Carpenter | Kessel Homeselling Team 2015 Marketing Initiative

TWICE THE SELLING POWER 50 years combined experience selling the finest residences on the Space Coast

WHO YOU WORK WITH MATTERS

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e understand waterfront and luxury real estate in Brevard County.

Many agents or companies say that, but we have the numbers to prove it.

With over 35 million sold in 2013, 33.5 million sold in 2014, and more waterfront transactions than any other agent or team in S. Brevard County from 2009 – 2014 (over 131 waterfront transactions) we are the waterfront leaders.

If you own or are buying a waterfront property, why work with anyone else?

How do we continue to outproduce the competition? We believe each residence has a unique story to tell, and our marketing team collaborates to tell your story in a more innovative way than any brokerage in Florida, with a customized marketing plan bespoke to the character of your residence.

When purchasing, we actually listen to the Buyer’s needs and know exactly what to show them, without wasting the customer’s time.

We are firm believers that a team will always outperform an individual.

With a multitude of experience, each team member has a specific and vital role to play in selling your home. There are no second string players at Carpenter | Kessel.

We strive for the best outcome, consistently outperforming the status quo to achieve the best results for our clients. We deliver groundbreaking marketing that demands more than the market mediocrity.

Your home is your most expensive asset, It doesn’t cost more to work with the best so why risk the investment?

A T E A M A LW AY S O U T P E R F O R M S A N I N D I V I D U A L

DEWAYNE CLYDE CARPENTER

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ith a wealth of real estate experience and a proven track record, DeWayne Carpenter is by far the most knowledgeable real estate agent in Brevard in respect to oceanfront condos and waterfront properties.

DeWayne brings a unique combination of experience, integrity and unwavering commitment to exceed his client’s expectations to every real estate transaction. He has a thorough knowledge of why the Melbourne area translates to a perfect home base for busy professionals, active families, and avid travelers. DeWayne’s understanding of individual beachside neighborhoods and what makes them special–quaint restaurants, A-rated public and private schools, oceanfront parks, and quiet blocks – is unsurpassed.

DeWayne’s national and international clientele seek him out for his organization, work ethic and strategic approach. With over 19 years of experience, DeWayne knows the importance of staying on top of market trends, and is well known for giving his clients valuable, analytical insight into the current real estate environment. DeWayne understands and, more importantly, can succinctly explain to his customers the relative benefits of beachside and waterfront ownership as well as the unique financial calculus that the market requires. He is proficient at understanding the constantly changing market dynamics and evolving consumer behavior in addition to being a highly qualified and skilled negotiator dedicated to ensuring a successful transaction for his buyers and sellers.

The top performer at his previous agency for the past 17 years, DeWayne is trustworthy, professional and highly experienced – a rare set of characteristics that set him apart from other realtors. Most importantly, he has a passion for real estate which is without doubt the cornerstone of his success.

Dewayne feels his greatest successes were to team up with Kirk Kessel in 2009, and then in 2015, when the Carpenter | Kessel team partnered with Dale Sorensen Real Estate. dewayne@carpenterkessel.com 321.693.2593

Unlike agents that go at it alone, we are a pair of professionals that will service the seller, the property and potential buyers more effectively due to the fact that we work together. We can get twice as much done and have a more expansive network of clients than a single agent.

KIRK KESSEL

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nformed, well-prepared, insanely hardworking, and passionately dedicated, Kirk Kessel is without a doubt one of the most trusted and seasoned agents in the Melbourne area. According to Space Coast Business Magazine, “Kirk continue(s) to stay on top of the industry… and remains a top producer in Brevard County.” Kirk has personally been on all sides of real estate transactions – as a real estate agent, investor, adviser and general counsel, a syndicator and developer.

He founded his own real estate company in 1986 and in 2001 sold it to a local builder and his family. In 2009 Kirk teamed up with Dewayne Clyde Carpenter to specialize in waterfront, barrier island and high end mainland properties. In 2015 the Carpenter | Kessel Team moved offices to team up with Dale Sorensen Real Estate Brevard.

“What I love about the real estate business is that even after 30 years of selling real estate every transaction is different.” Kirk says. “In a very short time you discover each deal takes on a challenge of its own”.

Kirk is committed to giving back to our local communities. Over the past 30 years he and his team have participated on several boards and foundations to include, The American Cancer Society, The American Heart Association, Melbourne Area Association of Realtors Grievance committee, Ad Astra Florida Tech and the Board for the Maxx W. Kessel Foundation.

Kirk is a member of the Melbourne Area Board of Realtors and serves the real estate needs of customers of Melbourne Beach, Indialantic, Indian Harbour Beach, Satellite Beach, Merritt Island and surrounding communities. Kirk holds three real estate designations, CCIM (Certified Commercial Investment Manager), GRI (Gradatuate of the Real Estate Institute) and CRS (Certified Residential Specialist).

kirk@carpenterkessel.com 321.544.9993

EMPHASIS ON EXPOSURE Carpenter | Kessel has the ability to expose your property to more potential buyers, brokers and agents than any other agency on the Space Coast. Our success is attributed to our commitment to excellence and our unparalleled, sophisticated marketing strategy.

Renowned Photography The pathway to the real estate buyer is through photos – Carpenter | Kessel has an elite creative team who retains the best professional photographers. We spare no expense to expose your property in it’s best light.

Mega Open Houses Host the largest, most well attended open houses amongst our competition. Expect a catered event with champagne, gourmet selections, fresh flowers, and a constant flow of visitors due to our social media reach.

High Definition Video Tour Featured on our YouTube Channel Cutting edge high definition video tour of the property for residences priced at $500k and over.

“Photography is truth, the cinema is truth twenty four times per second” – Jean-Luc Godard

youtube.com/CarpenterKessel

Professional Graphic Design of All Printed Materials Unlimited full color brochures created by a hired professional graphic artist. Flyers are placed in the information box on our custom real estate signs and refilled when needed.

Targeted Mail and Email Campaigns Professional postcard / brochure direct mailing and email blast to neighbors along with purchased mailing lists of high net worth individuals, doctors, private jet owners, attorneys and the world’s finest brokers.

Geo-Targeted Internet Advertising Precisely targeted internet ads based on area, income, interest and age, that appear on YouTube, New York Times, Huffington Post, AOL, Fox News, Facebook and CNN to name a few.

Connected on Social Media Carpenter | Kessel capitalizes on the many ways social media can enhance our marketing efforts and positively increase consumer awareness.

Our Facebook fan page and YouTube channel have one very important goal: to highlight our properties and get people talking. Our fan page and channel are an extension of our modern, high end, lifestyle brand.

Worldwide Online Exposure LuxuryRealEstate.com LuxuryRealEstate.com is the most viewed luxury real estate website in the world with more than 35 million hits a month. Carpenter | Kessel is affiliated with the Who’s Who of Luxury Real Estate agents, giving us the ability to expose our listings on LuxuryRealEstate.com.

DuPontRegistry.com We are the only Dupont Registry Elite Agents in Brevard, DuPontRegistry.com receives over 1 million property searches a month.

CarpenterKessel.com One of the most frequented real estate websites on the Space Coast with over 15,000 page views per month. Exposure also includes our three regularly updated blogs driving web traffic to our listings.

Listing exposure includes leading real estate websites, some of which include:

A PROVEN MARKET LEADER IN BREVARD & INDIAN RIVER HOME SALES

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s the leading coastal Real Estate company, Dale Sorensen Real Estate has the resources to implement a local, regional, national and international marketing plan. We strive to stay at the forefront of cutting edge technology to ensure we will always be the leader in the marketplace and number one to our clients.

Our web presence, both nationally and internationally, combined with our local print media strategy, allows for maximum exposure of all our currently listed properties. This allows us to showcase all of our properties to the most qualified buyers in the world.

Each of our 150+ agents has access to our professional support staff and valuable resources, which has enabled them to become the most successful associates in the market. Through our partner affiliations with exclusive networks of real estate professionals, our properties are featured in the most widely read periodicals and the highest visited websites in the world.

600

TOTAL VOLUME SOLD 2014 Indian River, Brevard & St. Lucie Counties

500 Dale Sorensen Real Estate remains the leader in the real estate market, having assisted coastal residents with the buying and selling of their homes since 1978.

number in millions

400 300 200 100 0

Coldwell Banker Residential Real Estate

Coldwell Banker Paradise

RE/MAX Elite

Prudential Sterling

RE/MAX Alternative

Based on information from the Multiple Listing Service of the Realtors速 Association of Indian River, Brevard & St. Lucie Counties, for residential properties in Indian River County for the period of January 1, 2014 through December 31, 2014. Information deemed reliable but not guaranteed. Data maintained by the Association may not reflect all real estate activity in the market. If your property is currently listed with another broker, please disregard this offer. It is not our intent to solicit the offerings of another broker.

TWICE THE SELLING POWER

CARPENTER | KESSEL

VS

OTHER AGENTS

A team approach to provide the highest level of customer service possible

Solo Agent. They go at it alone.

Customer service limited to available time

We hire the premier photographer in Florida

Point and shoot camera photos

Custom high definition video tours posted to multiple websites

No custom video or generic auto populated video provided by the MLS

Members of substantial global marketing networks like LuxuryRealEstate.com, Dupont and Luxury Portfolio means increased exposure

Not members of LuxuryRealEstate.com or Dupont. Network is typically limited to in local marketing only and a substandard website

Targeted direct mail campaign based on income and profession

Just listed / Just sold little postcards mailed to 100 of the closest homes

Distinctive magazine quality brochures

One page flyer on printer paper

Specialized, dedicated property website specific to the listing

No dedicated property website or generic “Zillow” website

Electronic ad campaign, geo-targeting potential buyers. We go directly to where the buyers are

No clue what geo-target marketing is.

Campaigns have no strategy

The largest, most well attended open houses amongst our competition

Open house with limited visitors, mostly coming from their own office

33.5 Million in sales in 2014

Average to Top agent 3-7 million in sales

True waterfront specialist with over 131 waterfront transactions from 2009 - 2014

Agent claims to sell waterfront but has limited or no waterfront or high end experience

— Waterfront specialist with over 131 waterfront transactions from 2009 to 2014 — Since 2008 45% of all riverfront sales over 2 million were handled by Carpenter | Kessel WE BELIEVE THE CONSUMER DESERVES A BETTER QUALITY AGENT EXPERIENCE

Powerful Worldwide Networking

Who’s Who In Luxury Real Estate

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e understand the demands on affluent consumers to change locations more frequently and they often purchase homes in multiple destinations. In order to market your property effectively, we are connected to over 550 top local brokerages in over 30 countries through our relationship with Leading Real Estate Companies of the World.® Because each firm is held to a high standard of performance, and measured each year, this powerful network participates in more transactions than any other national franchise organization and/or global real estate organization.

We benefit from the ability to market your property on a global basis, and the introductions we regularly receive of qualified buyers. A number of these firms specialize in luxury enclaves and we share a special relationship with them through Luxury Portfolio International™ which represents only the finest properties with a highly customized marketing program.

s a member of the Board of Regents, Dale Sorensen Real Estate has helped develop Luxury Real Estate policies and initiatives worldwide. This group meets several times each year to discuss international luxury real estate trends and share cutting edge marketing practices which also facilitates the development of unparalleled connections with other top luxury brokers worldwide.

Known in the industry for the last quarter-century as the Who’s Who in Luxury Real Estate network, this group of more than 70,000 professionals sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. CEO/ Publisher John Brian Losh was named one of REALTOR® Magazine’s 25 Most Influential People in Real Estate and broker of fine properties and estates through his Seattle-based brokerage firm, Ewing & Clark, Inc.

More than

35 MILLION

530 top local

brokerages in over 30 countries

Reaching

47 million affluent consumers annually marketing

25,000 Properties Annually

hits per month

3,000,000

page impressions per month

200,000

unique visitor sessions per month Average sale price of

$2.45 MILLION

190 BILLION in annual sales

SORENSENREALESTATE.LUXURYPORTFOLIO.COM

LUXURYREALESTATE.COM

Local Expertise, Global Connections, Powerful Marketing

Exclusive International Media Coverage No Other Firm Can Offer

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hen selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,速 we have the resources to market your property to the highest possible number of potential buyers. We expose your property to buyers on six continents ensuring more eyes on your property.

In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home, through RELO速XCHANGE, the best broker-to-broker network in the industry.

This network is available to assist our customers, their family, and friends in buying or selling real estate anywhere in the world.

500 firms 3,500 offices 120,000 associates in over 50 countries

OVER

$314

BILLION in annual home sales LEADINGRE.COM

Unsurpassed local knowledge bound tightly with a rare talent to market effectively in the international domain, ensures buyers and sellers that a Mayfair International Realty member firm is best for choice, experience, expertise, service and results. Mayfair International Realty will reach overseas markets as easy as if they were next door.

Mayfair International Realty provides luxury home sellers with a powerful suite of marketing tools including European media-buying power, and highly developed relationships with top property journalists. It has vast experience in these areas and offers advertising and exposure all across Europe. This is an opportunity to feature your luxury property in the United Kingdom and continental European newspapers.

INFLUENCE

together accomplishing

ayfair International Realty brings together the finest luxury real estate with the very best brokers and agents from across the globe.

Global Press Online Advertising Industry

Working with a network of over 450 closely associated real estate offices across the globe and harnessing media contacts from around the world, Mayfair International Realty takes individual properties into the realm of super-stardom.

MAYFAIRINTERNATIONALREALTY.COM

Four Reasons to Hire Carpenter | Kessel Carpenter | Kessel is by far the most technologically savvy team that I know of in this area. Their knowledge of the importance of digital marketing and consistency affords their clients an unsurpassed level of service. If you want to list your home with an agency that will not simply allow it to sit in the MLS system, but actively MARKET the home and place it in front of qualified buyers, Carpenter | Kessel can certainly get the job done and get your home SOLD!” Laura

I’ve dealt with a lot of agents in the course of buying and selling houses over the past 30 years, and DeWayne and Kirk are, by far, the best I’ve encountered. Professional, smart, responsive, polite, and they get it done.”

Joe

Not only are DeWayne and Kirk the most professional and knowledgeable in their field, they are also so very courteous, kind, understanding and they REALLY listen to your needs and issues.

They are prompt like no other, when you call a team member they get back with you right away.They are honest in both the positive and the negative. They treat everyone equal and with the utmost compassion and they made a lasting impression on us.”

Judi

Thank you again so very much for selling our property. You literally did ALL THE WORK for this transaction to take place! Thank you for answering all our silly questions and concerns promptly and ALWAYS being available. Everything about this real estate deal ran smoothly and that is because of YOU! We appreciated that you always put us at ease and kept every “i” dotted and every “t” crossed…We enjoyed your humor as well! If we know anyone looking to buy or sell, we will highly recommend you! Our experience was so very positive.”

Lori and Phil

*More references available upon request

6485 HIGHWAY 1, MELBOURNE 32940 | SOLD IN 19 DAYS FOR $1.8 MILLION After being listed on five other occasions with difference agencies, Carpenter | Kessel listed and sold this residence in 19 days. Selling at $353 per square foot, this is the highest price per foot sale for a riverfront property since June 2010.

R E C OR D

SA L E

689 S ATLANTIC BLVD, COCOA BEACH 32931 | SOLD IN 13 DAYS FOR $1.3 MILLION Carpenter | Kessel listed and sold this oceanfront residence in 13 days.

This is the highest price per foot sale since 2008 at $541 per square foot.

CASE

ST UDI ES

TO P 1 % O F R E A L E S TAT E AG E N T S I N T H E N AT I O N

DeWayne Carpenter 321.693.2593 info@carpenterkessel.com

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Kirk Kessel 321.544.9993

www.carpenterkessel.com