With all of the packaging ideas, i made mockups using all the colour palette to see which colours worked the best together. I wanted contrasting colours, to help the bold typography stand out. I made moodboards on Pinterest to get an idea of what kind of branding i wanted to portray.
With the labelling, I started very minimalistic, but then had the idea of adding in a question or phrase to be more personal to the consumer. I had to come up with a way for the consumer to think about their inner feelings. As the lettering is red it should catch the consumers eye.
REFERENCES
AppearHere.co.uk, 2021. Copeland Park, Peckham – Warehouse Space. [Online]. [Accessed 2 May 2021]. Available from: https://www.appearhere.co.uk/spaces/copeland-park-peckham-warehouse-space
Approveindex.co.uk. 2021. Email Marketing Prices. [Online]. [Accessed 6 May 2021]. Available from: https://www.approvedindex.co.uk/email-marketing/email-marketing-prices
Bell, A. 2021. White Paper: Future Consumer 2023. [Online]. [Accessed 9 April 2021]. Available from: https://www-wgsn-com. eu1.proxy.openathens.net/fashion/article/90420 BMI Healthcare. 2020. Men and Mental Health: A Damaging Stigma. [Online]. [Accessed 16 November 2020]. Available from: https://www.bmihealthcare.co.uk/health-matters/mens-health/men-and-mental-health-a-damaging-stigma#gdpr-out Buchanan, V. 2021. How Joy Scrolling Can Uplift Brand Storytelling. [Online]. [Accessed 7 April 2021]. Available from: https:// www.lsnglobal.com/big-ideas/article/26626/how-joy-scrolling-can-uplift-brand-storytelling
Buller, A. Josephs, R and Panesar, G. 2020. Need to Know. [Online]. [Accessed 8 April 2021]. Available from: https://www.lsnglobal.com/news/article/26304/stat-mental-wellness-becomes-a-90bn-market
Callaghan, S. Lösch, M. Pione, A and Teicjner, W. 2021. Feeling good: The future of the $1.5 trillion wellness market. [Online]. [Accessed 15 April 2021]. Available from: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market
Capterra. 2020. Google Analytics. [Online]. [Accessed 6 May 2021]. Available from: https://www.capterra.com/p/177042/Google-Analytics/
Charm, T et al. 2020. Understanding and Shaping Consumer Behaviour in the Next Normal. [Online]. [Accessed 15 April 2021]. Available from: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/understanding-and-shaping-consumer-behavior-in-the-next-normal
Clark, J. 2021. Global Colour Forecast S/S 23. [Online]. [Accessed 13 April 2021]. Available from: https://www.wgsn.com/fashion/article/90348
Comperemedia, 2019. Omnichannel Marketing Trends 2020. [Online]. Accessed 23 March 2021. Available from: https://welcome. comperemedia.com/omnichannel-marketing-trends/
Cook, S. 2020. How Much Does a Domain Name Cost. [Online]. [Accessed 6 May 2021]. Available from: https://startups.co.uk/ websites/hosting/domain-name-cost/
Friend et al, 2018. Anxiety Rebellion. [Online]. [Accessed 23 October 2020]. Available from: https://www.lsnglobal.com/macro-trends/article/23085/anxiety-rebellion
Goldstein, J. 2020. What Does Gen Z Want From Retail? [Online]. [Accessed 13 April 2021]. Available from: https://www.drapersonline.com/insight/analysis/coronavirus-one-year-on
Hawkins, A and Scott, S. 2020. Pandemic Pop-Ups. [Online]. [Accessed 13 April 2021]. Available from: https://www.lsnglobal. com/micro-trends/article/26329/pandemic-pop-ups
Hawkins, A and Stott, R. 2019. Community Commerce. [Online]. [Accessed 17 April 2021]. Available from: https://www.lsnglobal.com/macro-trends/article/23965/community-commerce-1
Houghton L and Bishop, K. 2019. The Big Idea: Four Ways Generation Z are Transforming Instagram. [Online]. [Accessed 13 April 2021]. Available from: https://www.lsnglobal.com/news/article/23975/the-big-idea-four-ways-generation-z-are-transforming-instagram
Humen.com. 2021. Mission. [Online]. [Accessed 27 April 2021]. Available from: https://www.wearehumen.org
InfluencerMarketingHub.com. 2021. Instagram Calculator. [Online]. [Accessed 6 May 2021]. Available from: https://influencermarketinghub.com/instagram-money-calculator/
Maguire, L. 2020. Gen Z is Reinventing Social Media Marketing. [Online]. [Accessed 19 December 2020]. Available from: https:/ www.voguebusiness.com/consumers/gen-z-reinventing-social-media-marketing-tiktok-youtube-instagram-lou- is-vuitton
Men’s Health Forum. 2017. Key Data: Mental Health. [Online]. [Accessed 26 October 2020]. Available from: https://www.menshealthforum.org.uk/key-data-mental-health
Men’s Health Forum. 2018. Mind Your Language, How Men Talk About Mental Health. First Edition. London. Men’s Health Forum. [Accessed 20 December 2020]. Available from: https://www.menshealthforum.org.uk/sites/default/files/pdf/mindyourlanguage_2018_appendix_v3.pdf Moran, G. 2020. Gen Z and Millennials 2020. [Online]. [Accessed 14 December 2020]. Available from: https:/www.drap- ersonline. com/guides/gen-z-and-millennials-2020
O’Brien et al. 2019. Purpose is Everything. [Online]. [Accessed 18 December 2020]. Available from: https://www2.deloitte.com/ us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2020/purpose-driven-companies.html
Porter, J. 2019. Spotify is first to 100 million paid subscribers. [Online]. [Accessed 16 April 2021]. Available from: https://www. theverge.com/2019/4/29/18522297/spotify-100-million-users-apple-music-podcasting-free-users-advertising-voice-speakers
Posner, H. 2015. Marketing Fashion: Strategy, Branding and Promotion. Second Edition. London: Laurence King Publishing Ltd Raffletickets4u.co.uk. 2021. Ticket Designs. [Online]. [Accessed 6 May 2021]. Available from: https://www.raffletickets4u.co.uk/ ticket-designs/
Rumsey, A. 2021. How The Pandemic Changed Fashion Retail Forever. [Online]. [Accessed 14 April 2021]. Available from: https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/02/25/what-does-gen-z-want-from-retail/
Smallbusinessprices.com. 2021. Website Design Prices in The UK: How Much Does it Cost. [Online]. [Accessed 6 May 2021]. Available from: https://smallbusinessprices.co.uk/website-design/
Stott, R and Walker, J. 2018. Storefront Salvation. [Online]. [Accessed 17 April 2021]. Available from: https://www.lsnglobal.com/ macro-trends/article/22196/storefront-salvation
Stott, R. 2018. Masculinity Rebranded. [Online]. [Accessed 5 October 2020]. Available from: https://www.lsnglobal.com/%20design-directions/article/22263/masculinity-rebranded
Szymanska, A. 2016. Male Positvity. [Online]. [Accessed 8 October 2020]. Available from: https://www.lsnglobal.com/%20 new-masculinity/article/18977/male-positivity
Tankovska, H. 2021. Instagram Statistics and Facts. [Online]. [Accessed 23 April 2021]. Available from: https://www.statista.com/ topics/1882/instagram/
TEDx Talks. 2017. Breaking the Stigma and Shame of Mental Illness | Kitty Westin | TEDxFargo. [Online]. [Accessed 18 November 2020]. Available from: https://www.youtube.com/watch?v=OsRF8xGgbPA
Thehappybagco.com. 2021. 9x12” Clear Happy Plant Bag (x100). [Online]. [Accessed 6 May 2021]. Available from: https://thehappybagco.com/products/clear-happy-plant-bag
Turner, C. Proportion of students declaring mental health issues doubles in five years, figures show. [Online]. [Accessed 26 October 2020]. Available from: https://www.telegraph.co.uk/news/2019/11/05/proportion-students-declaring-mental-health-issues-doubles-five/
Virtual-Events.co.uk. 2021. How Much Does a DJ Cost To Hire. [Online]. [Accessed 6 May 2021]. Available from: https://www. virtual-events.co.uk/how-much-does-a-dj-cost-to-hire/
WGSN. 2020. Coronavirus Design Priorities. [Online]. [Accessed 1 October 2020]. Available from: https:/minerva.leeds. ac.uk/ bbcswebdav/pid-8158587-dt-content-rid-17529591_2/courses/202021_32574_DESN3360/Coronavirus_Design_ Priorities.pdf
Wristbands.co.uk. 2021. Open-Ended Lanyard with Two Bulldog Clips. [Online]. [Accessed 6 May 2021]. Available from: https:// www.wristbands.com/products/3-8-open-ended-lanyard-with-two-bulldog-clips-100-pack?variant=28686815920205
