Carlsbad Business Journal: March 2012

LPGA RETURNS

The KIA Classic brings the world's best women golfers to La Costa Resort and Spa this month.

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business WWW.CARLSBAD.ORG

Journal

vol. 29, no. 3

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boots in businesS REPORT

Carlsbad Fire Department participates in Chamber's military mentoring initiative.

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march 2012

an award-winning, monthly publication of the carlsbad chamber of commerce

Expo shows the way to sustainability

EXPO

Business is Green!

EXPO

It might not be easy to be green, as Kermit the Frog famously sang, but you might get some help at the Carlsbad Chamber of Commerce’s Annual Business is Green! Expo, a showcase that gives organizations and companies the opportunity to feature their environmentally-friendly products and services.

The event will be from 2 p.m. to 6:30 p.m. on Wednesday, March 21 at the Carlsbad by the Sea Resort & Conference Center, 850-890 Palomar Airport Road in Carlsbad. The cost is $5 at the door. The March Sundowner will take place from 5 to 6:30 p.m.

Now in its fourth annual incarnation, the Business is Green! Expo will feature 35 exhibitors

Fields will bloom with a new look

Wednesday • 2 - 6:30 p.m.

and a greenMarch car show that an all-electric 21,includes 2012 Prius converted by the California Center for Sus“Green showcase” tainable Energy,Business vehicles from San Diego Gas & Electric as well as all-electric cars from the Coda Tabletops and Fisker Automotive companies. $399 New$99 this yearProspective is a panel from the Equinox Members Members Center, titled “Our Region’s Quality of Life Skirted Tables • 2 Chairs • Electricity Charting a more Sustainable Future.” sponsored by It will present the work of The Equinox register online Cenwww.carlsbad.org ter’s 2011 Dashboard, a report that looks to 760•931•8400

balance growth and sustainability in the San Diego region.

Ann Tartre, the center’s executive director, will lead off the discussion, and panel members will discuss issues of waste, transportation and the cost of living — areas the report describes as in need of fixing.

The goal of the panel is to encourage dialogue and identify possible solutions.

Panelists include Susan Tinksky of the San Diego Housing Federation, Elyse Lowe of Move San Diego and Jacy Bolden, president of The JBC Groups.

The Business is Green Expo is organized by the Chamber’s Sustainability Committee. It’s sponsored by the Carlsbad by the Sea Resort and SDG&E. For more, visit www.carlsbad.org.

EXPO

'Green' showcase is March 21

Carlsbad by the sea resort & Conference Center 850-890 Palomar Airport road, Carlsbad, CA 92011

Awards dinner was out of this world Chamber celebrates the best in business at annual FETE To reserve your exhibit space, complete the following or register online at www.carlsbad.org.

EXHIBITOR REGISTRATION FORM: Business is Green Expo Name(s)________________________________________________________Phone________________________________________ Business ________________________________________________________Fax___________________________________________ E-mail ________________________________________________________________________________________________________ Exhibitor Fee:

Color pattern changed for first time in 15 years

Chamber Members @ $99,

Prospective Members @ $399 (if space is available)

Includes six foot table with linen, two chairs and electricity. (Bring extension cord) (Circle one) AMEX/VISA/MC/DISCOVER #______________________________________________________________________ Name on Card _____________________________________________Billing Zip Code_________________Exp.Date__________ Signature _____________________________________________________________________________________________________ Please return with payment by March 5, 2012 Carlsbad Chamber of Commerce, 5934 Priestly Dr., Carlsbad CA 92008, or fax with credit card info to (760) 931-9153.

By José A. López Editor, Carlsbad Business Journal

If you think you know what the Carlsbad Flower Fields are going to look like when they start blooming later this month — especially if your thoughts come from seeing them in the past — you might be surprised.

For the first time in more than 15 years, the distinctive fields of Giant Tecolote Ranunculus flowers that offer spectacular, colorful views throughout 50 acres on the eastern side of Interstate Highway 5 in Carlsbad, will be dramatically different.

The rainbow-like arrangement, in which the flowers are lined up in contrasting colors, will give way to a new color pattern, in which similar shades of the same color

THE SKY IS LIMITLESS — The Carlsbad Chamber of Commerce honored the individuals, businesses and organizations that keep exploring new heights at its 2012 Annual Business Awards, held Friday, Feb. 17 at the La Costa Resort and Spa. More than 560 people turned out for the festivities, which also included a salute to five Purple Heart recipients, the installation of the Chamber's 2012 leadership team and a three-course meal.

5934 Priestly Drive Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE FLOWER FIELDS, Page 17

For complete coverage of the evening, turn to our MEMBER DIGEST, which starts on Page 7.

BUSINESS SPOTLIGHT

Comfort and style finally meet on your feet Once upon a time, comfortable shoes were called “sensible.”

Today, thanks to Carlsbad local Christine Davis and her store, Coolest Shoes in California, comfortable shoes are now called “cool.”

“The shoes we sell are rather unique,” Davis said. “We are all about feature-rich shoes that offer all-day comfort. One line we carry is ventilated for cooler, drier feet. It is also a functional water-shoe and is machine washable. Another line we carry weighs only 3.3 ounces and offers a patented comfort, mogul foot bed. We also carry products made in the USA.” In the summer of 2008, with the encouragement and assistance of her husband, Bill, Coolest Shoes in California began selling the European-designed Glagla (glah-glah) nearly every weekend at street fairs, boat shows, music festivals, private

Sales Associate Jenn Randolph, left, and owner Christine Davis proudly display several brands they carry at Coolest Shoes in California. trunk shows at local gyms and more. When consumers wanted to buy shoes during the week, Davis would load up her car with a

variety of sizes and colors of the 5.5 ounce, ventilated shoe and meet her would-be customers at her local Starbucks and other places.

“Some people questioned my timing of starting a business in such a poor economy,” Davis said. “And at times when I was meeting people at the park-and-ride by the freeway, I questioned my judgment as well.

But our customers were becoming addicted to our shoes and our customer service, so I kept going.”

In late 2009, Coolest Shoes in California moved into a warehouse with a small front office in a Carlsbad business park to make it easier for customers to have access to their shoes. Just three months later, local celebrity Larry Himmel of KFMB-TV Channel 8, stumbled across the Coolest Shoes in California at the San Diego Sunroad Boat Show and became a customer. Intrigued by the shoe and the method in which it was sold,

SEE COOLEST SHOES, Page 17

page two

Kia Classic LPGA returns to La Costa

LPGA’s top players will be in town March 19-25

By José A. López | Editor, Carlsbad Business Journal

T

he LPGA Tour is once again bringing the top names in professional golfing to the La Costa Resort and Spa, looking to establish another world-class event in North San Diego County — and making it stick.

The Kia Classic, in only its third year, is making its return to La Costa on March 19-25 after holding its 2011 edition in Los Angeles County while the La Costa Resort and Spa underwent its $50 million renovation.

The 2012 Kia Classic will be held on La Costa’s recently renamed Legends Course, which features enhancements to three holes following the renovation.

An early list of players who committed to play in the tournament boasts a who’s-who of players planning to tee off for a piece of the $1.7 million purse, among LINDLEY them the tournament’s defending champion, Sandra Gal, and Hee Kyung Seo, who won at La Costa in 2010 and the world's topranked player Yani Tseng.

The field also includes 16-yearold Lexi Thompson, who successfully petitioned the LPGA for an exemption to its age requirement, as well as Carlsbad High graduate Leta Lindley and Carlsbad resident Jennifer Johnson.

JOHNSON A group of players in the top 25 of the Rolex Women’s World Gold Rankings have also committed, among them Rancho Santa Fe resident I.K. Kim (No. 8), Na Yeon Choi (No. 3), Cristie Kerr (No. 4), Paula Creamer (No. 5), Jiyai Shin (No. 7), Brittany Lincicome (No. 9), Stacy Lewis (No. 10), Ai Miyazato (No. 11), Amy Yang (No. 12), Michelle Wie (No. 18), Catriona Matthew (No. 20), Maria Hjorth (No. 22), CHOI Inbee Park (No. 23), Mika Miyazato (No. 24) and So Yeon Ryu (No. 25).

The official field of 144 players won’t become official until March 13.

Tournament Director Dennis Bagget said the LPGA is excited about returning to the area for the tournament.

“My goal is to establish the event in the community

Michelle Wie is among the 144 golfers who will tee off at the La Costa Resort and Spa for the 2012 Kia Classic, which makes its return to Carlsbad. and be here long-term,” said Bagget, a local for 18 years who admits that the LPGA’s history in San Diego County has been “inconsistent to say the least,” citing a one-year tournament held at Torrey Pines in 2009 that folded and the Kia Classic’s move to the Pacific Palms Resort in Industry Hills in its sophomore year.

Bagget said his goal is to create a go-to event that’s unique to North County. Such longevity would help the tournament work with sponsors and community partners on longer terms.

He said North County has what it takes to host a big event such as this — one that’s, “not just another event

Cristie Kerr, who is ranked No. 4 in Rolex Women’s World Golf Rankings.

Photos provided by LPGA

f e a t u r e

in a calendar in San Diego.”

Bagget said one of the reasons why La Costa is a perfect place for the tournament is its location.

“It’s a place that people like to go to,” he said.

“From a tourism perspective, the players like it here ... It’s a great destination spot, one unlike others.

Players want to come spend time here and bring their families.”

Fans, too, will get the opportunity to rub elbows with the biggest players in the LPGA. These tournaments encourage spectators to interact with the players, creating a more interactive experience.

Where else, Bagget notes, would you be able to be on the field with athletes in the middle of a game.

Bagget said the entire community will benefit if the Kia Classic becomes a recurring event.

“If we can establish an annual tournament, we’re going to be here in the community and be a part of it, not just roll in every year around the time of the tournament,” Bagget said. “We can strengthen our relationship with all local businesses knowing we’ll be here.”

Bagget said tournament organizers expects the tournament to draw a large percentage of its crowds from Orange County. Some 50,000 spectators are expected, not including the 144 players and their caddies and families as well as about 700 volunteers.

While some measures of the tournament’s impact, such as hotel room rentals and meals, are measurable — through an economic impact study that will be conducted — also include “ancillary impact” such as television coverage on the Golf Channel.

“One of the things that having continuity will allow us to do is that we’ll be able to tell the story of what we’re doing to bring people to the region and have an impact on the local economy,” Bagget said.

For more information about the tournament, visit www.KiaClassic.com.

Hee Kyung Seo, pictured here after winning the inaugural Kia Classic in 2010 at La Costa.

MARCH 2012

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tED OWEN

WORDS OF WISDOM OFFICERS The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer RAM Enterprises International Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp.

Vice Chair of Economic Development Sylvan Learning Center of Encinitas

President & CEO CARLSBAD CHAMBER OF COMMERCE

Thoughts from ‘Success One Day At a Time”

Gina McBride John Lechleiter Mimi Gaffey Michael Howes, AICP Peter MacLaggan

Tri-City Medical Center Vice Chair of Special Projects Jeff Segall Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Pictured, from left, are Dawn Blackburn and Carlsbad Councilman Keith Blackburn with Boys and Girls Clubs of Carlsbad Youth of the Year winner Gerald Ball and Club CEO Brad Holland.

Kudos to award winners of all ages The Carlsbad Chamber of Commerce held its 2012 Annual Business Awards on Feb. 17. In addition to inaugurating the 2012 leadership team, the Chamber distributed honors for the following categories: Businessperson of the Year; Small, Medium and Large Business of the Year; Lifetime Achievement in Business; Entrepreneur of the Year; Community Leadership; Environmental Spirit; and Nonprofit Association of the Year.

Congratulations, and KUDOS to all of the finalists and the winners (see the Members Digest for more information about the event). The dedication and achievements of all finalists is humbling, and it’s an honor to serve you as chairman of the board.

KUDOS to Gerald Ball, who was chosen as the Boys & Girls Clubs of Carlsbad’s Youth of the Year, as well as finalists Keli MoriartyAlkire, Marina Rodriguez and Mara Waynick. The Youth of the Year program recognizes superior leadership skills, academic achievement, obstacles overcome, and outstanding service to Boys & Girls Clubs and the community. As Youth of the Year, Gerald was awarded a $1000 educational scholarship. First runner up Keli and finalists Marina and Mara also received scholarships, courtesy of the Blackburn Foundation and Ted Vallas.

Currently a junior at Carlsbad High School, Gerald became a member at the Village Branch six years ago.

He immediately became involved in all the activities that were offered.

He lives the adage “good citizenship is doing good when nobody is looking,” and he’s very involved with Keystone Club, a service/leadership program.

With more 350 community service hours in the last year, Gerald is all about helping others.

CHAIRMAN’S KUDOS

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

“I hope to become a psychiatrist and help people with mental disabilities,” says Gerald. “The Boys & Girls Club is an important part of my life, and will always be that way. It’s a place for fun, adventures, happiness, security, and like a second family.”

Recognition was given to all four members at Boys & Girls Clubs of Carlsbad’s Super Star Dinner, held February 1 at their Village Branch.

KUDOS my neighbor (our businesses are in the same complex) James M. Morrison Insurance Services for its numerous recent successes. The company was awarded the Soaring Eagle Award by the National Association of Health Underwriters, its ninth consecutive year of getting the association’s highest award. In addition, all staff earned the Health Insurance Professional designation and the company was named on of the top 20 employee benefit firms in San Diego by the San Diego Business Journal.

KUDOS to California Pacific Airlines for taking another step toward its goal of offering a new way to fly for North County residents out of McClellan-Palomar Airport. The company announced that it passed all of the requirements for Phase I of the Federal Aviation Administration’s certification process, an important milestone. The company has leased its first two planes, Embraer 170s,

which should arrive in the spring to begin flight crew training.

KUDOS to the communications staff at the Carlsbad Chamber of Commerce. The Carlsbad Business Journal, the publication you are now reading, took a Special Merit award in the 2011 Newsletter/Magazine category at the Western Association of Chamber Executives Conference, held in February in Las Vegas. The Carlsbad Business Journal competed in the Chambers Over 1,000 members category and was up against publications from chambers in 15 western states and Canada.

KUDOS to Carol Fehr, an independent sales director with Mary Kay, who has earned the use of a Mary Kay pink Cadillac, her 10th vehicle in the Mary Kay Career Car Program, which offers the company’s top seller the use of career cars, the most notable of which is its iconic Cadillac, colored “pearlized pink,” a hue only available for the program. Carol’s new car is an SRX — It’s not hard to miss, either at the Chamber’s parking lot or out on the road.

KUDOS to William W. Eigner, a partner of Procopio, Cory, Hargreaves & Savitch LLP, who has been chosen as a 2012 San Diego Metro Mover by San Diego Metropolitan magazine, and was featured in the publication’s January/February issue.

Eigner is one of 25 people who are named were chosen because of the impact they are expected to make on San Diego in the coming year, whether in business, political or nonprofit ventures. Eigner’s practice emphasizes venture capital, angel financing, seed capital and the financing, governing, operating, buying, selling and merging of growing technology and other businesses.

CBJ named among best chamber publications The Carlsbad Business Journal, the Carlsbad Chamber of Commerce’s monthly publication, received a Special Merit award for publciations at the 2011 Western Association of Chamber Executive Conference (W.A.C.E), held Feb. 8-10 in Las Vegas.

The CBJ received the award — equivalent to a second place finish — in the Newsletters/Magazines category for Chamber with more than 1,000 members. The Las Vegas Chamber of Commerce received the top spot in the category.

W.A.C.E. is the premier organization for education and professional development for chamber executives and staff. It represents chamber professionals in 15 western states and Canada.

In their evaluation, the judges gave high marks to the CBJ’s writing and editorial content and style,

John Osborne

Vice Chair of Business & Community Development Chris Ross

CARLTON LUND

We are starting to see some continued growth in a variety of areas in the economy, so now is the time for each of us to wake up, look over our plan, wind up our engines and begin running for success. John Maxwell, in his book, “Success One Day At A Time,” has some tips for those of us warming up to race for our future. Let’s look at some of them here.

• Every morning in Africa, a gazelle wakes up. It knows that it musts run faster than the fastest lion, or it will be killed. Every morning a lion wakes up. It knows that it must outrun the slowest gazelle, or it will starve to death.

It doesn’t matter whether you are a lion or a gazelle; when the sun comes up, you had better be running.

• There are two types of people who never achieve much in their lifetime, the person who won’t do what he is told, and the person who does no more than he is told.

• Having potential works exactly opposite to the way a savings account does. In a savings account, as time goes by, your money compounds interest. The longer you leave it untouched, the more it decreases. Unused potential wastes away. If you want your potential to increase, you have to tap into it.

• Life is like riding in a taxi.

Whether you are going anywhere or not, the meter keeps ticking.

• Success is not perfection; success is slightly above average.

• Time is usually wasted in the same way every day.

• Young people live in the future. Old people lived in the past. Wise people live in the present.

• It is right to be content with what you have, but not with what you are.

Always remember, the world stands aside to let anyone pass who knows where he is going.

So saddle up and prepare to succeed. John Wayne once said it best, “Courage is being scared to death—but saddling up anyway.”

Carlton Lund

Beckman Coulter, Inc. Your Ops Manager Cal State San Marcos Katz & Associates Scripps Health Wells Fargo NRG West Solatube Global Marketing, Inc. Modern Postcard Colliers International Law Offices of Stephen M. L’Heureux Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy Life Technologies Corp.

LEGOLAND California Waste Management Westfield Strategic Results Group New Village Arts Theatre Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. SDG&E North County Times

Dean Anderson Deb Beddoe David Bennett Joseph Charest Rebecca Cofinas Neil Crapo Ahmed Haque John Hanley Fred Hernandez Tucker Hohenstein Stephen “Hap” L’Heureux Gene Manganiello Paul McCormick Trisa Mills Niels Norby Carmen Rene Peter Ronchetti Ken Ryan Lara Saab Don Sando Alex Scollon Don Schempp Lee Sterling Tim Stripe Jim Valentine Peter York

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD Visit Carlsbad NCTD Camp Pendleton

Ofie Escobedo Lisa Hildabrand John Roach Sam Ross Bridget Hennessey Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Art Director Member Services Manager Director of Sales & Marketing

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Edgar Rodriguez Kathy Steffen Terry Thomas

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

index CITY UPDATE................................4 LEGAL LINES................................5 MEMBER DIGEST.........................7 EXPAND YOUR KNOWLEDGE.........6 EDUCATION NEWS.......................16

as well as its use of headlines and its membership alerts (alerting the chamber’s members to important issues that affect their business).

Editorial style, “was one of the strongest parts of the Business Journal,” the judges wrote.

REAL ESTATE UPDATE...................18 The editorial staff of the Carlsbad Business Journal is, from left, editor José A. López, director of marketing Terry Thomas and Art Director Edgar Rodriguez.

RESTAURANT GUIDE....................15 MEMBER MARKETPLACE..............19

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carlsbad business journal

www.carlsbad.org

Since he was 18 years old, Shaine Pettiette has had a desire to be a firefighter. But Pettiette took a small detour from his dream and joined the U.S. Marine Corps, dedicating four years to defending his country.

Now 23, Pettiette is about to leave the Marines, and he wants to pick up his original path of becoming a firefighter.

To help him in his quest, the City of Carlsbad Fire Department teamed with the Carlsbad Chamber of Commerce’s Boots in Business mentoring program and gave Pettiette an inside look at their operations.

Over a four-day period, Pettiette put in eight hours in fire administration and 48 hours at a fire station serving a 24-hour shift on an ambulance and a 24-hour shift on a fire engine. He bunked with our firefighter/paramedics at fire station 1 on Carlsbad Village Drive and accompanied our emergency crews on calls.

Battalion Chief Mike Calderwood, who oversees the Fire Department’s involvement in the chamber’s Boots in Business program, speaks highly of the military mentoring initiative.

“Boots in Business is a great program,” Calderwood said. “We’re honored that the Chamber of Commerce has allowed us to be a part of this and help active military service members transition to business and the work place.”

Pettiette was the second service member the City of Carlsbad Fire Department has mentored.

KEVIN CRAWFORD

CFD welcomes Marine from Chamber program PUBLIC SAFETY

Council sets goals

Fire Chief Carlsbad Fire Department

“The goal is to give him as broad a view of our operations as possible,” Calderwood said, “to show him what being a member of a fire department entails, not just seeing a fire, but seeing the administration side, the preparation, as well as seeing the lifesaving and firefighting sides.”

Pettiette, who hails from Phoenix, is an impressive young man. Our firefighters were proud to show him what goes into our everyday emergency operations.

“Everybody was willing to answer my questions,” Pettiette said about his stay with us. “Even a firefighter coming off a 24-hour shift was willing to help. The camaraderie is amazing.”

His first shift was with our fire administration team, where he shadowed Division Chief Chris Heiser and attended planning meetings to get a feel for the preparation that goes into giving our firefighters the best possible tools when they go into the field.

KATHRYN DODSON

CITY NEWS

Mayor City of Carlsbad

City of Carlsbad Battalion Chief Michael Calderwood, on the right, helped show Shaine Pettiette the ropes. Pettiette was a participant in Boots in Business, the Carlsbad Chamber’s military mentoring initiative.

“We had a meeting that showed GIS (geographic information system) images of the city,” Pettiette said. “I saw the new streets and they talked about how to get the fire engines into places that had difficult access.

“It was really interesting,” he added. “I had no idea that so much planning went into fighting a fire.”

He also got a first-hand look at actual operations during his time with an ambulance and fire engine crew.

As part of the mentoring program, Pettiette also spent two weeks at TriCity Medical Center, where he got a close-up look at their emergency operations.

Pettiette received lifesaving training in the Marine Corps, to prepare

him in case a fellow Marine was hurt.

He said he felt fortunate that during his four-year service, which included a year in Afghanistan, he didn’t have to apply that training.

He said he appreciated the opportunity that the chamber’s Boots in Business program gave him, and all of us with the City of Carlsbad were glad to be part of it. He said he hopes that the mentoring program will help give him an edge when he applies for a job in emergency services.

“The field is very competitive,” Pettiette said. “This program helps me to ensure that this is what I want to do for the rest of my life, and it gives me the opportunity to have this experience on my résumé.”

Active clothing maker returns to Carlsbad roots The City of Carlsbad is always looking to attract new businesses, and we recently welcomed activewear manufacturer prAna to Carlsbad.

The city is actually welcoming prAna back to Carlsbad. Company founder Beaver Theodosakis and his wife, Pam, started the company in their Carlsbad garage in 1992, and are moving from their Vista headquarters to a new building on Lionshead Avenue in the Carlsbad Raceway development.

“It will be so great to be back on Carlsbad soil,” Theodosakis said.

“We raced motocross at the famed Carlsbad Raceway in the late ‘70s and fell in love with the coastal climate, the terrain and the people.

The company has outgrown its current space in Vista and we are literally back on track in the Raceway Business Park!”

The move is a boost for Carlsbad’s economy—the company is growing—and an affirmation of the City of Carlsbad’s focus on high standards and high quality of life.

The company designs and manufactures clothing for yoga and climbing. The company values an active lifestyle and outdoor culture,

MAYOR MATT HALL

CITY UPDATE

CITY NEWS

Economic Development Manager City of Carlsbad

making it a great fit for the Carlsbad community, with the city’s 45-mile trail network that will continue to expand and focus on a healthy outdoor lifestyle.

The company sees its new home as a near perfect fit for its 120 employees, too. Its new quarters will occupy 74,000 square feet and will feature open areas and lots of sunshine inside the building. It also will incorporate LEED principles by using recycled materials and heating its water with solar power.

“Everything we did in building out our new space stressed openness,” said prAna Marketing Director Nikki Larson. “The idea was to build a community

where people can exchange ideas freely.”

“We built a very large kitchen that will open into a beautiful outdoor gathering space. We have a gym and a yoga studio in the building, and people can go hiking on their lunch hour. There are trails right outside our door.

It’s gratifying to hear that the city’s investment in its trails is paying off by attracting new businesses.

The City of Carlsbad believes that quality attracts quality, and we welcome prAna back to our growing community of recreation equipment and apparel companies, such as Orange 21, Osiris Shoes, Reef, SKLZ and TMAX Gear.

Another piece of good news is that prAna is expanding and expects to add to its staff over the next five years.

We also see prAna’s move as a hopeful sign for 2012.

Dennis Visser, prAna’s real-estate agent, said there is activity in Carlsbad’s commercial and industrial sector that will become evident in the first quarter this year.

“In general, we’re seeing an increase in transaction velocity across Carlsbad’s industrial and

Start your property search here CARLSBAD Expanding? www.carlsbadca.gov/econdev

research and development markets, particularly in larger deals over 30,000 square feet,” said Visser, an agent with Cassidy Turley BRE Commercial. He said we can expect to see the vacancy rate for that sector begin to come down in the first half of 2012.

He said prAna was attracted to Carlsbad largely because the city stresses high-quality development and has demonstrated a “business friendly” culture, starting with Mayor Hall and penetrating throughout the staff.

“PrAna was looking for quality environment that matches prAna’s culture,” said Visser. “The City of Carlsbad and this Carlsbad Raceway Business Park location have provided exactly that, with welldesigned infrastructure and highimage development balanced with nearby open space, trails and public amenities.”

The company joins a number of other businesses that have relocated to Carlsbad recently, such as Anchor Audio, a leading manufacturer of public address systems, and BREG, which makes medical products such as braces for knees, elbows and wrists.

Start your property search here www.carlsbadca.gov/econdev

The Carlsbad City Council met recently to discuss our goals for the coming year, one of the first steps in creating the city’s action plan and budget for the fiscal year starting July 1st. The day-long session focused on 12 key trends affecting the city in the areas of the economy, changing demographics and technology.

The City Council began the day’s session by reviewing the Carlsbad Community Vision, a set of core values for the future developed through a comprehensive two-year public involvement program called Envision Carlsbad. Council members heard an update on the city budget, which is currently on track with projections for the year.

Although we are pleased to see positive signs in the economy, creating quality jobs and a thriving business climate remain our top priority.

The city has been working to increase its focus on helping local businesses and attracting new businesses to the city. These efforts will continue with a focus on supporting local companies, attracting talent and innovators to Carlsbad, and partnering with universities and research institutions to become a hub for higher education.

We are also committed to continuing to streamline city processes for businesses.

Another high priority is ensuring the city is an adaptable, responsive and efficient organization that delivers cost effective, high-quality services. This work includes evaluating city services to ensure they are being delivered in the most efficient and effective manner.

With changing population and demographic trends, updating our city land use policies is another top priority.

The city is currently updating its General Plan, and will be seeking public input on a number of land use issues over the coming year. Maintaining the city’s high standards and balancing a thriving community with the need for tranquil, natural open spaces will be a key focus of this work.

Speaking of demographics, we also want to make sure the city is able to meet current and future parks and recreation needs, especially for the growing senior population. The City Council also asked city staff to explore opportunities for providing parks and recreation services through partnerships rather than relying only on traditional government models.

Adapting Carlsbad streets to accommodate and encourage all modes of transportation, not just cars, will also be a key area of focus. Called “complete streets,” this new approach uses street design to create a sense of place and community through green spaces, medians and signage, while encouraging a healthier, less-vehicle dependent lifestyle. Completing traffic signal technology upgrades to improve traffic flow was also identified as a high priority for the coming year.

One final area of significance identified during the workshop was helping to foster the next generation of community leaders. This includes finding ways to encourage younger people to participate in community leadership and governance. I am constantly impressed with the many young people who come before our City Council. It’s important to engage this next generation and show them how they can make a difference today.

Although we focused on these six areas as the highest priorities for the coming year, there are many other interesting changes, challenges and trends affecting our city and our community as a whole.

MARCH 2012

LEGAL LINES This column will give you the opportunity to tap into the expertise of attorneys who are members of the Carlsbad Chamber of Commerce. If you’d like to submit a question for consideration, send it to jlopez@ carlsbad.org. The responses provided in the article are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. A response in this article by an attorney does not create an attorney-client relationship between the attorney and the reader. The opinions expressed at or through this article are the opinions of the individual author and may not reflect the opinions of the Chamber, its employees, agents, directors or members — Lee Sterling, guest editor

Immigration Law

Human Resources Law Louis A Storrow, Esq.

Steven Riznyk

StorrowLaw, APC

SanDiegoBizLaw

Q:

Q:

As an employer, what should I know about immigration law?

One of my employees posted a very negative comment about my company on Facebook. Can I use that as grounds for termination? We have a policy against making derogatory comments about the company in public.

A:

U.S. immigration baffles many people and is considered the hardest area of law today. I will try to outline the system as succinctly as possible so you can use it to help you.

Let’s start by stating there are four major areas of immigration: workers, relatives, investors, and students. There are sub-areas, such as those that cover waivers for people who have criminal records, appeals, and other such areas we cannot cover at this moment.

If you are hiring a worker, there are two main options: the H-1B visa

A:

Is your employment practices insurance paid up? You may need it if you fire this employee, as a number of companies have recently learned.

Federal labor law protects employees who discuss their working conditions with each other. But this is different, you say. This is one employee complaining to the world, and you have a written policy that prohibits public badmouthing.

Unfortunately, the National Labor Relations Board takes the position that if the employee directs her complaints to one other employee — even among two hundred online “friends” — the complaint is protected as “concerted activity” and can’t be the basis for termination. In one case, a Mercedes dealer had a sales event and served hot dogs and soda. One salesman complained online to co-workers that the employer was cheap. The salesman was fired.

The NLRB took the case and awarded damages to the employee.

It didn’t seem to matter that the world could see the remarks, they were protected. My advice is to check with an employment lawyer before firing anyone for “cause” like this.

One exception to the new “Facebook Rule” would be if an employee posts comments that are generally offensive and unrelated to working conditions – calling a manager a “fat pig” for example. Those comments probably would not be protected.

Lou Storrow can be reached at lstorrow@hrlawyer.com

Trust and Estate Law Amanda K. Bare and Richard B. Macgurn Law Offices of Richard B. Macgurn

Q: A:

Whom should I designate as successor trustee of my living trust?

Choosing your successor trustee is an important decision which may affect whether your estate plan is properly administered.

Your choices are generally: 1) banks and trust companies (“Institutions”), 2) private professional fiduciaries (“PPFs”), 3) individuals who are not family members, and 4) individuals who are family members.

Institutions and PPFs may make sense for larger estates. They tend to be well-versed in applicable law. They are experienced at working

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for people with a four-year degree or equivalent, and the H-2B visa for employees required on a temporary need of 10 months or less. The main difference between the two is that the H-1B does not require you to advertise the position, whereas the H-2B does; this can kill the case.

The H-1B allows the person to apply for permanent residence while in H-1B status and extend the visa until the green card case is complete. The H-2B does not allow for a concurrent green card filing.

Both visas have numerical limits (65,000 + 20,000 for persons with a US Master’s degree for the H-1B and 66,000 for the H-2B). The application period for the H-1B opens April 1st for people who want to work as of October 1st.

The last option is if you have someone you require immediately, they can create a business and you can be their major client. This is a complex process, and one that I plan to explore in a follow-up article.

Steven Riznyk can be reached at sr@SanDiegoBizLaw.com

closely with professionals. Institutions and PPFs tend to be conservative in their administrative decisions. They can be good choices when relationships among beneficiaries are strained.

Institutions charge minimum fees. There is no guarantee the trust officer the trustor spoke with will be working for the institution when the estate is administered. PPFs have many of the benefits of institutions, but may be more flexible with their fee structure, and you are hiring a person rather than an institution.

For small to medium estates, it is common to designate an individual as successor trustee, often a family member or friend. The person selected as successor trustee should be familiar with the terms of your trust and willing and able to fulfill its requirements. They should understand and accept the responsibilities that come with the role of successor trustee, be willing to hire professionals to assist them, and have the ability and time to oversee those professionals. Importantly, your successor trustee should be trustworthy and have an estate of their own as not to be tempted.

Amanda K. Bare can be reached at akbare@sbcglobal.net

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GIA puts precious ‘eggs’ on display

TAYLORMADE BOSS TO GO ‘UNDERCOVER’

Before

after

Mark King, CEO of Carlsbad-based TaylorMade, one of the top manufacturers of golf equipment and apparel in the world, goes undercover during Season Three of UNDERCOVER BOSS on the CBS Television Network. The airdate of the TaylorMade episode will be announced shortly.

Studio Lambert/CBS ©2011 CBS Broadcasting Inc. All Rights Reserved.

Keep A Breast employee plans barefoot marathon run An employee for the Carlsbad-based Keep A Breast Foundation (KAB) thinks allowing people to overcome their fears through the power of rock-climbing will help those diagnosed with cancer focus and increase their confidence.

And, he’s willing to push his body to the limit to prove it.

Casey Cochran, director of KAB’s Non-Toxic Revolution campaign, will be running the 26.2-mile Los Angeles Marathon barefoot on Sunday, March 18.

Cochran’s goal is to raise money to install a rock climbing wall in his organization’s outreach center, a one-stop support facility for those suffering from cancer planned in Los Angeles. The center will allow those recently diagnosed with the disease get all of the information they need to stay healthy

as they fight against cancer, in an office that will be staffed by survivors.

Cochran said the idea for the rock wall came after he led Keep A Breast staff on a retreat last year.

“It was a very positive experience, and I decided to run the marathon to get this wall into the community center,” he said. “Survivors will be able to come and use the wall and empower themselves, to discover that everything is possible.”

His goal is to raise $50,000.

“We are thrilled to have Casey run this marathon barefoot not only because it shows his commitment to the Keep A Breast Foundation, but to the future Outreach Center’s rock climbing wall,” said Kimmy McAtee, vice president of public relations and marketing for Keep A Breast.

For more information about the foundation, visit www.keep-a-breast.org.

A unique collection featuring more than 700 ‘eggs’ made of gems and rare minerals will be making a stop at the GIA (Gemological Institute of America) headquarters in Carlsbad later this month.

The “GIA Egg-stravaganze” exhibit, which will open on March 12 and stay through the end of the year. This free exhibition will be the first time this rare collection has ever been on display.

The collection will feature more than 700 egg-shaped pieces made of gems and minerals, which have been collected over 40 years and carved by Master Lapidarist Dieter Jerusalem. One of the world’s finest and rarest collections of mineral The Jerusalem Egg Collection, eggs; many of the minerals used are no ( Image Courtesy of Bonhams) longer available due to exhausted deposits or mine closings.

Each piece in the Jerusalem Egg Collection is cut and polished to resemble a perfectly formed hen’s egg. These precious gems and decorative minerals from the finest localities in the world include Idar-Oberstein agates; pink tourmaline from Pala, California; Brazilian morganite and aquamarine; green beryl from Madagascar; Nigerian rutilated quartz; Canadian native silver in matrix; jadeite from Switzerland; Australian variscite and much more, as well as phenomenal gemstones, jaspers, agates, and quartz with unusual inclusions.

For more information or to schedule a tour 24 hours in advance, contact guestservices@gia.edu; call 800-421-7250, ext. 4116 or 760-603-4116; or visit www.gia.edu.

Grants support science in schools Substantial grants from ViaSat Inc. and the Beckman Coulter Foundation helped the nonprofit Carlsbad Education Foundation continue to support the Science Olympiad program at all three Carlsbad middle school and at Carlsbad High School this school year, the foundation recently announced.

The grant from Beckman Coulter provided the necessary funds to sponsor 10 teams from CUSD’s three middle schools: Aviara Oaks, Calavera Hills and Valley Middle Schools at the San Diego County Regional Science Olympiad Competition, held Feb. 4 at Rancho Bernardo High School.

Valley Middle School placed 11th out of 28 regional schools. Individually, students from all three middle schools placed in the top 20 across a variety of individual test, build and lab events. A total of 90 teams from regional schools competed in more than 20 events.

The grant from ViaSat allowed the foundation to support the third-year continuation of two Science Olympiad teams at Carlsbad High School.

The San Diego County Regional Science Olympiad competition at the high school level took place Saturday, Feb. 18 at Del Norte High School near Rancho Bernardo. Carlsbad High placed in the top 10 in two events and in the top 20 in a total of five events.

In addition, through its VPartners community outreach program, ViaSat provided the various Science Olympiad teams with some 20 volunteer coaches from its ranks of engineers. With the full backing of ViaSat’s executive leadership, these mentors were able to contribute “real world” expertise, insight and encouragement to the scientists and engineers of the future who were participating in Science Olympiad.

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Financial moves to help stay-at-home spouses Not all households have guarantee a profit or protwo wage earners. By choice tect against loss, it can or circumstance, either you help reduce the effects of MONEY or your spouse may be out volatility on your portfolio.

MATTERS of the work force for an To help achieve this diverextended period of time. But sification between your that doesn’t mean you can’t IRA and the spousal IRA, make progress toward your you may want to work joint financial goals, such as with a financial advisor.

Another move you can a comfortable retirement.

Advisor It does mean, however, Financial make to help your stayEdWARD JONES INVESTMENTS that you need to carefully at-home spouse is easy to accomplish but also review your situation and make the right financial moves. easy to overlook — namely, For starters, consider one of the best retire- updating your beneficiary designations on your ment-savings vehicles you have available: an 401(k), IRA, other investment accounts, life Individual Retirement Account, or IRA. insurance policies and all financial and legal Even if your spouse isn’t earning income, documents. This step is particularly important he or she can open a “spousal IRA” to which if you’ve been divorced or widowed, and you you, as the income-earning spouse, can con- want to be sure your stay-at-home spouse tribute. (Keep in mind, though, that you must comes into possession of all the assets you file a joint tax return if you contribute to a had intended for him or her. spousal IRA.) Of course, in this day and age, “stay-atDepending on your income level, you can home” status can change quickly. designate a spousal IRA as either a traditional If your spouse enters or re-enters the work IRA, which grows on a tax-advantaged basis, force, you as a couple should consider adjustor a Roth IRA, which can grow tax-free, pro- ing your financial plans. vided your spouse has held the account for Your spouse can continue contributing to the at least 5 years and is at least age 59 before spousal IRA you’ve established, but he or she taking distributions. And a spousal IRA has the may now have other opportunities in which to same contribution limits — $5,000 in 2010, save for retirement, such as a 401(k) or similar or $6,000 if your spouse is 50 or older — as employer-sponsored retirement plan. And if your a traditional or Roth IRA. spouse has been out of the work force for a Clearly, if you want to increase the cumula- while, it will be important for him or her to contive opportunities for building tax-advantaged tribute as much as possible to a retirement plan. resources for both your retirements, a spousal In any case, whether your spouse stays IRA can be an attractive option. at home or returns to the work force, you’ll Furthermore, if your spouse allocates his or want to be proactive in making sure he or she her IRA funds to investments that complement doesn’t get left behind on the road to financial — rather than duplicate — those investments security. And don’t forget...the last day to inside your IRA, the spousal IRA can prove to open and fund an IRA for 2011 is April 17th! be a valuable tool for diversifying your overall Peek can be reached at Justin.Peek@ holdings. While diversification, by itself, cannot edwardjones.com

JUSTIN PEEK

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MARCH 2012

what's

MEMBER WWW.CARLSBAD.ORG

RIBBON CUTTINGS

Meet some of the Chamber's newest members

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inside

› Sundowner › First Friday › On The Move

DIGEST

› Renewals › Ribbon Cuttings › New Members

› And More...

SPECIAL PULL-OUT SECTION!

MEMBERSHIP COUNTS

1

4 The Chamber's 2012 leadership team was sworn in by Carlsbad Mayor Matt Hall.

1

3

2 Board Chairman Carlton Lund receives a large gavel from outgoing Chairwoman Gina McBride.

3 Board Directors Lara Saab and Alex Scollon before the awards ceremony.

4 Laurie Sonia, winner of the event's opportunity drawing, receives the $1,000 prize from Chamber President and CEO Ted Owen

5

2

5 More than 550 people attended the annual celebration, the chamber's signature event.

Celebrating the best in business “T

hese are the role models, the mentors and entrepreneurs who set the example and show how businesses can reach even higher heights. Others can look at them and say, ‘If they can do it, so can I.’

“

T

he Carlsbad Chamber of Commerce celebrated the leaders who continue to find ways to lift the economy and the community at its Annual Business Awards Dinner, held Friday, Feb. 17 at La Costa Resort and Spa. The awards ceremony, which had The Sky is Limitless as its theme, honored businesses and individuals whose achievements exemplify the best in innovation, resilience and business excellence. During the evening, the chamber presented nine awards in the following eight categories: •B usinessperson of the Year – Larry Anderson, Tri-City Medical Center.

• S mall Business of the Year (1-15 employees) – Fish Window Cleaning and Your Ops Manager.

•M edium Business of the Year (16-99 employees) – K1 Speed.

• L arge Business of the Year (100 or more employees) – Datron World Communications.

• L ifetime Achievement in Business –John Haedrich, TipTop Meats/European Delicatessen.

• E ntrepreneur of the Year – Ted Vallas, California Pacific Airlines •C ommunity Leadership – Mark King, TaylorMade Golf Company •N onprofit of the Year – Boys & Girls Clubs of Carlsbad.

— Ted Owen, President and CEO, Carlsbad Chamber of Commerce

In addition, three special awards of recognition were given out: •G lobal Leadership Award – Mark Dankberg, ViaSat Inc. • E nvironmental Spirit Award – Stater Bros. – Bressi Ranch •V isionary Award – Bestowed posthumously to Ben Weseloh, Weseloh Chevrolet Kia Carlsbad Chamber of Commerce President and CEO Ted Owen said that honoring the companies, entrepreneurs and visionaries

who are finding ways to succeed in this tough economy is helpful because it illustrates the importance of overcoming obstacles and leading by example.

“In this sagging economy, the value of holding an awards program is magnified,” Owen said. “These are the role models, the mentors and entrepreneurs who set the example and show how businesses can reach even higher heights. Others can look at them and say, ‘If they can do it, so can I.’” During the evening, the chamber also

recognized the achievements of the 2011 board of directors and inaugurated its 2012 board members.

The chamber also saluted five Marines who received the Purple Heart for wounds suffered in Afghanistan. Those honored were 1st Lt. Cameron West, Cpl. Josue Barron, Cpl. Marcus Chischilly, Cpl. Anthony McDaniel and Sgt. Eric Rodriguez. Each warrior was presented with a special plaque to honor their sacrifice.

The chamber also recognized Datron World Communications, NRG Energy and San Diego County Supervisor Bill Horn for their support of Boots in Business, the chamber’s military mentoring initiative, which provides mentoring opportunities for Camp Pendleton-based service members who are about to leave the military.

More than 550 people, including prominent and high-profile business leaders, elected officials and community members, attended the awards dinner, which featured a cocktail reception and exquisite cuisine at the worldrenowned La Costa Resort and Spa. The event was presented by NRG Energy.

The other sponsors included AKT, LLP; AT&T; Grand Pacific Resorts, Inc.; L+L Printers; La Costa Resort and Spa; Life Technologies; LEGOLAND California; San Diego Gas & Electric; Shapell Homes; Tri-City Medical Center; Waste Management; and Wells Fargo.

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H ONO R IN G H E R OES

"They're still hard-chargers. They want to get on with their lives..."

— Col. Mike Naylor, Deputy Commander, Marine Corps Installations West, speaking about the honored Marines

An emotional highlight of the business awards was the honoring of five U.S. Marines who received Purple Hearts for the injuries they received fighting in Afghanistan.

Here are their stories.

CPL. JOSUE BARRON

CPL. MARCUS CHISCHILLY

CPL. ANTHONY MCDANIEL

SGT. ERIC RODRIGUEZ

1ST LT. CAMERON WEST

Cpl. Barron joined the Marine Corps in 2007. He was assigned to the 3rd Battalion, 5th Marine Regiment and deployed to Afghanistan. On Oct. 20, 2011 during a patrol, a fellow Marine stepped on an Improvised Explosive Device (IED) and wounded both Marines. Barron lost his left leg above the knee and is blind in his left eye and suffered several fractures to the face and right hand.

He is now walking with a prosthetic and he is looking forward to staying in the Marines. His dream is to be standing tall when his unit returns from combat in the next few weeks.

Cpl. Chischilly enlisted in the U.S. Marine Corps in May of 2005. He deployed three times as team leader in support of Operation Iraqi Freedom. His fourth deployment was to Afghanistan. He was wounded on October 2010 by a pressure plate IED on a combat patrol as an advisor to the Afghan Police Force.

He lost his left leg and suffered shrapnel wounds. He plans to leave the Marine Corps in 2013 and wants to pursue a culinary career.

Cpl. McDaniel joined the Marine Corps in 2007.He was deployed to Kajaki, Afhanistan in May 2007.

On August 2010 on a routine morning patrol, he stepped on an IED and lost his left hand and his legs.

His progress was remarkable. He started walking on prosthetics in less than two months. Currently finishing therapy at the San Diego Naval Center, he is building a house in Destin, Fla. and plans to return to college for an accounting degree and become a business owner.

Sgt. Rodriguez joined the Marine Corps on October 10, 2000. On January 27, 2011 he was on patrol as a scout sniper team leader and while he was getting in position to provide security for his team, an IED exploded, blowing his right foot and part of his calf off, breaking his right arm and severely damaging his left leg. He deployed to combat in both Iraq and Afghanistan four times since joining the Marines. His rehabilitation is progressing well and he is anxiously awaiting the time when he can participate in competitive sports again.

First Lt. West’s unit deployed to Afghanistan in September 2010 to the Sangin Valley. In October, he was leading his platoon on a three-day patrol when they encountered an IED. His radio operator stepped on a pressure plate and was killed. West lost his right leg above the knee, the vision in his right eye, and has partial use of his right hand with two fingers gone. His prognosis is good and he is gaining the use of his right hand slowly and has been walking since last March. He participated in the Marine Corps marathon in October in Washington, D.C with other wounded Marines.

DID YOU KNOW...

PURPLE HEART The Purple Heart is a United States military decoration awarded in the name of the President to those who have been wounded or killed while serving on or after April 5, 1917 with the U.S. military.

THEIR SUPPORT Camilla Rodriguez (pictured) daughter of Sgt. Eric Rodriguez, joined the Chamber at its dinner. During the event, the wives and girlfriends of the Marines were also recognized for their sacrifice and support.

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MARCH 2012

PRESENTS

THE SKY IS

LIMITLESS NN A 12 0 2

SINESS AWARD U B L S UA presented by

special thanks to our sponsors

DIN

NE

R

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www.carlsbad.org

THE SKY IS

LIMITLESS LIMITLESS

small business of the year

All photos: provided by Jeff kassebaum photography

Feb. 17 was a special night, as the Carlsbad Chamber of Commerce hosted the 2012 Annual Business Awards Dinner at the La Costa Resort and Spa. The event allowed the chamber to recognize the best in business and celebrate those who keep finding new ways to lift the region and its economy. The Chamber handed out nine awards in eight categories, and also gave special recognition to supporters of Boots in Business, the Chamber's military mentoring initiative. The Chamber of Commerce is proud to present the winners of its annual awards, and is proud to celebrate the accomplishments of its members. As Board Chairman Carlton Lund said, "In gathering to honor these winners, we also honor the best of ourselves, for we as members of the Carlsbad Chamber of Commerce share in their success and are made better by it."

The Small Business of the Year Award category had two winner tured, from left, are Deb Beddoe of Your Ops Manager and Lupe Ha of Fish Window Cleaning.

Businessperson of the Year

BOOTS IN BUSINESS SUPPORTERS

Larry Anderson, Ceo of Tri-City Medical Center, was named Businessperson of the Year. He’s pictured with Chris Draper, general manager of the Sheraton Carlsbad Resort and Spa.

From left, Ted Owen, president and CEO of the Carlsbad Chamber Of Commerce with David Grooms of Datron World Communications, Randy Hickok of NRG Energy and San Diego County Supervisor Bill Horn. The honorees were recognized for their support of Boots In Business, the Chamber’s military mentoring initiative.

GLOBAL LEADERSHIP

LIFETIME ACHIEVEMENT IN BUSINESS

Ted Owen, from left, presents the Global Leadership Award to Mark Dankberg of ViaSat while Carlsbad Mayor Matt Hall looks on.

John Haedrich of TipTop Meats/European Delicatessen received the Chamber's Lifetime Achievement Award.

COMMUNITY

Trisa Mills of the TaylorMade Community Leadership Award from Larry Anderson, Ceo of T

NONPROFIT ASSOCIA

Brad Holland, CEO of the Boy receives the Nonprofit of the Y of Akt, LLP.

YOUR CHAMBER THANKS YOU

MARCH 2012

rs. Picairston

medium business of the year

large business of the year

David and Susan Danglard, owners of K1 Speed, accepting the award for Medium Business of the Year.

David Grooms of Datron World Communications accepts the award for Large Business of the Year.

UNITY LEADERSHIP

e Golf Company receives the d on behalf of CEO Mark King Tri-City Medical Center.

ENTREPRENEUR OF THE YEAR

ENVIRONMENTAL SPIRIT

Ted Vallas of California Pacific Airlines received the Entrepreneur of the Year Award, presented by Carmen Rene, Director of Finance at Life Technologies.

Dan Meyer, Senior Vice President of Retail Operations for Stater Bros, receives the Environmental Spirit Award from Peter Ronchetti, general manager of Legoland California.

VISIONARY

STARFISH LEADERSHIP AWARD

Mike Weseloh of Weseloh Chevrolet Kia picked up the Visionary Award, bestowed posthumously on his father, Ben Weseloh.

Kathy and Phil Urbina, recipients of the Starfish Leadership Award with Past Chairwoman Gina McBride.

ATION OF THE YEAR

ys & Girls Clubs of Carlsbad, Year award from Elsa Romero

FOR SPONSORING THIS EVENT

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THE CHAMBER SALUTES ITS JANUARY 2012 RENEWALS ACE Hardware of Carlsbad AT&T AVON (Katherine Thompson) Acushnet Company (Titleist-FootJoy) Air2Air Corporation Alan Shafran Group American Glass & Mirror Company Law Office of Patricia L. Andel, a Professional Corporation Automobile Club of Southern California B&B Medical Technologies Brighter Concepts Premier Solatube Dealer Caldo Pomodoro Restaurant Canine Companions for Independence Carlsbad Friends of the Arts Carlsbad Unified School District Certified Folder Display Service, Inc. Chereskin Architecture Christina Macone-Greene, Professional Writer

Chuze Fitness Classic Thai Bar B Q Concession Comstock & Associates Del Mar Fairgrounds 22nd Dist. Ag. Assn.

Ebb Tide Inn / Phillips Properties Edward Jones Investments Escalle & Co. Farmers Insurance/Altenbern Insurance Fashion Time First Citizens Bank & Trust Co. Fresco Trattoria & Bar Fusion Factor Corporation Gable PR Gemological Institute of America (GIA) Global Way Makers Goodwill Industries of San Diego County Grand Pacific Palisades Resort & Hotel Law Office of Dana L. Green, APC Hennessey’s

Hilton Garden Inn Carlsbad Beach Holtville Threads Law Office of Randal B. Hopwood Hot Dog On A Stick Ideal Building Maintenance Jack Henthorn & Associates KPBS Keegan & Baker, LLP Keller Williams Realty Kilmer’s Swim Time, LLC Kiwanis Club of Carlsbad Labradors & Friends Dog Rescue Latin Threads Trading Co. LifePlans LOGO Expressions Inc. Luce Forward Hamilton & Scripps, LLP McDonald’s Plaza Camino Real Navigato & Battin, LLP Office DEPOT Business Solutions Division

County treasurer to speak at First Friday Breakfast Dan McAllister, treasurer and tax collector for San Diego County, will be the guest speaker at April’s First Friday Breakfast, which will be from 7-9 a.m. at the MCALLISTER Hilton Garden Inn Carlsbad Beach, 6450 Carlsbad Blvd.

Just in time for tax season, McAllister will provide tax collection stats for the county, the results of the 2012 Tax Sale, an auction that collects unpaid taxes

on properties that have been in default for more than five years, talk about supplemental refunds and provide an update on the county’s $7.2 billion tax share pool.

First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs.

The cost is $30 for Chamber members who register before March 30, 2012.

Afterward, the preregistration cost is $50 and $55 at the door.

Prospective members must contact Kristina McMahon at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $70 each, which includes one breakfast, and must be reserved in

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AMBASSADOR OF THE MONTH David Davis | Owner, Winwood Design

Q. “How do you get the most out of a Sundowner”

april 6 advance by calling Kathy Steffen at 760-931-8400 or emailing her at ksteffen@carlsbad.org

Come for the Green Expo, stay for the Sundowner MARCH 21

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The next Sundowner will be held in conjunction with the Carlsbad Chamber of Commerce's Business is Green! Expo on March 21, from 5 to 6:30 p.m. at the Carlsbad by The Sea Resort & Conference Center, 850-890 Palomar Airport Road in Carlsbad (formerly 'the Windmill'). The cost is $5 cash at the door. For more information go to www.carlsbad.org.

The reason I like to attend the Sundowner events is to expand my opportunities to meet other business leaders. I am constantly amazed by who I can encounter at these events. At first, the crowds can seem a bit overwhelming. I mean, all these people mingling and chatting. So what I like to do is zero in on just one person and introduce myself. I may ask, “What do you do for a living?” or, “Are you new to the Carlsbad Chamber?” or “Do davis you attend other events?” I might talk about something that happened recently or share an interesting fact. It may seem awkward at first, but we are all there to meet new people and enhance those relationships with people we already know. It is not important to leave these events knowing everybody has your card in their hand.

It is important that we meet just one person that we know a little more about and look forward to seeing at the next event. It is about networking, just remember one thing: the person you are talking with may not have any reason to utilize your business, but their friends, family and business acquaintances may be looking for your skills.

Reach Winwood at winwood.davis@gmail.com

OUR PHYSICIANS VALUE THE PRECISION OF ROBOTIC SURGERY. OUR PATIENTS LOVE THE SHORTER RECOVERY TIME. DR. PAUL MAZUR

Co-Medical Director of Cardiothoracic Surgery Tri-City Medical Center

Recovering from traditional heart bypass surgery can mean several months away from daily life. Now, surgeons at Tri-City can use the da Vinci robot to perform the procedure. It may be possible for the surgery to be completed through incisions about the size of a dime, meaning recovery may take just a few weeks.

Getting patients back to their lives sooner—that’s the Caring Hands difference.

Tri-City is the only hospital in North County that offers robotic heart surgery. To learn if this procedure is right for you, call the Tri-City Health Link any time of day or night, toll-free, at 855.222.TCMC. © 2012 Tri-City Medical Center. All rights reserved. As with any surgery, individual results may vary. Clinical evidence to support effectiveness and outcomes of da Vinci surgery can be found at http://www.davincisurgery.com/clinical-evidence/

Caring Hands. Our Symbol and Our Promise.

MARCH 2012

8

on the move Procopio, Cory, Hargreaves & Savitch LLP has announced the addition of three new partners — Marie Burke Kenny, Phillip L. Kossy and Robert A. Levy — to its Labor and Employment Practice. Kenny LEVY represents employers in federal and state court litigation involving wage and hour, wrongful termination, discrimination, harassment, retaliation and unfair competition claims.

Kossy’s practice includes areas such as discrimination and harassment KENNY litigation, wage and hour litigation, class action litigation, counseling, wrongful termination litigation, recent legislative developments, sexual harassment issues and violence in the workplace. Kossy has extensive civil litigation experience in California and United KOSSY States courts, including employment and personnel, civil rights and tort liability matters for private and public sector employers.

Hospice of the North Coast has welcomed Russ Hanthorn to its Board of Directors.

Hanthorn, a Carlsbad resident, formerly served hanthorn in the U.S. Marine Corps for 30 years: 23 years in active duty and seven years in reserve. He was recognized as 1988 “Military Person of the Year” by the Carlsbad Chamber of Commerce, on whose board he served during the mid-1980s. He also has been an active member of the Rotary Club of Carlsbad for nearly three decades.

Silvergate Bank announces that Steven D. Ahlquist has joined the bank as vice president and manager of its new Carlsbad branch that will open in early April of this year to serve the North San Diego coastal submarkets.

Ahlquist brings more than 30 years of banking experience in Southern California to his new position with Silvergate Bank, most of which has been in branch-related management positions for institutions including Southwest Community Bank, First National Bank, Bank of Commerce and Southwest Bank. His prior experience also includes serving as the executive director of resource ministry for the North Coast Church in Vista.

West Inn & Suites has announced the promotion of Kristine Bane to General Manager and Carl Holmes to Assistant General Manager of the 86-room boutique hotel. The promotions of Bane and Holmes is part of an overall restructuring plan to enable West Village, which includes West Inn & Suites, Bistro West, West Steak and Seafood and the WestMart gas station and market, to effectively market the Carlsbad destination under one brand.Kim Akers, the hotel’s General Manager since March of 2006, was promoted to Vice President of West Hospitality and currently oversees the day to day operations and marketing of West Village.

Chairman’s Circle

become a member To learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400 www.carlsbad.org

EVENT CALENDAR

table for eight

Friday, March 9 Call David Davis 760.929.8040

Friday, March 23 Call Miguel de Jesus 760.438.9907

Wednesday, March 14 Call Serena Lissy 760.597.9677

Friday, March 30 Call Carolyn B. Reinmiller 760.431.9565

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

For times and more information, visit www.carlsbad.org or call 760-931-8400

• March 2 First Friday Breakfast Ribbon Cutting and Grand Opening Elevation Burger

• March 6 For more info call: (760) 931-8400 or visit www.carlsbad.org

SOCIAL MEDIA SErIES - MArCh Thursday, mar. 8 Blogging/Website

Thursday, mar. 15 Facebook Bridget Ayers is a founder of Get Smart Web Consulting, which helps businesses create a comprehensive online presence through digital media to bring their products and services to a targeted audience.

For full description of classes visit www.carlsbad.org

Business Resource Committee

• March 7 Government Affairs Committee

• March 8 Social Media Workshop: Blogging and websites

• March 9 Coffee Connection Table for Eight

• March 14 Ambassador Committee Table for Eight

• March 15 Social Media Workshop: Facebook

• March 20 Technology Advisory Committee

About the Presenter:

All classes will be held at the Carlsbad Chamber of Commerce, 5934 Priestly Dr., Carlsbad CA 92008 from 10 a.m. - 12 noon

bane

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Thursday, mar. 22 LinkedIn

• March 21 Business is Green! Expo

• March 22 Social Media Workshop: LinkedIn

• March 23

Thursday, mar. 29

Table for Eight

Twitter

Armed Services Committee

• March 27 • March 28 Education Committee

Chamber members: $30 per workshop or $105 for all 4* Prospective members: $60 per workshop At the door: $40 members • Prospective members: $70 * Sorry, no refunds for missed classes.

• March 29 Social Media Workshop: Twitter

• March 30 Table for Eight

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carlsbad business journal

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MEMBERS IN ACTION

WELCOME NEW MEMBERS Accountants/CPA’s KMJ CORBIN & CO., LLP

David Reule | 760-431-5465 www.kmjpartnerscpa.com Founded in 1983, we’re one of the region’s leading multidisciplinary accounting, audit and tax firms that is committed to the highest standards of professional service.

Art

Cavallo Motorsports 6010 Avenida Encinas, Carlsbad 760-603-8321 www.cavallomotorsports.com

COASTAL STUDIOS

Regan Parsons | 760-730-5154 www.coastalstudiosllc.com Here at Coastal Studios we edit and print photography on various media up to 42’ wide and mount, mat, and frame a variety of artwork.

Attorneys

C

avallo is the premier full service exotic sports car super center in San Diego County specializing in sales, service, and restoration of all fine European cars. The Cavallo service team has over 100 years of experience and is committed to getting your prized possession back on the road.

We are the only local, independent dealership that has made the investment necessary to properly diagnose and repair the latest electronically complex cars as well as the classics.

MILLER MONSON PESHEL POLACEK & HOSHAW

Our sales department specializes in low mileage, pristine examples of the most exciting vintage and current production automobiles. We have expertise with all makes, and even though we are a local business we are well known in national and international markets. From multimillion dollar vintage race cars to modern exotics to everyday drivers — we’re there for you.

Our restoration center is nationally-renowned. We have the capability of turning a car delivered in boxes into a record setting $3.75 Million

D-Type Jaguar, or bringing a oneowner 1969 Alfa Romeo back to new. Whether you need minor work or a complete overhaul – we match the owner’s desires and budget with the level of work necessary.

Please stop by our showroom for a tour or to check out our service department. We’d love to show you how we can fulfill your fantasies or maintain your current “ride” in as-new condition. From sales to service to restoration to race car construction and trackside support – let us show how it is done right!

Timothy Polacek | 619-239-7777 www.mmpph.com Full service estate planning, tax, business advice, litigation and valuation firm. Founded in 1959, Miller Monson is recognized as a leader in providing estate planning and tax services to individuals and businesses.

Beauty Salons & Day Spas JAYDEN PRESLEIGH, THE SALON & SPA Raquel Mercedes | 760-720-2946 www.jaydenpresleigh.com Dedicated to providing excellent service, quality products and furnishing a professional atmosphere while offering the best experience the clients.

Biotechnology OYC AMERICAS

Ted Kottcamp | 978-470-2509 www.oycus.com High-quality raw materials for life science research, clinical diagnostics, and nutritional applications. Our products embrace a standard of quality grounded in research and dedication to the science of human health.

Cable & Satellite TV , Internet, & Phone Services SATELLITE PROS

EAJ Media

4065 Oceanside Blvd., Stes. K&L, Oceanside 760-305-6191 www.eajmedia.com

E

AJ Media is the parent corporation to a variety of media and event production related companies, proprietary special events and festivals. CEO JJ Snyder and his wife, Jennifer founded the company in 2007.

Since the beginning, EAJ has had the privilege of serving high-profile clients such as Disney, NASA, Bank of America and MGM while also serving many local customers such as North Coast Calvary Chapel, Señor Grubby’s, Army & Navy Academy and Daybreak Church. EAJ’s diverse staff constantly develop new concepts for special events,

Dennis Clark | 949-830-2245 We sell and install DirectTV and Dish Network equipment, programming, installation and service.

Clothing - Casual & Sports RAG TRADE CONNECTION

Jeff Guillaume | 760-453-3771 Sales of men’s and women surf, skate, and snow clothing.

festivals and national tours that incorporate many of their in-house production solutions.

EAJ Media’s divisions are: Red Audio Visual – Professional audio visual equipment sales, rentals, and production services. Audio, lighting, truss, staging, projection, live video, LED display, backline, video shooting / editing, and national tour logistics.

Hollywood Outdoor Movies – Inflatable outdoor movie Airscreens with full turnkey production.

HOM’s Airscreens have been featured elements at small and large events, including major studio premieres, fundraisers, religious

events, city and school movie nights, as well as corporate functions around the globe.

West Wedding Production – Live Audio, DJ services, custom lighting, and projection design for matrimonial events.

Carlsbad Film Festival – Carlsbad’s first annual film festival, coming September of 2012. We are currently accepting film and sponsor submissions.

Outdoor Cinema Food Fest – An L.A.-based outdoor festival combining film screenings, live music and gourmet food trucks. There are plans to expand to Orange County and San Diego.

Environmental Green Products & Services SCIMOTO

Donna Mussatto | 773-852-1067 www.scimoto.com Providing homeowners with energy efficiency evaluations and products to improve the energy efficiency of buildings, reduce costs and environmental footprint and improve quality of living.

Financial & Insurance Services PRIMERICA FINANCIAL SERVICES Martin P. Williams | 760-730-0151 www.primerica.com Primerica’s mission is to help families get properly protected, debt free, and financially independent. We also offer employment and pay for all licenses.

Glass, Windows & Mirrors A&D GLASS, INC.

Denise Blust | 760-758-1673 www.adglassinconline.com We are a full-service glazing contractor supplying glass and related products for residential and commercial use. All glass except auto glass.

Health Care IMAGING HEALTHCARE SPECIALISTS ENCINITAS

ignite bistro & wine spot

6996 El Camino Real, Carlsbad 760-438-7800 www.ignitecarlsbad.com

W

elcome to ignite bistro & wine spot, a modernized version of the classic bistro – great food, at a great price, served in a relaxed environment that is perfect for your everyday gathering spot.

Our “wine spot” features more than 100 bottles of wine and all at retail prices, so you can choose a bottle knowing you are getting a great deal and enjoy it at your table when you dine with us. We also sell wine to-go.

In the restaurant, we have tables and booths with a wonderful hillside view to make your visit memorable.

Our hand-crafted pizzas are made with Caputo flour and San Marzano tomatoes from Italy, and our chefs make fresh mozzarella in-house daily. Our menu has many dishes to choose from including seafood, steaks, pizzas, salads and much more. Our bar lounge is a wonderful place to be with friends and enjoy some wine from our “wine spot”, custom crafted cocktails, fine spirits, or hand crafted beers on the tap. Sit inside at with the beautiful

hillside view or have a seat on our amazing patio where you can enjoy the coastal breeze and lush exotic garden.

Come experience ignite bistro & wine spot for yourself and whatever the occasion, we are sure to be the “spot” you are looking for.

We are open daily at MondayFriday at 11:30 a.m. with happy hour from 3-6 p.m. We serve dinner Monday-Wednesday until 9 p.m. and Thursday-Saturday until 10 p.m.

We also have late night dining and happy hour drinks ThursdaySaturday from 9 p.m. to close.

Sarah Woroniecki | 760-452-7150 www.imaginghealthcare.com Imaging Healthcare Specialists is now the largest provider of out-patient imaging services in San Diego County.

Hospices ELIZABETH HOSPICE & CENTER FOR COMPASSIONATE CARE

Christina Kalberg | 760-737-2050 www.ehospice.org At The Elizabeth Hospice, we ‘Think Differently’ about what hospice is, to what it can be. We tailor our care to support your goals and wishes.

Ice Cream & Frozen Desserts D-ZINER ICE

Vicki Pratt Hayes | 951-265-6938 Creamy Italian Ice. 100 percent gluten free, fat free, dairy free = 100 percent delicious. Participate in fairs, festivals, fundraisers, sporting events, private parties and corporate events.

Insurance FARMERS / INSPHERE INSURANCE SOLUTIONS (SHARON FEINERMAN)

Sharon Feinerman | 623-261-7541 Multi-Line Products & Financial Services Offering Auto, Home, Business, Life, Health, Retirement, Long Term Care, Financial & Specialty Value Added Products.

STATE FARM INSURANCE Scott Lord | 760-845-1380 Selling auto, home, life, health and business insurance as well as financial services products.

Insurance - Employee Benefits C.M. REYNOSO & ASSOCIATES Carlos Reynoso | 858-836-2118 www.reynoso-benefits.com A second-generation brokerage firm serving individuals and businesses throughout California.

As independent insurance brokers, our primary responsibilities are to act in the best interest of our clients.

Jewelry KYLE CHAN DESIGN Kyle Chan | 213-325-2729 www.kylechandesign.com Silver and gold handmade jewelry set with precious and semi-precious stones.

Maritime Services CARDINAL POINT CAPTAINS, LLC Jordan Cousino | 760-473-6415 www.cpcllc.com Cardinal Point Captains LLC is a veteranowned small business based in Carlsbad, Calif. providing professional maritime services to government and industry.

Marketing & Consulting KLEY CREATIVE Mark Ley | 831-566-8327 www.kleycreative.com Kley Creative helps businesses make better use of the Internet and digital mediums through the creation and distribution of engaging content.

PRESSROOM WEST Jeff Toth | 800-376-3101 www.pressroomwest.com Pressroom West provides mobile solutions to businesses who truly need to get their message into the hands of their customer’s, their phone.

We make the process of designing, developing, and launching your mobile site easy.

SVAHA CONCEPTS Grace Judson | 760-757-7660 www.svahaconcepts.com Content that connects. Core message clarity and communication strategy for your website content, books, articles, reports, brochures, press releases. If it’s written, I can help!

Non-Profit Organizations PROJECT WALK Johanna Leinenweber | 760-431-9789 www.projectwalk.org Project Walk Spinal Cord Injury Recovery Center exists to provide an improved quality of life for people with spinal cord injuries through intense exercise-based recovery programs, education, support and encouragement.

Pilates & Yoga Instruction AGILITY STUDIO Rana Kennedy | 760-230-2126 www.agilitystudio.com PILATES FITNESS is at the CORE of our training for strength, alignment and flexibility. We customize your training sessions whether you are in a private or small group class.

Real Estate - Commercial HUGHES MARINO Jason Hughes | 619-238-2111 www.hughesmarino.com Some of the most highly-educated professionals in our industry, including MBAs, J.D.s, Masters of Engineering, Real Estate and Law, LEEDcertified specialists and a general contractor.

Restaurants & Eateries BULL TACO Craig Leslie | 760-453-2103 www.bulltaco.com “Inauthentic” Mexican cuisine, gourmet food, friendly staff, community-oriented. Catering available for special events.

ELEVATION BURGER Ron Weinberg | 760-683-5101 www.elevationburger.com The nation’s first and largest organic burger chain serving 100 percent USDA-certified organic, 100 percent grass-fed and 100 percent free-range beef burgers.

Sunglasses & Accessories D-ZINER EYEZ Vicki Pratt Hayes | 951-265-6938 Knock-off designer sunglasses and accessories, personal pump misters, hair hats and jewelry.

Participate in festivals, fairs, fuind raisers, etc.

Telecommunications STANDARD TEL NETWORKS Mike Ferry | 800-955-4638 www.stn1.com Telecommunication equipment sales & service.

Mitel phone systems and AVST voicemail systems.

Tour Operators FRESH AIR EXCURSIONS Liz Paegel | 760-519-0031 www.freshairexcursions.com Easy walking tours of North County offering door to door pickup.

MARCH 2012

15

RESTAURANT GUIDE N” “BIG JOFH ST BREAK A

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only $7.98 t valid on TO GO

*Sorry ALL no

The Daily News Cafe, in Carlsbad California, has been catering the needs of businesses and private parties for more than twenty years.

We can accommodate up to 80 people at the restaurant for after-hours events.

We have provided hearty breakfasts, delicious lunches and gourmet dinners for business meetings, wedding parties and anniversaries.

ats)

orders (two me

We have served a hot breakfast for more than 700 people and wedding buffets for over 200 guests!

San Diego’s Great Source for Quality Steaks & Roasts

6118 Paseo Del Norte Carlsbad, CA 92011 Ph: 760.438.2620 • Fax: 760.438.3184 tiptopmeatscarlsbad@gmail.com • www.tiptopmeats.com

2691 State Street, Carlsbad, CA 92008

760.729.7097

www.vintagebistrocarlsbad.com Vintage Bistro located in downtown Carlsbad village provides comfort food using fresh local ingredients.

Join us for Happy Hour Tuesday thru Saturday 4 – 7 p.m.

No corkage fee on bottles purchased at Carlsbad Chocolate Bar. Give us a try...

D

aily News Cafe has been serving breakfast and lunch in downtown Carlsbad since March 1990. Located steps from the ocean at the beautiful Carlsbad Inn Resort, breakfast is served all day, starting at 6:30 a.m. with lunch beginning at 11:00. Serving delicious home made baked goods, as well as sumptious omelettes, own our cinnamon bread French Toast, pancakes with fresh fruit, and 1/3 pound angus beef burgers. There is something for everyone to enjoy. Come join us on our awesome outdoor garden patio, and relax with a Mimosa or Bloody Mary while people watching along the scenic coast highway.

Please contact Bob for our latest catering menu Open 7 days a week 6:30 a.m. to 4 p.m.

3001 Carlsbad Boulevard, Suite A Carlsbad, CA 92008 (corner of Village Dr. and Carlsbad Blvd.)

760.729.1023 • dailynewscafe.com

20% OFF food purchase with beverage purchase Expires: 3/31/12

{*take it to-go or dine-in for a $5 corkage fee

{

Open 7 days a week - 6 a.m. - 8 p.m.

Mention this ad and receive

10% off dinner entrees.

Join us for Happy Hour: Monday-Saturday from 4 p.m. to 7 p.m.

Check our website for specials and live entertainment. Breakfast served all day Sunday.

Our restaurant is available for private parties.

NEW MENU ITEMS Ask server about our Daily Specials!

10 off any menu item %

Excludes alcohol and happy hour Expires 6/30/12

Phone: (760) 929-0200 Fax: (760) 929-0999 2198 Palomar Airport Road #100, Carlsbad, CA 92008 Open Monday through Saturday 8:30 a.m. to 9 p.m. and Sundays from 8:30 a.m. to 4 p.m.

WWW.CARLSBADLANDINGS.COM

20% OFF

food purchase with beverage purchase Expires: 3/31/12

Please contact Bob for our latest catering menu Open 7 days a week 6:30 a.m. to 4 p.m.

3001 Carlsbad Boulevard, Suite A Carlsbad, CA 92008

*VALID ONLY AT: 7120 Avenida Encinas Carlsbad, CA 92009

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$

OFF or $

Any Catering Order of $100 or More Valid on catering menu items only.

10

Hurry! Coupon expires March 31, 2012. Cannot be combined with any other coupon or promotion. Limit one discount per coupon, one coupon per customer, per visit. Coupon may not be reproduced, copied, purchased, traded or sold. Internet distribution or resale strictly prohibited. Tax extra. No Cash Value. Valid at participating restaurants only. ©2012 El Pollo Loco, Inc.

OFF

Any Catering Order of $50 or More

$20 OFF 2863

$10 OFF 2864

(corner of Village Dr. and Carlsbad Blvd.)

760.729.1023 dailynewscafe.com

1-888-EPL-ToGo or 1-760-431-0770 elpolloloco.com

©2012 El Pollo Loco, Inc.

carlsbad chamber center non bleed trim: 3.25” x 4.9”

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EDUCATION NEWS

Eureka! Homework assistance happens here CARLSBAD

Dr. JOHN ROACH

With all the youthful excitement permeating these fave Carlsbad locales, one might think a fast food restaurant is giving away free fries to kids. In fact, nutritious food for the mind is on the menu every afternoon after school, from Monday to Thursday. That’s when students dive into the Homework Zone offered by the Carlsbad Library at its three facilities (Cole, Dove, Learning Center).

“Libraries are the great starting place for everyone, wherever they may be in their learning journey,” said Library Director Heather Pizzuto. “While more information is available on the Internet, libraries continue to serve a vital role connecting people with information and ideas. The Homework Zone delivers on this role by connecting students with the information they need to be successful in their studies, through personalized help from a volunteer tutor who has the time to listen and understand exactly what the student needs to find or learn.”

Homework Zone volunteers do

SCHOOL NEWS

Superintendent Carlsbad Unified School District

not do the kids’ homework for them. Instead, they guide students in grades 1-12 to find the answers themselves, thereby teaching a key lesson that goes beyond homework assistance. Students can get help with a variety of academics, including studying for a test and writing a report. Volunteers also help students learn effective study skills.

On a recent afternoon, one family of five Jefferson Elementary students, including a set of twins, was at the Library’s Learning Center 15 minutes ahead of time, in enthusiastic

Photos (courtesy of Carlsbad Library, J.T. MacMillan)

Tara Sterk tutors Elisa Shapiro. anticipation of their daily session.

“My three younger sisters have a tutor who speaks Spanish,” thirdgrader Edgar explained. “My older sister and I speak English really well, so we do it in English. We are bilingual!” he said, beaming with pride.

The Learning Center is located on Eureka Place, which to me is an apt name, since this is a place brimming with Eureka moments of educational epiphanies. Libraries have been called the “great equalizer” of society because anyone can walk in and learn about anything and everything, at no cost. This unfettered access to information is invaluable to everyone, especially our children.

Fidel Lopez works with volunteer Jamie Friedman.

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The program’s results can be amazing.

“I’m good at reading and stuff, but I come here for math,” Valley sixth-grader Elisa Shapiro said. “It’s really helping. My grade is going up and now I like math better.”

Two first-year Homework Zone tutors do not have children of their own, yet volunteer their time and skills to help other people’s children learn.

Both declare that they absolutely love it.

Mira Costa student Tara Sterk says, “It’s so rewarding. I see the students understanding the concepts.

Watching that light come on in their head makes my time totally worth it.

Sometime children just need to have

something explained in a different way than in the classroom.”

Retired preschool teacher Jamie Friedman said, “This is a wonderful program. I wish I’d had something like this when I was growing up.

My favorite part is to see the kids so eager to learn.”

That spark — the eagerness to learn — is something that, once ignited, can last a lifetime. As a lifelong educator with a passion for learning, I have always found libraries to be so welcoming and inspiring; like a home away from home. After I retire this summer, you’ll certainly see me at the library – perhaps as a Homework Zone volunteer!

Cal State San Marcos president shares her vision for the school Dr. Karen Haynes | President, CSUSM

In February, I delivered my eighth annual Report to the Community where I shared my vision for Cal State San Marcos and our importance to this region.

Higher education is under attack. State support is on the verge of falling 35 percent during a time when the need for an educated workforce is growing.

College graduates are the ones who will help propel our region forward, so I want to make it clear that public education is a public good. CSUSM possesses an unwavering belief in the ability of education to transform lives and entire communities — and we do so every day by preparing tomorrow’s leaders, building better communities, solving critical issues and engaging our community for the common good.

Our goals to raise educational attainment rates, provide improved access to higher education and offer experiences that will enable our students to lead our region — and state — into the next century are at the core of every CSUSM program.

Through increased services and support, we are skillfully guiding students from admission to graduation. In fact, our student continuation rate is 13 points above the national average!

We are raising the educational attainment rates and, thus, the prosperity of our region.

As a committed and engaged institution, Cal State San Marcos believes that for our region to thrive, students’ education must extend beyond the classroom and into our communities. Just one example of this is our science students who are using child’s play to teach ecology to fourth graders at Twin Oaks Elementary School in San Marcos.

There are many ways to build better communities, and Cal State San Marcos contributes to all of them. Obviously, our economic effect is large. Since 2009, our impact on our region has manifested itself in nearly one hundred million dollars of capital projects.

Dr. Karen Haynes, president of Cal State San Marcos, delivered her eighth annual Report to the Community last month.

Through Leadership North County and Chamber Champions, we are nurturing the growth of community members and spreading our message of education, training, consulting and community building.

As a public university, I believe that community engagement is a moral obligation.

Quite simply, community engagement makes sense because it builds on a core CSUSM strength: putting academic inquiry at the service of solving real-world problems.

Faculty, students and alumni are currently involved in innovative and important research.

Every discipline at CSUSM aims to solve the critical issues that are vital to our region’s growth. We truly are this region’s great agent of change and progress.

When you think about all that we have accomplished, can you imagine what we’d be doing if higher education weren’t under attack?

We must continue to move forward as a university, a community united in purpose and in action. This region’s prosperity clearly rests on the success of Cal State San Marcos.

Engaged for the common good — preparing tomorrow’s leaders, building better communities, solving critical issues — there is no limit to what an educated region can do.

MARCH 2012

OOLEST SHOES › CContinued from Page 1 he contacted Davis to be featured on his “In Your Neighborhood” segment.

“As the credits for the segment aired, my phone started ringing,” Davis said. “Calls started coming in wanting to know what our hours were the next day and online orders started hitting my inbox. We had no idea what was ahead.”

The following day more than 40 people visited their small, unassuming warehouse that only seated four people in the lobby, and the visits continued for weeks. To this day, people still say that they first learned about the shoes from that newscast.

In 2011, the Carlsbad Chamber of Commerce gave Davis its Entrepreneur of the Year award. According to Davis, the award put a stamp of approval on her business. To that end, three years after popping up the first tent at a San Diego street fair, Davis opened up a boutique on State Street in the heart of the Village and began adding additional brands of shoes. She just recently hired her first employee.

“We’re very excited about the new lines of shoes we’ve added to meet the needs of our customers,” Davis said. “We’ve stayed true to our point-of view to offer shoes that

2984 State Street Carlsbad, CA 92008 www.coolestshoesincalifornia.com provide both comfort and style at affordable prices. Our newest line, called Latitude 33, is headquartered here in Carlsbad. It offers the classic style of a women’s deck shoe with the added benefit of being ridiculously lightweight.

A Latitude 33 men’s line debuts this summer.

And our dressy casual Bernie Mev line offers extreme comfort in its woven elastic fabric and weighs only 5 ounces.”

The Glagla line of shoes that started it all is expanding later this month with the addition of three new adult styles for men and women as well as two new children’s styles. Davis said they are adding another line of light weight “sock optional” shoes in late March as well as a line of flip flops to round out the two (ToeSox and Okabashi) that they currently carry.

“We love being in the Carlsbad Village,” Davis said. “We’ve only been here a short while, but we feel like we’ve found the perfect home for Coolest Shoes in California.”

The Business Spotlight is a paid editorial feature. For information about getting your company in the spotlight, contact Terry Thomas at 760-931-8400 or tthomas@carlsbad.org

FIELDS › FLOWER Continued from Page 1 will be arranged together to give a gradient, colorful transition.

“People are going to notice right away that it’s a different color pattern,” Fred Clarke, the general manager of The Flower Fields. “It’s going to be more harmonious in the transition and just flat-out gorgeous.”

The Flower Fields will open to the public on March 1, and the 2012 season will continue through May 13. The fields are open to the public seven days a week from 9 a.m. to 6 p.m. For more information, visit www.theflowerfields.com.

Clarke said the new pattern will be the culmination of nearly two years of planning and working in collaboration with a consultant. They idea to change up the planting was started before last season.

Last year a small test plot was planted on the northern part of the fields to evaluate seed production and how the new pattern would look. Clarke said that visitors who made it to the test site, located on the far north end of the field, were impressed.”

“They would all come back and say, ‘Wow! That was really beautiful down there,’” Clarke said. The reviews and the test reinforced the decision to move forward with the change for this year.

The ranunculus is a one-year crop, and the fields are planted sequentially.

The first planting took place in October, and about 7 acres are planted every three weeks until the middle of December, when the last seeds are put in the ground.

Clarke said the fields are at their most colorful in late March through May. The Flower Fields draw from 125,000 to 135,000 people a year, Clarke said, and the number keeps growing from 4,000 to 5,000 each year.

Clarke said that this new move might make for an even bigger year for the fields, drawing new visitors and enticing visitors from past years to return.

“If you’ve seen The Flower Fields before, you haven’t seen them like this,” said Clarke.

During the course of the season, the Flower Fields will host weekend activities, including music festivals and arts and crafts.

For more information about The Flower Fields, visit www.theflowerfields.com.

32nd Summer Season AT T h E M o o n l i g h T A M P h i T h E AT r E

U n M AT C h E D

June 27-July 14

Starring David Ellenstein

July 25-Aug. 11

E n T E r TA i n i n g

MAgiCAl

New for 2012!

• Artisan Café @ The Moonlight serving pre-show dinners.

• Lower lawn ticket prices on select nights.

• Kids 12 and under lawn tickets only $10 with a full-price adult ticket!

Experience the Magic of the Moonlight this summer! Picnic on the lawn before the show, or enjoy dinner at the Artisan Café. Subscribe now and find out why the Moonlight Amphitheatre is San Diego’s premiere summertime destination for award-winning musical theatre!

Aug. 22-Sept. 8

Call or Click to Order

Sept. 19-Oct. 6

Subscriptions on Sale March 17 Single Tickets on Sale April 28.

(760) 724-2110 moonlightstage.com Moonlight Amphitheatre • Vista • 1200 Vale Terrace Drive Produced by the City of Vista in partnership with the Moonlight Cultural Foundation

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REAL ESTATE UPDATE

Surge in buying activity shows real estate turnaround housing Trends

tyson lund

Smart money is on a real estate recovery as big government continues its support of the national real estate market during a crucial election year, while increasing demand from real estate investors amidst shrinking inventory creates competition in our local Carlsbad market.

The United States government announced in February a $25 billion settlement with five of the nation’s largest banks for their involvement in improper foreclosure practices, origination and servicing of home loans. The settlement intends to provide relief to distressed borrowers as well as the state and federal governments. As of February, the complex agreement includes cash reimbursements, modification of existing loans and even principal reductions in select cases. The challenge facing the 49 attorneys generals (Oklahoma elected not to join the settlement) and the banks over the next 6 to 9 months is deciding who is eligible for the support.

The settlement, which is expected to take up to three years to complete, is receiving its share of criticism. For example, David Skeel, a law professor at the University of Pennsylvania, wrote an opinion column in the Wall Street Journal titled “Mortgage Settlement or

$

Broker Associate the lund team

Mortgage Shakedown?”

The ultimate result will be an infusion of cash into the economy and further restriction of foreclosures.

The settlement can be viewed as part of a series of stimulus packages that are aimed at reversing a down real estate market and boosting a recovering economy.

In November of last year, the Obama administration reinstated the higher loan limits for FHA to the benefit of higher income states like California. Reinstating the higher loan limits allows home buyers to borrow more money (up to $697,500), while putting less money down (3 percent) thus creating more demand for higher price homes. Carlsbad and other higher cost areas benefit. And the historically, record low mortgage rates of sub-4 percent is

a result of government intervention.

And even though the rates have only been available for less than a year, the real estate market has seen a tremendous surge in investment buying, as the low rates create a leverage capable of achieving above average returns.

In a recent report by ForeclosureRadar, California saw the fourth largest month on record in January 2012 for investment real estate purchases. A reported 3,964 properties

and $766.2 million dollars worth of property was sold to those looking for investment returns in residential real estate. The same report noted that foreclosure starts, or the precursor to full foreclosure of a home, is significantly lower than one year ago.

“January’s numbers should put to rest any notion that we will see a wave of foreclosures in 2012, at least in the western states that we cover,” stated Sean O’Toole, founder

and CEO of ForeclosureRadar. “Foreclosure starts remain near record low levels, significantly lower than a year ago, when many banks still had selfimposed moratoriums in place due to the robo-signing scandal. Add to that a foreclosure time-frame of more than 8 months, and there is little chance of a wave this year even if all the banks started the foreclosure process en masse tomorrow.”

With the imminent threat of a flood of new suppply of foreclosure homes eliminated and an increasing fever of demand from investment buyers, the real estate market is looking to perform increasingly well in 2012.

Recently calculated statistics from the California Association of Realtors has shown housing affordability in San Diego County rose to record high levels in the fourth Quarter of 2011. The average San Diego working person or family earning $73,220 could afford the median price home of $357,960 that had an average payment of $1,830 a month. And not just in San Diego county. Affordability resonates throughout California as the state saw a record high affordability of 55 percent in Q4 of 2011, based on 20% down payment and a 30 year fixed mortgage.

Real Estate Buzz

Tax-Free Short Sale Ends In 2012

When Can I Buy Again After a Short Sale?

This remains the last year of the “taxfree” short-sale. With the Mortgage Forgiveness Debt Relief Act set to expire in 2012, homeowners who short sell their properties or modify their mortgage after this year will find a tax bill from the federal government on the amount forgiven.

Being that this is an election year, the current administration may choose to extend the act to curry favor with the masses. And with the recent $25 billion dollar settlement, homeowners who owe more on their property than its worth, paying interest-only on an adjustable rate mortgage or recently experiencing a financial hardship, should investigate their options of selling their home via a short-sale.

As of June 2010, Fannie Mae modified the waiting period after certain foreclosure events. Those homeowners who have completed a successful short sale can repurchase in as little as two years with a 20% down payment and sufficient credit scores.

Homeowners should check their credit via a service such as Equifax.com to confirm their current score and, more importantly, that their former home loan shows “debt settled” with the correct month. There have been reported instances where the successful short-sale was not recorded correctly on the credit report thus keeping the buyer from being able to secure financing on a new home. — By Tyson Lund

PALOMAR FORUM BUSINESS PARK

GREYHAWK BUSINESS CENTER

BUILDING FEATURES:

BUILDING FEATURES:

• Space from 854 - 5,500 square feet • High Quality New Construction & Improvements • High Visible Identity at the intersection of Palomar Airport Road and Melrose Drive • Parking Ratio 3.3/1000 • On-Site Leasing Office, 3146 Tiger Run Court, Suite 108, Carlsbad, CA 92010

• Flex/R&D Buildings for Sale, Lease or Lease option • Building Size: 4,389 – 12,058 square feet • 30-65% Office Build-Out • Electrical Service: 400 amps per 5,000 square feet • Gas Available • On-Site Sales Office, 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010

Shelly Tinder

Shelly Tinder

(760) 599-6111

(760) 599-6111 DRE# 01394870

Your Ops Manager thanks the Carlsbad Chamber of Commerce for the recognition of our business in presenting us with the award for Small Business of the Year 2012 We also wish to congratulate our Clients and Alliance Partners on their Nominations and Awards:

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Years!

• Mehran Aram, The Aramco Group • Julieann Billing-Riordan, JABR Marketing Solutions • Easy Life Management • Fish Window Cleaning • ToeSox Congratulations! We are proud of you all.

Deb Beddoe, Your Ops Manager

760.438.0800

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www.LUNDTEAM.com

Deb Beddoe

deb@youropsmanager.com 760.603.1800 Phone 760.931.1291 Fax

MARCH 2012

MEMBER MARKETPLACE

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Water Conservation

STACY HUNJADI

Mountain Shores Irrigation

Branch Manager 760.795.0281 • cell: 949.689.8089 • shunjadi@primelending.com

LAWN & GARDEN SPRINKLER SYSTEMS LANDSCAPE LIGHTING

shunjadi.primelending.com • 2173 Salk Avenue #100 • Carlsbad, CA 92008

MORTGAGES WITHOUT OBSTACLES.

© 2011 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in the following states: NV, OR. Licensed by: AZ Dept. of Financial Institutions- mortgage banker lic no. BK 0907334; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act- lender lic no. 4130996. NMLS: 228573

(760) 330-7001

CHUCK DALLAS cdallas69@roadrunner.com

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Real Estate

A Business Built on your Trust & Referrals

Karla Patino Senior Mortgage Consultant Wells Fargo Military Certified Hablo Español More than 20 Years Exceptional Service

Wells Fargo Home Mortgage (888) 271-7771 Toll Free (866) 678-6615 Fax (760) 271-5000 Cell Karla.Patino@wellsfargo.com www.KarlaPatino.com NMLSR ID 448603

JR Phillips (760) 402-5321

www.TheJRPhillipsGroup.com

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F o r m o re i n f o c o n tact:

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Office: 760-217-0820 Toll Free: 877-411-9133

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carlsbad business journal

www.carlsbad.org

Business is Green!

eXPo Wednesday • March 21, 2012 • 2-6:30 p.m.

Carlsbad by the sea resort & ConferenCe Center (formerly ‘The Windmill’) 850-950 Palomar Airport Road, Carlsbad

More than 35 businesses and groups showcasing their green products and services a ‘green’ Car show featuring all electric vehicles sundowner from 5 – 6:30 p.m. workshoP/forum 4-5 P.m. our region’s Quality of life: Charting a more sustainable future Presentation of a report that examines quality of life in the region with a focus on waste, transportation and cost of living solutions.

The goal is to encourage dialog and identify potential solutions. Q and A will follow.

Panelist inClude: Ann Tartre-The Equinox Center Susan Tinksky- San Diego Housing Federation Elyse Lowe- Move San Diego Jacy Borden-The JBC Groups, LLC

Attend the workshop during the event, and get into the Business is Green Expo for FREE!

admission $5 cash at the door for more information contact the Carlsbad Chamber of Commerce at (760) 931-8400 or visit www.carlsbad.org sPonsored by