Carpenter | Kessel Homeselling Team 2016 Marketing Initiative

PUT THE POWER OF THE CARPENTER | KESSEL & DALE SORENSEN PARTNERSHIP TO WORK FOR YOU With the powerful combination of talent and technology, we have the experience, insight and relationships to advise sellers and buyers confidently and correctly.

Who You Work With Matters

T

he Carpenter | Kessel Team’s business model prides itself on the capability to strategically expose your home to more potential buyers than any other firm.

At Carpenter | Kessel, we cast a larger net than our competitors.

All of our properties receive the same professional attention regardless of price.

Our team strives for the best outcome, consistently outperforming the status quo to achieve the best results for our clients. We deliver groundbreaking marketing that demands more than the market mediocrity, meaning we have marketing that other agents or firms just simply cannot provide. Your home is your most expensive asset, it doesn’t cost more to work with the best so why risk the investment?

How do we continue to out produce the competition? We believe each residence has a unique story to tell, and our marketing team collaborates to tell your story in a more innovative way than any brokerage in Florida, with a customized marketing plan bespoke to the character of your residence.

We are firm believers that a team will always outperform an individual. With a multitude of experience, each team member has a specific and vital role to play in selling your home. There are no second string players at Carpenter | Kessel.

Your home is your most expensive asset, It doesn’t cost more to work with the best so why risk the investment?

A TEAM ALWAYS OUTPERFORMS AN INDIVIDUAL Unlike agents that go at it alone, we are a group of seasoned, competent professionals who will service the seller, the property and potential buyers more effectively due to the fact that we work together.

We consistently outperform and have a more expansive network of clients than a single agent.

DEWAYNE CARPENTER | Team Leader 321.693.2593 | dewayne@carpenterkessel.com

With a wealth of real estate experience and a proven track record, DeWayne Carpenter is by far the most knowledgeable real estate agent in Brevard in respect to beachside, waterfront and luxury properties.

DeWayne brings a unique combination of experience, integrity and unwavering commitment to exceed his client’s expectations to every real estate transaction.

He has a thorough knowledge of why the Melbourne area translates to a perfect home base for busy professionals, active families, and avid travelers.

DeWayne’s national and international clientele seek him out for his organization, work ethic and strategic approach. With over 20 years of experience, DeWayne knows the importance of staying on top of market trends, and is well known for giving his clients valuable, analytical insight into the current real estate environment. He is proficient at understanding the constantly changing market dynamics and consumer behavior in addition to being a highly qualified and skilled negotiator dedicated to ensuring a successful transaction for his buyers and sellers.

KIRK KESSEL | Team Leader 321.544.9993 | kirk@carpenterkessel.com

Informed, well-prepared, insanely hardworking, and passionately dedicated, Kirk Kessel is without a doubt one of the most trusted and seasoned agents in the Melbourne area. Kirk has personally been on all sides of real estate transactions – as a real estate agent, investor, as an adviser and general counsel, as a syndicator and developer.

He founded his own real estate company in 1986 and in 2001 sold it to a local builder and his family. In 2009 Kirk teamed up with Dewayne Clyde Carpenter to specialize in waterfront, barrier island and high end mainland properties.

Kirk is committed to giving back to our local communities. Over the past 33 years he and his team have participated on several boards and foundations to include, The American Cancer Society, The American Heart Association, Melbourne Area Association of Realtors Grievance committee, Ad Astra Florida Tech and the Board for the Maxx W. Kessel Foundation.

Kirk is a member of the Melbourne Area Board of Realtors and serves the real estate needs of customers of Melbourne Beach, Indialantic, Indian Harbour Beach, Satellite Beach, Merritt Island and surrounding communities. Kirk holds three real estate designations, CCIM (Certified Commercial Investment Manager), GRI (Gradatuate of the Real Estate Institute) and CRS (Certified Residential Specialist).

THE MOST POWERFUL MARKETING IN THE BUSINESS

492K

53

4800+

200+

1%

AVERAGE SALES PRICE

YEARS COMBINED EXPERIENCE

BREVARD COUNTY HOMES SOLD

WATERFRONT TRANSACTIONS SINCE 2009

TOP REALTORS IN THE NATION

With a multitude of experience, each team member has a specific and vital role to play in selling your home. There are no second string players at Carpenter | Kessel.

SILVIA MOZER | Sales Partner 321.720.2038 | silvia@carpenterkessel.com

Silvia is a consistent top producer with over a decade experience in Real Estate in Brevard county and over 20 years experience in sales.

Silvia was born in Sao Paulo, Brazil and speaks fluent Portuguese and Spanish.

ASHLEY GARDNER | Sales Partner 321.258.7079 | ashley@carpenterkessel.com

With over 10 years of sales and customer service experience, Ashley brings essential skills to the team. Ashley is known amongst her peers for bringing new ideas, a passion for local knowledge and optimistic enthusiasm.

STUART BROWN | Sales Partner 321.508.0600 | stuart@carpenterkessel.com

Stuart epitomizes loyalty, integrity, and hard work in every detail of your real estate transaction.

Stuart relocated to Melbourne, FL from Scotland after 17 years service in Her Majesties Royal Air Force with an honorable discharge.

JULIE LARSEN | Client Concierge 321.213.2048 | julie@carpenterkessel.com

Julie provides a master approach to managing the ever-important details for dozens of properties at one time.

A comprehensive expertise of contracts and the real estate industry make Julie a vital member of our team.

EMPHASIS ON EXPOSURE Carpenter | Kessel has the ability to expose your property to more potential buyers, brokers and agents than any other agency on the Space Coast. Our success is attributed to our commitment to excellence and our unparalleled, sophisticated marketing strategy.

Other agents and firms simply can not market like us due to the exclusivity contracts we have with our vendors.

Renowned Photography The pathway to the real estate buyer is through photos – Carpenter | Kessel has an elite creative team who retains the best professional photographers. We spare no expense to expose your property in it’s best light.

Mega Open Houses Host the largest, most well attended open houses amongst our competition. Expect a catered event with champagne, gourmet selections, fresh flowers, and a constant flow of visitors due to our social media reach.

High Definition Video Tour Featured on our YouTube Channel Cutting edge high definition video tour of the property for residences priced at $500k and over.

Visit youtube.com/CarpenterKessel

“Photography is truth, the cinema is truth twenty four times per second” – Jean-Luc Godard

Professional Graphic Design of all Print Marketing Campaigns Unlimited full color brochures designed and printed by a talented graphic artist exclusive to the firm.

Flyers are placed in the information box on our custom real estate signs and refilled when needed.

Targeted Mail and Email Campaigns Professional postcard and brochure direct mailing and email campaigns to neighbors along with purchased mailing lists of high net worth individuals, doctors, private jet owners, attorneys and the world’s finest brokers. The distribution of our print campaign is unsurpassed with a delivery close to 10,000 pieces per month.

Average Open Rate +25% Average Click Rate +10%

Connected on Social Media Carpenter | Kessel capitalizes on the many ways social media can enhance our marketing efforts and positively increase consumer awareness. Our Facebook fan page and YouTube channel have one very important goal: to highlight our properties and get people talking. Our fan page and channel are an extension of our modern, high end, lifestyle brand.

Geo-Targeted Internet Advertising Precisely targeted internet ads based on area, income, interest and age, that appear on YouTube, New York Times, Huffington Post, Google, Fox News, Facebook and CNN to name a few.

Worldwide Online Exposure CarpenterKessel.com is one of the most frequented real estate websites on the Space Coast with over 15,000 page views per month.

LuxuryRealEstate.com is the most viewed luxury real estate website in the world with more than 35 million hits a month. Carpenter | Kessel is affiliated with the Who’s Who of Luxury Real Estate agents, giving us the ability to expose our listings on LuxuryRealEstate.com.

We are the only Dupont Registry Elite Agents in Brevard, DuPontRegistry.com receives over 1 million property searches a month.

3D Showcase – Bring Listings to Life A 3D Showcase™ is an online experience that lets home buyers move through a property and see it from any angle.

Experience a completely unique sense for the place with our “dollhouse” view. 3D Showcase is the most realistic, immersive way to experience a property online.

Listing exposure includes leading real estate websites, some of which include:

A PROVEN MARKET LEADER IN BREVARD & INDIAN RIVER HOME SALES As the leading coastal Real Estate company, Dale Sorensen Real Estate has the resources to implement a local, regional, national and international marketing plan. We strive to stay at the forefront of cutting edge technology to ensure we will always be the leader in the marketplace and number one to our clients.

Our web presence, both nationally and internationally, combined with our local print media strategy, allows for maximum exposure of all our currently listed properties. This allows us to showcase all of our properties to the most qualified buyers in the world.

Each of our 150+ agents has access to our professional support staff and valuable resources, which has enabled them to become the most successful associates in the market. Through our partner affiliations with exclusive networks of real estate professionals, our properties are featured in the most widely read periodicals and the highest visited websites in the world.

2015 YTD BREVARD $500K+ TOTAL VOLUME **

80

NUMBER ONE IN LUXURY SALES

70

TOTAL VOLUME SOLD BREVARD & INDIAN RIVER COUNTIES 2014 *

500

Dale Sorensen Real Estate remains the leader in the real estate market, having assisted coastal residents with the buying and selling of their homes since 1978.

300

40 30 10 0

Number in Millions

100

DSRE

RE/MAX ELITE

Coldwell Alex Treasure Norris & Coldwell Prudential RE/MAX South Banker MacWilliam, Coast Company Banker Sterling Alternative Island Paradise Inc. Sotheby’s Ed Schlitt Properties Realty Real Estate Int’l Realty

DSRE

50

200

0

50

20

400 Number in Millions

60 Number in Millions

600

RE/MAX ELITE

South RE/MAX Prudential Island Alternative Sterling Real Estate Realty Properties

2015 YTD BREVARD $1M+ TOTAL VOLUME ***

40 30 20 10 0

DSRE

Coldwell South Curri Banker Island Properties Paradise Real Estate

RE/MAX Olympic

*Based on information from the Multiple Listing Service of the Realtors® Association of Indian River & Brevard counties, for all property types in Indian River County and Brevard counties for the period of 1/1/2014 through 12/31/2014. **Based on information from the Multiple Listing Service of the Realtors® Association of Brevard, for residential property types $500,000+ in Brevard County for the period of 1/1/2015 thru 11/1/2015. ***Based on information from the Multiple Listing Service of the Realtors® Association of Brevard, for residential property types $1,000,000+ in Brevard County for the period of 1/1/2015 thru 11/1/2015. Information deemed reliable but not guaranteed. Data maintained by the Association may not reflect all real estate activity in the market.

TWICE THE SELLING POWER

CARPENTER | KESSEL

VS

OTHER AGENTS

A team approach to provide the highest level of customer service possible.

Solo Agent. They go at it alone.

Customer service limited to available time.

We hire the premier photographer in Florida and have EXCLUSIVE access to 3D Showcase tours.

Point and shoot camera photos or substandard professional photos.

Custom high definition video tours posted to multiple websites including EXCLUSIVE HGTV style neighborhood videos.

No custom video or generic auto populated video provided by the MLS. No access to film crew for neighborhood videos.

Members of substantial global marketing networks like LuxuryRealEstate.com, Mayfair, Dupont and Luxury Portfolio means increased exposure.

Not members of LuxuryRealEstate.com, Dupont, Mayfair or Luxury Portfolio. Network is typically limited to in local marketing and a substandard company / agent website.

Targeted direct mail campaign based on income and profession with 10,000 distribution monthly.

Just listed / Just sold little postcards mailed to 100 of the closest homes.

Distinctive magazine quality brochures.

One page flyer on printer paper.

Specialized, dedicated property website or blog specific to the listing.

No dedicated property website or generic “Zillow” website.

Electronic ad campaign, geo-targeting potential buyers. We go directly to where the buyers are.

No clue what geo-target marketing is.

Campaigns have no strategy.

The largest, most well attended open houses among our competition.

Open house with limited visitors, mostly coming from their own office.

70 Million in sales in the past 12 months.

Average to Top agent has 3-7 million in sales.

True waterfront specialist with over 200 waterfront transactions from 2009 – Dec. 2015.

Agent claims to sell waterfront but has limited or no waterfront or high end experience.

The Carpenter | Kessel team holds sales records for almost every significant real estate category in Brevard WE BELIEVE THE CONSUMER DESERVES A BETTER QUALITY AGENT EXPERIENCE

Powerful Worldwide Networking

W

e understand the demands on affluent consumers to change locations more frequently and they often purchase homes in multiple destinations. In order to market your property effectively, we are connected to over 550 top local brokerages in over 30 countries through our relationship with Leading Real Estate Companies of the World.® Because each firm is held to a high standard of performance, and measured each year, this powerful network participates in more transactions than any other national franchise organization and/or global real estate organization.

We benefit from the ability to market your property on a global basis, and the introductions we regularly receive of qualified buyers. A number of these firms specialize in luxury enclaves and we share a special relationship with them through Luxury Portfolio International™ which represents only the finest properties with a highly customized marketing program.

S O R E N S E N R E A L E STAT E . LU X U RY P O RT F O L I O. C O M

Reaching

47 million affluent consumers annually Marketing

25,000 Properties Annually

530

top local brokerages in over 30 countries

Who’s Who In Luxury Real Estate

A More than

35 MILLION hits per month

3,000,000

page impressions per month

200,000

unique visitor sessions per month Average sale price of

$2.45 MILLION

190 BILLION in annual sales

s a member of the Board of Regents, Dale Sorensen Real Estate has helped develop Luxury Real Estate policies and initiatives worldwide.

This group meets several times each year to discuss international luxury real estate trends and share cutting edge marketing practices which also facilitates the development of unparalleled connections with other top luxury brokers worldwide.

Known in the industry for the last quarter-century as the Who’s Who in Luxury Real Estate network, this group of more than 70,000 professionals sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. CEO/Publisher John Brian Losh was named one of REALTOR® Magazine’s 25 Most Influential People in Real Estate and broker of fine properties and estates through his Seattle-based brokerage firm, Ewing & Clark, Inc. LU X U RY R E A L E STAT E . C O M

Local Expertise, Global Connections, Powerful Marketing

W

hen selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,速 we have the resources to market your property to the highest possible number of potential buyers. We expose your property to buyers on six continents ensuring more eyes on your property.

In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home, through RELO速XCHANGE, the best broker-to-broker network in the industry.

This network is available to assist our customers, their family, and friends in buying or selling real estate anywhere in the world.

500 firms 3,500 offices 120,000 associates in over 50 countries Together accomplishing

OVER

314

BILLION

in annual home sales

LEADINGRE.COM

Exclusive International Media Coverage No Other Firm Can Offer

GLOBAL PRESS ONLINE ADVERTISING INDUSTRY

INFLUENCE

Working with a network of over 450 closely associated real estate offices across the globe and harnessing media contacts from around the world, Mayfair International Realty takes individual properties into the realm of super-stardom.

M AYFAIRIN TE RN ATI O NALREALTY.CO M

M

ayfair International Realty brings together the finest luxury real estate with the very best brokers and agents from across the globe.

Unsurpassed local knowledge bound tightly with a rare talent to market effectively in the international domain, ensures buyers and sellers that a Mayfair International Realty member firm is best for choice, experience, expertise, service and results. Mayfair International Realty will reach overseas markets as easy as if they were next door.

Mayfair International Realty provides luxury home sellers with a powerful suite of marketing tools including European mediabuying power, and highly developed relationships with top property journalists. It has vast experience in these areas and offers advertising and exposure all across Europe. This is an opportunity to feature your luxury property in the United Kingdom and continental European newspapers.

FOUR REASONS TO HIRE CARPENTER | KESSEL

C

arpenter | Kessel is by far the most technologically savvy team that I know of in this area. Their knowledge of the importance of digital marketing and consistency affords their clients an unsurpassed level of service. If you want to list your home with an agency that will not simply allow it to sit in the MLS system, but actively MARKET the home and place it in front of qualified buyers, Carpenter | Kessel can certainly get the job done and get your home SOLD! LAURA

I

’ve dealt with a lot of agents in the course of buying and selling houses over the past 30 years, and DeWayne and Kirk are, by far, the best I’ve encountered. Professional, smart, responsive, polite, and they get it done.

JOE

N

ot only are DeWayne and Kirk the most professional and knowledgeable in their field, they are also so very courteous, kind, understanding and they REALLY listen to your needs and issues. They are prompt like no other, when you call a team member they get back with you right away. They are honest in both the positive and the negative. They treat everyone equal and with the utmost compassion and they made a lasting impression on us.

JUDI

T

hank you again so very much for selling our property. You literally did ALL THE WORK for this transaction to take place! Thank you for answering all our silly questions and concerns promptly and ALWAYS being available. Everything about this real estate deal ran smoothly and that is because of YOU! We appreciated that you always put us at ease and kept every “i” dotted and every “t” crossed…We enjoyed your humor as well! If we know anyone looking to buy or sell, we will highly recommend you! Our experience was so very positive.

LORI & PHIL

WE SUCCEED WHERE OTHERS HAVE FAILED The Carpenter | Kessel Team’s business model prides itself on being able to expose your home to more potential buyers than any other firm.

We cast a larger net than our competitors. All of our properties receive the same professional attention regardless of price. Our team strives for the best outcome, consistently outperforming the status quo to achieve the best results for our clients. We deliver groundbreaking marketing that demands more than the market mediocrity.

Your home is your most expensive asset, it doesn’t cost more to work with the best so why risk the investment?

SUCCESS STORIES

SOLD IN 19 DAYS FOR $1.8 MILLION

SOLD IN 13 DAYS FOR $1.3 MILLION

6485 Highway 1, Melbourne Listed on five other occasions with different agencies, Carpenter | Kessel listed and SOLD this residence in 19 days.

689 S Atlantic Boulevard, Cocoa Beach SOLD in 13 days by Carpenter | Kessel, this is the highest price per foot sale since 2008 at $541 per square foot.

SOLD IN 7 DAYS FOR $1.08 MILLION

RECORD SALE FOR LENNAR BUILT HOME

795 Shell Street, Satellite Beach This oceanfront home was listed by owner for 6 months.

It SOLD in 7 Days when listed with Carpenter | Kessel.

3559 Imperata Drive, Viera Listing expired twice with another agent before being SOLD at $675,000 by the Carpenter | Kessel team.

SOLD IN 11 DAYS AT FULL PRICE

HIGHEST SOLD PRICE PER SQ FT IN BAYTREE

686 Palmer Way, Suntree A Carpenter | Kessel success story. Seller’s realtor friend previously listed the property for 90 days unsuccessfully.

935 Chatsworth Drive, Melbourne Listed with another agent for 249 days before being SOLD at $675,000 by the Carpenter | Kessel team.

OUR GLOBAL NETWORK 3,500 Offices Worldwide | 120,000+ Associates | Over $321 Billion in Total Sales | Over 50 Countries

O U R LO C AT I O N S BREVARD BEACHSIDE

VIERA | BAYTREE | SUNTREE

VERO BEACH - DOWNTOWN

436 Fifth Avenue Indialantic, FL 32903

7730 N. Wickham Road, Ste. 105 Melbourne, FL 32940

1961 14th Avenue Vero Beach, FL 32960

VERO BEACH ISLAND - CARDINAL DRIVE

VERO BEACH ISLAND - AIA

LONDON

3206 Cardinal Drive Vero Beach, FL 32963

5065 North A1A Vero Beach, FL 32963

15 Thayer St, London W1U 3JT United Kingdom

CARPENTERKESSEL.COM IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENT TO SOLICIT THE OFFERINGS OF ANOTHER BROKER.