Carlsbad Business Journal - May 2012

A GREEN THUMB The garden of West Steak and Seafood chef inspires his cuisine.

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MEET CPL. DOERING

Alexandra Doering, a Marine, is learning about real estate as she prepares to exit the military.

business WWW.CARLSBAD.ORG

Journal

vol. 29, no. 5

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MAY 2012

an award-winning, monthly publication of the carlsbad chamber of commerce

LEGOLAND Hotel takes shape Chamber: Important addition to region's economic development

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Plans for the the first-of-its-kind hotel at LEGOLAND California are on track for the anticipated opening in the summer of 2013 — as anyone that visits the park can attest simply by gazing to the left when entering the Carlsbad themed resort.

LEGOLAND California has released the first conceptual drawings that depict what the hotel will offer.

The three-story hotel, the first of its kind in North America will feature rooms and suites that match inside the popular theme park: Pirate, Kingdom and Adventure. They will be brightly-colored and feature interactive LEGO decor. The hotel has been designed for families with children ages 2 to 12 and will feature a pool and lounge area, patio, event space and buffet restaurant.

t's a different kind of hotel room stay. People will be making Carlsbad their destination for longer periods, instead of just an overnight stay.

— Ted Owen, President and CEO, Carlsbad Chamber of Commerce

SEE LEGOLAND, Page 14

The Details GRAND OPENING: Summer 2013 LOCATION: LEGOLAND Hotel will be located to the right of LEGOLAND California’s entrance in an area that was previously used for bus parking.

STYLE | GUIDE

NUMBER OF ROOMS: 250 BRIEF DESCRIPTION: The three-story LEGOLAND Hotel will be the only one of its kind in North America and will include interactive family fun that brings children’s imaginations to life. The LEGOthemed hotel will feature brightly colored LEGO décor throughout the hotel, a pool area and restaurant.

LEGOLAND California has unveiled these images of what the LEGOLAND Hotel, scheduled to open in the summer of 2013, will look like.

5934 Priestly Drive Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

Photos courtesy of LEGOLAND California

GROWTH

SUCCESS

ADVENTURE VISITORS

Ride your bike to work in May Ever thought about ditching your car and getting to work on a bicycle?

Well, May is the perfect month just for that.

May 18 is Bike to Work Day and some Carlsbad businesses and the City of Carlsbad are joining a regional effort to assist those who want to pedal for their commute that day. Last year, more than 6,000 people biked to work during the day.

The City of Carlsbad, Life Technologies and Tri-City Wellness Center are among those hosting “pit stops” at their sites that day, offering bicyclists places to rest and also pick up free T-shirts, water and snacks. These stops will be open from 6 a.m. to 9 a.m.

Local stops include: • City of Carlsbad: Pit stops will be held at Pine Avenue and Carlsbad Blvd. A second stop will be held in the business district along Faraday Avenue at Zone 5 park.

• Life Technologies will host a pit stop westbound on Faraday Avenue west of College Avenue at Van Allen Way. • The Tri-City Wellness Center will host a pit stop at 6250 El Camino Real.

• A fourth stop will be held at Palomar Airport Road and El Camino Real.

For a complete list of pit stops and more information, visit www.icommutesd.com and look for “bike to work day" under the “events” tab.

SEE BIKE, Page 14

BUSINESS SPOTLIGHT

Melrose Event Center can host your next meeting Planning a party, corporate meeting or family reunion? The Melrose Event Center, the newest meeting facility in North County, can host small gatherings or large groups of up to 200 people, and also features an on-site event coordinator to help with all of your event planning needs.

The Center, located next to the Marriott TownPlace Suites in Vista (and under the same ownership), features approximately 1,900 square feet of flexible meeting room space and offers state-ofthe-art audio visual equipment, high speed wireless Internet, large wall-mounted screens, iPod connections, surround sound and a wireless microphone system.

With plenty of natural light and modern décor, the Melrose Event Center is a very popular place to meet in the business community.

Since it opened, this facility has accommodated the meeting needs of various businesses in the Carlsbad and Vista business parks.

The center has hosted training seminars, off-site interviews, depositions, corporate meetings and holiday parties.

PROFIT GOALS

TACTICS

PLAN

INCOME

CREATIVITY

In addition, the Melrose Event Center has had the privilege of serving its local community, educational institutions, and churches by hosting team banquets, weddings, bar mitzvahs, baby showers, family reunions and more.

Whether you are planning an

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CALL: 888-803-1147

elegant rehearsal dinner or a casual breakfast meeting, its event coordinator can assist you in choosing among several wonderful catering services in the area. The Melrose Event Center is competitively-priced and offers value and flexibility in accommodating your catering, party or corporate meeting needs.

Events held at the Melrose Event Center can be packaged with discounted accommodations at the Marriott hotel, resulting in significant savings.

The new Marriott TownePlace Suites is an all-suite hotel with kitchens in every suite. It offers spacious accommodations, local convenience, and attentive service in a friendly and care-free environment that is enjoyed by leisure and business travelers.

SEE MELROSE, Page 14

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page two f e a t u r e

Tempura Zucchini Flowers and Caponata

(serves 4)

Zucchini Flowers

Eugenio Martignago, executive chef at West Steak and Seafood and Bistro West, grows vegetables he uses at the restaurants.

12 zucchini flowers 1 cup goat cheese 2 tbsp truffle pâté 1 package tempura flour 1 cup club soda

Pesto Sauce

1 cup basil 2 cups parsley 1/4 cup macadamia nuts 1/2 cup olive oil 1/2 parmesan cheese 1 tbsp. garlic

Caponata

1 diced large eggplant 2 celery stalks 1/2 red onion 1 tbsp. tomato paste 1 large heirloom tomato 1 tbsp. garlic 1/4 cup olive oil 1/4 cup sugar 1/4 cup toasted pinenuts 2 tbsp. red wine vinegar

DIRECTIONS Zucchini Flowers

1) Batter - Mix soda water and flour 2) Mix goat cheese and truffle together 3) S tuff the flower with goat cheese and dip in the batter - fry them at 350˚ F in Canola oil until golden.

Pesto Sauce

Add all pesto ingredients in a blender and blend.

Caponata

In a sauté pan with olive oil sauté the onions, celery & garlic until soft. Wait 5 minutes - add tomato and cook for 5 minutes - add eggplant, pinenuts, vinegar & sugar. Cook 2 minutes & serve.

Directions for combination of all ingredients: Place caponata on a plate, place 3 tempura zucchini flowers on top and drizzle with pesto sauce.

Recipe Compliments of:

West Steak and Seafood 760-930-9100 Bistro West 760-930-8008

Farm-to-table cooking West Steak and Seafood chef’s menus benefit from his own garden

By José A. López | Editor, Carlsbad Business Journal

“There’s nothing like watching the food you feed your customers grow,” said Eugenio Martignago, executive chef of Carlsbad’s West Steak and Seafood and the Bistro West, turning his minivan — gutted of the two back rows of seats — onto a dirt road off El Camino Real. “It’s good to know where the food you’re serving comes from.”

For the past two years, Martignago has been splitting his time between the kitchen and tending to this one-acre plot, where he grows vegetables, fruits and herbs that inspire his dishes at the restaurants three miles west on 4960 Avenida Encinas.

This farm-to-table philosophy has earned the chef and the restaurants rave reviews, fans and articles in local newspapers and publications. It’s also led to unexpected benefits for the businesses, such as saving money on buying produce, to creating a strong rapport among the staff at the restaurants.

It started about three years ago, when Martignago convinced the owners of the restaurants to let him take over the abandoned lot, which at that time was overgrown with weeds. With the help of a local farmer, Martignago was able to make use of the land, clearing it of brush and working the soil to make the farming possible.

There was a steep learning curve as he developed his green thumb, and the journey was not without some setbacks, such as the cold weather that froze some of his crops the first year and the crows that started pecking at his strawberries last month, which led to the three scarecrows that now stand guard over the bushes and that appear to have done the trick.

“The first years I spent a lot of time here,” Martignago said, but noted that now that he’s more experienced the time he spends at the farm has diminished. He does go to the farm daily, to pick the produce and brings them back to the restaurant, and to consult with the gardener that tends to the crops. Staff from the restaurant — and the West Inn & Suites, which is under the same ownership as the restaurants — also spend time at the small farm.

“I had about 20 employees here last weekend, pulling weeds and planting, from chefs to wait staff and some of the housekeepers from the hotel,” Martignago said. “All the work is a great team-building exercise.”

The benefits don’t end there.

Martignago said that the farm saves him about 2 to 3 percent off his yearly cost of food, or roughly $5,000 to $6,000 a month. While the food isn’t certified as organic, the chef doesn’t use any chemicals or pesticides to the food he grows.

Bistro West (pictured above) features recipes inspired by the crops in Martignago's farm.

Martignago plants in cycles three months ahead. He’s currently planting corn, tomatoes and other crops for the summer, and his spring crops are starting to come in. They include baby lettuce, baby carrots, zuchinnis, sugar snap peas, fava beans, strawberries and a combination of herbs.

After picking up his produce, Martignago goes back to the restaurants and starts working on the menu. While the West Steak and Seafood uses some of the pickings, the majority of them go to the Bistro, where they complement the menu. Some of the dishes they go to include zucchini flowers stuffed with goat cheese, beet salads and seasonal garden fetuccine.

Martignago said it’s a dream come true to have the farm, which allows him to be flexible and creative in the kitchen.

“As a chef, you’re connected to the ground, and it’s fun to see the food go from seed to the plate,” he said. “The flexibility that comes with it is a great luxury.”

MAY 2012

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tED OWEN

WORDS OF WISDOM OFFICERS Carlton Lund John Osborne

President & CEO CARLSBAD CHAMBER OF COMMERCE

Gina McBride John Lechleiter Mimi Gaffey

Thoughts on customer service

Michael Howes, AICP Peter MacLaggan

Vice Chair of Business & Community Development Chris Ross

Tri-City Medical Center Vice Chair of Special Projects Jeff Segall Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Dean Anderson Deb Beddoe David Bennett Joseph Charest Rebecca Cofinas Neil Crapo Ahmed Haque John Hanley Fred Hernandez Tucker Hohenstein Stephen “Hap” L’Heureux Gene Manganiello Paul McCormick Trisa Mills Niels Norby Carmen Rene Peter Ronchetti Ken Ryan Lara Saab Don Sando Alex Scollon Don Schempp Lee Sterling Tim Stripe Jim Valentine Peter York

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD Visit Carlsbad NCTD Camp Pendleton

Ofie Escobedo Lisa Hildabrand John Roach Sam Ross Bridget Hennessey Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

index CITY UPDATE................................4 LEGAL LINES................................5 LEGAL UPDATE.............................5 POLITICAL PULSE.........................6 EXPAND YOUR KNOWLEDGE.........7 TECH TALK...................................8 MEMBER DIGEST.........................9 BUSINESS BUZZ...........................15 EDUCATION NEWS.......................16 REAL ESTATE UPDATE...................18 RESTAURANT GUIDE....................13 MEMBER MARKETPLACE..............19

This month’s column focuses on aphorisms about customer service. The hope is that they will help you organize your thoughts toward success.

Cpl. Alexandra Doering, a U.S. Marine, is participating in the Carlsbad Chamber of Commerce's Boots in Business military mentoring initiative by shadowing jobs at The Lund Team office. A heavy equipment operator, she is shown above operating an excavator in Afghanistan.

Meet Cpl. Alexandra Doering There’s someone I’d like you to meet.

Her name is Cpl. Alexandra Doering and she’s from Boise, Idaho.

In 2008, fresh out of high school, she joined the U.S. Marines. She made the decision, she told me, because she knew she didn’t want to go directly to college after graduation, and she wanted to make sure that once she was ready to go to back to school, she would be able to pay her own way.

Doering’s family is involved in construction, and she served her country as a heavy equipment operator, working with bulldozers and front-end loaders performing road work, building bridges and other crucial infrastructure.

During her 4-year career in the Marines, which ends in August, Doering had DOERING two stints in Afghanistan, the first from December 2009 to June 2010 and the second from May to December of 2011, where she provided support in base operations for infantry units.

During this time, she also served on the Marine’s Female Engagement Team, interacting with women and children in Afghanistan to gauge their feelings about numerous issues.

Soon, Doering, who lives in Vista, will enter the workforce. Her only previous work experience was as a waitress at IHOP in 2008. Now that she’s leaving the service, she’s looking to get into real estate.

I met Cpl. Doering through the Boots in Business, the Carlsbad Chamber of Commerce’s Military Mentoring Initiative. For 30 days, she will be at The Lund Team office, shadowing members of my staff and I as we go along our daily routines.

Launched last fall, Boots in Business is a great Chamber program, one that I recommend to any businessowner and company. We have many great military veterans right here in our backyard, and many of them are going to be making the transition from military life to the civilian workforce. I think it’s our responsibility to help them in that transition, and that’s exactly what the program does.

As a participant, all you have to do is set aside your time to give the program participants an opportunity to see what the duties of a job are and mentor them, which includes looking over their resume and helping

CARLTON LUND

Beckman Coulter, Inc. Your Ops Manager Cal State San Marcos Katz & Associates Scripps Health Wells Fargo NRG West Solatube Global Marketing, Inc. Modern Postcard Colliers International Law Offices of Stephen M. L’Heureux Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy Life Technologies Corp.

LEGOLAND California Waste Management Westfield Strategic Results Group New Village Arts Theatre Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. SDG&E North County Times

CHAIRMAN’S KUDOS

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

them determine what they need to do to get a job in their field of interest.

Through the program, Doering has been able to immerse herself in the real estate business, seeing all of the steps of a sale, from listing to the sale of a home.

“It’s very exciting to be taking steps toward my future,” she recently told me.

She is already starting to plan her post-military life. She’s enrolled in real estate classes at MiraCosta College.

It’s been a pleasure hosting Cpl. Doering, and her can-do attitude, her warmth and her positivity are remarkable.

With that I’d like to give KUDOS to Boots in Business and invite my fellow businesowners in the area to take part in the program. For more information, contact Military Mentoring Initiative Manager Madonna May at mmay@carlsbad.org or give her a call at 760-931-8400.

KUDOS to Tri-City Medical Center for being named one of the “100 Great Places to Work in Healthcare” by Becker’s Hospital Review and Becker’s ASC Review.

The award recognizes workplaces that go “above and beyond” to keep their employees happy and motivated through robust benefits,

opportunities for development and a strong sense of community.

KUDOS to Buena Vista Elementary School, which has been named a 2012 California Distinguished School. It is one of only 387 elementary schools across the state to be honored this year. A celebratory event co-hosted by the California Department of Education and San Diego County Office of Education will be held on the afternoon of May 23, 2012. That evening, from 5-8 pm, the Buena Vista community will celebrate its 50th anniversary. The plaque will be displayed and all are welcome to attend.

KUDOS to Grand Pacific Resort Management and West Inn & Suites for their recent awards. The American Resort Development Association recognized Grand Pacific Resort Management with 17 of its ARDY awards, while TripAdvisor named West Inn & Suites one of the Top 25 Small Hotels & Motels for Families in the U.S. and in the World.

Finally, KUDOS to the following Chamber members, who celebrated 15 or more years of being members of the Carlsbad Chamber of Commerce in March: American Cargoservice (15); Carlsbad Village Lock & Key (17); Chamberlain Property Management (17); Encinitas Union School District (18); GRC Management (25); Hubbs-SeaWorld Research Institute (19); La Costa Valley Preschool & Kindergarten (21); Paul Laslo & Associates (22); Palomar Reprographics (25); Pelican Cove Bed & Breakfast Inn (25); Ramada Carlsbad by the Sea (25); Alan Rich & Associates, A Professional Law Corp. (27); Rotary Club of Carlsbad (25); San Diego County Credit Union (25); and the TaylorMade Golf Company (18).

• There is no such thing as an unimportant person, job or contact with the customer. If one employee wows the customer now and then, that’s commendable.

But if every single employee makes an effort to wow the customer every single time, that’s a sales and service revolution.

“

L

isten closely

and your customers will explain your

“

The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer RAM Enterprises International Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp.

Vice Chair of Economic Development Sylvan Learning Center of Encinitas

business to you.

• Eliminate bureaucracy.

Empower your employees.

Accommodate your customers. No exceptions, no excuses.

• Would you do business with you?

• Listen closely and your customers will explain your business to you.

• If you are not serving the customer, you’d better be serving someone who is.

•If he works for you, you work for him.

Lastly some comments:

random

•If you don’t like what you’re getting back in life, take a look at what you’re putting out.

•Life is a crisis! So what!

•Welcome frustration. It is a gift that signals we need to change something.

• If you can’t add to the discussion, don’t subtract from it.

I saved one of my favorites for last, “You have to be an adult to work here.”

Sandy and Carlton Lund with Cpl. Alexandra Doering.

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carlsbad business journal

www.carlsbad.org

CITY UPDATE

Carlsbad General Plan will help shape our city’s future CITY NEWS

KATHY DODSON

Every city in California is required to have a general plan, which provides the blueprint for how land will be developed to achieve a community’s vision for the future. The plan spells out such things as where businesses and homes are built, how people get around the city and how the city preserves and manages its open space.

The City of Carlsbad is in the process of updating its General Plan with the assistance of residents and members of the business community, who are playing an important role in this process.

As the city faces a future of less developable land and a growing and aging infrastructure base to maintain, the updated General Plan will need to provide some of the tools necessary to address these issues.

The city’s remaining vacant, underutilized and redeveloping areas present new opportunities and new challenges.

At the foundation of the General Plan update is the Carlsbad Community Vision. In 2008, the City of Carlsbad began working with the community to create a vision of the future by gathering ideas through public workshops, interviews, meetings, committees and surveys in a process called Envision Carlsbad. The core values of this vision include:

Economic Development Manager City of Carlsbad

• S mall-town feel, beach community character and connectedness •O pen space and the natural environment •A ccess to recreation and active, healthy lifestyles • T he local economy, business diversity and tourism •W alking, biking, public transportation and connectivity • Sustainability •H istory, the arts and cultural resources •H igh-quality education and community services •N eighborhood revitalization, community design and livability The General Plan process also recognizes that the issues Carlsbad faces for its future must focus less on guiding development of large land areas and

City making improvements to Village storm drains Work crews are installing new storm drains along two vital streets in the Carlsbad Village as part of a city program to improve drainage in northwestern Carlsbad, which has some of the oldest infrastructure in the city.

The project is located along Roosevelt and Madison streets, between Carlsbad Village Drive and Grand Avenue.

The City of Carlsbad project, which began in early April and is expected to last until July 20, consists of laying new pipes beneath the streets and constructing storm water inlets, called catch basins, at the surface. Before this project began storm water drained along the curbs and gutters guided by small sections of PVC pipe, which couldn’t handle large volumes of rainwater.

Businesses along Roosevelt and Madison streets will remain open during the project, and the city and contractor will do their best to minimize any inconvenience to merchants and their customers. The project entails construction work, called trenching, in the two streets.

When the project is complete, crews will have installed 420 feet of new 18-inchdiameter reinforced concrete pipe and 56 feet of new 12-inch-diameter PVC pipe. The storm water project also includes installation of four new catch basins and four cleanouts that will connect to the existing storm drain systems on Carlsbad Village Drive and Grand Avenue. It also includes the improvement of mid-block crosswalks on each street and new paving.

more on maintaining and enhancing the quality of life that the residents, business owners and city officials have worked so hard to create.

Business and industry trends are an important part of this planning process. Current economic forecasts project that Carlsbad’s industrial areas along Palomar Airport Road, Faraday Avenue and El Camino Real are likely to undergo a shift over the next 30 years. Based on such factors as land values, employment demands and technology trends, Carlsbad’s manufacturing, distribution, and light industrial sectors are

likely to contract as its corporate office and research and development sectors expand.

These are important elements to consider for the General Plan and zoning update, because the plans will spell out policies and standards for future development.

The plans also will capitalize on the City of Carlsbad’s progress in streamlining the development review process. The new plans are likely to include greater flexibility in land uses and in development standards, and will include an improved permitting process.

Traffic signal technology cuts commute times The City of Carlsbad has significantly improved traffic flow along the city’s busiest corridors by installing a new wireless network that linked 55 traffic signals to the city’s new traffic management center in the last six months.

The new wireless network connects traffic signal electrical equipment, vehicle detection sensors and cameras to a central computer at the city’s administrative center on Faraday Avenue. With the new system city traffic engineers have the ability to view live video feeds and optimize Carlsbad’s traffic flow by synchronizing the timing of green lights.

“We’re seeing substantial travel time improvements on El Camino Real and Palomar Airport Road,” said Doug Bilse, the City of Carlsbad’s senior traffic engineer. “A majority of our traffic is traveling on Palomar Airport Road or El Camino Real, so if we can keep those corridors flowing smoothly we have handled the most important transportation links in the City of Carlsbad.”

Bilse said the project also implemented new signal timing plans along roadways serving the Carlsbad Research Center, a major business park in the city’s geographic center, “so employees there should see a significant improvement in their commutes each day.”

Last year the city made a significant investment in the traffic signal system, and Bilse said it is already paying dividends. As an example, Bilse said, the time it takes to drive on Palomar Airport Road from the Interstate 5 interchange to Melrose Avenue was reduced by almost four minutes during the afternoon peak rush.

The new equipment also enables the city to respond to public reports of malfunctions more quickly and economically.

Start your property search here CARLSBAD Expanding? www.carlsbadca.gov/econdev

Start your property search here www.carlsbadca.gov/econdev

In a similar vein, the Envision Carlsbad process studied retail trends in the city and analyzed how well the city’s retail offerings support our residents while attracting out-of-city shoppers, and where we lose customers to other cities. This is important because a strong retail sector produces sales tax revenue, which helps pay for such everyday city services as police and fire protection.

For example, the city is strong in automobile dealerships and fullservice restaurants, but is less strong in grocery stores and gas stations.

The Envision Carlsbad process will use such data knowledge to shape a General Plan that serves residents and businesses better in the future, while attracting customers to our varied retail outlets.

Good planning will ensure that Carlsbad remains a vibrant business and employment center for many years to come, while maintaining and enhancing the quality of life of our residents and business owners.

The city will continue to provide opportunities for you to get involved and offer your input before the new General Plan and zoning updates are considered for adoption in the spring of 2013.

For more information, visit www.carlsbadca.gov/envision.

City offers free mediation service The City of Carlsbad is offering a new service to help neighbors resolve disputes using trained volunteer mediators who are members of the Carlsbad community.

“Often if you can get into the same room with a neutral third party to help talk through the issues, grievances can be resolved,” said Sue Irey, the city’s volunteer coordinator. “Mediation is free, quick, confidential and will take place in Carlsbad. The goal of the program is to help residents address issues in a positive setting, rather than letting situations escalate.”

According to Irey, the types of issues commonly resolved through mediation involve property maintenance disputes, animal nuisance complaints, noise and neighbor-toneighbor conflicts. The city’s program will not be used for disputes between landlords and tenants, nor between property owners and HOAs. “This service provides a good opportunity to mediate a dispute that may otherwise end up in court,” Irey said.

City volunteers have undergone intensive training and received certification through the National Conflict Resolution Center. Mediation sessions usually last about three or four hours.

Carlsbad makes open space gains The City of Carlsbad has conserved an additional estimated 80 acres of natural open space for plants and animals this past year under its Habitat Management Plan.

City staff recently released the plan’s draft annual report for 201011, which shows that the city is within 10 percent of reaching the Habitat Management Plan’s goal for habitat preservation. The plan calls for the city to set aside 6,478 acres of open space when the city is built out, and Carlsbad has succeeded in setting aside 5,821 acres in the seven years since the plan was adopted.

Carlsbad is the only city in Northern San Diego County with an approved habitat management plan. City officials worked for almost 15 years to perfect the plan, and it was approved by state and federal environmental agencies in November 2004.

— Source: City of Carlsbad

MAY 2012

LEGAL LINES This column gives you the opportunity to tap into the expertise of attorneys who are members of the Carlsbad Chamber of Commerce. If you’d like to submit a question for consideration, send it to jlopez@carlsbad.org. The responses provided in the article are for informational purposes only and not for the purpose of providing legal advice.

You should contact your attorney to obtain advice with respect to any particular issue or problem. A response in this article by an attorney does not create an attorney-client relationship between the attorney and the reader. The opinions expressed at or through this article are the opinions of the individual author and may not reflect the opinions of the Chamber, its employees, agents, directors or members — Lee Sterling, guest editor

Estate Law

INTELLECTUAL PROPERTY LAW

Jacqueline Skay | Jacqueline Skay Estate and Trust Law

Michelle Herrera | McKenna Long & Aldridge, LLP

Q. What happens if I don’t plan my estate?

Q. I own my own business, and I want to protect inventions and ideas that I have come up with on my own from being used by competitors. What can I do?

Close your eyes and think about who you want to receive your assets when you die. Did you think of probate attorneys, a clerk of the superior court, a probate referee and your local newspaper? Probably not. But that is what happens if you fail to plan for your death or incapacity.

Via a time consuming process, many people and institutions you would not have chosen receive a significant percentage of your estate.

Costs of 8 percent and delays of 18 months are not uncommon.

Further, if you do not plan, your “heirs-at-law" are chosen for you — defined by statute. These are the people you might choose yourself: your spouse and next of kin. But often, it’s not that simple.

Most families have “issues.” It may be that one of the heirs is still a minor, or is married to someone who is irresponsible with money or is on disability.

All of these “issues” are best addressed by you in advance, when you are able to decide who should manage your assets and how they should be distributed when you are no longer here.

In California, the most common method of addressing these issues is a revocable trust and related documents, such as a power of attorney, advance health care directive and pour-over will. These documents are also usually the best insurance your business is properly conducted if you become incapacitated due to a car accident, stroke, or otherwise.

Skay can be reached at jskay@estateandtrustlaw.com

You want to protect what is referred to as “intellectual property”: inventions, trademarks, literary or artistic works and trade secrets.

A patent protects an invention – things that are made or the processes and procedures that go into making them. Manufacturing equipment or a computer software program, for example, might be the subject of a patent. Patents are issued by the U.S. Patent & Trademark Office, and are subject to strict legal requirements. A patent precludes all others from using your invention for a limited period of time.

A trademark is a word, phrase, symbol or design that identifies and distinguishes the source of your product. Product names, slogans and designs are often trademarked.

Like patents, trademarks are regulated by the USPTO and are subject to strict legal requirements. A registered trademark provides a legal presumption of ownership and

the right to exclude others from using it.

A copyright protects works of authorship and art. Song lyrics are often copyrighted, as are books. Product brochures and website content may also be copyrighted. Copyrights are regulated by the U.S. Copyright Office. Registration is not necessary, but is recommended because it creates legal presumptions about ownership, and permits you to file a lawsuit in court for copyright infringement.

A trade secret is any type of information that derives economic value from not being known to the public. A manufacturing process or a customer list might be a trade secret. You must undertake reasonable efforts to maintain the confidentiality of your trade secrets, such as confidentiality agreements and limiting access to the information within your company. Under California law, you may pursue damages from someone suspected of stealing or disclosing your trade secrets.

Protecting your intellectual property on the front end, through registration and confidentiality practices, will go a long way in helping you vindicate your rights down the road.

Herrera can be reached at MHerrera@ mckennalong.com

LEGAL UPDATE

Court decision eases employer angst over meals and breaks LOU STORROW

The California Supreme Court has given employers some relief in dealing with the state’s strict meal and rest period rules, in a class-action lawsuit brought by a group of restaurant employees.

Employees of the Brinker Restaurant Corp. — which includes Chili’s Grill & Bar Attorney and Maggiano’s Little Italy, STORROW LAW, APC and at one time included Romano’s Macaroni Grill, Corner Bakery Cafe, Cozymel’s Mexican Grill and On the Border Mexican Grill & Cantina — filed a class action lawsuit alleging, among other things, unlawful scheduling of meal and rest periods.

California’s highest court has now clarified those rules in a way that gives employers a small amount of flexibility and greater protection against lawsuits.

California wage hour regulations include these provisions dealing with meals and breaks: • No employer shall employ any person for a work period of more than 5 hours without a meal period of not less than 30 minutes — unless the employee is relieved of all duty during a 30-minute meal period, the meal period shall be counted as time worked.

• Every employer shall authorize and permit all employees to take rest periods (insofar as practicable in the middle of a work period) at the rate of 10 minutes net rest time per four 4 hours or major fraction thereof. No break is needed if the total work day is less than 3-1/2 hours.

• If an employer fails to provide an employee a meal period (or rest period) in accordance with the applicable provisions of this order, the employer shall pay the employee one hour of pay at the employee’s regular rate of compensation for each workday that the meal period (or rest period) is not provided.

The Brinker employees claimed it was wrong to: a) schedule them for meals early in a shift,

then make them work six or more hours without a meal period, b) give them two 10-minute breaks after lunch instead of one before and one after; and c) fail to pay an hour of “premium pay” when employees’ meal periods were cut short.

The court held that it did not violate the law to schedule meal breaks early in the day, even if the employee had to work six or seven hours after lunch without a second meal period.

The court also held that employers need not “ensure” that employees take a full 30-minute meal, but need only “relieve the employee of duty.” If the employee voluntarily cuts the meal break short, he may be entitled to be paid for the time, but not an hour of “premium pay” on top of that.

Finally, it was okay to schedule two breaks on the same side of lunch, as long as the employee got two breaks on a workday longer than 6 hours. If the workday runs over 10 hours, a third break would be due. In part of the ruling that favored employees, the court held that two ten-minute rest periods must be provided if the employee works more than 6 hours in a day, rather than the seven-and-ahalf hours claimed by the employer.

Most employers find it challenging to comply with the complicated wage-hour rules, particularly in California where both federal and state rules apply. This ruling gives California employers a little protection against employees who might cut their own meals and rest periods short and then demand “premium pay” from their employer as a result.

California’s rules are generally more restrictive than federal rules and contribute to the belief that California is unfriendly to business.

This decision may improve that perception, if only slightly.

Storrow can be reached at lstorrow@ hrlawyer.com

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carlsbad business journal

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ASSEMBLY NEWS

POLITICAL PULSE

Since joining the legislature in 2006, my focus has been on restoring job growth and prosperity to our state and region by supporting business-friendly policies that will attract and keep companies that generate the tax revenues upon which all state programs depend.

It is my continued hope that most legislators will come to realize that California’s fiscal health rests upon sound economic and tax policies that encourage economic growth, generate private-sector jobs and provide opportunity for all our citizens.

As you know, California’s tax rates are among the highest in the United States. This high level of taxation, combined with excessive business regulations, continues to drive businesses and individuals out of California and into more business-friendly states such as Texas and Arizona.

Texas added 165,000 jobs during a period when California lost 1.2 million jobs. As a result, billions of dollars in tax revenues necessary tzo maintain our state’s fiscal solvency have been lost. In terms of creating jobs, Texas is clearly doing something right. Reforming tax policies and reducing the regulatory burden on individuals and businesses stimulates the economy, helps create new jobs and results in increased state revenues.

Along these lines, I have introduced legislation this year that would help re-establish a businessfriendly climate in California. Seen as “Job Creator” legislation by the California Chamber of Commerce, AB 1605 would encourage job growth through reducing the minimum annual tax on small business corporations, limited liability partnerships, and limited liability companies.

Currently, small businesses in California with gross receipts of $1 million or less are required to pay annual minimum franchise tax of $800 the first quarter of the year.

This $800 is owed and must be

martin garrick

Voting to put jobs first in California DISTRICT UPDATE

Assemblyman assembly republican leader emeritus

prepaid, regardless of whether the company is active, inactive or even makes a profit. Specifically, AB 1605 would seek to reduce this burden on small businesses by eliminating the annual minimum tax for the first year the business is operating. By reducing this initial franchise tax, small businesses are encouraged to grow and invest more capital in establishing and expanding their enterprise.

While I have introduced similar proposals each year during my tenure in the state Assembly, the partisan makeup of the Legislature may again prove problematic.

Many legislators talk about “jobs, jobs, jobs”, but talk is cheap. Like me, legislators were sent to Sacramento to vote and fight for job creation. Given the opportunity to vote for measures that would grow California’s economy, make our state more competitive, and get people back to work, the majority of legislators did the opposite. This “reality check” can clearly be seen on voting record “scorecards” produced

by CalChamber and the National Federation of Independent Business (NFIB).

Don’t take my word for it. Look at how state assembly members ranked on the most recent scorecards by visiting my website at http://republican.assembly.ca.gov/member/74/.

You will discover for yourself which legislators simply talk about jobs and who actually votes to create and protect them.

California Chamber unveils ‘Job Killer’ bills The California Chamber of Commerce has released its annual list of “job killer” bills list, which identifies the negative impact that proposed state measures would have on California’s competitiveness and job climate if they were to become law.

CalChamber also unveiled a new website, CAJobKillers.com, that allows interested parties to keep track of the proposals under consideration by the state legislature.

The initial list, unveiled last month, included 23 bills (several were added afterward).

Allan Zaremberg, President and CEO of the California Chamber, said the proposed laws,"threaten to create further hardships and costs for private sector job creators in a time of unprecedented unemployment."

Barriers to Economic Recovery AB 1543: Increases the cost of state contracts. Prohibits state and local governments from contracting with many businesses that use component parts and materials from other countries in construction projects and to manufacture goods.

AB 1897: Requires that general plans incorporate concepts related to healthy food access and urban agriculture.

AB 1963: Imposes a new sales-and-use-tax base on numerous services, disadvantaging California businesses that will not benefit by the proposed reduction in other tax rates.

AB 2517: Allows employees to file liens on an employer’s real property or any other person’s real property where work was performed for unproven wage claims.

AB 2540: Imposes a new sales-and-use-tax base on numerous services.

SB 950: Forces taxpayers to overpay their taxes in order to avoid severe penalties.

SB 1470: Allows all borrowers, including strategic defaulters and investors, to abuse the loan modification process to forestall legitimate foreclosures.

Costly Workplace Mandates AB 1313: Removes the existing overtime exemption allowed for agricultural employers.

AB 1439: Indexes the minimum wage rate upwards according to the percentage of inflation even during an economic downturn.

AB 1450: Subjects employers to charges of discrimination for inquiring into an applicant’s employment history.

AB 1808: Expands the definition of “public employee” to include employees of any private employer where a public agency “shares” in the employment decisions of those private employees.

AB 1999: Expands the Fair Employment and Housing Act to include a protected classification for any person who is, who will be, or who is perceived as a family caregiver.

AB 2039: Expands the category of individuals with serious health conditions for whom an employee can take a leave of absence.

AB 2217: Discourages businesses from even locating a call center in California by requiring the business to adhere to overreaching mandates.

Expensive, Unnecessary Regulatory Burdens AB 2424: Increases costs of timber production by changing the state’s forestry goals to give equal consideration to each public need when reviewing forestry operations, including Timber Harvest Plans.

SB 568: Bans all food vendors from using polystyrene foam food service containers.

Fuel Price Increases AB 1532/ AB 2404/ SB 535/SB 1572: Increases energy costs, including fuel prices, on consumers and businesses by allocating funds to various programs that are not necessary to implement the marketbased trading mechanism under AB 32.

Inflated Liability Costs AB 1208: Decentralizes control of trial court funds.

AB 2149: Allows the sharing of certain information contained in settlement agreements.

SB 1528: Allows an injured party to recover expenses never actually incurred.

MAY 2012

7

EXPAND YOUR KNOWLEDGE

I buy local foods whenever possible for a healthier family, community and planet. One of the wonderful things about living in southern California is year-round access to fresh, local produce. Here are the top 10 reasons to take a little extra time and get to your favorite farmers market or local merchant:

1. The first reason is purely selfish… fresh, local fruit tastes better.

Most fruit does not ripen off the tree. It may be gassed in the packing shed or warehouse to imitate ripeness, but the flavor just isn’t there. Sadly, ripe fruit does not transport well. Most fruit you see in the grocery store, organic or not, was picked at least a week earlier, far before it was ripe. Buying fruit from a local source means buying riper, juicier and much more delicious fruit.

2. Local produce is healthier for you and your family.

Health issues exist for both organic and non-organic foods. Consider the recent news about arsenic in organic brown rice syrup; not from errors or contamination during processing, but because the plants absorbed arsenic from the soil in which they grew. You are much more likely to know about environmental health concerns in your backyard than 300 or 3,000 miles away.

3. A second health issue arises from the processing itself.

From spinach to mixed lettuce to bean sprouts, healthy food can

BEVERLY JO NOBLE

Top 10 reasons why you should buy local produce healthy living

Author “A Lifetime of Recipes: Fabulous Fresh Fruit”

become a source of disease either from employee error or poor industrial hygiene standards. The more processed a food item is, the more potential exposure to contamination exists. And the further it travels, the more potential threats can enter the food supply. The shorter the food chain is, the fewer opportunities for disease to enter the picture.

4. Food processors add preservatives for longer shelf life.

8. The demands of large corporations are best met by other large corporations.

If you want to limit your consumption of chemicals, buying local and minimally-processed produce is crucial.

6. Small, local farms are more likely to use sustainable agricultural methods.

5. Many people assume that organic is the same as local and sustainable.

Diversity of crops, in particular, is seldom practiced by agribusiness.

For more information on sustainable agriculture, see www.sustainableagriculture.net.

A recent article from a small, organic, sustainable farm in Connecticut describes the issues that arise between a chain store and a local farmer, even when both parties would like to do business together.

Read it at http://bit.ly/Awy9r0.

7. Buying food from local farms supports the local economy.

9. Local food is healthier for the global environment.

Sadly, organic food is no longer produced primarily by small, local, family farms. International corporations farm thousands of acres in Mexico or China, wherever the labor costs and regulations are lowest, the, n import the produce or processed foods as “organic.” They may well be, but issues of sustainable agricultural practices, labor standards, and costs to the environment from longdistance transportation still exist.

Many studies have shown that local businesses of all kinds tend to keep their profits in their local communities, while the profits of global businesses are returned to the corporate headquarters.

On average, food consumed in America travels 3,000 miles from source to table. That’s a lot of jet and diesel fuels pumped into the atmosphere.

One of the easiest, least costly ways to reduce your personal carbon footprint is to buy food produced locally.

10. A trip to the farmers market or independent grocer is also an opportunity to learn about specific fruits, get some cooking tips, and experience different cultures.

It’s also a fun family experience.

If your children are reluctant to try new fruits or vegetables, take them along and let them ask questions and make their own selections, then help to prepare the meal. It’s a great learning experience as well as an antidote to picky eating habits.

Noble can be reached at bev4recipes@gmail.com

Shop for local food at the Carlsbad Village Farmers' Market, every Wednesday and Saturday from 1-5 p.m. at 2930 Roosevelt St. between Grand Avenue and Carlsbad Village Drive.

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carlsbad business journal

www.carlsbad.org

TECH TALK

HOW DID YOU GET HERE?

A beautiful sunset, the perfect wave, a mouthwatering plate of food, inspired interior design, that must-have outfit, and… the list goes on. These are the things people share online. Images of what they want, what they need, and what they think their friends will like.

Social media is really just social sharing. People share experiences, stories, information, news and interests. All of this sharing stimulates conversation, validation and ultimately, purchases. As business owners, it is this last action that we are most interested in. Purchases equal revenue, but to get the purchase, we must become part of the sharing.

So, how do you get people to include you in their social sharing?

Believe it or not, the answer is simple – get involved.

Launching a website, buying payper-click ads, creating social media accounts, these are all just first steps to harnessing the web to grow your business. Is it enough to join the chamber of commerce and never go to a chamber function? If you want to connect with people you have to be active.

Here are five things you can do to increase you social sharing success:

Connect:

After you create your web profiles, you need to let people know you are there. Search for people from your database by uploading emails into

BRIDGET AYERS

The five C’s of being a social business TECH TALK

President GET SMART WEB CONSULTING.

the social and business networks.

Incorporate your web profiles in your print marketing pieces, email blasts and in your business. Finally, after you meet a potential client or strategic partner at a business function, look to connect with them online.

People visit social networks daily, don’t miss that opportunity to connect with them.

Communicate:

Never forget the ‘social’ in social media. People want to be talked to, not talked at, so treat social media like you would a real life social gathering. Say hello to people, ask them questions, pay attention to what they share online, and most importantly be genuine in your interactions.

Content:

Remember that game at the arcade where the moles pop up out of holes and you have to hit them with a soft mallet? That’s social

media. It’s a moving target and just when you think you have it figured out, they change it on you!

It’s frustrating, I know, but there is one thing that does not change and that is what interests people. If you share content that people want, it won’t matter how much a social platform changes, people will search you out.

The fastest way to get someone’s attention is with images. If you do not believe me, check out the newest craze Pinterest.com.

Pinterest, is a combination of pin and interest, people digitally pin images to boards that express their interests. As a business owner you can use this site to share your personal and business interests, to connect with individuals that share the same interests, and showcase your services and products in a creative non-salesy way.

It is also a great platform to use as a spring board for the other social networks.

Collaborate:

Find local businesses, individuals, and strategic partners to work with online. Trying to go it alone is hard and unnecessary. There are tons of businesses out there trying to do the same thing you are. If you work together, you will increase your chances for success.

Consistency:

Stay the course. Rome wasn’t built in a day and social media will not produce clients in a day either. Social media does allow you to connect with people daily, and there is no other marketing tool available that gives this kind of access, but it takes time to build a relationship. If you get involved and stay consistent you will reap the rewards.

Ayers can be reached at bridget@thegetsmartweb.com

Carol Fehr found life after music at Mary Kay For the past 20 years, Carol Fehr has been with Mary Kay Cosmetics.

But before that, she was a professional musician, a banjo player who played jazz concerts, cruise ships, conventions and private parties. Fehr said it was a profession she found early.

“I grew up listening to music.

My mother was an opera singer and my dad loved jazz. I grew up with music around me.

Years and years ago I went to a Shaky’s pizza parlor and I saw a banjo player and the banjo just caught my eye. I told my dad I wanted to play the banjo.”

In 1964 she moved to Las Vegas and joined “The Mickey Finn Show,” a ragtime musical show that started in San Diego.

It was an exciting life for someone in their 20s, but she was growing tired of living in Las Vegas and show-to-show.

“After the show closed, I needed to get a real job,” said Fehr. She tried her hand at interior design and still played music. Eventually, music won out and she returned to San Diego in the early ‘80s where she and her first husband

formed the South Market Street Jazz band. The band performed at the openings of Seaport Village and Horton Plaza and played harbor cruises and other gigs until the early ‘90s, when the recession slowed down the music business drastically.

“I was looking for another way to make money and I was introduced to Mary Kay and started using the product,” Fehr said. “I was drawn to the story of the company and fell in love with the story of Mary Kay... I really love her dream for women to start training and to be able to move up in the company.”

Fehr started as an independent beauty consultant in 1992 and became an independent sales director in 1995.

She recently earned her 10th car — a pink Cadillac SUV — in the company’s Career Car Program. The car is her seventh Cadillac in the company’s exclusive color.

“I didn’t know that back when I started this as a plan B, that it would become a plan A,” Fehr said. “I love my job. I love my life.

I love having freedom and being my own boss.”

This section will highlight the unique paths that Chamber members took toward their current jobs and companies. To share your story, e-mail jlopez@carlsbad.org.

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RIBBON CUTTINGS

Meet some of the Chamber's newest members

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S

P PE SE ULL CIA CT -O L ION UT !

MEMBER DIGEST

MAY 2012

9

what's inside

› Sundowner › First Friday › On The Move

› Renewals › Ribbon Cuttings › New Members

› And More...

Your guide to what's happening at the Carlsbad Chamber of Commerce

At its May meeting, the Carlsbad Chamber of Commerce’s Sustainability Committee will host representatives from the San Diego Energy Foundation, a group that is advocating for a public, nonprofit utility to San Diego Gas & Electric.

Come hear about the foundation’s push for Community Choice Aggregation, a state law that has allowed Marin County to create a municipal power district and that is currently being explored by San Francisco and Sonoma. The foundation’s mission is to achieve the formation of local energy cooperatives in San Diego.

The Sustainability Committee will meet from 7:30 a.m. to 9 a.m. on Tuesday May 8.

Speaking will be Lane Sharman, a co-founder of the foundation and a managing partner at Solana Energy, a green energy consulting firm. Lane has launched a green oil company, Biozoil International, to develop special algal oils as alternatives to fish oil and fossil fuels. He created the first environmental exchange for water credits in California, the Borrego Water Exchange, in 2006 to serve the community of Borrego Springs. He is a member of the Solana Beach Clean and Green Committee actively seeking alternatives to “business as usual.”

The Foundation says forming a public utility company would give San Diegans energy choice; competitive rates and more clean power; job growth from local energy-efficiency programs and green energy projects, and other benefits.

For more information about the foundation, visit www.sandiegoenergydistrict.org.

The goal of the Chamber’s Sustainability Committee is to find and promote the appropriate balance between the economic, environmental and social aspects of the community to ensure sustainability for current and future generations.

For more information, visit www. carlsbad.org or call 760-931-8400.

Are you taking part in our ‘refer and earn’ program?

Last month I talked about the “refer and earn” program for members of our Chamber.

This month, I wanted to report who is earning and also to encourage all of you to participate! In case you didn’t read my April article — and to keep it fresh in your mind — here’s a recap of how the program works.

First, let’s talk about what qualifies as a referral. A referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber. The referral is not someone that is already attending a chamber function or someone you meet at a Carlsbad Chamber event. If they are there, that means they are already in our radar. A referral is someone who joins the Chamber! Once a referral is a member your will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event, except for Sundowners.

The prizes are: • First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint

from TaylorMade for the grand prize. Stay tuned for additional items!

Refer five new members and MEMBERSHIP you are basically receiving $350 COUNTS in valued services and products, which doesn’t even include the Grand Prize! So, get busy and start earning! You must be a member in good standing to Vice President, Corporate and Member Relations participate and receive the items Carlsbad CHAMBER OF COMMERCE listed above and to be in the grand prize drawing.

Congratulations to the followSundowner with a neighboring chamber. ($20 value) ing members for their referrals • Second referral: Attend a First thus far! Carolyn B. Reinmiller is Friday Breakfast for free! RSVP in the lead at this time — with two Required. ($30 value) referrals as of press time.

• Third referral: Receive a marketplace ad in the Carlsbad BusiTom Applegate Kelly Bagla ness Journal (based upon availJulieann Billings-Riordan ability). ($50 value) Rich Clark • Fourth referral: Receive one Ofie Escobedo ticket to the State of the City LunMatt Hall cheon on August 24, 2012 or $50 Anne Howard credit towards any chamber workCarlton Lund shop in 2012. ($50 value) Christina Macone-Greene • Fifth referral: We will deduct Bill Maynard $150 from your 2013 memberNancy McMonigal ship renewal.

Karla Patino Carolyn Reinmiller Also, each time one of your Michael Taff referrals joins the Chamber, your Cameron Trickey name goes into the GRAND PRIZE DRAWING which will be held Dec. For more information, give me 7 at the Annual Volunteer Recognition Awards Breakfast. So far, a call at 760-931-8400 or e-mail we have a golf bag with goodies me at bjorgensen@carlsbad.org.

BEV JORGENSEN

Learn about the push for a public utility company

1-2-3

helping to open doors “We are huge believers in wellorganized, effective chambers of commerce, that is why we joined the Carlsbad Chamber of Commerce.

Doors nowadays are very hard to open, and by joining this chamber, we have found that doors open a lot more regularly, making it a lot more easy to get business done. Thanks Carlsbad Chamber of Commerce!”

The Carlsbad Chamber of Commerce offers monthly opportunities for members to connect with like-minded

Tuesday, June 26, 2012 | 5 - 7 p.m.

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professionals, network and expand their circles of influence. We have monthly Sundowners, First Friday Breakfasts, networking groups and offer workshops to help our members thrive. Call 760-931-8400 for more information about joining us.

For more information call 760.931.8400 or visit www.carlsbad.org

10

www.carlsbad.org

THE CHAMBER SALUTES ITS MARCH 2012 RENEWALS ABPro, Inc. Agua Hedionda Lagoon Foundation Law Office of Ryan A. Alexeev American Cargoservice, Inc. Appy Entertainment Assistance League of North Coast Beery Group Inc., Architect Bierman Law Group, A Professional Corporation Blow Sand Products California Flooring & Kitchen Ctr (Go Green Builders) Carlsbad Danish Bakery Carlsbad Hi-Noon Rotary Club Carlsbad Troop 748 Boy Scouts of America Carlsbad Village Lock & Key Chamberlain Property Management, Inc. Community HousingWorks Days Inn Oceanside Doors Real Estate Management Dudek Easy Life Management Don Edson Architect, Inc. AIA

El Pollo Loco Encinitas Union School District Family Plumbing, Heating & Air, Inc. The Forum Carlsbad GRG Management Gee Gees Stamps N Stuff HOLOEYE Systems, Inc. Higher Power SEO History in Stone - Trading Company Law Office of Anne B. Howard, APLC Hubbs-SeaWorld Research Institute ICN Pilates Independent Actuaries Innovation Design InterContinental IP Isaac’s Catering King’s Fish House La Costa Valley Preschool & Kindergarten Lakeshore Gardens Mobile Home Park Lantelligence Inc. Paul Laslo & Associates

Dr. Sharon Lightner has been named the dean of the College of Business Administration at California State University San Marcos.

The College of Business Administration is comprised of the departments of Accounting and Finance; Information Systems and Operations Management; and Management and Marketing.

An MBA Program was founded in 1995. Signature programs include Senior Experience, In the Executive’s Chair and the Student VIP. The College is also home to the Center for Leadership Innovation and Mentorship Building.

“Dr. Lightner brings a strong record of administrative experience, teaching excellence and innovation, and fundraising sucLIGHTNER cess to Cal State San Marcos,” commented Dr. Emily Cutrer, provost and vice president of academic affairs. “She has an enthusiasm and passion for business and for serving students which will be an asset to the College, the University and the region.”

She will assume her new role July 1.

Lightner is currently the William E. Cole director of the Charles W. Lamden School of Accountancy at San Diego State University (SDSU). Previously, she taught financial accounting at the graduate and undergraduate level. During her teaching career, she won numerous teaching awards both at SDSU and at the national level. In fact, her effort to bridge business practice and academics led to her receiving a prestigious American Institute of CPAs/American Accounting Association Collaboration Award.

Locus Media McCauley Knutsen The McDaniel Firm Nath Law Group New Village Arts Theatre North Coast Calvary Chapel North County Window & Door O’Sullivan’s Irish Pub & Restaurant Ocean Pacific Office Products Optimist Club of Carlsbad ‘The Achievers’ Pain Free Living Palomar Forum Business ParkPalomar Reprographics, Inc. Patrons of the Arts Foundation AKA Carlsbad Community Theatre Pelican Cove Bed & Breakfast Inn Productive Computing, Inc. Ramada Carlsbad by the Sea Redfern & Company Alan Rich & Associates, A Professional Law Corp.

Rotary Club of Carlsbad

on the move NCTD has named Deborah Castillo, previously the agency’s interim marketing manager, as its new public information officer.

Castillo, who brings extensive public sector experience, replaces Alex Wiggins, NCTD’s chief of administration, who served as the agency’s PIO for about 2 years. Wiggins is leaving NCTD in April to take an executive position at another public CASTILLO transit system.

A San Diego native, Castillo brings 23 years of experience in marketing, communications, and consultation throughout the area’s public sector. She earned a Bachelor of Arts in English from Carleton College in Minnesota and a Master of Arts in Journalism from the University of Arizona in Tucson.

Since beginning her career 1989 with the County of San Diego’s Office of Public Works, she has developed communication efforts as a manager and consultant for well-known area initiatives, including the San Diego County Health and Human Services Housing Matters’ campaign, and the City of San Diego’s Think Blue campaign to prevent storm water pollution.

Castillo came to NCTD in September as a specialist in business development responsible for increasing revenues through advertising enterprise contracts.

Ryan Companies US, Inc. San Diego Business Journal San Diego County Credit Union Senor Grubby’s Senso-Pedic, LLC Sol Dancer Solutions Business Imaging Southwest Strategies, LLC Superior Restoration Sustainable Surplus Exchange TaylorMade Golf Company TechCon Services TransChem, Inc. Tri-City Wellness Center Triple J Sun Protection Clothing and Accessories Wells Fargo Home Mortgage Winwood Design Woodworks Plus, Inc. Z&H Wireless Zwiesler Resources, Inc.

The Procopio, Cory, Hargreaves & Savitch LLP has announced the launch of its Aviation Practice Group.

Sandra L. Shippey, a Partner at Procopio and cofounder of the group, said the group, “brings to each aircraft acquisition and sale transaction a multi-disciplinary approach that combines aviation regulatory, financing and tax planning expertise to provide clients with SHIPPEY a complete end to end solution for their specific needs.”

The group consists of an experienced team of attorneys from multiple practice areas, including business, finance, regulatory, intellectual property, litigation, real estate and tax and estate planning.

Eli W. Mansour, a Partner at Procopio and cofounder of the Aviation Practice Group, and Shippey have each done hundreds of aircraft transactions and have extensive experience with of all different types including finance transaction, purchase and sale transactions, fractional ownership transactions, foreclosure transactions and FBO deals. Rounding out the core group are real estate attorney Dana R. Bessenecker, tax attorney Jon P. Schimmer and litigator Edward C. Walton, who bring their respective areas of expertise to aviation transactions.

MANSOUR

8

table for eight

DOORS! PRIZE

Learn all about MS Powerpoint 2010 presented by

Friday, May 11, 2012 11:30 a.m. – 1:30 p.m. $20 chamber members $40 prospective members (includes lunch)

A Table For Eight provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates the Table For Eight at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

Tuesday, May 1 Deb Beddoe, (760) 603-1800 Tuesday, May 8 Gary Whittlesey, (760) 670-8880 Friday, May 18 Christine Davis, (760) 730-3700 Wednesday, June 6 Christine Davis, (760) 730-3700

• RSVP required • Space is limited

5934 Priestly Dr. Carlsbad, CA 92008 For more information and to RSVP, visit www.carlsbad.org or call (760) 931-8400, ext. 230

For more info call: (760) 931-8400 or visit www.carlsbad.org

MAY 2012

NETWORKING OPPORTUNITIES

Learn the elements of persuasion How persuasive are you? Are there components of persuasion that you could utilize to improve your persuasiveness? How can you personally apply these tools to increase your effectiveness? davis If you’d like the answer to these questions, attend the Carlsbad Chamber of Commerce’s First Friday Breakfast from 7-9 a.m. on June 1 at the Hilton Garden Inn Carlsbad Beach, 6450 Carlsbad Blvd.

The featured speaker will be Richard Davis, president of Arbor Scientia-Medical Communications Company.

Davis has consulted with companies and individuals to raise their level of communication effectiveness, both internally and externally, for more than two decades and consulted and coached executives, politicians, scientists and physicians from 50 countries. His clients include Pfizer, GM, Novartis, Lexus, Office Depot, Honda, Chevron, Bristol JUNE 1 Myers Squibb and BMW.

He is co-author of “Best Practices for Medical Teachers,” a book about how to use communication science and adult learning to advance medical education.

At the First Friday Breakfast, he’ll talk about: • The verbal components of persuasiveness • The nonverbal components of persuasiveness • Language that speaks to the decision part of the brain First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The breakfast will be from 7 to 9 a.m., June 1 at the Hilton Garden Inn Carlsbad Beach, 6450 Carlsbad Blvd., Carlsbad, CA 92011. The cost is $30 for Chamber members who register before May 25, 2012. Afterward, the preregistration cost is $50 and $55 at the door.

Prospective members must contact Kristina McMahon at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $70 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400 or ksteffen@ carlsbad.org

EVENT CALENDAR

LEGOLAND California to host Sundowner in May Get to know other professionals at the next Sundowner, a special joint event from the Carlsbad and Oceanside chambers of commerce that will be held at LEGOLAND CaliMAY fornia from 5-7 p.m. on Monday, May 14. (Please note that this Sundowner will be held on a Monday, a departure from most months.)

LEGOLAND California Resort is part of Merlin Entertainments Group and includes LEGOLAND California, LEGOLAND Water Park, SEA LIFE Carlsbad Aquarium and the nation’s first LEGO themed hotel opening in 2013.

LEGOLAND California offers more than 60 interactive rides, shows and attractions, as well as restaurants, shopping and beautiful landscape features specifically geared for families with children ages 2 to 12. There are more than 22,000 LEGO models in the Park created from more than 57 million LEGO bricks.

This event is only open to members of the Carlsbad or Oceanside chambers for $10 each, cash only. For more information or to donate a raffle prize, contact Kathy Steffen, at 760-931-8400 or ksteffen@carlsbad.org.

If you are a prospective member and would like to attend please rsvp with Kristina McMahon at the Carlsbad Chamber. She can be reached at 760-931-8400 or kmcmahon@carlsbad.org.

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AMBASSADOR OF THE MONTH Rich Clark | Sage Payment Solutions

Q. How did you make your first year of Chamber membership successful?

A. Three things: Networking, networking and more networking. I firmly believe that people do business with people they know and trust. The fastest way to do that was become part of the community and that meant joining the Carlsbad Chamber of Commerce first and foremost.

Having your business listed in the Business Resource Guide and on the online directory on Carlsbad.org is great; however I also knew that I needed to become more involved.

Forging trusting relationships with business owners can be difficult and sometimes daunting. I did what any new

member would do, panicked. Seventeen second commercial? What’s that? Looking back over the last year, I have tracked more than 70 percent of my business directly to the Carlsbad Chamber. I also participate in every single First Friday Breakfast, am active in three committees, and co-chair the Business Resource Committee (first Tuesday of the month at 7:30 am). My 17-second commercial still needs work, but I’m hoping when anyone hears the words “credit card processing,” they think of me immediately.

Clark can be reached at rich.clark@sage.com

CLARK

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays Chamber Closed

For times and more information, visit www.carlsbad.org or call 760-931-8400 • May 1 Business Resource Committee Table for Eight • May 2 Government Affairs Committee • May 4 May First Friday Breakfast Outstanding Educational Program • May 6 Carlsbad Village Street Faire • May 8 Sustainability Committee • May 9 Ambassador Committee • May 11 Coffee Connection Lunch Bytes: PowerPoint 2010 • May 14 May Sundowner • May 15 Technology Advisory Committee • May 22 Armed Services Committee • May 23 Education Committee • May 28 Memorial Day - Chamber Closed

Parents & Business Members we invite you

to

Toast A Teacher Celebrate excellence in education by honoring Carlsbad’s teachers.

FRIDAy, MAy 4, 2012 LA COSTA RESORT AND SPA AT 6 P.M.

Agenda

“A PARTNERSHIP EDUCATION & BUSINESS” Show your support forBETWEEN Carlsbad Teachers by sponsoring their ticket to the

Outstanding Educational Program Awards Dinner. 100% of your pledge THE ARTS ENTREPRENEURIAL PROGRAM will go to help a teacher attend the one ceremony of the year that INNOVATIVE recognizes PROGRAM AWARD PRESENTED BY AWARD PRESENTED BY AWARD PRESENTED BY their dedication to teaching excellence.

Make a difference TODAY by

Toasting A Teacher!

O E P

Yes! I would love to Toast A Teacher by pledging $50.00 I’ll do what I can. I’d love to pledge $_________

UTSTANDING Name: PARTNERS IN EDUCATION

AWARD PRESENTED BY

ROGRAM

Life Technologies

CMYK: C100, M100, Y31, K22 Life Technologies Blue Pantone: 2766C C100, M100, Y31, K22 RGB: R40,2766C G37, B96 Pantone: Life Technologies Gray CMYK: K77 77% Black Pantone: 425C RGB: R95, G96, B98

FLORAL

School: SPONSOR Home Address: SPONSOR SPONSOR Email: Page 2 Phone: TotalLogo Enclosed $ Check Number: Life Technologies Interim Guidelines

DUCATI NA L A W A R D S

EVENT

D I N N E R

3 November 2008 v1.3

Hurry! Deadline to Make a Difference is April 29, 2010 Please make all checks payable to: Partners in Education

Please mail this form and your check to:

Carlsbad Chamber of Commerce Attn: Toni Padron 5934 Priestly Drive Carlsbad, CA 92008

E

ach year, the business community comes together to recognize the best and

brightest academic programs.

Toast a Teacher with the Carlsbad Chamber of Commerce and its

Toast A Teacher Sponsorship Form

SCIENCE PROGRAM

11

Partners in Education Foundation.

To sponsor a school, purchase a corporate table or for more information, call (760) 931-8400 or visit www.carlsbad.org.

12

carlsbad business journal

www.carlsbad.org

RIBBON CUTTINGS

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org

Arts & Crafts

Elevation Burger

2641 Gateway Road, Ste. 102, Carlsbad 760-683-5101 www.elevationburger.com/EB.php

E

levation Burger is the nation’s first and largest organic burger chain serving 100 percent USDA-certified organic, grass-fed, free-range beef burgers.

The idea for Elevation Burger was conceived by Hans Hess in 2002 and quickly gained national acclaim after opening its original location in Falls Church, Va. in 2005. Elevation Burger offers 30 percent less fat than similar burgers at competing

chains, hand-scooped milkshakes and fresh-cut fries cooked in heart-healthy 100 percent olive oil. They are also committed to environmentally-friendly practices, including recycling waste — some of which becomes bio-diesel fuel — and using sustainable materials and energy-efficient equipment in the restaurants.

“Ingredients Matter” is not just Elevation Burger’s slogan, but also a reflection of the company’s

single-minded focus on offering quality food that is better for customers and for the environment.

As the first West Coast franchise owner, entrepreneur Ron Weinberg is driven by his passion to bring organic, sustainable and fresh food to the San Diego community.

Ron plans to open more locations within San Diego County in the next few years. There are currently 26 Elevation Burger locations across the United States.

Attorneys

Beverage Distributing

Nutrilys Del Mar, Inc. Thierry Lerond | 877-563-0828 www.nutrilysdelmar.com Nutrilys Del Mar has been dedicated to the preservation of marine life and biodiversity since 1995 and offers the best marine-based products available combining authenticity, effectiveness, bioavailability, science and environmental responsibility.

The Beringer Law Firm Samin Beringer | 760-579-7375 www.beringerlaw.com The Beringer Law Firm provides experienced and quality representation in family law matters including dissolutions, legal separations, custody, support, restraining orders and paternity actions.

VENOM Vodka Kim Blaylock | 760-666-4976 www.venomvodka.com Venom Vodka - Made from all natural grain. Distilled five times, filtered six times through crushed lava rock, onyx and diamonds. Uncork & Enjoy!

Chiropractors

Apex Chiropractic & Integrated Health Dr. Joseph Viggianelli, D.C. www.apexchirohealth.com Apex Chiropractic & Integrated Health blends modern chiropractic with sports medicine. This provides the best of both worlds for a one-of-a-kind experience.

Computer Software Developers & Distributors

Nimble Software Systems, LLC Peter Swaniker | 866-986-6462 www.nimbleschedule.com NimbleSchedule is an intuitive, web-based employee scheduling and labor management solution which provides immediate benefits by reducing labor costs, improving communications and maximizing productivity.

Project Walk

5850 El Camino Real, Carlsbad 760-431-9789 www.projectwalk.org

U

nknown to many outside of the spinal cord injury community, the Project Walk Spinal Cord Injury Recovery Center in Carlsbad is the largest non-profit spinal cord injury recovery center in the world.

Project Walk is recognized as a pioneer in the emerging field of activitybased recovery and exists to provide an improved quality of life to people with spinal cord injuries through intense exercise-based recovery programs, education, support and encouragement.

Project Walk began in 1999, when Ted and Tammy Dardzinski were presented with a challenge by a quadriplegic client who was dissatisfied with his prognosis of living in a wheelchair. With help from both the couple and cofounder, Eric Harness, the client began taking steps and continues to do so daily.

To this day, Project Walk has treated thousands of clients from 46 states, 20 countries, and 6 continents. The staff has grown to more than 25 certified specialists that see a yearly average of

26,000 client hours. Committed to exploring, expanding, and setting the standard in spinal cord injury recovery, the Project Walk Institute of SCI Recovery was established to certify practitioners in The Dardzinski Method, the only program of its kind in the world. Project Walk is currently working to expand its operations on a global basis and is thrilled to have 12 licensed facilities throughout the U.S. and five countries.

For questions about the organization, ways to donate, or client inquiries, contact info@projectwalk.org or visit www.ProjectWalk.org.

Education - Elementary, Secondary & Preschool

Carlsbad Montessori School Janice Irvine | 760-434-4162 Carlsbad Montessori School is a private elementary school based on the philosophy of freeing the child’s potential in a stimulating environment.

Employment/Staffing Agencies

Labor Ready, Inc. Frank Gutierrez | 760-433-4980 www.laborready.com A leading multinational source of dependable labor for companies in a variety of industries. We put people to work—and enable our customers to achieve greater business success.

Energy Conservation

V Core Corporation Matt Huffman | 760-931-7000 www.vcoreusa.com V Core’s engineers are educated not only in thermodynamics, chemistry and design challenges, but also in economic modeling for the Energy market.

Financial Services

Five Rings Financial, The Arand Agency Denise Arand | 760-579-7327 www.fiveringsfinancial.com Creating opportunities, income, security and wealth. Every individual has dreams and financial goals. Let us design a plan to fit yours.

Food & Beverage Sales

American Wireless

6971 El Camino Real, Ste. 203, Carlsbad (760)431-6643 www.americanwireless.com

organicgirl Jennifer Whittle | 661-733-0815 (fax) California-based organicgirl offers an entire line of good, clean organic greens, available in the produce aisle of local grocery stores throughout San Diego County.

Graphic Design

A

merican Wireless, a premier distributor of wireless products, services and technology solutions, opened its latest Sprint store in the Plaza Paseo Real Shopping Center in the scenic setting of Carlsbad. The new Sprint store by American Wireless provides Carlsbad customers a convenient location to purchase products and services from a Sprint Preferred Retailer. The new store is located at 6971 El Camino Real, Suite 203, Carlsbad, Calif. The

phone number is 760-431-6643.

The new Carlsbad location showcases the latest phones featuring the latest operating systems and offers customers an exceptional way to experience Sprint’s products and services.

Customers can preview a variety of hand-held devices tailored to their mobile needs, including the Samsung Galaxy S II Epic 4G Touch and the HTC 3D EVO 4G. All devices operate on Sprint’s 4G network and include Sprint’s services of unlimited data, text and mobileto-mobile calling. Customers can

obtain personalized service from a trained sales associate on phone and rate plan selection, set-up and phone operation.

Theresa Blaszkowski is the retail district manager for the new store, as well as the Sprint kiosks by American Wireless at the Westfield North County and Plaza Camino Real malls.

Blaszkowski has worked in the wireless industry for 5 years.

Sprint store by American Wireless is open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from noon to 6 p.m.

Health & Wellness

Center for Neuroacoustic Research, LLC Jeffrey D. Thompson, DC, BFA 760-931-5333 www.neuroacoustic.com The Center for Neuroacoustic Research is an educational, clinical and research/ development center using sound scientifically for health and wellness - from sleep enhancement to hi tech meditation.

Ocean Sky Beads Carlsbad Dee Layden | 760-730-9400 www.oceanskybeads.com Ocean Sky Beads Carlsbad features dichroic glass jewelry, affordable gemstone strands, glass, crystal, tools, wire, leather cord, chain, Delicas, seed beads, charms, and metal findings

Studio 2055 Nanette Newbry | 760-729-8205 www.studio2055.com Studio 2055 is a creative design group who are experts in marketing, graphic design and branding. We aim to provide high quality design and marketing solutions with respectful client relationships.

Grocers & Markets

Albertson’s La Costa Tommy Grandys | 760-633-3468 www.albertsons.com Proudly serving guests for 7 years in Carlsbad with a goal of continuing to grow while understanding the ever changing needs & wants of our customers and community. This year we celebrate our store’s remodel & are proud to offer Sav-on pharmacy deliveries.

Insurance - Employee Benefits

National Healthcare Access Tim Cerimele | 858-829-2235 www.nhcai.com NHA consults with employer groups of all sizes and focuses on designing, analyzing, and initiating a health care planning strategy that will meet the goals of our clients and most importantly their employee’s.

Investigations

Kelsay Investigations Marshall Kelsay | 760-788-3637 www. kelsaypi.com We provide a wide range of confidential investigative services to large national and statewide insurance companies, law fims, and local area self-insured organizations, as well as private.

Jewelry

Mali Sabatasso Design Mali Sabatasso | 310-594-9375 www.malisabatasso.com Blending the timeless beauty of nature with the glamour of today’s fashion aesthetics manifesting in a unique hippy chic jewelry collection reflecting Mali’s own personal journeys.

Mantels-Fireplaces

Mission Mantels, Inc. Scott Perz | 760-839-6970 www.missionmantels.com Custom fireplace mantels.

Media Production & Service

Getaway San Diego Andy Seeley | 888-803-1147 www.planmygetaway.com Online, Video, Social Media, Print - Helping the best businesses in our area connect with 15 million tourists and travelers each year.

Medical Equipment, Supplies & Products

Coast to Coast Urological Associates & Infection Control Art Pichierri | 800-398-4313 www.coast2coastonline.co.

Coast to Coast Urological Associates & Infection Control is a medical based company specializing in bacteria and virus eradication for precise purpose of disease prevention, sanitation and hygiene.

Non-Profit Organizations

North County Solutions for Change Chris Megison | 760-941-6545 www.solutionsforchange.org To solve family homelessness for kids and communities one family, one community at a time.

Museums

Miniature Engineering Craftsmanship Museum Craig Libuse | 760-727-9492 www.craftsmanshipmuseum.com A museum honoring metal and wood craftsmanship at the small end of the size scale.

Produce

Famgro Farms (Famgro LLC) Steve Fambro | 760-476-1710 www.famgro.com Famgro builds technologies that grow the most pure, safe and nutritious indoor crops anywhere in the world.

Real Estate Property Management

Premiere Properties (Kelsey Peters) Kelsey Peters | 760-583-2674 With 6 years in the business, I enjoy working for Premiere Properties, focusing on residential and commercial property management in North County.

Recycling Product & Systems

Zero Footprint Earth Lou DeLegge | 760-594-2900 www.zerofootprintearth.com Zero Footprint Earth is here to help you keep waste from the landfill and make it easy for you to participate in the process of being truly “Green.”

MAY 2012

RESTAURANT GUIDE ” N H O J “BIG FAST BREAK

potatoes, e, home fried yl st y an s g eg icious Three of our own del toast and *ALL sa k usage, acon, pork lin n eat smokehouse b or ham you ca t rs u tw ra b e, g or polish sausa

only $7.98

*S

lid on TO GO orry ALL not va

eats) orders (two m

San Diego’s Great Source for Quality Steaks & Roasts

Open 7 days a week - 6 a.m. - 8 p.m.

6118 Paseo Del Norte Carlsbad, CA 92011 Ph: 760.438.2620 • Fax: 760.438.3184 tiptopmeatscarlsbad@gmail.com • www.tiptopmeats.com

2691 State Street, Carlsbad, CA 92008

760.729.7097

The Daily News Cafe, in Carlsbad California, has been catering the needs of businesses and private parties for more than twenty years.

We can accommodate up to 80 people at the restaurant for after-hours events.

We have provided hearty breakfasts, delicious lunches and gourmet dinners for business meetings, wedding parties and anniversaries.

We have served a hot breakfast for more than 700 people and wedding buffets for over 200 guests!

www.vintagebistrocarlsbad.com

Please contact Bob for our latest catering menu Open 7 days a week 6:30 a.m. to 4 p.m.

3001 Carlsbad Boulevard, Suite A Carlsbad, CA 92008 (corner of Carlsbad Village Dr. and Carlsbad Blvd.)

760.729.1023 • dailynewscafe.com

20% OFF food purchase with beverage purchase Expires: 5/31/12

Vintage Bistro located in downtown Carlsbad village provides comfort food using fresh local ingredients.

Join us for Happy Hour Tuesday thru Saturday 4 – 7 p.m.

No corkage fee on bottles purchased at Carlsbad Chocolate Bar. Give us a try...

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carlsbad business journal

www.carlsbad.org

2215 S Melrose Dr., (at Sycamore Ave) Vista, CA 92081 (760) 598-6338 www.melroseeventcenter.com

ELROSE › MContinued from Page 1

The fifth annual Carlsbad Beach Fest, which promotes the environmental care of the city's beaches and features competitions for runners, surfers, paddle boarders and swimmers, will take place on Saturday, June 9.

Carlsbad Beach Fest celebrates five years The fifth-annual Carlsbad Beach Fest, a day that celebrates sports and environmental stewardship of Carlsbad’s beaches, will be held at Tamarack State Beach off Carlsbad Boulevard from 8 a.m. to 4 p.m. on Saturday, June 9.

Organizers say slots for runners, surfers, paddlers and swimmers to test their competitive skills are filling up fast.

“Attendance is expected to exceed 12,000 people this year and registration for the sports competitions is filling up quickly," said Tamara Urie, the event’s executive director.

The event will feature: • A pro and amateur surf contest.

• A 5K low-tide beach run/walk and kids’ one-mile fun run.

• A beach triathlon, duathlons and a one-mile ocean swim.

• Stand up paddleboard races offering 6-Mile, 1-Mile and surf race competitions.

• An exhilarating, calorie-burning Zumba-thon fitness party on the sand.

Registration is simple through www.carlsbadbeachfest.com. Fees are discounted until June 7. A Carlsbad Beach Fest T-shirt is included with each paid registration.

Competitions aren’t the only part of the festival.

On one mile of the beach from Tamarack to Frazee, Beach Fest

offers many free events, including live entertainment on multiple stages, green product vendors, environmental education booths, sand sculpting, surfing demos and clinics, beach volleyball and kite flying.

A massive all-day beach clean-up will be supported by the San Diego Chapter of Surfrider Foundation, along with hundreds of volunteers. At noon, a symbolic linking of “Hands Across the Beach” will provide opportunity for festival goers to participate by connecting the one mile of beach, showing support of our coastal environment.

“This event has grown exponentially over the last four years – and

with support from state parks, the City of Carlsbad, and the Carlsbad community, Beach Fest continues to raise environmental consciousness and funds to help provide this annual celebration and support local coastal improvement projects,” said Urie.

The event’s founding sponsors are NRG West and Life Technologies.

Individuals, businesses, foundations, or groups interested in volunteering, hosting a booth, or sponsoring the event should contact Urie at 760-529-2479 or Tammy@ CarlsbadBeachFest.com.

For more information, visit CarlsbadBeachFest.com or CarlsbaBeachFestFoundation.org.

EGOLAND › LContinued from Page 1 LEGOLAND California General Manager Peter Ronchetti announced contruction on the long-awaited hotel at a press conference last August. The Carlsbad City Council approved the request for permission to build a hotel at the resort in 2009, but the resort had to consider many factors, including economic recovery, before setting a date for construction, Ronchetti said at the conference.

LEGOLAND California has set attendance records for the last eight years.

Ted Owen, President and CEO of the Carlsbad Chamber of Commerce, said the addition of the hotel will allow LEGOLAND California visitors to spend more time in Carlsbad, instead of staying elsewhere in the region and coming to the city only to visit the park.

"The LEGOLAND Hotel adds a new dimension to economic development in the City of Carlsbad in that it brings business here," Owen said. "It's a different kind of hotel room stay.

People will be making Carlsbad their destination for longer periods, instead of just an overnight stay."

He added that the hotel will also create about 125 jobs.

You don’t have to visit the park to see the progress on the 250-room hotel — all you have to do is go online.

LEGOLAND California Resort has unveiled a website — http://oxblue.com/open/rdolson/legoland — that provides two different angles on the construction. It also includes time lapse footage, and the ability to zoom in and out on the action, as well as a feature that allows viewers to compare the view from different days.

The cameras were installed in mid-December and will stay on until the opening.

While this will be the first LEGOLAND Hotel in the United States, it will be the third in the

STYLE | GUIDE

The LEGOLAND Hotel will offer rooms featuring pirates, knights and adventure themes. world after the LEGOLAND Billund, a 176-room hotel that opened in 1991 and the LEGOLAND Windsor Hotel, opening later this year.

But you don’t have to wait until 2013 to experience LEGOLAND California’s next addition. This summer, the resort will open Pirate Reef, a water ride that will feature a 25-foot chute, a splash bridge, water cannons and a brick-building area. Pirate Reef will be the first attraction at the park that will be available through both LEGOLAND California (as part of Pirate Shores) or through the LEGOLAND Water Park.

For more information about the hotel, visit www.legolandhotel.com. For information about Pirate Reef, visit www.legoland.com.

Ideal for extended-stay guests, groups, leisure travelers or those simply seeking additional space while on the road, this hotel is conveniently located near popular destinations and just minutes to some of the area’s most popular attractions such as the Carlsbad Premium Outlets, LEGOLAND California, and miles of scenic beaches, which are all within easy reach from this remarkable and quiet location.

The Melrose Event Center and Marriott TownePlace Suites are located at the intersection of Melrose Drive and Sycamore Avenue in Vista at 2201 S. Melrose Drive.

For your next corporate or social event, please consider the Melrose Event Center. For more information on the event center or Marriott hotel, please contact Carly Lathrum at 760 216-6010 or email carly.lathrum@marriott.com.

The Business Spotlight is a paid editorial feature. For information about getting your company in the spotlight call 760-931-8400.

IKE › BContinued from Page 1 While you’re on the site, you can register for Bike to Work Day and enter to win one of many prizes, including the grand prize, a new bicycle.

But the resources don’t end there.

May is National Bike Month, so San Diegans will have the opportunity to participate in activities all month.

Every time you ride to work in May, you can visit TripTracker at www.511sd.com/iCommute and you’ll be entered to win prizes, including passes to the San Diego Zoo and Safari Park, spa gift certificates and free car2Go memberships.

The Tri-City Wellness Center is sponsoring the third annual Corporate Challenge, a monthlong contest that encourages companies and organizations to compete within size-based categories to see who has the highest percentage of bike ridership in May. If you’re new to biking, you can visit the iCommute website to get resources that can help you get started, including bike maps and tips.

For additional information, call 511 and say “iCommute” or e-mail biking@sandag.org.

Latest on National Labor Relations Act posters: Stay tuned Employers will not have to meet an April 30 implementation deadline to display posters that inform employees about their rights to organize and engage in collective bargaining.

This, the third delay in the case, after two federal courts have issued conflicting rulings on the issue, at the center of which is whether the National Labor Relations Board (NLRB) has the authority to issue National Labor Relations Act (NLRA) poster

requirements.

In March, a federal district court for the District of Columbia upheld the validity of the posting requirement rule, in a lawsuit brought forth by the National Association of Manufacturers (NAM). The NAM appealed the decision, then asked the court to stop the NLRB from implementing the poster requirement while the appeal was pending.

The injuction was granted last month.

At the same time, a federal court in

South Carolina ruled last month that the NLRB does not have the authority to issue NLRA poster requirements, in a challenge by the U.S. Chamber of Commerce.

Employers who purchased poster products from Carlsbad Chamber of Comerce can rest assured that their poster set will continue to work for them. Employers should continue to post the all-in-one poster that contains the 16 required California and federal notices for 2012.

MAY 2012

15

BUSINESS BUZZ West Inn & Suites wins Travelers’ Choice Awards

Company helps Camp Pendleton get solar power Sullivan Solar Power has been tapped to install a 345,900watt solar power system on the two shared dining facilities of Marine Corps Base Camp Pendleton. Construction started shortly after Sullivan Solar Power finished installing a 207,000-watt photovoltaic system atop four of the base’s housing facility buildings, the Bachelor Enlisted Quarters.

The military’s clean energy efforts are exhibited in the installations of these solar power systems, with Camp Pendleton at the forefront of these undertakings. The installed renewable energy system on the base’s Bachelor Enlisted Quarters is projected to reduce approximately 392,160 pounds of polluting carbon emissions each year and will save Camp Pendleton tens of thousands of dollars in electricity costs within the first year of operation.

“We are thrilled to have had the opportunity to work with the Hensel Phelps Soltek Joint Venture team to develop this renewable energy powerhouse,” said Daniel Sullivan, founder and president of Sullivan Solar Power. “The savings from this project will be extremely beneficial, both environmentally and monetarily.

This solar installation displays the military’s commitment to declaring energy independence.”

The military base’s greenest living quarters are powered with 1,024 American-made solar panels. At annual peak production, the panels will produce enough energy to power more than 23,000 homes for an entire day.

Nigel Lobo, Mary Dieckmann, Kelly Brady-Snyder, Jennifer Morris, James Tennery, Mandi Weigel, David Brown

Grand Pacific Resort Management wins hospitality awards The American Resort Development Association has bestowed 17 of its prestigious ARDY awards upon Grand Pacific Resort Management at its annual convention.

Grand Pacific Resort Management received three gold awards, 13 silver awards and one ACE Award, which recognize the best of the vacation ownership industry. The finalists in the competition are selected from hundreds of entries submitted by ARDA members and judged independently in a confidential/blind judging process. The announcements

were made at the American Resort Development Association’s annual convention in Las Vegas.

GPRM’s gold awards were for its owner services team as well as for James Tennery for Resort General Manager and Jennifer Morris for Resort Assistant Manager.

The ACE Award for “Women on the Way” went to Mandi Weigel, recently promoted to area general manager for the company.

Since his award as Resort General Manager, Tennery has been promoted to area general manager.

“These awards are a testament to our passion for excellence and unique service culture,” said Nigel Lobo, vice president of operations for Grand Pacific Resort Management. “We won silver awards across the board, representing most of the Resort Operations categories for the ARDYs. Our Gold Awards were also won in highly-competitive areas of resort management and owner services. We are proud to have so many committed team members who have been recognized by the industry.”

Carlsbad Stater Bros. among EPA award winners The Stater Bros. supermarket at 2687 Gateway Road in Carlsbad was one of six Stater Bros. locations that earned the prestigious EPA GreenChill Gold Award for meeting tough environmental standards and using ozone friendly refrigerants. These GreenChill store certifications are valid for one year. The Carlsbad store also received the honor in 2011.

The Gold Award from the U.S.

Chairman’s Circle

become a member To learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400 www.carlsbad.org

Environmental Protection Agency’s (EPA) GreenChill Partnership is issued for using refrigeration technology that is better for the environment. The Gold Certificate is the second highest award from GreenChill, and Stater Bros. is the only Southern California grocer to have six stores that are certified at the Gold Level.

“We are happy to be doing our part to protect our planet Earth, and we

are especially pleased that the EPA has recognized our environmental achievements," said Jack H. Brown, Stater Bros. chairman and CEO. EPA’s GreenChill Partnership works with supermarkets to reduce refrigerant emissions and decrease their impact on the ozone layer and climate change. The Partnership helps supermarkets transition to environmentallyfriendlier refrigerants.

West Inn & Suites was chosen as one of the Top 25 Small Hotels & Motels for Families in the World and one of the Top 25 Small Hotels & Motels for Families in the United States by TripAdvisor in its 2012 Travelers’ Choice awards.

The annual TripAdvisor Travelers’ Choice awards honor the world’s best hotels, earning their distinction from those who know them best – real travelers. Unlike any other hotel honors, TripAdvisor Travelers’ Choice winners are based on millions of valuable reviews and opinions from travelers around the world.

“With the help of millions of travelers around the globe, TripAdvisor is thrilled to recognize the world’s most outstanding hotels with the Travelers’ Choice Awards,” said Christine Petersen, president, TripAdvisor for Business. “Recognizing the best of the best based on traveler feedback and reviews, value and quality are the hallmarks of our Travelers’ Choice winners.”

“We are incredibly proud to have not only earned this incredible award from TripAdvisor but to have consistently ranked #1 in Carlsbad since opening in 2006,” said Kim Akers, Vice President, West Hospitality.

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EDUCATION NEWS

CSUSM now offers health IT certificate training Cal State San Marcos has a new certificate program that addresses the local and regional need for leaders in the emerging field of Health Information Technology.

Health Information Technology allows doctors and health care providers to store, share and access personal health information. The most common applications are personal health records, electronic health records and electronic prescribing.

“Full-scale adoption of Health Information Technology (HIT) is essential to the U.S. healthcare system if we want to pare down unnecessary costs, improve efficiencies, eliminate redundancies and ensure the flow of accurate, timely information between service providers,” says CSUSM Professor Jack Leu, the new program’s advisor.

The program gives students access to the best and brightest leaders, thinkers and entrepreneurs in the field. It marries real-world applications and modeling exercises with technical and management theory.

This two-semester program is a collaboration between the CSUSM College of Business Administration and Extended Learning.

For more information about the HIT Certificate at CSUSM or to RSVP, call 760-750-4020 or email el@csusm.edu.

Connecting, contemplating and creating the region’s future Leadership North County seeks to educate leaders It’s the kind of questions you might expect an upper division political science class to tackle: How do you lead a growing region as vast and diverse as North County? What are the challenges that our leaders face? What will the future of our communities be like?

There are more ways than one to answer these questions as participants in California State University San Marcos’s Leadership North County (LNC) soon realize. But LNC is not your typical university program and its students aren’t your typical

Dr. JAN JACKSON

16

HIGHER LEARNING

Vice President of Community Engagement california state university san marcos

university students.

Born as “Leadership 2000” in 1986 by a group of concerned citizens led by Dr. Fran Aleshire and Major General Marc Moore, the program seeks to cultivate leaders who will address issues unique to the North County region while also developing harmonious working

relationships within the cities. In 2001, the program was entrusted to CSUSM – today it is run out of the university’s Division of Community Engagement - and renamed Leadership North County.

In its 16 year history, LNC has inspired over 400 individuals. This year’s class of current and immerging leaders includes a police captain, a museum executive director, a superintendent of a public school district and a dean from CSUSM, along with many individuals from non-profits, city departments and private industries.

Meeting once a month for ten months, each class focuses on a different issue relevant to the region.

Topics cover government, transportation and land use, resources and

Members of the Leadership North County Class of 2012 participate in a helicopter demonstration by San Diego County Sheriff personnel during Public Safety Day in February.

N AT I O N A L

sustainability, healthcare and human services, public safety, Camp Pendleton, education and business.

“Through expert speakers, tours and exercises, participants gather a variety of information about the subject. Each class builds on the one before it and at the end of the day we synthesize what we learned through group discussion,” commented Scott Gross, associate vice president of community engagement at CSUSM and LNC’s program coordinator. “Yet, I think our participants learn as much from each other as they do from the curriculum.”

“I think that as leaders, sometimes we are in danger of growing complacent or even arrogant about our knowledge about subjects, or myopic in our views,” said Veronica Villasenor, vice president relationship manager at U.S. Bank. Villasenor graduated with the class of 2011.

“This program ‘stirs the pot’ so to speak, and causes one to take a look at issues through a new lens. For me, knowing what I know now… makes it virtually impossible for me to idly standby and do nothing about the myriad of issues that have been brought to my attention. I am compelled to speak on topics and challenge the status quo amongst my circle of colleagues and friends.”

Applications for the next class, which begins in September, are now available.

“We are looking for people who are hungry to learn,” said Gross.

“People who have a desire to transform themselves and their organizations. People who want to connect, to contemplate the issues of the day and ask, ‘What can I do?’ We are looking for people who truly want to make an impact and create the future of our region.”

The application deadline for the class of 2013 is June 1, 2012. For more information, visit www.csusm. edu/LNC.

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EDUCATION NEWS

When they complete fifth grade, students depart from one of our nine elementary schools as preteens. Four years later, when they enter high school, these freshmen are on their way to becoming young adults.

What happens in-between?

At Valley Middle School, as at our other two middle schools, adolescents are not “caught in the middle,” but rather “well-taught in the middle.” They prepare for high school and post-secondary education.

Current seventh-graders comprise the first Carlsbad Unified class of students that will be required to complete all “A-G” high school graduation requirements as part of the District’s College and Career Readiness protocol. The “A-G” refers to

Dr. JOHN ROACH

Educating Carlsbad Unified's ‘In-Betweeners’ CARLSBAD SCHOOL NEWS

Superintendent Carlsbad Unified School District

a set of classes required for eligibility to attend California State and University of California colleges.

Noting that the skill sets needed for success in college are similar to those needed in a job, Valley Principal César Morales has created preparatory programs to help students achieve their goals. He tells the kids, “Every person has a role in society, from delivering mail to making scientific discoveries. You need to position yourself for the role you want to assume as an adult.”

Career Month Opens Students’ Eyes

Sarah Coryell, assistant director of admissions at The Art Institute of California-San Diego, speaks to students at Valley Middle School about her career.

This positioning begins in sixth grade and runs throughout each student’s time at Valley. Three years ago, Valley expanded Career Day to Career Month. Now, on each Friday in February at lunchtime, students hear presentations by professionals pursuing such diverse career paths as attorney, dentist, event coordinator, fitness specialist, court reporter and counter-terrorist intelligence advisor.

Many presenters are parents of Valley students. All are eager to share their knowledge and experience.

The underlying message, says Valley Counselor Melony Schroh, is that you have to set goals early, then work to achieve them. She explains, “The kids begin to understand that they are responsible for their success; that they have to make it happen.”

Valley students tour UC Irvine.

University Exploration Expands Students’ Horizon The journey of educational discovery was bolstered among all of Valley’s nearly 350 eighth-graders on what Principal Morales bills as the first University Exploration.

“Over a two-day period, we took the students to the University of California at Irvine (UCI). For most, this was their first visit to a university campus,” he said. “The tour made quite an impression on them.”

The kids listened to a UCI staff member explain prerequisites, toured the campus and experienced what it would be like to attend and perhaps live at a university.

Parent-chaperone Lisa Naugler says the trip was inspirational.

“One teacher told a group of boys, ‘You have the potential to go to a school like this. You have to want it and focus on what you need to do to make it happen. It is a choice you make, and you can do it!’ she said.

Seeing the campus first-hand makes each of these students, no matter where they are academically, realize that higher education is a possible, attainable and desirable goal. This knowledge can be transformational, says Morales.

“I challenge the students, asking, ‘What options will you have in 2016

when you graduate from high school?’ I want them to understand that the decisions they make now impact their high school opportunities, which impact their post-high school opportunities, which impact their careers and ultimately their entire lives.”

Valley, which opened in 1964, has been renovated using Prop P funds to better serve its students and the community. Being able to teach and learn in modernized classrooms is a wonderful benefit. Moving outside the “four walls” and beyond the traditional academic curriculum is a value-added benefit that will reap rewards for students in the years ahead.

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carlsbad business journal

www.carlsbad.org

REAL ESTATE UPDATE

Foreclosure market spurs homebuying frenzy housing Trends

tyson lund

Homebuyers have been caught by surprise by the current real estate market.

Months of restricted inventory has created fierce competition in North County for property priced $1 million and under. Multiple offer negotiations have become commonplace.

The usual agent-to-agent question has changed from, “How motivated is your client?” to, “Do you have any offers?” and, “Is the property still available?”

Agents are advising their clients to be patient as more property often comes on the market in the summer months. But as the 2012 summer begins, new property for sale remains scarce and existing supply continues to dwindle. Sellable inventory moved from 2.5 months in February down to 1.8 months by the end of April. Those homes on the market are receiving three to four showings a day with multiple offers in the first month. The listprice to sale price has moved from around 96 percent in 2011 to over 98 percent in 2012.

Interestingly, the heightened activity is feeding on itself, causing onthe-fence buyers to move and enter the fray creating more competition.

Current homebuyers see opportunity in lower home prices and historically low mortgage rates. Buyers have watched average mortgage rates fall from 5.25 percent in 2011 to the current low 4 percent range.

Recently, average fixed rate 30-year rates for conforming loans (loans under $417,000) dropped again into the 3.5 percent range.

Low rates create affordability and a powerful incentive to primary owners and investors alike to find a home and lock-in for the long term.

So where is the new inventory going to come from?

The source of new for-sale property has, since 2008, largely come from distressed homes, that is, foreclosure and short-sale homes.

Distressed inventory has made up 45 percent of North San Diego’s resale market in the past 12 months.

It is the foreclosure market that has

$

Broker Associate the lund team

supplied the inventory that helped push prices down 35 percent from 2005 peak housing price levels and given homebuyers an opportunity to purchase discount real estate.

But few, if any, are considering the inevitable end to this cycle’s distressed real estate market and what will happen as a result of its absence.

San Diego’s large mortgage lenders, including Bank of America, are actively selling their distressed assets in bulk to investor groups.

They are pulling assets that would h a v e normally been on the open market, and selling them in prope r t y bundles to investm e n t groups seeking 6-percent to 8-percent yields in the current low-yield environment. The result is fewer homes on the open market for traditional homebuyers to purchase.

What of the adjustable-rate mortgage (ARM) homes?

In 2008, as the financial crisis was in full bloom, the fear of a deluge of property from teaser rate mortgages resetting was to be the harbinger of a doomed real estate market.

However, with major indices (LIBOR) at 1 percent or lower, those adjustable-rate mortgages have reset lower to between 2 percent to 3 percent. Investors and owners with adjustable rate mortgages are finding their payments lower now than when the first purchased. And new government programs such as the “Making Home Affordable” plan are allowing those underwater homeowners the ability to refinance out their ARM into a low rate fixed-term mortgage. The danger is averted, but at the cost of new supply in the short-term.

What of new construction? Although building starts are up from 2009, building starts have been at historically low levels for several years.

National homebuilders are not making any substantial moves to ramp up new construction.

This leaves the traditional homeowner or investment property owner to supply the market with their property. Until home values go up substantially, most will sit tight with a low mortgage rate and enjoy ever increasing rents, waiting for a better market to begin.

Lund can be reached at Tyson@ Lundteam.com.

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Real Estate Buzz

Local sales up Carlsbad condominium and town home sales are robust in 2012. Carlsbad saw an average 50 units sell a month in April versus an average of 25 in fourth quarter of 2011. The results of continued low mortgage rates and reduced inventory, Carlsbad condo’s are securing 98 percent of asking price with the average two-bedroom, two-bath 1,400 sq.ft. condo selling for $324,000. Average time on market is around 51 days for traditional sale property, a time that has moved down from 55 days in previous months. Average sale prices have remained relatively unchanged since 2011. Similar to single family homes, condos are becoming more scarce in 2012. Month(s) of sellable inventory for condos in Carlsbad is 2.2 months.

Homebuying To-Do’s This year’s supply shortage is creating a very competitive real estate market.

Home buyers just entering the marketplace are encouraged to become fully pre-qualified, with income and asset verification.

A smart buyer needs to have a flexible housing situation, as 40 percent of the current market are short-sale homes that could take 4-5 months to close escrow. Also, teaming up with an agent familiar with the challenges often presented in a short-sale purchase is advised.

Short-sale buyers are having to do many things a traditional buyer does not: pay HOA liens, title and escrow costs, termite and repairs. Select communities have more homes available than others, giving buyers the opportunity to negotiate stronger terms than the overall market would allow. Home buyers should continue to ask themselves the important rent-versus-buy questions of themselves and not be persuaded by the current market to make a hurried decision.

— By Tyson Lund

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