41 | Visual Merchandising

VIP-Package Website and Blog

Instagram

Logo Development

Above are experiments of the Kushty logo from first and second semester. At first i played around with a softer font based on the original colour palette i chose. However, when using them in mockups they did not look as professional. During the second semester, I finalised my logo and visual brand identity. The values of support, educate and empower were the strongest key values, therefore i thought these should be in the logo. After a lecture from Paul Young, he gave the advice of not putting everything about your brand in the logo.

FInal Logo Choices

My final logo takes on a more bold and strong approach. I kept the typeface very clean, joining it together with a connecting line that runs the whole way through the word. This creates a speedy effect throughout the short and simple word, this represents the ease of using the service, and is a reminder that help is easy to recieve. I created a smaller secondary logos that will be used on the instagram, website and blog pages. These are different colours to represent each area of the website. For example from top to bottom: Clothing, News, Community, Wellbeing.

Kapferer’s Brand Identity Prism