carlsbad is the perfect backdrop for your special wedding day. Our event space can accommodate up to 250 guests in addition to a tent setting for 300. We also offer a lush event lawn perfect for your wedding ceremony that boasts sweeping ocean views.

Ocean House of Carlsbad Village 300 Carlsbad Village Drive, Carlsbad 760-729-4131 www.oceanhousecarlsbad.com Have your wedding reception (or ceremony and reception) in Carlsbad’s most historic building, blending echoes from the past with today’s coastal influence. We are proud to provide a venue with a large ballroom, a huge dance floor, a separate bar dedicated to your guests and on-site coordination.

Shadowridge Golf Club 980 Gateway Drive, Vista (760) 727-7700 http://www.clubcorp.com/Clubs/ Shadowridge-Country-Club Having a wedding at Shadowridge Golf Club gives you the opportunity to experience a calm atmosphere and beautiful natural surroundings. Our exclusive club enjoys an excellent reputation in the community for quality food, professional service and a friendly atmosphere. Our experienced wedding professionals at Shadowridge Golf Club provide complete planning help from start to finish for your special day. Our spectacular hilltop wedding ceremony site is surrounded by a beautiful garden, making it ideal for a private and intimate Southern California wedding ceremony. After the ceremony, you and your guests can enjoy a beautiful reception created in our elegant clubhouse.

We cater to Weddings, Rehearsal Dinners, Showers, Brunches, Luncheons and Holiday Parties Jacqueline Gabos Director of Sales and Events 760.215.9080 “The Wedding Specialist”

E OC

HO U

1 .413 .729 0 6 7 DR. | ILLAGE LSBAD V R A C 0 0 3 AURANT | E R E ST

OVE › LContinued from Page 13 conversations is good for the business and for the marital relationship.” Cory Scurlock, owner and founder of Create Hope First, helps couples and families stay in balance. She said couples who work together need to set firm boundaries to manage their time in and away from the workplace. “They should be able to set hours for business so that they can go from being a business couple, to a romantic couple, to parents,” said Scurlock. She added that it’s important for couples that work together to spend quality time as a couple, and suggested that setting regular date nights and family get-togethers is crucial, times without cell phones, television or other distractions. “The biggest thing is that people make sure they understand their priorities in their life and make sure that work is not their main priority,” she said. “The relationship needs to be the main priority because if the personal relationship starts to crumble, so will the work relationship.”

Your Wedding

at Carlsbad Community Church

Established in 1924, Carlsbad Community Church has been in the same location for almost a century. It is our desire to make your wedding one of the most significant, joyful, and sacred occasions in your life.

3175 Harding Street Carlsbad, CA 92008 760-729-2331 www.3c.org

www.facebook.com/oceanhouse

your day. your way. • OCEANVIEW CEREMONIES & RECEPTIONS • WALK TO THE BEACH & VILLAGE • ACCOMMODATE UP TO 80 GUESTS • NEWLY RENOVATED 3075 Carlsbad Blvd. | 800.235.3939 | www.carlsbadinn.com

carlsbad business journal

www.carlsbad.org

Where Do We Go From Here?

Despite the vote, our mission remains consistent. We will continue to serve our students and community by providing exceptional educational opportunities, teaching and learning excellence, and support services. To mitigate some of the student demand for science classes, our Board of Trustees has provided the groundwork for our future needs by approving the purchase of modular science laboratories at both the Oceanside and San Elijo campuses. Our goal is to have the science lab at the Oceanside Campus operational for the fall 2013 semester. San Elijo will be delayed as we continue to

HIGHER LEARNING

President California State University San MArcos COLLEGE

explore options for the site location. In addition, we will also look to make more efficient use of our classrooms and labs to maximize opportunities for enrollments throughout the entire week and, where feasible, through online education. Of course, these solutions will not eliminate crowded classrooms on our campuses or solve the problems of an aging infrastructure and deferred maintenance, but they will at least begin to address some of the college’s immediate concerns. Once the district and board have had the opportunity to analyze the

election results, I will facilitate a discussion with the board and then the campus community regarding potential next steps, which may include planning for a potential bond in the 2014 or 2016 election cycles, or holding off indefinitely and exploring alternative solutions.

“I

can say with full confidence that the district is well positioned for the future.

“

Proposition EE bond fell just short of passing at 54.84 percent —we needed 55 percent. Although the final results are not what we expected, there is still a lot of which to be proud. We will continue in our efforts to ensure students have local access to affordable, high-quality education and job training at MiraCosta College.

Dr. FRANCISCO RODRIGUEZ

MiraCosta looks forward after proposition’s defeat

Moving Forward

We will continue to move forward. MiraCosta College has an operationally balanced budget with adequate reserves, full reaffirmation of accreditation, and improved responsiveness to and support from the community. When coupled with the excellence of our faculty, staff, and administration, I can say with full confidence that the district is well positioned for the future. Our fiscal prudence and methodical, collaborative approach over the last four years, including the monitoring and reduction of expenses and redirection of existing resources, amongst multiple other strategies, have allowed the district to navigate and weather the worst of the financial storm.

A half century ago, the college looked to its community to build a college and serve this region. Today, we strive to build on that legacy and trust and ask for the same confidence to lay the foundation for the next fifty years.

Giving Thanks

Placing the bond on this November’s ballot involved mass doses of planning, collaboration, vision, and courage. Indeed, the college had not asked its local voters for a facilities bond since 1961. It was a tough election that took place in a modestly improving economy. Our local, district voters had much to consider and we

appreciate the close to 81,000 voters who supported the bond. With sincerity and deep gratitude, I congratulate and thank the staff, faculty, students, board, and community volunteers whose hard work and dedication to this endeavor succeeded in creating awareness of the needs of our students and college district. We also educated the public about the return on their local investment in higher education and of the many ways MiraCosta College serves this region. This collateral benefit is significant and should not be overlooked. We thank you and them all for their trust and confidence.

Gerontology Studies Program revised to address demand Program teaches how to care for senior population MiraCosta College is preparing its students to work with and care for the aging population, launching a revised Gerontology Studies Program that many say is as extensive as any at the community college level. Until the fall 2012 semester began, MiraCosta College’s gerontology program consisted primarily of an Introduction to Aging course, along with related electives. The revised curriculum includes the new courses, Caregiving: Techniques for Working with the Frail Elderly; Psychology of Aging: Adult Development and Aging; and Topics in Gerontology. Optional classes in biology, health, nutrition, nursing, communication, psychology and sociology round out the curriculum that will secure an Associate of Arts Degree in Gerontology. “It is a much more comprehensive program that is much more related to the discipline of gerontology,” said Dr. Judith Phillips, an associate faculty member at MiraCosta College who was instrumental in revising the program.“We want to

give our students a solid basis for understanding this population.” The U.S. Census Bureau projects that the number of Americans age 65 and older will more than

double, from 40.3 million in 2000 to 88.5 million in 2050. In 1990, that number stood at a little more than 31 million. Even more profound, the

population of those age 85 and over could nearly quadruple from the 5.5 million in 2010 to 19 million by 2050. In 1900 that number stood at just 100,000.

“There is going to be a tremendous increase in the 65-and-older population in the United States, and we are going to need people who are knowledgeable about how to care for them, how to deal with the issues they are facing,” said Phillips. “The gerontology A.A. degree will help prepare students for working with and providing services to the older adult population,” said Dr. Robert Kelley, MiraCosta College’s chair of the Psychology Department. “This population, and in particular those who are 85-plus, represent the fastest growing population in the world. Many professions such as fashion, business, travel, marketing and health care will provide services to this growing population.” Dr. Kelley said the new gerontology program at MiraCosta College “emphasizes both the practical and theoretical, covering age-related physical, cognitive, emotional, and social development and changes during older adulthood. Courses within the A.A. degree focus on what leads to optimal aging, as well as how to work with the elderly who are frail due to advanced age and/or chronic illness.” For more information on the program, contact the MiraCosta College Counseling Office at 760-795-6670.

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febrUARY 2013

In the Carlsbad Unified School District (CUSD), we aim for green. Green is not only the color of proficient and advanced scores on standardized tests, it also represents our commitment to be environmentally conscious. I’m happy to report that both campaigns are going well. In 2009, our school board adopted an Energy Management Conservation Policy affirming a joint responsibility that “Every person is expected to be an ‘energy saver’ as well as an ‘energy consumer.’ ”

SUZETTE LOVELY, Ed.D.

CUSD students prove it is easy to go green CARLSBAD SCHOOL NEWS

Superintendent Carlsbad Unified School District

Saving Natural and Financial Resources Thanks to these joint efforts, the District received an Environmental Excellence Award for a 20 percent cost savings the first year after the program was initiated. Not only are we conserving electricity, gas and water, but the money saved is helping to support other student-based programs. From March 2009 to September 2012, the District reduced more than 2,071 metric tons of carbon dioxide. This is equivalent to 372 automobiles not being driven for a full year, or the growth of 52,965 tree seedlings over 10 years. A large portion of the savings is attributable to central control and continuous monitoring of temperatures and HVAC operation throughout facilities. Temperatures are set and maintained according to District

guidelines to maximize energy efficiency and ensure that systems are shut down during unoccupied times. Employees practice conservation measures such as keeping doors closed to optimize HVAC operations.

Students Take a Lead Green Role Recycling also plays a major role on our campuses. Many schools collect and recycle plastic, aluminum, paper and cardboard. In 2011, the Carlsbad Charitable Foundation awarded a $10,000 grant to Jefferson and Kelly Elementary Schools’ Carlsbad Kids Go Green program. A similar program

is underway at Magnolia Elementary School. The funds have been used to start a campus-wide recycling and zero-waste lunch program that promotes a culture of good habits. For example, recycling containers have been placed in every classroom and common area. Lunch carts contain receptacles so students can separate liquid and solid food waste products. Utensil dispensers have been installed, eliminating the need for cellophane-wrapped kits, composters and other items that generate more trash. At Kelly, under the leadership of teacher Lorelei Kelleher, fourth and fifth grade “Green Keepers” collect recyclables from each classroom, then sort them in their “Green Keeper Den.” The Green Keepers also compost lunchtime fruit and vegetable waste — turning “spoil into soil” for the school’s garden. Kelleher notes, “Going green ties into our environmental earth and life science standards taught throughout the grade levels. We’re hoping to teach and inspire our youth to ‘think green’ so they can in turn teach and inspire their families and future generations.” We invite you to use our District’s free online tool at http://mygreenquest.com/carlsbadusdca to track and analyze energy usage of your home or business. To learn more about our overall conservation programs, visit http://www.carlsbadusd. k12.ca.us/energy.html.

Alejandro Pacheco, a second grade student at Jefferson Elementary School, recycling in his classroom.

Shedding Light on a Fluorescent Fallacy It’s an urban myth: many people think leaving a fluorescent light on is cheaper than turning it off and on. Not true! According to the California Energy Commission, “The energy needed to start a fluorescent lamp is not significantly higher than the energy needed to operate it.” The Commission recommends that if a space is not going to be occupied for more than a few minutes, you should turn off ALL lights.

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carlsbad business journal

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REAL ESTATE UPDATE

High demand means fewer homes for sale period of scarce inventory has created a temporary backlog of available homebuyer housing that want to purchase a home. Trends Those who did not sell last year should find that their potential selling price could be as much as 5 percent higher in 2013. Those sellers should pay less attention to comparative sales older than 30-45 days. The real estate market in 2013 in North County is changing rapidly. A homeowner Broker Associate today should use past comparatives as a the lund team guideline, but pay closer attention to what comparable homes are currently on sale. the throngs of people line up, as if The Roll- Here’s the difference, a home that closed ing Stones were playing inside, to view this escrow in December could have gone under newly listed 1,600 square-foot fixer-upper. contract in late October. This is reflective of Several of those homebuyers submitted a different market. The current market is competitive than offers on the first day of it being listed, only to be told that another buyer got the it ever was in 2012. “golden ticket”. Therein lies today’s real The low inventory and low rates has creestate market: a highly competitive, newly- ated fierce competition and heightened formed seller’s market. level of urgency between homebuyers that is enabling higher market pricing. Homeowners are finally in the driver’s seat. AverWhere is the supply? age North County home prices are rising Those who may have considered or even and a properly priced home can sell within attempted to sell their homes and were the first week of being listed for sale. With multiple offers becoming the rule unable to get their desired price should consider relisting for sale in 2013. The North rather than the exception, agents are County real estate market is desperate for facing new challenges in vetting out the new homes for-sale, and the population of most qualified buyer amidst the group, buyers is growing. The current elongated along with maximizing the current sales price within a conservative appraisal environment. It becomes painfully obvious how the local market has changed when listing agents are found resurrecting policy from the go-go 2005 era of real estate of the per diem charge. This is a counter term that would create a monetary penalty should the buyer not close escrow within the agreed-upon time. Experienced real estate brokers are reminding their homebuyers of the importance of being fully prequalified and how it can make the difference in a multiple-offer scenario. Agents are also seeking out lenders with lower Celebra more thting turnaround times for a loan to fund. an Large banks or credit unions have been unable to perform sooner than 45 days, a penalty that could cost Years! the borrower the deal. It appears the current competitive market trend will persist in North County until the market sees higher rates and more homes available for purchase, neither of which are expected in the 760.438.0800 | www.LUNDTEAM.com near term.

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The real estate market in North County continues to move upward with higher prices and lower market time. The result of several years of unprecedented government intervention has lead to today’s record low mortgage rates of sub-3.5 percent and decade high home affordability in San Diego County. Investors, as well as traditional buyers, rushed to purchase available property. The result is the current drought of available homes for-sale that seems to only be getting worse. Supply of homes under $1 million in Carlsbad has fallen below halfa-month’s supply, a number not seen in local real estate. With major construction projects postponed during the great recession, new construction has not been able to provide the needed new supply of homes. Existing new construction starts have not been able to keep up with the current demand. The few new construction projects remaining in Carlsbad, Oceanside and surrounding cities, have reduced their homebuyer incentives and raised their base-pricing on existing lots. The supply problem is making for almost comical open-house scenarios. A recent open house in south Carlsbad’s 92009 ZIP Code had more than 30 cars lining the street. Neighbors stepped outside to watch

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The Mortgage Forgiveness Debt Relief Act was extended through 2013, giving underwater homeowners the opportunity to short-sale their home without federal taxation. Homeowners that owe more on their homes than what they are worth or that have been denied a loan modification should weigh their options on performing a short sale in 2013. A short-sale allows underwater homeowners a “reset button,” allowing them to sell their home without cost and have the amount owed forgiven. Since the process can take several months, homeowners are wise to start the evaluation process early this year. The extension of the Forgiveness Act was boon, and there is no discussion of extending it another year. Most homeowners that started their short-sale later in the year in 2012 were not able to complete their sale by year’s end. This year that would leave the owner with a potential tax bill to the federal government. Get your short-sale started before June to assure yourself ample time to complete the transaction. The California Association of Realtors is sponsoring Senate Bill 30, that will push for an extension of the tax forgiveness at the state level to mirror the federal level extension. As of January 2013, those w h o did not complete their shortsale in 2012 will be taxed at the state level unless Senate Bill 30 passes. Owners considering a short-sale should consult a qualified tax professional for personal tax advice.

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BUSINESS BUZZ

IRS provides new income tax withholding tables The Internal Revenue Service (IRS) has released a new W-4 for 2013 and has also updated incometax withholding tables to reflect recent changes by Congress to address the “fiscal cliff.” The updated income tax withholding tables show the new rates in effect for 2013 and supersede the tables issued on December 31, 2012. The updated tables contain the percentage method income-tax withholding tables and related information that employers need to implement these changes. According to the IRS: • Employers should begin withholding Social Security tax at the rate of 6.2 percent of wages paid following the expiration of the temporary two-percentage-point payroll tax cut in effect for 2011 and 2012. The payroll tax rates were not affected by the “fiscal cliff” legislation. Employers should start using the revised withholding tables and correct the amount of Social Security tax withheld as soon as possible, but no later than February 15, 2013. • For any Social Security tax under-withheld before February 15, 2013, employers should make the appropriate adjustment in workers’ pay as soon as possible, but not later than March 31, 2013. Interested parties can download the new Form W-4 www.calchamber.com under the “Forms & Tools” menu. — Source: calchamber.com

Aviara golf club hosts Kia Classic Tickets are now on sale for the 2013 Kia Classic, the LPGA tournament that returns to Carlsbad in 2013 with a new location — the Aviara Golf Club at the Park Hyatt Resort. Scheduled for March 18-24, the prestigious Kia Classic features 144 professional golfers competing for a $1.7 million purse. Tickets are available at www. kiaclassic.com. While the list of athletes has not been revealed, you can expect a roster full of some of the top women golfers in the world. Last year Rolex Rankings No. 1 Yani Tseng shot a final-round 70 to secure a six-shot victory at the Kia Classic. Tournament week will feature a qualifier, practice rounds on Monday and Tuesday, a Wednesday pro-am and four competitive rounds from Thursday through Sunday. Advance prices for daily grounds passes are $10 for Wednesday’s pro-am day and $15 per day for competition rounds. Weekly grounds passes are just $40. Children 17 and under will receive free admission to the Kia Classic when accompanied by a paid adult.

Wheelchair dance group seeks world record A nonprofit group that teaches and promotes wheelchair dancing is hoping to set a world record for the most wheelchair dancers and their partners dancing a bachata, a popular Latin dance that originated in the Dominican Republic, at their upcoming fundraising gala event. The Wheelchair Dancers Organization is hosting the free event, titled “A Perfect Circle — an abilities showcase” will be held from 1-4 p.m. on Saturday, Feb. 16 at the Balboa Park Club at 2150 Pan American Road W. at Balboa Park. The organization provides wheelchair dancing classes throughout the region for children and adults and promotes the growth of the practice in the region. Wheelchair dancing provides an opportunity for wheelchair users to socialize and engage in a recreational activity. Dancing assists in the development of physical dexterity and communication skills and allows for either a wheelchair dancer and an able-bodied dancer, or two wheelchair dancers. The event will feature an afternoon filled with dancing, snacks, socializing, awareness and the opportunity to see the aforementioned attempt at a world record. Attendees will then be able to take part in the fun with a flash mob dance, that will feature wheelchairs and walkers. Raffle and sponsorship opportunities are available. For more information, contact Beverly Weurding at 858-573-1571 or Joe Torres at 619-760-7584 or email dance-whisperer@att.net.

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carlsbad business journal

www.carlsbad.org

annual business awards dinner pRESEnTEd by

SATURdAy, mARch 23, 2013 - 6.pm. LA cOSTA RESORT & SpA

EXCE

E L L

1923-2013

R ATIN

90 C

EB L E

Join us as we celebrate “Our Place in Time.” Those who came before helped grow our city into the North County jewel it is today. During our annual awards gala, we will celebrate our modern-day pioneers, those whose work will reverberate into the future of this great community. We will also recognize the achievements of the 2012 board of directors and inaugurate the 2013 leadership team.

Awards will be given in the following categories: • Small Business of the year • Medium Business of the year • Large Business of the year

• Businessperson of the year • Entrepreneur of the year

For this once-in-a-lifetime event, we will be recognizing those who have already gone aboveand-beyond for our Chamber. This year’s finalists will be the award winners of previous years. The community will be able to help select the winners. Stay tuned for details. THANK YOU TO OUR SPONSORS