Cbj0713 book

NEW ECONOMIC DEVELOPMENT MANAGER City of Carlsbad introduces Christina Vincent.

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EATING LOCAL

A spotlight on places that offer food, drinks and tasty treats.

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BUSINESS WWW.CARLSBAD.ORG

JOURNAL

VOL. 30, NO. 7

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

JULY 2013

Fourth and fifth grade students at La Costa Heights Elementary School recently took part in a program modeled after the popular "Shark Tank" tv show. Carlsbad Chamber of Commerce members served as judges and spoke to the students about entrepreneurship.

‘Sharks’ help students learn about business

BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

T

he four entrepreneurs stood before the panel of four “sharks,” hopeful that at least one of them would be interested in their startup: Challows, chocolate-covered and jelly-filled marshmallows that they hope to manufacture for 28 cents a piece and sell for four times that amount on the market.

After the entrepreneurs shared their logo, their marketing plan and answered questions about production costs and their potential customers, the sharks were ready to bite. One offered them $1,500 for 20 percent stake in their company. The

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

HAPPY 4TH OF JULY!

entrepreneurs seemed to be considering the offer, when another shark made a competing offer — $2,500 for a 20 percent share.

It was a like a scene taken from the popular show “Shark Tank,” where aspiring business owners hawk their products before a panel of would-be investors — including entrepreneur Lori Greiner (who has been called the “Queen of QVC”) and Dallas Mavericks owner Mark Cuban. But in this case, the setting was not a television studio, it was a sixth-grade classroom at La Costa Heights Elementary School.

The entrepreneurs were students and the “sharks” were local business owners, many of them Carlsbad Chamber of Commerce members.

ith this program, members of the business community can contribute meaningfully by donating their time and expertise.

— Leighangela Brady, Principal, La Costa Heights Elementary School

Poseidon breaks ground on desal project Representatives of the Carlsbad Chamber of Commerce joined state and local officials early last month to celebrate the official start of construction of Poseidon Water’s Carlsbad Desalination Project, which when complete will fulfill about 7 percent of San Diego County’s water needs by converting seawater into high-quality drinking water.

The celebration, which was nearly 12 years in the making due to legal delays and other setbacks, was made possible by a 30-year water agreement reached late last year between Poseidon Water and the San Diego County Water Authority to buy up to 50 million gallons of desalinated seawater a day from the plant.

The ceremony marked the start of construction of the desalination plant, which will be located at the Encina Power Plant. The project also includes a 10-mile pipeline from the facility to an aqueduct connection facility in San Marcos, which is also being constructed. The entire project is expected to be operational in 2016.

“Today is a celebration and a thank you,” said Poseidon Water CEO Carlos Riva. “We wanted to acknowledge the many people who have supported us and stood by us throughout the process and let them know that

SEE POSEIDON Page 8

5934 Priestly Drive Carlsbad, CA 92008

SEE SHARKS Page 8

“W

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Chamber members take part in popular school program

Carlsbad Mayor Matt Hall (sixth from left) and officials from Poseidon Water and other agencies hold shovels to commemorate the construction of the Carlsbad Desalination Project. (Photo by Sam Wells)

E A T U R E

EXPLORING LOCAL:

|F

THINGS TO DO IN AND OUT OF THE SUN

PAGE TWO

The following is a selection of special events that are happening this summer in Carlsbad.

Presented by

Gráinne Hambly & William Jackson The Brave Combo

JULY 27

JULY 5 (starting)

MUSEUM OF MAKING MUSIC HOSTS HARP GREATS

TGIF CONCERTS CONTINUE The popular tradition of the City of Carlsbad’s Cultural Arts Office continues its 27th season of providing great music and entertainment for the entire family. Upcoming shows at Stagecoach Park (3420 Camino de los Coches) include the High Street Band, a swing band, on July 5 and the Grammy-winning Brave Combo, playing a mix of world music, on July 12. The concert series then moves to Poinsettia Park (6600 Hidden Valley Road) for concerts by Café R&B on July 19, Louie Cruz Beltran on July 26 and The Bayou Brothers on Aug. 2. The concert series continues through Aug. 23. Concerts are every Friday evening. They start at 6 p.m. and end at 8 p.m. For more information, visit www.carlsbadca.gov and click on the “Cultural Arts” link on the left hand side of the page.

NOW ON DISPLAY LIFE-SIZED X-WING FIGHTER

The world’s largest LEGO model has arrived in Carlsbad. After its unveiling in Times Square in New York this spring, the LEGO Star Wars X-Wing starfighter — a life-sized version of the vessel used by Luke Skywalker to blow up the Death Star in the first Star Wars movie — is now at LEGOLAND California Resort. It stands 11 feet tall, is 43 feet long and has a wingspan measuring 44 feet. It took six freight trucks to transport the model, which was made from more than 5.3 million LEGO bricks, to transport the model to the local theme park, where it will remain through the end of the year.

It took 32 builders 17,336 hours (about four months) to construct.

JULY 17 (starting) A DAY AT THE RACES Del Mar’s 74th racing season starts from Wednesday, July 7 and lasts through Wednesday, Sept. 4. Noted for its hats, fashion and fun, the 37-day racing season will feature 43 stake races worth $7.8 million and five Breeder’s Cup qualifying races. Other related events include the first-ever Grill Fest (on Saturday, Aug. 17) featuring more than 25 barbecue pros, and the return of the popular Summer Concert Series — free concerts for fans attending the races — featuring such noted bands as the B-52s (Friday, July 19), Fitz and the Tantrums (Friday, July 26) and Sammy Hagar & the Wabos (Saturday, July 27).

Stretch run admission is $6 ($10 on opening day) and $10 for clubhouse admission ($20 on opening day). For more information, visit www.dmtc.com.

The Donnis Trio

JULY 11 PROJECT WALK’S MOVE WITH MUSIC For the second year, Project WALK holds this musical fundraiser, which takes place from 6-9:30 p.m. on July 11 at the Belly-Up Tavern, 143 S. Cedros Ave, Solana Beach. This concert event features live performances by local musicians. The event features music, dancing, silent auction, and door giveaways. The evening focuses on raising funds to achieve Project WALK’s mission of assisting individuals with their recovery through the Move with Your Heart scholarship fund.

Performing this year will be The Donnis Trio, Bri, Kada and Christopher Dale. Cost for this 21-andup event is $12 presale and $15 at the door.

Purchase tickets online at www.bellyup.com

JULY 20 NVA LAUNCHES SEASON 13 Carlsbad’s own New Village Arts Theater launches lucky Season 13 with the rocking ‘60s musical soap opera “Suds: The Musical” which runs from July 20 to Sept. 1. The season continues with the thriller “Wait Until Dark” (Oct. 5-27); the returns of “Forever Plaid: Plaid Tidings” (Nov. 23 through Dec. 31); the San Diego premiere of “Circle Mirror Transformation” (Feb. 8 through March 2, 2014); “To Kill a Mockingbird” (April 12 through May 4, 2014) and “The Miss Firecracker Contest” (June 7-29, 2014). For more information, visit www.newvillagearts.org.

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In conjunction with its exhibition “The Harp,” the Museum of Making Music (5790 Armada Drive) will host an evening of Celtic music when it hosts the concert “Gráinne Hambly & William Jackson: Two Sides of Celtic Harp,” at 7 p.m. on Saturday, July 27. Gráinne Hambly and William Jackson are two of the foremost harpers of Ireland and Scotland. Combining their extraordinary talents on harp as well as concertina, tinwhistle and bouzouki, “The Masters of the Celtic Harp,” have been performing all over the country and wowing audiences with their artistry. With demanding solo careers that often have them performing on different continents, their “Two Sides of Celtic” show is a special treat that brings these talented artists together. Ticket prices are $20 ($15 for museum members). For more information or to purchase tickets, visit www.museumofmakingmusic.com. Another part of the exhibit — “Harps in the City,” will also take place throughout July, with harps visiting several places in Carlsbad, including one at the Carlsbad Chamber of Commerce, 5934 Priestly Drive.

JULY 27 (starting) TOP TENNIS IN LA COSTA The Women’s Tennis Association’s Southern California Open will once again bring some of the world’s best tennis players to the La Costa Resort and Spa. Among those who will be playing in the tournament will be the world’s No. 2 player, Victoria Azarenka of Belarus, the 2013 Australian Open champion. Others include 2011 winner Angieszka Radwanska of Poland, currently ranked No. 4 in the world, No. 8 Petra Kvitova, No. 11 Roberta Vinci and No. 12 Ana Ivanovic and defending champion Dominika Cibulkova, currently ranked No. 18. This is the tournament’s 28th year. For more information, go to www.southerncaliforniaopen13.com.

CARLSBAD BUSINESS JOURNAL JULY 2013

WORDS OF WISDOM TED OWEN

OFFICERS The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer Life Technologies Corp.

Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp.

Vice Chair of Economic Development YourOpsManager

Carlton Lund John Osborne Gina McBride John Lechleiter

President & CEO CARLSBAD CHAMBER OF COMMERCE

Carmen Rene Michael Howes, AICP

Sharing ‘Shark’

Peter MacLaggan

author’s maxims

Vice Chair of Business & Community Development Deb Beddoe

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

on networking

DIRECTORS Joseph Charest Neil Crapo Mimi Gaffey Lupe Hairston John Hanley Ahmed Haque Tucker Hohenstein Dan Hulen Stephen “Hap” L’Heureux Matt Leonard Gene Manganiello Paul McCormick Trisa Mills Niels Norby Colin Ross Chris Ross Ken Ryan Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Michael Uzitas Jim Valentine Francisco Valle

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD MiraCosta College NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo John Coates Suzette Lovely Francisco Rodriguez Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

INDEX CITY UPDATE................................4 VILLAGE BEAT..............................5 EXPAND YOUR KNOWLEDGE......... 7 MEMBER DIGEST.........................9-12 RESTAURANT SPOTLIGHT.............14 EDUCATION NEWS.......................16,17 REAL ESTATE UPDATE...................18 BUSINESS BUZZ...........................19 MEMBER MARKETPLACE..............19

Carlsbad Chamber of Commerce Chairman Carlton Lund with Carlsbad High senior class President Levi Sebahar.

(Photo Provided by Rachel Barton Lister)

Be Somebody: Good advice to grads, but for everyone too I was recently honored to be asked to deliver the main address at the 2013 Carlsbad High School Interfaith Baccalaureate Service, a ceremony for graduating seniors held June 9 at the Church of Jesus Christ of LatterDay Saints.

For this column, I’d like to share with you an excerpt of my speech.

I believe that the themes resonate with people at all stages of life: If you take anything from my words today - it should be this: Go out and BE SOMEBODY. This is not something new. 43 years ago, I had the opportunity to give the commencement speech at the University of Wisconsin-Whitewater. And I gave the same advice: BE SOMEBODY. What does this mean?

I fervently believe that when you give, you receive. So as you move forward, BE SOMEBODY who gives back.

If you volunteer, keep volunteering. If not, start. Not to pad up a résumé, but in order to keep your passions alive. Find a cause you strongly believe in, and give your time to it. You will never regret it. In fact, many people find their future careers from volunteering.

Develop a passion for giving back – to your church, to your community, to your country. You will really realize the value of your time when you volunteer, because you know you’ll be making a difference. You’ll be working toward a better future, for others and for yourselves …

Go out and BE SOMEBODY who is inquisitive and curious about the world around you.

One thing you’ll find out is that the world is large, but it’s also curiously connected. You never know

CARLTON LUND

Katz & Associates Wells Fargo RAM Enterprises International Fish Window Cleaning Solatube Global Marketing, Inc. NRG West Colliers International Schubach Aviation Law Offices of Stephen M. L’Heureux Edward Jones Lexus Carlsbad La Costa Resort and Spa TaylorMade Golf Company SD Trophy LEGOLAND California Sylvan Learning Center of Encinitas Waste Management Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. Scripps Health SDG&E Tri-City Medical Center

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CHAMBER

CHAIRMAN’S KUDOS

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

who you’re going to meet, and what role these people are going to play in your life – or in the lives of others.

Let me tell you a little story about when I first came to Carlsbad 41 years ago. I bought my first house here right on Carlsbad Boulevard.

Three doors down from me lived a man named Tom. Those of you in the audience who are familiar with surfing may be familiar with his last name — Morey. Those of you who don’t will no doubt be familiar with his product, the Boogie Board. During those days, I tested a lot of Boogie Boards!

No matter which beach you go to, no doubt you’ll see somebody riding a board that was dreamed up, created and born right here in Carlsbad. On a recent trip, we saw Boogie boards in Mumbai, India!

Every time I see one I’m reminded of how great ideas are often just around the corner – and those great ideas can also come from you. But for that to happen, remember the following: BE SOMEBODY who works hard.

When you work hard, there’s no doubt that you’re going to win.

I’m not saying you’ll always be

successful, but hard work always makes you a better person. You’ll learn a lot from hard work, and when you succeed, you’ll need to know how to work hard to give meaning to your success and to keep it moving forward. Thomas Jefferson said, “I am a great believer in luck, and I find the harder I work, the more I have of it.” ….

My advice to you is that you BE SOMEBODY who is adaptable, who embraces everything that life gives you and works to make the best out of it.

If you think about it, it’s quite possible that your dream job hasn’t even been invented yet.

Who knows what technologies will be created in the next coming years — and what role you will play in the creation of those technologies. These are exciting times, and I’m excited for all of the contributions that you are going to give to the world.

BE SOMEBODY who is kind.

Don’t be a jerk to others. Don’t talk trash. Remember to choose your friends wisely because others judge you based on who you hang out with. Choose friends that will make you look good, and when somebody honors you with their friendship, do all that you can to be a good reflection on them.

Motivational speaker Zig Ziglar used to say: “ If you go out looking for friends, you’re going to find they are very scarce. if you go out to be a friend, you’ll find them everywhere.”

Finally, remember that your attitude determines your altitude. When you reach great heights remember to look down and enjoy the view. Now go out and BE SOMEBODY.

BOOTS IN BUSINESS PROFILE Cpl. Kirsten Lee Denner thought that after leaving the Marine Corps she wanted to promote health and wellness. Being a Boots in Business participant allowed her to realize that what she really wanted to do is be a physical therapist.

Originally from Texas, Denner spent four years in the Marines. She began her military experience as an ammunition technician and later became the training representative for her ammunition company.

During her experience with Boots in Business, Denner visited several businesses that work in the health field, including Tri-City Wellness clinic, where she observed the evaluation of patients and their rehabilitation programs, and Activ8 Athleticism, where she saw individual and group physical training sessions. She also went to Healthy Dimensions and TaylorMade Golf.

“I was able to make many decisions for my future because I was thrown in and really felt what it was like to work in these different settings,” said Denner.

“I learned how I would have to work with people, the education required, the opportunities within the fields, and the pressures of these environments I would have to overcome. My schedule at these different places was designed to put me in the environment, surround me with professionals in the field,

The essence of this column is to share some thoughts from one of the best business success authors in America, Harvey Mackay the noted author of "Swimming With the Sharks.”

His fourth book is titled “Dig Your Well Before You’re Thirsty.”

One of his techniques is to print a Mackay's Maxim at the end of each chapter. I would like to share of few of those from this book as they will help you focus on networking as a step to success.

• Up the proverbial creek? If you’ve got a network, you’ve always got a paddle.

• Networking may not be rocket science, but studies prove it works for rocket scientists.

• There is always a place in the dugout for anyone who can pick off the other team’s signs.

• Prepare to win. Then prepare to dazzle. Then prepare for the yes.

• It does matter how they remember you, but it’s more important that they do remember you.

• The really big networking mistakes people make in their lives come from the risks they never take.

• People aren’t strangers if you’ve already met them. The trick is to meet them before you need their help.

• Rule #1: Listen to your boss. Rule #2: Know whom your boss listens to.

• When two people exchange dollar bills, each has only one dollar. When two people exchange networks, they each have two networks.

• One reason that people are afraid to network is that they don’t want to hear the word no. But no is the secondbest answer there is. At least you know where you stand.

Kirsten Lee Denner, center, pictured with Activ8's TJ Moreno, from right and Alex Hoffman. and provide me opportunities to ask questions to help guide me in the right direction.”

I now feel I have a very solid base that helped set attainable goals for my future,” said Denner, who is moving to Austin Texas and has decided to major in exercise and sports science at Texas State University and then apply to physical therapy school to become a doctor.

Always remember you don’t want to hear the following from your client.”Knock, Knock.

Who is there? Not you anymore.”

I will end with this Mackay quote,“I don’t know what I will be doing a year from now, but whatever it is undoubtedly will be based on the contacts I made today."

Check periodically to see if your net is working.

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CITY UPDATE

WWW.CARLSBAD.ORG

By the time you read this you may have already met our new Economic Development Manager, Christina Vincent, who took over that position on June 17.

Vincent came to us from Colorado, where she spent the past year as the economic development administrator for the city of Thornton, and five years prior to that as redevelopment program manager for the city of Fort Collins.

However, Vincent is not new to California, or to San Diego, for that matter.

She’s a San Diego native and a graduate of San Diego State University, where she earned her master’s degree in city planning, her certificate in community and economic development, and her bachelor’s degree in applied arts and sciences.

And before moving to Colorado she served as executive director of the College Area Business Improvement District, one of San Diego city’s 18 such districts.

The City of Carlsbad is excited to have Vincent on our team because for the past two years we’ve been building an innovative economic development program that focuses on growing businesses in Carlsbad.

We conducted a survey recently to hear from our local firms about what we can do to improve the business climate.

One of the things we heard is that

CITY BRIEFS

Carlsbad OK’s ‘payfor-performance’

The Carlsbad City Council has approved a new agreement with the Carlsbad City Employees’ Association that includes a groundbreaking provision linking raises to specific performance goals. The “pay for performance” provision is rare among public agencies, and Carlsbad is the first city in San Diego County to implement such a system.

Although this is a first for any of Carlsbad’s three employee bargaining units, city management employees have had raises tied to performance since 1998, and the City Council wanted to implement the same system for non-management employees. The county of San Diego has a pay-for-performance system for its lawyers in the county counsel’s office.

The new two-year memorandum of understanding with the employees’ association, which the City Council approved Tuesday, June 18, includes an across-the-board 3 percent raise effective March 1, 2013,

“I

CITY NEWS

n theory you want a community to have large industries and innovative companies, and small, retailoriented businesses.

You want both to be thriving, and Carlsbad is perfectly positioned to accommodate both large industries and small ones.

Director of Community & Economic Development CITY OF CARLSBAD

attracting good talent is at the top of your list, and we’ve developed a program to address that need. We’re looking into recruiting a higher education research or educational institution that can help develop a professional workforce and spawn innovation.

Vincent is well-suited for her new tasks because she understands Carlsbad’s unique position in the region, and she has a strong background in working with local business communities. She’ll continue our collaboration with neighboring cities and economic development councils in North County, as well as with the Carlsbad Chamber of Commerce and the San Diego Regional Economic Development Corp.

While in Colorado, Vincent worked with a business incubator, and the City of Carlsbad recently leased the old Farmers Insurance auto claims building to scientists who have opened a new community lab/life sciences incubator, “Bio, Tech and Beyond.” Their objective will be to cultivate new products that will cure disease and launch new

companies, and will be a complement to our thriving life sciences cluster.

“In theory you want a community to have large industries and innovative companies, and small, retail-oriented businesses,” Vincent said in a recent conversation. “You want both to be thriving, and Carlsbad is perfectly positioned to accommodate both large industries and small ones.

“Of all San Diego communities

and a 3 percent raise effective Jan. 1, 2014. Under previous agreements, employees received raises by advancing through steps on a pay scale. The raises were negotiated between the city and the employees’ association and took effect automatically.

Beginning in 2014 the pay steps will be eliminated, and each position will have a set minimum and maximum salary range. At the start of the year supervisors will meet with each employee to set specific competencies and goals for the year, and raises will be determined by how well employees attain those goals. The overall budget for the raises effective Dec. 31, 2014, will be 4 percent, and actual raises will vary depending on an employee’s performance.

The year prior to negotiations leading up to the new agreement, the city and employees’ association formed a task force to study and implement an evaluation and compensation system that will work best for the city and its employees, said City of Carlsbad Human Resources Director Julie Clark.

“Our goal is to provide compensation that is fair and allows us to retain the best caliber of employee for our city,” Clark said. “It will also

mean that the city will continue to deliver the high quality of service that our residents have become accustomed to.”

Pam Drew, and associate planner and president of the Carlsbad City Employees’ Association, said that the benefit of the new system for employees is that “it will allow the employees to have more input into how they accomplish their jobs and the resources they need to be more efficient.”

“The program will allow the employees to feel that they are part of the process, which will give employees the feeling of ownership and pride by working together to make the city and organization better,” Drew said.

The Carlsbad City Employees’ Association represents 331 budgeted city employees. In the previous MOU, which was in effect from Jan. 1, 2010, to Dec. 31, 2012, employees received no raises and assumed the full 8 percent share of their pension contribution. The city had previously had paid all but 1 percent of the employees’ pension share.

The other two employee bargaining units represent city police officers and firefighters.

— Christina Vincent

Carlsbad is one community that has been able to grow in a smart and strategic way,” Vincent said.

“It has attracted headquarters of national and international firms, and has structured itself very well to continue to expand in established industry clusters.”

Vincent will take over for me, but I won’t be leaving. As the City of Carlsbad’s new director of Community & Economic Development, I’ll

Traffic signal project improves flow The Carlsbad City Council on Tuesday approved the acquisition of equipment needed to complete a comprehensive traffic signal project this year that will improve traffic flow throughout the city. The three-year project is ahead of schedule and under budget.

“Our traffic signal system has gone from the Stone Age to state of the art,” said City of Carlsbad Public Works Director Skip Hammann. “We are on course to achieve our objective to implement a world class traffic signal program in a fraction of the time and cost needed to complete similar projects.”

City staff expects the project to cost $4.5 million, which is $1.2 million less than the original estimate.

Engineers plan to have almost all of the city’s 174 traffic signals linked to a new traffic management center by the end of summer.

“We are six months ahead of schedule because we used public/ private partnerships focused on delivering cost effective solutions to

Grand Opening Please join us for the grand opening of Southern California’s first life sciences incubator and community lab space. Celebrate Citizens’ Science Day at the City of Carlsbad.

Friday, July 12 2351 Faraday Ave. 4:30 p.m. Doors Open n 5:30 p.m. Ribbon Cutting Reception Until 7:30 p.m.

For more information and to RSVP, visit biotechandbeyond.eventbrite.com.

“

Christina Vincent started her new job on June 17

KATHY DODSON

Meet Carlsbad’s new economic development manager

continue to work with many of you in moving the city to new heights.

I’ll also continue to work very closely with former Community & Economic Development Director Gary Barberio, who is our new assistant city manager.

Please welcome Christina to her new position, and I’m confident you’ll become very familiar with her as she works hard to propel Carlsbad to new economic successes. meet Carlsbad’s unique traffic setting,” said Project Manager Doug Bilse.

The first two years of the traffic signal project involved upgrading equipment to improve performance and increase reliability. Staff attained a major milestone this spring when it linked 130 traffic signals to a new traffic management center through a wireless network. This enables staff to monitor traffic flow on all of Carlsbad’s major corridors and remotely control the traffic signals.

The project team customized equipment to meet Carlsbad’s distinctive traffic challenges.

“Carlsbad is a leader in implementing livable streets, so the traffic signal equipment was designed to improve service to bicyclists and pedestrians as well as drivers,” Hammann said.

The video cameras that detect autos were modified to better serve and count bicyclists, and new countdown indicators were installed at busy intersections to show pedestrians the time remaining to cross the street. Several intersections were improved, including the popular “Carlsbad Scramble” at Carlsbad Village Drive and Carlsbad Boulevard.

Bilse realizes that drivers are more concerned with getting to their destinations quickly and are not necessarily interested in how the traffic signals operate.

“With the new equipment in place, we are now ready to implement new traffic signal timing plans to better serve all those who live, work and play in Carlsbad,” he said.

“Developing signal timing plans is a challenge because travel patterns vary by the hour, day and month.”

Watch a video about wait times at red lights.

Carlsbad has been recognized recently as a leader in the traffic signal industry. The pioneering work developing the wireless network won an award at the 2010 San Diego Geography Showcase, and city traffic engineers have made presentations to professional organizations on the innovative concepts introduced as part of this project.

The new traffic management center has become a test bed for evaluating new equipment.

— SOURCE: CITY OF CARLSBAD

CARLSBAD BUSINESS JOURNAL JULY 2013

VILLAGE BEAT

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Capital improvement budget approved Last month, the Carlsbad City Council showed its continuing support for the revitalization of Carlsbad Village by approving $1.4 million in new capital projects over the next year for both the Village and the neighboring Barrio area.

City staff and Urban Place Consulting Group, the City’s downtown revitalization consultant, worked together over the past several months to develop seven projects that will expand current pilot projects in the Village or develop new ones.

Below is a brief description of each project that was included in the capital improvement budget that the city approved.

1. Village Streetscape — The Village of Carlsbad will receive new combination trash-and-recycling receptacles, new benches, and new hanging flower baskets to expand the current pilot program.

2. Village Safety Lighting — Replacement of bulbs and toppers of current pedestrian-scale light poles, which will be two-to-three times brighter than current light poles in the commercial area; and the addition of three new pedestrian poles to the block of State Street between Carlsbad Village Drive and Oak Avenue.

3. Village Decorative Lighting — Expansion of current decorative tree lighting on State Street and pole lighting on Carlsbad Village Drive.

These will include Grand Avenue, Carlsbad Boulevard, Carlsbad Village Drive to the freeway, as well as State Street north of Grand Avenue, and portions of Roosevelt Street.

ASHLEY WESTMAN

Council approves Village and Barrio project funding VILLAGE BEAT

Project Manager URBAN PLACE CONSULTING GROUP

4. Village Parking Wayfinding — A much-needed directional sign system that points automobile drivers to the free public parking lots.

5. Village and Barrio Bike and Pedestrian Wayfinding — A directional sign system that points pedestrians and bicyclists to designated landmarks, with time measured in minutes or distance measured in blocks shown on the signs.

6. Barrio Traffic Circles — A series of small circles with landscaping in the intersections, intended to calm traffic on the wide streets of the Barrio.

7. Barrio Safety Lighting — An analysis of current conditions and needs for safety lighting in the Barrio.

SUMMER IN THE VILLAGE

A new movie series, “Flicks at the Fountain,” will take place over eight Thursday evenings beginning July 11 and running through Aug. 29.

It includes cult classics such as “Goonies” and “The Princess Bride.” Check the website, www. carlsbad-village.com/endless for more information.

More than 150 new custom bike racks and bike corrals, funded through a SANDAG grant, will be installed by the end of July, making

Carlsbad Park and Recreations employee Greg Dauss works on some planters in the Carlsbad Village. the Village even more bikefriendly, and the City’s Transportation Department recently widened stretches of bike lane on Coast Highway to nine feet in width.

Your source for Business & Personal Insurance

in Carlsbad and all San Diego County

The “Curb Cafe Policy,” enacted

by Council earlier this year, will see its first project in the form of an outdoor deck in front of Garcia’s Mexican Restaurant on State

Street, allowing customers to enjoy the weather while dining.

Westman can be reached at ashley@ urbanplaceconsulting.com

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SDG&E is prepared for summer electricity demand Conservation and demand-response programs crucial This summer, San Diego Gas & Electric (SDG&E) is reminding customers that, while adequate electricity supplies are lined up to meet customers’ energy needs, conservation and demand response will still be vital during extremely hot weather or an unplanned power plant outage or transmission line emergency.

On June 7, Southern California Edison (SCE), the majority owner and operator of the San Onofre Nuclear Generating Station (SONGS), announced that a decision was reached to permanently retire SONGS Units 2 and 3 and to seek approval to start the decommissioning activities for the entire facility.

SDG&E has already made plans to meet our customers’ energy needs safely and reliably this summer for the second straight summer without SONGS. Due to the fact that SONGS will be offline permanently, the regional electric resource situation will face some challenges.

As the weather warms up, energy use typically increases due to increased use of air conditioning. Despite having adequate electric resources, conditions may change anytime due to unexpected situations that may be out of SDG&E’s control. High energy use during summer heat waves or electric transmission emergencies can have severe impacts on SDG&E’s ability to deliver power.

“While SDG&E has lined up the electric resources necessary to supply our customers with enough power this summer, in the event of an extended heat wave, we expect that we will need to ask customers to reduce their energy use,” said Jessie J. Knight, Jr., SDG&E’s chairman and CEO. “Helping our customers use less energy is in everyone’s best interest to save money, to protect the environment, and to ensure future generations have access to much needed energy supply. SDG&E

On June 7, Southern California Edison announced that it will pemanently retire the San Onofre Nuclear Generating Station. Photo courtesy of www.songscommunity.com encourages customers to use energy wisely and to conserve whenever they can to help keep energy bills as low as possible, especially as the warmer summer months approach.”

In 2012, SDG&E completed the Sunrise Powerlink, which has greatly increased reliability, allowed renewable development in Imperial Valley to flourish and increased Southern California’s ability to import power.

In addition, SDG&E has completed several transmission upgrade projects that will strengthen the system and assist in voltage support in the absence of SONGS. The California Independent System Operator Corporation (ISO), responsible for managing the bulk of the state’s power grid, recently issued its 2013 Summer Assessment confirming adequate supplies for most of California. The assessment identified local reliability concerns for southern Orange and San Diego Counties during extensive heat waves as a result of the absence of power from San Onofre. An estimated 51,068 MW of power plant capacity should be available this summer within the ISO grid, which includes 2,502 MW of new generation that came online between June 1, 2012, and April 1, 2013. An

additional 891 MW was energized as of in June. The new power supply sources are comprised of 24 percent wind and solar power.

The ISO is also continuing demand response and conservation awareness, and is asking consumers to watch for the Flex Alert conservation campaign on TV and radio again this summer, which will alert customers when to conserve electricity.

“SDG&E customers are encouraged to watch for Flex Alerts this summer and help alleviate stress on the local grid by reducing energy use during key hours. Conserving on these key days will be essential,” said Eric Schmitt, ISO vice president of operations.

Last year, SDG&E announced the launch of Reduce Your Use rewards, a demand-response program for SDG&E’s residential customers who are eligible to earn a bill credit for using less electricity on specific days.

These Reduce Your Use days may be called on hot summer days when energy demand is high. SDG&E residential customers are encouraged to set up email or text alerts so that they can be notified the day before a “Reduce Your Use” day and get notified when energy-saving results are available online the next day. In

2012, results showed that customers who signed up for Reduce Your Use alerts saved more energy than those who did not, reducing by about five percent on average.

“At SDG&E, we are working hard to provide customers with smart energy solutions to reduce their energy and start saving money on energy bills today,” said Michael R. Niggli, SDG&E’s president and chief operating officer.

SDG&E is focused on helping educate customers to make smarter energy decisions and providing tools and resources that can help them manage their electricity use and save money. By signing up for My Account through SDG&E’s website, customers can access the Energy Management Tool, which helps them manage their energy use by providing daily updates on how and where they use energy the most. A video overview of the My Account tools is available on SDG&E’s YouTube channel.

SDG&E is also working with the California Public Utilities Commission to ensure that customers understand the importance of conserving energy and have access to the tools that will help reduce strain on the grid and lower their bills.

During the warmer weather ahead, SDG&E recommends these tips to save on energy use and costs, and reduce impact on the grid during high-demand days: • Set your air conditioner to 78 degrees between 11 a.m. and 6 p.m.

• Use fans. Use a ceiling or portable fan instead of the air conditioner.

• Power down equipment.

Unplug TV, cable, DVD or gaming devices when idle or use a smart power strip.

• Change filters regularly.

Make sure the filter in your central air conditioner is clean to help it run more efficiently.

• Install weather stripping.

Keep cool air in with weather stripping on doors/windows.

• Use a pool or spa cover.

Covers can reduce heat loss by up to 90 percent.

• Switch off and replace.

Turn lights off when you leave a room and replace regular bulbs with CFLs. • Filter pools and spas in the early morning or after the sun goes down.

• Install window coverings.

Install shade trees, awnings or blinds over brightest windows.

• Monitor your energy use.

Check out Energy Charts, a new online tool through My Account.

For more energy-saving tips to use throughout the year visit www.sdge.com/savemoney or call (800) 411-7343.

Business owners hear about energy outlook Ready Carlsbad Business Alliance hosts meeting

BY SHANNON MURCHISON

Nearly 50 City of Carlsbad business owners learned about the region’s summer energy outlook and specific steps they can take to help reduce energy use as part of a meeting organized by the Ready Carlsbad Business Alliance, an organization formed by the City of Carlsbad and the Carlsbad Chamber of Commerce to enable businesses to take an active role in emergency preparedness and response.

David Geier, vice president of electrical operations for SDG&E, told attendees at the June 14 meeting that the energy outlook is more concrete this summer than in other years, especially with the decision to shut down the San Onofre Nuclear Generating Station.

“This year, I guess the good news is we have more certainty,” he said, adding, “everyone in the region is tied together.”

Geier discussed steps SDG&E has taken to import power as well as to reduce risk factors, including replacing wood power-line poles to steel, which will stand up against greater winds as well as wildfires.

To reduce energy use, Geier said several programs are in place, including Reduce Your Use Day rewards, which offers residential customers bill credit for usage reduction, as well as Flex Your Power’s Flex Alert program, which allows residential and commercial customers to be notified of expected high peak days.

However, despite efforts to reduce energy use, especially during the high-demand periods of late August through early September, Geier said nature may pose the greatest energy

The Ready Carlsbad Business Alliance held a meeting in which SDG&E officials spoke about the region's summer energy outlook and shared energy conservation tips.

(Photos by Jeff Murdock)

David Geier, vice president of electrical operations for SDG&E.

challenge this summer.

“Probably the single biggest risk is wildfires,” Geier said.

While the summer energy outlook is “tight,” Geier said he remains optimistic.

“A lot of bad things have to happen before we get into a situation,” he said.

The Ready Carlsbad Business Alliance was developed to promote business emergency preparedness and response through services, educational programs and cooperative partnerships.

David Harrison, the City of Carlsbad’s emergency preparedness manager, said information sharing sessions such as this meeting are important to the overall mission of the Ready Carlsbad Business Alliance, and support FEMA’s preparedness mission as explained

related to emergency preparedness.

“We’re trying to ensure businesses are up and running at all times, because your economy depends on it,” she said.

Padron said the Ready Carlsbad Business Alliance is an example of how the city and the chamber can work together on emergency preparedness.

“We consider ourselves the model for what cities and a Chamber of Commerce can do,” she said.

For more information on the City of Carlsbad Chamber of Commerce’s Ready Carlsbad Business Alliance, contact David Harrison at David.Harrison@carlsbadca.gov and visit readycarlsbad.com.

Murchinson is a CERT volunteer with the City of Carlsbad.

in their “Whole Community Approach to Emergency Management.”

“The context for this type of symposium is the broader effort of engaging the whole community in emergency preparedness,” Harrison said.

Deb Beddoe, CEO of YourOpsManager and co-chairwoman of the Ready Carlsbad Business Alliance, said businesses can do a lot to help their cities with emergencies, and this partnership is an example of what’s possible.

“We would like to make the City of Carlsbad a model city for preparedness in recovering from disasters,” she said.

Toni Padron, executive vice president and chief operating officer of the Carlsbad Chamber of Commerce, said it is important for business owners to work together to address issues

CARLSBAD BUSINESS JOURNAL JULY 2013

Don’t get trampled by the investment herd I’m noticing more and more people asking, saying and doing the same thing: “Don’t Get Trampled by the Herd.”

Every year in early July, thousands of people “run with the bulls” in Pamplona, Spain. While the event is exciting, it is also hazardous, and many runners have gotten badly injured over the years.

As an investor, you may find that running with the herd is dangerous to you, too — because if you’re constantly following what everyone else is doing, your own financial goals could end up getting “trampled.”

The urge to run with the herd, or follow the crowd, may have been hard-wired into our psyches, according to anthropologists.

In prehistoric times, running with the pack may have helped people minimize danger or increase their chances for finding food. But today, there are far fewer rewards for following a herd mentality — especially in investing.

For example, consider what happens when the financial markets go through a period of volatility. Virtually every time this happens, many investors flock to gold, apparently believing that the shiny yellow metal will always be valuable and that its price will never drop. Yet, the fact is that gold prices, like those of other financial assets, do fluctuate. Furthermore, certain types of gold-based investments can be quite risky in their own right.

What other “follow the herd” movements should you avoid when you invest? For one thing, try to stay away from “feeding frenzies.” If you look back about 15 years ago, you may remember the buzz surrounding speculative technology stocks — many of which were companies that had futuristic names but lacked some useful elements, such as profits or business strategies. For a few years, the prices of these companies soared, but in 2000 and 2001 the “dot-com” bubble burst, splattering investors with big losses that were either irreversible or, at the least, took years from

JUSTIN PEEK

Set your own financial goals

MONEY MATTERS

Financial Advisor EDWARD JONES

which to recover.

The herd mentality often applies even when investors know the right moves to make. To illustrate: One of the most basic rules of investing is “buy low, sell high” — and yet many investors do the exact opposite. When prices drop, they sell, so that they can cut their losses — even though they may be selling investments that, while temporarily down, still have strong potential.

On the other hand, when an investment’s price has shot up, these same investors will often keep buying more shares, hoping to reap even bigger gains — even if the investment has now become quite expensive, as measured by the price-to-earnings ratio, and has little upside potential remaining.

Instead of emulating other investors, think about your own financial goals and create a viable strategy for achieving them, taking into account your risk tolerance and time horizon.

Look for quality investments and hold them for the long term. Don’t be discouraged by the inevitable market downturns, but be ready to adjust your portfolio as needed. Above all else, be patient and disciplined, always keeping your eye on your ultimate objectives.

It can feel comfortable when you’re in the midst of a herd — but it can lead you to places where, as an investor, you don’t want to go.

Steer clear of the crowds and go your own way. And if you need perspective on your goals and situation, consult with a professional.

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T

he Education Committee is all about fostering relationships between our Chamber member businesses and the area’s school. These students could ultimately be the region’s future business owners, entrepreneurs and employees and businesses can have a hand in developing their early passions and setting them on the right path.

— Toni Padron, Executive Vice President and COO, Carlsbad Chamber of Commerce

SHARKS ›Continued from Page 1 Fifth and sixth grade students at the school took part in the five-week educational project, meant to teach them about financial literacy, marketing and public relations, product development and presenting before an audience.

On June 6, the program culminated with the presentations, which featured such products as a lock box to put cell phones in while driving, socks that dry off wet feet as you put them on, a back pack with many partitions and boxes for taking care of smelly shoes.

Principal Leighangela Brady said the program was started last year, and benefited from the knowledge of the Carlsbad Chamber of Commerce’s Education Committee (on which she serves as chairwoman), where it was embraced by many businesses, who saw it as the perfect way to give back to the community.

“Often as a principal, I have to go around the community with my hand out (asking for money),” she said. “With this program, members of the business community can contribute meaningfully by donating their time and expertise.”

Toni Padron, executive vice president and chief operating officer of the Carlsbad Chamber of Commerce said the program illustrates how the Education Committee fulfills its mission of working to enhance educational experiences by linking academics and the business community to promote real-world learning projects.

POSEIDON ›Continued from Page 1 this project is going to be a reality and an important contributor to the economic growth of the region.”

During the celebration, a video was shown that featured several key players in the development of the project speaking about what the desalination facility means to the community.

Among those interviewed were Ted Owen, the Chamber’s president and CEO, who in the video commends Poseidon Water for its “major league perseverance” in the face of the long permitting process

George Bradvica of Marie's Words, retired businessman Rich Sylvester, Sue Prelozni of Sustainable Surplus Exchange and Steve White of White Construction all served as judges of the "Shark Tank" at La Costa Heights Elementary School. They are pictured above witnessing a presentation by sixth-grader Patrick Grosse.

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CHAMBER

we got started and what our initial steps were,” Bradvica said. “We talked about the basics of starting a business.”

Brady said one of the interesting aspects of the program is that it was able to reach many students, not just those who have traditionally done well in the classroom.

“The students were all superexcited, and they would talk about their products as if they were real,” Brady said. “You could tell that this work was really meaningful to them.”

Brady said the ultimate proof of this was that some students spent more than the set aside time on their companies, working on their projects at home.

Joice He, a fifth grader, and her group took part in the competition with the “Breezy Box” a container that deodorizes shoes, their presentation consisting of a light show with glow sticks and fancy costumes.

But speaking afterward, she proved that the lesson went beyond the presentation.

“We spent five weeks working on it,” she said. “We needed to know everything we could about our product, from the materials we needed to make it, to how we would market it, we needed to persuade the judges to invest in our product.”

Brady said that with each passing year, interest in the event keeps growing.

“We’ve already heard from businesses that say they want to get involved next year," she said.

The Education Committee meets at 7:30 a.m. on the fourth Wednesday of the month. The next meeting will be held on Wednesday, Aug. 28.

“The Education Committee is all about fostering relationships between our Chamber member businesses and the area’s school,” Padron said. “These students could ultimately be the region’s future business owners, entrepreneurs and employees and businesses can have a hand in developing their early passions and setting them on the

right path.”

Nick Bradvica, president and co-creator of Marie’s Words, a set of cards that illustrate mnemonic devices to help master vocabulary skills, has volunteered with the sharks program both years. This year he visited the school and made a presentation that described how the company was started, and described how new

products don’t have to necessarily “reinvent the wheel, but they can make the wheel turn faster.”

Bradvica said he was impressed with how well the students responded to his presentation.

“They are young, but they’re so smart and aware,” he said. “They were asking very smart questions and they were interested in how

and the 14 lawsuits that were filed against the project, legal challenges which Poseidon overcame in court.

The Chamber was a strong ally of Poseidon Water during the long process. Chamber representatives spoke in favor of the project in countless regulatory hearings, in some cases shuttling chamber members in buses to demonstrate that the business community was firmly behind the project.

Riva said the support of the Chamber — which he noted “has been right there with us through the entire (permitting) process” — and the business community was crucial to the project’s success.

“The business community clearly understands the need for secure

sources of water supply, particularly with concerns about drought and other potential disruptions to traditional supply sources,” Riva said. “They’ve come out to support us when needed. They sent a message to elected officials that this was important.”

In the video, Owen noted that the water plant will play a major part of Carlsbad’ future.

“Water and electricity are the two biggest boons to a community that has a lot of them and they’re the biggest hindrances to the communities that don’t have any of them,” Owen says in the video. “That’s what makes Carlsbad great .... the fact that we have water and its availability is extremely important.”

Poseidon Water's Carlos Riva addresses the audience at the ceremony.

(Photo by Sam Wells)

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RIBBON CUTTINGS

Meet some of the Chamber's newest members and those celebrating milestones.

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MEMBER DIGEST

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WHAT'S INSIDE

› Ribbon Cuttings › New Members › On the Move

› First Friday › Renewals › Sundowner

› And More...

YOUR GUIDE TO WHAT'S HAPPENING AT THE CARLSBAD CHAMBER OF COMMERCE

Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

We’re constantly making improvements, and we’ve heard positive feedback from you.

This month, we want to take the opportunity to request more information as we move forward.

We want to hear from you. Do you read the CBJ regularly? If so, what sections? Is there something you’d like to see more of? Did you know that you as a member can submit columns for publication?

Soon, we’re going to send out a member survey about the Carlsbad Business Journal. I’d like to personally ask that you take the time to fill it out and give us your feedback.

Doing so can help shape the future of this publication.

Our goal with the Carlsbad Business Journal is to make it an informative publication, one that highlights all of the good things that our Chamber members are doing.

AMBER OF CH

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business 90 YEARS 192 3-2 0 1 3

Journal

vol. 30, no. 6

“

Chamber starts business walks The Carlsbad Chamber of Commerce staff and leadership are celebrating the organization’s 90th birthday by hitting the streets to thank the businesses that make Carlsbad their home.

The organization has launched the “Carlsbad Chamber Means Business,” a yearlong campaign to celebrate the organization’s history as a driving force in the city.

The most visible part of this campaign consists of regular business walks. Chamber staff, members of the board of directors and others will go into the community to thank businesses for doing business in Carlsbad.

“We are going to personally give them thanks for making the city the great place that it is to live, work and play,” said Ted Owen, president and CEO of the Chamber. “We want to recognize them for doing business in this city, for contributing to its growth and for being part of the city’s tremendous success.”

At each stop, Chamber representatives will show their appreciation. They will also drop off “Our Place in Time,” a new publication that traces the chamber’s history.

SEE WAlKS page 8

JUnE 2013

an award-winning, monthly publication of the carlsbad chamber of commerce

W

e’re going to make it a center the Carlsbad community will be proud to call its own.

Westfield is proposing an extensive renovation of Plaza Camino Real that would modernize the 44-year-old shopping destination, giving it a lighter, more appealing atmosphere.

Big changes brewing at Westfield Officials show off new design, name for Carlsbad mall Very soon, residents may be able to say goodbye to the Westfield Plaza Camino Real and hello to Westfield Carlsbad.

The long-awaited renovation of the City of Carlsbad’s first major shopping destination is finally at hand, and it includes a new name.

The center will receive new floors, lighting, ceilings, handrails, signs, parking lot lights, and landscaping that will give the center an airier, more modern look. It will also have new offerings, including a dining area with a mix of new sit down and fast

food restaurants, a 12-screen state-of-theart movie theater and a gym that includes an indoor lap pool and a rooftop basketball court.

Jerry Engen, Senior Vice President of Development for Westfield in San Diego, said the goal is to create a community gathering place, a “community hub” that will bring all of the services that people want under one roof.

That, Engen said, is the trend in shopping centers, which these days include grocery stores, pharmacies, gyms, dry cleaners

PUBLIC HEARING

The planning commission will discuss Westfield’s plans at 6 p.m. on Wednesday, June 6 in the City Council chambers, located at 1200 Carlsbad Village Drive. and other services that allow people to “cross-shop” and get all of their shopping, entertainment and dining opportunities in one place.

SEE WESTFIElD page 8

BUSInESS SPoTlIGHT PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

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MEMBERSHIP COUNTS

Each month, we want to bring you the best information about what is happening in Carlsbad and North County, and give our readers a glimpse of why Carlsbad is a great place for businesses.

We need your participation. We’re always looking for content, so we ask that you put us on your news release distribution list so that we can consider your accomplishments for publication. If you have a story you think we should tell in the CBJ, please contact our editor, José A. López at jlopez@carlsbad.org with the suggestion.

If you have a way with words, or even if you keep your own blog, submit your columns for consideration in our Expanding Your Knowledge section and share your expertise with our readers.

We want that section to highlight the know-how of our members.

Again, you can contact José to speak about writing these columns, but in general, these are 400- to 500word non-advertorial (that is, you can’t write about specific products or services that you offer) articles that would be of general interest to our readers. We want to feature as many of our Chamber members as possible.

The Carlsbad Business Journal should definitely by a part of your marketing plan. For advertising opportunities that fit any budget,

ERCE MM CO

Here at the Chamber, we’re pretty proud of the Carlsbad Business Journal.

We feel that it is unparalleled among Chamber publications.

Named the top Chamber publication by the Western Association of Chamber Executives in 2012, and recipient of several awards for writing from the San Diego Press Club demonstrate that we’re doing something right.

Additionally, when we conduct annual Chamber member surveys, the Carlsbad Business Journal is consistently named as one of the top services that we as a Chamber offer our members.

About a year ago, we conducted a complete redesign of the publication, making it brighter, adding more color and photos and changing our paper stock to make it more portable. We created the member digest, an one-stop destination which tells you about all of the workshops, events and networking opportunities taking place each month at the Chamber. We also reorganized some of our sections.

This year, we also introduced a different sleek look each quarter, with a glossy cover. We’ve also stepped up our distribution of the Carlsbad Business Journal, introducing several racks in the community to give it added visibility.

BEV JORGENSEN

Help us improve the Carlsbad Business Journal

contact Julie Miramontes (julie@ carlsbad.org). We can help you craft your ad so that it will be effective.

Each month we’re introducing new advertising opportunities that can help you reach out to potential new

customers.

Help us take the Carlsbad Business Journal to the next level.

We want to take this publication from good to great and we need your input to make that possible.

The pool area at the Sheraton Carlsbad Resort & Spa.

The Veranda inside TWENTY/20 hosts special food events during the summer.

Rejuvenate your soul at the Sheraton Carlsbad

5934 Priestly Drive Carlsbad, CA 92008

Hotel and spa has something for everyone As we know, Carlsbad offers many places to rejuvenate the soul. No one helps this process more than the Sheraton Carlsbad Resort & Spa — with its beautiful California coastal architecture, rolling lawns, flowering landscape and everything for playing, rejuvenation and relaxation all within your reach.

The resort sits alongside The Crossings

The Carlsbad Chamber of CommerCe PresenTs

at Carlsbad golf course, making it easy for golfers to work on their swings while enjoying the views of the Pacific. For families, the Sheraton Carlsbad has discounted tickets to LEGOLAND California Resort and its own private entrance that makes getting into the theme park a breeze.

The Sheraton Carlsbad’s signature restaurant, TWENTY/20 offers an unobstructed view of the Pacific, delicious house-made sangria and dishes that are inspired by Spain’s northern region.

The restaurant was recently renovated

with an interior re-fresh and an exterior remodel. Considered a “restaurant within a restaurant,” the new Veranda is where TWENTY/20 holds an array of exciting food events, one of which is their monthly “Street Fare.”

Held on the first Wednesday of each month, Street Fare is a casual event with a rotating food theme. Guests are free to roam the Veranda and sample various small plates all while listening to live music.

are You readY?

PreParIng Your busIness for healTh Care reform

an Introduction to Covered California, the new state exchange

save The daTe! Wednesday, september 4, 2013 8-10 a.m. la Costa resort and spa

SEE SHERATon page 8

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BIG WINNER

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Bank on networking at July JULY 18 Join the Carlsbad Chamber of Commerce and Torrey Pines Bank, which is celebrating a decade of growth at the next Sundowner, which will be held from 5-7 p.m. on Thursday, July 18. The location is 2760 Gateway Road, Carlsbad.

Torrey Pines Bank is celebrating its 10th anniversary this year, calling it “an opportunity to mark a decade of growth, a decade of strength and a decade of commitment.”

With $2 billion in assets and the support of Western Alliance Bancorporation, an $8 billion regional bank holding company, Torrey Pines Bank is the kind of community bank San Diego businesses deserve. It offers: • All capital levels exceed FDIC requirements.

• Substantial capacity to fund business loans and lines of credit.

• Expanded FDIC insurance options including WALTree, CDARS and ICS • Rated ‘Superior’ by IDC Management and ‘Super Premier’ by The

Findley Reports • More than $2 mi to California charities The event is open members only and ad cash at the door. If y spective member and

AMBASSADOR OF THE MONTH: CAROLYN REINMILLER

Megan Luminare of Eckert’s Van & Storage won the Carlsbad Chamber of Commerce’s gift basket, raffled at the June Sundowner, a 4-chamber event hosted by Tri-City Medical Center held June 20. Thanks to the following Carlsbad Chamber of Commerce members who contributed to the basket: Adora Salon, Carlsbad Village Yoga & Fitness, Cavallo Motorsports, Dancessense Studios, Elements Therapeutic Massage, Hot Dog On A Stick, LEGOLAND California, Mary Kay Cosmetics (Carol Fehr), Quattra Via Aveda Salon Spa Inner Beauty Gallery, San Diego Water Authority, Shift Fitness, Signature Hand Engraving, Solutions Real Estate, VENOM Vodka and Whole Dog Sports Center.

Q. Why would you refer another business to join the Carlsbad Chamber of Commerce?

A. Whenever I refer another business to join the Carlsbad Chamber of Commerce, I emphasize the multi-leveled help and business guidance that comes with membership. A membership means much more than just procuring new contacts and generating new business. Membership brings with it a chance to get to know the wonderful people who make up the Chamber and to learn how to “Netweave,” not just network for yourself. The Chamber offers workshops, classes, and opportunities to attend business events that might not be available otherwise.

First Friday Breakfasts feature professional speakers who provide educational information that every business owner can use. The Chamber is a great place to grow, not only your business, but personally, as well.

ON THE MOVE Brian Sandland has been hired as the golf course superintendent at The Crossings at Carlsbad. Sandland will manage all aspects of golf course maintenance while preserving the surrounding environment and natural resources.

Sandland brings nearly 15 years of experience in managing Southern California golf courses including Escondido Country Club, Fairbanks Ranch Country Club, and most recently Bear Creek Golf Club, located in Murrieta.

Sandland carries a B.S. in Landscape Horticulture (Turf Management) from Colorado State University and has been a member of the Golf Course Superintendents Association of America (GCSAA) for 16 years, previously serving as the past president of the San Diego Chapter.

Iraq, and Afghanistan and a stint as Commanding General of the U.S. Army Cadet Command.

He will succeed Brig. Gen. Stephen Bliss who is retiring early next year after 12 years as head of the 103-year-old school.

Bartell is a 1977 graduate of the University of Michigan where he was commissioned a field artillery officer through the university’s ROTC program. He later earned master’s degrees in Behavioral Science from Catholic University and in National Security and Strategic Studies from the U.S. Naval War College.

His decorations include the Distinguished Service Medal, Defense Superior Service Medal with two Oak Leaf Clusters, Bronze Star Medal with Oak Leaf Cluster, Armed Forces Expeditionary Medal, and medals commemorating his service in Southwest Asia, Kuwait, Afghanistan, Iraq, Saudi Arabia and the Global War on Terrorism.

Army Maj. Gen. Arthur M. Bartell, a highly decorated officer whose command assignments included overseeing all ROTC and JROTC units nationwide, has been named president-select of the Army and Navy Academy.

Currently the deputy director and chief of staff of the army capabilities integration center, training and doctrine command at Fort Eustis, Va., Bartell will retire from MAJ. GEN BARTELL the Army on Sept. 1.

His 36-year career has included combat assignments in Kuwait,

Zilla LLC, which designs and produces custom trade show exhibits and portable displays, has named Kimberly Russell as director of project operations, where she will head up the internal functions of client projects, vendor relations, and act as lead in the launch of Zilla’s new online store (to be released this RUSSELL summer).

Russell brings with her more than 9 years of project operations experience and a vast knowledge of client program implementation procedures.

CARLSBAD BUSINESS JOURNAL JULY 2013

illion donated s. n to Chamber dmission is $5 you are a prod would like to

attend please contact the Chamber at 760-931-8400.

If you are a member and need more information, or would like to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org.

11

EVENT CALENDAR

ETWORKING OPPORTUNITIES

y Sundowner

MEMBER DIGEST

A breakfast that’s all about balance August’s First Friday Breakfast will explore the topic of work-life balance, and feature tips about how to identify the symptoms of imbalance before the onset of upset, illness or disease and how to make choices to bring equilibrium back to your life.

Join Dr. Robert Gonzalez, a nationally-recognized chiropractor and a certified instructor of meditation and the Ayurvedic lifestyle at the Chopra Center.

This event will take place from 7-9 a.m. on Aug. 2 at the La Costa Resort and Spa, 2100 GONZALEZ Costa Del Mar Road.

In this program, you will be introduced to advanced insights on how to sustain and maintain work-life balance by learning: • Simple and effective techniques for Stress Management • Natural self-healing practices from Ancient Wisdom Traditions • How to easily identify and address the symptoms of imbalance before the onset of illness and disease

Application of this knowledge increases productivity and satisfaction at work, decreases staff absenteeism and sick leave, reduces stress AUGUST 2 and improves overall well-being, enriches staff quality of work/life balance and invites peace and happiness.

First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The cost is $32 for Chamber members who register before July 26.

Afterward, the preregistration cost is $55 and $60 at the door.

Prospective members must contact the Chamber at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org.

F ree Score Business Counseling by Appointment Mondays & Fridays Chamber Closed

Please note that except for those listed below, Chamber committees will not meet in July. Committees will resume their regular schedules in August.

July 4 -5

Fourth of July (Chamber Closed)

July 10

Ambassador Committee

July 12

Coffee Connection

July 18

July Sundowner

July 24

ChamberNet10

RIBBON CUTTINGS

BOUDIN BAKERY - ENCINITAS

Chamber Events

LITTLE CAKES CUPCAKE KITCHEN

296 N. El Camino Real, Encinitas 760-274-1520 | www.boudinbakery.com

30 Main St., Ste.180, Vista (760)842-5138 | www.littlecakeskitchen.com

Boudin SF continues Boudin’s longstanding commitment to offering consumers delicious food, made with quality ingredients at a fair price. Like our Sourdough bread, breakfast, lunch and dinner dishes are made fresh with simple, honest ingredients — to order.

The winner of the Food Network's "Cupcake Wars" season that aired in 2012, Little Cakes Cupcake Kitchen serves homemade cupcakes, little pies, cheesecakes, Beckster cookie sandwiches and Italian sodas and lemonade at their soda fountain.

UNLIMITED MEDICAL WEAR

HAPPY FEET MASSAGING INSOLES 2525 El Camino Real, Ste. 216, Carlsbad (in Westfield Plaza Camino Real) (760)730-0077 | www.unlimitedmedicalwear.com We sell medical scrubs and accessories as well as Dickies workwear. We also offer group rates to hospitals and medical offices.

5620 Paseo Del Norte, Carlsbad (858)602-9556 | www.happyfeet.net Happy Feet Glycerin Insoles distribute weight and improve circulation, while they cushion your step and provide arch support. For relief from plantar Fasciitis, Morton’s neuroma, hot/sore feet, heel spurs and leg cramps.

12

MEMBER DIGEST

WWW.CARLSBAD.ORG

THE CHAMBER THANKS ITS MAY 2013 RENEWALS

30-35 years: Hall & Martin Properties (33)

20-29 years:

California Watersports (27) Carlsbad by the Sea Resort (27) Law Offices of Stanley D. Prowse (27) San Diego Gas & Electric (27) Women’s Resource Center (27) ZUZA (27) Town Square (26) La Costa Resort and Spa (26) Pacific Western Bank (26) El Camino Rental (21)

10-19 years: Chamberlain Property Management, Inc. (18) Carlsbad Seapointe A Grand Pacific Resort (18) Kilmer’s Swim Time, LLC (17) Carlsbad Mineral Water Spa/Alt Karlsbad (16) NAMM-National Association of Music Merchants (16) John Stevenson Plumbing, Heating & Air Conditioning (15) Life Technologies Corporation (14) Carlsbad Library and Arts Foundation (14) Old Mission San Luis Rey (14) Windsor at Aviara (13) Carlsbad Self Storage (12) Junior Achievement (12) EDGE Consulting Group (11) King’s Fish House (10)

5-9 years:

Holy Guaca-Moly (9) California State University San Marcos (8) Southwest Strategies, LLC (7) Comerica Bank (7) Quick Service Distributors (7) First American Real Estate (6) Coombs-Hopkins Company (6) Cornerstone Wealth Advisors, Inc. (6) Age Advantage Home Care Services (5) StorQuest Self Storage Carlsbad (5)

Under 5 years:

Rowan Electric (4) Gateway Dental Group (4) Law Office of Andrea M. Gherini (4) State Farm Insurance / Britney Oates (4) United Top Quality Construction, Inc. (4) Torrey Pines Scientific, Inc. (3) Employer Benefits Resource & Insurance Services (3) Purpose & Action, LLC (3) Liberty Tax Services (Carlsbad) (2) Aflac (North County Regional Office) (2) Aire Systems Concept Development (2) California Center for Sustainable Energy (2) Cavallo Motorsports (2) Dreamtime Dentistry (2) EAJ Media (2) EcoDirect (2) First Choice Business Brokers (Dylan McGrath) (2) Instrumart (2) Packard Government Affairs (2) Transworld Business Advisors (2) Interior Illusion/Faux Painted Garage Doors (1) All Seasons General Contracting (1) Budget Blinds of Carlsbad (1) Doctors of Physical Therapy (1) Legacy Legal (1) Playdek, Inc. (1) Sandler Training, Sales Growth Associates, LLC (1) Virtual Blast (1)

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org Accommodations

SellMyTimeshareNow.com Abigail Whitaker | 877-815-4227 www.sellmytimesharenow.com/timeshare/Carlsbad/city/ SellMyTimeshareNow.com offers timeshare units for sale and rent at some of the best resorts in the area. Our helpful and courteous customer service representatives can help you find the perfect suite.

Accessories

Christine Christine V Ly | 310-292-7547 Selling a variety of accessories including sunglasses, jewelry, hats and purses.

Bakery

Boudin Bakery - Encinitas Laura Flanagan | 760-274-1520 www.boudinbakery.com Boudin SF continues Boudin’s longstanding commitment to offering consumers delicious food, made with quality ingredients at a fair price.

Banks

Capital Bank John R. McGill | 949-489-4200 www.mycapitalbank.com Capital Bank is dedicated to becoming known as a premier business bank by providing innovative banking services to the businesses we serve.

Beauty & Hair Salons

Adora Salon Bradley Wood | 760-724-9652 www.adorasalon.com Our highly-trained and experienced staff is here to take care of your every need, from hair to skin care. We offer full Aveda salon services.

Kelly Cardenas Salon Roxy Caballero | 760-918-0881 www.kellycardenassalon.com A Paul Mitchell Focus Salon specializing in hair styling services from cut, color, treatments and more for men & women of all ages. Your experience is our priority.

Bikes & Scooters-Electric Pedego Carlsbad Electric Bikes John Orndorff | 760-729-2453 www.PedegoCarlsbad.com Electric bike rentals, sales and tours.

Business Consultants & Services

xRM3, Inc. Ken Farmer | 760-585-4250 www.xrmcubed.com xRM3 is a business consulting firm that provides automation and expertise for helping clients maximize revenue and increase customer satisfaction. xRM3 is a Microsoft CRM Dynamics partner.

Chiropractors

The Joint Encinitas Bill Bargfrede | 760-944-1550 www.thejoint.com/clinic-3106-encinitas.aspx The Joint...the chiropractic place in Encinitas, is open seven days a week and NO APPOINTMENTS are needed...

Introductory exam and adjustment only $19.

Computer Support Services

Basics-n-Beyond Chris Ridzon | 760-452-5144 www.basicsnbeyond.com Official authorized Apple service provider. We offer a wide range of services including; Apple product support, training, consultation, repair and data recovery. Apple certifications Include: AASP, ACN, ACMT

Event Production & Party Planning

Thimbleana Lisa O’Hearn | 760-685-3759 www.thimbleana.com Thimbleana custom designs linens for weddings & special event industries. Aisle runners, table linens, chair covers, handpainted & embroidered items.

Insphere Insurance Solutions A33580 Gerard Volante | 949-291-9767 Focused on helping individuals and families obtain the protection they need. We have a large portfolio of products from the most trusted carriers in the industry. Ask me about The Affordable Health Care Act.

Jewelry

Cocoon - Artisan Jewelry & Accessories Suzanne Balestri | 619-871-6788 www.cocoon-designs.com Handmade jewelry, belt buckles and accessories that bring a modern touch to the Ancient Egyptian art form of fused glass, as well as yoga inspired designs.

Management Consultants

Consaltz LLC Jane Watkins | 858-205-3639 www.consaltz.com Consaltz LLC is a boutique business services company specializing in tax project administration and management consulting.

Media Production & Service

Daniel Woolfolk Consulting Daniel Woolfolk | 760-383-2564 www.danielwoolfolk.com I will help your business create a quality blog that will reach potential customers with fun posts and videos that they’ll find, enjoy and share.

Medical Equipment, Supplies & Products

ImpediMed, Inc. Morten Vigeland | 858-412-0200 www.impedimed.com Medical devices for aiding in the clinical assessment of lymphoedema and body composition.

Pet Boutiques

Cold Nose Warm Heart Mary Jane Morrow | 442-333-9424 www.coldnosewarmheart.com Award winning pet boutique offering a unique collection of leather and fabric collars, harnesses, leashes, toys, clothes, food, treats, strollers, carry bags as well as art, stationery, magnets, books and collectibles.

Photographers

Holly Ireland Photography Holly Ireland | 760-715-0807 www.hollyireland.com Holly Ireland Photography specializes in wedding, family, head shot and high school senior photography.

Postal - Packaging & Shipping

FedEx Services Jason Haberlen | 760-602-4741 www.fedex.com FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.

Public Relations & Marketing

CCS PR Gayle Mestel | 760-438-5250 www.ccspr.com Develops multifaceted, customer-centric public relations campaigns, best-in-class customer reference programs, and integrated marketing communications services that are strategic, creative, cost-effective and results-driven.

Real Estate

Foods - Specialty

California Residential Consulting Patty Wayman | 760-729-9922 www.CalResInc.com Trusted experts in all aspects of real estate, short sales/ REO and property management. We provide advice, solutions and results tailored to ‘our valued clients’ real estate needs.

Health & Wellness

Realblue Properties Patrick Kellet | 760-890-1100 www.realblueproperties.com Residential and commercial real estate sales and vacation rentals. Real help, real results ... Realblue.

Papa Nacca’s Jerky John Naccarato | 626-379-7369 www.papanaccas.com Papa Nacca’s Jerky is made from the finest ingredients.

Our love of beef jerky comes through in every tasty bite.

Try some today!

Isagenix Jeanette Taylor | 760-522-6942 www.jmarietaylor.isagenix.com Isagenix is a multi-faceted solutions company for weight loss, energy and performance, healthy aging and wealth creation, producing healthy, natural products that provide balanced nutrition, complete foods, vitamins and minerals.

USANA Health Sciences Debra Casey/Ladd McNamara | 760-419-2580 www.ladd.usana.com Independent business owners associated with USANA Health Sciences, focused on sales of quality nutritional supplements, weight management, and non-toxic skin care products, through relationship marketing.

Signs & Graphics

Signs for San Diego Frank Murch | 760-840-1350 www.signsforsandiego.com Signs for San Diego’s trained experts are qualified to create any and all types of graphics and signage for your business needs.

Solar Energy

Warrior Momz Kay Ledson | 760-529-7955 www.warriormomz.com We are Momz providing advocacy, support, solutions and hope for Momz dealing with spinal cord injury, either their own, or the injury of a loved one..

Tier One Solar Greg Bodde | 855-215-2211 www.t1solar.com We use our 10-plus years of combined sales and marketing experience in solving the energy crisis that many are experiencing. Our simple mission is to provide low cost energy solutions for everyone.

Insurance

Video & Multimedia Production

Humana, Inc. Sue Dickey |800-795-2403 www.humana.com Humana Inc. is a leading health-care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being.

Videospot Owen Hemsath | 760-208-1000 www.yourvideospot.com At Videospot, our mission is to generate new leads for your business by creating cost-effective and high-impact video campaigns that work with your social media and website.

WWW.CARLSBAD.ORG

Page 2 Life Technologies Logo Interim Guidelines 3 November 2008 v1.3

Life Technologies CMYK: C100, M100, Y31, K22 Life Technologies Blue Pantone: 2766C C100, M100, Y31, K22 RGB: R40,2766C G37, B96 Pantone: Life Technologies Gray CMYK: K77 77% Black Pantone: 425C RGB: R95, G96, B98

14

RESTAURANT SPOTLIGHT

WWW.CARLSBAD.ORG

LOCAL EATS, DRINKS AND TASTY TREATS

Crêpes & Corks Restaurant & Wine Bar Bistro West

4960 Avenida Encinas Carlsbad CA 92008 (760) 930-8008 bistrowest.com

(Catering Available) 1328 Camino del Mar Del Mar CA 92014 (858) 847-3382 crepesandcorks.com

Lola’s 7-Up Mexican Market & Deli (Catering Available) 3292 Roosevelt St. Carlsbad CA 92008 (760) 434-2191

El Pollo Loco Buca di Beppo

(Catering Available) 1921 Calle Barcelona Carlsbad CA 92008 (760) 479-2533 bucadibeppo.com

Sub Zero Ice Cream & Yogurt (Carlsbad Westfield Mall)

Menchie’s Frozen Yogurt

(Catering Available) 7120 Avenida Encinas Ste. 104 Carlsbad CA 92011 (760) 431-0770 elpolloloco.com

(Catering Available) 5617 Paseo del Norte, Ste. 120 Carlsbad CA 92008 (760) 929-1000 menchies.com

Ruby’s Diner-Carlsbad Canyons

5800 The Crossings Dr. Carlsbad CA 92008 (760) 444-1881 thecrossingsatcarlsbad.com

Casa de Bandini

1901 Calle Barcelona Carlsbad CA 92009 (760) 634-3443 casadebandini.com

Karl Strauss Brewing Company 5801 Armada Dr. Carlsbad CA 92008 (760) 431-2739 karlstrauss.com

Kona Ice North County Mobile Shave Ice (760) 420-8886 richardj@kona-ice.com www.kona-ice.com

5630 Paseo Del Norte, Ste. 130 Carlsbad CA 92008 (760) 931-7829 rubys.com

Sub Zero Ice Cream & Yogurt (Carlsbad Village) 201 Oak Ave., Ste. D Carlsbad CA 92008 (760) 453-7246 fb.com/subzerocarlsbad ADVERTISING SPOTLIGHT

2525 El Camino Real, Sp. 9031 Carlsbad CA 92008 (760) 434-2126 facebook.com/SubzeroCarlsbadMall

Swirlicious Yogurt

2992 State St. Carlsbad CA 92008 (760) 720-2888 swirliciousyogurt.com

TipTop Meats/ European Deli

6118 Paseo Del Norte Carlsbad CA 92011 (760) 438-2620 tiptopmeats.com

West Steak and Seafood

(Private Dining) 4980 Avenida Encinas Carlsbad CA 92008 (760) 930-9100 weststeakandseafood.com

SHOP LOCAL Make your dollars count.

When you spend your money locally, you’re helping to stimulate the economy in your city.

You’re also helping to preserve and create jobs, maintaining the quality of life in our community.

As you do your holiday shopping, make sure to visit these local Carlsbad Chamber of Commerce members.

Carlsbad Plaza

Carlsbad Premium Outlets

la COsta tOwne Center

the FOrum Carlsbad

the shOPs at Village Faire

westField Plaza CaminO real

2500 El Camino Real, Carlsbad Member Since: July 2005

5620 Paseo Del Norte, Carlsbad www.premiumoutlets.com/ carlsbad Member Since: November 2004

7710-7770 El Camino Real, Carlsbad Member Since: February 2003

1923 Calle Barcelona, Carlsbad www.theforumcarlsbad.com Member Since: February 2002

300 Carlsbad Village Drive, Carlsbad www.shopvillagefaire.com Member Since: January 2006

2525 El Camino Real, Carlsbad CA 92008 www.westfield.com/ plazacaminoreal Member Since: May 1986

For other businesses that will help you EAT (restaurants), PLAY (recreation) and STAY (hotels) LOCAL, visit our business directory at www.carlsbad.org.

16

EDUCATION

WWW.CARLSBAD.ORG

Wonderoplois www.wonderopolis.org Wonderopolis explains some of the wonders of daily life, such as: Why do catfish have whiskers? or Who invented Karaoke? Students can spend time in camp what-awonder or surf through a variety wonders-of-the-day. Spanning dozens of categories, this website from the National Center for Family Literacy allows kid to discover and imagine almost anything.

Pass the Plate tv.disney.go.com/disneychannel/ passtheplate Sponsored by the Disney Channel, Pass the Plate offers nutritious recipes, healthy food facts and good snacking tips from all over the world.

Instead of simply telling kids to eat healthy, Pass the Plate uses videos and other interactive features to

CARLSBAD SCHOOL NEWS

“

S

ummer learning is like gravity.

It can happen all around us even when we might not know it’s there.

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

“

Summer is in full swing! Yet during the leisurely days of summer, students can lose some of the important academic gains made during the school year. Although most youngsters enjoy the freedom summer brings, there are plenty of ways to keep them engaged in meaningful activities that slow down summer learning loss.

In addition to the wide array of enrichment activities provided by the Carlsbad Education Foundation and summer camps sponsored by the City’s Parks and Recreation Department, students can take advantage of on-line activities that encourage creativity, exploration and thinking.

Summer learning is like gravity. It can happen all around us even when we might not know it’s there. To that end, parents can guide their children to meaningful websites that make learning feel less like a requirement and more like fun. Since students love their devices, why not take advantage of a few proven “hot spots” to keep our students busy during their days off.

SUZETTE LOVELY, Ed.D.

Sites to promote learning during summer months

show students how to prepare their own healthy food.

ReadWriteThink www.readwritethink.org This website created by the National Council of Teachers of English is a goldmine. From mobile apps to blogging projects, this site offers a wide range of afterschool resources that will keep K-12 students focused on English Language Arts all summer long. With mobile apps like Word Mover students can create “found poetry” while sitting on the beach.

Science NetLinks www.sciencenetlinks.com Whether listening to podcasts, getting ideas for an experiment, tuning in to the latest science news, or talking directly with a scientist this website is like a visit to the museums in Balboa Park without fighting I-5 traffic. Geared to younger and older children alike, these resources from the American Association for the Advancement of Science may just steer students into a career in science.

NGA Kids www.nga.gov The National Gallery of Art (NGA) website is interactive and inspiring.

Students can create animated portraits, abstract paintings, collages, or sculptures by experimenting with different artist media. Photo Op is a digital photo-editing program where

Students can use computers or tablets to access websites that can make summer learning feel less like a requirement and more than fun. students can drop and drag their own photographs into a masterpiece. If photography isn’t one’s cup of tea, they can design a self-portrait on Pixelface, an interactive drawing

board or texturize and set in motion 3-D shapes using the Twirler.

If you still haven’t found what you’re looking for, Great Websites for Kids has dozens of

recommendations that will interest youngsters of all ages. By the time students finish their virtual summer learning tour, school will be back in session on Aug. 28.

CARLSBAD BUSINESS JOURNAL JULY 2013

EDUCATION

17

HIGHER LEARNING

Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

committees and providing important links back to their home districts.

Sandra Orozco, an elementary school teacher with 17 years of experience from the San Marcos Unified School District, and Corey Espeleta, a middle school teacher with 18 years of experience from the Carlsbad Unified School district are two of the three Distinguished Teachers currently on staff at CSUSM. Both agree that their experience as Distinguished Teachers have been the highlight of their careers.

Charles Medved is working toward earning a multiple subject credential and is completing his clinical practice in a kindergarten classroom at Twin Oaks Elementary School.

“Sandra (Orozco) is the top professor I’ve ever had,” he said.“I respect her advice — she wants to help you improve. I call her classes `sticky learning’ because the things she says really stays with you — it’s very practical advice that I can use and remember.”

After observing Medved teaching, Orozco provides a critique.

“This is an opportunity for me to share my knowledge and a chance for him to start questioning and improving his own methods,” she commented. “It’s the beginning of a cycle of professional development that will continue throughout his whole career.”

In return for sending a teacher to CSUSM for two years, school districts reap the benefits of having

Chairman’s Circle

BECOME A MEMBER To learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400 www.carlsbad.org

“G

reat teachers learn from other great teachers, and, at its core, that’s exactly what the Distinguished Teachers in Residence program is all about.

— Harry Weinberg

“

Graduates of CSUSM’s School of Education are widely acknowledged by many regional school districts as among the best prepared for the challenges and opportunities in the classroom. One key element that has contributed to the rigorous and thorough preparation of teachercandidates can be attributed to the groundbreaking Distinguished Teachers in Residence (DTiR) program, celebrating its 20th year.

Designed as a collaborative partnership between school districts and the College of Education (now known as the School of Education), one of the primary goals of the DTiR program is to establish and maintain a close connection between teacher education and exemplary school practice by ensuring that new teachers prepared by CSUSM are well grounded in current teaching concepts.

Harry Weinberg, often referred to as “Mr. Education” in regional K-12 circles, worked with founding College of Education Dean Steve Lilly, CSUSM faculty and school districts to launch the program. He says an important component is the practical knowledge that master teachers bring into the classroom at CSUSM. “We knew so many wonderful teachers and we thought, `wouldn’t it be great if [CSUSM] students could work alongside and learn from these master teachers?’” said Harry, who was superintendent of the Valley Center School District at the time.

He later went on to become the San Diego County Schools superintendent and is now himself a member of the faculty at Cal State San Marcos.

Through a competitive process, practicing teachers apply to assume two-year faculty positions at CSUSM and become Distinguished Teachers in Residence. When they begin their new role, they become members of the faculty, teaching classes, mentoring CSUSM students, participating in

DR. JAN JACKSON

Noted teacher training program turns 20

Charles Medved is completing his clinical practice in a kindergarten classroom at Twin Oaks Elementary School as part of the Distinguished Teachers in Residence program.

CSUSM professors work with them on collaborative projects. The added teaching resources of the Distinguished Teachers in Residence allow tenure-line faculty to apply for a time release grant to work with

and address participating school districts’ issues.

“Nobody was doing this at the time [20 years ago],” said Lilly. “This is a program that went against the grain but has since been replicated

at other universities.”

“Great teachers learn from other great teachers, and, at its core, that’s exactly what the Distinguished Teachers in Residence program is all about," reflected Weinberg.

18

REAL ESTATE

WWW.CARLSBAD.ORG

The Carlsbad and North County real estate markets made an abrupt turn in 2013. After years of declining prices, high market time and homebuyers calling the shots, the negotiating table has reversed in favor of the home seller. Below are three common questions arising in today’s local real estate market.

Question #1: I’ve been looking for a home for months, but unable to find a property. When will more homes come available for sale?

With local and national home prices rising, more property is expected to come for-sale within the next year. There are homeowners who have been holding onto property solely to avoid taking a loss or having to short-sale (selling for less than owed). The large price declines from the peak market of 2004 and 2005 left many homes with negative equity.

Many of these owners were trapped. Until now.

Corelogic, the country’s leading real estate analytic firm, grabbed headlines in June with their

compiling of distressed housing totals. The total number of ‘underwater’ homes, or those homes with a value less than the principal owed on the mortgage, fell in the first quarter of 2013 to from 10.5 million to 9.7 million. Higher home prices will push more of these owners into the black and encourage them to sell.

Rising prices will also tempt recent investor home buyers to cash-in on their investments as their return-onequity shrinks. Either will provide more homes for-sale and much needed relief to a property starved marketplace.

Question #2: I’m thinking of buying a home, but with prices going higher should I hold off and wait for a dip in housing prices?

It is tempting speculate and wait for home prices to fall back to the record affordability of 2010-2012.

But such a reversal-of-course in today’s market is not likely with the current low number of homes for-sale and fundamentally affordable real estate. Current inventory for sellable homes in Carlsbad and surrounding North County cities

TYSON LUND

Top 3 real estate questions answered $

Broker Associate THE LUND TEAM

remains at little more than one month. This record low level that has persisted in 2013 and is expected to continue throughout the year.

Today’s 30-year fixed mortgage rates of 4 percent and better are keeping homes affordable even in the face of rising prices.

Jed Kolko, chief economist for Trulia, put San Diego as ‘cheaper’ than renting by an estimated 34 percent. Although there are a number of factors that determine the true expense of owning a home, including the mortgage interest and property tax deduction, it appears that buying a home and holding for more than 5 years is still less expensive than renting. Waiting for housing

prices to dip in the short term should prove to be a futile experiment.

Question #3: I own a home, but have been unable to refinance due to low appraisal values. Will I be able to refinance this year?

Refinancing a home has been difficult in today’s real estate market.

Record low rates are just out of reach for many homeowners as conservative appraisers find it difficult to find viable comparative sales.

Record low inventory has reduced the number of transactions in today’s

Carlsbad’s luxury market rebounds

DRE# 01394870

Celebra more thting an

30 Years!

760.438.0800

|

www.LUNDTEAM.com

GREYHAWK BUSINESS CENTER

Shelly Tinder

HOUSING TRENDS

market. This leaves fewer homes sold and thus fewer comparable homes for appraisers to use in making their assessment. This should change in the coming year.

Dataquick reported that the state of California saw a 24.7 percent year-over-year median condo and single family home price increase from May 2012 to May 2013. North County and Carlsbad has seen similar numbers. Higher prices will also encourage more homeowners to sell and increase transaction volume. Whether its the chicken or the egg, both higher home prices and greater transaction volume will provide homeowners the opportunity to refinance.

Homeowners are encouraged to connect with a local real estate and mortgage professional to assess the current marketplace for both sales and rates to see if a refinance makes sense. As 30-year fixed rate, conforming mortgage rates have increased from an average 3.5 percent in March to just over 4 percent in June, homeowners are encouraged to watch the market closely.

Lund can be reached at tyson@lundteam.com

(760) 599-6111

Carlsbad’s luxury home market is experiencing a renaissance. Single family homes priced at $1 million or more are selling faster and in greater numbers than in the previous years.

There are fewer available homes forsale and more competition for Carlsbad’s more affordable single-family homes.

Multiple offers have become commonplace on Carlsbad homes priced under $1 million. Capable buyers are stepping up their price range to increase their options and find more of what they are looking for in their forever home.

Unique home lots in La Costa Greens, The Ridge, Bressi Ranch, Aviara Point, The Ranch and Bay Collection are finding homebuyers more willing than in recent years to pay the necessary price to live like Carlsbad royalty.

Two recent sites in South Carlsbad stayed available for-sale throughout 2011 and 2012, unable to come to terms with conservative home buyers waiting for further foreclosure discounts. Both lots went under contract near full asking price. Twenty-one Carlsbad homes at $1 million and over have been selling per month in the past 90 days. Over double the number of luxury homes sales per month when compared to 2011 and 2012. But the luxury market is far from the sellers’ market. Average market time is nearly double that of nonluxury homes with some unique property taking half a year to sell. But it is a welcomed change for those homeowners wanting to sell and allow the newest crop luxury homebuyers the opportunity to live more like Jay Gatsby.

PALOMAR FORUM BUSINESS PARK

BUILDING FEATURES:

BUILDING FEATURES:

• Flex/R&D Buildings for Sale, Lease or Lease option • Building Size: 4,389 – 12,058 square feet • 30-65% Office Build-Out • Electrical Service: 400 amps per 5,000 square feet • Gas Available • On-Site Sales Office, 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010

• Space from 854 - 5,500 square feet • High Quality New Construction & Improvements • High Visible Identity at the intersection of Palomar Airport Road and Melrose Drive • Parking Ratio 3.3/1000 • On-Site Leasing Office, 3146 Tiger Run Court, Suite 108, Carlsbad, CA 92010

Shelly Tinder

(760) 599-6111

Need expert Advice?

Turn To The Carlsbad Chamber of CommerCe

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S M AL L B U S INE S S S U C C E S S C E NTE R

CARLSBAD BUSINESS JOURNAL JULY 2013

BUSINESS BUZZ

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ViaSat now offers phone service ViaSat Inc. has announced the launch of its Exede Voice residential telephone service, making it the first satellite Internet service provider to also offer phone service. Like its Internet service, the telephone service is provided through ViaSat’s own satellite, the ViaSat-1, the world’s highest capacity satellite.

According to Lisa Scalpone, vice president of satellite services for ViaSat, Exede Voice benefits consumers by providing a highquality home telephone service at a competitive price.

“The launch represents an important step forward for our service and the Exede brand,” Scalpone said. “We have long wanted to provide our customers with a cost-effective alternative to paying for an expensive landline through the telephone company. With the introduction of Exede Voice we can now offer a triple play, a first-of-its-kind for the satellite industry and a great deal for consumers at a monthly price under $100.”

More information about Exede Voice is available at www.exede.com/voice.

La Costa Resort sold as part of 5-hotel deal

Flooring America by Picketfence Design is hosting an afternoon of fun, family and fundraising on behalf of Pets for Patriots, a national nonprofit that saves lives by helping veterans and active duty service members adopt at-risk shelter pets.

The “Pix With Your Pet” fundraiser will allow pet lovers to get their photos taken with their pets for a $10 donation to Pets for Patriots.

The event is from 11 a.m. to 3 p.m. on Saturday, July 20 at 2718 Gateway Road in Carlsbad.

Festivities will continue throughout the day with a barbeque for all guests, door prizes, pet treats and several raffle prizes, with 100 percent of funds raised donated directly to Pets for Patriots. Customers will have the opportunity to participate in the filming of a Pets for Patriots YouTube video as well “Pets for Patriots is such a natural fit for us in San Diego,” said Dan Taylor, owner of Flooring America by Picketfence Design.

“First, San Diegans are big pet lovers! Second, and probably most importantly, San Diego’s roots really come from the military. I have met so many people here that tell me they are here because their father, mother, grand father or even great grand father was transferred to a base here and once they came, they never wanted to leave. The military presence in the County is an important part of our fabric. We truly appreciate what they do for our county and our country.”

100% chemical-free cleaning system Aqueous Ozone (O3) 100% Chemical-free cleaning

California Pacific Airlines has announced that the Federal Aviation Administration has notified it that it has “re-started” the recertification of the airlines’ application to begin operations.

The airline’s application was put on hold by the FAA due to government sequestration.

“This is great news. Now we can proceed with the last phases of the process, which could have us in service by the end of the year,” said John Selvaggio, President and CEO of CPAir. “While in the sequestration-delay period, we took advantage of the time by submitting revisions to our manuals to comply with the latest FAA guidance and reduce any further delays for final approval."

CPAir is a Carlsbad-based corporation that has been working toward commercial certification for the past two years. Once in service, the plan is to begin daily service from Carlsbad’s Palomar Airport to San Jose, Oakland, Sacramento, Las Vegas, and Phoenix. The airline plans to begin service with three or four Embraer 170s. The 70-passenger, twin jet aircraft is stateof-the-art in commercial aviation.

Pet fundraiser helps troops

The La Costa Resort and Spa was sold to Omni Hotels & Resorts on June 12 as part of an agreement with KSL Capital Partners, LLC to purchase five resort properties.

In a press release announcing the deal, Omni Hotels & Resorts said the resorts it acquired “will be reflagged under the Omni brand on July 1.”

Along with La Costa, Omni purchased Barton Creek Resort & Spa in Austin, Rancho Las Palmas Resort and Spa in Rancho Mirage, The Grove Park Inn in Asheville, N.C., and The Homestead in Hot Spring, Va. In the statement, Mike Deitemeyer, president of Omni Hotels & Resorts said that, “each of these properties is unique in its own right — rich in heritage and distinctive in their elegance and charm."

We would be fortunate to own and operate any single one of these celebrated resort,” he added. “By purchasing all five of these properties, Omni has significantly enhanced our growing resort collection in terms of scope, scale and prestige.”

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FAA lifts “sequestration” delay for CPAir

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