37 | Event Itinerary

CONCLUSION

Kushty is an optimistic purpose driven business to consumer leisurewear brand that focuses on the generation of today to help men feel comfortable in their own skin. We encourage them to be educated, supported, and empowered and push them to be themselves. The brand has been driven by the need to break the stigma around men’s mental health and the macro trends relating to modern masculinity, health and wellness and self-expression (see appendix 1). Although we are a fashion brand, we aim to be a positive community through our branding, marketing campaigns and business proposal to help make people aware of the current issues men are facing day to day.

Looking to the future, we want to grow Kushty further by offering more in-person experiences. We aim to develop our product range as we gain market share in the purpose-driven industry whilst considering the macro trends around us. Furthermore, we hope to be able to collaborate with bigger mental health charities to spread our values to a wider audience.