CFE's Newsletter - English

EUROPEAN NEWSLETTER

6TH of June 2011 – N. 19

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FIMI – Countdown to the start of the International Fair of Children & Youth Fashion .................. page 1 Pitti Bimbo – The Italian fair is gearing up for its next edition ........................................................ page 2 Children’s Fashion Europe will be in Shanghai from July to December 2011 ............................... page 2 braM Course – The pilot course of the European Project leaded by CFE has started on May .... page 3 Presentation of the braM at the international conference ‘The future of Education’..................... page 4 CFE participates at “Prosumer.NET” conference ... ……………………………………………………page 4 Briefly…Summary of the news posted on our blog .......................................................................... page 4

FIMI – Countdown to the start of the International Fair of Children & Youth Fashion The 73rd edition of FIMI consolidates this fair as one of the most prestigious events of the sector and looks optimistically to the future, with new and interesting proposals which transform this meeting point in a global event of all the products related to the children’s world.

Therefore, for the first time ever, the International Fair of Children and Youth Fashion, prepares different actions addressed exclusively to children’s footwear industry and ceremonial sector. The aim is to continue promoting the integration of all the children’s fashion products in order to become the industry’s most comprehensive fair.

Children’s Fashion Europe (CFE) will be present once again in FIMI (www.fimi.es) which will be held in Valencia (Spain) from the 1st to the 3rd of July 2011. CFE’s members who participate at the fair have a 5% discount on floor price, thanks to the collaboration agreement between the fair and Children’s Fashion Europe.

Figures of the fair With over forty years of experience FIMI is considered the second largest fair of the sector. This 73rd edition expects to reach the good figures that have located it at the top of the Kids Fashion Exhibitions. As an example the last meeting, held in January, brought together over 300 brands from 17 countries.

Moreover, according to the organization figures, the Fair has increased the number of foreign buyers by 11% compared to the 2010 edition.

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European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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Pitti Bimbo International Fair is gearing up for its next edition Children’s Fashion Europe will be present once again in the international children’s fashion fair Pitti Bimbo. The Italian event turns 73 editions and it is considered as the most prestigious of the sector.

518 brands will present their collections for the Spring-Summer season 2012. Forty percent of the exhibitors are foreign, while sixty percent left come from Italy.

The summer edition of Pitti Bimbo expects to have a total of 11.000 visitors mainly from Spain, Germany, Russia, France, Belgium, Netherlands, United Kingdom, Greece, Turkey, Japan, U.S.A, South Korea, Austria, Ukraine and Switzerland.

The eight sections of the children’s fashion fair 2011 are: Pitti Bimbo, Sport Generation, New View, Kids’ Design, SuperStreet, EcoEthic, Apartment and Pop Up Stores.

Promotional booth CFE Children’s Fashion Europe will count again with a promotional booth to attend its members and other companies interested in joining the European association of children’s fashion and childcare products. It will also announce the European projects developed, the Leonardo project braM (www.brandfashionmanager.eu) and Design 4 Children (www.design4children.eu), the new project in China, and it will contact with news stakeholders.

CFE will be available on the ground floor of main pavilion (padiglione centrale) of the fair.

New Project of Children’s Fashion Europe in Shanghai Children’s Fashion Europe will count with an office in Shanghai. From July 2011 to late December our association will carry out a market study in the Chinese city with the aim of boosting and promote the presence of our partners in the Asian Market. The first commercial action already confirmed is the participation of CFE with a promotional booth at the Children Baby Maternity Products Expo, CBM Expo (www.cbmexpo.com/en/index.as), that will be held in Shanghai from 20 to 22 July.

This is the continuation of the work already made by Children’s Fashion Europe in 2010, when we did a survey mission visiting the cities of Shanghai, Hong Kong and Macau. From this visit were drawn interesting conclusions about the attractiveness of the Chinese market for European companies due to the growing concern of parents for their children’s care and because of the increase of the population of middle and upper middle purchasing power.

Shortly we will inform you about all the details of this Project, which we hope will be interesting for you. In any case if you wish to have more information about it, please contact: EUROPEAN NEWSLETTER – 6

Celia Navarro Lázaro cfe2@childrensfashioneurope.com

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European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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The pilot course of the European Project braM has started on May 2011

Professionals of children’s fashion and childcare companies will count from this year with a new and unique training tool for brand Manager.

This will be possible thanks to the European project Leonardo “Brand & Merchandising Manager for SMEs in the Children’s Products Sector”, braM, aims to create an on-line course addressed to enhance the

brand in SME’s of the sector.

Children’s Fashion Europe, leads this project that has created a brand management course specially made for the children’s products sector. The pilot course of braM Project has started on May and it will test the definitive braM course. The pilot course will count with the participation of professionals from Italy, Finland, Greece and Spain From Italy four representatives of SME’s Calzificio Braga, Distribuzione Stella and Liena Erre will have the chance to participate in it. From Finland the pilot will count with Agtuvi, Dimex Oy, Kuomiokoski, Reima Oy and Kinderit SMEs and from Greece with Athinea, Diver, Mini Raxevsky, Fragos and Crool. Finally, from Spain we will count with the collaboration of following companies Oh! Soleil, Miniland, Elisa Menuts, Bóboli and Micuna. These professionals are the first to use this new and unique tool for free. They also have the opportunity to offer comments and opinions on the course in order to improve it and adapt it. braM course The definitive braM course, which will start at the end of the summer, will include on-line contents as well as several reference manuals in the brand Management. One of the educational units will raise success stories of European companies that have achieved an optimal brand position on last years.

The Spanish companies that will be cases of study as a result of the excellent brand strategy carried out during the last years are Agatha Ruiz de la Prada Baby, Gioseppo Kids and Tuc Tuc. Moreover, the firms Sam 0-13, Mini Raxevsky and Fragos will be the cases of study from Greece.

Also the braM course will study strategy brand cases of the Italians SME’s as Catya and VJ Srl among others and from Finland the companies elected as cases of study are Kinderit, Kuomiokoski, Reima and Travalle.

The Brand Management course is recognized by the European academic system of credits and it is equivalent to 7,5 ECTS Credits.

Further information about braM Project: info@brandfashionmanager.eu www.brandfashionmanager.eu

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European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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Presentation of the braM at the international conference ‘The future of Education’ The European Leonardo Project “Brand & Merchandising Manager for SME’s in the Children’s Products Sector”, braM, which aims at creating an on-line course addressed to enhance the brand in SME’s of the sector, will be submitted at the conference “The future of education”.

Children’s Fashion Europe will assist to this international meeting which has the objective to promote transnational cooperation and share good practice in the field of innovation for Education.

“The Future of Education” will be held in Florence the 16th and 17th of June.

For further information: www.pixel-online.net/edu_future

CFE participates in a conference on innovation in the textile sector

Children’s Fashion Europe is going to present the “Design4Children” project in a European innovation seminar organized by PROsumer.NET, the Networking European Technology Platforms addressing Design-based Consumer Goods Industries and Related Research

The platform, which has the support of the 7th Framework Programme, has prepared this European seminar where will deal the progress of European Innovation in the field of textile industry, apparel and footwear, among others.

This international meeting will be held the 22nd of July in Brussels, Belgium.

For further information: www.textile-platform.eu

Briefly … Summary of the news posted on our blog

International Conference of toys and children’s products by AIJU, 15-16 June H. Obermeyer GmbH & Co. KG german company starts the coming season optimistically Seminar of the natural textile industry in Ancona (Italy) organized by CNA Federmoda

For further information, please visit http://cfeurope.wordpress.com

For further information do not hesitate contacting us by e-mail or telephone: E-mail: info@childrensfashioneurope.com - Tel.: 0034 96 391 03 34 EUROPEAN NEWSLETTER – 6

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of June 2011– N. 19

European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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