TABLE OF CONTENTS
BE IN THE
PINK
What is
INTRODUCTION Purpose of the Plan Vision Focus Areas Exchange Participant Project Approach
?
THE PROJECT
PARTNER WITH US
BE IN THE
PINK
Founded in
1984
Present in
111
Countries & Territories
WHAT IS AIESEC?
“AIESEC is the largest youth-run organization�
Focused on providing a platform for youth leadership development, AIESEC offers young people the opportunity to Universities participate in a global learning environment. What makes Empowering Members AIESEC unique is the youth-driven impactful experience that it Connecting 4,000 Partners offers to its members. AIESEC is run by young people for 945,000 Alumni young people, enabling a strong experience to all its Annually Generating stakeholders.
2100
60,000
16,000 20,000 Internships
Leadership Roles
More Information:
Here in the Philippines, AIESEC has produced formidable leaders and implemented relevant projects since 1968. Currently, its membership prides itself in representing the most prestigious institutions of higher education.
Present in Metro Manila, Cebu and Davao with over 1,000 members interested in world issues, leadership and management. Partners include Standard Chartered Bank, Gawad Kalinga, Shell, United Nations, to name a few. Some alumni include Vince Perez , Anthony Pangilinan, Tony Cailao and many more.
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WHAT IS AIESEC?
THE AIESEC EXPERIENCE
The AIESEC Experience is comprised of three main phases, each of them describing the type of interaction an individual has with the organization. Each of them has customized activities that complements its participants in their personal growth and their contribution to AIESEC.
EXPERIENTIAL LEADERSHIP DEVELOPMENT The core of the AIESEC Experience is the Experiential Leadership Development phase. AIESEC believes in experiential learning because individuals are dynamic learners. Each person develops in different times, ways and dimensions. Therefore, AIESEC provides a powerful platform for young people to explore and maximize their own potential. These programs are offered to those who share our values and believe in the opportunities that we provide. Each program has its unique value propositions that it offers to anyone who lives and experiences it. All four programs offer the following based on the organization’s strengths.
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WHAT IS AIESEC?
EXCHANGE
AIESEC’s global network enables international exchange opportunities for its members to develop themselves personally and professionally in a culturally different environment than they have been used to. This developmental challenge allows for its participants to expand their perspectives and build their network as they get to know themselves better. The GLOBAL COMMUNITY DEVELOPMENT PROGRAM is an international volunteer experience through which young people develop themselves while empowering individuals, communities or organizations. GCDP focuses on areas and issues with the need for direct social impact and sustainable solutions The GLOBAL INTERNSHIP PROGRAM comprises of an internship in a host organization, through which a young person contributes to its, completes a job description requiring special expertise or skills, and receives supervision and evaluation on his or her professional development.
TEAM PROGRAMS AIESEC offers to its members practical team programs in a local, national and a global level. Such experiences are created by, for and with the members of the organization. Team experiences foster dynamic and holistic learning environments for our members to develop necessary skills, knowledge and mindset. The TEAM MEMBER PROGRAM provides a practical learning and development experience to a young person, who takes part in a team and takes responsibilities towards managing AIESEC’s performance and the delivery of its experiences. In addition to the benefits of the team member experience, the TEAM LEADER PROGRAM participants contribute to the development of others while ensuring AIESEC’s performance and the delivery of its experiences.
BE IN THE
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AIESEC
De La Salle University
AIESEC De La Salle University Manila is a subsidiary of AIESEC Philippines and is one of the Local Committees in the Philippines producing high quality world-class leaders and has been achieving significant social impact, through Projects based on exchange(PBox), in the Philippine Society.
BE IN THE
PINK PURPOSE Be in the Pink is a youth-led campaign that aims to promote awareness about breast cancer and to involve the youth the breast cancer victims - as well as the lives of the participants in this project in battling this universal issue. The project is a platform for training volunteers to provide an opportunity for early detection, breast cancer management, mindset change and creating an impact in the lives of.
PURPOSE OF THE PLAN
Why we created Be in the Pink? The Philippines has the highest breast cancer rate in Asia. – GMA Network 1 out of 13 Filipino women will develop breast cancer in her lifetime. - PBCN All women are at risk. Approximately 70% of breast cancers occur in women and men with none of the known risk factors. - PBCN We hope to make the youth more aware and involved in this universal issue.
BE IN THE
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VISION
Reduce the cases of breast cancer stages 3 and 4 in the Philippines by 40% through early detection and treatment.
Cycle 1 Reduce case by 10%
Cycle 2 Reduce case by 20%
Cycle 3 Reduce case by 30%
Cycle 4 Reduce case by 40%
BE IN THE
PINK Awareness To promote awareness among the youth about the prevalent issue of breast cancer.
To make everyone aware about breast care education
FOCUS
AREAS Early Mind-set Detection Change To make self-breast examinations a monthly routine among men and women.
To prevent breast cancer patients from reaching stages 3 and 4 by early detection and breast care.
To rid our society’s misconception that breast cancer is only an issue for women.
To rid our society’s misconception that breast cancer is only an issue for women.
BE IN THE
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EXCHANGE PARTICIPANTS
Job Description (Main Focus Areas) •
Creating Designs for Breast Cancer Advocacy campaigns (both T-shirt and online campaigns).
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Promoting awareness and early detection.
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Organizing the Fun Run activity and choreographing a short dance session.
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Creating a video documentary and photos that promotes the advocacy.
Duration of Stay:
6 weeks
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EXCHANGE PARTICIPANTS
NOTE
Exchange participants will be coming from different countries facilitated and screened by AIESEC entities present in over 111 countries. The benefit of having these international volunteers is how they will be able to share their first-hand experience(if any) and knowledge in regards to social entrepreneurship solutions with the communities and partners to make the project a success.
CHARACTERISTICS OF EXCHANGE PARTICIPANTS •
Excellent in English
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Quick-learner
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Advocacy-based
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Creative/Artistic
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Knowledgeable in Photography
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Knowledgeable in Video Editing
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Knowledgeable in Graphic Design
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Excellent Communication Skills
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PROJECT APPROACH
Exchange participants from AIESEC. Research about breast cancer and create designs and campaigns. T-shirt and poster making for promoting awareness about the advocacy of breast cancer. Fun Run for fundraising (to be donated to cancer patients who can’t afford treatment) Online and social media campaign. Documentary-making (An inspirational video showcasing the Fun Run and promoting awareness and involvement of the youth to help fight the battle of cancer) Photo exhibit (Showcasing captivating photos of breast cancer patients and survivors and the involvement of the youth in this issue. Comes with a freedom wall that allows messages to the survivors, present breast cancer patients and those who lost their cancer battle.)
BE IN THE
TIMELINE
PINK Week 1
Week 2
Week 3
Create designs for campaigns and T-shirt making.
Launching of online social media campaign and Planning Fun Run
Organizing and Raising the Fun Run
Week 4
Week 5
Week 6
Fun Run for fundraising
Documentaryscreening and photo exhibit with freedom wall
Video Documentary making and Raising the Fun Run
BE IN THE
TIMELINE
PINK Week 1 Day 1
Day 5
Orientation and Goal Setting with AIESEC
Create designs for campaigns and T-shirt making.
T-Shirt Making
Day 2
Day 3
Day 4
Research about Breast Cancer
Drafting of Designs and ideas for campaigns
Finalizing online campaign and T-Shirt Designs
BE IN THE
TIMELINE
PINK Week 2 Day 1 Launching of Social Media Campaign
Day 2 Promoting TShirts and creating online campaigns for the Fun Run
Launching of online social media campaign and Planning Fun Run
Day 5 Finalizing and Raising of Fun Run
Day 3
Day 4
Selling of TShirts
Drafting plans for the Fun Run
BE IN THE
TIMELINE
PINK Week 3 Day 1
Day 5
Preparing all the materials for the Fun Run
Packaging of T-Shirts to be sold on the day of the Fun Run
Organizing and Raising the Fun Run
Day 3 Day 2 Ocular and Preparation of the site of the Fun Run
Ocular and Preparation of the site of the Fun Run
Day 4 Acquiring Fun Run Participants
BE IN THE
TIMELINE
PINK Week 4
Day 5 Day 1 Breast Cancer Patient/Survivor Exposure
Day 2 Start of shooting for photo exhibit and documentary
Video Documentary making and Raising the Fun Run
Day 3 Interview a breast cancer patient/survivor
Final Preparation for the Fun Run
Day 4 Finalizing Video and Photos for exhibit
BE IN THE
TIMELINE
PINK Week 5
Day 5
Day 1 Promoting Breast Cancer Campaign
Fun Run for fundraising
Day 2 EP’s choreography and practice dance session for participants of the Fun Run
Day 3 EP’s Final preparation for Fun Run
Donation of proceeds to the breast cancer patients who cannot afford treatment
Day 4 Fun Run, Dance Session and selling of T-Shirts
BE IN THE
TIMELINE
PINK Week 6
Project Documentary Screening
Documentaryscreening and photo exhibit with freedom wall
Global Village
Photo Exhibit and Freedom Wall
BE IN THE
PINK
PARTNER WITH US
What’s in it for you? Become an instrument of awareness and be part of a movement that can save the lives of future generations.
“ Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” - Mahatma Gandhi
BE IN THE
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CONTACT US
Jericho Concepcion Local Committee Vice President iGCDP - Projects jericho.concepcion@aiesec.net 0915 391 3132
Krystle Gomez Organizing Committee President Project Be in the Pink krystle.gomez@aiesec.net 0917 753 0709