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VOL. 31, NO. 6

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JUNE 2014

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Carlsbad dentist rebuilding after Poinsettia fire damages his office BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

e’re going to make it through.

— Dr. Jeff Knutzen, DDS

SEE FIRE Page 16

Photos by José A. López

The Poinsettia fire heavily damaged the office of Dr. Jeff Knutzen at 2020 Cassia Road.

entist Jeff Knutzen was in between procedures at his Carlsbad office when his assistant came to him shortly after 10:30 a.m. on Tuesday, May 14. “She said, ‘Doc, I see smoke in the canyon,’” Knutzen said. “I looked outside, saw how tall the flames were and I knew that it was coming right at us.” Earlier that morning, Knutzen and his employees had been looking at the smoke from the fires at Camp Pendleton. But they could never foresee that the hot weather and Santa Ana winds would soon whip up

a fire outside their office. With no time to spare, Knutzen and his staff — nearly all of his nine employees were at work — urged patients to leave the building immediately and then evacuated the office themselves, heading to the nearby Dove Library for a head count. There was no time to pull hard drives or equipment. They could feel the heat of the flames as they got in their cars and drove away. The Poinsettia fire — one of numerous fires that buffeted North County — would rage on for four days before it was fully contained.

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BUSINESS SPOTLIGHT

MM+A has deep roots in the insurance business

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

For three generations, members of the Marrs family have been delivering on the promise of good insurance by hiring great people, working with great insurance companies and delivering great service. This time-tested formula reflects the traditional family principles that guide Marrs Maddocks & Associates, which is the largest independent insurance agency in North County. The journey started during the Great Depression when the grandparents of agency owners Dan Marrs, Dick Marrs and Nancy Maddocks eagerly left South Dakota to seek, if not their fame and fortune, a better life in California. Growing oranges and lemons in Orange County, however, proved unsuccessful. In due time, their grandfather decided to try his hand at the insurance business and began working

Dick Marrs, Nancy Maddocks and Dan Marrs, principals of Marrs Maddocks & Associates, accepting the Carlsbad Chamber of Commerce’s award for Medium Business of the Decade in 2013. at a friend’s agency. After a few lean years of learning the business, it turned out to be his recipe for success.

It is legend in the MM+A office that, as a young child growing up in Whittier, Dan longed to be an insurance agent just like his father,

Gene, and grandfather. Donning fedora and satchel and strutting about the back yard in his dad’s oversized shoes, Dan played the role of a young professional while older siblings Dick and Nancy gravitated toward other interests. After Gene Marrs suddenly passed away, Dan, Dick and Nancy chanced their future in sunny San Diego to further pursue their father’s business vision. Even though the siblings were young and inexperienced, they had a willingness to endure many long hours of hard work. With that, they set up a small insurance agency adjacent to the Del Mar racetrack that became Marrs Maddocks & Associates. It was a gamble that has paid off. The siblings and their colleagues have spent the last few decades

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WORDS OF WISDOM

TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE

Thoughts of thankfulness for first responders In lieu of my traditional positive thinking thoughts, I want to craft this column as a thank you for our first responders who literally saved our city from destruction with their professionalism, bravery and dedication. I went through my library and found several quotes that epitomize or describe police and firefighters. If you want to send a letter to thank them, here are some thoughts. • The wise man does not expose himself needlessly to danger, since there are few things for which he cares sufficiently; but his is willing, in great crisis, to give even his life — knowing that under certain circumstances it is not worthwhile to live. — Aristotle • The cost of a thing is the amount of what I call life which is required to be exchanged for it, immediately or in the long run. — Henry David Thoreau • Commitment. We’re talking the heavy, deep man/woman on a mission stuff. When the grenades are flying, the committed person doesn’t go AWOL. There is nothing more powerful than emotional equity. — Christine Comaford • Bravery. All of us must learn this lesson somewhere — that it costs something to be what we are. —Shirley Abbott Our first responders are amazing. With thousands of homes and businesses in the city only five homes, 18 apartments and one commercial building were destroyed. Four homes and one business were heavily damaged, while 22 residences had minor damage. More than 800 acres were scorched and only one fatality. Amazing is not adequate to describe their actions. I will end with these thoughts. • We have a problem. “Congratulations.” But it’s a tough problem. “Then double congratulations.” — W. Clement Stone • There is nothing we cannot live down, rise above or overcome. Just stand back and watch our men and women perform miracles. Thank you very much to the men and women of Carlsbad that stand the test every time the bell rings.

Poinsettia fire highlights need for preparedness Many of us were rocked right here in Carlsbad when the Poinsettia fire struck. With Santa Ana winds fanning the flames, not even the width of El Camino Real posed a staunch enough barrier to stop the flames from spreading west. Like many of you, I watched in amazement having just passed through the area an hour earlier following the Chamber’s Executive Committee meeting. By the end of day, the horror had spread and there were at least nine wildfires burning across our county. What does an event like that mean for our Chamber members? Daily business activities were halted for many. Employees were sent home to get away from the present danger but also to get home and prepare for evacuations if needed. Were you prepared? Will you be better prepared next time? News flash, there will be a next time. Wildfires are a way of life in this county and in nearly all of the western United States. If the Florida Everglades can catch fire, any place is susceptible. One resource for being

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

prepared for an emergency is the Ready Carlsbad Business Alliance, whose mission is to help businesses and the community prepare for disaster. The Alliance, an effort between the Chamber, the City of Carlsbad and the business community, recently became a regular committee of the chamber. It meets the second Friday of each month at the Chamber, 5934 Priestly Drive and also holds regular workshops (one on earthquakes is planned for June 13 - visit www.carlsbad.org or turn to page 16 for details). The Alliance also launched an effort to assist in the recovery of the Poinsettia fire on its website, www.readycarlsbad.org. Here you will find information about where to go if you need immediate assistance. It also provides an

opportunity to donate money or services to this and future recovery efforts. There is no need for food, clothing and other household goods, but the site does offer suggestions as to where you can take any donations of food or item you might have collected. I can’t say enough about the awesome work of firefighters and law enforcement in fighting the fires and keeping our neighborhoods safe while people were evacuated. Whenever I have bumped into a fireman the past few weeks, I have stopped to thank them and watch their faces light up from the recognition. I know that they were out working long hard hours in difficult conditions. A small but simple gesture on our part can really make someone’s day. At home and in your business, please take some time to plan ahead. What should I take with me if I have to evacuate? The list below, reprinted with permission from its author, is a good start if you want to start planning for an evacuation. For the complete list, visit www.phantomranch.net/ comunity/evaclist.htm.

EVACUATION CHECKLIST Pets

Food and water

___ ___ ___ ___ ___

Pet ID tags Pet leashes Pet medications Pet water bowls P ets (if advance warning, take to an approved shelter) ___ Pet food ___ Pet treats

Family Documents ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___

Birth certificates Car insurance card Computer backup disc drive C omputers (including iPad, iPod, etc.) and chargers Drivers’ licenses Health insurance card House deed Insurance papers Legal documents Marriage license Tax papers

Money ___ ___ ___ ___ ___ ___ ___

Blank checks Cash Check books Credit cards Purse Savings books Wallet

Medications ___ ___ ___ ___ ___ ___ ___

Analgesics First-aid kit Motion sickness tablets Prescription dentures Prescription glasses Prescription hearing aids Prescriptions

Jewelry ___ Decorations, pins, awards ___ Family heirlooms ___ G old, silver, and other valuable jewelry

Sentimental ___ ___ ___ ___

Family Bible Irreplaceable keepsakes Original paintings P hotos and albums, slides, movies, home videos

(for three to seven days if time permits)

___ Manual can opener ___ N on-perishable, ready-to-eat food ___ W ater (at least one gallon per person and pet per day) Food Storage Water Storage

Toiletries

(if time permits) ___ ___ ___ ___

Sanitary devices Shaving articles Soap and towels T oothbrushes and toothpaste Emergency Sanitation

Clothing

(appropriate for the season if time permits) ___ C hange of clothing for each person (for one to seven days) ___ Change of underwear ___ Coats and jackets ___ Gloves and scarves ___ Hats and caps ___ Infant supplies and toys ___ Shoes and boots ___ Sleepwear

Additional items to take (if time permits)

___ C ameras, chargers and/or extra batteries ___ Cell phones and chargers ___ C overed container to use as an emergency toilet ___ Flashlights and extra batteries ___ P ortable radio and extra batteries ___ Reading material ___ Recreational items ___ First Aid Kit

OFFICERS AT&T Chairman of the Board The Lund Team Past Chair AKT, LLP Treasurer Thermo Fisher Scientific Chair Elect Howes, Weiler and Associates Vice Chair of Public Policy NRG Energy, Inc. Poseidon Resources Corp. Vice Chair of Economic Development YourOpsManager

John Osborne Carlton Lund John Lechleiter Carmen Rene Michael Howes, AICP Ahmed Haque Peter MacLaggan

Vice Chair of Business & Community Development Deb Beddoe

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Tri-City Medical Center Katz & Associates Schubach Aviation Tip Top Meats/European Deli Fish Window Cleaning Solatube Global Marketing, Inc. Colliers International Wells Fargo Bank Caruso Affiliated Edward Jones Lexus Carlsbad La Costa Resort & Spa Activ8 Athleticism TaylorMade Golf Company SD Trophy LEGOLAND California Waste Management Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Westfield Carlsbad Sterling/Stone Realtors Procopio, Cory, Hargreaves & Savitch Grand Pacific Resorts, Inc. Scripps Health SDG&E

David Bennett Joseph Charest Jolane Crawford John Haedrich Lupe Hairston John Hanley Tucker Hohenstein Brian Lee Rick Lemmo Matt Leonard Gene Manganiello Paul McCormick William Meade Jr., MD Trisa Mills Niels Norby Peter Ronchetti Ken Ryan Don Sando Don Schempp Michael Schroder Becky Smith Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Michael Uzitas Jim Valentine

ADVISORY COUNCIL Lola’s 7-Up Mexican Market CUSD NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

INDEX MEMBER COLUMNS.............6-7,16 CITY NEWS..................................8 VILLAGE UPDATE.........................15 EDUCATION NEWS.......................17-18 MEMBER DIGEST.........................9-14 HOMES........................................19

MEMBER MARKETPLACE..............17

CARLSBAD BUSINESS JOURNAL JUNE 2014 | 3

prAna founder shares thoughts on sustainability Just two weeks after his company was sold to Columbia Sportswear Company for $190 million, Beaver Theodosakis, the founder of Carlsbad-based prAna was at the Chamber to speak to the Sustainability Committee about the way his company pioneered the way that companies can adopt sustainable principles. Theodosakis and his wife, Pam, started prAna out of their Carlsbad garage 22 years ago. Even in those early days, the company adopted sustainable practices. “Reclaimed and reused,” Theodosakis said, “that’s been in our ethos since the beginning.” Theodosakis collected old newspapers and recycled them in his backyard to make product labels. He would also ship his product in discarded produce boxes he got from nearby grocery stores. His first store displays used wood from old pallets and rusted steel. However, Theodosakis added, the company did not know how these “fun ideas” could be adopted on a larger scale until the year 2000, when he and his wife attended an “organic exchange” where other companies discussed how to make goods more sustainable. They learned about organic cotton, hemp, recycling other fabrics. “We were so inspired that on the drive home ... we changed 19 of our conventional cotton styles to organic cotton using the sources we got out of that meeting,” he said. “It was really exciting.”

Beaver Theodosakis, founder of Carlsbad-based prAna, speaking to the Carlsbad Chamber of Commerce’s Sustainability Committee on May 13. These days, prAna takes a comprehensive approach to sustainability — one that runs through all aspects of the company — focusing on the materials used to make prAna products, the materials and energy used to run the company and ensuring that those who work for the company and its vendors are treated fairly. “Our goal is to make a positive impact on the environment in all aspects of the supply chain,” Theodosakis said. Its Carlsbad headquarters — while not officially LEED certified — would qualify for silver certification. The company has greatly reduced its use of plastic bags to ship its products (it shipped 3 million items last year) and it purchases renewal energy credits to offset the energy used by

its facility and its employees. It also has worked with other companies to establish a “fair trade apparel” designation, one that does business only with vendors that treat its employees fairly. The company conducts regular site visits to the factories where products are made to make sure workers are treated well. “We’re certainly not experts,” Theodosakis said. “We’re learning every day and sharing as much as we can with others. The beautiful thing is that this is part of the ethos of our company. This is not a top-down approach.” Theodosakis said that companies wishing to adopt sustainable practices need their approaches to be authentic, and that efforts should come from all ranks of the organization. He said that even though

adopting sustainable practices can be more costly, if they resonate with a company’s consumers then they can be good business. “Why do we do these things?” he asked. “It feels right for us and our community and the ethos of our brand. We inspire others and it builds longtime customer loyalty.” Theodosakis said his hope is that Columbia Sportswear can adopt some of prAna’s practices. “We hope the tail can wag the dog and we can share some of the things we learned in sustainability with their other brands,” he said. “I think they’re very open minded about taking some of the things we’ve learned, so now a little $100 million company can help a $2 billion company.”

Teachers: Deadline for ArtSplash grants is Aug. 1 North County schools and teachers wishing to apply for grants for arts and music programs for the 2014-15 school year from ArtSplash have until Aug. 1 to turn in their applications. Recipients will be notified by early September. ArtSplash, an annual community celebration for arts education, is taking place on Sept. 27-28, 2014 on Armada Drive in Carlsbad. To date, ArtSplash has contributed more than $50,000 to school programs for diverse visual and performing arts and music programs. Currently, grants totaling $8,154 are funding 17 innovative and enriching programs for K-12 students within Carlsbad Unified School District, Encinitas Union School District, Oceanside Unified School District, San Dieguito Union High School District, San Marcos Unified School District and Vista Unified School District. Past recipients have used their grants for such diverse programs as one that uses storytelling tools to examine the disappearance of bees and an after school music program. A high school band used its grant as it traveled to Carnegie Hall to perform. Grant guidelines and applications are at www. carlsbadartsplash.org/grant.htm. For questions, call 760-436-2828.

A father and daughter chalk it up on the ArtSplash pavement.

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Mark King named president of adidas Group North America

President Barack Obama with Scott Sarem, CEO of Everyday Energy, photographed at an event held in Mountain View, Calif. in May.

Carlsbad company vows to help President’s solar push Carlsbad-based Everyday Energy has announced that it is one of 300 public and private sector partners that are helping President Obama and his administration reach a goal of providing 100 megawatts of solar energy for public housing by the year 2020. Everyday Energy CEO Scott Sarem said projects it has planned for the next two years with 16 partners all over California will create 30 megawatts of solar energy, which will benefit 39,000 low income residents by helping them achieve an average savings of 80 percent off their energy bills. “We’re proud to play a big role in achieving President Obama’s 100 MW goal — and our 30 MW commitment is only based on projects we already have on the books

over the next 18-24 months,” said Sarem. “We expect to contribute beyond 2016 and provide much more than 30 MW of solar power toward the Administration’s goal by 2020.” Sarem met briefly with President Obama in May when the President visited California. Sarem said the multifamily affordable housing segment continues to be the most promising market in the US for solar power. “In California we’ve found that when compared to single family affordable housing, multifamily solar projects not only reduce energy costs for a significantly higher number of people, but have greater scalability resulting in much lower acquisition cost,” Sarem said.

The adidas Group has appointed TaylorMade-adidas Golf CEO Mark King as president of adidas Group North America effective June 1. In his new role, King will be in charge of all adidas and Reebok operations in the North American market. Together with adidas Group CEO Herbert Hainer, King will continue overseeing the TaylorMade-adidas Golf business and will serve on an advisory board for the company. Ben Sharpe, currently Executive Vice SHARPE President of adidas Golf and Ashworth, will become the new CEO of TaylorMade–adidas Golf, reporting to Hainer. “Mark King’s appointment underlines our clear commitment to the North American market-place”, says Hainer. “Mark has a proven track record of success and leadership excellence. In turn, TaylorMade-adidas Golf is in best hands with Ben Sharpe who has been part of the successful TaylorMade leadership team since 2006. I am convinced that Ben will lead our golf business into the next era of growth.” King started at TaylorMade in the early KING 1980s as sales representative. Under his leadership TaylorMade–adidas Golf has become the largest and most profitable golf company in the world. When King was appointed President in 1999, the business was $349 million and has seen significant growth to $1.7 billion in 2013. King has been named the industry executive of the year, former chairman of the National Golf Foundation, Founder of Hack Golf and most recently appointed to the PGA of America task force. King will continue his involvement in Hack Golf and remain on the PGA of America task force. Sharpe currently holds the position of executive vice president of adidas Golf and Ashworth. Prior to that role, Sharpe spent six years as TaylorMade-adidas Golf’s managing director in Europe, where his work doubled the company’s business and made it the largest and most successful golf company in the region. Sharpe is also an acclaimed athlete, having represented Great Britain at the Sydney 2000 Summer Olympic Games as a member of the country’s field hockey team. “Ben’s business savvy, vision, charisma and competitive drive make him the right man to lead TaylorMade-adidas Golf into the future,” said King. “My role on the board will allow me to stay connected with the golf business while focusing my efforts on ensuring adidas Group reaches its full potential in North America.”

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Don’t steal from your sleep “Hey doc, what do you think about ...” This sentence, which I hear often, is followed with inquiries about the newest supplement, super food, herb or vitamin. My friends and colleagues often take an interest in their health. However, efforts for health improvement sometimes shift to the complex while overlooking the basics. Obtaining adequate, consistent sleep is a wellness initiative that has a high return on investment for your health. Approximately one in five Americans is chronically sleep deprived and the Center for Disease Control (CDC) considers sleep deprivation a public health epidemic. Recent studies have shown that obtaining less than six hours of sleep for even one night impacts more than 500 genes. Our genes are responsible for synthesizing proteins, which are responsible for how our body functions. Negatively impacting these genes over time can lead to an increased risk of cancer and other morbidities. In fact, chronic sleep deprivation has been shown

STAYING HEALTHY

WILLIAM A. MEADE JR., MD, MBA CEO | Co-Founder ACTIV8 ATHLETICISM

to significantly increase our risk of stroke and obesity. These consequences from sleep neglect should trigger health conscious individuals to be more proactive about improving their sleep patterns. The reality is that when dealing with accomplished and aspiring professionals in their prime, sleep is often the one area of compromise. As a business owner or an executive, there is always an endless list of work that needs to be completed. Time is money and we often steal that extra amount of time from ourselves. Unfortunately, this pattern of behavior is not only detrimental in the long term, but also in the short term. Sleeping less than six hours a night has been shown to significantly decrease cognition,

pproximately one in five Americans is chronically sleep deprived.

memory, awareness and reaction time. Additionally, sleep deprived people tend to be more emotional and appear less attractive. Yes, there actually is research data to support the concept of “beauty sleep.” Negotiating, managing people, working out deals and handling stressful situations are all part of a days work for the business professional. Wouldn’t you want to be performing at your best and appearing the most confident, astute and energetic when dealing with these situations? Investment into improving sleep patterns is one of the main ingredients for optimal business performance. Here are some steps to maintaining an adequate sleep routine. • Set a goal of getting a minimum of 6.5 hours of sleep a night. • Determine a specific time to go to bed and wake

up each day. On weekends, set a goal to stick to the same schedule. Try not to vary by more than one hour. This aligns with the body’s natural rhythms. • Take a 30-45 minute power nap in the middle of the day. This restores cognition for continued high-level mental performance for the remainder of the day. • Purchase a wearable monitor that can measure your sleep patterns, activity levels and other biometrics. Wearing one of these useful gadgets will allow you to objectively monitor your sleep. Sleep is one of the essential ingredients to achieving optimum wellness. Make this your priority and you are on your way to a healthier you and outperforming the competition. Dr. Meade can be reached at wmeade@activ8athleticism.com.

Tri-City Medical Center names new CEO Tri-City Medical Center has announced the hiring of Tim Moran as its new CEO following a nationwide search. Moran, who most recently served as CEO at Valley Hospital in Spokane, Washington, starts the new job on June 23. In a press release announcing the hire, Tri-City Healthcare District’s Board of DirecMORAN tors Chairman Larry Schallock said Moran brings “extensive strategy and operations experience leading hospitals.” Our organization will benefit greatly from Tim’s collaborative leadership approach and strong focus on developing a close relationship with the community that we serve,” added Schallock. Valley Hospital is a part of Community Health Systems. Moran is an experienced senior healthcare executive with more than 35 years of leadership experience and a track record of success serving as chief executive officer, president and administrator for hospitals in several states. Moran has served as interim CEO at Mountain West Medical Center in Tooele, Utah, and Watsonville Community Hospital in Watsonville, California. He has also held president and chief executive officer roles at Dignity Health in Sacramento, Calif.; Methodist Hospital in Sacramento, Calif.; Mercy Hospitals in Bakersfield, Calif.; East Moreland Hospital in Portland, Ore.; and San Ramon Regional Medical Center in San Ramon, Calif. Moran earned a Master of Public Administration degree in healthcare administration from Syracuse University and a Bachelor of Arts degree in economics from Union College in Schenectady, N.Y. He is a member of the American College of Healthcare Executives (ACHE), Association of American Medical Colleges (AAMC), Hospital Council of Northern and Central California and the Catholic Health Association (CHA). Moran and his wife, Vicki, have three daughters who all live in the California area.

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CARLSBAD BUSINESS JOURNAL JUNE 2014 | 7

Desal pipeline halfway done Poseidon Resources has announced that the 10-mile pipeline connecting the Carlsbad Desalination Plant to the San Diego County Water Authority’s distribution system is half-way finished. Approximately five miles – or 26,400 linear feet – of the large-diameter pipe has been installed through San Marcos, Vista and Carlsbad. Upon completion, the Carlsbad Desalination Project will be the largest, most technologically advanced and energy-efficient seawater desalination plant in the Western Hemisphere. It will produce up to 50 million gallons a day and account for about one-third of all the water generated in San Diego County, helping reduce reliance on imported water as part of the Water Authority’s multidecade strategy to enhance the region’s water supply reliability. In 2020, the project will meet about 7 percent of the region’s water demand. “Through the construction of the Carlsbad Desalination Project, we are working to deliver enough high-quality, fresh drinking water to serve approximately 112,000 San Diego County households,” said Peter MacLaggan, Vice President of Poseidon Water, the project’s private developer. “A project of this size is an enormous task that impacts the communities where we are working, and we would not be celebrating this milestone without the cooperation and support of the residents, businesses, property owners and city staff in Carlsbad, Vista and San Marcos.” Pipeline installation began in spring 2013 in San Marcos, where street restoration is under way. Restorations are also occurring in Vista this month. Construction in Carlsbad, home to the largest portion of the pipeline, is ongoing. Crews recently installed a critical segment of pipeline along Cannon Road east of Interstate 5, and they are working around the clock to install pipeline along Faraday Avenue. Additionally, pipeline installation on South Melrose Drive began this month and is expected to continue through 2015.

5 tips to get a good solar company SOLAR ENERGY

ERICA JOHNSON Director of Community Development SULLIVAN SOLAR POWER

Over the past decade, the solar industry has been booming in San Diego County, ranking year after year as one of the fastest growing industries. The financial benefits and increasing demand for solar power has made the solar industry an attractive business venture. According to an Environment California 2014 report, San Diego ranks first for solar power per capita in the state. Wide open spaces, long periods of high temperatures and high electric bills make San Diego the ideal location to install solar power systems. In San Diego County there are over 200 solar companies. With many options to choose from, not knowing what to look for makes difficult to determine the best company to contact for the job. These tips will help you evaluate your options.

ESTABLISHING TRUSTWORTHINESS Half of the 10-mile pipeline that will take desalinated water from Carlsbad to a distribution center in San Marcos has been completed.

The first thing you want to do is validate a company’s years in business on the California State License Board website. We suggest using companies that have been

in business for 10 years; the duration most companies provide on their workmanship warranty. You can also look up a company’s Better Business Bureau rating, and use companies without any complaints filed against them. Another thing to look into is a company’s portfolio. If the firm has large businesses and government organizations that have trusted the company with their projects, best bets are that you can too.

AVOID AGGRESSIVE SOLICITATIONS

Be wary of pushy tactics. Credible solar companies will educate you on solar, not push you into it. You want to be educated on your options, not sold.

GO WITH A SPECIALIST

Solar is a highly specialized

field that should be installed by state-licensed electricians (C-10 license). It is better to use a company that is focused on solar exclusively, and that is not also trying to sell you windows, alarms or air conditioning.

BUY VS. LEASE

Solar can be purchased or leased. The main difference is that with a lease option, you don’t receive a federal tax credit. A reputable solar company will make the payback period, return on investment and tax credits clear and understandable.

IN-HOME APPOINTMENT

At a home consultation, the company will provide you with a proposal. A proficient one will include details on your current electric consumption, what

ted your ho e suppor me... v ’ u Yo

size system the company is suggesting, detailed information on the products they are proposing and all financing options available to you. A roof inspection and shade analysis needs to happen before you sign a contract. A quality company will get on your roof and do a full design layout for you to approve. By passing these qualifiers, you can be certain you are working with an ethically sound and secure company who will provide you with a quality solar power system for your home or business. The bottom line – do your research so that you know the company you are doing business with is going to be around for the next 25-years that your solar panels are under warranty. Johnson can be reached at erica@sullivansolarpower.com

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8 | WWW.CARLSBAD.ORG

City looks to attract more visitors

Carlsbad Citizens of the Year announced

The City of Carlsbad has capitalized on its favorable location at the edge of the Pacific Ocean to make the city a prime tourist destination. Great weather, clean ocean water and a familyfriendly attraction in LEGOLAND California Resort combine to make Carlsbad competitive as a Southern California draw. “This year has seen a really big increase in tourism,” said Bill Canepa, president of Wave Crest Hotels & Resorts, which owns the Hilton Carlsbad Oceanfront Resort & Spa and the Hilton Garden Inn, and who developed the Tamarack Beach Resort in 1985. “Our transient business is probably up 30 percent at our new resort over the last year, and the Carlsbad market is up 8–to–9 percent. A big driver is LEGOLAND.” Sam Ross, executive director of Visit Carlsbad, agreed that last year’s opening of the LEGOLAND Hotel provided a new attraction for families. “The hotel allowed their guests to increase their overnight stay at the park and SEA LIFE Aquarium,” Ross said. “Kids are so excited about LEGOLAND their parents want to give them the experience of staying in the hotel.” The tourism industry is important to the city’s financial health. More than 1,500 businesses provide 12,000 jobs, while over 4,000 hotel rooms cater to 3 million annual visitors. It all began with the 400-acre Omni La Costa Resort & Spa, which offers 607 guestrooms, 110,000 square feet of meeting space, and the Champions and Legends golf courses.

Longtime volunteers David Kulchin and Alan and Naomi Marblestone have been named Carlsbad Citizens of the Year for 2013. The annual award recognizes community members who have dedicated themselves to improving Carlsbad through outstanding service. Kulchin has been a longtime community volunteer and advocate for social causes, serving countless hours on several nonprofits, most notably the Magdalena Ecke Family YMCA in Encinitas, the Boys and Girls Clubs of Carlsbad, Hospice of the North Coast, the Scripps Memorial Hospital Encinitas Community Advisory Board, and Carlsbad Hi-Noon Rotary. Alan and Naomi Marblestone relocated to Carlsbad in 1997 after retiring from their jobs in Los Angeles, and the couple promptly began donating countless hours of volunteer service to civic and nonprofit organizations. Alan and Naomi are devoted to the arts, and much of their volunteer service has been dedicated to music and the visual arts. Both have served on the Carlsbad Friends of the Arts board and are regular volunteers at the City of Carlsbad’s TGIF Concerts in the Park. Naomi has logged more than 2,000 volunteer hours volunteering at the Museum of Making Music since 1999. As one of the original docents, Naomi regularly conducts museum tours and served for ten years as the museum’s volunteer co-coordinator. She has been honored with three awards for her volunteerism at the Museum of Making Music — the Volunteer of the Year Award, the Tony Award, for 1,000 volunteer hours, and the Starling Award, for 2,000 volunteer hours. She also received the Star Award, an award given by the San Diego Performing Arts League, in 2006 for her service to the Museum of Making Music.

CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

The tourism and hospitality industry has rebounded from the recession years, marking three years of increases in hotel room occupancy. That, in turn, contributes to the city’s General Fund through transient occupancy taxes, or TOT. These hotel room taxes contributed $14.6 million to the General Fund in the 2012-13 fiscal year, and are projected to contribute $16 million this fiscal year, which will end on June 30. These revenues help fund police and fire services, parks and libraries — the everyday services that help sustain Carlsbad’s high quality of life. It’s no accident that the City of Carlsbad has ascended to rival other Southern California cities, like Palm Springs, Santa Barbara and Anaheim. This was the result of a deliberate economic strategy. However, it’s not wise to take success for granted and assume that the tourism industry will take care of itself. There is room for improvement. So the city’s Tourism Business Improvement District and the City of Carlsbad have joined to hire a national hospitality consulting firm, the Strategic Advisory Group, to examine

visitor patterns and advise how the city can strategically attract more visitors in the offseason months. The Tourism Business Improvement District includes all hotel businesses located within the city, which collect a fee of $1 per occupied room per night that goes toward promoting the city. One focus of the study, Ross said, will be the drop in hotel room stays during the offseason. Every Southern California city experiences a decline in occupancy during the months of November through February. But, he noted, “For some reason ours is at the lower end of the trough. Then when summer comes we rank among the highest. “The city wants to know why this happens and what we can do to reverse it,” Ross said. “Should we be putting more money into marketing, and are we doing the right kinds of marketing? The study can help with

strategy.” Canepa, who serves on the Tourism Business Improvement District board, noted that the vast majority of visitors are families who drive to the city from Southern California and Arizona. “Is there more we can do to bring in group business when tourism is not so high, and to increase tourism during those offseason months?” Canepa asked. “What can the Carlsbad Tourism Business Improvement District and the city do to help promote tourism and generate more group business?” The City of Carlsbad ranks second in TOT revenue only to San Diego city as a San Diego County tourist destination, and that achievement came as the result of hard work. Now is the time to see how we can build on that success for the future and draw even more visitors to Carlsbad in a strategic way.

WHAT’S

MEMBER

INSIDE

DIGEST

VOL. 31, NO. 6

› Calendar › Upcoming Events › On the Move

› First Friday › Sundowner › New Members

Through page 14

JUNE 2014

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

What does sustainability really mean? This month I’d like to introduce you to Christine Bevilacqua. The Carlsbad resident is a third-semester student in Antioch University’s Master of Arts in Urban Sustainability program. She recently started an internship with the Chamber and will be working with our Sustainability C o m BEVILACQUA mittee to assess and update the EcoGreen Checklist and Green Business Certification program. She is also the author of the following article ************** We hear the word “sustainable” a lot these days: sustainable business practices, sustainable infrastructure, sustainable paper towels…but what does this

mean to the business community in Carlsbad? The modern definition of sustainability emphasizes the need to ensure economic stability, ecological health and biodiversity, and social equity for future generations. But some business owners and their employees find it challenging to find a way to adopt these aspects of environmental and community stewardship without affecting the bottom line. However with new policies, accessible financing options and emerging technologies, this is rapidly changing. Any kind of change involves some level of fear, but incorporating environmentally-friendly practices and sustainable systems into a business model does not have to be scary. Looking carefully at existing successful sustainability programs and keeping an open mind are key. In the book The Local Politics of Global

also highlight stories of local companies using innovative sustainable practices, and the processes and results involved with making these changes. The committee is open to Chamber members only, though the presentations of some speakers are open to the public. I invite you to attend a Chamber Sustainability meeting to join the exciting conversations happening in Carlsbad around the issue of sustainability in our city and the region. The committee has planned a dynamic lineup of speakers, roundtables, presentations and eco-tours for 2014, and we will also have our own section at the Chamber’s annual Business Expo coming up in the fall. Please check the Chamber website for the full calendar of speakers and events. We meet the second Tuesday of each month at 7:30 a.m. at the Chamber building located at 5934 Priestly Drive.

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

Sustainability, the authors make a bold statement that underscores this point well: “The rational process of figuring out how to achieve a sustainable world must begin with a non-rational act of imagination.” It’s this outof-the-box kind of thinking that can help businesses get comfortable with the idea of sustainability and often leads to growing their business in new, unanticipated directions. The complex study of Urban Sustainability really just boils down to taking care of the place you live and work. Carlsbad is a

magnificent place to live for its beauty, people, ecology and economic strength. The time is right for the business community to join together to form our city’s unique definition of sustainability and create a supportive network of like-minded businesses. The Chamber of Commerce Sustainability Committee is an excellent

resource for businesses and residents to explore the issues of “green” practices and implementation solutions. Those who attend the committee’s monthly meetings can learn and contribute to the discourse around the issues of energy, the green economy, equity, natural resources and much more. Committee meetings

ADVERTISE IN THE

CARLSBAD BUSINESS JOURNAL

HOW TO SCREEN YOUR POTENTIAL HIRES

CHAMBER NEWS

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Celebrating 90 years of excellence 2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

january 2013

an award-winning, monthly publication of the carlsbad chamber of commerce

UPCOMING ISSUES

COMING SOON

A resource guide for our members that provide “Fun in the NEW CENTER WILL Sun.” bRING GAS, Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

fOOD AND bUILDING SUPPLIES

Palomar Commons opening this summer

P•JULY/AUGUST Where to dine alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

(Restaurant Guide) •EventFun Workplaces presents SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Datron playing big role in Servant Leadership conference tools for changing workplace culture

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey. Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives. “My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.” This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

DEADLINE: JUNE 20

By Danielle aguas

Marketing Specialist Servant Leadership Institute

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership. Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

LEB

R ATIN

AnnuAl Business AwArds dinner 90 A

1923-2013

EXCEL

The CBJ is mailed to all chamber members and is available at over 130 locations in and around Carlsbad every month.

5934 Priestly Drive Carlsbad, CA 92008

Julie Miramontes • 760.931.8400 • julie@carlsbad.org

business

Journal

SEE EXCEllEnCE, page 8

Reserve your space today!

GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families. WWW.CarlSBaD.orG

The Fun in the Sun series will continue with Where to Eat. Don’t miss your last opportunity to reach locals and visitors.

vol. 30, no. 1

tONI PADRON

Get our best rate when you advertise throughout the year!

The Chamber presents a workshop on how to pick the best person for your job openings.

10 | WWW.CARLSBAD.ORG

JUNE 2014 S

NETWORKING OPPORTUNITIES

1 2

Sample two unique tastes at upcoming Sundowners

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

Explore the flavors of two distinct Carlsbad restaurants and meet like-minded business professionals at the upcoming summer Sundowners for June and July. First up on Wednesday, June 18, join us at ignite bistro & wine spot, 6996 El Camino Real and find out why the restaurant dubs itself “Your Neighborhood Spot.” The restaurant recently launched a new menu that serves fresh, approachable and sustainable food that has a local connection. The menu features more natural foods, like farm fresh chicken and range-fed beef. It has also launched “The Oyster Bar” with fresh, sustainable oysters from Northern California and the Pacific Northwest. Then, on Thursday, July 17, join us at The Landings at Carlsbad, 2198 Palomar Airport Road for the July Sundowner. Decorated with a land and sea motif, this upscale eatery located next to the McClellanPalomar Airport offers breakfast, lunch, happyhour and dinner; with patio dining and live

30 Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

JUNE EVENTS

3 Business Resource Committee

4 Government Affairs Committee

June First Friday Breakfast

10 Sustainability Committee 11 Ambassador Committee 13 • Coffee Connection

ignite bistro & wine spot - JUNE 18

The Landings at Carlsbad - JULY 17

entertainment. The restaurant traces its roots to an original restaurant at the airport, which was demolished in 2001 to make way for the airport’s renovation and was located above the pilots supply store built in the 1950’s. Sundowners take place from 5-7 p.m. They are open to Chamber members only and admission

is $10 cash at the door. If you are a prospective member and would like to attend, please RSVP to the Carlsbad Chamber at 760-931-8400. If you are a member and need more information, or would like to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org.

First Friday: Power Networking returns in August

• Workshop: Prepare Your Business for Earthquakes

Power Networking will return to the Carlsbad Chamber of Commerce’s First Friday Breakfast in August, which will be held from 7-9 a.m. on Aug. 1 at the Omni La Costa Resort and Spa, 2100 Costa Del Mar Road. There’s no speaker to give you time to meet other chamber members and take control of your network-building future. As attendees arrive, they are assigned to a table where they meet seven new people. Each person

17 Technology Advisory Committee 18 Sundowner 25 • Education Committee • chamberpl8tes

gives his or her own 17-second ‘commercial.’ The table facilitator keeps the conversation going by asking each person questions. Following this energetic exchange, each person moves to a different table to meet seven new people. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. Admission is $32 for Chamber members who register before July 25. Afterward,

CHAMBER NET TABLE FACILITATED NETWORKING AND 10 TIPS

the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400. Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved by calling Kathy Steffen at 760-931-8400 or ksteffen@ carlsbad.org. To register for the August First Friday Breakfast, visit us online at www.carlsbad.org.

AUGUST 1

10 ™

• Bring plenty of business cards! • Bring your own lunch. (drinks will be provided)

THE SELLABILITY SCORE

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates

THE SELLABILITY SCORE

THINKING OF SELLING YOUR BUSINESS SOMEDAY?

WONDERING WHAT IT’S WORTH TODAY? Thinking of selling your business someday?

INTERESTED IN SIGNIFICANTLY INCREASING IT’S VALUE?

Wondering what it’s worth today? Interested in significantly increasing it’s value? Then don’t Save the Date: May 21, 2014 miss this seminar! Michaelpowerful Shea, Business Coach Time: 11:30 -1:30 Lunch Provided

THEN DON’T MISS THIS POWERFUL SEMINAR! and Sellability Score Advisor, will explain how to improve your score, increasing the value of your business!

Where: Get Smart Workspace, 2888 Loker Ave. East STE. 111, Carlsbad, CA 92010 Cost: $49 (a $500 Value!)

at a local chamber member restaurant. FEATURED SPEAKER:

MICHAEL SHEA

Companies with a Sellability Score of 80% plus receive offers that are 71% higher than Business Coach and average businesses. Don’t miss this plus opportuCompanies with a Sellability Score of 80% receive offers Sellability Score Advisor that areSeating 71% higher than average businesses. Don’t miss this nity. is limited! opportunity. Seating is limited!

WHAT YOU GET

ADMISSION $10 Admission - Members • • • •

Detailed Sellability Score Report for your business. Your score for the 8 factors that determine your valuation. Recommendations to improve your score in each factor. Plus a current valuation for your business!

The workshop is $10 at the door per Chamber Member, and participants will be welcomed on a first-come, first-served basis. Cash payment only please.

and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

DATE:

Wednesday • Learn about the 8 factors that determine July 23, 2014 valuation. Go to http://bit.ly/sellmybiz • Recommendations to improve your score in each factor.

NOW!

This program is open exclusively to Carlsbad Chamber members;

TIME:

11:30 a.m. - 1 p.m.

PLACE:

JUNE Wednesday, June 25

Call Paula Anderson (760) 696-9733

Carlsbad Chamber of Commerce

SPACE IS LIMITED REGISTER TODAY! 5934 Priestly Dr., Carlsbad, CA 92008 (760) 931-8400 • www.carlsbad.org

For more info call: (760) 931-8400 or visit www.carlsbad.org

CARLSBAD BUSINESS JOURNAL JUNE 2014 | 11

RIBBON CUTTINGS

CARLSBAD FOOD TOURS

CHUCK’S TIRE AND AUTO CENTER

KARTECH SOLUTIONS, INC.

Carlsbad (760) 215-9433 www.carlsbadfoodtours.com

6060 Avenida Encinas Ste. A, Carlsbad (760) 438-3245 www.chuckstirecenter.net

3256 Grey Hawk Ct. Carlsbad (760) 448-5050 www.kartechsolutionsinc.com

Chuck’s Tire Center has been in Carlsbad for 20+ years. We service all types of vehicles for tires, brakes, alignments, tune-ups, oil changes and more.

High tech automotive company specializing in BIW planning, design, manufacture and integration.

THE MIRALLE AGENCY - FARMERS INSURANCE GROUP

MH & ASSOCIATES

Carlsbad Food Tours is a three hour guided walking tour through the Carlsbad Village that offers food tasting from unique eateries, coupled with insightful presentation of Carlsbad cultural, historical and architectural highlights.

LEAR MEDIA SOLUTIONS 2531 State St., Ste. E Carlsbad (760) 440-5327 www.learmediasolutions.com Combining quality, integrity & innovation, we are a STRATEGIC marketing company dedicated to creating custom campaigns to grow your business through live-lead transfers, direct television/ mail and interactive services.

2888 Loker Ave E., Ste. 318 Carlsbad (858) 905-5555 www.mhandassociates.com

5411 Avenida Encinas, Ste. 270, Carlsbad (760) 496-1686 www.themiralleagency.com Auto/home insurance, life and disability insurance, commercial insurance, financial services, health insurance (Affordable Care Act certified).

MH & Associates has managed investment portfolios for families and institutions since 1981. We are unique in our independence and service to the client.

HEARTSAVER CPR, PRESENTED BY

AED AND FIRST AID CLASS

FRIDAY

JUNE 20, 2014 7:15 A.M.— 12 NOON SPONSORED BY

CULTURE OF EXCELLENCE WORKSHOP

HARRY PAUL BEST SELLING CO-AUTHOR OF FISH AND REVVED!

Space is limited.

WHAT YOU WILL LEARN:

condition. The class features adult, child and infant CPR, obstruction removal. Passing participants receive a two-year course completion card. This class is ideal for teachers, fitness instructors, babysitters or anyone else who needs a CPR card. It is not intended for healthcare workers or anyone who wants to work in a healthcare setting. (Includes student manual)

RSVP

COST

Must RSVP with payment prior to June 9.

$75 Prospective Member

Walk-ins are not accepted.

Includes continental breakfast

$50 Chamber Member

SOLD OUT!

*Passing participants receive a two-year course completion card.

Tel 760.931.8400

W W W. C A R L S B A D . O R G

Carlsbad Chamber of Commerce $149 chamber member $169 prospective member

RSVP with payment required by August 1

* price per person

Join us for a 4 hour workshop based renowned book by Harry Paul, Who Kidnapped Excellence? In this "hands-on" workshop, presented by Strategic Development Worldwide, for leaders and team members, Harry Paul and team will help you learn to:

automatic external defibrillator (AED) practice and airway

5934 Priestly Drive, Carlsbad, CA 92008

7:45 a.m. - 12 p.m.

What stops us from giving and being our BEST?

Learn how

to recognize a heart attack, stroke or other life-threatening

Class is limited to 18 attendees so act fast!

Friday, August 15

Fax 760.931.9153

• Choose a Winning Attitude: When employees have great attitudes toward work, excellence happens! • Creating a Fully Engaged Workforce: Where people turn on the discretionary effort, excellence happens! • Play at Work: Yes, there's a difference between playing at work and playing instead of work.

5934 Priestly Drive, Carlsbad, CA 92008

• Manage with Trust, not fear: Without trust there is no engagement • Be There: Just because we punch in, doesn't mean we're engaged. • Focus on People as well as Performance Numbers: Show people you care about them and they will make the numbers • Make Their Day: High morale, and high spirits, means high customer satisfaction. Tel 760.931.8400

WWW.CARLSBAD.ORG

Fax 760.931.9153

L U N C H E O N

FRIday

2014

The Carlsbad Chamber of Commerce

august 22 11 a.m. - 1:30 p.m.

and the City of Carlsbad invite you to join City Council, and chamber business leaders for a progress report on current and future City programs and projects.

ADVANCED RESERVATIONS REQUIRED EARLY REGISTRATION BY AUG 1 Chamber Members - $50 • Non-Members - $75 Table of 10 with company signage $495 Members only Preferred Seating • Parking included LATE REGISTRATION AFTER AUG 1 Chamber Members - $60 • Non-Members - $85 Table of 10 with company signage $595 Members only S h e r ato n C a r l s ba d R e s ort & S PA 5 4 8 0 G r a n d Pac i f i c Dr i v e C a r l s ba d, C A 9 2 0 0 8

Refund fees apply - Sorry, NO REFUNDS after August 1. For more information call us at (760) 931-8400 or visit our website at www.carlsbad.org

SPONSORED BY

CARLSBAD BUSINESS JOURNAL JUNE 2014 | 13

Carlsbad Chamber celebrates small businesses Best Support Staff: Gaye Wiseman, Consolidated Construction Services, Inc. Innovative Product or Service: Signature Hand Engraving and YourOpsManager (tie) Excellence in Customer Service: FMT Consultants, LLC Entrepreneurial Spirit Award: Fernando Beltran Lupi, Believe in Signs The event celebrated the spirit of entrepreneurship, and the perseverance of small-business owners, who were able to weather tough economic times to grow their businesses, add jobs and grow the local economy. According to the U.S. Small Business Administration, small

The Carlsbad Chamber of Commerce paid tribute to the companies that keep the economy moving forward at its inaugural Small Business Awards Luncheon. The event, titled “The Engine that Does: Small Business is Unstoppable” took place on Friday, May 2 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive. It featured a keynote address from U.S. Rep. Darrell Issa. The Chamber presented trophies in the following categories: Small Business of the Year: Little Cakes Cupcake Kitchen Retail Business of the Year: Carlsbad Danish Bakery Professional Services: Morrison Insurance Services, Inc.

businesses make up said Ted Owen, president E S S A WA R D BUSIN S LU more than 99.7 and CEO of the Carlsbad ALL N M C S percent of all Chamber of Commerce. employers in “Not a down economy, the country, not ‘doom and gloom’ IS S and small reports, nor a climate S SIN E U businesses that made it hard to do B LL employ more business in the state SM A than half could keep these busiof all private nesses down. They just kept chugging along.” sector workers. “The Carlsbad The Chamber also inducted the first members Chamber of Commerce created this small of the Carlsbad Chamber Hall of business awards program to honor Fame, a new effort that pays tribute the best of the best in business,” to the Chamber’s longest-serving said Ahmed Haque of NRG Energy members, who, as Haque noted, Inc., the Chamber’s vice chairman “serve as mentors, role models and of economic development. resources to the hundreds of smallAbout 85 percent of the Cham- business owners in the Chamber.” ber’s more than 1,500 members are The members of the inaugural small businesses with 10 or fewer class are Ofie Escobedo (Lola’s 7-Up employees. Market and Deli), Gene Forsyth “Our honorees are proof that (Forsyth & Associates Insurance hard work, determination and a Agency) and John “Big John” Haecan-do attitude can be the differ- drich (Tip Top Meats & European ence between success and failure,” Delicatessen). HE

Inaugural event honors the best in entrepreneurship and success

! NPEASSBLE I S U LL B P

LE B A O A P T SUMNS TOP UNS

U.S. Rep. Darrell Issa presented the keynote address at the Carlsbad Chamber of Commerce’s inaugural Small Business Awards Luncheon on May 2. NRG Energy, Inc. was presenting sponsor of the event. Other event sponsors were AlphaGraphics; Datron World Communications, Inc.; Grand Pacific Resorts, Inc.; William J. King Insurance Services, Inc.; TaylorMade Golf Co.; Tri-City Medical Center; and Wells Fargo.

SMALL BUSINESS

RETAIL BUSINESS

PROFESSIONAL SERVICES

BEST SUPPORT STAFF

San Diego County Supervisor Bill Horn with Don Hein of Little Cakes Cupcake Kitchen.

Brian Lee of Wells Fargo, from left, with Peter Harris of Carlsbad Danish Bakery.

Bill King of Williiam J. King and Associates with Kim Neisch of Morrison Insurance Services.

Francisco Valle of Tri-City Medical Center with Gaye Wiseman, office manager of Consolidated Construction Services, Inc.

INNOVATIVE PRODUCTS OR SERVICES

EXCELLENCE IN CUSTOMER SERVICE

ENTREPRENEURIAL SPIRIT

John Osborne of AT&T with Tom Bwarie of Signature Hand Engraving.

John Osborne of AT&T with Deb Beddoe of YourOpsManager.

Trisa Mills of TaylorMade Golf Co. with Eric Casazza of FMT Consultants.

Chris Draper, from left, of the Sheraton Carlsbad Resort and Spa with Fernando Beltran Lupi of Believe In Signs.

OF THE YEAR AWARD

AWARD

OF THE YEAR AWARD

AWARD

OF THE YEAR AWARD

AWARD

CARLSBAD CHAMBER OF COMMERCE HALL OF FAME

Gene and Jo-Ann Forsyth, Ahmed Haque, John Haedrich, Ofie Escobedo and her sister, Connie Trejo celebrate the inaugural class of the Carlsbad Chamber Hall of Fame.

14 | WWW.CARLSBAD.ORG

MARCH MEMBER RENEWALS

WELCOME NEW MEMBERS

25-30 YEARS Alan Rich & Associates, A Professional Law Corp. (29) Carlsbad By The Sea Retirement Community (28) Ruhnau Ruhnau Clarke & Associates (27) San Diego County Credit Union (27) Town Square (27)

20-24 YEARS Fichera & Company, CPAs (24) Ladwig Design Group, Inc. (22) Skinsational Skin and Body Spa (20)

15-19 YEARS AT&T (18) Carlsbad Educational Foundation (18) Carlsbad Ranch Market (18) Tod C. Bowman, D.D.S. (18) GML Office Furniture, Inc. (17) Flowers Forever (16) JetSource, Inc. (15) Marrs Maddocks & Associates Insurance Services, Inc. (15)

10-14 YEARS Courtyard by Marriott - Carlsbad (14) Wells Fargo Bank (La Costa) (11) ArtSplash (10)

5-9 YEARS Spanky’s Portable Services (9) RealFit4Life (7) Wells Fargo Home Mortgage (7) Age Advantage Home Care Services (6) Batiquitos Lagoon Foundation (6) Buffini & Company (6) Aethercomm, Inc. (5) Pacific Coast Residential and Commercial Builders LLC. (5)

UNDER 5 YEARS Carlsbad Danish Bakery (4) Carolyn B. Reinmiller Public Relations (4) History in Stone - Trading Company (4) Torrey Pines Scientific, Inc. (4) Cardinal Industrial San Diego, Inc. (3) Chiropractic & Therapy Center of Carlsbad (3) Jurewitz Law Group (3) Sullivan Solar Power (3) American Cancer Society (2) Angels Fashions (2) Caroline F. Dooley, Architect (2) Doctors of Physical Therapy (2) Everyday Energy (2) Miguel’s Cocina Carlsbad (2) Mission Mantels, Inc. (2) North County Solutions for Change (2) Ocean Sky Beads Carlsbad (2) PayChex (2) Premierehire, Executive Search & Staffing (2) California Residential Consulting (1) Capital Bank (1) Designer Sash and Door/Infinity from Marvin (1) Holly Ireland Photography (1)Nature’s Pet Cuisine (1) Humana, Inc. (1) ImpediMed, Inc. (1) Major League Comfort Systems (1) Natural Foot Orthotics (1) The Bluffs at Carlsbad Apartments (1) The Goddard School® (1)

Attorneys

Nassiri Law Firm, Inc.

Gita Nassiri (760)216-9593 www.nassirilawfirm.com Over 20 years experience advising individuals & businesses on business law, estate planning, probate & trust administration & real estate law.

Gold, Silver & Platinum Buyers & Dealers Pacific Coin Exchange

Brian Whitfield (760)452-5777 www.pacificcoinexchange.com We buy and sell gold and silver coins and bullion and precious metals at the fairest market prices available.

Banks

GBC International Bank

Ted Langs (760)448-1147 www.gbcib.com Our mission is to provide our domestic and international clients convenient and comprehensive financial solutions specifically tailored to help achieve their financial goals.

Beauty & Hair Salons HBS Revolution

Brian Whitfield (760)720-0026 www.hbsrevolution.com All our HBS Revolution hair artists focus their attention on you, to the details of your service and all your hair needs. If you are getting a cut, color or enjoying an infamous Blow Dry Bar service, we aim to exceed.

Child Development Programs Pilgrim United Church of Christ & Children’s Center Preschool

Dominique Gary (760)729-4464 www.pilgrimucc.org The Pilgrim Community is committed to investing deeply and meaningfully in relationships with each other and our local communities. Connect with us online to view photos from recent events and receive regular updates on the Pilgrim community activities.

Education - Learning Programs & Tutoring Mathnasium of Carlsbad

Leslie Walker (760)434-3800 www.mathnasium.com/carlsbad Our goal is to significantly increase student’s math skills, understanding of math concepts, and overall academic performance, while building confidence and forging a positive attitude toward the subject. We serve students 2nd through Adult.

Factoring

Commission Express Advantage

Marc Herman (858)964-5111 www.commissionexpress.com/advantageca We provide Cash Flow Management solutions for Real Estate professionals. We offer a reliable source for real estate agents and brokers to quickly and easily convert commissions into cash.

Food & Beverage Sales Red Oven

Justin Burlingame (760)814-1688 www.redovensd.com Located in San Diego, RED OVEN is a casual, upscale full-service catering food truck specializing in authentic pizza Napoletana and wood oven cuisine.

Foods - Specialty Nii Foods, Inc.

Shanais Pelka (951)566-7800 www.niifoods.com Nii bars are organic, gluten-free, vegan soy-free, Kosher and non-GMO nutrition bars.

Health & Fitness Baja Body Athletic Club

Jonathan Graves (760)231-1755 www.bajabody.com Baja Body Athletic club is a family owned Personal Training and Group Fitness Athletic Club that bridges the Psychology and Science of Fitness with state of the art Fitness Tracking that is perfect for Active Lifestyles.

Homeowners’ Association Ocean Hills Country Club Homeowners Association

Gene Gliozzo (760)758-7080 www.oceanhillscountryclub.com Our 1632 homes line quiet, lushly landscaped streets. Nestled on 350 stunning acres, it glows with the charm of a Mediterranean village white stucco exteriors and red tile roofs sparkling under San Diego’s legendary sunny skies.

Insurance The Miralle Agency - Farmers Insurance Group

Restaurants The Compass

Sarra Costello (760)434-1900 www.thecompasscarlsbad.com The Compass is an innovative restaurant and bar that helped lead the craft beer, spirit and food movement in Carlsbad. Nozomi Sushi & Japanese Fusion Restaurant

Devin Acklin (760)434-1230 www.carlsbadnozomi.com Imagine a place with innovative chefs, extraordinary atmosphere, and quality service. With this vision, Nozomi was born.

Retailers Sun Diego

Pete Censoplano (442)500-2295 www.sundiego.com Sun Diego Boardshops has nine San Diego County locations that provide the best solution of skate, surf, beach apparel, accessories and equipment.

Real Estate Appraisers Paul Grutsis Appraisal Service

Paul Grutsis (760)519-6257 State certified, 30+ years experience. 48 hour turnaround. Competitive pricing. Specializing in probate, divorce & estate planning.

Risk Management TSG Solutions, Inc.

Lauren Miralle (760)496-1686 www.themiralleagency.com Auto/Home Insurance, Life and Disability Insurance, Commercial Insurance, Financial Services, Health Insurance (Affordable Care Act Certified).

Dianna Granum (760)827-7087 www.tsgsinc.com TSG Solutions, Inc. (TSG) is a privately held veteran-owned small business founded in 2001 experienced in providing physical and cyber security solutions and consulting services.

Vladan Trifunovic Insurance/ State Farm

Security Alarm & Surveillance Systems

Vladan Trifunovic (619)296-6502 www.vladtheagent.com

Management Consultants GEO Advisors

Sandy Keehn (760)576-8084 www.thegeoadvisors.com Management Consultant specializing in the areas of customer service, branded service program design, service training, customer service measurement, management & executive leadership training & team building.

Mortgage Lenders PrimeLending

Rob Arsenault (NMLS #713625) (760)452-5584 www.lo.primelending.com/encinitas

Alarm 2000

Keith Horowitz (858)277-7885 www.alarm2000.com Provide Electronic Security Solutions including alarms, surveillance cameras and home automation devices. Monitoring with Police, Fire & Medical emergency response available.

Solar Energy Herca Solar, Inc.

Maura Emerick (760)966-8060 www.hercasolar.com Herca Solar’s turn key operation specializes in creating energy independence in Southern California, ranging from small residential homes to large government agencies.

Technology Development & Management Next Gen Sustainable Solutions, Inc.

Organizations & Clubs Carlsbad Causes for Community

Deb Ferraro (760)893-9251 www.carlsbadcauses.org

Photo Booth-Mobile PPI Photo Booth & Event Photography

Guy Raffee (760)603-9392 www.ppiPhotobooth.com We don’t just provide a photo booth; we provide an exciting fun-filled photo experience. Whether your event is small or large we will customize our services to provide you great quality, fun and long lasting memories.

George Selekman (703)980-3489 Dynamic team with years of corporate & government experience providing Strategic Consulting/ Marketing services. Specialized in leveraging/ delivering innovative, high performance solutions, such as Cloud services, Big Data Analytics/File Acceleration, Energy Efficiency & Cash Flow/ Funding.

Web Site Design & Services Union Design Company

Thomas Schaper (657)222-1153 www.unionoceanside.com Full service web and graphic design agency specializing in branding, business consulting, and media marketing.

CARLSBAD BUSINESS JOURNAL JUNE 2014 | 15

A whole new website for the Village of Carlsbad As mentioned in a previous article, we’ve been working on a major overhaul of the Carlsbad Village website, www.carlsbad-village. com, to give it a more visual and user-friendly layout, as well as improving its functionality. A website can often be a visitor’s first impression of a city or downtown, so it’s vital to have an effective online presence. Here’s a brief tour of some of the new features.

GET THE MOST OUT OF OUR NEW SITE If you’re a business owner… check your listing to make sure the information is accurate. If there’s an error, email me (info below); if your listing doesn’t exist, click on “Submit a Business” via the “Explore” menu. If you’re hosting an event… make sure it’s not already in our calendar, then choose “Submit an Event” under the “Events” menu. If you’ve got a space for lease or a development opportunity… choose “Submit an Opportunity” under the “What’s New” menu.

VILLAGE BEAT

ASHLEY WESTMAN Project Manager URBAN PLACE CONSULTING GROUP

The homepage shows the next three upcoming Village events front and center, with times, locations, and descriptions just a click away. Or, view the entire event calendar at once, and sort by the type of event you want to see, i.e., art, community meetings, music, etc. Below the upcoming events section, you’ll see our latest blog post, a featured Village business, and the newest photos from our Instagram feed (follow us @carlsbadvillage). Back up at the top, the menu bar has everything you could ever need. The “Explore” menu will allow you to peruse the shopping, dining, art and entertainment, and services that the Village has to offer. There’s also information on the beach, which includes an interactive map showing all the secret beach access points. For any point on a map, whether it’s a restaurant, surf shop, or set of stairs to the beach, you can click on it to “Learn More” for the exact address as well information on what other businesses or amenities are nearby.

The “Event” menu has information on the Carlsbad Village Association’s recurring events, such as the farmers’ market and Art in the Village. Clicking on “Event” itself will also get you to the full calendar. A handy option here is the ability to submit your own event. Whether you’re hosting a musician at your restaurant, throwing an art gallery party, or organizing a bigger community event, this is what you need for

getting it on the Village links to our blog, different calendar. initiatives and projects that “Getting Here” maps out are part of the Village revitalbike rack and bike corral ization effort, and construclocations in the Village, as tion updates. A unique feawell as public parking lots ture of this section is the abil– click on a specific point, ity to view spaces for lease or and it will show you what development opportunities dining, shopping, and ser- in the Village, and for propvice options are walking erty owners to submit those distance away. There’s also opportunities. We get many information on the various questions from prospective ways to utilize the great business owners looking for 1 5/30/14 asset we JJLeadership_Ad_47292x766.pdf have: the Carlsbad space in the Village, and4:08 thisPM Village train station! is where we point them for The “What’s New” menu more information.

Lastly, the “About Us” menu has information on the Carlsbad Village Association as well as different ways to contact us. The new website and all its map-based features are the work of Geocentric, a web design and development firm that Urban Place contracted with to create the new site. If you haven’t already, check it out – we hope you like it! Westman can be reached at ashley@urbanplaceconsulting.com.

“As the leader of our community’s oldest and largest nonprofit hospice care provider, C

CMY

CHAIRMANS CIRCLE K

I believe in keeping the heart and compassion at the forefront of all we do.” Jan Jones, RN, BSN, FAAMA President and CEO The Elizabeth Hospice

d T H A N K S F O R YO U R C O N T I N U E D S U P P O RT d The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future. BENEFITS In addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs. Chairman’s Circle members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions. We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

How Can We Serve You Today? Caring for Adults and Children throughout San Diego and South Riverside Counties (800) 797-2050 www.elizabethhospice.org

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

The Elizabeth Hospice is a California licensed and Medicare-certified hospice, and a 501(c)(3) nonprofit organization.

16 | WWW.CARLSBAD.ORG

INSURANCE ›Continued from Page 1

Communicating with customers during a crisis On Wednesday, May 14 the residents and business of Carlsbad were taken by surprise when the Poinsettia fire struck our city. We were in the grip of a very serious, and for many, life-threatening crisis. As a community we are now turning our attention to helping our neighbors, residents and businesses to recover. Since hindsight is 20/20, it’s also a good time for businesses to assess their crisis communications plans and examine plans for how to communicate with customers in a crisis. Most companies have plans for what to do when the company is in crisis (or should have). But do you have a plan for how to support and communicate with your customers when a disaster strikes?

URGENT VS. NON-URGENT COMMUNICATIONS Contact your customers immediately if their loved ones or property are in your care and are threatened by an emergency situation. But recognize that calling your customers with non-urgent information at the wrong time could be distracting and inappropriate. Customers should not be contacted with nonurgent information during a crisis. Moreover, your business practices should be in line with the instructions from law enforcement and first responders. If the authorities are asking people to stay off the roads and off the phones,

providing excellent customer service and treating employees and vendors fairly, which has been the key to their long term success. In an insurance age where it is common for businesses to change companies or brokers every few years, the Tomlinson family, Puente Ready Mix and Marymount University, just to name a few, have been loyal customers over the past three generations. MM+A, located in Carlsbad, is a full service, independent insurance agency with 40 employees and over 300 years combined experience. It has been ranked a “Top 10 Agency in San Diego County” for 20 years by the San Diego Business Journal. Over the years, MM+A has built a team of experienced insurance experts, obtained appointments with over 200 insurance companies and striven to offer the most competitive prices, value and expertise to their clients. MM+A’s commitment to insurance excellence and community service was recognized last year when they received the prestigious Business of the Decade award from the Carlsbad Chamber of Commerce.

BE PREPARED

CARLA VALLONE Founder PORTAVOCE PR

your company’s actions should mirror those instructions. Tell your customers that in support of local emergency efforts you are closing and direct customers to your web site, social media channels or posted signs at your location for information on re-opening.

SHARE YOUR TALENTS & SERVICES Do offer your services to support the community during and after such an event – but communicate those offers in a sensitive and empathetic tone and use the appropriate communications channels. For instance, if you are a provider of restoration services, providing special discounts, free quotes or other consultations will be appreciated now. Yet make sure your post-crisis marketing has the correct tone and acknowledges the emotion and duress your clients may be under. Under normal circumstances a flier announcing a discount may come with bold colors, starbursts and exclamation points that are not appropriate when people are putting their homes back together. Announce offers and

freebies for displaced residents and hard-working first responders via your social media channels, web site, e-mail newsletters and on recorded phone messages. Follow your local media outlets on social media and share the information with them. They will likely help spread the word in an effort to support the community and help it rebuild. If you are looking to highlight a special program you offered during or after the fire, let your customers do the talking for you. Share their tweets, publish a letter of appreciation in your newsletter or post it at your business for all to see. All of these gestures will serve a dual purpose. They will demonstrate your loyalty to the community and create goodwill in a way that doesn’t smack of self-promotion or exploitation.

BE ACCOMMODATING

If you usually required a 24-hour cancellation policy, waive that policy during the period of crisis and for a respectful period of time afterward. Again, use non-invasive contact channels to share these exceptions. Perhaps the best and most personal way to make these gestures known is to reach out to your customers once things are “back to normal” and offer to help them reschedule their appointment and ask after their well being. Nothing means more to a client than knowing you were concerned about them. Lastly, it’s important to write all your plans down and share them with your team of employees. Document what worked and what didn’t. Save e-mail templates for use again in the future. In doing so you’ll be prepared for the next crisis that we hope never comes. Vallone can be reached at Carla.Vallone@PortavocePR.com

Marrs Maddocks & Associates Insurance Services 1903 Wright Place, Suite 280 Carlsbad, CA 92008 800-624-4538 l 760-707-5654 www.mmains.com

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

FIRE ›Continued from Page 1

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Authorities believed it claimed one life — firefighters found a badly burned body in a transient encampment. According to the City of Carlsbad, the fire caused an estimated $12 million in damage. It destroyed five homes, 18 apartment units and one commercial building. Four other homes and Knutzen’s office sustained major damage and 22 residences had minor damage. In those first hours, after sending his employees home, Knutzen stayed in the area, heading east as the fire moved west, trying to figure out whether his office of nearly 7 years was still standing. At first he was optimistic. The building appeared fine, except for some slightly melted roof tiles. But when he finally got inside two days later, he saw that the fire had torn through the roof and burned through the building, essentially a total loss of all of the tenant improvements Knutzen made to the building as well as his dental equipment. “Everything starts spinning,” Knutzen said. “How are you going to rebuild? What are my employees going to do for jobs?” His mind immediately turned toward finding a spot to relocate, said Knutzen a week later, as crews stripped damaged drywall from the inside of the office. He quickly came to a solution. Dr. Gary Braunstein of Carlsbad Dental Care — whose office is about a mile north at the Bressi Ranch Medical Plaza — offered to let him rent his office Tuesdays through Fridays. This allows Knutzen to continue serving his existing patients as he works to reopen his office. “He has two offices and only uses that office part time, so it’s a win-win,” Knutzen said. The temporary office is located at 6221 Metropolitan St., Suite 102. Knutzen added that the response from his fellow dentists was overwhelming. He got calls from dentists from far away as Mira Mesa offering him a temporary place to keep his business going. Knutzen said rebuilding will last two to

An employee of a restoration firm picked up debris from the office of Dr. Jeff Knutzen on Cassia Road. The office was heavily damaged by the Poinsettia Fire. According to Knutzen, all of the interior of the suite was damaged and equipment was damaged. He is rebuilding his office, an effort that will take two to three months. three months and cost him about $500,000. He plans to restore the office to look exactly the way it was before the fire and bring in new equipment. As for what other business owners can learn from his experience, Knutzen said it’s always good for companies to have a good evacuation plans. Another key is good insurance, he added. “Make sure your insurance policy covers you well and covers your employees when they’re out of work,” he said. “You need a very comprehensive insurance plan.” Though he admits the process is daunting, Knutzen added that he’s focusing on rebuilding and focusing on the positive. “I have a great staff that is going to stick with me and will be helping me with the process,” Knutzen said. “We’re going to make it through.”

CARLSBAD BUSINESS JOURNAL JUNE 2014 | 17

Staff exemplified grace under pressure during fire Wednesday, May 14 began as a normal, albeit hot, day in Carlsbad Unified. Then at 10:34 a.m. everything changed. As we now know, the fire broke out near Poinsettia Lane and Alicante Road, just east of El Camino Real. As Poinsettia Elementary Principal Margie Giordani saw flames south of her campus she called the district office and reported that School Resource Officer Malcom Warfield had just arrived and that they would be sheltering in place. We immediately activated our Emergency Operations Center (EOC). When Deputy Superintendent Suzanne O’Connell and I tried to drive over to Poinsettia School to assist the principal, we were turned back by police. It was mayhem. Cars were stopped in the middle of the street, people were standing in the median taking pictures, and fire trucks were screaming by. We watched a huge plume of black smoke, followed by a wall of flames, arch over El Camino Real just north of Cassia Road. At approximately 10:50 a.m., Ms. Giordani and Officer Warfield informed the EOC that, due to the fire’s proximity to the school (and lack of foreseeable containment), they should begin evacuating students. At the same time, burning embers had blown across El Camino Real. Dry brush in the canyons east and north of Aviara Oaks Elementary

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

and Middle Schools had caught fire. Homes and businesses in the surrounding area were directly in the fire’s widening path. Shortly before 11 a.m., the EOC received a call from Principals Leslie Harden and Megan Arias from Aviara Oaks, reporting thick black smoke on the hillside behind the campus. Superintendents from our neighboring districts offered buses to assist in school evacuations. Poinsettia students were taken east to Carrillo Elementary School in the San Marcos school district. Upon arrival the staff at Carrillo fed everyone lunch. But there was no way to get buses into Aviara at that point, so the two principals and the SRO determined that they would move students on foot to a nearby senior center, getting the students behind, rather than in front of, the fire. Aviara Oaks Elementary and Middle Schools have a combined population of 2,000 students. Thanks to our stalwart leaders and wonderful teachers and support staff, experienced with

Principals Megan Arias and Leslie Harden as they reopen their schools, Aviara Oaks, after the Poinsettia Fire on Monday, May 19. safety drills, a sense of calm prevailed amidst the surrounding chaos. Our teachers know their students have great radar for reading adult fears. All students and teachers walked east on Aviara

Parkway in an orderly way to the Sunrise Senior Center. As black smoke choked the air, shopping centers and business offices south of Palomar Airport Road heeded mandatory

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Real to Fire Station 2. There they watched movies and ate pizza with teachers and administrators until all students were picked up. Thanks to the heroic work of our firefighters, no CUSD property caught fire. We are immensely grateful for their work. Sadly, 13 students in Carlsbad Unified lost their homes. While this is still too large a number, we know it could have been many more. We are so grateful that no one was injured. I want to personally thank the administrators, teachers and staff who showed tremendous leadership. Courage means doing what’s right even when you’re afraid. Our teachers did a remarkable job, and our students were cooperative and responsible. As an EOC, we have already begun debriefing to learn from and refine our emergency preparedness procedures. Thank you to all the parents and members of the community who have taken time to send us words of support and appreciation.

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evacuation orders, but CUSD staff remained at our district office to continue to operate the EOC and assist schools. By noon, all power had been lost at the district office – including Internet and phone service. We sent our webmaster home so she could continue to push out phone, text and e-mail messages to our CUSD families via School Loop and School Messenger, Facebook and Twitter, as often as possible. By 1 p.m. it was no longer safe to stay at the district office, so we moved the EOC to the City of Carlsbad’s Command Center where we had the most up-to-date information and could communicate directly with our families via the city’s Internet. Fire is unpredictable, and plans constantly change. By 1:45 p.m., the Sunrise Senior Center was forced to evacuate. There were still more than 100 Aviara Oaks students waiting for their parents, so they headed down El Camino

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As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to

18 | WWW.CARLSBAD.ORG

MiraCosta students transfer to universities of choice One of the greatest strengths of MiraCosta College is that it has one of the highest transfer rates for community colleges in the region. But not only are MiraCosta College graduates accepted into an array of prestigious four-year universities and colleges, they are succeeding there, too, as MiraCosta College faculty continue to do an exceptional job preparing students for the academic rigors they will face at the university level. “MiraCosta College is dedicated to transfer students,” said Lise Flocken, faculty director of the Transfer Center. “And because of the strong foundation students receive from the dedicated MiraCosta faculty, our students are exceptional transfer candidates.” MiraCosta College graduates Shirin Marashi and Hamed Hajiha agree. The two are excelling at San Diego State University’s highly competitive business program, where Hamed is earning a master’s degree in accounting. He already has secured a job as an auditor

HIGHER LEARNING

DR. DICK ROBERTSON Interim Superintendent/President MIRACOSTA COLLEGE

with PricewaterhouseCoopers in San Diego once he graduates. “MiraCosta College is the best,” Hajiha said. “The first accounting class I took at San Diego State, I could tell I was ready right away. The preparation I had received from MiraCosta College was much better than the preparation other students in my class had.” Jaime Figueroa, who transferred from MiraCosta College to UC Berkeley, where he earned a bachelor’s degree in political science, also shares that sentiment. He plans to attend law school soon. “MiraCosta College became my bridge to the rest of the world,” Figueroa said. “I am very grateful for my degree from the University

Students from MiraCosta College last year were enrolled in more than 150 four-year universities, including private schools and Ivy League campuses. of California, Berkeley, but I am more than certain that no single academic accolade or professional title will ever surpass the emotional sentiment that resides within me whenever I have the

opportunity to proclaim the fact that I am a proud MiraCosta alum.” Shirin, Hamed and Jaime are hardly alone. Each year, thousands of MiraCosta College students transfer to a

California State University campus or take advantage of MiraCosta College’s Transfer Admission Guarantee Program. Through this program, students who meet the requirements are guaranteed

acceptance to University of California (UC) campuses in Irvine, Riverside, Santa Barbara, Santa Cruz, Davis and Merced. Students also can gain guaranteed access to UCSD through the separate, but similar, ULink Program. How has it fared? For the fall 2013 semester, the University of California system received 1,269 applications from MiraCosta College students. More than 70 percent were accepted. MiraCosta College also has matriculation agreements with Arizona State University, Brigham Young University and USC, among others. In fact, students from MiraCosta College last year were enrolled in more than 150 four-year universities, including private schools and Ivy League campuses. Students looking to graduate from a prestigious university would do well to look at MiraCosta College. Students leave MiraCosta well prepared. And there is no better return on your investment—classes are small, there is a plethora of support services and tuition is just $46 per unit.

Annual Chamber awards dinner honors top teachers The Carlsbad Chamber of Commerce, the business community and supporters of public education gathered to celebrate innovative and remarkable educational programs in Carlsbad and Encinitas schools at the annual Outstanding Educational Program Awards Dinner. More than 250 people attended the awards ceremony, held Friday, May 9 at the Omni La Costa Resort & Spa. Winners were announced in four categories: The Arts, Entrepreneurial Program, Civic Responsibility Program and STEM Program. The Civic Responsibility and STEM awards

were new additions to the program. “As a business organization, the Civic Responsibility Award allows us to recognize programs that are teaching our children to be responsible citizens,” said Toni Padron, the Chambers executive vice president and chief operations officer. “We also expanded the science award we used to give into the STEM (Science, Technology, Engineering and Math) because that is where the top jobs of the near future will be found.” During the evening, winners and finalists were awarded

funds to put toward the programs. The teacher of the year from each Carlsbad school and the overall teacher of the year from the Carlsbad Unified and Encinitas Union school districts also received special recognition. The program sponsors were NRG Energy, Inc., Omni La Costa Resort & Spa and Westfield Carlsbad. Award sponsors were: LEGOLAND California Resort (Civic Responsibility Program); Sylvan Learning Center (Entrepreneurial Program); Thermo Fisher Scientific (STEM Program); and Tri-City Medical Center (The Arts Program).

THIS YEAR’S WINNERS ARE:

THE ARTS CATEGORY: The Art of Penmanship, The Great Handwriting Challenge Buena Vista Elementary School Lead Teacher: Shannon O’Brien Principal: Tina Howard Operating under the thought that good handwriting leads to a more organized approach to communication, maximizing critical thinking and boost creativity, the program instructed students in correct penmanship and helped to identify and correct bad handwriting habits. It culminated in a contest that resulted in prizes and recognition for the winners.

ENTREPRENEURIAL PROGRAM CATEGORY

CIVIC RESPONSIBILITY PROGRAM

Team Time Ocean Knoll Elementary School Lead Teacher: Angelica Lopez

International Baccalaureate Primary Years Programme Ocean Knoll Elementary School Lead Teacher: Ashley Tarquin

This literacy program used a data-driven business model to help identify underperforming students and used data results to define the problem, identify an appropriate intervention and track progress. This approach helped the school significantly close the achievement gap between underperforming students and their classmates.

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outstanding educational program

From left, Shannon O’Brien and Principal Tina Howard of Buena Vista Elementary School, winner of The Arts award for The Art of Penmanship with presenter Ted Owen, president and CEO of the Carlsbad Chamber of Commerce.

Angelica Lopez of Ocean Knoll Elementary School, winner of The Entrepreneurial award for the program Team Time with presenter Chris Ross of Sylvan Learning Center of Encinitas.

STEM PROGRAM

The International Baccalaureate Program (IB) is a curriculum designed for students aged 3 to 12. It focuses on the development of the whole child (social, physical, emotional, cultural, and academic) as an inquirer, both in the classroom and in the world outside. The strong character development embedded in the program made a marked difference in behavior on the campus by reducing the number of discipline referrals and improving classroom conduct. It has led to efforts at recycling, the creation of a greenhouse on campus that grows food for local schools and a program that encourages students to walk, ride or roll to school to reduce pollution.

Ashley Tarquin of Ocean Knoll Elementary School, winner of The Civic Responsibility award for IB Primary Years Programme with presenter Lynn Crockett, education manager at LEGOLAND California Resort.

Secret Garden Project El Camino Creek Elementary School Lead Teacher: Kathy Hacker The Secret Garden Project got rid of paper and pencil and created a 100 percent hands-on lab for all students in an outdoor classroom setting. The garden serves as an additional lab to introduce students to scientific methods through plant-related experiments. Additionally, the garden provides a place to study weather, insects, soil and other environmental topics.

Carrie Brown, left, principal of El Camino Creek Elementary School, with Kathy Hacker, winner of the STEM Program award for Secret Garden Project with presenter Carmen Rene of Thermo Fisher Scientific.

CARLSBAD BUSINESS JOURNAL JUNE 2014 | 19

Realty firm helps spruce up Boys & Girls Club Carlsbad-based associates of the Keller Williams Realty Carlsbad Market Center, took May 8 off, but it was hardly a day of leisure. Instead, the associates gave back to their community by participating in RED Day, an annual day of service that Keller Williams created to allow its employees to renew, energize and donate to their communities and “Give Where They Live.” As part of the RED Day effort, Keller Williams Realty, Carlsbad spent six hours at Boys & Girls Clubs of Carlsbad’s Village Clubhouse at 115 Roosevelt St. helping to clean and paint the facility, as well as planting and preparing a fresh environment to help the children grow, learn and play. The Lowe’s store in Carlsbad was among the businesses that donated supplies and paint to the cause. “RED Day is built on the belief that people can and should come together to achieve extraordinary things to help others,” said Susan Johnson, a team leader with Keller Williams. “Last year, we helped to restore the beauty in the Leo Carrillo Ranch Park by planting, landscaping and refinishing picnic tables so our community can continue to enjoy this historical site. We can’t tell you what an impact it made on each of us personally. We all know that filling all the gaps in our communities can’t be accomplished by serving just once a year. RED Day just happens to be the one-day expression of the constant state of the Keller Williams culture. We see a need, discover who can meet it and get it done.”

Atlas at Carlsbad, a 246,668-square-foot building located at 5909 Sea Otter Place recently sold for $16 million.

Cassidy Turley sells former Upper Deck HQ for $16M

Carlsbad Mayor Matt Hall (center) with Keller Williams Realty associates who helped restore the Boys & Girls Clubs of Carlsbad’s Village Clubhouse on May 8.

Cassidy Turley has announced the sale of Atlas at Carlsbad, a 246,668-square-foot building located at 5909 Sea Otter Place for $16 million. The building is the former headquarters of the Upper Deck trading card company. The buyer is Regent Properties, which according to Aric Starck, Managing Director with Cassidy Turley’s Carlsbad office, plans to reposition the property to serve growing tenant demand in the market, which has a scarce supply of large blocks of contiguous space. “This facility is ... considered a single tenant corporate headquarters building,” Starck said. “Regent has begun redeveloping the building to allow for a single tenant or multiple office and R&D tenants.”

Starck, along with Cassidy Turley Managing Director Dennis Visser represented the seller in the transaction, WP Carey. Starck also represented Regent Properties. Several improvements are currently being done to the property, including interior renovation and modernization, new exterior glazing, new landscaping additional parking and site work. “Carlsbad currently has no new spec construction,” said Starck. “This project will be well positioned to capitalize on an environment where we are seeing significant net absorbtion and decreasing vacancy year after year.” In other news, Cassidy Turley’s Carlsbad office has also announced the sale of the North County

Corporate Center, a five-building, 493,898-square-foot industrial park in Vista for $57.65 million to Cornerstone Real Estate Advisors LLC. The seller was New York-based JPMorgan Chase. Starck represented the buyer and the seller, along with Rick Putnam and Bret Hardy of the Los Angeles office of Colliers International. North County Corporate Center’s five buildings are set on 26 net acres at 990 and 995 Joshua Way and 2750, 2760 and 2765 Progress St. less than one mile from the California State Route 78 freeway corridor. Built in 1999, North County Corporate Center features 26-foot ceiling clear height, dock-high and gradelevel doors, mezzanines, office space and generous parking.

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BUILDING FEATURES

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• High Quality New Construction • High Visible Identity at the Corner of Palomar Airport Road and Melrose Avenue • Parking Ratio 3.3/1,000 • On-Site Leasing Office 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

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