UTU, Finland

● MSC Cruises: This global cruise line operates worldwide and has designed its biggest cruise ship, the Meraviglia, with an innovative and consumer centric approach. After long research, surveys and tests involving both the staff and the consumers,

Meraviglia became the first smart ship with 16.000 connection points, 700 digital spots, 358

SmartScreens etc. The aim was to give personalized experiences to the customers, support the planning and booking of different experiences, and to enjoy a unique experience.

Benefits (what has changed thanks to this project and for whom) Link to www

Incredible benefits in terms of customer satisfaction. The products and services offered are in line with the user’s experience and point of view. https://www.zerounoweb.it/cioinnovation/metodologie/design-thinking-definizioneesempi/

UTU, Finland

Case #1 in education

Title

Design-thinking approach through architecture

Place

Helsinki, Finland Greece, Cyprus, Czech Republic, Vietnam, Thailand Organization/Institution Arkki International

Description

What Arkki’s mission is to empower children and youth with the most essential skills for becoming innovative influencers of the future.

Arkki program represents Finland’s core values: education, equality, participation, creativity and innovation. Arkki programmes have been developed in Arkki Finland since 1993 and Arkki ‘Curriculum’ was approved by the Ministry of Education and Culture in 2008 and follows the national system called “National Core Curriculum for the Advanced Syllabus for Basic Education in Architecture”. Arkki is present in 7 countries and actively collaborates with Finland and internationally with local governments, companies, and organizations such as UNICEF to make children’s voices better heard all over the world. Recently Arkki has been selected as a finalist for the WISE 2020 Awards for its impactful and innovative approach to

education, it has won UNICEF CFCI2019 Inspire Award in the category “Meaningful Child Participation” and has made it to the prestigious HundrED 2020 Global Collection as one of the leading and most inspiring innovations in education that are changing the face of K12 education today.

How Arkki aims to provide children with new capacities, means, and media to influence the creation of our future environment, no matter what their occupation will be. The Arkki program and pedagogical approach enhance creativity and innovation skills by constantly engaging the pupils in design thinking processes through project based challenges. Arkki International provides creative education to 4-19-year-old kids using architecture and design projects to integrate different STEM subjects, using the STEAM approach, where architecture is the “A” instead of the arts. Architecture is perfect for integrating STEM subjects, humanities, and social sciences, due to its multidisciplinary nature. The architecture enables multidisciplinary project work. Arkki uses the following methods to foster creativity: phenomenal learning, experiential learning, creative problem solving, multisensory learning, design-thinking and a joy of learning in order to build innovation skills. Innovation skills can be defined in this case as: creativity, complex problem solving, empathy and collaboration, communication, curiosity and motivation, influence and participation, cultural and social awareness.

As an example, Arkki Finland works frequently with the Helsinki City Planning office for its urban planning and design projects. Most notably, Arkki students have helped design and plan the 32-hectare “Hernesaari” peninsula area to become a child-friendly residential area of Helsinki. They also participated in designing the Save the Children Headquarters in Helsinki, and many other projects.

Benefits (what has changed thanks to this project and for whom)

Pupils are in charge of their learning. Students have developed innovative skills necessary to enter the future job market. Students come up with new and useful ideas. Raising interest in architecture and its applicability. Students take ownership of their learning. Children are encouraged to think.

Link to www

https://www.arkki.com/

Case #2 in entrepreneurship Title

Happiness creates success

Place

Tampere, Finland Organization/Institution Framery Oy

Description

In 2010, around a hundred employees were working in the same open office space. Two of them, including the current CEO, who was also one of Framery’s founders, was affected by their boss speaking constantly on his phone with a headset. It was very hard to concentrate on anything. They asked their boss to isolate while making his calls. He replied “Well, buy me a phone booth”. The problem was that there weren’t any on the market so the only alternative was to make one.

Framery is a pioneer and leading company in manufacturing and developing soundproof private spaces and pods that enable and reinforce happiness in workplaces. Framery was founded in 2010, and its products help solve noise and privacy issues in dozens of the world's leading brands' offices, including Microsoft, SAP, Puma and Deloitte.

Based on consumer’s feedback, they were able to acknowledge that the first booth was neither good looking nor particularly soundproof. Nevertheless, they believed there was a market need and after further research, identified many workplaces that suffered from the same problem with no solution available.

They decided to improve their initial product, using the Design Thinking methodology. They spent years in development: analyzing customer feedback and conducting rigorous trial and error. The 6th generation phone booth or pod finally resulted in a functional, silent place to work with great acoustics and silent ventilation, the Framery O.

At first, it was challenging to sell them. Framery Oy then switched from a product-centric approach to a more customer-centric approach. The company organized a workshop to collect user experiences and used storytelling