Carlsbad Business Journal - April 2013 by Carlsbad Chamber of Commerce

LEGOLAND HOTEL DEBUTS Opening brings new rooms, added jobs to Carlsbad.

PARK IN THE VILLAGE

BUSINESS

Think it's hard finding a parking spot downtown? Here's a guide of secret spots.

WWW.CARLSBAD.ORG

JOURNAL

Program tests ‘curb cafés’ in the Village

SEE GARCIAS Page 8

BUSINESSES OF THE DECADE

Small Business of the Decade went to Issac’s Catering.

AMBER OF CH

ERCE MM CO

Dining at some Carlsbad Village restaurants may soon be a whole new experience, thanks to the City Council’s adoption of a pilot program that will allow some businesses the opportunity to offer “curb cafés” in the Village, temporary decks that let restaurants extend their dining areas onto parking spaces in front of the restaurant. They’re meant to provide unique dining experiences that will attract more diners to restaurants in the Village. Belynn Gonzales, owner of Garcia’s Mexican Restaurant & Creative Catering, said she has been working on bringing a proposal to allow curb cafés to the City Council for about a year and a half, even going as far as having an architect come up with plans. She was pleased to find that Urban Place Consulting Group, hired by the city to head the village’s revitalization effort, was a proponent of the project. “It was so cool,” Gonzales said. “We already had the architectural plans.” The City is opening the pilot program to a maximum of 11 village restaurants, which can be located on all of the core village streets with the exception of Carlsbad Village Drive and Carlsbad Boulevard. Each café will be able to take up a maximum of two parking spaces. Four will be allowed per block with the exception of State Street between Carlsbad Village Drive and Grand,

APRIL 2013

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

CARLSBAD

VOL. 30, NO. 4

LEGOLAND California received the Large Business of the Decade award.

YEARS 192 3-2 0 1 3

The Museum of Making Music was one of two winners in the Medium Business of the Decade category.

Marrs Maddocks & Associates Insurance Services, Inc. was one of two winners in the Medium Business of the Decade category.

Awards honor top businesses

he Carlsbad Chamber of Commerce celebrated its 90th anniversary and presented business awards to some of its most successful members at the Annual Business Awards Dinner, held Saturday, March 23 at the La Costa Resort and Spa. Celebrating its tradition of excellence and leadership, the Carlsbad Chamber of Commerce, whose founding precedes the incorporation of the City of Carlsbad by more than 30 years, chose “Our Place in Time” as the theme of the evening. To mark the milestone anniversary, the pool of finalists for this year’s business awards was made up of past annual awards winners. The winners this year received special “of the decade” awards. In addition, the Chamber gave Longevity Awards to the following long-standing Chamber members: Ofie Escobedo and Connie Trejo

URING THE EVENT, THE CHAMBER PRESENTED AWARDS D IN THE FOLLOWING CATEGORIES: • Businessperson of the Decade – Greg Lucier, chairman and chief executive officer of Life Technologies Corp. • Entrepreneur of the Decade – Christine Davis, Coolest Shoes in California • Small Business of the Decade (1-15 employees) – Isaac’s Catering. • Medium Business of the Decade (16-99 employees) – Marrs Maddocks & Associates Insurance Services and the Museum of Making Music (tie) • Large Business of the Decade (100 or more employees) – LEGOLAND California.

(Lola’s 7-Up Mexican Market & Deli); Jim Smith (Jim Smith Realty); John Haedrich (TipTop Meats/European Deli); Ted Vallas (California Pacific Airlines). “This field of finalists was an all-star roster of the Chamber’s most celebrated and successful

businesses,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “Their contributions to Carlsbad are tremendous, and

SEE LEADERS Page 8

BUSINESS SPOTLIGHT

SanDiegoBizLaw shakes up the business

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

Consulting and legal services under one roof San Diego entrepreneurs can now enjoy what many wish they had: a single number to call for all their legal and business consulting needs. SanDiegoBizLaw is a unique firm that combines the talents of a business law firm and a business consulting firm under one roof. With 2,000 local contacts interviewed by SanDiegoBizLaw and the variety of services they offer, any executive, business person or entrepreneur has only one call to make in order to have a high-level

brainstorm on any issue that he or she is facing. “Accounting firms have generally run consulting firms, but there is a lot a spreadsheet doesn’t tell you,” states SanDiegoBizLaw CEO

5934 Priestly Drive Carlsbad, CA 92008

Stake your claim

Join our Wall of Visionaries and proudly display your support of the Carlsbad Chamber of Commerce.

o n ly 1 3 s pa c e s av a i l a b l e

ReseRve youR space today! Julie Miramontes | 760.931.8400 | julie@carlsbad.org

Steven Riznyk. “A lawyer knows more about their clients than event their priest is aware of.” He calls his firm one that deals with the consequences of when “the rubber meets the road.”

The goal of SanDiegoBizLaw is to take law firms to a new level. The days of a lawyer with blinders on, who does what the client simply asks for, are gone. More than ever, especially in this economy, clients need great guidance in a number of areas. The best way to do this, states Steven Riznyk, is to offer them a lot more than law. SanDiegoBizLaw brings customer service to a whole new level. CEOs who meet with him after hours can order their favorite drinks at the firm’s extensive bar ahead of their appointment, and have it waiting, chilled, when they arrive. If they are hungry, their favorite meal is waiting for them. They have Riznyk’s cell phone number, and can reach him seven days a week until 11 p.m.

SEE SANDIEGOBIZLAW Page 15

HONORING HEROES

PAGE TWO

E A T U R E

The American Spirit In what has become an annual tradition of the Annual Awards Dinner, the Carlsbad Chamber of Commerce saluted five Purple Heart recipients of the wars in Iraq and Afghanistan with The American Spirit Award. These remarkable U.S. Marines and their families were honored for their dedication to our country, and for, “demonstrating superior leadership under extremely arduous conditions while facing an enemy of our homeland.”

CORPORAL AMBER L. FIFER

SGT. ANTHONY ARRIAGA

SGT. TANNER LINDLEY

SGT. GARY DEAN BREWER, JR.

IN ACTION STAFF SGT. MARK ZAMBON

Home state: Colorado

Home state: Texas

Home state: Arizona

Home state: Michigan

In May 2012, Cpl. Fifer was combat injured in Helmand Province, Afghanistan. She was medically evacuated to Naval Medical Center San Diego, Wounded Warrior Battalion West. In August 2012 she was transferred to Alpha Company Wounded Warrior Battalion West. Since arriving at Wounded Warrior Battalion, Cpl. Fifer has shown that she is not only a recovering service member she can also be part of Wounded Warrior Battalion’s staff and is volunteering to become the bachelor enlisted quarters manager. She continues to motivate younger Marines by volunteering to speak with students at the school of infantry. Cpl. Fifer is known for her highly motivated attitude and her spirit in never giving up. She was the guest of honor at the 2012 Combat Logistics Battalion 7 Marine Corps Ball and gave the evening’s keynote address to more than 1,000 people. This was an almost unheard of achievement for a young corporal and is a testament to how highly regarded she is by her peers and superiors. Corporal Fifer’s personal decorations include: The Purple Heart, The Combat Action Ribbon, Certificate of Commendation, and Meritorious Mast.

Sgt. Arriaga was born in Pasadena, Texas. He joined the Marine Corps on Oct. 22, 2006. Serving as an Arabic interpreter in Iraq, he was wounded in July 2010. Sgt. Arriaga is known for his highly motivated attitude and his spirit to always go above and beyond to help Marines. His professionalism and contributions to the Marine Corps were recently recognized when he was meritoriously promoted to his current rank of sergeant, becoming the first marine in the history of Wounded Warrior regiment to have achieved that distinction. His personal decorations include the Purple Heart Medal, Navy and Marine Corps Commendation Medal for Valor, the combat Action Ribbon and the Good Conduct Medal. He is married to his wife, Crystal and they have two children, Nevaeh and Amber. They live in Oceanside. He hopes to remain on active duty and serve in the counter intelligence field.

Sgt. Lindley joined the Marine Corps in December of 2005. He served as an infantryman in combat in both Iraq and Afghanistan. Sgt Lindley arrived at Wounded Warrior Battalion on November of 2012. Upon his arrival at the battalion, Sgt. Lindley’s demeanor and attitude was an uplifting sight and he was a model recovering service member for both wounded warrior battalion staff and other wounded, ill and injured Marines. Sgt. Lindley has gone out of his way multiple times to help insure other recovering service members are doing well and are in high spirits. Sgt. Lindley is well known for his high standards, his patriotism, and his love for the United States Marines Corps and the Marines that serve in it. Sgt. Lindley is also a highly decorated marine including the Purple Heart, the Navy Achievement Medal, Good Conduct Medal in lieu of one Bronze Star and the Combat Action Ribbon. He is married to his wife, Gayle.

Sgt. Brewer joined the Marine Corps in May of 2008. He served as a machine gunner in Afghanistan with the 9th Combat Engineer Battalion, where he was wounded on Aug. 9, 2010. In March of 2011, he reported for duty at Camp Pendleton with the lst Maintenance Battalion and was deployed back to Afghanistan in May of 2012. He returned on February of this year. His personal decorations include the Purple Heart Medal and the Combat Action Ribbon. He is married to his wife, Jillian and they have one son, Gary Dean Brewer III. He intends to remain in the Marine Corps.

A Gold-Star in lieu of Second Award Purple Heart recipient, Staff Sgt. Zambon, joined the U.S. Marines in 2003. He is an explosive technician and has served numerous tours in combat in both Iraq and Afghanistan, where he has been wounded on two different occasions. In June of 2011 Staff Sgt. Zambon met Tim Medvetz of The Heroes Project in Los Angeles, a non-profit that trains and takes injured service members on mountain climbs of the seven continents respective tallest mountains. Staff Sgt. Zambon set his sights on Africa’s Mt. Kilimanjaro and in June of 2012, 18 months after losing both of his legs in a bomb blast, he stood on top of the 19,341-foot mountain and there, in remembrance, buried the dog tags of two close friends that were killed in combat. Zambon recently married his wife, Marta, and they will soon move to Florida where he will teach Explosive Ordnance Disposal technicians at Englin Air Force Base.

CARLSBAD BUSINESS JOURNAL APRIL 2013

WORDS OF WISDOM TED OWEN

OFFICERS The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer Life Technologies Corp. Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development YourOpsManager

Carlton Lund John Osborne Gina McBride John Lechleiter

President & CEO CARLSBAD CHAMBER OF COMMERCE

Carmen Rene Michael Howes, AICP

Twain’s was a timely humor

Peter MacLaggan

Vice Chair of Business & Community Development Deb Beddoe

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Joseph Charest Neil Crapo Mimi Gaffey Lupe Hairston John Hanley Ahmed Haque Tucker Hohenstein Dan Hulen Stephen “Hap” L’Heureux Matt Leonard Gene Manganiello Paul McCormick Trisa Mills Niels Norby Colin Ross Chris Ross Ken Ryan Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Michael Uzitas Jim Valentine Francisco Valle

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD MiraCosta College NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo John Coates Suzette Lovely Francisco Rodriguez Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

INDEX CITY UPDATE................................4 VILLAGE BEAT..............................5 TECH TALK...................................6 MEMBER DIGEST.........................9-12 SALUTE TO LAWYERS...................14-15 EDUCATION NEWS.......................16-17 REAL ESTATE UPDATE...................18 BUSINESS BUZZ...........................19 MEMBER MARKETPLACE..............19

The Carlsbad Chamber of Commerce held a swearing-in ceremony for its 2013 Board of Directors at the Annual Business Awards Dinner. (Photo Courtesy of Jeff Kassebaum Photography).

Kudos for Annual Awards Dinner KUDOS to all of those who turned out to make the Carlsbad Chamber of Commerce’s Annual Awards such a top-notch event. This is THE chamber’s signature event, the one that wows everyone year after year and this was no exception. Special KUDOS go to Toni Padron, the Chamber’s Executive Vice President and COO and Bev Jorgensen, whose tireless dedication to excellence made this event another in a long line of memorable evenings and to Carolyn B. Reinmiller for her help with the gala. KUDOS to emcee County of San Diego Treasurer-Tax Collector Dan McAllister, for keeping the program moving and organized, to Yvette Williams for her stirring rendition of the National Anthem, to all of the recipients of the American Spirit award for their dedication to our country and Sgt. Josh Lively, whose

CHAIRMAN’S KUDOS

CARLTON LUND

Katz & Associates Wells Fargo RAM Enterprises International Fish Window Cleaning Solatube Global Marketing, Inc. NRG West Colliers International Schubach Aviation Law Offices of Stephen M. L’Heureux Edward Jones Lexus Carlsbad La Costa Resort and Spa TaylorMade Golf Company SD Trophy LEGOLAND California Sylvan Learning Center of Encinitas Waste Management Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. Scripps Health SDG&E Tri-City Medical Center

CHAMBER

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

rendition of “Proud to be an American” brought down the house. Last but not least, KUDOS to all of the finalists, and to all of the winners. You can read more about them throughout this issue. KUDOS to ViaSat for earning a Guinness World Record for its ViaSat-1 satellite, which is officially the highest-capacity

communications satellite in the world. Launched October 2011, the satellite has more capacity than all of the other communication satellites covering North America combined. KUDOS to the West Inn and Suites Carlsbad, which was a top-10 winner in two 2013 Travelers’ Choice Awards for Hotels for Families lists, released by TripAdvisor.com. The Carlsbad hotel was ranked fourth in the Top 10 U.S. Hotels for Families and 8th in the Top 10 World Hotels for Familes. Award winners were determined based on the hotels most highly rated by those who traveled with family. Unlike any other hotel honors, TripAdvisor Travelers’ Choice winners are based on millions of valuable reviews and opinions collected in a single year from travelers around the world.

BOOTS IN BUSINESS PROFILE DAVID J. LEAL

Cpl. David J. Leal is a Reconfigurable Transportable Consolidated Automated Support System (RTCASS) technician with more than four years in the U.S. Marine Corps. The Bakersfield resident expressed an interest in being a warden for the California Department of Fish and Game or an auto mechanic or automotive engineer. During his 10-day experience with the military mentoring initiative, he went to Dave’s Auto Service and Repair in Carlsbad and Lexus Carlsbad. Briefly, describe your experience with the program. I was essentially an automotive technician for two weeks. I dressed the part, got my hands dirty with the rest of them, and even worked late with the rest of the technicians. I was to narrow down my options within the field of work, and I did. Why type of activities did you do? At Lexus Carlsbad, I was able to see how the dealership service department compares to an independent repair shop. I followed along with one of the service advisors and saw how he performed his duties handling the internal cars repair and maintenance. I spent time with one of their senior technicians while he and his apprentice rebuilt an engine throughout the week. I also spent a day a the Lexus Escondido location to get a broader scope of the environment and saw how different locations handled their business and customers. I also spent a day at the ToyotaLexus Collision Center to see how the body and paint repair process works. What were your mentorship objectives or goals? My primary objective was to really get a good idea on what life would be were I to become an automotive technician. I wanted to find more than just what

Jason Krach, left, a senior certified Lexus technician at Lexus Carlsbad, with David Leal. the daily routine was, like what my schedule would be, how tired I would be when I got home, and the overall work atmosphere of a repair shop. How has this program helped you with your preparation for your transition and with your career or educational decisions? This program has completely given me a path to follow. I now know exactly what my next steps are, and I can confidently say that the doubts surrounding my potential future career have vanished. I know what I want to do, and I know how to execute it. Boots in Business is the Carlsbad Chamber of Commerce’s military mentoring initiative, which enlists local businesses to provide mentoring opportunities for service members who are about to leave the military. For more information about the program, contact Madonna May at mmay@carlsbad.org.

Now that the economy is starting to stay on a positive track, I thought it might be the time for some Mark Twain humor. The interesting thing about Twain is how fitting his thoughts are today, even though they were spoken or written by him more than a century ago. • Always do right. This will gratify some people and astonish the rest. • The holy passion of friendship is so sweet and steady and loyal and enduring in nature that it will lasts through a whole lifetime, if not asked to lend money. • The man who does not read good books has no advantage over the man who cannot read them. • Life would be infinitely happier if we could only be born at the age of 80 and gradually approach 18. • No man’s life, liberty, or property is safe while the legislature is in session. • The only difference between a tax man and a taxidermist is that the taxidermist leaves the skin. • When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twentyone I was astonished at how much he had learned in only seven years. • There has been so much tragedy in my life; at least half of it actually happened. • Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great. • God’s great cosmic joke on the human race was requiring that men and women live together in marriage. His thoughts and comments are timeless. The value of reprinting them in this column is to make us think about what I think is one of the most effective functions of the body: the smile. Here are a few reflections on that. • Smile it increases your face value. • A smile is a language that even a baby understands. • To receive a smile give one away. • There are so many languages in the world, and a smile speaks all of them. • Smile…even if it’s just to annoy someone.

CITY UPDATE

WWW.CARLSBAD.ORG

New theme park hotel adds 250 rooms to inventory The opening of the LEGOLAND California Hotel this month marks a significant achievement for one of the city’s signature attractions, as well as a noteworthy achievement for the City of Carlsbad. The new hotel boosts the city’s tourism reputation by adding 250 family-oriented rooms, all featuring a LEGO theme, a 20,747-square-foot restaurant, and 11,051 square feet of retail space. The project also helps further establish the City of Carlsbad as an international family-oriented tourist destination with an alluring list of attractions and activities. “LEGOLAND California Resort is a big draw for Carlsbad,” says Sam Ross, executive director of Visit Carlsbad. “But visitors are realizing there’s more to do in Carlsbad than LEGOLAND. Carlsbad is the whole package.” That package includes seven miles of Pacific Ocean beach, the Flower Fields, an attractive downtown Village, championship golf courses, top-flight shopping venues and world-class resorts and restaurants. “We position Carlsbad as a place to stay and enjoy, and a jumping off point to go north to Disneyland and Los Angeles, or south to attractions in San Diego,” Ross said. The new LEGOLAND California Hotel gives tourists a total of 4,067 hotel rooms in Carlsbad to choose from, ranging from four-star resorts to moderately priced inns.

KATHY DODSON

LEGOLAND hotel adds to strong tourism industry CITY NEWS

Economic Development Manager CITY OF CARLSBAD

Carlsbad’s hospitality industry experienced a dip when the recession hit in 2009, but the city has since bounced back. Since 2011 tourism has steadily increased, with an estimated 2.7 million people visiting Carlsbad last year. “Since 2010 we have definitely seen an increase in occupancy rates, in average daily room rates and in revenue per room,” Ross said. “That is good for Carlsbad because it translates into more revenue from the Transient Occupancy Tax, which helps pay for things like police service, fire service, and parks.” The Transient Occupancy Tax, the levy on hotel room stays, brought $13.8 million into the city treasury in the 2012 calendar year, matching pre-recession levels. Tourism also accounts for 10,000 jobs in Carlsbad, and visitors bring their purses and wallets with them, contributing to our local economy. Visitors spend an average of $304 per person, providing the lifeblood for many Carlsbad businesses. Besides LEGOLAND, several hotel and timeshare projects are in various stages of development in Carlsbad, including: • Grand Pacific Resorts’ MarBrisa, 18 time-share units, under

The new LEGOLAND California Hotel has 250 rooms all featuring a LEGO theme. It also includes a restaurant and retail space.

construction • La Costa Resort and Spa, 32 new commercial dwelling units, awaiting construction • Fairfield Inn & Suites, a threestory business hotel consisting of 99 rooms, awaiting construction • Holiday Inn & Suites Express

Citizen of the Year

remodel, under way • DKN/Spring Hill Suites in the downtown Village, 104 hotel rooms, awaiting construction Ross noted that when the Hilton Carlsbad Oceanfront Resort & Spa opened last year, it created a splash

Nominations being accepted through April 30

Do you know someone in the City of Carlsbad who deserves special recognition for their outstanding community involvement? For a nomination form, visit www.carlsbadca.gov or call 760-434-2830.

for the city. The new Hilton was the first oceanfront hotel in San Diego County in many years and began booking visitors as soon as it opened. “That hotel has been good because it draws people to south Carlsbad, where there are no hotels past Poinsettia Avenue,” Ross said. “We finally have a high-end resort with a spa, an ocean view restaurant and meeting facilities right on the beach.” The new LEGOLAND California Hotel will create another tourism boost for the city. LEGOLAND General Manager Peter Ronchetti said the new hotel positions the park as a multi-day destination, and that is good for Carlsbad. “Not only has LEGOLAND California Resort grown tremendously since we opened in 1999, but we have truly heightened the economy in the area, providing now up to 1,610 ‘Model Citizens’ (LEGOLAND employees), averaging 5 percent growth annually since 2004,” Ronchetti said. “That means our employment numbers have increased 62 percent in the last eight years.” We’re very excited for LEGOLAND California Resort, and even more excited for the City of Carlsbad, which is drawing national and international attention as a great place to visit.

See Planning on page 4

North County

Spring Job Fair

April 19, 10 a.m. - 2 p.m. City of Carlsbad 1635 Faraday Ave. Carlsbad, CA 92008 This is a no-fee job fair open to all employers.

For more information: Holly Childs, Business Services Coordinator 760-414-3536 or holly@workforce.org www.northcountycareercenters.com

See Planning on page 4

LEGOLAND California General Manager Peter Ronchetti said the new hotel is a tourism boost to the city, positioning the park as a multi-day destination.

CARLSBAD BUSINESS JOURNAL APRIL 2013

VILLAGE BEAT

The hot spots

Not surprisingly, State Street between Carlsbad Village Drive and Grand Avenue is, on average, about 95 percent occupied, but not all with customers. Almost 30 percent of the cars there are parked for more than 3 hours and, in most cases, belong to business owners or employees who are parking in those prime spaces all day long. On average, the public parking lot at Roosevelt Street and Carlsbad Village Drive is 88 percent occupied. This is one of the most visible public lots in the Village, as is the lot behind the fountain at State Street and Grand Avenue, which is at 86 percent average occupancy. Two other hot spots for on-street parking are the blocks of Roosevelt Street south (84 percent) and north (78 percent) of Carlsbad Village Drive.

The hidden gems

Of the 39 spaces at the public parking lot at Washington Street and Oak Avenue, only 36 percent are occupied on an average weekday,

VILLAGE BEAT

Project Manager URBAN PLACE CONSULTING GROUP

and 73 percent on weekends. On-street parking is usually easy to find one or two blocks away from the “hub” of the Village, such as Grand Avenue east of Roosevelt Street, State Street north of Grand Avenue, and on Madison Street, where occupancies range from 40-70 percent. The true hidden gem of the Village, however, is the 128-space parking lot on State Street just south of Carlsbad Village Drive, behind Fish House Vera Cruz and a half-block from the hub of State Street. Only 47 percent of those spaces are full on average, likely due to the fact that no signs exists at the State Street entrance. Clearly, some parking areas are in high-demand, while others are

“

Entrance to the unmarked parking lot on State Street south of Carlsbad Village Drive. grossly underutilized. How can we disperse parking more effectively? We need to encourage those who want to park once and stroll through the Village by foot to park their car a bit further away. That would leave the spaces on State Street, for instance, available to someone who wanted to run in to get a haircut,

pick up a gift, or grab lunch and go. Here are some other ideas for improving access in the Village: Point them in the right direction: We’re working with the City’s Transportation Department to install new parking wayfinding signs throughout the Village, with new large signs at the lots themselves.

he true hidden gem of the Village, however, is the 128-space parking lot on State Street just south of Carlsbad Village Drive, behind Fish House Vera Cruz and a half-block from the hub of State Street. Only 47 percent of those spaces are full on average, likely due to the fact that no signs exists at the State Steet entrance.

“

Is there enough parking in Carlsbad Village? Studies say... yes! The problem, however, is that no one can find it. During last year’s peak summer season, Urban Place conducted parking counts and license plate turnover studies in the Village. This is something we do for other commercial districts and downtowns. Every hour from 10 a.m. to 8 p.m., we counted the number of cars parked in the free public lots and the number of cars parked on the core streets of the Village. We also noted the license plate numbers of each car parked on key streets every hour. The result is a comprehensive look at how parking is used, or not used, in the Village during a very busy season.

ASHLEY WESTMAN

The secret parking lots of the Village

San Diego’s

New Gateway to the World Carlsbad to LAX 7 Times Daily with Convenient Worldwide Connections User fees vary, Customs Service Available 24 hours for International Flights Parking Fee $5 per day

McClellan-Palomar Airport

2192 Palomar Airport Road • Carlsbad, CA 92011 • (760) 431-4646 phone • (760) 931-5713 fax

Call (877) 848-7766 “The Landings” Restaurant ........................ (760) 929-0200 Hertz Rent-A-Car ........................................ (800) 654-3131 Avis Rent-A-Car .......................................... (760) 931-1393 Skywest (United Airlines Reservation)....... (800) 241-6522 www.sdcounty.ca.gov/dpw/airports/airskeds.html

Reach out and educate: We’re publishing marketing material that reminds business owners, customers, and other visitors where they can park downtown and that encourages business owners and employees to leave the spaces in front of their business open for potential customers. Change the mindset: People walk hundreds of yards from their cars to their destination in shopping malls. Why can’t they do the same in the Village? Even better, there are shop windows to look into and people to watch here, as opposed to endless seas of parking to navigate. Encourage alternatives:Before the summer season, the Transportation Department will install 80 additional bike racks and 6 new bike corrals, bringing the total to 142 bike racks in the Village. That’s 284 parking spaces within mere feet of your destination! Westman can be reached at ashley@ urbanplaceconsulting.com.

TECH TALK

WWW.CARLSBAD.ORG

A tool to show your clients TLC What is your business top asset? To a new IT Company, the business owner may think it is his or her new powerful laptop. Many may say it is one of their prime equipment items, such as an x-ray machine for a dentist’s office. But in reality, the top asset should be your customer. If you have no customers, will you have a business? If you do have customers, do they “feel the love”? Are you treating them with tender loving care? Do they tell others how well they were treated by you or do they feel that they were just a transaction? Years ago, when I went to Japan with my mom, we stopped at an audio/video equipment store to look at a portable video camera. They were very friendly and gave us brochures to look at and tried their best at speaking in English to me. During our next visit, they fixed us some tea and a favorite dish that I liked. Of course, Japan has a different culture than the United States, but the personal attention helped us make the decision to buy from them rather than going to a big discount store and making a purchase there. After a few days, they called us to see if everything was working okay. That level of service doesn’t just happen. Customer Relationship Management software (CRM) allows you to note a lot of things about your clients — their favorite drink, for example, or their buying habits (do they prefer bundles instead of individual solutions?), or the last point of contact. In today’s economy, every business owner needs to evaluate how to automate revenue generation. Any proper small business CRM should be focused on this and offer additional features such as: automated recurring billing, service contract management, work order management (now with integrated time-sheets) and lead, prospect and order management tracking. Having a system that both empowers your business to grow with the tools you use today and also automatically gives you insight into how you will perform tomorrow ensures you remain competitive and viable for years to come. To leverage your existing CRM investment further or if you are researching new solutions, consider the following: Email Marketing: Make sure that you can send out email campaigns easily and that the solution allows for you to do target marketing.

JAMES CLIAME

TECH TALK

Owner Net Result

This will further ensure that promotions are sent to the right prospects and customers. Most CRM solutions today will allow for you to schedule your email broadcast within minutes with a Fortune 500 professional look & feel. Order Management: More sophisticated CRM solutions will offer estimate, sales order, invoice & even purchase order management. This will assisting with monitoring margins, required dates and next steps easily. Make sure that your CRM solution offers custom statuses & fields to further ensure that business work flows are supported. Access Anywhere: This is key with mobility and flexibility. You should be able to track leads, prospects & customers remotely – on Mac or PC with an internet connection. Work while on site, capture time, sales and even payments for balances owed. Track and bill time quicker, even while on the road (or in the air). In these times, businesses need to make sure that they are not spending twice the expected in cost and getting half the expected return in value. CRM can make your business processes effective and speed things up, or if your processes are bad, it can speed up the wrong process. It is always best to have an experienced professional evaluate your needs and direction and to make sure that any integrations are solid. Too often there are CRM solutions which state that they integrate with QuickBooks, but that are not using Intuit’s Software tools to integrate, thus creating potentially corrupt data files within QuickBooks. Are your customers “feeling the love”? Wrap your arms around them by using a quality CRM program, and using it effectively. Cliame can be reached at jcliame@net-result.biz

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in Carlsbad and all San Diego County

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MEDIUM BUSINESS OF THE DECADE

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San Diego Business Journal 1903 Wright Place, Suite 280 Carlsbad, CA 92008 Tel 800-624-4538 760-804-0402 Fax 760-804-0942 LIC# 0818269

CARLSBAD BUSINESS JOURNAL APRIL 2013

CHAMBER

WWW.CARLSBAD.ORG

AMBER OF H C

ERCE MM CO

CARLSBAD

Photos courtesy of Jeff Kassebaum Photography

YEARS 192 3-2 0 1 3

LEADERS ›Continued from Page 1 they’re the current-day equivalent of our early Chamber members, those who put Carlsbad on the map. They continue that tradition of leadership and excellence.” The chamber also presented the American Spirit Award to five Purple Heart recipients from the U.S. Marine Corps for demonstrating superior leadership in battle, selfless courage, sacrifice and commitment to the Marines and to the United States of America. The recipients were: Cpl. Amber L. Fifer, Sgt. Anthony Arriaga, Sgt. Gary D. Brewer, Sgt. Tanner Lindley and Staff Sgt. Mark Zambon. The chamber also presented awards to SDG&E and Wells Fargo for their support of Boots in Business, the chamber’s military mentoring initiative with U.S. Marine Cops Base Camp Pendleton. The event was presented by NRG Energy, Inc. The other sponsors included Caruso Affiliated, Datron World Communications, Grand Pacific Resorts, La Costa Resort and Spa, L&L Companies, LEGOLAND California, Life Technologies Corp., SDG&E, Tip Top Meats, Tri-City Medical Center, Westfield Plaza Camino Real and Wells Fargo.

Longevity in Business Awards were presented to some long-standing Chamber members. Pictured from left is presenter Lara Saab with Jim Smith (Jim Smith Realty); John Haedrich (TipTop Meats/European Deli); Connie Trejo and Ofie Escobedo (Lola's 7-Up Mexican Market & Deli); and Ted Vallas (California Pacific Airlines).

Christine Davis of Coolest Shoes in California, was named Entrepreneur of the Decade.

Carmen Rene picked up the award for Businessperson of the Decade on behalf of Greg Lucier, Chairman and CEO of Life Technologies Corp.

The Chamber also thanked Wells Fargo and SDG&E for its support of Boots in Business, the chamber’s military mentoring initiative. Pictured from left are Neal Crapo of Wells Fargo, San Diego County Supervisor Bill Horn, and from SDG&E, Amber Starbuck and Jim Valentine.

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Need expert Advice? Turn To The Carlsbad Chamber of CommerCe

Business Counseling Now Available! for more information please call (760) 931-8400.

S M A L L BU S IN E S S S U C C E S S C E N T E R

Alfredo and Belynn Gonzales of Garcia's Mexican Restaurant & Creative Catering have applied for the first "Curbside Cafe" outside their restaurant in the Village of Carlsbad.

GARCIAS ›Continued from Page 1 where five will be allowed. As of press time, Garcia’s was the only restaurant that had submitted a proposal for a curbside cafe. Gonzales said she would like more restaurants to take part in the program, and hopes that it would help bring character to the Village of Carlsbad. “I’ve traveled through Europe a lot, and they have a lot of this outdoor dining,” Gonzales said. “It allows people to walk and explore the area. I would like to see strolling entertainers, people cruising and I would encourage other stores — whether they’re restaurants or not — to stay open. I think this could provide more business opportunities downtown. I don’t want to be the only one.” According to the City of Carlsbad, restaurants will be able to take up to two spaces for curb cafes. The pilot program will be open to

11 businesses. Gonzales said the extra space will allow her to add six more tables — adding space for 24 more customers at the time. She said that expects to hire about five new employees, including servers and a host, to work in the expanded area, and said she expects other restaurants may have to do the same. “This program could bring some new jobs to the area,” she said. “I don’t see anything but positive.” Ted Owen, president and CEO of the Carlsbad Chamber of Commerce, said the Chamber supports the effort, since it promotes businesses in the village. “This will bring more visibility to our village restaurants and to the surrounding businesses,” Owen said. Steve Gibson, president and founder of Urban Place Consulting Group, said that Carlsbad is “one of just a few cities” that would create a similar policy. “It’s a great example of how a city can create an environment that encourages new ideas,” he said.

RIBBON CUTTINGS

Meet some of the Chamber's newest members and those celebrating milestones.

10-11

APRIL 2013

P PE SE ULL CIA CT -O L IO UT N!

MEMBER DIGEST

WHAT'S INSIDE

› First Friday › Renewals › Sundowner

› Ribbon Cuttings › New Members › On the Move

› And More...

YOUR GUIDE TO WHAT'S HAPPENING AT THE CARLSBAD CHAMBER OF COMMERCE

In “The Chamber World,” one of the questions that I am often asked — especially from those who have yet to join our organization — is, “How is joining the Carlsbad Chamber of Commerce going to impact my business?” It’s a fair question, one that my colleagues and I often answer by pointing to all of the services that we offer and by sharing some of the many success stories that our member businesses have experienced. I can talk, for example, about all of our workshops, about the businesses that have used the guidance of our Chamber to take their businesses to the next level, adding jobs to the community, money to our local economy and helping Carlsbad be the great place it is. But when it comes down to it, those are experiential, more subjective results. Often, prospective members want hard proof, they want figures, and an indication that the money they spend on their membership will offer a return on their investment. In short, they want me to answer the following question: What is the real value of my Chamber membership? It’s a question so common that The Schapiro Group, commissioned by the American Chamber of Commerce Executives in cooperation with the Western Association of Chamber Executives has conducted HOW TO SCREEN YOUR POTENTIAL HIRES

The Chamber presents a workshop on how to pick the best person for your job openings.

BEV JORGENSEN

What’s the ‘Real’ value of your Chamber membership? MEMBERSHIP COUNTS

1-2-3

Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

and updated a research study that gives those kind of answers. I’d like to share some of the results of the most recent update with you. The 2012 study found that: • Being active in the local chamber of commerce is an effective business strategy. It communicates to consumers that a company uses good business practices, is reputable, cares about its customers, and is involved in its community. • If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 10 percent more likely to think that its products stack up better against its competition. • When a consumer thinks more favorably of a company because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy and cares about its customers. GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

business WWW.CarlSBaD.orG

• When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 68 percent more likely to eat at the franchise in the next few months. • When consumers know that an insurance company is a member of the chamber of commerce, they are 36 percent more likely to think favorably of the company. • When consumers know that a small business is a member of the chamber of commerce, they are 49 percent more likely to think favorably of it and 80 percent more likely to purchase goods or services from the company in the future. • The positive impacts of chamber membership have remained the same and even increased over time. While the report goes into details on how these results were obtained, and how businesses of all sizes stand to benefit from joining their local chambers. In summary, people view Chamber members are more trustworthy and reliable. One interesting takeaway is that

“consumers need to be aware” that businesses are involved in their local Chamber “in order for the benefits to emerge.” So my advice to you, if you are a Chamber member, is to let everyone know that you’re a Chamber member. If you have a storefront, put your member plaque in a visible location. Take part in our events (our

COMING IN MAY-AUGUST ISSUES!

Journal

vol. 30, no. 1

an award-winning, monthly publication of the carlsbad chamber of commerce

tONI PADRON

CHAMBER NEWS

january 2013

COMING SOON

Celebrating 90 years of excellence

Guide to the Carlsbad Village Faire Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES

Exploring Local Things to do in and out of the sun this summer. Featuring attractions, activities, dining options, resorts and all the things that make us a top coastal destination.

Palomar Commons opening this summer

alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas Marketing Specialist Servant Leadership Institute

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership. Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey. Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives. “My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.” This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

STANd OUT ThIS SUMMER. North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

AnnuAl Business AwArds dinner 90 A

1923-2013

5934 Priestly Drive Carlsbad, CA 92008

May-August

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE EXCEllEnCE, page 8

UPCOMING ISSUES May

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

Business Expo is coming) or even submit your news for inclusion in the Carlsbad Business Journal (or consider this award-winning publication and our website as part of your advertising budget). I’ll be more than happy to discuss any of this with you in more detail. Jorgensen can be reached at bjorgensen@ carlsbad.org or 760-931-8400.

G E T yo u r s E L F i n T h E C a r L s b a d b u s i n E s s J o u r n a L ! OF

EXCEL

EXPLORING LOCAL Things to do in and out of the sun this summer. Featuring attractions, activities, dining options, resorts and all of the things that make us a top Southern California coastal destination for tourists and locals.

Does your business thrive when the summer sun comes up? Do all you can to soak up the business from those who choose to vacation in our region. Advertise today and reach readers who have made the CBJ one of the Chamber’s most popular services.

Support your Chamber. Make the Carlsbad Business Journal a part of your marketing plan.

Get our best rate when you advertise throughout the summer (4 months) 1 month = 3x rate 3 months = 9x rate Reserve aLL 4 months =your 12x rate

space today!

The CbJ is mailed to all chamber members and available in racks around Julie Miramontes Carlsbad.

760.931.8400 julie@carlsbad.org

MEMBER DIGEST

WWW.CARLSBAD.ORG

NETWORKING OPPORTUNITIES

RIBBON C

Can your business grow 20-fold in the next 7 years? Art Barter, who recently gave up his post as President and CEO of Datron World Communications to lead the affiliated Servant Leadership Institute, will be the featured speaker of May’s First Friday Breakfast, taking place from 7-9 a.m. on May 3 at the La Costa Resort and Spa, 2100 Costa Del Mar Road. During his talk, he will illustrate how a company can grow up to 20 times its size in only seven years. Barter speaks from experience. He led his company from $10 million to $200 million in seven years, turning it upside down and instituting a servant leadership program BARTER that shifted the workplace culture and was directly responsible for the exponential growth. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The cost is $32 for Chamber members who register before April 26. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact Kristina McMahon at 760-931-8400. Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760931-8400 or ksteffen@ carlsbad.org. For more information, call the Carlsbad Chamber of Commerce MAY 3 at 760-931-8400.

COURTYARD BY MARRIOTT

Tee up some leads at April Sundowner The Canyons Restaurant inside The Crossings of Carlsbad will be the site of April’s Sundowner, the Chamber’s monthly afterwork social and networking event. Join like-minded professionals from 5-7 p.m. on Wednesday, April 17 at the club, 5800 The Crossings Drive in Carlsbad. The Crossings at Carlsbad Golf Course is located just north of San Diego offering tremendous views of the Pacific Ocean. With their unique culinary fare, floor to ceiling windows, multiple patios, and two private dining rooms, The Can yons offers a multitude of options for any occasion. The Canyons Restaurant was chosen as the “#1 Public Food and Dining Facility at a Golf Course” by Golf World Magazine in addition to the “Best Place to Take a Client to Lunch” by Southland Golf Magazine. The event is open to Chamber members only and admission is $5 cash at the door. If you are a prospective member and would like to attend please RSVP with Kristina

5835 760www The Carls room work spacious bathrooms that provide productivity and relaxation.

READING WITHOUT LIMITS

APRIL 17 McMahon at the Carlsbad Chamber. She can be reached at 760-931-8400 exte. 218 or kmcmahon@carlsbad.org. If you are a member and need more information, or would like to donate a raffle prize, contact Kathy Steffen at 760-9318400 or ksteffen@carlsbad.org.

2814 760www Read to h com uniq testing and treatment. With us, y their reading problems by a doct

™

Trademark v vorkshop Speaker:

Eric Hanscom, Patent Attorney # 48,393 • Managing Attorney, InterContinental IP

Are you building a brand without protection? Is your business name trademarked? Bring your laptop as we will be doing a trademark search. Members $25 • Prospective Members $50

tHuRsdaY

aPR

2013

9:30 a.m. - 11 a.m.

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber at a local member hosts and facilitates chamber member restaurant. This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

Thursday, April 11 Call Christine Davis 760.644.2121

Thursday, April 15 Call Michael Lambert 858.774.6040

ReseRvation RequiRed Carlsbad Chamber of Commerce • 5934 Priestly Dr., Carlsbad, CA 92008 (760) 931-8400 • www.carlsbad.org For more info call: (760) 931-8400 or visit www.carlsbad.org

CARLSBAD BUSINESS JOURNAL APRIL 2013

ON THE MOVE

CUTTINGS

T - CARLSBAD

5 Owens Ave., Carlsbad -431-9399 w.courtyardhotelcarlsbad.com 145-room Courtyard by Marriott sbad has completed a major ms renovation with flexible k spaces, luxurious bedding and e the optimum balance between

California Pacific Airlines has named veteran aviation executive John Selvaggio as its president and CEO, taking the reins of CPAir’s day-to-day management from founder and chairman Ted L. Vallas. Selvaggio began his airline career in 1968 at the American Airlines Finance organization, attaining the position of assistant controller of corporate accounting within seven years. His long career in aviation included several milestones, including crafting the successful business plans that created several of American’s hubs, as well as the airline’s expansion into international markets. He was also instrumental in the creation of American Eagle, and spent six years as president of Wings West (American Eagle) before joining Midway Airlines post-bankruptcy as president and CEP, creating its bankruptcy-emergence business plan. In 1997, after selling Midway to a group of North Carolina investors, Selvaggio joined US Airways, managing the operations of 10 regional carriers. In 1999, Delta Airlines recruited John as Senior Vice President of AirSELVAGGIO port Customer Services. In that position he was responsible for creating Delta’s industry-leading airport technology, including the development of the checkin kiosks and the flat screen monitors at the gates. He also created a host of behind-the-scenes technologies as well. Probably his most recognized and important accomplishment in aviation was as Founder, President and CEO of Song Airlines. Song was Delta’s highly-acclaimed low-cost, high-touch subsidiary that introduced several new concepts in customer service. “I’m too young to be retired. That’s why I accepted Ted’s challenge of getting CPAir certified and off the ground,”

MEMBER DIGEST

EVENT CALENDAR

Selvaggio said. “With my extensive experience at American and American Eagle, I think I can fill the need that calls for a veteran hand to guide this exciting new venture and help Ted raise capital for growth.” Selvaggio and Vallas anticipate CPAir will be through 121 certification by mid-summer. Datron World Communications, Inc. has announced that Kevin Kane has been selected as the company’s new president and CEO. Kane takes over for Art Barter, owner of Transnortad Inc., the parent company of Datron World Communications. Barter will remain Chairman of Datron while focusing on the leadership and growth of the Servant Leadership Institute, a Transnortad company. Barter served as the President and CEO of Datron since his purchase of the company from Titan Corporation in 2004, and led the firm to unprecedented growth worldwide. “I am delighted to welcome Kevin to Datron. Over the course of his career he has proven himself to be a strong leader with a talent for building great teams while formulating and achieving strategic objectives,” stated Barter. “Under his guidance, Datron will continue to design, manufacture and sell products that provide the performance and value that our customers require and expect.” Kane brings over 25 years of operational and management experience in the tactical communications and land mobile radio industry, holding key roles in sales and business development, strategic planning, and general management. Prior to joining Datron, Kane served as the President of the Radio Communications Division of Codan Limited in Adelaide, Australia. During his time at Codan, Kane led the implementation of a new strategic direction for its radio business, oversaw the re-development of Codan’s primary product line, and successfully executed a key adjacent market acquisition

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

April 2 Business Resource Committee

April 3 Government Affairs Committee

April 5 First Friday Breakfast

April 9 Sustainability Committee

April 10 Ambassador Committee

April 11 chamberpl8tes

April 12 Coffee Connection

April 15 chamberpl8tes

MEET SCOTT PELTIER

4 Roosevelt St., Carlsbad -730-3733 w.readingwithoutlimits.com ding Without Limits is dedicated helping children of all ages beme better readers using new and que medically based diagnostic your child can be evaluated for tor not an educator or teacher.

April 16

Scott Peltier has joined the Carlsbad Chamber of Commerce as a marketing specialist. Originally from Fenton, Mich., Peltier is a graduate of Western Michigan University. Scott is working on the Chamber’s branding initiative, working with our art director on refreshing marketing materials and will work with the Communications Department on the imminent redesign of carlsbad.org. He’ll also be taking photos at events and contributing to the Chamber’s social media platforms. “It’s an honor and a privilege to be working at the Carlsbad Chamber,” Peltier said. “I’ve learned so much from everyone here. I want to contribute to the Chamber in any way I can. I’ll do anything that needs to be done to continue our success.”

PELTIER

Technology Advisory Committee

April 17 Sundowner

April 18 Trademark Workshop

April 23 Military Affairs Committee

April 24 Education Committee ChamberNet 10

0 1 t e N r e b Cham ncheon

Brown Bag Lu

ELATIONShIPS R S S E IN S u b R DING YOu 10 TIPS ON buIL

WEDNESDAY APR. 24, 2013 .M. 11:30 A.M. - 1 P

Santore Speaker: Steve

lopment covery and Deve EXCELPATH™ | Dis

0 Tips 1 d n a g in k r o tw ne Table Facilitated cards! • Bring your own lunch.

f business • Bring plenty o n ore Informatio

For M

ce ber of Commer Carlsbad Cham 92008 CA d, ba ., Carls 5934 Priestly Dr 931-8400 Phone: (760) 1-9153 Fax: (760) 93 d.org www.carlsba

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$10 Admission

- Members

per $10 at the door The workshop is s will nt r, and participa Chamber Membe -served st fir a first-come, be welcomed on . se ea ent only pl basis. Cash paym

Wednesday, May 15, 2013 | 5 - 7 p.m. 1430 Vantage Court, Ste. 104, Vista, CA 92081 presented by Latitude 33º breWing cOMpany

Over 21 event $5 cash for members

(includes 4 four oz. tastes)

Geared for ages 21-39

A portion of the proceeds will benefit Partners in Education.

For more information call 760.931.8400 or visit www.carlsbad.org

TODAY!

MEMBER DIGEST

WWW.CARLSBAD.ORG

THE CHAMBER SALUTES ITS JAN. 2013 RENEWALS A&D Glass, Inc. AVON (Katherine Thompson) AlphaGraphics Law Office of Patricia L. Andel, a Professional Corporation Apex Chiropractic & Integrated Health Batiquitos Lagoon Foundation Believe in Signs CMG Creative Cash Back Enterprise (I. B. O. for Lyoness) Coast to Coast Urological Associates & Infection Control Cornerstone Remodeling D.R. Horton Datron World Communications, Inc Days Inn Carlsbad Days Inn Oceanside Edward Jones Investments Encinitas Union School District The Forum Carlsbad Fresco Trattoria & Bar Gordon & Rees, LLP HOCOA Hennessey’s Hilton Garden Inn Carlsbad Beach Hollander Dental Associates Law Office of Anne B. Howard, APLC Howes, Weiler and Associates In Motion, Inc. (Carlsbad Marathon) Katz & Associates Kinane Events LEGOLAND California La Costa Chiropractic & Wellness Center La Costa Limousine La Costa Valley Preschool & Kindergarten Labradors & Friends Dog Rescue Lakeshore Gardens Mobile Home Park

Lanikai Lane Homeowners Association Las Flores Church of the Nazarene Latin Threads Trading Co. Locus Media Mass Mutual Financial Group (Quynh Dao) Montecatini North County Solutions for Change Northwestern Mutual Financial Network OYC Americas Ocean Pearl Spa Ocean Sky Beads Carlsbad Office DEPOT Business Solutions Division Douglas M. Osborne, O.D., F.A.A.O. P&T Enterprises Pain Free Living Palomar Forum Business Park Palomar Limousine & Sedan Service Palomar Reprographics, Inc. Patrons of the Arts Foundation AKA Carlsbad Community Theatre Primerica Financial Services (Martin Williams) Progressive Medical Real Property Management (RPM) San Onofre Nuclear Generating Station Satellite Pros Sol Dancer Solutions Business Imaging Sullivan Solar Power Sylvan Learning Center of Encinitas T-Mobile Business Sales Division TownePlace Suites by Marriott TransChem, Inc. Twenty 20 Grill & Wine Bar VENOM Vodka Z-Ultimate Self Defense Studios

REFER AND EARN

THIS IS YOUR CHAMBER -

Help it Grow BY HELPING THE CHAMBER GROW, YOU’RE HELPING US MOVE FORWARD FOR THE NEXT 90 YEARS. AND THERE ARE SOME GREAT INCENTIVES TO RACK UP THE REFERRALS.

If a referral becomes a member, you’ll receive a coupon good for the following rewards: • First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value) • Second referral: Attend a

First Friday Breakfast for free! RSVP Required. ($30 value)

• Third referral: Receive a

marketplace ad in the Carlsbad Business Journal (based upon availability). ($50 value)

• Fourth referral: Receive one ticket

For more information about the program, call the Chamber at 760-931-8400.

to the State of the City Luncheon or $50 credit towards any chamber workshop this year. ($50 value)

• Fifth referral: We will deduct $150

from your 2014 membership renewal.

GRAND PRIZE

Each time you refer ﬁve members to the Carlsbad Chamber, your name goes into a grand prize drawing that will be held at the Annual Volunteer Recognition Awards Breakfast in December. (Prize will be announced soon). *You must be a member in good standing to participate in the program. ** A referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber.

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org Accountants/CPA’s

George Samuels & Associates, CPA George Samuels | 858-481-7868 www.profitcoach.net Specializing in tax preparation for business and personal, business development advising & cash flow analysis.

Arts & Crafts

Trade Marker International (TMI, Inc.)|HEMPTIQUE Klara Nyari | 760-602-3864 www.hemptique.net A premier supplier of fine quality hemp and other eco-and-earth-friendly natural fiber products. TMI works as designer, developer, manufacturer and supplier with hemp, bamboo, organic cotton, linen and other natural fiber-based products.

Bakery

Little Cakes Cupcake Kitchen Don Hein | 760-842-5138 www.littlecakeskitchen.com We are a bakery that sells house made cupcakes, little pies, cheesecakes, Beckster cookie sandwiches and Italian sodas and lemonade made at our soda fountain. We recently competed and won on Food Network’s Cupcake Wars. We are a locally owned and run business.

Dance Instruction

Dancessense Studios Melissa Dexter | 760-828-8625 www.dancessensestudios.com Dancessense Studios is a dance studio owned by world class dancer, teacher and judge Melissa Dexter with 28 years of experience in the dance industry & providing world class dance lessons and coaching for all age and skill levels.

Desalination

IDE Americas Mark Lambert | 619-487-0759 www.ide-tech.com IDE Technologies is a world leading Desalinization Company. Since 1965, we have built 400 desalinization plants throughout the world, with a cumulative installed capacity of over 2 million cubic meters a day.

Engineering

ExoAnalytic Solutions, Inc. Kristi O’Grady | 760-692-4727 www.exoanalytic.com A scientific research, engineering and technology company devoted to developing cutting-edge solutions to challenging 21st century problems. We are currently innovating in areas ranging from national defense to the global energy crisis.

Financial Planning & Investment Services

Morgan Stanley (Ross Hansen) Ross Hansen | 760-602-3582 www.morganstanleyfa.com/rosshansen My top priority as a wealth manager is to earn the trust of my clients. I work with individual investors and small business owners to help create a financial plan that is based on their particular interests, needs and priorities.

Insurance

Bankers Life & Casualty (Sandra Lonnquist) Sandra Lonnquist | 760-846-6585 www.bankerslife.com Bankers Life is one of the only companies in the country devoted exclusively to the financial security and retirement needs of folks 55+ and their families.

Irrigation Systems & Equipment

Taylor Made Water Wise Solutions John Taylor | 760-945-0118 www.buytaylormade.com I consult,design, manage,install and educate. Did you know landscapes waste 50 percent of water applied? My goal is 90 percent efficient sprinkler/ irrigation systems through education and plant selections.

Janitorial Services

Urban Building Services Michael Valencia | 760-433-3119 www.urbanbuildingservices.net Urban Building Services provides commercial janitorial services. Based in North County, we offer competitive pricing, high quality control standards and specialize in Green cleaning.

Jewelry

Origami Owl Diana Rhodes | 702-275-9856 www.dianarhodes.origamiowl.com/ Every locket tells a story... What’s yours? It’s been said that Living Lockets are the latest trend in jewelry. Each piece is custom designed to tell a story of your life and of what’s important to you.

Marketing & Consulting

5 Star Direct Marketing Chris Williams | 760-294-7285 www.5stardm.com Consult and coach small business owners on marketing strategies and systems that work.

Pest Control & Exterminators

Plateau Pest Solutions, LLC Terry Uhlmansiek | 855-475-2832 www.plateaupestcontrol.com An innovative, eco-friendly pest control business specializing in landscape, agriculture, and horticultural pest services. We also provide tree and turf solutions including deep root injection and compost tea applications.

Photographers

Kristy Walker Photography Kristy Walker | 760-560-6306 www.kristywalkerphoto.com Family, wedding, event, corporate, lifestyle and documentary photographer.

Roofing Contractors

Hula Val Val Lee | 760-889-4748 Mainland distributor for a variety of different products from the Hawaiian Islands, including mugs, photos, coffee & unique varieties of macadamia nuts.

TWM Roofing, Inc. Tom Marshall | 760-689-5150 www.RoofingSince1978.com Specializing in commercial and residential roof repair, preventive roof maintenance and complete roof replacement. We’ve been serious about quality, honesty & integrity for over 25 years.

Hauling & Rubbish Containers

Solar Energy

Gifts & Collectibles

Junk King North County Larry Morgan | 760-576-6250 www.northsandiego.junk-king.com Junk and hauling services for residential or commercial. House, office, apartment cleanouts, debris disposal, anything and everything. We recycle over 60 percent of what we collect. Fully insured.

Ice Cream & Frozen Desserts

Sub Zero Ice Cream & Yogurt (Carlsbad Village) Steve Grady | 408-892-3791 www.fb.com/subzerocarlsbad The world’s most innovative ice cream experience. Frozen desserts are custom made using Sub Zero’s unique flash freezing process with liquid nitrogen. The result is an incredibly smooth, delicious treat. It’s not just ice cream: it’s an experience for the whole family.

Liberty Solar Systems Ron Turull | 760-512-1819 www.libertysolarsystems.com Liberty Solar is your best choice for all your residential & commercial solar and renewable energy needs. From Solar Electric/Photovoltaic (PV) systems to Solar Hot Water systems to Energy Efficiency Retrofits, we do it all!

Windows & Doors

Renewal by Andersen Marc Jones | 951-436-3348 www.renewalbyandersen.com Renewal by Andersen is a company that’s dedicated to bringing new life to your home with windows and doors that welcome the light and frame a more beautiful world.

The Carlsbad Chamber of CommerCe presenTs

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Village faire edition of the Carlsbad business Journal featuring the official map of the Village faire, stories and more. If you would like to advertise in this section, contact Julie miramontes at 760.931.8400 or julie@carlsbad.org

SALUTE TO LAWYERS

WWW.CARLSBAD.ORG

Here’s to our problem-solvers DRIVE TO HELP LED THESE CHAMBER MEMBERS TO PRACTICE LAW Jokes about attorneys are abundant. But as every business owner knows, their services are invaluable when you’re looking to get your business off the ground, or when you’re in business and need help expanding or protecting your business. Because April 9th is Be Kind To Lawyers Day, we decided to show our appreciation to the attorneys who are part of the Carlsbad Chamber of Commerce by asking the question: Why did you become a lawyer?

“

Growing up in the legal industry, I never thought I would become a lawyer. Working part time during college in a law firm, I developed an appreciation for resolving client’s legal needs, for tackling complex issues and for providing excellent service. Assisting others through law became my purpose. ARIEL R. BEDELL, ESQ., THE LOFTIN FIRM LLP | www. loftinfirm.com

“

SARA COMPTON, ESQ. | Inc. Legal, APC

LAURIE AXFORD | Gordon&Rees

“

www.stanprowse.com

info@stanprowse.com

Solving Legal Problems Determination & Integrity for 30 Years

“Fighting for my clients is what I’ve been trained to do. I’ve been an attorney for over 30 years, and I’m good at it. There is no greater reward for me than a judgment in my client’s favor”. Stan Prowse

Civil Litigation - Dispute Resolution - Business Law - Real Estate Law - Construction Law

Certified Family Law Specialist -

DUNN

SEAN DUNN, LAW OFFICE OF SEAN R. DUNN www.srdunnlaw.com

Divorce Child Custody Child Support Spousal Support Support Modification Community Property Premarital Agreements

5876 Owens Avenue, Suite 150, Carlsbad, California 92008

PROWSE

“

According to Honest Abe, lawyers are supposed to solve problems and help people. They can also be actors at the court house and scholars at the office. That suits me to a T, which is why I became a lawyer. STAN PROWSE LAW OFFICES OF STANLEY D. PROWSE

“

760.438.8460

with

“

I enjoy the challenge of strategically and creatively solving problems. I chose law because it enables me utilize these skills and feel good about helping our business clients successfully navigate the complicated legal system. As a bonus, I get to practice law with my mom.

“

I was taught to be a leader and live a life for others. After serving in combat with the Marines, becoming a lawyer seemed a natural transition. As a lawyer, I’ve prosecuted criminals, defended the innocent and helped people prevail over many of life’s hardships to realize their dreams.

“

BEDELL

In 1988, I was working as a scientist at a biotech company - with smelly chemicals and nasty bodily fluids. They were involved in one of the first big biotech patent litigations in San Diego. So, I got to meet some very welldressed young female law firm associates when my notebooks were being reviewed. I decided I wanted to dress like that and didn’t want to work with chemicals and blood any more. That’s why I went to Law School and became a Patent Attorney.

PATRICIA ANDEL | www.AndelLaw.com

“

I became a lawyer because I consider myself a good problem-solver. After all, synonyms for “lawyer” or “attorney” include advocate, counselor, and advisor. I chose estate planning as my key area of practice because clients need insight and guidance as how to best deal with various family issues relating to distribution of their assets upon death. Additionally, I chose the probate and elder law components of my practice because, having been a former critical care nurse, I have great compassion and empathy for the elderly and ANDEL for those who have lost loved ones. I consider myself an attorney who cares, which is often lacking in today’s legal profession.

www.stanprowse.com

Great service, experience and a sense a humor Stanley D. Prowse has been in business more than 30 years Lawyers are a dime a dozen. Why choose me? Some clients come to me after firing another lawyer. One complaint is, ‘The lawyer was impossible to get hold of.’ You will be able to get hold of me. I’ll talk to you when you call. If you email, I’ll respond promptly. Another complaint is, ‘He never explained

anything.’ I’ll explain the law and discuss alternative courses of action. You’ll understand the program. Then there’s, ‘They treated me like dirt.’ Not here. You’ll receive courtesy and respect. We work for you, not vice versa. We worry about you, so you can stop worrying. And I have a sense of humor, seemingly rare in my profession. lAw OffiCe Of 825 College Blvd. Do I know what I’m Suite # 102-423 patricia l. andel doing? There are diplomas A prOfeSSiOnAl COrpOrAtiOn Oceanside, CA 92057 on my wall from impressive schools, ending with a JD from Harvard. You patricia l. andel can be confident that my AttOrneY At lAw analytical and communication skills are excellent. I’m • Estate Planning phone: (760) 631-6360 proficient at my desk and • Probate fax: (760) 295-0005 in court. Winning is good. I’ve done this more than • Trust Administration patricia@Andellaw.com 30 years, partly in large law • Elder Law www.AndelLaw.com firms, partly as house counsel for a public company, and now as a sole practitioner (you get me, not an BUSINESS LAW - QUALITY LEGAL SUPPORT associate). FOR BUSINESSES & CORPORATIONS Most of my work is dispute resolution and transaction documentation in four areas of law - divorce (as a Certified Family Law Specialist), business, real estate, and construction. I’m experienced in all of them, and they overlap, giving you a competitive advantage. I’d like to be your lawyer.

CARLSBAD BUSINESS JOURNAL APRIL 2013

SALUTE TO LAWYERS

Large firm experience with small firm attention Offering large firm experience with small firm attention, The Loftin Firm is committed to providing a strategic creative approach toward legal planning and solutions. Careful and proactive strategies are employed to navigate through the entire legal process whether dealing with a real estate, corporate/business or estate planning matter. Our careful and proactive approach is being utilized by our business and corporate team to address the challenging year facing Homeowners Associations. On January 1, 2014, the current DavisStirling Act will be replaced with an entirely new statutory Act. The legislature provided a year between the enactment of the changes and the effective date of the changes to provide the Homeowners Associations time to prepare the new documents and present the new documents to the respective members. Draft documents compliant with the new legislation have been prepared

to assist Homeowners Associations. Each Homeowners Association has specific requirements that must be addressed and will be incorporated into the final set of documents. Whether or not the existing Operating Documents are changed to conform to the new law, the new law will be the effective and controlling statutes and guidelines for the Homeowners Associations. We encourage all Homeowners Associations to start this process early to provide the time necessary to prepare the documents and educate the members regarding these changes. In addition to Homeowners Associations, successful area businesses of all sizes have relied on The Loftin Firm for legal guidance in business formation. When you come to our Carlsbad office for assistance with business formation, the first step is to identify the ideal business entity or arrangement that reflects your specific needs, whether it is a for-profit or non-profit company, partnership,

From left to Right: Ariel Bedell, Sue Loftin and Josephine Lewis. limited partnership, joint venture or limited liability company. Legal representation does not stop once you open the doors of your business and for on-going business, we can serve as outside general

SANDIEGOBIZLAW ›Continued from Page 1 The SanDiegoBizLaw consulting division wastes no time in working on results. Unlike many firms’ engagements that last a minimum of 14-90 days, theirs can be as short as two days. The client will require a pencil and paper, however, as suggestions will fly rapidly. Ideas will fly at the customer at the speed of light, and, if implemented, will make a world of difference in days. One client reported a 40 percent increase in sales after the first six hours of consulting. In the law firm division, SanDiegoBizLaw offers all of the standards a business requires: state and federal litigation, employment law, contracts, immigration,

SanDiegoBizLaw APC 4225 Executive Square, Ste.600 San Diego 619-793-4827 www.sandiegobizlaw.com

and commercial real estate. On the consulting side, the firm offers Business Process Reengineering (BPR) from an operations perspective, as well as a customer experience viewpoint. Steven Riznyk states that he reengineers his firm at least every six months and it is akin to a tune-up. “Something as simple as a spark plug, can make one’s car travel so much faster

counsel. We can assist you with your corporate governance, leasing, contract review, and business dispute resolution. Although our law firm focuses on resolving business disputes efficiently and effectively to

uphill” sates Riznyk. “Well, in a business, sometimes the issue is a large one, and sometimes a small adjustment can increase ROI dramatically.” In a recent smaller transaction he was involved with, a major insurance company lost a half-million dollar client simply because their front-end staff was ineffectual. Today more than ever, customers have a choice and they won’t put up with that. In addition to BPR, the consulting division offers Search Engine Optimization (SEO) and film production for web sites, in addition to reputation management, a critical need in today’s world. The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

minimize the impact on the business, an amicable resolution is not always possible – that is when our litigation team steps in. Our litigation team has experience in representing clients in complex business administrative and litigation matters. In addition to business matters, we work with a diverse client base in residential and commercial real estate clients. We work with the small family land owners to large real estate developers. Our transaction and litigation real estate team have experience with a wide range of projects: commercial, retail, industrial, mobilehome/ manufactured homes, equestrian, hotels/motels and various types of senior living. We are a local Firm located at 5760 Fleet Street, Suite 110, Carlsbad, California 92008, telephone number 760-431-2111. For more information regarding The Loftin Firm LLP, please refer to our web page at www.loftinfirm.com.

ABOUT RIZNYK Steven Riznyk is a business lawyer/litigator and a business consultant who studied Strategic Management at Harvard. Having studied acting for trial purposes, he later got interested in that area and set up his own film production company, premiering his first film at the Cannes Film Festival arena. The film production company now RIZNYK produces films for entrepreneur’s web sites in order to help them with SEO rankings. He is also one of the country’s top 36 high-level negotiators, having undone extortions, international kidnappings, blackmail, and career destructions over the phone with no money changing hands, as well as a litany of marital disputes, mergers and successions. He is the author of a fiveand-a-half hour DVD that incorporates his negotiation strategy to help people solve relationship issues; it is titled relationships901 and the introduction is on YouTube. It will be nationally released in 30 to 60 days.

Guidance, Creative Solutions and Dedication to Give You Peace of Mind

THE LOFTIN FIRM LLP ATTORNEYS AT LAW With 30+ years experience in representing clients, The Loftin Firm LLP provides clients with knowledgeable and experienced attorneys in a range of matters. Creative planning with a business minded approach, as a Women Owned Business and a Small Business Enterprise, The Loftin Firm LLP provides a unique legal and business perspective to all your needs.

Real Estate • Business Planning and Operations • Sustainable Projects • Estate Planning • Equine Law • Litigation • Regulatory • General Transaction Services

5760 Fleet Street, Suite 110, Carlsbad, California 92011 www.loftinfirm.com • tel: 760.431.2111

Small Business Enterprise & Women Business Enterprise certified company

EDUCATION

WWW.CARLSBAD.ORG

Spring semester is under way and 14,400 students are taking credit classes at MiraCosta College. For some students, this semester is the first time they have set foot on a college campus. Others are here for their second, third or fourth semester, and are on their way toward completing a higher education. A growing portion of our student body also consists of students who have returned to community college, even though they already have bachelor’s or, in some cases, master’s degrees. Across the nation, community colleges are experiencing growth in the number of students who already hold bachelor’s degrees. These students are eschewing the pursuit of an advanced degree to instead return to community college, where they learn technical skills necessary to begin a well-paying career. This is a familiar trend in California, and one that we have seen here at MiraCosta College. Take our Registered Nursing Program, for example. The college’s new cohort of nursing students began on Jan. 14, and the group is once again strong with several students holding degrees in other fields of study. Then there are students like Briana McClure, who earned a bachelor’s degree in theatre arts from UC Irvine in June 2012. Just a few short months after graduation,

DR. FRANCISCO RODRIGUEZ

College graduates returning for second education HIGHER LEARNING

Superintendent/President MIRACOSTA COLLEGE

she enrolled in business courses at MiraCosta College. “In the future, I want to create my own theatre production company, so it makes sense to take business classes to learn how the business side of it works,” Briana said. Briana is not unique; one of every 11 students at MiraCosta College has already earned a bachelor’s degree or higher. Students with four-year degrees who return to a community college run the gamut of experience and interest. Some come to brush up on the latest developments in their professions. Others have found that a bachelor’s degree in their original field of study isn’t enough. Still others are here for an edge in boosting their chances of getting a promotion at work. Most have come because our tremendous value and our earned reputation for teaching excellence.

Students like Natasha Roark are returning to MiraCosta College to gain skills to find well-paying jobs. “It’s an excellent value,” said Natasha Roark, a 31-year-old Carlsbad resident with a Bachelor of Science degree in molecular biology from UC Santa Cruz, who is taking classes at MiraCosta College to brush up on her technical knowledge and skills. “MiraCosta College has such a great reputation and such a great offering of courses in biotechnology,” she said. “I heard from several people in the biotechnology industry

who recommended the college.” Mike Fino teaches biology at MiraCosta College. He estimates that one quarter to one third of the students in the college’s biotechnology program have a bachelor’s degree or higher. “We’re helping them build employable skills,” Fino said. Roark agrees. She and her husband were raising a small child when she decided to work as a tutor,

giving high school students lessons in everything from AP physics to calculus and biology. The work afforded her the flexibility to spend more time with their child, but once he began going to school, Natasha decided it was time for her to get a full-time job in her field. “It had been a few years since I graduated, so I enrolled at MiraCosta to gain some needed skills.” She now works as a paid intern at Life Technologies Corp. in Carlsbad. “I use everything that I learned at MiraCosta College every single day at work,” she said. “The things they teach you are just invaluable.” We’ve always known that community colleges are wonderful places to start your higher education. In fact, a National Student Clearinghouse study showed that 45 percent of students who earned a four-year degree in 2010-11 had previously enrolled at a two-year college. That figure is higher in California, where nearly two-thirds of students who obtained a 4-year degree in 201011 had previously taken courses at a community college. As the needs of the workforce change, community colleges are here to efficiently respond to those needs. Today, more than ever, we are positioned to become a great place for students complete their higher education as well.

Crosswalks allow pedestrians to travel safely from one side of a street to the other. While pedestrian crossings are usually found at intersections, they may also be painted on other points of a busy roadway that is otherwise difficult to cross. In Carlsbad Unified, teachers and principals have spent the better part of the year painting “crosswalks” between the California state standards adopted in 1997 and the new Common Core standards that will go into effect in 2014. These crosswalks have enabled school teams to consider what is needed at each grade level and subject area for a successful transition. Forty-six states, including California, have adopted the Common Core Standards in English-language arts and mathematics. An overarching goal of Common Core is to link academic expectations from state to state, district to district, and school to school.

SUZETTE LOVELY, Ed.D.

District makes ‘crosswalks’ toward new standards CARLSBAD SCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

New assessment paradigm

One major shift with Common Core is the manner in which learning will be assessed. Currently, students in grades 2-11 take the California Standards Test (CST). The CSTs contain a series of multiple choice exams designed to measure knowledge in key content areas. Results of the CSTs are used to calculate an Academic Performance Index (API) score for every school and district in the state to show year over year progress. The new assessments for

Common Core will be performance-based. In English-Language Arts, for example, students may be asked to conduct research, describe an account of events or write an analytic essay about a piece of literature. In mathematics, students will be asked to solve problems based on a series of calculations and tasks. The assessments will be taken online, with results ready in a matter of weeks.

Focus on college and career readiness While the Common Core initiative does not call for a national curriculum, it does set out to guarantee that every student in America leaves the K-12 system well-prepared for college and career. In Carlsbad Unified, our teachers remain focused on fine-tuning what is taught and creating a logical progression as students move through the grades.

Aviara Oaks Middle School students take a pilot test for the upcoming Common Core assessment. Through the implementation of Common Core, CUSD schools will keep the best of what they have, narrow the topics covered to a more

manageable number, and continue to deliver a world-class education that provides a well-marked crosswalk into the workplace.

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CARLSBAD BUSINESS JOURNAL APRIL 2013

EDUCATION

MiraCosta program meets demand for machinists The need for properly trained machinists to fill hundreds of positions in North San Diego County has reached critical mass. To meet this need, MiraCosta College Community Services is pleased to announce the development of its new Machinist Technology Program for individuals seeking fast-paced, high-level training for real job skills. This program is designed to meet the industry’s continued and growing need for trained machine operators and programmers, and will prepare students for employment in machine shops and manufacturing facilities as early as this summer or fall. The Machinist Technology Program underscores MiraCosta College’s commitment to North County. The college was approached two years ago by the National Tooling and Machining Association, the local career center and representatives of the North County manufacturing industry. The message? Area manufacturers want to hire, but there is a shortage of qualified machinists. And proper training is essential. Employees must master machine shop math, know how to read blueprints, and be skilled at using state-of-the-art, precision equipment. Students who attend will experience an accelerated program, the only one of its kind in North County, designed to quickly prepare them to meet trade skill sets that will qualify course graduates to move right into apprenticeship positions with local manufacturing facilities. Toolmakers and precision machinists make money while they train—no college degree is required. Starting salary for program graduates is $14-$18 per hour, with increases as they continue to learn. The 12-week program consists of classroom time and hands-on course work and will be a full-time program, five days a week. Each class will

consist of 12–18 students, which will turn out 45 to 54 program graduates over the course of the first year. Students must be at least 18 years old and have either a high school diploma or GED. In addition, students must demonstrate mechanical aptitude, basic 10th grade reading and math skills, and participate in an interview. Fee for the course is $5,000. Tuition funding available for qualified applicants. Call 760.795.6680 to check status. Sign up for a free information session to be held Wednesday, April 24, 5 p.m., at the Landes Recreation Center, 2855 Cedar Road, Oceanside. For more information, contact the MiraCosta College Community Services Office at 760.795.6820.

Prospective students check out the equipment at an information session held recently for MiraCosta College’s new Machinist Technology Program. Another information session will be held April 24, 5 p.m., at the Landes Recreation Center, 2855 Cedar Road, Oceanside. For more information, contact the MiraCosta College Community Services Office at 760-795-6820.

REAL ESTATE

WWW.CARLSBAD.ORG

Today’s real estate is a fantastic spectacle. The extreme scarcity of available homes for sale has seen Carlsbad’s average time-on-market shrink to 18 days for single-family home sales under $1 million. That average does not show that many homes are selling in the first few days of being listed or even before they are openly listed for sale. Entry level properties in Carlsbad and surrounding North County cities priced between $300,000 to $500,000 are selling in excess of the asking price, even after list price is adjusted upwards during the listed period. Carlsbad condos and townhomes priced at $500,000 are following the single-family market trends selling within roughly 34 days and close to 99 percent of asking price for a two-bedroom, two-bath, 1369-square-foot unit. Attached property in Carlsbad has seen strong demand from both investor and owneroccupant homebuyers. With next to littleto-no single-family homes under $500,000, homebuyers looking to live in Carlsbad have to seek out the affordability of attached properties. Rising prices and low market time is not localized to Carlsbad and North County San Diego. Throughout California, the median price of existing single-family homes has recorded a full year of month-to-month price increases with

TYSON LUND

Higher prices battle low appraisals HOUSING TRENDS

Market Challenge #1: Supply.

Broker Associate THE LUND TEAM

homes selling in almost half the time (34.2 days compared to 57.4) when compared to a year prior, according to the California Association of Realtors Our firm is currently working with a young couple trying to buy their first home. They’re putting 10 percent down with a conventional loan looking around $450,000. Their fifth and most recent attempt at securing a property saw them offer $20,000 above the listed price of the home, which was listed $25,000 above the previous most recent comparative sale of the same floorplan. Essentially, these first-time homebuyers were offering $45,000 above the most recent closed comparable in the last 60 days. Along with their strong price, they offered to take the property in as-is condition, no termite

DRE# 01394870

Celebra more thting an

30 Years!

760.438.0800

www.LUNDTEAM.com

GREYHAWK BUSINESS CENTER

Shelly Tinder

The real estate market is recovering from a multi-year downturn in home prices that saw between 25 and 45 percent off peak pricing. For years, foreclosure and short-sale homes made up nearly half of all available property for-sale. Distressed property became an almost expected component of the marketplace. Yet the past 24 months of unprecedented government intervention aimed at reducing excess supply of distressed homes has achieved its goal; fewer distressed homes, higher prices and a recovering real estate market.

Welcome challenge #2: Property Valuation Homebuyers and appraisers are having trouble (and at times trouble agreeing on) what is a fair value in today’s marketplace. Some neighborhoods have a wide swing in recent sold prices with some as much as 10 percent difference for two very similar homes. Example: Buyer number two sees a property in a desirable Carlsbad community listed $670,000. The homebuyer successfully bids and secures the property. The buyer orders an appraisal for their loan. The value comes back $40,000 below their negotiated price. Although they were one of many buyers willing to pay the price, a low appraisal causes the buyer to second guess their purchase, or prohibits them from buying, as the bank will now require the buyer to put an additional $40,000 down to secure the loan. The disconnect between appraised value and market value remains a key challenge in today’s residential real estate market. Many are wondering how the market could change so quickly and how long will this property fever last. Recent changes in FHA financing are causing the private mortgage insurance (PMI) to rise and increasing the monthly cost to today’s borrowers. The eventual rise in today’s government-subsidised mortgage rates will increase the cost of housing and possibly dampen demand. But for the short moment, the current real estate fever is expected to persist.

Range Pricing 2.0 Value range pricing, the strategy that prices a home with a high and low price, is making a comeback in today’s changing real estate market. Range pricing was the dominate method to price real estate in 2005. About 56 percent of the active forsale homes used a high and low range. But range pricing became less popular in the declining markets of 2008-2010. Banks did not utilize a range on their foreclosures, while homeowners were reluctant to use a range for fear that buyers would bid under the already low bottom range. Range pricing is experiencing a renaissance in San Diego with 20 percent of currently for-sale homes. The pricing strategy worked wonders in helping secure more bids and push pricing higher during the height of the market in 2003-2005. The high/low strategy encourages more buyers to tour a property. Even if only to “bottom fish” the low price, the owner has an increased opportunity for an emotional attachment to occur in the potential buyer. Agents in today’s market are using range pricing to raise the price of their listing with a higher top-end range and set the bottom range around recent sales. A bidding war is often driving the final price to, and even over, the top part of the range.

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clearance and remove all contingencies, including the loan, within 12 days. They did not have the winning bid.

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CARLSBAD BUSINESS JOURNAL APRIL 2013

AT&T’s makes $750M investment in 4G LTE technology

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Can you spot the fake tree? An AT&T cellular tower is hidden in plain sight in the photo above.

Playdek receives $3.8M in Series A funding Playdek, an award-winning digital tabletop gaming publisher and developer, has announced that it has raised $3.8 million in Series A funding led by Qualcomm Incorporated, acting through its venture investment group, Qualcomm Ventures, along with investment from IDG Ventures and ff Venture Capital. Playdek saw additional participation from existing investors. These investments will expand Playdek’s ability to launch the best in class digital hobby games such as its next highly-anticipated app Agricola, as well as develop a hobby gamer community and online platform. Based on the award-winning strategy board game, Agricola has long been the gold-standard in table

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top games. With Agricola, Playdek is set to establish a new bar for digital hobby games. Playdek also recently announced a new partnership with Wizards of the Coast, producers of the legendary board game series Dungeons & Dragons, to bring the company’s amazing games to the iPhone, iPad and iPod touch. “This infusion of capital will allow Playdek to continue our mission of bringing the best tabletop games to digital platforms,” Joel Goodman, CEO, Playdek. “We are also able to advance our lead in the market by building and launching our online hobby games platform, giving gamers that ‘around the table’ feeling in the digital realm.”

AT&T has announced that it invested nearly $750 million in its San Diego area wireless and wireline networks from 2010 through 2012, with a focus on expanding 4G LTE mobile Internet coverage and enhancing the overall performance of its networks. The investment is designed to deliver the highest levels of service, with network enhancements driving improvements in key areas of the mobile Internet experience: 4G speed, broad coverage and network reliability. AT&T’s significant investment over the past three years is delivering customers a stronger network

performance, including more reliability (The AT&T network kept 99 percent of all San Diego-area wireless calls connected in the fourth quarter of 2012). “We know the mobile Internet has become central to our customers’ lives, and we’re committed to driving both investment and innovation to deliver the best possible experience over the AT&T network,” said Tammi Terrell, AT&T vice president general manager. “While thirdparty and internal testing shows that these investments are paying off with excellent service for San Diego customers, we are continually

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planning and deploying network enhancements to improve service in the future.” AT&T customers are benefitting from more than 450 wireless network upgrades in six key categories in the San Diego area during 2012, including activating new cell sites, adding capacity, upgrading cell sites to provide fast 4G LTE mobile Internet speeds, deploying high-capacity Ethernet connections to cell sites, and adding or upgrading Distributed Antenna Systems, which boost wireless coverage and capacity in buildings and at major venues like convention halls or sports arenas.

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