Cbj1014 book

A NEW SCULPTURE FOR VILLAGE ROUNDABOUT City Council turns out to inaugurate roundabout.

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BUSINESS WWW.CARLSBAD.ORG

MEET THE CANDIDATES We have five business-related questions answered by the four candidates for Carlsbad City Council in the Nov. election.

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JOURNAL

VOL. 31, NO. 9

CHAMBER SURVEY:

Optimism high among women business owners An annual survey of women-owned businesses conducted by the Carlsbad Chamber of Commerce indicates a growing positive outlook on the economy among respondents, as well as a continuing trends toward hiring in the coming year.

The Carlsbad Chamber of Commerce sent out a survey to get a pulse on the women-owned businesses among its membership and ask their thoughts on the state of the economy and where they see their businesses headed in 2015.

A majority of survey respondents — a combined total of 81 percent — said their business is either on target or above target, with nearly 40 percent reporting that this year their company is above target. Almost 63 percent or those who responded to the Chamber survey said they expect to hire additional employees during the remainer of 2014 or in the following year. Of those, 54 percent said they expect to hire both full-time and part-time employees, while 34 percent said they anticipate hiring only part-time employees and 11 percent indicated they intend to hire only full time employees.

When asked how they feel about the state of the current economy, 38 percent said it’s normal and 22 percent said it’s strong. 38 percent said the economy is weak. In the Chamber’s 2013 survey, 47 percent of respondents said the economy was weak and only 6 percent or responders categorized the economy as “strong.”

The majority of survey respondents — 81 percent — were small businesses, with fewer than 15 employees. Medium sized businesses, those who have between 16-99 employees, accounted for nearly 17 percent of the respondents and the remaining percentage, about 2 percent, responded on behalf of larger businesses, with more than 99 employees.

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67

SEE SURVEY Page 12

OCTOBER 2014

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

WORDS WISDOM OF

FROM WOMEN-OWNED BUSINESSES

WE ASKED OUR CHAMBER MEMBERS:

What advice would you give someone who is looking to start their own business. Here are some of the responses we received.

DEB BEDDOE

WENDI BRICK

YourOpsManager Clearly define the long-term results you want to achieve and stay laser focused on the activities that will help you achieve your results. Communicate the desired results to your team (staff, family, advisors) and ask them to help you stay accountable to the activities that will help you achieve your goals and not allow other worthy activities to become a distraction.

CLETA FREDERIKSEN

LISA O’HEARN

Customer Service Advantage, Inc.

ebr Insurance Services LLC,

Jockey Person to Person

Work hard, then work harder.

Hire great people.

Join the Chamber and take advantage of the networking, education and support.

Have a solid business plan and stick to it. Review it on a regular basis, and make modifications as needed.

FOR MORE BUSINESS ADVICE, TURN TO PAGES 10-11

BUSINESS SPOTLIGHT

Sheraton Carlsbad Resort introduces program for travel pros Sheraton Carlsbad Resort and Spa has introduced the Starwood Preferred Guest Pro program (SPG), which allows travel professionals and meeting planners to be rewarded personally for the work they do professionally.

Starpoints accumulated through the program give members access to some of the best redemption options in the industry, including Free Night Awards with no blackout dates, airline tickets, VIP experiences through SPG Moments and more.

In addition to earning Starpoints, planners will enjoy an improved booking process and streamlined account management. You will be able to easily track your personal and professional bookings, check your earnings after every meeting or stay, and follow your elite status progress.

SEE SHERATON Page 12

The Sheraton Carlsbad Resort and Spa has launched Preferred Guest Pro, a new program that allows professional travelers to be rewarded personally for the work they do professionally.

2 | WWW.CARLSBAD.ORG

WORDS OF WISDOM

OFFICERS CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT Carmen Rene Thermo Fisher Scientific TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE

Power of ethics cooks up food for thought Ethics in the workplace has always been a benchmark for me, but in today’s business environment, it is even more important. Here is a small list of thoughts on that topic for your reading pleasure. They belong to Ken Blanchard of “One Minute Manager” fame and also Dr. Norman Vincent Peale.

As I began to read about ethics, I found it very refreshing to remind myself of the five principles of “Ethical Power for Individuals. The five are Purpose, Pride, Patience, Persistence and Perspective.

Purpose: I see myself as being an ethically sound person. I let my conscience be my guide. No matter what happens, I am always able to face the mirror, look myself straight in the eye and feel good about myself.

Pride: I feel good about myself. I don’t need the acceptance of other people to feel important. A balanced self-esteem keeps my ego and my desire from influencing my decisions.

Patience: I believe that things will eventually work out well. I don’t need everything to happen right now. I am at peace with what comes my way.

Persistence: I stick to my purpose, especially when it seems inconvenient to do so. My behavior is consistent with my intentions. As Churchill said, “Never!

Never! Never! Give up!”

Perspective: I take time to enter each day quietly in a mood of reflection. This helps me get myself focused and allows me to listen to my inner self and to see things more clearly.

Some postscripts of my own come to mind as I review the aforementioned five principles. My version: Purpose: There is no right way to do a wrong thing.

Pride: People with humility don’t think less of themselves, they just think about themselves less.

Patience: Nice guys may finish last, but usually they’re running in a different race.

Persistence: Trying is just a noisy way of doing something.

Perspective: Things turn out best for the people who make the way things turn out.

Good food for thought.

DIRECTORS

Join the Chamber at the Carlsbad Village Faire from 8 a.m. to 4 p.m. on Sunday, Nov. 2.

The Chamber is finishing the year out strongly With summer in the rear view mirror, the Chamber is looking to finish out the year strong.

We have had an outstanding year this 2014, delivering programs, services, professional development seminars, networking opportunities and other events that help strengthen Carlsbad’s business community.

There’s still much to be accomplished, and many services you can take part of as a Chamber member.

Join us for the fall edition of the Carlsbad Village Faire, the largest one-day street faire in the United States, from 8 a.m. to 4 p.m. on Sunday, Nov. 2. The faire, which usually draws more than 100,000 people, takes place along the Village of Carlsbad on Grand Avenue from Carlsbad Boulevard to Jefferson Street. If you need help, visit the Chamber’s booth at the center of State Street and Grand Avenue.

With the general election coming up in November, I encourage everyone to become educated on the propositions that will be on the ballot.

The Chamber will be reviewing those that have a distinct impact on businesses.

Look for an important legislative update from the Carlsbad

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Chamber in an e-mail that will be sent before the election.

There are also two city council seats up in contention. The seats are currently held by Mark Packard and Michael Schumacher, who are being challenged by two candidates, John Bahr and Patrick Knapp. We’ve asked all of them a series of businessrelated questions, and you can read their responses on Page 8 of this issue. The Chamber’s policy is not to endorse political candidates, but we want our voters to familiarize themselves with the issues and vote for candidates that support business.

The mayor’s seat is also up for election and Mayor Matt Hall is running unopposed, as are City Clerk Barbara Engleson and City Treasurer Craig Lindholm.

Lastly, be aware of new laws that State has passed that will impact businesses. The most notable is the paid sick leave

bill. All employees who meet certain minimum thresholds will be allowed to take 3 sick days per year. In addition, employers will have to track accrued sick leave up to eight days per year. For more on that issue, turn to page 4 to the Human Resource Law section by Lou Storrow, the Chamber’s vice chairman of strategic planning.

In other news, be on the lookout for the Chamber’s newest publication, “Carlsbad Means Business,” which will be released this month.

This publication, an update of the Annual Business Resource Guide, includes a look at the accomplishments of some Chamber members who are in the City of Carlsbad’s identified key cluster. If you are a Chamber member, the publication will either be delivered to you along with your 2015 Member plaque by an ambassador or it will be mailed to you.

On other news, the Chamber continues to work with the city of Carlsbad on the Carlsbad sign. The city continues to be a good partner and we are working together to resolve the last details before the installation of the sign can begin.

Enjoy our beautiful fall weather and be prepared for our ongoing fire season.

CHAIRMAN’S CIRCLE d T H A N K S F O R YO U R C O N T I N U E D S U P P O RT d

The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITS In addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs.

Chairman’s Circle members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

David Bennett Joseph Charest Jolane Crawford John Haedrich Lupe Hairston John Hanley Tucker Hohenstein Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Gene Manganiello William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Ken Ryan Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Michael Uzitas Jim Valentine

Tri-City Medical Center Katz & Associates Schubach Aviation Tip Top Meats/European Deli Freedom Window Cleaning Solatube Global Marketing, Inc. Colliers International Carlsbad LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Lexus Carlsbad Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Waste Management Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP

Grand Pacific Resorts, Inc. Scripps Health SDG&E

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Lynn Delanzo Information Specialist Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kristina McMahon Business Development Manager Scott Peltier Marketing Specialist Edgar Rodriguez Art Director Kathy Steffen Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing

Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.

CARLSBAD BUSINESS JOURNAL ”5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

Published monthly by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

INDEX LEGAL UPDATE.............................4 TO YOUR HEALTH.........................5 VILLAGE UPDATE.........................6 CITY NEWS..................................7 ELECTION....................................8 EDUCATION NEWS.......................9 MEMBER DIGEST.........................13-17 MEMBER COLUMNS.....................18 REAL ESTATE................................19 ADVERTISING SPOTLIGHTS:

MEMBER MARKETPLACE..............18 WOMEN OWNED BUSINESSES......1,10-12

CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 3

Tri-City Hospital Foundation’s Diamond Ball is Nov. 15

SDG&E is looking to procure between 500-800 megawatts of new electricity to replace the power previously provided by the San Onofre Nuclear Generating Station (pictured above) and the retirement of older coastal power plants.

Photo courtesy of www.songscommunity.com

SDG&E looks for more local energy resources San Diego Gas & Electric (SDG&E) has announced it is seeking between 500 and 800 megawatts (MW) of new, local resources to help replace the power previously provided by the San Onofre Nuclear Generating Station as well as the retirement of older, coastal power plants that use once-throughcooling technology.

The California Public Utilities Commission’s Energy Division approved SDG&E’s procurement plans earlier this year outlining the company’s approach to procuring 500 to 800 MW of new resources by 2022, with a minimum of 200 MW coming from “preferred resources.”

Preferred resources include energy efficiency, demand response, renewables, combined heat and power resources and distributed generation.

Additionally, a minimum of 25 MW of energy storage is included in the mix.

SDG&E, through a competitive solicitation, seeks new and innovative solutions to deliver these resources and will evaluate all of them together to ensure that customers are receiving

the greatest benefit at the lowest cost.

Another important aspect of this effort is that any new resource included will be in the local area which means that the resources obtained will be close to the customers who will be served by them.

“With the region facing a future without the San Onofre Nuclear Generating Station, we must take new and creative approaches to the problem to help sustain reliability in the region at the lowest cost,” said James P. Avery, senior vice president of power supply for SDG&E. “As our customers value sound environmental solutions, we’re committed to achieving this by adding additional cleaner fuels to our portfolio to help to pave the way for a greener, brighter energy future.”

Bids for the all-source solicitation for new and preferred local resources are due Jan. 5, 2015. SDG&E delivered more than 23 percent renewable energy in 2013 and expects to reach 33 percent renewable energy by the end of this year, six years ahead of the statemandated target.

The Tri-City Hospital Foundation has announced that the Diamond Ball — the foundation’s annual black tie affair — has been scheduled for Saturday, Nov. 15 at the Park Hyatt Aviara Resort, Golf Club & Spa in Carlsbad.

The event will feature an upscale dinner, music and dancing with a live band, a live auction and opportunity drawings with prizes ranging from sports packages to five-star getaways.

This will be a particularly special Diamond Ball as the Foundation is celebrating its 50th year and they plan on breaking fundraising records — this year’s goal is $500,000 to benefit life-saving and life-improving services and equipment at Tri-City Medical Center.

The event will be emceed by Billy Ray Smith and Kimberly Hunt, former Charger player and “The Scott & BR Show” co-host and KGTV news anchor (and husband and wife). As is tradition, Diamond Ball will also play host to the announcement of the annual Legacy Award, which is going to Bob and Sandee Carter. The Carters are an integral part of the North County philanthropic

North County Health Services has free flu shots

With flu season gearing up, the CDC recommends a flu shot to help prevent getting and spreading the influenza virus with the season beginning as early as October, which is why North County Health Services (NCHS) is now offering no-cost flu shots to the community at any of their medical clinic locations in North County for those who are uninsured or covered by Medi-Cal. If you are covered by private insurance and choose not to bill your insurance, the cost is $20 per flu shot. All clinic locations are ready to serve those in need of a flu shot and appointments are not necessary, walk-ins are welcome.

Visit www.nchs-health.org/ health-services/locations for the clinic nearest you.

community and have generously donated their time and financial support to improving their community through Tri-City Medical Center.

For more information, visit www.tricitymed. org/ways-to-give/foundation and click on the Diamond Ball logo.

The Tri-City Hospital Foundation will honor philanthropists Sandee and Bob Carter, pictured above, at the Diamond Ball on Nov. 15.

Poseidon desalination project is 65 percent complete, on schedule At the start of the 2015 “water year,” Poseidon Water’s project in Carlsbad, the largest seawater desalination project in the Western Hemisphere is 65 percent complete and on schedule for delivering drought-proof water supplies next fall.

The $1 billion project will produce 50 million gallons of water a day for use across the San Diego region, providing a major resource that will meet about 7 percent of the county’s need for water in 2020 and account for about one-third of all locally generated water. “ We couldn’t be more pleased with the progress on this world-class project, and we are eager to show the world what it can do,” said Peter MacLaggan, Vice President of Poseidon Water, the project’s private developer.

He added, “Our contractors and our host communities of Carlsbad, San Marcos and Vista have set a new standard for cooperation and efficiency, and that has allowed us to make fantastic progress during nearly two years of construction.”

The first day of October begins the “water year” for resource managers – the start of the season when snow and rain collects for use the following calendar year.

4 | WWW.CARLSBAD.ORG

It’s official: State mandates paid sick leave for all workers Starting July 1, 2015, virtually all California employers must offer paid sick leave to their employees, thanks to the Healthy Workplaces, Healthy Families Act of 2014 (“HWHFA”), signed into law

by Governor Brown as AB 1522.

Even if you have only one employee, working two hours a week, he or she will be entitled to an hour of paid leave for every 30 hours worked. To be eligible, an employee must work in California for 30 or more days within a year after being hired. Exempt employees are treated as working 40 hours per week for accrual purposes, unless their normal workweek is less than 40 hours.

There are very limited exceptions for certain collective bargaining agreements and “in-home supportive services” workers defined by statute, but other household workers like babysitters, cleaners and cooks are covered by the new rules.

Employers can cap the accrual of paid leave at 6 days (48 hours) per year, and can limit its use to

E

STAY INFORMED

LOU STORROW, ESQ Attorney STORROW LAW, APC

three days (24 hours) per year, but all unused time carries forward indefinitely, which is new for sick leave in California. Employers do not have to pay out unused leave when an employee quits, is let go or retires, but if she returns within a year, all of her accrued and unused time must be reinstated.

Under the new law, paid sick leave can be used for the diagnosis, care or treatment of the employee or a family member (the list includes grandparents, grandchildren, siblings and the child of a registered domestic partner). Family members are no longer limited to half of the available sick leave, as they were under the California “Kin Care” law.

Employers can delay the use of sick leave until the 90th

mployers should become familiar with the new rules before July 1, 2015 – or have your employment lawyer’s number handy

day after hire, but it accrues from day one.

Paid leave under the new law can also be used by victims of domestic violence, sexual assault or stalking (and by a family member of a victim) for purposes like getting counseling, moving or going to court.

Employers must put up new posters, track sick leave on pay stubs, keep three years’ records of time earned and used, and cannot require an employee to find his own replacement when on leave. The Labor Commissioner will enforce the new rules, with potential fines in the thousands of dollars per violation.

There are two ways to bypass some of the new rules. For example, if you give employees three days of sick leave at the start of each year for the purposes stated in the law, then unused leave need not carry forward; and if the employer already offers either paid sick leave or PTO that meets the minimum requirements of the HWHFA for accrual, carry over and use, then that employer is already in compliance.

All employers should become familiar with the new rules before July 1, 2015 – or have your employment lawyer’s number handy…

Your employee handbook should be reviewed as well.

Storrow can be reached at lstorrow@hrlawyer.com

Carlsbad’s Arterro by Davidson Communities was named the ‘Detached Community of the Year’ by the Building Industry Association of Southern California.

Carlsbad’s Arterro named ‘Project of the Year’ award The Building Industry Association of Southern California has named the Arterro project from Davidson Communities San Diego’s “Project of the Year” for Detached Community of the Year priced between $750,000 to $1 million. This is in addition to Arterro winning an award in the same category from the Building Industry Association of San Diego County.

The San Diego BIA also honored Davidson Communities in the categories of Best Architectural Design for Arterro Plan 4; Best

Interior Design for Arterro Plan 3; and Best Landscape Design.

Earlier this summer, Arterro was a winner in the 2014 Pacific Coast Builders Conference (PCBC) Gold Nugget awards competition. With over 600 international entries, Davidson was singled out with a merit award in two categories: Project of the Year for detached housing, and Single Family Detached Home of the Year over 4,000 square feet for Arterro Plan 4.

San Diego County Credit Union among healthiest credit unions San Diego County Credit Union was ranked No. 10 in the 2014 edition of the Top 200 Healthiest Credit Unions in America, according to DepositAccounts.com.

The list, which recognizes institutions that have shows exceptional fiduciary responsibility, ranked 6,600 credit unions.

The methodology used to determine the rankings included a number of factors, including capitalization, deposit growth,

and loan to reserve ratios.

Chartered in 1938, San Diego County Credit Union has 628 employees. It listed $6.54 billion in assets, $3.91 billion in loans, $5.55 billion in deposits and $858.50 million in equity capital. It has an a+ Texas Ratio (which is,“an indicator of how much capital a bank has available compared to the total value of loans considered at risk.”)

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The difference between a cold and the flu If often starts with a sore throat, followed by fatigue, headache and body aches.

You feel terrible — but is it the flu or just a cold?

Like many people, you may believe you have the flu when in fact you have a bad cold. Both are caused by viruses and can make you head straight for the couch with the television remote and a cup of hot tea. However, the flu is much harder on your body than a cold, and knowing the difference can help you care for yourself better and recover sooner.

Though many of the symptoms are similar, such as congestion and cough, flu symptoms are significantly more severe. For example, while a cold may cause you to feel slightly achy, the flu produces deep, painful muscle aches.

If you have a fever with a cold, it is likely to be low; with the flu, a fever of 100 degrees or higher is likely and is usually accompanied by chills. You may feel more tired or low on energy with a cold. With the flu, you feel like you don’t have the energy to even get out of bed. Nausea and vomiting are also more common with the flu, but are seen more often in children than in adults.

Colds usually come on gradually and can last a week or more before your cough and congestion finally start to subside.

With a severe cold, you may develop a sinus infection or

TO YOUR HEALTH

MARK D. SHALAUTA Medical Doctor SCRIPPS HEALTH

bronchitis before you fully recover.

The flu typically hits suddenly; within hours, you feel sick and weak.

Though you should start to feel better within three or four days, the fatigue caused by flu can persist for several weeks, so it is important to take it easy for a while. If flu symptoms don’t improve after a few days, or if you start to feel worse, call your physician.

You want to make sure you are not in danger of developing pneumonia or other complications.

Because both cold and flu are caused by viruses, there is really no effective treatment available for either one. Your doctor may be able to give you medications to help relieve symptoms such as a sore throat, cough or headache, but the virus has to run its course.

While prescription medications such as Tamiflu may help shorten the length of the flu by about half a day if taken within 48 hours of onset, recent studies have suggested it may not make much difference in an

otherwise healthy adult. In fact, it increases the risk of suffering from nausea and vomiting.

Although frequently described as a type of flu, the “stomach flu” is not related to influenza. It is usually a viral infection that affects the gastrointestinal tract, and is most commonly caused by contaminated food or by physical contact with someone who has the virus. Nausea and vomiting usually last from 24 to 48 hours. Most adults don’t need treatment unless there is no improvement, but young children should get medical attention if they can’t hold anything down and are at risk of dehydration.

Anyone with bloody diarrhea should be seen by a physician.

How can you help

prevent all of these illnesses? Wash your hands well and often, and carry anti-bacterial gel for when you don’t have access to soap and water. Also, get a flu vaccine at the start of flu season to increase your resistance to the most prevalent influenza viruses.

If you do get sick, try not to spread the virus to others. Keep your mouth covered when you sneeze or cough, and cough into the crook of your arm rather than your hand.

Avoid going back to school or work until you start to feel better, and give your body time to recover from being sick before you resume exercise or sports.

Shalauta is a family medicine physician with Scripps Health.

For more information or a physician referral, please call 1-800-SCRIPPS.

Scripps honored for policies that support working mothers For the 10th year in a row, Mother magazine has named Scripps Health as one of the 2014 Working Mother 100 Best Companies for outstanding leadership in establishing policies, programs and corporate culture that supports working moms.

Working Mother recognized Scripps for its commitment to family-friendly programs, including child care, flexible work arrangements, paid parental leave and advancement of women. Scripps allows its female workforce —76 percent of its employee population — to adjust job responsibilities as family needs change.

“We’re honored to be among the great companies on Working Mother’s list for the 10th consecutive year,” said Chris Van Gorder, president and CEO of Scripps Health. “We believe in fostering a culture of workplace excellence that provides flexibility and opportunities for all of our employees.

That way, they can be at their best and provide exceptional care to our patients.

“The Working Mother 100 Best Companies are the leaders in the advancement of women by supporting their need to integrate family and work successfully,” said Carol Evans, president of Working Mother Media. “We are thrilled to honor the U.S. companies that put words into action and build family-friendly cultures on the foundation of thoughtful policies and effective programs. Women now make up 50 percent of our workforce.

We need to make sure they have the support to be outstanding moms as well as great employees.”

Scripps invests $355m in community Scripps Health spent $355 million helping the community during the fiscal year of 2013, according to its 2014 Community Benefit Report.

The hospital invested nearly 15 percent of it operating expenses to help serve the needier populations of San Diego County. Along the way, Scripps provided funding for training of new physicians, health screenings, wellness services for seniors and resources to help care for the VAN GORDER homeless.

“Scripps is proud to continue its legacy of making a vital and measurable difference in our community,” said Chris Van Gorder, president and CEO of Scripps Health. “We commend our physicians, employees and volunteers for going well beyond the call of duty in providing charity care, educational programs, health screenings and other much-needed services.”

6 | WWW.CARLSBAD.ORG

Carlsbad celebrates new roundabout on Hwy 101 Community leaders, bicycle and pedestrian advocates, arts supporters and others gathered in September to celebrate the completion of the new coastal roundabout at the intersection of Carlsbad Boulevard and State Street just south of Buena Vista Lagoon.

The new roundabout, which is the first of its kind along the Historic Highway 101 in North County, makes it easier and safer for motorists, pedestrians and bicyclists to pass through the crossroads, and provides a direct access to and from the Village.

The roundabout opened before the Memorial Day weekend, and new artwork was installed on the top of the roundabout’s boulderscape at the end of August.

The 1,400-pound sculpture, “Coastal Helix,” is the work of Bay Area artist Roger White Stoller, who wove images from Carlsbad into a steel lacework that reaches skyward from the top of the roundabout.

The stainless steel sculpture reaches 17 feet above the roadway surface, and sits on a pedestal hidden within a cluster of artisan boulders. Stoller worked closely with the city, the rockscape’s designer and landscape architects to assure that the finished work fits aesthetically with the natural surroundings of Carlsbad’s coastal lagoon environment. “‘Coastal Helix’ is a modern sculpture that pays homage to the natural surroundings of the northern Carlsbad coastal region and creates a signature gateway to the Village,” said City of Carlsbad Cultural Arts Manager Vincent Kitch, when the artwork was installed. “Roger worked with the community to bring iconic imagery into the piece that reflected the values of our community as well as tying it to the natural surroundings of the lagoon and the ocean.”

The new roundabout and sculpture have redefined Carlsbad’s traditional northern gateway and coincide with Carlsbad’s goal of improving its coast and making its beachfront more

Carlsbad Mayor Matt Hall at the celebration for the new roundabout.

VILLAGE BEAT

KRISTINA RAY Communications Manager CITY OF CARLSBAD

attractive and accessible for residents and visitors. Improvements like this also support the city’s economic development and Village revitalization goals.

For the first time, vehicles can move in any direction between Carlsbad Boulevard and State Street. Under the intersection’s old Y-shaped configuration, vehicles traveling north on

either roadway could not turn south onto the other street, but were forced to travel north to Oceanside and then turn around.

Now vehicles can enter and exit the roundabout in any direction between the two streets, which are significant entryways into Carlsbad.

Vehicle travel lanes have been reduced from three to two across the lagoon to provide room for the Coastal Rail Trail, a sidewalk on the east side of Carlsbad Boulevard, and bicycle lanes in each direction, without encroaching on the lagoon preserve.

When completed, the Coastal Rail Trail will parallel the coastal railroad tracks and connect northern Oceanside with the Santa Fe Depot in San Diego.

New mural downtown The City of Carlsbad and the Boys & Girls Clubs of Carlsbad recently partnered to provide space for a new mural in downtown Carlsbad. Skye Walker, a local muralist, was commissioned by the City of Carlsbad to create a mural depicting Carlsbad’s community spirit on the façade of the Boys & Girls Clubs’ Clubhouse at 3115 Roosevelt St. The mural was created as part of the Fiesta del Barrio Carlsbad, an event hosted by the City of Carlsbad and the Fiesta del Barrio Association on Sept. 14.

The goal for the Fiesta del Barrio was to preserve the cultural heritage of the Barrio and to unite the community. Hundreds attended the day-long celebration featuring entertainment, information booths and hands-on art projects.

“It was an honor and a privilege to paint the mural ‘Great Futures Start Here’ for the City of Carlsbad and the Boys & Girls Clubs of Carlsbad. I had the help of my father, Morris Walker, painting the mural with additional support from my mother, Lynn Walker, which made this particular mural even more special to me,” Walker said. “My father taught me to paint murals when I was a kid and both my parents inspired me to do large scale murals for a long time … and that’s what I’m doing today as an adult, and I couldn’t be more excited about it.

I hope this mural inspires people, makes them smile and adds something special to the community for years to come.”

City launches new website

Bay Area artist Roger White Stoller, with the 1,400-pound sculpture, “Coastal Helix,” which is in the center of a new coastal roundabout at the intersection of Carlsbad Boulevard and State Street.

Recycle More,

Save More

State law now requires all businesses that generate four or more cubic yards of waste weekly to recycle.

It’s the law

The opening of the roundabout marked the opening of the Coastal Rail Trail segment linking Oak Avenue in northern Carlsbad with southern Oceanside.

“Sharrow lanes” on State Street — lanes shared by vehicles and bicycles — make up the Coastal Rail Trail portion between the roundabout and Oak Avenue.

Roundabouts promote safe and continuous travel, making them part of the city’s effort to make it easier for drivers, bicyclists and pedestrians to get around. In this way the roundabout is part of the City of Carlsbad’s “livable streets” program, which recognizes that streets should be designed for everyone, not just people in cars. The project was funded in part by SANDAG.

I Save money I Win new customers

Request a free waste assessment to see if your business can save green by going green.

760-602-4646 or email trashservices@carlsbadca.gov

The City of Carlsbad has updated its website, www.carlsbadca.gov, to include a new mobile-friendly platform, smart search capabilities, greater use of multimedia and an easier to use navigation system, all designed to make it easier for the public to access city information and services when and where it’s most convenient.

According to the city’s Information Technology Department, about 40 percent of the city’s website visits come from mobile devices, and that number continues to rise.

The city’s website gets about 100,000 visits a month.

“Our website has become by far the most common way people interact with the city,” said City Communications Manager Kristina Ray, who, along with the city’s IT Department, worked with a team of staff from all city departments over the past year to create the new site.

“As technology improves and people’s behaviors change, the city needs to continually find new and better ways to communicate.”

Some of the features of the new site, which went live Sept.

27, include a Google-powered search engine that returns accurate results even if words are missed or misspelled.

It also includes“Responsive design” that automatically resizes and reorganizes the site to work on all major mobile devices; and online maps of city parks, libraries, offices and even public art and historical sites.

CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 7

New software will streamline the permitting process Progress can now be tracked online Whether you’re a developer planning a new subdivision or a homeowner adding a room to your house, the City of Carlsbad has made a priority of streamlining the development process to make it easier for you to complete your project. City officials are aware that the permitting process can be intimidating, and the City of Carlsbad Community & Economic Development staff has worked to make the process easier.

To help applicants who have projects in the development pipeline, the city has purchased a new land management and licensing software system that will include online permitting and inspection. This new system will enable anyone directly involved in a permitting process to track its progress from home or work at any time of day or night.

This will be a big plus for anyone with a development project in the pipeline, and for the city as well. The new program, developed by Tyler Technologies and called EnerGov, will not only allow applicants to check on their projects, but it will lead to digitizing every facet of the development process.

That means that instead of working on massive paper files and plans, as the current

CITY NEWS

On Saturday, Oct. 11, the City of Carlsbad will host a Public Safety Open House from 10 a.m. to 2.pm. at the Safety Training Center, 5750 Orion St. The open house will celebrate Fire Prevention Week and Crime Prevention Month.

Open house participants will watch live demonstrations including:

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

system requires, city staff involved in the development process will review digital versions of those plans and make their comments electronically. They will also sign them digitally and transmit the documents between departments at the touch of a button, shortening the time it takes to review and pass files among staff members.

The EnerGov system will combine several tasks currently handled by different programs, unifying them under a single digital umbrella and increasing efficiency. It will take about a year to install and make fully functional.

City of Carlsbad Development Services Manager Mike Peterson is bullish on the program’s possibilities.

“The new system will improve the permitting process by making it much more transparent and reducing the time it takes between tasks,” Peterson said. “If you’re associated with a project you will have access and be able to follow the plan and access the comments right away.”

The current process entails creating cumbersome documents that are sometimes

C

ity officials are aware that the permitting process can be intimidating, and the City of Carlsbad Community & Economic Development staff has worked to make the process easier.

scanned and emailed as attachments. “With the new process an applicant will be able to see who’s working on a document, the time it takes and the comments so they can see what they need to do right away,” Peterson said.

The electronic tracking system will allow staff to check a project anywhere in the development chain through a computer dashboard.

Public safety open house slated for Oct. 11

“Managers will be able to see who has what project and who’s available to take on a new project,” Peterson said. “We’ll be able to see if a project is stalled and say, ‘Hey, what’s going on here,’ and get it back on track.”

City inspectors will also carry mobile devices into the field and file their reports from construction sites remotely, allowing developers to view reports and see what corrections need to be

made as soon as the reports are filed. The new system will tie in other processes, such as business licenses and the city’s geographic information systems, linking all development information.

The new development system is another way that the City of Carlsbad is using technology to increase efficiency and improve transparency to make it easier for you, our customers, to navigate the process.

• Extraction from a “burning house” and rescue.

• SWAT mission.

• Police K-9 maneuvers.

Displays including fire, police and public works vehicles, prevention and preparedness, emergency services and CSI equipment and technology, trauma intervention and volunteerism will be featured.

“We really want people to come out to this event and learn not only what the city is doing to make sure our community is safe, but what you can do too,” said Fire Chief Michael Davis.

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8 | WWW.CARLSBAD.ORG

5 QUESTIONS

FOR CARLSBAD CITY COUNCIL CANDIDATES

BAHR

K N A PP

PACKARD

MACHER SCHU

On Nov. 4, Carlsbad voters will head to the polls. Among the decisions the voters will make is how to fill two contested seats on the Carlsbad City Council. The seats are currently filled by two of the candidates — Mark Packard, who has been on the Carlsbad City Council for 12 years, and Michael Schumacher, a planning commissioner appointed to fill a vacancy in May. Challenging them are Carlsbad Resident John Bahr, Vice President of Sales and Marketing for a title company and Patrick Knapp, a real estate agent. The Chamber of Commerce, through its Government Affairs Committee, drafted the following list of five questions and solicited responses from the candidates. The Chamber does not endorse specific candidates.

1. What is your vision for the redevelopment of the Village and the Barrio? How does the City enable a smart growth plan that ensures business success?

Bahr: It makes sense to improve existing space in the Village and Barrio, but we cannot forget the other communities in Carlsbad that also have needs. Any smart growth plan should start by making it easier for local business people to operate in the city. Regulations get added on top of regulations, which unfortunately, can make it very difficult to do business in our city. We can change that.

Knapp: My vision for the Village and the Barrio is to come up with a plan that works with the existing businesses, along with figuring out what improvements should be courted for the future. For example, high-end art galleries, restaurants, improved train crossing that is safer for pedestrians, improved trail along the train corridor. The Barrio needs to have not only businesses be communicated with, but also homeowners encouraged to clean up their individual property, but really look at specific areas along with developers to create a specific plan to improve the area through future development.

Packard: I am looking forward to the key findings and results of the Village and Barrio Master Plan development process currently underway because they will spell out the many things we can do to revitalize and redevelopment these important communities. The key outcomes I’m looking for include how to integrate and better connect these areas to the beach and coastal attractions, and how we can plan and execute mixed-use projects to address housing, business and visitor needs.

Schumacher: For more than a decade, I have worked through the Chamber, Design Review Board and other civic groups to push for a comprehensive master plan that will accelerate economic enhancement of the Village and Barrio while preserving its historical relevance. Carlsbad has retained a professional urban development consulting firm to create a community-based master plan. I applaud the interactive nature of this process because it allows direct input from all stakeholders – businesses, residents and property owners.

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2. How do you envision partnering with business groups, like the Chamber of Commerce? Do you consider the Chamber a special interest group, or an organization committed to economic vitality for the entire community?

Bahr: I look forward to partnering with the Carlsbad Chamber of Commerce. No, I do not consider them to be a special interest group. The small businesses that make up the Chamber represent our community and I will support their efforts in every way I can.

Knapp: I envision working close with the Chamber because I value their input because they have their pulse on their members and add great input as to what can help business improve. I consider the Chamber an important asset of the community, especially when it comes to business and how we can work together to help business succeed. I believe when businesses succeeds, then so does the community — it’s a win-win.

Packard: I have always believed that the role the Chamber

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of Commerce plays in Carlsbad is vital to our health and welfare as a thriving, world-class community. The relationships between the City and Chamber have become stronger over the years as we attract, develop and keep the types of businesses that fit and support our industry clusters. The Chamber’s programs and projects that support and complement the City, our schools, small businesses, legislative advocacy and economic development are invaluable.

Schumacher: When I first moved to Carlsbad, I joined the Chamber and actively participated in a number of its economic development committees. I have seen the relationship between the Chamber and City expand over the years to the benefit of both businesses and residents. The Chamber and City are strong partners in retaining and recruiting businesses and both organizations work closely together to understand the business community’s needs and address them. Such partnerships are vital to our community.

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3. What is your opinion on the city’s track record for housing ratios? Have we treated developers fairly to ensure the City stays in compliance with required affordable-housing ratios?

Bahr: Our city has a master plan which limits the total number of total housing units. We need to minimize the number of affordable-housing units to ensure existing property values continue to increase.

Knapp: The city’s track record for housing is OK. There’s always room for improvement in specific areas. I believe developers are treated fairly when it comes to affordable housing because they can either build a particular unit or contribute to an affordable housing fund.

Packard: I am proud of Carlsbad’s leadership in actually building affordable housing, and in a way that protects property values, offers diversity and is good for business. We are a leader in the County, and I believe the ratios are still good.

Affordable housing provides opportunities for those who work here to also live here. Teachers, restaurant managers, college graduates and newly-appointed firefighters all should have options to live in Carlsbad. So should our children and grandchildren.

Schumacher: The state mandates cities update their housing element every eight years. We are currently updating ours, which will take us through 2021. Carlsbad has been a leader in providing affordable housing opportunities so those who work in Carlsbad can also live here. Providing balanced housing options and addressing demographics needs are important for business and residents alike. Because we are near build out, and the opportunities for affordable housing are limited, I support developers stepping up to provide more balanced options.

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4. The City is engaged in refreshing our General Plan. What are the two areas in the General Plan you’re most proud to see, and what is the one area you would like see changed or improved?

Bahr: The Carlsbad general plan was written by many people who care a great deal about our city. I saw value in

DON’T FORGET TO VOTE TUESDAY, NOV. 4

every section I read. It did however leave out one crucial element which will be needed to ensure that the “people” of Carlsbad control our city’s future. Unlimited campaign contributions from corporations must stop.

Knapp: There are three areas with concern to the City’s general plan that I would like to see: the Village, the power plant area and then South Carlsbad. The Village needs to be really cleaned up and meet with the local business to see what else they suggest would help them. The City should also be courting other business to come to our community that would be a great asset (ie: art galleries, restaurants, etc). As with the power plant, my understanding is that it’s coming down and the City will be given a huge source of land. This needs to be improved with open space and improve the Carlsbad Blvd area with the moving of the campground by the State so as to create a bluff park that is absolutely amazing. This improvement will not only allow our residents to enjoy this for generations to come, but bring folks and dollars to our community that will help our business community.

Packard: I am very pleased that we are staying true to our housing caps and diversity of products that were established by the Growth Management Plan. I also like the articulation of economic development elements that will grow and sustain our business community. Envision Carlsbad’s number one goal was keeping that small town feel, beach community. Our proposed linear park along the coast helps implement this.

Schumacher: I am most proud of how Carlsbad has sought the public’s input in every aspect of the development of our new General Plan, from Envision Carlsbad’s work to the current process going on in the Village and Barrio. I am very excited about the vision we are creating on redeveloping our coastline, from increasing bike lanes to planning for a linear coastal park. Our community wants to retain our small town beach feel and these steps support that goal.

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5. Has the City of Carlsbad implemented the open-space land-use designation adequately? Or, do you think there is still progress to be made setting aside more open space?

Bahr: Carlsbad should set aside as much open space as possible. If left up to developers, every square inch of Carlsbad will be consumed by housing units and parking lots. We need to be vigilant when proposed projects come through planning and go before City Council. Carlsbad’s charm must be preserved.

Knapp: Carlsbad has done OK with the open-space land use, but I feel there is always room for improvement and that areas need to be looked at to ensure future open space.

Packard: Carlsbad is managing very closely towards ensuring 40 percent of the community is open space at buildout.

We still have two decades to go before estimated build out, so I am sure we will get to the 40 percent. Few if any communities in California have such an aggressive, visionary open space plan, and frankly this is one of the many attributes that sets Carlsbad apart and improves the quality of life that residents and businesses value.

Schumacher: I believe Carlsbad has adequately implemented its open-space plan. Currently, through our comprehensive Growth Management Plan, we have approximately 38 percent open space moving toward a goal of 40 percent at buildout in 2035. No other community comes close. In addition, we were one of the few cities to enact a comprehensive Habitat Management Plan to protect fauna and flora. That said, we need to regularly review options to expand open space in a way that is fiscally responsible.

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CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 9

Student leaders set the example for others Community Leaders, CEOs, elected officials — At CUSD, we believe in growing our own, and we are proud of the new generation of leaders honing their skills on our campuses. Meet a few CUSD leaders-in-training: Michael Ricci is the 201415 student representative to the Board of Trustees, where he has the opportunity to voice student opinions at school board meetings. He is a senior at Carlsbad High School with an impressive resume.

A standout scholar, Ricci plays on the varsity football team; is a co-producer of CHSTV, his school’s awardwinning broadcasting program and is actively involved in ASB. He was one of the creators of the student film “Invisible Threat,” which was just awarded the 2014 Drew Silvern Award for Courage in Journalism by the San Diego Press Club.

He plans to attend a top college and then law school.

Maybe one day he’ll be a White House correspondent.

Also consider Joey Szalkiewicz, a junior at Carlsbad High School, who has set a goal to climb the seven

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

summits — the tallest mountains on each of the 7 continents ­— by the time he graduates high school in 2016. This past January, he conquered his third summit, Mt. Aconcagua in the Argentinian Andes. His two other successful climbs were Mt. Kilimanjaro in Tanzania and Mt. Elbrus in Russia.

The goal of reaching even one summit seems nearly impossible to most teenagesr, but Szalkiewicz is a quiet influencer and a truly impressive role model. He also has a non-profit called Share the View.

There’s Ally Hatter, another 11th grader at Carlsbad High, whose first leadership experience came in the eighth grade. She took part in a peer mediation and conflict resolution program called Where Everyone

Carlsbad Unified School District Superintendent Suzette Lovely, far left, with members of the 2013-14 Student Superintendent Advisory Council. On the far right is the district’s Student Services Specialist, Rosemary Eshelman.

Belongs (WEB) to help sixth grade students transition to middle school. Ally went on to become one of three junior varsity cheerleading captains, which she found to be a responsible leadership role. Now, she serves on

my Student Superintendent Advisory Council (SSAC) where she has the opportunity to speak on behalf of all CUSD students to help the school district be the best it can be. Her dream is to be a math or science teacher.

Successful student leaders are athletes, actors, dancers, singers, speechmakers and debaters. They communicate, they raise the bar, they lead by example.

Influential student leaders find high leverage activities

to keep others involved and connected to what’s happening within their school community.

Carlsbad Unified’s elementary students can serve on their schools’ student councils. Middle and high school students can be a part of ASB, a host of student clubs, or school-based programs such as AVID. CHS students can aspire to become a Champion Lancer, and Valley Middle School students can take advantage of the ARC GOALS program (Great Outdoor Adventure Leadership Series) or the Safe School Ambassadors grant.

As Michael Ricci says, “Being a leader is definitely not an easy task. You need to find you own style to rally people together. It’s important to know what people think, and how to motivate them.”

“Leadership has to come from believing in something and wanting to make a difference,” states Hatter. “You have to want to help others — to make their lives better.

I want to be a good role model, and to make good decisions.”

MiraCosta welcomes students for fall semester HIGHER LEARNING

MiraCosta names new superintendent/president

DR. DICK ROBERTSON Interim Superintendent/President MIRACOSTA COLLEGE

On Aug. 18, more than 14,000 students made their way back to MiraCosta College to begin the college’s fall 2014 semester. This year, MiraCosta is offering almost 1,400 courses in 64 disciplines and nearly 300 online courses. It’s an exciting semester at the college as we open a new science building, continue our partnership with Carlsbad’s Sage Creek High School and expand our instructional offerings.

September marked the grand opening of a new science building at the San Elijo Campus in Cardiff. The grand opening ceremony for Building 1000 took place on Sept. 2, at which time chemistry students cut the ribbon to the new building before entering for their first class.

“The new labs enable MiraCosta College to expand the breadth and number of science courses available to students in the southern portion of our district,” said Carlos Lopez, dean of mathematics and sciences at MiraCosta College.

Continuing this semester is MiraCosta College’s partnership with Carlsbad Unified High School District. As part of the partnership, MiraCosta is offering credit college courses at the new Sage Creek High School.

In addition, all current high school students taking courses at MiraCosta,

MiraCosta College celebrated the opening of a new science building at the San Elijo campus in Cardiff on Sept. 2. whether at Sage Creek or at the college’s campuses in Oceanside and San Elijo or online, now have their enrollment fees waived — a great incentive for students and families to attend MiraCosta College and an incredible service to the community.

“I think this is a terrific opportunity — a win-win for MiraCosta College and the Carlsbad Unified School District,” said MiraCosta College board member Leon Page. “I hope this becomes a model. I see this as the basis for further opportunities to work together.”

MiraCosta College is also offering new certificates this fall semester, including construction management, project management, 3D modeling and

prototyping, and optimal aging and older adulthood.

Social media for business, personal fitness trainer, yoga instructor and massage therapist are among the certificate of proficiency programs that have returned this fall.

“What the certificate programs at MiraCosta College are really about is taking the required courses in as little as one semester, gaining skills and going into a new, living-wage profession,” said Al Taccone, dean of Career and Technical Education at MiraCosta College.

To further enhance student academic goals this fall semester, the college is also offering more Friday and Saturday classes than ever before. These classes are a welcome relief for

students who have been squeezed out of classrooms because of high demand or work schedules.

We are celebrating the achievements of the semester at our annual Community Leaders Breakfast, held on Thursday, Oct. 16 at 7:30 a.m. at the Sheraton Carlsbad Resort and Spa. Tickets for the event are $35 per person and can be purchased at miracosta. edu/clb. For additional information, you can call 760-795-6777.

There are so many new things happening at MiraCosta College this fall semester and we are very excited to share historic events and help each and every student reach their academic goals.

To stay up-to-date, please check out our website at miracosta.edu.

The MiraCosta Community College District Board of Trustees has appointed Dr. Sunita (“Sunny”) Cooke as the college’s next superintendent/president. She has accepted.

Dr. Cooke currently serves as president of Grossmont College, located in El Cajon, California. Since her arrival there in 2007, the college has developed long-term plans, streamlined planning processes and created COOKE a culture of continuous improvement. As a result of this, the college has improved access, success and completion metrics for students.

“We are extremely excited about someone of Dr. Cooke’s ability and track record becoming MiraCosta’s superintendent/president. She has proven in her previous posts that she is a visionary and effective leader with the ability to work in an academic environment,” said MiraCosta College Board of Trustees President David Broad.

Born in Lucknow, India, Dr. Cooke immigrated to the United States with her family in 1968. After being awarded a doctorate in biology at Georgetown University, she completed a postdoctoral training program at MD Anderson Cancer Center in Houston, Texas, in the molecular aspects of cell adhesion and metastasis. She then became a founding faculty member of Lone Star-Montgomery College in north Houston, Texas.

Prior to joining Grossmont College, Dr. Cooke spent 12 years with the Lonestar System, where she served as professor of biology; director of a biotechnology institute; dean of sciences, health and wellness; and associate vice chancellor for workforce development. She has taught full time and part time for more than 13 years and continues to teach each summer in the community college leadership doctoral program at San Diego State University.

“I could not be happier about joining the fine faculty, staff and administrators of MiraCosta College as we continue to build on the 80-year tradition of excellence in service to students and our community,” said Dr. Cooke.

Dr. Cooke is scheduled to assume the post of superintendent/president in January 2015, taking over from Interim Superintendent/President Dick Robertson.

“The board is very grateful to Dr. Dick Robertson for the outstanding leadership he has shown during this period as interim superintendent/president,” said Board President Broad. Following Dr. Cooke’s arrival, Dr. Robertson will return to his role as the college’s vice president of Student Services.

The MiraCosta College Board of Trustees will ratify Dr. Cooke’s contract in open session at its Oct. 22 meeting.

10 | WWW.CARLSBAD.ORG

CONTINUED FROM PAGE 1

More

WORDS

NANCY MCMONIGAL

MELISSA BUSTARDE Mayfield Bustarde, LLP

Don’t be afraid to spend the money to get an attorney to set up your business structure and agreements at the beginning of your business. It will save you a lot of money, time and heartache in the long run.

JENNY MUNFORD

Locus Media

Creative Bube Tube

Be sure that you are choosing a business that works with what you love to do and what you are good at doing. Focus on your own skills and then see how those skills can apply to a new business. The key to a company that will survive is to find the overlap of the skills you have, with what you love to do, while serving a need in the marketplace.

Have a clearly defined vision. Make sure everyone around you knows that vision. Know your strengths through assessments tools such as DISK, Devine and Strengths Finder. When hiring, make sure to have new hires also do the tests. When it comes to building a great business, it’s all about the people! The more

SHALINI DHIMAN | The Goddard School,

Always do your research thoroughly and visit as many small business organizations to seek advice and information. There is a lot of research, surveys, information out there to help make your decision for the right business. Also, follow your strengths and make sure you have your heart and soul into the business. Be prepared to put in lots of hard work/efforts/hours.

TAMARA FURMAN

SHARON JENKS

KATHY KINANE

Team Furman, Inc.

The Jenks Group

Kinane Events

Do your homework about the market’s need for what you provide, know and understand as much as you can about your potential competition, get clarity regarding your patience level and willingness to learn as a beginner (there are many aspects of owning a business beyond delivering a product/service to a client), evaluate your dedication and resilience to doing what it takes to start something new.

You need to have a business plan so that you can move swiftly. Implement your plan and only deviate if something happens in the market that wasn’t an assumption you made when creating your plan. Know what drives your business (those are things you CAN control) and execute on those drivers every day.

My advice would be to learn as much as possible about the most successful companies in your industry and the unique characteristics of the leaders and the products/services they provide.

OF

F

WISDOM

CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 11

FROM WOMEN-OWNED BUSINESSES

NANETTE NEWBRY

CAROL PHILLIPS

Studio 2055

Skinsational Skin and Body Spa

It’s very important to have relevant, experienced support. I recommend joining a CEO group that has other top-level executives who everyday face the same business problems you might face. This has proven to be invaluable for myself and the business. Secondly, establish a friendly, business relationship with your banker. It’s alway best to have them in your corner when you need them. Hire a good accountant to do the heavy lifting.

Play to your strengths and learn to hire out your weaknesses. You can’t afford to be the chief cook and bottlewasher.

Don’t fool yourself that you will learn to do some tasks that you hate. Don’t get caught in the trap you have to do it all and ALL takes you away from what will make you money.

GENA LITTLETON

ALEX LIPSCOMB

MARCIE MARTINI

GAYLE MESTEL

CARLA VALLONE

Littleton Wennes CPAs

ALL MAVEN, Inc.

Massage by Marcie

CCS Public Relations

Portavoce PR

Keep it simple to start. A lot of start ups jump into incorporating or organizing as an LLC because they are excited about their idea and feel like that makes them a “real business.” Save the organization fees and the $800 minimum franchise tax until you have a legitimate need for liability protection and/or tax planning.

Brand is everything. Invest in it, develop it and keep its integrity. Continually educate yourself for growth.

It is important to be patient with the process of developing a new business. Optimism and discouragement are part of that process. Creating a new business takes a lot of time, courage, kindness to all (including yourself) and perseverance.

Join organizations that provide resources and networking opportunities, as well as programs to support your objectives. Also, leverage your relationships and take advantage of social media tools.

When it rains, let it pour.

It only takes a brief period of observation, examination and action to figure out how to find the resources to keep up with your business growth. The investments you make to keep pace will payoff in multiples.

HONORING THE CHAMBER’S SUPERWOMEN

Thanks to Toni Padron (Executive Vice President/COO) and Bev Jorgensen (Vice President, Corporate & Member Relations) for all that you do in support of the Carlsbad Chamber of Commerce and of local businesses.

Kathy Kinane Join us on the run at the O’side Turkey Trot!

PAULA ANDERSON

Vice President, Financial Sales Manager 6088 Innovation Way Carlsbad, CA 92009 760.696.9733 office 760.696.9740 fax paula.anderson@firstcitizens.com

Tara Jeyaratnam Principal & CEO MPA (Harvard), MS (WMich.), BEng. (Madras)

CALIBER

HOME LOANS

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Supply Chain Risk & Responsibility

Tara Jeyaratnam CSR / ESG Reports Principal & CEO

Responsible Investments

MPA (Harvard), MS (WMich.), BEng. (Madras)

Management Systems & Compliance

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Supply Chain Risk & Responsibility

CSR / ESG Reports Responsible Investments Management Systems & Compliance Stakeholder Engagement & Partnerships Storytelling

Phone: +1-760-498-9665 | E-mail: greendreamse@gmail.com | Website: GreendDeamsgGobal.com

Stakeholder Engagement & Partnerships Storytelling

Phone: +1-760-498-9665 | E-mail: greendreamse@gmail.com | Website: GreenDreamsGlobal.com

12 | WWW.CARLSBAD.ORG

Nothing Bundt Cakes prides itself on molding leaders “How are you going to make a store that only sells bundt cakes work in the healthy San Diego market? Are you crazy?”

Nothing Bundt Cakes Co-Owner Mara Fortin heard this comment frequently in 2007 when she opened the very first franchise location of this now hugely popular chain in Poway. Unfazed and slightly naïve, Mara and her business partner, JP, did not hesitate to make the required sacrifices. Mara quit her successful law practice of eight years and moved herself and their two daughters, nine months and two at the time, from Las Vegas to Mara’s hometown of San Diego.

“My mom and sisters thought that I had lost my mind,” remembers Mara. “But I always believed.”

Mara acknowledges that the Nothing Bundt Cake’s Carlsbad location opened in December of first few years were rough and 2013. There are now six bakeries in San Diego County. candidly admits that she did not know what she was doing as the Director of Finance. She women.” Mara adds that she at times. However, she always runs all of the “back of the house” loves to watch young women believed in the superior product. operations and makes sure the bills join the ranks, shy and timid at Even with the economic downturn are paid on time and the company first, and then over time develop and the 2007 fires, sales steadily remains profitable. into confident and strong decision increased and a second location Deidre Eues joined the company makers. “We are not afraid to be opened in 2009 in Del Mar. in 2011 and steadily promoted tough and decisive when neces“The Del Mar bakery was an herself through the company sary,” adds Mara. “We have to instant success. I knew then that and now serves as the Director balance that with care and kindour plan for global cake domina- of Operations. She oversees all ness as well.” tion was a go,” jokes Mara.

Why is this dynamic San Diego six bakeries and the management Maybe not global domination, teams. Samantha Mellor joined team so successful? “We are but what about the San Diego the company in late 2011. She also successful because we believe market? Absolutely. Nothing worked herself up into her cur- in maintaining high quality stanBundt cakes now has six success- rent position of Director of Mar- dards, especially with the product ful bakeries in the county. keting. Sam handles all marketing and guest experience. We have a “We know how to open baker- related initiatives for the San Diego great team who believes in ongoing excellence,” comments Mara. ies, it’s what we do,” says Mara. operation.

Along with Mara serving as the “We definitely have a strong “When all is said and done, each CEO and president, three addi- male presence in our organization morning I wake up and just feel so tional women sit in top positions including, of course, my partner very thankful and am grateful for within the company. Jennifer Mal- JP,” adds Mara. “But at our core this wonderful group of women I cangio joined the company in the we have a culture of developing have surrounded myself with. We summer of 2010 and now serves strong, resilient, hard-working can do anything!”

SHERATON ›Continued from Page 1 SPG Pro is just one of the many reasons that local planners and business leaders have to book a conference or a meeting at the Sheraton Carlsbad Resort and Spa. Not only is the resort a favorite vacation and staycation spot for leisure travelers, but it also offers more than 30,000 square feet of indoor, highly-flexible and customizable meeting and event space that can accommodate groups of 10 to 900 people.

From cocktail parties and weddings to large trade shows, the Sheraton Carlsbad Resort and Spa offers the perfect location, infrastructure, staff expertise and technological capabilities to ensure a productive and enriching experience for you and your attendees. They even offer sustainable meeting services that include environmentally friendly options, such as recycled and non-paper supplies, green transportation services, sustainable

5480 Grand Pacific Dr, Carlsbad, CA 92008 (760) 827-2400 www.sheratoncarlsbad.com food choices and much more.

With its beautiful Mediterranean architecture, rolling lawns, flowering shrubs and nearby beaches, the Sheraton Carlsbad Resort and Spa offers a beautiful setting that is sure to inspire guests of every kind. And with its state-of-the-art meeting facilities, world-class spa, private entrance to LEGOLAND California Resort and proximity to The Crossings at Carlsbad golf course, it truly has something for everyone.

For more information, please visit sheratoncarlsbad.com or call 760-827-2446.

MEET CATHERINE BOXLEY Sheraton Carlsbad Resort and Spa would like to celebrate Women in Business Month by welcoming Catherine Boxley, who joined the sales team as the Corporate Sales Manager this summer.

She will handle all new and existing Preferred BOXLEY Corporate accounts for both individual and group travel needs.

Boxley not only possesses extensive experience with hotel sales and guest services (her resume is impressive, listing companies such as Marriott, InterContinental, Crowne Plaza and

Holiday Inn), but she’s also an avid traveler.

This unique perspective is key to understanding what guests need for a convenient and comfortable stay.

And it’s this understanding that can elevate a good trip to a one-of-a-kind travel experience.

If you’re a local planner looking to host an event or an individual in need of a getaway, feel free to give Boxley a call at the Sheraton Carlsbad Resort and Spa. She’s already busy making sure your stay will be a memorable event.

Jazzercize CEO honored for her business acumen

Make Life Sweeter with nothing bundt cakes!

Carlsbad 965 Palomar Airport Road, Suite 102 Carlsbad, CA 92011 (760) 692-5211 like us on facebook! | we deliver nothingbundtcakes.com

Judi Sheppard Missett, the founder and CEO of Carlsbad-based Jazzercize, was recently honored with the Entrepreneurial Champion Luminary Award by The Committee of 200 (C200) during the Annual Luminary Awards, an event that pays tribute to women leaders who are changing the face of business.

The recognition came just days before San Diego Magazine named Missett its 2014 Woman of the Year, an honor bestowed on her for “work(ing) tirelessly to affect positive change and enhance the community.”

C200 is a not-for-profit, invitation-only membership organization including more than 450 of the world’s most successful female corporate executives and entrepreneurs. C200 member companies generate more than $1.4 trillion in annual revenues. By sharing their success, C200 members are supporting and advancing future

SURVEY ›Continued from Page 1 The respondents were spread among a wide range of industries: 40 percent were in the professional services category; 11 percent in retail; 6 percent in sales and marketing and in nonprofit organizations; and 2 percent identified as hospitality and manufacturing (34 percent checked off “other”).

Almost 37 percent identified themselves as home-based.

Due partly to the results of last year’s survey, the Carlsbad Chamber of Commerce held a seminar

generations of women leaders worldwide.

Judi Sheppard Missett is a founding member of the organization.

MISSETT Missett received the Luminary Award for Entrepreneurial Champion, which goes to a female entrepreneur who has created an innovative new product or service with global implications, $20 million or more in annual revenues and a rapid and continuing growth rate since launch.

“At Jazzercise we are proud of our work to empower women to become entrepreneurs and own their own businesses,” said Judi Sheppard Missett, Founder and CEO of Jazzercise.

geared toward women in April titled “Communication tools for women leaders.” Demand for the sold-out event was strong, as was the feedback received by those who attended, said Bev Jorgensen, the Chamber’s vice president of corporate and member relations.

“One of my goals for the Chamber — and it’s due largely in part to feedback I’ve received consistently over the years — is create a group that is geared toward women in business,” Jorgensen said. “I think the results of this survey suggest that this continues to be something that a majority of women business owners would benefit from.”

MEMBER DIGEST

VOL. 31, NO. 9

WHAT’S INSIDE

› First Friday › Sundowner › New Members

› Calendar › Upcoming Events › On the Move

Through page 17

OCTOBER 2014

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

How to craft the perfect testimonial Learn to create lasting relationships One of the best things about my job at the Carlsbad Chamber of Commerce is hearing about the way that the Chamber brings business people together. After all, our mission as an organization is being the united voice of business in the community — and what better way to demonstrate the interconnectedness of the business community than Chamber members coming together to help each other?

I’m not necessarily talking about companies doing actual business together. Perhaps a member you meet at a Sundowner helps you out with a technical question. Or maybe you make such a memorable impression that a fellow Chamber member decides to send new business your way.

Often, the only way I hear about these interactions is by chance. For example, I just happen to overhear two members talking about their positive experience during a committee meeting — or someone mentions in passing what another Chamber member did for them.

That’s great, but really, I want our members to actively share these stories with me so that I can share

in a fast-paced marketplace

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

them with everyone.

That’s where the testimonial comes in. Part of being an active Chamber member is not only taking an active role in the opportunities for professional development and networking opportunities that we offer, but to be an ambassador for the Chamber. If the Chamber helped you in any way — or if you developed a relationship because of it — I want to hear about it!

Here then, are some tips for creating the perfect testimonial.

Keep it Short: Testimonials don’t have to be long to be effective. In fact, the best thing is to keep them brief. It helps to think about a couple of points you want to make and then work to present those points in the most efficient way possible.

Answer the who, what, when, where, why and how and you should have enough to create a compelling testimonial.

Tell a Story: Add that personal touch by relating a story. Don’t make the language sound too formal - tell it in a way that you would a friend or acquaintance.

That makes the testimonial more effective.

Don’t make it about yourself: Remember, the testimonial should be about the person you’re writing about, not about yourself. Readers can tell if you’re writing a testimonial to further your own agenda. A testimonial that features too much of your product or services comes off as self-serving and is not effective.

Jorgensen can be reached at bjorgensen@carlsbad.org

“Unforgettable Marketing: How to Build L o n g - Te r m Relationships in a Short-Term World” will be the topic of the First Friday Breakfast November 7, MEYER which will feature speaker and author Jared Meyer.

Meyer will explain how to become memorable to your clients or customers and build enduring relationships with your new network. His topics will include understanding today’s marketplace and maintaining genuine relationships with your customers.

With his 20-plus years of promotional experience, Meyer has worked as a consultant for more than 50 different marketing and advertising agencies. Jared has also worked for global brands such as vitaminwater and Monster.com.

The event will take place from 7-9 a.m. at the Omni La Costa Resort & Spa, 2100 Costa Del Mar Rd., Carlsbad.

First Friday Breakfast is the

NOVEMBER 7 Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. Admission is $32 for Chamber members who register before October 31. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved by calling Kathy Steffen at 760-931-8400 or ksteffen@ carlsbad.org.

To register for the November First Friday Breakfast, visit us online at www.carlsbad.org.

GREEN MEANS BUSINESS

ADVERTISE IN THE NOVEMBER CARLSBAD BUSINESS JOURNAL AND GET THE WORD OUT ABOUT YOUR GREEN BUSINESS.

Promote your products and services in our upcoming advertising spotlight The November issue of the Carlsbad Business Journal will showcase companies that offer recycling, renewables and sustainable goods and services. Consumers — and businesses — are increasingly looking for green alternatives. Reach them by reserving your space in the Advertising Spotlight.

With each display ad booked you will receive an equal amount of editorial space.

For example: ½ page display receives ½ page editorial space.

Deadline to place an ad is Monday, October 13

Eighth page 4.7292 in” x 3.75” (no text) $269 Eighth page 4.7292 in” x 3.75” (plus 250 words + logo) Quarter page 4.7292 in” x 7.66” (plus 500 words + logo) Half page 9.625 in” x 7.66” (plus 1,000 words + logo) Full page* 10.625” x 16.5” (plus 2,000 words + logo) *(Please include .125” bleed all aorund for Full Page ad.)

$459 $790 $1,390 $2,500

For more information call 760.931.8400

100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material

100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material

• 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled

• 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled Material • 100% Recycled

14 | WWW.CARLSBAD.ORG

NETWORKING OPPORTUNITIES

MEMBERS ON THE MOVE

GURROLA

Show me the money at the October Sundowner Join the Carlsbad Chamber of Commerce for the October Sundowner at ICM Private Client Group, Inc. The Sundowner will take place Wednesday, Oct. 15 from 5-7 p.m. at the Outside courtyard just around the corner of the building. ICM Private Client Group, Inc. is at 5780 Fleet St., Ste. 170, near Armada Drive.

For more than 25 years, ICM Private Client Group has been offering their clients a high level of financial advice to individuals, families, and businesses throughout the country. They are dedicated to helping their clients build wealth and preserve their hard-earned assets. ICM is staffed by a team of experts, and offer a wide range of well-known products and services as they guide their

OCTOBER 15

clients through the most complex financial situations.

The theme for the event will be, “Show me the money.” Here’s your chance to build some wealth and have some fun. Pin your cash onto our “Money tree” and watch it grow throughout the evening. Ask others to “Show me the money” to add to the tree. You can

put in however much you want. Towards the end of the event, we will pull three lucky winners to collect the money!

The Sundowners are one of the Carlsbad Chamber of Commerce’s most popular recurring networking opportunities.

This event is only open to businesses that are members of the Carlsbad Chamber of Commerce. If you are a prospective member and would like to attend please RSVP to the Carlsbad Chamber at 760-931-8400.

Admission is $10 per person at the door, cash only.

If you are a member and need more information, or would like to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org.

MANDEL

Buzztime has promoted Sandra Gurrola to vice president of finance and David Mandel has been chosen as the chief legal officer and head of corporate affairs.

Gurrola has been with Buzztime since 2009 when she joined as the Director of Accounting for the social gaming business.

With more than two decades of experience with technology and legal experience, Mandel will be responsible for legal and risk management, corporate development and corporate governance.

Mandel comes from his private practice of advising clients.

SANDREW

DEL CONTE

Dr. Barry Sandrew, chief technical officer and chief creative officer of Legend3D will be leaving the company.

Legend3D will welcome Chris Del Conte as the vice president of production. Del Conte will oversee all production aspects of the studio including stereo conversions of features, commercials and special venue projects.

“All of us at Legend are delighted to have Chris join our team,” said Legend3D CEO, Brian Robertson, “He will be a key player in our expansion plans moving forward.”

Anthony Lopez has been promoted to Chief information Officer, Jared Sandrew has been promoted to chief creative officer and Matt Akey to exectutive vice president of production and chief marketing officer.

Bistro West has announced that Jeff Campagna has been named as executive chef.

Campagna will be working with the restaurants 3-acre farm to maintain its farm-to-table dining experience.

CAMPAGNA “Having your own farm is a dream come true for a chef,” said Campagna. “To be able to work directly with the farmer and influence the harvest to create dishes built around the freshest produce possible is a rare opportunity.”

Gayle Mestel, president and CEO of CCS Public Relations, has been accepted into the San Diego Chapter of the Women Presidents’ Organization.

CCS Public Relations has been operating in North County since 1966 and is one of the largest womenowned businesses in MESTEL Carlsbad. The public relations firm ranks as the 16th largest minority-owned business in San Diego.

TUESDAY

NOVEMBER

18

TH

NOR T H COUN T Y YOUNG PROFESSIONALS

2014

11:30 A.M. - 1 P.M.

“MAKING MONDAY MEANINGFUL:

Applying servant leadership to transform your work” Participants will:

· Learn an overview of key servant leadership principles. · Engage in an interactive format to allow for networking and peer learning. · Examine relevant case studies for applying servant leadership. · Gain practical next steps to activate servant leadership principles.

HOSTED BY:

ADDRESS:

ADMISSION:

Servant Leadership 1959 Palomar Oaks Way Carlsbad, CA 92011

$30 - Chamber members $50 - Prospective members RSVP online at www.carlsbad.org

Featured speaker:

Scott Schimmel

MORE INFO:

5934 Priestly Drive Carlsbad, CA 92008 (760) 931-8400

CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 15

OCTOBER 2014

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OCTOBER EVENTS 01 Government Affairs Committee

HERCA SOLAR, INC.

ICM PRIVATE CLIENT GROUP, INC.

580 Airport Rd., Ste. A, Oceanside 760-966-8060 | www.hercasolar.com

5780 Fleet St., Ste. 170. Carlsbad 760-804-9696 | www.icmpcg.com

Herca Solar’s turn key operation specializes in creating energy independence in Southern California, ranging from small residential homes to large government agencies.

Offering independent professional and retirement advice, estate planning and insurance services. Offering securities through SunAmerica Securities, Inc. and insurance offered through ICM Life Insurance.

03 October First Friday Breakfast 07 Business Resource Committee 08 Ambassador Committee 10 Ready Carlsbad Business Alliance

10

Coffee Connection

15 Sundowner 17 Lunch Bytes, Microsoft Excel 2013 (Intermediate to Advanced Class)

21 Technology Advisory Committee PILGRIM UNITED CHURCH OF CHRIST & CHILDREN’S CENTER PRESCHOOL 2020 Chestnut Ave.Carlsbad 760-729-4464 | www.pilgrimucc.org The Pilgrim Community is committed to investing deeply and meaningfully in relationships with each other and our local communities. Connect with us online and receive regular updates on the Pilgrim community activities.

SIGNS FOR SAN DIEGO 3800 Oceanic Dr., Ste. 116, Oceanside 760-730-5118 | www.signsforsandiego.com Signs for San Diego’s trained experts are qualified to create any and all types of graphics and signage for your business needs.

22 E ducation Committee 22 ChamberNet10 31 Communication Principles Workshop

A P R O F E S S I O N A L D E V E LO P M E N T O P P O R T U N I T Y P R E S E N T E D B Y

COMMUNICATION PRINCIPLES TO ACCELERATE YOUR SUCCESS

FEATURED SPEAKER:

RICK DAVIS

FRIDAY, OCTOBER 31, 2014

SPACE IS LIMITED REGISTER TODAY!

7:30 A.M. - 12:15 P.M.

ARBOR SCIENTIA, 1930 PALOMAR POINT WAY, STE. 103, CARLSBAD, CA 92008

ADMISSION: $149 MEMBERS, $169 PROSPECTIVE MEMBERS A COMPLIMENTARY CONTINENTAL BREAKFAST WILL BE PROVIDED

YOU WILL LEARN: • Valuable insights into how to connect with all types of personalities • How to change the way you think about various interactions and how to execute them • How to expand your communication expertise

YOU WILL RECEIVE: • Your own personality profile • Video of your performance • Personal communications coaching to advance your skills • A binder with all the session materials

TO REGISTER: CALL 760-931-8400 OR VISIT WWW.CARLSBAD.ORG

16 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS

AUGUST MEMBER RENEWALS 25-30 Years Carlsbad Community Church (28) San Diego North County Lions Club (28) White, Nelson, Diehl, Evans LLP (28) The Grand Deli (27) Pelly’s Fish Market & Cafe (25)

20-24 Years Beach Terrace Inn (24) California Bank & Trust (Carlsbad Village) (24) Oceanside Photo and Telescope (23)

Accountants/CPA’s

Concrete & Masonry

Patrick Leone, CPA 760-931-9973 www.lha-cpa.com We represent clients in sales tax and income tax audits, and also assist with planning matters like education and retirement. Our CPA firm is proficient in QuickBooks training and implementation.

Julia Schmid 760-966-6090 www.soilretention.com Soil Retention manufactures, designs, distributes and installs a line of plantable concrete systems, including Drivable Grass, Verdura and Enviroflex.

Leone, Huffman & Associates

Soil Retention

Attorneys

Consultants

Mario Caballero 760-438-2265 www.extraconceptions.com Extraordinary Conceptions is an international agency that matches egg donors and surrogates to couples or individuals who need help building their families.

George Krivine 442-500-2009 www.wallstreetbloodhound.com The intent of Wall Street Bloodhound is to provide “out of the box” thinking and quality of company investment information to its readers.

Extraordinary Conceptions

Wall Street Bloodhound, LLC

Automobile Dealers

Financial Services

Nicole Lewandowski 858-558-1555 www.teslamotors.com We are leading a revolution to transform the automotive industry with zero emissions technology to accelerate the world’s transition to electric mobility with full range of increasingly affordable electric cars.

Bryan S. Sonderby 760-804-9696 www.icmpcg.com Offering independent professional and retirement advice, estate planning and insurance services.

Offering securities through SunAmerica Securities, Inc. and insurance offered through ICM Life Insurance.

Tesla Motors, Inc.

Banks

Comerica Bank (El Camino Real)

Laura Boyer 760-730-0889 www.comerica.com We have more than 160 years of helping people manage and maximize their funds in person or through the internet. We’re here to serve your banking needs at every level.

ICM Private Client Group, Inc.

Wells Fargo (Palomar Place)

Teresa Moseley 442-244-2771 www.wellsfargo.com/locator/bank/?slindex=2

Clothing & Accessories

Grom Squad USA

Chad Gibson 844-760-4766 www.gromsquadusa.com Grom Squad is a headwear apparel company for kids! We manufacture and sell our OEM hats and original print designs.

Clothing - Children’s Kylie’s Closet

Amanda Gerard 951-488-2793 www.Kylies-Closet.com Custom boutique clothing for children.

College Planning

Orchard College Planning Dan Ryska 760-500-4811 www.orchardfis.com

Computer Software Developers & Distributors

AirPatrol Corporation (Sysorex)

Cleve Adams 410-290-3446 www.airpatrolcorp.com AirPatrol develops location-based services and security for cellular and wifi devices that delivers different information and apps based on location and owner.

Sound-Eklin

Vince Kasperski 760-918-9626 www.soundeklin.com Sound-Eklin is the veterinary industry’s #1 Digital Imaging and PACS Company, with uncontested leadership positions in Ultrasound, Digital Radiography, Imaging Education, and PACS Solutions.

Marketing & Consulting

Xander Putris Designs

Xander Putris 760-274-3465 www.xanderputrisdesigns.com Providing advice and assistance to business owners on marketing issues, developing marketing strategies and new product development.

Massage Therapy

Marcie Martini - Massage by Marcie

Marcie Martini 760-822-3453 www.MassagebyMarcie.MassageTherapy.com With more than 30 years experience as a massage therapist, my goal is to assist my clients to live in their body with greater ease without pain and create better health.

LendSpark

Todd Stichler 888-444-7069 www.lendspark.com Business Lending and Advisory. Direct and Licensed lender, offering Asset Based Loans, Equipment Loans, Startup Financing, Equipment Financing/ Leasing, and Working Capital Loans.

CommerceWest Bank

Nancy C. Wycoff 760-736-8900 www.cwbk.com CommerceWest Bank will create a complete banking experience for each client, catering to businesses and providing them with personally tailored banking and financial services.

Manufacturers & Distributors

Government Management Consultants California Strategies

James Lawson 619-546-7451 www.calstrat.com A full-service public strategy firm.

Health Clubs

24 Hour Fitness Carlsbad Super Sport

Cameron Duff 760-439-4404 www.24HourFitness.com 24 Hour Fitness is a leading health club industry pioneer, dedicated to helping members change their lives and reach their individual fitness goals.

24 Hour Fitness La Costa Super Sport

Jad Attili 888-243-5002 www.24hourfitness.com 24 Hour Fitness is a leading health club industry pioneer,dedicated to helping members change their lives and reach their individual fitness goals.

Medical Clinics & Groups

Children’s Primary Care Medical Group, Inc. Esther La Fuze 760-633-3643 www.cpcmg.net CPCMG has been in existence since 1995 and is a pediatric primary care group with more than 22 practice sites throughout San Diego County and southern Riverside with more than 100 board certified pediatricians.

Non-Profit Organizations

Fresh Start Surgical Gifts

Katherine Hsia 760-944-7774 www.freshstart.org Fresh Start provides free reconstructive surgery and related medical services to children who suffer from physical deformities caused by birth defects, accidents, abuse or disease.

Move Your Feet Before You Eat

Kathy Kinane 760-434-5255 www.kinaneevents.com/Foundation The Carlsbad-based Move Your Feet Before You Eat®! Foundation was created to promote health and well being through incorporating regular physical fitness into daily life.

Water Filtration & Conditioning EcoWater of San Diego

Insurance

Ken May Insurance Services

Ken May 760-893-8055 www.kenmayinsurance.com Independent insurance agency specializing in personal lines and light commercial insurance.

Jewelry

Once Upon A String

Sammi Dulay 760-547-4444 www.OnceUponAString.com Personalized, artisan jewelry forged by hand out of sterling silver, copper and gold. Each piece is hand stamped with anything you wish it to say.

John Yanchewski 800-585-5501 www.ecowatersandiego.com EcoWater has been manufacturing and installing Water Treatment Systems since 1925. With over 2000 dealers world wide, for the best whole house water call 800-585-5501.

Yoga Instruction yoga80

Rob Pastor 760-931-1223 www.yoga80.com We provide detailed instructions about how to properly move through yoga poses and our students learn the skills needed to create a personal yoga practice.

15-19 Years Golden Key Properties, Inc. (18) McClellan-Palomar Airport (18) Classic Party Rentals, LLC (17) The Copper Kettle (17) Terramar Retail Centers, LLC (17) Lem N Man, Inc. (16) Famulare Jewelers (15)

10-14 Years Linde’s Almonds (14) Estate and Trust Law, Professional Law Corporation (13) New Village Arts Theatre (13) Procopio, Cory, Hargreaves & Savitch, LLP (13) YMCA (Magdalena Ecke Family) (13) EDGE Consulting Group (12) Wells Fargo (Carlsbad Main) (12) Metamorphysis - A Home Decorating & Staging Service (11) Point Loma Credit Union (11) Freedom Window Cleaning (10) H.G. Fenton (10) Las Olas Mexican Restaurant (10)

5-9 Years First Citizens Bank (9) Good Feet, Inc. (9) Mas Fina Cantina (8) Torrey Pines Bank Carlsbad (8) CarlsbaDDS Pediatric Smiles (7) Sharrar, Kevin & Tracy Realtors Windermere Real Estate (7) Stater Bros. #186 Bressi Ranch (6) Youngren Construction (6) Transportation Corridor Agencies (TCA) (5)

1-4 Years Stifel Nicolaus (4) tw telecom (4) Federal Heath Sign Co., LLC (3) Hot Dog On A Stick (Corporate) (3) Sterling Global Strategies (3) Sunny West (3) Vets 4 You, Inc. (3) Affordable Window Coverings (2) Bistro Blends (2) Frutopia (2) Harrah’s Resort Southern California (2) Imagine (2) Pacific Place Retirement Community (2) WorkPartners Occupational Health Specialists (2) Yoga Six (2) Addison Sheet Metal Inc. (1) Board & Brew (Coastal Carlsbad) (1) Boardworks Surf (1) Catholic Charities - La Posada (1) Geiger Law Office (1) Ingenium (1) Kelly Cardenas Salon (1) Lawrence Hearing Aid Center (1) Logicopy (1) Seaside Design (1) Sunpro Solar (1) TERI, Inc. (1)

CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 17

Many companies have stellar emergency plans was recognized in September’s CBJ.

DAVID HARRISON Emergency Preparedness Coordinator CITY OF CARLSBAD

programs.

Join the Ready Carlsbad Business Alliance from 7:309:30 a.m. on Thursday, Nov. 6 for a breakfast symposium focusing on disaster recovery lessons learned during the Poinsettia Fire at the Carlsbad Safety Training Center, 5750 Orion St. Please RSVP through the Chamber by going to www.carlsbad.org or calling 760-931-8400.

This year’s winner, SDG&E,

The Ready Carlsbad Business Alliance recognized San Diego Gas & Electric with its Emergency Preparedness Award at the State of the City Luncheon on Aug. 22. It was one of eight worthy nominees.

• NRG Energy, Inc. maintains a robust training program and stores supplies for an emergency workforce for a week. All employees receive emergency preparedness training. NRG maintains a 42-foot disaster relief vehicle/26-foot trailer combination to provide 40 kilowatts of emergency power, emergency shelter, access to news and information.

It also generously contributes to community recovery programs.

• Scripps Memorial Hospital Encinitas maintains a proactive preparedness program integrated with local public safety, health care and civil authorities.

Scripps’ program follows the Hospital Incident Command System, its effectiveness is evaluated during hospital Joint Commission accreditation.

It also performs annual hazard vulnerability analysis. It recently conducted the region’s most comprehensive “active shooter” SWAT exercise.

• LEGOLAND California Resort: maintains a comprehensive emergency preparedness program including 24 hour security, emergency medical technicians, certified lifeguards, health clinic, emergency supply trailers, emergency operations center and executive planning center.

A designated supply staging area for San Diego

b

THE CARLSBAD CHAMBER OF COMMERCE PRESENTS

LESSONS LEARNED DURING THE POINSETTIA FIRE

Join the Ready Carlsbad Business Alliance from 7:30-9:30 a.m. on Thursday, Nov. 6 for a breakfast symposium focusing on disaster recovery lessons learned during the Poinsettia Fire at the Carlsbad Safety Training Center, 5750 Orion St. Please RSVP through the Chamber by going to www.carlsbad.org or calling 760-931-8400.

County, LEGOLAND offers its facilities for training, and works closely with Carlsbad Police and Fire.

• Westfield Carlsbad maintains a comprehensive and highly detailed emergency response plan, checklists, emergency supplies lists and response organization rosters.

It coordinates emergency contact information and planning for over 140 tenants. Westfield actively and generously supports largescale medical point of distribution (POD) and temporary evacuation point (TEP) operations conducted in adjacent parking lots.

• Park Hyatt Aviara’s emergency program focuses

on realistic exercises and disaster simulations. Fire drills and evacuations are practiced regularly, and PHA works closely with Carlsbad Fire/ Police Departments. Employees are involved in all exercises, which include debriefs and lessons learned identification. PHA sponsored fund raising activities to contribute to community recovery.

• Omni La Costa Resort & Spa has developed 30+ emergency response procedures. OLC follows ReadySanDiego’s preparedness model: plan development, kit preparation, staying informed, getting involved.

OLC’s response structure consists of a Crisis Management Team, Emergency

Response Team and Internal Emergency Contact Team.

During the May fires, Omni supported the evacuation of Aviara schools and provided meals to first responders.

• All Cats Hospital has an emergency response protocol. The plan identifies response actions and predetermined evacuation site.

Emergency preparedness awareness gained during protocol development enabled staff to respond quickly during the Poinsettia Fire, which threatened the hospital. An alternative evacuation site ensured pets and staff were safely evacuated.

b

At the State of the City Luncheon in August, time simply did not permit recognizing the valuable work many local companies are doing to prepare their employees, their businesses and the community for large-scale emergencies, like May’s Poinsettia Fire. The Ready Carlsbad Business Alliance seeks to spotlight such work through the presentation of the RCBA Emergency Preparedness Award.

Carlsbad is extremely fortunate to have such robust business emergency programs, plans and resources in our community. With the height of the traditional fire season (October-November) yet ahead of us, companies might implement best practices such as these in their emergency preparedness

CARLSBAD

Village

Faire

SUNDAY 8 A.M. TO 4 P.M.

NOV. 2, 2014 THE NATION’S LARGEST ONE-DAY STREET FAIR

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provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

Christine Davis

Carlsbad Chamber member hosts and facilitates at a local chamber member

Thursday, October 23 (760) 644-2121

restaurant.

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This program is open exclusively to Carlsbad

Paula Anderson

Chamber members; and the only cost is the price of

Thursday, October 30 (760) 696-9733

your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

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What to think about before buying a CRM Selecting a new Customer Relationship Management (CRM) process can feel like a daunting task. Between evaluating potentially new and complex technology, and dealing with the internal pressure to “get it right,” the experience can be confusing and stressful. As CRM consultants, we’ve seen the evaluation and selection process play out hundreds of times. Speaking to anyone beginning a CRM search, I’d advise them to concentrate on the following: The Big Picture: Customer Relationship Management starts as a process for managing interactions with potential and current customers, members, or constituents. The role of the CRM system is to lend structure to, and facilitate your unique customer-facing processes.

The CRM system organizes, automates and synchronizes sales, marketing and service processes “under one roof.”

Budget: Establish your current-year and long-term CRM budget. This helps manage expectations and

MEMBER COLUMN

MARK ABES Vice President, Sales and Marketing xRM3, INC.

provide vendors with the proper framework within which to make the appropriate recommendation. Your chosen vendor should help you maximize your investment in the near and long term.

Breadth of Selection: Don’t feel compelled to evaluate every CRM system available. Restrict your search to two or three. There are plenty of resources to help you narrow down the list of potential solutions according to your budget and purpose including websites, blogs, trade publications and other forums.

Keep Growth in Mind: Articulate your current process and methodology to

the group responsible for configuring the CRM. As your business grows and changes, your CRM should evolve as well. Ask yourself what you need today and how you foresee your operation evolving over the next 5 years. Initial configuration shouldn’t hinder new functionality or integration down

the road.

Internal Consensus: Make vendors aware of the respective concerns of all departments, e.g., sales, IT, marketing, and customer service. Include key staff members in the selection process. This helps increase the comfort level among the individuals needed to help

make your CRM project a success.

Importing Existing Data: Take the time to evaluate what existing data you need to bring to the new system. Customer account records are generally a nobrainer. Sales and service history are also very common.

However, if records are

obsolete or have not been maintained properly, you may consider starting fresh.

This approach can also save you time and money during implementation of the CRM. Training and Support: Adequate training helps maximize the investment in your new system and improves the degree of adoption, productivity and satisfaction. With all the training methods available now, you should be able to find a solution that fits your budget and need. Be sure to evaluate options for future support. A good vendor will provide the support you need to make this investment a long-term success.

If you’re shopping for a new CRM I hope some of this advice proves valuable.

With a reasonable degree of planning and due diligence, you should arrive at a purchasing decision that represents a tremendous benefit to your department, your staff and your entire organization.

Abes can be reached at mark@xrmcubed.com

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Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. Patino All rights, reserved.

NMLSR ID Consultant 399801 AS988617 Expires 6/2014 Karla Home Mortgage

Your619-324-9379 homebuying goals deserve my attention John Biethan / US Business Development Manager

Wells Fargo Home Mortgage a division of Wells Fargo N.A. © 2013 Fargo Wells FargoisHome Mortgage isBank, a division of Wells Wells Fargo Bank, N.A. © 2013 W Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

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CARLSBAD BUSINESS JOURNAL OCTOBER 2014 | 19

REAL ESTATE BRIEFS Cassidy Turley has reported that Los Angeles-based commercial real estate company has acquired the Fairway Corporate Center, at 5540 and 5541 Fermi Court in Carlsbad for $23.55 million.

The Class A office project consists of two buildings, including the corporate headquarters of TaylorMade Golf Company.

Aric Starck, managing director with Cassidy Turley represented the buyer and the seller.

The entire project consists of approximately 115,414 square feet and is 70% leased. TaylorMade-adidas Golf occupies 5540 Fermi Court in its entirety and serves as its corporate headquarters.

5541 Fermi Court is also occupied by TaylorMade as well as an insurance company. Built in 1999, Fairway Corporate Center is located in Carlsbad Research

A Phoenix-based real estate services and investment firm has announced the purchase of Palomar Place, the 15,317-squarefoot shopping center at 961 and 965 Palomar Airport Road across the street from LEGOLAND California Resort for $15 million.

It is home to several Chamber members, including Burger Lounge, Nothing Bundt Cakes and Wells Fargo.

Tips when choosing a new office space If your business is growing and your firm is expanding, maybe time has come to consider moving to a new and larger office space. In a larger space, people are able to work much better than in a restricted area, producing better results.

Below are some quick tips that you must consider when choosing a new office space.

Tip #1: Monthly rent is the first factor. Determining an exact budget means that you know exactly how much you can afford to pay and this is very helpful to narrow your search.

Tip #2: Select the location that you consider more suitable to your needs. This will reduce the number of office space locations you

COMMERCIAL REAL ESTATE

TYLER MERRILL Vice President MERRILL COMMERCIAL REAL ESTATE

must take in consideration during your search.

Tip #3: The next factor to evaluate carefully is both parking and the accessibility of each facility. Consider this if you have clients coming frequently to your office, or if members of your staff need to go out of the office to conduct business. You may be tempted to choose a space that is in a less convenient location because its monthly rent is

Center, a master-planned business community that is home to some of the nation’s most prominent manufacturing and technology companies.

“Carlsbad continues to be an attractive market for value add buyers,” said Starck. “Buildings can still be purchased for below reproduction costs in a market with great fundamentals.”

lower, but remember that it could too far for your clients to reach.

Tip #4: Look only at floor level office space if your business strictly requires this type of accommodation. Between many offers, you may sometimes forget your primary requirements — it is not that unusual.

Tip #5 Pay careful attention to the facilities for disabled people, especially if the office space is not at a floor level.

In conclusion, the appropriate office space is important. All will appreciate the opportunity of working in a relaxed and tidy environment.

Merrill can be reached at tyler@merrillcre.com

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