Cbj0515 complete by Carlsbad Chamber of Commerce

A TRUE “PHOENIX” One year after the Poinsettia ﬁre, Sound rises from the ashes.

STAYCATION PARADISE

A Hotel Guide for your next getaway.

8-9

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JOURNAL

VOL. 32, NO. 5

oep

outstanding educational program

Chamber celebrates excellence in education The Carlsbad Chamber of Commerce, the business community and supporters of public education gathered to celebrate innovative and remarkable educational programs in Carlsbad and Encinitas schools at the annual Outstanding Educational Program Awards Dinner. More than 250 people attended the awards ceremony, held Friday, May 1 at the Omni La Costa Resort & Spa and made possible by Partners in Education Sponsor NRG Energy, Inc.. Winners were announced in four categories: The Arts, Civic Responsibility Program; Entrepreneurial Program and STEM Program This year’s winners are:

THE ARTS

Presented by Tri-City Medical Center The Orphan Train Calavera Hills Middle School Lead Teacher: Judi Stapleton This program used theater to help students understand the Orphan Train movement, which started in the late 1800s as a way to address the growing number of homeless and orphaned children on the streets of large eastern cities. As they researched the issue, students learned about the real-life stories that the play was based on.

PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67

SEE OEP AWARDS, Page 10

MAY 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

hen it comes to water, it’s fair to say that Carlsbad’s vision is 20/20. As the state and municipal water agencies wrestle with one of the most severe droughts on record, and with an historic implementation of mandatory reductions just around the corner, water is a top-of-mind concern for many Californians and businesses in the state — especially those that depend on water for their livelihood. While Carlsbad will not be exempt from the upcoming cuts, foresight — both past and present — put the city in a good position to meet the conservation challenge. The city’s coastline has received a lot of attention. Poseidon Water’s Carlsbad Desalination Project is expected to open this fall, providing a drought-proof supply of locally produced water that will account for 7 percent of the county’s water by 2020 — that’s enough to provide drinking water to about 300,000 San Diegans. Some say the local desalination plant may be the first of many created to address water issues in the state. The State Water Resources Control Board, acting on an executive order from Gov. Jerry Brown, is set to enforce a mandatory reduction of 25 percent in water use throughout the state. The exact percentage by which each city will have to reduce its use of water will vary and be based by per capita water use from the summer of 2014. In Carlsbad, residents will be expected to reduce their water use by 28 percent, said Mario Remillard, the city’s conservation coordinator. That means that residents will have to use at least 37 fewer gallons of water per day from the current average of 133.

20/20 VISION ON WATER

Desalination plant and recycled water put city a step ahead of drought BY JOSÉ A. LÓPEZ | Editor | Carlsbad Business Journal

Fred Clark, general manager of The Flower Fields, shows off an irrigation pipe that carries recycled water to the popular destination.

Desalinated water is one of a number of resources that put Carlsbad in a good position to handle the drought. The city will get 2,500 acre feet of water per year from the desalination plant, or about 326,000 gallons. “The City has a robust water portfolio, which will provide the businesses in Carlsbad future water supplies that will not be impeded by the current drought,” Remillard said. “They can continue to provide goods and services to customers.” The use of processed wastewater to irrigate parks, street medians, golf courses and other areas — which the city started in 1991 — is another resource Carlsbad has in its favor. Recycled water, which is treated to be used for irrigation and other non-potable uses, is exempt from drought watering restrictions, and every gallon used frees up potable water. “There are other cities that use recycled water, but we are one of the largest producers and users of it in San Diego County,” Remillard said. The city currently has nearly 90 miles of pipes that carry reclaimed water. You may have seen the purple pipes, valves, sprinkler heads and signs warning that the water should not be consumed. More than 700 sites use recycled water, including the golf courses at The Crossings at Carlsbad, the Omni La Costa Resort & Spa and the Park Hyatt Aviara Resort, Golf Club & Spa; LEGOLAND California Resort; the Grand Pacific Palisades Resort & Hotel; Karl Strauss Brewery; and The Flower Fields. Carlsbad has just received a $5 million grant that will allow it to expand its delivery system and offer an additional 7,000 acre feet a year of reclaimed water. The expansion will cover the far northeast and southwest portion of the city.

SEE CONSERVATION, Page 10

BUSINESS SPOTLIGHT

Fight on San Diego (and earn an EMBA)!

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

USC Marshall School of Business program serves executives in the San Diego region When mid-career professionals go looking for an executive MBA (EMBA) program, they are looking for particular attributes, such as reputation and academic excellence. But convenience is also a huge factor. “When I researched the different EMBA options here in San Diego, USC’s Marshall School of Business had by far the best combination of excellence in education, reputation and flexibility that I was after,” said Marcelle Dawson, EMBA VIII (’15), senior manager of finance development

Dan Bane, Chairman and CEO of Trader Joe’s, talks to USC Marshall EMBA San Diego students in 2014. for CareFusion, a San Diegobased medical supply company. As a working mother, she said, flexibility was particularly important for her. “The balance really appealed

to me,” she added. The 21-month EMBA program, held at the La Costa Learning Center in Carlsbad, is identical to the program held in Los Angeles, at USC’s University Park Campus,

with a robust business curriculum and featured speakers. The cohort meets biweekly on Friday and Saturday, from 8:50 a.m. to 4:30 p.m.

SEE SPOTLIGHT, Page 10

2 | WWW.CARLSBAD.ORG

Direct your thoughts and succeed

OFFICERS CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT Carmen Rene Carmen Rene, CPA TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

I believe there’s a lot of wisdom in aphorisms and quotes. Some are more inspiring than others, but here are a few thoughts that caught my attention: “Having potential works exactly opposite to the way a savings account does. In a savings account, as WORDS OF time goes WISDOM by, your money compounds interest. The longer TED OWEN you leave it President & CEO untouched, CARLSBAD CHAMBER OF COMMERCE the more it decreases. Unused potential wastes away. If you want your potential to increase, you have to tap into it.” The three “Cs” of Growth These three words will determine our growth: CHOICE — it allows you to START growing CHANGE —It allow you to keep growing CLIMATE —Allows you to enjoy growing — John Maxwell ——— IF you want happiness for an hour, take a nap. IF you want happiness for a day, go fishing. IF you want happiness for a month, get married. IF you want happiness for a year, inherit a fortune. IF you want happiness for a lifetime, help others. — Chinese Proverb ——— “I long to accomplish a great and noble task: but it is my chief duty and job to accomplish humble tasks as though they were great and noble. The world is moved along, not only by the mighty shoves of its heroes, but also by the aggregate of the tiny pushes of each honest worker.” — Helen Keller. In closing, remember that the reward for work well done is the opportunity to do more work!

DIRECTORS

Why the voice of business matters Businesses and the people behind them belong to chambers of commerce for many different reasons. There are networking opportunities, exposure to seminars on everything from human resource issues to the latest technologies, and a way for their company to share ideas with other business professionals. There also is business advocacy. The chamber speaks up for business owners, whether they are having difficulty getting a permit from city hall or legislation at the state level. The Carlsbad Chamber has a very good relationship with the City of Carlsbad and our local business leaders. The Carlsbad City Council wants business to succeed and thrive and to be a part of making Carlsbad a world-class city. When the city receives a letter or a call from the Chamber, they know we will have thought the issue through and are representing the business interests of our nearly 1,400 members. At the state and federal level, legislators receive lots of

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

phone calls, e-mails and letters from individual constituents and they tally the feedback they receive. When lawmakers get a letter from a business organization that represents 1,400 members, it is important to them. Many times, though wellintended, a proposed law may have negative repercussions to business owners that may have not been readily apparent. Often, bills will be amended so as not to have that negative impact that chambers are concerned about. Legislators tell us that if they don’t hear from us, they presume we have no opposition to or support for their proposed legislation.

We have a Government Affairs Committee that looks at ordinances developed at the city or the interpretation of existing ordinances that might preclude a local business from expanding. If we see an issue or one is brought to our attention, we will weigh in with our opinion. The same is true for legislation at the state and federal level. We partner with the California Chamber of Commerce and U.S. Chamber of Commerce to share information and use our collective clout to write letters of support or opposition. The Carlsbad Chamber is non-partisan. We only evaluate the issues and their impact on our local businesses, not what side of the aisle the legislation came from. It is comforting to know that, while our members are often too busy running their own businesses, they have a partner looking out for them and weighing in for them on laws that will affect their business. That is good advocacy, and that’s good for our members.

David Bennett Joseph Charest John Haedrich Lupe Hairston John Hanley Tucker Hohenstein Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Larry Magor William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Amber J. Ter-Vrugt Jim Valentine Scott White

Tri-City Medical Center Katz & Associates Tip Top Meats/European Deli Freedom Window Cleaning Solatube Global Marketing, Inc. Colliers International Carlsbad LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Omni La Costa Resort & Spa Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP

Grand Pacific Resorts, Inc. Scripps Health SDG&E New Village Arts

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Scott Peltier Marketing Specialist Chad Spinks Graphic Designer Kathy Steffen Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing

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MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL

CHAIRMAN’S CIRCLE

5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

d T H A N K S F O R YO U R C O N T I N U E D S U P P O RT d The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future. BENEFITS In addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs. Chairman’s Circle

members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions. We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

INDEX LEGAL UPDATE............................4 TO YOUR HEALTH ........................4 MEMBER COLUMNS ....................5 VILLAGE BEAT .............................6 CITY NEWS .................................6 EDUCATION NEWS .......................7 MEMBER DIGEST ...................11-14 ADVERTISING SPOTLIGHT HOTEL GUIDE ..............................8-9 MEMBER MARKETPLACE.............15

CARLSBAD BUSINESS JOURNAL MAY 2015 | 3

Sound rises from the ashes of Poinsettia Fire There couldn’t be a more appropriate name for the award that the Carlsbad Chamber of Commerce gave Sound (the company formerly named SoundEklin) at its annual awards dinner in March: The Phoenix Award, named after the Greek mythological bird that is reborn from fire and ash. A year ago, the company’s building was destroyed by the Poinsettia fire, which struck the City of Carlsbad on May 14, 2014. Within two weeks, the company — which provides services to the veterinary industry including digital imaging, ultrasound and digital radiography — was supporting its clients, moving into a new building, undergoing a name change and rebranding effort, moving ahead with the launch of two new products and streamlining its product line. “We certainly had our challenges,” said President Tom Jacobi. “We focused on looking for the opportunity in each challenge and I think overall we were successful ... There were definitely a lot of lessons learned over the past year.” On the surface, the most obvious change was the renaming of the company, the result of a 2009 acquisition of Eklin Medical Systems by VCA Antech Inc., which had acquired Sound Technologies five years earlier and merged the companies (Sound remains a VCA company).The Poinsettia fire allowed the management and the executive team to

BEFORE — The lobby of Sound (then known as Sound-Eklin) destroyed by the Poinsettia Fire.

Firefighters recover servers and other equipment after the Poinsettia fire tore through the former home of Sound. look at how the business should move forward and decided it was the right time to rebrand. “We are investigating some new products and some new technologies which would take us outside of imaging and it was also an opportunity to present as a new organization to our customer base and the market,” said Jacobi. Also factoring into the decision was the fact that many people had a hard time pronouncing the company’s name — including a newscaster who, according to Jacobi, repeatedly mispronounced the business’ name even while standing in front of the damaged

building’s sign. The fire — which also allowed the company to take a hard look at the products it offered, including “legacy” items that went back to the merger. “When a lot of the inventory was lost in the fire, we sat down and looked at the product mix and decided what should our product offering look like for customers going forward,” Jacobi said. “We basically went from 20 products down to six. That significant a change with the idea that it was time to have a new face in the market.” The company was able to serve its customers immediately after the fire thanks to Art Barter and the Servant

Leadership Institute, who allowed the company to use space in its building to keep providing its service and to serve as a command post of sorts. The company realized it needed to start looking for a new home immediately. “We really didn’t have a choice,” Jacobi said. “We had to find another place to operate the business.” The company started moving into its new facility at 5810 Van Allen Way within two weeks and was entirely relocated within six weeks. The building was move-in ready and the previous tenant had left furniture and other features that Sound would have had to spend money on in other

AFTER — Sound moved into a building on Van Allen Way with a new name and rebranded logo. buildings, which provided an ideal situation. The building is now home to about 90 employees and another 60 that work in the field and transition in and out. “You go through a phase where everything is not perfect, you’re still trying to get the kinks out you’re trying to get in the work flow of the new building,” Jacobi said. “But we do a lot of things from a culture standpoint to keep our people focused.” Jacobi said the positive

thinking of his employees, their passion and commitment to service has allowed the company to deal with the transition. Jacobi said the company is glad to be a part of Carlsbad’s community. “We had a tremendous outpouring of support from people, the businesses and this is a very close-knit community,” he said. “We’re very pleased that we could stay and contribute to the rebuilding in Carlsbad.”

Daily Flights

from Carlsbad

to LAX

Starting May 7, 2015

to book a seat go to:

www.BizAirShuttle.com

4 | WWW.CARLSBAD.ORG

Simplyfing new sick leave law Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway... Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally by rail and regionally via multiple freeway connections. McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi access and rental car desks. County Airports * Agua Caliente * Borrego Valley * Gillespie Field * Fallbrook Airpark * Jacumba * McClellan-Palomar * Ocotillo * Ramona

By now most California employers know about the new Healthy Workplace Healthy Family Act (AB 1522). The law takes effect July 1 and provides all employees in the state (full and part time) the opportunity to earn paid sick leave. There are complicated rules attached to the law, but there are also options that may simplify the change for some employers. For example, the law provides that all employees who meet the minimum time employed will accrue paid sick leave at the rate of one hour for every 30 hours worked. Employers can limit annual use, but employees can earn more than the limit and can carry some time forward from year to year. But there is a simple alternative: an employer complies if every employee begins the year with 24 hours or three days of available leave. Whatever they don’t use is gone, but they start the following January with 24 hours or three days. For some employers, this simple plan avoids complex rules concerning accrual caps and carryover. For other employers who already have a PTO policy that meets the minimum sick leave requirements, but only for full time employees, the “three-day plan” allows them to give parttime employees the required sick leave without opening up all of the PTO policy to part timers. There are some provisions in the new law that may take employers by surprise:

California DLSE website.

STAY INFORMED

LOU STORROW Attorney STORROW LAW, APC

All of an employee’s paid sick leave can be used for any of the following purposes: • The employee’s own illness or injury; • The Illness or injury of an employee’s parent, child, spouse, registered domestic partner, grandparent, grandchild or sibling.

•P arent and child includes one not naturally related but who is (or was) in a “loco parentis” relationship. This is a broad category. • Sick leave can be used for preventive care such as flu shots. • Sick leave can be used for certain absences resulting from domestic violence, sexual assault or stalking. The time off is already protected, but now sick leave can be used to pay for it.

Employers whose sick leave policy already complies with the new law must still provide a notice to employees about the new law. An optional form is available on the

The employer is permitted to limit annual use to “three days or 24 hours” which means that an employee who works six-hour days can use up to 24 hours in a year, which is more than three days for that employee; and an employee who works 10 hour days can use three days of sick leave in a year, which is more than 24 hours.

The employee does not have to call in before being absent! An employee can give notice in writing or orally as soon as practicable, which in some cases will be after the absence.

The employer can’t require employees to find their own replacements.

The hourly rate of sick pay is not just based on base pay – for example, employees who earn commissions are entitled to be paid sick leave based on their average compensation over the previous 90 days, divided by their hours.

Employers who allow “unlimited” sick leave (yes, it’s a thing) will have to start tracking sick leave accrual and use, even though they don’t limit it. Make sure you know the rules that apply to your business before July 1. When in doubt, call your employment lawyer for advice. Storrow can be reached at lstorrow@hrlawyer.com.

Meet the new ‘Appetite Pacemaker’ Nearly 79 million adults in the U.S. are significantly overweight. If you’re one of them, you probably know that carrying excess weight can contribute to serious health issues such as diabetes and heart disease. You may even have tried various diets, drugs and other tactics to lose weight without much success. Now, another option is available. Recently, the FDA-approved VBLOC vagal blocking therapy, a new and novel weight loss technique that uses an implanted device to control appetite without medications or traditional bariatric surgery. Currently, Scripps Clinic Center for Weight Management is the only medical center in San Diego offering VBLOC. Here’s what you need to know about it.

For More Information, Please Visit Us Online: www.SDCountyAirports.com The County of San Diego - Department of Public Works - Airports

1. Vagal blocking therapy is a unique type of weight loss technique. Unlike diets, drugs or bariatric surgery, vagal blocking therapy essentially works like a pacemaker for your appetite. A small laparoscopically implanted device sends electrical impulses to your vagal nerve, which runs from your brain stem all the way to your digestive system and controls sensations of hunger and fullness. By intermittently blocking the vagal nerve, the device blocks hunger signals sent to the brain. Your brain believes you are full, which decreases your appetite to help you eat less and lose weight. Of course, vagal blocking does not give you permission to eat whatever you want. You still need to eat sensibly,

TO YOUR HEALTH

MARK TAKATA, MD General Surgeon SCRIPPS CLINIC MEDICAL GROUPS

and vagal blocking therapy is designed to make it easier to do so. 2. Vagal blocking therapy is designed for patients who need to lose a significant amount of weight. More than one-third of U.S. adults are obese, which is defined as having a body mass index (BMI) of 30 or more. While bariatric surgical procedures such as gastric bypass or sleeve gastrectomy can be viable options, only about 1 percent of people who are candidates for bariatric surgery actually have the procedure. Vagal blocking therapy offers another alternative. Vagal blocking therapy is intended for people with a BMI between 35 and 45 who have at least one obesityrelated medical problem, such as diabetes, sleep apnea, or high cholesterol. People who have pacemakers or may need an MRI may not be able to use the device. In addition, people considering this procedure should have first tried to lose weight by diet and exercise in a supervised program within the past five years.

3. Vagal blocking therapy is completely reversible. Vagal blocking therapy does not involve dividing, restricting or rearranging the stomach or intestines in any way. The device is implanted with minimally invasive techniques through four or five small incisions, and is generally performed on an outpatient basis with patients going home the same day. 4. Vagal blocking therapy has been proven effective. In clinical trials, people who had the procedure lost an average of 25 to 30 percent of their excess weight, enough to result in significant improvements in cardiac-related conditions such as diabetes and high blood pressure. 5. People who want to lose weight should explore many options to find the best fit. Successful weight loss depends on finding the treatment that fits your goals and your lifestyle, and it is important to work with a specialist who can offer the right medical options to help you get and stay fit. Comprehensive weight loss treatment centers offer a full range of options, including behavior modification, meal replacement plans, support groups, pharmaceuticals and bariatric surgery. “To Your Health” is brought to you by the physicians and staff of Scripps. For more information, please visit www.scripps.org/CBJ or call (858) 348-4210.

CARLSBAD BUSINESS JOURNAL MAY 2015 | 5

Invest in the future on College Savings Day It’s a little known fact that May 29th was named College Savings Day to coincide with Section 529 of the Internal Revenue Code that created the College Savings Plan. Yet, it’s a “holiday” many of us tend not to celebrate given the rising costs of college! You can help your children — or even your grandchildren — meet these expenses by investing in a 529 plan. And this college savings vehicle offers estate-planning benefits too. When you contribute to a 529 plan, your earnings accumulate tax free, provided they are used for qualified higher education expenses. (Keep in mind, though, that 529 plan distributions not used for qualified expenses may be subject to federal and state income tax and a 10 percent IRS penalty.) Furthermore, your 529 plan contributions may be deductible from your state taxes. However, 529 plans vary, so be sure to check

MONEY MATTERS

JUSTIN PEEK, CFP, AAMS Financial Advisor EDWARD JONES

with your tax advisor. The lifetime contribution limits for 529 plans are quite generous; while these limits vary by state, many plans allow contributions well in excess of $200,000. Plus, a 529 plan is flexible: If the child, grandchild or other beneficiary decides against college, you can transfer the unused funds to someone else, tax and penalty free. Now, let’s turn to a 529 plan’s estate-planning benefits. If you think that you may need to reduce the size of your taxable estate, and you also want to create a legacy you may be able to enjoy

during your lifetime, you may find that the 529 plan offers a solution for you. When you establish and contribute to a 529 plan, the assets leave your estate — but they don’t leave your control. If your named beneficiary decides against college and you don’t have another family member to whom you can transfer the account — or if you simply change your mind

about funding the 529 plan — you can get your money back at any time, although, as mentioned above, you’ll have to pay taxes, and possibly a 10 percent IRS penalty, on the earnings. Your contributions to a 529 plan also qualify for the 2015 $14,000 annual gift tax exclusion, so you can give large amounts each year without incurring the

gift tax. You can even prefund up to five years and capture five extra years of compounding growth. On a very important sidenote, a 529 account owned by a parent for a dependent student is reported on the federal financial aid application (FAFSA) as a parental asset. Parental assets are assessed at a maximum 5.64 percent rate in determining the student’s Expected Family Contribution (EFC). Along with favorable asset treatment, a 529 account also garners favorable treatment in the income portion of the financial aid eligibility formula. A tax-free distribution from a 529 plan to pay this year’s college expenses will not be part of the “base-year income” that reduces next year’s financial aid eligibility. In the investment world, you can find many vehicles that can help you make progress toward one goal. But it’s far less common to

find something that may give you a boost toward two. And when the two goals are helping a child or grandchild go to college and lowering the value of your taxable estate — while still maintaining control of your assets — you’ve got an investment worth considering. So consult with your tax and financial advisors to determine if a 529 plan is right for you. And if it is, think about taking action soon, because the more years you can contribute to a 529 plan, the better the outlook for both your future student and your estate plans. Edward Jones, its employees and financial advisors are not estate planners and cannot provide tax or legal advice. You should consult your estate-planning attorney or qualified tax advisor regarding your situation. Peek can be reached at Justin.Peek@edwardjones.com

Technologies that connect businesses to customers Entrepreneurs are the quintessential multitaskers. From greeting customers in the morning to closing shop at night, small business owners truly know the meaning of the famous line from the 1980s commercial, “it’s time to make the donuts.” While they have the

benefit of pursuing what in many cases is a lifelong dream of becoming a businessowner, entrepreneurs often struggle with fulfilling their passion in the context of managing employees, servicing customers and generating profits. While they have a laser

focus on pumping up productivity and making the most of every hour of their day, small business owners often don’t have the technology expertise or, moreover, the interest in technology to know how to best use it to run their businesses efficiently.

However, other than beefing up staff — which may not be possible for a number of reasons — maximizing technology is a great way to streamline efficiencies, protect your business and grow revenues. Here are several technology options and trends for entrepreneurs to consider:

Protection is key W h i l e small business owners strive to boost prod u c t i v i t y, they also must make sure to protect important company and customer data. This is especially true for small businesses facing specific regulations around customer confidentiality and businesses which capture financial information. International Data Corporation reported that small- and midsized business (SMB) spending on security products is expected to exceed by $5.6 billion by this year. This means that SMB spending on security products is growing at a rate of 10-12 percent per year.

Cloud adoption soars higher Cloud adoption continues to rise with one magazine predicting that small businesses will spend around $100 billion on cloud-based services by this year. Cloud voice systems, in particular, have become essential for companies that want to control costs, increase stability and improve productivity. With a wealth of capabilities — and the list is

TECH TALK

LARRY COVAL Senior Vice President COX COMMUNICATIONS BUSINESS SERVICES

growing each day — these cloud-based systems make it possible for small businesses to have the most cutting-edge tools at their fingertips, often without any additional hardware or prohibitive upfront costs.

Boost your web presence According to a recent survey conducted by Yodle, 52 percent of small businesses don’t have a website. Many sources have touted that somewhere between 60 and 70 percent of consumers begin their search for local services online, which means that without a viable web presence, your potential customer base is automatically cut in half.

Be social S m a l l businesses are starting to realize the power of social marketing to reach customers about special promotions and other events. According to a Cox Business survey conducted last year, 52

percent of business owners are using Facebook for this purpose. Another technology that is taking off is location-based marketing. This online tool helps small businesses connect to potential customers who happen to be in a particular area. Some businesses, especially retailers and restaurants, can really benefit by using global positioning system technology to reach out and touch prospects that are nearby. This technology also can play a major role in rewarding loyal customers.

Content is king Many customers’ first impressions of any business is what they are able to find online. If your website or social media p l a t forms are inaccurate, out dated or simply skinny on content, you’re not putting your best foot forward. A good content management system can fix this with high quality, up-todate content. Not only will this grab potential customer’s attention, but search engines as well, which means a higher ranking and more traffic to your site. While the thought of researching and purchasing new technology may seem like a daunting task, many of the aforementioned growth technologies are inexpensive and can be easily implemented by most small businesses. Even better, when maximized and used correctly, technology can more than meet the challenges of saving time and generating revenue.

6 | WWW.CARLSBAD.ORG

Music and Mother’s Day gifts in the Village Carlsbad Village has been the playground for many renowned musicians, spanning decades and genres, bringing their talent to Village residents. Bassist Ron Blair of Tom Petty and the Heartbreakers, guitarist Stevie Salas who played with Rod Stewart and Mick Jagger, lead guitarist John Steely of Daughtry and Grammy Award winning singer-songwriter Jason Mraz all have put down roots in the community. The shock wave created by these and many more musicians is what make Friday Night Live free sidewalk concerts so special. It’s a chance to get the community together over something they’ve always shared, a passion for good tunes. Every Friday night this summer from May 1 through July 31, the sidewalks of Grand Avenue, State Street and Roosevelt Street transform into an open-air concert stage. Attendees and passersby can kick-off their weekend with free live music from street performers from 7-9 p.m. Musicians range from indie rock to bluegrass. Friday Night Live will

VILLAGE BEAT

ASHLEY WESTMAN Project Manager URBAN PLACE CONSULTING GROUP

kick-off on May 1, where many of Carlsbad Village’s retailers will stay open late to celebrate the series. You can also sit on Paon Restaurant & Wine Bar’s outdoor patio with a glass of wine while the music moves you, or check out the local galleries and murals found throughout downtown. Friday Night Live is a free community event organized by the Carlsbad Village Association. For more information, visit Carlsbad-Village.com. UNIQUE GIFTS FOR MOM With a wide array of day spas, brunches and unique gifts, Carlsbad Village has what any mom would love. Find the perfect gift for mom at Aranelle. Since 2001, it’s been a

destination where locals find unique gifts from brands and designers they know, as well as locals they come to love. Pick up the latest Pandora charm, or ALEX + ANI bracelet while perusing their handbags, attire and more. Treat Mom to a tasteful brunch at Café Topes. The family-owned eatery oozes with charm, from its beautiful outdoor patio, to its housemade items. Try a specialty coffee or decadent pancake, or enjoy a gourmet sandwich. This meal is sure to start Mom’s day off right. Gift or partake in the ultimate day of relaxation with a spa day at Skinsational Skin and Body Spa. With 12 treatment rooms and a variety of services from manis and pedis, to massage and facials, the spa is sure to create an atmosphere of tranquility and melt Mom’s stress away. Enjoy a pampered afternoon with Mom and get a Blowout from Jayden Presleigh, The Salon & Spa. Choose from five styles, each of which comes with a shampoo and conditioning treatment, scalp massage and expert dry and style.

ABOVE: Aranelle is one of several stores that offer unique Mother’s Day gifts in the Village of Carlsbad. RIGHT: Friday Night Live, a free sidewalk concert series is returning to the Village of Carlsbad from 7-9 p.m. every Friday from May 1 through July 31.

Biotech incubator nourishes new life sciences firms Two years ago Joseph Jackson and Kevin Lustig blazed new territory when they opened a life sciences incubator where scientists could give birth to new companies in a vacant building owned by the City of Carlsbad. The pair had a community-based, grassroots idea about a life sciences laboratory, and entered into an agreement with the city to lease a 6,000-square-foot building where Competitive they would Creating Companies provide for local Onespace Leader AtscienA Time tists to test their ideas. Today the life sciences w Executive Coaching – Leadership Development incubator, called Bio, Tech w Talent Management and Development and Beyond, is home to Strategic Human Resource 17 wcompanies that pay a Leadership monthly fee for bench space w Facilitation and Instruction and the use of sophisticated Bio, Tech and Beyond, which opened two years ago, is now home to 17 fledgling life science equipment needed to run companies. Greg B. Goates, MA experiments. These compaPresident nies are testing ideas with As home to a cluster of advance businesses, and the the building, a former auto the aim of producing new more than 150 life sciences incubator concept appeared claims service center at 2351 Phone: 760.519.9360that w Fax:companies, 760.753.9380 drugs or technologies city officials saw to be a perfect way to pro- Faraday Ave., to the incugreg@goatesconsulting.com w Web: canEmail: help treat cancer, ease Carlsbad as a www.goatesconsulting.com logical place mote one of Carlsbad’s core bator for $1 a year, and the pain, diagnose diseases and to host such a venture. Part industries and advance local lab pays its own operating identify biomarkers. of our role is to retain and businesses. The city rents expenses. As Bio Tech and Beyond celebrated its second birthday this spring, the incubator is proving to be a huge success. When they opened the lab, Jackson and Lustig had set a goal of helping establish eight companies in its first two years of operation. With 17 companies in full operation and almost Get the information you need 30 employees, it appears that goal was modest. Five to make wise HR decisions. companies have already passed through the incubator, including one startup, Biospyder, which grew from one employee to five in its 14 months there and was Louis A Storrow, Esq. • Storrow Law, APC so successful it moved into (760) 929-9141 • Lstorrow@hrlawyer.com larger quarters in Carlsbad. This is precisely what the incubator’s developers and the city had in mind when Because Knowledge is Power. the lab opened. It appears that the demand is already

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CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

outstripping the ability to house everyone who wants and needs the space, Jackson recently told the Carlsbad City Council, as all 20 of the benches will be occupied with the next three or four months. That is a good problem to have, and the incubator is meeting the demand. Member scientists of the incubator are often experienced and want space to develop their ideas outside of their home, or access to equipment they do not have to underwrite financially. Some of the startups in the incubator are: • Allostere Inc., founded by Ekaterina Bobkova, Ph.D., which is focused on finding a new line of drugs that can be used to treat cancer. Bobkova worked for pharmaceutical companies, wanted to start her own firm and found affordable lab space in Bio, Tech and Beyond. Allostere’s focus is drugs to treat the metastatic growth of tumors, which Bobkova regards as largely unexplored. • Cascade Biosystems, founded by Kenneth Smith and Mariya Smit, Ph.D., which seeks to provide a fast, portable and affordable means of detecting DNA. This technology, called Restrictase Cascade Exponential

Amplification, would serve as an alternative to the current widely used technology, called quantitative polymerase chain reaction. Founded in 2008, Cascade Biosystems moved into Bio, Tech and Beyond in January. • Koliber Biosciences, founded by Ewa Lis, Ph.D., began in a Lakeside garage and moved to Bio, Tech and Beyond in January, so it very much fits the profile of an incubator startup. Koliber Biosciences is working in synthetic biology, seeking ways to make it easier to manufacture chemicals, produce energy and cure disease. • Biomarker Profiles, founded by Leticia Cano, Ph.D., who is developing tools to help treat disease. Biomarkers are biological indicators such as a protein or gene that show the presence of a disease or malady. Biomarker Profiles has obtained a grant to conduct experiments on chronic pain, with the hope of helping the 100 million Americans who suffer from pain daily. Two years ago when Jackson and Lustig launched the incubator, some people may have said it wouldn’t be successful. Today, it clearly is a success and people call them visionaries. The City of Carlsbad is proud to support Bio, Tech and Beyond, and is pleased to provide a space where scientists can plant the seeds of new firms, nurture them and watch them grow.

CARLSBAD BUSINESS JOURNAL MAY 2015 | 7

CSUSM is on a mission to serve student veterans

Students at Poinsettia Elementary School prepare for the new California assessments.

State testing season has arrived A comprehensive plan for student success

new textbooks and materials have only recently arrived at schools. That’s why this year’s test results will be used solely to establish a baseline for the progress we expect Knowing that public students to make over time. schools are preparing stuBased on practice tests dents for the challenges of that were given last year in SUZETTE LOVELY, ED.D. California and other states, the future, California has Superintendent developed a comprehenCARLSBAD UNIFIED SCHOOL DISTRICT most students will need sive plan to ensure to make significant every student in our progress to reach the he results (of these new state receives a highbar that has been quality education. set for the math and news tests) will This work is well English-language arts provide an opportunity standards. under way in schools throughout San Diego to examine learning No student, parent or teacher should be County with clearer gaps and determine the discouraged by scores, academic standards, more decision-making support teachers need which will never be used in the hands of local to determine whether school boards, and in filling in these gaps. a student moves on to additional resources the next grade. Rather, started taking part in the the results will provide for students with the first administration of the an opportunity to examine greatest needs. As a result of changes at California Assessment of learning gaps and determine the state-level, exciting shifts Student Performance and the support teachers need in have begun to take shape Progress (CAASPP). These filling in these gaps. inside our classrooms. For computer-based exams are example, along with reading given in two subject areas: Please bear with us to follow a story, students English-language arts (which California’s new assessare using evidence to draw includes reading and writ- ment system represents logical conclusions about ing) and math. The CAASPP the next step in the State’s informational text. They exams replace the former plan to improve outcomes are taking their math skills paper and pencil assess- for every student. Teachers to deeper levels by solving ments that were adminis- in California support these real-world problems rather tered in California between changes because, unlike in than merely pick out the 1998 and 2013. other states, the primary right multiple-choice answer. The new state tests are purpose of testing here is The system-wide changes intended to serve as an to support learning, not to are intended to help stu- academic check-up that impose high-stakes condents succeed in college, will give teachers feedback sequences. This approach work, and life beyond high to fine-tune their instruc- fits well with California’s school. tion. Because the tests are new funding model, which taken online, information recognizes that decisions New testing system will be available to teach- about educational dollars Like class assignments and ers, schools and parents on are best made by parents, report cards, tests provide a timely basis. teachers and communities one way for teachers to themselves. assess their students’ prog- “Reset” button on test In a state as large and diverse as California, ress. Yet, the things students scores are expected to know and Like the new academic adjustments will always be do in school have changed. standards, the new tests necessary to make lasting To that end, our tests must are too fundamentally dif- improvement. Patience and change as well. ferent from the old exams persistence will be required Beginning this past April, to make any reliable com- to help our schools continue students in grades 3-8 and parisons between old scores to succeed during this time 11 throughout our state and new. In many cases, of transition. CARLSBAD SCHOOL NEWS

Every year on Memorial Day we pause to remember the men and women who died serving our country. At CSUSM we honor their legacy by recognizing and thanking current and former military personnel, and ensuring that we are doing our part to assist them on their educational journey to a degree and future career success. I am proud that 11 percent of our student population self-identifies as a veteran, active-duty military personnel, or a dependent—the highest number per capita in the 23-campus California State University system. For this reason we have elevated showing gratitude to our active military members, veterans, and their spouses and children beyond a seasonal appreciation; our campus team works to reflect year-round appreciation for the sacrifices of military-affiliated members of our community. With such a vibrant military presence in our region and a mission to serve our local area, our campus leaders are focused on making Cal State San Marcos an affordable and preferred option for everyone. Specifically for our veteran students, we aim to create a seamless transition from military to university life and success. To that end we provide them with priority registration dates and offer spring enrollment (which is typically closed to the general population). We provide specifi c scholarships for students who have been or are currently serving in the military with a GPA of 3.0 or better. And we commit to their success by providing a range of services in the manner that best meets their needs and working with them to ensure they progress to graduation. For example, our new

Cal State San Marcos was recently named the 20th best institution of higher education in the country for active duty service members, veterans and members of their families by Military Times. HIGHER LEARNING

DR. PATRICIA L. PRADO-OLMOS Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

Veteran’s Center not only offers veteran students a place to gather with their peers, but is home to dedicated staff that offer support in achieving students’ academic and career goals with services tailored to their unique needs. Our director of Veterans Services is dedicated to providing programs and serves for transitioning vets, and Center staff spends a great deal of time at local bases and community colleges specifically for veteran transfers. These efforts also extend to the spouses and dependents of our service men and women. Each has served time on behalf of their country—some on the front lines and others on the home front, but all have sacrificed for the greater good of the nation. We are gratified that our efforts are being recognized nationally. Recently

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our campus was named the 20th best institution of higher education in the country for active duty service members, veterans and members of their families by Military Times. Our designation was the highest among institutions in our region and second highest in California. In fact we have been consistently ranked by several national military publications as one of the top 15 percent of schools nationally doing the most to welcome veterans and enhance their experience as students since 2010. My father and all of my uncles were active-duty military from WWII to Korea. This Memorial Day, and every day, my gratitude for the service of our military personnel and veterans is very personal. Their sacrifices allow us to do what we do. And their experiences enhance our learning environment and diversity. As we celebrate our 25th anniversary throughout 2015, we will continue to work to connect our military-affiliated students with campus resources and programs that will lead them to achieve their higher education dreams, elevating not only CSUSM but our region as well.

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Carlsbad Seapointe A Grand Pacific Resort 6400 Surfside Ln. Carlsbad CA 92011 (760)603-1700 carlsbadseapointe.com Fairfield Inn & Suites by Marriott San Diego/Carlsbad 1929 Palomar Oaks Way Carlsbad CA 92008 (760)579-0155 www.marriott.com/sanfd Four Seasons 4 Residence Club Aviara 7210 Blue Herron Pl. Carlsbad CA 92011 (760)603-3700 fourseasons.com/northsandiego Grand Pacific Palisades Resort & Hotel 5805 Armada Dr. Carlsbad CA 92008 (760)827-3200 grandpacificpalisades.com 5 Hilton Garden Inn Carlsbad Beach

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Homewood Suites by Hilton Carlsbad 2223 Palomar Airport Rd. Carlsbad CA 92011 (760)431-2266 homewoodcarlsbad.com 8 Lakehouse Hotel & Resort

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CARLSBAD BUSINESS JOURNAL MAY 2015 | 9

For more local accommodations, visit carlsbad.org

Photo courtesy of the City of Carlsbad

10 | WWW.CARLSBAD.ORG

SPOTLIGHT ›Continued from Page 1

OEP AWARDS ›Continued from Page 1

There is also a week-long international learning experience. “We’ve had great success with USC’s EMBA,” said Sean Benfield EMBA IV (’11), director of finance for CareFusion. “We’ve had students in almost every cohort since the San Diego program began in 2006.” The learning is hands-on and immediately applicable. Dawson was able to use her own company’s recent buy-out as a final project case study, inviting in CareFusion’s CEO and CFO to participate in class discussion. CareFusion was recently acquired by medical technology company Becton Dickinson (BD) in a $12.2 billion deal. “The program has given me the opportunity to dig into the deal and better understand the challenges at an executive level,” she said.

Students were surprised that not every story had a happy ending. Some orphans experienced, abuse, child labor and racism. The students also looked for modern organizations that helped children in the foster care system. They collected donations for the North County Assessment Center, which helps children transition to a foster care system after being removed from their homes.

Trojan Family Network, San Diego Chapter The USC Marshall EMBA San Diego program also enables students to tap into the Trojan Family Network — even 125 miles south of campus. Professionals from across industries enroll, increasing the networking opportunities. “I was happy to see how diverse we were,” said Benfield. “Everybody brought a strong skill set to the table, and we all learned from each other. As you get to know each other over two years, you are pushed in ways you didn’t expect.” Of the 53 people in his cohort, he keeps in regular touch with about 40 of them, Benfield said.

For more information about the USC Marshall EMBA San Diego program, please attend the next information session, from 10:30 a.m.12:30 p.m. on Saturday, June 13 at the Omni La Costa Resort Resort & Spa, 2100 Costa Del Mar Road, Carlsbad, CA 92009, in the Coastal Events Center, Marigold Room. Meet faculty members and current students. Please call 213-740-7846 for more information.

There are some other perks unique to the San Diego program. The classroom settings are similar to what you’d find at the USC campus, said Benfield. But of course, in San Diego they are housed within the Omni La Costa Resort & Spa. “It wasn’t a country club break; we worked pretty hard. But you’ve got to admit that it’s nice to be in a position to hit a few golf balls after class.”

ENTREPRENEURIAL PROGRAM

CIVIC RESPONSIBILITY PROGRAM Presented by LEGOLAND California Resort Seeds of Knowledge School Garden & Farm

Ocean Knoll Elementary Lead teacher: Jennifer Bond A seed-to-table program that allowed students to plant seeds, harvest the crops and then clean and prepare produce in a nutrition lab. The program quickly expanded to a district level, where fresh, organic produce was provided for all school salad bars. The program is now positively impacting families throughout our community with regular donations to the local food pantry and year-round, free-to-the-community composting and gardening workshops. Once a week, every student in the school attends either a gardening session or a cooking class. After a brief introduction to the scientific concept or historical significance that will be put into practice, the sessions are entirely “hands-on.” Students don’t just learn about nitrogen, potassium, and phosphorus in a book, they shovel it into the soil, and see first-hand what effect it has on the plants as they return to the garden, week after week.

Presented by Shea Homes Kid Akademy Kids teaching Kids

Olivenhain Pioneer Elementary Lead Teacher: Jeanne Benowitz Sixth graders in this program created their own online math tutorial program for other students in the district to use. Kid Akademy, the name the students chose, is a student-created website where sixth graders collaborate on educational screencasts. Other students can access “kid-made,” relevant screencasts on the school homepage or YouTube. It serves as an authentic evaluation of those creating the videos. The students created a business plan, developed their logo, purchased the website and created the 2-3 minute segments.

STEM PROGRAM

Presented by California State University San Marcos Computer Coding and Programming Class Capri Elementary School Lead Teacher: Barbara Lamb For the last two years, Capri Elementary School has implemented this unique and exciting new technology initiative where students in grades K–6 receive instruction on computer coding and programming. Ongoing planning and development occurs in order to ensure coding instruction is both grade-level appropriate and developmentally engaging to students. For example, the youngest students use a board game and non-computer based activities that teach basic coding concepts while fifth and sixth graders are writing their own code using Java Script and Python. Students are able to apply their coding to robotics and simple machines, and the school has three robotics teams that compete locally.

CONSERVATION ›Continued from Page 1 This includes the business park area bounded by Camino Vida Roble, Palomar Airport Road and El Camino Real. Fred Clark, general manager of The Flower Fields, said turning to recycled (or reclaimed) water showed foresight on the part of the city leaders. “Not everyone has access to reclaimed water,” said Clark. “We’re counting our lucky stars that when they made that water available, we said, ‘Yes, please put that pipe next to our property.’” The Flower Fields use reclaimed water on their established bulbs (the salt of the reclaimed water would damage the younger plants). But the popular field of ranunculus has other ways to make sure it uses water efficiently. Clark points out that since the dry years of the late ‘80s, the flower fields use drip irrigation, which allows water to be placed at the base of each plant to minimize wasted water and overspraying. About two years ago, soil moisture monitors were installed at the fields, and a computer program allows growers to determine how long to water the flowers to optimize moisture to the root zone and not beyond. “When you break down the business and you look at the expenses of operating The Flower Fields and growing the crop of ranunculus, the largest line item on our budget is labor,” Clark said. “The next item is water ... so managing our water usage is very important to us because that’s an area where we can make a difference.” We believe we’re taking this challenge to task,” Clark added. “We’re doing everything within our power to conserve water and use water smartly.”

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MEMBER DIGEST

VOL. 32, NO. 5

WHAT’S INSIDE

› First Friday › Sundowner › New Members

› Calendar › Upcoming Events › On the Move

Through page 14

MAY 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Boosting business with glamour, glitz and etiquette This month I am happy to introduce another offering in the Chamber’s professional development series — one designed to meet the needs of women-owned businesses and professionals. I’d like to invite you to take part in “Glamour, Glitz, Hats & Heels” an afternoon tea and business social that will be held from 2-5 p.m. on Friday, May 29 at the Omni La Costa Resort & Spa. The iconic resort is celebrating “50 years of Glamour,” in honor of its history as a destination of choice for celebrities and other luminaries, so it is the perfect place to host this event, which promises to not only be fun — but informative as well. The purpose is to bring like-minded business women together for an afternoon of relationshipbuilding while learning the proper etiquette for business meetings and networking events. We’re honored and excited to have Elaine Swann, a nationally

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

recognized lifestyle and etiquette expert, share her expertise with Chamber members at this event! Her advice has been featured on the TODAY Show, CNN Headline News, the Style Network, TMZ Live, Huffington Post Live, ABC, NBC, CBS, The CW and FOX. Elaine’s passion lies in helping individuals empower themselves by developing sharp social skills that transcend into chic everyday style. In honing this métier, she founded Elaine Swann Enterprises, a lifestyle brand company committed to enriching the lives of individuals through the instruction of etiquette and

social courtesies. Elaine offers a modern, friendly approach to the craft of etiquette while using her extensive knowledge to educate organizations, universities, businesses and individuals throughout the United States. She will provide us with business etiquette tips, such as how professionals can handle themselves in situations where food is involved, including networking events,

BUSINESS JOURNAL

galas and lunch meetings. “It all comes down to confidence,” says Swann. “Knowing what to do in these situations allows you to focus on conducting business.” The afternoon will also feature a fashion show curated by Lisa O’Hearn of CAbi Clothing and Carol Fehr of Mary Kay Cosmetics. All of this will take place outdoors in the Valley Promenade, which offers an

DISCOVER

SECRET GETAWAYS THE

NORTH COUNTY

idyllic background of rolling coastal hills and the freshly cut fairways of the worldclass Legends Course. I would also like to thank the businesses that are sponsoring this event: title sponsor The Loftin Firm, as well as Savvy Women Wealth Management (“SWWM”) a subsidiary of Wolf Wiese Magana (WWM Financial) and an SEC Registered Investment Advisor and California Fruit Wine. This event would not be possible without their contributions. This new Chamber program addresses the demand for women-focused events among our members. For the past three years, the Carlsbad Business Journal has celebrated womenowned small businesses during the month of October. The popular issue serves as an inspiration to the community, shining a spotlight on the accomplishments of Chamber women entrepreneurs. As part of that issue, we’ve

conducted a survey of our businesses, and asked them what the Chamber can do to support women-owned businesses. One of the most consistent responses was the call for the Chamber to offer regular programs geared toward women in business. Last year we offered a very popular workshop. We hope to continue to address the needs of our members with events such as these in the future. For this event, general admission is $75. Admission for Chamber members is $50. Those who attend the event and want to become Chamber members can apply $25 from their admission price toward new member processing fees — that’s half off! Also, we will be donating a portion of the proceeds from the event to the Women’s Resource Center. For more information, you can contact the Chamber at 760-931-8400 or register on our website at www.carlsbad.org.

RESERVE YOUR AD SPACE IN THE JUNE/JULY CARLSBAD BUSINESS JOURNAL TODAY Featuring attractions, activities, dining options, resorts and all of the things that make us a top Southern California coastal destination for both tourists and locals! FUN THINGS TO DO IN AND OUT OF THE SUN • Beaches • Boutiques • Entertainment • Flower Fields DEADLINE • Hiking trails TO PARTICIPATE • Hotels • Museums IS FRIDAY, • Restaurants • Spas • Surfing • Vacation rentals • Wine tasting

MAY 15

RESERVE YOUR SPACE TODAY Contact - Scott Peltier speltier@carlsbad.org 760.931.8400

carlsbad.org

12 | WWW.CARLSBAD.ORG

NETWORKING OPPORTUNITIES

SAVE DATES

THE

FRIDAY

MAY

MAY FIRST FRIDAY BREAKFAST 7 – 9 a.m. SHERATON CARLSBAD RESORT & SPA

OUTSTANDING EDUCATIONAL PROGRAM (OEP) 6 p.m. OMNI LA COSTA RESORT & SPA SUNDAY

MAY

FRIDAY

MAY

CARLSBAD VILLAGE FAIRE 8 a.m. – 5 p.m. CARLSBAD VILLAGE READY CARLSBAD SYMPOSIUM

PREVENTING VIOLENCE IN THE WORKPLACE

7:30 – 9:30 a.m. VIASAT - CARLSBAD

COFFEE CONNECTION 8 – 9 a.m. CARLSBAD CHAMBER OF COMMERCE FRIDAY

MAY

WEDNESDAY

MAY

20 FRIDAY

MAY

LUNCH BYTES EXCEL WORKSHOP 11:30 a.m. – 1:30 p.m. CARLSBAD CHAMBER OF COMMERCE

MAY SUNDOWNER 5 – 7 p.m. WEST INN & SUITES

GLAMOUR, GLITZ, HATS & HEELS 2 – 5 p.m.

Next two Sundowners will showcase City of Carlsbad’s hospitality industry Carlsbad’s hospitality industry is worldrenowned for its excellent customer service, mouth-watering cuisine and desirable location. Attend the Sundowners in May and June and, you’ll be able to experience two of the hotels that are putting Carlsbad on the map — one an established presence and the other a newcomer to the scene. May’s Sundowner will be held from 5-7 p.m. on Wednesday, May 20 at the West Inn & Suites, 4970 Avenida Encinas in Carlsbad, which was recently recognized by TripAdvisor as one of the top 25 family hotels in the U.S. for its world-class service. The hotel is part of the West Village, which also includes Bistro West and West Steak & Seafood. The two restaurants are favored by locals as hot spots in North County’s dining scene. They are supported by their own

MAY 20

3-acre farm serving fresh produce harvested and delivered daily. West Inn & Suites is an 86-room boutique hotel offering luxurious accommodations, such as 100M business-class fiber optic Internet connections along with a migration to a full featured, fully HD-cable TV offering 107 channels, all which are complimentary. June’s Sundowner will be held from 5-7 p.m. on Wednesday, June 17 at Carlsbad’s newest hospitality providers — the 133room full-service Holiday Inn Carlsbad and 106room StayBridge Suites Carlsbad. Both recently opened properties were developed by the Alps Group of Hotels, a leading San Diego-based hospitality development and

JUNE 17

management company. Both properties were designed around a shared courtyard concept with open, modern and comfortable elements, which cater to the lifestyle and needs of today’s travelers

where the lines of work, life and play are balanced in harmony with each other to reflect the active Carlsbad lifestyle. This unique concept shares highlighted features of over 5,000 square feet of flexibly-designed indoor and outdoor function space, putting green, resort style pool, room service, exclusive top-fl oor executive VIP lounge with skyline views and home to the all-new Stratus Restaurant and Bar. Preregister online at www. carlsbad.org and pay $10 (you save $5, but you MUST register online). You will also get a door prize ticket. If you pay at the door on the day of the event, admission is $15 cash. If you are a prospective Chamber member, RSVP to 760-931-8400. For more information or to donate a prize, contact Kathy Steffen at 760931-8400 or ksteffen@ carlsbad.org.

Philanthropy: a powerful business tool Entrepreneur will share how giving back can be beneficial Join the Carlsbad Chamber of Commerce for June’s First Friday Breakfast and learn how philanthropy can become a powerful tool for your business from Bethel Nathan, an entrepreneur who helps businesses around the country understand the power of giving back. The First Friday Breakfast will take place from 7-9 a.m. on June 5 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive. During her presentation, Nathan will give tips on how

to look at philanthropy in a non-traditional way, one that will help companies gain more business or meet other business goals. She will also discuss ways that businesses of all sizes can use NATHAN their talents to benefit nonprofits and the community as well as evaluate opportunities of how to get involved. Nathan left a career on Wall Street to launch her own business as a wedding officiant for non-religious and non-traditional couples in 2009. She has since launched two other

JUNE 5 businesses, one that offers services and products to couples that ask a friend or family member to officiate their wedding as well as her latest endeavor, which allows Nathan to serve as a business coach and trainer (and industry speaker) to passion-driven and skilldriven businesses, largely in the wedding industry. In that capacity, Nathan now helps other business owners be more successful

in businesses they have built around their personal passions and talents. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly-attended monthly programs. The cost is $32 for Chamber members who register before May 29. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400. Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400 or ksteffen@ carlsbad.org.

OMNI LA COSTA RESORT & SPA ™

LOOKING FORWARD FRIDAY

AUG

TUESDAY

SEPT

22 FRIDAY

OCT

STATE OF THE CITY 11 a.m. - 1:30 p.m. SHERATON CARLSBAD RESORT & SPA

BUSINESS EXPO 2 – 6:30 p.m. LEGOLAND CALIFORNIA RESORT

SMALL BUSINESS AWARDS LUNCHEON 11 a.m. - 2 p.m. SHERATON CARLSBAD RESORT & SPA

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant. This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

MAY Lisa O’Hearn Wednesday, May 6 (760)685-3759 JR Phillips Friday, May 22 (760)402-5321

JUNE JR Phillips Friday, June 26 (760)402-5321

FOR MORE INFORMATION, VISIT carlsbad.org

For more info call: (760) 931-8400 or visit www.carlsbad.org

CARLSBAD BUSINESS JOURNAL MAY 2015 | 13

RIBBON CUTTINGS

MEMBERS ON THE MOVE NEW HIRES

The Angel’s Depot has hired Robert Rayon. This is Rayon’s first civilian job after exiting the Marines. He wasn’t the only new hire for the nonprofit organization. Fran Grizas was brought in as an executive assistant as well.

satellite company. “We are pleased to welcome Frank to the ViaSat Board, as his leadership expertise and expansive board experience will offer new perspectives to the Company,” said Mark Dankberg, chairman and CEO of ViaSat. “By bringing Frank on board now, we can leverage his market insight to drive ViaSat’s strategy forward in developing products and services in new, innovative ways.”

RELOCATIONS/EXPANSIONS

RAYON

GRIZAS

Kirkpatrick “Kapua” Conley will be bringing his 10-plus years of administrative health care experience to Tri-City Medical Center as the new Chief Operating Officer. Conley was formerly the CEO at Fallbrook Hospital. “Mr. Conley’s local roots and his expertise in critical CONLEY areas of care make him an excellent fit for the position,” said CEO Tim Moran. “He will be an asset to continue driving our focus on quality patient care, operational discipline and the community’s health and wellness.” ViaSat expanded its Board of Directors to be an eight-person team with the addition of Frank Biondi. Rounding out the directors, Biondi will be the Class I Director for the

BIONDI

Reseller and certified technology consulting firm FMT Consultants, has relocated to an 11,000-square-foot facility at 2310 Camino Vida Roble, Suite 101, Carlsbad, CA 92011. The company has hired 45 new employees since 2012 and needed space to accommodate new hires and clientele. “Since 2011 we have experienced a steady and significant growth in revenue, clientele and team members, and we’re excited to have moved into a bigger and more modern office space,” said CEO Eric Casazza. “I’m proud of our rapid growth pattern as it is a direct result of our team members’ outstanding dedication and commitment to high quality work and high levels of customer satisfaction.” Sandler Training, Sales Growth Associates, LLC has opened a second location at the La Jolla Corporate Alliance Office at 9171 Towne Center Drive, Suite 180, in La Jolla. The new office will focus on small and medium sized companies and help improve effectiveness of team sales for their clients. “Most companies are looking for better ways to compete,” said managing partner Rob Swette. “Sales training and coaching provide near instantaneous results to companies that are serious about improvement.”

Send ‘On The Move’ items to Scott Peltier at speltier@carlsbad.org

GAIA GELATO - GAIA ITALY GROUP, INC. 300 Carlsbad Village Dr., Ste. 104 Carlsbad (760)297-0554 www.GaiaGelato.com An innovative store that brings the authentic taste of the worldwide renowned authentic Italian Gelato dessert and small pastries to Carlsbad.

RUSHFORD BAGLA LEAKAKOS LLP 2173 Salk Ave., Ste. 250 Carlsbad (760)579-7667 www.RBLlegal.com Accessible legal service perfect for small and large businesses. Packages offered to fit your budget and flexible solutions for your business and personal needs.

KARMA SPA, INC. 2614 El Camino Real Carlsbad (858)309-2214 www.karmamassagespa.com Karma Relaxation Spa, San Diego’s premier massage spa and relaxation destination, added its second location in North County’s Carlsbad area celebrating with a Grand Opening event and ribbon cutting.

JCA INTERNATIONAL CORPORATION

WYSH BOUTIQUE 300 Carlsbad Village Dr., Ste. 117 Carlsbad (760)453-7160 www.wyshboutique.com Womens fashion boutique in the heart of the Carlsbad Village. All items under $70.

5927 Balfour Ct., Ste. 112 Carlsbad (760)634-6891 www.jcaintercorp.com JCA is an importer & exporter that markets frozen fruits and vegetables products. Its domestic and international suppliers and customers are located across more than100 countries on six continents.

PRESENTS

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• Use Fill Functions in an Advanced Manner • Create and Modify PivotTables • Create and Modify PivotCharts • Sparklines • Utilize Hyperlinks between Sheets • Keyboard Shortcuts

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5934 Priestly Drive, Carlsbad, CA 92008

T 760.931.8400

F 760.931.9153

5934 Priestly Drive, Carlsbad, CA 92008

Tel 760.931.8400

Fax 760.931.9153

W W W. C A R L S B A D . O R G

14 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS

MARCH MEMBER RENEWALS 30-26 YEARS Alan Rich & Associates, A Professional Law Corp. (30) San Diego Gas & Electric (29) GRG Management (28) Rotary Club of Carlsbad (28) San Diego County Credit Union (28)

25-21 YEARS Fichera & Company, CPAs (25) Seagate Condominium (25) Storrow Law, APC (21)

20-16 YEARS Carlsbad Educational Foundation (19) Carlsbad Ranch Market (19) Jeff Kassebaum Photography-Certified Professional (18) Carlsbad Library and Arts Foundation (16) NRG Energy, Inc. (16) North Coast Calvary Chapel (16) Optimist Club of Carlsbad ‘The Achievers’ (16)

15-11 YEARS Airport Authority San Diego County Regional Airport Authority

Diana Lucero (619)400-2404 www.san.org The San Diego County Regional Airport Authority is an independent agency that manages the day-to-day operations of San Diego International Airport and addresses the region’s long-term air transportation needs.

Accessories Sandal Gal

Diane Ingrande (858)883-3377 All my products are hand embellished with Swarovski crystals. They include sandals, visors, socks and sunglasses.

Attorneys Butz Dunn DeSantis & Bingham

Kevin Healy (619)233-4777 www.butzdunn.com For more than 40 years, Butz Dunn & DeSantis has provided litigation, business, transactional, and risk-management services throughout Southern California.

Greenman, Lacy, Klein, O’Harra & Heffron, Attorneys at law Marianne Laleuf-Thom (760)722-1234 www.glkohlaw.com GLKOH is the largest and oldest law firm in Oceanside. Its trust and estate attorneys handle estate planning, decendent affairs, and trust and probate administration.

Chiropractors Dr. Jason Cindric, Family Chiropractic

Jason Cindric (760)730-7315 www.elevationfamilychiropractic.com North County’s leading pediatric and family health experts. Our office is kid and familyfriendly, specializing in pediatrics, pregnancy, and family wellness, with an emphasis on neuro-developmental disorders.

Clothing & Accessories Beauty Love

Rebecca Adams (760)212-7019 www.beautyloveaprons.com Beauty Love is a company designed exclusively with the professional salon and its stylists in mind. Beauty Love is committed to excellence and supplying fashionable, high quality products for the professional stylist.

Construction Dempsey Construction

Nick Alford (760)918-6900 www.dempseyconstructioninc.com Dempsey Construction is a San Diego-based company focused on providing general contracting services to commercial property owners.

Disc Jockeys & Entertainment DJ Extreme

Nick Covino (760)801-5256 www.djextreme.com Djextreme.com offers everything tech for your next event. From DJs and lighting to custom video and live camera feeds. We love tech!

Education - Learning Programs & Tutoring Teen Road to Safety SD

Athena Toner (619)728-5658 www.teenroadtosafety.com Teen Road To Safety specializes in teaching safe, defensive driving. Our classroom, behind the wheel, and closed course trainings are taught by law enforcement instructors.

Environmental Services ASM Affiliates

David Mayes (760)760-8047 www.asmaffiliates.com ASM Affiliates, Inc. is an SBE-certified cultural resource management firm with over 35 years of experience providing environmental regulatory compliance services for federal and private sector clients.

Factoring eCapital LLC

Aaron Brand (760)456-3576 www.ecapital.com eCapital enables businesses to make tomorrow better than today. You should not have to wait 30 days or longer to get paid for the work you’ve already done.

Home Care Services Avenue Home Care

Mark Duffer www.avenuehc.com Avenue Home Care provides a continuum of ethical, high quality and fiscally responsible home care services, including non-medical, medical and hospice services, focusing on veterans and families of the armed forces.

Home Health Care Services A Unique Homecare

Winifred Krofah (619)362-9989 www.sandiegoinhomecare.net Helping senior and disabled individuals to remain comfortable in their homes.

Manufacturer’s Representative RJ McRep

Rhonda McCoy (760)415-0840 www.rjmcrep.com Rhonda McCoy of RJ McRep provides manufacturers with dynamic, honest representation in the medical equipment, electronics and biotech industries.

Mortgage Lenders Guild Mortgage (San Diego)

Baxter Scruggs (760)497-7705 www.scruggsteam.com Mortgage banking experts. From first time home buyers, to million dollar homes. We help our business partners with systems and business development ideas.

Manufacturers Mamma Chia, LLC

Kathy Shippen (855)588-2442 www.mammachia.com Mamma Chia’s mission is to share the magic of Chia and lead in its renaissance, offering the highest quality organic chia-based foods and beverages.

Martial Arts International Krav Maga Carlsbad

Benjamin Halcewicz (858)349-8795 www.ikmcarlsbadca.com Krav Maga is an Israeli self-defense system. Classes focus on defense tactics against general threats, weapons threats, etc.

Japan Martial Arts and Culture Center

Hanshi M. Miki (858)414-7371 www.jko.com The official karate school of the USA, USA National Karate Federation, NGB (National Governing Body), and a sole member in the U.S. Olympic Committee.

Non-Profit Organizations Aron Gunner Memorial Scholarship Foundation, Inc.

Caroline Gunner www.arongunner.weebly.com The Aron Gunner Memorial Scholarship Foundation is dedicated to raising funds to provide academic scholarships for motivated, energetic and forwardthinking Carlsbad High School seniors.

Semper Fi Fund

Karen Guenther (760)725-3680 www.semperfifund.org

Real Estate Property Management Doors Real Estate Management

Elaine De Mattei (760)415-1177 www.doorsrem.com Residential property management and sales specializing in north county since 1984.

Restaurants Pieology

Michael Mercier (808)237-9777 www.pieology.com Pieology offers a delicious variety of fresh toppings, housemade crusts and sauces; any flavor combination you can dream up is yours at an affordable price.

Skin & Body Care & Cosmetics Botanicals by the Sea

Sherry Molling (760)805-3904 www.botanicalsbythesea.com I make all of my own natural products for the face and body. I sell pure oils of Emu, Argan, Sea Buckthorn, and Rosehip. I make some items for healing skin conditions.

Tax Consulting RL Trove

Steve Waldroff (951)894-6417 www.rltrove.com R.L. Trove helps businesses recover monies already remitted to the IRS / State Franchise Tax Board.

Web Site Design & Services Fan & Fuel

Matt Harding (760)544-6084 www.fanandfuel.com Bringing decades of marketing experience, Fan & Fuel connects brands with their audience by creating effective and distinct brand design solutions for companies of all sizes.

Mindgruve

Chad Robley (619)757-1325 www.mindgruve.com We’re a modern marketing agency composed of strategists, creatives, marketers and engineers driven by one common purpose - create ground-breaking ideas in marketing and technology that move the needle.

Agua Hedionda Lagoon Foundation - Discovery Center (15) Zimmer Dental (12) Dudek (11) San Diego Business Journal (11)

10-6 YEARS Chef DK Catering (9) Southwest Strategies, LLC (9) BenefitMall (8) Classic Thai Bar B Q Concession (8) Genoptix Medical Laboratory, a Novartis Company (8) Hampton Inn Carlsbad/North San Diego County (8) La Costa Limousine (7) O’Sullivan’s Irish Pub & Restaurant (7) Palomar Forum Business Park (7) Productive Computing, Inc. (7) Assistance League of North Coast (6) Believe in Signs (6) CMG Creative (6) Community HousingWorks (6) Locus Media (6) Nath, Goldberg & Meyer (6) North County Legal, APC (6)

5-1 YEARS Abrazo Style (5) Carolyn B. Reinmiller Public Relations (5) Gregorio’s Restaurant (5) Coastal Accounting & Bookkeeping (4) Fashion Time (4) Fuzion Payments, LLC (4) Mary Kay Cosmetics (Carol Fehr) (4) The McDaniel Firm (4) Sustainable Surplus Exchange (4) Tinleaf Fresh Kitchen (4) TransChem, Inc. (4) Armed Services YMCA (3) CA$H IN USA (3) The Elizabeth Hospice (3) FlipKey.com (3) Labor Ready, Inc. (3) Lantosh Jewels & Accessories (3) Studio 2055 (3) The Bluffs at Carlsbad Apartments (2) Christine (2) Isagenix (Jeanette Taylor) (2) La Costa Dreams, Inc. (La Costa Film Festival) (2) Major League Comfort Systems (2) Michael Gaddis, J.D. Realty Group (2) Natural Foot Orthotics (2) Origami Owl (Diana Rhodes) (2) Palomar Technologies, Inc. (2) Pedego Carlsbad Electric Bikes (2) Star SCARFFIE (2) Sub Zero Ice Cream & Yogurt (Carlsbad Village) (2) Alarm 2000 (1) AMREX (1) Baby Cakes Adorable Gifts (1) Blue Illusion Beauty (1) Boot Networks (1) The Compass (1) Independent Energy Solutions, Inc. (1) It Works! Global (Julianna Latin) (1) The Miralle Agency - Farmers Insurance Group (1) MO BIO Laboratories, Inc. (1) Pilgrim United Church of Christ & Children’s Center Preschool (1) PrimeLending (1) Real Estate Funding Service, Inc. (1) Realty ONE Group (1) Star of Morocco (1) Window Pros (1)

CARLSBAD BUSINESS JOURNAL MAY 2015 | 15

TaylorMade and SSE Lola’s Escobedo named ‘Latino Champion’ celebrate Earth Day The U-T San Diego presented a special Lifetime Achievement award to Ofie Escobedo of Lola’s 7-Up Mexican Market & Deli at the fourth annual San Diego Latino Champions Awards, held last month in Coronado. The award celebrated Escobedo’s active role in the community and the impact she has made. Frank Urtasun, regional vice president of external relations for San Diego Gas & Electric, which sponsored the event, introduced Escobedo and presented her with the award. Urtasun said Escobedo is a “chispa” (Spanish for “spark”) that is recognized throughout North County, and by officials at the local, state and federal level for her dedication to Carlsbad’s Barrio. “What she has done is

Frank Urtasun, regional vice president of external relations for SDG&E presents Ofie Escobedo with a Lifetime Achievement award during the U-T San Diego’s 2015 Latino Champions Award. she’s continued to recognize that there is a need to recognize the barrio and that there’s a need to keep that

history alive and to respect that it is where much of the area started from,” Urtasun said. “It’s a real honor to

recognize her for the work she has done. She’s such an inspiration for me and for others.” Escobedo, who returned to the barrio after a successful career in the aerospace industry that lasted about 30 years, said she was humbled by the honor. “My passion has always been the Barrio of Carlsbad and the people that settled it... It’s an area steeped in culture and history. The people who settled it were people coming from Mexico during the revolution who were getting away from the fighting,”Escobedo said. “I left for 30 years and when I came back I saw there was a big need for the barrio to be recognized.” The U-T named Lola’s as its Business of the Year at the inaugural edition of the Latino Champion Awards in 2012.

TaylorMade-adidas Golf (TMAG) and the Sustainable Surplus Exchange (SSE) joined forces for a week to celebrate Earth Day. This year, TMAG included SSE’s program, “ENGAGE! Carlsbad,” in their week-long festivities, which started April 20. The program is designed to help companies and their employees understand and engage in the sustainable business practices of reuse and recycling. “We help employers and their employees ‘clear the clutter’ by collecting out-ofuse and unneeded surplus – everything from office supplies to furniture, computers and electronics,” said SSE CEO Sue Prelozni. The items are donated to SSE and then repurposed to community educational and nonprofit organizations in need. For Earth week, the golf

TaylorMade Facilities Manager Sandra Zack and SSE CEO Sue Prelozni. company designed an internal competition between the employees of each building to determine who can be the most sustainable. Points were given for a variety of activities, from biking to work to using mugs instead of paper cups for coffee. Other Earth Day festivities included a tour of TMAG’s fuel cell, a presentation on composting and the cafeteria’s preparation of organic foods from local growers.

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PRESENT

May

FRIDAY

29 2- 5 p.m.

AN AFTERNOON TEA AND SOCIAL

Fashion show by Lisa O’Hearn featuring CAbi Clothing — Makeovers by Carol Fehr featuring Mary Kay Cosmetics

SPECIAL PRESENTATION

VENUE SPONSOR

“Etiquette tips to improve your business skills” Featuring Lifestyle & Etiquette Expert Elaine Swann REGISTER TODAY Call 760.931.8400 or visit carlsbad.org

General Admission: $75 / Chamber members: $50 - Must RSVP by May 20 A portion of the proceeds will benefit the Women’s Resource Center