Carlsbad Business Journal - March 2013 by Carlsbad Chamber of Commerce

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vol. 30, no. 3

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90 business an award-winning, monthly publication of the carlsbad chamber of commerce

MARCH 2013

Planning for future transportation needs By José A. López Editor | Carlsbad Business Journal

How do you prepare to meet the commuting preferences of the workers of tomorrow, many of whom have not yet been born? What if advancements in technology lead to driverless or automated cars? What if tomorrow’s workers gravitate toward mass transit? Prognosticators believe that by 2030, the San Diego County region will have more than

1 million more residents, and transportation needs will continue to increase and evolve. How do you plan today for the future’s needs? SANDAG, the regional planning agency, and Caltrans are dealing with these issues as they work on the North Coast Corridor, the name that’s been given to a blueprint that will guide comprehensive improvements along a 27-mile stretch from La Jolla to Oceanside. It

includes upgrades to Interstate 5, work on coastal rail and transit as well as environmental and coastal enhancements. Combine, the projects have a $6.5 billion price tag and a 40-year construction schedule (See sidebar for more information). Allan Kosup, corridor director for Caltrans District 11, said one of the challenges those working on the project face is planning for unknown demands. The I-5 was built in the ‘60s and the current rail dates back to 1910-1930. Original highway planners couldn’t have imagined the growth the area went through. “We haven’t kept up with those changes,” Kosup said. He added that in working on the North Coast Corridor, the idea is to allow flexibility to accomodate for uncertainties. The North Coast Corridor is a comprehensive plan that has to be approved by 10 different regulatory agencies, one of which is the California Coastal Commission. This month, Caltrans released the Public Works Plan/Transportation and Resource Enhancement Program (PWP/TREP). The Coastal Commission will use this umbrella document as it decides on approving the project. The public has until April 29 to submit their comments on the PWP/TREP for the commission to use during its consideration of the

SEE FUTURE Page 8

Carlsbad Chamber’s ‘green team’ turns 5 Five years ago doesn’t seem like much time, but when it comes to the business community’s embrace of “green” practices, the change between 2008 and 2013 is night and day. In those five years, the Carlsbad Chamber of Commerce’s Sustainability Committee has been a trailblazing group, working as a resource for businesses that want to learn how to adopt more environmentally friendly practices. Since its inception in 2008, the committee has created a comprehensive checklist that allows businesses to earn a Green Certificate by greening their business; brought world-renowned environmental leaders to speak about emerging environmental issues at their

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SEE 'GREEN TEAM' Page 8

BUSINESS SPOTLIGHT

The Servant Leader Institute has moved into a new facility at 1959 Palomar Oaks Way in Carlsbad.

Servant Leadership Institute makes move to Carlsbad office New facility allows SLI to expand leadership events and workshops By Robin Swift | Servant Leadership Institute

Since its inception in 2009, Servant Leadership Institute (SLI) has been located on the Datron World Communications, Inc. campus in Vista.

Stake your claim

5934 Priestly Drive Carlsbad, CA 92008

Join our Wall of Visionaries and proudly display your support of the Carlsbad Chamber of Commerce.

o n ly 15 s pac e s ava i l a b l e

ReseRve youR space today! Julie Miramontes | 760.931.8400 | julie@carlsbad.org

SLI is a training resource center created by Datron CEO Art Barter to serve and help grow leaders determined to make a positive difference in their organizations and communities. SLI resources include many field-tested publications, training programs, consulting and leadership workshops and special events. The Datron facility was an ideal start-up location for SLI. In the beginning, the institute’s main purpose was to train all 250-plus Datron employees in servant leadership.

SEE LEADERSHIP Page 8

Components of the North Coast Corridor

Highway Improvements: SANDAG and Caltrans propose adding two express lanes on I-5 in each direction from La Jolla Village Drive in San Diego to Harbor Drive in Oceanside, separated by a striped buffer that would serve carpools, vanpools, buses and solo drivers using FasTrak.

Coastal Rail and Transit More than $330 million in new coastal rail projects between Oceanside and Sorrento Valley are currently funded and in active engineering and construction. Under the NCC, a large portion of the rail system from Oceanside to San Diego would be double-tracked, increasing the capacity to improve passenger travel times on the COASTER and Amtrak. This also improves freight movement, benefiting the local economy. NCC includes a proposed rapid bus route along the coastal communities.

Environmental Protection/ Coastal Access In order to protect and enhance the coast, SANDAG and Caltrans have developed an environmental protection and coastal access plan called the Public Works Plan. It preserves and protects 170 acres of critical coastal habitat and supports lagoon restoration; Improves 23 miles of bike and pedestrian paths, eliminating barriers and closing gaps in the pedestrian and trail network. It ensures continued and enhanced access to existing and improved coastal and upland recreational facilities; and safeguards the water quality and improves tidal circulation of the six coastal lagoons.

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page two

eople can make a difference by voting if they’re convinced that they need to change something...

“

— Ron Packard Former U.S. Congressman

DoEs VotInG mAttER? Yes, just ask Ron Packard

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HAPPY VETERAN'S DAY

9-12

A special section for the fall edition of the Carlsbad Village Faire. Includes map

“Go vote. Its makes you feel big and strong.” That was the way CBS New’s Bob Schieffer, moderator of the third presidential debate between President Barack Obama and former Massachusetts Gov. Mitt Romney concluded the third and final meeting between the candidates, citing it as a quote from his mother. But the truth of the matter is that many people don’t vote. Even in the last presidential election, though a record-setting number of votes were cast — 131.3 million — the percentage of total registered voters who participated remained flat, about 60 percent, below the 67 percent turnout record (after the voting age was lowered to 18) in 1968.

That means that almost 40 percent of eligible voters decided to sit the process out. “We don’t do very well on our voting record,” says former U.S. Rep. Ron Packard, who spent 18 years representing our district in Washington, D.C. before he gave up his seat in 2001. “Some countries, like Mexico, have 90 to 95 percent records. It’s much lower here in the United States. Of all places, we

ought to be willing and able to vote.” Apathy, Packard suspects, is the main reason why people decide to stay home on election day. Perhaps, he adds, they think their votes don’t matter. Or, they may be frustrated with the way the government is running, or the acrimony between the Republican and Democratic parties. “Voting is the only way to change that,” Packard adds. “People need to become familiar with the issue, and vote for the people they think will be able to change that. The system will work.” People should think about all of the sacrifices that members of our military, politicians and others have made to maintain our freedoms — including the right to vote — and cast their ballots out of a feeling of loyalty for the country, Packard said.

SEE voTInG, page 13

novEMBER 2012

The Carlsbad Chamber of Commerce’s voter guide: The Carlsbad Chamber of Commerce does not endorse individual candidates, but supports or opposes legislation that would benefit or be detrimental to business. Here is our voter guide for the state and local propositions.

STATE PROPOSITIONS OPPOSE ProP. 30: Increases taxes on earnings over $250,000 for 7 years and sales taxes by 1/4 of a cent for four years to fund schools. Guarantees public safety realignment impact. ProP. 38: Increases taxes on earnings on a sliding scale for 12 years with the revenues going toward K-12 schools and early childhood programs. ProP. 39: Requires multi-state businesses to pay income taxes based on percentage of their sales in California. For five years, the revenues go toward clean and energy-efficient projects.

SUPPORT ProP. 32: Prohibits unions from using payroll-deducted funds for political purposes.

NO POSITION ProP 31: Establishes a 2-year state budget, sets rules for offsetting new expenditures and Governor budget cuts in fiscal emergencies.

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SEE ElECTIon, page 13

BUSInESS SPoTlIGHT

Your community hospice and so much more People have the misconception that hospice is only about death. Yes, the hospice concept focuses on helping the terminally ill die in comfort and dignity. But that is only part of the story. Hospice of the North Coast (HNC) is all about life. About ensuring the highest quality of life for clients as the quantity of days decreases. About educating and enlightening the community. About helping people live every day to the fullest. Executive Director Nerice Kaufman, believes, “Most of us want a good life, a good death, and support for those we leave behind.”

Reaching Out

Each year, HNC presents lifeaffirming events that draw people

together. These include an inspiring spring Butterfly Release and winter Light Up a Life memorial (taking place this year on Dec. 2 at the Museum of Making Music) at which people celebrate the memories of loved ones. A summer Camp H.O.P.E. (Healing Outdoor Play Experience) offers families a full day of activities that enable grieving youngsters to forge friendships with other kids in similar circumstances and find their path to a new normal. Every day, HNC’s team of

skilled medical professionals and dedicated volunteers vigorously pursue HNC’s mission of maintaining dignity, comfort and the highest quality of life for clients, regardless of financial or life circumstances. They compassionately deliver an array of services, including integrative therapies (from music to acupuncture to pet therapy!) that support body, mind and spirit and promote a peaceful life-through-death experience.

SEE HoSPICE page 13

Spirits soar at the Hospice of the North Coast's annual Butterfly Release ceremony.

Chamber Director of Communications José A. López and Art Director Edgar Rodriguez with the Carlsbad Business Journal’s first place award for Chamber Publications.

“

hese awards reinforce the Chamber’s never-ending pursuit of excellence.

“

— Ted Owen, President and CEO, Carlsbad Chamber of Commerce

Chamber honored as a leader in its industry

arrying on with its tradition of excellence and leadership, the Carlsbad Chamber of Commerce was honored with several awards at the Western Association of Chamber Executive’s (W.A.C.E.) Annual conference, held last month in Burlingame, Calif. W.A.C.E. is an organization that promotes the growth and competence of chamber of commerce executives, sponsoring programs and conferences that interest Chamber professionals. The organization’s membership spans across 15 western states. It gives out awards to recognize chamber programs that stand out in each of the five “core competency” categories: Creating a Strong Local Economy; Promoting the Community; Political Action; Representing Interest of Business with Government; and Networking and Building Business Relationships. The Carlsbad Chamber of Commerce’s Netforce Referral Program was named the 2012 Core

Chairman’s Circle

become a member To learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400 www.carlsbad.org

Toni Padron, Carlsbad Chamber of Commerce executive vice president and COO, accepts a core competency award for the Netforce Referral Program from W.A.C.E. Board Member Ken Moore. Competency Program of the Year in the Networking and Building Business Relationships category. According to W.A.C.E., one of the main criteria for Core Competency Award winners is that the program must be able to be replicated at other chambers of

commerce. The Carlsbad Business Journal also took home a W.A.C.E. Publications Award, winning first place in the newsletter/magazine category for Chambers that have a budget of more than $1 million. The publication received the top score among

all of the submitted entries. Judges gave the publication high marks for its writing style and substance and for alerting chamber members about the important issues that are affecting their business. Toni Padron, the Chamber’s executive vice president and COO also was recognized for becoming an Accredited Chamber Executive, a designation established by W.A.C.E. in 1993 to encourage chamber executives to expand their education and training in the chamber management field. The designation is only for CEOs or for executives with “definite executive management responsibilities.” “These awards reinforce the Chamber’s never-ending pursuit of excellence,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “We continually set a high bar for ourselves as an organization and strive to represent our Chamber and our members well. We are honored that our work, which is often lauded locally, can also be recognized at this level.”

Life Technologies CMYK: C100, M100, Y31, K22 Life Technologies Blue Pantone: 2766C C100, M100, Y31, K22 RGB: R40,2766C G37, B96 Pantone: Life Technologies Gray CMYK: K77 77% Black Pantone: 425C RGB: R95, G96, B98

carlsbad business journal MARCH 2013

Kudos (again) to our award finalists Gina McBride John Lechleiter Carmen Rene Michael Howes, AICP Peter MacLaggan

Vice Chair of Business & Community Development Deb Beddoe

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS David Bennett Joseph Charest Neil Crapo Mimi Gaffey Lupe Hairston John Hanley Ahmed Haque Tucker Hohenstein Dan Hulen Stephen “Hap” L’Heureux Matt Leonard Gene Manganiello Paul McCormick Trisa Mills Niels Norby Colin Ross Chris Ross Ken Ryan Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Michael Uzitas Jim Valentine Francisco Valle

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD MiraCosta College NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo John Coates Suzette Lovely Francisco Rodriguez Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

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Cal State San Marcos Katz & Associates Wells Fargo RAM Enterprises International Fish Window Cleaning Solatube Global Marketing, Inc. NRG West Colliers International Schubach Aviation Law Offices of Stephen M. L’Heureux Edward Jones Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy LEGOLAND California Sylvan Learning Center of Encinitas Waste Management Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. Scripps Health SDG&E Tri-City Medical Center

First I’d like to give KUDOS to CHAIRMAN’S all of you who participated on our KUDOS online voting for our Annual Business Awards, helping us select the companies that will be honored at the Carlsbad Chamber of Commerce’s gala on March 23. We had a lot of fun watching how companies rallied their fans of the Board to vote, and we had tremendous Chairman CARLSBAD CHAMBER OF COMMERCE response. By honoring past Business Awards winners, this is really a Small Business stellar field — a veritable who’sFish Window Cleaning who of Carlsbad’s business leaders. Flowers Forever If you want to find out who Gems of La Costa will win in the small, The Grand Deli medium and Isaac’s Catering large business John StevenAMBER OF H categories, as son Plumbing, C well as in our Heating & Air entrepreneur Conditioning and business Productive person of the Computing decade, get Solutions your tickets Business to the event Imaging now by callSylvan ing the ChamLearning Center, ber at 760-931Encinitas 8400 or visit www. YourOpsManager carlsbad.org. Medium Business While I mentioned them last time, I think that all of AKT, LLP our finalist deserve KUDOS. They Arbor Scientia are: Jet Source, Inc. K1 Speed King’s Fish House Businessperson Marrs Maddocks & Associates Larry Anderson Insurance Services (Tri-City Medical Center) Museum of Making Music Bill Canepa RBF Consulting (Hilton) Greg Lucier Large Business (Life Technologies Corporation) Beckman Coulter, Inc. Tim Stripe Buffini & Company (Grand Pacific Resorts, Inc.) Datron World Communications Life Technologies Entrepreneur LEGOLAND California David & Susan Danglard Toyota Carlsbad (K1 Speed) ViaSat Inc. Christine Davis Waste Management (Coolest Shoes in California)

YEARS 192 3-2 0 1 3

Brett Hanley (Solatube Global Marketing) Troy Mills and Tim Wrisley (Carlsbad Magazine) Tina Nova (Genoptix Medical Laboratory) Joe Patterson (Toe Sox, Inc.) Ted Vallas (California Pacific Airlines)

KUDOS to Julianna Garner, who was selected as Boys & Girls Clubs of Carlsbad’s Youth of the Year winner and Lucas Clayton, the runner-up. The Youth of the Year program recognizes superior leadership skills, academic achievement,

obstacles overcome, and outstanding service to Boys & Girls Clubs and the community. KUDOS also go to Julie and Matt Harelson, whose generosity will allow Garner to receive a $10,000 college scholarship. “I am so grateful to the Boys & Girls Club for making me the person I am today,” Julianna said. “This scholarship will bring my dream of graduating from SFU even closer, and make me work even harder to achieve this goal!” “Jules is a ‘born to lead’ kind of kid,” said Club CEO Brad Holland. “She’s been a Club member for eight years, and participated in every activity we’ve got. She’s a positive and inspiring role model for everyone, and we’re so proud of her many accomplishments!” Recognition were given to Julianna and Lucas, as well as three other Youth of the Year finalists, at the Club’s Super Star Recognition Dinner held on Feb. 13 at their Village Branch. KUDOS to Life Technologies Corp. which was 33rd among the “Global 100 Most Sustainable Corporations.” The goal of the Global 100 is to highlight the 100 top-performing stocks worldwide on a range of sector-specific sustainability metrics in managing environmental, social and corporate governance issues. Of the 12 key performance indicators, Life Technologies rated highly in resource management - reducing its energy use, water consumption, waste generation and CO2 emissions as a percentage of revenue. “In the past five years, we have radically transformed our company in the pursuit of a better sustainable business model - one that is more efficient, smarter, and with a lighter footprint,” said Cristina Amorim, Chief Sustainability Officer for Life Technologies. “Being named to the Global 100 is recognition of the many changes - both large and small - made by the people of Life Technologies.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

index CITY UPDATE................................4 VILLAGE BEAT..............................5 MEMBER COLUMNS.....................6 TECH TALK...................................7

WORDS OF WISDOM tED OWEN

John Osborne

CARLTON LUND

Carlton Lund

CARLSBAD

OFFICERS The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer Life Technologies Corp. Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development YourOpsManager

SECTION CARLSBAD.ORG

President & CEO CARLSBAD CHAMBER OF COMMERCE

Join us as we celebrate 90 years March 23 marks the 90th anniversary of the Carlsbad Chamber of Commerce. We’re celebrating 90 years of service and leadership to the growing community of Carlsbad. The Chamber is 30 years older than the city itself. During those three decades before city government, the business leaders created an association that could help put together the rules and operating instructions for how business would grow and prosper. Today the chamber is the 10th largest chamber of commerce in California and the second largest in the county of San Diego with more than 1,500 businesses residing in the 40 square miles of Carlsbad, which today has a population of more than 100,000. At the March 23 gala, the Chamber will honor five businesses and business people with awards, swear in its 2013 Board of Directors and honor five wounded Marine combat veterans with Spirit of America awards. Carlsbad is one of the wealthiest cities in the county and is the envy of many cities in California. One of the ways the city has grown is its devotion to its citizens, its business acumen and its unwavering support of the business community. I was looking for something that would describe what makes people in Carlsbad different and these lines seems to hit the nail on the head. Thomas Jefferson wrote these Commandments and they are still valuable today. • Never put off till tomorrow what you can do today • Never trouble another for what you can do yourself. • Never spend your money before you have earned it. • Never buy what you do not want because it is cheap. • Pride costs more than hunger, thirst and cold. • We seldom report of having eaten too little. • Nothing is troublesome that we do willingly. • How much pain evils have cost us that have never happened. • Take things always by the smooth handle. • When angry, count to 10 before you speak, if very angry, count to 100. I will see all of you on the evening of March 23 at the La Costa Resort and Spa when we celebrate our 90th anniversary. For information on the event and to purchase tickets, visit www.carlsbad.org or call the Chamber at 760-931-8400. I will leave you with this thought, “Everything comes to him who hustles while he waits.”

EDUCATION NEWS.......................9 REAL ESTATE UPDATE...................10 BUSINESS BUZZ...........................11 MEMBER DIGEST.........................12-14

MEMBER MARKETPLACE..............11

Pictured, from left, Matt Harelson, Julianna Garner, Julie Harelson and Brad Holland

CITY UPDATE

WWW.CARLSBAD.ORG

The City of Carlsbad consistently gets high marks from the community for our beautiful parks and popular recreation programs. In fact, our parks and recreation programs, services and facilities play a big role in ensuring Carlsbad’s excellent quality of life, which we all know is a key driver of economic development. Just like a business must keep track of its customer needs, industry trends and changing demographics, the city must also constantly be planning ahead and adapting to our community’s needs. That’s why in February, the city kicked off

KATHY DODSON

Input sought on city parks and recreation programs CITY NEWS

Economic Development Manager City of Carlsbad

a process to develop an updated action plan for our parks and recreation services. “The Carlsbad community has always valued healthy outdoor lifestyles and strong social connections, and that’s what our parks and recreation services are all about,” said Mick Calarco, special projects manager for the city. “It’s important to hear from the entire community as we plan for the future to ensure we continue to meet their needs and expectations.” We heard loud and clear during the recent Envision Carlsbad process that our community values access to recreation and active healthy lifestyles. They also place a high importance on fostering a

The City of Carlsbad has kicked off a process to update its action plan for its parks and recreation services, whose broad range of services include facilities for skateboarders, recreational teams, children play area, pets and much more.

Coates selected as new city manager

John W. Coates has been selected as the City of Carlsbad’s next city manager. The City Council is scheduled to vote on Coates’ appointment at its March 12 City Council meeting. “John has the vision, style and experience we need to help Carlsbad continue on our path to becoming a truly world class organization,” said Mayor Matt Hall in a statement. His collaborative approach to leadership and commitment to working with the community make him a great fit for Carlsbad.” Coates has been serving as

interim city manager since Nov. 6 when former City Manager Lisa Hildabrand announced her retirement. Prior to COATES that he served as assistant city manager and Parks & Recreation director. He joined the City of Carlsbad in 2010. As city manager, Coates will oversee the day to day management of city operations and report to the City Council. Under the City of Carlsbad’s “council-manager” form of

Like us

government, the City Council establishes legislative policy and appoints a professional manager to oversee day to day operations and delivery of city services. Coates brings more than 30 years of professional experience to the City of Carlsbad, including serving as the director of community services for the City of Santee; director of parks and recreation for the City of Roanoke, Va.; the superintendent of recreation maintenance for the City of Norfolk, Va.; and a parks district supervisor for the City of Virginia Beach, Va. He also has worked as a regional manager for a national consulting firm providing strategic counsel to local government agencies,

including resource management plans, business plans, marketing plans, capital improvement assessments and organizational analyses. “The City of Carlsbad has earned a reputation for high quality standards, professionalism and strong community connections,” said Coates. “My goal is to build on this tradition of excellence while challenging us to explore innovative new approaches that will deliver an even greater level of value to our community.” Coates holds a Bachelor of Science degree in Education from Virginia Tech and a Master of Public Administration degree from Old Dominion University in Norfolk.

News, events and more

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strong and diverse local economy. I believe these two things are related. In fact, because you chose to locate your business in Carlsbad, your employees have access to recreational opportunities close to work, such as the 46 miles of trails that run near many of our industrial parks and the new Alga Norte Community Park, which is under construction at Poinsettia and Alicante. We want to know how we can improve this employee benefit. Businesses have important input to contribute to this process. Just like our residents, your employees can enjoy the healthy outdoor lifestyle, lifelong learning and social connections provided by our parks and recreation services. In fact, encouraging your employees to take advantage of these local services could be yet another reason they want to work for your company, here in Carlsbad. So, what could the future look like? Would we have more fitness classes offered over the lunch hour? Or maybe additional afterwork options? What if our next park had a climbing wall or other more adventuresome amenities? Would that make Carlsbad an even more attractive place for energetic, entrepreneurial talent? In addition to getting input from the public, the city will be reviewing demographic forecasts, usage rates of current facilities and programs, and industry trends. The result will be an updated blueprint city staff can use to plan for the future of these important community amenities. For more information about the parks and recreation assessment and comprehensive action plan, please visit the city website, www.carlsbadca.gov/parksandrec. In addition to public meetings, the city will collect input online and through mailed surveys, interviews and focus groups with the public.

Zone changes for the Carlsbad Barrio

The Carlsbad City Council changed land use designations and zoning on various properties throughout the Barrio area that will allow the construction of 759 additional homes. Established in the 1920s, the Barrio is one of Carlsbad’s original neighborhoods and includes several locally recognized historic buildings, businesses and sites, including the Barrio Museum, Ramirez House and Mission Santiago. The changes adopted consist of amendments to the City of Carlsbad General Plan — the city’s blueprint for development — and to the city’s zoning ordinance and Local Coastal Program. The changes also address state of California requirements for affordable housing. The amendments will generally allow for higher density, multifamily development on the Barrio’s edges and medium density, twounit development in the center. They have a threefold purpose: • Protect the neighborhood character in the heart or center of the Barrio, which consists primarily of single-family and duplex dwellings on small lots. • Bring existing properties into conformity by raising density limits. Existing development on many lots exceeds the limit currently allowed, so increasing the limit will bring most of them into conformity. • Encourage revitalization and redevelopment in the Barrio. High density is defined as a maximum of 30 dwelling units per acre, and medium density is defined as a maximum of 15 dwelling units per acre. — Source: City of Carlsbad

carlsbad business journal MARCH 2013

VILLAGE BEAT

ASHLEY WESTMAN

Defining a vision for the Village ViLLAGE BEAT

Project Manager URBAN PLACE CONSULTING GROUP

It’s difficult to describe a vision for the Village. Do you use photos? Drawings? Words? Most people agree that they want the Village to be vibrant, walkable, sustainable, transit-oriented and bike-friendly. Those are trendy buzzwords that all downtowns should aspire to, but how do we tailor those to the uniqueness of Carlsbad Village without being contrived? One way is to celebrate and highlight what’s already here. Since April 2012, we’ve had more than 25 community meetings and hundreds of individual meetings with Village residents, business owners, property owners, and city staff. A three-part vision has evolved organically from listening to the input of these stakeholders and hearing what they love about Carlsbad Village:

AMAZING PEOPLE, FRESH IDEAS.

By nurturing people and their creativity, Carlsbad Village creates an environment for businesses and residents to grow and thrive, whether they’re newcomers or local legends.

LOCAL TALENT, LOCAL FLAVORS. The Village celebrates local history and those who are making it, from musicians and artists to farmers and foodies.

Photo by Scott Peltier

A PLACE TO CONNECT.

The Village cultivates community in the places people live and love -- the street corners and coffee shops, the parks and seawalls — the places where life happens. This vision will continue to evolve, but it gives us a framework for prioritizing and implementing projects that will help realize that vision. It also gives us a framework for marketing opportunities that celebrate what’s already here — like the “We [Heart] Carlsbad Village” email and social media marketing we put together for Valentine’s Day. More of this will follow as we work to implement this vision and sustain it over the long term.

Implementing the vision in the future It takes a lot of work and resources to run a successful downtown. It’s a microcosm of a city — a community in itself — and it needs an advocate that has its best interest in mind. While we’re working on broader policies and projects such as those that will bring new revisions to the Village Master Plan, or allow restaurants to create “curb cafes,” or create a much-needed parking way-finding sign system, there are endless tasks that must be completed to market and build a strong downtown. On a daily basis, for example, our tasks have included working with city staff to

San Diego’s

New Gateway to the World

ensure the Village will be minimally affected by street repaving; coordinating with businesses to plan events; facilitating a Carlsbad Village Association Board meeting or working group meeting; updating the Village’s website and social media; taking photos of businesses opening soon; designing graphics and marketing material for the next e-mail newsletter or campaign; determining locations for future bike racks; coordinating musicians to play on the sidewalks; writing grants to leverage more money for the Village; and running up on the roofs on State Street to reset the electrical wiring for the tree lights! Most downtowns throughout the country have a dedicated organization that is solely responsible

for the vitality of the downtown and act as an advocate for it. These downtown organizations, such as Civic San Diego (formerly Centre City Development Corporation), Downtown Denver Partnership, or Nashville Downtown Partnership, are staff-led as opposed to committee-led, are focused on product rather than process, are comfortable with risk and taking stances on issues and are motivated to implement change to improve their downtowns. Our ultimate goal here in Carlsbad Village is to create a publicprivate partnership organization, just like all successful downtowns have, that has a variety of funding sources and that has the dedicated leadership to implement the Village’s vision going forward. Visit our website at www.carlsbad-village.com, where you can sign up for our email newsletter and like Carlsbad Village on Facebook to make sure you’re up-todate with the latest in downtown news! Westman can be reached at ashley@ urbanplaceconsulting.com.

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When traditional reading methods don’t work Watching children struggle to read can be heart-breaking; especially when they have been participating in reading tutorials for months. Children who do not make significant gains in reading fluency or who have labored reading may be suffering from undiagnosed vision processing problems. These vision processing problems extend beyond just seeing the print clearly (although uncorrected eyesight should always be a consideration in poor readers). Now granted, reading well requires good auditory and visual skill; many reading improvement programs are geared toward auditory aspects and not toward visual aspects. In fact, it is nearly certain, if your child comprehends well when read to but not when reading for themselves, they have a vision problem. Consequently, readers who are not

PUBLIC HEALTH

DR. David bloch

Vision processing may be a problem

CEO reading without limits

advancing quickly with traditional methods should be evaluated for some “hidden” visual causes of reading problems described below. When having your child evaluated for reading problems, it important to keep in mind that all eye exams are not the same and not all eye doctors evaluate reading problems. During a standard eye exam, an eye doctor will do tests related to eye health, visual clarity and general visual performance. What is not part of a standard eye exam is testing

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for visual stamina and visual processing. Even if a person can see clearly; can they see clearly all the time, can they see without strain or fatigue, and how long can they last? Individuals who have weak eye muscles for focusing and tracking will have low stamina for prolonged reading. This can be compared to someone with weak arms; they cannot carry heavy packages for a long time. Also, a person with weaker arms will become shaky before someone with stronger arms. When eyes get shaky, it causes tracking errors and reading problems. Evidence of this would be exhibited as slow reading, choppy reading, losing place, reading in short spurts, making reading errors (omissions, additions and substitutions), word/letter reversals, poor comprehension, and avoidance of reading. Other factors contributing to reading problems are slow recognition of words, poor word decoding, and crowding effects, all of which are classified as visual processing problems. With regard to immediate recognition of words or groups of words, some individuals have slower intake of information than others and will linger on the words or segment the words. This can be measured and enhanced. Others will have difficulty because they don’t recognize key parts of words even if they know their sounds and know phonetics.

Their eyes don’t know how to properly identify and group letter sequences causing them to misread or mispronounce words. Also, these individual also tend to change sounds when they see the same letter sequences in a different word. One more unusual but common problem is known as the crowding effect. In this situation, the reader’s eyes are confused or over whelmed with too much information on the page. Readers who suffer from this will read much better when given fewer words at a time. Special computer generated reading programs are used to test and treat this disorder. Dr. Bloch can be reached at david@blochvisioncare.com.

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TECH TALK

carlsbad business journal MARCH 2013

Things to know before accepting credit cards RICH CLARK

TECH TALK

Co-Founder fuzion payments, llc

also test for PCI DSS compliance for your office, website or storefront. The basics are generally selfexplanatory such as making sure your firewalls and security systems are updated on your network. If you are storing card holder information, it should not be on a computer linked to the Internet, and if you have such information

“F

ines are steep, and the notification process to all your customers after a breach can run in the tens of thousands of dollars or more.

These rules have been established by the card brands to protect you and your customer. Visa, MasterCard, American Express and the JCB have all come together to establish a set of requirements to protect card holders and make sure that business owners, managers, and IT professionals are all in compliance in an effort to reduce fraud. There are now several companies that can help you get certified and

“

As a business owner, accepting payments by credit card is a necessary practice and an easy way to increase revenue. Depending on your type of business, you might see very few credit and debit transactions, while restaurants generally receive more of 75 percent of their payments on plastic. But how secure are all those transactions? And how and where is the data being stored? PCI DSS might be a term you have heard more frequently lately and it stands for Payment Card Industry Data Security Standards. Most business owners see this as a giant hassle in their daily lives as well as another cost that must come out of their pockets. However, these rules and regulations are here to stay and are not to be taken lightly.

written down, it must be in a locked file folder inside a managerlevel office. For the average business owner, this is all fairly common sense, but it can get tricky when dealing with e-commerce websites with shopping carts and third party interfaces. Your IT professional should be consulted when setting up networks so that possible holes in your security systems can be identified.

Fraud is rampant in the credit card industry. If you haven’t had a credit or debit card hacked recently, you may know someone who has. Criminals are smart, and always one step ahead of the game which makes it even more important to make sure your business is PCI DSS compliant and as secure as possible. A data breach can literally cause a company to come to a grinding halt, and can also get a business

blacklisted, which would not allow them to accept credit cards again. Fines are steep, and the notification process to all your customers after a breach can run in the tens of thousands of dollars or more. That’s just the beginning, legal fees and court costs increase at an alarming rate after a breach as well. This isn’t meant to scare you, but it’s important to take the necessary

steps to protect the company you have built. These security standards are in place to help businesses reduce their liabilities when it comes to processing payments. PCI DSS compliance is necessary and is helping create a better business world for anyone who uses credit and debit cards. Clark can be reached at rclark@fuzionpayments.com

Harps coming to museum and area businesses Did you Know? The harp is one of the earliest instruments in the history of humankind. The first harp was likely a hunter’s bow.

For centuries, the Alur people of Uganda played traditional instruments like the adungu, or bow harp. Music was the medium for dealing with violations of village taboos and addressing social ills, such as telling the fishmonger his catch was stinking up the village.

King Henry VIII adopted the harp symbol on Irish coins. To the consternation of the Irish, however, it was set under a crown, a symbol of English rule.

The harp has been interpreted as a heavenly motif for centuries. Harps, and angels plucking harps are evoked in paintings, manuscripts, and stained-glass windows from Medieval Europe.

Marie Antoinette was a harpist. So was the Bible’s King David. So were Benjamin Franklin and Harpo Marx.

he Museum of Making Music is taking part of its next exhibit, “The Harp: A Global Story of Man, Music and Medicine”on the road and the Carlsbad Chamber of Commerce will be one of several business stops along the way. The exhibit, which runs from March 23 through Sept. 30, explores the history of the harp. While it will give visitors a sense of all of the different types of harps, the exhibit is more than just an “encyclopedic look at different types of harps,” according to a museum media release. “Rather, the exhibit serves as a passport through man’s migration across time and continents, revealing not only the harp’s place in human history, but acting as a door into myriad cultural stories. The harp’s narrative illustrates the cycle of making music – that alchemical, unplanned collaboration among political, economic, and sociological factors, as well as among instrument maker, musician, composer, and audience – that tells the dynamic story of how and why instruments and music-making evolve,” the release states. “I have never researched an instrument that has surprised me so completely as the harp,” Museum Director Carolyn Grant states. In conjunction with the inhouse exhibit, the museum will

The harps above, which were hand-painted by local artists, will be housed at various businesses, including the Carlsbad Chamber of Commerce, this spring and summer. host a six-concert series that will feature classical, South American, African, Celtic and jazz harp performances. The exhibit features artifacts, sound samples of harps used in a variety of musical styles, and hands-on harps for visitors to experience. It illustrates the harp’s place in treating pain, autism, and dementia, and offers insight into how the harp traveled with ancient

civilizations across every continent on the planet. Part of the exhibit includes a community outreach component, “Harps in the City,” that will send portable harps hand-painted by local artists to locations throughout Carlsbad. One of the first businesses to get a harp is Yoga Bound. Summer Fah, and Yoga Bound teacher who is also an artist, decorated one of the traveling

harps for the exhibit. “It think this is a very creative way for businesses and the museum to join forces and highlight each other,” said Alana Bray, Yoga Bound’s owner. “Yoga studios are very community-oriented spaces, and I think having this art in my studio is nice so that people can ask questions ... Like yoga, creativity and art are great life enhancement tools. The Carlsbad Chamber of Commerce will get its own harp in June, and Pharmaca Integrative Pharmacy will get one in August. Children from the Carlsbad Boys & Girls Clubs (Carlsbad Village and Bressi Ranch branches) will also have a chance to learn and create music with beginner-friendly harps during special sessions with harp teachers throughout the months of March and April. The lessons will culminate in performances for seniors at local retirement communities. The “Harps In the City” program is funded in part by a grant made possible by The Carlsbad Charitable Foundation, an affiliate of The San Diego Foundation. Admission and ticket prices for “The Harp: A Global Story of Man, Music, and Medicine,” as well as the harp concert series, and more information on the “Harps In The City” program, visit the museum’s website at www.museumofmakingmusic. org or call 760-438-5996.

CARLSBAD.ORG

›Continued from Page 1

LEADERSHIP

Today, SLI has expanded its successful Datron servant leadership transformation case study into serving other organizations and businesses interested in improving their culture as well. “Our new facility in Carlsbad, conveniently located off of Palomar Airport Road, is an ideal location for training and hosting more events, workshops, and group meetings,” said Barter, who also serves as SLI CEO and president. The modern servant leadership movement was launched in corporate America by AT&T executive Robert Greenleaf in 1968. Greenleaf said that servant leadership begins with, “the natural feeling that one wants to serve.” Since that time, this method of combined leadership and stewardship that maximizes profits, people and the planet has transformed corporate cultures around the world. Among the well-known organizations that have successfully implemented servant leadership are: Southwest

1959 Palomar Oaks Way, Carlsbad (855) SLI-LEAD / (855) 754-5323 Panel of leadership experts at SLI Winter Conference 2013 (from left) Ken Blanchard, Colleen Barrett, Cheryl Bachelder, Ron Andrews and Art Barter Airlines, TD Industries, WD-40, Men’s Wearhouse, Nordstrom, Toro Company, Zappos, Starbucks and Datron World Communications, Inc. Servant leadership is a smart leadership approach with a moral imperative to lead for the sake of others. Great leaders model behaviors that equip and inspire others toward individual and community greatness. They do not see their employees as tools, but as humans

FUTURE ›Continued from Page 1 plan. Input will also be collected at two public meetings, including one that will be held from 6-8 p.m. on Thursday, April 4 at the Carlsbad Senior Center, 799 Pine Ave. “This is the largest, longitudinally speaking, most complex program they have ever seen,” Kosup said. The project will affect everyone, residents, commuters and even businesses. This project is key to a thriving future economy, Kosup said. “There are only two major northsouth corridors in the region, and (the I-5) is our lifeline, our connection to the rest of the nation and to other ports in L.A. through which we move goods up and down,” he added. “It’s a major commuter highway ... 22 percent of the region’s jobs are along this corridor.” Most of the region’s largest employers, companies with international reputations, are along the route. Transportation plays an important role in keeping and attracting those types of companies to the region, Kosup said.

with dignity that they can empower to make a difference. Servant leadership is designed to increase the self-determination, self-confidence, and self-sacrifice of everyone. “Servant leadership has been called the most successful leadership strategy in overcoming lackluster employee performances, poor financial results, and executive self-interests,” added Barter. “Our goal is to challenge traditional

‘GREEN TEAM’ ›Continued from Page 1 monthly meetings and launched the Business is Green! Expo, which is celebrating its fifth year from 2-6:30 p.m. on Thursday, March 14 at the Carlsbad by The Sea Resort & Conference Center, 850-890 Palomar Airport Road in Carlsbad. Paul Thompson was chairman of the Chamber’s board of directors when he and other board members decided that they wanted to create a new group to tackle sustainability in business. “Before that, the Chamber paid little or no attention to anything that had to do with corporate responsibility or anything green,” Thompson said. “It was not part of the agenda.” Thompson, who was once executive director of the Callaway Golf Company Foundation, said he knew first-hand from that experience that companies could benefit greatly from adopting sustainable practices, improving the first bottom line (the company’s profits) as well as the so-called “second and third bottom lines” of making positive changes for the environment and having a social impact.

www.servant leadershipinstitute.com

perceptions of leadership and to teach a smarter way to lead that truly makes a difference in our world.” SLI’s annual Winter Conference took place last month in San Diego. The sold-out conference featured leadership experts including: best-selling authors John Maxwell and Ken Blanchard; Southwest Airlines President Emeritus Colleen Barrett; Popeyes CEO Cheryl Bachelder; and Ron

One of the committee’s first projects was the Green Certificate, which is a thorough document that highlights both minor and major steps that companies can do to reduce their environmental footprint. They wanted it to be a tool that could help businesses to adopt real sustainable practices, not just “using green in word and not deed.” They found early on that what they were doing and the information they were collecting was not easy to come by, that in fact, the Sustainability Committee was creating a blueprint that others would eventually follow. “In general, Chambers of Commerce tended to ignore this issue, and the Carlsbad Chamber of Commerce was perceived to be quite trendy and in fact led many of its peers with its focus on sustainability,” Thompson said. Ross Fields, the committee’s current chairman, said he was a relatively new Chamber member when he heard of the new committee. He volunteered to be the secretary at the first meeting and since that time has been an officer in the committee. He said that after the checklist the committee turned its attention to the business expo, the annual bus tour in November, and to recruiting speakers for its monthly meetings

Andrews, president of medical sciences at Life Technologies. “The conference opened my eyes to what it really means to be a leader, said attendee, Sam Anguiano of GTC Systems in San Diego. “As a result, I have made a personal commitment to help others and lead with others’ growth in mind.” SLI has helped form several small groups of leaders from local businesses and organizations, formally called SL-12 groups. These individuals come together once a month to learn and support each other on their servant leadership journeys. SLI will host a special SL-12 Summit on April 4, from 11:30 a.m. to 1:00 p.m. to bring all the group members together and to talk in more detail about servant leadership implementation. If you are interested in attending the SL-12 Summit, please call Robin Swift at 760-597-3779 or e-mail Robin at rswift@dtwc.com. Visit SLI’s website at www.servant leadershipinstitute.com. The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

to educate its members. “At first, we were really inventing the wheel,” Field said. “Fast forward five years later, and now there’s a number of chambers doing this and many have adopted our checklist to make it available to its members. Fields said the Expo continues to grow, and has become a unique event in North County. The Expo showcases the latest in environmentally-friendly products and services offered by some of its members. The cost is $5 at the door, but you can get in free by wearing a green article of clothing. A Green Mixer will take place from 5 to 6:30 p.m. Those who attend the expo can also get rid of their used household batteries at an onsite collection. The event will also feature a green car show. New this year is a panel on making money by adopting green practices that includes economist and sustainability columnist Bill Roth (author of “The Secret Green Sauce”), Douglas Kot, executive director of the San Diego Green Building Council and San Diego County Planning Commissioner Peder Norby. That panel will be from 4-5 p.m. The Business is Green Expo! is sponsored by the Carlsbad by the Sea Resort and SDG&E. For more information, visit carlsbad.org.

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carlsbad business journal MARCH 2013

EDUCATION SECTION

Quick thinking, right equipment help save girl’s life The tragic loss of a young Carlsbad student in 2001 sparked a campaign that saved the life of another youngster nearly a decade later. In 2001, retired Carlsbad Fire Captain Kim Blaylock and his wife, Michele, lost their seven-year-old daughter, Kendra, to sudden cardiac arrest while on a family vacation. Captain Blaylock was trained in CPR, but without lifesaving equipment the efforts sadly were not enough.

SUZETTE LOVELY, Ed.D.

‘Hope Heroes’ honored for resuscitating student CARLSBAD SCHOOL NEWS

Superintendent Carlsbad Unified School District

Following the loss of Kendra, the Blaylocks made it their mission to put an Automatic External Defibrillator (AED) device on every Carlsbad campus. The family raised $50,000 and worked with San Diego Project Heartbeat to make this happen.

By 2003, CUSD had become the first school district in California to install an AED at each site, with a cross-section of staff trained in its usage. On Dec. 18, 2012, a fifth grader at Hope Elementary became the 107th person in San Diego County saved by an AED. As he recalled the Dec. 18 incident, Hope Principal Richard Tubbs modestly noted, “We had the right people and the right equipment at the right time.” Without hesitation or time to think, Tubbs said his staff jumped into action. After custodian Catherine Torres alerted Tubbs — a former CPR instructor — that a student had collapsed on her way to recess, the principal calmly and rapidly went into response mode. Tubbs was soon joined by Health Technician Jennifer Thirkell, who began administering chest compressions. In the meantime, Instructional Assistant Jennifer Caraglior had run to the office to grab the AED device. Within seconds, all three were teaming up to save the young girl’s life. Caraglior and Thirkell are among the many Hope staff trained to use an AED, which features automatic voiced instructions and applies a shock when a heartbeat is undetected. Other Hope staff members also jumped in to help, leading students

Jennifer Thirkell, Richard Tubbs and Jennifer Caraglior helped save the life of a fifth-grader who collapsed at Hope Elementary in December.

The Carlsbad Unified School District Board of Directors honored the three heroes from Hope Elementary at a recent meeting. away from the scene and cordoning off the area. As the staff later reflected on the incident, everyone agreed their emergency training paid off. Thirkell pointed out, “There wasn’t time to be afraid.” The student has returned to school and is making a successful recovery. All of us at CUSD are so proud of Principal Tubbs and the Hope heroes for their preparation and skillful response. We also want to thank the Carlsbad Fire Department for arriving on scene so quickly after the 9-1-1 call. Finally, we are especially grateful to Kim and Michele Blaylock for spearheading the AED campaign that made it possible for every CUSD school to have these lifesaving

devices on hand. The Carlsbad Unified Board of Trustees along with Project Heartbeat representative Maureen O’Connor honored Principal Tubbs, Jennifer Caraglior and Jennifer Thirkell with well-deserved “Team Power” and “Good Samaritan” awards. A poignant comment from the student’s mom posted on the Internet shortly after the incident said it all: “Thank you to the Heroes who saved my daughter’s life.” It may sound like a cliché, but as educators, our job is to educate. Yet our schools and staff do so much more. From ABCs to AEDs, each day we work to keep students safe and sound.

HIGHER LEARNING

Vice President of Community Engagement california state university san marcos

leave CSUSM with a broad, portable skill set that can be used in a range of workplaces and careers.” Despite their knowledge and skills, national data shows that liberal arts graduates have higher rates of unemployment immediately upon graduation than students with professional careerdriven degrees. Shapiro wants to turn this statistic upside down

“D

espite their knowledge and skills, national data shows that liberal arts graduates have higher rates of unemployment immediately upon graduation than students with professional career-driven degrees.

through a new Career Readiness Initiative aimed at making CHABSS grads even more competitive in the workforce. A $25,000 gift from a generous local donor will provide the seed money that will be the catalyst for the project. Creating more numerous and diverse internships for CHABSS students will be one of the key features of the Career Readiness Initiative. Internships not only

“

Students in the College of Humanities, Arts, Behavioral and Social Sciences (CHABSS) are frequently asked by well-meaning family and friends, “So what exactly are you going to do with that degree?” While some consider an education in the liberal arts and sciences to be impractical, especially given recent high unemployment figures and the down economy, CHABSS Dean Adam Shapiro argues that the education students receive in his college have never been more relevant. “Students majoring in the liberal arts learn to think critically and problem solve. They understand diverse communities and cultures and value teamwork,” he said. “While our programs and classes may not explicitly focus on a particular profession, our graduates

Dr. JAN JACKSON

Liberal arts students will receive career prep

provide students with insight into a position or industry but they enhance their academic experience, allowing them to put theory into practice. Last academic year, fewer than 4 percent of the nearly 5,000 CHABSS students received the hands-on office or field experience that many employers are looking for in a new graduate each semester. The new Career Readiness Initiative will match more students with employers, increasing the number of internships available. “We are seeing more employers who are using their intern programs to fill full-time positions,” said CSUSM Career Center Director Pam Wells. “Internships provide valuable work experience that make students more competitive and confident in the job marketplace.” The second component of the program will seek to establish a student mentoring program with regional professionals, connecting

The Cal State San Marcos Career Readiness program for liberal arts students will help ensure that those graduating with degrees in the humanities, arts, behavioral and social sciences will be well qualified to enter the professional workforce.

students with business, non-profit and community leaders. “Employers tell us that our University is academically rigorous and that our students have a strong work ethic,” said Wells. “But where our students don’t stack up is when it comes to how they market themselves - they need more coaching and refinement in interview skills, resume writing and job searching.” Shapiro says this extra career coaching and mentoring will be particularly impactful for those students who are the first in their families to attend college. “Many haven’t been exposed to the cultural and social events found in the professional world,” said Shapiro. The final element of the new Career Readiness Initiative will have faculty and college staff working to more clearly articulate the kinds of skills that students are learning in the classroom so that they may deliberately incorporate additional skills students need for workplace success into the curriculum. “Our college has a strong academic foundation rooted in the values and traditions of the liberal arts,” said Shapiro. “We just want to add even more value to what we are already offering to ensure that students have the best launch pad for the future.”

REAL ESTATE

WWW.CARLSBAD.ORG

Investor Dilemma: When to sell?

Fewer foreclosures says Bank of America housing Trends

tyson lund

Bank of America hosted an inviteonly meeting for North County real estate professionals to discuss the distressed housing market at the Carlsbad By The Sea resort on Feb. 19. ‘Distressed housing’ is an industry term that is used to describe a property in which the homeowner is currently not making their scheduled loan payments and who are in some part of the foreclosure process. Allen Seelenbinder, Senior Vice President of Asset Management and Portfolio Retention, is the public face for Bank of America’s distressed housing division and led the discussion on the near-term future of the San Diego foreclosure market. The nation’s second largest bank has been the major

Broker Associate the lund team

player in San Diego foreclosures since buying Countrywide in 2008. Bank of America has utilized ‘partner agents’ to help sell thousands of their foreclosed homes throughout San Diego county over the past five years. But the assignments have recently dried up and

DRE# 01394870

these agents gathered for insight into how long the foreclosure famine will last. For years, there has been talk of shadow inventory and undisclosed caches of foreclosed homes held by the nation’s largest banks that will eventually make their way onto the market. But it looks as though these properties will not come to the open market soon. Seelenbinder outlined Bank of America’s aggressive moves over the past 18 to 24 months to unload non-performing assets to third party servicers and investor groups. BofA has been bulk selling bundles of properties to wealthy investors or hedge funds at discounted prices. A bank is prohibited from self-dealing and is unable to rent-out or hold property they take back via foreclosure. But they are able to sell the homes quickly in bulk. Although bulk sales make up a smaller portion of the overall asset disposition, investors big and small Celebra more thting can take paran tial credit for the reversal of Years! the falling real estate market. The Wall Street Journal recently ran an article that discussed the

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trend of foreign investors capitalizing on lower prices and currencies that are currently stronger than the dollar to buy residential investment property in the United State. Buyers from China, Canada and Australia are coming to the United States with the intent to buy investment property. Today’s real estate has been one of the few asset classes able to achieve above market yields of 8 percent or better. And whether it’s in bulk, at the courthouse steps via foreclosure or a traditional purchase through agents, investors are in part to blame (or to thank, depending on who you are talking to) for the inventory shortage. First-time homebuyers are feeling the pressure, as they are finding it increasingly difficult to compete with an “as-is”, cash, no contingencies offer of an investor. Carlsbad has an average one month (or less depending on the month) of ‘active’ single family home inventory. This is a historically low number, that has helped Carlsbad’s average market time to sell a single family home to move from more than 60 days to 26 days. And it is also helping to prop up housing prices. Although still early in the year and difficult to forecast final numbers, local experts estimate average Carlsbad home price to increase between 4 percent and 10 percent in 2013. But as homes values rise, a new challenge will develop for the investors with a short-term, speculative position: when do you cash out? Higher home prices and/or the inevitability of higher average

As home prices rise, real estate investors who purchased property since 2009 will begin to see appreciation in their rental property. The question remains for the investor, when do you decide to sell? For the value investor, you have to look strictly at what the home will earn in rental income minus all expenses. If we take a Carlsbad home selling for $500,000 in 2010 with a 4.2 percent mortgage on $375,000 (25 percent down), and estimated rents of $2,600 a month, the investor is taking home around 7 percent on the money he put down. If rents stay the same (which they have been steadily increasing), the property would need to increase in value to nearly $700,000 in order to reach a less-than-favorable return on the equity portion of his investment. That is nearly a 40 percent increase in price. This would be a near breakeven scenario that should cause the investor to rethink the time and effort spent managing a property for a lower return. Although this is a highly simplistic example, that does not account for a variety of factors (mortgage deductions, repair costs, rise in rents, etc), it may help to illustrate the fact that higher home prices are needed for investors to consider selling their rental property. With fewer new construction projects, investors (of all size) will be the answer to the market’s real estate supply challenge.

mortgage rates will change affordability for traditional home buyers and the attractiveness of the investment. (see side bar). According to Seelenbinder, the market for foreclosure homes and short-sales will continue to dwindle in the next 12 to 18 months. With prices heading back to 2002-2003 levels, many homeowners underwater or on adjustable rate mortgages will be able to refinance into lower rates and stay in their homes. And until new construction gets underway supply will remain restricted, as major property investors will not be looking to exit real estate soon.

PALOMAR FORUM BUSINESS PARK

BUILDING FEATURES:

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carlsbad business journal MARCH 2013

BIZ BUZZ

Tri-City’s Reno receives honor

A special event will be held March 9 to celebrate the 5-year anniversary of the SPRINTER.

NCTD celebrates SPRINTER's fifth year The North County Transit District is celebrating the fifth anniversary of the SPRINTER light rail system in March. On March 9 , NCTD will hold a special event to commemorate the event at the San Marcos Civic Center Sprinter Station, 100 E. San Marcos Blvd. in San Marcos. The event will include a 2 p.m. presentation on the past, present and future of the SPRINTER and family fun until 4

Sister Cities to Visit Carlsbad The Carlsbad Sister City Ambassadors Board of Directors have announced that long-time sister cities — Futtsu, Japan and Karlovy Vary, Czech Republic — are each sending dignitaries and delegates to visit in March and April. Four students and three adults from Futtsu will visit from March 23 to March 30, while Karlovy Vary

p.m. including an interactive train racing exhibit for children, a railroad history booth, desserts and refreshments. To commemorate the anniversary, sometime in March, NC Transit will pick two lucky SPRINTER trains and shower all passengers aboard with freebies. The day and time of these lucky trains is being held secret, but clues can be obtained on the NCTD Facebook and Twitter pages.

Lord Mayor Petr Kulhanek and two of his deputies will be in Carlsbad from April 2 to April 9. Tickets are now on sale for a Meet the Mayors luncheon that will be held Tuesday, April 4 at the Crossings at Carlsbad featuring Carlsbad Mayor Matt Hall and former Mayor Bud Lewis with Lord Mayor Kulhanek and his deputies. Tickets can be purchased at www. CarlsbadAmbassadors.us. The Karlovy Vary contingent will participate in the Carlsbad 5000 on April 7, and Lord Mayor Kulhanek

Annette Di Bello Kelly, CPA, CFP® Professional Corporation

Modern Healthcare, a national publication of the healthcare industry, has honored Tri-City Medical Center’s RoseMarie Reno as its Trustee of the Year, honoring her more than four decades of dedication to Tri-City. During her time with the district, Reno has helped build a thriving medical center. First elected to the Board of Directors in 1984, Reno has received awards for public ser- RENO vice and outstanding leadership from the California Hospital Association and received the Outstanding Trustee Leadership Award from the Association of California Healthcare Districts and was also named a Public Health Champion by the County of San Diego. Modern Healthcare received 65 nominations for Trustee of the Year in four categories.

IN BLOOM — The Flower Fields of Carlsbad are now ready for their visitors. The nearly fifty acres of Giant Tecolote Ranunculus flowers that make up the popular and colorful attraction are expected to bloom for six to eight weeks. The season runs through May 12. The fields are open to the public seven days a week. For more information, including the price of admission, call 760-431-0352 or go to www.theflowerfields.com.

visits by both cities in the same calendar year,” he said. According to the City of Carlsbad, Futtsu, Japan, is located in Chiba Prefecture, about two hours south of Tokyo on the eastern shore of Tokyo Bay. A city of 60,000, Futtsu has a semi-rural atmosphere, running along a narrow strip of coast below forestcovered hills. In 1988 the first sister cities agreement was signed between Carlsbad and Futtsu, Japan. The cities share a shore-based location

and an emphasis on water sports and recreational tourism. Karlovy Vary became the City of Carlsbad’s second sister city in 1991. It was discovered by the Czech King and Holy Roman Emperor Charles IV in 1350 and became a spa town renowned for the curative powers of its thermal springs. When water was discovered with the exact mineral properties in a small California town, the town was named Carlsbad (English for Karlovy Vary).

has registered to run in the race to celebrate his first visit to Carlsbad. The nine member CSCA board is hard at work making arrangements for housing, tours, receptions, encounters and visits for both delegations. Citizens and businesses of Carlsbad are invited to participate in the international events and share in the deep friendships that have formed among the three cities, according to Tom Hersant, President of the CSCA. “This is the first time we’ve been honored with

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AMBER OF H C

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ERCE MM CO

90 MEMBER YEARS 192 3-2 0 1 3

DIGEST

Your guide to what's happening at the Carlsbad Chamber of Commerce

NETWORKING OPPORTUNITIES

AMBASSADOR OF THE MONTH

Leadership as a Hero’s Journey Kaufmann’s first book, “Leadership as a Hero’s J o u r n e y, ” explores the four traits shared by successful, passionate and creative KAUFMANN business leaders. The book describes how they navigate through uncertainty and anxiety in order to improve the lives and livelihoods of those around them, and is due out in early 2013. When working with CEOs and senior managers, Kaufmann assists them in clarifying their corporate goals and vision; assessing the strengths and weaknesses of their management team; and identifying and eliminating obstacles to collaboration, trust, and productivity. Ultimately, his contribution leads to better decision-making and greater team engagement, resulting in faster and stronger market penetration, improved profitability and

Magaña can be reached at catherine@wwmfinancial.com

APRIL 5 employee retention. The cost is $32 for Chamber members who register before March 29, 2013. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact Kristina McMahon at 760-931-8400. Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-9318400 or ksteffen@carlsbad.org.

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

business

“

Journal

an award-winning, monthly publication of the carlsbad chamber of commerce

tONI PADRON

Celebrating 90 years of excellence

2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE EXCEllEnCE, page 8

COMING SOON

— WILLIAM HOWARD TAFT

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership. Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

UPCOMING ISSUES May/June Fun in the Sun

Guide to the Carlsbad Village Faire

Palomar Commons opening this summer station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

Solutions Real Estate in Carlsbad has announced the arrival of the Real Estate Insight Team a team of licensed agents, listing specialists, buyers’ agents, a showing specialist, a transaction coordinator, a marketing specialist, and a short sale negotiation division. Headed by Troy Huerta, the team also includes Chris Whittaker, Tiffany Ayres, Kimberley Vento, Tyler Hagerla, Angela Pinamonti, Connie Henderson and Ally Norton.

May

Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES

Marketing Specialist Servant Leadership Institute

5934 Priestly Drive Carlsbad, CA 92008

january 2013

I still insist that it is the law and the lawyer that make popular government under a written constitution and written statutes possible.

alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

and lending products and services. Her background features a unique blend in management, operations, credit, sales, and training.

COMING IN APRIL!

WWW.CarlSBaD.orG

CHAMBER NEWS

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Opus Bank has announced the addition of Kori Dolkas as Vice President, Retail Banking Manager of their Carlsbad-La Costa office. Dolkas is a longtime North C o u n t y resident and results driven banking professional DOLKAS with more than 30 years of proven accomplishments in relationship development with sophisticated clients, delivering high-value depository

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey. Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives. “My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.” This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

May-August

Exploring Local Things to do in and out of the sun this summer. Featuring attractions, activities, dining options, resorts and all the things that make us a top coastal destination.

Join our Salute to Lawyers North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

AnnuAl Business AwArds dinner 90 A

1923-2013

EXCEL

vol. 30, no. 1

MEMBERS ON THE MOVE

The Chamber presents a workshop on how to pick the best person for your job openings.

I wanted to help new members learn about the Chamber and how to get involved. This past year, I made several relationships within the committee and actively used the committee members services.

MAGAÑA

The next Sundower will be held from 5 p.m. to 6:30 p.m. at the Business is Green Expo on Thursday March 14. For details go to page 15.

HOW TO SCREEN YOUR POTENTIAL HIRES

Why did you choose to serve on the Ambassador Committee and how has it helped your business?

“

Eric Kaufmann will discuss "Leadership as a Hero’s Journey" at the next First Friday Breakfast, which will be held from 7-9 a.m. on April 5 at the La Costa Resort and Spa, 2100 Costa Del Mar Road. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. Kaufmann brings a unique mix of professional and personal experience to his work of developing executive wisdom and guiding leaders to better decisions and achievement of superior results. Kaufmann, who was born in Israel and lived and worked in South Africa for three years, has two decades of experience in sales and management at Lanier/3M and Corning Clinical Laboratories. In 1999, he began a new chapter of his professional life, launching a consulting business in which he works with individuals and teams in senior management of Fortune 1,000 companies, primarily in the life science and technology sectors.

Catherine Magaña | Managing Partner, WWM Financial

Enough with the bad jokes! This April, the Carlsbad Chamber of Commerce is celebrating Be Kind to Lawyers Day (April 9) with a section dedicated to our members in the legal profession. We’re toasting the dedication, the passion and the smarts needed to succeed in this competitive and challenging profession. Section will include a directory and an opportunity for you to submit editorial content with ads 1/4 page and larger, see pricing chart. In addition you can submit a 50-word essay on “Why I became a Lawyer” which will be used for a feature story.

Deadline is March 15

Reserve your space today! Julie Miramontes 760.931.8400 julie@carlsbad.org

carlsbad business journal MARCH 2013

RIBBON CUTTINGS

MEMBER DIGEST

EVENT CALENDAR

Activ8 Athleticism 6070 Avenida Encinas, Carlsbad 760-476-1532 www.activ8athleticism.com

Whether you are an athlete, fitness enthusiast or an individual needing physical rehabilitation, Activ8 Athleticism has a personalized training program to meet your needs.

Build It Workshops 1818 Marron Road, Ste. 103, Carlsbad 760-720-0001 www.thekidworkshop.com

BUILD IT WORKSHOPS is a children’s creative center where kids and parents collaborate to build and construct DIY projects.

Legacy Legal 2131 Palomar Airport Road, Ste. 300, Carlsbad 760-931-9923 www.familylegacylegal.com

We transform people’s way of thinking and talking about money in wealth, values, beliefs and traditions so that families can be good stewards of wealth.

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

March 1 First Friday Breakfast March 5 Business Resource Committee March 6 Government Affairs Committee March 8 Coffee Connection March 12 Sustainability Committee March 13 Ambassador Committee Inventing Profit March 14 Business is Green Expo | Sundowner March 19 Technology Advisory Committee March 22 Lunch Bytes | Tips & Tricks of Windows 8 March 23 Annual Business Awards Dinner March 26 Military Affairs Committee March 27 Education Committee March 29 NCYP Blender

TiPS & TRiCkS oF

BREAKFAST

TOPICS COVERED

Friday, March 29, 2013 | 8 - 9:30 a.m. 5610 Paseo Del Norte, Ste. 117, Carlsbad presented by

Over 21 event $5 cash for members $15 cash for prospective members

Find out how Windows 8 helps meet the growing needs of today’s small businesses Learn the common tasks of Windows 8 Get to know more about Windows 8 interface

FRIDAY, MARCH 22, 2013 11:30 A.M.— 1:30 P.M.

Join us and learn how you can enhance your productivity, mobility, security and device management. This event offers an introduction to Microsoft’s latest operating system Windows 8. Learn how Windows 8 was reimagined and reinvented from the solid core speed and reliability of Windows 7. See how it’s an excellent choice for small businesses. $20 chamber members • $40 prospective members

Geared for ages 21-39

(includes lunch)

RSVP required • Space is limited

For more information call 760.931.8400 or visit www.carlsbad.org

5934 Priestly Drive, Carlsbad, CA 92008

Tel 760.931.8400

Fax 760.931.9153

W W W. C A R L S B A D . O R G

member digest

WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS

The Chamber Salutes its jan. 2013 renewals 5D Robotics, Inc. The ATM Guy Acushnet Company (Titleist-FootJoy) Air2Air Corporation Alisa Santa Maria Designs American Glass & Mirror Company American Glass Fireplace Diamonds B&B Medical Technologies Callaway Golf Canine Companions for Independence Carl’s Jr./Green Burrito/M & N Food, LLC Carlsbad Community Gardens Collaborative Carlsbad Dental Care Christina Macone-Greene, Professional Writer Classic Thai Bar B Q Concession Comstock & Associates D-Ziner Eyez Del Mar Fairgrounds 22nd Dist. Ag. Assn. Dexter Wilson Engineering, Inc. Ebb Tide Inn / Phillips Properties Escalle & Co. Face it UP Farmers Insurance/Altenbern Insurance Fuzion Payments, LLC GIA (Gemological Institute of America) Gable PR Golf Academy of America, San Diego Campus Grand Pacific Palisades Resort & Hotel Kathy Hawley Estate Liquidation Services Home Daylight Premier Solatube Dealer Homelife Village Realtors/Dawn & Jeff Van Siclen Law Office of Randal B. Hopwood Hot Dog On A Stick Jayden Presleigh, The Salon & Spa K1 Speed, Inc. Keegan & Baker, LLP The Keep A Breast Foundation Kiwanis Club of Carlsbad Kyle Chan Design L+L Companies LifePlans Financial & Insurance Services, Inc. LOGO Expressions Inc. Law Office of John D. Milikowsky NRG Energy, Inc. Oceanside Museum of Art Osiris Shoes Premier Jet PrimeLending Project Walk Quality Systems Integrated Corporation Dr. Brian Reagan & Associates Rupp Chiropractic SLR Research Senior Move MastersThe Shops at Village Faire Svaha Concepts Tinleaf Fresh Kitchen UT San Diego Universal Building Maintenance Williams & Sewell HR Consulting HOW TO SCREEN YOUR POTENTIAL HIRES

The Chamber presents a workshop on how to pick the best person for your job openings.

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

business

For complete listings visit www.carlsbad.org

Attorneys Law Offices of Robert Conca Robert Conca |760-683-8085 Advises small/medium businesses and individuals on matters relating to business formation through secession, securities regulation, employment issues, corporate transactions and governance and contracts Law Office of Steven L. Fritsch Steven Fritsch | 760-683-2071 www.oceansidedivorcelawfirm.com The law offices of Steven L. Fritsch work with people seeking solutions to Divorce, Military Divorce and Child Custody in and around the areas of Carlsbad, CA. Banks City National Bank Brenda Zimmerman | 760-918-2146 www.cnb.com City National’s mission is to provide the ultimate banking experience for successful entrepreneurs and professionals through an uncommon dedication to extraordinary service, proactive advice and total financial solutions. Opus Bank Kori Dolkas | 760-635-1770 www.opusbank.com Our mission at Opus Bank is to support businesses, entrepreneurs, real estate investors, professionals, and consumers that have the vision and ability to grow. Candles Scentsy (Rosalina Ramirez) Rosalina Ramirez | 760-397-7132 www.RosalinaRamirez.Scentsy.us Scentsy offers a safe, wickless alternative to scented candles by using simply decorative ceramic warmers designed to melt scented wax with the heat of a light bulb instead of a traditional wick and flame. Clothing & Accessories Star SCARFFIE Joan Star | 760-505-9044 www.scarffie.com SCARFFIE is an innovative patent pending product that is stylish, versatile and unique combination of scarf, shawl, sleeve and pocket. SCARFFIE accessorizes, provides warmth, and offers a convenient place to carry personal items. Concrete & Masonry Ray White Cement Tom White | 760-728-0170 www.raywhitecement.com Concrete flatwork, driveways, removal and replacement, curb, gutter, sidewalks, light standards, patios, pool decks, commercial and residential, private and public.

Financial & Insurance Services Guardian / Park Ave Securities Pete Rogers | 760-585-4598 www.guardianlife.com Guardian / Park Ave Securities specializes in helping families & small businesses with their long term investment, protection, and retirement strategies using Guardian’s proprietary cloud based Living Balance Sheet. Financial Consultants Cheryl Giustiniano, CFP - Raymond James Financial Services Cheryl Giustiniano | 858-776-4437 www.financialjourneys.com As a senior Certified Financial Planner with over twenty years of experience, Ms. Giustiniano finds what she does very rewarding by providing clients diversified investment portfolios. Ice Cream & Frozen Desserts Rita’s Italian Ice Sayjal Patel www.ritasfranchises.com/stores/store.cfm?store=3430 With our motto, ‘Ice, Custard, Happiness’, Rita’s traditional Italian Ice is a smooth and delicious treat made with real fruit available in over 60 flavors. Jewelry Bijoux Wave Steven Kim | 818-748-7289 Fashion jewelry & accessories. Wahalas Gems & Fine Jewelry Dhana Belding |760-917-0573 Specializing in handmade artisan jewelry from New Mexico made from 4 colors of opal, tanzanite, amethyst & topaz. Featuring earrings, necklaces & rings in matched sets or individual pieces. Non-Profit Organizations San Diego Senior Olympics Danny Propp | 858-292-5812 www.sdseniorgames.org The San Diego Senior Games Association (SDSGA) encourages lifelong fitness for the 50+ population. SDSGA offers a series of competitive and recreational events, luncheons, educational seminars, intergenerational projects and partnerships to help increase activity in the 50+ population.

Personal Services taskrun Franco Coniglione |760)814-9945 www.sdtaskrun.com A personal service and errand running service company, we provide many services: concierge, dry cleaning, restaurant delivery and grocery shopping, personal shopping and much more. Photographers North Coast Images Ann Patterson | 760-529-7404 www.northcoastimages.net I offer a collection of postcards and stationery created from my personal photographs; celebrating the beautiful North San Diego County coastal communities. I am also available for weddings, personal or family portraiture. Real Estate Curtis Metheny Realty, Inc. Curtis Metheny | 760-730-2766 www.cme4realty.com I specialize in helping clients buy and sell residential properties throughout the Southern California area. Rosemary Winn Broker Associate, CDPE, SFR, HAFA Rosemary Winn | 760-598-3549 www.homessandiegonorth.com Service is an ingrained process from many years with the airline industry. Experienced Realtor from Chicago area whose goal it is to make home buying/selling a positive experience. Recycling Products & Systems Simba Recycling Ash Shah | 760-940-2775 www.simbarecycling.com Metal, electronics, plastics recycler - destruction services and consulting. Restaurants Chick-fil-A at Quarry Creek Adam Hoffman | 760-720-9199 www.cfaoceanside.com Premium fast-food restaurant. We didn’t invent the chicken, just the chicken sandwich! Green Dragon Tavern, Inc. John Lek | 760-598-0050 www.greendragontavernca.com The Green Dragon Tavern is scheduled to open in the summer of 2013 & will feature a restaurant, pub, museum, gift shop and meeting space that feature a Colonial Era/Revolutionary War theme.

oUR WELcomE giFT To YoU coming in maRch!

WWW.CarlSBaD.orG

Journal

vol. 30, no. 1

an award-winning, monthly publication of the carlsbad chamber of commerce

tONI PADRON

CHAMBER NEWS

january 2013

COMING SOON

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Celebrating 90 years of excellence NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES Palomar Commons opening this summer

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas Marketing Specialist Servant Leadership Institute

5934 Priestly Drive Carlsbad, CA 92008

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber at a local member hosts and facilitates chamber member restaurant.

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

AnnuAl Business AwArds dinner 90 A

1923-2013

EXCEL

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE EXCEllEnCE, page 8

™ Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

Get our LOWEST rate just for being a New Member!

FULL PAGE

1/2 HORIZONTAL

Buy at least 3 monthly ads in the Carlsbad Business Journal and receive our 12x rate. That will save you $363 on a 1/8 page to $1,200 on a full page ad. You can also get a FREE online Business Directory Enhancement ad with a reciprocal link. A $350 value. *First ad must be booked within 6 months of join date.

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ad sizEs - All ads are Full Color Full Page 1/2 Page 1/4 Page 1/8 Page

10” x 15.75” 10” x 7.375” 4.916” x 7.375” 4.916 x 3.562”

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

Friday, March 22 Call Deb Beddoe 760.603.1800

Thursday, March 28 Call Paula Anderson 760.696.9733

Reserve your space today! Julie Miramontes | Sales | 760.931.8400 | julie@carlsbad.org

For more info call: (760) 931-8400 or visit www.carlsbad.org

Business is Green!

EXPO Thursday, March 14, 2- 6:30 p.M. Carlsbad By the Sea Resort & Conference Center (formerly ‘The Windmill’) 850-950 Palomar Airport Road, Carlsbad

Businesses showcasing their green products and services Featuring:

A Green Car Show including all electric vehicles Green Mixer (Sundowner) from 5 - 6:30 p.m.

Recycle your batteries

Dispose of your household batteries at the Waste Management booth

Panel Discussion 4-5 p.m.

The Economics of Sustainability “Going Green” is not just a trend, it’s going to be an important part of doing business. Learn how companies are adopting sustainable practices AND making profit. The panelists will highlight the market of sustainability and illustrate what businesses are doing to position themselves to take advantage of this emerging industry.

Panelists Include:

• Bill Roth, author of “The Secret Green Sauce” • Doug Kot, San Diego Green Building Council • Peder Norby, San Diego County Planning Commissioner