35 | Introduction

Channel

Our Kushty Instagram page will be made public and accessed through the handle @kushtyclothing

Measurement

Success of the content created will be measured by:

- The amount of engagement e.g., likes, shares, and comments each post has - The amount of swipe ups stories receives regarding the event and new blog posts

These measurements will be monitored monthly to create a plan of action for the following month.

Success of the competition will be measured by:

- The amount of shares, likes, and comments the original competition post receives leading up to the event

Expected Results

As a new brand, it is expected the growth of the Instagram page to be slow during the first few months of trading. By collaborating with HUMEN who have 28.7k and various influencers the number of followers and engagement is expected to increase rapidly leading up to the launch and event by directing our content to various potential consumers.

Competition Posts - Intended to create excitement and desirability