Summary: Benefits of Design Thinking for Entrepreneurs

Building a successful business nowadays, more than ever before, means staying customer centric. Considering customers as partners in the development of products and services ensures that your venture is: based in reality, innovative and competitive. Design Thinking methodology offers a structured approach to innovation.

● Design Thinking can help your business detect and demonstrate your competitive advantage so that you can standout from other companies. It is a strategic element! ● The Design Thinking process can help you track and measure your progress and outcomes. It also allows you to evaluate feedback from various entrepreneurial activities. ● Design thinking allows you, as an entrepreneur, to follow different thinking styles and explore open-ended options to come up with an actionable solution. ● It engages your team in divergent and convergent thinking and therefore improves understanding of their work and communication. ● It integrates all members of your team into the process of staying closer to the customer. ● Using Design Thinking helps your organisation be closer to your users and the market, react quicker to changes and adapt to them. Very important in these uncertain times (Covid-19 we’re looking at you)!