Art Square Lab, Luxembourg

inspection stage and makes sure that the machines work correctly. Marel has been working on developing the Flexicut machine and sensor for a long time, and have improved the equipment to a high standard of precision. From the idea (of having machines manage this specific job) to the solutions they have now there has been a lot of cooperation with the industry.

Benefits (what has changed thanks to this project and for whom)

Link to www

Automation in fish factories is important to ensure quality and traceability of fish products. It also increased revenues, stability and higher efficiency. It brings companies more profit, simplifies jobs of the staff and provides more jobs for staff who have technical education. More efficiency is also good for the environment and is a factor in responsible fishing. https://marel.com/en/products/flexicut

Flexicut from Marel the new system. The job of cleaning the fish is the past in many companies.

Art Square Lab, Luxembourg

Case #1 in entrepreneurship

Title

ING Loan Simulator

Place

Luxembourg, The Netherlands, Belgium Organization/Institution ING Bank

Description

The ING Group (ING) is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. A few years ago ING decided to make a major effort in innovation as the new direction felt that, to stay relevant for their customers, they had to make their business evolve faster. In ING’s view, innovation was not about gadgets or new technology, but rather in managing to create a different set of customer experiences. PACE was born: a combination of Design Thinking, Lean Startup and Scrum Agile.

PACE is a combination of Design Thinking, Lean Startup and Agile Scrum. It is an iterative 5-steps process: discover, problem fit, solution fit, market fit and scaling.

It is used to achieve a 3Cs strategy: customers, culture and connection.

PACE is disseminated into the entire ING group for 54,000 employees, in 40 countries and thanks to its 3 innovation labs in Amsterdam, London and Singapore, chief innovation officers, its Service Design academy and Experiment Design academy as well as boot camps and coaches. Pace is used at ING Luxembourg successfully as a simulator for mortgage and consumer loan examples to prove it.

Benefits (what has changed thanks to this project and for whom)

Thanks to PACE, ING is able to focus on what it calls “The three Cs: Customers, Culture, and Connection.” Design Thinking is used in order to achieve the first C, “Customer”. The idea is to create only something really useful for customers, something that meets their needs. For the banking group, innovation has to happen in close relationship to the customer with the most important thing being the separation of assumptions and opinions regarding what customers want and need, from facts. The empathy brought by Design Thinking allows them to define

Link to www the customer’s real problems and solutions, as these can only truly be validated with the customer. In order to do this, an innovative “Culture” (the second C) is needed. This is achieved by communicating the strategy to employees through workshops, boot camps, academies, chief innovation officers as well as through dedicated coaches who travel around to the different countries. Thanks to this organization, every team in the group speaks the same language and becomes self-sufficient. In addition, inputs and data are collected from all teams. The third C is for “Connection” which is achieved through partnerships, equity investments and specialized branches in Fintech. All in all, PACE aims towards: a constant improvement of products and processes, at empowering people and achieving collaborative innovation. In addition, it aims at reducing the waste of scarce resources. In addition to Design Thinking, the Lean Startup methodology brings its culture of experimentation for testing assumptions quickly, diminishing risks, time and cost.

https://www.youtube.com/watch?v=C3FRA9iA7FE

Case #2 in education Title

The Mini- Companies

Place

Luxembourg Organization/Institution Jonk Entrepreneurs/Art Square Lab

Description

The Young Entrepreneurs is part of a Luxembourgish international competition run by young entrepreneurs in many European countries. The students of local schools are invited to develop their business ideas and receive coaching by successful entrepreneurs in their countries. Usually, they start the project with basic ideas and work on development of pitch, business model and the “MVP”. For two years Art Square Lab offered the Creativity Camp to these students. The Creativity camp is a Design Thinking workshop at the very beginning of the project in which the teams had a chance to apply the first two phases of the Design Thinking to their fledgling ideas. The workshop