business WWW.CARLSBAD.ORG
WOMAN OF THE YEAR
Assemblyman Martin Garrick recognizes Susan Hall, founder of The Angel's Depot.
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vol. 29, no. 4
Journal
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VIDEO GAMES ARE BORN HERE See why gamers should love Carlsbad.
APRIL 2012
an award-winning, monthly publication of the carlsbad chamber of commerce
Report: Business leaders optimistic about growth By José A. López Editor | Carlsbad Business Journal
A report by the College of Business Administration at Cal State San Marcos suggests that local businessowners are starting to have more confidence in the economy — an important indicator that many experts say can help forecast
economic growth. The Business Confidence Report surveyed business executives from 200 companies from North County and San Diego about their economic outlook for 2012 as compared with the previous year. Nearly 60 percent of business leaders surveyed said they have a positive outlook for their industry
Education awards finalists unveiled
in 2012, and 28 percent predict that the economic performance will stay the same as 2011. The report suggests that this rosy collective outlook is the result of projections for employment, profit and revenue. One-third of the participants said they plan to hire more workers in 2012, while two-thirds predict increased revenue and 55
percent expect more profits. Jim Harmerly, director of business community relations for the College of Business Administration, said the outlook of business leaders is important, as it could be a predictor of economic trends. He explained that a southern California study has shown that executives trust the opinions of their
industry peers and overwhelmingly turn to them to make sense of the economy, more so than the media, politicians or business advisors. Those business to business exchanges can then influence an owner’s decision. Confidence — or the lack thereof — affects how business owners operate
SEE BUSINESS Page 14
Out of the wheelchair
Awards Ceremony is May 4 The Carlsbad Chamber of Commerce, the Partners in Education Foundation and Carlsbad Education Foundation have announced the finalists for the Outstanding Educational Program, an annual awards ceremony in which the business community celebrates the best and brigthest academic programs in Carlsbad schools. The ceremony, titled “Toast a Teacher,” will be held at 6 p.m. on Friday, May 4 at the La Costa Resort and Spa. Awards are given out in four categories: The Arts, Entrepreneurial Program, Innovative Program and Science Program. For more information about the awards, visit www.carlsbad.org
is the “ This one thing forward to every week.
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that I look
— Chris Massey
SEE FINALISTS Page 6
Project Walk gives hope to people who have suffered spinal cord injuries By José A. López | Editor | Carlsbad Business Journal
How do you measure hope? At Project Walk, it’s often measured in small movements, the kind most people take for granted — wiggling a toe, pedaling a bike or standing up, unassisted, for a few seconds. These milestones, colorfully chalked on a wall-sized blackboard near the entrance of
5934 Priestly Drive Carlsbad, CA 92008
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Project Walk’s headquarters in Carlsbad, detail the odd-defying accomplishments of people who were told they might never be able to do those things again following spinal cord injuries. They are celebrated by everyone at Project Walk, said 30-year-old Chris Massey of Huntington Beach, who has been a client of the nonprofit organization since last September.
“When someone accomplishes a milestone, it gives us hope,” says Massey. “If they can do it, so can I.” LIFE CHANGED IN AN INSTANT The instant that changed Massey’s life happened in February 2011. After fixing his
SEE PROJECT WALK Page 14
NONPROFIT SPOTLIGHT
Assistance League volunteers come together to help locals in need In 1997, the Assistance League Rancho San Dieguito (ALRSD) was chartered as the 100th chapter of the National Assistance League. Since that time, the all-volunteer organization has helped thousands of FOR INFORMATION North County famiON THE ASSISTANCE LEAGUE’S UPCOMING lies through its philTEE AND GLEE anthropic programs, fundraiser, which are dedicated TURN TO PAGE 14 to making a positive difference in the lives of children and adults affected by trauma, violence and poverty. Their premier program is Operation School Bell, which seeks to help children from lowincome families perform better in school by outfitting them with new clothes at the beginning of the school year.
The chapter, along with five other chapters, sponsors a special School Bell event on Camp Pendleton every August, called “Chapters for Children.” Last year, more than 700 children from military families received new clothes and shoes for the start of the school year. Since 2008, over 2600 children have been served by this event. Other Assistance League programs include: • Hug-a-Bear, which provides cuddly bears to trauma victims. Since 1993, the chapter has provided more than 12,000 bears to local agencies, including fire and police departments and Ronald McDonald House in San Diego Assistance League of Rancho San Dieguito's Operation School Bell helps families prepare for the school year. ALRSD has partnered with the Encinitas Target store for the past 5 years. Since 1998, they have provided clothes for 11,600 children through Operation School Bell.
• Knifty Knitters, which provides knit hats, sweaters, blankets and booties for babies of enlisted military families. ALRSD volunteers have also knit hats and scarves for the children served by Stand Up for Kids in Oceanside.
SEE VOLUNTEERS, Page 14
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EXPO
EXPO
Panel addresses region’s future
Business is Green!
EXPO
Hundreds of people• turned out to21, the 2012 fourth annual Business is Green! Wednesday March • 2-6:30 p.m. Expo, held Wednesday, March 21 at the Carlsbad by the Sea Resort & Conference Center to learn about businesses and groups that focus on providing environmentally-friendly products and services. More than 35 exhibitors, from SDG&E to the City of Carlsbad and the Carlsbad Farmers Market, manned booths to showcase the ways they can help residents and businesses "go green." The event, hosted by the Carlsbad Chamber of Commerce, is organized by the chamber's Sustainability Committee. The companies and organizations that participated in the expo cut Prospective noted Bev Jorgensen, the Chamber's across aMembers wide range of industries, Members vice president of corporate and member relations. Tables 2 Chairs • Electricity "If Skirted you look at• who was there, a lot of the companies offer services and products that are outside of the box when it comes to going green," Jorgensen said. "One doesn't promotional shirts made register online sponsored by think of buying from recycled water bottles, or buying organic fruits and vegetables or www.carlsbad.org consulting LEED-certified archictects, but all of these are green option." The event was sponsored by San Diego Gas & Electric and Carlsbad 760•931•8400 by the Sea Resort & Conference Center. This is one of two annual projects for the Sustainability Committee. Up next is the annual Eco Bus Tour, which is scheduled for early November. Carlsbad by the sea resort & Conference Center 850-890 Palomar Airport road, Carlsbad, CA 92011
“Green Business showcase”
Tabletops $99
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Managing transportation, housing and handling waste will be top issues that will need to be addressed to maintain the region’s quality of life in the coming years. That was the consensus of a group of panelists who discussed the future of the San Diego County region during a presentation at the Business is Green! Expo titled “Our Region’s Quality of Life: Charting a more Sustainable Future.” The discussion centered around the work of the Equinox Center, an independent nonprofit think tank that looks for strategies to drive economic growth and ensure a healthy environment in the county. It releases an annual “Dashboard,” or report based on its research. Ann Tartre, executive director of the organization, said that by 2030, the county is expected to have 650,000 more people, 230,000 new housing units and 300,000 new jobs. While data suggests there have been improvements in some fronts (such as air quality and water-use issues) there are issues where the region is lagging. When it comes to waste, San Diegans produce more than 6 pounds of trash per person per day — which is enough for each person’s to fill a city bus in one year. On average, the waste disposal rates per capita are the second-highest in California, even higher than Los Angeles County. This increased waste drives a need for more landfills, which are expensive, difficult to site and threaten air and water quality, Tartre said. She added that when it comes to housing, many San Diegans are struggling to keep up with their rents or mortgage payments, a threat made even more pronounced due to a “squeeze in the rental market.” For both homeowners and renters, housing costs in the region are higher than state and national averages. When it comes to transportation, San Diegan spend more time on the road, on average, than people in Los Angeles, said Tartre, pointing out that people here live further from their jobs and as a result, drive more and increase traffic congestion, leading to decreases in air quality and public health. Tartre said that these issues are connected, which would require a concerted, regional method to address them from a wider perspective. This interconnectedness, however, also had its positives, she added. “If we solve one of these big issues ... then that will have a big impact on some of the other big issues,” she said. Tartre was joined on the panel by Jacy Bolden of JBC Groups, LLC, Elyse Lowe of Move San Diego and Susan Tinsky of the San Diego Housing Federation, who spoke further on the region’s challenges.
APRIL 2012
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WORDS OF WISDOM OFFICERS Carlton Lund John Osborne
President & CEO CARLSBAD CHAMBER OF COMMERCE
Gina McBride John Lechleiter Mimi Gaffey
Beware of false evidence
Michael Howes, AICP Peter MacLaggan
Vice Chair of Business & Community Development Chris Ross
Tri-City Medical Center Vice Chair of Special Projects Jeff Segall Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow
DIRECTORS Dean Anderson Deb Beddoe David Bennett Joseph Charest Rebecca Cofinas Neil Crapo Ahmed Haque John Hanley Fred Hernandez Tucker Hohenstein Stephen “Hap” L’Heureux Gene Manganiello Paul McCormick Trisa Mills Niels Norby Carmen Rene Peter Ronchetti Ken Ryan Lara Saab Don Sando Alex Scollon Don Schempp Lee Sterling Tim Stripe Jim Valentine Peter York
ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD Visit Carlsbad NCTD Camp Pendleton
Ofie Escobedo Lisa Hildabrand John Roach Sam Ross Bridget Hennessey Sandy Wilson
STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Art Director Member Services Manager
Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Edgar Rodriguez Kathy Steffen
ASSOCIATES Journal Printing Advanced Web Offset
MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”
CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org
Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.
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Susan Hall, founder and executive director of The Angel's Depot, has been named the 2012 Woman of the Year by state Assemblyman Martin Garrick.
KUDOS to those who give back The following are two great stories that show that even in these hard times, those around us continue to open their hearts and give to those in need. KUDOS to Susan Hall, the founder and executive director of the Angel’s Depot, for being named the 2012 Woman of the Year by state Assemblyman Martin Garrick. Angel’s Depot provides free emergency meal boxes to older Americans living in poverty in San Diego County. To date, The Angel’s Depot has distributed 38,037 senior emergency meal boxes, containing 798,777 senior meals, using 836,814 pounds of food, to needy seniors since June 2006. The meal boxes are specially formulated to meet the nutritional needs of seniors suffering from food insecurity and who are at-risk for malnutrition. Food items given are high in protein, fiber, folates with moderate sugar. Meal boxes contain 21 meals, breakfast, lunch, dinner and snacks and were developed to provide food security until a senior’s next Social Security check arrives. Seniors served by The Angel’s Depot have an average income of $791 per month. The Angel’s Depot serves the communities of Carlsbad, El Cajon, Encinitas, Escondido, Ramona, Oceanside, San Marcos, Valley Center, Vista, Warner Springs and the San Diego neighborhoods Chollas View, City Heights, Downtown, Kearny Mesa, Linda Vista, Mira Mesa and San Ysidro. “I am humbled and honored to be acknowledged for all of our good work," Hall said. "No one deserves our help more than the generations who fought our wars, built this great country and passed on a legacy of freedom and hope to us. One person alone does not accomplish great feats . . . in our case, the Board of Directors, staff and a corps of volunteers numbering over 2,500 had a great deal to do with our successes," she added. "I am grateful to the community for stepping up to help and honored to
CARLTON LUND
Beckman Coulter, Inc. Your Ops Manager Cal State San Marcos Katz & Associates Scripps Health Wells Fargo NRG West Solatube Global Marketing, Inc. Modern Postcard Colliers International Law Offices of Stephen M. L’Heureux Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy Life Technologies Corp. LEGOLAND California Waste Management Westfield Strategic Results Group New Village Arts Theatre Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. SDG&E North County Times
CHAIRMAN’S KUDOS
Chairman of the Board CARLSBAD CHAMBER OF COMMERCE
serve our 'quiet heroes.'" She joined Garrick on the floor of the State Assembly on Monday, March 26 to receive her award. For more information on The Angel’s Depot, visit www.theangelsdepot.org or call their office at (760) 599-7093. KUDOS to Weseloh Chevrolet Kia for giving back to a true American hero, Sgt. Eric Rodriguez, one of five Purple Heart Marines who was honored by the Chamber of Commerce during its Annual Business Awards Dinner. Participating in a program to help a Marine, the dealership fixed up a traded-in Camaro and gave it to Sgt. Rodriguez, who was injured by the explosion of an Improvised Explosive Device in Afghanistan. General Manager said the program was a great way for his business to give back to a member of the military, and was also a rewarding experience for his employees, many of whom donated their time to fix the vehicle and chipped in to pay for repair parts. "It was a great way for us to show our appreciation to the military," Weseloh said. Also ... KUDOS to Waste Management, who was recently recognized by the Ethisphere Institute, the leading business ethics think-tank, as one of the 2012 World’s Most Ethical Companies. This is the fifth year the company has been honored for promoting the highest of ethical standards. Out of a record number of nominations for the award, WM secured a spot on the list by implementing
CITY UPDATE................................4 LEGAL LINES................................5 TECH TALK...................................6 BUSINESS BUZZ...........................7 MEMBER DIGEST.........................9 EXPAND YOUR KNOWLEDGE.........8 EDUCATION NEWS.......................16 REAL ESTATE UPDATE...................18 RESTAURANT GUIDE....................13 MEMBER MARKETPLACE..............19
Mike Weseloh, from left, with Sgt. Eric Rodriguez and Jerry Weseloh.
and maintaining business practices and initiatives that are instrumental to the company’s success, benefit the community and raise the bar for ethical standards within the industry. KUDOS the La Costa Resort and Spa and to the Kia Classic organizers for bringing the LPGA back to our region. The tournament, which started here in 2010, was forced to relocate the following year while La Costa underwent its $50 million renovation. The organizers brought the event back and by all accounts, it was a huge sucess. Let’s hope that this is the start of a long legacy that gives our region many years of great golfing. KUDOS to the management team at Grand Pacific Resort Management, which received 13 nominations for the ARDY Awards, the coveted recognition of the best of the vacation ownership industry. The winners will be announced at the 2012 ARDA Annual Convention and Exposition, April 4 at The Venetian Resort Hotel & Casino in Las Vegas. “We are so proud of our team,” said Nigel Lobo, Vice President of Operations/Grand Pacific Resort Management. The nominations are a testament to our ingrained service culture and the passionate professionalism with which our employees undertake their positions," Lobo added. "We virtually have nominees in most of the Operations categories for the ARDYs. The competition is fierce to be selected as a finalist from among the scores of applications in each division." Finally, KUDOS to the the following Carlsbad Chamber of Commerce members who renewed their memberships in the first two months of 2012. Each of these companies has belonged to the Chamber for more than 15 years. They are: AT & T (16 years), Acushnet Company (Titleist-FootJoy (21 years), Carlsbad Unified School District (28 years), Certified Folder Display Service, Inc. (26 years), Chereskin Architecture (17 years), Del Mar Fairgrounds 22nd District Agricultural Association (17 years), Dexter Wilson Engineering, Inc. (18 years), Ebb Tide Inn / Phillips Properties (15 years), Gemological Institute of America (GIA) (17 years) and Hennessey’s, Jack Henthorn & Associates (15 years), Katz & Associates (17 years), Kilmer's Swim Time (16 years), Kiwanis Club of Carlsbad (25 years) La Costa Chiropractic & Wellness Center (36 years), Las Flores Church of the Nazarene (18 years), LEGOLAND California (18 years), McDonald's Plaza Camino Real (16 years), McKenna Long & Aldridge LLP (19 years), Office DEPOT Business Solutions Division (15 years), Douglas M. Osborne, O.D., F.A.A.O. (15 Years), Park Hyatt Aviara Resort, Golf Club & Spa (16 years), Pollos Maria (25 years), Real Property Management (RPM) (25 years), Seagate Condominium (22 years).
This month’s message is about dealing with FEAR — False Evidence Appearing Real — avnd how, while it can hold many of us back, has been used as a launching pad to success by business men and women who deal with it properly. Here are some points to ponder if you are struggling to deal with your own fears when it comes to business decisions. • Valor grows by daring, fear by holding back.
“
• F ear is like fire; If controlled it Be will help unafraid you; if unconin all trolled, it will things rise up a n d when destroy y o u . you M e n ’s know actions depend you are to a great in the extent upon right f e a r. We do things either because we enjoy doing them or because we are afraid not to do them.
“
The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer RAM Enterprises International Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development Sylvan Learning Center of Encinitas
• Half our fears are baseless; the other half discreditable. • Courage is a special kind of knowledge; the knowledge of how to fear what ought to be feared and how not to fear what ought not to be feared. • It is not death that a man should fear, but he should fear never beginning to live. • Nothing would be done at all if a man waited till he could do it so well that no one could find fault with it. • Be unafraid in all things when you know you are in the right. • He who knows no guilt knows no fear. • Honest men fear neither the light nor the dark. • The first step in handling anything is gaining the ability to face it. The last two thoughts are, “A good boss creates a safe and open environment for people to make and learn from their mistakes. And lastly, “Keep growing. The only real failure is to fail to find out what you do best.” Remember, FEAR stands for False Evidence Appearing Real. Don’t believe it.
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CITY UPDATE
Carlsbad is a creative center for video game developers Our city is a hot bed of video game development companies. These include small startups and large developers alike. Rockstar Games, a large studio on Faraday Avenue, won game of the year at last year’s Game Developers Conference ceremony for its hit console game “Red Dead Redemption,” a Wild West action-adventure game. Another Carlsbad- based company, Razer, made headlines in December when it landed $50 million in venture capital from IDGAccel China Capital Fund. Razer manufactures high-performance hardware for gaming applications. “People don’t think of Carlsbad the way they think of Silicon Valley, but there is a lot of high tech down here,” said Paul O’Connor, brand director for Appy Entertainment. Appy exemplifies the newest dimension of video game developers. It makes apps, or programs, for Apple’s iPhone and iPad in a secondfloor suite in an unexpected location — the Old World Center in Carlsbad Village. Appy’s team has brought a
KATHRYN DODSON
When it comes to innovative businesses, Carlsbad’s got game.
CITY NEWS
Economic Development Manager City of Carlsbad
Appy Entertainment's headquarters is located on Grand Avenue. Pictured form left are Paul O’Connor, Appy’s brand director and Rory McGuire, one of Appy’s game directors. number of innovative games to market, including “Trucks and Skulls,” “SpellCraft School of Magic” and “Face Fighter Ultimate,” in which players upload pictures of themselves into the game and fight each other. Asked why his company chose the Village over the city’s business parks, O’Connor said the company was looking for a location with character,
“and the Village has character to burn.” We can walk to the beach, we can walk to lunch,” O’Connor said. “We like it that we’re close to the beach. We’ve never been, but at least we can claim we were close to the beach.” Peter Della Penna is president of High Moon Studios, a large developer of games for PlayStation 3,
Xbox and personal computers. “Historically there have been a lot of game developers in Carlsbad, more than I’ve seen concentrated in many places,” Della Penna said. Founded in 2002, High Moon had undergone a series of ownership changes and is today a subsidiary of Activision Blizzard, a large gaming publisher. High Moon’s titles include “Transformers: War for Cybertron,” “Robert Ludlum's The Bourne Conspiracy” and “Darkwatch.” The studio is hard at work on “Transformers: Fall of Cybertron,” which it plans to release in the fall. “These studios started out with passionate people wanting cool things, so you got a lot of new startups early,” Della Penna said. Della Penna said that Carlsbad’s natural setting attracts creative people. One of the studio’s amenities
is a surfboard rack. “Creativity isn’t something you turn on at 9 in the morning and turn off at 6 at night,” Della Penna said. “Carlsbad makes it real convenient for that. We’ve got the beach, we’ve got the weather, sports, outdoors things — those are built within our lifestyle. When there are good waves during the day, some of our people will take a longer lunch, surf, come back and get back to work.” Other developers include PlayDek, on Faraday Avenue, which makes games for tablets and smart phones and Snappy Touch. THQ, Hammerhead Games and Zynga, the creator of Farmville, also have offices in Carlsbad. Noel Llopis owns Snappy Touch and is its sole employee. He operates out of an office in Carlsbad Village. He said he has lived up and down the California coast, “but Carlsbad hits the sweet spot for me as far as resources, location, access to nature, cycling conditions …” “What I do is a very creative activity, so it's very important for me to have an office in a location I'm excited about,” said Llopis. “Being in Carlsbad means I can grab a bite to eat at Yoshino's, get a coffee at Vinaka, or even walk over to the beach, in just a few minutes.” Yes, working in Carlsbad is pretty sweet.
After 30 years and a more than $30 million investment, Carlsbad Village has been revitalized. Attractive stores, chic restaurants and an award-winning theater have replaced the seedy bars and sketchy businesses that populated the downtown of the 1970s. Carlsbad Village is about to enter its next phase. The City Council has hired Urban Place Consulting Group to create a private, non-governmental organization that will continue the Village’s revitalization effort. Urban Place has helped 34 downtown associations, business improvement districts and cities throughout the United States to develop visions, define goals and streamline board, committee and staffing structures. Urban Place has demonstrated considerable expertise in creating downtowns and commercial districts that are vibrant, healthy and sustainable. The city’s vision for the Village is as a family-friendly destination that is both pedestrian- and bicycle-oriented, a place where people’s jobs, homes and recreation are within a short walk of each other. Urban Place will partner with the city and local merchants and residents to help make that vision a reality.
DEBBIE FOUNTAIN
City selects consulting firm as downtown revitalization partner village beat
Housing and Neighborhood Services Director CITY OF Carlsbad
“With many years of high-quality experience revitalizing downtowns, and with the ability to take a fresh look at the current environment, Urban Place is in an ideal position to help re-energize the effort to create a sense of place and further enhance the Village through partnerships with property and business owners,” said Village business owner Richard Zall. “I am very excited about this new partnership and have great expectations for a bright and exciting future for the Village.” Richard was a member of the Citizens Advisory Committee appointed by the Housing and Redevelopment Commission to recommend a private partner to help the Village continue to move forward in its revitalization effort.
The new organization will build on past successes to move the Village forward in a way that encourages private investment of resources, including both time and money. The program will not be implemented by a government agency, or be cityoperated. Its staff will not be city employees, and the program will not operate out of a city facility. Startup funds will come from the Housing & Neighborhood Services Department through set-aside redevelopment or other funds, but ultimately
the organization must become self-sustaining in its operations and finances. “The goal is to bring someone in who’s going to work their way out of a job by establishing a selfsustaining, private organization that will stand on its own within three to five years,” said Zall. Urban Place will work hand in hand with the Carlsbad Village Association, which has served downtown businesses for many years. Urban Place was selected by a
Do you know someone in the City of Carlsbad who deserves special recognition for their outstanding community involvement?
C I T Y
O F
CARLSBAD
For a nomination form, visit www.carlsbadca.gov or call 760-434-2830. Nominations being accepted through April 27 See Planning on page 4
citizens review committee from among seven proposals after a six-month process. The committee narrowed the field to four finalists and interviewed those four. Urban Place stood out for its combination of experience and expertise in revitalizing urban centers. While the 30-year Village redevelopment process was successful, the City of Carlsbad and the community know that the revitalization and renaissance efforts will continue for many years to come, and need to be based in the private sector to be successful in the long term. The Village area represents approximately 200 acres of the City of Carlsbad and is located within the oldest part of the city. It represents the original and current “downtown” area of the city and is unique for its oceanfront location and historic relevance as the cradle of Carlsbad. The Village is very important to the community, and the community has expressed its desire to continue its revitalization. In addition, both the City of Carlsbad and the San Diego Association of Governments have designated the Village as a smart-growth opportunity area, thereby encouraging future sustainable development and ongoing revitalization efforts. A contract with Urban Place has been approved by the City Council, acting as the Successor Agency for the Carlsbad Redevelopment Agency, and the path forward has been initiated. Watch for many more exciting announcements from Urban Place!
APRIL 2012
LEGAL LINES This column gives you the opportunity to tap into the expertise of attorneys who are members of the Carlsbad Chamber of Commerce. If you’d like to submit a question for consideration, send it to jlopez@carlsbad.org. The responses provided in the article are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. A response in this article by an attorney does not create an attorney-client relationship between the attorney and the reader. The opinions expressed at or through this article are the opinions of the individual author and may not reflect the opinions of the Chamber, its employees, agents, directors or members — Lee Sterling, guest editor
Immigration Law Ryan Alexeev | North County Legal
Q. As a small-busi-
ness owner, what should I know about hiring someone from another country?
A.
Most businesses are going to be faced with having to hire employees. For many small businesses, hiring an educated person from another country might seem time consuming, costly and out of their comfort zone. TN visas are one option to get around these fears. These visas are available to citizens of Canada and Mexico who work in certain professional occupations. In order to get a TN visa, the foreign individual must have a job offer in the United States, must be coming to the U.S. temporarily and must have a bachelor’s or licensure degree. The position must also fall within one of the qualified TN job descriptions. As always, there may be additional requirements or exceptions. There is no limit to the number of TN visas available and the visas can be renewed from within the U.S. Canadians can obtain a visa either at the consulate or at the border if they are currently outside the United States. Mexicans can only obtain the visa at a consulate if outside the United States. Both Canadians and Mexicans can apply for a change of status to that of TN status, within the U.S., by applying with United States Citizenship and Immigration Services if they meet the proper requirements. Depending on the process one uses to get their TN, once they apply, it can take as little as a few hours or as long as a few months to obtain. Alexeev can be reached at ryan@northcountylegal.com
Family Law Randy Hopwood | Hopwood Law
Q.
My wife and I are getting divorced. She’s suggested that we go through mediation rather than each of us hiring a lawyer. Is that a good idea, and how much will it cost and how long will it take?
A.
Yes, handling your divorce through private mediation is often a better choice. Mediation is confidential, peaceful and non-adversarial, and will save you both a great deal of emotional and financial cost. You and your wife together – not the lawyers, not the Court -- make all of the decisions. Your Mediator works with you
Tax Law IRINA GOLDBERG | Goldberg Tax Law
Q.
What should I do if I haven’t filed income taxes for 6 years?
A.
If you haven’t filed taxes for six years, file as soon as possible. Although the IRS rarely criminally prosecutes nonfilers, the IRS can prepare Substitutes for Returns (“SFRs”). These SFRs will be as unfavorable as possible. For example, the tax liability will be calculated at single or married filing separate rates despite your actual filing status and the IRS will
to design an equitable settlement that will meet the needs and desires of both of you and your children. As a family law attorney-mediator, I act as an independent neutral and facilitate your reaching a settlement agreement. We meet together and negotiate agreement on all issues, including child custody, support, and property division. I prepare all forms required to be filed with the court, including a stipulated Judgment of Dissolution. You are guided through the entire court process, without the need for any court appearances. You each have the opportunity to consult with your
own independent attorney regarding the terms of settlement prior to signing. The Court will approve your settlement and make it the judgment of the Court. Your family law attorney-mediator will typically request an initial retainer of $3,000-5,000, and charge an hourly rate of $300-350 for his/her time. You must separately pay any court costs such as filing fees (currently $395 each), and fees for the services of any necessary professionals such as real property or business appraisers. Depending on the complexity of the issues, and how quickly you are able to reach agreement, your mediated dissolution may cost anywhere from $5,000-10,000 and be completed within 2 to 4 months. Hopwood can be reached at rhopwood@yahoo.com
not give you dependents. The IRS merely takes your income and taxes it at the highest rate. Therefore, it is best to avoid SFRs. If an SFR has been filed and you file your correct return, it could take the IRS up to a year to adjust your tax liability. In the meantime, the IRS will continue trying to collect the SFR liability, even if you really owe nothing. If you do not have the necessary information in order to file (i.e. W-2s and 1099s), Wage and
Income Transcripts can be requested from the IRS by calling the general number: 800-829-1040. If you are due a refund, the IRS will only allow it if it is less than three years old. For example, after April 17, 2012 the 2008 refund will be lost. If you owe taxes, the IRS will add on interest and penalties for late filing and payment (which could double your liability). In order to pay off your liability, you may have the option to set up an installment agreement or do an Offer in Compromise. The availability of these options depends on your specific circumstances. Goldberg can be reached at irina@ goldbergtaxlaw.com
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TECH TALK
LED Lights are extremely cost effective and since they typically last 50,000 hours (8 to 10 years) with a 4-year guarantee (compared to 3 to 6 months for Halogen and CFL) they also cut down on paying someone to constantly swap out old bulbs. How does saving 85 percent off your current electrical lighting bill sound? In many businesses, lighting makes up the majority of electrical usage. LED lights are also mercury-free, unlike fluorescent and compact fluorescent light bulbs (FL and CFL), which contain Mercury dust and are a new source of environmental poison in our landfills and can leach into our oceans and food chain. Remember those stories back in history class of gold miners with “gold fever”? Yes, that really happened back then because they used to use mercury to process gold, and over time, the mercury would be absorbed through the skin or vapors would leach into the lungs and make them sick. Every single tube light in your ceiling contains about 5 mg of toxic mercury. Halogen bulbs contain mercury and halide, which contains poisonous mercury metal.
CRAIG HERDRICH
Why businesses should be beating a path to LED lights TECH TALK
Business Development Manager Savwatt usa, inc.
Whoever invented the CFL bulb must have been making a Faustian deal as one FL bulb uses 40 watts and puts out a horrible flickering milky and mainly ultraviolet light. That’s the light that causes skin cancer and the new bulbs utility companies are touting as “high efficient FL bulbs” use 32 watts or a weaker light at 28 watts. However, an LED tube light only uses 18 watts. It puts out a beautiful clean white light or soft warm light if you want a warmer Kelvin and does not give out ultraviolet light. What does that mean? You are not going to get skin cancer from an LED light, there is no ballast buzz
INALISTS › FContinued from Page 1 The 2012 Outstanding Educational Program Awards finalists are:
(the noise that buzzes constantly) and if you are using LED outdoors, the new white Light from LED doesn’t attract bugs. The best part is LEDs do not flicker like FL bulbs do, so sensitive eyes will love them. In this economy, times are tough for a lot of people, and now more than ever it’s harder and harder to do something so easy that can lower the overhead costs of running a business. LED lighting does just that. If you have those small MR16 bulbs for track lighting or displays, your savings are even larger. Common as little mini track lights, the halogen bulbs are usually 50 watts each and only last around 3 months. LED MR16 are only 5 watts and last for up to 10 years. They are dimmable now 30 to 70 percent so when you start adding up how much of your profits your burning up with CFL bulbs or halogen, it’s insane not to take a good look at lowering your overhead. The electrical savings alone can be hundreds or thousands of dollars wasted a month and at the same time you are helping keep the earth free of mercury. LED lights come in every size and
O utstanding nal Educati prOgram a w a r d s
THE ARTS • Carlsbad High — Orchestra Program Lead teacher: Marina Hall • Hope Elementary — Coloring Community Connections Lead teacher: Ann Lovick ENTREPRENEURIAL PROGRAM • Jefferson Elementary — JR Business Expo Lead teachers: Rae Merritt, Robin Knox, Eileen Peer, Michele Ward and Norma Rathgaber
replacement shape and Kelvin you could ever want. Find an LED company that can easily show you how to swap your lighting and massively drop the overhead expenses all at the same time. It’s extremely easy
d i n n e r
• La Costa Heights Elementary — Leadership & Company Lead teacher: Wendy Bram and Susie Pastor • Mission Estancia Elementary — Super Tutor Lead Teacher: Nancy Jones and Debbie Sauer INNOVATIVE PROGRAM • Aviara Oaks Elementary & Aviara Oaks Middle School — Thursday with Fernando Lead teacher: Angelika Arganda
and it makes great financial sense saving maintenance costs, saving electrical costs. Did the LED light bulb just go off in your head yet? Herdrich can be reached at craig@dyocore.com
• Buena Vista Elementary — Living Library Lead teacher: Syndi Lyon • Jefferson Elementary — Lifelong Leaders Lead teachers: Estella Doncouse and Jill McManigal SCIENCE PROGRAM • El Camino Creek Elementary — Eco-Lution Lead teacher: Jodi Greenberger • Kelly Elementary — Like a Bridge over Rippling Waters Lead Teacher: Elizabeth Taylor, Joan Bray, Lorelei Kelleher, Tracy Marks, Cindy Nichols, Jana Scott and Debby Stone • La Costa Heights Elementary — What a Waste Lead teachers: Sue Andrew, Ann Swan and Lucretia Woolf Sponsorship opportunities are stil available. For more information, turn to page 15.
OUR PHYSICIANS VALUE THE PRECISION OF ROBOTIC SURGERY. OUR PATIENTS LOVE THE SHORTER RECOVERY TIME. DR. PAUL MAZUR
Co-Medical Director of Cardiothoracic Surgery Tri-City Medical Center
Recovering from traditional heart bypass surgery can mean several months away from daily life. Now, surgeons at Tri-City can use the da Vinci robot to perform the procedure. It may be possible for the surgery to be completed through incisions about the size of a dime, meaning recovery may take just a few weeks. Getting patients back to their lives sooner—that’s the Caring Hands difference. Tri-City is the only hospital in North County that offers robotic heart surgery. To learn if this procedure is right for you, call the Tri-City Health Link any time of day or night, toll-free, at 855.222.TCMC. © 2012 Tri-City Medical Center. All rights reserved. As with any surgery, individual results may vary. Clinical evidence to support effectiveness and outcomes of da Vinci surgery can be found at http://www.davincisurgery.com/clinical-evidence/
Caring Hands. Our Symbol and Our Promise.
APRIL 2012
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BUSINESS BUZZ NVA announces its 12th season
Vista Community Clinic celebrates 40 years The Vista Community Clinic — which has served as a safety net for uninsured people who seek medical care due to economic, social or cultural barriers in North County — held a 40th Anniversary gala of on March 24 and celebrated the opening of a 31,000-square-foot women’s center. The new facility, christened the Joan and Ron Moss Women’s Center, doubles the size of the Vale Terrace branch and boosts capacity for patient visits to 282,000 a year in the network of five clinic locations throughout Vista and Oceanside. One in four Vista residents and one in eight Oceanside residents receive care at Vista Community Clinic. In 2011, more than 57,000 people were served by Vista Community Clinic. “We are proud of the highquality, cost-effective medical care we have been able to provide to so many people who would otherwise not have a medical home where they can access basic prevention screenings and acute
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medical care when they need it,” said CEO Barbara Mannino, who has directed the private, non-profit Vista Community Clinic since 1983. “It also gives me great pleasure to recognize people like the Moss’s who have supported us and remained loyal to our mission for more than two decades.” The new Women’s Center, named for North County donors Joan and Ron Moss, culminates a $21 million expansion project that was two years in the making and partially funded by an $11.4 million federal grant awarded by the U.S. Department of Health & Human Services through a competitive review process made possible by the American Recovery and Reinvestment Act. The new facility adds 24 exam rooms and will support medical care and educational outreach programs for up to 70,000 patients who use the Clinic’s services. For more information, call (760) 631-5000 ext. 1418 or visit www. vistacommunityclinic.org.
Executive Artistic Director Kristianne Kurner and New Village Arts Theatre have announced their 12th season of award-winning, professional theatre in the Village of Carlsbad. The Twelfth Season focuses on some of the best American plays with San Diego’s finest actors and singers and includes a return to the very popular Shakespeare in the Park. The season includes two musicals, two Pulitzer Prize winners and three classic American plays. NVA will also continue and grow its partnership with Playwrights Project, with two New Play Festivals featuring workshop productions of new work by San Diego playwrights and the return of Shakespeare in the Park. The season will include: New Play Festival (July 20-22 & 27-29), “Much Ado About Nothing” (Aug. 2-5 & 9-12), “Next To Normal” (Sept. 8 – 30), “Wait Until Dark” (Nov. 3 –25); “Forever Plaid: Plaid Tidings” (Dec. 8 - 24), New Play Festival (Jan. 11-13, 2013); “The Trip to Bountiful” (Feb. 9 – March 3, 2013), “One Flew Over the Cuckoo’s Nest” (March 30 – April 21, 2013) and “Seascape” (May 18 – June 9, 2013). Season passes are now on sale and can be purchased by visiting www.NewVillageArts.org or by calling 760-433-3245.
McKenna Long & Aldridge combines with Luce Forward The law firms of McKenna Long & Aldridge LLP (MLA) and Luce, Forward, Hamilton & Scripps LLP (Luce Forward) merged last month. The companies said the combination would enhance the legal services provided to clients in litigation, real estate, insurance, government contracts, government affairs and corporate law, strengthening MLA’s California foothold and increasing Luce Forward’s national and international presence. The combined firm has continued as McKenna Long & Aldridge LLP, and will be operating with more than 575 attorneys and public policy advisors in 13 offices in the United States and internationally. . Through the merger, MLA attorneys and clients gained access to Luce Forward’s significant litigation, real estate, insurance and corporate capabilities throughout California. The merger provides Luce Forward attorneys and clients access to the nation’s largest and oldest government contracts practice and a nationally-recognized government affairs practice based in Washington, DC.
Kia Motors America and LPGA Star Michelle Wie Donate $50,000 to Camp Pendleton’s Armed Services YMCA Operation Hero Program. (PRNewsFoto/Kia Motors America)
LPGA tourney gives back to local YMCA While the economic impact that the Kia Classic Ladies Professional Golf Association (LPGA) golf tournament, which took place last month at the La Costa Resort and Spa had on the local economy is still unknown, one organization already knows how much it benefited from the return of professional women’s golf to La Costa. On the eve of the event, which saw Yani Tseng win after shooting a 14-under 274 on La Costa’s Legends Course, the LPGA, along with Kia Mortors America and Michelle Wie donated $50,000 to Operation Hero, one of the keystone programs of the Camp Pendleton Armed Services YMCA. The money is intended to help Operation Hero maintain staff and provide equipment and supplies to more than 375 kindergarten and elementary students at Camp Pendleton. Operation Hero provides free mentoring and tutoring to at-risk elementary-aged children of military families living at Camp Pendleton, which is home to more than 100,000 men and women of the armed forces and their families. “Our after school program, Operation Hero, is our most critical program for the young military children attending the five elementary schools on Camp Pendleton,” said George Brown, Executive Director, Camp Pendleton Armed Services YMCA. “While reducing their stress levels, the program provides the children skills to be successful socially and academically at both home and school.”
Get a 0% introductory rate when you open a new Business Platinum Credit Card An essential tool for small businesses to help manage everyday expenses, the Wells Fargo Business Platinum Credit Card also offers: • Best-in-class rewards • No annual card fee • Credit lines up to $50,000 Ask us about this and our other Appreciation Offers by calling 1-877-436-4170, or contact your local banker today.
wellsfargo.com/appreciation Credit decisions are subject to credit qualification. Offer valid from January 1, 2012 to June 30, 2012. New Business Platinum Credit Card accounts submitted and approved during the promotional period will receive the introductory rate of 0% for the first nine billing cycles. The 0% introductory rate applies to purchases and balance transfers for the first nine cycles as long as the customer does not default under the Customer Agreement. Each Balance Transfer transaction will be assessed a 3% fee ($10 minimum and $75 maximum). © 2012 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. (710246_04435) 710246_04435 10x7.37 4c.indd 1
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carlsbad business journal
www.carlsbad.org
EXPAND YOUR KNOWLEDGE
Are you familiar with the ‘New Facebook’?
The timeline layout features a prominent cover image, more visibility to custom tabs/ apps and greater exposure to present and past posts. A new content strategy that focuses on branding your page is a good place to start.
2. Custom Tabs/Apps are Important
With key real estate under your cover image, cutom tabs and applications are no longer an afterthought. They can add, or take-away, from the user-experience. Be sure to highlight your products or services in a creative and user-friendly way.
3. Content is King
The custom tabs/apps can no longer be your default landing page, so your timeline content will become the focus of every new organic visitor. However, you can “pin” special content to the top of your timeline for one week. Make it count. Pin popular posts, offers or any contests you might be running.
4. Extension to Content is King: Advertising One of the biggest changes is that Facebook ad copy can be created directly from posts. This makes it important to post content
Online Marketing Manager MODERN POSTCARD
that is relative to your page and fans. Facebook ads will also be displayed more often to fans and show users if any of their Facebook friends have liked or commented on a particular brand. This makes testing ads a necessity (if your product or service is suitable for Facebook).
5. Offers Will Spread
Facebook will be launching Facebook Offers to compete with Groupon, Google Offers and other “deal” programs. You can bet that these posts will be easily shareable across the network, and due to the vastness of Facebook, will become an integral part of lead generation for businesses worldwide.
6. Customer Service Lives!
With the addition of being able to private message you page fans, issues or conversations do not need to play out on your timeline or take up valuable real estate. This is a great opportunity to bring customer service to the forefront of social media management. To wrap up, I’m a believer that Facebook is not for everyone, even though it seems to be the cat’s meow these days. The rules of strategizing, implementing on a small scale, testing and analyzing still apply, but these changes could pique your interest again. Facebook definitely had businesses in mind when these moves were made, so you might as well check it out. Good luck! Gates can be reached at derekg@modernpostcard.com
Does bleach really kill mold? The unthinkable has happened. You’ve got mold. It’s bad, but all is not lost. You’ve got some bleach, which is sure to zap that mold out of your house and out of your life ... or is it? Bleach is commonly believed to be a mold gladiator, capable of easily and quickly dispatching all types of mold without breaking a sweat. Recent doubts have surfaced, however, and bleach’s mold-killing reputation has taken a beating of its own. Here is the truth. In the past, certain government agencies regularly suggested using chlorine-based bleach to kill mold. Recently, however, these same agencies have started pulling their endorsements of beach as the be-all-andend-all-of, well, ending mold. What are the bleach companies saying? They’re still standing behind bleach, but very carefully. Clorox, for instance, claims studies supported by independent laboratories have found that their bleach product was able to kill two specific kinds of mold on hard, nonporous surfaces. No mention was made of the additional kinds of molds and if bleach had any effect on them. What does nonporous surface mean? For one thing, that doesn’t cover wood, which is a porous material. Consumers might be surprised to learn that mold has roots (mycelia). On certain porous surfaces, such as wood, these roots dig down where bleach cannot reach it. Bleach, therefore, might be useful in killing certain types of mold on kitchen and bathroom countertops, tubs, glass and other hard
JEFF MUDD
1. New Layout = New Strategy
social Media
DEREK GATES
Don’t you just hate it when you get a shiny new toy, like a computer, and the second you get it home, a newer technology is announced and suddenly you feel deflated? Well, I am sorry to remind you, but that feeling probably just happened to you again if you manage a Facebook page for your business. On March 30, Facebook forced all business pages to migrate to the new timeline layout. Since this is quite the change from the past, I put together a quick list of the most important changes to be aware of with the “New Facebook.”
Owner BEST-RATE REPAIR & construction
surfaces, but it won’t do anything for wood. If you find that any of your wooden structures have been infected with mold, it’s best to call a mold removal specialist or a wood repair company. An expert will be able to use special chemical products to kill and remove the mold and to prevent it from returning. There are also many mold and mildew products turning up on store shelves. Be very careful when purchasing these products. Many of them are diluted versions of regular laundry bleach. Read their labels carefully to see what they claim to do. Almost all of them will state that they can only be used on hard, non-porous surfaces. Some even only advertise themselves as mildew stain removers. Hopefully, this article post puts the myth of mold-killing bleach into perspective. While bleach can be an acceptable solution in some cases, if you’ve got mold in any wooden structures, it’s time to call in the experts. Mudd can be reached at jeff@best-repair.com
San Diego’s
New Gateway to the World Carlsbad to LAX 6 Times Daily with Convenient Worldwide Connections User fees vary, Customs Service Available 24 hours for International Flights Parking Fee $5 per day
McClellan-Palomar Airport
2192 Palomar Airport Road • Carlsbad, CA 92011 • (760) 431-4646 phone • (760) 931-5713 fax
Call (877) 848-7766 “The Landings” Restaurant ........................ (760) 929-0200 Hertz Rent-A-Car ........................................ (800) 654-3131 Avis Rent-A-Car .......................................... (760) 931-1393 Skywest (United Airlines Reservation)....... (800) 241-6522 www.sdcounty.ca.gov/dpw/airports/airskeds.html
HOUSEHOLD TIPS
RIBBON CUTTINGS
Meet some of the Chamber's newest members
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APRIL 2012
P PE SE ULL CIA CT -O L ION UT !
MEMBER
what's inside
› Sundowner › First Friday › On The Move
DIGEST
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› Renewals › Ribbon Cuttings › New Members
› And More...
Your guide to what's happening at the Carlsbad Chamber of Commerce
• First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value) • Second referral: Attend a First Friday Breakfast for free! RSVP Required. ($30 value) • Third referral: Receive a marketplace ad in the Carlsbad Business Journal (based upon availability). ($50 value) • Fourth referral: Receive one ticket to the State of the City Luncheon on August 24, 2012 or $50 credit towards any chamber workshop in 2012. ($50 value)
MEMBERSHIP COUNTS
Vice President, Corporate and Member Relations Carlsbad CHAMBER OF COMMERCE
• Fifth referral: We will deduct $150 from your 2013 membership renewal. And that’s not all. Each time you refer a new member to the Carlsbad Chamber, your name goes into a grand prize drawing that will be held Dec. 7 at the Annual Volunteer Recognition Awards Breakfast. One of the grand prizes will be a collection of golf equipment from TaylorMade Golf Co. We expect to add other grand prizes soon, check our website, www.carlsbad.org, for details. Refer five new members and you are basically receiving $350 in services and products, which doesn’t even include the grand prize! So, get busy and start earning! And remember, our members are all over San Diego County. In fact, 30 percent of our members are outside
of Carlsbad’s borders. You must be a member in good standing to participate in the program. To be clear, a referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber. The referral is not someone that is already attending a chamber function or someone you meet at a Carlsbad Chamber event. If they are there, that means they are already on our radar. Once a referral is a member you will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event (except when it comes to Sundowners). Congratulations to the following members for their referrals thus far: Tom Applegate, Kelly Bagla, Julieann Billings-Riordan, Rich Clark, Gaelan Gowdy-Chase, Matt Hall, Anne Howard, Carlton Lund, Christine Macone-Greene, Bill Maynard, Nancy McMonigal, Karla Patino, Carolyn Reinmiller, Michael Taff and Cameron Trickey. For more information about the program, call the Chamber at 760-931-8400 or email me at bjorgensen@carlsbad.org.
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The Carlsbad Chamber of CommerCe presenTs
Carlsbad Village
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The Carlsbad Chamber’s Sustainability Committee will feature a presentation about Property Assessed Clean Energy (PACE) a program used to finance efficiency and renewable energy projects at its meeting scheduled for Tuesday, April 10 at 7:15 a.m. The presenter will be Mike LeMire with the Ygrene Energy Fund, the company that is starting the Sacramento PACE program. PACE is a bipartisan local government initiative that allows property owners to finance energy efficiency and renewable energy projects for their homes and commercial buildings. Interested property owners option to receive financing for improvements that is repaid through an assessment on their property taxes for up to 20 years. PACE financing spreads the cost of energy improvements such as weather sealing, insulation, energy efficient boilers and cooling systems, new windows, and solar installations over the expected life of the measures and allows for the repayment obligation to transfer automatically to the next property owner if the property is sold.
I’m excited to announce that the Carlsbad Chamber of Commerce has launched a new referral program for 2012, one that allows existing members of the Chamber to earn goodies and other prizes. Here’s the way it works: Let’s say you know of a business or organization that would benefit from being a member of the Chamber. Tell them about us, about what we do and about or programs. Share this copy of the Carlsbad Business Journal with them and, more importantly, tell them what your membership has done for you. If that referral becomes a member, you’ll receive a coupon good for the following rewards:
BEV JORGENSEN
Learn about the PACE Program April 10
New Chamber program: Refer and earn!
SUNDAY 8 A.m. to 5 p.m.
mAY 6, 2012
Street Faire The naTIon’s largesT geT There by coasTer
one-day sTreeT faIr
over 900 exhIbITors Arts & CrAfts • Children’s gAmes & rides
avoid traffic and forget about looking for parking, plus get dropped off right at the heart of the Carlsbad Village street faire. The north County Transit district will add three more round-trip routes to their sunday CoasTer service and have a two-forone fare deal specifically for the event.
Info: (760) 931-8400 or www.carlsbad.org
InTernaTIonal food cenTer Beer gArden• PA n C A k e B r e A k fA s t
shUTTle sToPs from wesTfIeld Plaza camIno real West of sears. off highway 78, just east I-5; exit Jefferson and go south.
from PoInseTTIa TraIn sTaTIon parking lot of Coaster station, 6511 avenida encinas, just off the I-5; exit poinsettia, go west.
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www.carlsbad.org
THE CHAMBER SALUTES ITS FEBRUARY 2012 RENEWALS A Lifetime of Recipes Advanced Greywater Recycling Systems LLC AlphaGraphics Batiquitos Lagoon Foundation Believe in Signs Buca di Beppo CMG Creative California Veterinary Specialists Carlsbad Self Storage Century 21 Award Christiansen Consulting Comfort Inn Carlsbad Cornerstone Remodeling D.R. Horton Dexter Wilson Engineering, Inc. Dream Pools & Spas of San Diego, Inc. Edward Jones Investments
Go Green Purity IBO Vollara Golf Academy of America, San Diego Campus Gregorio’s Restaurant Homelife Village Realtors/Dawn & Jeff Van Siclen Howes, Weiler and Associates Hudson Printing In Motion, Inc. (Carlsbad Marathon) Instrumart Integrity Applications Incorporated Katz & Associates Kinane Events King’s Fish House L+L Printers LEGOLAND California La Costa Canyon High School Foundation
La Costa Chiropractic & Wellness Center La Costa Urgent Care Lanikai Lane Homeowners Association Las Flores Church of the Nazarene Mary Kay Cosmetics (Carol Fehr) Mass Mutual Financial Group (Quynh Dao) Montecatini Motel 6 Carlsbad New Life Chiropractic North County Hyundai Ocean House Ocean Pearl Spa Douglas M. Osborne, O.D., F.A.A.O. Pollos Maria Procopio, Cory, Hargreaves & Savitch, LLP PureFitness
QLN Conference Center (Quantum Learning Network) Real Property Management (RPM) Roosevelt Center, Inc. Ruby’s Diner-Carlsbad Sage Payment Solutions Scentsy Flameless Candles Seagate Condominium Sullivan Solar Power Tinleaf Fresh Kitchen TownePlace Suites by Marriott Twenty 20 Grill & Wine Bar Utopia Worldwide Visit Carlsbad Z-Ultimate Self Defense Studios
on the move The Callaway Golf Company has appointed Chip Brewer as its new president and CEO. Brewer’s appointment became effective last BREWER month. Tony T h o r n l e y, who served as interim president and CEP, stepped down from the post, but remains on the Board of Directors. Brewer has been with Adams Golf since 1998 and has served as its President and Chief Executive Officer since 2002. Brewer has an undergraduate degree in economics from the College of William and Mary and has an MBA degree from Harvard University. Mr. Brewer has a low single digit handicap and is a member of the Pine Valley Golf Club. Mr. Brewer and his family will be relocating to the San Diego area.
Jennifer Balch has been appointed national sales manager of La Costa Resort and Spa. With more than 10 years of hospitality and sales experience, Balch’s expertise is firmly rooted in Southern California. Most recently, Balch was a national sales manager of Hilton San Diego Resort & Spa, where she booked more than 900 room nights within her first 75 days in the position. Prior to Hilton San Diego Resort & Spa, Balch was a sales manager for Laguna Cliffs Marriott Resort & Spa
California Pacific Airlines made three additions to its corporate board of directors. The three new directors, elected from a field of nine nomimations, were: • Randy Brinkley, whose vast experience in the aerospace industry includes a number of different management and executive positions with NASA, including being project manager of the International Space Station.
• Robert A. Nisi of Palo Alto, who at one time was senior attorney for the U.S. Securities & Exchange Commission and was a founding director for Virgin America Airlines. • Ted Owen, president and CEO of the Carlsbad Chamber of Commerce
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table for eight
A Table For Eight provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates the Table For Eight at a local chamber member restaurant. This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.
in Dana Point, Calif. and the Wyndham Hotel in Palm Springs, Calif., where she was awarded Manager of the Quarter in 2008. Balch began her hospitality career in Houston as a sales and reservations coordinator for The Sam Houston Hotel. Balch received a Bachelor of Sciences Degree in Hotel and Restaurant Management from the University of Houston and graduated cum laude.
Monday, April 2 Call Gary Whittlesey (760) 670.8880 Tuesday, April 17 Call Serena Lissy (760) 597.9677 Tuesday, April 24 Call Carolyn B. Reinmiller (760) 431.9565 Thursday, April 26 Call Paula Anderson (760) 696.9731 Tuesday, May 1 Call Deb Beddoe (760) 603.1800
For more info call: (760) 931-8400 or visit www.carlsbad.org
BALCH
Sterling Global Strategies has appointed Edward A. Bondy as vice president and director of institutional sales. In this newly developed role, Bondy will be responsible for expanding sales BONDY in the RIA, broker dealer and variable insurance trust markets. Bondy has more than 30 years of experience in the financial services industry.
Hospice of the North Coast has appointed Stacy Maxa, a certified public accountant, as its director of finance and administration. She is responsible for the o v e rsight of financial and admin- MAxA istrative systems, including financial reporting, accounting, human resources and information technology. Maxa, who has garnered a broad array of professional finance and management experience during her 16-year career, has devoted 10 years to the nonprofit medical field.
0 1 t e N r Chambe ncheon
Brown Bag Lu
usinesses B y h W s n o s A Re ”10 DeADliest Me theM” o c R e v o o t W o FAil AnD h erful During this pow arn: u will le presentation, yoost businesses from
m . • What prevents lly in a recession growing, especia self and your ur yo • How to position e and only solution. on business as the s to nt areas to focu rta po im t os m • The in s es sin your bu grow and sustain y. om on ec any that will key ingredients • The essential s. es cc set you up for su
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WEDNESDAY12 • 11:30 a.m. - 1 p.m. APRIL 25, 20d networking and 10 Tips ) Table Facilitatecards! • Bring your own lunch. (drinks will be provided business • Bring plenty of ation For More Inform
ce ber of Commer Carlsbad Cham 92008 Ca d, ., Carlsba 5934 priestly Dr 931-8400 Phone: (760) 9153 1Fax: (760) 93 g or d. www.carlsba
ED SPACE IS LIMIT
$10 Admission
- Members
per $10 at the door The workshop is ts will an cip rti r, and pa Chamber Membe -served a first-come, first be welcomed on . se ent only plea basis. Cash paym
! REGISTER TODAY
APRIL 2012
Stop networking and start “NetShifting” Tired of networking that doesn’t get results? Then you might be interested in the Carlsbad Chamber of Commerce’s next First Friday Breakfast, which features Michelle Bergquist which will be talking about NetShifting (TM), a new way to network that allows you to connect, attract and develop business opportunities not business cards. BERGQUIST MAY 4 Attend the May First Friday Breakfast, from 7-9 a.m. on May 4 at the Hilton Garden Inn Carlsbad Beach, 6450 Carlsbad Blvd. and learn the latest, best-of-practice techniques to connect, network and develop solid leads, new business opportunities, strategic alliances and referral sources. Bergquist has more than 20 year experience in helping businesses obtain funding, increase sales and improve business performance and success. Since 1991, Michelle has worked with hundreds of small to mid-sized companies across the nation providing consulting and training seminars on marketing, sales, communication, entrepreneurship, business planning and growth. Her philosophy is simple: it’s all about relationships. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The cost is $30 for Chamber members who register before April 27. Afterward, the preregistration cost is $50. Admission is $55 at the door. Prospective members must contact Kristina McMahon at 760-931-8400. Tabletop exhibits or Soapbox presentations are available to promote your business for $70 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400.
AMBASSADOR OF THE MONTH Quynh Dao | Mass Mutual Financial Group
Q. What is the best way to get the most out of the Carlsbad Chamber of Commerce’s events? A. The Carlsbad Chamber of Commerce has many great events such as the Sundowner, Table for Eight, First Friday Breakfast, etc. What I like most about these events is that they provide many opportunities to meet great individuals and business members of the Chamber. These are not just opportunities for me to introduce myself and what I do, but also allows me to meet other professionals that I can use to refer them to my clients when they need one. This helps me better service my clients because I can become not only a trusted advisor but also a resourceful one. Dao can be reached at qdao@financialguide.com
daO
Tee up new business leads at The Crossings One-up your competitors by being a networking ace. Attend the Carlsbad Chamber’s Sundowner from 5 to 7 p.m. April 18 at The Crossings at Carlsbad, 5800 The Crossings Drive. APRIL 18 The Crossings is your one-stop shop for all your golf and corporate meeting needs. In addition to a fantastic fullservice golf event, The Crossings also offers complete meeting packages that include the room rental, wireless Internet access and audiovisual options, as well as food and beverage. The state-of-the-art, 18-hole championship municipal golf course and event facility offers visitors magnificent views of the Pacific Ocean and a relaxing natural environment. The course is nestled among more than 1,000 acres of coastal terrain and natural habitat that features wetlands, sage brush and other plant, animal and bird life. With the sparkling blue Pacific Ocean to the west and the Southern California Peninsular Mountain Ranges in the distance to the east, The Crossings at Carlsbad offers visitors magnificent views and a relaxing natural environment. Developed and owned by the City of Carlsbad, this public course is nestled among more than 1,000 acres of Carlsbad’s coastal terrain and natural habitat. The Crossings also offers a 28,000-square-foot clubhouse complete with a golf shop, banquet facilities, a spacious fireplace-lit dining room, fullservice kitchen and an outdoor deck with ocean views. The Canyons restaurant, located in the clubhouse, will serve breakfast and lunch daily. The Crossings was named one of the “Top 10 New Courses You Can Play” by GOLF Magazine and received Golf World’s 2010 Readers’ Choice Award as the No. 1 Public Food & Dining Facility. For more information about The Crossings, call (760) 444-1800, ext. 2. Join the chamber for this Sundowner, which will be sure to please with plenty of food, drinks, raffle prizes and lots of networking! This event is open to chamber members for $5 each, cash only please. Attend the Sundowner and get free admission to the Oceanside Chamber's Expo on the next day. For more information or to donate a raffle prize, contact Kathy Steffen, at 760-931-8400 or ksteffen@carlsbad.org. If you are a prospective member and would like to attend, you must RSVP with Kristina McMahon at the Chamber. She can be reached at 760-931-8400 or kmcmahon@carlsbad.org.
EVENT CALENDAR
Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays
For times and more information, visit www.carlsbad.org or call 760-931-8400
• April 2 Table for Eight • April 3 Business Resource Committee • April 4 Government Affairs Committee • April 6 First Friday Breakfast • April 10 Sustainability Committee • April 11 Ambassador Committee • April 13 Coffee Connection • April 17 Table for Eight Technology Advisory Committee • April 18 Sundowner • April 20 Lunch Bytes: Microsoft Excel 2010 • April 24 ABC of Government Contracting Workshop Table For Eight Armed Services Committee North County Young Professionals Blender • April 25 ChamberNet10 Education Committee • April 26 Table for Eight
ABC
s
of
Government ContraCtinG workshop
Chamber Members Only• RSVP is required • Space is limited
Tuesday, April 24, 2012 • 8 - 10 a.m. Tuesday, April 24, 2012 | 5 - 7 p.m. 660 Carlsbad Village Drive, Carlsbad, CA 92008 PRESENTED BY
Over 21 event *$10 cash for members *$25 cash for prospective members
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Carlsbad Chamber of Commerce, 5934 Priestly Dr., Carlsbad CA 92008. Learn how to get your business listed on the diversity suppliers list for Caltrans, Life Technologies and SDG&E at this workshop. In partnership with
* Portion of the proceeds will benefit Project Walk® Spinal Cord Injury Recovery Center
For more information call 760.931.8400 or visit www.carlsbad.org
For more information or to RSVP call (760) 931-8400 or visit www.carlsbad.org
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carlsbad business journal
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RIBBON CUTTINGS
WELCOME NEW MEMBERS Accountants/CPA’s
William Super CPAs & Consultants William Super | 858-531-7232 Caroline F. Dooley, Architect Caroline F. Dooley | 760-815-8748 www.carolinedooley.com Award-winning architect Caroline Dooley specializes in modern home design and remodeling. ‘A light-filled, indoor/outdoor home is a joyful experience!’
Take Shape for Life (Anthony Aragon) (909)641-3127 www.aragon.tsfl.com A certified health coach with Take Shape for Life. I provide people with the opportunity to create health and coach them through the abits of Health System to maintain their health and reach optimal health.
Attorneys
Interior Design & Decor
Architects
Sage Payment Solutions 619-446-7494 www.sagepayments.com
W
hether you own a small business or run a large corporation, it’s important to have a trusted and reliable payment provider processing your credit card, check and Automated Clearing House (ACH) receivables. Inevitably, when the topic of merchant services comes up, there will be grumbles and moans around the room about hassles, headaches, high rates and fees, and a general dissatisfaction. Sage is here to change that. As a direct payment processor, we
eliminate the middle man to reduce cost and we don’t have any hidden fees or charges. There is no need to change banks or bank account information and we often provide a savings of 25 percent or more to the merchant. This savings can turn a cost into profit literally overnight. Established businesses should be analyzing their current credit card processor twice a year if not more. If you haven’t done it recently, I encourage you to do so now. It is highly probable that there is a quick way for you to improve your bottom line with zero cost associated, and it’s right under your nose.
Sage Payment Solutions is your trusted leader in the payments industry. We specialize in streamlining and integrating your payment processing directly with your accounting systems. Our suite of products and services ranges from basic brick and mortar to extremely complicated manufacturing and medical applications. So whether you’re looking to accept credit cards for your e-commerce site, set up automatic recurring billing, take payment on your smart phone, or simply get a new terminal for your retail location, Sage Payments can help.
Gordon & Rees, LLP Laurie A. Axford | 760-476-1990 www.gordonrees.com The lawyers in Gordon & Rees’ Carlsbad office provide all aspects of business related client services, with a particular emphasis on intellectual property services. Law Office of Irina N. Goldberg Irina N. Goldberg | 760-815-6220 www.goldbergtaxlaw.com Tax controversy law firm providing taxpayers with affordable and personalized legal assistance in dealing with aggressive federal and state taxing agencies. Law Office of Michael J. Cody Michael J. Cody | 619-615-4203 www.cody-law.com Michael Cody’s practice focuses on business, real estate and employment litigation; business and real estate transactions; employment consulting and transactions; and commercial and residential landlord-tenant law.
Create Hope First 5850 El Camino Real, Carlsbad (760)-473-5114 www.CreateHopeFirst.com
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motions are natural. A human trait we all share. The way we cope our emotions however, is up to us. When dealing with life challenges, an injury, parenting, conflict, or any life changes, emotions can get the best of us and keep us stagnant. HOPE is a process that allows you to explore your natural emotions in a safe place with someone who will
guide you through them. Together, we will explore HOPE and you will find that those negative emotions naturally are replaced with positives. Healing is a journey for all, physically, emotionally, and spiritually. The services Create Hope First provides are unique to the situation, and offer support in the areas of: • Emotional support for individuals, couples and families. • Parenting support
• Conflict coaching Through life’s changes, no matter if the changes are subtle or dramatic, our coping skills are tested. Working with a “third party” allows your life to be seen through unbiased lens. With a different perspective, your unique situation can be viewed in a new way allowing you to start to view your emotions in a new and different way. This is the start of HOPE!
OYC Americas
2780 La Mirada Drive. Vista 760-659-5943 www.oycus.com
I
n a move that brings a vital resource closer to the San Diego biotechnology community, OYC Americas has expanded from their east coast office into a new customer operations center in Vista. A wholly-owned subsidiary of Oriental Yeast Company headquartered in Japan, OYC Americas provides raw materials derived from yeast fermentation technology for clinical diagnostics, pharmaceutical, nutraceutical, and the food and functional food industries. Used in products ranging from diagnostics and gene research to biofuels research and manufacturing, yeast technology plays an essential role in today’s
medical and biotech fields – a role that’s growing as the demand for fermentation increases. Ted Kottcamp, President of OYC Americas, says this new Customer Operations Center is an important advance in their ability to deliver Japanese quality with American responsiveness and flexible customer service. “Our customers will certainly notice how this expansion improves our ability to serve them,” said Kottcamp. “Having our operations center here in Vista allows us to streamline supply-chain logistics with our parent company in Japan. And that means we anticipate real improvements to our already high
standards of customer service.” “On top of that,” Kottcamp added, “we have enhanced warehousing facilities here, with both room temperature and refrigerated storage, so we can be even more responsive to our customers’ needs since we have the local warehousing capacity to meet anticipated demand.” This expansion aligns OYC Americas with global expansion plans announced on New Year’s Day by their Japanese parent. And it brings a rich source of biotechnology materials – or more specifically, yeast technology materials – to Southern California.
less Beauty Solutions, Concentrated Household Cleaners and Hi-Tech Car Care Formulas.
Beauty & Hair Salons
Chizel Hair Design Tina Blankenship | 760-729-4277 Chizel Hair Design is located in the heart of the Carlsbad Village. An upscale salon featuring seven talented hair designers along with an expert nail designer.
Cellular/Wireless Equipment & Supplies
All Road Communications Tina Blanco | 619-600-1111 www.allroadsat.com Rentals and sales of satellite phones and satellite Internet.
Electronics Recycling & Destruction
Green Stream E-Cycling, Inc. Courtney Berlin | 760-935-5111 www.gsecycling.com A registered electronics recycling corporation focused on helping businesses find solutions to their electronic waste streams. GSE’s primary focus is reintegrating discarded electronics into the global manufacturing market or donating them to local non-profits.
TWF Designs Tom Foster | 858-756-3325 www. twfdesigns.com Interior designer with 20-plus years of experience, completing custom living space, dining room, kitchen, bedroom and bath projects, as well as redesign, staging and commercial design for major celebrities and clients on both coasts.
Hotels & Motels
Hyatt Place Vista Wes Lavender | 858-342-9290 www.place.hyatt.com The Hyatt Place is centrally located in south Vista and convenient to businesses in and around Carlsbad as well as leisure activities like beaches and LEGOLAND California.
Jewelry
Lantosh Jewels Toshi Tyler | 818-205-9832 www lantosh.com For more than 5 years, Lantosh has been the unique source for fine European- vintage inspired jewelry, custom jewelry and home accessories all with a fresh, modern perspective.
Non-Profit Organizations
Armed Services YMCA George B. Brown III | 760-385-4921 www.camppendletonasymca.org Enhance lives of active duty military focusing toward junior enlisted to reduce stress, improve quality of life and strengthening families. Carlsbad Community Gardens Collaborative Gretchen M. Ashton | 760-271-6069 www.carlsbadcommunitygardens.org Inspire and educate the Carlsbad community in environmental sustainability practices, protection of native habitats, and personal wellness, by engaging diverse groups in community gardening.
Plant Service & Interior
Gifts & Collectibles
Fun Stuff Too Connie Clem | 240-626-6291 Fantastic selection of affordable toys in the $1-5 price range. Fresh cotton candy on a cone - 4 feet tall!
Plantopia, Inc. Sheri Bate | 858-229-5858 www myplantopia.com A professional indoor plant service provider operating primarily in San Diego County extending to other Southern California areas. Plantopia experts specialize in indoor and outdoor plant care for commercial and residential needs.
Health & Fitness
Publishers
The Stick Division of RPI of Atlanta Patrick Materna (360)833-0774 www.thestick.com The Stick - a self-massage tool, making muscles feel better in 30 seconds. Used at all Olympic training centers and prescribed to patients at the Mayo Clinic for muscle hygiene.
Health & Wellness
eCosway Mark Havel | 760-720-2031 eCosway features high-quality popular products from leading manufacturers including: Country Farm Organics, Natural Vitamins and Minerals, Wholefood Nutrition, Age-
Harris Film Music Foster B. Harris II | 760-637-9471 www.celebrityaccess.com Independent promoter of major entertainment and sports in southern California plus Las Vegas casinos. Sends music for TV and movies. Produces movies with major distribution.
Real Estate - Commercial
Lockwood Commercial Realty, Inc. Chuck Currey | 760-730-9100 www.lockwoodcommercial.com Lockwood Commercial is a real estate brand founded in North San Diego County. Lockwood combines sales, leasing, property management and more.
APRIL 2012
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RESTAURANT GUIDE N” “BIG JOFH ST BREAK A
, fried potatoes y style, home Three eggs an delicious n ow r ou of toast and *ALL sausage, con, pork link smokehouse ba m you can eat ha or rst age, bratwu or polish saus
only $7.98 t valid on TO GO
*Sorry ALL no
The Daily News Cafe, in Carlsbad California, has been catering the needs of businesses and private parties for more than twenty years. We can accommodate up to 80 people at the restaurant for after-hours events. We have provided hearty breakfasts, delicious lunches and gourmet dinners for business meetings, wedding parties and anniversaries.
ats)
orders (two me
We have served a hot breakfast for more than 700 people and wedding buffets for over 200 guests!
San Diego’s Great Source for Quality Steaks & Roasts
Open 7 days a week - 6 a.m. - 8 p.m. 6118 Paseo Del Norte Carlsbad, CA 92011 Ph: 760.438.2620 • Fax: 760.438.3184 tiptopmeatscarlsbad@gmail.com • www.tiptopmeats.com
2691 State Street, Carlsbad, CA 92008
Please contact Bob for our latest catering menu Open 7 days a week 6:30 a.m. to 4 p.m. 3001 Carlsbad Boulevard, Suite A Carlsbad, CA 92008 (corner of Village Dr. and Carlsbad Blvd.) 760.729.1023 • dailynewscafe.com
20% OFF food purchase with beverage purchase Expires: 4/30/12
...wine+dine ...meet+eat ...sip+savor
760.729.7097
at retail prices! *
{*take it to-go or dine-in for a $5 corkage fee
{
www.vintagebistrocarlsbad.com Vintage Bistro located in downtown Carlsbad village provides comfort food using fresh local ingredients. Join us for Happy Hour Tuesday thru Saturday 4 – 7 p.m. No corkage fee on bottles purchased at Carlsbad Chocolate Bar. Give us a try...
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Annoucing our new retail wine spot! Join the club for special offers, discounts & exclusive invitations to wine events!
happy hour mon-fri 3-6pm & thurs-sat 9pm-close
10% off dinner entrees.
WWW.IGNITECARLSBAD.COM | 6996 EL CAMINO REAL, CARLSBAD
760.438.7800
Join us for Happy Hour: Monday-Saturday from 4 p.m. to 7 p.m.
Check our website for specials and live entertainment. Breakfast served all day Sunday. Our restaurant is available for private parties.
NEW MENU ITEMS Ask server about our Daily Specials!
10 off any menu item %
Excludes alcohol and happy hour Expires 6/30/12
Phone: (760) 929-0200 Fax: (760) 929-0999 2198 Palomar Airport Road #100, Carlsbad, CA 92008 Open Monday through Saturday 8:30 a.m. to 9 p.m. and Sundays from 8:30 a.m. to 4 p.m.
WWW.CARLSBADLANDINGS.COM
*VALID ONLY AT: 7120 Avenida Encinas Carlsbad, CA 92009
20
$
OFF or $
Any Catering Order of $100 or More Valid on catering menu items only.
10
Hurry! Coupon expires April March30,31,2012 2012. Cannot be combined with any other coupon or promotion. Limit one discount per coupon, one coupon per customer, per visit. Coupon may not be reproduced, copied, purchased, traded or sold. Internet distribution or resale strictly prohibited. Tax extra. No Cash Value. Valid at participating restaurants only. ©2012 El Pollo Loco, Inc.
OFF
Any Catering Order of $50 or More
$20 OFF 2863
$10 OFF 2864
1-888-EPL-ToGo or 1-760-431-0770 elpolloloco.com
©2012 El Pollo Loco, Inc.
carlsbad chamber center non bleed trim: 3.25” x 4.9”
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carlsbad business journal
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OLUNTEERS › VContinued from Page 1
Tea and Glee at The Grand Del Mar Hotel On April 30, the Assistance League Rancho San Dieguito will hold its spring fundraiser, Tea and Glee. This promises to be a wonderful event at the beautiful Grand Del Mar, the only fivestar hotel in San Diego County. The famous afternoon tea will include assorted hot teas, a selection of finger sandwiches and tea pastries as well as scones. All will be accompanied by jams, lemon curd and Devonshire cream. The entertainment will be Sound Express, the award-winning show choir from Carlsbad High School, known for its high energy routines that combine music and dance. The chorus earned first place awards at the Burbank Blast Competition in February 2011 and also at the Hart Encore Competition in March 2011. The chorus, directed by Christy Owen, will perform “Atlantis,” its competition piece, as well as small group ensembles. For more information, visit www.alrsd.org.
• Assault Survivor Kits provide a change of clothes and toiletries for survivors of sexual assault. ALRSD also provides court kits with notepads and snacks for survivors when they testify in court. Since 1993 the chapter has distributed more than 4,200 kits locally. • PREP partners with St. Leo’s Head Start program to prepare preschoolers for kindergarten. Volunteers have tutored more than 600 young learners since 1998. Because ALRSD is an all-volunteer organization, they need to raise funds to support these beneficial programs. The spring fundraiser, Tea and Glee, is one of their main sources of income. The upcoming event will be held April 30 at the Grand Del Mar Hotel (see sidebar). ALRSD also applies for grants from local philanthropic groups and receives support from the City of Encinitas, City of Carlsbad, French-Masserini Trust, the County of San Diego through the Neighborhood Reinvestment Program, Prudential Realty Agents Foundation and for many years the McCormick Foundation through the North County Times. They also operate a thrift shop called Fabulous Finds at 1542 Encinitas Blvd. in Encinitas. The members run the shop and enjoy meeting their customers and helping them explore all the wonderful items to be found there. Visit the shop and see for yourself! For more information about the Assistance League Rancho San Diego, visit www.alrsd.org. The NonProfit Spotlight is a paid editorial feature. For information about getting your company in the spotlight call 760-931-8400.
O f f i c E c E LE b r AT i O N S b u cA- S T y LE
We’ll put you ON A PEDESTAL just like you deserve!
ROJECT WALK › PContinued from Page 1 stepson’s bicycle, he jumped on his motorcycle and went to get a burrito for lunch. A black Dodge Magnum slammed into him, sending him over the handlebars landing head-first into a concrete planter. The driver fled the scene and was later arrested. Massey suffered a spinal cord injury, and was forced to start life anew. “I didn’t black out,” Massey knew. “I knew immediately that I was paralyzed.” Doctors didn't tell him he would never be able to walk again, but they didn’t offer much hope that he would. The physical therapy he underwent afterward was designed to get Massey accustomed to living the rest of his life in a wheelchair. Amy Genelle, a friend of his fiancée and fellow Pop Warner Football coach, was familiar with Project Walk and suggested it to Massey. After looking into it, Massey said he knew he had to give it a try. A PIONEERING NONPROFIT Massey attends Project Walk once a week. Through their exercise regimen, he’s gotten stronger. He can stand up and now is able to move his arms, which shortly after his accident were pinned to his chest. Like most of the nonprofit’s clients, Massey’s road to recovery is slow and tough, the workouts grueling. At each session, a recovery specialist spends about an hour massaging and stretching him to get his body ready for the one-hour workout that follows. With the help of one or more trainers, he then goes through a series of exercises — all of them without his wheelchair — designed to help him increase function, bone density, muscle mass, sensation and circulation. Since it was founded by sports trainers Ted and Tammy Dardzinski and Eric Harness in 1999, Project Walk has helped thousands of people with spinal cord injuries improve their lives, in some cases allowing them to stand, walk and take steps through their exercisebased recovery method, named thet Dardzinski Method. The majority of Project Walk’s clients are able to improve their condition — or “improve their function below their injury level” — and live a better quality of life. “When we started back in 1999, all therapy for spinal cord injury was focused on compensation, and on teaching you how to live your life in a wheelchair,” said Harness, who is also Project Walk’s director of research and development. “There was no focus whatsoever on recovery below the level of injury, and that’s where our focus is.” In broad terms, the exercises clients perform at Project Walk allow their bodies to reorganize the nervous system around the injury site , and the undamaged portions take over the functions of the damaged portions, said Harness. The philosophy Project Walk started has spread, Harness said, noting that several hospitals have now launched similar programs aimed at helping people in wheelchairs regain some level of independence. Not all of its clients will walk, said Harness, and no promises are made except that the staff will work as hard as their clients to help them recover as much function as possible. “For me, if a client goes from using a power wheelchair to using a manual wheelchair, that’s a huge success,” Harness said. “If they
Project Walk, which was founded in 1999, has helped thousands of people with spinal cord injuries improve their conditions with a focus on strength-building exercises. go from a manual wheelchair to standing up, even if they can’t walk, it’s a huge change in their independence level.” Since it was founded, Project Walk has treated thousands of clients from 46 states, 20 countries and 6 continents. Each year, clients log about 26,000 hours at the nonprofit’s Spinal Cord Recovery Center, which last October was relocated to 5850 El Camino Real, a new headquarters that added 9,000 square feet of space. Project Walk is also looking to expand its operations throughout the world. It’s created a certification program that allows 12 licensed facilities throughout the United States and five countries offer the same type of services offered in Carlsbad. In addition, the center has a “train your trainer” program that allows clients to have their loved ones or caretakers learn the exercises, so that they can help them perform some of the exercises at home. INDIVIDUAL GAINS During a recent workout, Massey was hooked up to a body weight support system, a specially designed treadmill that features a crane-like arm that helps support his weight and stand up straight, while two trainers helped him move his feet. Then he moved on to a weight machine, where he worked on standing up and keeping his body straight. Massey said that while his ultimate goal is leaving his wheelchair, he knows he has to work hard at every visit and keep a positive attitude. However, the hope that he has now has only been increased with his work at the center. His friend, Genelle, said that along with Massey’s physical progress, there’s been an emotional one too. “He just appears to be so much happier now,” she said. Massey confirmed the observation. “This is the one thing that I look forward to every week,” he said.
WhEThEr yOu cELEbrATE
AT bucA Or AT ThE OfficE, WE’LL TAKE gOOD cArE Of yOu.
Special Banquet & Party Packages Available cALL yOur LOcAL SALES MANAgEr TO bOOK yOur OfficE cELEbrATiON TODAy.
cArLSbAD | 1921 Calle Barcelona • 760.479.2533 MirA MESA | 10749 Westview Parkway • 858.536.2822 SAN DiEgO | Gaslamp District • 705 6th Ave. • 619.233.7272
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USINESS › BContinued from Page 1 and invest in their business. “Despite what media, Wall Street or Capitol Hill says about the state of the economy, business owners are generally optimistic, which is significant since uncertainty can affect critical business decisions,” Harmerly said. However, the report also states that business growth could be hampered by external factors. The respondents cited governmental regulations and the availability of credit as the largest threats to the growth and properity of their companies. Robert Brown, professor of economics at Cal State San Marcos, said the report offers a “reliable gauge of business confidence and the general economic outlook in our region,” something he said was not previously available. “Local economic activity is a key component in planning for businesses, yet North San Diego County previously lacked a source for this information,” Brown said. “The report fills this important role,”
Organizers of the report say they will survey more than 1,000 businesses for the 2013 forecast report, which will be available late this year and published in 2013. Results for a similar report sponsored by the California Chamber of Commerce that surveyed 699 business executives reached similar conclusions, although that report also found that business owners are concerned that the state is “heading in the wrong track.” The results of the 2012 Business Climate Study state that for their own businesses, More than two-fifths of the respondent said their own business outlook will be getting better next year, and 45 percent said it will stay the same. Only 14 percent said it would get worse. In the state survey, released by the e California Foundation for Commerce and Education, 31 percent of businesses said they plan on adding employees next year, and improvement from 27 percent the previous year. In the statereport, business owners said it’s getting harder to do business in the state, with the top issues being “too much government regulation,” high state and local taxes and the state budget deficit.
APRIL 2012
15
Parents & Business Members we invite you
to
Toast A Teacher Celebrate excellence in education by honoring Carlsbad’s teachers.
Agenda
“a partnersHip edUCation &ticket BUsiness” Show your support forBetWeen Carlsbad Teachers by sponsoring their to the Outstanding Educational Program Awards Dinner. 100% of your pledge willMay go to help a teacherat attend one ceremony of the year thatspa recognizes Friday, 4, 2012 Lathe Costa resort and at 6 their dedication to teaching excellence. Make a difference TODAY by
p.M.
Toasting A Teacher!
O E P
Toast Teacher Sponsorship Form THEA ARTS
AWARD PRESENTED BY
UTSTANDING
DUCATI NA L
E
ROGRAM ach year, the business A W A R D S
D I N N E R
community comes together
to recognize the best and
brightest academic programs.
Toast a Teacher with the Carlsbad
Yes! I would love to Toast A Teacher by pledging $50.00 I’ll do what I can. I’d love to pledge $_________
Name: ENTREPRENEURIAL School: PROGRAM Home PRESENTED Address: AWARD BY Email: Phone: Total Enclosed $
Check Number:
INNOVATIVE Hurry! Deadline to Make a Difference is April 29, 2010 PROGRAM
make all checks AWARD Please PRESENTED BY payable to: Partners in Education
Please mail this form and your check to:
Carlsbad Chamber of Commerce Attn: Toni Padron 5934 Priestly Drive SCIENCE Carlsbad, CA 92008
PROGRAM
AWARD PRESENTED BY Life Technologies
Chamber of Commerce and its Partners in Education Foundation.
PARTNERS IN EDUCATION SPONSOR
To sponsor a school, purchase a corporate table or for more information, call (760) 931-8400 or visit www.carlsbad.org.
EVENT SPONSOR
CMYK: C100, M100, Y31, K22 Life Technologies Blue Pantone: 2766C C100, M100, Y31, K22 RGB: R40, G37, B96 Pantone: 2766C Life Technologies Gray CMYK: K77 77% Black Pantone: 425C RGB: R95, G96, B98
Life Te 3 Nov
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carlsbad business journal
www.carlsbad.org
EDUCATION NEWS
Dr. FRANCISCO RODRIGUEZ
MiraCosta plan seeks to fill need for skilled workers HIGHER LEARNING
President MIRACOSTA COLLEGE
The nation is in the midst of the most serious economic downturn since the 1930s, with California leading the way with the highest unemployment rates in the nation. Despite this, the coastal North San Diego County corridor offers hope for future job seekers; from Carmel Valley to Camp Pendleton, the cities within the MiraCosta College district continue to grow, and with that
MiraCosta College has added to its successful biotechnology program by becoming one of the first community colleges in the country to develop a comprehensive biofuels certificate program, focusing on algae-based biofuel production.
growth comes a defined need for skilled workers in the professional, scientific and technical areas. According to the California Department of Employment Development, an additional 12,740 jobs in the technical field will be added within the MiraCosta College district by 2020. These jobs are anticipated to be mostly higher wage positions with earnings of more than $53,000 a year. In response to this, MiraCosta College is poised to take a strong role in training our future local workforce, ensuring that not only will our students start great careers, but that they will be able to live, work and obtain a higher education in North San Diego County. MiraCosta College has just completed its 10-year education and facilities plan, the 2011 Comprehensive Master Plan, which calls for the expansion of its science, biotechnology, nursing and technical health-related careers and job training programs. The vision that fuels this plan is centered on the college’s commitment to provide exceptional educational opportunities, sound leadership and prudent fiscal stewardship to the North San Diego County communities we are proud to serve. You can view this Master Plan on our website at www.miracosta.edu/ masterplan. The 2011 Master Plan for MiraCosta College is more than just a planning document. It is centered on the needs of our students and community and provides a vision of what the college will look like in the next decade. It also gives the necessary guidance to get us there. This plan is the result of thoughtful collaboration among MiraCosta College faculty, staff, students, community members and the governing board. Much has changed since MiraCosta College served its first class of 130 students in 1934. What has remained consistent over the past 78
MiraCosta College nursing students achieved a 92 to 100 percent pass rate on the NCLEX exam for RN licensure and had an 85 to 95 percent employment rate in local hospitals and healthcare agencies. years is our strong commitment to student success, focus on academic excellence and innovation, and dedication to serve the local community. These are the hallmarks of MiraCosta College, and they remain at the forefront as we plan for the future. Today, the college educates more than 14,500 credit students and another 8,000 noncredit students each semester. As our numbers have grown, so has our focus on student success. This commitment ensures that our students transfer to both public and private universities, start successful careers upon college completion and achieve their personal and professional goals. As more students graduate from our programs, expect
N AT I O N A L
to see an increasing number of wellprepared alumni in our local hospitals, biotechnology facilities and pharmaceutical firms. They represent the future of our region, and your continued support of MiraCosta College ensures that the students of today will be able to capitalize on our local region’s growing job opportunities tomorrow. MiraCosta College has a long tradition of serving our communities and transforming lives through education. I want to extend a personal invitation to visit one of our three campuses in Oceanside or Cardiff or visit us online at www.miracosta. edu. And, as always, thank you for your investment in the futures of our students and our college.
U N I V E R S I T Y®
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APRIL 2012
17
EDUCATION NEWS
A Unified Approach
The proverbial “worst of times” has brought out the best in our district family. A few months ago, some proactive parents gathered in a park to brainstorm ways to help keep our educational excellence intact. The group formed the CUSD Parent and Community Budget Task Force (www.carlsbadunified.com). The growing number of members began formulating ways to garner financial support for our schools. First, they created a simple but powerful message: “ I [heart] Carlsbad Schools.” The slogan
CARLSBAD SCHOOL NEWS
Superintendent Carlsbad Unified School District
embellishes buttons, which the group uses to create awareness and raise funds. Next, they enlisted the support of local businesses and organizations. Last month, New Village Arts donated $10 of each “Comedy of Errors” ticket purchased whenever a theatergoer referenced “I [heart] Carlsbad Schools.” The Task Force has partnered with the Carlsbad Educational Foundation (CEF) as a fundraising conduit, enabling monies raised to stream via the CEF to our District. April 28-May 6, 2012 has been designated “I [heart] Carlsbad Schools” week. People are encouraged to shop, dine and have fun locally at establishments bearing the slogan as well as at events, with a portion of proceeds earmarked to support District schools. The first event is Celebrate Carlsbad Day at LEGOLAND California on April 28. The next is the Spring Fiesta, presented by the City’s Housing and Neighborhood Services Department, on May 5. It will be followed by the Carlsbad Chamber of Commerce’s Carlsbad Village Street Faire on May 6. Planning is under way for this trifecta of events, which will include activities and opportunities that
CUSD Parent and Community Task Force co-chairs Michelle Fourmont and Claudine Jones. Photo by Christina Macone-Greene, courtesy of Coast News.
“T
he Board is committed to securing the right brand of leadership, talent and experience
“
Charles Dickens’ immortal words, “It was the best of times, it was the worst of times,” ring true for Carlsbad Unified School District’s current situation. Let’s examine the worst first. Carlsbad Unified, like school districts throughout California, is experiencing (to quote another English author) the “slings and arrows” of a continuing state budget crisis. Our Board’s prudent fiscal policies provided a reserve that helped us keep draconian measures at bay for the past few years, although we have had to make many unpalatable but necessary cuts. Today, facing a 2012-13 budget deficit of $7.8 million and a projected 2013-14 deficit that could be even higher, we are forced to make deeper, more painful cuts. Many expenditure reductions have been approved; more are being considered and negotiated. Up-todate financial information can be found at http://carlsbadusdbusiness. blogspot.com.
Dr. JOHN ROACH
Community steps up to the plate in tough times
to meet our District’s needs and to ensure
continued progress and preparation of our students for success in the 21st century.
— Claudine Jones, co-chair of the Task Force
benefit our schools, says Claudine Jones, co-chair of the Task Force and parent of a Kelly first-grader and fourth-grader. “More ideas are being generated and additional efforts are on the horizon, as the group works toward expanding its membership and developing creative revenue sources that will benefit the entire District, especially during fluctuations in State funding,” Jones said. Jones is passionate about saving our schools. She adds, “The budget crisis can do permanent harm. I want
my kids to get into a good college. For that, they need the kind of great education Carlsbad children have long enjoyed. They want the high quality of schools and teachers that make families such as mine choose to live here. Continuing cuts put that education in peril for my kids and everyone else’s. That’s why we formed this group and that’s why we’re working so hard to get the support of local organizations, individuals and even the City. We hope that everyone steps up.” So do I!
Cusd Superintendent application packet now available online An online application packet for the position of Carlsbad Unified School District (CUSD) superintendent is now available at http://www.carlsbadusd.k12. ca.us/supt-search.html. The deadline for submission is 5 p.m. on April 16, 2012. Current Superintendent John A. Roach, who has served as district superintendent for 8 years, is retiring effective June 30. “The Board recognizes that our single most critical responsibility is to select a Superintendent,” said Kelli Moors, president of the CUSD Board of Trustees. “Working with the Superintendent, the Board sets forth a clear vision for our District’s services and programmatic offerings to ensure that we provide all students with an excellent education.” Moors says the selection process is statewide. “We are advertising the position in Association of California School Administrators (ACSA) print and online publications. In addition, the two retired superintendents on the superintendent search consultant team hired by the board to facilitate the selection process are using their vast resources to find and attract the best and brightest candidates.” She concludes, “The Board is committed to securing the right brand of leadership, talent and experience to meet our District’s needs and to ensure continued progress and preparation of our students for success in the 21st century.” For more information, visit www.carlsbadusd.k12.ca.us/ supt-search.html.
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18
carlsbad business journal
www.carlsbad.org
REAL ESTATE UPDATE
Buyers battle for fewer available homes Warren Buffett made headlines in the real estate world in an interview with CNBC’s “Squawk Box” in February by emphatically stating. “If I had a way of buying a couple hundred thousand single-family homes, and had a way of managing... I would load up on them.” In the interview, Buffett called today’s single-family homes,“a very attractive asset class”. It seems those in our local market agree with the “Oracle of Omaha.” Carlsbad’s single-family market saw buying activity rise more than 30 percent in March from February. Carlsbad’s real estate community has noted a sharp increase in property showings and homebuyer inquiries. The same homes that 90 days ago would receive two or three showings a week are seeing two to three showings a day. Multiple-offer-negotiations are back. Realtors in North County are sheepishly nodding with each other in recognition of the active real estate environment. And the main challenge of this
housing Trends
tyson lund
The demand for single-family homes heats up
$
Broker Associate the lund team
year’s real estate market is a dwindling supply of property. In North County San Diego, spring traditionally sees an increase in homebuying activity. A 30 percent increase during the first 4 months is not uncommon in Carlsbad. In the past, the increase in buying activity is met with an influx of new homes for-sale. This year, however, there many neighborhoods without new for-sale homes. The average time to sell a single-family home in Carlsbad has dropped from an average of 75 days to around 55 days. The average supply of homes has moved from around 5-6 months last year to its current levels of around 2.5 months; a notably low number. If the local real estate market does not see more single family homes come on the market and the
current buying activity persists, North County will see higher home prices. Rising prices occur when home buyers compete with each other for the fewer available homes. They will pay more than the most recent comparatives, because that is often what is required to secure a home. An extreme example played out during a 9-month period in the 2003-2004 Carlsbad real estate market, when record buyer demand was met with record low inventory. The price of the average Carlsbad home went up $100,000. The activity is not just your traditional home buyer. Investors are also competing for those fewer available homes. Local brokers are fielding calls from investment groups with funds in excess of $100 million with the purpose of buying rental property. A historical anomaly, private money has often avoided largeDRE# 01394870 scale investment in single family real estate. But with rising rents, low home prices and average investment returns of 6 percent to 8 percent and more, real estate has
become the more attractive investment vehicles. But the ‘little guy” still rules in North County. Investment funds are being reminded of the logistical challenges associated with buying $100 million in residential real estate. At an average price of $250,000, a $100 million fund would need 400 income-producing properties. It means 400 escrows, 800 brokers and more than 40 property managers/staff/contractors — a logistical and contractual nightmare. Our own firm, The Lund Team, Inc, helped facilitate the purchase of rental properties for several high-net worth clients divesting from single commercial properties. One client had the task of conforming to the time frames set by a 1031 exchange and finding 13 quality properties within 45 days that
also produced an acceptable return on investment. A challenging task given the restricted inventory in today’s marketplace and the reason Warren Buffett will continue to buy companies rather than thousands of singlefamily homes. One sub-market of the Carlsbad real estate market, the luxury home market, will benefit in the next 12 to 18 months should the current inventory restriction persist. Continued supply shortage of homes in the $500k-$900K will push those capable buyers to look at more expensive homes in order to increase their selection. The low inventory in the entry level and mid-range market will, effectively, create demand in the Carlsbad luxury market. Lund can be reached at Tyson@Lundteam.com
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