European Entrepreneurship opportunities

Intellectual Output 6 CASES Analysis Report: European Entrepreneurship Opportunities

CDTMOOC project

INTELLECTUAL OUTPUT 6

CASES Analysis Report: European Entrepreneurship Opportunities

Authors:

ArtSquareLab | Luxembourg

SuccubusInteractiveLtd |Nantes, France

UniversityofTurku | Turku, Finland

Euro-net | Potenza, Italy

MiðstöðsímenntunaráSuðurnesjum |Reykjanesbæ, Iceland

“CDTMOOC“ project: approved by the European Commission under the programme “Erasmus+ – KA2 – Strategic Partnership for Higher Education” Project no. 2019-1-FI01-KA203-060718

“ThisprojectisfundedbytheEuropeanCommission.Thispublicationreflectstheviewsonlyof theauthor,andtheCommission/NationalAgenciescannotbeheldresponsibleforanyusewhich maybemadeoftheinformationcontainedtherein”.

Contents

CHAPTER1–Start-uptrendsinpartners’countriesandEurope 4

1.1.Introduction 4

1.2.Start-uptrendsinEurope 5

WorldwideStartupRanking 6

1.3.Start-uptrendsinIceland 7

WorldwideStartupRanking 8

1.4.Start-uptrendsinItaly 11

StatusofInnovativeStartups 11

WorldwideStartupRanking 12

1.5.Start-uptrendsinFrance 14

WorldwideStartupRanking 16

1.6.Start-upecosysteminLuxembourg 22

GeneralInformation 22

WorldwideStartupRanking 23

1.7.Start-uptrendsinFinland 25

GeneralInformation 25

StatusofInnovativeStartups 26

Entrepreneurshipsocietiespromotingentrepreneurship 26

WorldwideStartupRanking 27

InterestingStartups 29

1.8.Conclusion 33

CHAPTER2–Cases:EuropeanCulturalHeritageandEntrepreneurship 34

2.1.LifeinTravel–biketours,Italy 34

2.2.KRINGUM-Travelingfamilygame,Iceland 35

CHAPTER3–Cases:SocialEntrepreneurship 39

3.1.FinnishdesignandFairTrademanufacturer,Finland 39

3.2.CoBees,Cooperativeincubatorinitiative,Luxembourg 42

3.3.Foundationactingagainstexclusion,France 44 3.4.InfoMentor-learningdevelopment,Iceland 45

CHAPTER4–Cases:Glocal Development andEntrepreneurship 49

4.1.Zerofood-wastecommunity,Finland 49

4.2.VAIAwoodcraftingfromwaste,Italy 51

CHAPTER5–Cases:FabLabandEntrepreneurship 53

5.1.BestCoworkingspace2020,Finland 53

5.2.Sociétéd'ImpactSociétal-SIS,SocialImpactCompany,Luxembourg 55

5.3.DigitalCrossroads:Discover,Test,MakeTogether,France 56

ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

CHAPTER 1 – Start-up trends in partners’ countries and Europe

1.1. Introduction

About this GUIDE

This is a FREE Open Educational Resources (OER) guide about case analysis of European entrepreneurship opportunities and includes videos, weblinks, tools and other materials. It describes successful cases, a short history and implementation examples to inspire and inform.

The guide is designed to be used by:

CurrentStudents:Toenrichandupdateknowledgeacquired inacademic courseswith real cases of successful enterprises.

Future Students: To interest students in attending the Higher Education (HE) system by providing, for free, an innovative point of view about successful cases of entrepreneurship.

Former Students: To update existing knowledge with fresh perspectives from innovative or new sectors of entrepreneurship.

Start-ups, Accelerators and Incubators, all SMEs and the general Business Sector: To provide new perspectives and live cases that could potentially inspire new enterprises.

About the METHODOLOGY

ThisIntermediaryOrganisation(IO)analyzessuccessfulcasesofentrepreneurshipinrelevantand interestingsectors.Toprovideagoodeducationalimpact,itisimportanttoidentifytheelements of success by exploring the history, evolution, errors, orbit shifting moments and methodologies used.

The selected topics are:

EuropeanCulturalHeritageand Entrepreneurship:Currently oneofthemainmethodstovalorise local culture is by creating local entrepreneurship opportunities.

According to Wikipedia, “Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural,orenvironmentalissues.”Itisrecognised globallyasoneof the mostchallengingsectors for a start-up to be created.

Glocalisation is a word composed of global and localisation. It is the adaptation of international products to the particularities of a local culture in which they are sold. The process allows the integration of local markets into world markets.

FabLab is the abbreviation for Fabrication Laboratory, a type of small scale workshop offering (personal) digital fabrication. The FabLab concept is used as a platform for learning and innovation: A place to play, create, learn, mentor and invent. It is a place where one can connect toaglobalcommunityof learners,educators,technologists,researchers,makersandinnovators. Thereisanevidentbenefitespeciallyforthecreationofstart-upsandthedevelopmentofalready existing enterprises.

About INNOVATION

This IO presents innovative characteristics of cases on their way to success. Thanks to the mix of topics, it is possible to inspire a large context from very local (e.g. glocal activities, cultural heritage, local FabLab) to worldwide dimension (social entrepreneurship and sharing economy but also FabLab worldwide community).

Another relevant aspect of innovation is the social engagement and impact arising from entrepreneurship activities that is not only oriented to the business sector but also the creation of social and civic value (ref. social entrepreneurship). The preservation of local heritage, culture and products are more and more necessary because of sustainability needs (e.g. fighting global warming and preventing climate change) and community building (e.g. for facing global crises, like pandemics).

About the EXPECTED IMPACT and TRANSFERABILITY POTENTIAL

The impact is expected to be large and the transferability potential should be substantial thanks totheavailabilityoftheguideinfivedifferentnationallanguages(English,Finnish,Italian,French and Icelandic).

1.2. Start-up trends in Europe

According to EU-Startups1, the top predicted start-up trends in Europe for the year 2022 are the following:

● Web3

o

o

(Decentralised

1 Source:https://www.eu-startups.com/2022/01/2022-startup-predictions-insights-from-european-investors/, 24.3.2022

CASES ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

oSecurityforcryptoandWeb3

●FutureofWealthManagementandPersonalFinance

●ClimateTechandSustainability

WorldwideStartupRanking

OntheWorldwideStartupRankingportal,thefollowingaretheprofilesofthe10beststartups inEurope2:

Europe Rank StartupLogoDescriptionCountry

1Telegram

Aneweraofmessaging

Telegramistheworld'sfastestandmost securemessagingapp–similartoIMappslike WhatsApp,butbetterineverydetail.Pure instantmessaging—simple,fast,secure,and syncedacrossallyourdevices.Over100 millionactiveusersintwoandahalfyears.

Russia

2S

2Typeform

Makingonlineformsandsurveysawesome Typeform-Withnocodeordesignexperience necessary,you’llbecreatingbeautifulonline forms&onlinesurveysinnotime,usingour intuitive“Typeform-builder”.

Spain

3PixaTool

ConvertanyimageintoPixelArt/8Bitstyle YoucanusePixaTooltoget8bit/Pixelstyle imagesorvideos,optimizeyourPixelArtor gameassetsjustaddingsomecooleffects.

WorksasaPixelArtconverterorPixelArt conversiontool.

4pCloud

pCloudprovidescloudstoragesolutionsfor personalandbusinessconsumers.

pCloud-ItisyourPersonalorProfessional cloudstorage.Allyourphotos,videosand documentsarestoredinonesafeplaceand theyareaccessibleonanydevice,wherever yougo.

5Rebrandly

CustomURLShortenerforSharingBranded Links

Rebrandlyistheeasiestwaytocreate,share andmanagebrandedlinks.Weoffer companiesandindividualsthepossibilityto

Spain

Bulgaria

Italy

6Smallpdf

brandandshortenthelinkstheyshareusinga specificdomainnameoftheirchoosing.

ThefirstPDFsoftwareyouwillactuallylike. 21toolstoconvert,compress,andeditPDFs forfree.

7Contentful Thecontentmanagementplatformforweb& mobileapps. Contentfulisaflexibleandfuture-friendly contentmanagementplatformthathelps editorstomanageanddevelopersserve contentintomobileorwebapplications.

8Revolut Beyondbanking.

Asecure,mobile-basedcurrentaccountthat allowsyoutohold,exchangeandtransfer withoutfeesin25differentcurrencies.

Switzerland

Germany

United Kingdom

9Workable

10DataCamp

1.3.Start-uptrendsinIceland

Yourhiring,madeWorkable

Workablehelpscompaniesimprovethe qualityandefficiencyoftheirhiringby simplifyingthemosttime-consumingtask: browsing,screeningandmanagingcandidates. United Kingdom

DataCampisayoungteamofdataanalytics enthusiaststhatprovidesfreeinteractive datascienceandstatisticseducationtothe world.

DataCamp-Becomeadataexpertnow.

DataCampisanonlineinteractivetrainingand educationplatforminthefieldofdata analytics.

Belgium

Thereistremendousamenabilityforsupportingstart-upsinIceland.Thegovernmentandvarious companiesreliablysupportstart-upswithfundsandvariousincentives.Start-upsareconsidered beneficialforsocietyastheyoftencompeteinternationally,andthusarerequiredtostrengthen theirbusiness,technology,production,andinnovation.Thestrengthderivedfromthis internationalenvironmentbenefitsthecompaniesattheirspecificlocationsincetheyareaforce todelivercompetitiveresults.

AccordingtoanofficialstatementfromtheGovernmentofIceland(StjórnarráðÍslands),the governmenthasagoodunderstandingofwhysupportingstart-upsishelpfulforthecountry’s economyandgrowth.Theystatethat“Start-upsarethefoundationforprogressandincreased valuecreationinacompetitiveinternationalworld.Betterproductionbasedonnewtechnology orproductionmethodsisthefoundationofimprovedproductionandthereforebetter-living

CASESANALYSISREPORT:EUROPEANENTREPRENEURSHIPOPPORTUNITIES

conditions.Theinternationaldomain,thosecompaniesthatcompeteagainstcompaniesonthe internationalmarketandaremostlyindependentoflocalresources,areoneofthegreatest growthspurtsfortheIcelandiceconomywhereinnovativeworkintechnologicaldevelopment, designandintelligentsolutionsempoweramultitudeofprogressintheworkinglifeand community.”

Additionally,thegovernmentmentionshowitwouldsupporttheinitiationofstart-upsthrough avarietyofactivefunds.“Publicpolicyandmeasurestopromoteentrepreneurshipand innovationareoneofthemainchallengesforgovernmentstopromoteaninternationally competitiveeconomyandincreasedvaluecreation,acrossindustries.Thegovernment'spolicyis implementedthroughgovernmentagenciesthatbelongtothesupportsystemoftheeconomy, andalsothroughfundsandgrantprograms.”3

WorldwideStartupRanking

WelookedintothestatusofIcelandiccompaniesatstartupranking.com,anddiscoveredthat Icelandiccompaniesarenotwellpresentedinthissurvey.Theinformationisoldandnotupto date.Itisimportanttorealisethatsuchlistsareonlyasgoodastheinformationtheyreceive.

Belowisthestatusof10bestIcelandicstart-ups4fromtheWorldwideStartupRankingportal:

CTemplarisasecureemailplatform providinganonymousandend-to-end encryptedemailtoanyonewhoneeds theircommunicationsshieldedfrom pryingeyes.

Instantlyshareyourbrowsertabor screenwithnopreparationrequired.

4helloaurora

cansearchyourarchiveorcompose messageswithoutgettingdistracted.

NorthernLightsapplicationfor everyone

Themostaccurateanduser-friendly NorthernLightsforecastapplication youarelookingforonyourlong chasingnight!

5Norde Buildyourbrandassets NordeSourcemakesiteasyto customiseentireiconsetstofityour brand.Builtfordesigners,developers, marketersandanyonewhoworkswith alotoficons.AvailableforMac, WindowsandLinux!

6iOS9News iOS9NewscoversthelatestAppleiOS updates,breakingnews,tips,tutorials andeditorialstoquenchyouriOS thirst.

Webreaktherumours,features,and everythingyouneedtoknowabout theupcomingiOS9firmwarethatis releasedin2015.

7Expluria

8BuildingeKart

9Moodist

Iceland

Realtimeinformationfortravellers ExpluriaisaSaaScompanythatbrings real-timeinformationtotravellersand tourindustryprofessionals,solving everydayproblemsandtargetswaste inthebus-basedtourindustry.The ExpluriaPlatformconsistsofafree mobileappandasecondappandweb portalforprofessionals.

Architectural,Contractors,Interiors BuildingeKart–StartupStory Ifyoucanshopforgroceries,books andmobilephonesfromyour smartphone,thenyoucanalsoshop forconstructionmaterialsandservices rightfromthecomfortofyourliving room!

ExpressYourself

Iceland

Iceland

Iceland

Iceland

Iceland

Moodist is a social review site which focuses on expressive, short and concise reviews that can easily be shared and followed.

Another site, Seedtable provided more up-to-date information on start-ups to watch in 2022. However it is only focused on the tech sector, but it does much better at presenting the fastest growing start-ups in the tech industry than the previous list. The growth is based on economic numbers.

5

Iceland Rank Startup Logo Description Country

1 EpiEndo

EpiEndo Pharmaceuticals is a pharmaceutical company focused on novel solutions for chronic airway diseases.

Iceland

2 Authenteq

Authenteq is an automatic identity verification and privacy platform that issues a blockchainbased, self-owned & controlled digital ID.

Iceland

3 Expluria

4 Alvotech

Secure, real-time mobile app for the tourism industry. Iceland

Alvotech is a global biopharmaceutical company, focused on developing biosimilar versions of leading monoclonal antibody molecules.

Iceland

5 Bungalo

Bungalo is a rental platform for rural properties with an experienced twist that helps people create lasting memories.

Iceland

6 Avo

Make your data as robust as your code. Say goodbye to missing properties, typos, and type errors.

Iceland

7 GRID

GRID empowers everyday Excel users to turn their spreadsheets into modern web applications without learning any new skills.

Iceland

5 https://www.seedtable.com/startups-iceland,25.3.2022

NALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

8 Controlant

9 TripCreator

Controlant is a B2B cloud technology company leveraging IoT and next-generation analytics.

An award winning trip planning solution now available for Travel Agencies, OTA’s, Airlines, Travel Services and Bloggers/Indie Media.

10 Dohop

DoHop is an online search engine and a mobile app that offers information about flights, hotels and rental cars.

Iceland

Iceland

Iceland

1.4. Start-up trends in Italy

Status of Innovative Start-ups

Thelastdataavailable for start-ups in Italy arecoming froma report made bytheItalian Ministry of Labour together with Unioncamere (a network of all Italian Chamber of Commerce)

6

The data, updated as of July 2021, provides a view of new business activities 8 years after the introduction of a national law recognising and promoting start-ups with a National Register for innovative startups.

Thestatuscanbeobtainedof anyinnovativestart-upandcorporationswithfewerthanfiveyears of establishment, with an annual turnover of less than EUR 5 million, is unlisted on the stock exchange and in possession of specific indicators (regarding the technological innovations required by national law).

The start-ups currently consist of more than 13,000 businesses, registered in the special register as innovative startups and as of July 2021 represents 3.6% of all newly established companies.

Regarding geographical distribution: 1 in 4 start-ups are established in the Lombardy region (northern Italy and with Milan as the capital).

About the profiles: (5,575 total start-ups)

- The start-ups are mostly micro-business (average production value €171,7k), also because the best-performers are losing their innovative start-up status in the National register.

- More than half of innovative start-ups (52,3%) have a profit loss.

6 Source:https://www.mise.gov.it/images/stories/documenti/2_trimestre_2021_1.pdf

CASESANALYSISREPORT:EUROPEANENTREPRENEURSHIPOPPORTUNITIES

-75%ofbusinessactivityisaccountedforbyserviceproviders(softwareandICT,Research andDevelopment,informationservices),16,6%isinmanufacturing(mainlymanufactureof machinery,computersandelectronicandopticalproducts),while3.0%workincommerce.

-Thereare1,746femaleledinnovativestart-ups,definedasthemajorityofsharesand officesbeingheldbywomen.Thisis12.9%oftotalstart-upsand21.1%ofnewcompanies.At leastonewomanispresentinthecorporatestructureof42.6%ofthetotalstart-ups.

-Younginnovativestart-ups(under35)accountfor2,451ofthetotal(18.1%,and14.9% amongnewcompanies).Atleastoneyoungpersonispresentin41.1%ofstartupscompared to31.9%ofothercompanies.

-Innovativestartupswithapredominantlyforeignshareholderstructureaccountfor483 ofthetotal(3.6%,and9.5%amongnewcompanies).Atleastonenon-Italiancitizenispresent in14.3%ofthetotalstart-ups.

FollowingthedatacollectedbytheUniversityPolitecnicodiMilanoinitsObservatoryforDigital Innovationreport7,themaintrendsinItalyin2020include:

-FintechandInsuretechwith€55,3billionfundingcollected

-Informationsecurity

OntheWorldwideStartupRankingportal,thefollowingaretheprofilesofthe10bestItalian startups8:

Italy

1Rebrandly

CustomURLShortenerforSharingBranded

Rebrandlyistheeasiestwaytocreate,shareand managebrandedlinks.Weoffercompaniesand individualsthepossibilitytobrandandshorten thelinkstheyshareusingaspecificdomainname oftheirchoosing.

Italy

2Italist

ThelargestmarketplaceforItalianhigh-end

7Source:https://magazine.archangeladventure.it/startup-hi-tech-in-italia-ecco-i-trend-e-i-settori-in-crescita/

Italist-thebiggestmarketplaceforItalianhighendboutiquesandemergingItalianbrands.

3Ludwig Findyoursentence

Ludwigisthelinguisticsearchenginethatboosts yourEnglishwriting.Itletsyousearchand resolveyourlinguisticdoubts,helpsyoutoturn yourideasintowell-writtentextsandmakesyou incrediblymoreindependentandconfidentat yourjob.

Italy

4GamePix

GamePixhelpsGamingcompaniesreleasetheir fullpotentialbydistributingHTML5videogames onwebchannels. GamePixhelpsGamingcompaniesreleasetheir fullpotentialbydistributingHTML5videogames beyondappstores:onthousandsofweb channels.GamePixreachesmillionsofplayersin 200+countrieseveryday.

5SplitShire

Freestockphotographyforcommercialand personal TwoyearsagoIcreatedSplitShirewiththesimple aimofgivinglifetophotographsthatwouldhave goneintooblivionwithoutanyutility.Inthe courseofalmosttenyearsofphotography,Ihave accumulatedmanyfiles,thousands,thatwereon theharddiskgatheringdust.Now,these photographswhichwerepreviouslylivinginthe darkestcornersoftheharddriveliveonwebsites likeTheHuffingtonPost,CNN,BooksCovers, Magazinesandthousandsofwebsites/blogs.

Italy

6ProntoPro

Personalisedestimates,free,inafewhours Aplatformthatbringstogethersupplyand demandforprofessionalandartisanalwork.

Thispagewascreatedtoinformandatthesame timetoallowyoutoexpressyourexperienceon ProntoProandreportanyonlinescams

Italy

Startinganonlinebusinesshasneverbeeneasier thanthis!

Italy

Italy

Italy

The web marketing and SEO suite is designed for bloggers and professionals. Every analysis, report or suggestion is created through an incredible scan made by our algorithms. They can find detailed information helping you in the optimization process of your website.

9 Concorsando.it Concorsando.itisasociallearningplatform. Concorsando.it - The social learning of Italian public competitions!.

10 Satispay

Independentandinexpensivepaymentsystem thatmakesmoneyexchangeeasy. Satispayis asmartpaymentplatformthat enables individuals to pay in affiliated stores (online and offline), exchange money with friends and set aside small amounts of money.

Italy

Italy

1.5. Start-up trends in France

Startup trends in France

In recent years there has been, in general, a positive climate for startups in France. The French government has put in place several initiatives to foster the emergence and growth of new companies, specifically in the technological sector. Special initiatives are also aimed at attracting foreign investors and entrepreneurs: the ‘Welcome to France’ platform supports foreign investors, entrepreneurs, researchers, and employees to understand and overcome the administrative issues of setting up or joining a business in France. Moreover, some tax strategies have been put in place to support startups and innovation: The Research Tax Credit (IRB), The Innovation Tax Credit (ITC), The Jeune Entreprise Innovante status (JEI - Young Innovative Enterprise). Different financial support mechanisms for young innovative enterprises are available3 including: Tech Grants, R&D loans, priming loans, innovation loans, and in particular, specific grants for supporting deep-tech innovation.

Currently, France is experiencing consistent growth in terms of innovation. They ranked 12th in the 2020 Global Innovation Index (16th in 2019). For patents issued they ranked 2nd European wide, 4th globally, with 6,2% of the patents submitted to the European patent office. This is a direct result of efforts by French policies makers in the last years: “Between 2008 and 2018,domesticspending onresearch and developmentincreasedby 1.6%peryear, afasterpace than French GDP, to reach 51.8 billion euros in 2018”3 and this allowed to develop competent researchers poolcounting “295 000 researchers, an equivalent of 9.6 researchersfor 1000 active workers (against 7.7 at the European level), of which 28% are women.”3 .

Despite the COVID-19 crisis, fundraising for French startups didn’t stop and has brought fresh resources that could be implemented for business growth depending on the maturity of the company. In 2020, France ranked 2nd, for a European country, in venture capital funds raised… and fund-raising has quadrupled in five years. In 2021 French startups raised over €6 billion, showing growth, up from the €5 billion raised in 2020 and €4.4 billion collected in 2019. In June 2021 France had up to 16 unicorns. In particular, in 2021 (see Table A) the most active sectors were in Fintech, Healthcare (including Biotech and MedTech) and E-Commerce companies. The firsttwoeachwith 10outof58startupsthatsuccessfullyraisedfunds(with643.4M€and684.17 M€ respectively) and E-Commerce with 7 top fundraisers (1383.1 M€). These three sectors all together consisted of 43% of the overall funding. The other sector most represented is Logistics (4 representatives) and AI (3). Other sectors include: Business (Management and Planning, (2), CRMsolutions(2),Cryptocurrency(1),CyberSecurity(1),EdTech(1),Energy(2),Food(2),Gaming (1), GreenTech (1), Hotel Real Estate (1), HR Management (2), Insurance (2), IT (1), Job Marketplace (2), Mobile Games (including Platforms, 2), User Experience Analysis (1).

Noticeably, the two representatives of the Gaming sector (Sorare) and the pure Mobile Video Games industry (Homa Games) were the only startups running for two rounds of fundraising in 2021, proving their accelerated level of maturity (respectively from Series A at 40 M€ to Series B at an astounding and unrivalled 585 M€ for Sorare; and from Seed funding at 12.59 M€ to Series A at 44 M€ for Homa Games).

In the two first months of 2022 (Table B), ten startups have already raised funds for a total amount of €2 billion with E-Commerce taking the lead with the biggest amount (700 M€) and FinTech as a close runner up (601 M€), both with two representatives out of the ten. HR Management has two representatives as well. In terms of sectors, there is an important new entry with ExoTec that brings robotics into the funding arena. Healthcare, IT and Insurance are the other sectors covered at the beginning of this year. The FinTech company Qonto (486 M€) leads the group and consolidates its growth (series D), closely followed by BackMarket (already series E) with 450 M€, almost doubling the funding raised in 2021. Also, Alma, Ankorstore, and Payfit followed up early this year on what was raised in 2021.

There are also activebusiness incubator and accelerator consortiums and individual options that offer a varied range of services. Certainly the most well known are based in Paris, like Station F, the newest and the largest in Europe (they claim in the world) which hosts the ‘Welcome to France’ initiative mentioned above.NUMAParis, theoldestin Parisianlandscape, onceknownas LaCantine, thenit becameNUMAfromNUmériqueethuMAn,andwithdifferentspinoffs across the world. Schoolab, very active also for training and growing in public attention. Liberté Living Lab and La Pailllasse, likely the most research-oriented, a bio-hazard tech lab is hosted in their premises, and their residences also very keen on social entrepreneurship. Pépinière 27, the second oldest business incubator in Paris, but there are important places all around in the country,forinstance:intheareaofNantesandSaint-Nazaire,Atlanpole,LaRuche(whichfocuses in particular societal and environmental businesses), Creative Care Factory (which addresses

EPORT

UROPEAN ENTREPRENEURSHIP OPPORTUNITIES

CASESANALYSISREPORT:EUROPEANENTREPRENEURSHIPOPPORTUNITIES

healthcareandwell-being),HubCréatic(forITbusinesses),andLePalace,amongothers. 1Kubatorisanexampleofabusinessincubatorspreadover10townsinFrance,withspinoffsin AfricaandChina.

WorldwideStartupRanking

OntheWorldwideStartupRankingportal,thefollowingaretheprofilesofthe10bestFrench startups9:

France

Rank StartupLogoDescription Country

1 Aircall

Thesimplestwaytohandleyour businesscalls

Aircallisanapplicationtoeasilyand smartlyhandleyourbusinesscallson yourexistingdevices(PC,tablet, phone).Buyanumberinstantlyamong 40countries,inviteyourteammates, startmakingandreceivingcalls immediatelyandhandlethemasa team.

2 Front CollaborativeInboxForBusinesses

Frontisthefirstcollaborativeinboxfor businesses.Workasateamonyour companyinboxesthankstocomments, assignments,notifications,activityfeed andmore.Nomoredirtybcc’sor unansweredemailsonyoursupport@, contact@,hello@,jobs@addresses.

France

France

3 Crisp

Giveyourcustomers'relationship,a humantouch

Crispisanall-in-onecustomer messagingplatformaimingathelping

SMB'sbetterscaletheircustomers' relationshipsthroughawiderangeof features.

France

4

WebPerformanceandQuality(SaaS)France

5

Contentsquare

6

Spendesk

7

Ratatype

8 WisePops

9

10

DareBoostisaSaaSserviceproviding automationonwebperformanceand qualityanalysis.Boostyourtrafficand yoursalesbyimprovingyourusers' experience.

Whatisthesecretbehindconversion? Contentsquarehelpsyouunderstand howandwhyyourusersareinteracting withyourapp,mobileandwebsites.

TakeControlofYourCompany Spending

Spendeskisauniquesolutionto generatecorporatecardsfor employeesandeasilymanageexpenses asateam.

Onlinetypingtoolthatteachestyping Ratatypeisanonlinetypingtutoranda greatwebsiteforpeoplewhowantto typebetter.Startmasteringyourskills withus,challengeyourfriendsor simplygetatypingcertificate.

Helpsmarketersdesignengaging popups

WisePopsletsmarketerscreate engagingwebsitepopupsthatboost signupsandconversions.

Buildbeautifulwebsitesandtell storiesonline

Tildahelpsyoubuildwebsitesfor businessandmedia.WithTilda,youcan createlongformsandarticles,aswellas landingpages,websites,photostories, blogsandallotherkindsofcontentorientedwebprojects.

Anewwaytobuyservices

StarOfServiceisanonlinemarketplace thateasilyconnectsprofessionalswith anyonelookingfortheirservices.

France

France

France

France

France

France

AccordingtoStartupsFundRaisinginFrance2021,thesearethefollowingstartupsthatraised themostfundsin202110:

10Source:https://business-cool.com/decryptage/analyse/startup-levees-fonds-france-2021/,30.3.2022

France Rank StartupLogo DescriptionCountry

1Sorare

2Mirakl

3Contentsquare

Thestartupthatdigitised Paninicardsandcreated NFTsaroundthemost iconicfootballplayers andclubs.

Miraklofferse-commerce platformstoplayerswho wanttoenterahighly competitivesector,but whodonothavethe know-how.Today,the foundersadmittotaking advantageoftheecommerceboomcaused bythepandemic.

France

4Ledger

France

AnFT120startupthat specialisesinuser experienceanalysis. France

Astartupthatoffersa kindofUSBstickthat allowstosecurelystore alltransactionsrelatedto cryptocurrencies. France

5ManoMano ManoManoisasortof fusionbetweenLeroy MerlinandAmazon.The startupoffersanecommerceplatform dedicatedtoDIYand gardeningproducts. France

6BackMarket

Whilethemoodmaybe festive,thetasteisbitter forBackMarket,which blamesthegovernment foralawonthetaxation France

7Voodoo

ofrefurbishedproducts. Thisdecisioncouldhavea majorimpactonthe startup'sbusiness.

Astartupspecialisingin smartphonegaming. France

8Alan Mutualinsuranceforthe self-employed. France

9Shift

10Vestiaire

ShiftTechnologyisa startupspecialisingin artificialintelligence. Withthisroundof fundinganditsunicorn status,thestart-uphopes tocreate"withintwo yearsinFrancethe world'slargestdata sciencecentrededicated totheinsurancesector, consistingofmorethan 300datascientists.

VestiaireCollectiveisabit liketheFrenchhigh-end Vinted.Thestartup foundedbyaNEOMA graduateoffersusersthe opportunitytosellorbuy clothesauthenticatedby fashionexperts.

France

France

AccordingtoStartupsFundRaisinginFrance2022,thesearethefollowingstartupsthatraised themostfundsin202211:

1Qonto

2Back Market

3Exotec

4Payfit

5Ankorstore

6Alma

7InterCloud

Astartupspecialisinginthe managementofpayment systemsandexpensereports forcompanies.

Whilethemoodmaybefestive, thetasteisbitterforBack Market,whichblamesthe governmentforalawonthe taxationofrefurbished products.Thisdecisioncould haveamajorimpactonthe startup'sbusiness.

France

France

Exotecseesitselfastheanti Amazonstartup.Indeed,itis theoriginatorofintelligentand autonomousrobotsfor warehouses. France

ThestartupPayfitspecialisesin HRsupportandmanagement forcompanies:holidays, accounting,payslips

France

ThestartupAnkorstoreoffersa marketplacethatconnects independentorratherprivate designerswithpotential buyers.It'sabitliketheFrench equivalentofEtsy. France

ThestartupAlmaisevolvingin theworldoffractional paymentsandhasjust launchedadeferredpayment service. France

Thisstartupspecialisesinthe developmentofsoftwareto boostthenetworksofclients suchasSNCF,SociétéGénérale andAirFrance

France

8 Padoa

9 Snapshift

Padoa is a MedTech whose ambition is to offer a platform for risk prevention at work.

Snapshift is a startup specialising in HR management and more specifically in the organisation of team schedules.

10 Seyna Seyna offers a turnkey solution for insurance brokers. Its purpose is to support them in the management of their contracts and allows them to create their own insurance program.

France

France

France

CASES ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

1.6. Start-up ecosystem in Luxembourg

General Information

LuxembourgisbeinghypedastheheartoftheEuropeanstart-upecosystem.Thegovernment has financed huge amounts of growth in services and programs that support start-ups of all types, especially technical innovations in various sectors. This has been supported by the inherent opportunities that exist within a small country, for example, easier access to people with decision-making capabilities. Luxembourg's location in the ‘heart’ of Europe and a healthy economy also attract skilled labour from neighbouring countries as well as abroad. The influential presence of a strong financial industry to support the mood of prospective funding cannot be overlooked.

There is a huge amount of energy invested in the development of the start-up ecosystem in Luxembourg. Institutional startup support can be found at the House of StartUps (HoST) and House of Entrepreneurs (H.O.E), Luxinnovation, NYUKO, Luxembourg Space Agency and Luxembourg for Finance. Often but not always, nested within these are incubators/ accelerators and innovation hubs such as Maison de l’Economie Social (MESIS), Luxembourg House of Financial Tech (LHoFT), House of BioHealth and Technoport that are offering support through various fundraising challenges and coordinating networking platforms. They work at ensuring experts in a multitude of industries are available to train and mentor entrepreneurs. The descriptions of this environment, used most often by program directors and successful start-ups combined, include: compact, efficient, open, fertile, high energy/dynamic, collaborative, accessible changemakers, multicultural/multilingual, access toskilled labour and testing ground. These areexactlytheconditions that entrepreneursof a specific calibre want to hear about, and it’s a deliberate choice by Luxembourg to highlight them.Thedepthandbreadthofopportunitiesfortherainbowof‘fill-in-the-blankTECH’startupsare trulyimpressive. Luxinnovation andtheHouseof StartUp(HoST),especially,maintain betweenthemsomeofthemosteffectiveandopportunisticprograms,Fit4Startforexample. Thisaccelerationprogramallowsyoungcompaniestopitchtheirideastoobtainseedfunding of up to 150k Euros as well as coaching, networking and office/location services.

Thetopfivesectors experiencingthemostgrowth,sincethebeginning of recordkeeping, include information technology (IT), FinTech, Health Tech and Wellbeing and the Creative industries. The peak startup growth in the last 5 years was in 2019 for all industries in Luxembourg, the pandemic of course slowed things down. In Luxembourg, big data and data science innovations rule. Software applications, Cybersecurity and Risk Management, AI and E-Commerce are all taking above 10% of the pie, although not all of the top 5 sectors are adding significantly to these innovation pathways. The new data for 2020 was not surprising, Education and Health startups hit the top 5 as a response to the COVID-19 challenges of the last two years.

Speaking of challenges, it should be noted, there is very little talk of failure. Everything is presented as great and amazing and that’s not the reality of the startup world. ‘Failing Up’ is

CASESANALYSISREPORT:EUROPEANENTREPRENEURSHIPOPPORTUNITIES

animportantmindsetforthelongevityofentrepreneursandinnovation.Bringingthismore intothespotlightandacceptingtheroleoffailurecouldonlybeabenefit.

Anotheropportunitythatcouldbefurtherexploredisthecirculareconomyandsocial entrepreneurship.Withgovernment-supportedandprivateplayerslikeNYUKO,Facilitec, MESISandREconomyprovidingsupportatbothinstitutionalandincubationservicelevels,as wellasbeingsituatedinlocalcommunities,thereisahugepotentialfordevelopmentthatis underutilized.Butitseemsthatsomeextraawarenessaboutsocialinnovationshouldbe promotedamongthewiderpublic.

WorldwideStartupRanking

OntheWorldwideStartupRankingportal,thefollowingaretheprofilesofthe10best Luxembourgianstartups12:

Luxembourg Rank StartupLogoDescription

1

upera.tv

2

P≡P

3

Pindify

PersonalVideoStreaming Platform

upera.tv-Streamyourwebcam tofriends.Becomeaweb channel.Streamcourses,music, art,actions.

PrettyEasyPrivacy

Webelieveeveryonedeserves privacyandsecuritybydefault andwithouthasslewhen sendingemails.Withthep≡p, wearesettofinallydeliverfree softwareforwhatthecypherpunkmovementhasbeen strivingforsincethelate1980s: EasyEncryptionforEveryone! Thep≡pengineisOpenSource, andthep≡psowareisfreefor theInternetcommunityandthe consumers.

Themusic,arts&mediamarket

Thecreators'markettopublish, distributeandearnonyourart, word,filmandmusic.

12Source:https://www.startupranking.com/top/luxembourg,24.3.2022

Country

Luxembourg

Luxembourg

4

Humaniq

5

Aviation Contractors

6

Segments Accelerator

7

Morfin.io

8

Judg

9

DeepNeed

10

TheBenzo King

Discovertheunbanked Humaniqisablockchainbanking 4.0applicationformobile devicesthatrunontheiOSor Androidoperatingsystems.

FindyourdreamAviation Contractorsjobs

AviationContractors,smw, aircraftmechanic,avionics,B1, B2,engineering,fitter,engine mechanic,jobsearch.

StartupAccelerator&Business ConsultinginCEE

SegmentsAccelerator-Startup Acceleratorwithahands-on mentalityandfocusonCEE.

EngagementasaService

Tokenizationandgamification platformthatcanbeusedfor customerengagements, employeeengagementor studentengagement.

Judgishalfwaybetweena socialnetworkandagame. Adisruptivesocialnetworkis halfwaybetweenagameanda socialnetwork.

SolveCustomerBehaviour Equation.FindtheNEED! DeepNeedisanAI-based platformforincreasing customerloyaltyandreducing churnforbrick-and-mortar retailers.

Orderresearchchemicalssafe andeasyonline

WeareTheBenzoKing,selling ResearchChemicalswithafocus onbenzodiazepines(benzos).

Luxembourg

Luxembourg

Luxembourg

Luxembourg

Luxembourg

Luxembourg

Luxembourg

1.7. Start-up trends in Finland

General Information

Finland is considered one of the fastest-growing start-up scenes globally, and it has a vibrant, emerging ecosystem of accelerators, angel investors and VC’s, backed with strong government support. In general, the Finnish landscape for start-ups is seen as very good and supportive. The following five issues are identified as specific characteristics of the Finnish start-up scene:13

Finland’s particularstrengthliesindigitalcompetency,spearheadingtheeffortintheEUandone of the top performers globally. In 2019, Finland was recognised as the most digitally advanced nation in Europe, ranking highest in digital public services and human capital.

Openness and transparency are typical features of the Finnish culture, and they are also encouraged in the business sector. Finnish companies and institutions see knowledge as an important factor in competitiveness, but even more important is knowledge sharing.

Finlandissteadilymovingtowardasustainablefuture,withsuchcorporations asNeste,Outotec, UPM-Kymmene, KONE, Metso, Nokia and Kesko included on the Global 100 Most Sustainable Corporations in the World list. VTT Technical Research Centre, one of the leading research organisations in Europe, is a fruitful seedbed for innovation, and in recent years, many Finnish start-ups have spun off from VTT with new sustainable solutions.

Finland is also one of the leading countries in cancer research and care and offers the latest treatment options and equipment to both domestic and international patients. Furthermore, Finland’s Medical Tech and Digital Health industry are booming, with international investors continuouslymonitoringtheactivitieswithinit.StrongHealthTechinnovationskillsgeneratetopnotch solutions for improving healthcare efficiency and patient wellbeing.

In early 2018, Finland made it possible for entrepreneurs interested in international growth to move to the country and join the fast-growing start-up ecosystem with the Startup Permit. This has proven to be a good solution to attract international talents to Finland.

The Finnish start-up ecosystem is quite young and still emerging, particularly in the Gaming, Technology and Healthcare sectors. The majority of start-ups are small scale and struggling to reach the global market. Success stories such as Supercell (www.supercell.com), Rovio (www.rovio.com),Wolt(www.wolt.com)and Kiosked(www.kiosked.com)arewidelyknown,but they are only a small fraction of the Finnish start-up scene. However, as Finland is considered to be a favourable location to the entrepreneurial ecosystem, where a lot can be seen happening. EU-startup.com has listed 10 promising Finland-based teams founded in recent years, which all

13 Koiviola, Z. (2019) Five from Finland: Finland’s start-up scene. In: Good News from Finland, FIVE FROMFINLAND:Finland’sstartupscene(goodnewsfinland.com)

have fast-growing teams, innovative missions, and they have been successful in fundraising (EUstartup.com, 2021).

Status of Innovative Startups

Entrepreneurship societies promoting entrepreneurship

In recent years, Higher Education Institutions (HEIs) have become important sites for promoting entrepreneurship. In this context, entrepreneurship education is the key intervention used for promoting, realising and institutionalising entrepreneurship and entrepreneurialism.14 In addition to the academic curriculum, different learning opportunities that take place outside the classroom have become an increasingly important feature of entrepreneurship education.15 Following these trends, Entrepreneurship Societies (ESs) and clubs targeted at students have gained an important role and become key promoters of entrepreneurial ecosystems at HEIs.16 They have been described as: Extra-curricular, informal, non-accredited, voluntary-based, student-led organisations that aim to promote entrepreneurship by arranging various activities around entrepreneurship.17

Today, the ESs are widespread around theworld. The oldest clubs were established in the 1990s at MIT, Stanford, and the University of California to boost entrepreneurial activities within and around the universities,18 and in the UK; vibrant ESs can be found at Oxford, Cambridge and York.19 In Finland, the phenomenon has been quite intense, and ESs have spread here rapidly; thefirstESs wereestablishedin 2008-2009, andin 2018, therewere 19ESsin13cities.One-third of the societies are located in the capital region. The ESs in Finland are student and other volunteer-led organisations that boost the entrepreneurial spirit and promote entrepreneurship as a viable career option. They inspire people towards start-up entrepreneurship, and help

14 Farny,S.,Frederiksen,S.H.,Hannibal,M.andJones,S.(2016),“ACULTureofentrepreneurshipeducation”, Entrepreneurship & Regional Development,Vol.28Nos7-8,pp.514-535.

15 Brush,C.G.(2014),“Exploringtheconceptofanentrepreneurshipeducationecosystem”,inHoskinson,S.and Kuratko,D.F.(Eds),InnovativePathwaysforUniversityEntrepreneurshipinthe21stCentury. Advances in the Study of Entrepreneurship, Innovation and Economic Growth,Vol.24,Emerald,Bingley,pp.25-39.;Pittaway,L., Rodriguez-Falcon,E.,Aiyegbayo,O.andKing,A.(2010),“Theroleofentrepreneurshipclubsandsocietiesin entrepreneuriallearning”, International Small Business Journal,Vol.29No.1,pp.37-57.;Rae,D.,Martin,L., Antcliff,V.andHannon,P.(2012),“EnterpriseandentrepreneurshipinEnglishhighereducation:2010and beyond”, Journal of Small Business and Enterprise Development,Vol.19No.3,pp.380-401.

16 Björklund,T.andKrueger,N.F.(2016),“Generatingresourcesthroughco-evolutionofentrepreneursand ecosystems”, Journal of Enterprising Communities: People and Places in the Global Economy,Vol.10No.4,pp. 477-498.

17 Pittaway,L.,Gazzard,J.,Shore,A.andWilliamson,T.(2015),“Studentclubs:experiencesinentrepreneurial learning”, Entrepreneurship and Regional Development,Vol.27Nos3-4,pp.1-27.;Pittaway,L.,Rodriguez-Falcon, E.,Aiyegbayo,O.andKing,A.(2010),“Theroleofentrepreneurshipclubsandsocietiesinentrepreneurial learning”, International Small Business Journal,Vol.29No.1,pp.37-57.

18 Edwards,L.-J.(2001),“AreE-Clubstheanswertoentrepreneuriallearning?”,WEIWorkingPaperSeriesPaper No.17,WelshEnterpriseInstitute,UniversityofGlamorganBusinessSchool,Glamorgan.

19 Pittaway,L.,Rodriguez-Falcon,E.,Aiyegbayo,O.andKing,A.(2010),“Theroleofentrepreneurshipclubsand societiesinentrepreneuriallearning”, International Small Business Journal,Vol.29No.1,pp.37-57.

CASES ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

people find team members. They organise entrepreneurship-related events and activities, for example invited speeches by entrepreneurs, pitching competitions, hackathons, workshops, parties and start-up accelerator programmes.20

ESsinFinlandhasbeendescribedas“ThebiggeststudentmovementinFinlandsincethe1970s”21 and is aimed at a wider cultural change toward start-up activities and entrepreneurship in general. They have become the ambassadors and importers of the growth entrepreneurship culture and spirit usually associated with Silicon Valley in California.22 The movement has also been called the Helsinki Spring: A sudden flourishing of entrepreneurial aspirations in a country that is otherwise not a hotbed of start-ups.23 Finnish ESs have gained international recognition and have established several acclaimed start-up accelerators (e.g. Start-up Sauna, Startup Journey) and conferences (e.g. Slush, Arctic15).24

Boost Turku is an entrepreneurship society for students in Turku, and its mission is to develop entrepreneurship skills among university students and maintain the community of young entrepreneurs and students in the area. Boost Turku is a vivid member of the local entrepreneurial ecosystem and it works in close collaboration with others in the ecosystem. Boost Turku organises various events and programmes, such as workshops, lectures, and a StartupJourneyacceleratorprogramme,whichisanaward-winningprogramme.Italsoorganises events and lectures in cooperation with the local universities. Boost Turku goes to the campuses and participates in courses to inform students about entrepreneurship generally and their services,particularly.Besidestheevents,Boost Turkuprovidesfacilities forstart-ups toworkand meet with other start-ups.

Read more about Boost Turku

20 Parkkari,P.(2019)DoingEntrepreneurshipPromotion:ACritical,PracticeTheoreticalStudyof Entrepreneurship.Rovaniemi:Lapinyliopisto.

21 Parkkari,P.andKohtakangas,K.(2018),‘We’rethebiggeststudentmovementinFinlandsincethe1970s!’A practice-basedstudyofstudententrepreneurshipsocieties,inHytti,U.,Blackburn,R.andLaveren,E.(Eds), Entrepreneurship, Innovation and Education: Frontiers in European Entrepreneurship Research,EdwardElgar, Cheltenham,pp.146-164.

22 Mannevuo,M.(2015), Affektitehdas. Työn Rationalisoinnin Historiallisia Jatkumoita [Affectfactory: RationalisationofLabourinHistoricalcontinuums],UniversityPress,Turku.

23 Lehdonvirta,V.(2013),“Helsinkispring:anessayonentrepreneurshipandculturalchange”, Research on Finnish Society,Vol.6,pp.25-28.

24 Leino,S.(2014),Katsausentrepreneurshipsociety(ES)toimintaanjatulevaisuuteen[ReviewofEntrepreneurship Society(ES)activitiesandfuture], Journal of Finnish Universities of Applied Sciences,May21,availableat: https://uasjournal.fi/koulutus-oppiminen/katsaus-entrepreneurship-society-es-toimintaan-ja-tulevaisuuteen/

CASES ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

WorldwideStartupRanking

OntheWorldwideStartupRankingportal,thefollowingaretheprofilesofthe10bestFinnish startups25:

Finland Rank

1

StartupLogoDescription Country

Leadfeeder

Seecompaniesvisitingyourwebsite

LeadfeederisaB2Bsalestoolthatshowsyou companiesvisitingyourwebsite.Itintegrates withyourcurrentsalesandmarketingtools andaddsintelligencetoyoursales.

Finland

2

OneStream

Schedule&LiveStreamPreRecordedVideos Schedule&LiveStreamRecordedVideosto 40+SocialMediaPlatformsSimultaneously. Multicastto40+streamingnetworks includingFacebookLive,YouTube,Twitter's Periscope,Twitch,Mixer,Smashcast&many more.

Finland

3

Hexlet

4

UKKO.fi

5

Hostaway

Programmingcoursesfortherestofus Hexletaimstobringanewmindsetinto computerscienceeducation.Webelievethat toolsandcomplicatedinfrastructurewill graduallydisappearandcomputer programmingwillbeavailabletobroader audiences.Ourmission—helpthese audienceslearnandappreciatethepowerof computingandpopularizecomputational thinking.

Invoicewithoutacompany

UKKO.fiisalightentrepreneurservice.We enableprivatepersonstoinvoicewithouta company.

Morebookings.Lesshassle. Hostawayistheworld'sleadingvacation rentalcustomerrelationshipmanagement software,perfectforthosewith5to1,000+ listings.

Finland

Finland

Finland

6

TubeNinja.net

Savefromstreamingsitesbysimplyadding "dl"in Finland

25Source:https://www.startupranking.com/top/finland,24.3.2022

7

TopICOList

8

Viima

9

PressRush

Allowsforsavingofvideosandaudiofrom popularstreamingsites.Noneedfor installation.SimpletouseURL-trickand bookmarklet.

BestInitialCoinOfferingList2018-ICOs TopICOListconnectsinvestorswithhighqualityICOs.

Viimaisthehighestratedinnovation managementsoftware

Foundedin2013,Viima’smissionisto democratizeinnovationbyhelping organizationseverywheremakemore innovationhappen.

PRsearchengineandjournalistdatabase

PressRushisjournalistdiscoveryand monitoringsoftware,perfectforPRagencies andpressoutreach.Discoverandconnect withtherightjournalists,attherighttime, withtherightmessage.

Finland

Finland

10

AddSearch

PreventionPharmaceuticalsisaconsumer healthmarketingfirmfocusedonnonprescriptiondietarysupplementsand nutraceuticalproducts. AddSearch-Instantandvisualsearchfor websitesandonlinestores.AddSearchworks onalldevices,itiseasytoinstallandgivesyou fullcontroloversearchresults.

Finland

Finland

InterestingStartups

Ifquantumcomputingisyourthing,thenIQM(www.meetiqm.com/)willbeofinteresttoyou. Foundedin2018,thisstart-upisoneoftheEuropeanleadersinsuperconductingquantum computers.Itsteambuildsscalablehardwareforuniversalquantumcomputers,focusingon superconductingtechnology.Regardingfundraising,IQMhasreceivedover€70million.

Surrogate.tv(www.surrogate.tv/)isastart-upthatcreateswhatitcallsthe‘nextgenerationof gaming’–controllingandplayingwithreal-liferobotics,toys,vehicles,andmore,overthe internet,fromanywhereintheworld,andwithHDultra-lowlatencyvideo.ItsSaaSsuite, SurroRTGwasusedinpartnershipwithUbisofttoproduceTheVikingCrossing,whereplayers battledVikingshipsagainsttheWorld’sStrongestManfromtheirhomes.Thecompanyhas raiseda€2millionseedroundin2020.

CoolerFuture(www.coolerfuture.com/),foundedin2019,developstransparentandeffective impactinvestmentsolutionsfortheclimate-consciousgeneration.Theirsolutionhasnotgone unnoticed;theyhavelandedaround€1.4millioninfundingin2020toboostthelikesof companiesaggressivelyreducingtheircarbonemissions,orworkingonremovingcarbonfrom theatmospherealtogether.

BobW(www.bobw.co/)isanalternativetohotelsandhostedhomesacrosstheNordics,Baltics, andtheUK,offeringhigh-qualitysuitesthatcometech-driven(100%digital),sustainable, touchlessandastheysay,‘RidiculouslyClean’.Withmanyemployeesnowworkingfrom wherevertheyhaveaninternetconnection,thetrendof‘workactions’isexpectedtocontinue,

andBobWisseentoleadanewgenreinthetravelindustry.BobWwasfoundedin2017,andit landed€4millionin2020.

Leadoo(www.leadoo.com/),astart-upfoundedin2018,promisestoensureyourcompanynever missesaleadagain.Viaitslead-drivenmarketingplatform,userscanleveluptheirmarketing gameandexceedsalesresults.In2021,Leandoohasalreadylandedfunding,snappingup€5 milliontohelpmorebusinessesintheirinevitabledigitalisation.

Glue(www.glue.work/)offersanonlinespacewheredispersed,high-performanceteamscome togethertolearn,share,planandcreate.Usersgetaccesstofeatureslikevirtualtrainingrooms, foronboardingsandcompanyskillenhancements.Thestart-upwasfoundedin2017,andithas alreadygotsomemajorinternationalclients,suchasMicrosoft,HPandToyota.

Ascitiesexpandandpeoplebecomemoreworriedabouteatinghealthyorganicfoods,vertical farmsandurbangreenhouseswillbecomemorecommonplace.iFarm(www.ifarm.fi),founded in2017,hasdevelopedaninnovativetechnologytogrownaturalsalads,berriesandvegetables year-roundinafullycontrolledautomatedenvironment.

Silo.AI(www.silo.ai/)isthelargestAIsolutionandserviceproviderintheNordics,servingclients onfourcontinents.Innovatinghuman-centredAIsolutions,italreadyhassomemajorclients, suchastheFinnishairlineFinnair.Silo.AIhasgrownfast,anditsteamhasdoubledfrom60+to 120+inoneyear.Simultaneously,theyhavereceiveda€10millioninvestment.

Happeo(www.happeo.com/)aimstoimproveemployeecommunications,viaanall-in-one, ‘happiness-driven’platform.Thissocialintranetactsasacommunicationstool,aswellasa knowledgebase,productivityplatform,andpeopledirectory.Thestart-uphasalreadyattracted somemajorclients,suchasBMW,WWFandRandstadSourceright,andlandedaround€9.8 millioninfundingin2020.

Sensible4(www.sensible4.fi)isusingitscoldlocationtokeepussafewhendrivinginadverse weather.Usinguniquealgorithms,AI,sensors,roboticsandsoftware,theyaretakingself-driving carswherenoautonomousvehiclehasgonebefore–ensuringthattheyoperatesmoothlyand safelyinchangingconditions.

Asthestart-upfieldisvibrantandgainingalotofattention,severalotherorganizationslist Finnishstart-upsbasedontheirperceivedattractiveness,innovativenessandgrowthpotential, orusingsomeothercriterion.Forexample,thefollowingwebsitesoffersuchlistings:

●www.startup100.net/

● www.seedtable.com/startups-Finland

● www.startupstash.com/finnish-startups/

1.8. Conclusion

As can be seen, there is plenty of innovation in Europe. Many of the companies mentioned on theStart-up ranking lists areknown businessestoday and many of themhave settled well on the market. For their dreams to come true, innovators need stamina, resilience and the ability to build a strong network. Most European countries have a support system which they can rely on whenitcomestoinnovationandentrepreneurship.Thereisstilladifferencebetweentheefforts of each country’s governments. The EU also has a support system for their participating countries, however not all the European countries are part of the EU.

Good education and support for innovation and entrepreneurship are very important, especially todayasweareimmersedin the fourthindustrial revolution. Today technologyandsoftware are used a lot to make hard work easier, and the role of the human being has increased when it comes to supervising the machines and equipment that do the work that previously was a great effort on the human body. When we look around us we see a lot of new equipment and technology that has, in very few years, become a common part of our everyday lives.

When we look at the big picture, we see that few companies are noticeable over the long term but thereisaconstantflow of newcompanies that shootquicklytothetop. Based on the energy and ideas that we have gotten to know through the CDTMOOC project, we are looking forward to fast progress and opportunities for those who have good ideas and passion to follow them through.

CHAPTER 2 – Cases: European Cultural Heritage and Entrepreneurship

2.1. Life in Travel – bike tours, Italy

Title LifeinTravel biketours

Place Italy

Organisation LifeinTravelbyLibesS.R.L.

Description Life in Travel organises cycling holidays and tours on routes designed by cycle travellers for cycle travellers. The bike-packing trips are full of adventureand follow mixed dirt and asphaltroutessuitableforgravel bikes andadventurebikes,withanodtofoodandwineandculture.

Theportfolioincludes:

● GUIDED BIKEPACKING TRIPS: To try the experience of travellingindependentlywith an expert cycle traveller-itis possible todiscoverremotestreetsanddreamlocationsallalongItaly.

● GRAVEL SELF GUIDED TOUR: Self-guided tours with the freedom to choose when and with whom to travel. Follow tracks independentlyandwithoutworries.

● WILD TOUR: A formula designed for adventure lovers. Life in Travelprovidesthetrack,anadventurebikeequippedfortherideand ashortdigitalitineraryguide.

Successfactors

After a successful article in 2007 about tourism by bike, the Libes team launchedseveraloffersforguidedtours. The demand has increased after covid-19, especially because of the tours healthsolution.

Challenges

Slowtourismissomethingneeded,aftercovid-19thedemandisincreasing. Mappingthepathwayswasnoteasybutthankstoalarge onlinecommunity oftravelloversit’spossibletocontinuouslydiscovernewroutes. It was necessary to map the routes with GPS – in the countryside as welland contact the local stakeholders (restaurants, local tourism office, public authorities)tocreateengagingandinterestingitineraries.

Inspiring overcome

Thecaseisinspiringbecauseit’sa‘slow’solutiontomassivetourism. It enables us to get in contact with local people and to discover unusual pathways.

To overcome the challenge, a large community was working to map the routesandcollectthefeedbacknecessarytoidentifyonlythemostinteresting tobeincludedintheportfolio.

Links https://tour.lifeintravel.it/contatta life in gravel.html

2.2. KRINGUM - Travelling family game, Iceland

Title KRINGUM-app

Place Iceland

Organisation Kringum

Description “Kringum”(Around)isthemostpopularappinIcelandtoday,andit’soften used as a family game to read and learn about the places you are travelling to.

KarlThoroddsenisaself-employedcomputerscientistwithabackgroundin history studies, who specialises both in apps and underlying systems. Karl, liketherestoftheworld,hadtobeathomealotduringcovid.Hewantedto share information and knowledge from historywith the public. He used the time to design an app that identifies where you are located and brings up stories,locationsandmapsofthearea.Theinstructionisbothintheformof audio readings, written language and pictures. He asked local people for storiesandusedhisfoundationinhistory.

Successfactors

“Kringum” contains over 12 thousand locations, interesting stories and detailed information about places that appear on your iPhone or Android phone when you travel around Iceland. Duringthe creation of the app, Karl talked to many people to gather information, for example, The Icelandic TouristBoard fromwhomhereceivedalotofdatathatcouldbetransferred directly into the app, and from the National Country Survey, he received namesofplaces.

Kringum includes close to a thousand folktales, stories from settlers, descriptions of events and information about famous people who lived in certainplacesorwerebornthere.Hundredsofstoriesareavailableto youin the places where they happened. Every fjord in Iceland and all its interiors arefull ofstoriesofelves, ghostsand trolls. Kringumteaches you aboutthe events that have shaped the nation, frombattles to eruptions. The historyof thecountrycomesaliveintheeyesoftheuser.

The Kringum app serves as an example of how time was used during covid constraintstolaunchanewbusinessopportunity. This isalsoanexampleof how important networking and solidarity are for such work, the passion is contagious.

The app will be offered in more languages. An English version will be published this autumn and tourism operators will be able to buy in as a location. As an example, if you are driving into Siglufjörður, one of the possibilities would be to find a restaurant or a museum that would be advertised on the app. Karl's family helped a lot with the development but his wife especiallyhelped with registration related to the country's wildlife. Karl'sfatherproofreadallthetextandhissondesignedthelogo,promotional materialanddesignoftheapp.

Challenges Kringum is a very good tool for promoting knowledge of the culture and uniquenessofeachpartofthecountry.It’sasifaguideissittingnexttoyou while showing you around the area. The app helps maintain and transfer knowledge between generationsabout thecountry’shistoryandculture. It’s easytouseregardlessofageortechnical knowledge.

Inspiring overcome

ItiswidelyusedintravelaroundIcelandandisapopularfamilygame.It giveseasyaccesstomanyplacesandstoriespeoplewouldotherwisenotbe awareof.Kringumisfreeandcreatedto enlightenthepublic.

CHAPTER 3 – Cases: Social Entrepreneurship

3.1. Finnish design and Fair Trade manufacturer, Finland

Title FinnishdesignandFair Trademanufacturer

Place Helsinki,Finland

Organisation Mifuko

Description

Mifuko companyis a good example of social Entrepreneurship. The mission of the company is not only to manufacture home decor and fashion products but to improve the welfare of women in the rural areas of Kenya. Mifuko is one of the World Fair Trade Organization certified members (WFTO), guaranteeing that the entire business is fair, not just a specific product, ingredient or supply chain. It includes an assessment of the enterprise’s structure,businessmodel,operationsandsupplychains.

Mifuko was founded in 2009 by Minna Impiö and Mari Martikainen, two Finnish designers. Hand-made manufacturing is done by artisan groups with whomthefoundersmeetabouttwiceayear.AMifukolocalconsultantmeets theartisansregularlytwiceaweek.Duringthesemeetings,theyplanmethods for capacity building and business improvements, as well as discuss craft qualityimprovements,healthissuesandenvironmentalsustainability.

Mifuko promotes traditional skills and supports transferring them to the next generations. Mifuko also provides opportunities for the artisans to earn a livelihood.

Success factors

Though Mikuko promotesgender equality and employs artisans of both genders, it specifically focuses on creating opportunities for women in rural villagesinKenya.Theydothisbyworkingwithanetworkofover700artisan producers, including basket makers, carpet weavers, and bag makers and jewellery makers. Over 90% of the artisans Mifuko works with are from a rural background and are economically very disadvantaged. The majority of basketmakersarewomenagedbetween29and70years.

Mifuko maintainslong-termrelationships with the artisan producers. The companyprovides50%advancepaymentonplacedorderstotheartisansand ensures that the payments are passed on to the producers. This way financial securityfor the artisans is ensured. The final products are bought by Mifuko at a fair trade price, settled in mutual understanding with artisan producers, andatahigherpricethantheywouldgetbysellingsimilarproductsatalocal

marketplace.

Women artisans can earn money of their own, improving the economic situation of the whole family. With the additional income, the families can affordtosendtheirchildrentoschoolinsteadofhavingtosendthemtowork. Toensurethatnochildlabourisusedduringproduction,Mifuko´sconsultant visitstheartisangroups weekly.

The products are made of sustainable and safe materials: Mifuko Kiondo basketsaremadeoffood-gradepolyetheneplasticandnaturalsisalfibre.Both materialsaresafetouseanddonotharmthehealthoftheartisans.

Mifuko also contributes to developing the know-howof theartisans by trainingthe artisan groups on product development and qualityimprovement issues including better finishing skills. These activities help the artisans to improvethequalityoftheirworkanddeveloptheirbusiness.

Mifuko´s production is environmentally sustainable. The products are handmadeanduselocalandrecycledmaterialswheneverpossible.Sisalused in Kiondo baskets grows in the region where the products are made. Black polyetheneplasticisupcycledfromwastefromalocalfactory´sproduction.

Challenges Accesstofundscanbeachallengeforruralartisans.Forthisreason,Mifuko isbuyingtherawmaterialandputtingitatdisposaloftheartisanries. Artisans must also receive payment for their work done on time which has been quite challenging for the company, considering that only 10% of the Kenyan populationhasabankaccount,andthatthebanksareusuallylocatedinlarger citieswhichcantakedaystoreach.Forthisreason,Mifukoisusinganonline paymentsystemtoensuretheartisansarepaidontime.

The sourcingofmaterials has its importance. Since 2015, Mifuko has been buying its plastic material from another supplier and providing the artisans with the material directly. Thanks to this change, the profits of the artisans increased, as they can buy the material at a lower price through the selling pricefor afinalproductremainsthesame.

Most of the artisans in Mifuko´s partner groups primarilyearn their livingas farmersandmakeMifuko’sproductswhentheyhavetime.Thisvariesdueto unpredictable and weather-dependent farming. Also thanks to the extra money, women can buy products and services from others in their villages, supportingthewholecommunity.

With the COVID-19 pandemic, many men have become unemployed, shifting the responsibility of providing a household income from men to women.TheearningsfromMifukohaveprovidedasafetynetforthefamilies, e.g.securingfoodavailabilityandcoveringthechildren’sschoolfees.

ENTREPRENEURSHIP OPPORTUNITIES

Inspiring overcome

This case is inspiringas the manufacturer is at the heart of the business idea. Mifukoisproducerorientedandwishestoensurethatitsendproductsbenefit the people who made them.Allaspects of thebusiness havebeen considered to be socially responsible: management of the artisans, fair pay, sustainable sourcing,andenvironmentallyfriendlymaterials.Qualityanddesignarealso at the heart of product development so that the end customer is also pleased with a unique, high-quality, design product. Consumers are also more and moreawareoftheoriginoftheproductstheybuyandinwhichconditionsthey havebeenmade.Transparencyisalsoapriorityforthetwofounders.

Links https://mifuko.com/fi https://www.youtube.com/watch?v=TLPQkYQRmWo https://www.goodnewsfinland.com/feature/mifuko-makes-case-fair-tradebaskets/

Mifuko foundersMari Martikainen andMinna Impiö togetherwith localartisans inKenya.

ENTREPRENEURSHIP OPPORTUNITIES

3.2. CoBees, Cooperative incubator initiative, Luxembourg

Title CoBees,Cooperativeincubatorinitiative

Place EschsurAlzette,Luxembourg

Organisation CoBees

Description

CoBees began in 2019 and is based in the Facilitec shared space. It is a cooperative, incubator initiative helping social enterprises in Luxembourg (that are focused on the ESS - social and solidarity economy) launch their businesses.ThemaingoalofCoBeesis,asacooperative,toprovidesupport, training and services (accounting, marketing and legal) for these startups oncetheyhavebegunthelaunchprocess.CoBeesutilizesthesocio-cratic,or dynamic,governancesystem.Thisgovernancesystemisthefoundationfrom which the entire ecosystem of initiatives is supported by CELL (the Center forEcologicalLearningin Luxembourg). At its core, CoBees is a service provider, in cooperative form and governance.

Successfactors

CoBeesis oneofthe first (ifnot thefirst)cooperative incubators ofits kind inLuxembourg.ItisprovidingasupportsystemforESSmindedbusinesses that is underrepresented and growing. It is an integral part of the larger ecosysteminLuxembourgsupportinganeconomicimplementationofmore social, cultural and environmental issues. The provision of training, accountingandlegalservicesisthebasisofboththechallengesandsuccess of CoBees. The sociocratic governance that is practised has contributed to the slow, steady and strong foundation of participation that is the most importantfactorinnewinitiatives.ThesuccessofCoBeesis highlightedby the engaged and invested community it is helping to grow. By focusing on entrepreneurial needs, whose goals seek to address a non-traditional, ecological and societal transition, CoBees is a unique example of the scalability of the larger framework it is set within including Facilitec, REconomy,theTransitionMinetteandCELL.

Challenges CoBeeshasfaced severalspecificchallengesinherent totheneedsofnewly launched social enterprises. One of the first to arise was an inability to provideprofessionalswithtraininginaccountingandlegaladvice.Inpartto elementsdescribedbelow.Theywereunabletoreceiveexistinggovernment fundingtohiretrainersbasedontheinitialdesignationinwhichCoBeeswas initiated (a cooperative resolved into an incubator). It was concluded, also, that the initial financial projection was too optimistic, for sure due to the unpredictable arrival of the pandemic. Finances continue to be a challenge and remain a determinant to the rate of growth. Another challenge was the abilityto provide marketingservices. This includes providing help creating strategies as well as implementing them. Visibility and validation through

Inspiring overcome

exposureforanynewbusiness,butespeciallyforsocialenterprises,isa largerissuewithuniquedynamicsinasmallcountrylikeLuxembourg.The newnessofthesocialenterprisedesignation(SIS)anditsdistinctionfroma non-profitorganisation(ASBL)andevenacommercialenterprise,isstillin theformativestages.Thisoftenmanifestsasalackofclarityonthepartof governmentresponsesbetweenwhatispubliclyofferedandhowthatplays outontheground.

Thecreationofavaluebasedfoundationguidesthecooperative'seffortsin overcomingchallengesastheyarise.Itincludes:

1.“Kindness”-Listening,SharingandRecognition

2.“Consistency”-Avoidcontradictionsbetweenouractionsandour words

3.“Creativity”-Question,DreamandRealise

Whatthismanifestsasisaresilient,creativeandpatientapproachtofinding solutionstothechallengesmentionedabove.Notallofthemajorchallenges areresolved.ThereisstillfinancialinsecurityforCoBeesaswellas indistinctsupportforthe‘new’formofbusinessesitseekstosupport.When askedwhatmakesCoBeesspecialtheresponsewas‘Beinganentrepreneur canbelonely,theyareoftenaddressingalltheneedsofthecompanyby themselves.Supportandtrainingcanbeexpensive!Thisspaceprovides morethansupportandtraining.Itprovidescommunityandinsomecasesthe possibilityforgrowthbyprovidingitsservicestothecommunity,for example,accounting.Thisecosystemrequiresandsupportsawidevarietyof actorsandencouragesactorstoanticipateboththeirownneedsandthoseof thecooperative.ThisinterconnectednessisthesuccessofCoBees.”

Linkshttps://cobees.lu/apropos/

3.3. Foundation acting against exclusion, France

Title FoundationActingAgainstExclusion

Place France

Organisation Face FondationAgirContreL’Exclusion

Description FACE, a recognised Foundation of Public Utility(RUP), clusters 46 hosted foundations, 45 entrepreneurial associations (“club d’entreprises") with administratively established contracts with local authorities (city, agglomeration,departmentorregion),6mediation/Ombudsmanstructures, 5structuresforintegrationthrougheconomicactivity(SIAE),onesimplified joint-stock company (SAS) FACEALEMPLOI.TV, and one Association FACEDéveloppement.

It targets different categories of excluded and discriminated people such as youth from disadvantaged backgrounds, job seekers, refugees, migrants, womenvictimsofviolence,elderly,isolated,anddependentpeople.“Factors such as gender, age, origin, disability or place of residence accentuate situations of inequalityand exclusion […] that have a great impact on their livingconditionsand,atthesametime,maketheminvisible.”

Successfactors

The success of FACE is explained through key numbers since its inception 27yearsago:

FACEisactiveonmorethan360sitesin France; “With 5,650 companies involved in the territories and 20,000 employees trained in 20 years, FACE is the largest network of companies dedicated to Corporate Social Responsibility (CSR) in France.”

Each year, FACE accompanies more than 45,000 young people throughsome40schemesfortrainingandsocialinclusion; Itaccompaniesmorethan200,000peopleinresolvingtheireconomic andsocialdifficulties.

Inparticular,

FACE has created and developed several structures for integration througheconomicactivity(SIAE)indifferentfields.

Through the social mediation structures, the Points Services aux Particuliers (PSP) FACE improves access to local services such as the National Employment Agency (Pôle Emploi), Municipal Social Action Centres (CCAS), Family Allowance Funds (CAF), mutual insurance companies and pension funds, transports (typically SNCF trains and metro passes), postal services (La Poste), connection to energy supply networks (GRDF, EDF), etc. through reception, guidance,provisionandsupportwithdigitaltools. FACE has developed relationships with companies and institutions

tofostersocialinclusionatalllevels.

Challenges FACE is answering a growing number of needs that emerge from varied segments of the population. Practical needs related to citizenship that affect disadvantaged people in depressed areas of the country, in particular in the suburban areas around Paris and big cities, and/or migrants and refugees range from basic services to employment as well as the needs related to disabilities and various forms of the minoritythat bringto social exclusion. Forinstance,ontheeducationalside,1in6studentsleavethesystemwithout a diploma and there is a shortage of new skills demanded by companies.

FACEcoversthisgapandlinksexcludedpeopletoinstitutions(e.g.national agencies,schools)andthejobmarketfosteringsocialinsertion.

Inspiring overcome

Concretely, FACE has become a key actor in addressing different forms of exclusionnationwideandprovidesamultifacetedwayofsupportingpeople.

WhatispeculiartoFACEisthehuman-centredandholisticapproach,sothat exclusion is successfully addressed by considering the real needs of the peoplewhethertheyaresocial,economicorofanyothernature.

The fact of having built close relationships with companies and institutions and networks with associations allows FACE to mobilize the right interventionthatisrequiredbythepeopleinneed.

Links https://www.fondationface.org/

CASES ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

3.4. InfoMentor - learning development, Iceland

Title InfoMentor Software

Place Iceland

Organisation InfoMentor

Description

Mentor was founded in Iceland in 1990 as Men and Mice. In 2000, the companywassplit upandrenamed Mentor.Today,boththe companiesand the system are called InfoMentor, which is the brand that is used in all markets. From the beginning, the company has worked with schools and therefore has a quarter of a century of experience in the operation and development of learning and information systems. During these years there has been a great development and the system is used by schools, municipalitiesandsportsclubsbymillionsofusersinthreecountries.

Inthefirst years,onlyprimaryschoolsusedtheMentorsystem,butin 2001 came the first version for kindergartens and municipalities. Today, InfoMentor is a comprehensive learning and information system for everyonewhoworkswithchildreninschoolsandleisureactivities.

InfoMentor has offices in three countries, but with the sale of the company in early 2021 to Nordtech Group AB, the headquarters were moved to Sweden. InfoMentor operates offices in Iceland, where 5 employees handle services, sales and development. The headquarters are in Kristianstad, Sweden,whichemploys14people,andfinally,theInfoMentordevelopment departmentoperatesinExeter,England,whichemploys13people.

The software is simplicity incarnate, with all curriculum statements accessiblesoyouseeclearlywhatmatchesthelessons.

Successfactors

The reason why InfoMentor is so powerful is that you can teach a class directlyfromtheplan,evaluateatthepointoflearningandnotifyparentsall viathesamesoftware.Itstripsawaycomplications,streamlinesandletsyou get at the information you need to ensure pupil progress through little-andoftenassessment.

Theteachershaveeasyaccesstotheirplansandteachingmethodscompared tothecurriculum.NowallstudentsandparentshaveanInfoMentorappand communicationsareveryeasy.

Challenges

InfoMentorisagrowingcompanyinEurope.

Itwasachallengetoinvolvealltheschools,studentsandparentsandteach thesoftware.Eventhoughitwasdesignedsoitwouldbeeasytouse,ithas takenmanyyearstoteachandinvolvethissoftwarefornormaldailywork andlife.

Parentsandkidsalsodownloadtheappontheirphonesorotheritems.Inthe beginning,technicalskillswereaproblembuttheappisveryeasynowand designedforallusers.Aswithanychange,italwaystakestimeandpatience toachievegoodresults.Today,thishasbecomepartofdailyworkinschools andformsabridgebetweenhomeandschool.

Inspiring overcome

Veryeasyaccesstoinformationbasedonstudentcompetence.Teachers, studentsandparentsareusingthis.VilborgEinarsdóttir,themanagerof InfoMentorandentrepreneur,wasawardedthehighestawardfromthe presidentofIcelandforhercontributiontoinnovationinthefieldofsoftware toschools.

https://www.youtube.com/channel/UCu5A2-RycfrHeEo853Bxg0w

CHAPTER 4 – Cases: Glocal Development and Entrepreneurship

4.1. Zero food-waste community, Finland

Title Zerofood wastecommunity

Place Finland

Organisation ResQ

Description

ResQ Club is a Finnish company launched in 2015 connecting sustainable restaurants, cafes, and grocery stores with consumers. By partnering with ResQ, food service providers can drastically reduce their food waste by selling leftovers and close to peremption products to consumers at a lower price thanks to a proprietary location-based mobile and web service. Consumers find and rescue surplus food in their proximity. Each meal boughtvia ResQis one less meal thrownaway.This is howthecommunity isinvolvedinwastereductionandsustainability.

ResQ’s mission is to reduce food waste to zero at restaurants, cafes, and grocery stores. Estimates show that 10% of the already produced food in restaurantsendsupinthetrashinsteadoffeedingpeople.Onaglobal scale, thisequals11milliontonsoffoodwastedeveryyear.

Thanks to the ResQ community, which counts tens of thousands of active buyers and thousands of sustainable food businesses on the platform, 200.000 portions are saved every month in Finland, Sweden and Germany. Itrepresents500tonsofCO2emissionssavedeachmonth.

Successfactors

By joining the ResQ Club, sustainable restaurants, cafés and groceries can increasetheirrevenuebyturningthelossofunsoldmealsintoextrarevenue. Italsobringsnewcustomers.70%ofResQusershavefoundnewrestaurants to dine in while using ResQ. Conscious customers are happier to buy a product that would have otherwise gone to waste and which has a story, ratherthananewlypreparedone. Mostsalestakeplaceduringtheafternoonandearlyeveningwhenleftovers fromlunchbuffetsaresoldatareducedprice.

Challenges COVID19hashadanimportantimpactonhow peoplemoveandhowoften theyvisitrestaurantsandcafés.Restaurantshavehadtofaceahigheramount of food waste as predicting customers' habits has become more difficult. In thiscase,ResQhasbeenbeneficial andhasreducedcompanies’losses.

Products sold via ResQ have to be picked up before the closing time of the

Inspiring overcome

lunchplaceandinmostcases,beforedinnertimestarts(around17).Because theproductsarepackedafterlunchandwillbepickedupandeatenlater, theyarenotasfreshastheywouldbeonaservedplate.Asthemealisnot asfreshandnotaspresentableduetotransportation,itdoesn’tfullyrepresent thequalitytherestaurantisusuallyservingandthereforecanaffectitsimage. Forthisreason,somerestaurantsarereluctanttouseResQ.Similarly happenswithcaféssellingleftoverpastriesthenextday.Theyarenotas freshanddonotrepresenttheprimaryqualityproducedbytheplace.The cafémustinformthecustomerthatthepastries/productswerebakedthe previousday.

Thiscaseisinspiringbecauseitsupportsthecommunitytobemoreactive regardingsustainability.Italsoinformsconsumersofthegravityoffood waste.ByjoiningResQclub,consumersarealsoinformedoftheimpactof theiractions,e.g.thattheyhavesavedXmuchCO2emission.

Italsobringsastorytotheproductboughtandreinforcescollaborationwith foodserviceproviders.

Linkshttps://www.resqclub.com/

“Themoreyou

4.2. VAIA wood crafting from waste, Italy

Title VAIA

Place BorgoValsugana(TN),ITALY

Organisation VAIA SRL

Description

InOctober2018,42milliontreesweretorndownbythestormVaiAinNorth Italy. Its impact on the area was devastating. Today, recovering that wood becomesofparamountimportanceforthesupportoflocalcommunitiesand therestorationoftheecosystem’sequilibrium.

VAIA starts from those premises, as a new way of crafting objects without impoverishingEarth’s finitereserveofrawmaterials–aconcreteanswerto theconsequencesofclimatechange. To safeguard the territories and communities exposed to hydrogeological risks,VAIAiscommittedtoplantinganewtreeforeachsolditem. VAIA teamresolves tomanufactureaniconicobject:alittleampthatcould amplify the environmental message. An item crafted with a radically new material:thewoodtumbledinthestorm.

TheVAIACube ‘imperfetto’ is an ode to imperfection: it gives us backthe difficult journey of wood from the steepest slopes to the hands of the craftsman and represents the desire to give dignity back to each fallen tree, inatrulycirculareconomy.

Successfactors

The VAIA Cubeimperfettois the full expression of a vision: it embodies aradical approach to the circular process of raw material recovery, which aims at making full use of “waste”. Only in this way, it is possible to fulfil thedesirethatnothingbe leftbehind.

Challenges

Logs felled bythe Vaia stormin the most inaccessible areas are exposed to the elements for prolonged periods, causing blue-green stains to appear in the wood fibre.VAIA teamhas embraced theseimperfections because they believe they are an essential part of Vaia’s story, of the way Nature works. The retrieval of logs in such areas is inevitably more difficult: costs rise, further reducing the chances of salvaging timber that is already scarcely sought-afterduetoitsdefects.

The difficulties in recovery operations are many and affect the wood processingchain:thefallentreesaresmallerthanthoseroutinelycut,andthe materialisnotalwaysfullyusableduetobreaksinthewoodfibrecausedby thewind.

Inspiring overcome

The VAIA Cube imperfetto bears witness to the team’s way of looking at Nature: a perfect set of imperfections. They chose to throw nothing away, lettingtheamplifierbestainedbythemarksithasaccruedduringthewood’s exposuretonaturalagents.

Because it is a perfect example of ta circular economy process born after a disaster and in a sustainable way by valorizing local materials and thinking abouttheimpactonthecommunity

Going from tree to tree, marrying imperfection, designing something with raw available materials and using the materials to ensure sustainability, restorationandlocaldevelopment.

Links https://www.vaiawood.eu/?lang=en

CASES ANALYSIS REPORT:EUROPEAN ENTREPRENEURSHIP OPPORTUNITIES

CHAPTER 5 – Cases: FabLab and Entrepreneurship

5.1. Best Coworking space 2020, Finland

Title BestCoworkingspace2020

Place Turku, Finland

Organisation HubTurku

Description HUB Turku is a non-profit organisation offering coworking space for students,freelancers,organisationsandentrepreneurs,locatedintheheartof Turku.Itaimsatcreatingaplatformforcross-disciplinarymeetingstofoster innovation.

The customer service person, named HUB Host, rotates among the pool of volunteers involved in running the place. Currently, the community counts 26 members. Members can choose their fee according to their needs: fix & flextables,tearooms,meetingrooms.

HUB Turku Ryis also partnering in community projects. HUB Turku Ry’s role is to provide workshops in schools, anti-racism campaigns, integration of supporting projects, media production and training materials, concept refining and implementation. The focus is democracy education, equality, humanrightsandincreasingmediacriticalliteracy.

Successfactors

● Flexiblemembershipsdependingontheusers’needs

● Event space providing lectures, workshops, networking events, and projectlaunches.Membersarealsoabletoorganisetheirevents,such as Meetups, to discuss various topics, get insight into their projects andnetworkwithlike-mindedpeople

● Meetingroomsandthestudiospacecanberentedonanadhocbasis alsotonon-members

As HUBTurkuRy, theorganisationhasaccessto different fundingandcan involveawiderrangeofparticipantsamongthemembersbutalsowithinthe entirecommunity

Challenges

HUB Turku is providing working space and an entrepreneurial community to foster innovation among the users. The space is run by volunteers and encourages members to become active users. Different types of events are organisedsupportingnetworkingandexchangeofknowledge,bringingnew ideastolight.

DuringCOVID19, HUB Turku has seena decreasein members. Dueto the flexibility of the space, members have still been able to use the space and someofthemgettheirown.

Inspiring overcome

HUBTurkuisawelcomingcoworkingspacewithmembersfromdifferent backgroundswhichbringsdiversity.Thecommunityisinvolvedinthe differentactivitiesorganisedbyHUBTurkuwhichmakesthespaceandits members'activecitizens.

Linkshttp://hubturku.com/en/home/

“HUBTurkuoncollisionplaceofoperatorsandstudentsfromdifferent fields.Wewanttobringgoodpeopletogetherunderoneroof,inan innovativeco-workingspace.Hubistheplacetoworkaloneortogether, networkandlearn.”

5.2. Société d'Impact Sociétal - SIS, Social Impact Company, Luxembourg

Title Sociétéd'ImpactSociétal SIS,SocialImpactCompany

Place EschsurAlzette,Luxembourg

Organisation Facilitecco workingspace

Description Facilitec began occupying its current location approximately three years. It isfirstandforemostacollaborativespace.Inthecontextofpublicvs.private spaces,Facilitecisconsidereda‘ThirdPlace’...anchoredinitsterritory,comanagedandco-constructedbythecollectiveintelligenceofitsparticipants. Neighbours, entrepreneurs and craftspeople worked together to build and conceptualizeor‘gestate’itsuse,together.Thismeansthatthereisafluidity tothespacethatgrewup inresponsetotheneeds ofthe users. Inits current iteration, the three major ‘rooms’ consist of a workshop for the FabLab, a commonspacethatincludesakitchen,anopenplansocialspacewithasmall outdoorterraceandfinallyanotheropenplanmeetingroomforquieterwork and meetings. In Luxembourga space likethis, defined as‘...betweenwork andhome’, isunique.Inadditiontoits‘Thirdplace’status,whatmakesthis spaceparticularlyinterestingisalsothemethodofconstruction.Thebuilding has been co-renovated with participatory construction practices and the majority of materials and supplies are upcycled. Facilitec utilizes the sociocratic, or dynamic, governance system to achieve the co-creative and collaborative gestation of the space. This governance system is the foundation from which the entire ecosystem of initiatives is supported by CELL(theCenterforEcologicalLearninginLuxembourg).

Successfactors

FacilitecwaschosenasanexampleofasocialenterpriseinLuxembourgfor its ongoing success in conceptualizing, organizing and constructing a space that is reflective of the current users' needs. This system has allowed for a variety of users (neighbours, entrepreneurs and craftspeople) to participate inawaythatbuilds uponitselfandprovidesafoundationforthestrongand continuousgrowthofthecommunity.Specialattentiontotheinteriordesign andlayoutofthesharedspacehasalsoproventobeinfluentialinsupporting the success of the space. Theselection ofupcycled supplies, appliancesand furniturethatwasdeliberateandsensitivetoamodernfeelsupportsthebelief that upcycled does not always need to result in a vintage look. Finally, the success in finding a location that fits the specific limitations and requirements of this initiative in Luxembourg is not to be underestimated. Facilitec currently enjoys a beneficial relationship with the current owners andtheabilitytodesigntheinteriorfromthe wallsinward,issupportedand quiteunusual.

Challenges Thelocation Facilitechadbeenunoccupiedforseveral years:

1. Publicengagementandeducation

Inspiring overcome

2. Collaboration with local and national policymakers and laws to integratealternativeeconomicpractices.

3. Finding a location as well as initiating administrative coordination anddesignationofspaceusage

4. Individual initiatives within Facilitec face these same issues at a differentscale.

The systemic connection to REconomy, Transition Minett and CELL providesastrongcountrywidesupportsystemthatcollectivelyaddressesthe education of the public in Luxembourg about effective alternative options thatthecirculareconomymodelprovides. Co-creativespacebuildingenablessolutionsbasedonactualuserneeds. A strongcommitment to the community-centred, organizational framework allows for a creative solution space that is sensitive to challenges faced collectivelyandindividually.

Links https://facilitec.lu/, https://www.reconomy.lu/,https://www.cell.lu/

5.3. Digital Crossroads: Discover, Test, Make Together, France

Title CARREFOURNUMÉRIQUE² DÉCOUVRIR,TESTER,FABRIQUER,ENSEMBLE (DIGITALCROSSROADS² DISCOVER,TEST,MAKE,TOGETHER)

Place Paris,France

Organisation Universcience/CitédesSciencesetdel’Industrie (CityofSciencesandindustry)

Description BorninDecember2009underthepresidentialimpulsion,“theÉtablissement public du Palais de la découverte et de la Cité des sciences et de l'industrie, also known as Universcience as of January 2010, is a public establishment of an industrial and commercial nature (EPIC), placed under the dual supervision of the Ministry of Higher Education, Research and Innovation andtheMinistryforCulture.”

In particular, its Cité des Sciences et de l’Industrie branch provides several opportunities to explore and develop scientific competencies and technical skills with the fablab, and the living lab hosted in the CARREFOUR NUMÉRIQUE², in addition to permanent and temporary scientific and technicalexhibitions,workshops,conferencesandseminars.Manyactivities are specifically dedicated to kids and students to raise their interest in scientific and technical matters. Unemployed people and startuppers are

UROPEAN ENTREPRENEURSHIP OPPORTUNITIES

addressed too in partnership with Pôle employ, the National Agency for Employment, and with different initiatives dedicated to promoting and supportingentrepreneurship.

Successfactors SinceitsbeginningtheCARREFOURNUMÉRIQUE²representedthemost innovative and participative area of the Cité des Sciences et de l’Industrie offer. Completelydevoted to the diffusion of the digital culture, it has been successfullycrowded bya varied population of techno enthusiasts, students andordinarypeoplethat justwantedtolearn moreabout newtrends,orjust wanted to solve their practical problems and looked for directions and supportfrompeersandexperts.

CollaborativeparticipationintheFabLabhasbeenoneofthewinningcards ofthecentre.

Moreover, its openness to anykind of public has provided opportunitiesfor disadvantagedaudiencestogetknowledgeandgainexperienceofemerging scientific and technological trends, and acted as “Firestarter” to promote initiativesopentothegeneralpublicandnotlimitedtonerdsandgeeks.

The FabLab contributed to creating a maker’s culture where ideas could becomeconcretethroughtheuseoftools,likethe3Dprinter,thathavelong been inaccessible in terms of reach (difficult to have in France at the beginning)andprice.Peersupportandtutoringboostedtheparticipativeand collaborativeattitudesaswell,makingco-creationareality.

The living lab, open to experiments that involve people as co-designers in open innovation processes, is another major factor in the success of the CARREFOUR NUMÉRIQUE². What is interesting is that the Living Lab complements the FabLab in the sense that it provides users’ projects with a moreaccomplisheddimensionbyscalingupfromtheindividualandspecific "one-shot”initiativetosocialimpact,andincludingabusinessdimension.In this case, the FabLab becomes the prototyping playground where the living lab’sexperimentsresultstakeshape.

This also contributed to the cultural change that fostered the advent of repairingcafésthathavebeeninitiatedfromthebottom,thatisfrompeople.

Challenges

Two major issues have been addressed with the CARREFOUR NUMÉRIQUE²:

1) popularisingemerging sciences and technologies among the general public as a way to spread knowledge and develop the competencies that are required in the 21st century and helping France to create a societymorereadytofacethenewmillenniumchallenges;

2) making emerging science and technologies truly accessible to everybody, and in particular to the disadvantaged layers of the population, like the people living in the banlieues around Paris and thosewhocanhardlynotonlyaffordablebutevenjustbeexposedto themostrecentadvancementsintechnology.

Moreover, the start of the CARREFOUR NUMÉRIQUE² happened in the turmoiledperiodoftheeconomicdownturnonaglobalscale.

Inspiring overcome

Thegeneralunpreparednessagainsttheworld-scalecrisisofthelateyearsof the first decade of the new century hit France too. The Universcience initiative fell at the right moment and was more than needed. Its openness hasallowedto:

anybodytoaccessemergingtechnologiesandscientificresults, talentedpeopleto growtheir competencies findnewwaystodeploy them for their and others (for instance, by starting projects at the livinglab),

createandfosteraparticipative,openinnovation-ledandco-creation culture which inspired the start-up of cognate initiatives from the bottom, that is, initiated bythe people and not institutions, breaking the silos of technological knowledge that were confined to the institutionalandprivateresearchlab,or,inthebestcases,toisolated groupsofgeeksbelongingtothehackers’space; makeapparenthowscientificandtechnological knowledgeislinked tosocietalchallengesandhaveanimpactintherealworld.

Links https://www.cite-sciences.fr/fr/au-programme/lieux-ressources/carrefournumerique2/

ENTREPRENEURSHIP OPPORTUNITIES

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EPORT

UROPEAN ENTREPRENEURSHIP