CEDIA 2017 Training Schedule

EXPONENTIAL TRAINING SCHEDULE SAN DIEGO SEPT. 5-9 REGISTER TODAY Targeted training to drive your company competitively into the future. cedia.net/register

EXPONENTIAL LEARNING Change is happening fast. Breakthrough innovations, fueled in part by a growing IoT market, are getting faster, smarter, and more intuitive with every iteration. Competing in this rapidly-evolving, cutting-edge universe requires that you understand current technology, and get a glimpse at what’s to come.

Build Your Agenda Optimize your CEDIA 2017 experience with these essential planning tools.

CEDIA Digital Show Planner

As the leading global authority in the $14 billion home technology industry, CEDIA offers the professional development you need — over 150 in-depth training classes led by industry experts, designed to grow your skill set, knowledge base, and bottom line.

Create a customized training program for you and your team; you’ll come away informed, inspired, and equipped for success.

Save Hundreds with the CEDIA Training Pass Enjoy an unlimited number of training courses* with the CEDIA Training Pass. Bringing a crew? Save 10% when you register two to three people from your company or 15% for four or more. You must still register for individual classes when using the training pass. *Excludes certification exams, all Tuesday Training classes, Rack Building and Wiring Fundamentals Workshop, Design Documents: Creating AV System Blueprint Drawings Workshop, and Quickbooks I and II.

Member Non-Member

PRICING

Training Pass

$550

$1,100

A la Carte Class (1 - 2.5 hours)

$150

$300

A la Carte Class (3 hours)

$200

$400

A la Carte Class (4+ hours)

$350

$700

Explore exhibitors and training classes, create a customized show agenda, browse the show floor, and more. The Show Planner syncs seamlessly with the CEDIA 2017 App so you have everything you need right at your fingertips.

Learn more at cedia.net/show-planner.

REGISTER NOW cedia.net/register Training: September 5-9 Show Floor Open: September 7-9 Venue: San Diego Convention Center

Free Educational Programming CEDIA Talks Grow your knowledge exponentially with our acclaimed CEDIA Talks. Join us in CEDIA booth 3635 to hear from top industry minds on the critical topics affecting your business today and what to expect tomorrow. Only 20 minutes long, CEDIA Talks give you crucial insights on emerging trends, new technologies, and strengthening business practices. And, best of all, they are free to all CEDIA 2017 attendees.

CEDIA 2017 App New and improved for 2017! Access your show plans, explore the floor map and exhibitors, receive alerts on special events and more with the CEDIA 2017 App. Learn more at cedia.net/app.

Stay Connected Contact Us Phone: 801.676.7942 Registration: cediareg@itnint.com Housing: cediahousing@conventionmanagers.com Members: member@cedia.org Training: training@cedia.org General: info@cedia.org

Live Chat Connect with a CEDIA staff member using the Live Chat feature found on cedia.net/show.

Open Sessions

Social Media

Mix thought-provoking topics with opinionated panelists and you get fun and engaging conversations. Our subject matter experts will share their perspectives on topics ranging from HDMI 2.1 to HDR, and you won’t want to miss “The Great Dongle Debate.” Open sessions will be held in Room 27A and are free to all CEDIA 2017 attendees.

Connect with CEDIA on social media before the show and get exclusive access and real-time news updates.

If you’re tweeting about the show, be sure to use #CEDIA17.

Learn more at cedia.net/show.

facebook facebook.com/cedia.region2 Twitter @CEDIA linkedin linkedin.com/company/cedia YouTube youtube.com/cediahq 3

GET CERTIFIED AT CEDIA 2017 Add to your resume, advance your career, and establish your company’s expertise and commitment to best practices by acquiring CEDIA’s internationally recognized certifications. Member companies with certified employees receive premium listings on the CEDIA Finder Service.

Session Times

Exam Fees

Friday, Sept. 8 and Saturday, Sept. 9 9:00 a.m. – 11:00 a.m.

12:00 p.m. – 2:00 p.m.

3:00 p.m. – 5:00 p.m.

Any certification exam may be taken during any session, but all exams must be started within the first 15 minutes of the testing session start time.

ESC: $150 (member)/$300 (non-member) ESC-T, ESC-D, ESC-N: $200 (member)/$400 (non-member) Exam fees are not included in the CEDIA Training Pass and are not eligible for early bird savings.

ESC-D

Review courses will be held on Friday. Check pages 19-21 for full details.

Electronic Systems Certified Designer This certification signifies mastery of designing and managing the completion of an overall residential system with clients and design and installation professionals.

Who should apply? Individuals with at least five years of industry experience who are focused on system design and project completion.

I’m new to the industry.

Students Career Changers Returning Military

ESC

ESC-N

I’m working in the industry.

Who should apply? Individuals with at least two years of networking experience in residential systems.

Sales Project Managers Anyone!

Electronic Systems Certified (Available in Spanish) This certification demonstrates an understanding of fundamental industry knowledge across all disciplines. The body of knowledge covers the broad scope of the residential technology industry, not just the work of technicians.

Who should apply? Individuals involved in the residential technology industry, or aspiring to be. It is recommended for sales or project managers, IT or security professionals, office staff, career-changers — anyone who wants to demonstrate a solid foundational knowledge of technology in the home.

Electronic Systems Certified Networking Specialist This certification signifies mastery of the fundamentals of designing, installing, and configuring a network in the home for optimum performance.

ESC-T

Electronic Systems Certified Technician This certification represents proficiency in the technical knowledge that forms the foundation of the residential technology industry.

Who should apply? Technicians with at least two years of field experience in a wide variety of installation tasks.

TRAINING SCHEDULE

WEDNESDAY, SEPTEMBER 6

Whatever Your Role, CEDIA 2017 Offers Training to Help You Move to the Next Level Whether a business owner, salesperson, designer, project manager, or network specialist, we have have what you need. With over 150 sessions — more than 70 that are new for 2017 — you can take advantage of the broad range of topics to create a customized training plan.

TUESDAY, SEPTEMBER 5 Home Cinema for Designers Workshop 9:00 AM - 4:00 PM Geoff Meads ESC-T, ESC-N, ESC-D, Presto AV Guy Singleton, ESC-T, The Cinema Designer

CEDIA Outreach Instructor (COI) Train the Trainer 9:00 AM - 5:00 PM Peggy Ward, Industry Consultant

6 CEUs

8 CEUs

This course explains, using world standards, the engineering principles involved in high-performance design.

It explores the science and calculations required to undertake a complete design exercise for both audio and video.

CEDIA Outreach Instructors (COIs) are given the materials to deliver technology education to design and build professionals. COI courses are approved for continuing education credit. CEDIA members only.

Technology, Consumer Trends, and Business Strategy Workshop

HAA-THX Home Theater Advisor Certification Workshop

9:00 AM - 5:00 PM

9:00 AM - 5:00 PM

CEDIA Technology Council

Gerry Lemay, Home Acoustics Alliance

7 CEUs

8 CEUs

Brought to you by CEDIA’s Technology Advisory Council, this session explores how consumer and technology trends will affect your business in the next one to five years. Suitable for both suppliers and installation companies, the morning will be a lively debate hosted by visionary commentators, and the afternoon will be spent working in groups synthesizing the conversations into actionable plans.

Learn the fundamentals of proper home theater design. The class will focus on creating a clear understanding using basic terminology and integrating proper acoustical design.

Microcontrollers in the World of Home Control 9:00 AM - 5:00 PM Mario Leone, Electronic Solutions Company Dave Tkachuk, ESC-D, SymbolLogic Home automation is centered around communications, and often we are called upon to make devices “talk”

EXPONENTIAL LEARNING

8:00 AM - 9:00 AM

Using Smartphones and Tablets as Wireless Sources in the Home

Rochelle Carrington, Sandler Training

8:00 AM - 10:00 AM

1 CEU

Rich Green, ESC-T, ESC-D, Rich Green Design

Generating referrals in your business is far more effective and fun than any other prospecting activity. Why is it that most people don’t generate enough?

Learn the behaviors, attitudes, and techniques that will reenergize your referral system and watch it grow!

2 CEUs

that were never intended to speak to each other. Learn the skills to apply microcontroller-based solutions.

With the onslaught of smartphones, tablets, and personal media players, a wealth of opportunity exists. Discover methods to expand these devices’ value as wireless sources, while maximizing performance and client satisfaction.

Video Set-up and Calibration Workshop (includes THX Professional Certification) 9:00 AM - 5:00 PM

Should You Build a Showroom?

8:00 AM - 10:00 AM

8:00 AM - 9:30 AM

Michael Heiss, M. Heiss Consulting

Paul Self, Industry Consultant

2 CEUs

1.5 CEUs

Discover an all-new version of this perennial highlight. We’re in the midst of a major shift in how content is produced, distributed, monetized, received, selected, and controlled, as well as how it is viewed and listened to. Concepts include 4K/UHD, HDR, ATSC 3.0, audio formats, displays, and much more.

Building a showroom is a big decision.

This course will help you consider financial issues, payback potential, effort to build, effort to maintain, and effort to make the investment successful.

Gregg Loewen, Lion Audio Video Consultants, Inc. 8 CEUs Obtain the coveted status of “THX Certified Professional.” Using stateof-the-art gear, learn the basics of optimizing video technologies, including 4K, HDR, 3D, anamorphic lens systems, and utilization of 3D LUTs. Includes THX Certification exam.

Rack Building and Wiring Fundamentals Workshop 1:00 PM - 5:00 PM Vic Cypher, Cypher Communications Lewis Franke, ESC-T, ESC-N, ESC-D, LED Systems LLC 4 CEUs This course provides clear structural methodology for rack building, from planning to future servicing. Gain a deeper understanding of rack types, equipment placement, wiring, and connectivity.

Intelligent Residential Energy Integration and Management

IP for Technicians Learning Lab

8:00 AM - 9:30 AM

Geoff Meads, ESC-T, ESC-N, ESC-D, Presto AV David Grant, Volutone Distributing Company

Joe Piccirilli, Rosewater Energy

8:00 AM - 12:00 PM

4 CEUs

1.5 CEUs Poor power quality has a significant impact on the performance and longevity of equipment. This course will cover the products available and how to choose the appropriate product to best meet your clients’ needs.

Remote System Access: Methods, Security, and Best Practices Learning Lab 8:00 AM - 12:00 PM

New Technologies Update: 2017

8 CEUs

6

Money Does Grow on Trees

Mike Maniscalco, ESC-N, ihiji Shawn Lemay, ESC-N, Sound & Theater 4 CEUs With remote access and programming, repeat service calls will no longer drain your resources. Learn about configuration, troubleshooting, port forwarding, and translation. Students should have a working knowledge of IP device configuration and troubleshooting.

Wireless Network Technologies Learning Lab 8:00 AM - 12:00 PM Nathan Holmes, ESC-N, Access Networks Joel Crane, ESC-N, MetaGeek 4 CEUs To ensure the best wireless performance, reliability, and security, you must know the basics of designing, installing, and configuring an 802.11 network. This course covers configuration of SSIDs, channels, and encryption schemes, as well as basic troubleshooting. Students should have a working knowledge of basic networking, DHCP, and hardwire infrastructure.

With more devices becoming connected through the “Internet of Things,” it is imperative to fully understand Internet Protocol, which forms the backbone of any home network. Students should understand command-line access, simple math, basic logical reasoning, and cabling infrastructures.

Service Plans are Easy, Execution is Hard 8:00 AM - 9:30 AM Joseph Kolchinsky, OneVision Resources 2 CEUs Learn what a profitable service plan looks like and how to implement and sell it. Learn about low-cost/high-value items, pricing, and service incident management. Materials include service plan templates and contracts.

Technician

Designer

Project Manager

Business Owner

Network Specialist

Salesperson

Emerging Trends

7

WEDNESDAY, SEPTEMBER 6

WEDNESDAY, SEPTEMBER 6

Rack Building and Wiring Fundamentals Workshop

Managing Cash in a High-Growth Business 8:30 AM - 9:30 AM

4K Ultra HD: No Myths, No Exaggerations, Just the Facts

Fiber-Optic Workshop: Understanding High Bandwidth Infrastructure

Tips and Tricks: Creating the Ultimate Outdoor AV Experience

8:00 AM - 12:00 PM

Terry Eve, B2B CFO

8:30 AM - 9:30 AM

8:30 AM - 11:30 AM

10:00 AM - 11:00 AM

1 CEU

Gary Kayye, rAVe

Cameron Smith, Liberty AV Solutions

Cash is the lifeblood of businesses of any size. During this session, you will improve your understanding of balance sheets, good and bad debt, and basic financial ratios.

1 CEU

3 CEUs

Todd Mares, ESC-T, Peerless-AV Chris Greer, John’s Landscaping

The future of the home is 4K. However, 4K is more than just resolution. Chroma sub-sampling, pixel clock, and color big depth are all vital to 4K. Learn to upsell 4K to homeowners. This session explains specs, compatibility, and performance.

Twisted pair cable maxes out at 10Gbps, but 4K@60 4:4:4 requires an 18Gbps infrastructure — what’s an AV engineer to do? This seminar explores the proliferation of fiber-optic cabling and the associated technology, including a hands-on workshop for termination and handling.

Vic Cypher, Cypher Communications Lewis Franke, ESC-T, ESC-N, ESC-D, LED Systems LLC 4 CEUs This course provides clear structural methodology for rack building, from planning to future servicing. Gain a deeper understanding of rack types, equipment placement, wiring, and connectivity.

Social Media BYOD Lab: Facebook 8:30 AM - 9:30 AM

How to Control Natural Light Using Window Shades

Kimberly Lancaster, Caster Communications, Inc.

8:30 AM - 9:30 AM

Learn the basics of using Facebook, including account setup, updating, and how to post. Students will be able to use their own devices to log into their Facebook account to troubleshoot issues and inquire about best practices.

This is a course for beginner users.

Amy Madden, Draper, Inc. 1 CEU Avoid common mistakes and understand how to choose window shades based on the desired outcome, whether it’s performance, aesthetics, or a blend of both.

1 CEU

Project Management Skills for the Technician and Designer 8:30 AM - 10:00 AM Dean Callis, ESC-T, Technology Playground and BlueDog Data Services

9:00 AM - 10:30 AM

1.5 CEUs

1.5 CEUs

While “Project Manager” may not be in your title, you’re probably doing that job too. Get an overview of project management basics and leave with tools to make you better at what you do.

This class is similar to Project Management Skills for the Business Owner and Salesperson. Taking both classes is not recommended.

TecHome Builder market research indicates a surging demand for technology among homebuyers and homebuilders. Learn the keys to success with high-volume and luxury custom builders from a panel of builders, home technology professionals, and the TecHome Builder editorial team.

Beginner’s Guide to SEO

EXPONENTIAL LEARNING

John Galante, AE Ventures

To Keep or Fire? 5 Secrets to Doing it Right Courtney Berg, CourtSide Consulting 1 CEU Terminating an employee can be one of the most difficult situations you face.

Learn a step-by-step process from progressive discipline to termination.

Discover how to identify and correct poor performance, what to say in counseling sessions, what to include in written warnings, and how to know if training or termination is appropriate.

The Art of the Demo 9:00 AM - 11:00 AM

Ron Callis, Jr., One Firefly

Fred Ampel, Technology Visions Analytics Chris Foreman, SpeakAV

Search Engine Optimization (SEO) is the process used to raise awareness of your online presence organically using search engines. Through industry examples and live demos, you’ll gain an understanding of the search landscape and key concepts for optimizing your website, and create a quick action plan.

In the outdoors, there are many factors that can make creating AV setups challenging. This presentation will share the steps for designing an outdoor AV area, outline a coordination plan from start to finish, and offer recommendations for solutions that are best suited for outdoor applications.

10:00 AM - 11:00 AM

8:30 AM - 10:30 AM 2 CEUs

8

Successfully Partnering with Builders: From Production to Luxury

1 CEU

2 CEUs Today’s customers are better informed and better prepared than ever, and will walk away from a salesperson who doesn’t understand their needs. We will review the art and science of selling, focusing on the psychology of the buyer, listening, and asking questions.

Learn how to sell real solutions and nurture customer relationships that result in future sales and referrals.

Technician

Designer

Accounting for Contractors Who Don’t Like Accounting

IoT and the Emerging Market within the Connected Home

10:00 AM - 11:30 AM

10:00 AM - 11:30 AM

Susan Sipe, Abacus Prime

Bob Bilbruck, Directed IoT (A Division of B2 Group)

1.5 CEUs How you set up and use your software directly affects the accuracy of your financial reports. This class will offer solutions that you can go back to the office and implement. While accounting terms will be used, the owner, admin, and GM can all understand, resulting in less stress and a greater sense of control.

Project Manager

Business Owner

Network Specialist

1.5 CEUs The Internet of Things (IoT) poses a huge growth opportunity to unlock new revenues. This session will explore how to unlock the full potential of IoT, outline new services and solution capabilities, and discover how the IoT ecosystem will drive data insight and lower costs by expanding the connected landscape.

Salesperson

Emerging Trends

9

WEDNESDAY, SEPTEMBER 6

WEDNESDAY, SEPTEMBER 6

Luxury Clientele: Working with Their Team to Deliver the Exceptional

Project to Service Transition: Culture, Process, and Technology

But I’m Not an Electrician: How the 2017 NEC Impacts the Home Technology Professional

10:00 AM - 11:30 AM

10:00 AM - 11:30 AM

10:30 AM - 12:00 PM

Ryan Brown, Paradise Theater Alistair Levine, Cal Audio

Joseph Kolchinsky, OneVision Resources

1.5 CEUs When working with high-net-worth and ultra-high-net-worth clientele, gaining the trust of their project team is essential to obtaining client buy-in and winning the project. Real-world case studies will highlight successful strategies for building relationships and trust and working effectively with each member of the project team.

Work Smarter, Not Harder Workshop

Business Intelligence: What It Can Do for You

12:00 PM - 4:00 PM

1:00 PM - 2:30 PM

Ken Erdmann, ESC-T, ESC-D, Erdmann Electric, Inc.

Leslie Shiner, The ShinerGroup Jason Knott, CEPro

Paul Starkey, Vital Management Steve Firszt, Vital Management

1.5 CEUs

1.5 CEUs

4 CEUs

1.5 CEUs

2.5 CEUs

Are you prepared to handle the service demands of the modern family and their technology needs? Learn how to structure your service team and manage client expectations.

We will discuss issue tracking and support systems, appropriate billing, prioritization, and service technology.

The U.S. National Electrical Code (NEC) saw significant updates in 2014 (which affect years 2015-2017), and these mandated changes for the electrician have a direct impact on the home technology professional as well. The class discusses changes, including hazard marking, surge protection, lighting, energy management systems, and more.

This fast-paced, peer-to-peer workshop includes a panel of business owners who share their know-how and experiences to develop a personalized action plan for your business.

This working session will offer the opportunity to network, swap best practices, and exchange solutions.

Learn the importance of keeping upto-date financial performance and productivity records, and how to use the information to become an exceptional operator. The course details how infographics can be used to make better decisions, continuous improvements, and a better bottom line.

This always-popular class provides a completely new perspective on stampeding technologies, their importance, and how they can make you more profitable. With a focus on what is coming a few years down the road (and beyond), you will learn about the new technologies that will be emerging from the secret labs of Silicon Valley.

6 Comprehensive Steps to Creating a Business Plan for Next Year: A Repeatable Process

Projection Screen Science Made Simple 10:30 AM - 12:00 PM

Collaborating for Marketing Success: A Deep Dive Into Integrators Doing It Right

Amy Madden, Draper, Inc.

1:00 PM - 4:00 PM

Larry Heuvelman, TheOwnerConsultant

1:00 PM - 2:00 PM

1.5 CEUs

Jason Sayen, Netsertive

Joe Wallace, Wallace Integration, Inc.

2 CEUs

Today’s projection surfaces deliver vibrant, engaging images because they have been designed to complement the projector, lighting, and site conditions.

Using demos and examples, we review the different types of screen surfaces and use an online projection planner to choose the right size, format, and type of screen for every installation.

1 CEU

3 CEUs

Have you written your business plan for 2018? We know business plans are important, but where do we start? This course will build your business plan along with a timeline. You will leave with a business plan process that you can utilize year after year!

Over the next year, digital marketing spend will increase by 14%. Where should you invest more, and what tactics bring the best return? You will hear the challenges integrators overcome to implement a digital marketing strategy, insights into the latest marketing trends, and which tools are a must.

If you work as a project manager, project engineer, or field supervisor, this class is the critical first step to learn tools and techniques to maintain complete control of a project and manage resources more efficiently.

Make sure the next project you manage is seamless from start to finish!

Creating A Marketing Playbook to Win the Digital Game

How Facebook Can Fill Your Lead Funnel with Advertising and Organic Engagement

10:00 AM - 12:00 PM

10:30 AM - 12:00 PM

Tim McLain, Netsertive

Kimberly Lancaster, Caster Communications, Inc.

2 CEUs

1.5 CEUs

The modern path to purchase now relies heavily on digital formats; nearly all of your clients will research online before approaching you. As digital marketing evolves, it can be challenging to know where to focus your spend and which tactics bring the greatest return.

This course will teach you how to not only play the game, but win!

This course will showcase tactics for Facebook to establish a connection with B2B contacts and engage targeted consumers. You will also learn methods for improving website and Facebook page copy to target the right audience.

10:00 AM - 12:00 PM

Future Technologies: The Inside Scoop from Silicon Valley 1:00 PM - 3:30 PM Rich Green, ESC-T, ESC-D, Rich Green Design

Principles of Project Management

How to Sell Expensive Stuff to Rich People

Being a Good Boss

1:00 PM - 4:00 PM

1:00 PM - 2:30 PM Larry Heuvelman, TheOwnerConsultant 1.5 CEUs What truly determines a good boss?

This course is about decision-making, behavior, people challenges, and delving into what sabotages good leadership. This program is designed for companies with employees.

HDCP and EDID Demystified 10:30 AM - 12:00 PM Xiaozheng Lu, Luxi Electronics Corp 1.5 CEUs

Wash, Rinse, Repeat: Standardizing the Design and Engineering Process

E.J. Feulner, AHT Global

1:00 PM - 3:00 PM

Integrated systems are still the holy grail of smart home control. Gain exposure to the systems, processes, and techniques for successfully selling residential electronic systems to the luxury market. Learn how to make money selling yourself, your services, and your company.

Ron Callis, Jr., One Firefly 2 CEUs Standardizing business procedures with a well-documented, repeatable process saves time, reduces errors, adds profit, and decreases stress. This class focuses on the design and engineering documentation process and ways to streamline these critical elements to meet the needs of any size firm.

3 CEUs

This class will discuss the root cause of problems related to HDCP and EDID data.

You will be able to quickly troubleshoot and solve problems in the field.

10

EXPONENTIAL LEARNING

Technician

Designer

Project Manager

Business Owner

Network Specialist

Salesperson

Emerging Trends

11

WEDNESDAY, SEPTEMBER 6

WEDNESDAY, SEPTEMBER 6

Advanced Wireless Networking Learning Lab

The Art of Project Documentation Workshop

1:00 PM - 5:00 PM

Ray Holland, AHT Global Ryan Thomson, Portal by SupplyStream

Joel Crane, ESC-N, MetaGeek Nathan Holmes, ESC-N, Access Networks 4 CEUs Learn how to design and install robust, multiple-access-point wireless networks for the increasingly complex and converged systems that today’s clients are demanding. Built on the foundation of basic wireless technologies, this lab puts your networking skills to the test!

UI vs. UX: Building Smart Home Interfaces for Human Beings

UHD Video and Beyond: The Science of Better Pixels

Integrating Custom Voice Control for the Whole Home

Increase Your Average Order Size: Adding Motorized Blinds into Your Product Offerings

1:30 PM - 3:00 PM

1:30 PM - 3:00 PM

2:30 PM - 4:00 PM

3:00 PM - 4:30 PM

Geoff Meads, ESC-T, ESC-N, ESC-D, Presto AV

David Meyer, CEDIA

Alex Capecelatro, Josh.ai

Paul Liebke, Q Blinds

4 CEUs

1.5 CEUs

1.5 CEUs

1.5 CEUs

1.5 CEUs

Process standardization increases profitability and ensures jobs are completed correctly the first time.

This class focuses on documentation strategies used by PMs to tackle projects both big and small. Gain tools to enhance communication, process flow, and organization, and leave with several ready-to-use templates!

Well-designed user experience (UX) keeps people coming back. UX is a design ethos that seeks to present controls in an easily understandable, human-friendly manner. Using examples (both good and bad) from hardware, software, apps, and websites, this class explores how good design can deliver more than just basic functions.

The true glory of UHD video comes not from more pixels, but better pixels. In this class, we’ll explore color volume and high dynamic range, frame rates, and display technologies — all the things that make pixels better.

Voice control represents a significant business opportunity. Understand the current capabilities and limitations of the various technologies, take a close look at real-world installations, and discover how to integrate voice control with established control platforms.

This course focuses on three of the most popular motorized roller shade systems and identifies key differences between manufacturers to help you make the best product choice for your clients. Come away able to describe the different control and power supply options and choose which will be most effective for specific situations.

1:00 PM - 5:00 PM

Find, Hire, and Keep Your Next Rock Star IP Fundamentals Activity Lab 1:00 PM - 5:00 PM

2:30 PM - 4:30 PM

Network Cabling Infrastructure Learning Lab 1:00 PM - 5:00 PM

Peter Aylett, ESC-N, ESC-D, Archimedia

Steve Sumners, ESC-T, ESC-N, ESC-D, Sound Insights

4 CEUs

4 CEUs

The sheer number of devices on an IP network has made this arguably the most important topic in our industry. This hands-on course covers the fundamentals of IP networks, including the advantages and growth of IP networking, common network protocols, and the appropriate steps for implementing basic routers in a home network. Attendees must take “EST243 IP for Technicians” online or in-person prior to attending.

Produce a standards-compliant Ethernet cabling infrastructure using effective installation, testing, and troubleshooting techniques. This course covers the ANSI/EIA/TIA standards that apply to UTP high-bandwidth cable, the basics of fiber-optic cabling systems, and fiberoptic cable design and theory. Students should have a basic understanding of UTP/STP cables, ethernet networking, and fiber-optic cables.

Chuck Wilson, NSCA

Ultra-Short-Throw Projection: Benefits and Challenges

2 CEUs

3:30 PM - 4:30 PM

Who DOESN’T have trouble finding good people? Learn from a group of innovators who have figured out the tricks to identifying great talent and using creative ways to onboard and keep those rock stars!

Andre Floyd, Sony Electronics Inc.

Security: Your Contract and Potential Liability 3:00 PM - 4:30 PM

Immersive Audio: Unified 3D Speaker Layouts for Multiple Listeners

1:00 PM - 5:00 PM

1:30 PM - 3:00 PM

Ed Pepitone, Audio Video Systems, Inc. Bjørn Jensen, ESC-N, Magical Media, Inc.

Arnaud Laborie, Trinnov Audio

4 CEUs

Immersive sound offers the possibility of new life-like experiences in home cinema, but also raises challenges with new formats and their non-compatible 3D speaker layouts. This presentation covers the three immersive sound formats and their recommended speaker layouts, as well as unified speaker layouts for multiple listeners.

Today’s rapidly expanding IoT environment could unintentionally pave the way for network intrusion or device hijacking. This course offers hands-on learning and best practices for securing the network. Students should have a working knowledge of IP networking.

12

EXPONENTIAL LEARNING

UST projection allows for screens larger than those available in flat panels, and they effectively disappear when not in use. This course will discuss the benefits and challenges of implementing UST systems, including brightness, alignment, and focus, ambient light, and integration into enclosures or furniture.

Les Gold, Mitchell Silberberg & Knupp LLP 1.5 CEUs

Properly Securing a Residential Network: Methods and Best Practices

1 CEU

The security business can be profitable, but it also exposes higher liabilities inherent to security and emergency response. To protect your business, you need to have a security-specific customer agreement with robust legal protection. Learn what should be included in any security agreement.

1.5 CEUs

Technician

Designer

Project Manager

Business Owner

Network Specialist

Riding Wave 2 of 802.11ac 3:30 PM - 4:30 PM Nathan Holmes, ESC-N, Access Networks 1 CEU As the world of Wi-Fi continues to embrace new and more robust standards, it is important to understand the benefits. This presentation will explain why 802.11ac Wave 2 is best suited for the increased demands on Wi-Fi from high-bandwidth streaming to higher densities of client devices.

Salesperson

Emerging Trends

13

THURSDAY, SEPTEMBER 7

THURSDAY, SEPTEMBER 7

The Art of the Takeover Job

Wireless Network Technologies Learning Lab

8:00 AM - 9:30 AM

8:00 AM - 12:00 PM

Greg Scott, PHAND Corporation

Jeff Briesemeister, ESC-T, ESC-N, Integration Controls Joel Crane, ESC-N, MetaGeek

1.5 CEUs Takeover jobs can be very profitable if done right (unlike the first time). Learn how to identify the issues with the system, client needs, and key factors to determine if it is worth taking the job.

Design Thinking and Client Discovery Workshop 8:00 AM - 12:00 PM

Marketing, Sales, and Production: A Very Different Perspective to Greater Profitability

Making the Most of Hi-Res in the Theater

New Technologies Update: 2017

9:00 AM - 10:00 AM

9:00 AM - 11:00 AM

Design Documents: Creating AV System Blueprint Drawings Workshop

8:30 AM - 11:30 AM

Hugo Fitzjohn, ESC-T, Meridian Audio Ltd

Michael Heiss, M. Heiss Consulting

9:00 AM - 12:00 PM

Larry Heuvelman, TheOwnerConsultant

1 CEU

2 CEUs

Dave Tkachuk, ESC-D, SymbolLogic

4 CEUs

3 CEUs Is your company losing profit or not making the money it should due to miscommunication between marketing, sales, and production? Learn how to engage the entire company in solving these issues and gain buy-in to operate in a more cohesive manner.

Discover an all-new version of this perennial highlight. We’re in the midst of a major shift in how content is produced, distributed, monetized, received, selected, and controlled, as well as how it is viewed and listened to. Concepts include 4K/UHD, HDR, ATSC 3.0, audio formats, displays, and much more.

3 CEUs

To ensure the best wireless performance, reliability, and security, you must know the basics of designing, installing, and configuring an 802.11 network. This course covers configuration of SSIDs, channels, and encryption schemes, as well as basic troubleshooting. Students should have a working knowledge of basic networking, DHCP, and hardwire infrastructure.

Discover how to install the ultimate home cinema with the pioneers of High Resolution Audio. What do we mean

by High Resolution Audio and why does it matter? How do I specify the correct screen and projector? How can I integrate Hi-Res Audio into the home cinema? And much more.

8:30 AM - 11:30 AM

Emerging Networking Trends: Threats and Opportunities to Your Business

The Art of Managing a Multi-System Integration Project Workshop

Courtney Berg, CourtSide Consulting

9:00 AM - 10:30 AM

9:00 AM - 12:00 PM

3 CEUs

Mike Maniscalco, ESC-N, ihiji

This workshop will provide a framework to improve hiring, firing, and managing employees in your organization. Leave with job description and performance evaluation templates, samples of effective interview questions, and a disciplinary memo template, as well as practice for tough employee conversations.

1.5 CEUs

Dean Callis, ESC-T, Technology Playground Ray Holland, AHT Global

Peter Aylett, ESC-N, ESC-D, Archimedia Rich Green, ESC-T, ESC-D, Rich Green Design 4 CEUs Every system design begins with ensuring that customers’ needs are met. Design Thinking takes you through a process that includes creating and asking your customers the right questions to gain empathy, how to work as a team to ideate and think creatively, how to use prototypes to test your ideas, and how to critically analyze the user experience you are delivering to your customers.

14

THURSDAY, SEPTEMBER 7

The Employee Life Cycle Workshop Rack Building and Wiring Fundamentals Workshop 8:00 AM - 12:00 PM Lewis Franke, ESC-T, ESC-N, ESC-D, LED Systems LLC Vic Cypher, Cypher Communications 4 CEUs This course provides clear structural methodology for rack building, from planning to future servicing. Gain a deeper understanding of rack types, equipment placement, wiring, and connectivity.

Tailoring Network Performance with VLANS and QoS Learning Lab

Demystifying High-End Audio Sales

How to Win the Game of Social Media: AV Dealers Edition

8:00 AM - 12:00 PM

8:30 AM - 10:00 AM

9:00 AM - 10:00 AM

Brannon Young, Luxul

Dave Chace, Training Allies, LLC

Johnnie Sanchez, Johnnie & Co.

4 CEUs

1.5 CEUs

1 CEU

This class focuses on advanced network performance tools and how to achieve optimal performance when bandwidth is being used by multiple devices and programs. Students should have a working knowledge of IP addressing and subnetting, router configuration and encryption, and security network design.

Many dealers miss out on opportunities to sell high-end systems because they aren’t adept at identifying or relating to these types of clients, or because they aren’t confident presenting the most expensive options and explaining why they cost so much. Learn how to demystify the high-end audio consumer and gain strategies for boldly presenting the best option every time!

With so many social media options out there, it can feel overwhelming to know which ones will be a good investment for your AV business. We will delve into the top social media outlets from the perspective of the competitive advantage they give a dealer and where your ideal client is most likely to be.

EXPONENTIAL LEARNING

The tech landscape is evolving faster than any other. If your business is not staying on top of the newest trends, tricks, and dangers, you could fall behind the competition. Learn about the threats and opportunities your business will encounter with these rapidly advancing networking technologies.

Get your installations off on the right foot by clarifying your designs with AV system blueprint drawings. This hands-on workshop uses client needs examples, floor plans, MS Visio, and standard J-STD-710. Participants are REQUIRED to bring their laptop with MS Visio 2010 or 2013 installed, and MUST have some experience with Visio and system design.

The Future of Interoperability: Convergence, Divergence, or Parallel Paths 10:00 AM - 11:30 AM

3 CEUs

Tom Kerber, Parks Associates

Process standardization increases profitability and ensures jobs are completed correctly the first time.

This class focuses on documentation strategies used by PMs to tackle projects both big and small. Gain tools to enhance communication, process flow, and organization, and leave with several examples and ready-to-use templates!

1.5 CEUs

Smart Devices, Intelligent Power: Ensuring Reliability Through Power System Design

More and more smart products are entering the market with cloud integration rather than local integration. This session addresses how the shift to the cloud changes the competitive dynamics and impacts the CEDIA channel.

Managing for Profitability with QuickBooks — Part 1: Accounts, Items, Jobs, and Estimates

9:00 AM - 11:00 AM

Principles of Project Management

Scott Lowder, Middle Atlantic Products

9:00 AM - 12:00 PM

10:00 AM - 12:00 PM

2 CEUs

Patrick Hartman, ESC-T, Diversified Systems International

Leslie Shiner, The ShinerGroup

Learn what a profitable service plan looks like and how to implement and sell it. This course will cover low-cost/high-value items, pricing, and service-incident management. Takeaway materials include service plan templates, contracts, and a cheat-sheet for building and selling a successful service experience.

3 CEUs

2 CEUs

If you work as a project manager, project engineer, or field supervisor, this class is the critical first step to learn tools and techniques to maintain complete control of a project and manage resources more efficiently.

Make sure the next project you manage is seamless from start to finish!

QuickBooks is an excellent tool for accounting and project management for integrators. Learn how to get the most out of it. While we’ll be using the latest version of QB Premier, Contractor Edition, this class is applicable to any version of QuickBooks.

Technician

Project Manager

Designer

Business Owner

Network Specialist

Salesperson

Emerging Trends

15

THURSDAY, SEPTEMBER 7

THURSDAY, SEPTEMBER 7

Central Vacuum Systems that Benefit You, the Homeowner, and the Builder

Building a Sales and Marketing Growth Plan

10:30 AM - 11:30 AM

Paul Self, Industry Consultant

Trail DeGondea, Trovac Industries

1.5 CEUs

1 CEU

If you are planning to aggressively grow your company, you will need a plan with metrics. Learn to acquire customers with marketing and sales efforts, including a sales funnel process that demonstrates how many leads, proposals and contracts will be needed to reach your goals. Leave with a growth plan to double your business in three years.

People don’t have time or money to waste on inefficient or dated technology, which is why you should offer them a more efficient way to clean using hose management devices with built-in central vacuum systems.

Creating Profits from Light Commercial Installations 10:30 AM - 11:30 AM

1:00 PM - 2:30 PM

Selling High-Performance Solutions and the Luxury Market

Cameron Smith, TechLogix Networx

1:00 PM - 2:30 PM

1 CEU

Sam Cavitt, ESC-D, Paradise Theater

This course explores light commercial installation spending trends with a focus on the exploding huddle room and corporate AV market. We’ll explore the basics of huddle room installations, including technology and use patterns, as well as end-user purchasing patterns and sales opportunities.

1.5 CEUs A disturbing trend in today’s market shows that many clients gravitate toward a lower price. It’s our job to show clients why high-performance solutions are worth the expense, demonstrate their value-added benefits, and create the desire for that highperformance experience!

Wireless and Streaming Audio: Growth and Outlook 1:00 PM - 2:30 PM Tom Kerber, Parks Associates 1.5 CEUs This session will address the growing wireless and streaming audio category, providing compelling value propositions for consumers who increasingly want to enjoy the connected, wireless experience of mobile devices in the home.

50 First Dates: Finding Love for Your Brand Online 1:00 PM - 3:00 PM Geoff Meads, ESC-T, ESC-N, ESC-D, Presto AV 2 CEUs Use of ever-growing online marketing platforms can be appealing, yet key messages may get lost, become 16

EXPONENTIAL LEARNING

confusing, or appear disjointed. Drive sales by combining online activities and build a solid brand that clients know, like, trust, and even love! Attendees leave this class with a marketing template for their own businesses.

Be Gender Intelligent: Great Minds Think Unalike 1:00 PM - 3:00 PM Carol Campbell, Women in Consumer Technology 2 CEUs Gender intelligence is the understanding of the naturally-occurring characteristics that distinguish attitudinal and behavioral differences between men and women. By understanding these differences, we gain a better sense of gender-related tendencies that help illuminate the reasons behind how men and women think and react differently.

Advanced Wireless Networking Learning Lab

Realities of AC Power, Ground Loops & Solutions

Delivering the 10K Video Payload

1:00 PM - 5:00 PM

1:00 PM - 5:00 PM

2:00 PM - 3:30 PM

Joel Crane, ESC-N, MetaGeek

Bill Whitlock, Whitlock Consulting

David Meyer, CEDIA

4 CEUs

4 CEUs

1.5 CEUs

Learn how to design and install robust, multiple-access-point wireless networks for the increasingly complex and converged systems that today’s clients demand. Built on the foundation of basic wireless technologies, this lab puts your networking skills to the test!

Learn how to stop wasting time and money on “solutions” that offer only marginal improvements to hum, buzz, or hum-bar issues. Walk away with knowledge on performing simple location tests and “breaking” the loops without creating hazards or liability issues.

We’re just getting used to UHD/4K and there’s already much talk of 8K and “10K” at up to 120 frames per second! This class discusses what this means and the roles of compression, HDMI 2.1, emerging formats, and the changing landscape for delivering a far greater payload.

Properly Securing a Residential Network: Methods and Best Practices 1:00 PM - 5:00 PM

1:00 PM - 4:00 PM Guy Singleton, ESC-T, The Cinema Designer 3 CEUs Often, a good cinema is about managing compromises: restrictions in budget, room size, and aesthetics exist on nearly every project. So, what happens when there are no restraints? From reference level performance to military-grade engineering in HVAC and power delivery, all areas of design and build will be on the table in this fast-paced, fascinating trip into extreme cinema.

Intermediate Networking 1:00 PM - 5:00 PM Shawn Lemay, ESC-N, Sound & Theater 4 CEUs Advance to the next level by expanding your knowledge of IP and Ethernet networking protocols and configurations. You will be introduced to more advanced networking concepts such as VLANs and QoS configurations, remote access, security, and more.

1:30 PM - 3:00 PM

Ed Pepitone, Audio Video Systems, Inc. Bjørn Jensen, ESC-N, Magical Media, Inc. Today’s rapidly expanding IoT environment could unintentionally pave the way for network intrusion or device hijacking. This course offers hands-on learning and best practices for securing the network. Students should have a working knowledge of IP networking.

Mike Maniscalco, ESC-N, ihiji

Properly executed lighting control systems have a dramatic impact on home comfort. Your deliverable is not control, but a lifestyle-enhancing user experience. This class will provide realworld techniques and solutions to deliver the best lighting control experience.

When Does Leading Become Easy?

1:30 PM - 3:30 PM

1:00 PM - 5:00 PM Peter Aylett, ESC-N, ESC-D, Archimedia Omar Hikal, Archimedia 4 CEUs In an age of commoditization and disintermediation, your company’s brand is your most powerful asset to rise above your competitors and massmarket threats. This course will leave you with a clear understanding of what branding is, what it is not, and how to adopt branding principals to help grow your business.

Technician

Designer

Using keywords and short phrases, management teams and leaders craft a one-page business plan that’s clear, concise, and actionable. In this highly interactive session, participants will discover and experience the power and simplicity of The One Page Business Plan® process to assure plans create focus, energy, and results!

Home Theater Audio and Acoustics, Part I 1:30 PM - 4:30 PM

Selling Calibration Services

1 CEU Selling your company’s calibration services is about to get easier! Receive information on best practices, literature examples to use in your business, and demos to reinforce the selling process.

Project Management Trials and Tribulations 3:00 PM - 5:00 PM Aaron Carmack, Aaron Carmack Electronic Services 2 CEUs

Tim Gladwin, Harman International 3 CEUs Part one of a comprehensive series, learn the basics of sound, sound reproduction, transmission, and reflection. Walk away knowing how to analyze room size and shape and predict audio performance for the best surround-sound designs.

Business Owner

Networks are the third most important utility, the digital foundation of every connected home. Combining a service plan with all of your networks provides real value to your customers and your business, while ensuring that you achieve high-attachment recurring revenue.

Jonathan Law, REAL Audio Video

2 CEUs

Project Manager

1 CEU

3:00 PM - 4:00 PM

Jeanne Phillips, Core Impact Coaching

Developing Your Brand Vision, Strategy, and Tactics: An Interactive Workshop

Sell Service Plans with Every Network You Manage for Maximum RMR Opportunities 3:00 PM - 4:00 PM

Robert Ridenour, JJ Orion 1.5 CEUs

4 CEUs

Designing a Super Cinema: Building the Best of the Best

Lighting Scenes: Harness the Power of Lighting Control

Network Specialist

An experienced panel will present realworld examples of project management successes, challenges, and lessons learned.

Bring your questions and walk away with ideas, solutions, and documents you can use and implement immediately.

Salesperson

Emerging Trends

17

THURSDAY, SEPTEMBER 7

FRIDAY, FRIDAY,SEPTEMBER SEPTEMBER88

Wash, Rinse, Repeat: Standardizing the Design and Engineering Process

Audio Specs and System Design

Auditorium Concept and Design

IP for Technicians Learning Lab

Network Cabling Infrastructure Learning Lab

3:30 PM - 5:00 PM

8:00 AM - 9:30 AM

8:00 AM - 12:00 PM

8:00 AM - 12:00 PM

Create a Client Care Plan for Your Business and Generate Recurring Revenue Workshop

3:00 PM - 5:00 PM

Xiaozheng Lu, Luxi Electronics Corp

Amer AlKhaldi, KHALDI Corp.

Steve Sumners, ESC-T, ESC-N, ESC-D, Sound Insights

8:30 AM - 10:30 AM

Ron Callis, Jr., One Firefly

1.5 CEUs

1.5 CEUs

Geoff Meads, ESC-T, ESC-N, ESC-D, Presto AV David Grant, Volutone Distribution Group

4 CEUs

Mike Maniscalco, ESC-N, ihiji

2 CEUs

Learn all the audio basics — signal level in volts and dB; nominal level, peak level, and headroom; noise floor and S/N ratio; system gain structure; 70V transmissions; how human hearing interprets sound level, frequency, and direction; and how to set loudness level, room sound level, speaker positions, and digital systems (including Dolby Atmos).

Are you planning to get involved in auditorium/theater technology? Do you understand the needs and application?

Do you have the design requirements?

What about the project needs? What are the most important elements during design? This course will give you the tools you need.

2 CEUs

Produce a standards-compliant Ethernet cabling infrastructure using effective installation, testing, and troubleshooting techniques. This course covers the ANSI/EIA/TIA standards that apply to UTP high-bandwidth cable, the basics of fiber-optic cabling systems, and fiberoptic cable design and theory. Students should have a basic understanding of UTP/STP cables, ethernet networking, and fiber-optic cables.

2 CEUs

Standardizing your business procedures with a well-documented, repeatable process saves time, reduces errors, adds profit, and decreases stress. Take a detailed look at ways to streamline and customize the design and engineering documentation process.

New and Emerging Technologies: Implementation of High Bandwidth Infrastructure HDR and BT 2020 3:30 PM - 5:00 PM Jeff Murray, AVPro Global Holdings 1.5 CEUs Learn the basics of 4K, the implementation of infrastructure required for highbandwidth systems integration, key drivers of the technology, and methods for extending, splitting, and switching high-value HDR content.

Project Management Skills for the Business Owner and Salesperson 8:00 AM - 9:30 AM Aaron Carmack, Aaron Carmack Electronic Services 1.5 CEUs While you are a visionary for your growing business, those efforts can be stunted when the projects you worked so hard to get don’t go as planned. Learn how applying project management basics can improve overall outcomes, increase the quality and productivity of your staff, and boost the performance of your business.

Home Theater Audio and Acoustics, Part II 8:00 AM - 11:00 AM

Using a Dashboard to Steer Your Company on the Right Path 3:30 PM - 5:00 PM Leslie Shiner, The ShinerGroup 1.5 CEUs As a business owner or manager, you need a financial dashboard that provides an early warning system for your financial stability. Monitoring and measuring performance metrics is critical to your survival and success.

Learn how to create an executive dashboard, what numbers to track regularly, and Key Performance Indicators (KPIs) to help keep you on a course for profitability.

18

FRIDAY, SEPTEMBER 8

EXPONENTIAL LEARNING

With more devices becoming connected through the “Internet of Things,” it is imperative to fully understand Internet Protocol, which forms the backbone of any home network. Students should understand command line access, simple math, basic logical reasoning, and cabling infrastructures.

Remote System Access: Methods, Security, and Best Practices Learning Lab 8:00 AM - 12:00 PM Jeff Briesemeister, ESC-T, ESC-N, Integration Controls Bjørn Jensen, ESC-N, Magical Media, Inc. 4 CEUs With remote access and programming, repeat service calls will no longer drain your resources. Learn about configuration, troubleshooting, port forwarding, and translation. Students should have a working knowledge of IP device configuration and troubleshooting.

10 Tips Guaranteed to Improve Your Sales Performance and Results

Part two of a comprehensive series, and building on knowledge from Home Theater Audio and Acoustics, Part I, this session explores how loudspeakers work, specification fact and fallacy, and proper audience and room size configurations.

Advanced Wireless Networking Learning Lab 8:00 AM - 12:00 PM Joel Crane, ESC-N, MetaGeek Nathan Holmes, ESC-N, Access Networks 4 CEUs Learn how to design and install robust, multiple-access-point wireless networks for the increasingly complex and converged systems that today’s clients are demanding. Built on the foundation of basic wireless technologies, this lab puts your networking skills to the test!

CEDIA Certification Exam Review ESC-D 8:00 AM - 12:00 PM Ken Erdmann, ESC-T, ESC-D, Erdmann Electric, Inc. 4 CEUs A refresher for designers who are preparing for the CEDIA ESC-D Certification exam. Participants are encouraged to ask questions and openly discuss less familiar topics.

It is highly recommended to review the ESC-D Job Task Analysis, take the Pre-Test Assessment, and review the “Advanced Residential Electronic Systems” book prior to attending.

Technician

Designer

How to Build and Monetize a Culture of Customer Service 8:30 AM - 10:30 AM

8:30 AM - 9:30 AM

Ray Holland, AHT Global

Randy Stearns, D-Tools, Inc.

2 CEUs

1 CEU Sales is the lifeblood of any organization. This course details pointers that will give you more confidence as a salesperson, increase the quantity and profitability of your contracts, and reduce the time wasted on unapproved proposal revisions.

While everyone in the company is responsible for a successful project, without a highly-evolved “service concept,” the long-term benefits from a sale can fall flat. If a company approaches their business with the mindset that everyone is a part of a top-tier “service department,” the results include improved performance across the board.

Voice Controls: Next-Gen User Interfaces

CEDIA Certification Review ESC-T

8:30 AM - 10:00 AM

8:30 AM - 12:30 PM

Dina Abdelrazik, Parks Associates

Dave Pedigo, ESC-T, ESC-D, CEDIA

1.5 CEUs

4 CEUs

A major transformation in the user interface experience is the addition of voice controls, specifically through natural language interaction. This session will address partnerships within the smart home that are creating new use-case scenarios and valuable communication solutions for consumers.

A refresher for technicians preparing for the CEDIA ESC-T Certification exam. Participants are encouraged to ask questions and openly discuss less familiar topics. It is highly recommended to review the ESC-T Job Task Analysis, take the Pre-Test Assessment, and review the “Advanced Residential Electronic Systems” book prior to attending.

Sean Olive, Harman International 3 CEUs

If you’re sold on recurring monthly revenue, but can’t quite work through the concepts of creating a preventive service plan for your business, then this workshop is for you! This session features real-life examples, the opportunity to generate a service plan, and the basic framework for pricing, proposals, and sales and marketing strategy.

Project Manager

Business Owner

Network Specialist

Salesperson

Emerging Trends

19

FRIDAY, SEPTEMBER 8 Standardizing Company Operations for Improving Profit

FRIDAY, SEPTEMBER 8 systems with sufficient contrast ratio, and discover how to install, measure, and document for high-performance results.

9:00 AM - 10:30 AM Eric Crawford, ESC-T, The Loop Technologies

30 Website Must-Haves

1.5 CEUs

10:00 AM - 11:30 AM

You will leave this workshop with a clear understanding for how RMR can be generated profitably, sustainably, and successfully.

Ron Callis, Jr., One Firefly

Low Voltage LED Lighting: Know the Pitfalls 9:00 AM - 10:30 AM Al Javadi, CYRON, Inc. 1.5 CEUs This course will cover DC Voltage lighting, LED linear lighting, common failures in the field, and how to avoid pitfalls that cost money and damage reputation. The course will conclude with a 30-minute Q&A session with guest integrator panelists.

Future Technologies: The Inside Scoop from Silicon Valley 9:00 AM - 11:30 AM Rich Green, ESC-T, ESC-D, Rich Green Design 2.5 CEUs This always-popular class provides a completely new perspective on stampeding technologies, their importance, and how they can make you more profitable. With a focus on what is coming a few years down the road (and beyond), you will learn about the new technologies that will be emerging from the secret labs of Silicon Valley.

Delivering High Performance HDR Video Projection in Media Room Lighting 9:00 AM - 12:00 PM Joel Silver, Imaging Science Foundation, Inc. 3 CEUs The real-world opportunities for media room installations vastly outnumber the market for dedicated theaters, and now the ability to create superb images in these lighting conditions is available.

Learn to specify components and create 20

EXPONENTIAL LEARNING

1.5 CEUs We all know how important a website is to any business, but what does it really take to have a great website that drives visitors, leads, and revenue? Evaluate your company’s website, along with several industry peer websites, and return home with a template to use as a refresh or redesign guide.

Managing for Profitability with QuickBooks — Part 2: Invoicing and Job Cost Reports 10:00 AM - 12:00 PM Leslie Shiner, The ShinerGroup 2 CEUs QuickBooks is an excellent tool for accounting and project management for integrators. Learn how to get the most out of it. While we’ll be using the latest version of QB Premier, Contractor Edition, this class is applicable to any version of QuickBooks.

Hardballing: How to Have Difficult Conversations 10:30 AM - 12:00 PM

includes designing a high-performance theater room, predicting and designing to the room’s characteristics, addressing how to best integrate theaters in homes, and creating thorough documentation.

50+ Business Tips to Change Your Bottom Line Now 1:00 PM - 2:30 PM Larry Heuvelman, TheOwnerConsultant 1.5 CEUs We’ll cover the top 50 critical items every business owner should be conscious of while running their operations. Slides will not be shared; attendance is key.

Better Job Costing and Labor Controls to Increase Profits 1:00 PM - 2:30 PM Leslie Shiner, The ShinerGroup 1.5 CEUs Even with modern technical advances, home technology professionals still need a labor force to install the technology. It is crucial for integrators to understand and measure the true costs of sending an employee out in the field and how to implement it in proposals and job costing.

Patrick Hartman, ESC-T, Diversified Systems International Frank White, ESC-T, ESC-D, StayTuned 1.5 CEUs Hardballing is an interactive group session facilitated by two seasoned veterans talking in-depth about how to turn the conflictive energy of difficult conversations into positive outcomes for you, your company, and your client.

Advanced Home Theater Design Workshop 12:30 PM - 5:30 PM Rich Green, ESC-T, ESC-D, Rich Green Design 5 CEUs Top home theater designers facilitate an advanced, hands-on workshop that

The Risks and Rewards of Mergers and Acquisitions

Completing a Project: The Last 5%

Advanced Networking Practical Troubleshooting Learning Lab

Home Technology Design: Start to Finish

1:00 PM - 2:30 PM Joe Wallace, Wallace Integration, Inc.

1:00 PM - 5:00 PM

Dave Tkachuk, ESC-D, SymbolLogic

1.5 CEUs

Nathan Holmes, ESC-N, Access Networks

1.5 CEUs

Discuss the most common problems in completing projects and the triedand-true techniques used to conquer them. Learn to identify factors at each stage of a project that help or hinder completion to achieve increased efficiency and increased profits!

4 CEUs

Too often, technology integration is an afterthought outside the standard architectural and construction process.

By using well-established manufacturing and installation models for generating system documentation, you can provide efficient project delivery and consistent and reliable plans for architects, interior designers, installers, programmers, and other stakeholders.

Wash, Rinse, Repeat: Standardizing the Sales Process 1:00 PM - 2:30 PM

1:30 PM - 3:00 PM

This hands-on, practical networking troubleshooting class covers Wi-Spy, Wireshark, Nmap, Netstat, Traceroute, and DNS tests, all focused on real-world scenarios. Attendees must have a deep working knowledge of intermediate and advanced computing skills.

Intermediate Networking 1:00 PM - 5:00 PM

CEDIA Certification Review ESC

Shawn Lemay, ESC-N, Sound & Theater

David Kirn, Systems Design

1:30 PM - 5:30 PM

4 CEUs

1.5 CEUs Learn proven methods to streamline the sales process, from obtaining the lead to post-sale follow-up. Build a process based on your needs — whether you’re a team of one or 100!

Expand your knowledge of IP and Ethernet networking protocols and configurations. You will be introduced to more advanced networking concepts such as VLANs and QoS configurations, remote access, security, and more.

Masters of Control: Advanced Integration Experts

Properly Securing a Residential Network: Methods and Best Practices

1:00 PM - 3:00 PM

1:00 PM - 5:00 PM

Ian Bryant, ZenArray

Ed Pepitone, Audio Video Systems, Inc.

2 CEUs

4 CEUs

Providing clients with simple integrated systems is a no-brainer, but what happens when you encounter a project that pushes the boundaries of your company’s capabilities and technical skills? Learn from seasoned pros on how they creatively solved problems in their advanced integration projects.

Today’s rapidly expanding IoT environment could unintentionally pave the way for network intrusion or device hijacking. This course offers hands-on learning and best practices for securing the network. Students should have a working knowledge of IP networking.

1:00 PM - 2:30 PM Randy Stearns, D-Tools, Inc.

Home Theater Audio and Acoustics, Part III

1.5 CEUs

1:00 PM - 4:00 PM

Merging with or acquiring another company can accelerate the growth of your business. M&A is a huge opportunity if done correctly, but there are undoubtedly risks. Understand why and when to initiate a transaction, how to effectively conduct the process, and what it takes to be successful with this growth strategy.

Todd Welti, Harman International

4 CEUs A refresher for individuals preparing for the CEDIA ESC Certification exam. Participants are encouraged to ask questions and openly discuss less familiar topics. It is highly recommended to review the ESC Job Task Analysis, take the PreTest Assessment, and review the “Fundamentals of Residential Electronic Systems” book prior to attending.

CEDIA Certification Review ESC-N 1:00 PM - 5:00 PM Geoff Meads, ESC-T, ESC-N, ESC-D, Presto AV 4 CEUs

3 CEUs Applying the knowledge gained from Home Theater Audio and Acoustics, Part I and Part II, this session helps students ensure theater surround systems work in the real world. Learn best practices for proper speaker and subwoofer selection and placement.

Technician

Vic Cypher, Cypher Communications

Designer

A refresher for individuals preparing for the CEDIA ESC-N Certification exam.

Participants are encouraged to ask questions and openly discuss less familiar topics. It is recommended that attendees review the ESC-N Job Task Analysis, take the Pre-Test Assessment, and review the “Advanced Residential Electronic Systems” book prior to attending.

Project Manager

Business Owner

Network Specialist

Salesperson

Emerging Trends

21

FRIDAY, SEPTEMBER 8

SATURDAY, SEPTEMBER 9, 2017 Selling High-Performance Solutions and the Luxury Market

HDMI Master Integrator

3:00 PM - 4:30 PM

Tailoring Network Performance with VLANS and QoS Learning Lab

9:00 AM - 12:00 PM

Advanced Networking Practical Troubleshooting Learning Lab

David Meyer, CEDIA

David Williams, OneVision Resources

8:00 AM - 12:00 PM

9:00 AM - 10:30 AM

David Meyer, CEDIA

1:00 PM - 5:00 PM

3 CEUs

1.5 CEUs

Brannon Young, Luxul

Sam Cavitt, ESC-D, Paradise Theater

3 CEUs

Mike Maniscalco, ESC-N, ihiji

Learn how to structure your service team, organize your service requests, manage client expectations, and build a proper service culture within your organization. You will leave this class with a clear understanding of how service teams are different from project teams and how they should be managed for success.

4 CEUs

1.5 CEUs

4 CEUs

This class focuses on advanced network performance tools and how to achieve optimal performance when bandwidth is being used by multiple devices and programs. Students should have a working knowledge of IP addressing and subnetting, router configuration and encryption, and security network design.

A disturbing trend in today’s market shows that many clients gravitate toward a lower price. It’s our job to show clients why high-performance solutions are more expensive, demonstrate their valueadded benefits, and create the desire for that high-performance experience!

The official HDMI course, developed jointly by CEDIA and HDMI Licensing Administrator, Inc., covers history, engine and timings, EDID and HDCP, connectivity, compliance, troubleshooting, and the latest HDMI 2.1 specification. Upon completion of the course and exam, participants will receive a recognized HDMI Master Integrator certificate.

Thought Leadership and Community Building with Twitter

Process, Process, Process: Defining Roles and Expectations of Your Team

3:00 PM - 4:30 PM

9:00 AM - 10:30 AM

Kimberly Lancaster, Caster Communications, Inc.

Eric Crawford, ESC-T, The Loop Technologies

HDMI Master Integrator

How to Run a Successful Service Team

2:00 PM - 5:00 PM

The official HDMI course, developed jointly by CEDIA and HDMI Licensing Administrator, Inc., covers history, engine and timings, EDID and HDCP, connectivity, compliance, troubleshooting, and the latest HDMI 2.1 specification. Upon completion of the course and exam, participants will receive a recognized HDMI Master Integrator certificate.

Process, Process, Process: Standardizing Your Quoting Process 3:00 PM - 4:00 PM Eric Crawford, ESC-T, The Loop Technologies 1 CEU By leveraging a standards-based method for quoting new and existing projects, you will be able to better estimate labor, raw materials, and profitability on your projects. Standards-based quoting will also improve interactions between your sales team and your technical team by eliminating emotion and subjectivity from your quotes.

Immersive Audio: Unified 3D Speaker Layouts for Multiple Listeners

1.5 CEUs

1.5 CEUs

This course is for those who use Twitter already, but want to use social media to establish themselves as a thought leader and top influencer. Learn how to use social media tactics on Twitter, top Twitter influencers, and best practices for establishing a brand or personal profile.

Learn how to take your business from a hobby to a bona fide company that has value and generates cash flow. This class helps owners move to the next level by learning how to standardize and replicate processes.

Cost-Plus Pricing

This hands-on, practical networking troubleshooting class covers Wi-Spy, Wireshark, Nmap, Netstat, Traceroute, and DNS tests, all focused on real-world scenarios. Attendees must have a deep working knowledge of intermediate and advanced computing skills.

HDR Integration and Calibration

9:00 AM - 12:00 PM

2:00 PM - 4:00 PM

Business CHECK-UP 101: Come Get Your Report Card

Ira Friedman, Perfect Third 3 CEUs Technology integrators are facing eroding product margins, but can take a lesson from other trades that have successfully adopted a cost-plus pricing method that controls product margins and shifts profitability to labor. Improve your close ratio and client retention, and still find equivalent profit margins.

Trying to Touch a Rainbow: Overcoming Failures

Philip Jones, Sony Electronics Toshiyuki Ogura, Sony Electronics

10:00 AM - 12:00 PM

2 CEUs

Helen Heneveld, Bedrock Learning 2 CEUs Take an “outside look” to get your company’s report card and identify what is working well and what needs attention — grade your business and get on track. Both new and veteran companies will benefit from objectively evaluating and then grading themselves on key aspects.

With the picture quality advantages of High Dynamic Range (HDR) come new installation challenges. 4K HDR playback increases the bandwidth requirements of every component in a whole-house video distribution system.

Learn simple tricks to seamlessly incorporate HDR displays and sources, and uncover the unique challenges of HDR calibration, the newest tools, and the latest workflow.

3:30 PM - 5:00 PM

Being a Good Boss

HDBaseT Master Integrator

Dean Callis, ESC-T, Technology Playground and BlueDog Data Services

11:00 AM - 12:30 PM

2:00 PM - 5:00 PM

3:00 PM - 4:30 PM

Larry Heuvelman, TheOwnerConsultant

David Meyer, CEDIA

Guy Singleton, ESC-T, The Cinema Designer

1.5 CEUs

1.5 CEUs

3 CEUs

1.5 CEUs

Lost the pot of gold at the end of the rainbow? Let our CEDIA pros head off some letdowns, mistakes, or just wrong decisions regarding the fundamentals of sales, installation, project management, service, and stakeholder relationships.

What truly determines a good boss?

This course is about decision-making, behavior and people challenges, delving into what sabotages good leadership. This program is designed for companies with employees.

CEDIA and HDBaseT Alliance join forces to present the official comprehensive guide to HDBaseT. Tailored especially for CEDIA residential applications, it includes system design, use cases, and troubleshooting. Upon completion of the course and exam, participants will receive a recognized HDBaseT Master Integrator certificate.

Immersive sound offers the possibility of new life-like experiences in home cinema, but also raises challenges with new formats and their non-compatible 3D speaker layouts. This presentation covers the three immersive sound formats and their recommended speaker layouts, as well as unified speaker layouts for multiple listeners.

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SATURDAY, SEPTEMBER 9, 2017

EXPONENTIAL LEARNING

Technician

Designer

Project Manager

Business Owner

Network Specialist

Salesperson

Emerging Trends

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I AM “ Being a CEDIA Outreach Instructor (COI) has allowed me to build strong relationships with industry partners. By offering technology courses that have been approved by their associations, I demonstrate my expertise and make them feel confident in recommending our firm to their clients.�

Jamie Briesemeister Integration Controls, St. Louis Member since 2005

Explore the benefits of membership today. #IAMCEDIA