Carlsbad Business Journal by Carlsbad Chamber of Commerce

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Journal

vol. 29, no. 10

octoBER 2012

an award-winning, monthly publication of the carlsbad chamber of commerce

Celebrating Woman-owned small businesses

Looking to take the pulse of its women-owned businesses, the Carlsbad Chamber of Commerce conducted its first Women-Owned Business Survey last month. The online survey went out to all members of the Carlsbad Chamber of Commerce, and a series of questions narrowed the respondent pool to limit the survey to women business owners. Of those that responded, a majority — or nearly 87 percent — classified themselves as small-business owners (with 1-15 employees). About 12 percent of the survey participants classified themselves as midsized (16-99 employees) and about 1 percent identified their company as large (100 employees and above). The survey captured the responses from Chamber members in a variety of industries: Professional Services classified (32.6 percent), Sales and Marthemselves keting (12.8 as small percent), retail (11.6 percent), business Hospitality owners (7 percent), Nonprofit (3.5 percent) and Manufacturing (1.2 percent). The remaining percentage were “other. Almost a third, 32.5 percent, said they’ve been certified as a Woman-owned business. When asked if they’re homebased, 60.7 percent answered, “no,” and 39.3 percent answered. “Yes.” When asked to describe the state of the economy, 15.3

87%

5934 Priestly Drive Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE SURVEY, Page 14

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Survey: Women business owners plan to add jobs

never had fear of failure, I just keep doing the best I can every day. — Susan Roll, Carlsbad Golf Center

Business women share their success stories BY JOSé A. LóPEZ EDITOR, CARLSBAD BUSINESS JOURNAL

ver the last several decades, the number of woman-owned businesses, particularly small businesses, has grown dramatically. According to the U.S. Small Business Administration, about 30 percent of all small businesses in the United States are owned by women, compared with 5 percent in 1970. These days, statistics show that women are starting their own businesses at a rate much higher than men. With October being National Women’s Small Business Month, we wanted to shine the spotlight our women entrepreneurs. The best way to achieve this was to present a selection of stories from some of the woman-owned businesses that are part of the Carlsbad Chamber of Commerce.

Susan Roll Carlsbad Golf Center Founded: 2003 Susan Roll started working as a golf professional in 1990. In 2003, she purchased the Carlsbad Golf Center, her goal being to create a golf pro shop she would patronize, one that would offer the largest range of name-brand equipment under one roof. “We just have a lot of brands,” Roll said. “There are very few (golf shops) that offer that many options.” It was a concept that caught on quickly, she said, and said the business has grown every year. It has also received many awards for its merchandising and for its club-fitting service. What does she love most about being a business owner? Freedom. “You’re in charge of your own destiny,” Roll said. “I never had fear of failure, I just keep doing the best I can every day."

From left to Right: Ariel Bedell, Sue Loftin and Josephine Lewis. Sue Loftin The Loftin Group Founded: 1982 Sue Loftin started as a partner in a private practice before deciding to go out on her own.

SEE WOMEN, Page 14

BUSINESS SPOTLIGHT

Carlsbad By the Sea: At your service for your next event You may be familiar with Carlsbad By the Sea Resort’s iconic windmill, but did you know that it’s the ideal place for your next event, whether you’re planning a wedding and reception, a business meeting or a training session for your team? If you are a regular client or have an occasional need for a meeting room, conference room, day office or training room, Carlsbad By the Sea Resort and Banquet Center is ready to provide an impressive environment to make your meeting or training session a success, with a team of professionals to assist you! With numerous amenities within walking distance, clients have everything at their fingertips, as well as easy access to the Interstate 5. Carlsbad Airport is just minutes away. The center features beautifully appointed meeting, conference and

850 Palomar Airport Road, Carlsbad To book your event, call 760-930-3812 or email info@carlsbadbythesea.com www.carlsbadhotelbythesea.com Mention you saw this story and get 25 percent off your holiday party!

training rooms that can be outfitted to meet your needs to a tee. You enjoy the benefits of access to a professional business environment with catering and audio visual equipment options, IT services and

a support team — all without the liability and cost of overhead for space and furnishings. The available wireless high speed Internet ensures that an event at the resort will live up to your technological standards.

Carlsbad By the Sea is “at your service” for your meetings and corporate events. Services include coffee and water service, snack baskets and

SEE CARLSBAD, Page 8

OCTOber 2012

The Kudos just keep on coming John Osborne Gina McBride John Lechleiter Mimi Gaffey Michael Howes, AICP Peter MacLaggan

Vice Chair of Business & Community Development Chris Ross

Life Technologies Corp. Vice Chair of Special Projects Carmen Rene Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Beckman Coulter, Inc. Your Ops Manager Cal State San Marcos Katz & Associates Scripps Health Wells Fargo NRG West Solatube Global Marketing, Inc. Modern Postcard Colliers International Law Offices of Stephen M. L’Heureux Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy LEGOLAND California Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. SDG&E North County Times

Active8 Athle ticis m

Dean Anderson Deb Beddoe David Bennett Joseph Charest Michael Uzitas Neil Crapo Ahmed Haque John Hanley Fred Hernandez Tucker Hohenstein Stephen “Hap” L’Heureux Gene Manganiello Paul McCormick Trisa Mills Niels Norby Peter Ronchetti Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Jim Valentine Peter York

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD Visit Carlsbad Camp Pendleton NCTD

MENCHIE'S

Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Art Director Member Services Manager

F RO ZEN

YO GU R

Bev Jorgensen José A. López

Madonna May Kristina McMahon Julie Miramontes Edgar Rodriguez Kathy Steffen

Journal Printing Advanced Web Offset

MISSION STATEMENT

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“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org

KUDOS to Urban Place Consulting for making the Carlsbad Village brighter. These lights (see the story on page 5) are a great addition, one that make the downtown come alive and more attractive to pedestrians.

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Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

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KUDOS to all of the businesses that participated in the Chamber’s 2012 Business Expo last month (see the full story on page 2). This was truly a great event, a way for the Chamber to help promote the products and services of a variety of Chamber members. Your participation in this event really helped make it the top-notch, successful event that it was.

CARLSBAD BUSINESS JOURNAL

North Co ast

KUDOS to Elevator, a creative agency, which won two silver “Stevie” awards at the American Business Awards for their work on a series of web-based videos that were created in support of a wireless printer server that works with Apple-based products. The humorous video clips led Elevator’s client to more than 400 percent return on marketing investment within the first three months, according to a press release issued by the company. At the end of six months, the product achieved an overall return of more than 200 percent, recouping costs of all engineering, research and development and other integral product investments.

Lessons on courage from the ‘Great Thinkers’

KUDOS for the City of Carlsbad and the Carlsbad Chamber of Commerce for launching the already successful Carlsbad Business Academy, a four-week series of classes that will give businesses a better understanding of city government and their services. The academy’s sessions will cover Development in Carlsbad; the city’s budget and economic development effort; services the city provides for businesses; and starting and growing a business in Carlsbad, including obtaining a business license, planning, permitting, building inspection and development services. “We have offered a Citizens Academy to Carlsbad residents for many years, and we are happy to extend a similar opportunity to local businesses representatives. We believe this program will strengthen the relationship between city officials and the Carlsbad business community,” said Kathy Dodson, economic development manager for the city. The academy was so well received, it filled up almost immediately after it was announced.

I received a book as a gift once entitled, “Thoughts on Courage, Thoughts and reflections from History’s Great Thinkers.” In today’s tumultuous times, courage is a vital part of our success. Here are some thoughts for you to ponder. • Undertake something that is difficult; it will do you good. Unless you try to do something beyond what you have already mastered, you will never grow. • There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things. • The shell must break before the bird can fly. • No one knows what it is that he can do until he tries.

Lynn Delanzo Bonnie Hoffman

ASSOCIATES

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Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

President & CEO CARLSBAD CHAMBER OF COMMERCE

President & CEO Ted Owen Executive Vice President & COO Toni Padron

f e a t u r e

RRAL & INFOR R REFE MAT ION

CHAIRMAN’S KUDOS

STAFF

page two YE LAW

Ofie Escobedo Lisa Hildabrand Suzette Lovely Sam Ross Sandy Wilson Deborah Castillo

KUDOS to Mark King, President and CEO of Taylormade Golf Company, who came through in a big way for the Boys & Girls Clubs of Carlsbad this summer. King, whose big heart was on display for the nation to see in the television show “Undercover Boss” earlier this year, hosted an exclusive event for 45 of the area’s top business executives, rallying them to give to the youth organization. And give they did! Nearly $1 million was raised in less than one hour, which will go directly to complete the Bressi Ranch Clubhouse. KING Construction began more than four years ago. Currently, the Clubhouse is partially open and serves 100 children daily. “When the economy took a nosedive a couple of years ago, our capital fundraising campaign stalled as well,” says Club CEO Brad Holland. “We are 100 percent supported by private donations. This capital campaign was in addition to the $1.5 million we need to raise annually to operate.” Holland said construction will restart as soon as possible, and the hope is to do away with the waiting list of 148 children next year.

CITY UPDATE................................4

Join the Chamber today and have your business listed in the 90th Anniversary Special Edition of our Business Directory

Y CENTER OF CARLS ER A P BAD

LEGISLATIVE CORNER...................7 POLITICAL PULSE.........................7 TECH TALK...................................8 MEMBER DIGEST.........................9 EDUCATION NEWS.......................16,17 REAL ESTATE UPDATE...................18 BUSINESS BUZZ...........................19 MEMBER MARKETPLACE..............19

• Without push, pull’s useless. • Why not go out on a limb? Isn’t that where the fruit is? Remember that on Nov. 6, at the conclusion of our national election, we will all need to muster up ALL the COURAGE we can to conform to the direction the country goes toward. It doesn’t matter what your beliefs are or party you serve, it is VITAL that you VOTE!! Don’t forget that JOY is not in things; it is in us, and FUTURE is bought with the PRESENT.

Don’t be left out.

CAll now: 760.931.8400 | DEADlinE: oct. 26, 2012

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R ATIN

EXPAND YOUR KNOWLEDGE.........6

• After you have done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. After 10 years, throw it away and start over.

KUDOS to GIA (Gemological Institute of America), who was awarded the Accrediting Commission of Career Schools and Colleges (ACCSC) School of Excellence award for 2011-2012. GIA’s Carlsbad campus joins only 17 schools in receiving the prestigious award this year and was recognized as a recipient of ACCSC’s highest honor at the 2012 Professional Development Awards Luncheon last week. “One of the critical metrics ACCSC examines is student accomplishment, demonstrated through graduation and employment rates,” said Donna Baker, GIA’s president and CEO said in a statement. “Outstanding achievement by our students is a testament to their passion and drive, and to GIA’s global commitment to excellence, integrity and ensuring the public trust.” Send suggestions for KUDOS to jlopez@carlsbad.org.

D TH AN IC

VILLAGE BEAT..............................5

KUDOS to Schubach Aviation, which recently celebrated its 20th birthday with a star-studded gala at the McClellan-Palomar Airport that featured more than 220 guests, including community business leaders, non-profit organization executives, long-time clients, aircraft owners and other associates. “It meant the world to us, and me personally, to have our longtime clients and friends there to commemorate our 20th anniversary milestone,” said founder Henry Schubach. “We wouldn’t be where we are today without them. Today we’re in a good position to further expand our fleet and range of charter services, and we look forward to serving both old and new clients in the years to come.” Guests were invited to board several luxury aircraft surrounding the event site, including a Gulfstream IV-SP, Hawker 800XP, and a Citation II. A slick, black Lamborghini, Bentley GTC, Bentley Mulsanne, and

1923-2013

EXCEL

The Carlsbad Chamber of Commerce’s 2012 Business Expo was a resounding success, with more than 800 people turning out to see the latest products and services from some of North County’s top businesses. Held at the La Costa Resort and Spa’s Costa Del Sol ballroom on Sept. 7, the event gave the public the opportunity to meet face-toface with the companies that provide products and services in their community. It offered a laid back environment to do business, with no hard sells. The event was sponsored by the La Costa Resort and Spa, the Ready Carlsbad Business Alliance, the San Diego Business Journal and San Diego Gas and Electric. This was the expo’s 22nd year.

Carlton Lund

a Rolls Royce Ghost were on view, courtesy of Symbolic Motors.

The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer RAM Enterprises International Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development Sylvan Learning Center of Encinitas

WORDS OF WISDOM tED OWEN

So much to get to, so let’s get right to it.

OFFICERS

CARLTON LUND

BUSINESS EXPO A GREAT SUCCESS

OCTOber 2012

carlsbad business journal

www.carlsbad.org

CITY UPDATE

VILLAGE BEAT

Events can lead to local economic development

KATHY DODSON

Upcoming Village Events Autumn Harvest Festival at the Certified Farmers’ Market

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Oct. 17 & 20, 1:00 - 5:00 p.m. Roosevelt and Grand Parking Lot

Village Voices Oct. 24, 8:30 - 9:30 a.m. Village Workshop 530-A Grand Ave.

Cruising the Art Scene Photo by Sam Wells

minimum of two trail projects during the year,” said Kate Shatila, an RBF project engineer who was appointed trail captain. “We will begin our first project in early fall installing pavers where water is migrating across the trail, causing rutting.”

Whether you choose to adopt a city trail or just encourage your employees to take advantage of one, you can benefit because healthy employees can lead to a healthy bottom line. Happy trails to you!

ad with readers of the Carlsb

Oct. 25, 5:30 - 8:30 p.m. Village Faire Shopping Center 300 Carlsbad Village Dr.

Halloween on Elm Oct. 27, 1:00 - 6:00 p.m. Throughout the Village

Many communities use events as economic development tools to drive traffic to their downtowns and foster investment (while having a good time, too!) While the true economic benefits from mega-events such as political conventions or the Olympics is debatable, local events can benefit the business community by introducing, or reintroducing, people to the downtown. Halloween on Elm, for instance, is only in its third year, but it will draw more than 10,000 people to Carlsbad Village on Oct. 27 — most of them local residents. Some of those visitors may not be aware of the changes taking place in the Village, so it’s a great opportunity to reintroduce them to the Village and make them come back for more. Because events do impact the businesses where they take place, we will work with event coordinators to ensure businesses get as much visibility as possible and can benefit from the influx of visitors. Surprisingly, however, successful downtowns rarely need to host special events, because every day is an event. Visitors don’t need to plan ahead to attend special events, because they know that anytime they go downtown, there will be something interesting going on. On a Friday night last month, anyone who happened to visit the Village would have noticed that the

Photo by Sam Wells

Project Manager URBAN PLACE CONSULTING GROUP

. .. E IS T R E P X E R U O Y E SHAR Business Journal Your source for Business & Personal Insurance

ViLLAGE BEAT

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Hawaiian steel drumming students perform near Boxd on State Street and Carlsbad Village Drive.

hile the true economic benefits from mega-events such as political conventions or the Olympics is debatable, local events can benefit the business community by introducing, or reintroducing, people to the downtown.

trees on State Street between Grand Avenue and Carlsbad Village Drive were lit with thousands of dazzling white LED lights. They also would have enjoyed the music of three different artists as they sat outside to eat dinner. The Village is currently in transition, and this is the kind of informal experience we want to create yearround: a Village whose offering is robust and vibrant, not just in the businesses that are there, but in the experience that it offers to its users any day of the week.

LIGHTS GO ON IN THE VILLAGE Through our user surveys, interviews, and observations, we discovered that State Street was far too dark at night. The beautiful trees on this block in the heart of Carlsbad Village lend themselves to decorative strand lighting, which is relatively low-cost and creates a safe, festive atmosphere. The lights were installed on Sept. 6, with business owners, property owners, and the City’s Transportation

Department working together to power lights on each tree. State Street has had a whole new ambiance ever since, and the response from the business community, Carlsbad residents, and visitors alike has been overwhelmingly positive. Westman can be reached at ashley@urbanplaceconsulting.com.

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Working in Carlsbad means Faraday avenues. having access to the city’s 46 miles In southern Carlsbad, the La Costa CITY of trails that extend to all parts of Glen Trail has a trailhead near The NEWS the city, easily accessible to employForum Carlsbad shopping center ees of Carlsbad companies. Health that launches you along Encinitas experts recommend that everyone Creek. get at least 150 minutes of moderEmployees at RBF Consulting, ate exercise a week to stay healthy, a member of the Michael Baker which translates into a 30-minute Corp., a planning, design and construction firm, hike regularly on the walk, five times a week. Economic Development Manager City of Carlsbad Agua Hedionda Trail, which is near “A lot of people like to get out on their lunch hour and get some fresh their offices on Avenida Encinas. air and clear their minds,” says Liz They also like the Batiquitos Lagoon Ketabian, a City of Carlsbad park miles of paved and unpaved walk- Trail, which offers wonderful birdplanner and trail manager. “Who ways. The trails start at the west end watching opportunities. wouldn’t want to walk along the sea of the golf course, bridge Macario “We found the Carlsbad trail wall on their lunch hour or escape Creek on one of the golf cart paths, system to be well maintained and to a secluded nature trail?” pass under Faraday Avenue via a virtually trash free, an exceptional City trails provide a benefit that tunnel, and emerge at Veterans Park. amenity for North County residents employers can offer employees at Or if you work along the Palomar and businesses,” said RBF office manager Scott no cost. The Taylor, an avid city’s General hiker, biker and Plan designates parks and trails ho wouldn’t want to runner. as a way to RBF Consulting walk along the sea wall provide healthy specializes in proactivities for fessional design on their lunch hour or escape residents and services aimed at sustainable employees who to a secluded nature trail? development, work in Carlssuch as biking, bad, and trails — Liz Ketabian, park planner and trail manager, City of Carlsbad walking, and are intertwined with our busitrails on transporness parks by tation projects. design. They provide opportunities Airport Road corridor, an interesting The firm is currently working on for people who work here to get out trail network to explore is Rancho the segment of the Coastal Rail Trail and enjoy our exceptional climate Carrillo, which provides four miles that connects the city of Oceansand beautiful vistas. of pathways on the east and west ide and downtown Carlsbad. The Ketabian points out that the city sides of Melrose Drive. Coastal Rail Trail, one of the city’s has made an effort to provide a trail Or if you’re in the Carlsbad Oaks most popular, parallels the Coaster within a 15-minute walk of every North or Palomar Forum business commuter tracks and will ultimately front door, whether it’s a home or park, you can hike a rugged trail link Oceanside and San Diego. business, so chances are there’s that winds through native habitat The company is so taken with the a fantastic trail near your work along the Buena Vista Creek tribu- city’s trail system that it has joined location. tary. This trail has picnic areas at the City of Carlsbad Adopt-A-Trail If you work in the Carlsbad each end, as well as information program, and will be improving trails Research Center, for example, the kiosks. The picnic areas are located in the Lake Calavera Preserve. Golf Course-Veterans Park Trail, at the trail’s south end at Palomar “We are committed to one year of which has a trailhead at the Cross- Airport Road and Melrose, and volunteer services to routinely inspect ings at Carlsbad, opens up three at the north end at El Fuerte and the trails, and to participate in a

ASHLEY WESTMAN

It’s happy trails for your employees

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erce? Carlsbad Chamber of Comm Are you a member of the ledge” to our “Expand Your Know rs uto trib con for g kin loo If so, we’re may find s on topics that our readers section, which features article y must advertorial in nature and the be t no uld sho s icle art e Th informative. business of general interest to fellow address issues that could be rds in length. be between 400 and 500 wo professionals. Articles must for a column, To discuss your ideas sé A. López Communications Jo email our Director of 31-8400. rg or call him at 760-9 at jlopez@carlsbad.o

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EXPANDING YOUR KNOWLEDGE

1. Am I in compliance? Many brokers are equipped to sell policies, but do not actively offer compliance reviews to ensure penalties or claims exposures are avoided. You may think your business is compliant, but haven’t fully implemented employer responsibilities related to mandatory employee notices, and other ERISA or FMLA requirements. Penalties can be as much as $200 per day, per employee per infraction. If you are not getting confidential compliance reviews from your broker, or have not had one in a while, demand one now. The June Supreme Court ruling to uphold healthcare reform means many new laws and regulations to comply with. Make sure you are safely educated and aligned with a regular compliance review. 2. Are there any carriers in California that you do not represent? If so, who and why not? Licensed brokers should be able to represent

stay informed

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virtually all of the major health insurance carriers in California. If they are excluded from any, you may not be getting the options that your competition is getting. Make sure your broker is giving you every competitive and relevant option available. In some cases there are brokers with access to exclusive and semi-exclusive plans, which are not offered by all brokers. If your broker has these, they may be able to qualify you for a beta product that can save you more than plans offered on the street. Check if your broker has exclusive or semi-exclusive plans. 3. Are you able to realistically cut health insurance costs with workplace wellness programs? In most cases brokers should be able to give you effective

communications tools to set up a wellness program. If they do not have this level of support find another broker. Some brokers go above and beyond to work strategically between businesses, carriers and medical groups to deploy comprehensive wellness programs with a host of benefits; measurable cost savings, healthier employees, lower absenteeism, increased productivity and a more positive workplace morale. Make sure your broker is qualified to advise you on wellness strategies. Put them on the spot. 4. What can you do to help me save time in HR administration? Both time and resources are at a precious premium. It has become increasingly difficult to do the HR job, let alone manage insurance administration. Some brokers offer a springboard of online tools to make administration both safer and easier. It is worth taking fifteen minutes in your next meeting to ask them to review this with you. Likely, you will discover ways to save hours each week on your work. If your broker does not offer online tools for administration put them on notice to add it or you’ll shop for another broker. The tools are too helpful and save too much time to ignore. 5. What are the benefits of high deductible HSA and HRA health plans? These plans can be especially beneficial for small business owners looking to save money. If you own a small business, ask your broker to explain these plans to you. Remember, it is possible to change plans mid year if a new plan makes more sense. King can be reached at bill@kingbenefits.com

The benefits of smoke-free dining San Diego, known for its warm weather and sunny skies, offers a nearly year-round opportunity for outdoor dining. Nothing symbolizes Southern California like a nice ocean breeze and your favorite dish served on a dining patio while enjoying a sunset. Sadly, few things ruin your favorite meal faster than the smell of cigarette smoke. Scientific evidence indicates that there is no risk-free level of secondhand smoke exposure (2010 Surgeon General’s Report). In a recent survey conducted by Vista Community Clinic in Carlsbad, we found that: • 84 percent of survey participants had been bothered by cigarette smoke when eating outside. • 94 percent of those surveyed preferred to eat on patios where smoking was not allowed. • More than 2 in 3 (68 percent) reported that if outdoor eating areas were smoke free, they would ask to eat outside more often. Smoke-free outdoor dining is of great value to restaurant patrons, and would largely benefit the hospitality staff. A new study from the University of Georgia found that those exposed to outdoor tobacco smoke for periods of 6 hours or more were found to have up to 162 times the amount of cotinine in their bloodstream. Cotinine is what remains in the bloodstream after nicotine from tobacco smoke is metabolized and it is used as an indicator for exposure to tobacco smoke. Although normally restaurant patrons don’t

San Diego’s

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Armed with an increased understanding of the fiscal problems facing our state and local governments, Californians are clamoring for reform on a multitude of levels. So if good governing is doing the will of the people and supporting solutions to the state’s most pressing problems, how is it that the majority party in Sacramento is inconsistent in addressing pension and regulatory reforms? Spawned by the public employee pension crisis, San Diegans took matters into their own hands last June when twothirds of voters approved overhauls to the city’s pension system. Given the severity of the crisis, you might expect an issue this important to top the list of priorities on state leaders’ to-do list in Sacramento. Yet the majority party proved once again that its priorities are not in alignment with those of California citizens. My Republican colleagues and I have long supported pension reform and even introduced a plan the governor supported word-for-word as legislation. Our proposals, however, were largely disregarded. To make matters worse, the State Assembly was in session for 244 days and had 633 calendar days to take action. The majority party, however, chose to sit idle as the legislative clock ran out. Subsequently, they waited until the final days of the two-year legislative session to consider much needed reforms to our shattered pension system. The result was a backroom proposal with details not available to the public or even members of the Legislature until an hour before a late night hearing that preceded a vote on the plan. Evidently, legislative leaders had decided pension reform was important enough to push through the legislative process. They also admitted reforms to California Environmental Quality Act (CEQA) were in the works; then the president pro tempore of the senate claimed the issue was, “too important to rewrite in the last days of the [legislative] session.”

PUBLIC HEALTH

Project Coordinator VISTA COMMUNITY CLINIC (VCC) TOBACCO CONTROL PROGRAMS

have 6 hour long lunches or dinners, this is the typical shift for a waiter or waitress. Reducing or eliminating secondhand smoke exposure at work can mean less sick time used by staff, and therefore less expense to the owner of the restaurant. Smoke-free patios will protect workers’ health. Restaurant owners all over the state are offering a side of fresh air to their loyal patrons by eliminating smoking on their outdoor dining patios. This safeguards the employer, employees and diners from unwanted secondhand smoke exposure. It’s time to join the smokefree outdoor dining trend. Hosford can be reached at Dhosford@vistacommunityclinic.org

Courtesy of City of Carlsbad

Parking Fee $5 per day

The Chamber’s stance on November propositions

DISTRICT UPDATE

Assemblyman assembly republican leader emeritus

It is interesting how leadership picks and chooses which issues are worth pushing through the legislature in the waning hours of a two-year session. Like pension reform, regulatory reform is a major issue in need of immediate attention, especially some of the jobkilling provisions of CEQA. Excessive litigation in the name of protecting the environment too often stalls economic development at a time when our state desperately needs to spur private sector job creation. Rushed through the legislative process, a watered-down version of pension reform passed but fell significantly short of what is needed in California leaving the state in hundreds of billions of dollars’ worth of unfunded liabilities in projected pension and health care expenses. The pension proposal’s 11th hour urgency was meant to give voters the false impression that the Legislature is tackling the big issues, when in fact it is picking and choosing its priorities for political gain. Throughout my tenure in the State Assembly, I’ve worked hard on reforms aimed at getting Californians back to work again and was disappointed that the majority party didn’t find them worth fighting for in the battle of last minute priorities. Assemblyman Martin Garrick, R-Carlsbad, represents the 74th Assembly District in the California Legislature.

Following a review of ballot measures by the Carlsbad Chamber of Commerce’s Government Affairs Committee and the Board of Director’s Executive Committee, the Chamber has taken the following positions on those November ballot propositions that affect businesses in Carlsbad. More information on both sides of each issue is available at www.voterguide. sos.ca.gov/propositions and at www.ballotpedia.org by clicking on “Ballot Measures. Members are also encouraged to access the Chamber’s Public Policy Guide online at www.carslbad. org. • The Chamber SUPPORTS the $497-million MiraCosta College Facilities Bond, the proceeds of which will go

STAY INFORMED

Chairman government affairs committee

Chamber of Commerce. Prop. 38: Molly Munger State Income Tax Increase: Named after its chief proponent, this tax measure differs primarily in the fact that its proceeds, estimated at $10 billion, would be funneled into education. It is seen as in opposition to the Governor’s Prop. 30. It is also opposed by the state Chamber.

toward renovation of facilities to address safety, accessibility and maintenance issues, and also toward program needs. The Chamber Policy Guide takes the position that a strong educational infrastructure helps to maintain the educated workforce essential for a productive economy. Information is available at www.miracosta.edu.

Prop. 39: Income Tax Increase for Multi-state Businesses: This would require such businesses to calculate their California income tax liability based on the percentage of their sales in California. Opposition is based on the belief that the measure would discourage businesses in California and cost the state jobs.

The Chamber OPPOSES the following measures because of their potential negative impacts on businesses, including those in Carlsbad:

The Chamber SUPPORTS Prop. 32, an initiative that would “prohibit the government from deducting union dues from government employee paychecks that will be used for political purposes.” The measure bans contributions to candidate-controlled committees by corporations and labor unions. Those that favor the proposition say it is “about the stranglehold that special interests have over California’s political system.” Those opposing say that the measure is “merely a cover for another blatant attempt to reduce funds for liberal candidates while letting contributions to conservatives continue unfettered.” The Chamber urges its members to further study all ballot measures in order to make informed decisions in November.

Prop. 30: Sales and Income Tax Increase: this is popularly known as the Governor’s tax proposition. It would increase the sales tax to 7.5 percent from 7.25 and would create three new levels of income tax for those with taxable incomes exceeding $250,000. It is supported by the California Democratic Party and a number of employee unions. It is opposed by the Howard Jarvis Taxpayers Association and the California

735014_06323 10x7.375 4c

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POLITICAL PULSE

A question of lastminute priorities

EDITOR’S NOTE: On Sept. 25, the Carlsbad City Council tentatively approved an ordinance that prohibits smoking in outdoor dining areas, which applies to “all unenclosed dining areas where food or drinks are served.” The ordinance is scheduled for a second reading at the City Council meeting on Oct. 2, and if adopted, would go into effect 30 days later.

DANNAH HOSFORD

In many cases, health insurance is the second most expensive line item to a business and the national rates on health insurance are increasing each year. Here are five critical questions to ask your health insurance broker right now.

bill king

Five questions to ask your health insurance broker

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www.carlsbad.org

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carlsbad business journal

www.carlsbad.org

›Continued from Page 1 CARLSBAD

fully-catered meals. Your corporate event comes with free wireless Internet access, tables and chairs for your meeting, water station, as well as the best service staff in the industry to attend your every need. They focus on your meeting details so you can focus on your agenda. Just ask and they do the rest. And when it’s time to dine, you may choose from a variety of caterers. You’re welcome to use your best caterer as they allow outside catering for your convenience. Or staff can help arrange to dine in at local restaurants which are all within walking distance to the Hotel and Conference Center. Carlsbad By the Sea offers 5,000 square feet of meeting space between its two rooms, the Grand Ballroom and Seaside, with outdoor options for meals. The Grand

Ballroom is approximately 3400 square feet and is large enough to accommodate 300 theater styles, 150 people for a classroom style set up, and up to 220 people for a banquet. The Seaside Room is approximately 1825 square feet and can hold up to 125 theater style, 90 for a banquet, or 60 in a classroom style set up. The center also has a room which can seat up to 14 boardroom style. Summer’s almost over, its time to start thinking about those Holiday Parties. Call now and book your holiday party. Save up to 25 percent by booking by Oct. 15, Or mention you saw this story and get 25 percent off your holiday party! And don’t forget to book your rooms to avoid drinking and driving. After you holiday party, walk back to your room for some rest and relaxation all without the hassle of driving after your event. Carlsbad By the Sea’s spacious guestrooms include complimentary high speed Internet access, comfortable beds and their staff provides award-winning service. Rise and Shine with you complimentary full American breakfast buffet served till 9 a.m. daily. Come and enjoy their prime location in Carlsbad, just minutes away from everything. Call today to check pricing and availability. Let Carlsbad By the Sea put your next event together.

The business spotlight is a paid advertorial feature. To get your company in the spotlight, contact Julie Miramontes at julie@ carlsbad.org.

TECH TALK

What does Windows 8 offer? Can you really get Windows 8 for $15? Well, if you purchased a new PC since June, that is what an upgrade will cost you at Windows. com. Microsoft is getting very aggressive with the release of the much anticipated operating system, which will come out this month. They are also offering a $40 upgrade for PCs all the way back to XP. What is so compelling that you would want to move to Windows 8? The new Metro user interface (or UI) is the first thing that hits you. Designed to be useful across devices from PCs, to smartphones and tablets, including Microsoft’s own Surface, it is very efficient, allowing navigation that is faster compared with earlier versions. Programs that cluttered the old Start Menu are now tiles spread out and grouped the way you want them. The tiles even show live content from the application, so it is easier to switch between them to the screens you are working on. The ribbon UI, first available in Microsoft Office, is also in Windows 8, providing another efficiency improvement through customizable

CLIFF KAISER

TECH TALK

Principal STRATEGIC IT GROUP

and flexible menus. How about carrying your entire Windows 8 system on a USB thumb drive? No need to take a PC or laptop home, just plug your thumb drive into the home PC, boot up and you are operating in your work environment. Alternatively, if you sign in using a Microsoft online account, your programs and preferences are synced to the cloud. Log into another Windows 8 PC and that same environment is available to you. File History is a new feature that scans your library, desktop, and

SEE WINDOWS 8 IN ACTION Kaiser will be showing off some of the features of Windows 8 when he makes a presentation before the Chamber’s next Technology Advisory Committee meeting, which takes place from 7:30 to 9 a.m. on Tuesdaay, Oct. 16 at the Chamber, 5934 Priestly Drive.

other areas for changes and stores a copy in an alternate location you identify. Over time, you may have several prior versions of a file available so you can easily reverse unwanted changes. Of course, there is much more in Windows 8 that will help your work environment become more productive. You can learn more at the Oct. 16 Technology Advisory Committee meeting, where I’ll demonstrate some of those features live. Kaiser can be reached at cykaiser@strategicitg.com

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RIBBON CUTTINGS

Meet some of the Chamber's newest members and those celebrating milestones.

P PE SE ULL CIA CT -O L ION UT !

MEMBER DIGEST

OCTOBER 2012

what's inside

› Sundowner › First Friday › On The Move

› Renewals › Ribbon Cuttings › New Members

› And More...

Your guide to what's happening at the Carlsbad Chamber of Commerce

There’s still time to Refer and Earn There are only two more full months left in our Refer and Earn program, which allows existing members of the Carlsbad Chamber of Commerce to earn prizes and help the Chamber grow. Since we launched it earlier this year, some of you have already brought in some amazing new members. Thanks to all of who have participated so far, and for those of you that haven’t, there’s still time. Let me go through the rules again: A referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber. The referral is not someone that is already attending a Chamber function, or someone you meet at a Carlsbad Chamber event. If they are there, that means they are already on our radar! A referral is someone who joins the Chamber! Once a referral is a member your will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event, except for Sundowners.*

he Sustainability Committee will explore AB 1103 and PACE funding at its next meeting, to be held from 7:15 to 8:30 a.m. on Tuesday, Oct. 9 at the Carlsbad Chamber of Commerce. The presentation at the meeting will be titled, “A Primer on AB 1103 and PACE Financing.” AB1103, the Commercial Building Energy Use Disclosure program, is scheduled to become active on July 1, 2013 (a Jan. 1, 2013 start date was pushed back). It requires owners or operators of commercial buildings to “disclose the benchmarking data and rating to a prospective buyer, lessee of the entire building, or lender that would finance the entire building.” PACE — or Property Assessed Clean Energy — is

an innovative way to pay for solar panels and other “green” energy upgrades to a building with loans that are repaid via annual assessments on property taxes. Speakers will be Beth Brummitt of Brummitt Energy Associates, Crystal Crawford of Ygrene (PACE Program) and Doug Kot, U.S. Green Building Council San Diego Chapter. For more information about the meeting, contact Bev Jorgensen at 760931-8400 or bjorgensen@ carlsbad.org.

ad in the Carlsbad Business Journal (based upon availability). ($50 value)

BEV JORGENSEN

Learn about energy-efficient buildings and PACE financing

MEMBERSHIP COUNTS

1-2-3

Vice President, Corporate and Member Relations Carlsbad CHAMBER OF COMMERCE

• Second referral: Attend a First Friday Breakfast for free! RSVP Required. ($30 value) • Third referral: Receive a marketplace

• Fourth referral: Receive $50 credit toward any Chamber workshop in 2012. ($50 value) • Fifth referral: We will deduct $150 from your 2013 membership renewal. Each time you refer a new member, your name goes into the GRAND PRIZE DRAWING, which will be held Dec. 7 at the Annual Volunteer Recognition Awards Breakfast. * Prizes are non-negotiable and have no cash value

The prizes are: • First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value)

Our Place in Time

1923-2013

EXCE

PRODUCTION The Carlsbad Chamber of Commerce will print 5,000 copies of our 90th Anniversary Directory.

Reserve your spot today

E L L

Be a part of history CE

R ATIN B E L G

The Carlsbad Chamber of Commerce is celebrating its 90th with a commemorative publication. Call Director of Sales and Marketing Julie Miramontes to learn about special advertising opportunities.

760-931-8400 or Julie@carlsbad.org

DISTRIBUTION* ADVERTISING & PUBLISHING DEADLINES • Carlsbad Chamber Office Ad Space ........................ Oct. 30 • Carlsbad Village Faire Ad Copy.......................... Nov. 1st • Chamber & Community Events Publish Date ................. Jan. 2013 • Hotels in Carlsbad • Carlsbad Businesses • Relocation Packets • Distribution Points Throughout the County * A copy will be sent to every Chamber member and every business in Carlsbad

The Chamber Salutes its august 2012 renewals 4TelecomHelp, Inc. Barbara McLain Properties Bistro West California Bank & Trust (Carlsbad Village) Carlsbad Beach Hotel Properties Carlsbad Community Enhancement Foundation Carlsbad Gourmet, Inc. Chiropractic & Therapy Center of Carlsbad Chuck Collins & Associates Inc. Colliers International Carlsbad Creative Creations/Botanicals by the Sea Dave Mizz, Inc. Democratic Club of Carlsbad / Oceanside Famulare Jewelers Fancy Pants Federal Heath Sign Co., LLC First Citizens Bank & Trust Co. Garcia’s Mexican Restaurant & Creative Catering GlenView Assisted Living & Glenbrook Skilled Nursing Good Feet, Inc. The Grand Deli Guardian Association Management Halstrom High School Innovative Ergonomic Solutions JK Dots ‘Dippin-Dots’ Ice Cream Las Olas Mexican Restaurant Mayer Tax Management Erick Mero Ocean Blo Salon Oceanside Photo and Telescope Odenberg, Ullakko, Muranishi & Co. LLP Ortho Organizers, Inc. Paon Restaurant & Wine Bar Paradise Pizza of Carlsbad Pharmaca Integrative Pharmacy Quattra Via Aveda Salon Spa Inner Beauty Gallery Quinn’s Rapid Recharger RJL Wealth Management Rayne Water of North County SD Trophy So Cal Chimney Corporation Stater Bros. #186 Bressi Ranch Sterling Global Strategies Stifel Nicolaus Sunny West Terramar Retail Centers, LLC Torrey Pines Bank Carlsbad Transportation Corridor Agencies (TCA) USAOPOLY, Inc. Vanorsdale Insurance Services Vault Bioventures, Inc. Waste Management Wells Fargo Insurance Services USA, Inc. Woodworks Plus, Inc.

MEMBERS ON THE MOVE ResortCom International LLC has announced that Marci Mauro has joined the company as Director of Human Capital & Performance. Mauro will focus on internal and external coaching, creative direction and new product training with clients. ResortCom President Alex Marxer said: “Marci comes to us from our sister company Health Travel Guides where she had fantastic results on sales and team performance. As a world-class cyclist and professional triathlete, Marci has direct experience with MAURO what it takes to be a champion and she translates that into her professional business talents as well. ResortCom has a number of new products surfacing and Marci will be instrumental in training and coaching both employees and clients on these, particularly in the area of the Travel Escapes Club, which provides members with access to travel services, products and unique vacations.” Cassidy Turley San Diego has announced that Hamilton Pollard has joined the company as Vice President of the company’s industrial division. Pollard joins the company with more than a decade of experience in commercial real estate including acquisitions, management, development and redevelopment. He will work out of Cassidy Turley’s Carlsbad office with one of the company’s top professionals, Barry Hendler. “Hamilton is a great addition to POLLARD

in THE news

our market-leading team of industrial professionals,” said Dan Broderick, president and CEO of Cassidy Turley San Diego. “His outstanding reputation, sophistication and charismatic personality as well as his competitive spirit and market intelligence will undoubtedly benefit our company and platform.” Prior to joining Cassidy Turley, Pollard was the Regional Director for First Industrial Realty Trust, Inc., where he managed all aspects of the firm’s San Diego portfolio, including acquisitions, development, construction, leasing, management and portfolio growth. He successfully developed, opened and managed the company’s first San Diego office. Matthew Varela has joined Silvergate Bank as a business lending officer where he will be responsible for building business loan volume for the San Diego-based bank which just reported all time high second quarter and semi-annual earnings. Varela brings a decade of banking experience to his position with Silvergate, which specializes in meeting the needs of small businesses. He will serve all of San Diego County, with a primary office in Silvergate Bank’s new Carlsbad branch. “Matthew has an extensive VARELA track record in business banking and lending with a focus on building relationships through his ability to pair growing companies with the products and services that best support their needs,” said Alan Lane, Silvergate Bank president and CEO. “His expertise will be invaluable to us as we continue to grow to serve the San Diego business community.”

BOOTS IN BUSINESS ON NBC SAN DIEGO — George Chamberlin, left, host of NBC 7/39’s “Money Matters” hosted Carlsbad Chamber of Commerce president Ted Owen and Cpl. Jovane Henry during a segment of his show that aired Sept. 1. The segment focused on the Chamber’s Boots in Business Program, a mentoring and job shadowing program that helps U.S. Marines who are about to exit the military transition to civilian lives.

AMBASSADOR OF THE MONTH Paula Anderson | VP Financial Service Manager | First Citizens Bank

What do you like about being a member of the Carlsbad Chamber?

anderson

“I have been involved with the Carlsbad Chamber for two years and the relationships I have developed have enriched my life and are so valuable. The commitment the Chamber has to the business community adds value to all of us in our businesses. I enjoy the array of functions that are offered to enhance, grow and make our businesses better. The First Friday Breakfast is one of my favorite, with educational speakers and the opportunity to network it’s the best way to start off any month. The Sundowner, Coffee Connection, Table for Eight, ChamberNet 10 and the opportunity to be part of a fun activity informative committee helps you get to know other local businesses and to build and multiply relationships that will help you in your business. I would encourage anyone to get involved and actively participate in the Chamber.”

SOCIAL

MEDIA

SerieS

INVENTING PROFIT ON FOX SAN DIEGO — Fox 5 San Diego’s Jamie Chambers, center, interview Eric Hanscom of Intercontinental IP for a segment on Inventing Profit, a Chamber-supported effort that gives inventors the tools they need to take their products to consumers. The segment was scheduled to run on Oct. 2.

0 1 t e N r Chambe ncheon

Brown Bag Lu

ESS N I S u b Y R E v E ”10 ThINGS LD kNOW” OWNER ShOu WEDNESDAY OCT. 24, 2012

Thursday, OCTOBEr 11

.M. 11:30 A.M. - 1 P

LinkedIn 10 a.m. - Noon

$30 members $60 Prospective Members About the Presenter: Bridget

b Beddoe Presented by De r YourOpsManage

Thursday, OCTOBEr 18

Facebook 10 a.m. - Noon

$30 members $60 Prospective Members * Sorry, no refunds for missed classes.

All classes will be held at the Carlsbad Chamber of Commerce, 5934 Priestly Drive, Carlsbad CA 92008 For full description of classes visit www.carlsbad.org

10 Tips d n a g in k r o tw e n Table Facilitaterdds! • Bring your own lunch. (drinks will be provided)

business ca • Bring plenty of ation For More Inform

ce ber of Commer Carlsbad Cham 92008 CA d, ., Carlsba 5934 Priestly Dr 931-8400 Phone: (760) 9153 1Fax: (760) 93 g or d. www.carlsba

$10 Admission

NETWORKING WORKSHOPS

Next Sundowner will be 'An Evening in Tuscany' Enjoy an evening in the epicenter of Italian culture without a passport as the Quantum Learning Network QLN hosts “An Evening in Tuscany,” a joint Sundowner of the Carlsbad and Oceanside Chambers of Commerce from 5-7 p.m. on Wednesday, Oct. 17. QLN is located at 1938 Avenida del Oro in Oceanside. Come network with fine Italian food & wine in QLN’s DaVinci room. The QLN Conference Center’s 42,000 square foot facility is the go-to place in North County for virtually every type of event, from corporate meetings to wedding receptions, anniversaries, holiday parties and fundraisers. It features meeting space ranging from a 572-square-foot conference room up to an 11,000-square-foot exhibit and reception hall. A full catering kitchen gives groups the ability to save money by handling their own catering. The facility also offers ample free parking. Amenities include table and chair set-up, security, cleaning, availability of coffee, tea and water, as well as stages, microphones, podiums,

Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays

OCTOBER 17

projectors, and surround-sound speakers, upon request. The building provides WIFI accessibility. DJs and alcohol are permissible. Businesses and entrepreneurs use the QLN Conference Center for corporate planning and sales meetings, employee training, recruiting

- Members

per $10 at the door The workshop is ts will an cip rti r, and pa Chamber Membe -served a first-come, first be welcomed on . se ent only plea basis. Cash paym

It’s been said that if you don’t have a business plan, you’re planning for your business to fail. “In my experience, that’s true,” says Toni Padron, executive vice padron president and COO of the Carlsbad Chamber of Commerce. “In my years dealing with businesses, I’ve seen lack of planning as the single-most important factor that determines the success of a company, especially a new business.” Padron will talk about the importance of planning as the featured speaker at the First Friday Breakfast. Padron has been part of the

Carlsbad Chamber of 7 to 9 a.m. November 2 at the Hilton Garden Inn Commerce for more than 15 years. Prior to Carlsbad Beach, 6450 joining the chamber as Carlsbad Blvd. The cost is an employee, she was $30 for Chamber memthe owner of her own bers who register before consulting business the Oct. 26. Afterward, the TheDreamJob. Her preregistration cost is OCTOBER 5 company specialized $50 and $55 at the door. in working with employers and Prospective members must contact employees in finding and creating Kristina McMahon at 760-931-8400. dream jobs. Her career spans over six Tabletop exhibits or Soapbox prestates and 39 years in the workforce, sentations are available to promote with more than 25 of those in a senior your business for $70 each, which management position. includes one breakfast, and must be First Friday Breakfast is the Cham- reserved in advance by calling Kathy ber’s premiere networking and busi- Steffen at 760-931-8400. ness promotional event, and one of To register for November’s First the most regularly attended monthly Friday Breakfast, visit us online at programs. The breakfast will be from www.carlsbad.org.

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

Thursday, October 18 Vembra Holnagel 858.354.5791 11:30 a.m. - 1 p.m. Tuesday, October 30 Paula Anderson 760.696.9733 11:30 a.m. - 1 p.m.

For event details visit www.carlsbad.org

Oct. 2 Business Resource Committee Oct. 5 October First Friday Breakfast Oct. 6 Carlsbad Rotary Oktoberfest Oct. 9 Sustainability Committee Oct. 10 AmbassadorC ommittee Oct. 11 Social Media Workshop: LinkedIn Oct. 12 Coffee Connection Oct. 16 Technology Advisory Committee Oct. 17 October Sundowner Oct. 18 Social Media Workshop: Facebook Oct. 23 Armed Services Committee Oct. 24 Chambernet 10 Education Committee

ECO BUS T O U R

save The daTe!

Tuesday, November 15, 2012 8 a.m. - Noon A bus tour showcasing green office buildings and sustainable business practices.

Chamber Members Only $20

ISTER TODAY!

ED REG SPACE IS LIMIT

and interviewing, staff retreats and banquets, workshops and seminars, industry conferences and trade shows. More information is available at www.qlnconferencecenter.com or by calling Cassie Carter at 760-7220072, ext. 193. Join the Carlsbad and Oceanside Chamber for this Sundowner, which will be sure to please with plenty of food, drinks, raffle prizes and lots of networking! This event is open to Chamber members only. Admission is $10 cash at the door. If you are a prospective Chamber member, RSVP to Kristina McMahon at 760-931-8400.

table for eight

A Table For Eight provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates the Table For Eight at a local chamber member restaurant.

For more info call: (760) 931-8400 or visit www.carlsbad.org

EVENT CALENDAR

Don’t get caught with your plans down

Anderson can be reached at paula.anderson@firstcitizens.com

Ayers is a founder of Get Smart Web Consulting, which helps businesses create a comprehensive online presence through digital media to bring their products and services to a targeted audience. Bridget has received top sales and production awards, training and speaking awards, writing and blogging accolades, as well as a nomination for Entrepreneur of the year from her local community. Bridget is highly active online in more than 50 networks, forums, and communities.

OCTOber 2012

carlsbad business journal

www.carlsbad.org

To register visit www.carlsbad.org

OCTOber 2012

carlsbad business journal

www.carlsbad.org

RIBBON CUTTINGS

WELCOME NEW MEMBERS Annette Di Bello Kelly, CPA, CFP, Professional Corporation

Mass Mutual Financial Group (Quynh Dao) 4275 Executive Square, Ste. 400, La Jolla 760-492-2064 www.financialguide.com/ Quynh-Dao

ass Mutual Financial Group focuses on full service financial planning for its clients in the San Diego community. Established in 1851, this company provides a variety of products and services to meet financial goals. MassMutual helps to prepare for milestone goals such as retirement or college planning, investment planning, and life insurance protection. MassMutual is 160 years old,

managing over $440 billion of assets, and is one of the strongest rated companies in the industry. Working with a mutual company ensures the clients’ best interest and creates long term security in the decisions that are made today. Building a sound financial foundation is key in evolving present market conditions. MassMutual is the major carrier for The Pollakov Financial Group, a full service financial planning firm centrally located in UTC La Jolla. The

Pollakov Financial Group serves over 44,000 clients here in San Diego, Palm Desert, and the Imperial Valley. Quynh Dao works with both individuals and business owners to develop a sound financial road map protecting themselves and their loved ones. Quynh’s practice focuses on relationship building and fully understanding the needs of each individual client. She prides herself on exceptional service and client satisfaction, presenting financial solutions to families here in San Diego.

Annette Di Bello Kelly | 949-716-7050 www.dibellocpa.com Services the firm offers include Investment Advisory and Management, Tax Preparation and Planning, Financial Planning, CFO and accounting for small businesses.

Signature Analytics

Jason Kruger | 858-228-5643 www.signatureanalytics.com Signature Analytics provides financial services for businesses including Outsourced Accounting/Controller/CFO and Financial Consulting Services.

Apartment - Condo Rentals & Corporate Housing Tavarua Senior Apartments

Antoinette Nix | 760-979-5637 www.wshousing.com Scheduled to open in May, 2013, Tavarua Senior Apartments, managed by Western Seniors Housing, is a 50 unit apartment building for income qualified seniors ages 55 & better. This community will have community rooms, computer & multi-media rooms, outdoor seating, BBQ areas & more!

Business Consultants & Services

Ultimate Business Management

Dr. Timothy J. Gay | 760-736-9330 www.ultimatebusinessmanagement.com With over 35 years of business experience, Ultimate Business Management is your go-to solution for all your business, marketing, training, management, and consulting needs.

Clothing - Casual & Sports Bumm Wrap

Holly McCormick | 949-922-7709 www.bummwrap.com Bumm Wrap and Bumm Wrap Toga are designed for active people who need to change clothes on the go: swimmers, cyclists, surfers, scuba divers, folks who go to the gym, waterpark or beach, tri-athletes, cross trainers, wind surfers, hikers, campers and the list goes on.

TWF Designs 858-756-3325 www.twfdesigns.com

here is a certain stereotype of interior designers, that they are too expensive and that only the rich and famous contract them. Enter Tom Foster, owner of TWFDesigns. Tom has had nearly a generation of experience in the design industry and created TWFDesigns more than 8 years ago. With all of his experience, he has developed a mantra of enhancing YOUR taste and style instead of giving you his. Tom has fine-tuned the art of working with what you

have and redesigning it to better utilize your living space, in addition to offering you his designer discount to help you stay within budget while adding to your current home interior. Tom’s goal in working with you is twofold. He wants you to feel as if you do indeed deserve to have the professional help, as you are just as important as the elite clientele and he will do what it takes to make you feel that way. His other goal is staying within your budget. Whether you simply want a redesign of what

you currently own or an extravagant remodel, he understands the financial pressures and utilizes many local contractors to ensure you get the most out of the money. In addition to working closely with his clients, Tom can be found donating his time and work to many local nonprofits. Giving back to the community is a component that is equally as important as his services to you in his business ethic. Surely, this is bound to break those Interior Designer stereotypes and leave a lasting impression and smile.

Education - Elementary, Secondary & Preschool Sanderling Waldorf School

Emily Towe | 760-635-3747 www.sanderlingschool.org Sanderling Waldorf School, a nonprofit independent school, offers an arts-centered, developmentally structured curriculum. We have weekly parent-child classes, and the school ranges from Pre-K to Grade 7 (Grade 8 in 2013-14).

Engraving

Gunther Gifts, Inc.

Lisa Gunther | 760-476-9131 www.gunthergifts.com Personalized gifts such as Leatherman tools, Gerber knives, Swiss army knives, flasks, Zippo lighters, Rawlings baseball bats, imprinted party glassware by Libbey (shot glasses, wine glasses, champagne glasses), wedding party gifts, license plate frames, etc.

Financial Services

College Planner Karl Renwanz

Karl Renwanz | 760-579-7360 www.renwanzfinancial.com I help people find money they are losing unknowingly and unnecessarily and bring that money back to them to solidify their future.

Flood Restoration Services SERVPRO of Carlsbad

Eden Weinberger | 760-729-7505 www.servprocarlsbad.com SERVPRO of Carlsbad specializes in the cleanup and restoration of residential and commercial property after a fire, smoke or water damage. SERVPRO of Carlsbad can also mitigate mold and mildew from your home or business.

Whole Dog Sports Center 6241 Yarrow Drive, Ste. D 760-931-2600 www.wholedogsports.com

hole Dog Sports Center is a 6,000square foot indoor dog sports facility dedicated to providing a venue and instruction — or a unique, healthenhancing experience — for dogs and their owners. The center offers numerous services including dog agility, puppy classes, AKC Canine Good Citizen class, behavior clinics, K9 Nose Work training (scent training), trick dog training, canine chiropractic and acupuncture therapy and rentals for social events. Clients come from Carlsbad, all of the surrounding

North County cities and beyond. “Dog owners can often find it challenging to live with a dog that has abundant energy, particularly when an outlet for mental and physical activity is lacking,” said Lyssa Noble Dennis, Whole Dog Sports Center founder and owner. “We provide an environment where dogs can express their physical and intellectual abilities, which fosters a more peaceful and meaningful relationship between dogs and their owners.” Noble Dennis earned her bachelor’s degree in clinical psychology from San Francisco State University with special emphasis in behavioral research. At the San

Francisco SPCA, she spent two years evaluating shelter dogs and responding to calls from owners contacting the National Animal Behavior Hotline. Working alongside some of the world’s leading psychiatrists and anthropologists, she worked for three years as an animal behaviorist at UCLA’s Neuropsychiatric Institute researching primate behavior. Using positive reinforcement training techniques, Noble Dennis has successfully trained more than 12,000 dogs and their owners. She lives in Carlsbad with her two children, two dogs and one horse. Please stop by for a tour or to observe a class.

General & Architectural Contractors BMW Builders

Michael Wynne | 858-274-4915 www.bmwbuilders.com BMW BUILDERS has been making San Diego remodeling dreams come true since 1983. Our delighted clients and our long time employees are our greatest accomplishments. We would love the opportunity to make your remodeling dreams come true.

Gourmet Food Bistro Blends

Missy Zeleke | 702-228-4323 www.bistroblends.com Since 1997, Bistro Blends has been making a vast array of blended and infused Gourmet Olive Oils and Gourmet Balsamic Vinegars, providing the most uniquely distinct and enlightening blends of flavors, herbs and spices to every selection.

Health & Wellness The Conscious Cook

Sadie King | 858-215-4822 www.conscious-cook.com We are a health and nutrition company and our mission is to change lives by teaching families to cook and eat healthier.

Home Decor & Gifts

Accountants/CPA’s

The Carlsbad Chamber of CommerCe presenTs

Norma Kay, Inc.

Norma Khatamee | 858-459-4714 www.normakay.com Our home decor and furnishings are carefully designed by an international team that aim to dazzle and please the most sophisticated tastes around the world.

For complete listings visit www.carlsbad.org

Carlsbad

Hotels & Motels Harbor Inn & Suites

Hitesh Patel | 760-722-1244 www.harborinnoceanside.com Free Wi-fi, continental breakfast, parking and cable with HBO. In room coffee, micro/ fridges, electronic safes, iron and board, hair dryers. Walk to beach. Pet-friendly.

Village

Human Resources Services Axios Advisors

Robert Jones | 858-342-3765 www.axiosadvisors.net Human Resources Consulting Services focused on staffing, team building, coaching, performance management and employee productivity.

Jewelry Imagine

Faire

Wendy Podell | 951-837-5176 www.bonanza.com/booths/Imaginejewelry We sell jewelry and a few other accessories. We have vintage pieces, (fashion & sterling silver), ‘On Trend’ current fashion and a wide variety of sterling & gemstones from around the world.

Jennifer Jones Collection

Jennifer Jones | 310-497-0233 www.jenniferjonescollection.com Jewelry designs are ultra-feminine, understated and versatile. Each piece is handcrafted using the finest gold-filled, sterling silver, swarovski crystals, semi-precious stones, fresh water pearls, and vintage embellishments.

Non-Profit Organizations North County Lifeline

Shannon Stubblefield | 760-726-4900 www.nclifeline.org

Teammates - San Diego North Coast

Eric Erickson | 310-880-1209 www.teammates.org We are a local, school based adult-tostudent mentoring program building positive futures with the youth of Carlsbad.

Produce

™

SUNDAY 8 A.m. to 4 p.m.

Nucci’s Produce, Inc.

Michael Nucci | 760-893-8060 www.nuccisproduce.com Produce wholesaler dealing with other wholesalers, grocery stores, salsa companies, etc.

NoV 4, 2012

Real Estate

Solutions Real Estate

Brent Conley | 760-473-5435 www.solutionsrealestatesd.com Your success is our success! Solutions Real Estate is an award-winning brokerage focused on client’s needs and results.

The naTIon’s largesT one-day sTreeT faIr

Skin & Body Care & Cosmetics Mashk, Inc.

Zepure Jerahian | 818-359-4333 www.mashkinc.com All natural skin and body scrub- cleansemask. All handmade in the USA. Our products are free of parabens and all other harsh chemicals.

over 900 exhIbITors Arts & CrAfts • Children’s gAmes & rides

InTernaTIonal food cenTer

Video & Multimedia Production

Beer gArden• PA n C A k e B r e A k fA s t

Innasense Media

Marci Pascua | 858-357-6642 www.innasensemedia.com Innasense Media is a multifaceted media production company. We believe that the quality of a media project begins with solid planning and a stellar team and we are here to help you create the perfect video or media project that fits your business’ needs and budget.

shUTTle sToPs

Window Coverings

Affordable Window Coverings

Jason Apple | 951-698-1391 www.affordablewindowcoverings.com Sales and installation of custom blinds, drapes, shades and shutters for your home or business. We provide top name - brand products, lifetime warranties, 100 percent financing.

Yoga Instruction

Info: (760) 931-8400 or www.carlsbad.org

from wesTfIeld Plaza camIno real West of sears. off highway 78, just east I-5; exit Jefferson and go south.

from PoInseTTIa TraIn sTaTIon parking lot of Coaster station, 6511 avenida encinas, just off the I-5; exit poinsettia, go west.

Carlsbad Village Yoga & Fitness

Deborah Ferraro | 760-893-9251 www.CarlsbadVillageYOGA.com We bring fitness and fun to Carlsbad through various yoga & yoga fusion classes, boot camps, kids yoga & activities, belly dancing, workshops, ZUMBA, black light yoga parties, local art events, free community potlucks & more.

your e traffic to Drive mor 608 126

1408

Yoga Bound

Alana Bray | 760-720-9642 www.yogaboundforlife.com We offer a full schedule of Vinyasa and Yoga Therapy classes taught by some of the best instructors in San Diego. Once a craftsman house, now a fully equipped yoga studio, we have an outdoor meditation garden and offer complimentary tea and water.

ire Village Fa e Carlsbad List your business inmap booth at th official the faire’s = $90 4.06" X 2.33" copies AD SIZE: TION: 8,000 DISTRIBU copies of additional plus 1,000 this section.

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WOMEN ›Continued from Page 1 Her primary reason for starting her own business was that she was a single parent with two small children. “It was a combination of things,” Loftin said. “Being able to participate in my childrens’ lives, being able to pick what I wanted to do and what kind of clients I wanted, and being able to say no ... it has all given me a great sense of freedom.” Loftin said in law school she never envisioned starting her own business, and admits it was tough venturing on her own, particularly since being a business owner required her to take on responsibilities law school did not prepare her for, such as the day-today tasks of running an office. “The scary part was adjusting to never knowing how much money you’ll be bringing in and then creating a budget based on that,” Loftin said. “I had no idea how the business side of it was going to run.” She made up for that by taking classes to help her with her bookkeeping, and soon became comfortable running her business. Loftin said that though some

OCTOber 2012

carlsbad business journal

www.carlsbad.org

families living in the Carlsbad Barrio to a delicatessen serving up the fast, inexpensive and much-celebrated food that has earned Lola’s its sterling reputation and legions of adoring fans. More than anything, Escobedo says, Lola’s is her way of giving back to the community, of offering a place for young kids — the deli is teeming with high school students from nearby Carlsbad High School at lunchtime — to feel safe. “This is like the Carlsbad version of ‘Cheers,’” she said. “Everybody knows your name.”

From left, Frances Moreno, Connie Trejo and Ofie Escobedo. preconceptions still persist, women have progressed much in the law profession during her career. “People now accept that women can do a lot of these things as well as men,” she said. “Its been very exciting to live through all the changes from the late ‘60s to now in terms of our culture.” Ofie Escobedo Lola’s 7-Up Market & Deli Founded:1943 Lola’s had already been a historic, thriving store when Ofie Escobedo and her sisters, Connie Trejo and Frances Moreno, took the store over

in 1985 and turned into the thriving community hub it is today. The store that had once belonged to their parents, which traced its history back to the World War II era, had fallen into a state of disrepair after their parents had trusted it to someone else. Escobedo had put in 22 years at McDonnell Douglas, the now defunct aerospace company. She had moved up the corporate ladder, going from a typist to a contract negotiator. She then decided to return to Carlsbad and take on the family business, turning what was once primarily a corner market for the

Those activities, she said, prepared her to one day become a business owner. “One of the greatest gifts I ever received is that I got to have firstCESENA hand experience being in those businesses,” Cesena said. Her parents always used business to give back to the community, said Cesena, adding that the philosophy led her to start her business. “South La Costa really needed to have an additional preschool and kindergarten program,” she said. “I thought I could bring the school to the area and meet a need in the community and also give back.”

Cindy Cesena La Costa Valley Preschool and Kindergarten Founded: 1990 Cesena comes from a long family tradition of business ownership. Growing up in Encinitas and La Costa, her grandparents owned both the La Paloma Theater in La Costa and the Solana Theater and her mother was in banking and was also president of the Encinitas Chamber of Commerce. As she was growing up, Cesena worked at the theater and also spent her youth attending chamber functions and meeting different people.

Paula Mullins-Worster First Tee Promotions Founded: 2001 Paula Mullins-Worster worked in the golf industry when her personal life forced her into a career change. After she married and executive of one of her competitors and her company was sold, she was told

both of them would have to change companies. "That was not going to happen," she said. "I had no where to go. No golf company was worster going to take me as the wife of a VP." Instead she started First Tee Promotions, a full-service travel agency and event planning business that specializes in golf, wine and wellness vacations. “I took all of the things I love to do ... and created a viable business,” she said. Deb Beddoe Your Ops Manager Founded: 2010 Deb Beddoe spent her entire career focused on becoming a “c-level” executive and when she got to be CFO of a payment company with contracts with MasterCard and Visa, she realized it

wasn’t what she thought it would be. “I realized that c-level executives don’t make the decisions,” she says, adding that they BEDDOE implement the decision for a board of directors. When she realized she would be personally liable if the company she worked for were to go bankrupt based on the direction the board was pursuing, Beddoe tendered her resignation. Beddoe realized she didn’t want to be a c-level executive any longer, and realized it would be difficult for her to be hired at a lower level position. “At that point I decided that if I was going to take responsibility for someone’s decisions, I was going to take responsibility for my own decisions,” she said. She knew that there were outsourcing companies out there, but none that were all-encompassing

and geared primarily toward the small business owner. The result was Your Ops manager, an operations management company that allows small companies to outsource activities such as human resources activities, accounting, payroll, compliance, events, benefits administration and long-term planning to let business owners concentrate on their core business. “I did not just decide to start a business similar to something that already existed, or buy a franchise, or spin off from a competitor,” said Beddoe. “I wanted to start something that never existed before with the full intention that competitors would one day try to follow in my footsteps, as opposed to my following in someone else’s footsteps.” Grace Judson Svaha Concepts Founded: 2004 Grace Judson spent 25 years as a software designer in the corporate world and then worked as a consultant. When the company she was working for lost its contract

to Hewlett Packard and she was laid off, Judson realized she would either look for another job or go to work for herself, she decided JUDSON to start her own company, Svaha Concepts. She writes content for clients, but also works with them better define their company. She interviews businesses and also their clients — she calls it a “deep dive” that starts off with some nonverbal evaluations — to not only understand what the clients do, but also who their customers are. “So many people out there start with external marketing,” she said. “A lot of people can figure out what you have to offer and then teach you how (to market your business) but that’s starting half way through. They leave out the understanding of who you really are as a business person and what it is you’re trying to transmit.”

URVEY › SContinued from Page 1 percent described it as “very weak,” while a majority, 58.8 percent said it’s weak. About a quarter of the, or 24.7 percent, said the economy is normal and 1.2 percent said it’s strong. Despite their assessment, when asked if they plan to hire employees in the remainder of 2012 or in 2013, 64.7 percent said they were. Of those, 50.8 percent said they're adding part-time employees, 39.3 percent said they plan to hire both full-time and part-time employees and 9.8 percent said they plan to hire full-time employees. “Though these are unscientific results, the survey reinforces what we’ve heard nationally, that small businesses are the key to the country’s economic recovery — and that currently, women are starting small businesses at a higher rate than men,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “The fact 50.8 percent of our respondents are expecting to add jobs

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OCTOber 2012

carlsbad business journal

www.carlsbad.org

EDUCATION NEWS

HIGHER LEARNING

President California State University San MArcos COLLEGE

MiraCosta prepares students for good jobs

Bryan Taggart enrolled in MiraCosta College’s Biotechnology Program, which led to a job for a local biotech company.

ver the course of a working career, the average MiraCosta College student will earn $562,800 more than someone with only a high school diploma.

associate. “In my current position, I work with stem cell cultures, do quality control and perform research,” he said. “MiraCosta College prepared me very well for my job. Even before

I started working at Stemgent, I knew how to operate all of the equipment that I work with in the laboratory every day.” Biotechnology is one of more than 60 areas of study offered at

“

“O

MiraCosta College that prepares students for lucrative, local jobs and a lifetime of higher earnings. An economic impact report prepared by EMSI, a leading provider of socioeconomic impact and strategic

planning tools to community colleges, found that students enjoy an attractive 16.9 percent rate of return on their MiraCosta College educational investment. Over the course of a working career, the average MiraCosta College student will earn $562,800 more than someone with only a high school diploma. Not only do students benefit from their MiraCosta College educational investment, taxpayers and the regional economy do as well. For every dollar appropriated by state and local governments to MiraCosta College, taxpayers see a return in the form of higher tax revenues and avoided social costs. The net added income generated by MiraCosta College operations and the spending of students contributes a total of $65.1 million in income to the college service area economy each year. MiraCosta College’s impact reaches across the state as well. Once MiraCosta College current students become active in the workforce, they will promote business output, raise consumer spending and increase property income. Altogether, higher student income, associated effects on business productivity, and social savings add $77 million to the state economy each year. “The results of this study demonstrate that MiraCosta College is a sound investment from multiple perspectives,” said MiraCosta College Vice President, Business and Administrative Services Jim Austin. “The college enriches the lives of students and increases their lifetime incomes. It benefits taxpayers by generating increased tax revenues from an enlarged economy and reducing the demand for taxpayersupported social services. Finally, it contributes to the vitality of both the local and state economies.”

Friends of CUSD offer invaluable support SUZETTE LOVELY, Ed.D.

Dr. FRANCISCO RODRIGUEZ

The fiscal impacts of education are far-reaching

North San Diego County native Bryan Taggart took a less traditional route in his pursuit of higher education. After completing high school, like many of his peers, Taggart went away to college, graduating from the University of California Santa Cruz with a bachelor’s degree in marine biology. But when he moved back to San Diego, he found the job opportunities in the field were limited. After searching for some time, Taggart learned there were plenty of job openings in the biotechnology industry and decided to enroll in MiraCosta College’s Biotechnology Program. Initially, Taggart only intended to take one or two classes, but after one year he had taken every biotechnology class offered. He earned certificates in laboratory skills, bioprocess technology, and research and development, and then secured a job as a laboratory technician/operations intern at Stemgent, a biotechnology company located in San Diego. After one year and a lot of hard work, Taggart was promoted to research

CARLSBAD SCHOOL NEWS

Superintendent Carlsbad Unified School District

Good friends are always important. In difficult times, their support is invaluable. Here is a look at one longtime and one newer friend of Carlsbad Unified School District.

The CEF helps make excellence attainable For decades, the Carlsbad Educational Foundation (CEF) has been a strong supporter of our students. However, at no time during our longstanding partnership, has the foundation’s support been more needed and valued than these past few years. As the District grapples with the state budget crisis, we continue to depend on support from the business and parent community to sustain our high quality programs. The CEF supports the education of every CUSD student by developing and financing quality programs and projects; primarily for music, science and innovation. To date, the CEF has contributed more than $5 million on top of what state dollars can provide. Recent CEF grants have supported weekly elementary music classes, along with a wealth of science instruction, learning activities, and other programs. According to CEO Valin Brown, the Foundation is stepping up its efforts even further in 2012-13. “To help offset larger class sizes, several donors have made a significant investment in our science programs

TCEF grants have helped to support a variety of classes, including science education, for Carlsbad Unified students across the District. For example, a lab assistant has been added to the CHS staff. This lab assistant functions like a university TA helping to prepare, support and conduct science experiments. A similar hands-on elementary program using part-time science teachers is also being funded this year” Brown said. In addition to these and other new programs, the CEF will continue its core investments in critical efforts such as FIRST LEGO League Robotics and Science Olympiad. For more on the CEF, visit www. carlsbaded.org.

Grassroots Support The Carlsbad Unified Parent and Community Budget Task Force began literally on the grass last fall, when a few proactive parents gathered in a Carlsbad park to brainstorm ways to help keep our educational excellence intact. After establishing a nonprofit organization and growing in membership, the task force began formulating ways to garner financial support for District schools. They created the “ I [heart] Carlsbad Schools” campaign to spread awareness,

trip to

rUSSiA

enlisted the support of local businesses and organizations, advocated at City Council meetings and met with District officials to explore challenges and opportunities. Claudine Jones, task force cochairwoman and parent of two Kelly Elementary students, says that she and fellow members are passionate about education and about saving our schools. “The budget crisis can do permanent harm,” Jones noted. “I want my kids to get into a good college. For that, they need the kind of great education Carlsbad children have

long enjoyed. They want the high quality schools and teachers that make families like mine choose to live here.” The task force’s mission is to identify new revenue streams to ensure students continue to receive a world class education. The task force remains committed to bringing a fresh perspective and entrepreneurial spirit to help CUSD address its fiscal challenges. For more information, visit www. carlsbadunified.com. Follow Superintendent Lovely at www.twitter.com/SuptLovely

trip date:

May 8, 2013

8-day tour

Page 2

Chairman’s Circle

become a member To learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400 www.carlsbad.org

E X P LO R E M O s cO w a n d s T. P E T E R s B U R G Life Technologies Logo Interim Guidelines 3 November 2008 v1.3

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For more inFormation:

call the carlsbad chamber at 760.931.8400 or visit www.carlsbad.org

OCTOber 2012

carlsbad business journal

www.carlsbad.org

REAL ESTATE UPDATE

BUSINESS BUZZ

Scarce sellers result in bullish buyers Fewer homes for sale amidst falling mortgage rates has led North County San Diego’s real estate market to a temporary seller’s market — defined as a period when buyer demand for housing exceeds available supply. A seller’s market gives those selling property an opportunity to secure a higher price, sell faster and/or negotiate superior terms than compared to recent comparable sales. Although it has only a fraction of the strength of the extreme seller’s market that took place from 2004 to 2005 — and is possibly only temporary — the current seller’s market is being confirmed with several key metrics used daily by real estate practitioners. Experienced brokers will tell you that a real estate market is rarely ever an ‘even’ market. It either favors the buyer or the seller. And this guides pricing and expectations in a home sale.

housing Trends

tyson lund

Seller's market confirmed by data

Broker Associate the lund team

An important component to a successful real estate transaction is properly measuring demand for a given property. This cannot be determined by directly querying potential homebuyers and comparing them against the number of homes. Homebuyers do not register on a central database. Professionals use several key metrics to define their local market. A metric used is the average time-onmarket or how long a typical home takes to sell. Average market time in the Carlsbad market is 34 days for a traditional single family home sale (no short sales). This compared to an

average 60 days a year prior and 90 days during the 2007 to 2009 Carlsbad market. Another metric to watch how close comparable homes are selling to their asking price. In today’s market, homes are selling at 98 percent of asking price, an average discount of only $15,000 off current asking prices of Carlsbad homes priced under $1 million. Last year, the average was 97 percent. This is important as the average asking price for a Carlsbad home is now higher than in 2011. The average asking price for homes between 2,000 square feet and 4,000 square feet in Carlsbad between June and September 2011 was $705,000 with a sale price of $682,000. This year, during the same time period, the asking price rose to $717,000 with a $700,000 sale price. Remember, this average home sold in half the time. Although these facts pertain to Carlsbad,the numbers are similar elsewhere in North County San Diego. Government intervention into the mortgage market has pushed rates

PALOMAR FORUM BUSINESS PARK

Seller’s Market: A period when buyer demand for housing exceeds available supply. to never-before-seen lows. Average 30-year fixed rates are at around 3.5 percent. This has dramatically lowered average monthly home payments and made higher local home prices ‘affordable’. Most will find Carlsbad homes as high as $800,000 less costly than renting a comparable home. The current market is making even career renters question a continued course of action. North County’s rental market has seen strong demand for rental housing resulting in higher rents and fewer available rentals. Property managers are noting a dozen applicants within the first week of showing their property. More than 50 percent of the

property for sale in North San Diego county has been distressed property; either a short-sale or foreclosure. With a foreclosure, the homeowner is typically unable to borrow and buy another home for five years. Short-sellers have to wait two years. These are people that still need a place to live. The competitive rental market has also created housing demand from investors. Investors have been successful in securing rental returns rarely seen in real estate. Lower home prices, higher rents and cheap money are enabling 10- to 12-percent returns on a cash home purchase. And some will borrow 75 percent of the home’s value at a 4.25 percent rate and use the leverage to push their returns much higher. October is traditionally the start of a slowdown in local real estate. Sales begin to decline from summer months, while school and holidays take center stage. However, the current market is showing no signs of following tradition as demand remains high and supply stays low. Lund can be reached at tysonlund@gmail.com

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Instrumart makes Inc. Magazine’s Inc. 5000

Brick-or-treats, LEGOLAND California’s Halloween celebration, returns every Saturday night in October.

LEGOLAND prepares for Halloween LEGOLAND California Resort is once again gearing up for Brick-orTreats Party Nights, its annual Halloween celebration, which takes place every Saturday night in October. Activities inside LEGOLAND California include an interactive show, “Mail Order Monsters,” trick-or-treating trails and a bonus trail and special festive activities inside the SEA LIFE Carlsbad Aquarium. Children 12 and under can trick-or-treat on the Brick-or-Treat Trail in the Enchanted Walk gathering goodies, tasty treats and other surprises. These kid-sized culs-de-sac feature seven uniquely LEGO-themed treat stations and offer a safe, fun and entertaining trick-or-treating experience for all to enjoy. In addition, every Saturday in October from 5 to 9 p.m., the family theme park transforms into a not-too-spooky Halloween celebration. Brick-or-Treat Party Nights features costume contests, nighttime trick-ortreating on one of two Brick or Treat Trails, festive music, entertainment, interaction with the “Boo Crew” and the animated light show, “Spirits of Halloween” after sundown. Fireworks cap off the night at 9 p.m. All Brick-or-Treat and Party Nights festivities are included in the price of regular one-day admission to LEGOLAND California. During Brick-or-Treat, LEGOLAND is open from 10 a.m. to 9 p.m. on Saturdays and 10 a.m. to 5 p.m. on Sundays. SEA LIFE is staying open until 8 p.m. on Saturdays for those wanting to explore the Aquarium after dark. Guests planning to attend Brick-or-Treat Party Nights only can purchase special tickets online or at the front gate in advance for just $25 at www.LEGOLAND. com or call 760-918-LEGO.

Instrumart, which supplies industrial instruments including meters, detectors, controllers, air quality sensors and water quality analysis tools to governmental and commercial customers, was included in Inc. Magazine’s Inc. 5000 list of the nation’s fastestgrowing companies for 2012. The company, which is headquartered in Carlsbad and in South Burlington, Vt., came in at number 3113 on the prestigious list, advancing nearly 500 places from their position the previous year. Instrumart has been part of the list for four years. This was its highest position it has achieved on the list. According to the list, the 52-employee company has experienced a 3-year growth of 68 percent. Its 2011 revenue was listed at $27.5 million. The company was founded in 1988. Instrumart was ranked 275th in its industry.

Sullivan Solar Power adds office location Sullivan Solar Power, the top installer in SDG&E utility territory according to California Solar Initiative data, has expanded to a new office location due to immense growth. The company opened another 7,229-square foot office in Mira Mesa adjacent to its headquarters. In April 2011, the solar integration firm moved to its current headquarters office with plans to stay in the roomy building for three years. Because of the company’s large intake of new employees, the firm grew out of space in just 16 months. “The demand for solar is so abundant in our region that our company continues to grow at an ever-increasing rate,” said Daniel Sullivan, founder and president of Sullivan Solar Power. “We are really excited to be creating additional local jobs with our new availability of space.”

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GIA holding job fair, open house Carlsbad will be at the epicenter of the “business of bling” on Oct. 5 during GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House. More than 25 gem and jewelry companies are expected to be on-hand and looking to hire hundreds of professionals at every career stage and in various sectors of the industry – from jewelry design and appraisal to retail sales and diamond grading. This free event marks the only time each year that the beautiful 30-acre Carlsbad campus is completely open to the public. On the heels of a successful New York City event with more than 800 attendees, GIA’s Jewelry Career Fair – the industry’s preeminent recruiting event – is expected to draw crowds at GIA’s Carlsbad world headquarters. In addition to hiring opportunities and one-on-one career coaching, the event will feature panels with industry leaders and achievers including celebrity stylist George Blodwell, jewelry designer Erica Courtney and president and CEO of Jewelers of America Matt Runci. Must-see panel presentations include: • “Job Success in Today’s Market” moderated by Donna Baker, GIA’s president and CEO. 8:45-10 a.m. • “From Design to Finish” moderated by Mark Mann, GIA’s director of Global Jewelry Manufacturing Arts. 10:30-11:30 a.m. • “Creative Careers” moderated by Mark Smelzer, publisher of JCK Magazine and JCKonline.com. 1-2 p.m. The career fair will take place from 8 a.m. to 2:30 p.m. on Oct. 5 at GIA’s Carlsbad campus (5345 Armada Drive); industry recruiters will be available from 10:15 a.m. to 2:15 p.m. Anyone interested in attending is urged to RSVP prior to the event.

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