CBJ_082013

CO-WORKING SPACE NOW OPEN IN CARLSBAD Get Smart Web launches space to help businesses grow.

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INCUBATOR HAS LAUNCHED

City celebrates opening of new effort to grow the area's science industry.

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BUSINESS WWW.CARLSBAD.ORG

JOURNAL

VOL. 30, NO. 8

ARE YOU READY?

Employer Benefits Resource & Insurance Services

Health Care reform is on the horizon

I

t has been more than three years since President Barack Obama signed the Affordable Care Act (ACA) into law. While some of its provisions — including free preventative care services and requiring insurance agencies to cover children up to the age of 26 in the policies of their parents — have already been enacted, the bulk of the law is scheduled to go into effect on Jan. 1, 2014.

On that day, all Americans will be required to have health insurance, and health care exchanges, the state-regulated marketplaces that will offer health care plans, will become

effective. These include Covered California, our state exchange, which will open its enrollment on Oct. 1. The start of the year also marks the start of the ACA provisions that ban insurers from denying coverage to those with pre-existing conditions and those that expand Med-Cal to cover those whose income is up to 133 percent of the federal poverty level.

The Carlsbad Chamber of Commerce is helping its members get a better understanding of the law. We’ve reached out to experts in the health care and health insurance fields to answer some of the pressing questions about the law.

UPCOMING CHAMBER EVENT “Are You Ready?

Preparing your Business for Health Care Reform” An introduction to the state of California’s insurance exchange, Covered California.

WHEN

HEALTHCARE REFORM

7:30-9:30 a.m.

Wednesday, Sept. 4

WHERE Tri-City Wellness Center, 6250 El Camino Real, Carlsbad

SEE AWARDS Page 6 PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

The Symposium will feature a breakfast, a session on how the ACA will impact businesses by TriCity Medical Center CEO Larry B. Anderson and a panel discussion on the law featuring representatives from Covered California and the fields of insurance, law and patient care.

Limited to first 100 RSVPs To RSVP for the seminar, visit www.carlsbad.org or call 760-931-8400.

BILL KING

President William J. King & Associates Insurance Services, Inc.

IRMA COTA

President & CEO North County Health Services

CHRIS VAN GORDER

President and CEO Scripps Health

CHRISTOPHER KIRKLAND

Benefits Consultant/Licensed Agent Kirkland Insurance Services, Inc.

JIM MORRISON

President/CEO Morrison Insurance Services, Inc.

Q. How will ACA affect me as a business owner?

CLETA FREDRICKSEN: If a company has 50-plus employees, ACA will require the company to offer a qualified health care plan for its employees.

If a company has less than 50 employees, there are no penalties for not offering a medical plan. Employees will be subject to the mandates of the ACA. If a company has less than 50 employees and does offer a medical plan, the plan must meet the minimum requirements or be subject to penalties, currently delayed until 2015.

SEE HEALTH CARE Q&A Page 11

BUSINESS SPOTLIGHT

Creative Bube Tube comes to Carlsbad Award-winning Canadian ad agency adds local office

5934 Priestly Drive Carlsbad, CA 92008

ASK THE EXPERTS

CLETA FREDRICKSEN

Awards added to this year's city luncheon Business and community leaders will come together to hear an update on Carlsbad’s state of affairs directly from Mayor Matt Hall at the 2013 State of the City Luncheon, taking place from 11 a.m. to 1:30 p.m. on Friday Aug. 23. The luncheon will take place at the Sheraton Carlsbad Resort and Spa, 5480 Grand Pacific Drive.

Mayor Hall will be speaking about the things the City of Carlsbad is doing to create jobs and a strong local economy and highlight the transformation of city government and community partnerships.

In a video produced for the event, Mayor Hall and council members share their vision for Carlsbad as a world class city which includes economic development, talent attraction, higher education and investments in the Village. City projects and programs are highlighted including the new traffic management center which makes it possible to synchronize traffic lights and reduces red light wait times, new technology and renovation of the city libraries, livable streets, the South Carlsbad Coastal Corridor project and Alga Norte Community Park.

New this year, the event will include a special presentation of awards from the Carlsbad Chamber of Commerce, the event organizer.

The Chamber will bestow the Trendsetting Leadership Award to the City of Carlsbad, honoring it for the “pay for performance” provision that the city negotiated with the Carlsbad City Employees’ Association, which covers 331 non-management

AUGUST 2013

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Creative Bube Tube, an award-winning ad agency, has opened its sixth site in Carlsbad. CEO and founder Jenny Munford, who was awarded Canadian Woman Entrepreneur of the Year in 2011, started the company seven years ago. Since then, she has expanded her execution network to San Francisco, Atlanta, Toronto, Calgary, Vancouver and now, Carlsbad.

“Carlsbad is a beautiful and creatively inspiring city – the perfect location for any agency founded on top notch ideation and brainstorming,” Munford said. “What’s more – thanks to its sunny, west coast location, the weather is fantastic and what could be better for yearround, outdoor commercial filming?”

Creative Bube Tube is a full-service agency with inhouse production capabilities that can strategize, design, produce and measure the results for every integrated

SEE AGENCY Page 11

2 | WWW.CARLSBAD.ORG

WORDS OF WISDOM TED OWEN

OFFICERS The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer Life Technologies Corp.

Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp.

Vice Chair of Economic Development YourOpsManager

President & CEO CARLSBAD CHAMBER OF COMMERCE

Book shows how leaders faced their tough times

Gina McBride John Lechleiter Carmen Rene Michael Howes, AICP Peter MacLaggan

Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS

After a positive vote from the Carlsbad City Council, Westfield is moving forward with plans to renovate the Carlsbad mall at the end of summer.

Kudos to long-awaited Westfield construction Lots of KUDOS this month, so let’s get right to it.

KUDOS to Westfield, which is moving forward with long-awaited plans to renovate 44-year-old Westfield Plaza Camino Real, giving it a makeover and a new name, Westfield Carlsbad.

The Carlsbad City Council last month approved a proposal to renovate mall,that was built in 1969. The makeover will give the 77-acre mall (which has 1.15 million square feet) new stores, restaurants and services, including a new 12-screen movie theater and a fitness center with an indoor pool and rooftop basketball court. Both will be housed in what was once Robinsons-May, a space that has not been filled by a permanent tenant in years.

“We’re happy to see Westfield investing in its Carlsbad property.

These improvements will make a huge difference in the center’s appearance and the shopping experience,” said City of Carlsbad Community & Economic Development Director Kathy Dodson in a statement. “This project will be good for the City of Carlsbad and Westfield.”

The mall’s eastern half will get a facelift, including a contemporary look and better pedestrian access between JCPenney and Macy’s Men’s and Home Furniture. The interior of the entire mall will receive new flooring, ceilings, lighting, handrails and other amenities, and the owners will install a new dining terrace and alter the mix of retail outlets.

The City Council approved several permits Tuesday, July 9, that will permit the owner to begin remodeling the mall. Those include

CHAIRMAN’S KUDOS

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

approval of the Westfield Carlsbad Specific Plan, which will serve as the zoning document for the 77-acre site; approval of a site development plan, that will allow demolition, reconfiguration and reconstruction of existing buildings; and certification of the project’s environmental impact report.

Westfield also wants to expand the mall into part of the city-owned parking lot surrounding the main building, but the City of Carlsbad and Westfield have not yet reached agreement on a lease of that additional area. If the two parties agree to lease terms, Westfield could expand the mall to 1.19 million square feet from 1.15 million square feet.

The improvements approved by the Council Tuesday are expected to be completed in the autumn of 2014.

KUDOS to two Carlsbad Chamber members, the Sustainable Surplus Exchange (SSE) and Sullivan Solar Power for teaming up to promote clean energy.

SSE redirects surplus assets from companies back into the local community, especially schools and charitable organizations, keeping them

out of the landfills. By donating materials back into the community, less resources are consumed to create and transport new items, reducing the region’s carbon emissions. As a result of the new partnership, Sullivan Solar Power is going to donate $500 to Sustainable Surplus for every homeowner that goes solar with the local company this year.

“The potential for funding is an incredible contribution,” said Sue Prelozni, SSE executive director in a statement. “We are really grateful Sullivan Solar chose SSE to be their partner.”

In addition, homeowners are able to receive cash-back incentives on top of the 30 percent Federal tax credit. Sullivan Solar Power is offering property owners an incentive of $0.20 per watt, up to $1,500 cash.

“Sullivan Solar Power is committed to supporting our community and local schools, and this partnership allows us to benefit both,” said Daniel Sullivan, president and founder of Sullivan Solar Power.

KUDOS to two chamber businesses — Jazzercise and CCS/PR — ranked, respectively, Number 1 and 26, in the San Diego Business Journal’s list of largest women-owned businesses in the July 8 issue. They were the top two North Countybased businesses.

Rankings are based on agencysupplied data corroborated by CPA/ CFO-attested statements.

“It is truly gratifying to have achieved regional recognition on all of these lists and I am proud of my amazing team for these milestone accomplishments,” said Gayle Mestel, president and CEO CCS/PR.

BOOTS IN BUSINESS PROFILE After leaving the Marine Corps, Gunnery Sgt. Gabriel Reyes, an infantry platoon commander, wanted to utilize the skills he used to lead, mentor and develop young Marines to pursue a career in social work and help underpriviledged youths.

By participating in Boots in Business, the Carlsbad Chamber of Commerce’s Military Mentoring Initiative, Reyes — a Texas native who joined the Marines straight after high school and recently left the military after 16 years — received a better understanding of what it will take for him to transition into his desired civilian career.

Reyes shadowed employees in the City of Carlsbad’s Police Juvenile Justice Program. During his assignment, he met many personnel and volunteers in the juvenile program as well as the Carlsbad Police Department and the San Diego County Sheriff’s Department. He also sat in during a

John Osborne

Vice Chair of Business & Community Development Deb Beddoe

CARLTON LUND

It seems like every day lately we Americans are presented with a new problem.

Most of them have consequences that keep us on the edge of concern about our future. I try to look at how I can control my own destiny. I looked into one of my favorite books, “Everyone Leads”

by Dan Zadra.

Here are some of the thoughts from his book.

• These are hard times in which a genius would wish to live. Great necessities call forth great leaders. (Abigail Adams) • Wherever we look upon this earth the opportunities take shape within the problems. (Nelson Rockefeller) • We have a problem.

“Congratulations.” But it’s a tough problem. “Then double congratulations.”

(Clement Stone) • Out of difficulties we grow miracles. (Jean De La Bruyere) • A good business has interesting problems; a bad business has boring ones.

The idea is to make the problems so interesting that everyone wants to get to work and deal with them.

(Susan Fielder) • There is nothing we cannot live down, rise above or overcome. (Ella Wheeler-Wilcox) • Whenever I get to a low point, I go back to the basics.

I ask myself, “Why am I doing this?” It comes down to passion. (Lyn St. James) • You may trod me into the very dirt but still, like dust, I’ll rise. (Maya Angelou) Sometimes it just helps to get a different perspective.

Carlton Lund

Pictured, from left, are Linda Ledesma, juvenile justice coordinator at Carlsbad Police Department and Officer Malcolm Warfield with Gunnery Sgt. Gabriel Reyes. session of the Juvenile Justice Program, a diversion and intervention program for first-time offenders that is an alternative to the formal juvenile criminal justice system.

“The value was priceless, it gave me complete understanding on the paths I need to take in order to be successful in a career that deals with youth beyond the

understanding that I believed I had,” Reyes said.

Reyes spent most of his time with Linda Ledesma, juvenile justice coordinator at Carlsbad Police Department and Officer Malcolm Warfield.

“By shadowing Ms. Ledesma, I was able to get an understanding of her duties and all the different agencies she works directly with in order to mentor and develop troubled teens,” said Reyes. “I believe that the day was very productive and came out with more information and understanding of multiple programs than I had expected.”

He added that the experience reinforced his desire to find a meaningful career in social work.

“Talking with someone gives you an idea but being there to experience for yourself,” he said.

“There is no substitute.”

— By Scott Peltier

Katz & Associates Wells Fargo RAM Enterprises International Fish Window Cleaning Solatube Global Marketing, Inc. NRG West Colliers International Schubach Aviation Law Offices of Stephen M. L’Heureux Edward Jones Lexus Carlsbad La Costa Resort and Spa TaylorMade Golf Company SD Trophy LEGOLAND California Sylvan Learning Center of Encinitas Waste Management Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. Scripps Health SDG&E Tri-City Medical Center

Joseph Charest Neil Crapo Mimi Gaffey Lupe Hairston John Hanley Ahmed Haque Tucker Hohenstein Dan Hulen Stephen “Hap” L’Heureux Matt Leonard Gene Manganiello Paul McCormick Trisa Mills Niels Norby Colin Ross Chris Ross Ken Ryan Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Michael Uzitas Jim Valentine Francisco Valle

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD MiraCosta College NCTD Visit Carlsbad Camp Pendleton

Ofie Escobedo John Coates Suzette Lovely Francisco Rodriguez Ryan Ross Sam Ross Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Marketing Specialist Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Scott Peltier Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

INDEX MEMBER DIGEST.........................7-10 CITY UPDATE................................12 VILLAGE BEAT..............................12 TECH TALK...................................8 EDUCATION NEWS.......................13 REAL ESTATE................................14-15

MEMBER MARKETPLACE..............15

CARLSBAD BUSINESS JOURNAL AUGUST 2013 | 3

Co-working space offers professional edge Fundraiser to help Mitchell Thorp is set for Aug. 16 You can feed your appetite, dance and help out families whose children suffer from life-threatening illnesses, diseases and disorders at the Hearts for Hope Fundraiser, which will benefit the Mitchell Thorp Foundation.

The event will take place at the North Coast Calvary Chapel, 1330 Poinsettia Lane in Carlsbad from 6:30-9 p.m. on Friday, Aug. 16. Cost is $20 per person (not including food). For more information, visit www.mitchellthrop. org and search for Hearts for Hope under the “events” tab.

The fundraised will feature gourmet food trucks, live entertainment, dance instruction, a DJ and a silent auction. The silent auctions items include: • Four-some of golf at Fallbrook Country Club.

• Hipetec complete golf set • Titlest golf driver model 905T • Hippo driver model 460 • Baseball bat autographed

by Tony Gwynn.

• Keurig machine and single-serve coffee cups • Men’s Crew hair products and haircut.

• Olive oil gift basket • Professional photo studio sitting • 4 LA Sparks VIP tickets including parking for Aug. 25

W

hen Bridget Ayers left her career as a loan broker to launch Get Smart Web Consulting, her digital marketing company, she started — like many entrepreneurs looking to get their businesses off the ground — working from home and setting up business meetings in coffee houses.

Though some might romanticize the idea of working from home and setting up shop at a local Starbucks, Ayers soon realized that these are lessthan-ideal places to do business.

“Coffee shop meetings get old really fast,” she said. “It’s hard to have a conversation in a coffee shop, and when you want to show your client something, it’s often difficult... and at home there are too many distractions.”

Earlier this summer, Ayers and her husband, Evan Jastrow, launched Get Smart WorkSpaces, a co-working office nestled inside a business park building at 2888 Loker Ave. E., Ste. 111. The space is geared toward work-at-home business owners, telecommuters and entrepreneurs who want to move outside the home and other nontraditional work spaces.

Stylish and bright, with sleek custom-made desks (built by Jastrow), the workspace offers open areas and several shared offices, meeting rooms, a conference room for seminars, fully integrated Wi-Fi and easily accessible power outlets. Other amenities include smart TVs for video conferences, a kitchen area and walls painted with a dry erase coating that allows you to write and erase on

The atrium outside Get Smart WorkSpaces features ponds and waterfalls, greenery and other tropical touches.

“W

e wanted to create a place that wasn’t too corporate, that had a cool vibe to it, that was fun.

— Bridget Ayers

“

BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

Bridget Ayers, above, and her husband, Evan Jastrow, launched Get Smart WorkSpaces earlier this summer. The co-working office offers space for business owners who need a place to work, meet clients or hold workshops and seminars. them. One of the most striking features is the outside atrium, where bubbling waterfalls, green plants, natural light and thatched-roof palapas provide a work area with a tropical feel.

Customers can either rent the space by the hour, or obtain a membership that gives them 24/7 access.

Co-working spaces, once located mainly in urban areas, are becoming more popular in other areas. They have been known to foster relationship, communal spaces allowing the like-minded business owners to bounce ideas off each other and give each other advice as they work on their own project.

Ayers said the area’s high concentration of small business-owners and track record for start-ups make it an ideal location for a co-working space.

“We want them to come in here and have a place where they can grow,” said Ayers. “We wanted to create a place that wasn’t too corporate, that had a cool vibe to it, that was fun.”

David Davis, president of Winwood Design, has been holding contractor meetings at the space for a landscaping project.

“I didn’t want to rent an office that was dingy and dark and didn’t have anything set up,” he said. “This space looks very professional ... it’s warm and welcoming and every time I come in I’m ready to work.”

Davis said the last time he undertook a similar project, he was based out of his house, and met at hotels, restaurants, coffee shops and copy places.

None of these allowed him to set up his laptop to share what was in it with his clients on a big screen, something he can do with ease at the Get Smart WorkSpaces.

“There is only so much you can do at home and look like a professional when it comes to meetings,” Davis said.

Ayers said she is hoping she can get a 3D printer that will draw more entrepreneurs to the space, and said she hopes the space can work as an incubator, helping establish new businesses.

“I would love to see someone come through here and then grow and need to move out into their own space,” she said. “That would be really cool.”

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4 | WWW.CARLSBAD.ORG

Crowd funding campaign boosts music festival

Omni Resorts La Costa General Manager Paul McCormick displays a new flag at the iconic resort.

Omni rebrands La Costa Iconic property now known as Omni Resorts La Costa

BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

The famous La Costa Resort and Spa started July with a new name and a new logo, but the changes at the resort should have appeared minor — if not altogether unnoticeable — to guests.

On July 1, the luxury resort and spa was re-branded as the Omni Resorts La Costa, finalizing the purchase by the Texas-based Omni Hotels & Resorts as part of a five-property acquisition from KSL Properties, the private equity firm that owned La Costa for three years.

“It has been a very smooth transition,” said General Manager Paul McCormick, who along with 1,100 of the resort’s employees (about “99.5 percent,” said McCormick) were re-hired by Omni.

“The transition is so seamless, that (guests) would have no idea that it happened, except for when they drove in on July 1 they might have seen the new banner and flag on the resort (with the Omni name),” McCormick said.

With its five new resorts (which also included the Rancho Las Palmas Resort & Spa in Rancho Mirage), Omni enhanced its “growing resort collection in terms of scope, scale and prestige,” Omni said in a statement when the acquisition was announced.

McCormick said the resort is excited to be part of the Omni family.

“Unlike the previous owners, Omni is more of a longterm owner,” he said. “They’re in it for the long haul and will have these properties for a long time to come.”

La Costa will also benefit from Omni’s expertise and recognition in the industry, McCormick said, and now the resort can draw on its 27 global sales managers and the centralized reservation system in Omaha, Neb. that will help draw new guests to the area.

“Omni, nationally, has a lot of presence in some of the southern states — such as Texas — which is a market that has not been typically strong for us,” McCormick said. “Hopefully, we’ll see more business from the southwest coming to La Costa.”

Existing projects and events, such as the renovation of the 18-hole Legends Golf Course (formerly the South Golf Course) and hosting the 103rd California Amateur Championship in golf for the first time in 2014, will continue as planned, said McCormick. He added that the resort also recently reopened what was called the Legends Bistro with a new menu as Bistro 65.

Your source for Business & Personal Insurance

in Carlsbad and all San Diego County

The Carlsbad Music Festival will celebrate its 10th anniversary on Sept. 20-22 thanks in part to the power of crowd funding.

When the City of Carlsbad changed the requirements for community special event grants (making it so that only events in their first three years could receive funding) the nonprofit festival’s organizers had to find another source for $10,000 they had included in their budget, since they qualified under the previous rules, festival Director Matt McBane said.

They decided to turn to Kickstarter — the popular crowd funding website — to make up for the difference. They launched a 30-day campaign, offering everything from highfives from McBane to tote bags and autographed posters in exchange for pledges. The project reached its goal on the last day of the campaign. McBane said 107 people contributed to the festival, with donations ranging from three dollars to $1,000.

One risk that the festival took was that should it fail to reach its $10,000 target, the festival would get no money at all. While it made for a stressful final 48 hours, McBane said the hard goal contributed to the successful campaign.

“It helped us create a sense of urgency toward the end,” he said. “In the last 36 hours we got 40 new donors and raised $3,600 and made the deadline that we had to reach.”

The festival used the

Kickstarter page to announce some key acts in the lineup, and used social media to spread word about the campaign, said McBane. These news updates allowed the festival to maintain the interest of the public in the campaign, and allowed the solicitation emails to be more than just repeated appeals for donations.

Despite the success, McBane said the festival will probably not launch another campaign of this kind next year.

“It’s kind of a special project,” McBane said. “We felt our 10-year anniversary was special, and we were able to build that momentum. If you do those (Kickstarter campaigns) too frequently people would get turned off.”

In its 10th year, the Carlsbad Music Festival continues to grow, with more than 50 musical acts scheduled to perform during the festival (last year the festival hosted 35 acts). It begins on Friday, Sept. 20 with a Village Music Walk featuring dozens of short performances throughout the Carlsbad Village, and continues for the next two days with full concerts at McGee Park and the Carlsbad Village Theatre.

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CARLSBAD BUSINESS JOURNAL AUGUST 2013 | 5

I’m glad you are not sitting at my desk while you’re reading this; it’s a mess. However, one thing is conspicuously missing: the pile of business cards I’ve collected over many meetings and networking opportunities. The pile used to spill over my desk and creep under the left side of my mouse pad. It is now gone. The information on those cards are in the cloud.

I can’t tell you how many business owners I meet that are terribly frustrated with their email, calendar, and contacts solution. The cloud has some surprisingly easy (and cheap) solutions for these frustrations, whether you need a business-wide calendar to see who’s busy and who’s available, or want the contacts and email on your phone to match the ones in Outlook at work and Gmail at home.

Out of habit I still say I need to check my calendar, but a glance at my phone tells me in muted earth tones, not only when I have an opening, but when our CEO is done with his speaking engagement, and if the sales guy can join us. In fact, I can add you to his calendar right now. Business cards no longer clutter my desk because, “there’s an app for that.”

My phone snaps a picture, which reads the business card fields, and writes them into my contacts — almost instantly available on my office and home computers — or even in my sales guy’s contacts. Email, text messages, and voice mail transcriptions synchronize across all my devices, so when our SEO manager really should hear the client rave about the new page one Google ranking, it’s a button click away.

If you’re thinking it’s too expensive or complicated, there’s good news: not only is it easy, you can set it up for as little as a cup of coffee.

In “geek-speak” we call it Unified Messaging.

There are two major players: Google Apps for Business and Microsoft Office 365.

If you want simplicity and lower costs,

DANIEL TWEDDELL

Take to the cloud with unified messaging TECH TALK

Chief Technical Officer HIGHER POWER SEO

Google Apps would probably be a better fit.

If you need a higher level of control, prefer the Microsoft Office interface, and are willing to pay a little more, you’ll want Office 365.

Google Apps tends to be a little simpler, while Office 365 tends to be a more feature rich and geared more towards business processes. Both have their strengths and both will integrate with your iPhone, iPad, or Android device. We have Macs and PCs in our office and have used both systems. Office 365 was easier to setup and had a better interface, but Google apps had better calendar and contacts features for our mobile devices. Both are comparably priced and come with free support: someone you can actually talk to when you need help. Both include office software like a document editor and spreadsheet. Google’s has less features, but is also less expensive.

Both have a space where you and your team can collaborate and save documents online, and both have meeting spaces for video conferences.

I hope you’re encouraged to explore some cloud messaging options. You’ll be surprised how easy they are to set up and once you’re using them, you’ll wonder how you ever survived without them.

Twedell can be reached at daniel@higherpowerseo. com.

Phil Mickelson, pictured from left with Callaway CEO Chip Brewer, reacts as hundreds of applauding Callaway employees surprise him in the lobby of the golf manufacturer’s Carlsbad office.

Mickelson stops by Callaway to celebrate British Open win On the same week that he made four birdies on his final six holes to win the British Open in Muirfield, Scotland — his fifth major victory in professional golf — San Diego’s own Phil Mickelson stopped by the Carlsbad headquarters of Callaway Golf to give employees of his sponsor company a close-up look at one of golf’s most hallowed trophies, the Claret Jug. According to Callaway Golf’s Twitter account, the Mickelson’s appearance on Wednesday, July 24 came together quickly.

“This wasn’t event planned. Phil text(ed) me this morning asking if he could come by,” Callaway CEO Chip Brewer is quoted as saying in a Tweet.

Mickelson relied on equipment from Callaway and Odyssey putter in the electrifying

Open finish. He started the final round five strokes behind the leader and went on to win by three strokes According to a press release from Callaway, during the awards ceremony on the grounds of Muirfield, Mickelson thanked Callaway technicians for their efforts. Mickelson had in his bag: • Callaway X Hot 3Deep Fairway Wood, 13-degree • Callaway X Forged Irons, 4-9 + PW • Callaway JAWS Wedges 52- and 56-degree •Callaway Mack Daddy 2 Wedges, 60- (prototype) and 64-degree • Odyssey Versa #9 Putter (white/black/ white) • A Callaway prototype HEX Chrome+ golf ball The win marked the 49th overall professional victory of Mickelson’s storied career.

6 | WWW.CARLSBAD.ORG

Why you should care that Delta water is at risk

“A

lthough it’s 400 miles away, a major seismic event in the Delta region would have significant impacts on water supplies available to San Diego.

BY JOE CHAREST Katz & Associates

The Sacramento-San Joaquin River Delta east of San Francisco Bay is critical to San Diego regional water supplies yet many North County residents and businesses may not know where it is or why it matters.

Simply put, the Delta provides drinking water for as many as 25 million California residents. It also supports the California economy by providing irrigation for millions of farm acres and water supplies for manufacturing and other businesses, including, for instance, North County’s important biotech community.

How does the Delta impact our region? Because the Delta has been stretched to the breaking point and the water supply that many Californians depend upon is at risk. The ecosystem is in steep decline. As the health of the Delta environment has

deteriorated and fish populations declined, state and federal regulations have limited the Delta’s ability to convey an adequate water supply to southern, central and northern California.

About 30 percent of Southern California’s water supply moves across the Delta to the aqueduct system of the State Water Project. Although it’s 400 miles away, a major seismic event in the Delta region would have

significant impacts on water supplies available to San Diego.

Local water agencies have instituted many measures to increase water use efficiency, conservation, and water recycling. But the Delta is still a critical piece of the San Diego region’s water supply security. As such, securing the Delta ecosystem also helps provide economic certainty for North County and San Diego’s $186 billion economy.

Through an ongoing, seven-year collaborative process between scientists, environmentalists and water experts, the Bay Delta Conservation Plan (BDCP) has developed into a comprehensive strategy committed to meeting the co-equal goals of restoring the Delta ecosystem and ensuring water supply reliability.

The BDCP will enhance reliability by changing the way water is conveyed through the Delta and restoring thousands of acres of important habitat.

The BDCP will be funded through a “beneficiaries pay” principle, meaning the cost will be borne by those who receive the benefit,

“

Conservation plan an important part of the solution

including municipal, industrial, and agricultural water users who rely on the Delta for water supplies. While the BDCP is expected to cost $24.5 billion over a 50 year implementation period, benefits of increased water supply reliability, improved water quality, and reduced risk of water supply interruptions after a major earthquake will outweigh the costs.

After factoring in all costs, the total average annual economic benefit of the BDCP ranges from $4.7 to $5.5 billion for the communities that rely on the Delta for water supplies.

Some of that benefit will be seen right here in North County.

STATE OF THE CITY ›Continued from Page 1

BAy BAy DeltA B

BAy BAy BAy & DeltA PlAnD DeltA DeltA conservAtion DeltA

employees. The agreement links raises to meeting specific performance goals, instead of issuing them automatically based on length of employment.

“I’ve often said that the City of Carlsbad is the jewel of San Diego when it comes to its finances,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce.

“This agreement — the first of any city in the county — speaks volumes to how well-run the city is. This in turn, makes it easier for Carlsbad to attract jobs and residents who are committed to the success of our city.

Carlsbad is the first city to obtain this type of contract, but I suspect we’ll see others attempt to negotiate similar contracts soon.”

Also at the luncheon, the Ready Carlsbad A PAnel Discussion on the BAy DeltA conservAtion PlAn Business Alliance, a collaboration between the Chamber, the City of Carlsbad and business owners that promotes business emergency preparedness and response will present carlsbad chamber of 5934 PriestlyPreparedDrive its commerce Commitment| to Emergency ness Award.

A PAnel Discussion on the BAy DeltA conservAtion PlAn The award will be presented, “In recogniDr. Jerry Meral, Deputy secretary, California Natural Resources Agency AA PAnel PAnel PAnel Discussion Discussion Discussion on on on the the the BAy BAy BAy DeltA DeltA DeltA conservAtion conservAtion conservAtion PlAn PlAn PlAn A PAnel Discussion on the BAy DeltA A PAnel conservAtion Discussion PlAn on the tion of accomplishments and contributions Richard Atwater, executive Director, Southern California Water Committee to prepare employees, protect and continue Gary Arant, General Manager, Valley Center Municipal Water District business operations and contribute to comMike Wade, executive Director, CaliforniainFarm Waterof Coalition munity recovery the event large-scale carlsbad chamber of commerce | 5934 Priestly Drive disasters.” twenty-five million californians, including in north The nominees forthose thePriestly award are:county carlsbad carlsbad carlsbadchamber chamber chamberof of ofcommerce commerce commerce| |5934 |5934 5934Priestly Priestly PriestlyDrive Drive Drive carlsbad chamber of commerce |carlsbad 5934 chamber Driveof com san Diego, rely in part on the Delta in northern california • AirBay Products and Chemicals, Inc. for drinking Dr. Jerry Meral, Deputy secretary, California Natural Resources Agency • LEGOLAND California Resort water. critical business sectors, including biotech and other manufacturing • Omni La Costa Resort and Spa enterprises, need water supply reliability to survive.

Agriculture has already Richard Atwater, executive Director, Southern California Water Committee Dr. r.

Dr. Jerry Jerry Jerry Meral, Meral, Meral, Deputy Deputy Deputy secretary, secretary, secretary, California California California Natural Natural Natural Resources Resources Resources Agency Agency Agency Dr. Jerry Meral, Deputy secretary, California Dr. Jerry Natural Meral, Resources Deputy Agency secretar Golf Company been seriously diminished •byTaylorMade a lack of consistent supply.

Gary Arant, General Manager, Valley Center MunicipalRichard Water District Richard ichard Richard Atwater, Atwater, Atwater, executive executive executive Director, Director, Director, Southern Southern Southern California California California Water Water Water Committee Committee Committee Atwater, executive Director, Richard Atwater,Water executive Committ Dire • San Southern Diego Gas &California Electric the Bay Delta conservation Plan, developed over more than seven years • Scripps Health Mike Wade, executive Director, California Farm Water Coalition Gary ary Gary Arant, Arant, Arant, General General General Manager, Manager, Manager, Valley Valley Valley Center Center Center Municipal Municipal Municipal Water Water Water District District District Gary Arant,by General Manager, Valley Center Gary Municipal Arant, General Water District Manager, Va a cadre of scientists, environmentalists and water experts, is part of • Tri-City Medical Center

PRESENT

Ensuring Greater Reliability for the conservAtion PlAn San Diego Region’s Water Supply ervAtion ervAtion PlAn PlAn conservAtion conservAti PlAn A PANEL DISCUSSION ON THE Ensuring Greater Reliability for the

BAY DELTA CONSERVATION PLAN

Ensuring Ensuring EnsuringGreater Greater GreaterReliability Reliability Reliability for for forRegion’s the the the Ensuring Greater Reliability Ensuringfor Greate the San Diego Water joinSupply uS Thursday Aug 15, 4 p.m. to 5:30 p.m.

San San SanDiego Diego DiegoRegion’s Region’s Region’sWater Water WaterSupply Supply Supply San Diego Region’s San Water Diego Supply Regio PanEl

Thursday Aug 15, 4 p.m.MEMbERS to 5:30 p.m. join uS Thursday Thursday ThursdayAug Aug Aug15, 15, 15,444p.m. p.m. p.m.to to to5:30 5:30 5:30p.m. p.m. p.m.

Thursday Aug 15, 4 p.m.

Thursday to 5:30Aug p.m.15,

join uS

PanEl MEMbERS

PanEl MEMbERS

join uS

PanEl MEMbERS Mike Wade, executive Director, CaliforniaMike Farm Wade, Waterexecutive Coalition Director,

Mike Mike Mike Wade, Wade, Wade, executive executive executive Director, Director, Director, California California California Farm Farm Farm Water Water Water Coalition Coalition Coalition the state natural resources Agency’s solution to california’s water woes. twenty-five million californians, including those in north county hear first-hand what the plan about and what it will accomplish Ginais McBride, the Chamber’s immediateand past chairwoman, will also present the 2013 why north county (and region-wide) businessmen and women and san Diego, rely in part on the Bay Delta in northern california for drinking twenty-five wenty-five twenty-five million million million californians, californians, californians, including including including those those those inin in north north north county county county twenty-five million californians, including twenty-five those in north million county californians Starfish Leadership Award. elected officials should care. critical business sectors, including biotech and other manufacturing san an san Diego, Diego, Diego, rely rely rely ininin part part part on on on the the the Bay Bay Bay Delta Delta Delta inwater. inin northern northern northern california california california for for for drinking drinking drinking san Diego, rely in part on the Bay san northern Diego, rely california in part for ondrinkin the Ba TheDelta annualin awards program honors those who exemplify the spirit evoked in manufacturi “Thesectors, enterprises, need water supply reliability to survive. Agriculture has business already sectors, water. water. water.critical critical critical business business business sectors, sectors, sectors, including including including biotech biotech biotech and and and other other other manufacturing manufacturing manufacturing water. critical including water. biotech critical and other business Samantha Valencia Starfish”, the story of “making a difference RSvP been seriously diminished by a lack of consistent supply. enterprises, nterprises, enterprises, need need need water water water supply supply supply reliability reliability reliability to to to survive. survive. survive.

Agriculture Agriculture Agriculture has has has already already already enterprises,(858) need926-4014 water supply reliability enterprises, to survive. Agriculture need waterhas supply alrear | svalencia@katzandassociates.com to just one” made famous by author Loren

been een been seriously seriously seriously diminished diminished diminished by by by aaa lack lack lack of of of consistent consistent consistent supply. supply. been seriously diminished by aEisley lackinof“The consistent been seriously supply.diminished by a l Star Thrower.” the Bay supply.

Delta conservation Plan, developed over more than seven years

Co-sponsored by by aover cadre of scientists, environmentalists and water the experts, is part of the he the Bay Bay Bay Delta Delta Delta conservation conservation conservation Plan, Plan, Plan, developed developed developed over over more more more than than than seven seven seven years years years Bay Delta conservation Plan, developed the Bay over moreCounty conservation than Soulseven years Plan Megison, co-founders ofDelta North the state natural resources Agency’s solution to california’s water woes. tions for Change. by yby aaa cadre cadre cadre of of of scientists, scientists, scientists, environmentalists environmentalists environmentalists and and and water water water experts, experts, experts, isisis part part part of of of by a cadre of scientists, environmentalists byand a cadre waterofexperts, scientists, is part environm of The Megisons founded the non-profit hear first-hand whatwater the plan is about and what it will accomplish andresources Agency’s he the the state state state natural natural natural resources resources resources Agency’s Agency’s Agency’s solution solution solution to to to california’s california’s california’s water water woes. woes. woes. the state natural solution the state to california’s natural resources water woes.

Age organization in 1999, developing innovative why north county (and region-wide) businessmen and women and what the plan is hear ear hear first-hand first-hand first-hand what what what the the the plan plan plan isisis about about about and and and what what what ititit will will will accomplish accomplish accomplish and and and hear first-hand about and hear what first-hand it will accomplish what the plan and is and ambitious programs to fulfill the needs of North County families in crises and leading its elected officials should care. why why why north north north county county county (and (and (and region-wide) region-wide) region-wide) businessmen businessmen businessmen and and and women women women and and and why north county (and region-wide) businessmen why north and county women (andand region-w remarkable growth with wholehearted paselected lected elected officials officials officials should should should care. care. care. elected officials should care. sion, energy elected officials should care. and enthusiasm. Their unique This year’s honorees are Chris and Tammy

RSvP

Samantha amantha Samantha Valencia Valencia Valencia 858) (858) (858) 926-4014 926-4014 926-4014 | |svalencia@katzandassociates.com |svalencia@katzandassociates.com svalencia@katzandassociates.com

Co-sponsored Co-sponsored Co-sponsoredby by by

concept of creating partnerships provides opportunities for housing, employment, Samantha Valencia education, and sustainability to the growing number of those in our communities who (858) 926-4014 | svalencia@katzandassociates.com (858) 926-4014 | svalencia@ka are struggling. Over the years, a multitude of families have found new life and new hope through Solutions For Change.

This event will sell out. To RSVP, contact the Chamber at 760-931-8400 or register online at www.carlsbad.org.

Event sponsors are Caruso Affiliated, Life Technologies, NRG Energy, Inc., SDG&E and Tri-City Medical Center.

Samantha Valencia (858) 926-4014 | svalencia@katzandassociates.comSamantha Valencia

Co-sponsored by

RSvP

RSvP

Co-sponsored by

Co-sponsored by

RIBBON CUTTINGS

Meet some of the Chamber's newest members and those celebrating milestones.

8

AUGUST 2013

MEMBER DIGEST

7

WHAT'S INSIDE

› First Friday › Renewals › Ribbon Cuttings

› New Members › On the Move

› And More...

YOUR GUIDE TO WHAT'S HAPPENING AT THE CARLSBAD CHAMBER OF COMMERCE

Golf Academy of America hosting August Sundowner Step inside the campus of the world’s largest and longest-running two-year golf college in the world when the Golf Academy of America’s San Diego Campus in Carlsbad hosts the next Sundowner.

Join the Carlsbad Chamber of Commerce and like-minded professionals for a fun evening of networking, food and drinks from 5-7 p.m. on Wednesday, Aug. 14 at the academy, 1950 Camino Vida Roble, Ste. 125.

This event is open to chamber members only. Admission is $5 cash at the door. If you are a prospective member and would like to attend, please RSVP with the Chamber at 760-931-8400. For more information or to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org .

Golf Academy of America has more than 10,000 graduates, including many leaders throughout various segments of the golf industry, at its five campuses throughout the United States.

Through a comprehensive, handson 16-month educational process that mixes golf and business training, graduates leave with an associates’ degree from an accredited institution, an improved golf game and a wealth of knowledge preparing them for an exciting new career.

Golf Academy of America students receive instruction from a highly skilled and accomplished faculty led by 45 PGA of America members. Industry leaders among the faculty include top 100 playing instructors Brad Redding and Todd

AUGUST 14

Sones and Little Linksters Association for Junior Golf Development owner and operator Brendon Elliott.

Former Augusta National Golf Club head professional Mark Darnell is among the industry leaders on Golf Academy’s Advisory Board.

Assisted by instruction from nationally recognized teachers and the opportunity to play in tournaments and on their own, Golf Academy of America students often improve their on-course performance dramatically while on campus.

The next Sundowner will be held on Wednesday, Aug. 14 at the San Diego campus of the Golf Academy of America, the world's longestrunning two-year golf college in the world.

We're making changes to the Business Journal As you may have already noticed, this issue of the Carlsbad Business Journal looks a little different from past editions.

Some of these changes are the result of feedback we received from the reader survey we conducted last month. I would like to thank all of you who took the time to submit your input.

We learned that many of you like what we’re doing, but a suggestion that came up repeatedly is that you want more news about more members.

We’ve added more stories, starting with this issue, and you can expect to see other changes in the coming months.

We’ve also reorganized the sections.

If you need help finding a particular section, refer to the index on Page 2.

We look forward to improving this member publication to showcase the best of our businesses. Our goal is to be informative, entertaining and to let readers know what our businesses are up to.

Each month, we take all of the news releases, story pitches and columns that we receive and evaluate them for newsworthiness, timeliness and general interest. If you want your story considered, please contact me at jlopez@ carlsbad.org. Put me on your news distribution list (if you have one) or if you would like to consider your story or guest column for publication, write and share your ideas with me.

I am always happy to assist you and am eager to hear your story suggestions.

— José A. López, editor

L U N C H E O N

FRIday

The Carlsbad Chamber of Commerce and the City

2013

chamber business leaders for a progress report

august 23

of Carlsbad invite you to join City Council, and

on current and future City programs and projects.

11 a . m . - 1 : 3 0 p. m .

S h e r ato n C a r l s ba d R e s ort & S PA 5 4 8 0 G r a n d Pac i f i c Dr i v e C a r l s ba d, C A 9 2 0 0 8 Page 2

Life Technologies Logo Interim Guidelines 3 November 2008 v1.3

Chamber Members - $60 • Non-Members - $85 Table of 10 with company signage $595 Members only

Life Technologies

SPONSORED BY CMYK: C100, M100, Y31, K22 Life Technologies Blue Pantone: 2766C C100, M100, Y31, K22 RGB: R40,2766C G37, B96 Pantone:

Life Technologies Gray CMYK: K77 77% Black Pantone: 425C RGB: R95, G96, B98

Refund fees apply - Sorry, NO REFUNDS after August 1.

For more information call us at (760) 931-8400 or visit our website at www.carlsbad.org

8 | WWW.CARLSBAD.ORG

RIBBON CUTTINGS

CALIFORNIA RESIDENTIAL CONSULTING 2691 State St., Carlsbad 760-729-9922 www.CalResInc.com

ELEMENTS THERAPEUTIC MASSAGE 3247 Camino de Los Coches, Ste. 110, Carlsbad 760-585-9101 www.elementsmassage. com/southcarlsbad

As real estate professionals, our focus is on client satisfaction for all residential sales, short sale consultation and processing and property management.

At Elements Therapeutic Massage, we match you with the right therapist and customize your massage experience to meet your needs and exceed your expectations.

POLARA GOLF

RITA'S CARLSBAD 2380 Camino Vida Roble, Ste. E, Carlsbad 760-444-3086 www.polaragolf.com

Polara Golf is the leader in game improvement equipment for the recreational golfer, with the mission, “To make the game of golf more fun”.

3263 Camino de Los Coches, Ste. 103, Carlsbad 760-753-5700 www.ritascarlsbad.com Ritas Carlsbad offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over 65 flavors.

™

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

Tuesday, August 20

Thursday, September 5

11:30 a.m. – 1 p.m.

Call Paula Anderson 760.696.9733

4:30-6 p.m.

Call Sherry Courtney-Lawrence 760.579.0850

Wednesday, August 28

Thursday, September 26

11:30 a.m. – 1 p.m.

Call Christine Davis 760.644.2121

11:30 a.m. – 1 p.m.

Call Paula Anderson 760.696.9733

For more info call: (760) 931-8400 or visit www.carlsbad.org

HOSPICE OF THE NORTH COAST PACIFICA HOUSE

IMPEDIMED, INC. 5900 Pasteur Court, Carlsbad 858-412-0200 www.impedimed.com

4411 Park Drive, Carlsbad 760-431-4100 www.hospicenorthcoast.org

Operated by Hospice of the North Coast, Pacifica House offers a warm, tranquil environment where patients and their loved ones can spend their last days together.

ImpediMed is the world leader in the development and distribution of medical devices employing Bioimpedance Spectroscopy (BIS) technologies for use in the non-invasive clinical assessment and monitoring of fluid status.

SUB ZERO ICE CREAM & YOGURT (CARLSBAD VILLAGE)

THIMBLEANA

201 Oak Ave., Ste. D, Carlsbad fb.com/subzero carlsbad

Now open in Carlsbad Village, Sub Zero Ice Cream & Yogurt (as seen on TV!) offers made-to-order flavors frozen at minus 321 degrees using liquid nitrogen!

760-685-3759 www.thimbleana.com Thimbleana custom designs linens for weddings and special event industries. Offers aisle runners, table linens, chair covers, handpainted and embroidered items.

CARLSBAD BUSINESS JOURNAL AUGUST 2013 | 9

EVENT CALENDAR

NETWORKING OPPORTUNITIES

'One Minute Manager' author at First Friday Breakfast SLI’s Art Barter in conversation with Ken Blanchard September’s First Friday Breakfast will mix things up from the usual format, as it will consist on a conversation between Art Barter, the founder of Datron World Communications and now the head of the Servant Leadership Institute, with Ken Blanchard, the author of the popular best-seller “The One Minute Manager.”

The First Friday Breakfast will take place from 7-9 a.m. on Friday, Sept.

6 at the Omni La Costa Resort and Spa, 2100 Costa Del Mar Road in

Carlsbad.

Barter and Blanchard will discuss how effective leadership begins from deep inside a person.

The title of their chat: “Are you a servant leader BARTER of a self-serving leader?”

Topics of discussion include: • Leadership is first a matter of the heart.

• Self-serving leaders vs. servant leaders: which are you?

• Servant Leadership behaviors.

• Servant leadership and results that will knock your socks off.

“Success consists of going from failure to failure without loss of enthusiasm.”

— Winston Churchill

For daily quotes, “like” us on facebook

Like us

• Servant leadership when times are tough.

• Is servant leadership making a difference?

• Art and Ken’s perspective why serBLANCHARD vant leadership matters at home, at work and in our community.

The First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs.

The cost is $32 for Chamber members who register before Aug.

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

Aug. 2

SEPTEMBER 6 30. Afterward, the preregistration cost is $55 and $60 at the door.

Prospective members must contact the Chamber at 760-931-8400 to RSVP.

August - First Friday Breakfast

Aug. 6

Business Resource Committee

Aug. 7

Government Affairs Committee

Aug. 9

Coffee Connection

Aug. 13

Sustainability Committee

Aug. 14

MEMBERS ON THE MOVE

August SundownerGolf Academy of America

Aug. 14

Ambassador Committee Keller Williams Realty has launched the KW Commercial brand in Carlsbad, and has hired Lou Lollio as the commercial managing director/division head of KW Commercial Carlsbad. Lollio, a commercial real estate broker with more than LOLLIO 20-years of experience, has practiced commercial real estate in Beverly Hills. Lollio has closed shopping centers, medical plazas, industrial warehouses, multi-family apartment buildings, and many other types of properties. His focus is on income-producing properties for investors and owner/users.

Torrey Pines Bank has announced the hiring of Daniel W. Reichel as vice president, relationship manager for its Carlsbad office. Reichel will be responsible for introducing businesses in San Diego County — with an emphasis in North County — to a wide variety of cash management and commercial banking services, from REICHEL credit facilities to commercial real estate loans, lines of credit, equipment finance and SBA lending as vice president, relationship manager. He has 20-plus years in the banking and finance industry and most recently was a vice president at a large California bank for the past 14. He has a Bachelor of Arts degree in business and history from the University of Denver.

Aug. 15

Bay Delta Conservation Plan Workshop

Aug. 16

Microsoft Office 2010 Summer Workshop

Aug. 20

Technology Advisory Committee

Aug. 23

State of the City Luncheon

Aug. 27

Certification Workshop

Aug. 27

Military Affairs Committee

Aug. 27

North County Young Professionals Blender Get Smart Web & WorkSpaces

Aug. 28

www.facebook.com/carlsbadchamber

Education Committee

A J O U R N E Y T H R O U G H M I C R O S O F T O F F I C E B E G I N N E R S T O A D VA N C E D

M i c r o s o f t O f f i c e 2 0 TIPS 1 0 & TRICKS OF

Summer Workshop

YOU’LL LEARN

FRIDAY, AUGUST 16, 2013

The tips and tricks that can save you hours over your lifetime of manipulating documents by simplifying tasks How to use the right wizards for the right task to speed up the execution of your project How to create engaging presentations, documents, and spreadsheets using multimedia and graphics capabilities in Office 2010

Who Should Attend?

This Workshop is for someone who has been reluctant to use Microsoft Office and a refresher for the office worker which dabbled within the product but has not yet mastered them.

Learn the basics of Microsoft Office 2010 with this hands-on workshop. By the end of this workshop, you will be comfortable with Microsoft Office interface.

Registration Fees:

SPEAKER:

For Prospective Members:

Bhavin Mehta, CEO & Technology Evangelist, Fusion Factor Corporation

10 A.M.— 2:30 P.M.

$79 Carlsbad Chamber Members, $129 Prospective Members Register before August 1, at $79.

After that the normal fees ($129) will be charged.

So hurry up to secure your spot at $50 less!

(Lunch is included)

5934 Priestly Drive, Carlsbad, CA 92008

Tel 760.931.8400

Fax 760.931.9153

Tuesday, Aug 27, 2013 | 5 - 7 p.m.

2888 Loker Ave. Ste. 111, Carlsbad, CA 92010 PRESENTED BY

Over 21 event $5 cash for members Prospective members must call to RSVP and for pricing.

Cash bar and hor’dourves will be available.

For more information call 760.931.8400 or visit www.carlsbad.org

W W W. C A R L S B A D . O R G

10 | WWW.CARLSBAD.ORG

THE CHAMBER SALUTES ITS JUNE 2013 RENEWALS

20-29 years:

Carlsbad Inn Beach Resort (29) White, Nelson, Diehl, Evans LLP (27) Westfield Plaza Camino Real (27) Time Warner Cable Business Class (27) Rayne Water of North County (27) Jazzercise, Inc. (27) Crowell, Weedon & Co. (27) Tamarack Beach Resort (26) Air Products and Chemicals, Inc. (25) Gems of La Costa (24) CDS Printing (22) Benchmark Pacific (22) Cassidy Turley San Diego (21) McKenna Long & Aldridge, LLP (20)

10-19 years:

Crystal Forwarding, Inc. (19) Coldwell Banker Residential Brokerage (18) Gifts By Small Fry (17) Brubaker & Associates, Inc. (16) ARCADIS, Inc. (16) North County Health Services (15) La Costa Glen Carlsbad (15) Carlsbad Village Art & Antique Mall (14) Jim Smith (13) Strategic IT Group (12) AKT, LLP (12) Zimmer Dental (10) Solatube Global Marketing, Inc. (10) Point Loma Credit Union (10) Myron L Company (10) Law Offices of Stephen M. L’Heureux (10) La Costa Towne Center (10) In Truth & Beauty / Art & Tools for Self Nurturing (10) Five Alarm Security (10)

5-9 years:

San Diego Humane Society and SPCA (9) San Diego Botanic Garden (9) San Diego Blood Bank (9) Ken Grody Ford (9) North County Transit District (8) Dave Mizz, Inc. (8) Carlsbad Plaza, LLC (8) Ortho Organizers, Inc. (7) Chef DK Catering (7) Arbor Scientia (7) Alphatec Spine, Inc. (7) ToeSox (6) Tierra Capital Corp. (6) Allied Information Resource, Inc. (6) Fairen Del (5)

Under 5 years:

Touch of Health Chiropractic (4) The Landings at Carlsbad (4) Stan’s Web Design (4) Sandwritten (3) San Diego Small Biz Assist (3) Little Johnnie’s Ice Cream & Soda (3) Kleene & Green: Janitorial, Paper & Food Service Supply (3) Holy Cross Episcopal Church (3) Graybill Medical Group (3) Barry, Gardner & Kincannon, A Professional Corporation (3) Advanced Web Offset, Inc. (3) Silvergate Bank (2) Axia Medical Solutions, LLC (2) Advicoach (2) Purse Party Online (1) North Coast Signs (1) Labor Ready, Inc. (1) Kenneth M. Kroll M.D., Inc./OsteoArthritis Centers of America-Carlsbad (1) CUSTOpharm, Inc. (1) Carlsbad Republican Women Federated (1) Armstrong Financial Group (1)

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org Acupuncture

Carlsbad Village Acupuncture Loretta Jensen Berlonghi, MS,L.Ac. | 760-729-8284 www.carlsbadvillageacupuncture.com I help people on their path toward optimal health and vitality. My practice is a complete holistic medical system that treats acute and chronic disorders, helps maintain wellness, and creates longevity.

Animal Rescue & Shelters

Rancho Coastal Humane Society Nick Winfrey | 760-753-6413 www.rchumanesociety.org Rancho Coastal Humane Society serves Southern California and the homeless pet population since 1960 offering adoptions, animals safehouse, pet therapy and humane education.

Apartment - Condo Rentals & Corporate Housing

Rancho Carrillo - Family Apartments Susanne Cole | 760-603-8063 www.usapropfund.com Spacious living and contemporary design await you.

You can choose one, two, or three bedroom floor plans. Rancho Carrillo offers a beautifully decorated, spacious clubhouse, kitchen and resource center.

Financial Planning & Investment Services Edward Jones Investments Vincent Alessi | 760-729-8300 www.edwardjones.com Fnancial planning, retirement funding (401k, annuities, IRA). College funding plans, investments, portfolio reviews, banking solutions, credit card.

Interglobal Asset Management, LLC Jason Dinozzi | 760-438-4228 www.interglobalam.com Quantitative strategy focused on risk-adjusted returns and a strategic framework for investors seeking maximum returns with minimal volatility.

Financial Services Merrill Lynch James Glenister | 858-587-4529 www.ml.com

Hotels & Motels

Brahms | Borg Attorneys at Law Rickard L. Borg | 760-729-2313 www.borg-law.com Estate planning, divorces, commercial landlord tenants, small business, estate disputes, military law, government relations and mediations (all matters).

Alps Group of Hotels Sharad Khandwala | 858-350-0111 www.alpsgroupinc.com Modern accommodations with exceptional value to business travelers and families enjoying Carlsbad attractions, shopping and beaches. Our hotels are here to support Carlsbad and project our city as an ideal destination.

Automobile Dealers

Insurance - Employee Benefits

Automobile Service & Repairs

Liberty Mutual Insurance Michael Eiben | 760-930-0841 www.libertymutual.com Through Liberty Mutual’s Auto and Home Voluntary Benefits program, your employees receive exclusive insurance discounts while your company enhances its benefits package - at no cost.

Attorneys

Toyota Carlsbad Judy Jones | 760-438-2000 www.toyotacarlsbad.com

Smogmasters / Hassebrock Auto Chris Hassebrock | 760-729-1627 www.smogmasterscarlsbad.com A full-service auto repair shop for import and domestic car maintenance, smog testing and repairs and all of your auto servicing needs. We want to be your car mechanic in Carlsbad!

Construction Consultants

introspec + building science Noel Leverenz | 949-922-0989 www.introspec.us A full-service construction consulting company with special emphasis on roofing and water-proofing design, specification and management. Protecting owners’ interests in the construction process.

Employee Testing, Screening & Training

Four Points Consultant Tom Revaz | 877-400-3993 www.fourpointsconsultant.com A veteran-owned background screening company that specializes in background screening services for employers and property managers. We are your background screening solution.

Digital Imaging Optics

Naviscan Larry Lugo | 858-587-3641 www.naviscan.com The leader in organ-specific molecular imaging. The company designs, manufactures and distributes a high-resolution PET scanner which provides unprecedented visualization of small body parts.

Elder Care

Seaside Eldercare Solutions Tracy Kaiser, RN, MSN | 760-473-0006 www.seasideeldercare.com Geriatric care management, specializing in assisting older adults and their families with the challenges of aging by assessment and individualized care planning.

Financial Planning & Investment Services

Ameriprise Financial Services, Inc. Rodrigo Oliva | 760-929-0776 www.ameripriseadvisors.com/rodrigo.m.oliva I provide guidance and advice, tracking your progress and help you make necessary adjustments to your plan to ensure you reach your financial goals.

Manufacturers Polara Golf Cara McGinnis | 760-444-3086 www.polaragolf.com Design, manufacture and distributor of non-conforming golf equipment.

Mortgage Lenders Spectra Funding, Inc. Robert Boladian | 760-438-4111 www.spectraloans.com Originates, processes, underwrites and funds loans.

Whether you are purchasing a new home, refinancing your current home or investing in income property, we provide you the options to get your deal done.

Office Products, Equipment & Furniture Cole Office Products Love Mingle | 760-761-0090 www.coleofficeproducts.com A full-service office supply company. Our full-line catalog has over 28,000 products including computer supplies, furniture, break room and facilities supplies, custom stamps, awards and recognition products.

Recycling Products & Systems E-World Recyclers Cindy Erie | 760-599-0888 www.eworldrecyclers.com E-World Recyclers is a locally grown recycler that handles electronics as well as other materials for recycling.

Video & Multimedia Production Grand Slam Direct Sarah Pisapia | 888-473-8500 www.grandslamdirect.com A direct response production and marketing company that focuses on providing a quality, affordable and greatly effective approach to generating massive revenue on television.

CARLSBAD BUSINESS JOURNAL AUGUST 2013 | 11

HEALTH CARE Q&A ›Continued from Page 1 All employers are required to provide a Notice of the Exchange to all employees whether they offer a health plan or do not offer a health plan.

According to the temporary Department of Labor guidance, the notice is applicable to all employers that are subject to the Fair Labor Standards Act (FLSA). This includes most employers, regardless of size.

Employers must submit the notice to all current employees by Oct. 1, 2013, and to new hires within 14 days of their employment start date, at least for 2014. All employers, whether they have a medical plan, or do not offer a group plan, are required to comply with the requirement to mail or email all employees the Department of Labor notice.

Q. What can I do now to prepare?

CHRIS VAN GORDER: Small businesses (with

fewer than 50 employees) are not subject to any mandate to provide coverage for their employees. For those that do offer coverage, however, there are some changes coming to small group plans that they can prepare for now, keeping in mind that changes will affect their plan on the first plan anniversary after Jan. 1, 2014.

Waiting Period – California law says that the maximum waiting period for benefits to begin for new hires of small businesses is 60 days. Employers need to review their current benefits waiting period to see what changes will be needed in 2014.

Benefits – The new law states that all plans must cover “minimum essential benefits” at established actuarial levels. Compliance with these actuarial guidelines is not a burden to the employer – carriers have been tasked with creating plans that are compliant with the law – but the new benefit guidelines may be richer than what they are currently offering, which may mean higher premiums.

Rate Structure – the biggest changes coming to the small business market are changes in the way that small group rates are calculated. This new approach is called “Community Rating” and the idea is that rates need to more accurately reflect the individual and their dependents who are

insured. For example: rather than have one rate for employees who are age 40 to 49 with family coverage that is determined solely by the age of the employee, the new law will break the rates down into one year multipliers (vs. 10-year tiers) and also include spouse and child ages in that calculations.

The result is a rate that is more specific to the individual and his family but it carries with it a higher administrative burden to the employer, who must now track additional dependent information in order to get insurance quotes and plan its budget.

Now is the time to discuss the upcoming changes with a licensed agent and begin putting this information together for 2014.

Exchange Options – California’s small businesses will have an additional insurance option through the Covered California SHOP, which is the small group exchange.

The exchange is not a replacement for current options in the market place, it is simply an additional option that provides employers the ability to offer their employees multiple plan options with multiple carriers, without having to worry about participation issues or getting multiple invoices from different carriers.

The Exchange will be open for quoting on Oct. 1 and the coverage will be in effect Jan. 1, 2014 so employers should notify their broker if they want a SHOP quote. Not all brokers will become SHOP-certified, so it’s important to have that discussion now if an employer is interested in considering coverage through SHOP. BILL KING: Put it off for as long as you can.

Change your renewal date to Dec. 1, 2013.

Changes will take place on Jan. 1. If there is savings to be had this year, change your insurance company. Insurance companies are more aggressive now than any time in the last 40 years.

Most businesses will pay higher rates and have to change their benefits in some way.

Some employers may save money if their employees are eligible for the subsidy and they end their plan.

CHRISTOPHER KIRKLAND: If you’re an individual you may want to take a look at whether or not you may qualify for a subsidy. If you’re an employer group under 50 you may want to consider a defined benefits employer contribution plan for yourself and your employees.

Q. H ow will the new law affect me as a patient?

IRMA COTA: The new Health Care Reform law will provide more low-cost choices to access and purchase health insurance than ever before. If you are uninsured you will have access to either the Medi-Cal expansion program for eligible incomes ($13,000 annual income for a single person or $32,000 for a family of four) or Covered California, the state’s marketplace for affordable insurance, for individuals with incomes above this level. Covered California provides guidelines to individuals to select a private plan that best suits their needs. The guidelines offer information on the amount of tax credits an individual will receive and cost of plan coverage depending on income and plan selection.

In San Diego County there will be at least five well-known health plans offering a broad spectrum of providers and geographic coverage.

The State of California is fully committed to implementing the Accountable Care Act and will be offering its citizens the full spectrum of coverage intended by law. This is a massive undertaking and it may create confusion at first.

Although this new change will be unfamiliar at first, North County Health Services (NCHS) believes this law will enable individuals and families to access better coverage and options which will ultimately lead to improved health outcomes.

Q. What penalties am I facing as an employer?

JIM MORRISON: Here are a number of potential fines that employers need to understand.

The following are a few of the majors ones: • Summary of Benefits (SBC) disclosure non-compliance is $1,000 fine per occurrence.

• Delayed until 2015, employers that have 50 or more employees can be fined ($2,000 per employee -the first 30 employees are exempt) if they don’t offer coverage at all. Even if they do but it is not considered affordable and an employee obtains a subsidy through their state exchange the employer is fined $3,000 per employee that gets a subsidy.

• There are a number of other areas employers face fines but the goal appears to be to get as many people covered rather than the fining of employers at least in the beginning.

6350 Yarrow Drive, Ste. A, Carlsbad, CA 760-438-7440 www.creativebubetube.com

AGENCY ›Continued from Page 1 ad campaign, ensuring success. Its hundreds of emerging, mid-sized and multi-national clients can attest to this, with some seeing an increase in sales by as much as 800 percent. Creative Bube Tube has worked with every type of business, including retail, sports, automotive, food and beverage, pharmaceutical and dozens more.

Slimband, a weight loss clinic in Canada, approached the ad agency in 2008 with little brand awareness.

“Five years ago, Slimband was a local weight loss company, then we met with Creative Bube Tube and worked with them to create a targeted television ad campaign that was incredibly costeffective,” said Lisa Borg, Slimband’s chief marketing officer. “Now we’re the leading weight loss clinic in Canada.”

Creative Bube Tube’s experts continually create successful campaigns because they understand television isn’t just a one-way medium anymore.

Now that audiences are discussing television content in real time on social media, there’s an entirely new channel for brands to broadcast their message.

The agency integrated a social media contest into a campaign for Nature Clean, a company that produces eco-friendly cleaning products. Nature Clean received nearly 40,000 entries and surpassed expected targets in record time.

“Even though television is still the most powerful medium to get a brand’s message out, implementing social media into television ads can create a mass media push to solidify a brand’s message and internalize a brand’s name,” said Micah Harvey, Creative Bube Tube’s social media director. “Over one billion people ‘like’ and comment Facebook postings an average of 3.2 billion times a day – we can help make your brand a part of these conversations.”

The Creative Bube Tube team has embraced their new location and built a progressive workspace in Carlsbad. They walk while they work on treadmill desks and are encouraged to leave the office for inspiration.

“I believe work should be fun to produce the best results,” Munford said. “Creative Bube Tube is run on passion, creativity and energy. Because of this, our experts do television advertising like no one else can.”

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at julie@carlsbad.org.

THE CARLSBAD CHAMBER OF COMMERCE PRESENTS

ARE YOU READY?

PREPARING YOUR BUSINESS FOR HEALTH CARE REFORM An introduction to the state of California’s insurance exchange, Covered California.

The Symposium will feature a breakfast, a session on how the ACA will impact businesses by Tri-City Medical Center CEO Larry B. Anderson. Followed by a panel discussion and Q&A on the new law featuring representatives from Covered California and the fields of insurance, law and patient care.

Wednesday,

September 4, 2013

7:30 - 9:30 a.m.

Tri-City Wellness Center 6250 El Camino Real, Carlsbad

Limited to first 100 RSVPs To reserve your seat visit www.carlsbad.org or call 760-931-8400 Registration & Continental Breakfast - 7:30 a.m. - 8 a.m.

12 | WWW.CARLSBAD.ORG

The farmers market in Carlsbad Village recently got a new life as the “State Street Farmers Market.”

The new market, which runs Wednesdays from 3-7 p.,m., is in the heart of Carlsbad Village on State Street between Carlsbad Village Drive and Grand Avenue. The new hours allow the after-work crowd to experience the flavors and energy of the market.

The former Saturday market is now closed.

With more than 50 vendors, the market offers something for everyone, including fresh organic produce, locally prepared foods, unique artwork, and live music.

The first three markets were extremely well attended, with residents and tourists alike flocking to the new setup. Many of the businesses on State Street have also benefitted from the increased foot traffic in front of their shops and restaurants.

Nearly 500 reusable market bags were given away in the first three weeks of the market. Patrons who ride their bikes can

ASHLEY WESTMAN

Changes give new life to Village Farmers Market VILLAGE BEAT

Project Manager URBAN PLACE CONSULTING GROUP

pick up a “Bike Buck” (one dollar redeemable as cash with any of the vendors) at the info table at State and Grand.

The Carlsbad Village Association operates the market, and its relocation was a part of the Village’s revitalization effort, led by Urban Place Consulting Group. More information can be found on the web at www. statestreetmarket.com.

Bigelow MEET

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He has an independent Terrier personality and is happiest running and playing and exploring his world.

Dine with Your Dog If Fido’s a foodie, you’ll want know about our dog-friendly dining choices! Not only do they support your dog habit they are lending support to help find “forever homes” for other companion animals at RCHS.

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Should your restaurant be listed? Please call 760.931.8400

Life sciences incubator is now open for business Project has potential to unlock cures, create jobs Being present at the launch of something that has the potential to be truly special is exciting, and that was the feeling many people had last month when they gathered to celebrate the opening of the new city-backed life sciences incubator, community laboratory and science education center.

The new lab, called “Bio, Tech and Beyond,” will provide space and equipment to innovators in the life sciences field who have ideas for medical breakthroughs but need the space to conduct experiments that can turn their ideas into reality.

The City of Carlsbad is well positioned to assume a leadership role in the do-it-yourself science movement, because the city is home to more than 100 life sciences firms, including Genoptix, Isis Pharmaceuticals and Life Technologies. The city’s life sciences cluster holds more than 600 patents and provides 7,000 well-paying jobs, making it a vibrant and growing segment of the city’s economy.

The lab fits with the City of Carlsbad’s economic strategy, which focuses on creating local jobs, expanding existing businesses, attracting new businesses and helping local entrepreneurs grow their ventures.

Many professional and citizen scientists have been looking for a place like Bio, Tech and Beyond, which offers inexpensive space and equipment where they can develop their ideas into medicines and technologies that can hatch new companies and give birth to new jobs in Carlsbad.

Located in the 6,000-square-foot former Farmers Insurance auto claims building at 2351 Faraday Ave., Bio Tech and Beyond celebrated its opening on July 12. It will have both wet and dry labs and will not handle disease-causing organisms.

The principal organizers, Joseph Jackson and Kevin Lustig, believe that providing an inexpensive setting where scientists can share their knowledge and develop their ideas will accelerate the pace of discovery.

“We want to lower the barrier to innovation and tap into the latent talent that is out there,” said Lustig, founder and CEO of Assay Depot, a San Diego-based company whose products enable scientists to access research services and experts.

In addition to being a place where scientists can start their own companies, “this lab is for people who aren’t professional scientists but who always wanted to be,” Lustig added, pointing out that Albert Einstein was a citizen scientist. “He developed his theory of relativity while working as a patent clerk.”

CHRISTINA VINCENT

Photo courtesy of Samantha Ferrera

CITY NEWS

Economic Development Manager CITY OF CARLSBAD

Lustig said that when he and Jackson began talking about the community lab a year ago, they anticipated signing up a lot of hobbyists. “But what we’re seeing is professional scientists who have ideas and want to protect those ideas by developing them in a proprietary space,” he said.

Jackson, a prime mover in the open science movement, said Bio, Tech and Beyond is taking advantage of the continually shrinking cost of scientific discovery.

“We are primed to accelerate the pace of innovation in the life sciences, and we believe we are approaching a moment in history where life sciences are about to take off because the cost of certain technologies has come down dramatically,” said Jackson. He noted that 80 percent of the lab’s equipment has been donated.

The City of Carlsbad believes the community lab/incubator is a good investment, because the cost is small and the potential payoff in new companies and jobs is big. The city is leasing the former auto insurance claims building to Bio, Tech and Beyond for $1 a year for five years, and will provide some services. The city is also responsible for maintaining the building in working order.

In return the lab organizers will supply the scientific equipment and mental fuel that keeps the science engine running (there are a lot of operational costs that they are responsible for that are not represented here – their financial investment dwarfs that of the city’s), and raise money through fees, sponsorships, grants, science challenges and crowd funding.

The incubator has a goal of launching at least eight companies in the first two years. It also plans to sign up 50 members and conduct science education.

We look forward to the lab cementing Carlsbad’s standing as a life-sciences stronghold, and delivering a payoff in future cures, companies and jobs.

CARLSBAD BUSINESS JOURNAL AUGUST 2013 | 13

The Carlsbad Unified School District strives to reach parents and students where they are. So it brings news and information to them not only through the mail and traditional newsletters and newspaper stories. We also reach families — via Facebook, YouTube, and Twitter — on their smart phones, tablets and laptops.

Social Media also gives teachers and administrators an opportunity to listen to parents in a new way.

When we engage in electronic conversations, staff members can address issues quickly, transparently and respectfully.

Schools across the nation have found Social Media especially effective in three key areas:

Emergency communications

Whether responding to a natural disaster such as the tornado in Moore, Okla., or to the wildfires that have swept through California, or to the sighting of a coyote on campus, social media has proven vital in getting out immediate factual information to teachers, students and parents. In emergencies, Tweets and Facebook posts can reassure parents that their children are safe; or they may provide evacuation,

SUZETTE LOVELY, Ed.D.

Staying in touch with CUSD through social media CARLSBAD SCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

shelter-in-place, or lockdown information. These can be updated immediately as an emergency unfolds.

Special event reminders

Busy parents appreciate a quick posting or tweet to remind them of upcoming Back to School Nights, school plays, and sporting events.

Online links to their children’s grades, to the school calendar, and to cafeteria menus are conveniences that help families support their successful kids.

Sharing News

Schools now use social media to share news about teachers and students, including publicizing their awards and accomplishments.

The Carlsbad Unified School District uses social media to reach out to parents and share important information with them.

Schools can also post current stories, videos, and links to items of interest on topics such as science and

technology, the arts, athletics, the Common Core and its implementation, and other education issues of

local or national relevance.

Of course, the growth of social media also presents schools with some challenges. Students and staff members have been victimized by cyber-bullying; and, unfortunately, inappropriate blogs and websites are always only a few clicks away.

Writing without accountability, anonymous bloggers and posters can undercut civil and balanced conversations. Many students “live outloud” on social media, and need guidance to learn that their identities and locations may be accessible to ill-intentioned people. In Carlsbad Unified, we work hard to protect the privacy of students and to enforce “Appropriate Use of Technology” guidelines.

Working with students and social media will always be a balancing act. However, more reasons exist for schools to embrace social media than fear it. As we venture deeper into the world of digital communication, parents, schools and the community need to work with intelligence and awareness. When managed and delivered well, the value of social media can be off the charts.

And as we all know, the virtual world our students live in is certainly not going away.

MiraCosta College is getting greener DR. FRANCISCO RODRIGUEZ

Three years ago, the MiraCosta Community College District launched a comprehensive master planning effort to establish model environmental practices at its three campuses. In January 2011, we created a Sustainability Advisory Committee composed of stu- Superintendent/President MIRACOSTA COLLEGE dents, faculty, staff and administrators to oversee and guide the endeavor.

Our bold vision includes becoming carbonneutral by 2030.

Our vision is coming to fruition. A growing number of courses are incorporating sustainability issues into their curriculum, our students continue to be engaged in various environmental efforts, and our campuses are employing creative sustainability practices.

Among the more recent facility successes is a pilot project in the staff parking lot at the Oceanside Campus that has resulted in energy efficient LED lighting. Tom Macias, MiraCosta College’s director of facilities, notes the college is planning to get all of its lots equipped with LED lights within the next 12 months.

To help further save energy, so-called “cool roofs” that reflect the heat from the sun – and lessen the demand for air conditioning – have been installed in two classroom buildings at the Oceanside Campus.

And MiraCosta College’s new $1.9-million modular science building that was installed at the Oceanside Campus on June 17 is equipped with photovoltaic power and is LEED (Leadership in Energy and Environmental Design) Platinum Level worthy.

“It’s completely sustainable,” Tom Macias said of the structure that includes 3,360 gross square feet of science labs and classrooms.

Meanwhile, campus parking lot lights are now turned off at 11 p.m. instead of running them all night.

Efforts are not just limited to our facilities.

The Design Department, which includes courses in HIGHER drafting, architecture and engineering, is teaching LEARNING sustainability concepts in many of its courses. The Horticulture Department has created a sustainable horticulture class and the Physical Sciences Department offers courses on climate change.

Students also are taking the initiative. The Engineering, Architecture and Design Club has assembled a vertical garden that catches rainwater falling onto a roof, stores it in a container and distributes it into the soil using a solar-powered pump. And more than 2,200 MiraCosta College students take part in a discounted bus pass program through the North County Transit District that gets people out of their cars and onto public transportation.

“The college has made great strides and excellent progress in this area the past two or three years,” said Design Department Chairman Paul Clarke.

Our ongoing efforts led to MiraCosta College receiving honorable mention in the 2013 California Community Colleges Board of Governors annual Energy and Sustainability Award Program in the category of “Excellence in Energy & Sustainability – District Leadership.”

In a 30-plus year career that began as an environmental health and safety engineer, Tom Macias has seen sustainability efforts come and go. “It’s here to stay this time,” he said. “For one, building codes have changed to require greater energy efficiency. And there has been a cultural shift to where people realize this is the right thing to do.”

In fact, our Comprehensive Master Plan states that MiraCosta College will endeavor to create campuses as “living labs,” “develop strategies to minimize environmental impact,” and “promote the District as a leader in habitat preservation.” Our strategic

plan states that “MiraCosta Community College District will become a vanguard educational institution committed to innovation and researched best practices, broad access to higher education, and environmental sustainability.” And among the district’s institutional objectives is to “develop and implement environmentally sustainable policies, practices, and systems.”

I am proud to report that MiraCosta College is meeting its objectives and will continue to adopt sustainable practices and reduce its carbon footprint.

MiraCosta students assembled a vertical garden that catches rainwater and distributes it with a solar-operated pump.

GOLFTIP

Play the Angles Have you ever noticed a PGA tour player standing to one side of the tee or the other?

Have you ever wondered why? I hope you already know but if you don’t this will be a big help to you with your driving accuracy (fairways hit).

If you intend on playing a shot with shape (draw or fade) or if you generally have a regular shape to your drives you should move to the side that you intend/expect the ball to work towards. i.e. Move to the left side of the tee if you intend to hit a draw or move to the right if you intend to hit a fade. Oh yes, if you intend to hit it straight move to the center of the teeing area. (Right handed) The amount moved to one side or the other depends on the amount of movement you are expecting. Since the teeing ground is usually much narrower than the fairway going to the extreme edge of the tee markers is usually a good idea.

Remember not to over extend your starting ball path into potential trouble that may Be in your path (trees etc.). A good rule of thumb is to us the edge of the fairways As your alignment point.

Remember, everybody has an angle, do you? Good golfing!

SPONSORED BY

Glaser on Golf Gary Glaser PGA, General Manager The Crossings at Carlsbad MiraCosta has a new $1.9 million science building at its Oceanside campus that is equipped with photovoltaic power and is "completely sustainable."

www.thecrossingsatcarlsbad.com

14 | WWW.CARLSBAD.ORG

“

RENTALS

$

Business Operations Manager CHAMBERLAIN PROPERTY MANAGEMENT

at some point in the future. This percentage increases with education and income.

• 59 percent of current owners and 67 percent of current renters believe that “renters can be just as successful as owners at achieving the American Dream.”

So what? Good question.

Here’s the “so what”: San Diego is one of the best places in the country to own a rental. Let me explain why: 1) There are a lot of renters here.

In 2011, San Diego was third on the list of metros with the highest share of households that rent (46.7 percent coming in behind mega-metros Los Angeles and New York).

2) There’s going to continue to be a lot of renters here.

59 percent of current owners and 67 percent of current renters believe that 'renters can be just as successful as owners at achieving the American Dream.'

“

From Fox Business to CNBC Squawk Box to the New York Times, you’ll find stories about a cultural, social, and economic shift in the demand for and perception of renting.

The impetus for these recent reports is a MacArthur Foundation survey conducted by Hart Research Associates earlier this year.

The results show that the housing crisis, as well as an increase in the value placed on mobility, has created a shift in American’s views on renting. Robert Shiller, Yale Economics Professor, and cofounder of the S&P/Case-Shiller index, went so far as to say in a recent New York Times op-ed, “Renting, which connotes mobility, might come to be identified with a high-status lifestyle in the new economy.”

Here are some key findings from the study: • While 7 out of 10 adults still aspire to own their own their own home, 57 percent believe that “buying has become less appealing,” and 54 percent believe that “renting has become more appealing.”

• 47 percent of current home owners envision themselves renting

CHRIS SCHMIDT

Owning a rental makes sense in San Diego

Richard Florida, the director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, and the Global research professor at New York University, believes that areas

with a higher share of renters have more innovation, productivity, and economic growth.

Why? Mobility. Renting invigorates flexibility and makes it much easier for talented people to move

to their dream job or to areas of economic opportunity. San Diego fits this bill, with Carlsbad being North County’s primary business hub.

Schmidt can be reached at Chris Schmidt chris@cpmteam.com

Both renters and owners can benefit So much has been changing in recent years, and the commercial real estate market has definitely been impacted by all of this.

Everything seemed to be just moving along, and then when the financial crisis hit us in 2008, it became clear that we were now entering into a very different era.

The bailouts came, financing became much more difficult to obtain, and people began recognizing that everything had greatly changed.

Then for several years after this things became much tougher than

what many of us had been expecting, and people began wondering what this would all mean for the future of commercial real estate.

While we’re definitely not experiencing the same booming economic times like the ones we were experiencing years ago, people are beginning to feel more confident.

Property values seem to have firmed up, vacancies have, generally speaking, become easier to find tenants for, and financing is beginning to become easier to obtain, too.

So much has been changing since 2008, and if you haven’t had a recent appraisal done on your property, now may be the time to do so.

You don’t necessarily have to get an expensive, elaborate appraisal done, but you should know what

your property is worth in today’s market.

If you’re a tenant who’s renting or leasing, you should know what the fair market rent would be for the space you’re currently occupying.

As we’re seeing signs that the real estate market is firming up, this can definitely have a compound effect on both businesses and on our own lives.

People are now feeling a bit more relaxed, and entrepreneurs and business owners seem to be feeling more confident about their businesses.

As a result, people are feeling more confident about both spending and investing, which will have a direct impact on our economy, too.

In addition, as financing begins to become more available, more buyers

GREYHAWK BUSINESS CENTER

Shelly Tinder

(760) 599-6111

MIKE MERRILL LEED-AP

Get an appraisal for your commercial property now COMMERCIAL

$

President MERRILL COMMERCIAL REAL ESTATE

will come into the market, helping to firm up the property values also.

The overall improvement in both activity and confidence has tenants feeling more confident about their businesses, which will cause the demand to rent more space within

the market to increase, too.

It’s definitely exciting to see more people walking around with a bit more spring in their step these days whenever they’re talking about commercial real estate.

So if you’re considering selling, leasing, or refinancing, knowing exactly what your property is worth right now can be an important step in helping you to make the right decisions.

The real estate market has been changing, and while you may think you know exactly what your property is worth right now, or what your existing space would rent for in today’s market, you may be operating off of old information.

Merrill can be reached at tyler@ merrillcre.com

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• Space from 854 - 5,500 square feet • High Quality New Construction & Improvements • High Visible Identity at the intersection of Palomar Airport Road and Melrose Drive • Parking Ratio 3.3/1000 • On-Site Leasing Office, 3146 Tiger Run Court, Suite 108, Carlsbad, CA 92010

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CARLSBAD BUSINESS JOURNAL AUGUST 2013 | 15

Higher rates threaten home appreciation HOUSING TRENDS

TYSON LUND

The raging bull real estate market took a stutter step in June when Federal Reserve Chairman Ben Bernanke outlined a sooner-thanexpected pull back of a controversial bond purchasing program. Almost overnight, average mortgage rates jumped. May’s record low 30-year fixed conforming mortgage rate of an average 3.35 percent moved over a full percentage point higher to 4.5 percent by the end of June. This caused confusion with many home buyers who were suddenly unable to afford the same home they were shopping for just a few weeks prior.

To add insult to injury, home prices moved higher on newly listed homes making homes ever more expensive.

The average Carlsbad home sold in January / February of this year closed at $756,000 in 41 days. Fast forward to June and the same $822,600 average price in 21 days on market.

Carlsbad home prices are up 9 percent for the year and up 29 percent since January 2012. Listing brokers continue to push for higher prices with low competition and high homebuyer demand. But they

$

Broker Associate THE LUND TEAM

remained concerned on mortgage rates and affordability. Many real estate brokers will mention the feeling of a pull-back in buyer demand for local property after the mortgage rate hike in June. Property that would have sold to multiple offers in hours during April/May sat weeks without a buyer in June.

The jump in mortgage rates increased the monthly cost of homeownership and pushed some buyers out of the market. To put the rate increase into perspective, the average Carlsbad home selling for $800,000 with a 20 percent down payment would cost roughly around

$3,907 (principal, interest, taxes and insurance) with a 3.75 percent rate in May. A rate of 4.75 percent would move that monthly cost up $374 a month to $4,281. The estimated equivalent of a $55,000 - $60,000 increase in price or a similar cost of a $860,000 home. Higher rates mean less affordable homes. Carlsbad continues to have low inventory and relatively low average market-time of 35 days to sell. But with higher rates and possible future hikes, the current pace of home value appreciation is expected to slow and even

level off in 2013.

Carlsbad Condo and townhomes continue to be snapped up by investors and first time home buyers.

With an average market time to sell around 16 days and the average listto-sale price ratio of 99.9 percent, it would be safe to say the Carlsbadcondo remains a hot commodity. The average 2 bedroom, 2 bath, 1,443 square-feet attached property sells for around $412,000 in Carlsbad.

Carlsbad’s condo market often sees a surge in homebuyer interest as an ‘affordable’ housing option when single family home prices rise. Entry level single family homes are in the $500’s and up. This makes a 3 bedroom, 1,100 square-feet condo in Carlsbad’s Rancho Carrillo neighborhood a relative deal for $350,000.

Carlsbad’s attached market has also benefited from fewer condo’s and townhomes for-sale than in recent years. Many owners have opted to refinance into lower mortgage rates and rent their condos rather than sell in the down market of 20102012. With the increased activity and higher prices, opportunistic

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investors will have an opportunity to unload their property and shed the responsibility of property management once their leases are up for renewal.

Lund can be reached at tyson@lundteam.com

POCKET LISTINGS

With few homes for-sale and ample homebuyers, local real estate is selling quickly to multiple offers. Buyer’s brokers have become more aggressive in finding a home for their buyers by searching for homes not yet listed for-sale and consummating a deal offmarket. Carlsbad homeowners are reporting sight-unseen offers from agents or homebuyers desperate to find a home. Homeowners are advised to remain skeptical of offmarket negotiations. Competition drives higher prices. And pocket listings do not allow the home the benefit of full market exposure.

In today’s competitive real estate market, there is a good chance there may be a buyer willing to craft a superior deal netting the owner more money.

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