April 2011 - CFE's Newsletter - English

EUROPEAN NEWSLETTER 3rd of May 2011 – N. 18

HEADING • • • • • • • • •

FIMI – Special highlight on children’s footwear and communion & occasion sector ................... page 1 Le Pôle Enfant becomes Nova CHILD - A new identity for a renewed ambition ............................ page 2 CPM Kids moves to Hall 2.3 ................................................................................................................. page 2 SEE Me consolidates as a space for new creators ........................................................................... page 3 braM - course to improve the brand management in SMEs ............................................................ page 3 Reports and Studies list of CFE .......................................................................................................... page 4 braM’s presentation in Florence.......................................................................................................... page 4 Nova CHILD organizes a new day "Trends" for the collection A/W 2012/2013 .............................. page 4 In short…Summary of the news posted on our blog ....................................................................... page 4

FIMI – Special highlight on children’s footwear and ceremonial wear sector The International Children’s and Young People’s Fashion Fair, FIMI, continues to expand its content and is becoming an increasingly integrated showcase for children’s fashion, with a special highlight on footwear and ceremonial wear at the occasion of this new edition. For this, FIMI is launching a series of specific events: For the footwear sector: Catwalk Show no. 13 - A show designed to highlight children’s footwear. For the first time and as special event for this new edition of FIMI, footwear manufacturers will have their own fashion show!

A dedicated footwear exhibition - Through this exhibition, FIMI aims to create a staging where children’s footwear is under the spotlight, where the values of design and quality are meeting in the same place.

For the ceremonial wear sector: Catwalk C – A show exclusively dedicated to ceremonial wear “Magical day” – An exhibition dedicated to ceremonial wear Don’t miss this opportunity! FIMI is offering an incredible opportunity to be part of the only international trade show in Spain dedicated to children’s fashion! For more information, please do not hesitate to contact us or visit the website www.fimi.es

EUROPEAN NEWSLETTER – April 2011– N. 18 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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Le Pôle Enfant becomes NOVA CHILD - A new identity for a renewed ambition In 2011, Le Pôle Enfant integrates a business cluster system and presents a new strategy based strongly on its position "Innovation" but even more "use" oriented and aims at the creation of tools for the development of knowledge for children's sector (Look-out post , Living Lab ...).

This position demonstrates the strengthening of five ambitious values, essential to the functioning of this network dedicated to the well-being of the child: 1) A positioning resolutely turned towards Innovation 2) An expert knowledge of the child and its environment 3) A professional target 4) More proximity in the service 5) An international influence To illustrate this strategic evolution, this "new face" 2011, the Pôle Enfant decided to take up the challenge of its communication and assume its status as an expert in the essential knowledge and innovation of the world of children. In 2011 the Pôle Enfant changes its identity and becomes Nova CHILD. For more information, please contact Arnaud Bonnet (arnaud.bonnet@novachild.eu) or visit the website http://www.novachild.eu/

CPM Kids moves to Hall 2.3 > Many exhibitors increase their stand size > Registrations still accepted until 1 June 2011 For the summer event CPM Kids will occupy all of Hall 2.3. The constant rise in exhibitor numbers meant this move was important because companies will now be able to optimally present their ranges to trade buyers.

From 5 – 8 September 2011, many well-known national and international brands from the middle to high-end segment will again showcase their latest collections for the 2012 Spring/Summer season at CPM. These include labels from Spain, France, Germany, Italy, Russia, Finland, Greece and the Netherlands, to name a few. Visitors can also watch kidswear trends live in a separate show staged once a day in the Event Area of Hall 8.3.

“We are once again expecting the Who’s Who of the industry,” says Christian Kasch, CPM Project Director, adding: “since many of our longstanding exhibitors will be enlarging their stands for the September fair we have opted for a separate Kids Hall. Here we can offer not only our exhibitors but also our visitors a more coherent and optimised working environment.”

Interested companies can find the registration documents on the CPM website at Exhibitor Service / Registration Deadline for registration: 1 June 2011.

The next CPM – Collection Première Moscow will be held from 5 – 8 September 2011 at the Moscow Expocentre fairgrounds.

EUROPEAN NEWSLETTER – April 2011– N. 18 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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SEE Me consolidates as a space for new creators The space of independent children's fashion designers SEE ME celebrates its fifth anniversary in the next 73 edition of FIMI, to be held from 1 to 3 July in Feria Valencia, becoming the only platform that brings together the most innovative children's wear.

SEE ME was formed to give an answer to a reality of the market: to receive and give visibility to collections of new creators of children's fashion and accessories that are committed to original design, fresh, innovative and fun for children.

These brands do not usually have a big production, although some do have their own shop and meet the needs of retail outlets that also want to distinguish themselves by offering something different and unique.

SEE ME is especially a great opportunity for brands to go for the first time at the fair since it is here where they initiate or perpetuate their own networks. And those who try to come to See Me, repeat, as the French label Chloé, who was for the first time in the fair last January and will come back next July. Other brands are already veterans from the first edition, like Limobasics or Al Agua Patos and will also repeated their participation in summer, with other brands already confirmed as Little Rules and Norinqui.

braM – A course to improve the brand management in SMEs Professionals of children’s fashion and childcare companies will count from this year with a new and unique training tool for brand Manager.

This will be possible thanks to the European Project Leonardo “Brand & Merchandising Manager for SME’s in the Children’s Products Sector”, braM, that aims at creating an on-line course addressed to enhance the brand in SMEs of the sector.

The European Association, Children’s Fashion Europe, leads this Project which will create this new course which contents are almost finished. The Swedish School of Textiles, University of Borås, Sweden, is preparing the educational contents of this course that is recognized in European academic credits system and equivalent to 7,5 ETCS Credits. braM Course The braM course, which will start in a few months, includes on-line contents as well as various reference manuals in the brand Management. One of the educational units will raise success stories of European companies that have achieved an optimal brand position in the last years.

The companies from Spain that will be cases of study as examples of an optimal brand strategy are Agatha Ruiz de la Prada Baby, Gioseppo Kids and Tuc Tuc. Moreover, the firms Sam 0-13, Mini Raxevsky and Fragos will be the cases of study from Greece. Also the braM course will study strategy brand cases of the Italians SME’s as Catya and VJ Srl among others and from Finland the companies selected as cases of study are Kinderit, Kuomiokoski, Reima y Travalle.

For further information about braM Project: info@brandfashionmanager.eu www.brandfashionmanager.eu

EUROPEAN NEWSLETTER – April 2011– N. 18 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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REPORTS AND STUDIES LIST OF CFE Now available the new list of Studies and Reports updated to April 2011. Located in our website, in the exclusive area reserved for our partners, you will find more than 140 studies classified by countries in alphabetical order, developed by Children's Fashion Europe and other prestigious organizations.

To download the list of reports and studies available, please visit our blog http://cfeurope.wordpress.com And to access and download these studies, please go on our website www.childrensfashioneurope.com and log in on the private area reserved to CFE’s members using your name and your password.

braM’s presentation in Florence CFE will represent the European project braM at the occasion of the International Conference “The Future of Education” which will take place in Florence on the 16 – 17 June 2011.

The event has the aim to promote transnational cooperation and share good practice in the field of innovation for Education.

For more information, please do not hesitate to contact us.

In short…Summary of the news posted on our blog

The European conformity marking Spanish brand, Bóboli, distributed in the store Ripley in Peru BREAD & BUTTER ceases all activities in the kidswear sector braM – Newsletter 4

For further information, please visit http://cfeurope.wordpress.com

For more information do not hesitate contacting us by e-mail or telephone: E-mail: info@childrensfashioneurope.com - Tel.: 0034 96 391 03 34 EUROPEAN NEWSLETTER – April 2011– N. 18 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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