A TOUR OF SUSTAINABLE BUSINESS
The Carlsbad Chamber of Commerce’s held the Fourth Annual Eco Bus Tour.
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HAPPY HOLIDAYS
business WWW.CARLSBAD.ORG
Journal
Biz leaders make 2013 predictions
Industry: golf
1. What were some of the most significant developments that affected your business in 2012? A c c o rd ing to the National G o l f Foundation, more rounds of golf were played this year in the U n i t e d KING States compared to last year. That’s good for us because typically, the more golf
PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA
SEE LEADERS, Page 8
— Peter MacLaggan, Poseidon Water LLC
An artist rendering of what the Carlsbad Desalination Project's facility will look like. A 30-year water purchase agreement between Poseidon Water LLC and the San Diego County Water Authority ensures that construction can proceed.
DesaL plant clears last hurdle By José A. López Editor | Carlsbad Business Journal
The San Diego County Water Authority’s board of directors approved a 30-year contract to buy all of the water produced by proposed Carlsbad Desalination Project on Nov. 29, a decision that all-but-ensures that Poseidon Water LLC will be able to move forward with plans to create the largest seawater desalination plant in the western hemisphere. “This action taken by the county water authority was the last major milestone that needed to be approved,” said Peter M. MacLaggan senior vice president of project development for Poseidon Water LLC in an interview a day after the vote. “We now appear to have a clear path to the finish line after a 12-year process.” The Carlsbad Chamber of Commerce has been a steadfast supporter of the project, which was gridlocked in the courts after numerous challenges from coastal environmental groups and a lengthy regulatory process. MacLaggan was in Sacramento, where Poseidon and the water authority were asking the California Pollution Control Financing Authority to authorize the sale of $840 million in taxexempt bonds, which along with $160 million in private equity would finance the construction of the desalination facility (which will be next to
(Chamber file photo)
Peter M. MacLaggan of Poseidon Water LLC points out where the company's desalination plant will be located the Encina Power Station) and a 10-mile pipeline from Carlsbad to San Marcos. He said Poseidon hopes to give its contracting team a notice to proceed with the project by the end of the year. Once the project starts, crews will clear out the old oil tanks on the property and finalize the pipeline design. Construction is expected to start in the spring of 2013 and take about two and a half years. The plant would be fully operational by 2016. It will produce 50 million
gallons of drinking water per day, enough to serve about 450,000 residents — or nearly 7 percent of the region’s needs. MacLaggan said being able to tap the sea for a portion of the region’s water supply will significantly alter the way the county views its water supply. “This is one very small step in the longer term, it’s a transition of how we look at our water,” he said. While in the past, the region has imported most of its water, recycling could be playing a larger role in the future. “We have that option and the technology allows us to pursue that an an alternative. This won’t be the last desalination plant you’re going to see in San Diego County.” In addition to the added supply of water, construction will also bring some 2,300 jobs to the region, including the construction workers and engineers that will work to build and design the project and the local suppliers of desalination equipment. Once operational, the facility will have a $50 million operating budget and provided jobs for about 400 people. “Right now when we all pay our water bills, the money mostly flows to Los Angeles County,” MacLaggan said. “We don’t get a lot of employment from that. This is an opportunity to put some of that infrastructure here and create some local jobs in the process.”
BUSINESS SPOTLIGHT
Servant Leadership Winter Conference set for Feb. 5-7 Leaders will provide insight into transforming corporate culture and performance By Danielle Aguas
Marketing Specialist Servant Leadership Institute
5934 Priestly Drive Carlsbad, CA 92008
e now appear to have a clear path to the finish line after a 12-year process.
There’s a crisis in leadership today. Harvard Business Review recently stated that self-serving leadership has eroded our confidence in institutions around the world, so it’s no surprise that business leaders are searching for a better way to lead. “If there ever is a time for servant leadership, the time is now,” said Mark Larson, national talk show host and emcee for the Servant Leadership Winter Conference, which will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa.
The conference’s theme — “uncharted territory” — reflects the aim of host Servant Leadership Institute (SLI) to guide people on a journey into the uncharted territory of servant leadership using practical tools and transformative modes of thinking to improve performance, increase leadership effectiveness, and provide sustainable results. Conference attendees will be able to interact with keynote speakers and presenters, including leadership experts and authors John Maxwell and Ken Blanchard, Art Barter, CEO of Vista-based Datron World Communications;
SEE CONFERENCE Page 8
Participants during a panel discussion at last year’s Servant Leadership Winter Conference.
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Within their respective industries, 2012 was a momentous one for Life Technologies, Taylormade Golf Co. and ViaSat Inc. all of them Carlsbad-based companies that are leaders in their respective fields. With that in mind, we asked representatives from each of them to recap the events that had the biggest impact on their companies and industries in 2012 and to play prognosticators and give us some insight into what may happen in the coming year. Below you will find responses from TaylorMade Golf CEO Mark King, ViaSat President and COO Rick Baldridge and representatives from Life Technologies. The responses have been edited.
DECEMBER 2012
an award-winning, monthly publication of the carlsbad chamber of commerce
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vol. 29, no. 12
page two
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e a t u r e
The Carlsbad Village Faire in photos Carlsbad
Village
'Picture Yourself at the Faire' contest winner announced
The fall edition of the Carlsbad Village Faire, which took place on Sunday, Nov. 4 in the Village of Carlsbad was picture-perfect. The weather was cooperative as thousands of people came out to shop through
the eclectic collection of vendors, offering everything from one-of-a-kind arts to useful household products that you can't yet find in stores. The Carlsbad Chamber of Commerce is the organizer of this iconic event, which is in its 39th year and is the largest single-day fair in the United States, based on the number of vendors.
Faire
This year, the Chamber launched the "Picture Yourself at the Carlsbad Village Faire" contest. It allowed attendees to share their fair photos through the Chamber's Facebook page (www.facebook.com/CarlsbadChamber). The grand prize of the contest was four park hopper tickets to LEGOLAND California, provided by the theme park resort. After sorting through the entries, Chamber representatives chose Oceanside resident's Pamela Goodwin "A chance to roam the streets in Carlsbad" as the winner. The photo (pictured at left) features Guy Goodwin III and Makani Tucker walking through the fair, laughing and having a good time. "We just loved this photo, because we think it best exemplifies what the Carlsbad Village Faire is all about," said Toni Padron, the Chamber's executive vice president and COO. This picture encapsulates the fun, family atmosphere, the beautiful weather and the vendors that have made our event the tradition that it has become," added Padron. The 40th Annual Carlsbad Village Faire is scheduled to take place on Sunday, May 5. Pictures here are some of the submissions we received for the contest.
"Beautiful Day at the Carlsbad Village Faire" submitted by Debbie Aragon Redmond.
"What a gorgeous day with beautiful fall colors" by Jenelle Rivera.
"Unitled" by Jack Wang Photography.
OUR WINNER — "A chance to roam the streets in Carlsbad" by Pamela Goodwin.
d dwin an ey Goo their prize at n r u o J I, g odwin II after receivin rce. Guy Go e in m w m d o o o C f G Pamela ad Chamber o lsb the Car
"Joyce & Gina of Fairen Del at the Carlsbad Village Faire" submitted by Fairen Del.
DECEMber 2012
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tED OWEN
WORDS OF WISDOM OFFICERS The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer RAM Enterprises International Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development Sylvan Learning Center of Encinitas
Carlton Lund John Osborne
President & CEO CARLSBAD CHAMBER OF COMMERCE
Gina McBride John Lechleiter
Consider the gift of 'The Go-Giver'
Mimi Gaffey Michael Howes, AICP Peter MacLaggan
Vice Chair of Business & Community Development Chris Ross
Life Technologies Corp. Vice Chair of Special Projects Carmen Rene Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow
DIRECTORS Dean Anderson Deb Beddoe David Bennett Joseph Charest Michael Uzitas Neil Crapo Ahmed Haque John Hanley Fred Hernandez Tucker Hohenstein Stephen “Hap” L’Heureux Gene Manganiello Paul McCormick Trisa Mills Niels Norby Peter Ronchetti Lara Saab Don Sando Don Schempp Lee Sterling Tim Stripe Jim Valentine
ADVISORY COUNCIL Lola’s 7-Up Mexican Market CUSD Visit Carlsbad Camp Pendleton NCTD
Ofie Escobedo Suzette Lovely Sam Ross Sandy Wilson Deborah Castillo
STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Director of Sales & Marketing Art Director Member Services Manager
Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Julie Miramontes Edgar Rodriguez Kathy Steffen
ASSOCIATES Journal Printing Advanced Web Offset
MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”
CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 chamber@carlsbad.org www.carlsbad.org
Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.
index
Bev Jorgensen, the Chamber’s vice president of member services with Chris Megison, founding president and CEO of North County Solutions for Change, at the November Sundowner.
Kudos for holiday displays of generosity The holiday season is now upon us, so let’s give some Kudos. KUDOS to all of the companies, groups and organizations — including Chamber members — that are stepping up to help others this holiday season. Here’s just a few that have come to my attention. •The Chamber’s Armed Services Committee recently donated time to sort clothing and food for the Military Outreach Ministry (MOMs) at Camp Pendleton. • Attendees to the Chamber’s November Sundowner at the Hilton Carlsbad Oceanfront Resort and Spa could get through the doors by giving unwrapped toys and gift cards to benefit North County Solutions for Change. Proceeds from December’s Sundowner will go to benefit the Carlsbad Christmas Bureau Adopt-A-Family Project. • Residents of La Costa Glen worked hurriedly to put together nearly 6,000 packages to get to troops in Afghanistan in time for Christmas and Hanukkah. The gifts included pre-paid phone cards, DVD movies, cologne, travel kits, cosmetic kits, flashlights, books, hand creams and lotions, and CDs for troops serving in Afghanistan. Each gift will also include a personal letter addressed to “Warrior Hero” from a La Costa Glen resident thanking them for their service. This year’s gift-wrapping event was organized by resident Sheila Griffin. • West Inn & Suites, Bistro West and West Steak and Seafood, 4970 Avenida Encina, is scheduled to host its 6th annual holiday celebration and Toys for Tots drive featuring Santa, Mrs. Claus and their elves, featuring horse-drawn carriage
CARLTON LUND
Beckman Coulter, Inc. Your Ops Manager Cal State San Marcos Katz & Associates Scripps Health Wells Fargo NRG West Solatube Global Marketing, Inc. Modern Postcard Colliers International Law Offices of Stephen M. L’Heureux Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy LEGOLAND California Westfield Strategic Results Group Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. SDG&E
CHAIRMAN’S KUDOS
Chairman of the Board CARLSBAD CHAMBER OF COMMERCE
rides, cookie decorating and other festive activities from 5-8 p.m. on Dec. 6. • Pharmaca Integrative Pharmacy in Carlsbad has chosen the Mitchell Thorp Foundation as the recipient of its annual Holiday Gift Bag Donation program, which allows customers to buy much-needed wellness and personal care products during the holiday season that will be distributed to MTF families, whose children suffer from life-threatening illnesses, diseases and disorders. The bags are available in $10, $15 and $25 denominations through Dec. 23. It’s great to know there is so much generosity among our membership. KUDOS to Life Technologies which was chosen to be part of the National Conference on Citizenship and Points of Light’s Civic 50 list, a grouping that recognizes companies that make a difference in their communities. According to a press release, “The 50 companies that were chosen not only engage and work to benefit their communities; they make community engagement an integral part of their corporate culture, and recognize that community involvement can have a bottom-line impact, making the company a top choice in the talent market and inspiring customer loyalty.” The list was launched in 2012 and
CITY UPDATE................................4 VILLAGE BEAT..............................5 LEGISLATIVE CORNER...................6 POLITICAL PULSE.........................6 TECH TALK...................................7 MEMBER DIGEST.........................9-12 BUSINESS BUZZ...........................13,19 EXPAND YOUR KNOWLEDGE.........14-15 EDUCATION NEWS.......................16-17 REAL ESTATE UPDATE...................18 MEMBER MARKETPLACE..............19
Residents of La Costa Glen put together holiday packages for troops in Afghanistan.
measures corporate civic behavior. “We are so proud to be recognized for our efforts in employee volunteerism,” said Heather Virdo of the Life Technologies Foundation, “and we’re excited to continue our community outreach efforts with our new K-12 hands-on science program, InnovatioNation, which will bring the science of Life Technologies into our nation’s classrooms this school year.” KUDOS to AT&T, who right in time for Veteran’s Day hosted an “It’s a Great Day to Love a Veteran” event Nov. 8 at a San Diego Store. Recognizing how important it is to take the time to recognize the incredible efforts of the nation’s veterans and active duty military, the event provided customers with the opportunity to use devices to record personal messages of thanks for veterans and active duty military. The messages were then uploaded to AT&T’s Love a Veteran YouTube playlist and shared with veterans, military personnel and the public in the website playlist. The event had a great turnout of individuals from organizations in San Diego that support our veterans, including Chamber Boardmember John Osborne, AT&T director of external affairs; Chamber President and CEO Ted Owen; Marie Joyce, District Director, Assemblyman Martin Garrick; Kurt Schwab, the founder, Veterans of Operation Enduring Iraqi Freedom; Robert Chavez, CEO of Urban Corps; Chris Champine, communications director for the office of Supervisor Bill Horn; Lisa Russell, Director of Marketing, MCRD Museum Historical Society and USO representatives. The event was open to the public and a number of San Diegans participated in recording a message to show their appreciation for veterans and active duty military. KUDOS to the La Costa Resort and Spa, which was awarded Smart Meetings Magazine’s Platinum Choice Award for the second year in a row. This prestigious award recognizes excellence in service and amenities among meeting facilities in the U.S., Canada, Mexico and the Caribbean. Winners are chosen by Smart Meetings readers, who vote for their favorites over a two-month period, with additional input from editors and industry experts. La Costa Resort and Spa received the award because of their exemplary standards in a range of categories, including ambience, amenities, resources, facility quality, guest services, meeting space, meeting packages, recreational activities, restaurant and dining facilities.
In less than 30 days, Christmas will be here and gone and 2013 will kick off. If you have someone you want to buy a gift for, but don’t know what to give them, try this book, “The Go-Giver” on for size. It is a small 132-page national best-seller. You can read the entire book in an afternoon, but it will provide you with a lifetime of information. As a matter of fact, it will alter your thinking and behavior for years. This book, written by Bob Burg and John David Mann, is the guiding text for the Chamber’s Netforce groups, which have adopted the GoGiver mantra. I believe that the rules are the basis for the growth of those groups and their success. When I read it the first time, I couldn’t put it down, and it continues to be a strong part of my personal approach to life. I won’t steal all the thunder of the book here, but I will leave you with the five guiding laws of success. • The law of value. Your true worth is determined by how much more you give in value than you take in payment. • The law of compensation. Your income is determined by how many people you serve and how well you serve them. • The law of influence. Your influence is determined by how abundantly you place other people’s interests first. • The law of authenticity. The most valuable gift you have to offer is yourself. • The law of receptivity. The key to effective giving is to stay open to receiving. Go to the bookstore, buy a few copies and spread them aroundbut make sure you buy one for yourself. This is not a college textbook; it is a good story.
"The Go-Giver" has helped guide the Chamber's Netforce referral groups.
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carlsbad business journal
www.carlsbad.org
CITY UPDATE
Business bright spots highlight good year for Carlsbad economy KATHY DODSON
CITY NEWS
Economic Development Manager City of Carlsbad
The Hilton Carlsbad Oceanfront Resort and Spa has been doing better-than-expected since opening this summer.
“C
assidy & Turley, a commercial real estate specialist, noted that as of the third quarter of 2012, the Carlsbad industrial market absorbed more than 300,000 square feet of space, the city’s strongest net absorption since 2000.
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Business growth was on the rise in 2012 with companies expanding in and relocating to the City of Carlsbad. From tourism to health and lifestyle companies and life sciences, Carlsbad continues to build on a solid economic base. The debut earlier this year of the Hilton Carlsbad Oceanfront Resort & Spa was a shining example of that growth. Tourists and business travelers began booking rooms as soon as the hotel opened in June, and it’s no wonder. The city’s newest resort features 215 guest rooms, a fullservice restaurant, a spa, meeting space, swimming pool and fitness room, most of which offer stunning ocean views. Bill Canepa, president of Wave Crest Hotels and Resorts, the hotel developer and operator, said he’s pleased that the new venue has caught on so quickly. “I couldn’t be happier with how things are going,” Canepa said. “We’ve done better in September and October than I expected we would. Chandler’s Restaurant also has exceeded our expectations, and 70 percent of its business is from outside the hotel.” Canepa noted that tourism is making a steady rebound countywide, so he is looking forward to 2013. That rebound will also boost the opening of LEGOLAND California’s 250-room, LEGO-themed hotel, which is due to open in summer
2013. Beyond the hospitality industry, many Carlsbad businesses exhibited growth in 2012. One local firm, SkinMedica, which has been recognized as the nation’s fastest-growing skin-care company, will move into larger quarters on Armada Drive shortly after the new year. “We’ve been growing at a rate between 25 percent and 30
percent for the past three years,” said Ted Schwarz, president of SkinMedica, which makes a full line of medically based skin care products that are sold through physicians and which was recently purchased by Allergan. Schwarz said the company employs 265 people, 100 of whom work in Carlsbad. In January SkinMedica acquired Colorescience, formerly based in Orange County,
adding to its growth. “We love it here,” Schwarz said, noting the company was founded in 1999 and has always been in Carlsbad. “Our employees love it here, we’re growing dynamically, and we intend to stay here.” One of those companies that has planted roots in Carlsbad and is growing is Pizza Port, which operates four brewpubs, including one in Carlsbad Village. Pizza Port broke
ground on a 37,500-square-foot combination warehouse, brewery and brewpub in Bressi Ranch in March. The new facility is expected to open in April 2013. Carlsbad continued to attract businesses from outside the city, as industrial and office space that was constructed between 2006 and 2009, and then sat vacant during the recession, began to attract tenants. Cassidy & Turley, a commercial real estate specialist, noted that as of the third quarter of 2012 the Carlsbad industrial market absorbed more than 300,000 square feet of space, the city’s strongest net absorption since 2000. Among companies that have decided to call Carlsbad home are: • Active-wear manufacturer PrAna, which moved to the Carlsbad Raceway Business Park from Vista in early 2012. • Signet Armorlite, a 65-year-old optical company, which will move its headquarters, U.S. distribution center and Signetek lens technology center to Carlsbad from San Marcos by early 2013. • Pro Spot International, which manufactures specialized spot welding equipment used in the automotive repair industry. Pro Spot is moving from Oceanside into new space in Carlsbad Oaks East. • Legend3D Inc., one of the world’s most innovative 3D film companies, which has leased building space on Faraday Avenue in the Carlsbad Research Center. • And Spinal Elements, a company at the forefront of spinal system innovation and engineering excellence, which will be expanding into approximately 40,000 square feet of new space in the Carlsbad Raceway Business Park. With such success in 2012, we can look forward to more advances in 2013, as the City of Carlsbad continues to prove it’s a great place to do business.
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742112 SoCA Carlsbad Chamber Ad.indd 1
10/18/12 5:28 PM
DECEMber 2012
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VILLAGE BEAT
As you put together your holiday gift list, keep in mind the Carlsbad Village, which has more than 350 unique shops, restaurants, and service businesses. Here are the top 10 reasons to shop locally this year (in reverse order).
10. More money re-circulates in the Village.
Upcoming Village Events (Visit the event calendar at www.carlsbad-village.com for more info) Holiday Tree Lighting Dec. 2, 2-5 p.m. Village Faire Shopping Center 300 Carlsbad Village Drive Yelp’s “Shop Till You Drop” Cash Mob Dec. 6, 5:30-8 p.m. State Street and Carlsbad Village Drive
When you purchase from locallyowned businesses, more money is kept in the community — locallyowned businesses often buy from other local businesses and service providers. This helps other local businesses grow and returns money to the city in the form of sales tax revenue.
ASHLEY WESTMAN
Unique ‘shopportunities’ abound in the Village ViLLAGE BEAT
Project Manager URBAN PLACE CONSULTING GROUP
largest employers nationally.
5. Customer service is better.
Local businesses often hire people with more specific product expertise for better customer service.
9. Non-profits receive greater support.
4. Local business owners invest in the Village. Local businesses are owned by people who live in the area, are less likely to leave and are more invested in the Village’s future.
organic, and real. A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their oneof-a-kind businesses and distinctive character.
3. Competition and diversity 1. You Might Win $100! We’ve just launched the “PEEK AT lead to more consumer choices. UNIQUE” holiday photo contest, and A marketplace of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.
2. Investment in the Village is encouraged. Carlsbad Village is unique,
we’re giving away $25 every week and $100 on Dec. 21. Just snap a photo of your favorite unique gift item from shops in the Carlsbad Village and submit it to us. For details, visit www.carlsbadvillage.com/apeekatunique. Westman can be reached at ashley@ urbanplaceconsulting.com.
Local business owners donate more to local charities than nonlocal owners.
8. Unique businesses create character and prosperity. The unique character of Carlsbad Village is what brought us here and keeps us here. Our tourism businesses also benefit.
Friday Night Lights Holiday Music Edition Dec. 7, 14, 21 and 28 6 - 8 p.m. Along State Street Pups on Parade Dec. 9 9 a.m. (photos begin at 12:15 p.m.; parade at 12:45 p.m.) Village Faire Shopping Center, and along Grand Avenue, State Street and Carlsbad Village Drive Cruising the Art Scene Dec. 20, 5:30 - 8:30 p.m. Village Faire Shopping Center 300 Carlsbad Village Drive
7. Environmental impact is reduced. Local businesses make more local purchases, requiring less transportation. You may also require less transportation yourself, especially if you can walk or bike to the Village.
6. Most new jobs are provided by local businesses.
“A PEEK AT UNIQUE” Holiday Photo Contest Village Works is giving away $25 every week and $100 on December 21! You could win gift certificates to any business in the Village by submitting a photo of a unique gift item from the local shops in downtown Carlsbad. Visit www.carlsbad-village. com/apeekatunique for complete rules.
Small local businesses are the
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I'm proud to have been your voice in Sacramento
Election results, for those keeping score
It has been my great honor and privilege to serve the citizens of the 74th Assembly District. As my tenure in the legislature comes to a close due to term limits, I will be returning to my private sector company. I appreciate the confidence and trust you’ve placed in me as your representative over the past six years. I was proud to work hard for North County residents by bringing my business experience and common-sense approach to solving important issues. During my time in the Assembly, I emphasized: Jobs: Knowing that the well-being of our communities depends on a vibrant economy, I made jobs a priority by urging the elimination of burdensome regulations and successfully battled to preserve our region’s 760 area code in order to save local businesses millions of dollars. I strived to reduce California’s minimum franchise tax from $800 to $99 in order to make California competitive and consistently received 100 percent ratings from the National Federation of Independent Businesses and the California Chamber of Commerce. Taxes: Fought to protect taxpayers so they could keep more of their hard-earned money with one action resulting in giving families $1,030 in tax relief. I supported the preservation of Proposition 13 when debates threaten this historic taxpayer protection. For my steadfast commitment to taxpayers, the Howard Jarvis Taxpayers Association consistently granted me an “A” rating. Public Safety: Supported legislation to keep our communities safe from child predators and violent sexual abusers and argued against Gov Jerry Brown’s plan to shift dangerous offenders from state prisons to local custody. Worked to grant law enforcement an important tool
DISTRICT UPDATE
Assemblyman assembly republican leader emeritus
to crack down on motorcycle theft and fought to require immigrants held within the prison system to be handed over to federal authorities for possible deportation. Education: Prevented school districts impacted by wildfires from losing class-size reduction funding. I worked to grant school districts greater funding flexibility and to give community college districts the authority to set up charter schools. I also authored legislation establishing the Ronald Reagan Centennial Commission to honor the only man to serve as governor of California and president of the United States and to encourage the study in our schools of his life, leadership and legacy.
Pension Reform: Championed a ‘no new taxes’ budget as Assembly Republican leader in 2010, that reduced government spending, protected job creation and contained budget and pension reforms. I repeatedly pushed to rein in our state’s growing unfunded public employee pension liabilities. Constituent Services: Provided a solution to the threatened closure of the Tri-City Medical Center as a result of burdensome state mandates; secured a remedy for a longstanding public health problem at an old dump site, thus removing an environmental and financial cloud hanging over dozens of local homeowners. In sync with local conservationists and concerned citizens, I helped in the effort to find a permanent home for the popular “Save the Ocean” mosaic, affectionately known as the “Surfing Madonna.” I ensured the voices in our district were heard the loudest when the state moved to sell our regional treasure - the Del Mar Fairgrounds, and successfully moved a state bureaucracy to install proper signage directing citizens to the Miramar National Cemetery so our country’s heroes could be appropriately honored. Even as I return to run my business, I know that there is a lot at stake in California. My strong desire to help preserve the North County we love was a priority when I first ran for office in 2006 and this desire has only been enhanced by my service in the Assembly. To that end, I intend to remain actively involved in the important issues facing our region and state. Please feel free to stay in touch. You can find me on Facebook or at PO Box 881, Solana Beach, CA 92075. Assemblyman Martin Garrick left office on Nov. 30th.
As the saying goes, you win some and lose some and that hoary slogan probably defines the reaction of millions of voters on Nov. 6. As far as positions taken by the Carlsbad Chamber of Commerce, we finished with a won-loss record of 1 and 4. This result nearly prompted me to make a disparaging comparison to the season our San Diego Padres just completed. But I have resisted that temptation. Suffice it to say, we the people have now taxed ourselves and businesses more – except in the critical field of education, where we were willing to go. The Chamber supported the $497-million MiraCosta College Facilities Bond — the first in decades — the proceeds of which were earmarked for renovation of facilities to address safety, accessibility and maintenance issues, and also toward program needs. At press time the count was very close, but the measure was expected to lose by the slimmest of margins, less than one percentage point, actually, with just under the required 55 percent approving. According to MiraCosta President Francisco Rodriguez, the results are disappointing, but the effort gained significant exposure and many new friends for the institution. We’ll likely hear from MiraCosta again in the future. The Chamber opposed three measures that it saw as increasing taxes and burdening small businesses. Of these three measures, Props. 30 and 39 easily passed, while Prop. 38 was soundly defeated. The result will be higher taxes for everyone based on Prop. 30,
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McClellan-Palomar Airport
2192 Palomar Airport Road • Carlsbad, CA 92011 • (760) 431-4646 phone • (760) 931-5713 fax
Call (877) 848-7766 “The Landings” Restaurant ........................ (760) 929-0200 Hertz Rent-A-Car ........................................ (800) 654-3131 Avis Rent-A-Car .......................................... (760) 931-1393 Skywest (United Airlines Reservation)....... (800) 241-6522 www.sdcounty.ca.gov/dpw/airports/airskeds.html
joe Charest
POLITICAL PULSE
martin garrick
LEGISLATIVE CORNER
STAY INFORMED
Chairman government affairs committee
the Sales and Income Tax Increase measure favored by Gov. Jerry Brown. Tax increases will also accrue for certain businesses that are now required to calculate their California income tax liability based on the percentage of their sales in California. This could raise tax revenue for the state, but could also result in a loss of jobs through businesses moving to states with lower tax burdens. Prop. 38 was seen as a measure in opposition to Prop. 30. It guaranteed that tax increases would go directly to schools. It lost by a wide margin, providing the Chamber’s single election win. The Chamber supported Prop. 32, an initiative that would, “prohibit the government from deducting union dues from government employee paychecks that will be used for political purposes.” Apparently, voters were less concerned about undue labor union influence on elections following an onslaught of negative ads. The measure lost 54.7 percent to 45.3 percent. As for the Padres, that other old saying applies: wait until next year. For voters and taxpayers, make that two years.
DECEMber 2012
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TECH TALK
Creating a digital marketing plan for 2013
Researching Your Industry
In the digital age, it is much easier to find out what your competitors offer in the way of services and products and what people think about those offerings. The most inexpensive avenue to start your research is to use search tools, social media, and review sites to look for customer reviews. If you are looking for a larger data set that includes forums, blogs, and websites you will need to pay for it. Web monitoring is not cheap, but most “sentiment tracking services” not only search the web, but also use algorithms to help you gauge customer sentiment. Start Googling - Google your products and services to see who turns up on the first page of Google. You can also do this on Bing and compare your findings. Keyword Research - Use Google’s Keyword Tool to see what terms are being used to find your products or services. Review Sites - Once you have a list of companies search them out on the review sites to see what customers say about them. Depending on your industry, Yelp, Angie’s List, Merchant Circle, Google Places, and Tripadvisor are good places to start. Social Media - Use Facebook, Twitter, and LinkedIn to research competitors and client feedback. Facebook allows people to write recommendations on brand pages
President GET SMART WEB CONSULTING
and skimming through the fan posts will also show you what people think. Twitter can be used just like Google, using keyword searches to find companies and feedback. On LinkedIn you can see company feedback but if you look up employees of the company you may also see individual recommendations that will give you even more insight. Web Monitoring - Mining web mentions is a higher level research tool that requires some knowledge, but a good account rep and training system can help you there, and lot’s of time - no one can help there. The research tool will pull in tons of data based on your search queries that is conveniently categorized for you, but like any good researcher you will need to go through and validate the results and fine tune your searches. Sysomos and Radian6 are two good sites to use for web monitoring research.
multiple surveys based on type of client or product/service, and for prospective clients. Questions to ask include: How did they hear about your services? Did they visit your website before deciding to work with you?Did they share their experience online during and/or after the transaction?
Client Feedback
Devising Your Strategy
Client feedback is one of the best ways to find out what brought customers to you and how they felt about your service. This is a good time of year to send out an online survey to your past, current, and prospective customers. You can use online survey tools Survey Monkey or Wufoo for this purpose. Create
C
After you have gathered your online research and customer feedback grab last year’s marketing budget and your 2013 business initiatives. Look at where you spent your marketing and advertising dollars and compare that to the feedback your clients gave you. How
Implementation
someone heard about your company is important but how they made their decision is even more critical. At this time you may be doing the right things to peak someone’s interest but are you doing the right things to ensure they become a client? Do your competitors and industry leaders actively participate online, are their websites updated, do they have a fan base that enthusiastically endorses and promotes them? Using email, your website, digital press releases, landing pages, web ads, and social networking are some of the tools you can use to stay in front of your current and potential customers.
Marketing is not a one time thing, you either do it consistently or don’t do it - trying it only once will get you nowhere fast. Devise a plan, budget, and implementation schedule for all of 2013. Review your analytical data once a month with potential strategy changes occurring once a quarter, or sooner if warranted. Lastly, remember that marketing is not just about conversion it is also about being remembered. The more visible you are the easier it is to validate your offerings and the more active you are the higher the likelihood that you will be the one chosen when they are ready to purchase. Ayers can be reached at getsmartweb@ gmail.com
oming together is a beginning; keeping together is progress; working together is success.
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Celebrating 90 years of Excellence and Leadership in 2013
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TECH TALK
BRIDGET AYERS
Creating a digital marketing plan starts with knowing who your customers are and what they want from your business. If you are just starting out, you will need to start doing some research on competitors and industry leaders. If you have been in business for awhile, you should do the same research of your competitors and industry leaders, but also go back to your clients to get their feedback.
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LEADERS ›Continued from Page 1 people play, the more inclined they are to buy new clubs, footwear and apparel. It also means that sales rise on items that golfers need to replenish regularly, like balls and gloves.
2. What are the top trends in your industry in 2013?
First, adjustability in metalwoods, so that you can customize the club to your swing, will be a top trend in the golf industry in 2013. TaylorMade started the trend in 2004 with the r7 quad driver, which featured adjustable weights that allowed you to change the playing characteristics of the clubhead to affect the flight of your shots to promote longer and straighter shots – something every golfer wants. Since then, we’ve been expanding the range of adjustability, especially in terms of loft and face-angle options, in drivers like the R11S. Today, numerous golf companies offer adjustable drivers, however we’re proud to be the undisputed leader in adjustability technologies. The second top trend is distance, which is, in fact, always a top trend in the golf industry, because golfers of every type and level are always looking for equipment that will help them hit longer shots. Last January we introduced a metalwood line called RocketBallz that offered a tremendous increase in distance, with most golfers getting up to 17 additional yards from the fairway woods.
3. How will these trends affect your company?
TaylorMade started the adjustability trend in metalwoods and we’ve stayed at the forefront of it by continuing to innovate in that arena. That’s helped allow us dominate the metalwood market in the U.S. Last February we recorded an industry record of 52.06 percent metalwood market share, with the next closest
competitors far behind at 11.38% and 11%. We expect to continue to dominate the adjustability and distance trends in 2013 with our new RocketBladez irons as well as several remarkable new products we plan to introduce in January.
4. What is your general outlook for business in 2013?
Our outlook for 2013 is extremely positive. During the past several years we’ve grown our market share in all key product categories – clubs, balls, footwear, apparel, accessories – as well as our overall sales, despite the challenging economic climate. We expect our growth to continue because our success is rooted in a deeply talented research and development department that continues to develop new technologies that promote better performance than our previous products and better performance than our competitor’s products.
VIASAT INC. INDUSTRY: COMMUNICATIONS
1. What were some of the most significant developments that affected your business in 2012? Putting our new high-capacity satellite system into service in January is the obvious choice for us this year. It was a fantastic effort from of all our employees to make BALDRIDGE it happen, but it is just the first step in how it will affect our business. We’re just ramping up our ability to add customers to that new network and also just beginning to realize all the different ways we can leverage that technology across all our businesses.
CONFERENCE ›Continued from Page 1
BLANCHARD
carlsbad business journal
www.carlsbad.org
Colleen Barrett, president emerita of Southwest Airlines; Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen; Ronnie Andrews, president of Medical Science at Carlsbad’s Life Technologies; and Dr. Tony Baron, author of “The Art of Servant Leadership” and president of
SLI. “The growing global movement called servant leadership has been called the most successful leadership strategy in overcoming lackluster employee performances, poor financial results, and executive self-interests,” Baron said. “Leadership for the sake of others, in any organization, is best implemented holistically. Our goal is to challenge tradi-
2. What are the top trends in 4. What is your general outlook for business in 2013? your industry in 2013? The overarching trend is the demand for more bandwidth and speed in our communications. That goes for each of us when we use our personal devices, when we’re at work in the enterprise – whether government or commercial – and even when we travel. The turmoil over the budget and sequestration is also a trend in the defense industry, but even that is dominated by the need for speed and capacity in military communications. They can’t do an effective job without better communications, plus it is probably the most costeffective way to gain an edge over our adversaries.
Overall we have a lot of good things going on, so we expect to continue to grow. We have a solid position in several areas of defense communications, we’re just beginning to scratch the surface in adding new subscribers to our Exede satellite Internet service, we are winning the majority of international awards for satellite Internet ground systems, our new commercial airline in-flight Internet system is going to launch, and our information assurance technology has a lot of potential applications to address the growing concerns around cybersecurity. There is a lot of opportunity for us.
3. How will these trends affect your company?
LIFE TECHNOLOGIES CORP.
For us to stay relevant and competitive, we have to continually find ways to reduce the cost of bandwidth and increase the ability of satellite and other wireless technologies to carry more and more data. That requires new ideas and identifying the changes in what customers value in the marketplace. We pride ourselves in thinking a little differently and positioning ourselves to create new technology that fills emerging needs. The uncertainty over the defense budget is something we will continue to watch, though it seems like there is now bi-partisan support to make sure we avoid anything drastic. That is a large market that we serve, but we generally don’t work on the biggest ticket programs that are the first to get cut. What works in our favor is that our armed forces still need the capabilities those programs were going to fulfill, and with our mix of commercial and defense systems, that’s a niche where we have historically performed very well.
INDUSTRY: BIOTECHNOLOGY
we also launched our Medical Sciences business, headed by Ronnie Andrews, former CEO of Clarient, Inc.
2. What are the top trends in your industry in 2013?
The threat of Sequestration is a result of the Budget Control Act, which was signed late last year and requires Congress and the President to trim the U.S. budget by $1.2 trillion in an effort to reduce the national debt. If a deal is not struck by year’s end, the National Institutes of Health’s budget will be reduced by 8.2 percent ($2.5B) and will negatively impact the number of grants funding in 2013. LIFE has partnered with organizations to raise awareness of this threat and to encourage researchers to write to Congress in an effort to avoid the sequester.
3. How will these trends affect your company?
1. What were some of the most significant developments that affected your business in 2012? There was rapid scale-up of semi-conductor sequencing. Over the course of 2012, we introduced a number of new chips, each with the capacity to sequence increasing amounts of DNA. The technology scaled 100-fold since its launch, a rate that is unprecedented and was not expected. In 2012, Life Technologies also launched the Proton, the follow-up platform to the Personal Genome Machine (PGM). In 2013, we will introduce a chip for this instrument that will sequence an entire human genome for $1,000, long considered a milestone for making sequencing widely affordable for medical purposes. In 2012,
While we remain optimistic that Congress and the President will do the responsible thing and reach a bipartisan deal to avoid the fiscal cliff, we are also prepared if they don’t. We are also committed to diversifying our end market exposure and have made solid progress with our Medical Sciences acquisitions and partnerships, as well as distributor acquisitions in emerging markets like China and South America.
4. What is your general outlook for business in 2013? Our expectations have been for research customers to hold back spend at about 20 percent, which is in line with what we have seen so far. Our U.S. academic and government customers account for about 10-15 percent of total revenue. If we assume the worst case scenario of an 8 percent cut in NIH funding in 2013, we will need to absorb about a 1 percent reduction in revenue. An 8 percent cut to 15 percent of our revenue equals about 1 percent headwind to our revenue growth in 2013.
A
T&T executive Robert Greenleaf first made the term “servant leadership” popular in corporate America in 1968. Since that time, this method of leadership stewardship, which maximizes profits, people, and the planet, has transformed corporate cultures around the world, including at Southwest Airlines, TD Industries, GTC Systems, Inc., Thrivent Financial, WD-40 Company and Datron World Communications, Inc.
tional perceptions of leadership and enable integration of servant leadership in our own environments.” In developing the conference theme, keynote addresses, panel discussions and three workshops will be offered that focus on culture change and practical ways to implement servant leadership that maximize profit and employees’ potential. SLI wants to create an intimate environment where attendees can interact with each other and the guest speakers, so attendance
is limited to 300. The event has been designed so busy corporate or community leaders can attend the entire conference in less than 48 hours over parts of three days. At 2012’s sold-out event, participants had the opportunity to MAXWELL interact with nationally known leadership expert John Maxwell, WD-40 CEO Garry Ridge, Elizabeth Bryant, the director of operational training at Southwest Airlines; and Leonard Sweet, an author and distinguished professor at New Jersey’s Drew University, along with a host of authors and workshop leaders. AT&T executive Robert Greenleaf first made the term “servant leadership” popular in corporate America in 1968. Since that time, this method of leadership stewardship, which maximizes profits, people, and the planet, has transformed corporate cultures around the world, including at Southwest Airlines, TD Industries, GTC Systems, Inc., Thrivent Financial, WD-40 Company, and Datron World Communications, Inc. SLI, which provides training, consulting, coaching and keynote speaking on servant leadership development, was founded by Barter, a North County resident, as a division of Datron. Baron, who’s been president since SLI’s inception in 2009, is board certified in forensic medicine and a specialist in workplace violence prevention; he authored the first book in the country on workplace violence.
What: Servant Leadership Winter Conference When: Feb. 5-7, 2013 Where: Hilton San Diego Resort and Spa For information, visit www.servantleadershipinstitute.cvent.com/winterconference or call toll free 1-855-SLI-LEAD (1-855-754-5323).
Through his experiences working with the U.S. Postal Service and at Columbine High School, in Oklahoma City following the federal building bombing and at New York’s ground zero, Baron realized the prime factor to reduce inappropriate behavior is the work environment. Since then, he’s been committed to servant leadership and has led many executives and their corporations to do business differently. The Servant Leadership Winter Conference is designed for anyone who desires to become a better leader. For full details and registration information, visit www.servantleadershipinstitute.cvent.com/winterconference or call toll free 1-855-SLI-LEAD (1-855-754-5323). The spotlight is a paid advertorial feature. To get your company in the spotlight, contact Julie Miramontes at julie@carlsbad.org.
RIBBON CUTTINGS
Meet some of the Chamber's newest members and those celebrating milestones.
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MEMBER
DECEMBER 2012
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what's inside
› First Friday › Renewals
DIGEST
› Ribbon Cuttings › New Members
› And More...
Your guide to what's happening at the Carlsbad Chamber of Commerce
Eco Bus tour highlights sustainable businesses By Katie Laundrie Liberty Editorial Services
O
h, what fun it was to ride on the fourth annual Chamber of Commerce Eco Bus Tour! On Thursday, Nov.15, 35 Chamber members visited three Carlsbad businesses to learn first-hand about the steps they’re taking to reduce their carbon footprints and integrate sustainability into their businesses. Our first stop was McClellanPalomar Airport, where we learned about the sustainable materials used in the construction of the terminal and the ocean-themed walkways embedded with crushed seashells. We were also treated to a visit to California Pacific Airlines, Carlsbad’s airline-in-waiting, and toured their Embraer 170 aircraft. We learned that a proposed runway extension is not necessary for California Pacific’s aircraft, which can land on a much shorter strip; the extra length is needed for corporate jets flying internationally to enable them to take off with a full load of fuel, which would avoid refueling stops and decrease their fuel consumption. Our next stop was the Carlsbad Aquafarm, located next to the Encina Power Station. The farm leases land – and part of the Agua Hedionda lagoon – from NRG Energy Inc., which owns the power station. The same water that cools the power station provides a home for mussels, clams and oysters. The shellfish are grown on long ropes supported by floats. After harvesting, the shellfish are loaded onto shallow trays and exposed to circulating filtered, purified and oxygenated water that purges grit and pathogens. All shellfish are tested by independent labs before being shipped the same day. Approximately 1 million pounds of shellfish are shipped nationwide to wholesalers each year and find their way to
All aboard the Fourth Annual Eco Bus Tour. local restaurants and stores. The company also has an abalone “brood farm” for green abalone, which have copper-based blood – not iron-based like humans – which is easier to study and is used in cancer research. The aqua farm grows its own algae for feeding the shellfish, as well as a culinary algae – called ogo – that was originally being used as abalone food until a visiting restaurateur recognized it as an Asian delicacy and ordered it for his restaurants. The Carlsbad Aquafarm is
a perfect marriage of food, water, and energy. Our final stop was at Life Technologies – the global life sciences company and leader in DNA sequencing – to learn about their new state-of-the-art fuel cell. The one-megawatt Bloom Energy solid oxide fuel cell, which converts fuel into electricity through a clean electro-chemical process rather than dirty combustion, now provides 75 percent of their power, and it has the added benefit of being uninterruptible, a critical factor when
operating massive freezers and refrigerators that house millions of dollars in inventory. The fuel cell has significantly reduced their electricity costs and cut carbon emissions by 30 percent. If you missed the bus this year, be sure to sign up next year for a fascinating look behind the scenes at how Carlsbad businesses are focusing on sustainability and corporate social responsibility. Laundrie can be reached at klaundrie@ liberty-editorial.com.
The Carlsbad Aquafarm.
The cockpit of a California Pacific Airlines aircraft at the McClellan-Palomar Airport.
Fuel cells at Life Technologies.
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www.carlsbad.org
RIBBON CUTTINGS ALBERTSONS LA COSTA
Fezziwig’s Brewing Company
CARLSBAD FAMILY ACCUPUNCTURE
Gordon & Rees, LLP
Carlsbad Village Yoga and Fitness
Halstrom High School
The McDaniel Firm
North County Solutions
Phillips & Peters Property
Albertsons La Costa
Fezziwig’s Brewing Company
The McDanie
7660 El Camino Real, Carlsbad 760-633-3468 | www.albertsons.com Proudly serving guests for 7 years in Carlsbad with a goal of continuing to grow while understanding the ever changing needs & wants of our customers & community.
5621 Palmer Way, Ste. C, Carlsbad (909)529-2337 |www.fezziwigsbrewing.com Small-batch craft brewery and tasting room with a steampunk theme. Located on the north side of the Carlsbad Gateway Center business park.
1808 Aston Ave. 760-602-2909 | w The McDaniel Fi rooted in elite le mitted to excelle
Carlsbad Family Accupuncture
Gordon & Rees, LLP
North Coun for Change
1207 Carlsbad Village Drive, Ste. Y, Carlsbad 760-729-0115 | www.carlsbadfamilyacu.com A full service alternative medicine clinic offering Acupuncture, Herbs, Functional Blood Analysis, Nutrition, Massage and Energetic Healing. Start feeling great today!
2701 Loker Ave West, Ste. 200, Carlsbad 760-476-1990 | www.gordonrees.com The lawyers in Gordon & Rees’s Carlsbad office provide all aspects of business related client services, with a particular emphasis on intellectual property services.
722 W. Californi 760-941-6545 | w To solve family h communities on at a time.
Carlsbad Village Yoga and Fitness 2801 Roosevelt St., Ste. B, Carlsbad 760-893-9251 | www.CarlsbadVillageYOGA.com We bring fitness and fun to Carlsbad through various yoga and yoga fusion classes, boot camps, kids yoga & activities, belly dancing, workshops, ZUMBA, black light yoga parties, local art events, free community potlucks & more.
EVENT CALENDAR There will be no committee meetings during the month of December. The Chamber will be closed from Dec. 23 through Jan. 2, 2013.
Halstrom High School
Phillips & P Managemen
705 Palomar Airport Road, Ste. 350, Carlsbad 760-732-1200 | www. Halstromhs.org Offers one-on-one class sizes and flexible scheduling options for students in grades 6-12 seeking full-time and part-time programs. Halstrom is WASC accredited, UC/ CSU certified & NCAA approved.
(760)583-2674 www.phillipspet We are a “bouti property manag a division of The Group, Inc.
COMING UP NEXT IN THE CARLSBAD BUSI Senior Living JANUARY 2013 Featuring services and products from our members that serve seniors and their adult children.
DECEMber 2012
Premierehire
‘Servant Leadership’ author to speak at First Friday at La Costa Resort and Spa Tony Baron, president of the Servant Leadership Institute and author of “The Art of Servant Leadership,” will give a preview of his upcoming book at the January First Friday
for Change
Shift Fitness
Breakfast. Join Baron as he presents “The Mandela Code: Do the Right Thing in the Right Way with the Right People." Based upon his life mission, Tony Baron has looked at the some of the greatest leaders who changed their world by serving first, and leading second. There is an unwritten code for their success and significance. Every leader, regardless of vocation, gender, geography, or industry, must understand the code if they desire to influence their world with a lasting legacy. This code of inner intelligence was manifested by servant-leaders through the centuries, and most recently lived out by Nobel Peace Prize laureate Nelson Mandela.
If you want to be inspired for greatness, equipped for success, and encouraged to overcome the challenges, you do not want to miss this 7-9 A.M. presentation. The breakfast will be from 7 to 9 a.m. Jan. 4 at the La Costa Resort and Spa, at 2100 Costa Del Mar Road in Carlsbad. The cost is $30 for Chamber members who register before Dec. 28. Afterward, the preregBARON istration cost is $50 and $55 at the door. Prospective members must contact Kristina McMahon at 760-931-8400. Tabletop exhibits or Soapbox presentations are available for $70 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400. To register for January’s First Friday Breakfast, visit us online at www.carlsbad.org. JANUARY
FRIDAY
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Order your employment posters
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Turman Commercial Painters
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., Ste. 150, Carlsbad www.themcdanielfirm.com irm is a Carlsbad law firm egal education and comence in practice.
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Premierehire
FEBRUARY 2013
Featuring Wedding-related services and products from our members and profiles of couples that are in business together.
Medical Leave Act (FMLA) and Pregnancy Disability Leave (PDL) notices. If approved for 2013, these will be mandatory changes. • Implementation of workers’ compensation reform measures will also begin in 2013. As a result, there are potential mandatory changes to the Workers’ Compensation notice and pamphlet regarding employees’ rights and benefits and employer obligations. Failure to comply and have a current poster posted in a central location at your workplace could result in significant fines and penalties. Posters must be displayed in a conspicuous place where all employees can easily read it, such as a break room, common hallway, payroll office or other common location. Employers must also display posters in each company location. The Carlsbad Chamber wants to make sure your business is in compliance and urges you to place your 2013 poster order today to ensure delivery by Jan. 1. Posters will be shipped in mid-December. Please call the Carlsbad Chamber at 760-931-8400 or visit our website at www.carlsbad.org to order your posters today.
MANDATORY CHANGE TO EMPLOYMENT NOTICES POSTER
2111 Palomar Airport Road., Ste. 140, Carlsbad 760-579-0248 | www. premierehire.com Premierehire provides executive search and staffing services connecting talented people to quality organizations; local, domestic, and international - with the flexibility of temporary, temp-to-hire and direct-hire solutions.
Shift Fitness SHIFT Fitness, located in Carlsbad, offers quality group fitness and indoor cycling classes. Our 1,800 square foot facility is designed to make it easy for the local community to get the best strength and aerobic workouts.
Turman Commercial Painters We are a fully licensed, bonded and insured national / local commercial painter. We work with national companies like Target, Starbuck’s, Chase and Wells Fargo Banks.
Order Your 2013 California Employment Poster Today! Make sure your business is in compliance. Even if you have only one employee, you can be fined $17,000 for not posting required notices. Our poster includes all 16 notices in one convenient poster. Order yours today!
INESS JOURNAL IN BUSINESS AND IN LOVE
The Carlsbad Chamber of Commerce is making it easy for your business to comply with California’s labor laws. No matter how many employees you have in California, your business is required by law to post a current California and Federal Employment Poster in a central location. As part of a special partnership with the CalChamber, the Carlsbad Chamber of Commerce is currently taking pre-orders for the updated 2013 California and Federal Employment Poster. The CalChamber’s all-in-one poster contains the 16 required state and federal employment notices every California employer must post. CalChamber is a trusted source for California and federal compliance products, with more than 120 years of experience helping California business do business. The 2013 poster includes the mandatory update to the Discrimination and Harassment notice, effective January 1, 2013. In addition, • The Cal/OSHA notice has changed. • The Employee Polygraph Protection Act notice has changed. • There are pending changes to the Family
Reserve your space today! Julie Miramontes | Sales 760.931.8400 julie@carlsbad.org
$24.99 - Chamber members • $45 - Prospective members Price increase after Dec. 30.
5934 Priestly Dr. Carlsbad, CA 92008 Phone 760.931.8400 | Fax 760.931.8153 | www.carlsbad.org
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carlsbad business journal
www.carlsbad.org
WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org
Accountants/CPA’s
James D. Miller CPA & Associates James D. Miller | (760)901-4450 www.jdmcpa4.com We provide you and your business with a full range of tax services including accounting and bookkeeping, payroll and tax preparation.
Accounting Software Consultants
Net Result James Cliame | (858)663-4321 www.net-result.biz Net Result is an accounting software solution company, an Intuit Premier Reseller & Advance QuickBooks Certified Pro Advisor, set-up, cleanup, customization.
Advertising
My Community Guide Scott Ward | (760)634-9800 www.mycommunityguide.net My Community Guide delivers a monthly magazine to Homeowners throughout North San Diego County that Business Owners use to attain New Customers with their offers.
Attorneys
Renie Leakakos, Attorney Renie Leakakos | (760)448-5274 www.leakakoslaw.com Law practice specializing in the representation of small commercial and non-profit organizations; handling business practices, real property transactions/management, business agreements, employment practices and collections. Thomas Law Group Paul Thomas | (760)720-9600 www.ThomasLawGroup.net I represent clients who have problems with their stock brokers and financial advisors due to fraud, negligence and misrepresentation.
Aquariums & Aquarium SuppliesLeasing & Maintenance
Aquatic Perfection Brian Long |(760)691-9340 www.aquatic-perfection.com Established in 1995, Aquatic Perfection specializes in custom aquarium design, detailed installations, aquarium leasing and professional maintenance services of freshwater and saltwater aquarium systems, koi ponds and water features.
Banks
US Bank (Carlsbad Village) Rebecca Moore | (760)720-2489 www. usbank.com U.S. Bank, a part of U.S. Bancorp, provides a range of banking, brokerage, insurance and investment services for consumers, businesses and institutions in the United States.
Bikes & Scooters-Electric
San Diego Electric Bikes Henry Wei | (858)525-3599 We offer affordable green transportation.
Brewery
Fezziwig’s Brewing Company Daniel Guy | (909)529-2337 www.fezziwigsbrewing.com Small-batch craft brewery and tasting room with a steampunk theme. Located on the north side of the Carlsbad Gateway Center business park.
Catering & Party Planners
Essence of Food, Inc. Maureen DeLong | (877)361-5399 Catering by international culinary professionals, CIA & European trained chefs, restaurateurs & educators. Artistic buffet and plated presentations. Focus on Continental, International, Regional American & hors d’oeuvres.
Childrens Play Programs-Instruction Build It Workshops Rudy Gonzales (760)720-0001 www.thekidworkshop.com BUILD IT WORKSHOPS is a children’s creative center where kids and parents collaborate together to build and construct DIY projects.
Churches & Synagogues St. Patrick Catholic Community Mary McLain | (760)729-2866 www.stpatrickcarlsbad.com Encompasses St. Patrick Catholic Church and School. Serving Carlsbad and North County for worship, religious education, ministry, outreach programs and a K-8 Catholic elementary school.
Clothing & Accessories
Gotta Hav’it Laurie Christopherson | (909)319-3090 We are a Mobile Women’s Clothing and Accessory Business. We do home parties brining 600 pieces of clothing. Purses & jewelry for a fun ladies night
Clothing - Children’s
Foods - Specialty
Milton’s Fine Foods, Inc. John Reaves | (858)350-9696 www.miltonsbaking.com Milton’s is a leading branded food company that markets a diverse offering of premium, healthy, and great tasting Bread, Cracker and Snack products.
The Hair Candy Store Jaime Vincent | (619)666-4243 www.thehaircandystore.com The Hair Candy Store brings you beautiful clothing and accessories for fashionable girls, from babies and toddlers to tweens, elegant children’s clothing and accessories.
The Salsa Lady / Lucky Habanero Salsa Linda Saenz | (714)336-7284 www.luckyhabanero.com Bringing homemade, award winning salsa to the shelves of your favorite grocery store. We use the perfect combination of the finest ingredients to create authentic salsa that will remind you of an old family recipe!
Clothing - Women’s & Accessories
Graphic Design
Homecoming Trunk Shows Adelle Rausa | (808)342-3980 www.adelle.shophts.com Homecoming offers women the opportunity to own a fashion business. Our Stylists receive superior compensation, training and support to provide the complete home trunk show experience.
Coaching & Training
CSRH Consulting , LLC Phyllis Reagin Hughes | (623)271-0205 CSRH Consulting provides Executive Coaching services to C-Suite Executives, Senior Level Executives, newly promoted Executives and other top potentials. We provide strategies for streamlining management effectiveness. Construction Grant General Contractors Will Ross | (760)438-7500 www.grantgc.com Grant General Contractor was established in 1959. The firm specializes in commercial construction throughout Southern California. Locally completed projects include Bressi Ranch retail center and Pacific Ridge School Sports Complex.
Consultants
SCC Management Consulting Olivia Lea | (760)931-5636 www.scc-mc.com Corporate travel policy management, consulting and compliance auditing
Education - Business & Vocational
Vitality College of Healing Arts / A Better Massage Clinic, Carlsbad Laiani Kuspa | (760)931-0704 www.vitalitycollege.com Vitality College of Healing Arts offers state and nationally approved programs in Massage, Nutrition, Reflexology etc. Enjoy our awardwinning clinic A Better Massage, Carlsbad!
Electrical Contractors
McWire Electric Shawn Black | (619)258-1242 www.mcwireelectric.net McWire Electric, is a multifaceted electrical contracting company providing comprehensive solar solutions, electrical, data cable and lighting services to residential, industrial and commercial clients across California.
Financial Services
Ygrene Energy Fund Clean Energy San Diego Crystal Crawford | (858)202-1662 www.cleanenergysandiego.com Ygrene offers clean energy financing for energy and water efficiency improvements and community investments that provide economic development, jobs, energy savings and a cleaner environment. Visit our website at www.ygrene.us.
Flooring
Direct Carpet Unlimited Andrea Holte | (760)471-9090 Providing the top brands and quality installation for your home in Carpet, Hardwood, Tile, Laminate and Vinyl. ‘Style, Beauty and Function for Every Budget!’
Mr Mesta Designs Kris Mesta | (623)256-0827 www.mrmestadesigns.com Creative custom design tailored to both the client and the prospective customer. Whether you’re starting off and need a logo or have been in business and just need someone who is going to take your business to the next level. I specialize in large-format graphics and print; such as vehicle wraps, banners and outdoor signage, business cards, flyers, brochures, ads, etc.
Health & Fitness
NewU Rejuvenation Center Maurice Mitchell | (760)305-7255 www.gonewu.com We are a one stop shop, where you can come in and Relax, Rejuvenate & Detox your body. We also offer a personal trainer along with a great Esthetician.
HVAC/Ducts
Consolidated Construction Services, Inc. Gaye Wiseman | (949)600-6480 www.c2si.us For over 25 years, we have been leading Service Providers throughout Southern California for Heating & Air Conditioning, Building Maintenance, General Contracting & Construction Management Services.
Insurance
Shaw, Moses, Mendenhall Insurance Christine Forward, AAI | (800)877-7813 www.SMMAinsurance.com Full service insurance agency providing coverage for your Personal, Commercial, Life and Health, Employee Benefits, and Financial Services needs in the San Diego area.
Medical Clinics & Group
Real Estate Developers
Medical Equipment, Supplies & Products
Real Estate - Investments
Payroll Services
Safety Consultants, OSHA Compliance & Training
Vasectomy Clinic of San Diego Edward Ferrer, MD | (760)452-0995 www.vasectomyclinicsandiego.com At our clinic we provide the latest technique in vasectomy. We perform the latest ‘No-Needle, No-Scalpel’ technique, an even less invasive technique with even fewer complications and shorter recovery times.
Aurora Spine Ken Gross | (760)424-2004 www.auroraspine.us Aurora Spine specializes in minimally-invasive regenerative technologies. Our mission is to be the leader in advanced spinal technologies which will have a positive impact on lives worldwide. SBS Payroll David Silva | (949)225-3084 www. sbspayroll.com SBS Payroll offers a wide range of complete payroll, payroll tax, and human resource products and solutions, including a comprehensive line of ancillary services for companies of all sizes. Pet Sitting Services Pawsitive Guidance Dog Training & Pet Sitting Caitlin Davis | (760)214-4773 www.pawsitiveguidance.info We offer overnight pet care, dog training, daily dog walking, daily visits, behavioral rehabilitation, 24 hour care, pet care for exotics, birds, farm animals, fish & reptiles.
Photographers
Rotenberg Photography Andrea Rotenberg | (760)522-8911 www.rotenbergphoto.com Rotenberg Photography is a full service commercial photography and graphic design studio creating art and images for catalogs, website and all forms of advertising.
Printing - Commercial/Graphics
Printsmith Solutions, Inc. Michael Glenn | (866)789-8236 www.printsmithsolutions.com Printsmith Solutions, Inc. is a single-source provider of marketing solutions and one stop shop for all your printing needs. We offer everything from POP, direct mail, large format, monthly statements, packaging and in-house design.
Process Server
Colonial Life Chayo Moreno | (619)708-2123 www.coloniallife.com We are an enrollment services organization providing voluntary benefits for employees, that could mean payroll tax savings to the employer.
North County Process Services Ken Bayus | (760)822-1024 www.northcountyprocessservices.com Registered/bonded San Diego County Process Server. Member of the National Association of Professional Process Servers (NAPPS) and a certified California legal support professional (Calspro). U.S. Air Force Veteran and USC graduate.
Internet Marketing
Publishers
Insurance - Employee Benefits
StoneMass, LLC Michael Senger | (888)586-1115 www.stonemass.com StoneMass LLC, is a strategic online marketing and social media product company. Because marketing is no longer a one way conversation, we believe in the integration of online and social media marketing.
Jewelry
Caligirl Carolyn Jean | (949)667-2225 www.caligirljewelry.com Welcome to Caligirl! This Beach Jewelry has been inspired from my most cherished coastal areas along California’s beautiful and breathtaking beaches.
Carlsbad Magazine Tim Wrisley | (760)729-9099 www.carlsbadmagazine.com Publishers of Carlsbad Magazine, Encinitas Magazine, California Pacific Airlines Inflight Magazine, ClickOnCarlsbad.com
Caruso Affiliated Rick Lemmo | (323)900-8125 www.carusoaffiliated.com Recognized around the world as the most innovative and successful developer of retail complexes, Caruso Affiliated continues to be the leader in the industry for sales, popularity, growth and the highest quality portfolio. Pacifica Real Estate Services, Inc. Philip Aries | (858)779-9007 www.pacificaent.com Pacifica Real Estate Services offers institutional-level execution in the fields of property management, construction management, and brokerage services.
Safety-R-US, LLC Isaac Szmuilowicz | (619)417-7189 www.scc-mc.com Passionate professionals with the mission to provide for a healhful and safe workplace and assist employers in understanding regulations, reduce liability and increase profit.
Shoes
www.Alegria2go.com Kenny O’Neal | (855)755-5051 www.Alegria2Go.com Let Alegria 2 Go be your one-stop Alegria resource. We can come to you in Southern California or order online from anywhere!! Happy Feet...Happy People!! Our mission is to provide comfortable footwear at affordable prices.
Skin & Body Care & Cosmetics
Maui Skin Renewal Cynthia Parton | (808)298-9220 www.mauiskinrenewal.com Cynthia Parton has over 25 years experience in the Beauty Industry. Licensed in Esthetics since 1999, she continues to stay current with the ever-changing research in the Health and Beauty Industry; encouraging people to take time out for themselves.
Veterinarians
Pacific Animal Hospital Lisa Monde | (760)757-2442 www.pacificanimalhospital.com Serving North County residents for 45 years, Pacific Animal Hospital offers full- service veterinary care for dogs and cats including wellness exams, vaccinations, medical care, surgery, acupuncture and boarding.
Wireless Communications
T-Mobile Sarah Baugher | (760)434-4031 www.t-mobile.com In a world full of busy and fragmented lives, we at T-Mobile USA, Inc., have this idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network and the quality of our service are meant to do one thing: help you stick together with the people who make your life come alive.
Web Site Design & Services
Real Estate
Atlantic & Pacific Real Estate (Dennis Desmond) Dennis Desmond | (619)517-2274 I believe “when you hire the right people you don’t have to worry about the details”. With the resources of a well- respected company in this area at my disposal, and my knowledge of the real estate market I can assist you in making any of your real estate goals a reality.
Real Estate - Commercial
Chaotic Soul Jewelry Laura Jones | (760)456-9056 www.chaoticsouljewelry.com Chaotic Soul Jewelry consists of handmade jewelry that combines multiple styles together to form a look that is bold, edgy, yet still feminine.
Coldwell Banker Commercial George Bakes | (858)602-2799 www.georgebakes.net Real estate broker, contributing editor (Commercial Real Estate Corner) for Carlsbad, Encinitas, Del Mar/Carmel Valley and La Jolla Patch.com, Sports Fanatic.
GemsNTreasures Debbie Newby | (760)448-6648 www.gemsntreasures.net Store full of Treasures, including Estate Jewelry, watch, travel jewelry, designer handbags, fine art, collectibles and Boutique items.
Merrill Commercial Real Estate, Inc Mike Merrill | (360)607-3014 We are a family owned boutique brokerage with 40+ years of industry experience. We offer office, retail, industrial, and construction management services.
TSDsgn, LLC Andy Slipka | (760)348-8966 www.tsdsgn.com TSDesign is a website design and development firm based in Carlsbad, California specializing in responsive designs that establish and enhance the web and mobile presence of our clients.
Writing - Business
Liberty Editorial Services Katy Laundrie | (760)448-6707 We transform your business and technical documents into clear, compelling, accurate, consistent, and grammatically correct communications to protect and enhance your brand and reputation.
Yoga Instruction
Yoga Six Shannon Buckley | (760)274-6332 www.yogasix.com Yoga Six is an upscale, community based studio offering heated and non-heated yoga classes for students of all levels.
The Chamber Salutes its SEPTEMBER 2012 renewals Allied Waste, A Republic Services Company Animal House Pet Care Bellefleur Restaurant Bixby & Ball BizVid Communications Blue Chip Food System BooXkeeping Boys & Girls Clubs of Carlsbad Brookfield Homes Cardinal Industrial San Diego, Inc. CarlsbaDDS Pediatric Smiles Carlsbad Coastal Dental, Michael Thylin, D.D.S Carlsbad Golf Center Carlsbad Premium Outlets Coastal Accounting & Bookkeeping CompuPay eLiveLife.com The Copper Kettle The Crossings at Carlsbad The Daily News Cafe Kathryn L. De Monte, Enrolled Agent
Diamond Environmental Services EDD Employment Development Department First Tee Promotions Fish House Vera Cruz Five Alarm Security The Flower Fields Foursquare Properties, Inc. Fusion Factor Corporation Gamadin Book Series (Wigton Publishing) Herold & Sager, Attorneys at Law Horace Mann Insurance Company INC Legal James Designs KPBS Kardon Trading Co. Kennedy and Associates 2013 Kia Classic Kiwanis Club of Oceanside Pacific The Klassy Kernel Las Villas De Carlsbad , an Elmcroft Senior Living Comunity
Bill Lignante, Artist & Lecturer LoGo GREEN Madonna Hill Elder Care Marie’s Words Massage Carlsbad MiraCosta College Mitchell Thorp Foundation Moonlight Cultural Foundation Morgan Stanley Smith Barney (Christian Nagle) NAMI-North Coastal San Diego County National University Norte Mexican Restaurant Pam’s Paintings The Paperback Book ExchangePeek Packaging RSP Architects Ltd. SKH San Diego North Lions Club Scripps Health Sea Slope Beach Rentals Sheraton Carlsbad Resort & Spa Bill Slattery & Assoc., Inc.
Solterra Lighting, Division of Seawind International Inc. Spangler Realty Stone Brewing Company StorQuest Self Storage Carlsbad Storrow Law, APC Strategic Results Group Surgery One Techbilt Companies TelComTec TelePacific Communications The Tradition Apartment Homes Tri-City Wellness Center U.S. Healthworks Vets 4 You, Inc. Vibra Rehabilitation - Carlsbad Victek Machinery Vinturi, Inc. Web Hot! Marketing, Inc. Xnergy
DECEMber 2012
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BUSINESS BUZZ
Kassebaum can put businesses on the (Google) map
Fighter pilot pens book about performance If anyone knows about how to perform under pressure, you better believe it’s Bill Driscoll, now the president and CEO of William P. Driscoll & Associates, a commercial real estate firm. Driscoll is also one of the highest decorated fighter pilots, whose accomplishments include The Navy Cross, two Silver Stars, the Purple Heart and a nomination for the Medal of Honor. After more than 170 combat missions, Driscoll also a member of the U.S. Navy’s first and only team of Aces, who shot down five enemy jet fighters in battle. After giving more than 1,200 speeches during his 40 year career, Driscoll is sharing his secrets in a new book, “Peak Performance Under Pressure: How to Achieve Extraordinary Results Under the Most Difficult Circumstances.” In the book, Driscoll challenges readers to maximize their decisionmaking skills under the most stressful conditions, drawing from his own military experiences and those of 26 other Ace fighter pilots, while also referring to his time at TOPGUN and his 30-year career in commercial real estate. In addition to shining a light on the accomplishments of our armed forces, the pre-release of the book will help the Semper Fi Fund. Go to triplenickelpress.com/peakperform. aspx and order online. Use discount code PEAK10 to receive 10 percent off. The donation to the Semper Fi Fund will be automatically applied.
Schubach Aviation's fleet of aircraft now includes this Citation II.
Schubach Aviation adds new jet Schubach Aviation has added a Citation II jet to its fleet of private, luxury aircraft. According to Schubach Aviation President Henry Schubach, the new Citation II comes with a complete state-of-the-art avionics package, fresh new leather interior, airshow, 110v power and video at each passenger seat, an enclosed lavatory and a refreshment center. With a range of 1,200 nautical miles and cruising speed of 405 miles per hour, the newly acquired aircraft is well suited for short to mid-range trips for medium-sized groups of up to seven passengers. “This Citation II nicely fills a need among our light-jet customers with larger groups who want to stay within a more economic price point for private
jet charter,” said Schubach. It’s ideal for mid-range flights to places such as Cabo San Lucas, Denver and Portland.” The Citation II joins Schubach Aviation’s fleet of 11 private aircraft, meticulously maintained by the company’s own expert mechanics at its 45,000-squarefoot hangar at Palomar Airport in Carlsbad. Besides the Citation II, the company operates two wide-bodied Bombardier Challenger 601s, a Challenger 300, two Hawkers, a Citation Jet, a factory-new CJ3, Gulfstream IV-SP, and a soonto-come Citation Sovereign. Since its inception 20 years ago, Schubach Aviation has maintained a flawless safety record, flying passengers to destinations around the globe.
Jeff Kassebaum Photography has begun a revolutionary hightech program that will allow clients a 360-degree interactive photographic panorama of the business’ interior and placed on the Internet. Owner/photographer Jeff Kassebaum is an authorized, trained Google Trusted Independent Photographer. He has the special camera equipment that can provide 360-degree interior panoramas that, in turn, can be placed and viewed on Google Maps and Google Local+ pages. “Businesses get higher visibility when consumers search on Google Maps for a particular type of service in a particular geographic area,” Kassebaum explained. “This new service offers an entirely new way of advertising and displaying what a business does, and more importantly, what it looks like from a 360degree viewpoint.” He explained his panorama clients get a virtual tour of their business so the customer can imagine themselves standing in the center of a beauty salon, restaurant, car dealership, medical or dental office, clothing store, or any other retail establishment.
ViaSat’s CEO named Visionary Executive of the Year Mark Dankberg, chairman and CEO of ViaSat Inc., has been named Visionary Executive of the Year at the first annual Satellite Markets and Research Vision Awards in New York City. The award goes to the outstanding senior executive of a satellite company who demonstrated a keen sense of mission for his company and a forward-looking vision of where his company and the industry is heading. Satellitemarkets.com and Satellite Markets and Research provide subscribers with news analysis, industry forecasts, and market intelligence covering the key trends on the global satellite
communications market. The Vision Awards ceremony took place last night at SATCON 2012. Application Technology Strategy LLC co-sponsored the first Vision Awards. “I’m delighted to accept this award and I thank Satellite Markets and Research and the distinguished panel of judges,” said Mr. Dankberg. “I looked up visionary in the dictionary. As an adjective the dictionary uses words like unreal, impractical, and imaginary, and as a noun it says someone with keen foresight. If that second description is what is intended here, then I truly am honored by this award.
Jeff Kassebaum is a Google Trusted Independent Photographer who can create panoramic shots of businesses.
Photo Credit: Daren Scott
New Village Arts goes ‘Plaid’ for the holidays New Village Arts is getting into the holiday spirits with a special holiday edition of the popular musical “Forever Plaid,” titled “Plaid Tidings,” which brings back the beloved fictional “heavenly” singing group The Plaids, who are sent down to earth by Rosemary Clooney to put harmony into a discordant world. The Spirit of Christmas takes hold as the boys take you on a journey of your favorite Holiday memories. Filled with Christmas standards that have all been “Plaid-erized,” the boys’ Christmas Special is packed with all your holiday favorites, including Let It Snow, I’ll Be Home for Christmas, Carol of the Bells, It’s Beginning to Look a Lot Like Christmas, Santa Claus is Coming to Town, Jingle Bells, and many more. NVA has teamed up with local Carlsbad businesses to support our local warriors in a “Home for the Holidays” promotion with PLAID TIDINGS. NVA is working with Warrior Foundation, a San Diego-based organization that supports wounded and disabled military and their families. NVA patrons can purchase tickets to PLAID TIDINGS on behalf of a veteran, and for every ticket purchased, Carlsbad restaurants Flippin’ Pizza, Knockout Pizza, and Senor Grubby’s will donate gift cards to The Warrior Foundation. As a thank you to NVA patrons for their generosity, every ticket purchase will receive a free wine tasting at RELM Wine Bar. Tickets range from $27-33 for all performances. The performance schedule varies, and performances are available Tuesday though Thursday at 7:30 pm, Friday & Saturday at 8 p.m. Matinees are Saturday at 3 p.m. and Sunday at 2 p.m. A complete list of performance dates and times is available at www.NewVillageArts. org. New Village Arts is located at 2787 State Street in Carlsbad Village. Tickets can be purchased at www.NewVillageArts.org or by calling 760.433.3245.
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carlsbad business journal
www.carlsbad.org
EXPANDING YOUR KNOWLEDGE
SDG&E is connecting its customers to smart energy solutions for the holiday. Now that you have a smart meter, one no-cost way to begin saving is to log on to SDG&E’s My Account, a one stop shop for all your energy information. My Account is home to a new energy management tool, where customers can go to: • Get their current bill and forecasted bill for the month so there are no surprises! • Analyze bill changes and why it is going up or down • See energy use graphs for both your gas and electric meters so you know how you are using energy in your business or home • Access up to 24 months of your energy bills so that you can save on paper • Develop your customized energy savings plan to help save you money There is no charge to become a My Account member, just log on to www.sdge.com/myaccount and complete the registration form. Other holiday savings tips include: • Adjust your thermostat down in the winter and shut it off when not in use. • Turn off or set office equipment to power down when not in use. Turning off one computer and monitor nightly and on weekends can save up to $80 a year. • Exchange older, less efficient holiday lights for new LED holiday lights. • Check out SDG&E’s website BEFORE you buy that new appliance for any rebate offers. Additional tips on how to save energy either at your home or business can also be found on www.sdge. com. Just a few simple and smart energy solutions from SDG&E to help you save this holiday season!
Photo courtesy of SDG&E
Energy savings are just a mouse click away online
Stay safe when heating up this winter Free appliance safety checks available for all SDG&E customers
W
ith the holidays and cooler weather coming up, San Diego Gas & Electric (SDG&E) is helping customers prepare for the winter season by offering easy tips on how to stay safe and keep warm while also saving money.
Free Appliance Safety Checks
After months of non-use, customers may be unaware if their furnace is not operating properly. While maintaining gas appliances is always the homeowner’s responsibility, at a customer’s request, SDG&E can perform free appliance safety checks. All SDG&E customers are eligible. To schedule an appointment, call SDG&E at 800-411-SDGE (7343). Customers may also schedule an appointment online through MyAccount or by using the “Check My Appliances” link on the SDG&E website, www.sdge.com.
A dysfunctional furnace can emit carbon monoxide. The colorless, odorless, tasteless gas is formed when carbon-based fuels, such as kerosene, gasoline, propane, natural gas, oil, charcoal or wood, are burned with inadequate amounts of oxygen, creating a condition known as incomplete combustion. Carbon monoxide poisoning is deadly, which is one of the reasons all California homeowners are now required to install carbon monoxide detectors in their home.
Signs of Carbon Monoxide Poisoning Get to know the signs of carbon monoxide poisoning and what to do if someone suspects carbon monoxide is present in their home by visiting www.sdge.com/ carbon-monoxide-poisoning. The early stages of carbon monoxide poisoning include:
• unexplained nausea • unexplained drowsiness • mental confusion • flu-like symptoms such as headache, dizziness, vomiting and shortness of breath If carbon monoxide is suspected, the following immediate actions are recommended: • If safe to do so, immediately turn off the suspected gas appliance. • Evacuate the premises and call 911. • Seek medical attention if anyone in the home experiences possible carbon monoxide poisoning symptoms. • Contact SDG&E at 800-411-SDGE (7343) or a licensed, qualified professional immediately to have the appliance inspected. • Don’t use the suspected gas appliance until it has been inspected, serviced and determined to be safe by SDG&E or a licensed, qualified professional. For more winter energy tips, visit www. sdge.com/winter.
Information provided by SDG&E
SENIOR LIVING
“B
eing proactive and prepared to manage the changing needs of your elderly parents is always the less stressful and preferable path.
“
It’s not an easy transition when role reversals take place between children and aging parents. At some point, it does become the adult child’s obligation to honor their parents by making sure they are safe and well taken for. By the time your parents become elderly, they’ve accomplished so much, reached many dreams and goals and overcome so many obstacles, that it’s no surprise how strong and independent they are! If they lived through the Great Depression or a World War, they are also very stoic and just don’t talk about their personal challenges with their children. If your parents live in a different city or state and most of your assessments are done over the phone, you might be surprised when you visit during the holidays. I know when my husband used to call my mother in-law in Florida, she always said everything was fine. Then one day, we received a call from a state social worker giving us the ultimatum: she either had to get 24-hour care, or she was going into a nursing home immediately. I’m not trying to scare you, but being proactive and prepared to manage the changing needs of your elderly parents is always the less stressful and preferable path. I’d like to help you give the gift of being able to accurately assess your parent’s needs when you’re visiting with them this holiday season.
SHERRY COURTNEY-LAWRENCE
This holiday season, assess the needs of your aging parents
CEO Reliant In-Home Care, LLC.
Keep in mind that the longer you’re with your parents, the more opportunity you’ll have to see a complete picture emerge. Below is a useful checklist you can use as a guide to help determine if your elderly loved one is still thriving living alone, or if normal daily activities have become increasingly difficult to manage. There are many signs that will give you an accurate understanding of how your parents are doing. Here is a checklist that you can use as a guide: • Do they appear poorly groomed — unshaven, hair dirty or unkempt or wearing dirty clothes when they always use to practice good hygiene and dressed well? • Has your loved one lost weight? • Does their breath smell or do they have body odor? • Is there food in cabinets or the refrigerator; if so are they outdated
or spoiled? • Are dishes piled in the sink, carpets dirty, furniture dusty? • Is the house cluttered and the yard a mess? • Have they lost interest in going out or in activities they once enjoyed? • Do they seem unsteady or afraid to use stairs? • Have you noticed changes in their normal behavior or routine?
• Do they confuse easily, show signs of increased forgetfulness? • How do they handle going to the market or being in crowds? • If you trust the neighbors, do they have any insight on how your parent is doing? • Are there piles of mail unopened, how are bills being handled? Also, how is your mom or dad performing these basic activities:
Bathing – including the ability to get in and out of a shower or tub. Eating – including the ability to cut food or butter bread. Dressing – including the ability to choose appropriate attire. Toileting – including the ability to get on and off the toilet. Transferring – the ability to get in and out of bed or a chair Other telltale signs include cleaning, preparing meals, taking medication, doing laundry, performing yard work, paying their bills or banking, walking outside the home, driving, shopping and using the telephone. How best to communicate your findings to your parents and bring them on board with helpful strategies is another article in itself but for now, you can use the tips above to make an informed decision on whether it’s time to bring in a trained professional to make a formal assessment accompanied by specific advice on how to handle a given situation. Courtney-Lawrence can be reached at info@reliantseniorcare.com
DECEMber 2012
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EXPANDING YOUR KNOWLEDGE
STAYING HEALTHY
Cardiothoracic Surgeon sCRIPPS HEALTH
down the front of the chest through the breastbone. The ribcage is then cracked and spread to provide the surgeon with access to the heart. The heart is stopped and the patient is kept alive on a heart-lung machine while the surgeon takes arteries from the arm or leg, as well as leg veins, to create an alternate path around the coronary artery obstruction. When the new path is in place, the patient’s heart is started up again. Far less invasive than traditional CABG yet equally successful, robotassisted CABG uses a robotic surgical system which enables the procedure to be performed through only a few small incisions between the ribs. There is no need to break the ribcage or stop the patient’s heart. Instead, the surgeon inserts a highdefinition camera, tiny surgical instruments and ultra-thin robotic
arms, also inserted through the incision, to construct the detour around the blockage. The camera transmits greatly magnified, three-dimensional images to the surgeon, who controls the movements of the robotic arms while seated at a console. Because the robotic surgical system provides enhanced dexterity, precision and control, it allows a much greater range of motion and more precise movements than the human hand and wrist. Minimally invasive robotic surgery is also being used to repair damaged mitral valves. One of the four valves within the heart, the mitral valve the mitral valve allows blood to flow through the main pumping chamber in the lower left ventricle. If the valve becomes diseased or damaged, it may not be able to do its job correctly, which can lead to heart failure. In such cases, the mitral valve may need to be repaired.
Cycles of Real Estate predict recovery It’s fall and this is best time to buy real estate. There are numerous vacancies of commercial space throughout San Diego Count. Statistics don’t quite tell the story. Just drive around your local community and you will see for yourself. Real estate cycles may take a few or as many years to build (10 to 18 years), but a “crash” may occur over a short period of time (3 to 5 years). There are four distinct phases to the commercial real estate cycle: expansion, contraction, recession and recovery. The phases of the real estate cycle are always in the same order; the only variables are the depth and duration of each phase. For illustration purposes, let’s look at our current cycle.
THE EXPANSION PHASE (2005-2006)
1. The economy is rolling – job increases, new construction. 2. The real estate market is progressing and expanding and equity investors are plentiful. 3. Financing is readily available and the price of real estate may increase more than seen in previous history. 4. Vacancies are at their lowest point and there is a general sense of well-being, prosperity and abundance. 5. Everyone is talking about buying real estate. This is the time to sell.
GEORGE BAKES
It’s opportunity time in commercial real estate COMMERCIAL REAL ESTATE
$
Associate Broker COLDWELL BANKER
RECESSION STAGE (Last 5 years) 1. Properties experience higher vacancies, lower rents and lower net income – property values fall. 2. Unemployment increases - shrinking the buying pool. 3. Availability of financing become scarce. 4. New construction halts. 5. Owners have difficulty refinancing, selling or leasing. 6. Foreclosures increase. 7. Property sellers become motivated. 8. The end of this stage is the absolute best time to buy.
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CONTRACTION STAGE (Hypersupply) 2007-2008 1. Vacancies are increasing and prices begin to fall from the peaks of the expansion phase. 2. The market has become oversaturated and financing is becoming more difficult or expensive. 3. Employment slows. 4. Investors begin to withdraw from the market as vacancy and delinquency rates rise and prices decline. 5. Buying and selling decisions should be based on need, prime property availability and specific sub-market and individual opportunities.
RECOVERY STAGE – Starting Now 1. The market levels off (it has bottomed out). The market is improving and prices begin to slowly recover. 2. Vacancy stabilizes and slightly declines, due to a restart of new construction. 3. Slow rental growth. 4. Property owners refinance as affordable financing becomes available. 5. Owners tend to improve their property and work to maximize rental rates. 6. This is a very good time to buy. If you’re a buyer, right now is the best time to buy. If you’re a seller, know that we have a long way to go before we reach the next expansion cycle. Values have declined in some parts of the US by as much as 25 percent to 30 percent, so growth will be slow. Now could be a time to sell, or you could consider a 1031 tax deferred exchange and buy something with a positive cash flow. Bakes can be reached at george.bakes@coldwellbanker.com
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(In some cases, it may need to be replaced.) As with CABG, traditional mitral valve repair involves a large incision, spreading the ribs, and stopping the heart, while robotic mitral valve repair generally enables the surgeon to perform the procedure through a few small incisions. As with any surgery, roboticassisted heart surgery has some risks; however, because robotic surgery is much less invasive than
traditional open-heart procedures, there are fewer complications such as infection or blood loss. In addition, robotic surgery offers a number of significant benefits, including less trauma and pain to the patient, fewer days spent in the hospital, decreased need for pain medications and a faster recovery time and return to usual activities. James Hemp, MD, is a cardiothoracic surgeon with Scripps Health. For more information, please call 1-800-SCRIPPS.
Carlsbad dining goes smoke-free Starting Nov. 1, smoking is prohibited in outdoor dining areas in the City of Carlsbad, including restaurant patios, cafes and food courts, as well as areas that are within 20 feet in any direction where smoking is not allowed. This new smoke-free outdoor dining law will safeguard the employer, employees and diners from unwanted secondhand smoke exposure, and provide nonsmokers and those who are trying to quit with a smoke-free dining experience. To comply with this new policy, restaurant owners simply must post “No Smoking” or “Smoke Free” signs and not have ashtrays or smoking disposal receptacles in patios where smoking is prohibited. There are a number of places to obtain signs; one place to start is the Tobacco Education Clearinghouse of California (www.tobaccofreecatalog.org). Studies have shown that restaurant and bar business has actually increased since smoke-free policies went into effect in the state, according to a report from the state Department of Health Services released in 2002. With this and the health of all residents in mind, the Carlsbad City Council unanimously approved this law in October 2012. Carlsbad joins 86 cities and 5 counties in California that have adopted smoke-free outdoor dining policies, including six cities in San
DANNAH HOSFORD
Just a few years ago, heart surgery often meant a large incision from chest to abdomen, hours of surgery, considerable risks and a week or two in the hospital followed by a long, difficult recovery. In recent years, however, technological advancements have come into the mainstream, offering many patients less invasive, more successful treatments for heart problems. One such advancement is the use of minimally invasive robotic surgery to perform coronary artery bypass grafting (CABG). Coronary arteries are the blood vessels that stem from the base of the aorta, the largest artery in the body; they supply the heart with oxygen and nutrients from the blood. Any disease that blocks the coronary arteries can cause serious and often fatal complications. If blockages in the coronary arteries prevent the heart from getting enough oxygen. When the shortage of oxygen becomes critical, the heart muscle begins to die, leading to a heart attack. CABG, also known as coronary revascularization, is a surgical procedure that reroutes blood flow around the blockages in the coronary arteries so that blood can continue to deliver oxygen to the heart. Traditional coronary revascularization requires a six to eight-inch incision
Dr. JAMES HEMP M.D.
Heart care goes high tech for faster recoveries
PUBLIC HEALTH
Project Coordinator VISTA COMMUNITY CLINIC (VCC) TOBACCO CONTROL PROGRAMS
Diego County: Chula Vista, Del Mar, El Cajon, Encinitas, National City, and Solana Beach. Hosford can be reached at Dhosford@vistacommunityclinic.org
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EDUCATION NEWS
MiraCosta College has produced its 2011-2012 Annual Report, our demonstration to you — our students, education and business partners and the public — of the many ways that the college continues to provide educational opportunities, leadership and prudent fiscal stewardship to the North San Diego County communities we are proud to serve. This report stands as a testament to the college’s mission and vision and is organized by MiraCosta College’s five Institutional Goals, the college’s framework for institutional excellence. It also highlights another banner year for the MiraCosta College Foundation and recognizes the philanthropic and generous spirit of our local community. Other highlights include: • MiraCosta College received full reaffirmation of accreditation from the Accrediting Commission for Community and Junior Colleges (ACCJC). • MiraCosta College and the MiraCosta College Foundation once again received an excellent report (A+ audit) from auditors in its Annual Financial Report. This is the most
Dr. FRANCISCO RODRIGUEZ
MiraCosta unveils its annual report HIGHER LEARNING
President California State University San MArcos COLLEGE
recent in a long string of unqualified audits received by the district and the foundation. • GI Jobs Magazine named MiraCosta College one of the top military-friendly schools in the nation. Across the state, veterans are turning to community colleges such as MiraCosta College to assist with the transition back to civilian life. • In spring 2012, MiraCosta College’s Massage Therapist Certificate of Achievement became certified by the National Certification Board for Therapeutic Massage and Bodywork. • The Letters Department Developmental English and English as a Second Language (ESL) Composition Program was awarded advancedlevel certification by the National
“T
his report stands as a testament to the college’s mission and vision and is organized by MiraCosta College’s five Institutional Goals, the college’s framework for institutional excellence.
Association for Developmental Education (NADE). MiraCosta College is the first college in California and first community college in the United States to be awarded the NADE certification. • In fall 2011, MiraCosta College’s Yoga Teacher Training Certificate of Achievement received certification from the National Yoga Alliance, which qualifies graduates to become registered yoga teachers with the alliance. • The first two classes of the college’s new Associate Degree Nursing (ADN) Program graduated this past year, and the students had a 100 percent passage rate on their state licensing boards. • In spring 2012, MiraCosta College became one of the first community colleges in the state to be certified by the Internal Revenue Service as an authorized provider of continuing education for enrolled agents and registered tax preparers. • MiraCosta College received a Chamber of Commerce award for its outstanding economic development contribution in education from the San Diego North Economic Development Council. As a participant in the Green Building Program, funded by the San Diego Workforce Partnership, the college helps to train displaced workers, the long-term unemployed, new workers, military veterans, and teenagers in the skills needed to obtain and retain jobs in the expanding green economy. • MiraCosta College’s Public Information Office earned top honors at the National Council for Marketing and Public Relations, bringing home a total of six regional and three national awards for college publications, social media efforts and marketing strategies. • The American Lung Association, on behalf of the San Diego County
Tobacco Free Communities Coalition, recognized MiraCosta College for its 100 percent smoke-free college policy, implemented across all campuses in fall 2011. The success of our students is direct testament to the dedication of our staff, faculty, administration, Board of Trustees, and members of our community. Thank you for
your continued support and for your investment in the futures of our students, our college and our region. The report is available online at www.miracosta.edu/annualreport, or in print by request. To request a copy, please contact the MiraCosta College Public Information Office at 760-795-6612 or cbroom@miracosta.edu.
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EDUCATION NEWS
Social media brings new challenges The growth of social media has broadened the impact bullying can have on students’ lives. First, technology makes bullying more anonymous. Rumors and hurtful comments can go viral quickly. Second, a growing number of incidents happen outside the school day. This can make bullies less inclined to own up to their actions. Finally, students often worry that if they report a bullying incident to a teacher or parent, their own Internet privileges may be taken away.
Schools take a stand
CARLSBAD SCHOOL NEWS
Superintendent Carlsbad Unified School District
against bullying Carlsbad Unified School District maintains a strong anti-bullying policy intended to promote a positive learning environment for every student. Monthly character assemblies and related classroom lessons emphasize that a safe, respectful school climate goes a long way in reducing the frequency of bullying. Recently, Aviara Oaks Middle School (AOMS) hosted its annual Challenge Day to emphasize how innocent teasing or jokes taken too far can wreak havoc on a young teen’s life. During Challenge Day, students learned that their words have the power to hurt…and heal. Additional anti-bullying activities at AOMS and other Carlsbad schools include: Be the Change Club, antibullying video contests, Mix-it-Up Day (where students co-mingle and make new friends), and the everpopular student-teacher Flash Mob.
Educate, Explain, Empower As adults, we must address bullying (and cyberbullying) in the same way we address other inappropriate student conduct – by teaching that it’s wrong. Simply telling students not to go on Facebook anymore or confiscating their cell phone won’t work because digital devices are
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Students at Aviara Oaks Middle School take part in Challenge Day, an anti-bullying effort.
“E
ven the best students may act inappropriately at times. Therefore, children need guidance in the development of empathy.
embedded into the fabric of students’ lives. Even the best students may act inappropriately at times. Therefore, children need guidance in the
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According to a study published recently by the National Education Association, nearly 30 percent of the nation’s school children have reported being the victim of bullying. Yet, only one in 10 students tell their parents or teachers about the incident. Although the harmful effects of bullying have been discussed for decades, extinguishing bullying behavior requires a concerted effort on the part of teachers, administrators and parents.
SUZETTE LOVELY, Ed.D.
Keeping our children safe, secure and bully-free
development of empathy. Explaining the difference between being funny and being mean is vitally important. Acknowledging and empowering bystanders who stick up for victims
of bullying is another way to stop the cycle. When teachers, parents, and the community-at-large promote the same message, our students feel protected and empowered to learn. The district partners with the national We Tip program (www. wetip.com) to provide a safe, anonymous venue where incidents can be reported and addressed. In CUSD, we believe it takes a unified effort to keep our students safe, secure and bully-free!
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REAL ESTATE UPDATE
The top five real estate trends in housing for 2013 housing Trends
tyson lund
What to expect in 2013’s local housing market The year of 2012 saw the start of a national real estate recovery with the help of record low mortgage rates and fewer homes for-sale. As the new year dawns in North County, let’s take a moment to make observations of our local real estate market for 2013.
$
Broker Associate the lund team
improvement. But with a fiscal cliff and another recession looming, the Federal Reserve is not likely to change its position. In 2012, average mortgage rates fell below historical record to an average of 3.4 percent for 30 year fixed-rate terms; and even lower for shorter-term loans.
Low mortgage rates to continue With the reelection of Barack Obama and his administrations support of current Federal Reserve policy, low mortgage rates are expected to continue into the coming year. Federal Reserve Chairman Ben Bernake and the Federal Reserve have been clear on their intention to use their influence to keep rates low through 2015, or until the economy shows significant
Home buyers will continue searching longer for property It has become common for home buyers to search six months or more, offering on multiple homes and still not being able to
DRE# 01394870
secure a home. North County is experiencing a drought of for-sale residential real estate. Carlsbad has 1.3 months of inventory versus a normal 6 to 8 months. The average time-on-market prior to sale is 13 days for Carlsbad single-family homes, a dramatic difference than the 90-day average of recent years. The dilemma for today’s buyer is paying more than recent comparable sales and going against their better judgment learned from the tumultuous 2006 to 2009 market. Buyers still want a “deal,” but with fewer foreclosures and short-sales, buyers are left to deal with the traditional seller or new homebuilder who are not forced to sell at yesterday’s prices.
Homeowners in control Today’s homeowner is empowered. A robust rental market, record low mortgage rates and few, if any, competing homes for sale will put owners in control of next year’s marketplace. They are expected to raise their asking prices and will have the power to wait for a strong offer or for the market to improve. While they wait, many homeowners will rent their property rather than sell. Celebra more thting The North an County r e n t a l market is Years! currently seeing yearo v e r- y e a r increases in rental rates and multiple
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760.438.0800
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www.LUNDTEAM.com
GREYHAWK BUSINESS CENTER
Shelly Tinder
Higher average prices Home prices will be higher and affordability will decrease in 2013. Homeowners considering selling in today’s market should take note that today’s real estate market has become a “seller’s market.” Properties are selling quickly and for more money than similar homes sold 6 to 12 months ago. A Nov. 8 Wall Street Journal article reported national home prices up 7.6 percent from just one year ago. The driving force behind this is fewer homes for-sale amidst continued strong buyer demand. As no new, large source of for-sale properties in North County is evident, homes prices are expected to rise through the next year.
Appraisals still a challenge Appraisals will remain a challenge in 2013. With fewer homes for sale and buyers paying higher than recent closed comparables , the appraisal for the buyer’s loan has become the most common roadblock in today’s real estate transaction. Home buyers with a strong cash position have the advantage when combating low appraisals. Since the bank will only lend on the appraised price, buyers with more money can make up the difference. And homeowners have become less open to reducing the contract price to meet a lower appraisal.
A Carlsbad home was recently listed for sale in the 92009 ZIP Code gives a defines a new trend in North County housing: the “pay my price” seller. The property in question was purchased 7 years ago and was owned as a rental property. As the tenants recently gave notice, the owner decided to sell the property to downsize liability as she prepares for retirement. There are two homes in the neighborhood, model match homes (both shortsales), currently under contract close $500,000. She listed for $580,000. Her position: If I get my price, I will sell. If not, I will just re-rent the home. With few, if any, competing homes, owners are able to be hyper-aggressive on pricing. “Pay my price” will become the new mantra for sellers in 2013. The change in seller mentallity is due in part because they are not forced to sell. Many owners have refinanced into low, longterm fixed rate mortgages. With the robust rental market, if the owner does not get what they want, they can always rent the property for less than their mortgage. The challenges for this homeowner will getting a buyer to agree to such an aggressive price or an appraiser to value the home higher so the buyer can secure a loan. With foreclosures and short sale homes declining, buyers are left with fewer choices in homes and more “pay my price” sellers.
Lund can be reached at Tyson@ Lundteam.com
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qualified tenants within the first week of hitting the rental pool. If a current Carlsbad homeowner refinanced into a low mortgage rate (3.5 percent to 4.2 percent), they are seeing their total cost of ownership below the average market rents. This further restricts already scare for-sale property and creates a dilemma for today’s home buyer.
Bonus trend: The ‘pay my price’ seller
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DECEMber 2012
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BUSINESS BUZZ
Church plans free Christmas musical The Celebration Choir and Orchestra of Carlsbad Community Church will give a free presentation of “The Greatest Story Ever Told,” at 6 p.m. on Sunday, Dec. 16. This musical will have traditional carols and inspirational songs about the birth of Jesus. Refreshments will be served and child care will be provided. Seating will be limited to 1,000 peopl. For free tickets, call 760-729-2331 or email contact@3c.org. The church is at 3175 Harding Street.
PROJECT WALK: Steps to REcovery
Pop warner cheerleaders head to Florida The Carlsbad Pop Warner Jr. Pee Wee Battling Lancers cheer team had a dream season. The local quad won the Wescon Regional competiton and qualifying for the biggest stage of Pop Warner cheerleading — The 2012 Pop Warner National Cheer & Dance Championships, which took place from Saturday, Dec. 1 through Friday, Dec. 7 at ESPN’s Wide World of Sports Complex in Orlando, Fla.
The squad consists of 21 girls ages 8-11. The team found itself in the unusual position of having to raise money for the trip unexpectedly — about $492 per girl, or $20,000 total, $17,000 more than what the team had in its travel budget. Donations are still being solicited at www.carlsbadpopwarner.com. To help, click on the website's “donate” link, select the “send message to seller” option and type in “cheer travel."
HEALING STEPS — Project Walk held its 8th Annual Steps to Recovery on Oct. 27 to celebrate the extraordinary milestones that have been achieved this year by its clients, all of whom have suffered spinal cord injuries. A highlight of the evening was the red carpet walk, during which the clients, in some cases assisted by coaches, took steps.
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SHOP LOCAL Make your dollars count.
When you spend your money locally, you’re helping to stimulate the economy in your city. You’re also helping to preserve and create jobs, maintaining the quality of life in our community. As you do your holiday shopping, make sure to visit these local Carlsbad Chamber of Commerce members.
Carlsbad Plaza
Carlsbad Premium Outlets
la COsta tOwne Center
the FOrum Carlsbad
the shOPs at Village Faire
westField Plaza CaminO real
2500 El Camino Real, Carlsbad Member Since: July 2005
5620 Paseo Del Norte, Carlsbad www.premiumoutlets.com/ carlsbad Member Since: November 2004
7710-7770 El Camino Real, Carlsbad Member Since: February 2003
1923 Calle Barcelona, Carlsbad www.theforumcarlsbad.com Member Since: February 2002
300 Carlsbad Village Drive, Carlsbad www.shopvillagefaire.com Member Since: January 2006
2525 El Camino Real, Carlsbad CA 92008 www.westfield.com/ plazacaminoreal Member Since: May 1986
For other businesses that will help you EAT (restaurants), PLAY (recreation) and STAY (hotels) LOCAL, visit our business directory at www.carlsbad.org.