MSS, ICELAND

Benefits (what has changed thanks to this project and for whom) Final design

● Identification and prioritization of pain points relating to current processes needing to be improved. ● Guided change management, ensuring acceptability of the provided innovations, avoiding solutions pushed by the main stakeholders in the past (disappointments, reluctance, time and money wasted in unuseful and unaccepted projects, etc.) ● Raised awareness among stakeholders of the importance of user experience (UX) and user centred design, for example better empathy with final users and understanding of their needs.

● Provided the IT team with high quality mock-ups, co-designed and already approved by the final users, allowing a quick and cost-effective development process.

MSS, ICELAND

Case #1 in education Title

The Box – Design thinking

Place

Reykjavík Iceland Organization/Institution The University of Reykjavík - SA Confederation of Icelandic Enterprise Ministry of Education, Science and Culture The Icelandic Upper Secondary Student Union (SÍF)

Description

The University of Reykjavík holds a competition for students in Colleges with support from the SA Confederation of Icelandic Enterprise. In each school, there is a maximum of three teams. They are getting projects from the University and companies and they are required to use design and creative thinking to find the best solutions. The students record the process on video and send it to the University along with reports from the teachers. The University then chooses teams from schools from all over the country to come to Reykjavík and compete again, but now with the other selected schools. The teams are given eight projects and have limited time to solve them. The teams are often composed of students from different disciplines in school who have to work together and practice using the different knowledge and strengths of each other to be able to win. Example of projects: ● Construction of cranes in a work area. The crane must be strong and tested. ● Using 34 puzzles to make insects in 3D. ● Building as tall a tower as possible from chocolate. To be successful, students have to use Design Thinking and work together as a team. The aim of the competition is to promote and raise interest in technology, technical studies and jobs in the industry, since in Iceland there is a significant shortage of technically educated people.

Benefits (what has changed thanks to this project and for whom)

Link to www

Students are practicing Design Thinking and learning to use each other's strengths as well as working in teams. They get insight into the projects and activities of various companies in the business world. The name of the competition is “The Box” but the goal is to push the students to think outside the box. https://www.ru.is/boxid/um-keppnina/

Tools, materials, videos

Video from the competition: https://www.ru.is/boxid/eldri-keppnir/keppnin-2014/

Students in “The box”

Case #2 in entrepreneurship Title

Place

Unparalleled automation in fish factories. Iceland

Organization/Institution Marel Vísir - Fish factory Einhamar - Fish factory

Description

Collaboration in innovation between technology companies and the fishing industry. The fishing industry requires a large number of people to process fish products, this means quality and traceability is very important as well as the quantity of fish as luxury food on expensive product categories. One day the white fish department of Marel got this question from a supervisor in a fish factory, “Is it possible to design machines that can clean and cut the fish fillets as this is the most difficult and costly job in the fish factory requiring a lot of manpower?”. Flexicut is a machine that Marel designed as a solution and is producing for larger fish companies. The machine is cutting the fish fillets exactly as the customer wants and has sensors that even takes care of bones and worms. In fact, the whole fish goes to a machine at one end and finishes, in the packing, ready to export the same day. The technology created takes care of production and registration requirements, while robots take care of the packaging and weighing. Finally, staff manages the