45 | Introduction

Maison De Choup Madhappy

•Minimal, lots of white space, cool and fashion forward/modernised website •interesting to see that the blog page isn’t as modernised, looks basic •doesn’t fit with the main website •use of large images/models on the page •each pop up has a different coloured themed •does fit with the theme of Madhappy •good it shows colourways on each piece

Boys Get Sad Too

•very minimal website, only has photos of the individual pieces of clothing •the website is very basic, not very professional typefaces •website doesn’t really show what the brand is about through colours or visuals

D.R.E.A.M

•very minimal website – lots of blank space •no models just the individual pieces of clothing •explains what the business is about on the homepage of the website which is important

Maison De Choup

•explains what the business is on the front page •also very minimal website – shows which pieces are out of stock •does not show models just individual bits of clothing

Overall Comments

•It became clear that all of the sites were very simple containing lots of white and blank space. •Was interesting to see what these competitors featured on their websites and what key information needs to be on Kushty’s •Some of the designs were very basic and not as professional – not a lot of imagery so wasn’t very interesting to look at •Kushty needs to engage with consumers and look at mental health in a positive and inclusive way – so I think it is important to have lots of imagery (with inclusive and diverse models), bold colours, and bold typography •The blog will also fit within Kushty’s values and brand identity as it may help make the move from clothing to the service section more seamless and portray how simple and easy getting support is

I used Adobe Illustrator to come up with these ideas. I wanted the website to be colourful to help promote positivity, but also be easy to use. I chose big buttons first on the pages, but they looked clunky and not as professional. When adding more pictures, i thought it made the website look more professional and stand out in comparison to the competitors