Carlsbad Business Journal - February 2015

SIGN POINTS TO FUTURE The Chamber celebrated the lighting of the Carlsbad Sign.

2

IN BUSINESS AND IN LOVE

Chamber members share the stories of how they went into business together.

BUSINESS WWW.CARLSBAD.ORG

IN BUSINESS

IN

JOURNAL

VOL. 32, NO. 2

12-13

LOVE FEBRUARY 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Cell phones track Village Faire attendance

IN MEMORIAM

Village Faire champion dies at 90

Technology makes case for 100,000 attendance

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67

The Carlsbad Chamber of Commerce has known for a long time that the Carlsbad Village Faire, held on the first Sundays of May and November, is the largest one-day street fair of its kind in the nation based on the number of vendors.

When it came to estimating how many people it drew, however, the Chamber always had to rely on a bit of guesswork, since the Faire doesn’t track admission to the tens of thousands that attend each year looking for unique gifts, a familyfriendly atmosphere and a fun community tradition.

Now, however, technology — and Chamber member AirPatrol Corporation, a Sysorex Company — the Chamber has a more accurate count, one that validates the figure of 90,000 to 100,000 that the Chamber has used.

Using the “pings” that cellphones emit as people move them around, AirPatrol has determined that 71,717 people attended the last edition of the Faire, which was held on Nov. 2, 2014.

Brian Roth of Kennedy and Associates, which operates the Carlsbad Village Faire for the Chamber, noted that the figure doesn’t include children or adults who don’t carry cell phones and that the survey did not account for the entire area of the Village Faire.

“These results pretty much authenticate what we’ve always said,” Roth said.

“When we have vendors that ask how many people come to the Faire, we can tell them with authority that we have 90,000 to 100,000.”

HOW IT WORKS

AirPatrol uses the “pings” that cellphones use to communicate with cell towers on a periodic basis to let the tower know where the phone is. Because most people carry a cellphone, these “pings” can be used to anonmymously count the number of people in an area. Here’s how it works: 1. Small sensors are placed to form a “zone” 2. Cellphone “pings” outside of the zone 3. Cellphone “pings” again inside the zone 4. Cellphone pings again on as it leaves. AirPatrol counts the device as one “visitor”

1

2

3

4

SEE VILLAGE FAIRE Page 11

Keith Eugene Kennedy, who grew the Carlsbad Village Faire from a humble sidewalk sale to become the largest one-day street fair of its kind in the nation, died on Friday, Jan. 2. He was 90.

He was born in Orleans, Nebraska, on July 8, 1924.

At age 17, he enlisted in the Marines and served through the WWII island hopping campaigns of the Pacific Theater.

Returning from the war, he settled in Carlsbad and remained in the Marine Corps Reserve while beginning his career with AT&T. He was activated for the Korean War in 1950, where he served from the Pusan perimeter, through the Inchon landings and on to the infamous Chosin Reservoir fight against the Chinese in 30-below zero weather. Keith was one of the “Frozen Chosen,” the

SEE KENNEDY Page 11

BUSINESS SPOTLIGHT

Sheraton Carlsbad Resort & Spa: making dreams come true If you’re looking for the perfect Southern California coastal wedding experience, look no further than the Sheraton Carlsbad Resort & Spa. From its pictureperfect landscape of rolling lawns and tranquil ocean breezes to its dedicated staff and state-of-theart facilities, it’s hard to equal the warmth, elegance and hospitality that this wedding venue offers.

Part of the beauty of booking your wedding at the Sheraton Carlsbad Resort & Spa is access to the resort’s wedding manager, Louise Lambert. A certified wedding professional, Lambert has worked in the hospitality and event planning industry in San Diego for 17 years and has helped plan more than 500 weddings.

Not only is Lambert a seasoned expert in her field, but she also adores every facet of planning a wedding. That means that from recommending vendors to ironing out last-minute details, she is passionate about making your

The Sheraton Carlsbad Resort & Spa offers a richly scenic setting, ocean views and world-class cuisine to make any wedding special. wedding a fun, enjoyable and relaxed experience for everyone.

The resort’s location and nearby attractions will also be a big part of what makes your wedding here enjoyable. There’s truly something

for everyone!

While the guys enjoy a round of golf at The Crossings at Carlsbad golf course, the girls can pamper themselves with organic marinebased spa treatments at the Ocean

Pearl Spa. Guests can also enjoy the private entrance to LEGOLAND California Resort, shopping at the Carlsbad Premium Outlets or nearby Carlsbad beaches.

And when it comes to feeding the wedding party and guests, the culinary experts and banquet team at the Sheraton Carlsbad Resort & Spas strive to make each catered experience memorable. Whether you’ve booked a private ballroom or you’re hosting your event outdoors, their customizable menus feature only the highest quality ingredients and stunning presentation for up to 600 guests.

For a smaller affair, rehearsal dinners or al fresco dining, try the resort’s signature Twenty/20 restaurant and wine bar. Named for its panoramic views of the Pacific coastline, guests can enjoy 180 degree coastal views and fresh, local and seasonal cuisine all year long. Several seating options and

SEE SHERATON Page 13

2 | WWW.CARLSBAD.ORG

OFFICERS CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT Carmen Rene Thermo Fisher Scientific TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

DIRECTORS David Bennett Joseph Charest John Haedrich Lupe Hairston John Hanley Tucker Hohenstein Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Larry Magor William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Don Sando Don Schempp Michael Schroder Lee Sterling

Hundreds gather at the intersection of Carlsbad Boulevard and Carlsbad Village Drive for the dedication and lighting ceremony of the Carlsbad Sign. (Photo Provided by City of Carlsbad)

Carlsbad Sign points to bright past and future

H

undreds of you joined us on Jan. 8 to celebrate the dedication of the Carlsbad Sign. It was such a great community-building event and I was proud to be a part of the celebration. For those of you who weren’t there — or who couldn’t listen to what I had to say at the event — I wanted to publish the words of my speech. I think they provide an important link of what the sign is really about, and why the Carlsbad Chamber of Commerce took the lead in this project.

A lot of things change over the years and over the decades with the passage of time. Some things never do.

Today, we stand here to dedicate and light this sign — a gift to the City of Carlsbad from the business community and the Carlsbad Chamber of Commerce, made possible by a generous gift from TaylorMade Golf and by the vision of Carlton Lund, who preceded me as chairman of the Chamber’s Board of Directors.

This sign is a near-replica of a sign that stood near here in the late 1930s, but there are few details about what happened to that original marker. There’s a grainy photo from which this design was taken and a small twoparagraph blurb published in a column on the Carlsbad Journal on August 11, 1938.

The article, headlined as “Lighted Carlsbad Sign Marks South Entrance,” talks about the effort of the Community Club, the California-Carlsbad hotel and Albert Cohn, a successful Los Angeles based grocer who retired here in Carlsbad and was known for philanthropic causes and development here in Carlsbad. In fact, coincidentally, his home and estate was just a stone’s throw from here.

The article concludes that, “the

Jeffrey R. Stoke, Esq. Tim Stripe Amber J. Ter-Vrugt Jim Valentine Scott White

Tri-City Medical Center Katz & Associates Tip Top Meats/European Deli Freedom Window Cleaning Solatube Global Marketing, Inc. Colliers International Carlsbad LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Omni La Costa Resort & Spa Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP

Grand Pacific Resorts, Inc. Scripps Health SDG&E New Village Arts

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Lynn Delanzo AnnMarie Gabaldon Bonnie Hoffman José A. López Kathleen Mandig Scott Peltier Edgar Rodriguez Kathy Steffen

Information Specialist Director of Sales & Marketing Business Services Manager Director of Communications/ Editor, Carlsbad Business Journal Business Development Manager Marketing Specialist Art Director Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing

Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

FROM THE CHAIRMAN

JOHN OSBORNE Published monthly by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

large sign is illuminated by night, and can be seen from a considerable distance.”

The “Community Club” mentioned in the article was none other than the Carlsbad Chamber of Commerce. You might know that this organization has been around for more than 90 years, but it, too, was hard hit by the Great Depression. Our Chamber went on hiatus in 1936 and 1937 and held very few meetings.

In 1938 and 1939, when that article was published, the Chamber was revived with the help of then-Chamber President Sam Fraser, who added a new twist. The Chamber was renamed to the Carlsbad Community Improvement Club in the hopes of attracting both residents and business owners. The organization went back to being the Carlsbad Chamber of Commerce in 1940.

Today feels like a historic

INDEX WORDS OF WISDOM ...................3 Attendees at the Carlsbad Sign lighting ceremony take a photo of themselves during the celebration.

(Photo Provided by City of Carlsbad) occasion but only time will tell whether this sign is truly iconic, or if it too will be forgotten by the passage of time.

My prediction is that this sign will become a much beloved icon in the City of Carlsbad for years to come. Though it has only been up for a little while, the response from the community has been positive.

It creates a great sense of place for those cruising down another icon that was lost to time, Route 101.

So what are the things that don’t change in Carlsbad?

One of those things is the

leadership that the business community and the Carlsbad Chamber of Commerce have provided to this City over the years. Before the City incorporated in 1952, the Chamber took up many causes that shaped Carlsbad into the city that it would become.

That’s why we’re here – to dedicate this awe-inspiring sign that is testament to the important role that business has played in the City of Carlsbad’s success.

This will be inscribed in a commemorative plaque that will soon be placed on one of these support beams.

LEGAL UPDATE............................4 CITY NEWS .................................5 EDUCATION NEWS ......................6 MEMBER DIGEST ........................7-10 REAL ESTATE ...............................14 TO YOUR HEALTH ........................15 ADVERTISING SPOTLIGHT IN BUSINESS AND IN LOVE ..........12-13 MEMBER MARKETPLACE.............15

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 3

ViaSat shores up plans for second satellite ViaSat has taken another step forward with its plan to launch another satellite into orbit to transform satellite broadband by selecting a company that will take care of the launch.

SpaceX is schedule launch ViaSat-2, in the late summer of 2016 launch from the Kennedy Space Center in Florida.

The satellite will travel inside a Falcon Heavy, the world’s most powerful rocket, with the ability to lift more than twice the payload of the next closest launch vehicle at only one-third the cost. Falcon Heavy is an evolution of the flight-proven Falcon 9 that is used to launch commercial satellites as well as cargo missions to the International Space Station.

Beginning with ViaSat-1, ViaSat began a transformation of satellite communications into a network technology that can provide high-performance services competitive with terrestrial alternatives, rather

than being merely a last resort. ViaSat-2 is designed to provide another leap ahead in broadband service quality for residential, mobile, and enterprise satellite services.

“One of the primary objectives for ViaSat-2, beyond higher speeds, is to offer more data with all of our service plans. That’s what customers want from any wireless service,” said Mark Dankberg, ViaSat chairman and CEO. “We can do that by building a network with lots more network capacity at a cost that will attract more customers, and that’s what this new class of satellite is designed to do.”

ViaSat-2 is expected to cover seven times the geographic area and offer twice the bandwidth economics advantage of ViaSat-1, which is already the highest capacity satellite in the world. Planned coverage includes North America, Central America, and the Caribbean basin.

Jazzercise’s new look Carlsbad-based Jazzercise has unveiled an edgy and modern look that reflects the calorie-crushing intensity of its workouts and confront the misconception that the company hasn’t evolved from its meteoric rise in the 1980s.

The new brand expression is edgy, intense, hard hitting and modern, mirroring what customers experience in class today.

“Some people still think legwarmers and leotards when they hear Jazzercise, but we left the ‘80s behind a long time ago,” said Judi Sheppard Missett, Jazzercise Founder and CEO. “Jazzercise is the original dance party workout and 45 years later we continue to transform the bodies and lives of our customers because we know how to get results and keep it fresh,” she added.

We constantly evolve our workouts, mixing in new music, new moves and new classes to keep it challenging. Today we recharged our brand to reflect the edge, energy and intensity of our classes and to reach out to

a new audience with a bold new message: you think you know us but you don’t.”

Campaigns will feature a new visual expression that focuses on intensity and results and a new logo and brand mark that both honor the company’s 45 years of leadership in dance fitness and push it forward with bold colors and a clean edge.

Marrs Maddocks & Associates Insurance Services A Division of Hub International Insurance Services, Inc.

COVER ALL YOUR BASES

with the leading insurance team in North County!

MEDIUM BUSINESS OF THE DECADE

2 013

www.mmains.com

•• •

Follow us

A complete solution for every insurance need - both business & personal Healthcare reform specialists Top 10 San Diego Agency 10+years in a row 1903 Wright Place, Suite 280 Carlsbad, CA 92008

800-624-4538 760-804-0402 LIC# 0757776

The collected wisdom of Keith E. Kennedy Those of you who have read my columns in the past know that I like to share inspirational and aspirational quotes to help you navigate business and life. This month, I’d like to share with you quotes that were compiled by someone else.

Many of you may have known Keith Kennedy, community volunteer extraordinare, who died last month at age 90.

At his funeral, his family shared that he was, like myself, a collector of quotes. In his home, among the carefully organized receipts and lists, and medals, pins, plaques and awards that testified to a lifetime of service to our country and the community of Carlsbad, his family found dozens of clippings and quotes.

Here are some of Keith Kennedy’s favorite quotes.

• The greatest single cause of a poor self-image is the absence of unconditional love.

• People need loving the most when they deserve it the least.

• If you love someone you will be loyal to him no matter what the cost.

• If you love someone you will always believe in him.

• Never tire of loyalty and kindness.

Hold these virtues tightly. Write them deep within your heart.

• The successful person is the one who has integrity and is consistent.

• A man is known by his actions.

• A good man is guided by his honesty.

• Use a negative word on someone else and you’ll feel some influence of the poison yourself.

• When you throw dirt at people you’re not doing a thing but losing ground.

• Rare indeed is the person who can weigh the faults of others without putting his thumb on the scale.

• Whatever picture you paint in your

WORDS OF WISDOM

TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE

own mind, the mind goes to work complete.

• 90 percent of the way you feel is determined by how you want to feel and how you expect to feel.

• Motivation follows the action.

• Where you go from here is entirely up to you.

• Character - not wealth, power, or position - is the supreme word.

• It is not what happens to you that determines how far you go in life; it’s how you respond to what happens to you.

• The great truths in life are the simple ones.

Keith E. Kennedy, who helped grow the Carlsbad Village Faire into the event it is today, died last month at the age of 90.

4 | WWW.CARLSBAD.ORG

Federal labor board doesn’t like your email use policy The National Labor RelaUSE OF WORK E-MAIL tions Board was first estabIn the recent case of STAY lished in the Great DepresPurple Communications Inc. INFORMED sion to protect employees’ and Communication Workright to unionize, overseeing ers of America (December union elections and correct2014), the board found that ing unfair labor practices. an employee with access to Creating Competitive Companies However, in recent years the employer’s email has the LOU STORROW, ESQ. theOne federalLeader agency has right to use it, during nonAttaken A Time a broader view of its mis- Attorney working time, to discuss STORROW LAW, APC Executive Coaching – Leadership Development sionw and has begun looking working conditions and even at wnon-union businesses, social media policies found to organize.

Talent Management and Development It found that this kind of focusing on what constitutes in many handbooks – that it w Strategicactivity” Human –Resource Leadership “concerted that sees as tending to “coerce” policy language was unlaww Facilitation and Instruction is, the rights of employees to employees to give up their ful in that it tends to chill discuss wages and working Section 7 rights. concerted activity: conditions each other Simply maintaining the “The Company’s email Greg B. with Goates, MA and the public – under Sec- wrong policies may violate system is for business use tionPresident 7 of the National Labor federal law. only. Employees may not use Relations Even if you are a non-union it for a) engaging in activities Phone:Act. 760.519.9360 w Fax: 760.753.9380 Much the Board’s employer, several recent deci- on behalf of organizations or Email: of greg@goatesconsulting.com w Web: www.goatesconsulting.com scrutiny has fallen on an sions may give you a little persons with no professional employer’s written rules – concern and “coerce” you or business affiliation with like the computer use and to review your handbook. the Company, or b) sending

Justice may be blind, but should you be?

Get the information you need to make wise HR decisions.

StorrowLaw Louis A Storrow, Esq. • Storrow Law, APC (760) 929-9141 • Lstorrow@hrlawyer.com

Because Knowledge is Power.

uninvited email of a personal nature.”

The Board didn’t care that employees had other means to communicate with each other, such as their cell phones, texts, Facebook and outside email accounts.

It ruled that the company can only impose a restriction if it’s “necessary to maintain production or discipline,” a high standard to meet.

If employees are using the company’s email system for concerted activity, employers have to be careful in monitoring that use.

First, you should have a policy that informs employees that their use of the company’s computers and email is not private.

But you also need internal policies to be sure you are not focusing your monitoring efforts on these activities – that would be a separate violation of federal labor law.

SOCIAL MEDIA POLICY

In another NLRB case involving a Hooter’s restaurant, a server (known as “a Hooter Girl”) was fired for complaints posted on Instagram about a bikini contest that she felt was “rigged.”

The Board reviewed the store’s Social Media Policy and found that it violated federal labor law.

Among other things, the policy prohibited the following: • “insubordination... lack of respect and cooperation…”

• Off duty acts that impact company reputation • “any other action… threat to smooth operation, goodwill, or profitability of the business.”

• Disrespectful remarks,

discussing tips with guests, no profanity or “negative comments” While these sound like general rules of discipline, the Board found that employees would “reasonably construe the policy to prohibit protected activity” because they were too vague.

In another case, even a dress code was challenged as a violation of employee rights.

It’s a good idea for employers to have their handbooks reviewed every year, but especially if the laws have changed or if it has been several years since the last legal review.

Storrow is a labor and employment lawyer in Carlsbad.

He can be reached at lstorrow@ hrlawyer.com

RESERVE YOUR SPACE IN THE MARCH CBJ TODAY MANDATORY CHANGE TO EMPLOYMENT NOTICES POSTER

Order Your 2015 California Employment Poster Today!

Make sure your business is in Make sure your compliance. Even if you have only current posterone is employee, you can be fined $17,000 for not in compliance. posting required notices. Our includes all Order now poster 16 notices in one convenient

for 2015!

Investing in Carlsbad

poster. Order yours today!

Order Your 2015 California Employment Poster Today!

Make sure your business is in compliance. Even if you have only one employee, you can be fined $17,000 for not posting required notices. Our poster includes all 16 notices in one convenient poster. Order yours today!

$30 - Chamber members • $50 - Prospective members

Celebrating our members that help businesses and individuals reach their dreams and goals.

Investing is one of the most personal decisions people make…so why not educate our readers on the many reasons why it’s profitable to invest with a local institution!

Deadline February 17th

5934 Priestly Dr. Carlsbad, CA 92008

Phone 760.931.8400 | Fax 760.931.8153 | www.carlsbad.org

Reserve your space today!

AnnMarie Gabaldon | 760.931.8400 | agabaldon@carlsbad.org

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 5

Walk + Bike = Good business in Carlsbad Early in my career I lived on the East Coast in a busy metropolitan area. I gave up my car and relied totally on walking, biking and public transportation to get to work, do my shopping and run other errands. Because I was seeing businesses up close and in person, instead of rushing by in a car, I always knew when something new was opening or when one of my favorite shops had new merchandise on display. Sure, I was limited to what I could carry, but I stopped by frequently and became a regular customer to many businesses in the area.

For this Southern California native, going without a car was novel and opened up a whole new way to experience my surroundings. Now, all these years later, as cities here in car-centric California are starting to promote more walking and biking, I am happy to say that Carlsbad is leading the way.

The City of Carlsbad, working in partnership with Circulate San Diego and the San Diego County Bicycle Coalition, has launched a campaign to promote walking and biking around Carlsbad, with a special focus on

CITY NEWS

KRISTINA RAY Communications Manager CITY OF CARLSBAD

the downtown Village and surrounding areas.

The campaign is called Walk + Bike Carlsbad and is a year-long effort designed to show people the joy, beauty and many benefits of walking and biking instead of driving on short trips around town. It’s funded by the San Diego Association of Governments and will be a model for cities throughout the region to encourage walking and bicycling to improve the health of people and the environment.

Carlsbad is proud to develop the pilot program for this effort, which fits right in with our community values and recent efforts to transform the way we think about street design and traffic flow. The philosophy behind “complete streets” (or “livable streets” as we

The City of Carlsbad has launched a campaign to promote walking and biking around Carlsbad, with a focus on the downtown Village and surrounding areas. call it here in Carlsbad) is that everyone ought to have safe, comfortable and convenient access to community destinations and public places, whether walking, driving, bicycling or taking public transportation.

You have probably noticed more sidewalks and bike lanes around town over the past few years, especially in the Village area, which is also home to new bike racks,

Region among top performing in the U.S. The Milken Institute has named the San Diego-Carlsbad-San Marcos region as one of the “Best Performing Cities 2014.” The region is number 22 in the annual index that measures areas in the United States where jobs are created and sustained.

The area gained 21 spots to be placed among the Top 25 areas based on “robust job and wage growth,” according to the study, which cited strong research and development clusters that attract skilled employees as the area’s top asset, but the high cost of doing business as one of the area’s tops liabilities.

San Francisco took the top spot, lifted — like most of the areas on the list and most of the U.S. — by its technology sector.

Our area, however, was one of two metro areas in the Top 25 that underperformed the national average for high-tech growth, attracting only $765 million in venture capital in 2013, the lowest level in 10 years.

However, “it did better the first two quarters

of 2014, attracting more capital compared with the same period in 2013.”

The area’s established biotech cluster was named as one of its strengths, according to the report, which stated that in 2013, 125,000 people were employed in the professional, scientific and technical services sector, which added 3,588 jobs that year and took employment back to levels set in 2008.

“2014 was a banner year for employment growth in the United States. During the year all 8.7 million jobs lost during the Great Recession were recovered — and then some,” says Ross DeVol, chief research officer of the Milken Institute and one of the report’s authors. “Yet our country’s significant financial and social challenges remain, and are best addressed by developing local strategies to foster high-quality jobs. Our Best-Performing Cities are showing the way.”

The index has been published in the last 15 years.

improved lighting for safety and ambience, street furniture, and hanging flower baskets making it a more inviting place to visit on foot and by bike. New directional signs are also in the works, geared toward walkers and bicyclists.

The campaign also fits right in with our continuing efforts to promote healthy, active lifestyles, sustainability and economic development.

Studies show that getting people out of their cars helps promote local businesses, through additional exposure and foot traffic.

Don’t worry, we’re not suggesting people give up their cars completely.

Instead, this campaign is focusing on getting people to try making short trips, when possible, on foot or by bike.

Business involvement is

an important part of the campaign. Many Carlsbad companies, like ViaSat, JetHead, Legend3D and Spy Optic, already have programs to encourage their employees to be fit and active.

Contributing to employee wellness has been found to reduce absenteeism, increase morale and even promote greater productivity.

In addition to encouraging walking and biking among employees, businesses can sign on to the campaign by displaying an official Walk + Bike decal in their windows, showing the community they support the effort.

Some businesses are offering incentives to customers who bike or walk, and others are helping with special events and promotions.

If you’d like to get your business involved, contact our business outreach liaison, Hannah Williams, at hannah@sdbikecoalition. org or 858--472-6025. You can also visit the campaign website at www.carlsbadca. gov/walkbike.

Let’s show the region, once again, why Carlsbad is the place where “Life in Action” is not just a tagline, it’s who we are.

Residents give high ratings in annual survey Carlsbad residents continue to give the city high marks for services and quality of life, record highs in some cases and generally higher than other comparable cities, according to Josh Williams, president of BW Research, who presented the findings of the city’s annual resident satisfaction survey to the City Council recently.

Carlsbad-based BW Research completed about 1,000 telephone surveys in August 2014. Participants were chosen at random using landline and mobile phone numbers.

According to Williams, the percentage of surveys completed by mobile phones continues to increase, with a new high in 2014 of 50 percent. The survey has a margin of error of approximately 3 percentage points.

Pointing to all-time highs in several categories, Williams said that often a significant event, such as the Poinsettia Fire response last May, can affect how people perceive a city.

“The survey doesn’t tell us why people are more satisfied, but I think it’s reasonable

to assume that the competence the city demonstrated in responding to the fire could have resulted in an overall increased level of satisfaction with the job the city is doing,” said Williams.

The survey shows that 95 percent of residents were satisfied with the job the City of Carlsbad is doing to provide city services, and nearly two-thirds, 65 percent, were very satisfied. Ninety-eight percent of residents rated their quality of life in the City of Carlsbad as excellent.

Continuing on a trend from 2013, residents were more positive than in previous years regarding the direction of the quality of life. In 2010, 17 percent of Carlsbad residents indicated the quality of life was getting better, almost equal to the 15 percent who said it was getting worse. In 2014, 31 percent of residents indicated the quality of life in Carlsbad is getting better, almost three times the 11 percent who said it was getting worse.

— Source: City of Carlsbad

6 | WWW.CARLSBAD.ORG

CHSTV gives students a well-rounded start in communications Where are high school students likely learn the “soft skills” they need to be successful in their careers, such as time management, professional communication, meeting deadlines, finding leads, networking, using social media? They learn these skills and more on the set of CHSTV. Every morning at 9 a.m.

Carlsbad High School students produce and broadcast an informative live television show. Student journalists create news, sports, and feature stories, and interview guests on the air. The school’s morning announcements are included in the content. The program is community-focused and streamed live on Time-Warner and AT&T cable.

Students also produce documentary films for PBS television and general release. The funding for these films provides income that sustains the journalism program.

CHS’s most recent film, Invisible Threat, its most ambitious project to date, was screened for members of Congress in Washington, D.C., featured on the front page of the LA Times, and recently honored with the

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

Drew Silvern Excellence in Journalism Award by the San Diego Press Club. The film website is www.chstvfilms. org Broadcast Journalism teacher, Doug Green, says, “The focus of the CHSTV program is on journalistic research and writing.”

Green, a National Technology Educator of the Year finalist, has worked for PBS and the United States Department of Defense School System. His extensive knowledge of the industry has guided many students into careers in journalism and related fields. One hundred percent of CHSTV seniors attend college after graduation, and approximately 70 percent pursue degrees related to film, broadcast or public relations.

Last year CHSTV seniors went on to Arizona State, Chapman University, USC, Montana, CSU Fullerton and the University of Colorado at

Carlsbad High School student Gretchen Miller, right, interviews California State Assemblyman Rocky Chavez for CHSTV. Boulder. CHS has an articulation agreement for its broadcast producing and writing class that grants college credit at Palomar College.

CHSTV students seek internships with local businesses and media outlets.

With equipment and support provided through a partnership with ViaSat, CHSTV will soon have the capacity to broadcast via satellite.

The CHSTV program is a member of the Student

Television Network (STN), a national organization headquartered in Carlsbad. This year, STN’s national convention will be held here in San Diego, where more than 2,000 students and teachers will converge for four days of competitions and workshops — led by local and network broadcast journalists, professionals from private industry, and produces and directors from the film industry.

Green is STN’s president,

and CHSTV students will play a key role at the convention by running numerous workshops.

CHSTV provides a unique opportunity for students to work every day in television production, to learn and practice the skills needed for an exciting career, and to be immersed in the important issues of the day.

Carlsbad Unified is a place where students’ dreams can flourish.

Introducing MiraCosta’s new leader, Dr. ‘Sunny’ Cooke Dr. Sunita Cooke took helm of college in January I joined MiraCosta as its superintendent/president in January. I was drawn to North County in general, and to MiraCosta College in particular, because I am eager to be a part of a community that is so obviously dedicated to education — both higher education as well as preK-12.

Access to educational opportunities is a crucial component to local economic development.

Nowhere is that more evident than North San Diego County, home to some of the highest performing preK-12 schools in the country as well as nationally recognized institutions of higher education. North

HIGHER LEARNING

DR. SUNITA (“SUNNY”) COOKE Superintendent/President MIRACOSTA COLLEGE

San Diego County’s strong commitment to education has resulted in a vibrant economy, a growing job market, strong entrepreneurialism and career opportunities in expanding fields including biotechnology and healthcare.

Families looking to raise their children in areas with superb public education need look no further than coastal North County San Diego and our neighboring communities. Parents, teachers and administrators in our local schools

work tirelessly to prepare students for careers and college. Meanwhile, innovative programs like GEAR UP link our junior and high schools with their local community college to create a collegegoing and college-prepared culture.

Removing barriers to higher education is a priority at MiraCosta College. That’s why the college’s board of trustees elected to waive enrollment fees for concurrently enrolled high school students, giving them a chance to earn college credit and get a taste of college life. Meanwhile, MiraCosta College students save thousands on their way to earning a four-year degree and transfer to universities with significantly less student loan debt.

For those students looking to get the skills they need to start a technical career, there are now expanded

opportunities at MiraCosta College’s new Technology Career Institute (TCI) in Carlsbad. The TCI provides training for careers in the high-tech manufacturing, maritime technology and biotech manufacturing industries.

Our local community also remains dedicated to providing educational opportunities to veterans and active duty military students. Here at MiraCosta College, in order to better serve our veteran population, a new Veterans Information Center opened on the Oceanside Campus in late 2014. With new furnishings, a computer lab and a lounge area, the center provides space where military students can study and get the support critical to their success.

The beauty of education in North County is that opportunities are everywhere. Our preK-12 institutions are top

in their class and those ready to continue beyond high school can find the education or training they need at MiraCosta College. In addition, students who are ready to earn a bachelor’s or master’s degree don’t have to leave beautiful North San Diego County to do so because our region is home to the burgeoning Cal State San Marcos.

I am excited to work alongside so many professionals dedicated to education, job training and career advancement. I look forward to making new connections in the community and meeting the business leaders served by the Carlsbad Chamber of Commerce.

Please don’t hesitate to contact my office at 760795-6610 should you wish to set up a time to meet directly with me or wish to learn more about MiraCosta College.

Walk+Bike Carlsbad = Good for Business Give your business an active start this year with Walk+Bike Carlsbad, a campaign led by the City of Carlsbad, Circulate San Diego and the San Diego County Bicycle Coalition, designed to promote walking and biking in Carlsbad.

Walking and bicycling are good for business: + Healthy Employees + Frequent Shoppers + Loyal Customers + Better Environment Learn how to make an active year good for your business at www.carlsbadca.gov/walkbike

MiraCosta will add bachelor degrees The California Community Colleges Board of Governors has voted to give MiraCosta College initial approval to host a pilot baccalaureate program. MiraCosta College is among only 15 of California’s 112 community colleges selected to host a program.

“This is an historic moment not just for California’s community colleges, but also for MiraCosta College,” said MiraCosta College Superintendent/President Sunny Cooke. “I want to extend my appreciation, gratitude and congratulations to the many MiraCosta College faculty, staff and administrators whose vision and persistence made our selection possible.”

The program will prepare students for employment in the manufacturing sector of the biotechnology industry, which includes biotherapeutics, diagnostics, supplies and services, and industrial products.

The degree will also prepare graduates for technical and quality assurance/ control-related positions.

“The biomanufacturing baccalaureate program will help fulfill an unmet workforce need for the greater San Diego region,” said Dr. Cooke. “It builds on an already exemplary Biotechnology Program and is responsive to the local need for trained manufacturing and production technicians in North County. Due to our location and our relationships with local biotechnology companies, MiraCosta College is uniquely positioned to meet this biotechnology workforce need.”

San Diego County is one of the top three life-science clusters in the country, with many biotech companies operating in the MiraCosta College district, which spans from Oceanside to Carmel Valley.

Local biotechnology companies have expressed their support of the proposed baccalaureate program, including Carlsbad Chamber members MO BIO Laboratories, Thermo Fisher Scientific and Beckman Coulter.

“Our proposal for a degree program in biomanufacturing is incredibly important to our region and, specifically, North County San Diego,” said Mike Fino, MiraCosta College biological sciences instructor. “Objectively, this is a remarkably worthy degree program that is industry-responsive with well-paid, in-demand career paths within an industry segment that is one of the largest in the nation.”

Under the law, the fouryear degree program must be up and running by at least the 2017-18 academic year, however, districts may start their programs by the fall 2015 semester.

Districts must also seek approval from the Accrediting Commission for Community and Junior Colleges to start a program.

MEMBER DIGEST

VOL. 32, NO. 2

WHAT’S INSIDE

› First Friday › Sundowner › New Members

Through page 10

FEBRUARY 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Chamber members: Send us your employees

IN THE NEWS

KUSI News recently featured the Carlsbad Chamber of Commerce in two segments. Bev Jorgensen and members Coolest Shoe in California, Aranelle and Pedego Carlsbad were featured in a ‘Shop the Village’ segment. President and CEO Ted Owen spoke about the economy of Carlsbad and North County on San Diego People

It’s a new year and here at the Chamber, that means we’re already knee-deep in what we do best — helping our member businesses and their employees succeed.

One of the ways we do that is by providing many professional development opportunties on some of the hottest business topics. In addition to our monthly offerings (including our Sundowners and First Friday Breakfasts), the Chamber hosts workshops that give its members the tools they need to keep their businesses on the cutting edge.

You can find details of all of the opportunities the Chamber is offering in the pages of this Member Digest, or by going to our Event Calendar on our website, www.carlsbad.org. Some highlights include the Communications Workshop offered by Rick Davis of Arbor Scientia on Feb. 5 and our brand new Master Series on Google Products and Apps presented by Alex Lipscomb of All Maven, Inc. We recognize that our businesses are full of busy people, but this month I want to make a case for our members to attend one of our events. More specifically, I

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

wanted to reinforce that once a business or organization joins our Chamber, our services are available to ALL of their employees.

Here are some of the benefits of attending one of our professional development opportunities: • It’s affordable: As an example, most of our Lunch Bytes programs are $25 to $35. These lunch-time programs have featured training in such in-demand skills including Excel and SEO. I’ve seen similar programs that are much more expensive.

• It’s close to home: You or your employees won’t have to travel far, or stay overnight for our workshops. And because we know that our members are busy, we work to schedule most of our events during hours where they would be less impactful to

attendees.

• It allows you to explore: One of the things we want to avoid is having our members waste their resources on programs or services that they are not going to need. Attending one of our workshops will allow you to see if the topic would be of use to your business.

• We’re business-based: The needs of business owners and business people are different from consumers. All of our professional development programs and offerings are created with this in mind. They are taught by business owners (in many cases Chamber members) who are more likely to share your experiences. Those around you, the participants, are also going to be business owners or business professionals, and you may gain insight just by listening to their questions or speaking with them during breaks.

So make it your goal to come to one of our professional development programs, or have one of your employees attend.

We’re confident that you’ll come away from them equipped with new tools that will help your business.

A PROFESSIONAL DEVELOPMENT OPPORTUNITY PRESENTED BY

THE MASTER SERIES INSTRUCTOR: Alex Lipscomb | ALL MAVEN, Inc.

Learn the why and how behind Google Apps for Work, the suite of tools that improves productivity, communication and collaboration in your business. Take part in this Master Series Class from ALL MAVEN and experience in depth training from integration to application of Google Apps.

FEB

Mastering Gmail and Google Calendar

FEB

Google Drive: Beyond Cloud Storage (Part One: Google Drive and Google Docs)

MAR

Google Drive: Beyond Cloud Storage (Part Two: Slides, Sheets and Forms)

MAR

Integrating Google Hangouts and Google Plus into your Business

19 26 12

26

All workshops are $35 for members and $65 for prospective members.

TIME: 9-11 a.m.

› Calendar › Upcoming Events › On the Move

LOCATION: Carlsbad Chamber of Commerce, 5934 Priestly Drive, Carlsbad, CA 92008

To RSVP, visit www.carlsbad.org or call the Carlsbad Chamber at (760) 931-8400 for more information

8 | WWW.CARLSBAD.ORG

NETWORKING OPPORTUNITIES

Network (and get ideas for your home projects) at February Sundowner Join the Carlsbad Chamber of Commerce and your fellow members at the February Sundowner, taking place from 5-7 p,m. on Wednesday, Feb. 18 at FlooringAmerica by PicketFence Design. Get to know your fellow Chamber members and maybe get some ideas for redecorating your home.

Located at 2718 Gateway Road in Carlsbad, Flooring America by Picketfence design is one of North County’s most dynamic interior design showrooms.

FEBRUARY 18

It opened in 2010 and offers an extensive array of flooring, countertops, window treatments and area rugs.

They provide in-home design consultation by a staff of knowledgeable designers.

Flooring options include: carpet, wood, natural stone, porcelain tile, and vinyl plank. With a complete offering of window treatments and countertop products, you can do onestop shopping to design your small remodel or a complete home makeover.

The Sundowner is one of the Chamber’s most popular monthly events. It is open to Chamber members

RIBBON CUTTING

VONS AT LA COSTA TOWN SQUARE 3439 Via Montebello Carlsbad (760)633-0114 www.vons.com After 9 months of construction, the La Costa Town Square Vons opened for business on November 5. The store is open 24-hours and 7-days a week.

only. Prospective members wishing to attend must contact the Chamber at 760-931-8400.

New this year, attendees can register online at www. carlsbad.org for $10 and receive one free raffle ticket and one door prize ticket.

For those who do not preregister, admission is $15 (cash only) at the door.

For more information or to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ksteffen@ carlsbad.org.

Power Networking returns for March’s First Friday Breakfast Power Networking will return to the Carlsbad Chamber of Commerce’s First Friday Breakfast in March, which will be held from 7-9 a.m. on March 6 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive.

There’s no speaker to give you time to meet other chamber members and take control of your networkbuilding future.

As attendees arrive, they are assigned to a table where they meet seven new people. Each person gives his or her own 17-second ‘commercial.’

The table facilitator keeps the conversation going

MARCH 6 by asking each person questions.

Following this energetic exchange, each person moves to a different table to meet seven new people.

First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and

one of the most regularly attended monthly programs.

Admission is $32 for Chamber members who register before February 27. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved by calling Kathy Steffen at 760-9318400 or ksteffen@carlsbad. org.

To register for the March First Friday Breakfast, visit us online at www.carlsbad.org.

CERTIFICATION WORKSHOP 4 Woman-owned 4 Veteran-owned 4 Small business 4 Green Business 4 Historically Underutilized Business

(HUB)

CHAIRMANS CIRCLE d T H A N K S F O R YO U R C O N T I N U E D S U P P O RT d The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITS In addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs.

Chairman’s Circle members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

Tuesday, April 28, 2015 8 - 10 a.m.

In this workshop you will learn: • What type of certifications are available.

• A detailed description of the application process.

• What is needed to apply for certification.

• Where to get certified.

In partnership with

• The benefits that each type of certification brings.

• The cost and fees associated with certification.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

Cost - RSVP is required

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

Prospective members - $30

Chamber members - FREE

Speaker:

Cheryl Brown North San Diego Small Business Development Center

For more information Contact the Carlsbad Chamber of Commerce at 760-931-8400.

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 9

MEMBERS ON THE MOVE Omni La Costa Resort & Spa’s A.J. Avoli, director of instruction, has been honored by Golf Digest’s list of “Best Young Teachers in America.”

AVOLI The list includes 40 instructors under the age of 40.

Avoli, 33, has been honored each year since 2010.

“It is an honor that I would never take for granted,” said Avoli, “It means the world to me. I am humbled to be held in such high regard alongside these tremendous golf professionals.”

Veteran talent has joined West Steak and Seafood along with sister restaurant Bistro West in Carlsbad. Bobby Daitch joined West Steak and Seafood as the General Manager and Sommelier.

Executive Chef David Abella has been chosen to lead in the kitchen.

“Joining an already popular restaurant with DAITCH celebrated chef David Abella in the kitchen was an exciting decision,” says Daitch.

“Our goal is to make West Steak and Seafood the best steak house in San Diego with ABELLA the highest level of hospitality and service with a fun twist. We want to make our guests feel as if they are dining in our own home and they are family.”

“West is an amazing venue and is one of the best dining

experiences in Northern San Diego,” said Chef Abella. “I’m grateful to have a resource like the West farm where I can utilize the seasonal produce and am excited to put my own eclectic style on the cuisine which will be ever changing. I’m a customer oriented chef and enjoy giving the unexpected.”

Over at the sister restaurant, Bistro West, Justin Stark brings his 18 years of restaurant experience and was hired as the General Manager.

“Joining the Bistro West team was an career changing moment for me,” said Stark.

“Bistro West’s solid reputation in North County for STARK authentic farm to table cuisine, with sourcing from its own 3-acre West Farm, fit perfectly with my passion for creative and evolving menus.”

Hard work of three employees at the Grand Pacific Resorts, Inc. has been recognized by a national membership timeshare association.

The American Resort Development Association found that Lisa Wanzenried, vice WANZENRIED president of marketing communications, and Renee Wagner, director of marketing were deserving of the registered resort p r o f e s s i o n a l s WAGNER label and Amanda Dolan, general manager at Coronado Beach Resort received an

FEBRUARY 2015

Associated Resort Professional designation.

“As Chairman of ARDA’s Education Committee I am well aware of the importance of DOLAN nurturing our associate’s career development,” said Nigel Lobo, COO, Grand Pacific Resorts, Inc. “We are extremely proud of Lisa, Renee, and Amanda and are fortunate to have them on our leadership team. The awards are a testament to their hard work and professionalism.”

Silvergate Bank announced the additions of Jeffrey Hurtik and Ted Peña.

Hurtik has joined Silvergate Bank as the executive vice president and chief information officer and will be responsible for oversight and updating of HURTIK the Bank’s information technology strategies, systems, operations, and information security. Pena has joined as vice president and manager of the Carlsbad PEÑA office and will be responsible for all activities of the Silvergate Bank Carlsbad branch, with a strong focus on business development.

Recognition has been awarded to Larry Schallock, a SCHALLOCK member of the TriCity Healthcare District Board of

Trustees. As a retired hospital pharmacist and current board member of Tri-City Medical Center, Schallock received the prestigious 2014 Leadership in Governance Award by the California Hospital Association. The award recognizes the commitment to health care policies and issues.

“I am very honored to receive this recognition as our board strives to see our hospital and community health flourish,” Schallock said. “With the teamwork from our board, I have used my leadership role to prioritize the medical center’s financial growth and stability, strategic planning and support for the highest quality of care for the residents of our community.”

After serving on the board of directors for the Associated Builders and Contractors of San Diego since 2011, Paul Rowan, president and CEO of Rowan Electric, will serve as 2015 San Diego Chapter Board of Directors ROWAN and Apprenticeship Training Trust, and Health Trust Chairman.

“During the lean years, it was teamwork and the willingness to work together that allowed our members to survive, and that same spirit will help our members thrive in 2015 as the economy picks up,” said Rowan. “I look forward to working with the rest of the board and our members to provide the kind of support and advocacy along with advanced education that will help our members win work and be successful.”

HEARTSAVER CPR, PRESENTED BY

S

M

T

W

TH

F

S

1

2

3

4

5

6

7

8

9

10 11 12 13 14

15 16 17 18 19 20 21 22 23 24 25 26 27 28 Chamber Events Free Score Business Counseling by Appointment Mondays & Fridays Chamber Closed

FEBRUARY EVENTS 03 Business Resource Committee 04 Government Affairs Committee 05 Communication Principles to

Accelerate Your Success Workshop

06 10 11 11 13 13 16

February First Friday Breakfast

17 18 19

Technology Advisory Committee

Sustainability Committee chamberpl8tes Ambassador Committee Ready Carlsbad Business Alliance Coffee Connection President’s Day, Chamber Closed

February Sundowner Google Workshop: Mastering Gmail and Google Calendar

24

Carlsbad Business Academy

25 26 26

Education Committee

27

Heartsaver CPR, AED and First Aid

chamberpl8tes Google Workshop: Google Drive: Beyond Cloud Storage

In partnership with

AED AND FIRST AID CLASS

FRIDAY FEB 27, 2015

7:15 A.M.— 12 NOON SPONSORED BY

WHAT YOU WILL LEARN:

ABC’

Learn how

to recognize a heart attack, stroke or other life-threatening condition. The class features adult, child and infant CPR, automatic external defibrillator (AED) practice and airway obstruction removal. Passing participants receive a two-year course completion card. This class is ideal for teachers, fitness instructors, babysitters or anyone else who needs a CPR card. It is not intended for healthcare workers or anyone who wants to work in a healthcare setting. (Includes student manual)

RSVP

COST

Must RSVP with payment prior to February 17.

$75 Prospective Member

Walk-ins are not accepted.

Includes continental breakfast

Class is limited to 18 attendees so act fast!

$50 Chamber Member

sOF

GOVERNMENT CONTRACTING WORKSHOP

TUESDAY, MARCH 31

8 - 10 A.M.

5 9 3 4 P R I E S T LY D R . | C A R L S B A D | C A | 9 2 0 0 8 FOR MORE INFORMATION CALL THE CHAMBER AT 760 931 8400 OR VISIT WWW.CARLSBAD.ORG

FREE FOR CHAMBER MEMBERS | $30 FOR PROSPECTIVE MEMBERS | RSVP IS REQUIRED

*Passing participants receive a two-year course completion card.

F O R M O R E I N F O : 7 6 0 . 9 3 1 - 9 1 5 3 O R EM A I L K S T EF F EN @ C A R L S B A D. O R G

5934 Priestly Drive, Carlsbad, CA 92008

Tel 760.931.8400

W W W. C A R L S B A D . O R G

Fax 760.931.9153

10 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS

DECEMBER MEMBER RENEWALS 31-35 Years Carlsbad Unified School District (31) UT San Diego (31)

26-30 Years Hotchkiss & Anewalt, Inc. (29) Las Villas De Carlsbad, an Elmcroft Senior Living Community (29) Carrington Real Estate Services (28) White Construction (28)

21-25 Years Ariniello & Associates (23) San Diego Tourism Authority (23) Callaway Golf (22) Dexter Wilson Engineering, Inc. (21)

Accountants/CPA’s NGS, LLP

Jeanne Goddard (760) 930-0282 www.ngsllp.com Full service accounting firm specializing in forensic accounting, tax, business consulting, bankruptcy and insolvency services, assistance with trustees cases, receiverships and investigations.

Medical Clinics & Groups

Nichole Ball (760) 633-1653 www.lacostadentistry.com All General Dentistry, Orthodontics, Endodontics, Periodontics, Oral Surgery. Modern same-day dentistry. Numerous payment plan options.

Max Villalobos (800) 290-5000 www.kp.org Kaiser Permanente is the nation’s leading notfor-profit health plan. The organization employs 7,700 staff and 1,100 physicians, and serves more than 550,000 members at 25 medical facilities throughout San Diego.

La Costa Dentistry and Orthodontics

Architects

Hearing Aids & Audiology

David Herber (909) 709-2555 www.davidwaynedesign.co David Wayne is a residential design firm, with a passion for great architecture, sustainable design, site-appropriate buildings and exceeding customer’s expectations, serving San Diego.

Suzanne Kelly (760) 434-4327 www.thehearingexperiences.com We are a hearing aid company that specializes in new hearing aids, custom ear molds, Bluetooth connections and hearing aid repair with more than 30 years of experience.

Boutiques & Specialty Shops

Home Builders

The Hearing Experience

David Wayne Design

Shea Homes

Darlene Morris (760) 266-4531 www.IndulgenceTheStore.com Incredible bath, body, candles, and aromatherapy!

Paul Barnes (858) 526-6554 www.sheahomes.com Shea Homes is one of the largest privately held homebuilders. We are a company whose core values revolve around creating homes of impeccable craftsmanship and design.

Business Development Consultants

Insurance

Indulgence

Motivating The Masses

Maria Dowd (760) 931-9400 www.motivatingthemasses.com We help organizations, executives and entrepreneurs uncover their greatest challenges and growth opportunities, then design success strategies and action plans that accelerate profits and profoundly transforms lives.

Liberty Mutual Insurance

Vineet Tiwary (760) 930-0841 www.libertymutual.com/vineet-tiwary Through Liberty Mutual’s Auto and Home Voluntary Benefits program, your employees receive exclusive insurance discounts while your company enhances its benefits package at no cost.

Jewelry

Credit Unions

San Diego County Credit Union La Costa Town Square

Sarah Bilyeu (877) 732-2848 www.sdccu.com San Diego County Credit Union is a $6.7 billion strong, member-owned financial institution focused on serving the financial needs of San Diego, Riverside and Orange County residents.

16-20 Years

Dentistry - General & Cosmetic

Kaiser Permanente - Carlsbad

Pharmacies

Greenfield Compounding Pharmacy

Soheil Ahghari (760) 842-1700 www.gfcpharmacy.com As a full-service pharmacy in northern San Diego county, our staff has more than 50 years of combined retail experience in pharmacy and patient care and can fill your prescriptions.

Restaurants

Hacienda de Vega

Alonso Vega-Albela Jr. (760) 738-9805 www.haciendadevega.com Est. 2003 - Gourmet Mexican Restaurant serving the true regional foods of Mexico. The 250 seat venue is family friendly and offers a full bar, private dining room and patio.

Theatres - Movie Regal Carlsbad 12

Tikva Peace (760) 720-5392 www.regmovies.com Regal Carlsbad 12 offers an innovative reserved seating concept by creating an upscale, luxurious ambiance with lavish black leather recliners.

Rochat Collette Designs, LLC

Kathy Collette (760) 801-6409 www.rochatcollettedesigns.com Rochat Collette Designs offers unique quality handmade jewelry and fashion accessories. Our ‘Ame Bijoux’ Barefoot Sandals are offered at specialty boutiques along with other one-of-akind items.

Carlsbad Chamber member hosts and facilitates at a local chamber member

FEBRUARY

Christine Davis Wednesday, February 11 (760) 644-2121

restaurant.

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by

11-15 Years Scripps Health (14) Comstock & Associates (13) Wells Fargo Bank (La Costa) (12) American Glass & Mirror Company (11) Goodwill Industries of San Diego County (11)

6-10 Years Law Office of Randal B. Hopwood (10) Premier Jet (10) West Steak and Seafood (10) Automobile Club of Southern California - Encinitas (9) The Shops at Village Faire (9) Copper Blue Creative (8) Rancho Carlsbad Owners’ Association (8) Bagla Law Firm (7) Senor Grubby’s (7) The Sweet Stop, Owner (7) Carlsbad Dental Care (6) ITT Technical Institute (6) Karl Strauss Brewing Company (6) Keegan & Baker, LLP (6) LifePlans Financial & Insurance Services, Inc. (6) Sunbelt Business Brokers of North County (6)

1-5 Years

™

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

McBride Financial & Philanthropy Concepts (20) Carlsbad Auto Service, Inc. (19) Del Mar Fairgrounds 22nd Dist. Ag. Assn. (19) Universal Building Maintenance (19) McDonald’s Plaza Camino Real (18) Caldo Pomodoro Restaurant (16)

Paula Anderson Thursday, February 26 (760) 696-9733

contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

Christine Rinaldi Photography (5) Farmers Insurance/Altenbern Insurance (5) HOCOA (5) Keller Williams Realty (Christine Christoph) (5) Multivariable Solutions, LLC/Wingman Business Consulting (5) Activ8 Athleticism (4) B&B Medical Technologies (4) Datron World Communications, Inc . (4) Elite Glass & Windows, Inc. (4) Fox Advisors (4) JCA International Corporation (4) A&D Glass, Inc. (3) Automobile Club of Southern California - Oceanside (3) Consolidated Construction Services, Inc. (3) Team G7 Landscape Design & Construction (3) Cafe Panini (2) Chick-fil-A at Quarry Creek (2) The Cookie Lady (2) Flyit Simulators, Inc. (2) Plethora Media Group, Inc. (2) Rancho Carlsbad Golf Course (2) Rita’s Carlsbad (2) Aramark Uniform Services (1) ByDesign Public Relations and Marketing (1) Carlsbad Counseling Center (1) DM Building, Inc. (1) Labrum Wealth Management (1) MH & Associates (1) Primerica Financial Services (Thomas Lee) (1) RemedyOne (1)

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 11

FAIRE › VILLAGE Continued from Page 1

KENNEDY ›Continued from Page 1

In addition to giving the Chamber and Roth a true count of attendees, the technology provided information on how people traveled through the event, the most popular areas and how long they stayed.

AirPatrol used a technology named ZoneAware. Sensors catch the signals that mobile phones send out — or “ping” — when they’re searching for cell towers or Wi-Fi networks, something that phones do every six to 30 seconds. Each phone has a unique identifier that allows the technology to track it as it moves through a sensorequipped area. According to the company, because more than 90 percent of adults now carry mobile phones, these provide a “non-intrusive and highly accurate” way to count people, as well as measuring the flow of traffic and determine which areas are the most popular. The technology is only counting the “pings” that a phone gives out anonymously, and the technology can’t read what a phone is actually doing.

“This is great information to have,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “We have always suspected that we have a lot of people, but previous figures were based on numbers provided by the police department, which were based on estimates.

Now we have a more exact count and we couldn’t be happier. Qualcomm Stadium

“Chosen Few.” Keith returned to Carlsbad where he started his family and continued his AT&T career, rising to management before retiring in 1982 from both AT&T and the Marine Corps as a sergeant major.

Keith had served his country, and now he served his community. As a member of the Carlsbad Rotary Club for half a century, Keith was a key volunteer on almost every community service project. He was President of the club in 1982-1983, and Rotarian of the Year in 2000-2001. In 1991, Keith was chosen as Carlsbad Citizen of the Year. He was a Carlsbad Chamber of Commerce ambassador and was selected as the Chamber’s prestigious Masters Meed award winner in 2001.

He was an Oceanside police reserve lieutenant, director of the Carlsbad Community Center, director of the Christmas Bureau, past president of the Village Business Association, and involved with the Boys & Girls Mentor Program. Keith lived a life of service to others.

Keith volunteered to help create a sidewalk sale in the Carlsbad Village in 1973.

It grew to become the Carlsbad Village Street Faire, the largest one-day street faire in the nation.

This huge endeavor became a springboard to a second career as an event manager and the head of Kennedy and Associates.

He managed outdoor street events throughout San Diego County well into his 80s, but Carlsbad was his first love.

“Keith was the consummate community volunteer,” said Toni Padron, the Carlsbad Chamber of Commerce’s Executive Vice President and COO. “The Chamber owes him a huge debt of gratitude for the tremendous work ethic that he had and for growing the Carlsbad Village Faire into the tradition that it has become.”

Keith is survived by his devoted family: daughters, Kandy, married to Brian Roth, and Kim, married to Mike Kraatz, both of Vista; step-daughters, Michelle Langford and Shari Hooper; nine grandchildren, and two great-grandchildren.

According to AirPatrol, more than 90 percent of adults in Southern California carry mobile phones, which allows the company to track attendance — and the trajectory — or large groups of people. has a 70,500 capacity for football, and we’re comparable to that.”

AirPatrol counted 71,717 visitors to the Village Faire between 9 a.m. and 3 p.m.

Its survey also found the following: • Visitors spent an average of 41 minutes in the most popular areas of the Faire.

• Those who visited between 9 a.m. and noon stayed nearly 30 percent longer than those who visited between noon and 3 p.m.

• Attendance peaked between 1 p.m. and 2 p.m. with 16,628 visitors in the central portion of the Faire.

• Only 42 percent of the devices counted were smartphones (such as iPhones or

Android-based phones).

“AirPatrol provided not just a total number of attendees, but highlighted areas of maximum exposure as well as when it occurred. What a revelation! Now, whenever asked about attendance, we can provide a factual number,” said Roth. “We always thought we were one of the largest one-day street fairs anywhere and now we know!”

Sage Osterfeld, chief marketing officer for AirPatrol, said the Carlsbad Village Faire gave the company a large enough attendance to prove that its technology works to provide population counts for large events.

“This was the first time

we used the technology to count people,” Osterfeld said, noting that the technology was first developed for security-related purposes for companies that want to be able to detect phones brought into its R&D facilities, where they are usually forbidden.

Osterfeld said the event validated the technology, which AirPatrol has since used to count people at a grand prix and at festivals that last up to a week.

“We were really pleased,” Osterfeld said. “We were able to do it here in our hometown and prove that it works at a large scale and now we’re taking it out to other venues.”

A SEA of

OPPORTUNITY

2 015 A N N UA L AWA R D S D I N N E R

AND THE NOMINEES ARE...

ACTION SPORTS

Acushnet Company (Titleist-FootJoy) Callaway Golf Reef Spy Optic TaylorMade Golf Company

INFORMATION AND COMMUNICATION TECHNOLOGY

CLEAN TECHNOLOGIES 5D Robotics, Inc. Independent Energy Solutions, Inc. NRG Energy, Inc. San Diego Gas & Electric Sullivan Solar Power Sustainable Surplus Exchange

BUSINESS PERSON OF THE YEAR

Art Barter, Servant Leadership Institute Grant Gottesman, Beach Plum Kitchen, CYO Pizza & Salad, Tinleaf Fresh Kitchen Peter M. MacLaggan, Poseidon Water LLC Tim Stripe, Grand Pacific Resorts, Inc.

MANUFACTURING

Datron World Communications, Inc .

Carlsbad Technology, Inc. Henry Schein Orthodontics Sound (formerly Sound-Eklin) Zimmer Dental

Arbor Scientia FMT Consultants, LLC Higher Power SEO Locus Media Plethora Media Group, Inc. xRM3, Inc.

HOSPITALITY & LEISURE Beach Terrace Inn Best Western Plus Beach View Lodge Hampton Inn Carlsbad/North San Diego County Hilton Carlsbad Oceanfront Resort & Spa Holiday Inn Express & Suites Carlsbad Beach LEGOLAND California Resort Omni La Costa Resort & Spa Park Hyatt Aviara Resort, Golf Club & Spa Sheraton Carlsbad Resort & Spa West Inn and Suites

LIFE SCIENCES

TH ER E IS SO MUC H TO B E D ISCOVER ED

FRIDAY, MARCH 6, 2015 OMNI LA COSTA RESORT & SPA

6 P.M.

2100 COSTA DEL MAR

CARLSBAD

Alphatec Spine, Inc. Carlsbad Technology, Inc. Genoptix Medical Laboratory,a Novartis Company MO BIO Laboratories, Inc. Thermo Fisher Scientific Torrey Pines Scientific, Inc. Zimmer Dental

12 | WWW.CARLSBAD.ORG

IN BUSINESS

We asked our members who work with their spouses and partners to share their stories on how they decided to launch their businesses. Here are some of the responses we received.

IN

LOVE

COOLEST SHOES IN CALIFORNIA

BILL AND CHRISTINE DAVIS

It’s been a whirlwind 6.5 years for us as a business team. We popped up our first tent at a street fair in 2008 to do something we had never done before – sell shoes. We sold out and had so much fun. Together we made a great sales team. We were packing up at the end of the event and turned to one another and said, “I think we can do this!”

By 2010 we were doing over 40 events per year. In 2011 we opened up our retail store. Enjoying each other’s company has been a key to our success.

Say ‘I Do’ with an ocean view at The Crossings The Crossings at Carlsbad is recognized for its gorgeous surroundings, impeccable service, seaside atmosphere and our world class cuisine. Our charming 28,000 square foot clubhouse, built in 2007, is adorned with elements of wood and stone, enhanced with vaulted ceilings, a beautiful stone fireplace, a custom dance floor, a grand built in bar, a wrap around veranda and heavenly panoramic views of the golf course, along with the surrounding rolling vistas and the Pacific Ocean.

Whether you are planning a small intimate event for 20 or a lavish gala for 300, The Crossings at Carlsbad is the perfect backdrop for your special day. Our event space can accommodate up to 250 guests in addition to a tent setting for 300.

We also offer a lush event lawn perfect for your wedding ceremony that boasts sweeping ocean views. What are you waiting for?!

Come say, “I Do!” with an Ocean View at The Crossings at Carlsbad. www.thecrossingsatcarlsbad.com 760.444.1885

Bridal Showcase and Wedding Specials

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 13 EUROPEAN WAX CENTER - BRESSI RANCH

EVI ANDROULAKI AND COLE GENOVESE

Cole and I have been in business together since 2007. Working together with your spouse definitely has its pros and cons.

It’s great that we share the same passion about what we do and have the same goals and can really complement each other’s strengths and weaknesses. Knowing who you are is definitely important in helping your business grow in such an environment. We’ve always had our distinct roles and that has helped us in having a healthy relationship in business.

Sometimes it’s hard working together though, because it’s difficult to turn off and business consumes all your life. We need to remember that it’s not all about business in our lives!

THE GODDARD SCHOOL

SANJEEV AND SHALINI DHIMAN

From the moment we met 11 years ago, we knew we were perfect for each other. After our first baby, life became more beautiful. The only struggle was finding the perfect childcare/nanny for her. We tried many avenues, but ended up giving up my career to be a full-time mom. We both decided to venture into a business, and we knew based on our unsatisfactory preschool experiences with our own child, that we should bring a quality preschool into our community. When we were expecting our 2nd child, our decision of opening a preschool took speed and we dedicated all of our time and energy into opening The Goddard School. But the stress of opening a new business can overtake the best of us.

So it did, and gave birth to many disagreements, and sleepless nights. It took us few months to realize that both husband and wife, no matter how perfect of a match, cannot work together without boundaries.

NORTH COAST SIGNS

FRED AND CARRIE HAVENS

Our story of how we decided to go into business together started after Fred got laid off in July 2011.

After a few uninspiring job interviews, he was encouraged to visit an entrepreneurs meeting. Carrie’s previous experience included working at an advertising agency and an office manager at financial services firm before becoming a stay-at-home mom. We entered a season of “reinventing” ourselves. Either return to the typical corporate jobs, or explore being entrepreneurs. Weighing the risks, we decided to start our own business, so as to never have to look back at our lives someday and wonder “what if we had done that?” We named our business after our church and community, North Coast Signs.

It was a leap of faith! These last 3 years have been exciting... at times a rollercoaster, exhilirating and unsure of what lies ahead.

Yet, as returning customers keep coming back for more, and our niche is developing more corporate accounts, the business is on an upward climb.

SHERLOCK HEATING & AIR CONDITIONING

AARON AND REBECCA SHERLOCK

Aaron and Rebecca Sherlock founded Sherlock Heating and Air Conditioning out of their home in 2002. From that humble beginning, Sherlock has grown to 30 employees and serves all of San Diego County.

“We get to dream big together, set goals, and then watch those goals become reality!” Rebecca said. “There have been highs and lows but we have grown so much, as individuals and together as a couple, through the process. If I were to offer any advice for couples working together it would be ‘keep shoptalk at the shop!’”

From its picture-perfect landscape of rolling lawns and tranquil ocean breezes to its dedicated staff and state-of-the-art facilities, it’s hard to equal the warmth, elegance and hospitality that this wedding venue offers.

› SHERATON Continued from Page 1 a semi-private dining room are available.

In addition to the richly scenic setting, ocean views and world-class cuisine, the Sheraton Carlsbad Resort & Spa offers Starwood Preferred Guest program members even more ways to make wedding planning in 2015 enjoyable and stress-free.

Through the end of the year with SPG, the bride and groom will receive free accommodations on their wedding night, a free sparkling toast for all wedding guests and the chance to earn up to 100,000 Starpoints that can be applied toward free honeymoon

nights at Starwood Hotels & Resorts worldwide.

While Lambert and her team at the LAMBERT Sheraton Carlsbad Resort & Spa are adept at helping plan all types of weddings, their expertise also includes everything from baby showers and bar mitzvahs to birthday parties and proms. So no matter what kind of wedding or celebration of love you’re planning this year, let Louise Lambert and the dedicated staff at Sheraton Carlsbad Resort & Spa create a memorable event for you and your guests.

You’ll find that when you mix a perfect setting and

5480 Grand Pacific Drive, Carlsbad, CA 92008 www.sheratoncarlsbad.com Book your 2015 wedding date by March 31 and receive $500 off ceremony fee. Restrictions apply, please contact Louise Lambert at 760-827-2414 for further details.

a commitment to satisfaction with a little bit of love, you get a recipe for making dreams come true.

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, call the Carlsbad Chamber at 760-931-8400.

Celebrate your wedding at

SHADOWRIDGE GOLF CLUB!

your day.your your way. your day. way. $6,500 Wedding Package includes: • Wedding rehearsal and ceremony coordination • Hilltop private garden ceremony • Five and one half hour banquet hall access • Chair covers with a variety of sash colors • Choice of table linen colors • All necessary on-hand equipment provided • Choice of two passed hors d’oeuvres • Choice of salad • Choice of entrees: beef, chicken, or fish • Complimentary wedding cake provided by Flour Power Bakery • Personal bartender for full five and one half hours • Tableside wine service with dinner • Champagne & Cider Toast • Stainless steel punch fountain • Coffee and iced tea

For more details, contact the Private Event Director

760.727.7700 Ext.108 * Some restrictions may apply. Call for details. ©ClubCorp USA, Inc. All rights reserved. CLB15591 0212 BH

• OCEANVIEW CEREMONIES & RECEPTIONS • WALK TO THE BEACH & VILLAGE ACCOMMODATECEREMONIES UP TO 80 GUESTS •• OCEANVIEW & RECEPTIONS NEWLY TO RENOVATED •• WALK THE BEACH & VILLAGE

•3075 ACCOMMODATE UP TO 80 GUESTS Carlsbad Blvd. | 800.235.3939 | carlsbadinn.com • NEWLY RENOVATED 3075 Carlsbad Blvd. | 800.235.3939 | carlsbadinn.com

14 | WWW.CARLSBAD.ORG

Office market broke records in 4Q 2014 The office market in San Diego County reported its strongest leasing activity on record in the fourth quarter of 2014, according to a report released

by DTZ, which states that tenants in the county absorbed 846,000 square feet of office space in the fourth quarter of last year.

The report came out on the same month that DTZ announced that it is now operating as a single global firm with Cassidy Turley following the completion of a 2014 acquisition by the private equity investment consortium backed by TPG Capital, PAG Asia Capital and Ontario Teachers’ Pension Plan.

“The fourth quarter put an exclamation point on a very robust year for the office sector”, said DTZ’s Director of Research in San Diego, Jolanta Campion.

“Collectively in 2014, tenants absorbed a staggering 1.4 million square feet, the highest level of occupancy growth we have tracked since 2003, and more than double the 10-year average annual net absorption level.”

According to DTZ figures, Carlsbad has 113 office buildings of inventory — the most in any North County City by far — that offer nearly 4.4 million square feet of office space. The vacancy percentages are 16.5 percent for direct and 4.7 percent for sublease. The net absorption of square feet for the fourth quarter was 8,748 with 162,880 for the year of 2014.

County-wide office vacancy, including sublease space, decreased overall from 18 percent in the third quarter of 2014

COMMERCIAL REAL ESTATE BRIEF

A 161,310 square foot manufacturing/R&D building located at 2819 Loker Ave. E. sold for $23.35 million. Acushnet Company (Titleist-FootJoy) has been the sole tenant of the building for more than 15 years, and recently extended their lease through July 31, 2019.

The ViaSat development in Carlsbad will add 75,000 square feet of office space to the city’s office space inventory. Projects that started construction in the fourth quarter of 2014 will add 250,000 square feet of office space in the city. to 16 percent in the fourth quarter. Direct vacancy for all classes, excluding sublease space, came in at 13.4 percent in Q4, compared to 14.6 percent in Q3 and 14.7 percent a year ago. By class, tenants absorbed 350,000 square feet of Class A space during the fourth quarter to bring vacancy in this segment to 10.3 percent at year-end. Notably, Class A direct vacancy has plummeted from its peak rate of 19.4 percent recorded six years ago in Q2 2009 to 10.3 percent in Q4 2014.

“As Class A supply becomes more limited, overflow demand to Class B space will lower vacancy in that segment as well,” said Campion.

One of the key factors for the continued potent occupancy growth has been the backdrop of a positive economic climate fueled by job growth. Per the Bureau of Labor Statistics, the San

Diego economy added 43,000 jobs in 2014, growing 3.2 percent. Employment in the professional & business services sector - the main office tenant grew 5.9 percent (+13,300 jobs) in 2014, the largest job gain since 1999.

Ahead, a number of the large leases that were signed in Q4 2014 will be generating further absorption in future quarters as these tenants officially take occupancy.

Adding to this growth, the DTZ San Diego report indicates 2015 will unveil a significant amount of new Class A office development, much of it preleased. Of the nine projects totaling 1.3 million square feet currently under construction county-wide, eight are scheduled to be completed in 2015. In Carlsbad, Lots 10 and 11 in Bressi Ranch, the ViaSat Inc. project, is entirely preleased, one of

BUILDING FEATURES • Space from 854 - 3,500 SF • High Quality New Construction • High Visible Identity at the Corner of Palomar Airport Road and Melrose Avenue • Parking Ratio 3.3/1,000 • On-Site Leasing Office 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

DRE# 01394870

Celebra more thting an

30 Years!

760.438.0800

|

www.LUNDTEAM.com

three projects that are preleased in the county. The remaining projects are also significantly preleased.

Another project under construction in Carlsbad will feature 175,000 square feet of Class-A space at 5600 Avenida Encinas scheduled to be completed later this year. As of publication, that project is not preleased.

“Many of today’s tenants seek newer, Class A product,” said DTZ Senior Managing Director, Frank Wright.

“Interestingly, while construction is on the upswing, many developers and their lenders are still reluctant to take the risk without strong preleasing in place.”

With the numerous transactions already in place, plus a solid employment outlook, DTZ’s report believes that the strong office momentum from 2014 will continue ahead.

An international real estate firm and a real estate fund management firm announced the acquisition of 2051 Palomar Airport Road, a 178,570-square-foot office/research & development project on a 13-acre site, in Carlsbad, California. Financials on the deal were not disclosed. The project is currently 64 percent leased to two tenants.

A 11,555-square-foot office building at 3150 Pio Pico Drive in Carlsbad was sold for $1.55 million, according to published reports.

CARLSBAD BUSINESS JOURNAL FEBRUARY 2015 | 15

Questions about Covered California? Help is available Covered California, the state-run health exchange set up for individuals and families to compare and purchase comprehensive, affordable private health plans, offers a wide range of information and options — and if you’re confused, you’re not alone. According to Covered California officials, less than one-third of new enrollees have gone through the process on their own. The rest have sought help through a number of valuable sources, including certified enrollment counselors, licensed insurance agents and other experts.

If you’re planning to get health insurance through Covered California and haven’t enrolled yet, or you currently have a Covered California plan and want to switch to a different one, time is running out. The

TO YOUR HEALTH

MOLLIE DRAKE Senior Director, Corporate Access Management SCRIPPS HEALTH

90-day open enrollment period for Covered California ends Feb. 15. After that, everyone is required by the federal Affordable Care Act to have health insurance. If you don’t have it, you will have to pay a penalty when filing your taxes.

ELIGIBILITY FOR ENROLLMENT

If you are a U.S. citizen or legal U.S. resident and do not have access to health

insurance through a private company, your workplace, a family member’s employer, or a government program such as Medicare or Medicaid, you can enroll in a Covered California health plan at www.coveredca. com.

Legal residents include U.S.-born children of undocumented immigrants. There is no risk of deportation or legal action to families of mixed immigration status if children who are legal residents are enrolled in a plan.

In addition, the Covered California website will help you determine whether you qualify for financial assistance, such as subsidies or federal tax credits, to reduce the cost of your health insurance premiums. If your income drops below a certain amount, the state could enroll you in a Medi-Cal plan

instead.

The Affordable Care Act requires every newly purchased insurance plan to cover essential health benefits such as doctor visits, hospitalization, emergency care, maternity care, pediatric care and prescriptions.

You cannot be turned down for coverage, or charged a higher premium, if you have a pre-existing health condition or become ill. If you sign up by Feb. 15, your coverage will be effective March 1, 2015.

HOW TO ENROLL

There are several ways to enroll in a Covered California plan: online, in person, or by phone. Online enrollment is available only through the Covered California website.

Scripps Clinic and Scripps Coastal Medical Center doctors are in-network providers

on the Covered California Blue Shield PPO (preferred provider organization) and Blue Shield EPO (exclusive provider organization) plans.

Additionally, Scripps hospitals accept all Blue Shield, Health Net and Molina plans offered through Covered California.

IF YOU MISS THE DEADLINE

If you do not sign up by the deadline, you will be charged penalties and fees for not having insurance— either 2 percent of your household’s yearly income, or $325 per person age 18 and older and $162.50 per child, whichever amount is greater.

Moreover, you won’t be eligible to enroll in a Covered California plan until 2016 unless you have a life event that qualifies you for special enrollment, such

as a marriage or domestic partnership or a new child.

If you move to another state or lose insurance coverage from another source, you also may qualify.

STILL HAVE QUESTIONS?

Free, expert assistance with Covered California is available throughout San Diego County, so don’t hesitate to get help. Covered California has a toll-free service center at (800) 300-1506 and several community storefronts countywide where you can get help in person.

For more information about the free Covered California events, please visit: www.Scripps.org/ EnrollmentEvent “To Your Health” is brought to you by the physicians and staff of Scripps. For more information, call 1-800-SCRIPPS (727-4777).

MEMBER MARKETPLACE • Free In-Room High Speed Internet • Free breakfast • Complimentary on-site parking Residence Inn San Diego Carlsbad 2000 Faraday Ave., Carlsbad, CA 92008

THE JR PHILLIPS GROUP

Real Estate

Your homebuying goals Your homebuying goals deserve my attention deserve my attention

760-431-9999 www.residenceinnhotelcarlsbad.com

LIVE YOUR LIFE...

• Asset Management • Financial Planning • Estate As mortgage consultant with Wells Fargowith HomeWells Mortgage, one of the Asa home a home mortgage consultant Fargo Home Mortgage, one Planning of the nation’s leading retail mortgage lenders, I can provide home financing options to

nation’s leading retailgoals mortgage lenders, I can provide home financing options to a variety of homebuyer needs.

Yourmeet homebuying meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment deserve attention property,my I’m ready to give you the service and attention you deserve to help you

Catherine M. Magaña Managing Partner, CFP® 760.692.5192 direct 760.692.5162 fax catherine@wwmfinancial.com

Palomar Oaks Way, Suite 200 • Carlsbad, CA 92008 Whether you’re looking an investment realize your homeownership goals. to buy your first home, a second home or1925 As a home mortgage consultant with Wells Fargo Home Mortgage, one of the www.wwmfinancial.com property, I’m ready give youhome the financing serviceoptions and attention you deserve to help you Call me today. nation’s leading retail mortgage lenders,to I can provide to meet a variety of homebuyer needs. realize your goals.

Karlahomeownership Patino, Home Mortgage Consultant Garden Ct., Stea 208, Encinitas, Whether you’re looking700 to buy yourView first home, second home orCA an92024 investment 760-271-5000 Call today. property, I’m ready me to give you the service and attention you deserve to help you karla.patino@wellsfargo.com, www.KarlaPatino.com realize your homeownership goals.

NMLSR ID 448603 Karla Patino, Home Mortgage Consultant Call me today.

GUNTHER GUNS

700 Garden View Ct., Ste 208, Encinitas, CA 92024

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. Patino All rights, reserved.

NMLSR ID Consultant 399801 AS988617 Expires 6/2014 Karla Home Mortgage

760-271-5000 700 Garden View Ct., Ste 208, Encinitas, CA 92024 760-271-5000 karla.patino@wellsfargo.com, karla.patino@wellsfargo.com, www.KarlaPatino.com NMLSR ID 448603 NMLSR ID 448603

JR Phillips Your homebuying (760) 402-5321 goals www.TheJRPhillipsGroup.com deserve my attention

www.KarlaPatino.com

New * Used * Consignments Tues. thru Sun. 10am - 6pm Wells Fargo Home Mortgage a division of Wells Fargo N.A. © 2013 Fargo Wells FargoisHome Mortgage isBank, a division of Wells Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014 Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014 www.GuntherGuns.com 2717 Loker Ave West * Carlsbad * 760-444-1100

License# 01433264

As a home mortgage consultant with Wells Fargo Home Mortgage, one of the the home financing options to nation’s leading retail mortgage lenders, I can provide meet a variety of homebuyer needs.

BEACH

Your Business Deserves the Same Respect You Give Your Customers.

Your bottom line you’re looking to buy your first home, a second home or an investment isWhether our top priority. property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

★ Full spectrum financial services from reconciling credit card charges to payroll Call me today. ★ Monthly maintenance to “catch up” services ★ We organize your finances so your business Karla Patino , Home Mortgage Consultant is more successful 700 Garden View Ct., Ste 208, Encinitas, CA 92024

free FREE 8 x 10 portrait &

PMS 5535

$20 off

Executive portrait (20) holiday cards NOW $79 - REG. $99 with your session for only includes 1 high resolution image karla.patino@wellsfargo.com, www.KarlaPatino.com $125 (value of $260) additional images $25 NMLSR ID 448603

Contact us today760-271-5000 at 877-402-1027.

Black

Your image is too imortant to leave up to an amateur.

www.CoastalCPA.com | Janine@coastalcpa.com Get a Google virtual 360 tour of your business.

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014 Contact us today!

COASTAL Accounting & Bookkeeping

760.434.5252

At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as: PMS 5535

• 401(k)s and Other Retirement Plans • Insurance Strategies for Business Continuation (such as buy/sell and key person) PMS Black • Wide Range of investment Options and Strategies • Insured Bank Deposit Program* *More information PMS about the Insured Bank Deposit Program, including the program White disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

White

PMS 5535

Info@kassebaum.com

Call or visit today Matt Leonard, AAMS® | Financial Advisor 2588 El Camino Real Suite L, Carlsbad, CA 92008 760-434-7083 PMS 5535

Visit our website at:

www.kassebaum.com

630-D Grand Ave - Carlsbad, CA 92008

Black

PMS Black White

PMS 5535

Logo with Registration Marks

www.edwardjones.com Member SIPC

PRESENTS

A SEA of

OPPORTUNITY 2 015 A N N UA L AWA R D S D I N N E R

Join us as we pay tribute to the businesses who are forging our future today!

Friday, March 6, 2015 • 6 p.m.

Omni La Costa Resort & Spa

TH E R E I S S O M U C H TO B E D I S C O V E R E D

SPONSORED BY