Carlsbad Business Journal: June 2012

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FUN IN THE SUN

Check out a sampling of summer events taking place in and around Carlsbad.

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Training center opens

The City of Carlsbad unveils a safety training center for fire and police.

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business WWW.CARLSBAD.ORG

Journal

vol. 29, no. 6

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JUNE 2012

an award-winning, monthly publication of the carlsbad chamber of commerce

Annual awards dinner toasts top teachers Carlsbad Chamber of Commerce celebrates excellence in education By José A. López Editor | Carlsbad Business Journal

The Carlsbad Chamber of Commerce, the business community and educational boosters gathered to toast innovative and remarkable educational programs in Carlsbad schools at the annual Outstanding Educational Program Awards Dinner. More than 250 people attended the awards ceremony, held Friday, May 4 at the La Costa Resort and Spa. Winners were announced in four categories, which included 11 finalists. The winners are:

SEE AWARDS, Page 16

Alexis DelChiaro of KUSI’s “Good Morning San Diego,” was the evening’s emcee.

The Business of Summer Early indicators suggest rise in tourism industry this season By José A. López | Editor | Carlsbad Business Journal

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5934 Priestly Drive Carlsbad, CA 92008

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ummer is practically here, and Carlsbad’s businesses are ready for it. After a couple of down years due to the recession, there’s evidence the tourism industry is going to pick up this summer. “It’s shaping up to be a good summer — if gas prices don’t go skyrocketing out of this universe,” said Sam Ross, executive director of Visit Carlsbad, adding that there are a lot of exciting things happening in the city that suggest better days ahead.

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“All early indicators are rising,” he added. “Demand for rooms is increasing, occupancy rates are increasing and there’s a nice uptick in the ADR (Average Daily Rate) and the RevPAR (Revenue Per Available Room).” But more importantly, Carlsbad is experiencing a boom in hotel construction, which bodes well for the future of the tourism in the region and indicates that hoteliers have faith in this area, Ross said. Construction includes the new Hilton Carlsbad Oceanfront Resort and Spa — which the “Wall Street Journal” reported was the only major hotel being build west of the Mississippi last year

— as well as the LEGOLAND Hotel, scheduled for a 2013 opening, and the Hyatt Place San Diego-Vista/Carlsbad (see story below). “It’s extremely rare,” Kathy Dodson, Carlsbad’s economic development manager, said of the construction taking place in the city. “These are full-service, higher-end hotels. Where in other areas, what you might see is more motels being built, what we have here is first-class hotels... those were not being built anywhere.” When it comes to the local economy, tourism ranks fourth in number of employees (9,233)

SEE SUMMER, Page 14

BUSINESS SPOTLIGHT

Hyatt Place welcomes you to ‘a different place’ Lifestyle hotel opening in July Imagine a hotel built around the needs of today’s travelers, one designed to give guests everything they need, whether they’re traveling for business or leisure, whenever they want it. That hotel might look something like the 150-room Hyatt Place San Diego-Vista/Carlsbad, which is opening in July, the first Hyatt Place to open in North San Diego County. This newest addition to the Hyatt family promises a hotel experience to meet the evolving needs of modern travelers, from free Wi-Fi access to a host of complimentary and round-the-clock services. Hyatt Place, inspired by multitasking travelers’ 24/7 lifestyle, combines

The Hyatt Place San Diego-Vista/Carlsbad is opening in July. stylish design, practical amenities, forward-thinking technology and purposeful service so guests can remain connected and productive while traveling.

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Features include complimentary Wi-Fi access, a StayFit@Hyatt fitness center, a coffee and wine bar serving Starbucks specialty coffees and premium wine and beer,

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and the Grab ’n Go case stocked with freshly made sandwiches and salads. The guest kitchen offers madeto-order breakfast, lunch and dinner entrées around the clock, in addition to the complimentary continental breakfast served daily. Specially-trained hosts are on hand to offer assistance with everything from directions to check-in to a freshly made meal. “Hyatt Place was designed for a lifestyle, not a demographic, and as a result, we are confident that everyone from business travelers to beachgoers and traveling students will appreciate the open, intuitive design, casual atmosphere and practical amenities,” said Director of Sales Renee Zimerman.

SEE HYATT PLACE, Page 14

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