Aug_July_2014

RESURRECTING AN ICONIC MARKER Carlsbad Council approves Chamber’s proposal for sign.

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CHAMBER INSTALLS AED Defibrillator at Chamber coincides with training on CPR and first aid.

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BUSINESS WWW.CARLSBAD.ORG

JOURNAL

VOL. 31, NO. 7

JULY-AUGUST 2014

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

A CASE FOR FUN WORKPLACES The right sort of fun can boost your productivity

BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

Are workplaces supposed to be fun? Yes, says Harry Paul, but it’s important to make sure it’s the right sort of fun.

He would know; he’s an expert on fun workplaces — literally writing the book PAUL about what businesses can gain by adopting fun practices.

He is co-author of the Bestseller, “FISH! A Proven Way to Boost Morale and Improve Results,”which has sold more than 5 million copies.

The author and motivational speaker — who will be the featured at a workshop on workplace excellence at the Chamber on Friday, Aug. 15 — has traveled around the world to deliver seminars and keynote speeches about the “FISH! Philosophy.”

“The one premise that we subscribe to is that work made fun gets done,” Paul said. “If you bring fun to a job, you automatically are going to get honesty and compassion for what you are doing from your employees. As people, that’s how we’re wired.”

SEE FUN Page 12

FORECAST 3D Forecast 3D employees enjoy exciting company outings — past trips have included whitewater rafting, deep sea fishing, paintballing and hunting — that encourage team-building, workplace bonding, and (of course) fun.

The company also celebrates holidays with barbecues and potlucks that feature fun activities and silly games the employees find memorable.

Forecast3D also has a badminton court, basketball court and gym at its facility.

“Overall though, I think the people that make up Forecast 3D is what makes this a fun place to work,” said Marketing Director Kimi Canete.

All the smiling faces, passionate workers, and laughter make this place a pleasure to come into work each morning,” she added.

“We strive to create an exciting team environment where everybody enjoys working BRESSI RANCH together,” said Evi Androulaki, owner of European Wax Center in Bressi Ranch. To do that, all of the employees often go to the park at Bressi Ranch Village Center to enjoy lunch together and have fun. Sometimes, it’s potluck

EUROPEAN WAX CENTER

European Wax Center Bressi Ranch employees enjoy bowling nights.

Forecast 3D employees enjoy whitewater rafting at the Kern River.

style, other times the company provides food for everybody.

“Going out to the park is a great opportunity for us to meet and enjoy the community, which creates a bigger feeling of belonging and togetherness,” said Androulaki.

The company also bowls together from time to time, sometimes playing for charity and other times just to have fun and spend time together.

SEE WORKPLACES Page 12

PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67

BUSINESS SPOTLIGHT

Baron Center: a resource against workplace violence

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

It’s likely you’re unaware that one of the country’s premier teams for dealing with workplace violence is located here in Carlsbad. Baron Center, Inc. (BCI) has been around since 1995, but has always kept a low profile. It’s one of the city’s important but least well-known resources.

Workplace violence isn’t a topic that’s typically top-of-mind, despite the fact that its effects can be devastating — to organizations, employees and even customers.

The professionals at BCI use their skills to help clients avoid costly workplace violence incidents, prevent future violence and help with recovery when incidents occur.

Over the years, BCI’s team of consultants and trainers has responded to imminently dangerous situations, intervened in workplace threats and delivered practical, usable training. These

consultants and trainers are thought leaders in the areas of behavioral science, clinical and forensic psychology and PITTMAN law enforcement; in addition they each have solid business experience.

According to many of BCI’s longtime clients, this broad skill set ensures a well-rounded response to intervening in dangerous or dysfunctional workplace behaviors.

“Our experts are available to help with prevention efforts as well as to intervene in potentially violent situations,” said Jaimee Pittman, BCI’s president. “The companies that engage us are keenly aware of

how important it is to safely, practically and expeditiously address potential workplace violence issues.”

BARTER When a threat of violence is imminent, BCI recommends calling 911. To help ensure that doesn’t become necessary, many clients engage BCI to develop customized workplace violence prevention programs that include: • Risk assessment • Threat intervention and case management • Workplace violence preven- tion and awareness training

• Site security surveys • Policy development • Assisted termination consulting • Coaching for problematic behaviors BCI’s record of success has earned it well-deserved respect from clients and other business leaders. One such leader is Art Barter, CEO of Datron Holdings, Inc. He was so impressed by what he learned about BCI, that he acquired the firm and made it a member of the Datron family of companies, joining sister company Servant Leadership Institute (SLI).

“BCI and its subject matter experts fit perfectly into Datron’s purpose of positively impacting the lives of others today and in the future,” Barter said. “Incorporating

SEE BARON CENTER Page 7

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Chamber resurrects Carlsbad marker In this issue, I would like to share with you the thinking behind the Carlsbad Chamber’s leadership role in bringing back an iconic marker sign to the Pacific Coast Highway, also known as Carlsbad Boulevard, in downtown Carlsbad.

First, let me say that these things are never easy and we know we aren’t going to please everyone when we talk about putting something in the public domain. We know that by holding public meetings, listening to feedback from the community both pro and con we settled on a design that has extremely broad support.

Many cities have place-making signs with the city’s or community’s name. I visited San Diego’s North Park for the first time in many years just over a year ago to take in a play. I hadn’t thought of North Park being a great place until I visited and saw a spruced up and vibrant area with new restaurants, coffee shops, and a parking structure for movie and theater goers. The one thing that struck me was a terrific sign that let me know I was in North Park and gave the area an identity. It gave me the sense that the people there were proud of their community. Most of us know of the sign in Encinitas that has given cachet to their downtown. I don’t think I’ve ever heard a negative comment about that sign, in fact, quite the opposite.

People love it. There are also similar signs in Kensington, El Cajon and elsewhere around the county

FROM THE CHAIRMAN

OFFICERS

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

and across the country, all giving their community a sense of place.

The Carlsbad sign that the City Council approved is a historic replica of a sign that existed over the Coast Highway in 1938.

The Chamber has requested, and the City Council agreed, that the sign be placed as near as possible to the old historic sign. The lettering and coloring of the sign is as close as possible to the original sign as well. The Chamber is donating the sign to the city. The sign is being made possible by a donation from the TaylorMade Golf Company and CEO Mark King. Therefore, the sign comes to the city at no cost to taxpayers.

Had the city put up the sign, it would have cost tax payers approximately $200,000. Ongoing maintenance and operational costs will be paid for by the city.

The sign is the dream of business leader Carlton Lund and his wife, Sandy. Carlton has worked for many years trying to figure out the best way to bring forth a sign to Carlsbad. When Carlton brought the idea to the Chamber, the sign’s design included a piece of artwork with a dolphin

The Carlsbad City Council has unanimously approved the construction of an iconic sign along Carlsbad Boulevard. donated by the artist Wyland. As the Chamber gathered feedback from the community, it became clear that the proposed art work was controversial. While many supported the sign with the dolphin, many others did not. The Chamber board took the position that we would only bring forward a proposal that had extremely broad support in the community and therefore decided that the artwork would have to be removed from the sign if we were to bring it forward.

The city staff was generally supportive of the sign but suggested to the City Council that the implementation of the sign be delayed so that more studies on the downtown could be done.

Those studies will eventually be included into what someday will be a master plan for the downtown. The downtown has been studied for many years by many people and will continue to be studied after a master plan is

developed. Our board felt that continuing to delay the implementation of the sign sets the city further back.

We believe that the sign will be a great addition to the city of Carlsbad, will boost tourism, increase property values across the entire city and generate a great sense of place for those cruising down “the 101.” The City Council agreed and voted unanimously to approve the sign, with Mayor Matt Hall recusing himself from the discussion because he owns property in the downtown area.

Leadership isn’t easy and I am proud of our board of directors and our Chamber staff for the work done on bringing forth this sign. I also want to thank Mike Howes for countless hours donated on the planning work for the sign. My prediction is that the Carlsbad sign will become a much beloved icon in the city of Carlsbad for years to come.

A token of appreciation for our first responders Carlsbad’s business community paid tribute to the men and women of the city’s fire and police departments who battled the Poinsettia fire, which hit Carlsbad on May 14.

The Carlsbad Chamber of Commerce presented pocket knives to be distributed to all Carlsbad firefighters and law enforcement personnel who assisted in the firefighting effort.

We wanted to recognize our first responders in an appropriate and meaningful way. Instead of providing them with a banquet or a certificate of appreciation, we decided to go with these knives.

They are equipment that they can use every day.

Fire Chief Mike Davis said the knives fit in the pockets of the firefighters’ gear and can be opened with one hand.

“We ask our firefighters

FROM THE CEO

CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT Carmen Rene Thermo Fisher Scientific TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

DIRECTORS David Bennett Joseph Charest Jolane Crawford John Haedrich Lupe Hairston John Hanley Tucker Hohenstein Frank Idris David Kirken Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Gene Manganiello William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Ken Ryan Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Michael Uzitas Jim Valentine

Tri-City Medical Center Katz & Associates Schubach Aviation Tip Top Meats/European Deli Freedom Window Cleaning Solatube Global Marketing, Inc. Colliers International Carlsbad LEGOLAND California Resort Omni La Costa Resort & Spa Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Lexus Carlsbad Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Waste Management Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP

Grand Pacific Resorts, Inc. Scripps Health SDG&E

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Lynn Delanzo Information Specialist Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kristina McMahon Business Development Manager Julie Miramontes Director of Sales & Marketing Scott Peltier Marketing Specialist Edgar Rodriguez Art Director Kathy Steffen Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing

TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE

to carry knives in their turnouts, which helps when we’re tangled in things such as communication lines that fall from the ceiling and all the other things that fall when you’re in a structure fire,” Davis said. “These are the right size.”

Davis said the knives firefighters currently use have plastic handles that break. The ones the Chamber provided are made of metal, which make them more durable.

“This is a great keepsake,” Davis said. “There is a big tradition among

Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.

CARLSBAD BUSINESS JOURNAL

Pictured, from left, are Stephen Fluhr, development director for Westfield; Carlsbad Fire Battalion Chief Mike Lopez; John Haedrich of Tip Top Meats; Chamber of Commerce Chairman John Osborne; Fire Chief Mike Davis; Battalion Chief Michael Calderwood; Carlsbad Mayor Matt Hall, Tim Stripe of Grand Pacific Resorts and Councilman Michael Schumacher. firefighters to pass on the tools that you use. These will be able to last.”

The knives were secured through sponsorships from some longtime chamber members

including Grand Pacific Resorts, Tip Top Meats & European Delicatessen and Westfield Carlsbad. SD Trophy engraved each knife with a message of appreciation.

It’s a small token of thanks for what the firefighters did for us and our community.

We are happy to recognize their extraordinary efforts.

”5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

INDEX LEGAL UPDATE.............................5 TO YOUR HEALTH.........................6 MEMBER COLUMNS.....................7 CITY NEWS..................................8 VILLAGE UPDATE.........................8

THANK YOU! The Carlsbad Chamber of Commerce and its members want to express our gratitude to the local firefighters, police officers and other first responders for their heroic efforts in keeping the residents of Carlsbad safe during a time of crisis.

REAL ESTATE................................9 MEMBER DIGEST.........................13-16 EDUCATION NEWS.......................17 ADVERTISING SPOTLIGHT:

WHERE TO STAY...........................10-11 MEMBER MARKETPLACE..............18

CARLSBAD BUSINESS JOURNAL JULY-AUGUST 2014 | 3

Scripps hosts CPR, first aid classes for businesses

Chamber now has an AED on site

Representatives from Scripps Health presented a workshop for Carlsbad Chamber of Commerce members that taught participants how to administer CPR, use Automated External Defibrillators (AED) and employ other methods of first aid in case of an emergency.

The course coincided with the installation of an AED device at the Chamber through San Diego Project Heartbeat, a program that

Les Martin, a trainer with Scripps Health, demonstrates the proper positioning of a mask when performing CPR.

seeks to grow the number of publicly-accessible defibrillation devices throughout the community as a means to save lives.

Sudden cardiac arrest is the leading cause of death in the U.S., and the use of an AED has been shown to significantly improve the chances of survival. A shock administered within one minute raises the chance of survival to 90 percent, and for every minute that CPR is not administered, the chance of survival drops by 10 percent.

The AED currently installed at the Chamber comes thanks to the generosity of John Haedrich of Tip Top Meats, who paid for the device and other associated costs.

“We at the Chamber are very thankful that John has made this possible,” said Toni Padron, the Chamber’s executive vice president and COO. “We offer professional development resources here at the Chamber daily, and thousands of people visit us during a year,” she added.

“It is very reassuring to know that we have this AED available to use in the case of an emergency.”

Some members of the Chamber staff went through the CPR and AED training, and were certified to perform CPR and administer basic first aid by completing the American Heart Association’s Heartsaver First Aid, CPR, AED classroom course.

Linda C. Mullvain, a Scripps Health contractor, guides Cindy Davies of Ortho Organizers, Inc. through the prompts of an Automated External Defibrillator at the Carlsbad Chamber of Commerce on June 20.

“It’s important for any company to know that they have people trained in first aid,” said Mary Ehlers-Pearman, one of several employees from Chamber member Ortho Organizers, Inc. who took the course.

She noted that enough of the company’s 250 employees took the training to allow someone with training to be in each of the company’s two floors during its two working shifts.

Kerry Harmon, chief

compliance officer and office manager with WWM Financial, said her company decided someone should take the course.

“We deal with a lot of clients and we would like to know that if something happens to them when they visit, someone can assist them,” she said.

Les Martin, a trainer with Scripps Health who presented the course along with Lynda Stauderman and Linda C. Mullvain, said

T

he more people that know CPR, the better it is for everyone.

— Les Martin

Scripps is always looking for community partners — particularly from the business community, where most people spend the majority of their days — where first aid

training could be provided.

“The more people that know CPR, the better it is for everyone,” Martin said.“It means people have a better chance of surviving.”

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Desal pipeline continues to make progress

Construction crews are installing four pieces of pipe per day on the Carlsbad desalinaton pipeline project.

Construction of the Carlsbad Desalination Project remains ahead of schedule.

The construction at the intersection of Avenida Encinas and Cannon Road is scheduled to be complete in August. Eastbound and westbound traffic will be reduced to one lane on Faraday Avenue east of Veterans Park and maintained by a flagging operator between the hours of 8:30 a.m. to 3:30 p.m. Flagging operations will continue through the fall. Crews will begin digging a tunnel under the intersection of College Boulevard and Faraday Avenue starting from Rutherford Drive.

Last month, the construction crews finished tunneling under Faraday Avenue at Van Allen Way. Work is expected to conclude along Faraday Avenue between College and El Camino Real

by November.

The remaining phases of construction in Carlsbad will be located along South Melrose Drive and will continue through August. During this time, traffic will be limited to two lanes in each direction.

Edward Jones MiraCosta College director moves up on the receives SBA Advocacy Award Shaunak, director of the North FORTUNE 500 List SanSudershan Diego Small Business Development Center Financial services firm Edward Jones moved up on the annual FORTUNE 500 list as published by FORTUNE magazine, in its second appearance in two years, according to Matt Leonard a financial advisor and director of the Carlsbad Chamber of Commerce.

“Our success comes from making a significant difference in our clients’ lives,” said Leonard. “We offer personal service and a solutionsbased approach that is tailored to our clients individual needs, but backed up by all the resources of a FORTUNE 500 firm.”

(SBDC), hosted by MiraCosta College, has received the Anthony Vigil Small Business Advocacy Award. Bestowed by the U.S. Small Business Administration San Diego District Office and the San Diego & Imperial Small Business Development Center Regional Network, Shaunak received his recognition at their awards breakfast, held June 11 in San Diego.

The award, named for the retired deputy district director of SBA San Diego, recognizes a community leader or organization SHAUNAK for services provided to the small business community. Shaunak was recognized for exemplary advocacy, leadership and extraordinary assistance, and was instrumental in the creation, growth and success of North San Diego County’s small business and economic development.

Chamber welcomes two new faces to its board of directors The Carlsbad Chamber of Commerce is pleased to announce the appointment of two new members to its board of directors.

Ryan Perry, senior general manager of Westfield Carlsbad and Westfield UTC and David Kirken, managing director of the Omni La Costa Resort & Spa are now members of the board, which provides leadership and direction to the Chamber.

Perry recently assumed the role of senior general manager for Westfield Carlsbad.

He joined Westfield in April 2002 and PERRY was general manager of Westfield North County until February 2005.

He then moved to Westfield Plaza Bonita as general manager in February 2005 to work on the shopping center’s $120 million expansion and redevelopment project.

In January 2011, Ryan was promoted to senior general manager of Westfield UTC where he brought his experience in operational redevelopment to the recently completed $180 million revitalization project.

Westfield Carlsbad is currently undergoing major renovations, and Westfield recently announced plans for a $300 million upgrade that will turn the enclosed center into an open-air lifestyle destination mall.

Kirken was recently appointed managing director of Omni La Costa Resort & Spa. He is an industry veteran with more than KIRKEN 18 years of experience in luxury hospitality management. He is tasked with leading the day-to-day operations at the resort.

He brings a unique perspective and affiliation to Omni La Costa Resort & Spa, having worked at the resort bell stand as a teen.

“I’m thrilled to return to the place that first sparked my love for great service and hospitality,” said Kirken. “Omni La Costa is an amenity-rich destination offering the quintessential Southern California experience. I look forward to again being a part of this great family.”

Most recently, Kirken served as general manager of the Arizona Biltmore in Phoenix. There, he played an integral role in the development and management of a renovation that touched every part of the iconic hotel.

A Los Angeles native, Kirken is happy to return to the California coast where he can indulge his passion for golf on Omni La Costa’s two professional courses.

— Briefs compiled by Scott Peltier

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CARLSBAD BUSINESS JOURNAL JULY-AUGUST 2014 | 5

California minimum wage is going up!

As of July 1, California’s minimum wage is $9 per hour. While higher than the federal minimum, ours is not the highest in the world or even in the U.S. Australia’s is the world’s highest, at $16.88 , followed by Luxembourg, Monaco, France, Belgium, New Zealand and several other countries.

Meanwhile, Oregon’s minimum beats California’s by a few cents, and Seattle recently imposed a $15-perhour minimum.

Here in California, employers who fail to pay minimum wage can land in very hot water. Apart from having to pay the unpaid wages with interest, an employer is on the hook for liquidated damages in the amount of the unpaid wage, attorney fees and the costs of collection. It’s also a misdemeanor and can result in a state agency shutting down your business. Did I mention your own attorney fees

STAY INFORMED

LOU STORROW Attorney STORROW LAW, APC

defending your company?

Whether you find the new California minimum wage appropriate or appalling, be aware that its impact reaches beyond the lowest rung on the employment ladder.

First, if you know — or should know — that your employees are not being paid for all of their time, you could be on the hook for unpaid hours going back several years. For example, if you fail to pay employees for mandatory meetings, or calculate commission wages over time spent doing other duties, you may be working employees without pay,

which has potentially serious consequences.

Even an underpayment, if it cuts into the new minimum wage, could result in penalties, interest and, in some cases, even criminal charges. There are a number of lawyers out there who like to bring wage claims as class action cases or as representative actions under California’s Private Attorney General (PAGA) law.

Finally, make sure you’re properly classifying exempt or salaried employees.

In order for a California employee to meet specific exemptions from overtime rules (executive, administrative or professional), he or she must earn a salary that is at least twice the minimum wage. Up to now, that’s been $33,280 a year.

As of July 1, that minimum salary increased to $37,440.

If you employ a supervisor who oversees two people and meets all the other

W

hether you find the new California minimum wage appropriate or appalling, be aware that its impact reaches beyond the lowest rung on the employment ladder.

requirements, but earns less than $37,440 a year, he or she is not exempt and you could be facing a significant liability.

Once you feel you have a handle on California’s minimum wage requirements, listen for another shoe to drop on Jan. 1, 2016, when the state minimum goes to $10 per hour, bringing the “minimum exempt salary” to $41,600 per year.

MANDATORY PAID SICK LEAVE?

By the way, if you think your state legislators are taking the summer off, think again. Among the bills they

may send to Gov. Brown is AB 1522 – which calls for mandatory paid sick leave.

While the proposed law only demands that employers give three paid days off per year, it calls for accrual of sick leave at an hour for every 30 hours worked – over eight days per year!

Every employer is covered, as is every employee who works more than 30 days a year.

So, what happens to all those extra hours? They “accrue” and carry forward from year to year – employees will see them adding up like dividends on their pay stubs. Under the law

as currently written (boy is that a loaded phrase!), the accumulated hours don’t get paid out on termination, and there’s no provision for cashing them out.

So, unless an employer allows their use, they’ll just sit there, begging a future legislature to release them into the wild. So stay tuned…

Lou Storrow (Storrow Law, APC) is a Carlsbad employment lawyer practicing for over 25 years.

He is a former board chairman of the Chamber of Commerce and represents both employers and employees. He can be reached at 760-929-9141 or at lstorrow@ hrlawyer.com.

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Play it safe this summer with these tips Think summer and what comes to mind? Beach picnics, boogie boards and bonfires? Lazy days by the pool? Or perhaps gardening in the yard until sunset?

No matter how you plan to play this summer, play it safe. Summertime may be carefree, but it’s not always risk-free. Don’t let sunburns, bee stings or more serious accidents or injuries spoil your fun. Keep these summer-smart tips in mind.

USE SUNSCREEN. REALLY.

San Diego has one of the nation’s best climates – and one of its highest rates of skin cancer.

Without protection from the sun’s harmful ultraviolet rays, you’re putting yourself at increased risk. A few simple precautions can go a long

TO YOUR HEALTH

LISA MORIKADO, M.D. SCRIPPS HEALTH

way toward lowering your risk. Stay out of the sun when rays are strongest (generally from 10 a.m. to 2 p.m.); when you are outdoors, wear a widebrimmed hat and plenty of sunscreen.

Choose one with an SPF of 30 or higher and apply it generously 30 minutes before you go out. Reapply every two hours, or after swimming or exercise.

Don’t forget the kids, too.

Research has shown that regular use of sunscreen during the first 18 years of a child’s life can reduce his or her risk for skin cancer by as much as 78 percent.

KNOW THE OCEAN.

Whether you’re surfing, swimming or just cooling off on a hot afternoon, never underestimate the hazards of the ocean. Stick to beaches that are patrolled by lifeguards, and heed their warnings about dangerous riptides, currents and areas to avoid. Always let someone know when you are going into the water, and never let children go in alone.

If you’re in the water and need help, wave your arms above your head to attract the lifeguard’s attention.

Should you get caught in a rip current, don’t try to fight it to get back to the beach. Instead, swim parallel to shore until help arrives or you swim out of the current.

WATCH OUT FOR BURNS.

Planning a beach bonfire or barbecue? Every summer, dozens of San Diegans suffer severe burns caused by smoldering coals or wood chips buried in the sand.

Use only designated fire rings or cookout areas, and be sure to fully extinguish the fire and properly dispose of coals or wood. Contrary to what you may believe,

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covering hot coals or wood with sand doesn’t cool them off. In fact, it actually insulates the heat, keeping them hot for a day or more.

Douse used coals or wood with water and place them in approved disposal bins.

EVERYONE IN THE POOL!

Not so fast. Swimming pools are a summer classic, but they can be dangerous, especially where young children are concerned. Drowning accidents are the leading cause of injury or death among children under five, and more than 80 percent happen in backyard swimming pools or spas.

Never let children in or near the pool unsupervised, and make sure that there is at

least one adult around who knows CPR. Keep a cordless or cell phone nearby, so you can call for help immediately if necessary.

Set and enforce pool rules such as no running, no diving and no glass. When you’re not using the pool, keep it off-limits with a safety cover that meets ATSM standards.

DON’T GET STUNG.

Summer hikes and bike rides are all about getting out and enjoying nature.

Unfortunately, nature often includes bees, wasps and other stinging insects.

If you have a run-in with one, carefully remove the stinger. Avoid squeezing, which can push irritating venom deeper into the skin.

Apply ice to the site.

For most of us, insect stings are mostly a nuisance. However, about 10 percent of the population is extremely sensitive to venom, and a sting can be a life-threatening emergency. Minor redness and itching around the site are normal, but watch out for severe allergic reactions such as swelling around the eyes, lips, tongue or throat, as well as coughing, difficulty breathing, hives and nausea. Symptoms usually appear within minutes of a sting; if they do, call for help immediately.

Stings can happen in the water, too.

Although encounters with stingrays and jellyfish are uncommon in San Diego, they do occur. Bathe mild stings in sea water and remove any fragments of the stinger you can find.

Soaking the affected area in hot water is also an effective way to ease the pain of stings.

Medical attention is recommended to make certain that no foreign bodies are left behind. Avoid stepping on stingrays by shuffling your feet as you head into the water, and stay away from jellyfish in the water.

Lisa Morikado, M.D., is an emergency room physician at Scripps Health. For more information on staying healthy or for a physician referral, please call 1-800-SCRIPPS.

CARLSBAD BUSINESS JOURNAL JULY-AUGUST 2014 | 7

North County cities team with San Diego EDC The cities of Carlsbad, Oceanside, Vista, San Marcos and Escondido have taken another step forward in their collaborative effort to attract and retain businesses by hiring the San Diego Regional Economic Development Corp. to help plan, develop and execute an economic development strategy that involves the five cities.

In March, the five cities signed a “Business Retention and Business Attraction Cooperation Memorandum of Understanding,” in which they agreed that it is better to cooperate with each other on efforts to retain and attract businesses than it is to compete against each other.

“The City of Carlsbad and its neighbors have agreed that cooperating to attract new businesses and retain existing ones will improve North County’s economy,” said City of Carlsbad Economic Development Manager Christina Vincent. “In an effort to increase the awareness of North County’s assets and business opportunities, this new agreement with the San Diego Regional Economic Development Corporation will help us achieve the best possible result for our existing and prospective businesses.”

Cloud-based phones can help small businesses In many ways, the responsibility of managing your small business has become much more complicated in the last several years: Consumers have become savvier, competition has tightened and organizing marketing efforts has grown more complicated. The days of small mom-and-pop establishments operating in a local landscape are over, as the age of an international playing field has dawned.

Of course, this has caused some frustrating growing pains for many small businesses, who wonder how they can compete on a global stage without bottomless reservoirs of funding and an extensive workforce. Fortunately, several tools have emerged that can help even the youngest companies build top-shelf business operations, and many of them are cloud based.

DOWN FROM THE CLOUD

In a few short years, the cloud has grown into one of the most useful and dynamic tools for small businesses. It has allowed companies to store documents off site, capitalize on costly software and create an extensive catalogue of all incoming and outgoing emails.

One new cloud capability, however, may turn out to be more important than all of those other features.

Cloud voice systems have become essential for companies that want to control costs, increase stability and improve productivity. With a

TECH TALK

LARRY COVAL Senior Vice President COX COMMUNICATIONS BUSINESS SERVICES

wealth of capabilities - and the list is growing each day - these cloud-based systems make it possible for small businesses to have the most cutting-edge tools at their fingertips, often without any additional hardware or prohibitive upfront costs.

LEVELING THE FIELD

In the past, small businesses often had a ceiling that kept them from getting too big or more efficient. Without an infusion of capital or a stroke of unprecedented luck, most businesses were constrained by their circumstances.

However, inexpensive and easy-to-use technology has changed this, and the cloud is the latest example.

The cloud has become a necessary component in most businesses’ strategies.

Cloud-based telephone systems, which offer a bounty of features and greater convenience and stability than traditional phone systems, are the latest in this line of improvements. Since their inception, cloud voice systems have become essential components of tens of

thousands of businesses.

However, the question remains: How do you know if cloud voice is right for your business?

Cloud voice systems help businesses: • Save money Cloud-based telephone systems are relatively inexpensive as they don’t require hardware and few, if any, upfront costs. Cloud-based systems in general, and cloud voice in particular, are great ways for businesses to reduce overhead.

• Improve Efficiency

The role of business telephone has changes over the last few years as more users need to access features, such as voicemail, conference calls and call-forwarding technology remotely. Cloud voice systems create a streamlined, professionally hosted infrastructure that simplifies the management of these features.

• Increase flexibility Many businesses operate in a virtual environment with remote workers. While the situation has helped companies operate on a more

decentralized level, it can complicate collaboration.

The cloud addresses this.

Regardless of where employees are located, they can redirect phone calls, convert voice mails into emails, use simple extensions and share numbers. This also greatly simplifies IT efforts surrounding managing a remote workforce.

As business in the 21st century continues to evolve, cloud-based phone systems can help small businesses stay up to speed and at the forefront of change.

BARON CENTER ›Continued from Page 1 BCI’s expertise in this area into our servant leadership training provides us a unique opportunity to assist leaders in awareness and prevention of such tragic events.”

Given the often-confidential nature of its work, BCI has never trumpeted its successes nor does it rely on traditional advertising to secure clients. Most of its engagements come by referral sources who have either had firsthand experience with BCI or learned about it from trusted advisors.

One such source is Lou Storrow, an employment attorney based in Carlsbad who is past president of the Carlsbad Chamber of Commerce. He has recently referred clients to BCI. “When an employer is faced with a threat of violence, it’s critical that they get expert advice right away. I have known and trusted Jaimee and her team for many years, and I don’t hesitate to refer them when the need arises,” Storrow

Baron Center, Inc. (BCI) is a San Diego-based consulting, training and coaching company that specializes in workplace behaviors, threat assessment, and violence prevention programs for private and public sector organizations, universities and schools. BCI is a member of the Datron Holdings, Inc. family of companies.

For more information, call (800) 391-4267 ext. 2 or visit www.

BaronCenter.com. said. “Having that relationship and that resource adds value to my practice.”

To learn more about preventing workplace violence, please visit BCI’s website, http://baroncenter.com, or call 1-800-391-4267.

O

ur experts are available to help with prevention efforts as well as to intervene in potentially violent situations. The companies that engage us are keenly aware of how important it is to safely, practically and expeditiously address potential workplace violence issues.

— Jaimee Pittman, President, Baron Center Incorporated

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

8 | WWW.CARLSBAD.ORG

Carlsbad community responds in a disaster The only thing worse than getting struck by a major disaster is to get hit by a major disaster and not be prepared.

City of Carlsbad firefighters, police and other city staff showed that the city is prepared for an emergency through their quick action during May’s wildfire. Their rapid response saved many homes and businesses, but the city still suffered losses of five single-family homes, 18 apartment units and one commercial building. In addition, four homes and one commercial building sustained major damage, and 18 apartment units sustained minor damage.

Hundreds of acres of habitat were also heavily damaged and will take years to restore.

If we learned anything from the fire, it is that we need to be prepared, and we were, through significant training and expertise.

By definition an emergency is something that happens when we don’t expect it. We can’t predict it; we can only be ready to respond when it happens.

When the fire broke out the city activated its Emergency Operations Center where it maintained contact with emergency responders,

CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

coordinated support for their efforts and provided important safety information to the public. As the fire advanced, city staff in the city manager’s office, Community & Economic Development Department, and the City Council reached out to residents whose homes and businesses were destroyed or damaged to offer assistance.

“While the fire was still burning we put together the resources we knew about and made a web page with all that information,” said City of Carlsbad Community & Economic Development Director Glen Van Peski.

“We took a phone line that rings at multiple locations and made that an information line for people affected by the fires. We wrote out a script for information and added to it day by day. Over the weekend we monitored the voicemail and called

Craddock Stropes, left, a public information officer with the City of Carlsbad, consulting with Glen Van Peski a damage assessment unit leader at the Emergency Operations Center set up by the city during the Poinsettia Fire. people right back.”

The city quickly began preparing documents so the City Council could vote to waive permit fees for uninsured residents rebuilding single-family structures, and staff created a spreadsheet showing where the damage had occurred. Then they began to contact community members who had suffered losses to inform them of the different forms of assistance that were available.

Staff also worked with the California Office of Emergency Services and

the federal Small Business Administration to make sure that people affected by the fire were eligible for services.

Carlsbad Development Services Manager Mike Peterson noted that the city had on file the original plans of the homes that were destroyed. “We went into storage and obtained record copies of the affected structures and are making them available to the property owners,” Peterson said, noting that people rarely build exact duplicates of what they lost, but having

access to the plans will help.

Staff contacted local blueprint companies who agreed to make the required prints at no cost to the residents.

“We’ll also give them personalized service to help them rebuild,” Peterson said.

Before the fire, the City of Carlsbad had developed a relationship with the Carlsbad Chamber of Commerce, the Ready Carlsbad Business Alliance, which is designed to help businesses prepare for an emergency and to assist businesses

and residents to recover after a disaster. When the fire struck, Ready Carlsbad was still in its formative stage, and City of Carlsbad Housing & Neighborhood Services Director Debbie Fountain helped Ready Carlsbad create the necessary tools and processes to assist people who had suffered loss.

“Some people didn’t realize until two days after the fire that they had smoke damage or their food spoiled because of a power outage,” Fountain noted. “Some people had need for air purifiers to assist family members with health issues.” Fountain said Ready Carlsbad took donations and converted them to gift cards and gave them to people who had experienced a loss.

“Ready Carlsbad keeps the effort local,” Fountain said.

When events like the Poinsettia Fire strike, they test our level of preparedness. But afterward they test our unfettered level of commitment to our community. Carlsbad has shown its commitment before, after the Harmony Grove Fire in 1996, and is doing so again after the Poinsettia Fire.

Art is alive and well in the Village of Carlsbad You don’t have to venture far to find a world of arts and culture – Carlsbad Village is home to a variety of amazing art galleries, studios, and murals just waiting for you to discover them.

It’s hard to miss the colorful murals commissioned by New Village Arts and funded by the Carlsbad Charitable Foundation last year, especially Michael Summers’ “Catnip” on the side of Witch Creek Winery Another new mural, commissioned by the local TEKSTartist, popped up recently on the wall behind the

VILLAGE BEAT

ASHLEY WESTMAN Project Manager URBAN PLACE CONSULTING GROUP

former BOXD eatery, where a new juice bar recently opened its doors.

But there are other unique art havens that may take a bit of searching to find – like the many art galleries in The

ART IN THE VILLAGE IS AUG. 10

To get your fix of unique offerings from over 100 local artists and artisans, look no further than Art in the Village on Sunday, Aug. 10. The annual art show takes place on State Street and Grand Avenue from 8 a.m. to 5 p.m.

Shops at Village Faire (300 Carlsbad Village Drive). The shopping center has made it easy to get a sampling of all of their galleries with their “Cruising the Art Scene” event on the fourth Thursday of every month from 5:308:30 p.m.

New Village Arts may be known for their on-stage performances, but occupying the front of their building at 2787 State St. is their Foundry Studio, which is home to 16 resident artists in an inspiring light-filled space. It’s open to the public – wander in and you might catch an artist or two in the process of creating something beautiful.

Just down the street at 2680 State St. is the home gallery of TEKSTartist, the muralist mentioned above.

He doesn’t just do murals (though he created another one at his gallery location)

– he offers a wide variety of handmade letter-pressed prints with hidden text messages.

And further south, at 2906 State St., is the home of “extreme doodle artist” Gregg Visintainer, who travels around the region – his work has even been picked up by Disney. His Viz Art Ink gallery features not only his own work on prints, cards, and even skateboards, but also the work of other local artists in his unique outdoor space.

The Front Porch Gallery is another not-to-be-missed spot, located at 2903 Carlsbad Blvd. The gallery promotes a wide variety of art and artists, including paintings, sculpture, and jewelry.

With the “CoastalHelix” sculpture coming to Carlsbad’s new roundabout later this summer, Bay Area artist Roger Stoller will create

The Village’s newest mural recently popped up near the corner of State Street and Carlsbad Village Drive. an iconic and unique entry point that will symbolize the

Carlsbad

Business Academy Presented by the Carlsbad Chamber of Commerce and the City of Carlsbad

The Business Academy is a great way for businesses to learn how city government works, what the city is doing for business and the vision for Carlsbad’s future. Join us as we cover the following topics: • • • •

Land development overview (with bus tour) Policy and leadership Quality services for businesses Starting and growing a business

Sessions start in September – Reserve your spot today!

Christina.Vincent@carlsbadca.gov or 760-602-2712

natural and artistic beauty in the Village and in Carlsbad.

Westman can be reached at ashley@urbanplaceconsulting.com.

SUMMER MOVIE SERIES RETURNS The popular Flicks at the Fountain, presented by HomeLife Village Realtors, returns to the parking lot at State Street and Grand Avenue this summer! Bring dinner and a chair starting at 6 p.m. Movies start at dusk.

7/10: 7/17: 7/24: 7/31: 8/7:

8/14: 8/21: 8/28:

The Sandlot Chasing Mavericks Back to the Future Willy Wonka Indiana Jones, Raiders of the Lost Ark The Karate Kid Frozen E.T.

CARLSBAD BUSINESS JOURNAL JULY-AUGUST 2014 | 9

The importance of measurement terms when leasing When you lease new commercial space, it is important to understand the confusing space measurements used by commercial landlords and their brokers. Your tenant representative should be able to guide you through the calculations needed to determine exactly what you are getting and what you are going to be paying for.

The confusion arises because there are four different measurements used in calculating your space and your rent: the rentable square feet; the useable square feet; the actual square footage; and, finally, the load factor, sometimes called the add-on factor.

RENTABLE SQUARE FEET

The rentable square footage is usually the first number you will see or hear about when you are looking for space. It is the number advertised in fliers and brochures, and it is the number you will be told about the space if you, foolishly, call the landlord’s agent yourself.

The flier or the broker may tell you, “It’s 3,630 square feet, and the price is $2 per square foot.” On a monthly basis the rent is $7,260 per month.

LEASING

$

55 feet. That is only 3,025 square feet — not the 3,630 that was originally quoted.

ACTUAL SQUARE FEET

LEE STERLING President LEON P. STERLING COMMERCIAL TENANT BROKER

However, the space itself is not really 3,630 square feet that you can occupy, and you are rarely told that the quote includes an allocation of the charge for a portion of the common area of the floor and building you occupy. The common area of a floor and building include lobbies, restrooms, stairwells, storages rooms and shared hallways.

USABLE SQUARE FEET

Useable square footage is the space between the four walls of the space. It is wallto-wall. It is the space that your space planner can use to layout your office for optimum use, and, it is rarely the space that you are actually leasing. Continuing with the example we used above, let us say that you have measured the actual wall-to-wall space and it is 55 feet by

The third measurement, the actual square footage, in a multi-tenant building, adds another dimension to your space because you share a wall with other tenants, so half of the wall thicknesses has to be added to part of your space calculation. If the walls in the building are 6 inches thick (for this example), three of those inches would be added to each adjoining wall measurement.

In our example of rentable square feet, we used space of 55 square feet to come up with 3,025 square feet, so the rentable square feet you would actually be told would be 55 feet and 3 inches and 55 feet and 3 inches, plus the allocation of the fourth measurement: the load factor.

LOAD FACTOR

The load factor is a percentage added to the actual square footage to arrive at the rentable square footage.

The load factor compensates the landlord for the common areas of the building.

It is important for you to know the load factor of

a building because it can vary from a very low, and unusual, 8 percent, to a high of 20 percent or more.

The nicer, and larger the common area, the larger (usually) the load factor.

In our ongoing example, if the rentable square footage is 55 feet by 55 feet and we added a 20 percent load factor to come up with the rental square feet of 3,630

at $2 per square foot for a rent of $7,260 per month.

If the load factor had only been 8 percent, the rentable square footage would have been 3,267 square feet. At $2 per square foot per month, the monthly rent would be $6,534, for a saving of $8,712 per year!

You can see that in evaluating space, it is important to determine the load factor so

you can determine whether the common areas in the buildings warrant a difference in that factor.

Leases are complicated documents with significant legal consequences.

You should always be represented by an exclusive tenant representative and by qualified legal counsel.

Sterling can be reached at lee@leesterling.com

RECENT COMMERCIAL REAL ESTATE TRANSACTIONS Colliers International has reported the following commercial real estate transactions: • The sale of 6,733 square feet of space at 5751 Palmer Way (Suites G and H) in Carlsbad for $819,000.

The buyer was a holdings company. The proposed use of the space is improved office in flex/industrial park.

Agents from Colliers International represented both the seller and the buyer.

• The lease of 3,529 square feet of office space at 2710 Loker West Avenue, Suite 300 for $127,044 for 24 months.

The lessee is a mortgage company. Cassidy Turley represented the lessee and Colliers International represented the lessor.

2710 Loker West Avenue, Suite 300

5751 Palmer Way (Suites G and H)

GREYHAWK BUSINESS CENTER BUILDING FEATURES • Space from 854 - 3,500 SF • High Quality New Construction • High Visible Identity at the Corner of Palomar Airport Road and Melrose Avenue • Parking Ratio 3.3/1,000 • On-Site Leasing Office 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

BUILDING FEATURES • Flex/R&D Buidings for Sale, Lease or Lease Option • Buiding Size: 4,608 - 12,058 SF • 30-65% Office Build Out • Electrical Service: 400 amps per 5000 SF • Gas Available • On-Site Sales Office 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

DRE# 01394870

Celebra more thting an

30 Years!

760.438.0800

|

www.LUNDTEAM.com

Where to S

One of the great things about being in Carlsbad is that you don’t have to travel far to feel like yo completely new destination. The area’s resorts provide the perfect quick getaway, and you don’t a plane. Here’s a quick hotel guide to use if your Summer plans include a “staycation.”

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Best Western Plus Beach View Lodge 3180 Carlsbad Blvd., Carlsbad 760-729-1151 www.beachviewlodge.com

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Grand Pacific Marbrisa 5500 Grand Pacific Drive, Carlsbad 855-206-6955 www.marbrisaresort.com

7 Courtyard by Marriott - Carlsbad 5835 Owens Ave., Carlsbad 760-431-9399 www.courtyardhotelcarlsbad.com

Grand Pacific Palisades Resort & Hotel 5805 Armada Drive, Carlsbad 760-827-3200 www.grandpacificpalisades.com

8 Four Seasons Residence Club Aviara

arlsbad Inn Beach Resort C 3075 Carlsbad Blvd., Carlsbad 760-434-7020 www.carlsbadinn.com

10 | WWW.CARLSBAD.ORG

6 Carlsbad Seapointe A Grand Pacific Resort 6400 Surfside Lane, Carlsbad 760-603-1700 www.carlsbadseapointe.com

Beach Terrace Inn 2775 Ocean St., Carlsbad 760-729-5951 www.beachterraceinn.com

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7210 Blue Heron Place, Carlsbad 760-603-3700 www.fourseasons.com/northsandiego

Harrah’s Resort Southern California 777 Harrah’s Rincon Way, Valley Center 760-751-3100 www.harrahssocal.com

Stay

ou’ve arrived at a t even have to board

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Hilton Carlsbad Oceanfront Resort & Spa One Ponto Road, Carlsbad 760-602-0800 www.hiltoncarlsbadoceanfront.com

HYATT house 5010 Avenida Encinas, Carlsbad 760-929-8200 www.hyatthousesandiegocarlsbad.com

Residence Inn by Marriott 2000 Faraday Ave., Carlsbad 760-431-9999 www.residenceinnhotelcarlsbad.com

Pelican Cove Bed & Breakfast Inn 320 Walnut Ave., Carlsbad 760-434-5995 www.pelican-cove.com

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10 Hilton Garden Inn Carlsbad Beach 6450 Carlsbad Blvd., Carlsbad 760-476-0800 www.carlsbadbeach.hgi.com

LEGOLAND Hotel 5885 The Crossings Drive, Carlsbad 877-LEGOLAND (877-534-6526) www.legoland.com

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Ramada Carlsbad by the Sea 751 Macadamia Drive, Carlsbad 760-438-2285 www.ramadacarlsbad.com

Sheraton Carlsbad Resort & Spa 5480 Grand Pacific Drive, Carlsbad 760-827-2400 www.sheratoncarlsbad.com

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Holiday Inn Express & Suites Carlsbad Beach 751 Raintree Drive, Carlsbad 760-448-4747 www.hiexpress.com/carlsbadbeach

Park Hyatt Aviara Resort, Golf Club & Spa 7100 Aviara Resort Drive, Carlsbad 760-448-1234 www.parkaviara.hyatt.com

ADVERTISING SPOTLIGHT | 11

12 | WWW.CARLSBAD.ORG

Fun hobbies can also help business owners

BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

As a business owner, Julieann Billings-Riordan is used to the typical things successful business owners do — setting goals, training to learn new skills, building relationships and engaging in friendly competition.

But for the past two years, Billings-Riordan, owner of JABR Marketing Solutions, has also been putting those skills to good use and succeeding somewhere else: in the world of autocross.

On select Sunday and Saturday afternoons, you will find her and other members of the San Diego Region Porsche Club of America (SDRPCA) in the parking lot of Qualcomm Stadium, maneuvering through curvy courses set out in orange traffic cones. It’s a passion that started when she and her husband bought their

Pictured, from left, are Julieann Billings-Riordan of JABR Marketing Solutions with Marc and Keith Larochelle of Productive Computing at Qualcomm Stadium with their race cars. dream car, a Porsche 911, and a friend told them they had just become owners of a car that needed to be raced.

She and her husband took a performance driving school to learn how to drive their car on the streets and in an autocross course. Soon after receiving their certificates, they started attending autocross races at Qualcomm stadium regularly. She and her husband were Rookies

WORKPLACES ›Continued from Page 1

CCS/PR employees at a recent birthday celebration.

At CCS/PR, no one minds getting older. The company honors each employee with a special CCS/PR birthday party every year during work hours. This party has all the traditional elements: cake, decorations, spinning mechanized candles, singing and gifts. Each honoree is allowed to choose the dessert. The feedback is very positive and is sometimes the only traditional birthday celebration employees receive. For off-site employees, the company circulates cards for everyone to sign.

“Our employees don’t dread birthdays, they look forward to all the attention, treats and gifts,” said Gayle Mestel, president of the company. “Since our average staff longevity is 15 years, we have celebrated a lot of birthdays through the years. You should see the joy on each person’s face as we light the candles and sing. While the employees are advancing in years, that moment never gets old.”

Humana sales agents had fun participating in a scavenger hunt. Pictured above is the winning team of Heather Wellong, Rene Flores, Jerry Lyness and Gina Notrica.

FUN ›Continued from Page 1 But, Paul stresses, the idea is not just to add fun activities to the workplace — but to incorporate fun activities into the work process.

“If you do fun for the sake of fun, it becomes a distraction,” he adds.

He points to the example that is the basis of his book, a fish market in Seattle’s Pike Place that started throwing fish and became a sensation with the public. Paul adds,

of the Year in 2013, and Billings-Riordan placed first in her class.

Billings-Riordan is now an active member of the SDRPCA. She has developed many relationships at the track and enjoys constantly learning new driving skills and bettering her times.

“Years ago, if you had told me that I would be running my own business and racing autocross, I would

have said no way, not in a million years,” Billings-Riordan said. “But now autocross, like working out and spending time with family and friends, helps with my work/life balance. This is an especially good life balance outlet because my husband also participates (he is an instructor) and this is something we can do together at the end of the workweek.”

Billings-Riordan has also introduced at least two people to the club — Keith and Marc Larochelle of Productive Computing, her fellow members in the Chamber’s Pathways to Success program. The brothers started racing their Lotus Evoras at the track (the club had a class for nonPorsches) and Marc recently purchased a

Integrity Applications Incorporated, a consulting company, believes that providing its employees with a fun work environment will, in turn, proINTEGRITY vide its customers with excellent APPLICATIONS service. Recently, the company’s INCORPORATED employees enjoyed a wood-fired pizza lunch where employees created their own pizzas that were cooked and served by two company founders, Joe Brickey and Ken Abeloe.

The company also celebrated National Donut Day with a breakfast for employees and Cinco de Mayo with breakfast burritos and Mexican pastries. The company also held an office game where employees guessed the number of candies in a jar. The winner — who guessed the exact number — won a gift card to a restaurant.

Different departments at North County Health SerNORTH COUNTY vices are known for HEALTH SERVICES holding ‘recess’ — or team-building activities at various places, including the beach.

Employees approach each day with a philosophy of “Building Great Relationships,” ensuring that each interaction with patients, the community and each other as staff, is positive and meaningful.

Managers are equipped with “BGR boxes” filled with goodies, small gifts and thank you notes to recognize and reward staff in personalized and creative

Humana’s dream is to help people achieve lifelong well-being. To do this HUMANA Humana instills the following values in its employees: Inspire Health, Cultivate Uniqueness, Rethink Routine, Pioneer Simplicity and Thrive Together.

Several of those values were reinforced when Humana sales agents gathered for an educational team building meeting at a local winery. The sales

however, that while the fish-throwing is presented as fun, it’s become part of the work process, designed to keep the fishmongers in front of the customers and process their requests efficiently.

Paul also stresses that businesses looking to institute fun practices shouldn’t try a top-down approach.

“Go to your employees and ask them what they would do to bring more lightheartedness into the workplace,” Paul said. “Allow them to come up with the ideas.”

Christina Halkias, west coast operations manager at Integrity Applications Incorporated,

Mazda after learning to drive stick shift.

“I’ve always been competitive and this sport is all about that,” said Marc Larochelle. “In addition, I wanted a social gathering where I could meet other business owners and I never really played golf. This sport is like golf in some ways but with a lot more adrenaline.”

Both he and Billings-Riordan say racing has positively impacted their business.

“As brothers, when Keith and I race together (and against each other) it brings additional attention and

Integrity Applications Incorporated celebrated Cinco de Mayo with a staff breakfast.

NCHS had a circus-themed ceremony to give awards to its staff. ways. NCHS also hosts an annual BGR themed event (this year the theme was circus) for the entire staff with recognition awards, wacky contests, prizes, themed food and plenty of dancing.

agents formed teams and Cultivated Uniqueness with a friendly scavenger hunt. The teams then Thrived Together by solving riddles, searching the grounds for treasures, singing, and dancing.

Fun was redefined. In addition to fun, the sales agents learned new ways to Rethink Routine and Pioneer Simplicity out in the community and in their daily jobs. While one team took the scavenger hunt title (and the brooms!), the entire team emerged as one.

said her company’s philosophy for providing its employees with a fun work environment is that it will in turn lead to better customer service.

“Happy employees equals happy customers,” Halkias said. “We understand the importance of knowing what it is the employees are looking for that makes them feel valued and we coordinate activities based on what they like and want to do. We have an open door policy and are open to hearing and implementing their ideas.

Without our employees we would not be here.”

Donovan Weber, vice president of operations and co-owner of Forecast 3D — which was recently ranked No. 8 on the Best Places to Work in the Plastics Industry by Plastic News — said his company hires its employees with culture in mind. In addition to having basketball and badminton courts and arcade games at its Carlsbad headquarters, it also sponsors several trips throughout the year, including whitewater rafting and paintball outings.

“We want people to have the right skills for the position and we try to provide an atmosphere that

interest to us from others in the group as well as from other business people we meet,” Larochelle said. “I think people find it easier to remember us because we race cars.”

Billings-Riordan added that the experience and confidence she had gained learning how to race has helped in her business, adding that the lessons she has learned from racing also apply to her business.

“In racing (and in business) your goal is to be in full control,” she said. “In order to be in full control, one has to listen and learn from the experts who guide us. You also have to surround yourself with quality folks, not those who are in a rush or cut corners, or you’ll spin out. Those lessons apply in the business world as well.”

Park Hyatt Aviara Resort employees celebrate Mardi Gras.

This year, Park Hyatt Aviara Resort launched the “Aviara PARK HYATT Life” initiative to spread fun throughAVIARA RESORT out the resort for its employees. A few of the major efforts included dodge ball, bigwheel races in the back halls, a money-machine and a goal-oriented wall-size puzzle project. Dodge ball was a four-week season, and it concluded with a final tournament and food-truck lunch celebration.

Big-wheel races are ongoing, and participants are elected by their managers to participate based on merit. Another initiative that rewards employees is the money-machine.

When an employee’s name is mentioned in a guest review, they are entered in a drawing to go in a money-machine and grab as much cash as they can in 30 seconds.

Finally, every department was given a set of goals and each accomplished goal earned a puzzle-piece.

The complete puzzle was rewarded with a day at the Wave House. The cafeteria has also been a site of celebration, hosting mariachis on Cinco de Mayo, ice cream socials, Valentine’s Day cookie grams, benefit bingo, New Orleans-themed food on Mardi Gras and soccer-themed for the World Cup. allows folks to enjoy themselves while performing at a high level,” Weber said. “We try to put together events that are just plain fun and a little different. It helps to strengthen our relationships on the team when you’ve been through the intensity of a whipped cream eating contest together.”

He added that the fun does not impact employee productivity.

“If you can wake up in the morning and look forward to getting to work, and be held accountable to performing and having a good time doing it? You are going to be more productive,” he said.

WHAT’S

MEMBER

INSIDE

› First Friday › Sundowner › New Members

DIGEST

VOL. 31, NO. 7

› Calendar › Upcoming Events › On the Move

Through page 16

JULY-AUGUST 2014

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Ambassadors serve as the Chamber’s welcoming committee This month I would like to talk a little about the people I like to call the chamber’s welcoming committee, our ambassadors.

These are really our purveyors of good will, and they do a lot to help new (and sometimes existing) members become familiar with our Chamber and all of the services that we offer our members.

You’ll see our ambassadors at our ribbon cutting ceremonies and working at our monthly Sundowners, acting as the social hosts for incoming Chamber members, greeting all of those who attend and selling raffle tickets. They also look for new members, introduce them to other people and help them feel at ease.

Ambassadors also assist us with ribbon-cutting ceremonies, which we hold for new businesses, as well as those who relocate or open new branches and businesses that are celebrating significant milestone anniversaries (10 years and over).

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

We average nearly six ribbon cuttings a month, and their dedication helps us make each ceremony special.

The Ambassador Committee meets on the second Wednesday of each month at the Chamber, 5934 Priestly Drive, starting at 7:30 a.m.

At the meetings, members who meet our attendance requirements (they must attend the meetings for at least three months and be in good standing with the Chamber) get a list of our newest members and they divide it among themselves so that they can visit or call the new members to say, “hi,” or to see if they need

Some members of the Chamber’s Ambassador Committee recently underwent training on how to conduct outreach calls to new members. help. Ambassadors invite new members to come to the Sundowners and First Friday breakfasts. They also send notes to new members, letting them know that they can help them with any questions they have about the Chamber.

At the committee meetings, we provide tips and training to help our

Holiday party season is closer than you think!

We’re looking for: · Venues (Hotel/Conference centers, Restaurants, etc.) · Caterers · DJ’s · Photographers · Flowers & Decorations · Clothing · Invitations · Lighting · Bakeries · Party rentals · Bartenders

ambassadors really help our new members. We stress to them that these initial contacts are not sales calls — their purpose is strictly to welcome new members to the Chamber and guide them through the initial days of their membership.

It’s not all work for our ambassadors - we also get to play. Each year, ambassadors

get points for accomplishing committee-related actions, such as attending a ribbon cutting ceremony, sending a letter or welcoming a new member. At the end of the year, we have a holiday party, and we announce the winning individual (or group).

Also, the Chamber will soon be publishing the 2014-15 member directory

and business resource guide.

When the publication is ready, ambassadors and other Chamber representatives will come together to distribute as many of them as we can personally. New members will also get their member plaques at that time.

In addition, if you are a new member of the Chamber and have any questions about your membership or how you can get the most out of being and member of the Carlsbad Chamber of Commerce, please feel free to call me at 760-9318400. I will be happy to answer your questions and assist you in any way to help you make the most of your membership.

In fact, that is not just for new members — it doesn’t matter how long you have been a member of our Chamber, I’m always happy to speak with you about how you and your employees can take a more active role in our organization.

WHAT’S YOUR

CAUSE?

Feature your Business in our comprehensive guide of Holiday party services.

Take advantage of your chamber membership with affordable rates and reach thousands of potential clients and top decision makers.

Advertise your business to our readers in the September issue.

Ads start at $100!

*Space Deadline: August 15

The CBJ is mailed to all chamber members and is available at over 130 locations in and around Carlsbad every month.

Contact Julie to reserve your space now!

Julie Miramontes

|

760.931.8400

|

Is there a charity or cause your employees gather around?

How did the company adopt that particular cause or what do you and your employees do to support it? This is an opportunity to highlight the causes and organizations that our chamber members support. Have your story told in our September issue!

Tell our readers your stories in 150 words or less and send to our Director of Communications, Jose Lopez at jlopez@carlsbad.org

*Space Deadline: August 15

The CBJ is mailed to all chamber members and is available at over 130 locations in and around Carlsbad every month.

julie@carlsbad.org ADVERTISING OPPORTUNITIES AVAILABLE!

Contact Julie to reserve your space now!

Julie Miramontes

|

760.931.8400

|

julie@carlsbad.org

14 | WWW.CARLSBAD.ORG

AUGUST 2014 S

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NETWORKING OPPORTUNITIES

August Sundowner at Bellefleur promises ‘Napa Valley Experience’

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

AUGUST 20

JULY (Please note that Chamber committees are not meeting in July

17 Sundowner-The Landings at Carlsbad 23 ChamberNet10 - The Sellability Score Workshop

Join the Carlsbad Chamber of Commerce and your fellow Chamber members for the August Sundowner at Bellefleur Restaurant and have a “Napa Valley experience” right here in Carlsbad.

The Sundowner will take place Wednesday, Aug. 20 from 5-7 p.m. at the restaurant located at 5610 Paseo Del Norte, Suite 100B. Bellefleur specializes in great food, great service, and great ambiance. It offers extensive lunch, dinner, and bar menus along with

the most popular Sunday champagne brunch in San Diego.

The restaurant also features a stunning private banquet room decorated in the theme of a Napa Valley wine barrel Room. If you prefer, you may dine on the beautiful outdoor patio. Chefs create daily lunch and dinner specials focused on fresh seafood. Bellefleur is also very puppy friendly, with dogs allowed all days except Sundays during brunch.

The Sundowner is open to chamber members only. Admission is $10 at the door (cash only). If you are a prospective member and would like to attend please RSVP to the Carlsbad Chamber at 760-931-8400.

For more information or to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org.

AUGUST 1 5 6 8

First Friday: Power Networking returns in August

August First Friday Breakfast Business Resource Committee Government Affairs Committee

Coffee Connection Ready Carlsbad Business Alliance

12 Sustainability Committee 13 Ambassador Committee 15 Harry Paul - Culture of Excellence Workshop

19 20 22

Technology Advisory Committee Sundowner - Bellefleur State of the City

Power Networking will return to the Carlsbad Chamber of Commerce’s First Friday Breakfast in August, which will be held from 7-9 a.m. on Aug. 1 at the Omni La Costa Resort and Spa, 2100 Costa Del Mar Road.

There’s no speaker to give you time to meet other chamber members and take control of your networkbuilding future.

As attendees arrive, they are assigned to a table where they meet seven new people. Each person gives his or her own 17-second

‘commercial.’ The table facilitator keeps the conversation going by asking each person questions. Following this energetic exchange, each

CHAMBER NET TABLE FACILITATED NETWORKING AND 10 TIPS

person moves to a different table to meet seven new people. First Friday Breakfast is the Chamber’s premiere networking and business

promotional event, and one of the most regularly attended monthly programs.

Admission is $32 for Chamber members who register before July 25. Afterward, the preregistration cost is $55 and $60 at the door.

Prospective members must contact the Chamber at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved by calling Kathy Steffen at

AUGUST 1 760-931-8400 or ksteffen@carlsbad.org.

To register for the August First Friday Breakfast, visit us online at www.carlsbad.org.

10 ™

• Bring plenty of business cards!

• Bring your own lunch. (drinks will be provided)

THE SELLABILITY SCORE

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates

THE SELLABILITY SCORE

THINKING OF SELLING YOUR BUSINESS SOMEDAY?

WONDERING WHAT IT’S WORTH TODAY? Thinking of selling your business someday?

INTERESTED IN SIGNIFICANTLY INCREASING IT’S VALUE?

Wondering what it’s worth today? Interested in significantly increasing it’s value? Then don’t Save the Date: May 21, 2014 miss this seminar!

Michaelpowerful Shea, Business Coach Time: 11:30 -1:30 Lunch Provided

THEN DON’T MISS THIS POWERFUL SEMINAR! and Sellability Score Advisor, will explain how to improve your score, increasing the value of your business!

Where: Get Smart Workspace, 2888 Loker Ave. East STE. 111, Carlsbad, CA 92010 Cost: $49 (a $500 Value!)

at a local chamber member restaurant.

FEATURED SPEAKER:

MICHAEL SHEA

Companies with a Sellability Score of 80% plus receive offers that are 71% higher than Business Coach and average businesses.

Don’t miss this plus opportuCompanies with a Sellability Score of 80% receive offers Sellability Score Advisor that areSeating 71% higher than average businesses. Don’t miss this nity. is limited! opportunity. Seating is limited!

WHAT YOU GET

REGISTER

WHAT YOU GET

ADMISSION $10 Admission - Members • • • •

Detailed Sellability Score Report for your business.

Your score for the 8 factors that determine your valuation.

Recommendations to improve your score in each factor.

Plus a current valuation for your business!

The workshop is $10 at the door per Chamber Member, and participants will be welcomed on a first-come, first-served basis.

Cash payment only please.

and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

DATE:

Wednesday • Learn about the 8 factors that determine July 23, 2014 valuation.

Go to http://bit.ly/sellmybiz • Recommendations to improve your score in each factor.

NOW!

This program is open exclusively to Carlsbad Chamber members;

TIME:

11:30 a.m. - 1 p.m.

PLACE:

JULY Thursday, July 31

Call Paula Anderson (760) 696-9733

Carlsbad Chamber of Commerce

SPACE IS LIMITED REGISTER TODAY! 5934 Priestly Dr., Carlsbad, CA 92008 (760) 931-8400 • www.carlsbad.org

For more info call: (760) 931-8400 or visit www.carlsbad.org

CARLSBAD BUSINESS JOURNAL JULY-AUGUST 2014 | 15

RIBBON CUTTINGS

WLC ARCHITECTS, INC.

GUNTHER GUNS

SUN DIEGO BOARDSHOP

1917 Palomar Oaks Way, Ste. 110 Carlsbad (760)607-3400 www.wlcarchitects.com WLC Architects, Inc. provides complete architectural services, urban and regional master planning and interior design. As leaders in the design of educational, community, civic and religious facilities in California, we are client focused and passion driven.

2717 Loker Ave. W., Ste. B Carlsbad (760)444-1100 www.GuntherGuns.com Gunther Guns, Carlsbad’s premier gun store, offers new and used handguns, rifles, shotguns, ammunition and accessories as well as federal firearms license transfers, private party transfers, and consignment.

2978 Carlsbad Blvd., Ste. 120 Carlsbad (442)500-2295 www.sundiego.com Sun Diego Boardshop has nine San Diego County locations that provide the best solution of skate, surf, beach apparel, accessories and equipment.

CYO PIZZA & SALAD

BAJA BODY ATHLETIC CLUB

CONNECT EVERYWHERE

2519 Palomar Airport Rd., Ste. 5-101 Carlsbad (760)918-3477 www.cyopizzaandsalad.com CYO (craft your own) Pizza & Salad is a fast-casual american pizzeria that serves all-natural food in a contemporary setting at affordable prices. Our focus is using locally and regionally sourced ingredients to make everything in-house fresh from scratch daily.

1220 S. Coast Hwy. Oceanside (760)231-1755 www.bajabody.com Baja Body Athletic club is a family owned personal training and group fitness athletic club that bridges the psychology and science of fitness with state of the art fitness tracking that is perfect for active lifestyles.

PO Box 131466 Carlsbad (760)203-3720 www.connecteverywherellc.com We offer communication solutions for companies of all sizes! We’ll improve the expenses of your business by replacing traditional telephone systems and their associated calling, hardware and maintenance costs.

MEMBERS ON THE MOVE Bob Cooney was appointed as NTN Buzztime’s Chief Operating Officer in January 2014, bringing with him 25 years of executive business development, sales and marketing management experience. As COO of Buzztime, Cooney will oversee the operations, product development, program management, strategic analytics, marketing and development departments.

With over 20 years of experience in marketing, strategy, & business development, Bill Thomas joins Buzztime as Senior Vice President of Marketing. Thomas most recently served as director of in-store marketing for home appliances/home electronics at LG Electronics. Thomas reports to Bob Cooney, and is responsible for marketing, sales development and go-to-market initiatives at Buzztime.

Jake Kovalcik joins Buzztime as Senior Director of Advertising, bringing to Buzztime over 15 years of business and marketing experience in fast-paced startups and Fortune COONEY 500 companies.

Andre Lawless is now Buzztime’s Senior Director of Marketing, where he will lead marketing communications, PR and brand development efforts for the company.

CULTURE OF EXCELLENCE WORKSHOP

HARRY PAUL BEST SELLING CO-AUTHOR OF FISH AND REVVED!

Space is limited.

Friday, August 15 7:45 a.m. - 12 p.m.

Carlsbad Chamber of Commerce $149 chamber member $169 prospective member

RSVP with payment required by August 1

* price per person

What stops us from giving and being our BEST?

Solutions Real Estate announces that Nathan Robinson has joined the Carlsbad office.

Nate is recognized as an author, Certified Distressed Property Expert, and entrepreneur. With 10 years of experience, Nate has written and published many online articles. He has personally helped dozens of families avoid foreclosure and helped build a real estate team that has performed over 1,000 short sales.

Join us for a 4 hour workshop based renowned book by Harry Paul, Who Kidnapped Excellence? In this "hands-on" workshop, presented by Strategic Development Worldwide, for leaders and team members, Harry Paul and team will help you learn to:

ROBINSON

• Choose a Winning Attitude: When employees have great attitudes toward work, excellence happens!

• Creating a Fully Engaged Workforce: Where people turn on the discretionary effort, excellence happens!

• Play at Work: Yes, there's a difference between playing at work and playing instead of work.

5934 Priestly Drive, Carlsbad, CA 92008

• Manage with Trust, not fear: Without trust there is no engagement • Be There: Just because we punch in, doesn't mean we're engaged.

• Focus on People as well as Performance Numbers: Show people you care about them and they will make the numbers • Make Their Day: High morale, and high spirits, means high customer satisfaction.

Tel 760.931.8400

WWW.CARLSBAD.ORG

Fax 760.931.9153

16 | WWW.CARLSBAD.ORG

MAY 2014 MEMBER RENEWALS 30-35 YEARS Forsyth & Associates Insurance Agency (34) Hall & Martin Properties (34)

25-29 YEARS California Watersports (28) Carlsbad by the Sea Resort (28) Women’s Resource Center (28) ZUZA (28) Pacific Western Bank (27)

20-24 YEARS Paul Laslo & Associates (24) La Costa Valley Preschool & Kindergarten (23) Crystal Forwarding, Inc. (20)

15-19 YEARS Carlsbad Seapointe - A Grand Pacific Resort (19) Kilmer’s Swim Time, LLC (18) Carlsbad Mineral Water Spa/Alt Karlsbad (17) NAMM-National Association of Music Merchants (17) La Costa Glen Carlsbad (16) Hospice of the North Coast (15) RBF Consulting, a company of Michael Baker Corporation (15) Thermo Fisher Scientific (15)

10-14 YEARS Carlsbad Airport Self Storage (14) La Costa Urgent Care (14) Junior Achievement (13) King’s Fish House (11) Pacific Sotheby’s International Realty (10)

5-9 YEARS Cox Business (9) The Loftin Firm, P.C. (9) Arbor Scientia (8) Pacific Ridge School (8) Beck Ellman Heald (7) Coombs-Hopkins Company (7) Wiegand Realty (7) Best-Rate Repair & Construction (6) StorQuest Self Storage Carlsbad (6) The Landings at Carlsbad (5) Law Office of Andrea M. Gherini (5) Rowan Electric (5)

UNDER 5 YEARS ebr Insurance Services LLC (4) MedGen Supplies Inc. (4) Dreamtime Dentistry (3) ignite bistro & wine spot (3) European Wax Center - Bressi Ranch (3) North County Business Networking (3) Transworld Business Advisors (3) Carlsbad Montessori School (2) Legacy Legal (2) Sandler Training, Sales Growth Associates, LLC (2) St. Patrick Catholic Community (2) 5 Star Marketing Community (1) Ameriprise Financial Services, Inc. (1) CCS Public Relations (1) La Costa Dreams, Inc. (La Costa Film Festival) (1) Rancho Coastal Humane Society (1) Realblue Properties (1) Thimbleana (1)

WELCOME NEW MEMBERS Accounting & Small Business Management

Tina Chien, Accounting & Small Business Consulting

Tina Chien (760)505-5989 Accounting services including assisting in setting up and maintaining books and preparing financial statements. Consulting services including financial forecast, projections, new business start-ups, strategic planning.

Attorneys

Fagen Friedman & Fulfrost, LLP

Clothing Women’s & Accessories Mojgan Majd (760)453-7160 www.wyshboutique.com Womens fashion boutique in the heart of the Carlsbad Village. All items under $70.

Computer IT Solutions

Pharmacies

Glossive International LLC Steve Iffie (760)672-5504 www.glossivetech.com Glossive Technologies, an expert in corporate software services, diagnoses and resolves business computer issues. We provide a temporary computer for our clients to continue work while we fix the faulty computer off-site.

Paul, Plevin, Sullivan & Connaughton, LLP

Consultants

Automotive Design

Sciacca Development Corporation Frankie Sciacca (858)756-3051 SDC primarily engages in the acquisition and development of office, industrial, and commercial properties throughout Southern California. We also provide consultation for the development and acquisition of commercial properties.

Kartech Solutions, Inc.

Mr. Li Chen (760)448-5050 www.kartechsolution.com High tech automotive company specialized in automotive design stage in which a car body’s sheet metal components have been welded together but before doors, hoods, and deck lids have been added.

Bakery

Yummy Cupcakes San Diego

Renato Cautela (760)452-8136 www.yummycupcakes.com 26 flavors baked fresh daily from scratch including gluten-less, vegan and sugar free options. We do offer catering services for weddings, special event and corporate sales.

Batteries

Battery Emporium and Technology Dr. Braj P. Varma (760)814-2465 www.batteryemporium.com An 8(a) Graduated and SDB company with one stop location for all types of batteries.

Business Consultants & Services TreLuCo

Mark Shneour (760)845-5651 www.TreLuCo.com TreLuCo is a consulting company providing business advisory services to small and medium-sized businesses. We specialize in three primary practice areas: strategic planning, executive coaching and internet marketing.

Animal Scoops

Danny Slama (760)943-0977 www.animalscoops.com Animal Scoops provides a variety of pet cleanup services. We specialize in the pickup and disposal of animal mess, including cat litter boxes. The products we use are simple and environmentally friendly.

Wysh Boutique

Christopher Fernandes (760)304-6000 www.f3law.com Fagen Friedman & Fulfrost, LLP represents nearly 500 of California’s educational institutions and related agencies. Our firm assembles the most knowledgeable and skilled attorneys to represent our clients.

Douglas R. Clifford (619)237-5200 www.paulplevin.com Defense-side employment lawyers. Paul, Plevin, Sullivan & Connaughton handles legal issues in virtually every facet of employment law.

Pet Waste Removal

Counseling Services Nurturing Solutions Marla Flores, LMFT (760)271-3165 www.nurturingsolutions.com Offering parents, couples and individuals concrete techniques to optimize goal achievement: managing children’s behavior, achieving common-ground relationship goals, reducing individuals stress. Free phone consultation available.

Fashion Designers Marie Studer Designs Marie Studer (760)720-1506 www.mariestuderdesigns.com One of a kind clothing and fabric designs. We offer coats, sweaters, jackets, and designer chairs.

Classes in silkscreen design and mosaic.

Non-Profit Organizations CalBeach (California Beach Foundation) Mat Huff (760)271-5787 www.calbeach.org CalBeach is a registered non-profit organization dedicated to improving the beach and coastal environment to help improve California’s coastal experience for local residents and tourists.

Carlsbad Village Pharmacy Adam Morisoli (760)729-2405 Family owned, independent retail pharmacy. Will provide prescription medications, medical supplies, and a variety of over the counter products.

Public Relations & Marketing

Strategic Communications Peter James MacCracken, APR (619)275-4110 www.strategic-communications.com Helping businesses solve pressing problems and achieve greater success. Specializing in community based issues, intensive campaigns and communications strategy.

Retailers

Star of Morocco Mohammad (Max) Asghari (626)272-9999 Moroccan clothing, accessories and gift items.

‘Regular’ at the Carlsbad Village Faire both Spring and Fall.

Restaurants

The Land & Water Company Joshua Helmle (760)729-5263 www.landandwaterco.com Robert Ruiz’s skillful determination behind the sushi bar has led to his signature restaurant, The Land & Water Company. Ruiz’s strong desire for inventiveness has given him a distinct reputation as a destination chef.

Taxicabs

Tri-City Cab Thomas Myroniak (760)433-4448 www.TriCityCab.com Tri-City Cab is a luxury taxi service serving the north county of San Diego. We proudly serve Carlsbad, Vista, Encinitas, Del Mar and Camp Pendleton.

Telecommunications Consultants Connect Everywhere

Martin David (760)203-3720 www.connecteverywherellc.com We offer communication solutions for companies of all sizes! We’ll improve the image, efficiency and expenses of your business by replacing traditional telephone systems and their associated calling, hardware and maintenance costs.

CARLSBAD BUSINESS JOURNAL JULY-AUGUST 2014 | 17

Student center ‘heartbeat’ of Cal State San Marcos CSUSM’s new University Student Union (USU) opened its doors at the start of the spring semester after just 23 months of construction. Instantly, the impact of the four-story, nearly 90,000-square-foot building was felt across campus, as students and the greater university community affectionately began calling the USU the new heartbeat of CSUSM and hub of student life.

Located near the center of campus between Kellogg Library and Chavez Plaza, the USU features new dining options, an open-air amphitheater, a student activity center with a game lounge, a rooftop garden and patio and an expansive ballroom.

“The USU was designed with the input of students and is all about serving students,” said senior Dominica Ranieri, chairwoman of the student-led USU Advisory Board. “The new space brings a new vibe to our campus, and helps create a stronger sense of community and collaborative spirit.”

A HUB FOR STUDENTS

“The University Student Union has undoubtedly become the new focal point of campus,” commented Lorena Meza, vice president for student affairs.

“The transition of studentfocused services to the USU provides for a new level of collaboration with, and on behalf of, students.”

The concept and ideas behind the USU began nearly seven years ago, as

HIGHER LEARNING

DR. JAN JACKSON Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

students met with administrators to design a collaborative space that would bring student life together. The $43.9 million project, which broke ground in February 2012, was funded through student fees.

“The USU truly represents the spirit and tenacity of our campus and our ability to get things done for the benefit of our students,” said President Haynes. “We really do march to our own beat at CSUSM.”

EAT, RELAX AND PLAY

Home to four full-ser- Cal State San Marcos recently opened the doors of its new University Student Union, and officials say it instantly became vice eateries, a new coffee the heart of student life on campus. house and a convenience store featuring a Jamba Juice smoothie bar, the for students to engage in and air hockey. A commuter views of San Marcos and efficiency and innovation of USU greatly expanded the meaningful dialogue and lounge on the first floor fea- the campus, and features a high performance buildings. dining and menu options on host small gatherings. tures couches, microwaves, sustainable live roof garden Other green features include campus.

Among the many day-use lockers and a shower with 16 species of indig- solar panels on the pavilion popular destina- facility for students commut- enous plants and grasses. roofs, use of natural lighting Student lounges both indoor tions in the ing to campus. The reflection The live roof garden is throughout the building and USU is the and tranquility lounges on among the key sustainable a water reclamation system. and outdoor new activ- the fourth floor offer restful features of the USU, helping give ample The open-air amphitheInterested in exploring space for ity center spaces for students to med- regulate the building’s tem- ater can seat up to 400 the University Student students with pay- itate or recharge between perature and reduce energy people and sliding glass Union at CSUSM? to relax, use. The USU was designed doors on the stage can t o - p l a y classes.

Schedule a tour or w h i l e console The outdoor pavilions, and built with sustainability open up into the ballroom visit the USU online at student g a m i n g rooftop patio and multiple in mind to meet LEED Gold to create one combined www.csusm.edu.usu. m e e t and table terraces add an additional standards, a benchmark venue. The 9,000 sq. ft. g a m e s , 10,000 sq. ft. of usable established by the U.S. ballroom has movable walls ing rooms offer more including bil- space. The signature roof- Green Building Council to to accommodate events of formal spaces liards, foosball top patio offers picturesque measure the sustainability, all sizes.

Carlsbad school district names its Teacher of the Year Education is a peopledriven business. By educating students, America’s teachers shape tomorrow’s scientists, artists, entrepreneurs, doctors, business leaders, and more. In Carlsbad, teachers give students the knowledge and tools to follow their dreams. They make students wonder, think, and question. They show the community what achievement means. Nearly every successful adult can point to the influence of a teacher who was instrumental in their development and accomplishments.

Any effort to brighten the future for students must be built upon an appreciation for the important work of teachers. Every year each school selects a teacher who exemplifies the inspiring Carlsbad Unified teacher.

Then, through a process of observation and interviews

by CUSD’s selection panel,

M

CARLSBAD SCHOOL NEWS

rs. Cruz is a wonderful person with a positive attitude and a contagious smile. She is an asset to Jefferson and truly worthy of this honor.

SUZETTE LOVELY, ED.D.

— Chad Lund, Principal, Jefferson Elementary School

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

one extraordinary teacher is named “Teacher of the Year” for CUSD. Maria Teran-Cruz was named Teacher of the Year for 2013-14. Cruz, a fourth grade teacher who has been at Jefferson Elementary School for 16 years, is an exemplary professional. She was a Nicaraguan immigrant who didn’t speak any English when she arrived in this country at age 18, but she worked hard to overcome significant challenges. She enrolled in English classes, and her mother gave her an English dictionary that

she kept under her pillow and studied nightly. She even practiced English in her bathroom mirror. Six months later, she enrolled in classes at the local community college and was on her way. She was determined to make learning a priority.

Cruz has a passion for teaching. Being a second language learner herself, she is a strong role model for students, and she encourages them to work hard if they want to succeed. She spends a great deal of time planning her curriculum, and her classroom is meticulous

and conducive to learning.

She even teaches Dance PE, with rousing Latin beats, to the entire school as part of the Motion Program at her school.

“Mrs. Cruz is a wonderful person with a positive attitude and a contagious smile,” states Jefferson Elementary’s principal Chad Lund. “She is an asset to Jefferson and truly worthy of this honor.”

CUSD congratulates the teachers who were selected

Robert Brown

Maria Teran-Cruz

Ashley Crawford

Gabie Norton

Kelly Elementary School

Maria Teran-Cruz

Ana Larios

Gretchen Mays

Gabie Norton

Bob Burns

Ashley Rossiter

Pacific Rim Elementary School

The Teacher of the Year is:

Chad Mitchell

Ellie Restivo

Maria Teran-Cruz

JB Feaster

Valerie Park

Holly Hill

Beth Thomason

Aviara Oaks Elementary School Aviara Oaks Middle School Buena Vista Elementary School Calavera Hills Elementary School Calavera Hills Middle School Carlsbad High School Hope Elementary School

Jefferson Elementary School

Magnolia Elementary School

From this group, the following three teachers were selected as finalists:

Valerie Park

Poinsettia Elementary School Sage Creek High School Valley Middle School

Ann Tanner, left, president of the CUSD Board of Trustees, with Maria Teran-Cruz, the district’s teacher of the year.

as their school’s Teacher of the Year.

It is an honor to announce Mrs. Cruz as CUSD’s Teacher of the Year. Cruz exemplifies the exceptional teaching staff in

Carlsbad Unified. Without great teachers we wouldn’t have great schools. We congratulate her and all of the teachers who were selected to represent their schools as Teachers of the Year.

18 | WWW.CARLSBAD.ORG

Get your energy rebates before changes take effect If you’ve got new construction incentives or rebates in the works with SDG&E, be sure to get your projects squared away soon – before California raises the bar on Title 24 building energy-efficiency standards on July 1, 2014.

California regulators and utilities are still working out details on how the building code changes will affect rebates and incentives.

In general, though, incentives could be harder to come by. For example, funding for occupancy sensors, photocells and timers will be eliminated on July 1 when they become standard lighting controls.

For more information, visit sdge. com/T24update.

FREE THERMOSTATS

Receive a free programmable thermostat for your business when you participate in a no-cost energy assessment through the Direct Install program. You may qualify for other free upgrades such as

customers that conserving energy, especially during the peak period of 11 a.m. to 6 p.m. helps everyone. Here are some steps you can take to reduce the strain on the transmission infrastructure and manage costs for your business operations:

energy-efficient lighting, HVAC or refrigeration measures. These thermostats are easy to use, can connect to smart meters, and have remote control features. For businesses who participate in SDG&E demand response (DR) programs, the thermostat will also help save energy when a DR event is activated. Find out more at sdge.com/ good4biz (see the “Personalized Tools” section.)

• Turn off or set office equipment to power down when not in use • Reduce lighting where possible • Turn off lights or exhaust fans in unoccupied areas that are not necessary for security or safety • Seal off unused areas and reduce or eliminate heating or cooling in unoccupied spaces • When using your cooling system, keep exterior doors closed as much as possible to keep the cool air in At the end of the day, turn off all energy-consuming devices (lights, kitchen equipment, computers, monitors, printers, copiers, etc.)

CONSERVE DURING EMERGENCIES

When we have emergencies, such as weather conditions that affect the integrity of our system, we would like to remind our

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Carlsbad Charity Foundation Chairwoman Pamela Valinet and Dale Isaacs, CCF grants committee chairwoman, present Jill McManigal and Asia Moore of Kids For Peace with a $11,900 grant at the 7th CCF Grants Celebration at Green Dragon Tavern and Museum on June 24.

Carlsbad Charity Foundation grant recipients announced The Carlsbad Charitable Foundation (CCF), an affiliate of The San Diego Foundation held its 7th Annual Grant Celebration on June 24 to award more than $100,000 to seven nonprofits that will broaden civic engagement, strengthen leadership and encourage volunteerism in the community.

The 2014-15 grantees are: • Carlsbad Educational Foundation for its Carlsbad Science Day and I Love A Clean San Diego and its Clean Beach Coalition (both receiving $20,000).

• Carlsbad High School Television Booster Club for CHSTV ($10,200) • Encuentros Leadership for their STEM Education & Career Exploration program ($11,900) • Interfaith Shelter Network of San Diego and its Rotational Shelter Program ($10,000) • Kids for Peace for its Friends for Friends program ($11,900) • Sustainable Surplus Exchange, ENGAGE CARLSBAD! Connecting Commerce and the Community ($20,000) CCF is a thriving community foundation whereby membership, process, discernment, and verification, every dollar contributed goes to help only groups that serve the Carlsbad community.

“Communities benefit when residents are connected with each other through service,” said Pam Valinet, CCF chair.

“Benefits extend beyond individual residents to the nonprofit organizations that gain critical volunteer, financial, and advocacy resources. I am proud to be a member of the Carlsbad Charitable Foundation which provides ample opportunities for civic and community leadership and participation which exponentially increases the social, human, and intellectual capital of a community.”

The late Matt McLaughlin left a generous legacy gift to The San Diego Foundation for use by Affiliate Foundations in North County.

“Thanks to the creation of the Live Here, Give Here Matching Program, all CCF membership generated grantmaking funds (half of each yearly donation) will be matched dollar for dollar,” stated Justin Peek, legacy committee chairman and a Carlsbad Chamber member. “The other half will be put into an endowment, which is valued at more than $522,000. Our endowment goal is $10 million.”

For more information, visit www.CarlsbadCharitableFoundation.org.

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Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. Patino All rights, reserved.

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Wells Fargo Home Mortgage a division of Wells Fargo N.A. © 2013 Fargo Wells FargoisHome Mortgage isBank, a division of Wells Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

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Your Business Deserves the Same Respect You Give Your Customers.

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Call or visit today Matt Leonard, AAMS® | Financial Advisor 2588 El Camino Real Suite L, Carlsbad, CA 92008 760-434-7083 PMS 5535

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L U N C H E O N

FRIday

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The Carlsbad Chamber of Commerce

august 22 11 a.m. - 1:30 p.m.

and the City of Carlsbad invite you to join City Council, and chamber business leaders for a progress report on current and future City programs and projects.

ADVANCED RESERVATIONS REQUIRED EARLY REGISTRATION BY AUG 1 Chamber Members - $50 • Non-Members - $75 Table of 10 with company signage $495 Members only Preferred Seating • Parking included LATE REGISTRATION AFTER AUG 1 Chamber Members - $60 • Non-Members - $85 Table of 10 with company signage $595 Members only S h e r ato n C a r l s ba d R e s ort & S PA 5 4 8 0 G r a n d Pac i f i c Dr i v e C a r l s ba d, C A 9 2 0 0 8

Refund fees apply - Sorry, NO REFUNDS after August 1.

For more information call us at (760) 931-8400 or visit our website at www.carlsbad.org

REGISTER ONLINE AT WWW.CARLSBAD.ORG

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