TRENDS Logo Variations

logo variation

one of three

With Trends being a conference for Michigan Community College Educators, this example represents the six categories which were defined in previous years information booklets. In the wordmark, each category is represented by an illustration of a student holding a large book in a specific color. Together the categories create the Trends logo that can be used across multiple avenues. This logo may be used with or without the year added.

TRENDS

2015

TRENDS 2015

NOTES: With each section having it’s own identifying color it will be easy for organization and structuring purposes. Using a complimentary-color palette provides a vibrant, yet cohesive look.

Suggested Color Palette: Complimentary Colors

Suggested Typeface(s):

AVENIR 95 BlACK-CAPS Avenir 35 Light

DAWN CARPENTER

designer Š2015 All Rights Reserved

TRENDS 2015

logo variation

two of three

As mentioned in the previous example, Trends is a conference for Michigan Community College Educators, this example focuses the path students may take, and the direction they take to get there. For example, the triangles represent the direction which may taken leading to various career paths. In the wordmark, each of the three boxes forming the “T” shape holds six triangles representing the different sections. This wordmark is clear and direct with Trends being the primary focus.

In Occupational Studies NOTES: The three triangles used to create the boxes can also be used to organize the different sections of studies.

BUSINESS GENERAL

Suggested Color Palette

HEALTH INFORMATION TECHNOLOGY SPECIAL POPULATIONS TECHNICAL

Suggested Typeface(s): CENTURY SCHOOLBOOK BOLD-CAPS Century Schoolbook Regular

DAWN CARPENTER

designer ©2015 All Rights Reserved

TRENDS 2015

logo variation

three of three

The final example uses human figures and colors to draw attention to the Trends title. This example represents the six categories which were defined in previous years information booklets. In the wordmark, each category is represented by the first letter of the secion title.The Trends name stands out by being black and visual representation of the individuals in color, ties the ideas together. This logo may be used with or without the year added.

NOTES: With each section being organized by lowercase letter, and color, this will keep things simple for structuring purposes. Using a generic color palette provides a crisp, clean look.

Suggested Color Palette

Suggested Typeface(s): Gotham HTF-Book gotham htf-black-lowercase

DAWN CARPENTER

designer Š2015 All Rights Reserved