CBJ_0613 by Carlsbad Chamber of Commerce

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AMBER OF H C

CARLSBAD

YEARS 192 3-2 0 1 3

Journal

an award-winning, monthly publication of the carlsbad chamber of commerce

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Chamber starts business walks The Carlsbad Chamber of Commerce staff and leadership are celebrating the organization’s 90th birthday by hitting the streets to thank the businesses that make Carlsbad their home. The organization has launched the “Carlsbad Chamber Means Business,” a yearlong campaign to celebrate the organization’s history as a driving force in the city. The most visible part of this campaign consists of regular business walks. Chamber staff, members of the board of directors and others will go into the community to thank businesses for doing business in Carlsbad. “We are going to personally give them thanks for making the city the great place that it is to live, work and play,” said Ted Owen, president and CEO of the Chamber. “We want to recognize them for doing business in this city, for contributing to its growth and for being part of the city’s tremendous success.” At each stop, Chamber representatives will show their appreciation. They will also drop off “Our Place in Time,” a new publication that traces the chamber’s history.

SEE WALKS Page 8

JUNE 2013

e’re going to make it a center the Carlsbad community will be proud to call its own.

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vol. 30, no. 6

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90 business

Westfield is proposing an extensive renovation of Plaza Camino Real that would modernize the 44-year-old shopping destination, giving it a lighter, more appealing atmosphere.

Big changes brewing at Westfield Officials show off new design, name for Carlsbad mall Very soon, residents may be able to say goodbye to the Westfield Plaza Camino Real and hello to Westfield Carlsbad. The long-awaited renovation of the City of Carlsbad’s first major shopping destination is finally at hand, and it includes a new name. The center will receive new floors, lighting, ceilings, handrails, signs, parking lot lights, and landscaping that will give the center an airier, more modern look. It will also have new offerings, including a dining area with a mix of new sit down and fast

food restaurants, a 12-screen state-of-theart movie theater and a gym that includes an indoor lap pool and a rooftop basketball court. Jerry Engen, Senior Vice President of Development for Westfield in San Diego, said the goal is to create a community gathering place, a “community hub” that will bring all of the services that people want under one roof. That, Engen said, is the trend in shopping centers, which these days include grocery stores, pharmacies, gyms, dry cleaners

PUBLIC HEARING

The planning commission will discuss Westfield’s plans at 6 p.m. on Wednesday, June 5 in the City Council chambers, located at 1200 Carlsbad Village Drive. and other services that allow people to “cross-shop” and get all of their shopping, entertainment and dining opportunities in one place.

SEE WESTFIELD Page 8

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

BUSINESS SPOTLIGHT

The pool area at the Sheraton Carlsbad Resort & Spa.

The Veranda inside TWENTY/20 hosts special food events during the summer.

Rejuvenate your soul at the Sheraton Carlsbad

5934 Priestly Drive Carlsbad, CA 92008

Hotel and spa has something for everyone As we know, Carlsbad offers many places to rejuvenate the soul. No one helps this process more than the Sheraton Carlsbad Resort & Spa — with its beautiful California coastal architecture, rolling lawns, flowering landscape and everything for playing, rejuvenation and relaxation all within your reach. The resort sits alongside The Crossings

at Carlsbad golf course, making it easy for golfers to work on their swings while enjoying the views of the Pacific. For families, the Sheraton Carlsbad has discounted tickets to LEGOLAND California Resort and its own private entrance that makes getting into the theme park a breeze. The Sheraton Carlsbad’s signature restaurant, TWENTY/20 offers an unobstructed view of the Pacific, delicious house-made sangria and dishes that are inspired by Spain’s northern region. The restaurant was recently renovated

with an interior re-fresh and an exterior remodel. Considered a “restaurant within a restaurant,” the new Veranda is where TWENTY/20 holds an array of exciting food events, one of which is their monthly “Street Fare.” Held on the first Wednesday of each month, Street Fare is a casual event with a rotating food theme. Guests are free to roam the Veranda and sample various small plates all while listening to live music.

SEE SHERATON Page 8

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Exploring Local:

WWW.CARLSBAD.ORG

Things to do in and out of the sun The following is a selection of special events that are happening this summer in Carlsbad.

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Carlsbad Beach Fe

JUNE 15 CARLSBAD BEACH FEST The 6th annual Carlsbad Beach Fest takes place from 8 a.m. to 4 p.m. on Saturday, June 15, bringing a day of competitive sports and recreational activities to a one-mile stretch of Carlsbad Beach, from Tamarack to Pine Avenue. A highlight of the event is the Carlsbad CRAWL Beach Trim, featuring a one-mile ocean swim, a run/obstacle sand course, and a mile-long paddle race. Other activities include a 5K beach run or walk, pro and amateur surf contest, paddleboard race and Zumba dance fitness on the sand. To register, visit www. carlsbadbeachfest.com. Free activities offered include live entertainment on several stages, a kid one-mile fun run, surf clinics, kite flying and face paining and sand sculpting. At noon the event will feature a “Hands Across the Beach” ceremony.

JUNE 28 (Starting)

TGIF Jazz in the Parks Brian Malarkey

Musicians perform at the Carlsbad Village train station

JUNE 26 (Starting)

The popular tradition of the City of Carlsbad’s Cultural Arts Office returns for its 27th year providing great music and entertainment for the entire family. This year’s free concert season begins Friday, June 28 with Madame LeRoux & Crew and the Euphoria Brass band at Stagecoach Park (3420 Camino de los Coches). The park will host the first three concerts of the series, including performances by the High Street Band (July 5) and the Brave Combo (July 12). The concert series continues through Aug. 23 at Poinsettia Park and Calavera Hills Park. Concerts are every Friday evening. They start at 6 p.m. and end at 8 p.m. For more information, visit www.carlsbadca.gov and click on the “Cultural Arts” link on the left hand side of the page.

SUNSET GRILLING WITH THE MASTERS

JUNE 21 JUNE VILLAGE MUSIC WALK The Carlsbad Music Festival holds a special Village Music Walk in anticipation of its 10th season (which takes place Sept. 20-22). The June Village Music Walk is a free community event that features more than 30 eclectic and varied musical performances in intimates venues around the Village, including the Foundry at New Village Arts and the Old Train Station. Musicians scheduled to perform include Mattson 2, MandoBasso, Trouble in the Wind, Giri Nata Children’s Balinese Gamelan (from the Center for World Music) and many more. For a schedule of events, visit www.carlsbadmusicfestival.org.

TWENTY/20 (5480 Grand Pacific Drive, Carlsbad) serves up a series of how-to classes geared toward gourmets and those who want to learn some tricks to wow their guests. This summer barbecue series features an impressive lineup of barbecue masters, including Alex Carballo of Stone Brewery’s Bistro (on June 26) Brian Malarkey, the chef behind Searsucker, Burlap, Gabardine and Herringbone along with Herringbone’s Executive Chef, Amanda Baumgarten (July 10) and TWENTY/20 Executive Sous Chef Andres Hinojosa (July 31). The cost is $50 per class or $275 for the series. Classes begin at 6:30 p.m. and include tasting, recipes and beverages. For a full lineup of classes or more information, visit www.Twenty20Grill.com.

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Madame LeRoux & Crew

carlsbad business journal JUNE 2013

SECTION CARLSBAD.ORG

WORDS OF WISDOM

OFFICERS

John Osborne Gina McBride John Lechleiter

Michael Howes, AICP Peter MacLaggan

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Joseph Charest Neil Crapo Mimi Gaffey Lupe Hairston John Hanley Ahmed Haque Tucker Hohenstein Dan Hulen Stephen “Hap” L’Heureux Matt Leonard Gene Manganiello Paul McCormick Trisa Mills Niels Norby Colin Ross Chris Ross Ken Ryan Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Michael Uzitas Jim Valentine Francisco Valle

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD MiraCosta College NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo John Coates Suzette Lovely Francisco Rodriguez Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

President & CEO CARLSBAD CHAMBER OF COMMERCE

Carmen Rene

Vice Chair of Business & Community Development Deb Beddoe

Katz & Associates Wells Fargo RAM Enterprises International Fish Window Cleaning Solatube Global Marketing, Inc. NRG West Colliers International Schubach Aviation Law Offices of Stephen M. L’Heureux Edward Jones Lexus Carlsbad La Costa Resort and Spa TaylorMade Golf Company SD Trophy LEGOLAND California Sylvan Learning Center of Encinitas Waste Management Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. Scripps Health SDG&E Tri-City Medical Center

tED OWEN

Carlton Lund

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

index CITY UPDATE................................4 EDUCATION NEWS.......................6-7 LEGAL UPDATE.............................9 TECH TALK...................................12 MEMBER DIGEST.........................13-16 REAL ESTATE UPDATE...................17 BUSINESS BUZZ...........................18 HOTEL SPOTLIGHT.......................10-11 MEMBER MARKETPLACE..............18

Pictured, clockwise: Carlton and Sandy Lund outside the Dubai Chamber of Commerce. The queue at the lobby of the Dubai Chamber. Employees of the Dubai Chamber.

The Chairman’s travel journal Greetings from the other side of the world! Actually, not quite. I’m writing this just days after returning from a 25-day trip, which allowed me to see five Wonders of the World. I visited India, Egypt and the United Arab Emirates (specifically, Dubai and Abu Dhabi). Personally, it was a once-in-alifetime experience. In India, for example, on a two-mile breakneck speed taxi ride, we shared the road with an elephant, two camels, a horse and a goat (not to mention other motorists). While I was sightseeing, I took the opportunity to visit the Dubai Chamber of Commerce. All I have to say is, “Wow!” Dubai’s chamber is 34-stories tall. At the lobby they have 20 counters of people waiting in line, queuing up to do business in that city. It was pure commerce and enterprise, and when I mentioned I traveled all the way from Carlsbad to visit their Chamber, I got so many warm smiles. But though our Chamber isn’t in a multi-story tower, I come back and it’s amazing to once again be reminded of all of the things we can do with our 12-person staff and our dedicated members. During my trip, we received the copies of our 90th anniversary publication. If you haven’t received your copy yet, you’re in for a treat. If you have, you already know what I’m talking about. What a great book.

CARLTON LUND

The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer Life Technologies Corp. Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development YourOpsManager

CHAIRMAN’S KUDOS

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

KUDOS to the Chamber staff for putting together this book. It’s a fitting tribute to mark the Chamber’s 90th anniversary. In other KUDOS: KUDOS to Edward Jones, who as one of its financial advisors and chamber members, Matt Leonard, points out, has broken into the Fortune 500, the financial magazine’s annual list that ranks the largest U.S. companies by revenue. Edward Jones is 491 on the list, reporting more than $5 billion in revenue in 2012. The companies touts that every aspect of its business, “from the types of investment options offered to the location of the branch offices, is designed to cater to individual investors in the communities that they live and work.” KUDOS to Tri-City Medical Center, which has received the Get With The Guidelines

— Heart Failure Silver Plus Quality Achievement Award from the American Heart Association. The recognition signifies that Tri-City Medical Center has reached an exceptional goal of treating heart failure patients according to the guidelines of care recommended by the American Heart Association/ American College of Cardiology. This marks the second year that Tri-City Medical Center has been recognized with a quality achievement award for its heart failure program. In 2012, the medical center was awarded the Bronze level. KUDOS to Scripps Health, which was named as one of the 15 Highest Performing Hospital Systems by Truven Health AnalyticsSM, formerly the Healthcare business of Thomson Reuters. The study looked at more than 300 organizations and singled out 15 that achieved superior clinical outcomes based on a composite score of eight measures of quality, patient perception of care, and efficiency. The study says these hospitals have better survival rates, lower 30-day mortality rates, fewer complications and shorter hospital stays. Scripps was one of five organizations honored in the category of Large Health Systems (more than $1.5 billion total operating expense).

Boots in Business Profile

Marine glimpses dream job up close Jeffrey Schmitendorf is a United States Marine with a bright future ahead of him. As a young child, he dreamed of designing airplanes like the ones his step-father flew in Vietnam, his grandfather flew in the Korean War, or the ones used in World War II when his great grandfather was a Navy captain. Schmitendorf is currently a Force Deployment Planning & Execution Manager for the Marine Corps stationed at Camp Pendleton. He is taking the same disciplined, focused and thought-out approach of logistical planning and applying it to his career path. He recently participated in Boots in Business, the Carlsbad Chamber of Commerce’s military mentoring initiative with Marine Corps Base Camp Pendleton. The program allows active duty Marines and sailors who are about to leave the service the opportunity to test drive careers by spending time with companies in their desired professions. Schmitendorf was placed with San Clementebased Swift Engineering, a design and manufacturing company that can build a single-engine business jet, from a clean sheet design to first flight, in only 200 days. He spent a week at Swift Engineering to shadow key engineers and managers that can demonstrate what it is like working in the engineering profession, and offer advice on educational and career decisions. “I really want to understand everything that goes into design and engineering, not just the glamorous aspects of it,” said Schmitendorf. “It is a major decision; I want to be sure about my

Reaffirming our beliefs It is time to reaffirm our beliefs in our country and ourselves. We often allow the media to control our thoughts and even our decisions. I think we need to reestablish our belief in ourselves and our country. First off, we still live in the greatest democracy in the universe. No matter what is happening around us, let’s not lose grasp of that fact. It seems like every day a new crisis emerges. I believe that our biggest obstacle is FEAR, which I like to define as False Evidence Appearing Real. I am reminded as I write this of the Five Laws of Success crafted by Bob Burg and John David Mann in their best selling book, “The Go-Giver.” • The Law of Value: Your true worth is determined by how much you give in value that you take in payment. • The Law of Compensation: Your income is determined by how many people you serve and how well you serve them. • The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first. • The Law of Authenticity: The most valuable gift you have to offer is yourself. • The Law of Receptivity: The key to effective giving is to stay open to receiving.

Nate Ogawa, from left, engineering manager at Swift Engineering, with Boots in Business participant Jeffrey Schmitendorf. career path prior to making such a large investment in time and money.” Schmitendorf is carefully weighing decisions such as what college to attend, engineering disciplines to study, and what experiences will help him stand out as an engineer in order to land a good job. “When I heard about Swift Engineering, I went to their website and was blown away by the things they did”, said Schmitendorf. “I have been able to sit alongside successful engineers and really get a sense for what it means to be an engineer. This experience has been priceless.”

Their book is a national best seller. It is only 132 pages long, but really worth reading. It takes about half a day, but the refocusing of your thoughts about giving and how they affect your success make it a worthy endeavor. To paraphrase Forest Whitcraft, 100 years from now, it will not matter what your bank account was, the sort of house you lived in, or the kind of car you drove. But the world may be different because you were important in the life of someone. Always remember you get back more than you give. I try to practice this statement everyday: Smile it increases your face value.

CITY UPDATE

WWW.CARLSBAD.ORG

Life Technologies

TaylorMade Golf Company

LEGOLAND California Resort

In the 1920s, the area now known as Carlsbad established itself as a player in an expanding industry: flowers. Rows of gladiolus, zinnia and ranunculus carpeted the rolling landscape; a network of suppliers supported the growers, and the region grew as well. This, arguably, was Carlsbad’s first industry cluster, and it helped plant the seeds of Carlsbad’s future prosperity. Today, Carlsbad’s flower industry is remembered each spring when thousands flock to The Flower Fields, and Carlsbad has grown into a hub of new industry clusters. The City of Carlsbad recently commissioned BW Research, a Carlsbadbased company, to conduct a business survey. The aim was to create a local business profile and assess the business climate in the city. The study identified existing industry clusters in Carlsbad. Healthy industry clusters are vital to a community’s economic wellbeing because they create wealth. Clusters are export-oriented, so they attract customers and revenue from outside Carlsbad. Most of the dollars they bring in are new dollars for our local economy.

KATHY DODSON

Strong industry clusters keep Carlsbad’s economy strong CITY NEWS

Director of Community & Economic Development City of Carlsbad

Josh Williams, president of BW Research, also points out that for every job within a cluster, new ones pop up to support it. “They tend to have a multiplier effect,” Williams said. “They can generate up to five jobs outside that cluster.” The survey identified five industry clusters in Carlsbad, which, Williams noted, is significant. “Seldom do you see a city as small as Carlsbad with five healthy exportoriented industry clusters,” said Williams. “That’s a function of a few things, such as the types of firms, the quality of life we have here and company founders who located here.” The survey identified these five clusters and their contributions to Carlsbad’s economy:

1. Action Sports Manufacturing: This cluster includes firms engaged in the design and production of golf clubs, surfboards, diving gear, other recreational goods, and apparel and accessories tied to those products. This cluster consists of approximately 47 firms that provide 2,773 jobs in Carlsbad, and workers in this cluster earn about $91,020 annually. 2. Life Sciences: This cluster includes firms involved in the research, design and production of medical devices, and firms involved in research and development related to biological technologies and the manufacture of medicines and diagnostic equipment. The Life Sciences cluster has approximately 131 firms providing 7,033 jobs in Carlsbad, and workers in this cluster earn about $128,722 annually. 3. Cleantech: This cluster includes firms engaged in renewable energy, energy efficiency and energy storage. The Cleantech cluster in Carlsbad has approximately 90 firms and 4,882 jobs. Workers in this cluster earn about $112,672 annually.

4. Entertainment & Hospitality. This includes hotels, transportation services, restaurants, entertainment attractions, such as LEGOLAND, golf courses and resorts. This cluster includes approximately 153 companies providing 11,941 jobs in Carlsbad, and workers in this cluster earn about $25,567 annually. 5. Information, Communications & Technologies: This cluster includes communications, computer and electronics, and software industries. This cluster has approximately 254 firms and 9,203 jobs in Carlsbad, and workers in this cluster earn about $114,561 annually. The survey discovered that Carlsbad’s five industry clusters account for approximately one in every seven businesses in Carlsbad, and provide just over 40 percent of all jobs in the city. “And with the exception of Entertainment and Hospitality, (these clusters) provide average annual earnings per worker that are just over one-third higher than the city’s average,” the survey says.

Williams notes that even though the entertainment and hospitality cluster has comparatively low wages, “it provides an opportunity for people to enter the workforce and develop the skills to go work in another field and apply those skills.” The clusters are also known for their innovation and ingenuity, and combined they have registered more than 1,000 patents. “Carlsbad has a relatively healthy number of startups and entrepreneurs, so there is a potential for growth,” Williams said. And the good news, Williams noted, is that with the possible exception of action sports manufacturing, all the clusters are expected to grow over the next three years. Our strong industry clusters support Carlsbad’s many small business, provide employment for residents and provide revenue to the city that is used to enhance Carlsbad’s infrastructure and quality of life. An important part of the city’s economic development program focuses on helping these companies succeed and grow in Carlsbad.

Remember, only rain in the storm drain.

Storm water is not treated before reaching our creeks, lagoons and ocean. To report illegal discharges to the storm drain system, please call 760-602-2799.

www.carlsbadca.gov

carlsbad business journal JUNE 2013

Free document shredding

CITY BRIEFS

A closing Shower

The City of Carlsbad and its trash hauler, Waste Management, will host a free document shredding event to give residents an opportunity to destroy sensitive documents, from 9 a.m. to 1 p.m. on June 8, at the city’s fleet maintenance yard at 2480 Impala Drive. No appointment is necessary, and proof of City of Carlsbad residency will be required. Residents may drop off up to three standard size storage boxes of sensitive documents to shred, and all shredding will be performed on-site. For more information, call 760-602-4646

City offers water tips Did you know drowning accidents are the leading cause of injury and deaths for children under 5? Often without splashing or any other signs of trouble, a child can drown in mere moments – the time it takes to answer the phone or simply look away from the pool. The Carlsbad City Council called attention to the importance of water safety at its Tuesday meeting by presenting a special proclamation in recognition of the Water Watchers program. Water Watchers is a program promoted by the City of Carlsbad Fire Department to help prevent drowning. Tips include: • Assign an adult water watcher to supervise children and commit to keeping a constant eye on children in a pool or spa, especially during social gatherings. • Look in the pool/spa area first if a child is missing. • Remind children of pool and spa safety, including no running, pushing or jumping on playmates in or near the water and no diving or jumping in to shallow water. • Teach children how to be safe in the water by taking swimming lessons. The city’s Parks & Recreation Department offers individual and group lessons for all ages. Register at Parks & Recreation Department’s Web page. • Remember, children are at risk from small wading pools, bathtubs, buckets, diaper pails, and toilets as well swimming pools, spas, and hot tubs. For more tips, search for “water watchers” on the city’s website.

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It was a wet ending to the first Carlsbad Village Faire of 2013. The event, sponsored by the Carlsbad Chamber of Commerce, drew thousands to the Village of Carlsbad. Though the skies were somewhat gray all day, the rain only started to come down in the event’s last hour. Shoppers appeared to take the raindrops in stride, as evidenced by the photo above. The next Faire will be held Sunday, Nov. 3.

Tour Leo Carrillo park Discover the history and tranquil beauty of a former working ranchero during the City of Carlsbad’s free weekend tours of Leo Carrillo Ranch Historic Park, located at 6200 Flying Leo Carrillo Lane in southeast Carlsbad. The 90-minute, docent-led tours are held Saturdays at 11 a.m. and 1 p.m. and Sundays at noon and 2 p.m. Wear comfortable walking shoes or boots. Tours depart from the parking lot. Reservations are not required.

Once owned by actor and conservationist Leo Carrillo, the ranch is secluded in the heart of a magnificently landscaped 27-acre canyon. The historic park features hand-crafted adobe buildings, antique windmills, a reflecting pool and many other beautiful historic structures where visitors can explore and experience California history. Nature-lovers delight in gorgeous agave, bougainvillea, Birds of Paradise, plentiful trees and the company of dozens of brilliant peacocks who call the ranch home. Leo Carrillo Ranch is a

designated Historic National Landmark that was opened to the public by the City of Carlsbad in 2003. It is connected to the citywide trails system via the four-mile long Rancho Carrillo trail. The Ranch was established in the late 1930s by Leo Carrillo, best known for his Hollywood role as “Pancho” in The Cisco Kid. Some of the visitors back in the day included Clark Gable, along with other legends shown in exhibit photos throughout the ranch detailing the history of the property and its owner.

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EDUCATION

WWW.CARLSBAD.ORG

Annual awards dinner toasts top teachers The Carlsbad Chamber of Commerce, the business community and educational supporters gathered to toast innovative and remarkable educational programs in Carlsbad schools at the annual Outstanding Educational Program Awards Dinner. More than 200 people attended the awards ceremony, held Friday, May 17 at the La Costa Resort and Spa. Winners were announced in four categories: The Arts, Entrepreneurial Program, Innovative Program and Science Program. This year’s winners are: The Arts Category

The Bully Plays Calavera Hills Middle School Lead teachers: Judi Stapleton and Teanna Evans The program enlists students to write essays about the topic of bullying. Full theatrical performances are created from the submissions and these short skits are performed during homeroom classes for all of the students. The program aims to show students the roots of bullying, its psychological results and how bystanders can intervene to stop it. The program concludes with The Great Kindness Challenge, in which students are challenged to perform as many good deeds as they can during a time period.

Pac Rim Mentor Program Pacific Rim Elementary School Lead teacher: Anne Uber The Pac Rim Mentor Program is a student and teacher created and implemented innovative program where fourth- and fifth-grade student leaders assist younger students during their free time at morning or lunch recess. Each week, 40 students spend one of their morning recesses or lunch recesses in a kindergarten or first grade classroom assisting the teachers with their students in Language Arts and/or Math. These mentors help students with literacy by reading one-on-one with them from their textbooks and then asking them comprehension questions that the teacher provides. The mentors also assist students who need greater support with math concepts that are being learned during whole group instruction.

Entrepreneurial Category

The Arts Category Winner Judi Stapleton of Calavera Hills Middle School with Ted Owen, president and CEO of the Carlsbad Chamber of Commerce on behalf of Tri-City Medical Center.

Entrepreneurial Award winner Kirk VanWagoner of Calavera Hills Middle School with Chris Ross of Sylvan Learning Center Encinitas.

Innovative Category

Science category

Pictured, from left, are Katie Jordan and Anne Blakely of Pacific Rim Elementary School, which was awarded the best Innovative program, with presenter Lynn Crockett of LEGOLAND California Resort.

Jefferson Elementary School’s Future Visionaries: Eye Discovery Lab won the Best Science Program award. Pictured, from left, are Amy Jensen, Shelley Thomas, Karen Stencil and award presenter Carmen Rene of Life Technologies Corp.

Math Madness, Inc. Calavera Hills Middle School Lead teacher: Kirk VanWagoner The program created a special class period called Math Support and hired a special teacher to tackle homework, skills practice and studying/test preparation. In tandem, the entire middle school staff facilitated math fact practice during the homeroom or “advisory” class. There were friendly math fact speed drills and short videos created to re-memorize basic math facts. When students struggled with their facts, the complicated formulas were impossible. Students, who now had the facts handy, could apply formulas and get the correct answers without being slowed down by trying to figure out the addition, subtraction, multiplication, and division.

Future Visionaries: Eye Discovery Lab Jefferson Elementary School Lead teachers: Shelley Thomas, Kate Alva, Amy Jensen, Rae Merritt and Karen Stencil. The program gives third graders a hands-on, experiential learning lab to explore scientific concepts of light and color. Each student recorded his or her findings from the experiments in their inquiry journal. Over the course of a few weeks, specialized material (prisms, flashlights, lasers, eye models) were shared among the classrooms. All experiments led to The Future Visionaries Eye Discovery Lab, a daylong lab that included cow eye dissection, the construction of a simple spectrascope, using “invisible ink” and flouro paints, and chromatography experiments.

l u n c h e o n

FRIday

The Carlsbad Chamber of Commerce and the City

2013

on current and future City programs and projects.

august 23

11 a . m . - 1 : 3 0 p. m . S h e r ato n C a r l s ba d R e s ort & S PA 5 4 8 0 G r a n d Pac i f i c Dr i v e C a r l s ba d, C A 9 2 0 0 8 Page 2 Life Technologies Logo Interim Guidelines 3 November 2008 v1.3

Life Technologies CMYK: C100, M100, Y31, K22 Life Technologies Blue Pantone: 2766C C100, M100, Y31, K22 RGB: R40,2766C G37, B96 Pantone: Life Technologies Gray CMYK: K77 77% Black Pantone: 425C RGB: R95, G96, B98

SponSored by

of Carlsbad invite you to join City Council, and chamber business leaders for a progress report

AdvAnced ReseRvAtions RequiRed eARly RegistRAtion by Aug 1 Chamber Members - $50 • Non-Members - $75 Table of 10 with company signage - $495 Preferred Seating • Parking included lAte RegistRAtion AFteR Aug 1 Chamber Members - $60 • Non-Members - $85 Table of 10 with company signage - $595

Refund fees apply - Sorry, no refund after August 1 For more information call us at (760) 931-8400 or visit our website at www.carlsbad.org

carlsbad business journal JUNE 2013

EDUCATION

Carlsbad Unified School District (CUSD) is fortunate to attract and retain outstanding teachers and support staff. At its meeting on May 8, the Board of Trustees honored the best of the best. The annual event is like CUSD’s version of the Academy Awards. Colleagues, family and friends packed the Carlsbad Council Chambers. Smiles, hugs, flowers, brief speeches, cameras popping and a festive atmosphere prevailed. This event preceded the Carlsbad Chamber of Commerce’s 2013 Outstanding Educational Program (OEP) Awards Dinner, another signature event celebrating education in Carlsbad. (See Page 13).

CUSD’s Teacher of the Year

Aviara Oaks Middle School (AOMS) sixth-grade Humanities teacher Kelly Momeyer is the district’s 2013 Teacher of the Year. Later this year, Ms. Momeyer will vie with Teachers of the Year from the other 41 school districts in San Diego County for countywide honors. Also honored at the meeting were Teacher of the Year finalists Rosalie Fisher, Ashley Hartman, and nominees from each school. (See sidebar for list.) Ms. Momeyer has devoted her entire teaching career to AOMS. Before being hired in 2005, she served as a student teacher at the school. Calling AOMS an “incredible place with talented colleagues, amazing students and supportive

SUZETTE LOVELY, Ed.D.

School district honors the best of the best CARLSBAD SCHOOL NEWS

Superintendent Carlsbad Unified School District

parents,” Ms. Momeyer says, “Teaching at a school with support for technologies that enhance my lessons and engage the students has made a huge difference. In this environment, students feel secure enough to take risks, think critically and become lifelong learners.” AOMS Principal Megan Arias says Ms. Momeyer’s infusion of technology into every lesson creates a seamless platform for student learning. In addition, “Her unshakable belief that every child can be successful is amazing to watch.”

CUSD’s Classified Employee of the Year

The Board also announced the 2013 Classified Employee of the Year: Ruth Cartagena, Administrative Assistant for Instructional Services. A six-year District employee, Ms. Cartagena was originally nominated as Classified Employee of November 2012 by Keith Holley, Director of Pupil Personnel Services. Saying Ms. Cartagena epitomizes

Teacher of the Year Kelly Momeyer with her tech-savvy AOMS students. CUSD’s goals and values, Mr. Holley notes, “Ruth’s contributions directly support the goals of universal student achievement, fiscal fitness and enhanced morale. Her professional performance and ethics mirror the District’s core values of integrity, excellence and

respect. She discharges her responsibilities with patience, tact, poise, equanimity and intelligence.” Also recognized at the Board meeting were Classified finalists Eddie Daniel, Skilled Maintenance Worker, and Bobby Thomas, Lead Custodian II at

Valley Middle School. Stellar staff such as Kelly Momeyer, Ruth Cartagena and all of the certificated and classified employees honored in May represent the pinnacle of their profession. We are proud to have them on our team.

2013 CUSD Teachers of the Year Aviara, Oaks Elementary School: Emma Cobb (special ed teacher) Aviara Oaks Middle School: Kelly Momeyer (sixth grade language arts & social studies) Buena Vista Elementary: Rosalie Fischer (learning center teacher) Calavera Hills Elementary: Michelle Ward (fourth grade teacher) Calavera Hills Middle School: Susan Wolley (math teacher) Carlsbad High School: Chris Robertson (world history teacher)

Hope Elementary: Debbie Smith (second grade teacher) Jefferson Elementary: Therese Nugent (speech and language pathologist) Kelly Elementary: Cindy Nichols (fourth grade teacher) Magnolia Elementary: Roberta Schmitt (special education - learning center) Pacific Rim Elementary: Ashley Hartman (fifth grade teacher) Poinsettia Elementary: Libbi Swanson (fourth grade teacher) Valley Middle School: Terry Allen (social studies teacher)

District Teacher of the Year Kelly Momeyer and Classified Employee of the Year Ruth Cartagena were honored at the May 8 CUSD board meeting.

HIGHER LEARNING

Superintendent/President miracosta college

years, the percentage of full-time equivalent students enrolled in a MiraCosta College online course

has increased nearly 40 percent. Today, nearly one out of every three students at MiraCosta takes at least one of their college classes online. “The conventional wisdom about why people turn to online education really holds true at a community college,” said Dr. Jim Julius, faculty director of online education at MiraCosta College. “Online education is convenient. We have students here who are working, who have families and it is convenient for them to take online courses.” Take the case of Faith Missler, who lives in Mission Valley, more than 40 miles south of the Oceanside Campus. “I can make my own hours, I can save on gas, I don’t deal with the headaches of a killer commute and the education is just as good,” said the 46-year-old, who went back to school after the Escondido restaurant she and her husband operated became a victim of the Great Recession. MiraCosta College offered its first online education course in 1995. That number grew to 22 classes just four years later. Today, MiraCosta College offers roughly 200 course sections taught solely online and an additional 100

“T

oday, nearly one out of every three students at MiraCosta takes at least one of their college classes online.

courses that are a hybrid of online and on-campus. As MiraCosta College has expanded its online course offerings, the success and retention rates of students in online courses have steadily increased as well. In fact, MiraCosta’s retention rate for students taking online courses is 15 percent higher than the statewide average. This may be because students have become more sophisticated consumers of technology and the systems to support online learning have become more efficient and user-friendly. It is also because of the many years of online teaching experience of MiraCosta faculty, as well as their continued commitment to instructional excellence, said Julius.

“

From the State Capitol, where Gov. Jerry Brown has offered increased incentives to community colleges to expand online offerings, to the proliferation of MOOCs (Massive Open Online Courses) — which some universities and newly formed education companies are offering free of charge — the nation has turned its eye to the many ways that online education provides increased opportunities to college students. Here in North County, online education has seen an explosion of its own. In just the past three

Dr. FRANCISCO RODRIGUEZ

MiraCosta’s online enrollment explodes

These well-designed online classes also may provide a better learning environment for some students, since they can decide what time during the day or week to learn the material, can back up and re-read part of a lecture, or watch a video more than once. Part of ensuring success in an online course is also making sure that students have the same type of support services afforded to those taking the more traditional in-class courses. To this end, MiraCosta has increased the availability of online orientation and online advising, e-tutoring, and even offers live online chatting with librarians, available 24-hours a day, seven days a week.

WWW.CARLSBAD.ORG

WESTFIELD ›Continued from Page 1 “We’re going to make it a center the Carlsbad community will be proud to call its own,” Engen said. The Carlsbad Planning Commission will hold a hearing at 6 p.m. on Wednesday, June 5 to consider a request to approve Westfield’s plans for the development and the environmental impact document associated with the construction. The proposal would then go before the full City Council. The renovation will also bring new retail opportunities to the center, add jobs (both during construction and upon completion of the project) and bring a substantial new revenue for Carlsbad’s general fund, said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “We support economic development, and as a long-standing member of the Chamber, we have encouraged Westfield to pursue this remodel,” Owen said. “It is great to see movement on that front and fully support this project and we urge people to attend the upcoming hearings to voice their support of this project.” Westfield officials recently made a presentation to Chamber board members about their plans. Matt Leonard, who was at the presentation, said afterward that the project should be supported.

A LOOK AT THE FUTURE

For nine decades, the Carlsbad Chamber of Commerce has played an integral role in Carlsbad’s success. In its early days, before the city was officially incorporated, the chamber was a civic leader, performing crucial civic duties that are now under the jurisdiction of the City Council such as installing streetlights, naming streets and trimming trees. “Our goal is to visit 900 businesses by the end of the year,” said Toni Padron, the Chamber’s executive vice president and chief operating officer. Padron said the idea is for the community to be able to recognize Chamber employees. Though a lot has changed since the Chamber first organized, these business walks recall some of those earlier days when things were simpler, Padron added. “In this age of technology, when a lot of business is conducted online through the Internet and e-mail, we want to reach

A weekly tapas event occurs as well. Every Thursday, dine to the sound of live Spanish Guitarist David Maldonado as seasonal tapas are served. To celebrate the 4th of July, an upscale All-American barbecue will be offered on the Veranda as well. But the most exciting TWENTY/20 event is the annual BBQ series starting on June 26. This year, the theme is “Sunset Grilling with the Masters,” named for its powerful lineup of barbecue masters:

Sheraton Carlsbad’s king bedroom.

TOMORROW

TODAY

TOMORROW

“After the largest downturn since the Great Depression, who would stop a business from spending money to invest into their

WALKS ›Continued from Page 1

SHERATON ›Continued from Page 1

TODAY

business?” he asked. “The public needs confidence that the economy is getting better. When they see Westfield making major capital

improvements, it would bolster the confidence within our community. Why would someone prevent someone else from spending

money in this environment?” According to City of Carlsbad spokeswoman Kristina Ray, Plaza Camino Real is one of the top five “Geo Areas” where most of the city’s sales tax revenue is generated. Individually, two of Westfield Plaza Camino Real’s stores are among the to sales tax generators in Carlsbad. Macy’s is in the top 20 and Sears is in the top 25. Plaza Camino Real opened in 1969. Ten years later, under the ownership of May Centers and Bartman Trust, it expanded by adding three department stores. Westfield came into the picture in 1994, purchasing a 40 percent stake in the center. At that time, Bartman owned 60 percent of the center, and rejected multiple attempts to renovate the center citing a lack of money, according to Westfield. Westfield bought out its partner in 2006, and proposed to renovate the center in 2006, however the global economic crisis forced it to put those plans on hold. During this time, from 2008 to 2012, Westfield completed new market studies and redesigned the project so that it could jump on the renovation when the economy recovered, Engen said. Concept drawings of the proposal show lighter colors, a food court, a gym with a basketball court, a new movie theater and other amenities. Together, these conceptual drawing paint a more modern feel for the 44-year-old center.

out and show our businesses that when it comes down to, the Chamber is about people,” Padron said. “A handshake means much more than an email or a letter, so we want to show businesses how much their support of this city means to us,” she added. When they go out in the community, Chamber employees will wear special T-shirts with the 90th anniversary logo on the front and “The Carlsbad Chamber Means Business” on the back. “Be on the lookout for Chamber staff,” Padron said. “We might be coming to your business soon. We’ll be happy to answer any questions you may have about our organization and how we can be of service to you and your employees.”

The staff of the Carlsbad Chamber of Commerce, pictured right, will be taking part in regular business walks to thank companies for doing business in Carlsbad. The Chamber plans to visit 900 businesses by the end of the year.

• Alex Carballo of Stone Brewery’s Bistro • Brian Malarkey, the chef behind Searsucker, Burlap, Gabardine and Herringbone along with Herringbone’s Executive Chef, Amanda Baumgarten • Cali Comfort BBQ, famous for their Cali dry rub and hickory smoking • TWENTY/20’s Executive Sous Chef, Andres Hinojosa, who is passionate for mesquite barbecuing. • The Flying Pig, Oceanside’s hot spot • That Boy Good, makers of authentic Mississippi barbeque If one needs to melt stress away, a relaxing spa treatment in the calming sanctuary of the Ocean Pearl Spa is the answer. The spa specializes in holistic and organic skincare, massage and body treatments. Many of the marine-based body therapies were inspired by the resort’s close proximity to the Pacific. Ocean Pearl Spa offers fun and unique promotions, the most popular being Spa Happy Hour. Offered on the first and third Thursday of the month, the event consists of mini treatments and make-it-yourself spa products.

5480 Grand Pacific Drive, Carlsbad 760-827-2400 www.sheratoncarlsbad.com

The Sheraton Carlsbad also recently introduced The Cove at MarBrisa. Designed for families, The Cove has a children’s pool, an adult pool and three hot tubs. Providing cabanas, oversized hammocks, chaise lounge chairs and fire pits along with children’s activities and games, all of which are located within a fully enclosed area, The Cove offers one more place for families to relax. There’s also The Cove Bar & Grill, which

The Ocean Pearl Spa offers relaxing spa treatments. makes ordering meals a snap. On the 4th of July, an al la Carte barbecue will be offered, making the holiday easy to celebrate. If you’re expecting friends and family, or are looking for a staycation, the Sheraton Carlsbad Resort & Spa has it—from a private entrance to Legoland, to relaxing spa treatments, to an invigorating dip in the pool—adults and families will be able to unwind from life’s

daily stresses. For local residents looking for a fun evening out, TWENTY/20 is the best bet—filled with delicious food as well as exciting events—you can release the foodie within you. The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

carlsbad business journal JUNE 2013

LEGAL UPDATE

Court strikes down union poster rule

A federal Court of Appeals has ruled that the National Labor Relations Board (NLRB) went beyond its limits in demanding that companies post a notice informing employees of their union rights. The controversial “poster rule” would have required most employers to put up posters titled “Employee Rights Under the National Labor Relations Act.” Failure to put up the poster would be an “unfair labor practice” under the Act, also known as the NLRA. A three judge panel of the DC Circuit Court of Appeals said an employer has a right not to speak, and therefore this requirement was both unconstitutional and contrary to the speech protections included in the NLRA.

STAY INFORMED

LOU STORROW

Court: NLRB went beyond its limits

Attorney STORROW LAW, APC

The poster – created by the NLRB – was supposed to be displayed in workplaces in November 2011, but was delayed due to court challenges. The successful challenge was brought by the National Association of Manufacturers (NAM) and other business groups. NAM’s President and CEO Jay Timmons, in a news release, called the ruling “an important victory in the fight against an activist NLRB and its aggressive agenda.” He

called the NLRB “a government agency that seeks to fundamentally change the way employers and employees communicate. The ultimate result of the NLRB’s intrusion would be to create hostile work environments where none exist.” Apparently, the Court of Appeals also recognized the threat posed by the rule. So for now, most employers (in California and throughout the US) do not need to display the NLRB poster on the right to organize. The ruling may raise questions about other mandated postings on both the federal and state level. Posters required by other rules (such as a similar poster required for federal government contractors) and other posters mandated by state law

should remain hanging, unless and until a court throws out those requirements as well.

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What you may not know is that it now must be completed no later than the FIRST DAY the employee works. The old rule was it had to be done within 3 days after the start of employment. To find the new form, go to the website of the US Citizen and Immigration Services, www. uscis.gov/i-9 and click on the link “Download Form 1-9.” Storrow can be reached at lstorrow@ hrlawyer.com. This article is intended as general information only and should not be relied upon as legal advice.

HOTEL SPOTLIGHT

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SUMMERTIME AND

One of the great things about being in Carlsbad is that you don’t have to tra provide the perfect quick getaway, and you don’t even have to board a plane 1 1. Beach Terrace Inn 2775 Ocean St., Carlsbad 760-729-5951 www.beachterraceinn.com

BEACH VIEW LODGE

2. Best Western Plus Beach View Lodge 3180 Carlsbad Blvd. 760-729-1151 www.beachviewlodge.com 3. Carlsbad Inn Beach Resort 3075 Carlsbad Blvd., Carlsbad 760-434-7020 www.carlsbadinn.com Carlsbad Seapointe A Grand Pacific Resort 6400 Surfside Lane, Carlsbad 760-603-1700 www.carlsbadseapointe.com 4. Courtyard by Marriott Carlsbad (Newly Renovated!) 5835 Owens Ave., Carlsbad 760-431-9399 www.courtyardhotelcarlsbad.com

Four Seasons Residence Club Aviara 7210 Blue Herron Place, Carlsbad 760-603-3700 www.fourseasons.com/northsandiego Grand Pacific Palisades Resort & Hotel 5805 Armada Drive, Carlsbad 760-827-3200 www.grandpacificpalisades.com Grand Pacific Resorts, Inc 5900 Pasteur Court, Ste. 200, Carlsbad 760-431-8500 www.grandpacificresorts.com 5. Harrah’s Rincon Casino & Resort 777 Harrah’s Rincon Way, Valley Center 760-751-3100 www.harrahsrincon.com 6. Hilton Carlsbad Oceanfront Resort & Spa One Ponto Road, Carlsbad 760-602-0800 www.hiltoncarlsbadoceanfront.com 7. Hilton Garden Inn Carlsbad Beach 6450 Carlsbad Blvd., Carlsbad 760-476-0800 www.carlsbadbeach.hgi.com

carlsbad business journal JUNE 2013

HOTEL SPOTLIGHT

THE STAYING IS EASY

avel far to feel like you’ve arrived at a completely new destination. The area’s resorts ne. Here’s a quick hotel guide to use if your Summer plans include a “staycation.” 2 Holiday Inn Express Carlsbad (Opening in July) 751 Raintree Drive, Carlsbad 760-931-1185 Homewood Suites by Hilton Carlsbad 2223 Palomar Airport Road, Carlsbad 760-431-2266 www. homewoodcarlsbad.com HYATT house 5010 Avenida Encinas, Carlsbad 760-929-8200 www.hyatthousesandiegocarlsbad.com

8. La Costa Resort and Spa 2100 Costa Del Mar Road, Carlsbad 760-438-9111 www.lacosta.com LEGOLAND Hotel 5885 The Crossings Drive, Carlsbad 877-LEGOLAND (877-534-6526) www.legoland.com Pelican Cove Bed & Breakfast Inn 320 Walnut Ave., Carlsbad 760-434-5995 www.pelican-cove.com

9. Ramada Carlsbad by the Sea 751 Macadamia Drive, Carlsbad 760-438-2285 www.ramadacarlsbad.com 10. Residence Inn by Marriott (Newly Renovated!) 2000 Faraday Ave., Carlsbad 760-431-9999 www.residenceinnhotelcarlsbad.com Sheraton Carlsbad Resort & Spa 5480 Grand Pacific Dr.ive, Carlsbad 760-827-2400 www.sheratoncarlsbad.com

Tamarack Beach Resort 3200 Carlsbad Blvd., Carlsbad 760-729-3500 www.tamarackresort.com 11. West Inn and Suites 4970 Avenida Encinas, Carlsbad 866-431-9378 www.westinnandsuites.com

ADVERTISING SPOTLIGHT

TECH TALK

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5 tips for secure passwords Remember the days before Internet passwords, when the only confidential thing you had to remember was your locker combination? Yes, those were the days of “Leave it to Beaver,” when you didn’t even have to lock your front door. Fastforward 50 years. Now we live with a fear of identity theft. We deal with that fear by needing difficult-to-hack passwords that are difficult to manage. Wouldn’t it be nice to live in a world where we could easily create and remember complicated passwords? Creating passwords that are difficult to hack is easy. Remembering them is not, mostly because there are so many to remember. Managing passwords is a big frustration for most people, and one of the most common issues computer consultants encounter. Here are recommendations on how to make your passwords longer, more complex, and easier to remember, and some tips on managing passwords to keep them safe from intruders. The best passwords are a combination of lowercase and uppercase letters, numbers and symbols. The longer the better. In fact, most companies force us to create passwords based on these requirements. On one hand, it’s a good idea. But, in order to remember the plethora of passwords, most people write them down, which is a bad idea. Tip 1: Increase password length. There are 95 characters on a keyboard. With an eight-character password, there are 958 (over 6.6 quadrillion) combinations that a hacker would have to go through to guess a password. Just adding a few more characters increases that by billions. Mark Burnett, a security consultant and author of the book “Perfect Password,” recommends password length be at least 15 characters.

Artist rendering of Poseidon Resources’ seawater desalination plant in Carlsbad.

Tip 2: Make passwords more complex. Passwords that use common names or words in the dictionary can be hacked in minutes. Adding numbers and symbols makes it significantly more difficult. Tip 3: Make passwords memorable. An easy way to make your passwords

DONNA DALTON

TECH TALK

Computer Teacher, Consultant and Engineer ByteMarks Computers

longer, more complex and memorable is to use a sentence or phrase. For example: “Go Bruins! 1982” is 15 characters, includes at least 1 character from each set, and is easy to remember. Or, “My monkey ate 22 bananas” Or, “My ‘64 Chevy cost $800.” If spaces are allowed, use them. If not, then remove them. Tip 4: Make passwords unique. Come up with your own method, but one idea is to start the password with the first 4 letters of the account name. For example, for a Facebook account, you might use “Face Go Bruins! 1982.” For a USBank account use “Usba Go Bruins! 1982.” Since companies have different policies, invariably you won’t be able to follow your plan in every case. Some companies don’t allow symbols, while others limit the number of characters. Tip 5: Keep your passwords safe. Some people write down their passwords on paper and keep it handy. If this is you, consider writing your passwords in code. For example, “bruins” could be code for “Go Bruins! 1982.” Don’t keep a file of your passwords on your computer. If you do, consider password-protecting that file and naming it something other than “passwords.” Then you only need to remember that password. Also, there are plenty of apps made specifically for storing passwords. So, to reduce your frustration, and mine, follow these simple ideas to make your passwords longer, more complex, memorable and safe. Dalton can be reached at donnadalton@me.com

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ERCE MM CO

90 MEMBER YEARS 192 3-2 0 1 3

DIGEST

Your guide to what's happening at the Carlsbad Chamber of Commerce

How to get the most of your business directory yet, it’s coming soon. There is a lot of content to digest. We have dug up some great photos and information from our archives, and for those who don’t know the history of our organization, this is a great primer for getting to know who we are, where we come from and what we do. One of the main things I want to talk about this month is about the importance of the back end of the book — the business directory. One of the advantages of being a Chamber member — one of the reasons why “Membership Counts” — is that whenever someone comes to us or calls the office looking for a specific product or purpose, we only

MEMBERSHIP COUNTS

1-2-3

Vice President, Corporate and Member Relations Carlsbad CHAMBER OF COMMERCE

refer them to Chamber members. In fact, we always refer them to all of our members in the particular category, not just one. And, whenever we give a referral, we let you know about it.

Paula Anderson................. First Citizens Bank & Trust Co. Janine Burke..................... Coastal Accounting & Bookkeeping Tom Bwarie....................... Signature Hand Engraving Cassie Carter.................... QLN Conference Center (Quantum Learning Network) Cindy Cooper..................... Carlsbad by the Sea Resort Steve Crawford.................. Virtual Blast David DaCosta................... Ocean Pacific Office Products Shalini Dhiman.................. The Goddard School Sanjeev Dhiman................. The Goddard School Carol Fehr......................... Mary Kay Cosmetics Mark Gleason.................... CompuPay Lupe Hairston.................... Fish Window Cleaning Nerice Kaufman................. Hospice of the North Coast Issam Lagrichi................... Unlimited Medical Wear Olivia Lea.......................... SCC Management Consulting Matt Leonard.................... Edward Jones Investments Sandra Lonnquist............... Bankers Life & Casualty

90 T:10.75”

T:10.75”

LAND.com OLAND.com

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BEV JORGENSEN

By now, many of you have received “Our Place in Time,” the 2013 business directory, which celebrates the 90th anniversary of our Chamber. I think you’ll agree that the publication is impressive, a fitting tribute to the nine-decade legacy that we at the Chamber have inherited. We are proud to continue that tradition of leadership and excellence. The Chamber — and by that I mean you, our members — play an important role in the continued success of our city. One of our goals as an organization is being the voice that unites business, and it’s a responsibility we take seriously. If you haven’t received your copy

DING. DING.

LA)Printed Printed At

AMBER OF H C

As a member of this Chamber, I ask that you consider using this business directory — and our updated online directory at www. carlsbad.org — when you’re looking for your own services. If you’re going to do business in Carlsbad, consider a Chamber member first. Grab the book, look up the category that suits your needs and give them a call or visit them online. And when you make that contact, please make sure to let them know that you’re a member and that you found them through us. Also, you may be able to take advantage of our member-to-member discounts. If you enjoy the book, consider giving one to a non-member, and

use it as a way to get involved in our Refer and Earn program (see our ad on page 16). You could earn cool prizes, not to mention that by bringing in another Chamber member, you’re helping us grow and helping us continue our tradition of excellence for the next 90 years. You get to hit two birds with one stone! Finally, I would like to thank those Chamber members named below, who have volunteered their time to distribute the directories and our 2013 Chamber Member plaques. Not only are they helping us save on shipping costs, but they add that personal touch that we always strive to add to our endeavors.

Catherine Magana............. WWM Financial Dana Main........................ SendOutCards Melissa Main.................... SendOutCards Heather Manley................. WorkPartners Occupational Health Specialists Bhavin Mehta.................... Fusion Factor Corporation Chayo Moreno................... Colonial Life Insurance Sheryl O'Hara-Jones........... LOGO Expressions Inc. Kelsey Peters.................... Phillips & Peters Property Management Danny Propp...................... San Diego Senior Olympics Carolyn B. Reinmiller......... Carolyn B. Reinmiller Public Relations Antoinette Ryder............... Guardian/Park Ave Securities Dan Ryska......................... Pollakov Financial Group Lee Sterling....................... Sterling/Stone REALTORS Teri Swette........................ Sandler Training, Sales Growth Associates, LLC Courtney Tuggle................ PayChex Gary Whittlesey................. Cash Back Enterprise (I. B. O. for Lyoness) Rosemary Winn................. Rosemary Winn Broker Associate, CDPE, SFR, HAFA

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Journal

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Celebrating 90 years of excellence 2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

SEE EXCEllEnCE, page 8

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

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Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

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Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

Palomar Commons opening this summer

The P CBJ is mailed to all chamber members and available in racks around Carlsbad. alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas

Support your Chamber. make the Carlsbad Business Journal a part of your marketing plan. authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

1923-2013

EXCEL

AnnuAl Business AwArds dinner 90

North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

Palomar Commons opening this summer

The P CBJ is mailed to all chamber members and available in racks around Carlsbad. Datron playing big role in Servant Leadership conference alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Event presents tools for changing workplace culture By Danielle aguas Marketing Specialist Servant Leadership Institute

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership. Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey. Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives. “My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.” This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

Support your Chamber. Make the Carlsbad Business Journal a part of your marketing plan.

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

AnnuAl Business AwArds dinner 90 R

SEE EXCEllEnCE, page 8

Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

3fOOD months = 9xSUPPLIES rate AND bUILDING

to participate, contact Julie Miramontes at julie@carlsbad.org or call 760-931-8400.

2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

january 2013

Get our best rate when you advertise throughout the summer (4 months)

january 2013

COMING SOON

Journal

CHAMBER NEWS

The July advertising spotlight of the Carlsbad Celebrating 90 years of Business Journal is sure to make your mouth excellence 1 month = 3x rate water. NEW CENTER WILL bRING GAS,

an award-winning, monthly publication of the carlsbad chamber of commerce

Marketing Specialist Servant Leadership Institute

5934 Priestly Drive Carlsbad, CA 92008

vol. 30, no. 1

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

CHAMBER NEWS

The Chamber presents a workshop on how to pick the best person for your job openings.

1923-2013

EXCEL

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

HOW TO SCREEN YOUR POTENTIAL HIRES

5934 Priestly Drive Carlsbad, CA 92008

Does your business thrive when the summer sun comes up? Do all you can to soak up the business from those who choose to vacation in our region. Advertise today and reach readers who have made the CBJ one of the Chamber’s most popular services.

vol. 30, no. 1

tONI PADRON

Things to do in and out of the sun this summer. Featuring attractions, activities, dining options, resorts and all of the things that make us a top Southern California coastal destination for tourists and locals.

The Chamber presents a workshop on how to pick the best person for your job openings.

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

EXPLORING LOCAL

HOW TO SCREEN YOUR POTENTIAL HIRES

We’ve featured hotels this issue (see pages 10-11), we’re highlighting restaurants, pubs and other Carlsbad Chamber of Commerce members that specialize in food and drinks.

G e t yo u r s e l f i n t h e C a r l s ba d b u s i n e s s J o u r n a l!

tONI PADRON

StANd Out thIS SummER.

LoCaL EatS, drinkS and taSty trEatS

MEMBER DIGEST

WWW.CARLSBAD.ORG

NETWORKING OPPORTUNITIES

Tri-City sponsors June Sundowner Four-chamber event will be at Premier Jet The cutting edge of healthcare and the cutting edge of automobiles and aviation will be on display as Tri-City Medical Center presents a special joint Sundowner from 5-7 p.m. on Thursday, June 20 at Premier Jet, 2100 Palomar Airport Road. Titled “Technologies that enhance your life,” this networking event is a four-Chamber Sundowner organized by the chambers of commerce of Carlsbad, Oceanside, San Marcos and Vista. This Sundowner is open to the public. The cost is $20 cash per person at the door. The event will include a presentation by TriCity doctors speaking about advanced robotic surgical technologies. During the event, a private jet and advanced models of BMWs will be on display. Located in the city of Oceanside, Tri-City Medical Center includes parts or all of Carlsbad, Oceanside, San Marcos, and Vista, and also serves patients from the surrounding region. It is administered by the Tri-City Healthcare District. Tri-City Medical Center’s facilities include a hospital at 4002 Vista Way in Oceanside, nearby outpatient services, and the Tri-City Wellness Center in Carlsbad. Tri-City Medical Center is a Gold

JUNE 20

MEMBERS ON THE MOVE ViaSat Inc. has named Ken Peterman as general manager of its Government Systems segment. Before joining ViaSat, Peterman was president and CEO of SpyGlass Group, a provider of executive strategic advisory services to the defense, aerospace, and associated communities. Peterman has more than 30 years of experience in systems engineering, strategic planning, portfolio management, and business leadership in the defense and aerospace market. ViaSAT has also announced the appointment of Robert Bowman to its board of directors. Bowman will serve as a Class II director and will stand for election at the company’s 2013 annual meeting of stockholders. With the appointment of Mr. Bowman, the ViaSat board now consists of seven members, six of whom are independent directors. North County Health Services has announce the addition of Patrick A. Tellez as their new chief medical officer. With more than 30 years of healthcare industry experience, Dr. Tellez not only brings a wealth of experience as a practicing physician but also comes to NCHS with a robust background in health care administration. Dr. Tellez joins NCHS most recently from the Metro Community Provider Network (MCPN) where he served as Medical Director in the Denver area. He graduated from the University of Minnesota School of Medicine and is boarded in Pediatrics and Immunology & Allergy TELLEZ with over 12 years of medical practice experience. He holds a master’s degree in public health from UCLA and s master’s degree of science in health administration from the University of Colorado.

Get smarter. Gain insight. Meet the experts. Become a better leader. Seal-approved, full-service, acute-care hospital with two advanced clinical institutes and more than 500 physicians practicing in 60 specialties. Tri-City Medical Center is accredited by the Joint Commission, and has delivered the best outcomes in the key indicators of heart attack, heart failure and pneumonia readmission rates in the County of San Diego. Tri-City Medical Center has served its community for more than half a century and has become the county’s leader in robotic and minimally invasive surgical technologies, includLAYTON ing being the exclusive county-wide provider for the Mazor Renaissance Surgical Guidance System for surgical repair of spinal deformities and injuries; and the NavioPFS system for robotic knee repair, which is less invasive and preserves the existing knee. Selected from over 5,700 hospitals, Tri-City Medical Center was named by the editors of Becker’s Hospital Review both one of the “100 Great Hospitals in America” and one of the “100 Great Places to Work in Healthcare”. If you would like to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ership.inc.com to lead go email ksteffen@carlsbad.org.

Steve Layton has been appointed midwest director of national accounts for La Costa Resort and Spa, where he will be responsible for corporate, insurance and association group sales initiatives in key midwestern states. Layton brings with him more than 15 years of hospitality and sales experience and a strong background in group business across several regions. Most recently, Layton was the director of sales at Loews Hollywood Hotel.

Benefit Your Business with Technology

Get smarter. Gain insight. Meet the experts. Become a better leader in just two days. Carlsbad Chamber members are invited to The Inc. Leadership Forum.

You’ll get valuable case histories and on-the-money recommendations. Our in-depth general sessions will cover:

La Costa Resort and Spa, Carlsbad

• Business leadership strategies • Growth • Revenue • Culture • The Works

June 10-12

The Inc. Leadership Forum is where hundreds of your peers will come together to get enlightened, inspired and refocused on the mission-critical leadership issues ahead.

It’s all about leadership!

Creating secure passwords/using Evernote Donna Dalton • Bytemarks Computers

Meeting starts at 7:30 a.m. Workshop is from 8 - 9 a.m. at the Carlsbad Chamber of Commerce

For more info please call 760.931.8400

™

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber at a local member hosts and facilitates chamber member restaurant. This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date. Wednesday, June 12 4:30 p.m. - 6 p.m. Call Sherry Courtney Lawrence 760.231.1316

Friday, July 12 4:30 p.m. - 6 p.m. Call Rick Kaufman 760.519.9971

Save 50 percent off the full conference rate! Use promo code CHAMBER when you register at http://leadership.inc.com

June

Attend this workshop to learn how technology can assist your company:

For more info call: (760) 931-8400 or visit www.carlsbad.org

carlsbad business journal JUNE 2013

MEMBER DIGEST

EVENT CALENDAR

RIBBON CUTTINGS

Dancessense Studios 2441 Impala Drive, Carlsbad 760-828-8625 | www.dancessensestudios.com

Chamber Events

Carlsbad’s new, state-of-the-art ballroom dance facility features international champions Melissa Dexter and Giacomo Steccaglia. They provide world-class training to competitive professional and social dancers of all ages.

F ree Score Business Counseling by Appointment Mondays & Fridays

June 4

Business Resource Committee

June 5

Government Affairs Committee

June 6

Social Media | Facebook

June 7

First Friday Breakfast

June 11

Sustainability Committee

Carlsbad Paddle Club 4509 Adams St., Carlsbad 760-729-1160 | www. carlsbadpaddleclub.com

June 12

Carlsbad Paddle Club offers a wide variety of fitness styles, all integrated with a stand up paddleboard, to achieve the ultimate workout experience.

June 13

Ambassador Committee chamberpl8tes Social Media | LinkedIn

June 14

Coffee Connection

June 18

Technology Advisory Committee

June 20

June Sundowner

Elizabeth Hospice & Center for Compassionate Care

June 25

ABC of Government Contracting Workshop

5938 Priestly Drive, Ste. 103, Carlsbad 760-737-2050 | www.ehospice.org

June 26

Elizabeth Hospice held a ribbon cutting ceremony at their new Carlsbad location on May 17. Guests included Mayor Matt Hall, Jan Jones and community members.

Education Committee

June 27

Social Media | Twitter

SOCIAL

MEDIA

ABC

SerieS

Thursday, JuNE 6

Government ContraCtinG workshop

Free for Chamber Members • $30 for Prospective Members RSVP is required • Space is limited

Tuesday, June 25, 2013 • 8 - 10 a.m. Carlsbad Chamber of Commerce, 5934 Priestly Dr., Carlsbad CA 92008. In partnership with

Facebook | 9:30 a.m. - 11:30 a.m $30 members $60 Prospective Members

About the Presenter: Bridget Ayers is a founder of Get Smart Web Consulting, which helps businesses create a comprehensive online presence through digital media to bring their products and services to a targeted audience. Bridget has received top sales and production awards, training and speaking awards, writing and blogging accolades, as well as a nomination for Entrepreneur of the year from her local community. Bridget is highly active online in more than 50 networks, forums, and communities.

Thursday, JuNE 13

LinkedIn | 9:30 a.m. - 11:30 a.m $30 members $60 Prospective Members

Thursday, JuNE 27

Twitter | 9:30 a.m. - 11:30 a.m $30 members $60 Prospective Members

* Sorry, no refunds for missed classes.

For more information or to RSVP call (760) 931-8400 or visit www.carlsbad.org

All classes will be held at the Carlsbad Chamber of Commerce, 5934 Priestly Drive, Carlsbad CA 92008 For full description of classes visit www.carlsbad.org

MEMBER DIGEST

WWW.CARLSBAD.ORG

The Chamber Salutes its APRIL 2013 renewals

30 years:

Forsyth & Associates Insurance Agency (30)

20-29 years:

Fichera & Company, CPAs (23) Hubbs-Seaworld Research Institute (20) Ladwig Design Group, Inc. (21) Laslo, Paul & Associates (23) Ramada Carlsbad by the Sea (26) Real Living Lifestyles Real Estate (26) Ruhnau Ruhnau Clarke & Associates (26) Stained Glass Overlay- SGO (26)

10-19 years:

Agua Hedionda Lagoon Foundation (13) American Cargoservice, Inc. (16) AT&T (17) Bowman, Tod C., D.D.S. (17) Carlsbad Airport Self Storage (13) Carlsbad Educational Foundation (17) Carlsbad Lightning Soccer Club (10) Classic Party Rentals, LLC (16) Courtyard by Marriott - Carlsbad (13) Flowers Forever (15) GML Office Furniture, Inc. (16) Hospice of the North Coast (14) Marrs Maddocks & Associates Insurance Services (14) McBride Financial Advisory (19) McCauley Knutsen (13) North Coast Calvary Chapel (14) Park Hyatt Aviara Resort, Golf Club (17) RBF Consulting, a company of Michael Baker Corp. (14) Schubach Aviation (12) Skinsational Skin and Body Spa (19) Storrow Law, APC (19) TaylorMade Golf Company (19)

5-9 years:

ArtSplash (9) Beck Ellman Heald (6) Buca di Beppo (9) Buffini & Company (5) Davies Eye Center (9) Greater Tri-Cities IPA (5) Independent Actuaries (5) Integrity Applications Incorporated (6) Pacific Ridge School (7) Pilot Leadership (9) RealFit4Life (6) San Diego Business Journal (9) Wells Fargo Home Mortgage (6)

Under 5 years:

Aethercomm, Inc. (4) American Cancer Society (1) Angels Fashions (1) Buchanan Business Investments (2) Carlsbad Village Athletic Clubs (2) Dooley,Caroline F. Architect (1) Easy Life Management (4) Fun Stuff Too (1) Gregorio’s Restaurant (3) Hahn Insurance Services, Inc. (2) History in Stone - Trading Company (3) Jurewitz Law Group (2) Kristina Chartier Photography (4) Miguel’s Cocina Carlsbad (1) Miniature Engineering Craftsmanship Museum (1) Mission Mantels, Inc. (1) Nath, Goldberg & Meyer (4) North County Business Networking (2) Ocean Blo Salon (2) Pacific Place Retirement Community (1) PayChex (1) Premierehire (1) Reinmiller, Carolyn B., Public Relations (3) Senso-Pedic, LLC (4) Sustainable Surplus Exchange (2) Triple J Sun Protection Clothing and Accessories (4) Winwood Design (2) XS Studio by Oceanside Glasstile (1)

REFER AND EARN

THIS IS YOUR CHAMBER -

Help it Grow BY HELPING THE CHAMBER GROW, YOU’RE HELPING US MOVE FORWARD FOR THE NEXT 90 YEARS. AND THERE ARE SOME GREAT INCENTIVES TO RACK UP THE REFERRALS.

If a referral becomes a member, you’ll receive a coupon good for the following rewards: • First referral: Receive four passes

to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value)

• Second referral: Attend a

First Friday Breakfast for free! RSVP Required. ($30 value)

• Third referral: Receive a

marketplace ad in the Carlsbad Business Journal (based upon availability). ($50 value)

• Fourth referral: Receive one ticket

For more information about the program, call the Chamber at 760-931-8400.

to the State of the City Luncheon or $50 credit towards any chamber workshop this year. ($50 value)

• Fifth referral: We will deduct $150 from your 2014 membership renewal. GRAND PRIZE

Each time you refer five members to the Carlsbad Chamber, your name goes into a grand prize drawing that will be held at the Annual Volunteer Recognition Awards Breakfast in December. (Prize will be announced soon). *You must be a member in good standing to participate in the program. ** A referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber.

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org Apartment - Condo Rentals & Corporate Housing

The Bluffs at Carlsbad Apartments Terri Silva | 760-729-8871 www.bluffsapartmentscarlsbad.com The Bluffs at Carlsbad Apartments, newly renovated community with stainless steel appliances, granite countertops, new cabinets, pool, clubhouse, fitness center, tennis courts and laundry facilities.

Chiropractors

Gohl Clinic of Chiropractic Joseph Kametz | 760-840-1760

Clothing - Casual & Sports El T’s El Wallace | 949-389-4855 Speciality T-shirts for all ages.

Computer Software Sales & Consulting The Technology Coach Dyana Berwin | 858-692-4092 www.the-technology-coach.com My goal is to help you achieve your business goals! I coach business owners through the process of taking their business to the next level with effective software solutions that help expand capacity by streamlining and automating business processes.

Desalination

Kiewit Shea Desalination Tony Joyce | 760-827-6500 www.kiewit.com Construction Contractors - Kiewit Shea Desalination (Kiewit Shea), a joint venture of Kiewit Infrastructure West Co. and J.F. Shea Construction Company.

Education - Elementary, Secondary & Preschool

The Goddard School Shalini Dhiman | 760-730-9450 www.goddardschool.com/san-diego/carlsbad-redbluff-place-ca Scheduled to open in the Fall 2013, The Goddard School is a preschool for children six weeks to six years old. The program focuses on children’s emotional, social, intellectual and physical development, providing the foundation for a lifelong love of learning.

Entertainment

Mirage Entertainment Tatiana Matioukha | 907-764-5122 www.faceartmirage.com Mirage Entertainment offers hundreds of face painting and body art designs, and can also deliver any custom design on request. Can provide fast cheek designs for large parties to make lines move.

Financial & Insurance Services

Seaside Financial & Insurance John Prudden |760-433-4632 www.seasideadvisory.com Provides investment advice, estate and financial planning to high net worth families, individuals and businesses, by utilizing customized solutions and independent research.

Gifts & Collectibles PJ Creation Paul Kim | 213-814-8525 Decorative name art.

HVAC/Ducts

Major League Heating & Air Conditioning, Inc. Anthony Shute | 760-945-0975 www.majorleagueac.com Designs comfort systems for residential clients. Can also incorporate high efficiency filtration systems into their heating & air conditioning systems.

Insurance - Health Insurance Plans

Health Savings Associates Insurance Services, Inc. Katherine Skaperdas | 858-678-8670 www.thehsateam.com An award-winning, full-service employee benefits brokerage firm. We help businesses from 1 to 800 employees, as well as individuals and families with their benefit needs.

Non-Profit Organizations

La Costa Film Festival (La Costa Dreams, Inc. ) Michael Callihan | 619-300-4577 www.lacostafilmfestival.org La Costa Film Festival aspires to deliver a new cultural experience to our community, through a greater appreciation of the art of film making. Pet Sitting Services Tricia Reeves Pet Services Tricia Reeves | 760-707-3295 www.triciareevespetservices.com Tricia Reeves Pet Services provides personalized pet care in the San Diego North County area. Rather than putting your pet in a kennel when you go out of town, consider having me stay at your home with your pet.

Pet Stores & Supplies

Nature’s Pet Cuisine Sabrina Sierra | 714-996-2800 www.naturespetcuisine.com Holistic and organic pet food, treats and other supplements.

Photographers

Donez Photography Christopher Donez | 760-473-3705 www.donezphoto.com Donez Photo captures the essence of any moment. From portraits, fashion/lifestyle, music, ad campaigns, product and unit photography, his photos capture what the eyes can’t directly see.

Real Estate

Michael Gaddis, J.D. Realty Group Michael Gaddis | 760-754-5626 www.michaelgaddis.com Real estate agency led by Michael Gaddis, J.D., attorney and real estate broker with a decade of experience helping people buy, sell and save their homes. Specializing in luxury home sales, purchases and short sales.

Real Estate Lending & Loans

Premier Reverse Solutions Ted Lange, Sr. | 760-753-1568 www.prmssd.com Premier Reverse Solutions provides competent and objective advice to seniors seeking to enhance their retirement years.

Surf Shops

Bionic Family Robert Bogue | 602-680-7830 www.bionicfamily.com Bionic band.

Seaworthy Surf Shop Pug Hicks | 760-434-7873 www.seaworthysurf.com Located in the heart of downtown Carlsbad, Seaworthy is a throwback to classic surf shop with an emphasis on premium and hard to find surf essentials.

Natural Foot Orthotics

Swim Instruction

Health & Wellness

Ernie Parrish | 760-594-9054 www.naturalfootorthotics.com Natural Foot Orthotics are medical grade custom fit devices that relieve pain in feet,legs and back due to lack of proper support that the foundation of our body desperately needs.

Health & Fitness

Carlsbad Paddle Club Caitlin Cantor | 760-729-1160 www.carlsbadpaddleclub.com Offers a wide variety of fitness styles, all integrated with a stand up paddleboard, to achieve the ultimate workout experience. Being on the water will improve balance and coordination, as well as tone and strengthen core muscles.

Noonan Family Swim School, Inc. Brittany Watson | 858-451-0794 www.noonanfamilyswimschool.com Provides the utmost safe and loving environment for children and parents to learn the fundamentals of swimming and early water exposure. All five of the year-round facilities seek to make swimming part of a healthy lifestyle for families.

Uniforms

Unlimited Medical Wear Issam Lagrichi | 760-730-0077 www.unlimitedmedicalwear.com We sell medical scrubs and accessories as well as Dickies workwear. We also offer group rates to hospitals and medical offices. Located in Westfield Mall.

carlsbad business journal JUNE 2013

REAL ESTATE

Prices rise as investors overpay for homes housing Trends

tyson lund

In a June 2013 interview in Kiplinger’s Personal Finance Mark Vitner, managing director and senior economist for Wells Fargo gave brief insight into the return of speculation into residential real estate. As opposed to ‘Speculation 2005,’ which allowed everyday folks to ‘state-their-income’ and qualify for 10, 15 or more homes, Vitner briefly touches upon the recent interest of private equity armed with large pools of money buying and renting single family real estate, a topic visited in this column in March. Most interesting was Vitner’s opinion that these investors were ‘overpaying’ for property as they compete with owner occupants. The reason for investor interest in real estate centers around the belief that younger professionals, who are taking longer to start A family that is saddled with record amounts of school debt, will prefer to rent longer than previous generations; a topic also discussed in this column in January 2012. Today’s investors are speculating on a continued rise in average home prices and rental rates. Only a year ago, a single family

Broker Associate the lund team

detached property in Carlsbad at 2,700 square feet sold for around $672,000 in 70 days with a near 4 percent discount in asking price. Flash forward 12 months to today’s local market. A similarly sized property sells for estimated $778,000 at 99 percent of asking price to multiple offers in 20 days. A 15.7 percent jump in total housing price or a 79 percent increase on a typical 20 percent down payment. For the value investor that is focused solely on the monthly net-return and not factoring for appreciation, the recent rise in home prices makes it harder justify real estate as a viable investment option. Rental property today is closer to break-even than the 5 percent to 8 percent returns

more common in recent years. Conservative estimates would require real estate investors to have a 10-year or longer time horizon to justify buying property at today’s home prices. But the alternative of a near offensive return in a savings account or risking investing into a volatile and record high stock market, investors continue to compete with owner-occupants for available housing. The renewed interest in real estate is not just in Carlsbad, San Diego or an American phenomenon. An April 14 edition cover story in The Financial Times goes in depth on how a, “growing number

Contingency deals EXPLAINED Today’s market has lots of home buyers competing for a fewer number of homes for sale. Local home prices have increased substantially in a short period of time. This is giving an increasing number of homeowners the opportunity to move their equity up into a larger home. But what is the best way to sell and make sure you are not left homeless, endlessly waiting for suitable replacement housing? Homeowners have two unconventional options in today’s market: selling your home “contingent on finding suitable replacement housing” or making a “contingent upon selling my home” offer on a property. The latter is more difficult in this market due to the increased competition for property. A seller in today’s market often wants

DRE# 01394870

to sell quickly and a ‘contingent’ offer would often require the owner to wait longer with the increased uncertainty of two buyers performing as promised (the buyer on your property and you performing on theirs). That being said, contingent buyers can still succeed with an overly attractive, above-market offering price, strong deposit funds and performance time-frames (i.e, sell contingent property within 15 days). The other option of selling ‘contingent on seller finding suitable replacement housing’ has become possible in today’s marketplace with the current property scarcity. Today’s home buyers are willing to wait for the seller to find replacement property. Most buyers will also set performance time frames, such as a 60 day maximum for the seller’s search.

GREYHAWK BUSINESS CENTER

Shelly Tinder

of investors, depressed by poor returns on their savings, are looking at becoming landlords.” It seems Great Britain’s extended period of reduced rates is also enticing savers to become real estate investors. A comprehensive graphic of Great Britain shows average yields on rental properties in Britain to be between 4 percent to 6.5 percent. But home loans in the UK and Great Britain are much different than in the States. Most are a fixed rate for between 2 and 5 years and then adjust to a benchmark rate. A 30 year fixed rate home loan is an American product. British real estate investors are exposed to a greater degree to interest rate fluctuations.

But today’s investors are speculating that although higher rates are inevitable, they are not likely in the near-term. The Congressional Research Service outlined current monetary policy in a February 12, 2013 report: “In September 2007, in a series of 10 moves, the federal funds target was reduced from 5.25 percent to a range of 0 percent to 0.25 percent on December 16, 2008, where it now remains. In December 2012, the Fed pledged to maintain “exceptionally low rates” at least as long as unemployment is above 6.5 percent and inflation is low.” The U.S Department of Labor as of May 3 estimates unemployment at 7.5 percent. Average 30-year fixed conforming mortgage rates hover around 3.75 percent. The question remains to investors local and abroad, what will happen to the value of real estate when record low borrowing rates and government’s monetary policy changes with an improving economy? As they say in Great Britain, “The floor is yours.” Lund can be reached at Tyson@ LundTeam.com.

Celebra more thting an

30 Years!

760.438.0800

www.LUNDTEAM.com

PALOMAR FORUM BUSINESS PARK

BUILDING FEATURES:

• Flex/R&D Buildings for Sale, Lease or Lease option • Building Size: 4,389 – 12,058 square feet • 30-65% Office Build-Out • Electrical Service: 400 amps per 5,000 square feet • Gas Available • On-Site Sales Office, 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010

• Space from 854 - 5,500 square feet • High Quality New Construction & Improvements • High Visible Identity at the intersection of Palomar Airport Road and Melrose Drive • Parking Ratio 3.3/1000 • On-Site Leasing Office, 3146 Tiger Run Court, Suite 108, Carlsbad, CA 92010

Shelly Tinder

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ViaSat reports record revenue

COASTER adds summer hours An expansion of the “Summer Nite” Coaster train service is in effect starting from June 8 through July 6. The addition of two late COASTER trips every night will offer locals and tourist an affordable option for traveling anywhere along the coast from Oceanside to the Santa Fe Depot in downtown San Diego. Major events such as the San Diego County Fair, and Big Bay Boom 4th of July Festival — which draw thousands of people a year — and other summer events downtown and in North County are all reasons for the expanded service commutes. The last summer southbound Coaster leaves Oceanside at 10:30 p.m. and arrives at Santa Fe Depot at 11:34 p.m. The final northbound train leaves the Santa Fe Depot at 11:45 p.m. and arrives in Oceanside at 12:45 a.m. For more information about scheduling and prices, please visit GoNCTD.com.

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ViaSat, Inc. revealed record revenue for the fourth quarter and 2013 fiscal year financial results. The satellite and wireless networking systems and services giant, disclosed a 28 percent growth in revenues compared with last year’s fourth quarter. Exede, ViaSat’s satellite internet service, attained new contract subscribers and installations of $227.1 million to create a $308.7 million in revenue. “We ended our fourth quarter and fiscal year 2013 with strong top line growth across all our business segments, including Government Systems despite severe budget pressures,” said Mark Dankberg, chairman and CEO of ViaSat, who added that gains in broadband subscribers and a 36 percent jump in contract awards helped push revenues above the $1 billion mark. “We’ve passed the 500,000 subscriber milestone and are reaching important earnings inflection points,” he added. “We are pleased with our progress and believe we are seeing strong confirmation of our technology strategy across each of our markets.”

La Costa receives ‘Green’ award La Costa Resort and Spa has been awarded the Green Seal’s 2013 Silver distinction certificate for making recent improvements to property and operational systems aimed at conserving resources. In 2011, La Costa had received the Bronze distinction from Green Seal’s environmental certification program. In order to earn the Silver rating as a lodging property, La Costa had to meet the next level’s criteria within three years of receiving the Bronze ranking. Categories for improvement included waste minimization, energy efficiency, fresh water management, waste water management and implementing a purchasing policy that was environmentally and socially sensitive. La Costa implemented a number of changes in order to meet the criteria for the Silver distinction, including the installation of two liquid ozone machines and an eCorrect Food Waste Decomposition System. The resort’s liquid ozone machines create a powerful cleaning solution that is more effective than bleach. The resort’s food and beverage services also began utilizing an eCorrect Food Waste Decomposition System, which dehydrates food waste to produce soil that is suitable for landscape use on the golf course and in hotel plant and flowerbeds.

Carlsbad McDonald’s gets facelift The McDonald’s at the corner of Avenida Encinas and Palomar Airport Road has seen a complete makeover, part of a nationwide McDonald’s revamp, which included a completely new exterior patio seating area with a sun screen, landscaping that complements the community and a double-lane drive-thru. Inside, customers will notice new and different lighting, color schemes, furniture with natural finishes, flatscreen TVs, new payment options at the register, and four “Touch2Play” units, which feature more than 65 electronic games for children 3 years of age and older. A grand reopening was held Saturday, May 11 with game and prize giveaways, a drawing for items like a 42-inch-flat-screen television and a performance from Ronald McDonald. As part of the celebration, McDonald’s held two fundraisers which had teachers and administrators working behind the counter and taking orders from the customers. In return, 25 percent of the restaurant sales during the fundraiser were donated to Pacific Rim and Jefferson Elementary schools. “As a local business, we’re proud to help Carlsbad schools during our reopening celebration and hope the community will join us in supporting Pacific Rim and Jefferson Elementary,” said Owner and Operator Kris Schulz.

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At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as: PMS 5535 • 401(k)s and Other Retirement Plans • Insurance Strategies for Business Continuation (such as buy/sell and key person) PMS Black • Wide Range of investment Options and Strategies • Insured Bank Deposit Program* *More information about the Insured Bank Deposit Program, including the program PMS White disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

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